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American rabbis, wrestling with Israel’s behavior, weigh different approaches from the pulpit

(JTA) — Rabbi Sharon Brous began a sermon at her Los Angeles synagogue last month with a content warning. “I have to say some things today that I know will upset some of you,” she began. 

That same morning, across the country in New York City, Rabbi Angela Buchdahl was confessing something to her congregants, too: The sermon they were about to hear “kept me up at night.”

Both women — among the most prominent and influential Jewish clergy in the United States — went on to sharply criticize Israel’s new right-wing government, which includes far-right parties that aim to curb the rights of LGBTQ Israelis, Arabs and non-Orthodox Jews.

In taking aim at Israel’s government from the pulpit, the rabbis were veering close to what many in their field consider a third rail. “You have a wonderful community and you love them and they love you, until the moment you stand up and you give your Israel sermon,” Brous told the Jewish Telegraphic Agency. The phenomenon even has an informal name, she said: “Death by Israel sermon.”

Brous would know: A decade ago, she was the target of sharp criticism after she encouraged her congregants at IKAR, a nondenominational congregation, to pray for Palestinians as well as Jews during a period of conflict in Israel. The incident didn’t end her pulpit, but she has come to understand why many rabbis choose what she called “the path of silence” when it comes to Israel.

Now, she said, American Jews must depart from that path. “I want you to hear me,” she said in her sermon. “There is a revolution that is happening, and this moment demands an awakening on both sides of the sea, an honest reckoning.”

All over the country, non-Orthodox rabbis are making similar calculations in response to Israel’s new governing coalition, which has drawn widespread protests over its policy moves. (Orthodox communities, including their rabbis, tend to be more politically conservative and skew to the right of non-Orthodox communities on Israel issues.) Israel’s government is advancing an overhaul of the legal system that would sap the power of the Supreme Court, and is also contending with an escalating wave of violence.

Some rabbis feel more emboldened to speak aloud what they have long believed. Others are finding themselves reconsidering their own relationship to Israel — and bringing their congregants along on their journey. A few still feel that criticizing Israel from the pulpit is a misguided and even dangerous venture, one that could splinter American Jewish communities.

What cuts across the spectrum is a belief that Israel has been discussed too little from the synagogue pulpit. Brous said the tendency of liberal rabbis not to talk about Israel lest they anger their more conservative congregants has resulted in a painful reality: “American Jews have not developed the muscle that we now need to respond to this regime.”

Rabbi Ammiel Hirsch of the Stephen Wise Free Synagogue in New York City launched a new program called Amplify Israel, which he hopes will encourage Reform movement leaders to embrace Zionism even as they navigate a “deeply problematic and even offensive” new Israeli government. (Shahar Azran/Stephen Wise Free Synagogue)

Rabbi Ammiel Hirsch, meanwhile, believes today’s rabbis must be vocal in fending off the influence of “competing values” about Zionism from “various organizations that are either cool on Israel or don’t like Israel or just downright anti-Zionist.”

Last year, angered by a letter signed by dozens of rabbinical students denouncing Israel’s actions during its 2021 conflict with Hamas in Gaza, Hirsch launched an initiative based at his New York City Reform synagogue to equip rabbis with tools to counter what he said was “the growing influence of an anti-Zionist element” in the next generation of Jewish clergy.

The initiative, Amplify Israel, is housed at his Stephen Wise Free Synagogue, and employs another rabbi, Tracy Kaplowitz, to work full-time to galvanize leaders from across the Reform movement to support Israel. Kaplowitz jokes that her new job won’t be complete “until every Reform Jew is a Zionist.”

Hirsch knows the new coalition is complicating his task. “The new government is going to make our promotion of Israel more difficult in the United States,” he said, noting that the government “has elements in it that are deeply problematic and even offensive to most American Jews.” 

He and Kaplowitz contend that it is possible, in their view, for rabbis to criticize aspects of the Israeli government from the pulpit while still remaining broadly supportive of the Jewish state and encouraging their congregants to be the same. They also say the need to build Zionist sentiment within the American rabbinate transcends any particular moment, including this one.

