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American rabbis, wrestling with Israel’s behavior, weigh different approaches from the pulpit
(JTA) — Rabbi Sharon Brous began a sermon at her Los Angeles synagogue last month with a content warning. “I have to say some things today that I know will upset some of you,” she began.
That same morning, across the country in New York City, Rabbi Angela Buchdahl was confessing something to her congregants, too: The sermon they were about to hear “kept me up at night.”
Both women — among the most prominent and influential Jewish clergy in the United States — went on to sharply criticize Israel’s new right-wing government, which includes far-right parties that aim to curb the rights of LGBTQ Israelis, Arabs and non-Orthodox Jews.
In taking aim at Israel’s government from the pulpit, the rabbis were veering close to what many in their field consider a third rail. “You have a wonderful community and you love them and they love you, until the moment you stand up and you give your Israel sermon,” Brous told the Jewish Telegraphic Agency. The phenomenon even has an informal name, she said: “Death by Israel sermon.”
Brous would know: A decade ago, she was the target of sharp criticism after she encouraged her congregants at IKAR, a nondenominational congregation, to pray for Palestinians as well as Jews during a period of conflict in Israel. The incident didn’t end her pulpit, but she has come to understand why many rabbis choose what she called “the path of silence” when it comes to Israel.
Now, she said, American Jews must depart from that path. “I want you to hear me,” she said in her sermon. “There is a revolution that is happening, and this moment demands an awakening on both sides of the sea, an honest reckoning.”
All over the country, non-Orthodox rabbis are making similar calculations in response to Israel’s new governing coalition, which has drawn widespread protests over its policy moves. (Orthodox communities, including their rabbis, tend to be more politically conservative and skew to the right of non-Orthodox communities on Israel issues.) Israel’s government is advancing an overhaul of the legal system that would sap the power of the Supreme Court, and is also contending with an escalating wave of violence.
Some rabbis feel more emboldened to speak aloud what they have long believed. Others are finding themselves reconsidering their own relationship to Israel — and bringing their congregants along on their journey. A few still feel that criticizing Israel from the pulpit is a misguided and even dangerous venture, one that could splinter American Jewish communities.
What cuts across the spectrum is a belief that Israel has been discussed too little from the synagogue pulpit. Brous said the tendency of liberal rabbis not to talk about Israel lest they anger their more conservative congregants has resulted in a painful reality: “American Jews have not developed the muscle that we now need to respond to this regime.”
Rabbi Ammiel Hirsch of the Stephen Wise Free Synagogue in New York City launched a new program called Amplify Israel, which he hopes will encourage Reform movement leaders to embrace Zionism even as they navigate a “deeply problematic and even offensive” new Israeli government. (Shahar Azran/Stephen Wise Free Synagogue)
Rabbi Ammiel Hirsch, meanwhile, believes today’s rabbis must be vocal in fending off the influence of “competing values” about Zionism from “various organizations that are either cool on Israel or don’t like Israel or just downright anti-Zionist.”
Last year, angered by a letter signed by dozens of rabbinical students denouncing Israel’s actions during its 2021 conflict with Hamas in Gaza, Hirsch launched an initiative based at his New York City Reform synagogue to equip rabbis with tools to counter what he said was “the growing influence of an anti-Zionist element” in the next generation of Jewish clergy.
The initiative, Amplify Israel, is housed at his Stephen Wise Free Synagogue, and employs another rabbi, Tracy Kaplowitz, to work full-time to galvanize leaders from across the Reform movement to support Israel. Kaplowitz jokes that her new job won’t be complete “until every Reform Jew is a Zionist.”
Hirsch knows the new coalition is complicating his task. “The new government is going to make our promotion of Israel more difficult in the United States,” he said, noting that the government “has elements in it that are deeply problematic and even offensive to most American Jews.”
He and Kaplowitz contend that it is possible, in their view, for rabbis to criticize aspects of the Israeli government from the pulpit while still remaining broadly supportive of the Jewish state and encouraging their congregants to be the same. They also say the need to build Zionist sentiment within the American rabbinate transcends any particular moment, including this one.
“If we have to transform how we connect to Israel each time there’s an election, we’ll be driving ourselves a little bit batty,” Kaplowitz said.
Rabbi Tracy Kaplowitz is a full-time Israel Fellow at the Stephen Wise Free Synagogue in New York City. She jokes that her job won’t be finished “until every Reform Jew is a Zionist.” (Ryen Greiss/Stephen Wise Free Synagogue)
Hirsch sits on the advisory board of another new pro-Israel initiative, the Zionist Rabbinic Coalition. Helmed by Stuart Weinblatt, senior rabbi at Conservative Congregation B’nai Tzedek in Potomac, Maryland, the group is an interdenominational network of more than 200 rabbis who advocate to ”strengthen the ties between American Jewry and the State of Israel.”
Weinblatt hews to an early generation’s view of how rabbis should approach Israel from the pulpit. He told JTA that he believes his colleagues should always be supportive of Israel in public, even if they choose to pressure the Israeli government and advocate against certain policies in private — which, he says, is “the appropriate vehicle” for voicing concerns. “My position has always been that support for Israel should be unconditional,” he said.
“If we as rabbis are sharply critical of Israel, the result can often lead to a distancing from Israel, which ultimately may diminish the connection people feel to Judaism and the Jewish people,” he added. “People do not always distinguish and differentiate between opposition to a particular policy and broader criticisms of Israel which can do lasting damage.”
