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American rabbis, wrestling with Israel’s behavior, weigh different approaches from the pulpit
(JTA) — Rabbi Sharon Brous began a sermon at her Los Angeles synagogue last month with a content warning. “I have to say some things today that I know will upset some of you,” she began.
That same morning, across the country in New York City, Rabbi Angela Buchdahl was confessing something to her congregants, too: The sermon they were about to hear “kept me up at night.”
Both women — among the most prominent and influential Jewish clergy in the United States — went on to sharply criticize Israel’s new right-wing government, which includes far-right parties that aim to curb the rights of LGBTQ Israelis, Arabs and non-Orthodox Jews.
In taking aim at Israel’s government from the pulpit, the rabbis were veering close to what many in their field consider a third rail. “You have a wonderful community and you love them and they love you, until the moment you stand up and you give your Israel sermon,” Brous told the Jewish Telegraphic Agency. The phenomenon even has an informal name, she said: “Death by Israel sermon.”
Brous would know: A decade ago, she was the target of sharp criticism after she encouraged her congregants at IKAR, a nondenominational congregation, to pray for Palestinians as well as Jews during a period of conflict in Israel. The incident didn’t end her pulpit, but she has come to understand why many rabbis choose what she called “the path of silence” when it comes to Israel.
Now, she said, American Jews must depart from that path. “I want you to hear me,” she said in her sermon. “There is a revolution that is happening, and this moment demands an awakening on both sides of the sea, an honest reckoning.”
All over the country, non-Orthodox rabbis are making similar calculations in response to Israel’s new governing coalition, which has drawn widespread protests over its policy moves. (Orthodox communities, including their rabbis, tend to be more politically conservative and skew to the right of non-Orthodox communities on Israel issues.) Israel’s government is advancing an overhaul of the legal system that would sap the power of the Supreme Court, and is also contending with an escalating wave of violence.
Some rabbis feel more emboldened to speak aloud what they have long believed. Others are finding themselves reconsidering their own relationship to Israel — and bringing their congregants along on their journey. A few still feel that criticizing Israel from the pulpit is a misguided and even dangerous venture, one that could splinter American Jewish communities.
What cuts across the spectrum is a belief that Israel has been discussed too little from the synagogue pulpit. Brous said the tendency of liberal rabbis not to talk about Israel lest they anger their more conservative congregants has resulted in a painful reality: “American Jews have not developed the muscle that we now need to respond to this regime.”
Rabbi Ammiel Hirsch of the Stephen Wise Free Synagogue in New York City launched a new program called Amplify Israel, which he hopes will encourage Reform movement leaders to embrace Zionism even as they navigate a “deeply problematic and even offensive” new Israeli government. (Shahar Azran/Stephen Wise Free Synagogue)
Rabbi Ammiel Hirsch, meanwhile, believes today’s rabbis must be vocal in fending off the influence of “competing values” about Zionism from “various organizations that are either cool on Israel or don’t like Israel or just downright anti-Zionist.”
Last year, angered by a letter signed by dozens of rabbinical students denouncing Israel’s actions during its 2021 conflict with Hamas in Gaza, Hirsch launched an initiative based at his New York City Reform synagogue to equip rabbis with tools to counter what he said was “the growing influence of an anti-Zionist element” in the next generation of Jewish clergy.
The initiative, Amplify Israel, is housed at his Stephen Wise Free Synagogue, and employs another rabbi, Tracy Kaplowitz, to work full-time to galvanize leaders from across the Reform movement to support Israel. Kaplowitz jokes that her new job won’t be complete “until every Reform Jew is a Zionist.”
Hirsch knows the new coalition is complicating his task. “The new government is going to make our promotion of Israel more difficult in the United States,” he said, noting that the government “has elements in it that are deeply problematic and even offensive to most American Jews.”
He and Kaplowitz contend that it is possible, in their view, for rabbis to criticize aspects of the Israeli government from the pulpit while still remaining broadly supportive of the Jewish state and encouraging their congregants to be the same. They also say the need to build Zionist sentiment within the American rabbinate transcends any particular moment, including this one.
