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A new photo book celebrates the very Jewish cafeteria culture of a vanished New York
(New York Jewish Week) – Back in 1975, Marcia Bricker Halperin had just graduated from Brooklyn College with the dream of becoming a professional photographer when she stepped into the Flatbush outpost of Dubrow’s, a cafeteria-style restaurant, for a warm cup of coffee.
It was there that inspiration hit. “I was wonderstruck,” Halperin writes in the introduction to her new book of photographs, “Kibbitz & Nosh: When We All Met at Dubrow’s Cafeteria,” describing the “cavernous” space with mirrored walls and a mosaic fountain. “It was the most idiosyncratic room I had ever seen.”
“I sensed it was a vanishing world on its last legs, and that impelled me to document it,” she continues. “On many visits, the tables were empty, sans a painterly still life of condiment bottles and jars in the morning light. I also perceived cafeterias as places that embodied a secular Jewish culture, something that was of great interest to me.”
“I attended a lecture by Isaac Bashevis Singer, who was billed as an “Outstanding Anglo -Yiddish” author, at the Brooklyn Jewish Center on Eastern Parkway in Crown Heights,” Bricker Halperin writes in the introduction. “I adored his short stories, many of which were set in cafeterias, and I regret never finding the nerve that day to tell him about my own cafeterianiks.” (Marcia Bricker Halperin)
Halperin was prescient: She started photographing these once-ubiquitous eateries one decade before the final Dubrow’s location in the Garment District would close in 1985. The chain’s first location was founded in 1929 on the Lower East Side by Benjamin Dubrow, a Jewish immigrant from Minsk. By the mid-twentieth century, the family-owned company expanded throughout Brooklyn, Manhattan and Miami Beach, with ownership passing to the second generation, and then to the third. In Dubrow’s prime, a stop at one of the cafeterias was practically required for politicians such as John F. Kennedy and Jimmy Carter.
Nearly 50 years after her first visit, Halperin’s new book is a tribute to this now-defunct New York City cafeteria culture and the characters she met during the five years she regularly photographed there. The compelling 152-page book features her original black-and-white photos along with essays from Pulitzer Prize–winning playwright Donald Margulies and Jewish American historian Deborah Dash Moore.
“Although Jews were not the only ones to patronize cafeterias, they preferred them as inexpensive places to hang out to bars, which often attracted an Irish immigrant or working-class clientele,” Moore writes in her essay, titled “See You at Dubrow’s.” “By the 1930s, cafeterias were part of the fabric of Jewish neighborhood life in New York City, a welcome alternative for socializing to cramped apartments, street corners, or candy stores.”
Now living in Park Slope and retired from a career as a special education teacher, Halperin talked with the New York Jewish Week about the city’s lost cafeteria culture and what inspired her to capture it with her camera.
This interview has been edited for length and clarity.
New York Jewish Week: You took these photos nearly 50 years ago. What made you decide to publish them now?
Marcia Bricker Halperin: In the 1970s, there was such good feedback on the work. I was given a show, I was collected by a few people, I had a photo in The New York Times. People wrote me letters in the mail: “Ms. Bricker, I’m interested in buying one of your photos.” At the time, I was in a project called the CETA artists project, a federally funded arts project in the ’70s where I was paid to be a photographer. It was very much like the [Depression-era] WPA project, but one of the great differences with the CETA project was anything you shot, you owned.
So I continued photographing changing New York during those years — some of it by assignment for nonprofit organizations that I worked with, like the Jewish Museum and an organization in Brighton Beach that was resettling the Soviet Jews that were arriving in the ’70s. They wanted photographs to help both the Soviet Jews understand American life and the old Jewish population in Brighton Beach understand Russian life. What a great opportunity!
I was going to be an artist and I did adjunct teaching and different things to make it work. I kind of fell into teaching high school photography and then, from there, I fell into teaching special education — that took over. Thirty-five years later, I retired from teaching. The day after I retired, I took out my negatives and my photography stuff and bought a scanner and all kinds of printers and things.
So, I was a photographer once upon a time and then taught for many years and, overnight, I became one once again.