Asked whether the Israeli government could ever conceivably take a step that would necessitate a public response from American rabbis, Weinblatt ruminated for days. He ultimately told JTA that the current debate around proposed changes to the Law of Return, the Israeli policy that allows anyone with at least one Jewish grandparent to claim citizenship, would be such an example, as that is a policy that would have a direct effect on Diaspora Jews.
Tightening who is eligible under the Law of Return is in fact a goal of some elements of Israel’s governing coalition, although the Diaspora minister assured an audience in the United States that, unlike with the proposed changes to the government’s judicial system — which have earned criticism across the political spectrum — there would be an effort to build consensus and no changes would happen overnight.
Still, the prospect of such a change so alarmed Rabbi Hillel Skolnick of Congregation Tifereth Israel in Columbus, Ohio, that he traveled to Jerusalem to address the Knesset, Israel’s lawmaking body.
“The members of my congregation and my movement have a spiritual connection with Judaism and also a political connection because we live in a democracy, so they see a Jewish democracy as an ideal that they can look to as a light unto the nations,” he said, in a speech he delivered as a representative of the Conservative/Masorti movement.
“By even questioning the idea of the Law of Return,” he went on, Israel “takes away from both the Jewish connection and the democratic connection they have with this country.”
Skolnick suggested that he was unsure of how to speak to his congregation about the new government and its agenda. “My question to you is, what message can I go home with?” he asked.
Rabbi Stuart Weinblatt, founder and chair of the Zionist Rabbinic Coalition, shown with Israeli President Isaac Herzog. Weinblatt believes American rabbis’ “support for Israel should be unconditional,” and that disagreements with its government should be hashed out in private. (Courtesy of Stuart Weinblatt)
This week, hundreds of American rabbis will be returning to their congregations with messages honed by a week in Israel. The Reform movement just concluded its biennial convention, which was held there for the first time since before the pandemic. Their visit coincided with major developments in the country’s twin crises: The Knesset advanced the judicial reform legislation, and three people were killed in a Palestinian shooting and subsequent settler riot in the West Bank.
In a sign of the balancing act that American rabbis are navigating, the Reform movement’s leader, Rabbi Rick Jacobs, who has been among the earliest and most outspoken critics of the new Israeli government, will also be a featured speaker at Amplify Israel’s conference this May aiming to encourage Zionist sentiment among Reform Jews.
At the convention, the leader of the Central Conference of American Rabbis called for Reform clergy to move away from defining Israel in stark black-and-white terms — an apparent reference to Jews who speak of “pro-Israel” and “anti-Israel” forces.
“In order to connect better with those in our communities around Israel in a nuanced and meaningful way, we must be able to move beyond the pro/con dichotomy which only serves to divide us in ways that are a distraction to the actual issues at hand,” Rabbi Hara Person told the attendees. During the conference, the rabbis attended and voiced support for Israeli protests against their government.
“We are seeing a shift for the better, in my opinion, about how Jews are feeling comfortable critiquing Israel’s policies,” Rabbi Sarah Brammer-Shlay told JTA last fall, before the Israeli elections. Brammer-Shlay was a signer of the 2021 rabbinical students’ letter who graduated from the Reconstructionist Rabbinical College and today is a rabbi and chaplain at Grinnell College.
That kind of shift has Weinblatt worried. “Sometimes, rabbis are actually out of sync and out of touch with their congregations, who do want to hear messages of support of Israel,” he said.
That may well be the case, particularly at synagogues with aging populations, but survey data suggests that American Jews are moving to the left on Israel at the same time that Israel itself has shifted to the right. The most recent Pew Research Center survey of American Jews, in 2021, found that most have a negative opinion of Israel Prime Minister Benjamin Netanyahu; only one-third think Israel is making a sincere effort to achieve peace with Palestinians; and 10% support the Boycott, Divestment, Sanctions movement against Israel.
While rabbis typically consider what they think their congregants want to hear, they aren’t bound to say it. And some rabbis say this moment is a time to take a stand, even if there is blowback.
Rabbi Jeremy Kalmanofsky of Congregation Ansche Chesed, a Conservative congregation on Manhattan’s Upper West Side, announced in December that his congregation would no longer recite the Prayer for the State of Israel, part of most congregations’ Shabbat morning liturgy since 1948. He said the extremism of Israel’s leadership meant the words no longer applied, and replaced the prayer with the more generally worded Prayer for Peace in Jerusalem.
”I couldn’t just say, ‘God, please guide our leaders well,’” Kalmanofsky said, pointing specifically to the fact that extremist politicians Itamar Ben-Gvir and Bezalel Smotrich were now government ministers who would be the beneficiaries of such prayer. “The things that they’re saying cannot possibly represent the Israel that I want to support.”
Kalmanofsky had not previously been outspoken as a critic of Israeli policy. He said he has faced some tough feedback from some in his community, including from those who believe this is a moment that demands more, not less, prayer for Israel — “not an unreasonable response,” he said. But a month into the liturgy change, he said he is confident he has made the right decision.
“Something really meaningful had changed in the public life of the state of Israel,” he said. “That deserved real recognition, and a real response.”
Continuing to focus on preserving a Jewish connection with Israel without “dealing like grown-ups” with its “very serious problems” would render the rabbinical voice irrelevant, Kalmanofsky said. “At best, we’re kind of like, ‘blind love, blind loyalty.’ And at worst, we’re totally obtuse, and have nothing meaningful to say about the real world.”
“If you’re going to have a pulpit,” Kalmanofsky added, “you’re going to have to use it once in a while.”
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The post American rabbis, wrestling with Israel’s behavior, weigh different approaches from the pulpit appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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