“If we have to transform how we connect to Israel each time there’s an election, we’ll be driving ourselves a little bit batty,” Kaplowitz said.
Rabbi Tracy Kaplowitz is a full-time Israel Fellow at the Stephen Wise Free Synagogue in New York City. She jokes that her job won’t be finished “until every Reform Jew is a Zionist.” (Ryen Greiss/Stephen Wise Free Synagogue)
Hirsch sits on the advisory board of another new pro-Israel initiative, the Zionist Rabbinic Coalition. Helmed by Stuart Weinblatt, senior rabbi at Conservative Congregation B’nai Tzedek in Potomac, Maryland, the group is an interdenominational network of more than 200 rabbis who advocate to ”strengthen the ties between American Jewry and the State of Israel.”
Weinblatt hews to an early generation’s view of how rabbis should approach Israel from the pulpit. He told JTA that he believes his colleagues should always be supportive of Israel in public, even if they choose to pressure the Israeli government and advocate against certain policies in private — which, he says, is “the appropriate vehicle” for voicing concerns. “My position has always been that support for Israel should be unconditional,” he said.
“If we as rabbis are sharply critical of Israel, the result can often lead to a distancing from Israel, which ultimately may diminish the connection people feel to Judaism and the Jewish people,” he added. “People do not always distinguish and differentiate between opposition to a particular policy and broader criticisms of Israel which can do lasting damage.”
Asked whether the Israeli government could ever conceivably take a step that would necessitate a public response from American rabbis, Weinblatt ruminated for days. He ultimately told JTA that the current debate around proposed changes to the Law of Return, the Israeli policy that allows anyone with at least one Jewish grandparent to claim citizenship, would be such an example, as that is a policy that would have a direct effect on Diaspora Jews.
Tightening who is eligible under the Law of Return is in fact a goal of some elements of Israel’s governing coalition, although the Diaspora minister assured an audience in the United States that, unlike with the proposed changes to the government’s judicial system — which have earned criticism across the political spectrum — there would be an effort to build consensus and no changes would happen overnight.
Still, the prospect of such a change so alarmed Rabbi Hillel Skolnick of Congregation Tifereth Israel in Columbus, Ohio, that he traveled to Jerusalem to address the Knesset, Israel’s lawmaking body.
“The members of my congregation and my movement have a spiritual connection with Judaism and also a political connection because we live in a democracy, so they see a Jewish democracy as an ideal that they can look to as a light unto the nations,” he said, in a speech he delivered as a representative of the Conservative/Masorti movement.
“By even questioning the idea of the Law of Return,” he went on, Israel “takes away from both the Jewish connection and the democratic connection they have with this country.”
Skolnick suggested that he was unsure of how to speak to his congregation about the new government and its agenda. “My question to you is, what message can I go home with?” he asked.
Rabbi Stuart Weinblatt, founder and chair of the Zionist Rabbinic Coalition, shown with Israeli President Isaac Herzog. Weinblatt believes American rabbis’ “support for Israel should be unconditional,” and that disagreements with its government should be hashed out in private. (Courtesy of Stuart Weinblatt)
This week, hundreds of American rabbis will be returning to their congregations with messages honed by a week in Israel. The Reform movement just concluded its biennial convention, which was held there for the first time since before the pandemic. Their visit coincided with major developments in the country’s twin crises: The Knesset advanced the judicial reform legislation, and three people were killed in a Palestinian shooting and subsequent settler riot in the West Bank.
In a sign of the balancing act that American rabbis are navigating, the Reform movement’s leader, Rabbi Rick Jacobs, who has been among the earliest and most outspoken critics of the new Israeli government, will also be a featured speaker at Amplify Israel’s conference this May aiming to encourage Zionist sentiment among Reform Jews.
At the convention, the leader of the Central Conference of American Rabbis called for Reform clergy to move away from defining Israel in stark black-and-white terms — an apparent reference to Jews who speak of “pro-Israel” and “anti-Israel” forces.