“If we have to transform how we connect to Israel each time there’s an election, we’ll be driving ourselves a little bit batty,” Kaplowitz said.

Rabbi Tracy Kaplowitz is a full-time Israel Fellow at the Stephen Wise Free Synagogue in New York City. She jokes that her job won’t be finished “until every Reform Jew is a Zionist.” (Ryen Greiss/Stephen Wise Free Synagogue)

Hirsch sits on the advisory board of another new pro-Israel initiative, the Zionist Rabbinic Coalition. Helmed by Stuart Weinblatt, senior rabbi at Conservative Congregation B’nai Tzedek in Potomac, Maryland, the group is an interdenominational network of more than 200 rabbis who advocate to ”strengthen the ties between American Jewry and the State of Israel.”

Weinblatt hews to an early generation’s view of how rabbis should approach Israel from the pulpit. He told JTA that he believes his colleagues should always be supportive of Israel in public, even if they choose to pressure the Israeli government and advocate against certain policies in private — which, he says, is “the appropriate vehicle” for voicing concerns. “My position has always been that support for Israel should be unconditional,” he said.

“If we as rabbis are sharply critical of Israel, the result can often lead to a distancing from Israel, which ultimately may diminish the connection people feel to Judaism and the Jewish people,” he added. “People do not always distinguish and differentiate between opposition to a particular policy and broader criticisms of Israel which can do lasting damage.

Asked whether the Israeli government could ever conceivably take a step that would necessitate a public response from American rabbis, Weinblatt ruminated for days. He ultimately told JTA that the current debate around proposed changes to the Law of Return, the Israeli policy that allows anyone with at least one Jewish grandparent to claim citizenship, would be such an example, as that is a policy that would have a direct effect on Diaspora Jews.

Tightening who is eligible under the Law of Return is in fact a goal of some elements of Israel’s governing coalition, although the Diaspora minister assured an audience in the United States that, unlike with the proposed changes to the government’s judicial system — which have earned criticism across the political spectrum — there would be an effort to build consensus and no changes would happen overnight.

Still, the prospect of such a change so alarmed Rabbi Hillel Skolnick of Congregation Tifereth Israel in Columbus, Ohio, that he traveled to Jerusalem to address the Knesset, Israel’s lawmaking body.

“The members of my congregation and my movement have a spiritual connection with Judaism and also a political connection because we live in a democracy, so they see a Jewish democracy as an ideal that they can look to as a light unto the nations,” he said, in a speech he delivered as a representative of the Conservative/Masorti movement. 

“By even questioning the idea of the Law of Return,” he went on, Israel “takes away from both the Jewish connection and the democratic connection they have with this country.”

Skolnick suggested that he was unsure of how to speak to his congregation about the new government and its agenda. “My question to you is, what message can I go home with?” he asked.

Rabbi Stuart Weinblatt, founder and chair of the Zionist Rabbinic Coalition, shown with Israeli President Isaac Herzog. Weinblatt believes American rabbis’ “support for Israel should be unconditional,” and that disagreements with its government should be hashed out in private. (Courtesy of Stuart Weinblatt)

This week, hundreds of American rabbis will be returning to their congregations with messages honed by a week in Israel. The Reform movement just concluded its biennial convention, which was held there for the first time since before the pandemic. Their visit coincided with major developments in the country’s twin crises: The Knesset advanced the judicial reform legislation, and three people were killed in a Palestinian shooting and subsequent settler riot in the West Bank.

In a sign of the balancing act that American rabbis are navigating, the Reform movement’s leader, Rabbi Rick Jacobs, who has been among the earliest and most outspoken critics of the new Israeli government, will also be a featured speaker at Amplify Israel’s conference this May aiming to encourage Zionist sentiment among Reform Jews. 

At the convention, the leader of the Central Conference of American Rabbis called for Reform clergy to move away from defining Israel in stark black-and-white terms — an apparent reference to Jews who speak of “pro-Israel” and “anti-Israel” forces.

