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Al Jaffee, iconic Mad Magazine cartoonist who also inked Chabad comic, dies at 102
(JTA) — Perhaps the greatest influence on Al Jaffee, known to readers of Mad Magazine as the creator of the “Fold-In,” was the time he spent living in a Lithuanian shtetl as a child.
Jaffee had been born in Savannah, Georgia, but returned to his mother’s native country with her after she became disillusioned by the irreligious character of life in America. Living in her small town, Zarasai, from ages 6 to 12, he became steeped in both the Yiddish and the “anti-adultism” that would infuse his work. He also gained fluency in comics through strips mailed by father, who remained in the United States.
Jaffee died Monday in New York City at 102, nine decades after returning from Lithuania and less than three years after the iconic cartoonist retired from Mad, where he had inked the end-page feature since 1964.
The “Fold-In” defined Mad Magazine ever since Jaffee invented it as a cartoon satire of the centerfold in publications like Playboy. The feature allowed readers to interact with the pages to form multiple images — the first one depicted Elizabeth Taylor’s divorce from Eddie Fisher and, after a fold, her subsequent marriage to Richard Burton.
A generation of comedians credited Jaffee and his fellow Mad contributors — the self-described “usual gang of idiots” — with shaping their comic sensibilities. “RIP Al Jaffee. He had a profound influence on my mind when I was a kid. One of the greats,” the Jewish comedian and podcaster Marc Maron tweeted Monday.
For a swath of cartoon consumers — those associated with the Chabad-Lubavitch Jewish movement — Jaffee’s most important contribution came not in Mad’s pages but in a different publication, The Moshiach Times. There, Jaffee for decades inked a strip for children called “The Shpy,” depicting a rabbinic secret agent who battles the forces of evil. It was, he told a Chabad publication in 2020, shortly after his retirement at 99, a deeply personal endeavor.
“‘The Shpy’ wasn’t just some superhero. I couldn’t do that,” Jaffee said. “I had to draw a character I could get into.”
Jaffee was born Abraham Jaffee on March 13, 1921 in Savannah, where his father, an immigrant from Lithuania, had been recruited from New York City to run a dry-goods shop. His mother, who had immigrated from the same town as his father, never took to life in the South, where Orthodox Judaism was unfamiliar and kosher food hard to come by. When Jaffee, the oldest of four brothers, was 6, she bundled the children up and took them back to Lithuania for a visit that stretched for six years.
Jaffee’s biography characterizes his time in Zarasai as one of both deprivation and invention, in which he was forced to come up with entertainment because there was little provided for the children. After Adolf Hitler’s rise to power in nearby Germany in 1933, his father retrieved him and two of his brothers, later sending for the third. Jaffee never saw his mother again after he returned to the United States; the Jews of Zarasai were executed by the Nazis and their Lithuanian collaborators on Aug. 26, 1941.
Back in New York, Jaffee’s artistic prowess earned him a spot in the first class of the High School of Music & Art, where he connected with classmates who would be his partners for many years to come. He would create comics for several shops before settling in as a freelancer at Mad, where his high school friend Harvey Kurtzman was the editor and where Yiddish peppered the pages even as the humor magazine reached a wide audience. While Mad was recognizably Jewish to many Jewish readers, it did not proclaim itself as such — an approach that Jaffee told an interviewer in 2016 was intentional.
“I lived through a period when Jewish people were very nervous about flaunting their Jewishness,” Jaffee said in the interview, published in the Forward, in which he explained that he still tended to think in Yiddish. “Even after the war, you were aware that there were people out there who wanted to kill you just because you were Jewish. And it’s still around.”
His side gig as the Chabad cartoonist began in 1984, after a young rabbi recruited him and other Mad contributors to add a contemporary aesthetic to a magazine with a circulation of about 10,000. Though Jaffee had a complicated relationship with Jewish observance, he signed on quickly, according to the Chabad feature about his tenure that was published in 2020.
In the story, Jaffee recalled highlights of his life in Zarasai, which had largely been described in negative terms in his earlier biography. “My brother Harry and I would spend the whole year sketching and planning what we’d do to improve the design of lanterns,” Jaffee recalled about celebrating the fall holiday of Simchat Torah. “Then when the holiday came, we’d march around the bimah [prayer platform]. It was so much fun.” He also said that he aspired to be like the Shpy, whose wispy beard resembled his own.