“In order to connect better with those in our communities around Israel in a nuanced and meaningful way, we must be able to move beyond the pro/con dichotomy which only serves to divide us in ways that are a distraction to the actual issues at hand,” Rabbi Hara Person told the attendees. During the conference, the rabbis attended and voiced support for Israeli protests against their government.
“We are seeing a shift for the better, in my opinion, about how Jews are feeling comfortable critiquing Israel’s policies,” Rabbi Sarah Brammer-Shlay told JTA last fall, before the Israeli elections. Brammer-Shlay was a signer of the 2021 rabbinical students’ letter who graduated from the Reconstructionist Rabbinical College and today is a rabbi and chaplain at Grinnell College.
That kind of shift has Weinblatt worried. “Sometimes, rabbis are actually out of sync and out of touch with their congregations, who do want to hear messages of support of Israel,” he said.
That may well be the case, particularly at synagogues with aging populations, but survey data suggests that American Jews are moving to the left on Israel at the same time that Israel itself has shifted to the right. The most recent Pew Research Center survey of American Jews, in 2021, found that most have a negative opinion of Israel Prime Minister Benjamin Netanyahu; only one-third think Israel is making a sincere effort to achieve peace with Palestinians; and 10% support the Boycott, Divestment, Sanctions movement against Israel.
While rabbis typically consider what they think their congregants want to hear, they aren’t bound to say it. And some rabbis say this moment is a time to take a stand, even if there is blowback.
Rabbi Jeremy Kalmanofsky of Congregation Ansche Chesed, a Conservative congregation on Manhattan’s Upper West Side, announced in December that his congregation would no longer recite the Prayer for the State of Israel, part of most congregations’ Shabbat morning liturgy since 1948. He said the extremism of Israel’s leadership meant the words no longer applied, and replaced the prayer with the more generally worded Prayer for Peace in Jerusalem.
”I couldn’t just say, ‘God, please guide our leaders well,’” Kalmanofsky said, pointing specifically to the fact that extremist politicians Itamar Ben-Gvir and Bezalel Smotrich were now government ministers who would be the beneficiaries of such prayer. “The things that they’re saying cannot possibly represent the Israel that I want to support.”
Kalmanofsky had not previously been outspoken as a critic of Israeli policy. He said he has faced some tough feedback from some in his community, including from those who believe this is a moment that demands more, not less, prayer for Israel — “not an unreasonable response,” he said. But a month into the liturgy change, he said he is confident he has made the right decision.
“Something really meaningful had changed in the public life of the state of Israel,” he said. “That deserved real recognition, and a real response.”
Continuing to focus on preserving a Jewish connection with Israel without “dealing like grown-ups” with its “very serious problems” would render the rabbinical voice irrelevant, Kalmanofsky said. “At best, we’re kind of like, ‘blind love, blind loyalty.’ And at worst, we’re totally obtuse, and have nothing meaningful to say about the real world.”
“If you’re going to have a pulpit,” Kalmanofsky added, “you’re going to have to use it once in a while.”
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The post American rabbis, wrestling with Israel’s behavior, weigh different approaches from the pulpit appeared first on Jewish Telegraphic Agency.
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Beyond the frame, thousands are being murdered in Auschwitz but here, there are blueberries
”It’s a detective story,” Moisés Kaufman said. “It focuses on an archivist at the United States Holocaust Memorial Museum who is offered a mysterious album. The person offering the album claims that it is photographs of Auschwitz.”
Kaufman is talking about Here There Are Blueberries, the play about those photographs and that archivist. Kaufman conceived and directed the play, which he co-wrote with Amanda Gronich of the Tectonic Theater Project. It was a finalist for the 2024 Pulitzer Prize. The archivist — Rebecca Erbelding — “is very skeptical because there are very few photographs of Auschwitz in existence,” Kaufman, Tectonic’s founder and artistic director, told me over Zoom. “The Nazis did not want any photographs or records of what they were doing there.”
Once Erbelding gets the album, she discovers that the photos are authentic, but there are no photos of victims, only Nazis, including Josef Mengele. “The play,” Kaufman said. “is a detective story of her trying to figure out what these photos tell us.”
