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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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In early LA mayoral results, Karen Bass holds slim lead over Nithya Raman, who sparred with DSA on Israel
Early returns in the Los Angeles mayoral election showed incumbent Karen Bass with a slim lead over Councilmember Nithya Raman, whose comments on Israel became a flashpoint in the race.
The first batch of results — totaling about 500,000 votes — showed Bass leading Raman, 50.8% to 49.2%.
The final outcome may not be known until Wednesday or later, a common occurrence in tight California races due to the preponderance of mail-in ballots. Nearly 90% of California voters did so by mail in the June primary.
But if the primary results are any indication, Bass’ lead may evaporate as more votes are counted.
In the June 2 open primary — a system in which the top two vote-getters from any party advance to a runoff — Raman trailed a Republican, Spencer Pratt, by eight points for second place behind Bass. She won the ensuing batches of mail-in ballots, but did not pass Pratt until June 7. She ultimately surpassed him by more than four percentage points.
Raman, a member of the Democratic Socialists of America, has clashed with the organization — and frustrated many of her Jewish constituents — while trying to strike a balance on Israel. She has called the war in Gaza a genocide, but declined to adopt the Boycott, Divestment and Sanctions platform — a stance that led the DSA to consider expelling her.
Bass, a mainstream Democrat who served six terms in Congress before running for mayor in 2022, entered the race as a historically unpopular incumbent, largely thanks to her response to the 2025 Los Angeles wildfires. Raman endorsed Bass prior to declaring her own candidacy on the last day to enter the race, a move Bass has characterized as a personal betrayal.
The polls swung back and forth in the weeks leading up to the election. Bass, who won most labor endorsements, was leading until September, when one poll sponsored by the Los Angeles Times showed Raman ahead by 11 points with a third of voters still undecided. A follow-up poll by the Times last week showed the two in a dead heat.
Unlike many other DSA candidates up for election across the country on Tuesday, Raman, an urban policy wonk who immigrated to the U.S. from India when she was 6, never made Israel a focal point of her campaign. Instead, she focused more on housing, homelessness and budget policy.
But her membership in the DSA, an interview she granted Hasan Piker during the primary and the genocide comments dogged her anyway, especially among Jewish Angelenos.
Raman, after publicly condemning the DSA’s anti-Israel statements after Oct. 7, sponsored a resolution for a ceasefire and return of hostages in March 2024, disappointing mainstream Jewish groups who called the motion one-sided. Then, during the primary, Raman told Piker she believed the Gaza war was a genocide and that Israel was an apartheid state. She also said she would not seek the endorsement of pro-Israel Democratic party groups as she had in 2024.
Her record on Israel seemed likely to come up when Raman participated in the candidate forum for Jewish voters Sept. 29. But Raman struggled to get through answers about the DSA, Piker and especially genocide and BDS — which she called a “legitimate form of peaceful protest” — leading to loud audience groans. During Bass’ turn on stage, the mayor said she did not support BDS and did not believe the war in Gaza was a genocide.
Mail-in voters historically skew to the left, and the primary vote may offer a preview of the margin Raman might need.
In that election, about 58% of the total votes were tallied election night, when Bass led Raman 36.5% to 21%. Raman got the biggest share of the ensuing ballot batches, beating Bass by about five percentage points.
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DSA racks up wins in Congress as Democratic party shifts on Israel
The Democratic Socialists of America is expected to grow its influence within the Democratic Party’s progressive wing, picking up at least five seats in the House, according to unofficial election results on Tuesday night. The gains mark major progress for the organization that is credited with the rise of New York City Mayor Zohran Mamdani, a fierce critic of Israel.
Before Tuesday night, the organization had just two members in Congress: Reps. Alexandria Ocasio-Cortez of New York and Rashida Tlaib of Michigan. Both are members of the Squad, the group of young, outspoken progressives formed in 2018 that challenged the party’s establishment and criticized U.S. support for Israel.
DSA members Chris Rabb, Donavan McKinney, Darializa Avila Chevalier, Claire Valdez and Melat Kiros were projected to win their House seats Tuesday night, preliminary election returns show.
