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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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Hamas returns remains of hostage held for 11 years as attention deepens around postwar planning
(JTA) — Hamas returned the remains of Hadar Goldin, an Israeli soldier it murdered and kidnapped in 2014, to Israel on Sunday, bringing the number of hostages whose remains it still holds in Gaza to four.
All four were killed when Hamas attacked southern Israel on Oct. 7, 2023. The number has shrunk steadily in recent days as Hamas has repatriated the remains of half a dozen hostages, including Itay Chen, the final American-Israeli held in Gaza.
The repatriations have come as Hamas has faced steep pressure, including from U.S. President Donald Trump, to uphold its end of the ceasefire deal that ended fighting in Gaza last month. As part of the deal, Hamas agreed to return all living and deceased hostages immediately, but while 20 living hostages were freed at one time last month, the group has located and released deceased hostages more slowly, sometimes with snafus that have drawn allegations of ceasefire violations.
Now, with the central demand of the first phase nearly satisfied, attention is increasingly turning to what happens next in Gaza, which has effectively been partitioned between areas under Israeli control and areas under Hamas control.
Trump’s plan calls for Israel to fully withdraw over time, but the United States has so far fallen short of convening an “International Stabilization Force” that would run Gaza and allow for its reconstruction. Israel has rejected Turkish participation and on Monday, the United Arab Emirates announced that it had ruled out joining for now.
Jared Kushner, Trump’s Jewish son-in-law who has played a key role in negotiations toward ending the war, is back in Israel, where he met with Prime Minister Benjamin Netanyahu on Monday. No details of their meeting were immediately disclosed.
Trump, meanwhile, is meeting with a different foreign leader in Washington on Monday — Syria’s Ahmed al-Sharaa. Al-Sharaa, who seized power last year, has sought to project a moderate profile after rising to prominence as an Islamist leader and has permitted Jews and representatives of the Syrian Jewish diaspora to visit Syria, though the tiny number of local Jews remaining say they are not optimistic about a resurgence of their once-mighty community.
Trump has suggested that Syria could join the Abraham Accords, normalization deals with Israel that expanded last week to include Kazakhstan, but that possibility feels far off.
The post Hamas returns remains of hostage held for 11 years as attention deepens around postwar planning appeared first on The Forward.
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BBC execs resign amid scandal over Trump interview edit and Gaza war coverage
The head of BBC and its top news executive have quit amid allegations that the network misled viewers in coverage of President Donald Trump and the Gaza war.
The BBC’s director general Tim Davie and CEO of News Deborah Turness resigned on Sunday after a leaked report by Michael Prescott, a former standards adviser to the broadcaster, who accused it of anti-Trump and anti-Israel bias. The memo was published in the right-leaning British newspaper The Telegraph last week.
Prescott accused the BBC of selectively splicing footage of Trump’s speech to supporters on Jan. 6, 2021, in an episode of its documentary show “Panorama.” He said the show patched together sections of the remarks to suggest that Trump said, “We’re going to walk down to the Capitol and I’ll be there with you, and we fight. We fight like hell.”
These words came from two parts of the speech spoken almost an hour apart, omitting a part in which Trump said he wanted supporters “to peacefully and patriotically make your voices heard.” After Trump’s speech on Jan. 6, in which he said the 2020 presidential election was stolen from him, his supporters violently stormed the United States Capitol.
Prescott’s memo accused BBC Arabic of choosing to “minimize Israeli suffering” to “paint Israel as the aggressor” in Gaza. The BBC previously faced backlash over failing to identify the narrator of a Gaza documentary as the son of a Hamas government official, along with using a contributor who said on social media that Jews should be burned “as Hitler did.” The network was also criticized for livestreaming a Glastonbury performance of the punk group Bob Vylan that included chants of “Death to the IDF.”
The BBC has been scrutinized from all political sides over its coverage of Israel and Gaza. Presenter David Yelland called the resignations of Davie and Turness a “coup” by members of the BBC Board who had “systematically undermined” Davie’s team.
Some insiders have raised concerns about Prescott’s friendship with Robbie Gibb, a member of the BBC board who played a key role in Prescott’s appointment as BBC adviser, according to The Guardian. Gibb was the director of communications for former Conservative Prime Minister Theresa May between 2017 and 2019.
Both Trump and the Israeli government applauded the resignations in social media statements.
Israel’s foreign ministry said Davie’s resignation “underscores the deep-seated bias that has long characterised the BBC’s coverage of Israel” but said the problem was not limited to the broadcaster.
“Far too many news outlets are promoting politics disguised as facts, amplifying Hamas’s fake campaigns,” it tweeted. “The time has come for real accountability to restore integrity, fair and factual journalism.”
The chair of the BBC Board, Samir Shah, is expected to apologize for the editing of Trump’s speech on Monday, in a move meant to blunt potential damage to the U.K.-U.S. relationship.
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The post BBC execs resign amid scandal over Trump interview edit and Gaza war coverage appeared first on Jewish Telegraphic Agency.
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Hamas returns remains of hostage held for 11 years as attention deepens around postwar planning
Hamas returned the remains of Hadar Goldin, an Israeli soldier it murdered and kidnapped in 2014, to Israel on Sunday, bringing the number of hostages whose remains it still holds in Gaza to four.
All four were killed when Hamas attacked southern Israel on Oct. 7, 2023. The number has shrunk steadily in recent days as Hamas has repatriated the remains of half a dozen hostages, including Itay Chen, the final American-Israeli held in Gaza.
The repatriations have come as Hamas has faced steep pressure, including from U.S. President Donald Trump, to uphold its end of the ceasefire deal that ended fighting in Gaza last month. As part of the deal, Hamas agreed to return all living and deceased hostages immediately, but while 20 living hostages were freed at one time last month, the group has located and released deceased hostages more slowly, sometimes with snafus that have drawn allegations of ceasefire violations.
Now, with the central demand of the first phase nearly satisfied, attention is increasingly turning to what happens next in Gaza, which has effectively been partitioned between areas under Israeli control and areas under Hamas control.
Trump’s plan calls for Israel to fully withdraw over time, but the United States has so far fallen short of convening an “International Stabilization Force” that would run Gaza and allow for its reconstruction. Israel has rejected Turkish participation and on Monday, the United Arab Emirates announced that it had ruled out joining for now.
Jared Kushner meets with Israeli officials, including Prime Minister Benjamin Netanyahu, in Jerusalem, Nov. 10, 2025. (Courtesy GPO)
Jared Kushner, Trump’s Jewish son-in-law who has played a key role in negotiations toward ending the war, is back in Israel, where he met with Prime Minister Benjamin Netanyahu on Monday. No details of their meeting were immediately disclosed.
Trump, meanwhile, is meeting with a different foreign leader in Washington on Monday — Syria’s Ahmed al-Sharaa. Al-Sharaa, who seized power last year, has sought to project a moderate profile after rising to prominence as an Islamist leader and has permitted Jews and representatives of the Syrian Jewish diaspora to visit Syria, though the tiny number of local Jews remaining say they are not optimistic about a resurgence of their once-mighty community.
Trump has suggested that Syria could join the Abraham Accords, normalization deals with Israel that expanded last week to include Kazakhstan, but that possibility feels far off.
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The post Hamas returns remains of hostage held for 11 years as attention deepens around postwar planning appeared first on Jewish Telegraphic Agency.