Uncategorized
An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
—
The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.
Uncategorized
Trump administration says 2nd phase of Gaza ceasefire is underway, despite Israeli hostage remaining
(JTA) — Middle East envoy Steve Witkoff announced on Wednesday the beginning of the second phase of the U.S.-brokered ceasefire deal between Israel and Hamas, which includes a transitional Palestinian committee to oversee Gaza’s governance.
The announcement drew alarm from the family and advocates of Ran Gvili, a police officer murdered on Oct. 7, 2023, who is the final Israeli hostage remaining in Gaza.
“Moving to phase two at this moment, while the efforts to return Ran have yet to be exhausted, is a loss of the most significant leverage and may be a sentence of eternal disappearance for Ran,” Gvili’s mother, Talik, said in a statement. “Until Ran is returned, the State of Israel will not be able to close its most bloody wound and will not be able to begin the rehabilitation and healing that it so desperately needs. Phase two must not be implemented as long as Ran has not returned home.”
Israeli officials have reportedly assured the family that the advance in the U.S.-engineered plan for Gaza does not undercut pressure to return Gvili’s body. The second phase was supposed to start as soon as all living and dead hostages had been returned, which the original agreement struck in October said should happen immediately.
Witkoff’s announcement follows repeated signals from President Donald Trump that the second phase was imminent, despite allegations of truce violations from both Israel and Hamas.
“Today, on behalf of President Trump, we are announcing the launch of Phase Two of the President’s 20-Point Plan to End the Gaza Conflict, moving from ceasefire to demilitarization, technocratic governance, and reconstruction,” Witkoff wrote in a post on X.
Witkoff said the second phase established a “transitional technocratic Palestinian administration in Gaza,” and would begin the “full demilitarization and reconstruction of Gaza.” The leader of the administration is a former Palestinian Authority deputy minister named Ali Abdel Hamid Shaath.
In a joint statement, the other mediators of the ceasefire deal — Egypt, Turkey and Qatar — wrote that the second phase was an “important development … aimed at consolidating stability and improving the humanitarian situation in the Gaza Strip.”
The details of how Hamas will be disarmed — a requirement for a permanent peace — remain unclear. Hamas has not agreed to lay down its arms, and fighting in Gaza has continued in fits and starts, including in areas controlled by Israel.
Last month, Israeli Prime Minister Benjamin Netanyahu met with Trump at his Mar-a-Lago estate where the president said that Hamas would be given “a very short period of time to disarm.”
Witkoff indicated in his post that the move to phase two did not preclude consequences for Hamas. He did not specify any, but Israeli officials are reportedly preparing for a potential major Gaza City operation this spring.
“The US expects Hamas to comply fully with its obligations, including the immediate return of the final deceased hostage,” Witkoff wrote. “Failure to do so will bring serious consequences.”
Israeli officials offered a muted response to Witkoff’s announcement, which comes as Israel is preparing for a possible new confrontation with Iran. Netanyahu reportedly sought to cast the announcement as symbolic only.
Some liberal pro-Israel groups offered cautious praise while emphasizing that more needed to be done for a lasting peace.
Brian Romick, the president and CEO of the Democratic Majority for Israel, called the second phase a “welcome step,” but called for the return of Gvili’s remains and increased aid in Gaza. He also called for Hamas to be “fully disarmed” and have no role in Gaza’s governance.
“The Trump administration and the international community must remain focused on enforcing demilitarization, supporting responsible governance, and ensuring that this effort delivers lasting security for Israel and the region,” Romick said.
The president of the liberal Zionist advocacy and lobby group J Street, Jeremy Ben-Ami, also welcomed the announcement in a statement, but called for “prioritizing civilian protection, ensuring the steady flow of humanitarian aid and establishing accountable governance and security arrangements.”
“We support the plan’s focus on Hamas’ demilitarization, Palestinian technocratic governance and reconstruction, and believe that serious diplomacy and international cooperation are essential to saving lives and keeping open a path toward a better future for Israelis and Palestinians rather than endless war,” said Ben-Ami.
The post Trump administration says 2nd phase of Gaza ceasefire is underway, despite Israeli hostage remaining appeared first on The Forward.
Uncategorized
A Yale student returns to class, with a Jewish question (and answer) about why she’s there
“We’re back with the books, in silent rooms, where the world is made of words, like so many before us — and I can’t stop wondering why,” writes Mia Rose Kohn, a cartoonist, journalist and junior studying at Yale University.
In this first installment of a graphic column for the Forward, she draws from the great works of the Jewish Enlightenment to theorists of the modern era, as she asks herself — and us — “If education is a Jewish value, what does Jewish thought have to say about why we’re here?”
The post A Yale student returns to class, with a Jewish question (and answer) about why she’s there appeared first on The Forward.
Uncategorized
He works at a Holocaust museum by day. How’d he end up in ‘Marty Supreme’?
Heading into his audition for Marty Supreme, Isaac Simon was nervous. But not for the reasons you’d expect.
“I was taking a long lunch break from the museum,” he said, “and at the time I was three or four months into my job.”
Appearing in a Josh Safdie movie was something Simon, who runs internship programs at the Museum of Jewish Heritage, had genuinely never dreamed of. He wasn’t an actor, or an aspiring one. He’d never taken an acting class or been in front of a camera.
But two years after he was scouted at a baseball card convention, Simon was invited to try out for the role of Roger, a cocksure amateur who gets hustled on the ping-pong table by Timothée Chalamet’s Marty Mauser. Standing 6-foot-9 with ice-blue eyes, low eyebrows and flowing brown hair, Simon had the look, the paddle skills and, clearly, the temperament to land a pivotal part in an Oscar-bound — and richly Jewish — cinematic hit.