In order to connect better with those in our communities around Israel in a nuanced and meaningful way, we must be able to move beyond the pro/con dichotomy which only serves to divide us in ways that are a distraction to the actual issues at hand,” Rabbi Hara Person told the attendees. During the conference, the rabbis attended and voiced support for Israeli protests against their government.

“We are seeing a shift for the better, in my opinion, about how Jews are feeling comfortable critiquing Israel’s policies,” Rabbi Sarah Brammer-Shlay told JTA last fall, before the Israeli elections. Brammer-Shlay was a signer of the 2021 rabbinical students’ letter who graduated from the Reconstructionist Rabbinical College and today is a rabbi and chaplain at Grinnell College. 

That kind of shift has Weinblatt worried. “Sometimes, rabbis are actually out of sync and out of touch with their congregations, who do want to hear messages of support of Israel,” he said.

That may well be the case, particularly at synagogues with aging populations, but survey data suggests that American Jews are moving to the left on Israel at the same time that Israel itself has shifted to the right. The most recent Pew Research Center survey of American Jews, in 2021, found that most have a negative opinion of Israel Prime Minister Benjamin Netanyahu; only one-third think Israel is making a sincere effort to achieve peace with Palestinians; and 10% support the Boycott, Divestment, Sanctions movement against Israel.

While rabbis typically consider what they think their congregants want to hear, they aren’t bound to say it. And some rabbis say this moment is a time to take a stand, even if there is blowback.

Rabbi Jeremy Kalmanofsky of Congregation Ansche Chesed, a Conservative congregation on Manhattan’s Upper West Side, announced in December that his congregation would no longer recite the Prayer for the State of Israel, part of most congregations’ Shabbat morning liturgy since 1948. He said the extremism of Israel’s leadership meant the words no longer applied, and replaced the prayer with the more generally worded Prayer for Peace in Jerusalem.

”I couldn’t just say, ‘God, please guide our leaders well,’” Kalmanofsky said, pointing specifically to the fact that extremist politicians Itamar Ben-Gvir and Bezalel Smotrich were now government ministers who would be the beneficiaries of such prayer. “The things that they’re saying cannot possibly represent the Israel that I want to support.” 

Kalmanofsky had not previously been outspoken as a critic of Israeli policy. He said he has faced some tough feedback from some in his community, including from those who believe this is a moment that demands more, not less, prayer for Israel — “not an unreasonable response,” he said. But a month into the liturgy change, he said he is confident he has made the right decision.

“Something really meaningful had changed in the public life of the state of Israel,” he said. “That deserved real recognition, and a real response.”

Continuing to focus on preserving a Jewish connection with Israel without “dealing like grown-ups” with its “very serious problems” would render the rabbinical voice irrelevant, Kalmanofsky said. “At best, we’re kind of like, ‘blind love, blind loyalty.’ And at worst, we’re totally obtuse, and have nothing meaningful to say about the real world.”

“If you’re going to have a pulpit,” Kalmanofsky added, “you’re going to have to use it once in a while.”


The post American rabbis, wrestling with Israel’s behavior, weigh different approaches from the pulpit appeared first on Jewish Telegraphic Agency.

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The first synagogue inside a U.S. prison reopens — no conviction required

As prisons go, Eastern State Penitentiary in Philadelphia was unusually luxurious. For one, it had flush toilets — beating out even the White House in making the upgrade, museum exhibit developer Beth Tinker told me on a recent tour.

But if plumbing reflected the penitentiary’s commitment to prisoners’ physical well-being, its biggest innovation was more spiritual. Eastern State housed the first synagogue inside a U.S. prison, complete with a Torah ark and ner tamid, or eternal light. That restored sanctuary — a short walk from gangster Al Capone’s former cell — is now newly open to the public in a museum exhibit, Freedom through Faith: Judaism at Eastern State and Beyond.

“It’s a place really of humanity, when you’re not getting a lot of humanity in this space,” Tinker said.

The synagogue, founded in 1922, hosted holiday celebrations and weekly Shabbat services. Outside volunteers brought in kosher meats. A circus performer visited and provided entertainment. After a prisoner gave birth to a baby boy, they brought in a mohel and held a bris.

