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A Holocaust cattle car in Times Square makes a moving, if jarring, statement
(New York Jewish Week) — Times Square may be best known for its flashy billboards, roving bands of knock-off Elmos and hordes of gawking tourists. But on Tuesday, Holocaust Remembrance Day, visitors to the “crossroads of the world” could also see a replica of the kind of cattle car that transported millions of Jews to their deaths in Nazi-run concentration camps.
The cattle car was parked at the intersection of 46th and Broadway, across from a Forever 21 and the TKTS Ticket window, where curious visitors could step inside and see a film, projected on its four walls, detailing the horrors of the Holocaust.
The “Cattle Car: Stepping In and Out of Darkness” exhibit was developed in 2020 by ShadowLight, a Toronto-based Holocaust education nonprofit, and Southern NCSY, the Florida branch of the Orthodox Union youth group. NCSY’s “Hate Ends Now” tour is traveling the country with a mission to promote Holocaust education and combat antisemitism.
“This exhibit is one of the country’s most innovative Holocaust education tools, and today we’ve brought it to the crossroads of the world,” said Todd Cohn, executive director of Southern NCSY. “If you want to make the world aware of a cause, this is the place to do it.”
On Tuesday morning, while lots of people walked by without looking up, as many in New York are wont to do, several stopped in their tracks to take a look around, snap some pictures and scan the QR code to learn more about the cattle car and the Holocaust. Others took selfies and one asked if the exhibit was a celebration of Passover, which Cohn took as an opportunity to teach about Judaism and the memory of the Holocaust.
“This is amazing to see,” said Yael Shimoni-Degani, an Israeli tourist who was walking through Times Square while visiting her daughter who lives in New York City. The pair was waiting to go inside. “It’s very important to remind people what happened,” Shimoni-Degani said.
The cattle car will be parked in Times Square until 9:00 p.m. on Tuesday, or Yom Hashoah, which is marked as Holocaust Remembrance Day by Israel and Jews worldwide. Rotating groups from area Jewish high schools were invited to visit throughout the day. An event scheduled for 7:00 p.m., open to the public, was to feature Holocaust survivors, U.S. Army veterans who were involved in liberating the camps, Israeli emissaries and local politicians. The crowd will be invited to sing prayers and light yahrzeit candles in memory of victims of the Holocaust.
Attendees are closed inside the cattle car — an effort to make tangible the experience of victims and survivors. The 20-minute video provides a timeline of the Holocaust and and includes testimonies from survivors Hedy Bohm and Nate Leipciger. The video concludes by urging viewers to take responsibility for their actions, asking questions like, “How did the world let this happen?” and “How can you raise your voice?” Statistics on rising antisemitism, racism and violence against LGBTQ communities are displayed.
“While inspiring the Jewish future is our core mission, the general public is just as much our intended audience today,” Cohn said, noting the “universal message” of the exhibit. One of the goals of “Hate Ends Now,” which has toured the Florida state capitol and will move onto college campuses in Boston next week, is to “make sure hate doesn’t go unchecked,” Cohn said, especially in a time of rising antisemitism.
There was a large security and police presence nearby, and an officer inside the exhibit.
Dini Hass, an educator at the Ramaz School who had brought a group of students to tour the exhibit, told the New York Jewish Week that visiting the cattle car was an incredible experience and an opportunity to share her family’s story as the granddaughter of four Holocaust survivors. “To have this in the middle of Times Square is one of the craziest things I’ve ever seen,” she said, admiringly.
Writer Dara Horn, however, was skeptical that exhibits like this — especially those mounted in such a public space like Times Square — actually have the power to turn the tide of antisemitism, despite their well-meaning intentions.
“I came to the disturbing conclusion that Holocaust education is incapable of addressing contemporary antisemitism,” said Horn, who recently toured the country taking stock of different Holocaust education initiatives. “There’s a bunch of reasons for that. One is that it’s been used as this case study outside of history and it’s used for public moral education. I can’t think of any other event in history where we isolate it from any kind of context and it’s become an atrocity that we are required to universalize.”
Horn noted that her comments were not specific to the “Hate Ends Now” exhibit, rather to the broader effort of Holocaust education and combating antisemitism among the general, non-Jewish public. She also conceded that, for Jewish communities, Yom Hashoah and Holocaust education exhibits are important in that they offer a moment to mourn and honor the dead.
And yet, she said, “This becomes the one thing people know about Jews — that they were murdered in the Holocaust — and now it is there to teach us something about humanity,” she added. “There’s a huge problem where the general public is taught about the Holocaust, and knows absolutely nothing about Jews who are alive today, or about the lives and contents of Jewish civilization in Europe that was lost.”
As someone who is well-informed about the Holocaust, educator Dini Hass said that she is often shocked by how little both Jews and non-Jews know about the Holocaust. “If something like this makes even one person stop for a second to think about the Holocaust and want to learn about it, then it’s doing its job,” she said.
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The post A Holocaust cattle car in Times Square makes a moving, if jarring, statement appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
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How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
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Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
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Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
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Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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