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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers

(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.

In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.

From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.

According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”

The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.

Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.

Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.

“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.

“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.

“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”

Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.

Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.

Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.

“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.

When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.

“It was perfect,” Brownlee said.

Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.

“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.

Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.

Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”

While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.

Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”


The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.

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Scott Wiener wins spot in general election for San Francisco House seat as a Jewish critic of Israel

California State Sen. Scott Wiener advanced Tuesday as the frontrunner to succeed former House Speaker Nancy Pelosi in Congress, in a contest closely watched in Jewish politics after Wiener called Israel’s actions in the Gaza War a genocide and called for a halt to arms sales to Israel.

Wiener, a 55-year-old progressive Democrat who is Jewish, advanced with the most votes, with  42% of the ballots with about half counted as of Wednesday morning in California’s top-two primary for the deep-blue San Francisco district Pelosi has represented for nearly four decades. In November’s general election he will face the runner-up Democrat, San Francisco Supervisor Connie Chan, who is backed by Pelosi.

In his victory speech, Wiener promised to fight the Trump administration’s “disaster of a regime” that has “commandeered this country, that is tearing down our democracy and the rule of law, that is getting us into disastrous wars.”

“I’m polite but not quiet,” he added. “I’m not going to wait my turn.”

Wiener’s possible arrival in Congress comes amid a broader reshaping of Jewish Democratic politics, as a more progressive and younger generation of Jewish candidates increasingly embraces a more critical approach toward Israel.

The Israeli-Palestinian conflict became a key issue that defined his congressional campaign. In an interview with the Forward last year, after announcing his bid, Wiener said his approach reflects that of the “large majority of Democrats in Congress” who don’t want to sever ties with Israel but are critical of the policies of the right-wing government.

Wiener’s declaration in January accusing Israel of genocide caused an uproar among Jewish leaders and voters nationally and prompted his resignation as co-chair of the California Jewish Caucus.

Wiener had already positioned himself as a progressive on Israel. He was an early supporter of a bilateral ceasefire, called the war “indefensible” and said he would back congressional measures to halt the sale of offensive weapons to Israel. But his declaration of genocide came under duress, after he faced widespread backlash from progressive voters when he refused during a candidate debate to say whether or not he believed Israel was committing genocide.

The episode reflected both the political pressures facing Jewish members of Congress and the changing landscape of Democratic leadership.

Wiener is running in the company of Massachusetts Rep. Seth Moulton, who is challenging incumbent Sen. Ed Markey in Massachusetts; Brad Lander, running against Rep. Dan Goldman in New York; and Daniel Biss, the Democratic nominee for the Illinois seat represented by retiring Rep. Jan Schakowsky, all of whom promised not to take contributions from the Israeli government-allied American Israel Public Affairs Committee.

These Jewish candidates remain supportive of Israel’s existence and reject efforts to isolate the Jewish state. But they are now more willing to embrace language that would have been politically unthinkable for mainstream Jewish elected officials just a decade ago, when figures such as retiring congressman Jerry Nadler and the late Reps. Nita Lowey and Eliot Engel, all of New York, were the faces of progressive Jewish politics. Pelosi, who often spoke of her pride in her Jewish grandchildren and her father’s early support for Israel’s founding, led a generation of Democrats for whom unwavering pro-Israel support was a given.

Wiener’s election would signal the start of a new era. Notably absent from Wiener’s remarks on Tuesday were references to Israel, antisemitism or his Jewish identity.

Other California races

Other high-profile California races saw progressive candidates outside the bubble as centrist and conservative candidates advanced in open primaries where the top two vote-getters advance to the general election.

In Los Angeles, with about half of votes counted, Republican ex-reality TV star Spencer Pratt (29.5% of the vote) appears poised to advance to the general election, along with incumbent Democratic Mayor Karen Bass (36.5%). Nithya Raman — a democratic socialist who once won a pro-Israel endorsement — lags well behind them with about half the votes counted. Billionaire Democrat (and former synagogue president) Adam Miller was a distant fourth, with 4% of the vote.