Compare that level of institutional support with modern-day prisons, where there are often multifaith chapels, but a separate, dedicated space for a synagogue is rare, according to Rabbi Joseph Kolakowski, the first full-time Jewish chaplain in the history of the Pennsylvania Department of Corrections.

The exhibit comes on the heels of a Supreme Court ruling that makes it more difficult for prisoners to obtain a remedy when their religious rights are violated. Last month, the Court ruled that a Rastafarian man, Damon Landor, could not sue prison guards for monetary damages after they forcibly shaved off his dreadlocks, which he kept as part of his faith. When he entered the prison, Landor carried with him a copy of a 2017 court decision that required the Louisiana Department of Corrections to honor Rastafarian religious practices — which a guard threw in the trash, according to court records.

But while Landor couldn’t sue the guard, the Supreme Court did agree that Landor’s rights had been violated. His case led the Louisiana Department of Corrections to update its prisoner grooming policy to prevent similar violations.

Eastern State, meanwhile, was accommodating Jewish religious practice decades before those legal protections existed, Tinker said.

“That’s part of what makes this synagogue and this Jewish congregation so amazing, is because they didn’t have to do it, legally,” Tinker said. “It was able to not just sort of secretly start up, but thrive.”

The synagogue’s history

Eastern State didn’t exactly start as a model of restorative justice. Opened in 1829, the state-funded prison pioneered solitary confinement in the U.S., with the idea that solitude would force prisoners to reflect on their sins and find redemption.

That philosophy shaped the prison’s design. A wagon-wheel shaped, panopticon-esque layout allowed for centralized surveillance of prisoners. Skylights in each cell represented the “Eye of God,” suggesting to prisoners that they were always being watched. Cells were attached to small outdoor exercise yards, enclosed by high walls to discourage communication between prisoners. Guards placed hoods over prisoners’ heads whenever they left their cells to prevent them from seeing each other.



But overcrowding made isolation difficult to enforce, so Eastern State abandoned solitary confinement in 1913. That same year, Jewish prisoners gathered to pray for the first time together in the prison’s emergency hospital.

The idea for a more official synagogue came from the top: Alfred Fleisher, the Jewish president of the prison’s board of trustees, advocated for the construction of a sanctuary, partly over concerns that Jewish prisoners would be pressured to convert to Christianity, according to Tinker.

In 1922, prisoners and outside volunteers built the ornate sanctuary. Lights in the shape of menorahs surrounded the ark, and a gold Star of David was affixed to the ceiling next to a skylight.

“It was a chance for the Jewish congregants to have a space that really resonated with their religion, and was a little fancier than the rest of the prison,” Tinker said. “It has sort of the gravitas that you might really find in a synagogue.”

Most of the congregants were serving time for petty crimes, Tinker said, and their stays at Eastern State lasted no more than a few years. For instance, Sydney Bleecher, a prisoner and congregant at Eastern State, was serving time after pleading guilty to stealing 542 suits and overcoats from a store. But for many congregants, the synagogue’s impact lasted beyond the lengths of their prison sentences.

“It is not easy to find words that can say what we feel about you,” Bleecher wrote in a 1948 letter to Joseph Paull, one of the synagogue’s most devoted volunteers. “You have done so much for us that we are far and away indebted to you. Maybe we can repay in part by becoming decent citizens and, like you and your wife, reach out a hand to those who need help.”

The synagogue was also unusually integrated with the outside community. Fleisher attended every service at the synagogue until his death in 1928. Sabato Morais, the spiritual leader at Congregation Mikveh Israel in Philadelphia, simultaneously served as a chaplain at Eastern State.

All that support occurred despite the prison’s small Jewish population, which never rose above 80 in a prison that held roughly 1,800 people in the 1930s.

Yet according to Tinker, the synagogue never faced much pushback from people of other faiths.

“When they started it, it’s also World War I, World War II, and all that antisemitism that’s happening,” Tinker said. “It could have easily gone another direction.”

Jewish life behind bars

Most prisons today hold Jewish services in multi-faith chapels rather than separate Jewish sanctuaries — a practical arrangement that allows facilities to accommodate prisoners of many faiths in a shared space.

