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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.
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Tucker Carlson Calls Trump a ‘Slave to Israel’ as Feud Escalates
Tucker Carlson speaks on first day of AmericaFest 2025 at the Phoenix Convention Center in Phoenix, Arizona, Dec. 18, 2025. Photo: Charles-McClintock Wilson/ZUMA Press Wire via Reuters Connect
Far-right podcaster Tucker Carlson repudiated US President Donald Trump as a “slave to Israel” in his morning newsletter on Monday, the latest rhetorical escalation in a growing public feud between the controversial podcaster and the commander-in-chief.
“President Trump is a slave to Israel,” Carlson wrote in his newsletter.
Carlson lambasted Trump for comments he made in a Sunday interview with Fox News host Maria Bartiromo, in which the president condemned the Iranian regime for its reluctance to accept American conditions in ending the US-Israeli war with Iran. Carlson further criticized Trump for maintaining consistent communication with Israeli Prime Minister Benjamin Netanyahu regarding the ongoing negotiation efforts with Iranian officials and accused the White House of presenting Tehran with an unfavorable set of demands.
“Reporting that uncomfortable fact brings us great pain, but it is the tragic truth. This weekend alone, America’s leader parroted Israeli talking points on Fox News,” Carlson wrote.
In the Fox News interview, Trump identified Iran’s unwillingness to abandon its nuclear program as the key sticking-point in negotiations between the two nations. Trump warned that Iran armed with a nuclear weapon would “use it on Israel and the Middle East.” Trump also lauded the “incredible partnership” between the US and Israel.
Carlson went on to criticize Trump for having purportedly “continued his daily ritual of reporting war updates to Benjamin Netanyahu as an employee does to their manager,” seemingly implying that the US was waging war with Iran under Israel’s direction.
Former Israeli Ambassador to the United States Michael Oren recently said the argument that Trump had been pushed into war by Israel ignored decades of Iranian hostility and repeated attacks on Americans.
“Every day since 1979, the Iranian regime swore to destroy the United States and, in pursuit of that pledge, sought to develop strategic weapons while committing hundreds of acts of war against Americans,” Oren told The Algemeiner last month. “President Trump did not need to be dragged into defending the American people from this looming threat and certainly not by a purportedly cunning Israeli leader.”
“Suggestions to the contrary … are deeply insulting to the president and patently antisemitic,” he added.
Still, anti-Israel commentators such as Carlson have repeatedly claimed that Israel “dragged” the US into the war with Iran.
On Monday, Israeli Prime Minister Benjamin Netanyahu said that the Trump administration was providing daily updates to him about the war, noting that, the prior day, US Vice President JD Vance provided “in detail” the latest information on peace talks with Tehran. Critics of Israel immediately framed Netanyahu’s statement as evidence that the US government operates in a position of subservience to Israel, despite the fact that allies regularly maintain consistent lines of communication during wartime.
In his newsletter, Carlson said the White House “deployed JD Vance to present Iranian negotiators with peace demands everyone knows they would never accept.”
The White House has outlined a wide-ranging set of priorities in negotiations with Iran in exchange for winding down military operations, including that Tehran cease uranium enrichment efforts, reopen the Strait of Hormuz without installing any toll booths, implement restrictions on its ballistic missiles program, and end support for terrorist proxy organizations such as Hamas, Hezbollah, and the Houthis.
Carlson’s comments came after Trump described the podcaster, one of his longtime supporters turned outspoken critic, as unintelligent.
“Tucker’s a low-IQ person that has absolutely no idea what’s going on,” Trump said last Tuesday in an interview with New York Post national security reporter Caitlin Doornbos when asked about Carlson’s condemnations of his Easter message promising massive destruction on Iran.
“He calls me all the time; I don’t respond to his calls. I don’t deal with him,” Trump said of Carlson. “I like dealing with smart people, not fools.”
Two days later, Trump lambasted Carlson as well as other far-right podcasters critical of his support for Israel and tough stance on Iran as “stupid” people who support the regime in Tehran.
Carlson’s comments also came after a Newsmax interview in which he also called Trump a “slave” to Israel.
“I’ve always liked Trump and still feel sorry for him, as I do for all slaves,” the former Fox News host said during the Friday interview, adding that Trump “can’t make his own decisions” and that he is “hemmed in by other forces.”
During an interview with the BBC on Sunday, Carlson seemingly doubled down on his suggestion that Trump is operating at the behest of the Jewish state, saying, “I don’t think it is as simple as ‘he is under the control of Netanyahu,’ but you could certainly summarize it that way and you wouldn’t be totally inaccurate.”