A larger DSA caucus could give progressive Democrats greater leverage to pressure leadership into holding votes on Israel policy, an issue that has divided the party since Oct. 7, 2023 and the subsequent war in Gaza, with intensifying concern over the war with Iran. The DSA gained influence during a period when Democrats had little power, as the minority in both the House and Senate, to shape the foreign policy of the United States. Regaining control of the House, and potentially the Senate, those divisions will become much harder for party leaders to avoid.
All of the DSA members heading to Congress have described Israel’s conduct in Gaza as a genocide and support cutting off military aid to Israel — positions increasingly held by Democrats outside the DSA as well.
President Trump announced Tuesday that the U.S. will end nearly $4 billion in annual military aid to Israel by the end of the year, while still allowing Israel to buy U.S. weapons. But the national DSA goes further, leading a campaign for a U.S. arms embargo on Israel and passing a 2025 resolution explicitly opposing Zionism.
The victories follow a string of DSA wins over longtime incumbents during the Democratic primaries, buoyed by the victory of Zohran Mamdani as New York City mayor last June. Two of the DSA candidates that Mamdani endorsed, Avila Chevalier and Valdez, cruised to victory in their heavily blue New York City districts.
Avila Chevalier is a former Columbia University Gaza War encampment activist who has repeatedly defended her attendance at a pro-Palestinian rally on Oct. 8, 2023.
Rabb in Philadelphia; McKinney in Detroit, Michigan; and Kiros in Boulder also won comfortably in their heavily blue districts.
Kiros drew condemnation from some Colorado Jews after declining to call the 2025 firebombing of a walk for Gaza hostages in Boulder antisemitic, instead calling it a “political attack” targeting Zionism. The attacker was heard yelling “Free Palestine” as he threw Molotov cocktails, injuring 13 people, including an 82-year-old woman who later died from her injuries.
In California, DSA candidates faced tighter races in the general election, facing off against Democratic incumbents. The nail-biter races were the result of California’s unique primary process, where the top two candidates advance to the general election regardless of party. Several key California races were still too early to call, including two House races featuring DSA candidates and the Los Angeles mayoral election featuring DSA candidate Nithya Raman.
Two other DSA mayoral candidates won Tuesday night, David Morales in Providence, Rhode Island, and Janeese Lewis George in Washington, D.C.
But the DSA did not win everywhere. In Florida, Republican incumbent Ashley Moody defeated DSA member Angie Nixon Tuesday night, early results show.
Had Nixon won, she would have become the first DSA member in the U.S. Senate. (While Sen. Bernie Sanders has long identified as a democratic socialist, he is not an official DSA member.)
But Moody was widely expected to win the race, leading Nixon by an average of 6 percentage points in polls.
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This Georgia Democrat stood by Israel and criticized her party. She is expected to win another term.
Esther Panitch spent Tuesday evening the way she spends every election night since holding office: on her couch at home in an Atlanta suburb, watching The Campaign, the 2012 comedy in which Will Ferrell and Zach Galifianakis play rival candidates for Congress who will stoop to anything to win.
It looks likely that the Georgia Democrat will have a third term in the state Georgia House of Representatives, where Panitch has been the only Jewish member since 2023. With 72% of precincts reporting, she is leading 67%-33% over her Republican challenger, Keith Gettmann. She may be joined in the state legislature by some additional Jewish members after Tuesday night’s vote.
Panitch is a pro-Israel Democrat in a party where support for Israel is increasingly contested. She has built her time in office on issues around antisemitism and Holocaust education, and she has criticized her own senator, Jon Ossoff, in public over Israel. Ossoff endorsed her this fall anyway.
Panitch has been warning for years that her party is drifting away from Israel, and she said she’s grateful Georgia’s Democratic leaders haven’t gone along. This summer she felt the pull at home. A local Democratic youth group told her to “mind her own business” after she asked a county party to move a fundraiser from Rosh Hashanah to another date. The Jewish Council of the Democratic Party of Georgia, where she’s first vice chair, condemned the group, and Panitch says the state and county parties did too.
She also survived a primary challenge from her left this spring. Aaron Baker, a fellow Jewish Democrat and member of the Democratic Socialists of America, called her a “DINO,” or Democrat in name only. Panitch won by a 13% margin.
Her complaint about Ossoff goes back to 2024, when he voted for resolutions to block some U.S. weapons shipments to Israel, and Panitch criticized him publicly at the time. But she still voted for him in the midterms. “I’m not going to bite my nose to spite my face,” she said.