The album, which consisted of more than 100 photos taken between May and December 1944 and put together by Karl-Friedrich Höcker, a Nazi SS officer, was front page news in 2007 when Erbelding and the museum revealed it. “It’s something we didn’t know,” Kaufman said. “When you think Auschwitz, what do you think? Gas chambers, crematoria, you think barracks. And this is not that. We had never seen these photos before.”

Höcker “was a very high-up guy,” Kaufman continued. “That’s one of the reasons why the album is so important. Because he was very close to the center of operations. We’re looking at how the people who were running the camp behaved, and how they lived their daily lives.”
Kaufman decided he needed to turn those photos and that story into a play.
“I come from a Holocaust survivor family,” he said. “My father was a Holocaust survivor, and I knew that … I would at one point in my life have to write about this. But I kept postponing it because, as you probably know, the Holocaust is the one historical event that has been most written about. Many movies have been made about it. It’s like the historical event that has been most chronicled in art. So I thought, ‘What else is there to say?’ And yet, when I saw these photographs, I thought, this is something we didn’t know. I want to write a play about that.”
The play uses the photos, projected on the stage as the story is told.
“The Tectonic Theater Project is an experimental theater company,” Kaufman said. “And the kind of formal question for us was, ‘Can you write a play from an album of photographs? Can the photographs carry part of that narrative?’ Every play we do has a new form. We try to never repeat ourselves.”

Kaufman, 62, grew up in Caracas, Venezuela, and immigrated to New York City in 1987. He was nominated for a Tony Award for directing I Am My Own Wife and for writing 33 Variations. Blueberries previously played at the La Jolla Playhouse in California, the Shakespeare Theatre Company in Washington DC and Off Broadway at New York Theater Workshop.
The play’s title is taken from a picture in the album. “There’s a photograph in the album where they are eating blueberries,” Kaufman said — the title is a caption that the album’s owner had written. “I don’t want to give too much away,” Kaufman said, “but the location where this photograph is taken was something that few people knew about — that this location existed. And to me, it kind of encapsulates the spirit of the photos, which is a spirit of, a quotidian, a casual, the how do we live life in a moment like this?”
“What is happening outside the frame is that they’re killing 1.1 million people. Right outside the frame,” Kaufman continued. “And it poses questions about who we are as human beings.”
“We talk a lot about, what is the distance between culpability, complicity, and complacency?” said Kaufman. “And where do each one of us fall in that continuum?”
Why would someone knowing what’s happening in the camp take these photos and make an album of them?
“I think he thought the Reich was going to last a thousand years,” Kaufman said. “I thought that, in part, he wanted to chronicle his contribution to it.”
Kaufman said that although the play deals with what happened more than 80 years ago, it has a key relevance to today. “I think at a moment in time where so many governments around the world are turning towards authoritarianism, this play holds a mirror up to us. Who do we want to be?” he said.
What does he want audiences to get from this play after seeing it? What does he hope they are thinking as they leave the theater or afterwards?
“Number one, they’re going to see photographs that they’ve never seen before, and they’re going to see images that they’ve never seen before. Hopefully, the images will elicit new ideas, and hopefully, the conversation that they’re having when they exit the theater is different from the conversation they were having when they entered.”
The photo album, Kaufman said, “chronicles the life of everyone who runs the camp — people who worked in the kitchen, secretaries, high command, the people who drove the buses, the people who run the offices, the people who run the gas chamber. Everybody is portrayed. And I think that it invites the audience to think about not only how are humans capable of such a thing, but how are we all capable of such a thing? And what do we have to do in order to prevent ourselves from doing such a thing?”
‘Here There Are Blueberries’ begins performances Nov. 2 at Broadway’s Barrymore Theater and runs through Jan. 10.