After Eastern State closed in 1971, its successor, Graterford Prison, also featured a dedicated synagogue. But after Graterford closed in 2018, its replacement, SCI Phoenix, opened with a multifaith chapel instead.

Today, Kolakowski, chaplaincy program director at the State Correctional Institute at Waymart, Pa., conducts services in a multifaith chapel or, when it’s occupied, a classroom shared with Jehovah’s Witnesses.

There, he leads regular services and holiday celebrations, including Passover seders and Hanukkah candle-lightings. During Sukkot, he hosts services in a makeshift sukkah.

“It’s meaningful to every inmate that practices a religious tradition,” Kolakowski said. “I remember one inmate in particular — he expressed how much he appreciated having the opportunity to have the lulav.”

But accommodating religious practice inside a prison often requires balancing spiritual needs with security concerns. When Kolakowski advocated for a Sikh prisoner to be able to wear a turban, for example, prison officials had to consider that the traditional head covering could be used to hide contraband, he said. Kolakowski ultimately got the item approved by suggesting a small turban with less fabric.

Modern-day prisons are legally required to accommodate prisoners’ religious practices unless they can demonstrate a compelling reason not to, such as a risk to staff or other prisoners’ safety. How those accommodations are carried out, however, can vary from prison to prison.

In 2023, for example, Jewish inmate Riley Benjamin sued the D.C. Department of Corrections after officials required him to produce outside proof of his Judaism before providing him with kosher meals. The jail later agreed to change its policy.

“Today, it’s really prison by prison, warden by warden, how they are defining religious freedom,” Tinker said. “One thing those laws really do is they sort of let the prison decide and the staff decide what it means to a certain extent.”

Still, there have been some successors to the Eastern State synagogue — including at Sing Sing Correctional Facility in Ossining, New York, where Rabbi Irving Koslowe convinced the prison administration to let him convert a basement storage room into an exclusively Jewish place of worship in 1959.

Koslowe died in 2000. But his great grandson, Benjamin Koslowe, visited the prison years later and wrote about the experience for Yeshiva University’s student newspaper.

In an interview with the Forward, Koslowe recalled one of his great-grandfather’s favorite jokes: “They’re the only synagogue that hopes that they don’t have a quorum.”

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I’m a left-leaning Zionist Jew in Maine. I still can’t make sense of the Graham Platner mess

It’s a very strange time to be a left-leaning Zionist Jew in America. It’s an even weirder time to be a left-leaning Zionist Jew in Maine.

Graham Platner, who suspended his ill-fated Senate campaign last week, electrified my friends and neighbors with his grave, light-blue-collar eloquence. He got them excited to vote for someone — not just against President Donald Trump and Sen. Susan Collins. In a state known for delivering temperate and sagacious senators, including George Mitchell, Olympia Snowe and Angus King, Platner brought a fire and passion that more befit our times.

Part of his appeal, and what allowed Mainers to slalom past so many red flags, was the aura of brave truth-teller he cultivated. He seemed unafraid to name our true enemies: billionaires, mega-corporations, Republicans, corporate Democrats, and yes, AIPAC.

The railing against AIPAC as the source of all evil made me uncomfortable, even as it’s become normalized. Add in that infamous Nazi tattoo, and the throngs of people cheering his every word, and any Jewish Mainer had a right to feel they were in a strange new wilderness.

On the one hand: How could I vote for someone who I feared might make this country less safe for my Jewish children? On the other: How could I vote for someone who supports Trump, whose policies also makes this country less safe for my children?

I had trouble squaring the fear so many of my Jewish friends felt at Platner’s candidacy with the exultation of my non-Jewish friends. There is a great Maine saying for when you need more information before you commit to a stance: “Hard telling not knowing.”

I didn’t know enough, so I couldn’t tell how much to worry. So I endeavored to speak to the guy about it.

Maine is a small state, and you can actually do that kind of thing. I went to the Passover Seder that Platner’s campaign put on, and I parlayed that into a conversation. I came out of that experience cautiously optimistic that Graham Platner is not an actual Nazi, or even an antisemite. But I was still relieved to see him step back from the race — even though I took no joy in it.