Following 21 hours of negotiations in Islamabad, Pakistan, last week, Vance announced that ceasefire discussions broke down after Iran refused to agree to Washington’s set of demands.
Carlson, one of the most popular conservative pundits in the US, has reinvented himself as a preeminent critic of Israel in the years following his unceremonious firing from Fox News.
Since launching his podcast, Carlson has relentlessly condemned Israel, issuing a series of blistering and false accusations that the country oppresses Christians, exerts immense influence over US politicians, and has committed “genocide” in Gaza. The provocateur has accused Israel of killing tens of thousands of children in Gaza “on purpose” without providing any evidence.
Carlson has also hosted a seemingly unremitting parade of anti-Israel figures on his podcast while rejecting offers by pro-Israel figures to appear as guests. He especially drew backlash for conducting a friendly interview with fellow podcaster Nick Fuentes, an avowed antisemite and Holocaust denier.
Carlson’s anti-Israel career pivot has drawn the ire of many of his former fans, including US Sen. Ted Cruz (R-TX). In public remarks, Cruz accused Carlson of spearheading efforts to normalize antisemitism within the Republican Party and has called on fellow Republicans to distance themselves from the podcaster.
Further, Carlson has seen his once-chummy relationship with Trump publicly deteriorate.
The president issued sharp condemnation of Carlson, along with other Israel-critical personalities Candace Owens, Alex Jones, and Megyn Kelly, in comments made on Truth Social.
Trump called Carlson a “broken man,” adding that he has “never been the same” since his 2023 firing from Fox News.
“These so-called ‘pundits’ are LOSERS, and they always will be!” Trump added.
The public fallout between Trump and Carlson comes as the pundit has sharpened his criticisms of the president. Last week, Carlson rebuked Trump for purportedly offending Muslims, suggesting that his conduct was unbecoming for a world leader.
Although Carlson’s podcast remains highly popular, his ideological shift seems to have come at the cost of his reputation in the Republican Party. A recent YouGov poll revealed that Carlson’s approval rating within the GOP has cratered, falling from +54 favorability in March 2024 to only +7. This timeline aligns with Carlson’s intensifying attacks on Israel and Republican lawmakers.
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My father was in the Hungarian resistance. Orbán’s defeat reminds us why it mattered
My father resisted the Nazis in Hungary. I thought of him — and how he would have rejoiced — when the Hungarian people voted out Prime Minister Viktor Orbán on Sunday, after 16 years of authoritarian rule.
Only a week before Hungarian voters made their choice, the outcome of the elections seemed far from certain. I remember watching in dismay last Tuesday, when Vice President JD Vance flew to Budapest to try to help prop Orbán up. There, he spread the same kind of blood-and-soil nationalism that has haunted the history of Hungary, and helped enable the horrors through which my father lived.
In his campaign rally with Orbán, Vance decried “far-left ideology” as “a shared threat from within that both of our nations face,” adding that its followers “view the very foundations of our shared civilization as illegitimate.” He also said that Orbán had kept Hungary from being “invaded” by immigrants.
The second-highest elected official in the United States, the country that gave so many Jews refuge after the Holocaust, embraced an ethno-nationalist leader who has suggested that Hungary’s “enemy” is a group who “does not believe in working but speculates with money; does not have its own homeland but feels it owns the whole world.”
What would my dad have made of that blatantly antisemitic moment?
In 1943 and 1944, my father operated underground in Budapest and Bucharest. As part of an illegal religious Zionist youth movement, he helped organize rescue efforts for Jews under Nazi rule. He traveled to Hungarian villages, warning Jews of advancing German forces, and helped smuggle Jews from Hungary to Romania and onward to Mandatory Palestine.
My father lived in a time when ideas and rhetoric like those advanced by Orbán and Vance had existential consequences. He resisted a regime that hunted Jews and other minorities, stripped them of rights, and sent them to their deaths. For him, resistance meant survival.
My father risked everything — his safety, his freedom, his life. With Hungary’s model in front of us, all who live under the threat of authoritarianism today must ask: What will we risk?
While our reality is different from my father’s, we are nevertheless on a dangerous path — one we ignore at our peril. Across the globe, antisemitism is on the rise. Democracy, which has safeguarded vulnerable communities from fascism, is under assault.
