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A conveniently timed conference offers Israel educators a safe space to explore complex feelings
CHICAGO (JTA) – At one point ahead of an international conference on Israel education, as raucous anti-government protests filled the streets of Israeli cities, conference organizers considered leaning into the tension created by the news: What if they focused one day of the gathering on conflict, and the next day on hope?
Ultimately, they decided “you can’t divorce the two,” in the words of Aliza Goodman, one of the organizers.
“If you separate them, then it means one is devoid of the other and vice versa,” said Goodman, director of strategy and research and development for the iCenter, the Israel education organization that hosted the conference in Chicago in March.
Israel educators, Goodman said, need to hold “the complexities together with the hopes for us to be able to move forward as human beings.”
That emotional challenge lay at the center of the conference, the iCenter’s fifth, called iCON 2023. The conference covered standard topics in Israel education, ranging from Hebrew literature and language to representations of Jews and Israel in popular culture to a bevy of subtopics related to the Israeli-Palestinian conflict.
But the turmoil that has rocked Israel this year felt no less prominent. In sessions and on the sidelines, the more than 500 participants discussed the Israeli government’s proposed judicial overhaul, its far-right cabinet ministers and the preservation of Israel’s democratic character.
Conference attendees said they faced dual challenges: understanding the political issues at play and reckoning with what they mean for teaching about Israel. Their thoughts on the current historical moment suggested that those challenges would persist even though Israel’s government announced a pause on the judicial overhaul shortly after the conference concluded.
“We are responsible for doing something, don’t get me wrong, but my immediate responsibility is trying to really get a handle on understanding it for myself and for my students,” said Rebecca Good, the assistant director of education at The Temple, a Reform synagogue in Atlanta.
Good has found herself fielding new questions about Israel, mostly from adult congregants, “but we know that the questions and the feelings that are coming from the adults naturally play out in the home,” she said. In response to the perceived need she has recognized from her students, her synagogue planned a town hall-style meeting that took place in late March.
“It’s almost like you do triage, right? When things like this happen, it’s like, ‘OK, how are you?’” Good said. “You have to address that first and then you figure out what is needed and try to make that happen for people.”
Conference attendees included Hebrew school and day school teachers, executives from communal organizations, summer camp professionals, campus activists, young adult Israeli emissaries and more. iCON Program Director Ari Berkowicz estimated that 75% of the conference participants came from North America and 24% from Israel. Others joined from places like Mexico and the United Kingdom.
Educator Noam Weissman addresses the audience at a session of ICON 2023 at the Marriott Marquis in Chicago, Illinois, March 15, 2023. (Rachel Kohn)
“One of The iCenter’s approaches to education is to make all that we teach and all that we learn about both timely and timeless, but the current moment obviously has an impact on who we are as educators and who we are as learners,” said Berkowicz. While the sessions scheduled for iCON 2023 remained mostly unchanged, the facilitators, speakers, and educators were “different people” from what they had been three or six months ago due to the upheaval in Israel, he said.
“They aren’t the same people that they were even yesterday or two days ago,” Goodman added in an interview at the conference. “All of this is impacting them at the core.”
Questions and anguish about the judicial overhaul — and other Israeli government policies – filtered into the conference programming. A campus professional, who asked not to be identified because she wasn’t authorized by her employer to speak to the press, shared a practical concern during a breakout group: If the government follows through on its call to limit the Law of Return, which currently affords automatic Israeli citizenship to anyone with one Jewish grandparent, what should she say to a student who wants to go to Israel but no longer falls under the government’s revised definition of who is a Jew?
In a nearby group, an Israeli expat from Dallas named Meirav said she likes that Israel doesn’t separate between religion and state. But she fears for women’s rights under a religiously conservative regime.
Another group endeavored to understand the specifics of the proposed judicial overhaul, comparing newspaper articles with Wikipedia text as they struggled to confirm how judges are appointed in Israel.
“It’s not only in America or everywhere else – I’m not sure everyone in Israel understands exactly what’s going on and the ramifications,” said Etty Dolgin, the Israeli-American principal of a Chicago-area Hebrew-immersion preschool and after-school program, in a different session. “I don’t know that anybody really knows what the ramifications are going to be.”
Former Jewish day school principal Noam Weissman, whose lecture at the conference drew a standing-room-only crowd of some 150 people, said in an interview that the current moment is an important one for Israel educators to be able to contextualize.
“Part of why cultural literacy is important is because history informs the present,” Weissman said. “People like to jump to judicial reforms, but if people don’t know about Israel’s lack of a constitution, it’s hard to be conversant in that.”
Weissman, the former head of Los Angeles’ Shalhevet High School who is now executive vice president of OpenDor Media, where he develops educational content on Judaism and Israel, said in his session that the goal of Israel educators shouldn’t be defending the country but “understanding and connecting.” He’s grateful, he said, that “the Israel education world has really, from a professional perspective, moved on from hasbara,” a Hebrew term for public relations or advocacy on Israel’s behalf.
“When someone recently said to me, ‘I don’t envy Israel educators at this moment’ … I actually said I feel zero pressure,” Weissman told his audience. “You feel pressure when you’re trying to defend everything Israel does. That’s the world of Israel advocacy, where you train young people to defend Israel. … If my job is to defend something that I have no interest in defending, this doesn’t work.”
Good said she appreciated the “brain trust” of fellow Israel educators she gets to interact with at the conference. At the same time, she likened the sense of uncertainty she is feeling these days to the concerns many Americans have felt in recent years when looking at their own fraught political landscape.
“That kind of feeling we all get, like, ‘Where could this go?’” she said. “That’s as best as I can put it.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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