And with a slew of Democrats splitting votes in the governor’s race, Republican talk show host Steve Hilton led all candidates with 27% of the vote, closely trailed by Xavier Becerra (26%), who was the health and human services secretary under President Joe Biden. Billionaire progressive Tom Steyer had just under 20% of the vote with about half of the votes counted.

Rep. Brad Sherman of Los Angeles will advance to the general election, staving off a challenge from fellow Democrat Jake Levine, a former Biden administration official.

Rep. Ro Khanna had 57% of the vote in his Silicon Valley district, meaning he will most likely win the office without a runoff. Khanna is one of the most outspoken critics of Israel in Congress.

The post Scott Wiener wins spot in general election for San Francisco House seat as a Jewish critic of Israel appeared first on The Forward.

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At the Vatican with Chicago’s mayor, a rabbi gave Pope Leo a White Sox kippah

(JTA) — Lizzi Heydemann didn’t plan what she was going to say to Pope Leo XIV.

But when the Chicago rabbi found herself face-to-face with the new pontiff during a Vatican visit alongside a delegation of Chicago leaders, she thanked him for the way he has spoken about the war in Gaza.

“I said, you know, it’s been a hard time over these past two years to be a rabbi, but I want to thank you for, in the midst of conflict, holding the humanity of everyone involved in the conflict,” Heydemann recounted.

Leo, the first American pope and a native of Chicago’s South Side, repeatedly advocated after his election last year for the release of the Israeli hostages as well as a ceasefire in the war in Gaza, which he has referred to as “vengeance” and “barbarity.” The comments angered some Jewish leaders who have interpreted them as unfairly targeting Israel, but for others including Heydemann, they have offered a template for how to criticize the war.

“You may be anti-war, but I do not hear you denouncing or degrading people,” Heydemann said she told Leo. “Thank you for holding the humanity of Israelis and Palestinians in the same breath and the same thought. It’s not something that is modeled very often.”

She added, “He seemed grateful, and like he knew exactly what I was talking about.”

Heydemann, the founder and leader of Mishkan Chicago, an independent Jewish spiritual community, had been invited by Chicago Mayor Brandon Johnson to join a delegation of civic, business and faith leaders traveling to Rome last week. (Johnson has been a vocal critic of Israel who has drawn criticism himself from some Jewish leaders in Chicago.) She said she was the only rabbi to take part in the trip.

As she waited for the pope to enter a room where the delegation was assembled on Thursday, Heydemann said she began weeping.

“What I reflected on is that he, maybe more than anyone in the world, is a religious leader with the world’s eyes on him,” Heydemann said. “He is beloved and critiqued constantly, and every rabbi in America has had a little taste over the last few years of that weight.”

While the interaction carried an unexpected emotional weight for Heydemann, it also came with a distinctive Jewish Chicago touch: a White Sox-themed kippah.

She said she included the kippah, which featured the Chicago White Sox logo on the exterior as well as a pomegranate on the inside, in a chest of Chicago-themed gifts presented to the pope on Thursday during the visit as a nod to his lifelong devotion to the baseball team.

“We thought that would be a sweet point connection between me and the pope,” Heydemann said, adding that the pontiff’s typical white zucchetto looks “awfully like a kippah.”

“It brings us all joy to imagine that after a long day at work wearing the cream-colored one that matches his robes, maybe at the end of the day he’ll switch it out for a jersey material, White Sox kippah, and thinks fondly of sweet home Chicago, and the Jewish spiritual community gave it to him,” Heydemann added.

A list of gifts that circulated in local media included another piece of Jewish paraphernalia: a tote bag with the words “Resisting tyrants since Pharaoh.” That’s a catchphrase from T’ruah, the rabbinic human rights group where Heydemann has been on the board. But the rabbi said the inclusion was an error: She was carrying the bag, not giving it to Leo.

