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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers

(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.

In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.

From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.

According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”

The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.

Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.

Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.

“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.

“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.

“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”

Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.

Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.

Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.

“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.

When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.

“It was perfect,” Brownlee said.

Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.

“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.

Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.

Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”

While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.

Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”


The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.

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UK Approves US Use of British Bases to Strike Iran Missile Sites Targeting Ships

People use their cameras as a USAF B-1 bomber approaches to land at RAF Fairford airbase, used by United States Air Force (USAF) personnel, amid the US–Israeli conflict with Iran, in Fairford, Gloucestershire, Britain, March 17, 2026. Photo: REUTERS/Toby Melville

The British government gave authorization on Friday for the US to use military bases in Britain to carry out strikes on Iranian missile sites that are attacking ships in the Strait of Hormuz.

British ministers met on Friday to discuss the war with Iran and Iran‘s blocking of the Strait of Hormuz, according to a Downing Street statement.

“They confirmed that the agreement for the US to use UK bases in the collective self-defence of the region includes US defensive operations to degrade the missile sites and capabilities being used to attack ships in the Strait of Hormuz,” the statement said.

Iranian Foreign Minister Abbas Araqchi said in a post on X that Starmer was “putting British lives in danger by allowing UK bases to be used for aggression against Iran,” adding “Iran will exercise its right to self-defense.”

Starmer said this week Britain would not be drawn into a war over Iran. He initially rejected a US request to use British bases for the strikes on Iran, saying he needed to be satisfied that any military action was legal.

But the prime minister modified his stance after Iran conducted strikes on British allies across the Middle East, saying that the United States could use RAF Fairford and Diego Garcia, a joint US-UK base in the Indian Ocean.

President Donald Trump has repeatedly attacked Starmer since the conflict started, complaining he was not doing enough to help him.

On Monday, Trump said there were “some countries that greatly disappointed me” before he singled out Britain, which he said had once been considered “the Rolls-Royce of allies.”

The Downing Street statement on Friday called for “urgent de-escalation and a swift resolution to the war.”

Opinion polls in Britain suggest widespread skepticism about the war, with 59% of those surveyed by YouGov saying that they were opposed to the US-Israeli attacks.

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French Appeals Court Rules Vandalism of Memorial for Murdered Jew Not Antisemitic

A crowd gathers at the Jardin Ilan Halimi in Paris on Feb. 14, 2021, to commemorate the 15th anniversary of Halimi’s kidnapping and murder. Photo: Reuters/Xose Bouzas/Hans Lucas

A French appeals court has acquitted Tunisian twin brothers of antisemitism charges after they cut down an olive tree planted to honor Ilan Halimi, a young French Jewish man tortured to death two decades ago, in what appears to be yet another instance of France’s legal system brushing aside antisemitism as a potential motive for crime.

On Wednesday, the Paris Court of Appeal upheld the decision from the initial trial in October to dismiss the charge that the crime was motivated by antisemitism, which would have increased the punishments for the two brothers. The judges found no evidence that the assailants knew of Halimi’s identity or history or acted with the intent to target his memory because of his religious affiliation.

The court’s ruling this week upheld the original convictions, sentencing both men to eight months in prison — one with a suspended sentence, meaning he will only serve time if he reoffends or violates certain conditions, and who has since been deported to Tunisia. Both men are also barred from entering France for five years.

The two 19-year-old undocumented men with prior convictions for theft and violence were arrested in August for vandalizing Halimi’s memorial in the northern Paris suburb of Épinay-sur-Seine.

During the initial trial in Bobigny, in northeastern France, the brothers faced charges of “aggravated destruction of property” and “desecration of a monument dedicated to the memory of the dead on the basis of race, ethnicity, nationality, or religion,” offenses carrying sentences of up to two years in prison.

The court acquitted them of committing an antisemitic hate crime, ruling that they were unaware they had desecrated Halimi’s memorial.

Even though they admitted to being in the garden on the night of the incident, the brothers denied cutting down the tree and claimed they were unaware of Halimi’s story, leading the court to rule that the act was not antisemitic in nature.