Jaffee announced his retirement in June 2020, months after the death of his wife of 42 years, Joyce Revenson. A previous marriage, to Ruth Ahlquist, with whom he had two children, ended in divorce. He is survived by his children, stepchildren, grandchildren and three great-grandchildren.
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VIDEO: A Hasid gives us a tour of Morocco in Yiddish
דער ירושלימער יוטוב־שטערן וועלוול קירשנבוים האָט לעצטנס אַרויסגעשטעלט אַ ווידעאָ אויף ייִדיש פֿון אַ פּרעכטיקן וויזיט, וואָס ער האָט געמאַכט אין מאַראָקאָ. עס באַגלייט אים זײַן חבֿר אַבֿרהם פּרץ.
אינעם ווידעאָ זעט מען ווי קירשנבוים דאַוונט שחרית מיט די אָרטיקע ייִדן און באַזוכט אַ גוט אָפּגעהיטענעם בית־עולם, וווּ עס ליגן באַערדיקט גרויסע צדיקים ווי למשל הרבֿ חיים בן עתר (1696–1743), באַקאַנט ווי דער „אור החיים“. „מענטשן מיינען, אַז נאָר אין אייראָפּע זענען דאָ קבֿרים פֿון צדיקים!“ זאָגט קירשנבוים.
מיר זעען אַ גרויסע, שיינע שיל מיט אַ פֿײַנער אַרכיטעקטור אין קאַזאַבלאַנקאַ; דעם גרויסן אַראַבישן שוק, וווּ קירשנבוים קויפֿט זיך אײַן מלבושים פּונקט ווי די מאַראָקאַנער גייען אָנגעטאָן. ער באַוווּנדערט אויך די שיינע טיי־גלעזער און טשײַניקן, וואָס מע פֿאַרקויפֿט דאָרט, און באַקענט זיך מיט אַ ייִדישן סוחר וואָס האַנדלט מיט זילבער און גאָלד, פּונקט אַזוי ווי זײַן טאַטע און זיידע האָבן געטאָן פֿאַר דור־דורות.
The post VIDEO: A Hasid gives us a tour of Morocco in Yiddish appeared first on The Forward.
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Conservative and Christian movies are coming for Hollywood
A star-studded new movie set in a Soviet prison is coming out in November. James Franco and Rob Lowe anchor the cast of Confession, playing a brutal prison guard and an imprisoned dissident professor, and a disheveled Nick Nolte appears as a fellow prisoner.
These actors were once huge gets, and their names could convey legitimacy to a project. Nolte and Franco both have received Academy Award nominations. Lowe was a member of the Brat Pack, and was a regular on The West Wing.
Confession, written by Ben Shapiro and produced by the rightwing tabloid-esque news site The Daily Wire, is not the expected fare for actors with that kind of name recognition; Shapiro’s screenwriting aspirations have been the target of ridicule for years.
Nevertheless, this isn’t the only Daily Wire production getting big names; Danny Trejo signed onto a pro-ICE movie about Minneapolis in the aftermath of the Renee Good shooting, and Jonathan Majors led Run, Fight, Hide: Infidels earlier this year.
Each one of these actors has been, in some way, canceled or in career doldrums so may have been more open to working with The Daily Wire. And some have claimed that they did not know who Shapiro was, or what his politics were; Trejo’s son, Gilbert, said his 82-year-old father did not endorse ICE and was misled about the movie before he signed his contract.
Movie studios have struggled through the pandemic and the streaming era, both of which have tanked box office receipts, leaving the field open for movies from offbeat production studios. In addition to The Daily Wire, there has been a whole ream of Christian movies attempting to shift the stereotype of bible movies — that they’re preachy, low-budget straight-to-TV affairs with cardboard acting — to something more prestigious, or at least profitable.
The Christian company Angel Studios has been placing screenings of the half philo-semitic, half-antisemitic Jesus TV series The Chosen in movie theaters across the country, produced the right-wing hit The Sound of Freedom and is pumping out faith-based movies like the animated King of Kings Christmas story and David, a kiddie movie about the biblical king. Recently, Pinnacle Peak Pictures, another faith-based production company, premiered Daniel and the Fiery Furnace, another bible movie that was notable enough to merit a review in The New York Times. (Though admittedly it wasn’t a particularly positive one.)