Troubled Jewish bona fides

There were plenty of reasons to have some faith that Platner wouldn’t be as disastrous for Jews as many of my friends feared. I met the lovely Jewish family in whose Bangor home a young Graham shared many a Shabbos dinner. His campaign staff who I met would have set off even the least sensitive Jewdar. He was clearly comfortable at the Seder he hosted, and it clearly was far from his first.

When we spoke on the phone, he talked about the deep love he has for his Israeli family members, including his step-brother: a serious, hawkish Israeli security analyst with Maine roots. That gave him a human connection to the conflict that few Mainers have. He believed he’d spoken out forcefully against antisemitism.

But his language about Israel was reckless, I told him, and I implored him to be more careful. While he knew and loved individual Jews, most Mainers did not: our community in this state is very small. The impact of his insistence that Israel was committing genocide might not match his intent. Criticism of Israel is valid, but the recent increase in its intensity has been paralleled by an increase in attacks on American Jews.

Platner’s response concerned me. He told me that it was the policies of the Netanyahu government that were most responsible for that spike in violent antisemitism — not the people actually trying to kill us. I asked him to use his platform and his unique perspective to move people away from hatred. He repeated that Israel was committing genocide, and that he would continue to speak out against antisemitism.

We ended the call and I thought about Yehuda Amichai’s wise line: “From the place where we are right/ flowers will never grow/ in the spring.”

An aborted story of redemption

Somehow me saying “I told you so” to my friends left saddened and angered by Platner’s withdrawal from the race following an allegation of sexual assault didn’t make them feel better.

And even I wasn’t sure exactly what the “I told you so” would mean. I’d been clear that he wasn’t reliable, that his political vision didn’t make up for a lack of personal judgment or record. But I myself had tried to see my way past those concerns, too. To be quite honest, although it’s probably anathema to say so given the charges against him, I kind of liked the guy as a person. His clunky, tearful exit video hurt to watch.

The story of redemption that Platner and his campaign told was a welcome antidote to the turbocharged version of manhood pushed by so many on the right. That his downfall came from a revelation of an act that felt like the embodiment of how toxic that vision can be only contributes to the overall feeling of brokenness.

Now several other viable candidates with half of the charisma will try to gather all of the energy he created. And I wonder: in these furious, truncated weeks of campaigning — the Democratic party must select a candidate by July 27 — which of them will take the shortcut to the progressive heart by bashing Israel the most? If one says Israel is bad, must the next say it is worse?

It’s for the best — but also alarming — that we’re about to have new insight into how much of Platner’s coalition was built upon this rhetoric. Already Shena Bellows, a top candidate and former head of the Holocaust and Human Rights Center of Maine, has hesitatingly taken to using the word “genocide” to describe Israel’s actions in Gaza. Who will be next up to take a swing?

What terrifies me about Platner, and many others on the anti-Israel left, is that they seem to be casually playing with a darkness they do not understand. (The same could be said of Platner’s erstwhile Nazi tattoo, if we’re to believe he truly didn’t understand its meaning when he got it.) They risk building a permission structure for hatred of Jews, whether they intend to or not.

I will be looking for the candidate who refuses to add another brick to that structure, although I don’t know if any of them have the courage to abstain.

Meanwhile, ICE just killed an innocent man in Biddeford, Maine in front of his daughter. This madness, too, has to stop. Which madness do we prioritize? And how much of one madness will we accept in order to stop another?

This is the place of confusion that many of us are in. The only answer I have is that it’s hard telling not knowing.

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Bagels are hanging from the trees in Beijing. Is China bagelmaxxing?

I was strolling through a gleaming new mall complex in Beijing beside a couple walking their robot dog when I stumbled upon the bagel tree. Its branches, though bare of leaves, bore giant bagel sculptures, hanging from its boughs on translucent string. In front was a sign proclaiming, “Beigel Tree by New York Bagelous Museum.”

Beigel Tree by New York Bagelous Museum, it turned out, was a new offshoot of the viral New York Bagelous Museum, a growing bagel chain with five shops across three Chinese cities.