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‘Halloween meets Israeli chutzpah,’ as holiday grows beyond American expats in the Jewish state
Israeli cellphones have been pretty busy lately, given Tuesday’s monumental national election. There were the constant robocalls and daily text surveys leading up to Election Day. And with the scramble to form a coalition now underway, Israelis are glued to their phones, waiting for news alerts and debating every possible scenario in various group chats. But around Tel Aviv, hundreds of parents have an extra WhatsApp group to manage: the one dedicated to their neighborhood’s trick-or-treat event, set to take place this Saturday night.
“Can we change the date for Sabbath observers?” one mother asks.
“Halloween is always October 31st,” someone responds.
“I don’t think anyone here cares about the actual date,” another chimes in.
There are dozens of questions about where to buy candy in bulk, along with frantic costume emergencies. “Our order won’t make it! Does anyone have a witch costume for an 8-year-old?”
“We are so excited,” one parent writes. “This is our first time. Can someone explain how it works?”
Over the last decade, Halloween in Israel has grown from a small gathering of American immigrants into neighborhood-wide celebrations across Tel Aviv and other big cities. Bars and clubs now host annual spooky soirées, and costume shops that once depended almost entirely on Purim sales have added a second busy season in late October. And on Saturday night, thousands of children are expected to take to the streets for some classic trick-or-treating — with an Israeli twist.
The birthplace of Halloween b’Aretz remains its epicenter: Tel Aviv’s Old North neighborhood. The area has long been an enclave of both young families and English-speaking immigrants, a combination that helped transform the unfamiliar Halloween ritual into an annual local tradition.
The first trick-or-treat event was organized in 2015 by expat mothers Smadar Barak and Eliza Duenow, whose children were missing an American Halloween. It began with just 10 families spread out across the Old North. Within four years, that number had jumped to more than 100. And it was no longer just English speakers. Israeli friends and classmates had begun asking if they could join “American Purim.” Participation exploded as other neighborhoods began hosting their own Halloween-themed events.
But over time, many of the original families, including both organizers, returned to the States. The whole thing might have fizzled out completely had it not been for Noa Rudik, a young mother on extended maternity leave, who often ran Jewish holiday events for neighborhood families.
“A community candle-lighting for Chanukah. A kibbutz-style Shavuot celebration in the park. I saw that families, like mine, were hungry for opportunities to be together,” Rudik says.
Somehow, she ended up on an email list from Duenow, who was organizing a group pumpkin order and carving activity. Born and raised in Israel, Rudik had very little exposure to Halloween, but she was immediately enchanted. After taking her kids to the pumpkin carving, they eventually joined the trick-or-treaters. “In those early years, we didn’t have access to all of the Halloween supplies, so everything was very homemade — the costumes, the decorations, which I love. Plus, what kid doesn’t want to run around all night collecting candy?”
Beyond her own family’s enjoyment, Rudik understood the holiday’s potential for community building. “It doesn’t get any more communal than Halloween,” she points out. “Rosh Hashanah. Passover. You can celebrate those holidays just within your own family. Many people do. But for trick-or-treating, you literally cannot do it without your neighbors.”
Rudik and a few others eventually took over for Barak and Duenow and opened it up to the entire community. Today, the original WhatsApp group has close to 1,000 members, and nearly every Tel Aviv neighborhood hosts its own event. While the early trick-or-treaters sometimes had to endure strange looks as they traipsed from house to house in their costumes, these days you can feel the spirit of Halloween across the city, as the sidewalks fill with pint-sized ghosts and goblins.
Not everyone is on board with the Pagan-rooted holiday, though. Last year, Israeli pop star Miri Mesika sparked a public debate over Halloween and Jewish identity when she pointedly told an interviewer that her daughters would be waiting until Purim to dress in costume. Rudik has also sensed some reluctance on the part of the Tel Aviv municipality to support trick-or-treating, even though it typically helps fund her other events. Efforts to promote the activity through local schools were also met with objections from some parent representatives, leading to a compromise: each could decide whether to pass the invitation along to their class.
Occasionally, Rudik hears from more traditional families who are hesitant or have decided not to participate. “But otherwise, the response has been overwhelmingly positive,” she reports. “Most people do not even think about the religious aspect or the fact that it’s not ‘our holiday.’ They just see it as an opportunity to be creative, to spend time with friends, and to come together as a community.”

