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A Houston synagogue is tightening security after a woman broke in twice, damaged a Torah and harassed children
(Houston Jewish Herald Voice and JTA) — A Houston synagogue is shoring up its security practices after a woman who said she was motivated to vandalize it by Messianic beliefs entered without being detected.
Ezra Law broke into Congregation Emanu El in the early hours of Jan. 14, causing damage to both the building and a sacred Torah. After spending six hours in the building — including drinking wine and spilling it on one of the sacred Torahs — she was discovered by security personnel before Shabbat services and subsequently arrested.
Law was soon released on bond, but instead of showing up at her court arraignment, she returned to Emanu El on Friday to disrupt a preschool class, harassing young children before fleeing. Law was arrested again later that day and was released for a second time on Sunday.
That night, she posted online that she had targeted the synagogue in retaliation for being turned away previously because of her belief in Jesus.
The incident, which unfolded on the one-year anniversary of a gunman taking four people hostage at a synagogue in Colleyville, Texas, has shaken the Houston Jewish community. It has also prompted a review of the lapses that twice allowed Law to enter the Emanu El building.
In the first incident, Law was able to remain undetected and alone in the building because the alarm system had been deactivated while scheduled maintenance was being conducted the previous evening. In the second, she entered the building through a door that had been propped open for workers who were loading equipment into the foyer.
“Our personnel failures and the breaches in Emanu El’s security over this past week are totally unacceptable, and we make no excuse for them,” Senior Rabbi Oren Hayon said in a joint statement with Emanu El President Stuart Gaylor and Executive Director David Lamden.
The incident at Emanu El comes as Jewish communities around the country have spent significant sums to develop security systems and train members on security practices, often with the support of Jewish community organizations, in a campaign that accelerated after the 2018 Tree of Life synagogue shooting in Pittsburgh that killed 11 Jews during Shabbat services. Colleyville’s rabbi credited that training with enabling him to keep his congregants safe and ultimately escape their captor during the hostage crisis there.
Last year, Houston’s Jewish federation launched a security program as part of the Secure Community Network, a Jewish security nonprofit, and hired a retired FBI agent named Al Tribble to serve as community security director. Tribble, whose job is to train synagogues, schools and other local Jewish institutions on how to keep their community members safe, has been involved in the response to the incidents at Emanu El.
Hayon said Emanu El has taken several steps to increase security, including during religious school classes on Wednesday and Sunday and by boosting the visible police presence on campus.
The synagogue, a Reform congregation with thousands of congregants from all around Houston, is continuing to determine the extent of the damage caused by the intruder, which includes a broken window and wine stains on the back of a Torah scroll and carpeting.
”The damage is immeasurable,” an assistant Harris County district attorney, Erica Winsor, told local media.
“The events of this past week have made many of us concerned about our safety and that of our loved ones,” Hayon told the Jewish Herald-Voice. “Our security team is committed to ensuring the safety and security of congregants, staff and especially our children.”
Security personnel detained Law after discovering her inside the synagogue on Jan. 14 until Houston Police officers arrived to arrest her. As a condition of her release on bond, she was forbidden from being within 1,500 feet of the congregation.
After her release, Law posted messages targeting Emanuel El on her social media accounts. “Cost of spilling red wine on the Rabbi’s robes at Congregation Emanu El Synagogue Houston: $1,500,” read one of the posts. “Cost of the royal blood of Jesus Christ that was spilt on the cross for your sins so that you may have reincarnation in my kingdom: Priceless.”
Law’s Instagram profile, where she has continued to post about her vendetta against Emanu El even after her second arrest, suggests that she is in her 20s and at one point worked in tech and traveled frequently, including, she posted once, to Israel. The account, which posted several times since 2015 about celebrating Jewish holidays, became devoted in the last several weeks to posts about Jesus and the conversion of Jews to Christianity.
Late Sunday, Law posted a screenshot of an explanation that she said planned to deliver in court, saying that she had retaliated against the synagogue after being turned away because of her belief in Jesus and had taken refuge after the second incident in a Messianic synagogue. (Messianics adopt Jewish practices but believe in the divinity of Jesus, and proselytizing to Jews is a core activity.)
“I would like to point out that I only visited Congregation Emanuel El Synagogue out of the kindness and generosity of my heart to share the gospel with them,” Law wrote, adding that she had not meant to spill red wine on a Torah and wanted to pay for the repairs.
Hayon said that after the first incident Emanu El took several steps to increase security, including during religious school classes on Wednesday and Sunday and increased the visible police presence on campus. In addition, after multiple conferences with law enforcement, the district attorney’s office, and Tribble, the synagogue and others distributed Law’s social media posts and photograph to all Emanu El staff members, encouraging them to remain vigilant.
Yet when Law returned to the Emanu El campus on Friday, she was able to enter through an open door and sit among early childhood students and staff who were holding a Shabbat service in a chapel.
The school director and synagogue cantor recognized Law and swiftly summoned security personnel. Guards attempted to remove Law from the chapel but she fled the building before police arrived. She had been inside the building for less than five minutes.
One day later, Law was apprehended and arrested by law enforcement for a second time. She was again released on bond on Sunday.
“Over the past few days, we have learned much about the shortcomings of our security systems and the protocols that were not followed carefully during these times of crisis,” Hayon, Gaylor and Lamden said in their letter to community members. “We have every reason to believe that our campus is safe for you and your families, and that all classes and programs at Emanu El this week will continue as scheduled.”
Emanu El is actively assessing — with the assistance of third-party professionals and consultants — and evaluating its systems, controls and protocols. Several immediate changes include reducing the access points onto the Emanu El campus; employing a two-step verification process for visitors and increasing vigilance, reinforcement and communication about existing security protocols.
As a result, students at neighboring Rice University may no longer will be able to cut through Emanu El’s campus to get to and from graduate apartments, which are located just north of the synagogue.
Emanu El also is providing emotional and spiritual care to its staff and community. This support will include the presence of its clergy’s pastoral counseling resources and trauma-informed counseling professionals, provided by Jewish Family Service Houston.
“All of us recognize that this has been a difficult week for everyone, and that our homes and our hearts have been weighed down by anxiety, fear and uncertainty,” the Emanu El statement read.
“It is precisely by opening ourselves up to vulnerability and tenderness that we allow our synagogue to do its most effective work — but for this same reason, if our synagogue ever becomes a place where we feel unsafe or insecure, the pain of that breach becomes even more acute and hurtful.”
A version of this story originally appeared in the Houston Jewish Herald-Voice and is reprinted with permission.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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