The New York Bagelous Museum would seem, at least in name, to be a nod to New York Jewish culture. These days, China isn’t so hot on either of those things. The Chinese government sees America as a country in decline and often points towards visible poverty in major American cities, like New York, as a sign of this. While China used to be nearly free of Jew-hatred, there has seen a rise of antisemitic posts and rhetoric on Chinese social media platforms. The government tightly controls what is posted on these platforms, but there has seemingly not been censorship of antisemitic posts.

In this environment, the proliferation of New York Bagelous Museums was surprising. I’d been living in China for nearly a year pursuing a Masters in Global Affairs, and I couldn’t help but wonder what this new development in Beijing-New York relations was all about. I went to see for myself.

Inside, the shop was decorated less like a New York bagel shop and more like a New England bed and breakfast. Instead of sturdy linoleum, it has hardwood floors. Customers sat on benches with green velvet pillows, noshing on bagels and sipping coffee. The shop’s exposed brick walls are hung with oil paintings, photos of New York City, and one tapestry depicting a famous 1963 photo of John and Jackie Kennedy’s family at Hyannisport. I found myself thinking, wouldn’t a portrait of Ruth Bader Ginsburg be more appropriate?

The interior of Beigel Tree.
The interior of Beigel Tree. Photo by Sage Lattman

Well, yes, but the shop isn’t exactly meant to be a faithful duplicate of a New York bagel shop. The likely inspiration for the store comes not from New York but from Seoul. In 2021, Seoul experienced its own bagel craze when a store called London Bagel Museum opened up, drawing two-hour-plus lines.

The Bagel Museum is, in no way, a museum. Besides the bagel part, the rest of the name is arbitrary. According to a Korea Times article, the store’s name simply “combines the founder’s favorite words.”

Two years later, in 2023, New York Bagelous Museum opened its first location in Shanghai. Like many Chinese companies, it was welcomed into this world with copycat allegations. The two shops are nearly identical, even including the font on the marquee, the interior design and the artwork on the packaging. The main difference is that one features a Union Jack while the other features the Statue of Liberty.

The mission statement on the shop’s page on WeChat, the popular Chinese social media application, says that the founders started the company because they wanted “to create a unique American museum-style bagel shop” and for their customers “to enjoy and feel the atmosphere from the American 50s and 60s.”

Cheese rose and red bean butter bagel sandwiches.
Cheese rose and red bean butter bagel sandwiches. Photo by Sage Lattman

Though the menu did feature a lox and cream cheese bagel, the rest of the options were unrecognizable to this New Yorker. The signs were written in both English and Chinese. Some bagels were pre-made sandwiches. One featured sweet red bean paste and a slab of butter. Another was stuffed with cream cheese and topped with sticky syrup and rose petals. The sandwiches were artfully put together, unlike the slapdash constructions you find in New York. Other bagels had fillings rolled into the dough, like the Mexican pepper bagel, stuffed with asiago and salami. My friends and I got these, as well as a blueberry sandwich and chocolate bagel, to try.

Notwithstanding the unorthodox flavors, upon taking a bite, I realized that these were bagels in name only. While they did have some of the chewiness of a bagel, they didn’t have the density or the hard exterior. This is likely because, in making the bagels, New York Bagelous Museum doesn’t boil them, something I learned while watching bakers make them through a window into the kitchen. Besides the shape, there wasn’t much separating the bagels from a bread roll.

A bagel covered with cheese on a tray.
The Mexican pepper bagel. Photo by Sage Lattman

At the New York Bagelous Museum, I found few traces of New York, bagels, or museums. But the average Chinese customer probably wouldn’t realize the difference between this shop and the real deal, just like the average American eating Chinese takeout wouldn’t realize the gulf between the Chinese food in America and that in China.

It doesn’t seem like those who visit New York Bagelous museums are all that attracted by New York, much less New York Jewish culture. Instead, judging by the myriad posts from Chinese social media about the shop, it’s merely because the shop is viral. Many reviews mention the bagels, but a lot mention another fact: the shop, with its approximated Americana and absurdly stuffed sandwiches, is a great place in which to take photos.

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