For decades, Hollywood, and the media industry at large, has been associated with liberalism, progressive politics and diversity. (This is part of why conservative conspiracy theorists often insist that Jews control the media.) Even when conservatives are in power, satirical movies have poked fun at the ruling class — Team America: World Police spoofed George W. Bush’s foreign policy, while M*A*S*H critiqued Richard Nixon. During the current Trump administration, we’ve seen One Battle After Another lambasting immigration policies and rising white nationalism, Eddington on misinformation and populism, and The Apprentice depicting Trump directly.
But a rising number of higher-budget, bigger releases from the right wing, whether The Daily Wire’s conservative political parables or the Christian fables, are bringing a new kind of messaging — about the importance of God and country, about gender roles, about about the centrality of Jesus to the U.S. — to the American movie-going public.
This is no accident. A group of powerful conservative Christians, many of whom worked on Project 2025, are proponents of the Seven Mountains Mandate, a blueprint for Christian nationalism that instructs Christians to gain influence and control over the “seven mountains” of society — which include media, entertainment and the arts. The Mandate is part of the New Apostolic Reformation, a decentralized evangelical movement embraced by millions of Americans.
Jeremy Boreing, the director of many Daily Wire movies — though he has since left the company — said on a podcast hosted by businessman Patrick Bet-David that “It had always been part of our strategy to move into making culture, not just criticizing culture” as a way of proving that “there is a future where conservatives aren’t losing. There’s a future where we have political power and cultural power.”
Cultural power, of course, requires more than just a lot of movies; they have to be well-done, or at least appear to be. Previous Daily Wire productions, as well as other right-wing, MAGA movie ventures, have been hacky. Lady Ballers, about an unsuccessful men’s basketball team pretending to be women so they can dominate the league, was an unsubtle, unfunny and ultimately unwatchable spoof of transgender athletes. And even plenty of higher-budget attempts, like Daniel and the Fiery Furnace, can still fall victim to wooden acting and writing.
But now, with the financial success of movies like The Sound of Freedom and biblical parables like The Chosen, bigger stars are being drawn to projects like the Daily Wire’s lineup of pro-ICE, anti-immigration and anti-LGBTQ movies. With those bigger stars may come new audiences who might not have watched a Christian movie or Daily Wire project otherwise. And where there is money and viewers, mainstream Hollywood will go, too, no matter how progressive people expect the industry to be. We’ve already gotten a biblical epic from Amazon Prime, with The House of David, and there are likely to be many more to come.
After all, it wasn’t so long ago, after all, that Cecil DeMille’s The Ten Commandments was the biggest movie in town.
The post Conservative and Christian movies are coming for Hollywood appeared first on The Forward.
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‘Heil’ Mary? New Atlanta Falcons logo inspires Nazi comparisons
If there was something off about the logo the Atlanta Falcons unveiled on social media Wednesday, whoever runs their accounts did, uh, not see it.
Behind the black falcon graphic that began appearing on the football team’s helmets in the 1960s was a new background — a flag of red, tan, black and white vertical stripes. To thousands of people who responded to the logo, it looked distinctly German — in a 1930s kind of way.
“The Atlanta Falcons are preparing to invade Poland,” one fan wrote.
A day after its posting, the new profile picture had unleashed a deluge of Nazi memes in the 4,000-plus replies on X. One picture swapped in the logo for Nazi flags in the background of a historical photo of a Hitler rally. Another edited the Falcon claw to look like a Nazi salute.
Others depicted Hitler in a Falcons cap, references to Inglourious Basterds and the Battle of the Bulge and a World War II joke invoking a blown lead in Super Bowl LI.
“Falcons were up 28-3 at Dunkirk,” that tweet read.
The Falcons’ snafu enters a small but growing catalogue of Reich-coded brand mixups. Who can forget the German national soccer team’s ‘44’ soccer jerseys? There was also the swastika-emblazoned Hallmark gift wrap; the accidental Hitler mugs; and (for my money) the worst of the bunch, Zara’s concentration camp uniform shirt.
All of those have been addressed; so far, the Falcons’ has not. We’ve reached out to them for comment.
The post ‘Heil’ Mary? New Atlanta Falcons logo inspires Nazi comparisons appeared first on The Forward.
