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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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Tucker Carlson on Israeli TV: US, Israel Are ‘Not Democracies,’ Israel ‘Most Violent Country in the World’
Tucker Carlson speaks on first day of AmericaFest 2025 at the Phoenix Convention Center in Phoenix, Arizona, Dec. 18, 2025. Photo: Charles-McClintock Wilson/ZUMA Press Wire via Reuters Connect
Far-right podcaster Tucker Carlson came under fire after appearing on prime-time Israeli television and accusing both Israel and the US of betraying democracy, calling Israel “probably the most violent country in the world” and saying Prime Minister Benjamin Netanyahu had dragged President Donald Trump into the war with Iran.
In an interview with Channel 13 anchor and senior political analyst Udi Segal aired on Tuesday night, Carlson also repeated his claim that Israel’s actions in Gaza amounted to “genocide,” while saying the wording mattered less than what he described as the killing of civilians. The country had “definitely lost its morality,” he said.
When Segal pushed back, Carlson responded, “Israel has murdered all these children, thousands of children in Gaza. But the real criminal is me because I describe that as genocide. OK, it’s not genocide. It’s killing innocents. It’s wrong. You can call it genocide or ethnic cleansing. You can call it a crime, a sin, an atrocity. I don’t really care.”
Israel treats “Arabs like animals or sub-humans,” he added, not mentioning that Arabs, who comprise about 20 percent of Israel’s population, hold full political and civil rights and regularly serve at the highest levels of the government.
“That is not an attack on Jews,” Carlson continued. “Israel does not represent all Jews, despite its claims. It does not. That is factually incorrect, and you know it.”
The vast majority of Jews globally support Israel’s right to exist, with polls consistently showing that roughly 70% to 90% of Jewish adults feel an emotional attachment to the country and believe it has a right to exist as a Jewish state. A recent Washington Post survey found that 76% of American Jews believe Israel’s existence is vital for Jewish survival.
The full, exclusive interview: @TuckerCarlson speaks with @usegal on Israel’s @newsisrael13
– What’s behind his retreat from supporting Trump?
– Responding to antisemitism claims (and why did he host Nick Fuentes?)
– The war in Iran & Gaza
– Does he think Israel is trying to… pic.twitter.com/tnFcxJmYYC— Yosef Yisrael (@yosefyisrael25) May 19, 2026
Carlson said he believed both the US and Israel were failing their own citizens.
“I would like a democracy in the United States like I’d like one in Israel. Israel is not a democracy; the United States apparently is not a democracy either. Our government keeps doing things that people don’t want, so that’s not democracy; it’s the opposite of democracy.”
“Of course, Israel is not a democracy in any sense. There are millions of people who live under Israeli control who cannot vote,” he told Segal. “These places which Israel has controlled since 1967 have people living in them who have no control over the government that controls their lives, which is true, it’s not a democracy.”
Israel “is probably the most violent country in the world,” he said.
When Segal said Israel was acting in self-defense, Carlson responded that “no country has boasted more about killing its political opponents than Israel.”
“Israel makes a public relations campaign out of boasting about killing its opponents.”
Carlson also accused Trump of yielding to Netanyahu over Iran.
“Why did Trump let a nation of 9 million people drag a nation of 350 million people into a war that would change its future, and that is bad for the United States?”
“It’s wrong that I’m paying for Israel’s actions,” he said. “There’s no reason the United States should be sending any money at all to Israel and particularly not to its military.”
The Israeli prime minister pushed the US president, he said, “who turned out to be far weaker than I understood, into a war that hurts the United States.”
The White House issued a statement to Israel’s Channel 13 on Wednesday saying Carlson “is a low-IQ person who spreads fake news for cheap publicity.”
“Long before he was elected, President Trump has been consistent in his belief that Iran can never be allowed to possess a nuclear weapon,” the statement said. “Israel has always been a great ally to the United States, especially through Operations Midnight Hammer and Epic Fury that obliterated Iran’s nuclear facilities and destroyed their defense industrial base. President Trump took bold, decisive action to protect the American people — something presidents have talked about for 47 years, but only this president has had the courage to address.”
Carlson’s appearance came after a lightning trip to Israel in February for an interview with US Ambassador Mike Huckabee, part of an escalating feud in which Carlson has increasingly singled out evangelical Christian Zionists as a political target. The visit drew further criticism after Carlson used it to amplify a series of conspiracy claims, saying he was mistreated by Israeli authorities, while never actually leaving Ben-Gurion International Airport.
Commentators on social media pointed out that Carlson’s posting “Greetings from Israel” from an airport logistics zone, then flying out, does not amount to visiting the country in any ordinary sense.