Hungarians pushed back against rising authoritarianism on Sunday, ousting Orbán in a true feat of resistance. In doing so, they dealt a blow to the network of European far-right leaders who trade in antisemitic tropes and beliefs. And they rebuffed Vance and President Donald Trump — who dispatched Vance to campaign in Hungary, having closely allied himself with Orbán — and an increasingly influential circle of American intellectuals who promote antisemitism-tinged arguments about civilizational decline and hidden elite influence.
How should we respond to this normalization of antisemitic language and imagery?
My father’s story taught me not to take the easy route. It’s tempting to retreat, at least temporarily, into private life, focusing only on our families and communities. We may want to minimize what we see, to convince ourselves it isn’t as bad as it seems. We may grow insular or fatalistic.
But disengagement will only postpone the danger to a later date, leaving us exposed and unprepared. It is the opposite of resistance. My father understood this, and bet on the power of resistance and perseverance.
Real resistance — to authoritarianism, to antisemitism, to the forces that feed both — means using the tools of democracy that are still available to us: voting, organizing, and speaking out to hold leaders accountable. It means using our power as citizens to stand behind our values — just as the citizens of Hungary did yesterday.
Real resistance means rejecting dangerous ideas carried by far-right movements into positions of power, amplified by the highest offices in the land. Those same movements are simultaneously assaulting the very democratic institutions that have made America one of the safest places Jews have ever lived.
Real resistance means standing up when democratic norms are eroded; when Jews and other minority communities are cast as threats; and when governmental institutions employ rhetoric with unmistakable antisemitic resonance — all phenomena that unfolded in Hungary under Orbán, and are unfolding in the U.S. under Trump. It means standing in the way of unchecked power and opposing legislation and policies that limit constitutional liberties and academic freedom. It means strengthening the ties that bind us together — building alliances against all forms of hatred, between communities targeted for their religion, ethnicity, identity or beliefs. It means staying in coalition to fight for a strong democratic future, even when doing so can be uncomfortable.
Orbán, Trump, Vance and their fellow proto-authoritarians have bet that we will ultimately comply. With Orbán’s defeat, they have new reasons to fear that we won’t. That’s as it should be, and my father would be proud.
My father had every chance to escape the Nazis. But after each mission, he came back to rescue more. He never stopped fighting for a better future for his fellow Jews. Neither should we.
The post My father was in the Hungarian resistance. Orbán’s defeat reminds us why it mattered appeared first on The Forward.
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Israel Reprimands Spain Over Blowing Up of Netanyahu Effigy
Spanish Prime Minister Pedro Sanchez speaks during a press conference after attending a special summit of European Union leaders to discuss transatlantic relations, in Brussels, Belgium, Jan. 23, 2026. Photo: REUTERS/Yves Herman
Israel said on Saturday it had reprimanded Spain‘s most senior diplomat in Tel Aviv over the blowing up of a giant effigy of Prime Minister Benjamin Netanyahu in a Spanish town this week.
The seven-meter (23-foot) figure was packed with 14 kilograms (31 lbs.) of gunpowder in El Burgo, a small town near the southern city of Malaga, in a decades-old ceremony on April 5, its Mayor Maria Dolores Narvaez told local television.
“The appalling antisemitic hatred on display here is a direct result of Spanish Prime Minister Pedro Sanchez’s government’s systemic incitement,” Israel‘s Foreign Ministry said in a statement on X which highlighted a video clip.
Reuters was not immediately able to verify the video.
“The Spanish government is committed to fighting against antisemitism and any form of hate or discrimination. As such we totally reject any insidious allegation which suggests the contrary,” a Spanish Foreign Ministry source said in response.
El Burgo’s Mayor Narvaez said the town has previously used effigies of US President Donald Trump and Russian President Vladimir Putin during the annual event.
Spain has been an outspoken critic of the US and Israeli military campaigns in Iran and Lebanon, despite US threats to punish uncooperative NATO allies.
Spain and Israel have been embroiled in a long-running diplomatic row which began over the Gaza war. Israeli Foreign Minister Gideon Sa’ar said a Spanish ban on aircraft and ships carrying weapons to Israel from its ports or airspace due to Israel‘s military offensive was antisemitic.
Spanish Foreign Minister Jose Manuel Albares accused Israel of violating international law and the two-week ceasefire after a massive wave of airstrikes across Lebanon this week. Netanyahu said on Wednesday that Lebanon was not part of the ceasefire and Israel‘s military was continuing to strike Hezbollah with force.
Sanchez, who has emerged as a leading opponent of the Iran war, has closed Spanish airspace to any aircraft involved in a confrontation he has described as reckless and illegal.
Iran has repeatedly praised Spain in recent weeks for its hostile posture toward the US and Israel.