Halimi was abducted, held captive, and tortured in January 2006 by a gang of about 20 people in a low-income housing estate in the Paris suburb of Bagneux.

Three weeks later, Halimi was found in Essonne, south of Paris, naked, gagged, and handcuffed, with clear signs of torture and burns. The 23-year-old died on the way to the hospital.

In 2011, an olive tree was planted in Halimi’s memory. Last year, in one of the latest attacks on his memory, the memorial in the northern Paris suburb of Épinay-sur-Seine was found felled — probably with a chainsaw.

Since the attack, French authorities have been working to replant olive trees to honor Halimi’s memory.

This latest case is by no means the first in France to raise alarm bells among the Jewish community, as courts have repeatedly overturned or reduced sentences for individuals accused of antisemitic crimes, fueling public outrage over what many see as excessive leniency.

In February, a French court tossed out antisemitic-motivated charges against a 55-year-old man convicted of murdering his 89-year-old Jewish neighbor in 2022.

According to French media, the magistrate of the public prosecutor’s office refused to consider the defendant’s prior antisemitic behavior, including online posts spreading hateful content and promoting conspiracy theories about Jews and Israelis, arguing that it was not directly related to the incident itself.

In May 2022, Rachid Kheniche threw his neighbor, René Hadjadj, from the 17th floor of his building, an act to which he later admitted.

At the time, Kheniche told investigators that while having a discussion, he tried to strangle Hadjadj without realizing what he was doing, as he was experiencing a paranoid episode caused by prior drug use.

After several psychiatric evaluations, the court concluded that the defendant was mentally impaired at the time of the crime, reducing his criminal responsibility and lowering the maximum sentence for murder to 20 years.

Kheniche was ultimately sentenced to 18 years in prison and six years of “socio-judicial monitoring.”

Last year, the public prosecutor’s office in Nanterre, just west of Paris, appealed a criminal court ruling that cleared a nanny of antisemitism-aggravated charges after she poisoned the food and drinks of the Jewish family she worked for.

Residing illegally in France, the nanny had worked as a live-in caregiver for the family and their three children — aged two, five, and seven — since November 2023.

The 42-year-old Algerian woman was sentenced to two and a half years in prison for “administering a harmful substance that caused incapacitation for more than eight days.”

Even though the nanny initially denied the charges against her, she later confessed to police that she had poured a soapy lotion into the family’’ food as a warning because “they were disrespecting her.”

“They have money and power, so I should never have worked for a Jewish woman — it only brought me trouble,” the nanny told the police. “I knew I could hurt them, but not enough to kill them.”

The French court declined to uphold any antisemitism charges against the defendant, noting that her incriminating statements were made several weeks after the incident and recorded by a police officer without a lawyer present

In another shocking case last year, a local court in France dramatically reduced the sentence of one of the two teenagers convicted of the brutal gang rape of a 12-year-old Jewish girl, citing his “need to prepare for future reintegration.”

More than a year after the attack, the Versailles Court of Appeal retried one of the convicted boys — the only one to challenge his sentence — behind closed doors, ultimately reducing his term from nine to seven years and imposing an educational measure.

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US Sending Marines and Amphibious Assault Ship to Middle East, Officials Say

US Secretary of Defense Pete Hegseth holds a briefing with Chairman of the Joint Chiefs of Staff General Dan Caine, amid the US-Israeli war on Iran, at the Pentagon in Washington, DC, US, March 19, 2026. Photo: REUTERS/Evan Vucci

The US military is deploying thousands more Marines to the Middle East, officials told Reuters on Friday, as President Donald Trump accused NATO allies of cowardice over their reluctance to send forces to help open the Strait of Hormuz.

The narrow waterway, conduit for around a fifth of global oil and liquefied natural gas supplies, has been effectively closed to most shipping since the United States and Israel launched the war against Iran almost three weeks ago.