All of which involves some pretty complicated logistics. Even with the holiday’s growth in popularity, most residents don’t hand out treats, so America’s door-to-door model won’t work. In the early years, participants shared addresses, apartment numbers and even door codes with each other. But as the group grew, the prospect of giving hundreds of strangers access to their buildings became less appealing. Some families moved their candy stations downstairs; others divided up, with one parent taking the children around while the other stayed home to distribute candy, as they often do in the States. For years, families navigated with a Google map of participating homes. Last year, a tech-savvy neighborhood parent designed a custom trick-or-treating app that will now be available across the city.
“Start-up Nation does Halloween,” Rudik jokes.
The guiding principle is that anyone collecting candy should also help provide it. Some families put up elaborate decorations and stick around to distribute treats; others leave a simple help-yourself bowl by the door. Those who can’t host typically arrange to buy candy for someone else’s house, which gets coordinated through the Whatsapp group the week before.
“We go by the honor system,” Rudik says. “We trust people to figure out a way to contribute. And there is always plenty of candy for everyone.”
But just in case, Rudik spends much of the night manning a centrally located emergency candy station, dispatching reinforcements to households that are running low.
After more than a decade, the festivities usually run pretty smoothly, though the growing number of Israelis has brought with it a learning curve.
“I really love that this started with Americans,” Rudik says. “I think it lends a legitimacy that would not necessarily be there if a bunch of Israelis just decided to start trick-or-treating. But it has definitely changed shape over the years.”
“Halloween meets Israeli chutzpah,” she calls it. Like any cultural tradition, trick-or-treating comes with its own etiquette that isn’t necessarily obvious to newcomers.
“Usually parents would be responsible for making sure their kids follow the rules. But we realized parents themselves didn’t necessarily know the ins and outs. Most of us didn’t grow up on this,” she points out.
One year, after families complained that older children had emptied their unattended candy bowls, Rudik and her fellow organizers visited neighborhood schools to talk to the kids and sent parents reminders on WhatsApp.
“In the days before Halloween, we really urge everyone to review the rules with their children: just take one candy, leave enough for others. Be good neighbors.”

This year’s turnout is expected to be their biggest yet, Rudik says, with several hundred families registered in the Old North alone. It follows a string of quieter celebrations, beginning in 2020, when the pandemic kept everyone inside.
“I think we did something over Zoom,” Rudik says, rolling her eyes.
Then came the quietest year of all: 2023. Less than three weeks before Halloween, on Oct. 7, Hamas terrorists infiltrated Israel’s southern border, killing more than 1,200 people and taking another 251 hostage.
“It wasn’t even a question,” Rudik recalls. “It was just obvious to everyone it would be cancelled. Nor was it specific to Halloween. No one was in the mood to celebrate anything. We were just engulfed in grief.”
The following year, the organizers went ahead with a toned-down version.
“The war wasn’t over, there were still hostages in Gaza,” she says, “but we also felt like we wanted to give the children some sense of normalcy. We asked people not to do anything too gory or scary — no blood or body parts or skeletons — and everyone really respected that. It was a pretty muted night.”
Last year, Israeli Halloween was back in full force, with one new addition: an adults only party, which Rudik also co-organized and will be bringing back this year as well. “Most of us didn’t get to celebrate Halloween as kids,” she says, with a smile. “So we are just making up for lost time.”
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Jewish Democrats head to the polls frustrated with their party. Will they still help flip control of Congress?
For decades, Jewish voters have been among the Democratic Party’s most loyal supporters, though Republicans have made some inroads in recent elections. Now, with early voting underway and the midterms just days away, Jewish voters could help decide control of Congress in what may signal a broader change.
After a heated primary season, Republicans see an opportunity and signs of a potential shift their way. They hope growing Jewish frustration with Democrats over antisemitism and support for Israel will translate into votes in closely contested races.
Democrats need a net gain of four House seats and four Senate seats to take control of both chambers. But the Democratic Party’s advantage among Jewish voters on the generic congressional ballot has fallen from 49 points to 13.