Looking back on the meeting with the pope, Heydemann said her experience reflected a broader conviction about “building bridges, even in the presence of difference.”

“There’s too much at stake in our world for us to not be continuing to be in relationship with one another in the presence of differences,” Heydemann said.

The post At the Vatican with Chicago’s mayor, a rabbi gave Pope Leo a White Sox kippah appeared first on The Forward.

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Finalists announced for lucrative Jewish literary award

(JTA) — Amir Tibon’s memoir about his family’s ordeal during the Oct. 7 attacks on Israel and Laura Hobson Faure’s history of Jewish children who fled from Germany to France during World War II are among the finalists for the 2026 Sami Rohr Prize.

The annual award — which alternates each year between works of fiction and nonfiction and which honors emerging Jewish writers — is considered one of the most prominent awards in Jewish literature.

The winner of the award, which comes with a $100,000 prize, will be announced on June 16.

A panel of judges will decide among four nonfiction finalists for this year’s award. Since the prize was established in 2006 — the first award was presented in 2007 — Sami Rohr Prize panelists and advisors have included historian and diplomat Deborah Lipstadt, historian Jonathan Sarna and longtime Columbia University journalism professor Sam Freedman.

“What strikes me about this year’s finalists for the Sami Rohr Prize for Jewish Literature is the remarkable range of stories they tell and the depth of insight they bring to Jewish life and history,” Debra Goldberg, director of the Sami Rohr Prize, said in an email. “Each of the four books explores questions of memory, identity, displacement, resilience and responsibility through deeply personal narratives that feel both timely and enduring.”

The 2026 Sami Rohr Prize finalists are:

Laura Hobson Faure, “Who Will Rescue Us?: The Story of the Jewish Children who Fled to France and America During the Holocaust.” Faure is a professor of modern Jewish history at Université Paris 1-Panthéon-Sorbonne. Yale University Press, her publisher, describes “Who Will Rescue Us” as “the first comprehensive study of Jewish children’s flight from Nazi Germany to France — and their subsequent escape to America from the Vichy regime.” It is her second book.

Shaul Kelner, “A Cold War Exodus: How American Activists Mobilized to Free Soviet Jews.” A professor of Jewish studies and sociology at Vanderbilt University, Kelner’s second book details how American Jews transformed a largely overlooked human rights issue into a landmark 20th-century mass-mobilization effort.

Jordan Salama, “Stranger in the Desert: A Family Story.” Salama, an author and contributor to The New Yorker, National Geographic and other publications, traces his Jewish family’s history “from Moorish Spain and Ottoman Syria to Argentina and beyond.” A mix of travelogue, memoir, history and reportage, “Stranger in the Desert” is his second book.

Amir Tibon, “The Gates of Gaza: A Story of Betrayal, Survival, and Hope in Israel’s Borderlands.” The first book by the Israeli journalist is a first-person account of his family’s ordeal as residents of Kibbutz Nahal Oz, which was violently attacked by Hamas on Oct. 7, 2023. Alongside accounts of the day’s losses, Tibon also recounts the heroic efforts by his father, a retired major general, to race into the battle zone and rescue his son, daughter-in-law and two granddaughters from Hamas gunmen.

“As the Prize approaches its 20th year, I hope it will continue to support writers whose work expands our understanding of the Jewish experience and sparks meaningful conversation for generations to come,” Goldberg said. “I am immensely grateful to share in the Prize’s mission to honor excellence, nurture talent and connect Jewish voices across the globe.”

The Sami Rohr Prize, named for the late American real estate developer and philanthropist who fled Nazi Germany as a boy, is administered in association with the National Library of Israel. 70 Faces Media, the parent company of the Jewish Telegraphic Agency, is the prize’s media partner.

The post Finalists announced for lucrative Jewish literary award appeared first on The Forward.

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