A man reads the Forvertz newspaper in Yiddish. (Marcia Bricker Halperin)
How did it feel to see these photos again? Had you developed any of them before?
Yes, I printed quite a few of them then. I worked as a darkroom lab technician, so I had an opportunity in the ’70s to do a lot of silver gelatin prints. I would bring in a thick envelope of the imperfect prints to the cafeteria and at that point, everybody knew me. I gave out portraits to people. If I hadn’t shot them, they would gather around me asking: “Do you have my picture? Did you print it?” Especially the staff — there was a very international cohort of people working there and they all wanted pictures to send home to their families.
After that, the pictures lay fallow for all these years. I protected them and stored them very carefully. When I had the opportunity to come back and put together a sample book, I started looking through the negatives and I said, “Oh, my God, I don’t remember that picture.” It was a time warp to see some of these photos taken in the 1970s. In Manhattan, the ’60s had happened, but Flatbush in Brooklyn was the “Old Country.” It hung onto the past for a while and some women dressed like they were still in the 1950s.
Dubrow’s Cafeteria, Kings’s Highway 1975. The photographer appears in the top left corner. (Marcia Bricker Halperin)
Dubrow’s closed just ten years after you started shooting there. Could you feel at the time that cafeteria culture was ending?
I kept a journal at the time. When I went back 42 years later to look at it, I had written: “One day I’m going to show up here and this is going to be closed.”
There were other cafeterias in Manhattan and the Bronx and they had all closed. I’ve collected like every article ever written about cafeterias, and there’s one from 1973: “Are cafeterias going to be gone?” So it was fairly well known that this was a vanishing kind of establishment in New York. The automats ceased having the little boxes, Burger King bought them out, they tried to modernize and it got pretty sad. Sometimes during the day, the huge cafeteria would be empty and people would say, “This business can’t survive.” So I knew I was photographing in the vein of needing to document the things that are there and will be gone. It was one of the things that propelled me to get out there and photograph.
Today, things are different. There’s food courts and wonderful little coffee places. There are many businesses, especially here in Brooklyn, trying to perpetuate “grandmother foods” and there are restaurants that are serving “reinvented Jewish-style foods.” So there are some continuations, but in terms of the huge, opulent cafeteria spaces — grand professional murals, intricate woodworking, food with a crazy amount of preparation, 300 items, 30 different cakes — no restaurant could possibly survive like that. The only thing that still exists are my photos of them.
Men and women converse around empty tables at Dubrow’s on Kings Highway. (Marcia Bricker Halperin)
What was the Jewish culture of Dubrow’s and Flatbush like at the time?
Growing up, we went to a little old “Conservadox” synagogue. We were the kind of family where my mother kept a kosher kitchen at home, but on Sunday nights we’d go out to the Chinese restaurant. Dubrow’s menu was “Jewish-style” but it was also a place you could go out and have your first shrimp salad sandwich, which became their most popular food. They were famous for shrimp salad!
These cafeterias were all started by Jewish immigrants. But they were democratic for everyone — there was ham on the menu, shrimp. You could choose whether to have just meat or have a meat meal and then have a cream pie for dessert. That was your choice. With cafeteria-style, like religion, you pick and choose what you want and what you want to observe.
When I would go there, all the older people would ask: “Are you Jewish? You don’t look Jewish.” I’d say,“I’m Jewish. I know a few words of Yiddish, my parents speak Yiddish at home.” They would be satisfied with that. There was this sense that it was a club a little bit, it was a Jewish establishment. Not that everybody wasn’t welcome, and everybody socialized with everyone else.
Socializing was a big thing there, not necessarily eating. Many of my pictures are people sitting around — sometimes it’s a coffee cup on the table, most of the time the table is empty. They were there to meet their friends and talk. Some people said it replaced the synagogues. The old men would go to Dubrow’s and have a cup of coffee with their friends in the morning and gossip and talk.
“Kibbitz & Nosh: When We All Met at Dubrow’s Cafeteria” will be published on May 15, 2023. The photos are on exhibit at the Edward Hopper House in Nyack, New York through June 25.
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The post A new photo book celebrates the very Jewish cafeteria culture of a vanished New York appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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