Ossoff’s Republican opponent, Rep. Mike Collins, is a “non-starter,” she said. Collins has faced scrutiny over a son-in-law who posted antisemitic videos and a former staffer who posted Nazi imagery. He has said he doesn’t share those views. Ossoff was reelected Tuesday.

Laws she’s passed
Much of Panitch’s record in office has been a response to Hamas’ attack on Israel on Oct. 7, 2023. Georgia already had a hate crime law, she said, but it didn’t define antisemitism. She co-sponsored the bill that did — adopting a widely used, though controversial, definition — which the governor signed into law. She had been arguing for it before Oct. 7, but her colleagues, she said, “really couldn’t understand that until they saw it on Oct. 8.”
This past session, she co-sponsored a first-in-the-nation measure requiring public schools to disclose foreign funding, which she said grew out of research showing Qatar had funded Fulton County Public Schools and Georgia State University. She also backed a requirement that the state monitor complaints of antisemitism and other discrimination, from public schools through colleges. Previously, she said, parents had complained about incidents, but whether anything happened depended on the principal. A separate bill she led, creating one-stop family justice centers for victims of domestic violence and trafficking, passed unanimously and was signed into law.
The monitoring requirement puts her in the middle of the debate over where criticism of Israel ends and antisemitism begins. Asked whether she considers anti-Zionism antisemitism, Panitch said, “Not all of it. But there’s enough crossover that any of it should be examined.” Her line is a legal one. “They can hate Israel and Jews all they want,” she said. The issue is “if they commit a crime because of it.”
A tree for every critic
She’s also been targeted. On the morning the antisemitism bill was signed into law in January 2024, she discovered a threatening postcard in her mailbox containing antisemitic slurs, including a reference to “gassing the Jews.” A local rabbi who had backed the bill received a similar postcard. The man who sent the cards, Ariel Collazo Ramos, was convicted last fall and sentenced in February to five years in prison, the maximum. Panitch testified at his trial and sentencing.
“Jews have a right to participate in civic life in the United States, just as any other American,” she said, “and I’m not going to allow anybody to stop that.”
She has a lighter response to online critics. In 2024, she was at the University of Georgia for Israel Week, walking a student in a yarmulke to another building so he wouldn’t be alone, when protesters followed and chanted at her. “Esther, Esther, you can’t hide,” she recalled. “We charge you with genocide.”
Her response: Donate a Jewish National Fund tree in Israel in the name of the university’s chapter of Students for Justice in Palestine, and post the receipt online. She has since sent trees in the names of individual trolls and other pro-Palestinian activists. “Okay, you get a tree! You get a tree!” she recalled in her best Oprah Winfrey impersonation. The harassment, she said, “really stopped bothering me after that.”
Her Jewish roots
Panitch grew up in a Jewish household in Miami, where she went to a JCC day camp and later spent a couple of summers at Camp Ramah in Massachusetts. She’s a lifelong member of Hadassah, the third generation of her family in the organization. Her daughter is the fourth. She met her husband on a 1997 trip to Israel organized by the Jewish Federation of Miami, and they married the next year. Their three children went through Camp Judaea in North Carolina.
This summer she toured Auschwitz-Birkenau, Majdanek and Treblinka with a group of teachers on a trip to concentration camps in Poland. They also visited Kielce, a city where survivors who had returned after the war were attacked by a mob in 1946 after a rumor that a Christian boy had been kidnapped. Dozens of Jews were killed.
What stunned her was how deep the roots went. “Jews had been there for 1,000 years before the war,” she said, “and were turned on in the blink of an eye. They were always othered, so I’m not going to allow that to happen in my country.”
She wants to bring that message home. Panitch is a legislative liaison for the Georgia Commission on the Holocaust and plans to push mandatory Holocaust education in her next term, especially given foreign money she believes has been used to create anti-Israel sentiment.
“I want to be able to show students what happens when mobs go after Jews, which is what is starting to happen now,” she said. “Everybody needs to know their history, Jews and non-Jews, and the ugly parts too, because we have to figure out how not to repeat them.”
Criticize Israel as much as you want, she said, but when it’s singled out for criticism “that they wouldn’t hold any other place to,” it can cross into antisemitism. “The result of antisemitism, unchecked, turns into atrocities.”
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