CNN chief data analyst Harry Enten recently highlighted a sharp decline, for example, in Democratic support among Jewish voters in New York. Gov. Kathy Hochul’s lead among Jewish voters has narrowed from 51 percentage points in 2022 to just 13 points this year.
In Michigan, Jewish Democrats remain divided over their party’s Senate nominee, Abdul El-Sayed, who has intensified his criticism of Israel in recent weeks. Last weekend, a PAC supporting the El-Sayed campaign faced online backlash for a TV ad that showed a couple blaming Israel aid for the high price of groceries.
But whether that frustration will lead Jewish voters to stop supporting Democratic candidates is another question.
Two national surveys conducted this year show Jewish voters remain firmly in the Democratic camp despite the declines. A September poll by the Jewish Electorate Institute found that 71% of Jewish voters planned to support Democrats for Congress, compared with 23% who planned to support Republicans. Another survey, conducted by GBAO Strategies, found Democrats with a 67%-26% lead among Jewish voters.
The Jewish Electorate Institute poll also found that Jewish voters were nearly equally concerned about rising antisemitism within both parties.
Still, with control of the House and Senate at stake and several close races, even a small shift among Jewish voters could make a difference.
Republicans see an opening in Michigan
Michigan offers perhaps the clearest test of the battle over the Jewish vote.
The Republican Jewish Coalition is spending $2 million to target approximately 50,000 Jewish voters, primarily in Oakland County, home to some of Michigan’s largest Jewish communities.
Sam Markstein, RJC’s spokesperson, said in an interview with the Forward that the campaign includes digital advertising, direct mail, text messages, phone calls and door-to-door canvassing in communities such as Bloomfield Hills, West Bloomfield and Southfield, where former Rep. Haley Stevens performed strongly in the Democratic Senate primary.
It’s the group’s largest general-election investment, after its super PAC, the RJC Victory Fund, spent $3.9 million against Kentucky Republican Rep. Thomas Massie, an Israel critic, in the GOP primary earlier this year. Massie lost by nine points.
El-Sayed’s nomination has divided Jewish Democrats because of his criticism of Israel and his response to the March attack on Temple Israel in West Bloomfield that some Jewish voters interpreted as justifying the attack. He later apologized for the remarks. Some Jewish Democrats are publicly supporting former Rep. Mike Rogers, saying El-Sayed has to assuage concerns in his outreach and in public comments.
Jewish voters make up just 1.4% of the electorate in Michigan. But the stakes are high, with polls showing a dead heat between El-Sayed and Rogers. In 2024, Democratic Sen. Elissa Slotkin defeated Rogers by fewer than 20,000 votes. A relatively small shift among Jewish voters could prove crucial.
In his closing statement during the last Michigan Senate debate, Rogers appealed directly to Jewish Democrats “who are afraid for their children, when their daughters can’t wear their Star of David walking across Michigan’s campus” to support him. “You’ll have a home with us,” Rogers said. At a rally last Sunday, Trump once again accused Democrats of disloyalty, saying that Jewish voters backing El-Sayed “should be ashamed of themselves.”
Markstein predicted that “you could see a Republican carry the Jewish community in Michigan for the first time in decades.” He suggested there’s an “acceleration of Jewish voters” out of the Democratic Party after the Oct. 7, 2023 Hamas attack and the subsequent rise in antisemitism. But Markstein also acknowledged that the change may be gradual.
“I don’t think that’s going to happen overnight,” he said. “I do think they’re going to be much more open-minded and be a lot more ticket-splitting in the future.”
The RJC plans to examine precinct-level election results rather than relying solely on exit polls, Markstein said, to measure whether Jewish voters are moving toward Republicans.
Jewish Democrats fight to hold their voters
The Jewish Democratic Council of America is also mounting its largest midterm voter outreach effort, hoping to prevent Jewish dissatisfaction with Democrats from turning into Republican votes.
While its advertising budget is significantly smaller than the RJC’s, JDCA is relying heavily on direct voter outreach.