“I don’t get starstruck,” Simon, 31, said. “I get excited.”
The slew of non-actors who feature in Marty Supreme alongside A-listers like Chalamet, Gwyneth Paltrow and Tyler, The Creator has already become part of the film’s lore. Safdie and veteran casting director Jennifer Venditti have a penchant for casting street regulars; among the first-timers in the movie are basketball legend George Gervin, viral TikTok and YouTube personas and the guy from Shark Tank.
But perhaps none had as personal a connection to the film’s story of post-war Jewish striving as Simon, a native New Yorker whose graduate study at Queens College focused on the development of Holocaust studies in the U.S. In Marty Supreme, which is loosely based on the story of real-life midcentury table tennis star Marty Reisman, one of the protagonist’s best friends is a Holocaust survivor; one of the film’s most arresting scenes is an Auschwitz flashback.
Simon’s day job is, of course, at the largest Holocaust museum in New York. The fateful coincidence of his casting, Simon said, was “like a bizarre lottery ticket I was able to cash in.”
A fateful encounter
The story of Simon’s star turn begins in the summer of 2022, when Venditti spotted him at a baseball card show in Long Island. Venditti was there with Safdie; Simon — then still in grad school — was there with his dad.
Venditti said they was there to cast extras and non-actors for a baseball-related movie, and asked if she could take a two-minute video of him talking about himself. He obliged, and in the recording told her where he was from (New York City) and what he was doing at the show (chasing the famously rare T206 tobacco card series).
“I thought to myself, ‘Wow, could I really have been at the right place and the right time for something I wasn’t even expecting?’” Simon recalled. Then two years passed, and the run-in faded from memory.
It was not until the summer of 2024 that he received an email from Venditti: “Isaac Simon audition opportunity – scouted at card show.” No script was provided and nothing about the project was disclosed — just a date and a location.
On his elevator up to the audition, he heard the hollow bouncing of a ping-pong ball. Having seen a headline about Chalamet being attached to a Reisman biopic a few days earlier, he realized what the next few minutes might entail.
“The first audition was a total blur,” Simon recalled. “I remember playing ping pong with the assistant casting director and he was like, ‘Oh you’re good!’” At a subsequent callback, he played out a few improv scenarios — some light trash talking, or being cheated in a game. A few weeks later, he got called in for costume fittings.
He hadn’t solicited any acting tips, or studied film prior to his audition. But his work at the museum, where he trains educators on how to teach the Holocaust in 90 minutes, had prepared him.
“Because teaching is a performance, there is sort of an inherent performative quality to the work I do,” Simon said. “And so I think that that lent itself well — or at the very least, it didn’t hurt — to the work I was being asked to do for Josh.”
‘Cast for a reason’
Having run through his lines with his dad and his girlfriend, Simon headed upstate that fall to play Roger — and play opposite Chalamet. (This time, he took two days off of work.)
Roger, the reigning hotshot at a humdrum bowling alley, features in two scenes. In the first, he’s goaded into wagering $40 against Marty, who’s feigning amateurism, and loses. He reappears a few minutes as Marty fills up at a nearby gas station, realizing he was hustled by the reigning American champion; he and his pals want their money back.
Walking into the converted Bowlero where they shot the first scene, Simon was floored by the set. “Each individual looked like they were from the 1950s, and yet their outfit was distinctly their own,” he recalled. Miyako Bellizzi, the costume designer, had fitted him in a striped button-up and faded blue work pants; Simon’s hair was slicked back and to the side.
He hadn’t met Safdie before he got to set, and his cues from the Uncut Gems co-director were limited.
Over the course of his scenes, there were times when he wasn’t sure he was doing what Safdie wanted. Here, it was his inexperience that Simon drew on. “I kept reminding myself that I was cast for a reason, and I was cast as a non-actor for a reason,” he said, “and what I’m bringing to this experience is inherently different than what a trained actor would be. Therefore, if I were a trained actor, I would not be what Josh was looking for in the scenario.”
He didn’t have too much time to banter with the film’s stars during the shoot; most of his time on set was spent with other bit-players. But when the camera was shooting other actors, Safdie wanted to keep the sound of live table tennis in the background, so he had Chalamet and Simon play each other off-camera.
As to who had the upper hand? “We’re probably about even,” Simon said.
Jewish mythmaking
Even after the shoot, Simon couldn’t quite believe it was real. He told almost no one outside his family, superstitious that the scene would get cut. But then the premiere arrived. “It was surreal,” he said.
He’s now seen the film nine times — yes, all the way through — indulging friends who want to see it with him. And his acting has won some praise, with one X post calling it an “incredible underrated performance” liked more than 2,000 times.
Simon likes the movie, if you couldn’t tell, echoing its director and star in calling it a love letter to New York. The film, Simon said, touches on Jewish identity in a way that reminds him of his own family and their experience in this country.
“The way in which it captured intergenerational relationships in Jewish homes in post-war America, in New York specifically, felt very autobiographical for the way that my relatives talked amongst each other,” he said. “There’s a love there that transcends.”
As a Holocaust educator, Simon felt the movie handled that theme appropriately. He found the honey scene — an Auschwitz flashback too intense to explain here — moving, and the Holocaust humor tactfully dispatched. He loved the yiddish.
Yet Simon still couldn’t wrap his head around his own involvement in such a fitting project. His work passing on the history and memory of the Holocaust to future generations was already meaningful before he got an IMDB page.
“So to be cast in a film and have a speaking line,” he said, “and it just so happens that that film is also this incredibly Jewish film — which has direct references in the scene at Auschwitz — is equally bizarre, but also really beautiful, and oddly perfect.”
The post He works at a Holocaust museum by day. How’d he end up in ‘Marty Supreme’? appeared first on The Forward.