Vital energy infrastructure in both Iran and neighboring Gulf states has also been attacked, and oil prices have jumped about 50% since the start of the war on Feb. 28, threatening a global economic shock.

More than 2,000 people have been killed, mostly in Iran and Lebanon, while Americans, facing sharply higher prices, appear increasingly concerned at signs the war could expand further.

A new Reuters/Ipsos poll showed almost two-thirds of Americans believe Trump will order troops into a large-scale ground war, with only 7% supporting such a move.

On Friday, Israel’s military said it carried out two large waves of air strikes on Tehran and central Iran, targeting weapons production facilities and sites storing ballistic missile launchers and components. Israel faced multiple waves of missile attacks from Iran, according to the Israeli military, triggering air raid sirens in Tel Aviv and Jerusalem, where explosions from interceptions were heard.

Fragments from an Iranian missile struck Jerusalem on Friday, landing just outside the Old City, which is sacred to Christians, Jews, and Muslims, according to a photograph released by the police. There were no reports of injuries or casualties.

Kuwait’s state oil firm said its Mina Al-Ahmadi refinery had suffered multiple drone attacks that set some units alight, the latest energy facility hit by Iran in recent days.

TROOPS DEPLOY

Three US officials told Reuters that 2,500 Marines, along with the USS Boxer, an amphibious assault ship, and accompanying warships would deploy to the region, although they did not say what their role would be.

Two officials said there had been no decision on whether to send troops into Iran itself. Sources have earlier told Reuters that possible targets could include Iran‘s coast or Kharg Island oil export hub.

Trump said the United States was close to reaching its goals in the war, which include degrading Iran‘s military and preventing it from developing a nuclear weapon, and may wind down its military effort.

Trump also called US allies “cowards” for declining to help open the Strait of Hormuz while fighting continued in a conflict they were not consulted about beforehand.

Several allies have pledged to join “appropriate efforts” to ensure safe passage through the strait, but Germany and France have both said fighting must stop first. German Chancellor Friedrich Merz said he would speak to Trump this weekend.

The UK government authorized the US to use its bases in Britain to strike Iranian missile sites that are targeting ships in the strait.

END OF RAMADAN AND PERSIAN NEW YEAR

As Muslims around the region tried to celebrate Eid al-Fitr, which ends the fasting month of Ramadan, and Iranians marked Nowruz, the Persian New Year, new Iranian Supreme Leader Mojtaba Khamenei issued a message of defiance.

Khamenei, who has not been seen in public since the Israeli attack that killed his father and predecessor Ayatollah Ali Khamenei on the war’s first day, said Iranians had responded with unity and resistance and “dealt a disorienting blow to the enemy.”

US and Israeli officials say Iran can still hit back, even though weeks of bombing have severely weakened the government and depleted its stock of missiles and drones.

Iran‘s Revolutionary Guards said they had attacked Haifa and Tel Aviv with multi-warhead missiles and used drones to attack weapons stocks at US bases, including Sheikh Isa air base in Bahrain. No comment was immediately available from US forces.

The semi-official Iranian news agency Tasnim said intelligence minister Esmail Ahmadi was killed, the latest of dozens of leading figures assassinated by Israel.

“We have nobody to talk to,” Trump said. “And you know what? We like it that way.”

FUEL PRICES CLIMB AHEAD OF US ELECTIONS

Soaring US diesel and gasoline prices may hurt Trump’s core political support as his Republicans prepare to defend slim majorities in November’s congressional elections.

On Friday, the benchmark price of Brent crude oil was up slightly, near $110, after surging the day before on growing fears that the largest ever disruption to world energy supplies would trigger a global economic shock.

Flows of crude and petroleum have dropped by about 12 million barrels per day – roughly 12% of global demand – due to output cuts and export halts by Gulf producers.

Those barrels cannot easily be replaced by the industries that rely on them, and will be felt for months or even years.

A major Qatari gas field was disrupted by an Iranian strike, and Iraq on Friday declared force majeure on all oilfields developed by foreign oil companies.

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