JDCA said it is spending more than $300,000 on digital advertising specifically targeting Jewish voters, aiming for more than 4 million ad impressions by Election Day.
Its advertisements include campaigns against Rep. Mike Lawler in New York, Republican Senate candidate Ken Paxton in Texas and Republican Sen. Jon Husted in Ohio. Other ads target younger Jewish voters in six states and 20 competitive House districts.
The organization has also mobilized more than 715 volunteers, who have made over 640,000 direct Jewish voter contacts through phone banks and canvassing; they’ve also recruited 32 campus fellows to help organize voters.
Halie Soifer, JDCA’s CEO, accused Republicans of exploiting Jewish fears about antisemitism.
“In the closing weeks of this election, Republicans are invoking fear as a political tactic, tapping into Donald Trump’s culture war,” Soifer wrote in an email to supporters. She accused Republicans of using antisemitism and Islamophobia to divide voters rather than addressing economic concerns. “It’s going to backfire,” she said.
“Democrats aren’t perfect, but Republicans under Trump aren’t the answer,” Soifer added.
The battle beyond Michigan
Beyond Michigan, Republicans are also trying to persuade Jewish voters to reject mainstream, pro-Israel Democrats, arguing that the party has moved too far to the left in an effort to satisfy the progressive wing.
One major test is New York’s 17th Congressional District, where Jewish voters make up an estimated 20% of the population. Although the RJC is not making a major investment there, other groups are spending heavily in one of the country’s most competitive House races.
The incumbent Republican congressman, Mike Lawler, has maintained close relationships with the growing Hasidic and Orthodox communities in Rockland County and parts of Westchester County and made Israel and antisemitism central issues in his campaign. The Democratic candidate, Cait Conley, an Army veteran and former national security official, is also a strong supporter of Israel. She has condemned antisemitism and publicly criticized New York City Mayor Zohran Mamdani’s statement marking the third anniversary of the Oct. 7 attack.
In Georgia, Democratic Sen. Jon Ossoff, who is Jewish, faces Republican Rep. Mike Collins in another competitive race.
Ossoff has faced criticism from some Jewish supporters over his votes to block certain weapons sales to Israel. In a recent debate, Collins criticized Ossoff for supporting El-Sayed, describing the Michigan Senate candidate as “the guy that hates Israel.” Ossoff has accused his opponent of ties to white nationalism, a charge Collins rejected.
But that dissatisfaction with Ossoff has not necessarily translated into support for his Republican opponent. Georgia state Rep. Esther Panitch, a Jewish Democrat who has criticized Ossoff’s Israel positions, is supporting his reelection.
J Street, the liberal pro-Israel organization, is spending nearly $500,000 to support Ossoff as part of a $3 million digital advertising campaign across five competitive races. Unlike JDCA and the RJC’s Michigan campaign, J Street’s advertisements target the general electorate, not specifically Jewish voters.
Tali deGroot, J Street’s vice president of political and digital strategy, said J Street is working to elect a “pro-Israel, pro-peace, and pro-democracy majority.”
Florida offers another test of the Jewish vote.
In the newly drawn 25th Congressional District, Jewish Democratic Rep. Jared Moskowitz, an outspoken supporter of Israel, is facing Republican Scott Singer, the former mayor of Boca Raton who is also Jewish. The district’s new boundaries favor Republicans, with Trump carrying the area by nine percentage points in 2024.
Moskowitz has frequently criticized antisemitism within his party and clashed with progressives over Israel. The outcome of this close race could show whether a Jewish Democrat with strong pro-Israel bona fides can win a Republican-leaning district. The GOP’s leading House super PAC recently canceled a planned $6 million advertising campaign in the district after major political forecasters shifted the race to “Lean Democratic.”
Florida’s Senate race between Republican incumbent Ashley Moody and progressive Democrat Angie Nixon offers a broader, though less competitive, test of the Jewish vote in a state where Jews make up an estimated 3% to 5% of the population.
Together, these races could show whether Jewish voters are judging Democratic candidates by their own positions on Israel and antisemitism or by the direction of the party as a whole.
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