Carlson’s brief trip to Israel contrasts with his interview of Russian President Vladimir Putin in 2024, when he spent multiple days in Russia praising the country on video and infamously marveling at the use of locks on shopping carts — a common feature in Europe.
The podcaster’s visit to Israel also differed from his trip to Doha in December, when he interviewed Qatari Prime Minister Mohammed bin Abdulrahman bin Jassim Al Thani and revealed his plans to purchase a home in the country. Qatar has been a long-time backer of the Muslim Brotherhood, including its Palestinian offshoot Hamas, an internationally designated terrorist group.
Carlson has ramped up his anti-Israel content over the last year, according to a study released in December by the Jewish People Policy Institute (JPPI), which tracked the prominent far-right podcaster’s disproportionate emphasis on attacking the Jewish state in 2025.
In September, for example, the podcaster appeared to blame the Jewish people for the crucifixion of Jesus and suggested Israel was behind the assassination of American conservative activist Charlie Kirk.
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Slain Security Guard of California Mosque Engaged Gunmen in Shootout, Hailed as Hero
A man places a candle on the ground as he pays his respects in front of the Islamic Center of San Diego after the vigil in a park, the day after a fatal shooting incident, in San Diego, California, US, May 19, 2026. Photo: REUTERS/Daniel Cole
The security guard slain at the Islamic Center of San Diego was hailed on Tuesday as a fallen hero who sacrificed his life to keep 140 school children inside the mosque safe by engaging two gunmen in a shootout that deterred the teenage suspects and helped thwart their attack.
Authorities also disclosed that the 17- and 18-year-old assailants, who took their own lives shortly after Monday’s shooting, were believed to have met online and were apparently “radicalized” in hate-related ideology on the internet.
Late on Tuesday, CNN reported that it had obtained and reviewed graphic video purported to be footage of the mosque shooting recorded and livestreamed by the two suspects, including a final clip that appears to show one of the gunmen shooting his companion and then himself.
A day after the gun violence, police, FBI, and other officials held a news conference focused on the three victims, all men affiliated with the mosque, who were slain in the attack and credited with putting themselves in harm’s way to save others.
The security guard, Amin Abdullah, 51, also known to friends as Brian Climax, immediately recognized the two youths as a threat and opened fire on them as they ran past him outside the mosque, according to San Diego Police Chief Scott Wahl. The suspects then paused to return fire, Wahl said.
Abdullah wound up fatally shot in the parking lot, along with two other men who distracted the suspects after they stormed into the building, drawing their attention through a window, thus luring the two teens back outside, Wahl said.
TWO MEN LURED GUNMEN OUTSIDE
The two other victims, mosque elder Mansour Kaziha, 78, and Uber driver Nadir Awad, 57, a neighbor whose wife worked as a teacher at the school there, were cornered and shot to death in the parking lot by the gunmen when they re-emerged.
In the midst of the confrontation, it was Abdullah who transmitted the radio call that activated a security lockdown, which Wahl said also prevented further bloodshed there.
The gunfight and the security alert gave others in the building time to take shelter behind locked doors, Wahl said, while Kaziha and Awad coaxed the suspects out of the building. Kaziha also was the first person to call 911 emergency before he was shot, police said.
Minutes before officers from around California‘s second-most-populous city converged on the mosque, the two suspects fled by car. They were found dead in their vehicle a short time later several blocks away, apparently from self-inflicted gunshot wounds, police said.
Wahl singled out Abdullah for special praise of his “heroic action,” adding that at first, “I had no idea how heroic those actions were.”
“His actions, without a doubt, delayed, distracted, and ultimately deterred those two individuals from gaining access to the greater areas of the mosque where as many as 140 kids were within 15 feet of these suspects,” Wahl said.
Taha Hassane, the imam and director of the Islamic Center, called all three of the victims “our martyrs and our heroes.”
Addressing a separate news conference at a local park, the security guard‘s daughter, Hawaa Abdullah, offered prayers and paid a tearful tribute to her father as a man who doted on his family and was so dedicated to his job that he would not break for meals when he was on duty.
She called on people of all faiths to honor him by coming together and being kind. “He stood against any form of hate,” she said.
PURPORTED LIVESTREAMED VIDEO OF SHOOTING
Police and FBI have said that they are investigating the attack as a hate crime but have declined to offer details about a possible motive.
“What I can say is [the suspects] definitely had a broad hatred towards a lot of folks,” FBI special agent Mark Remily told reporters.
Although authorities have not officially named the two suspects, the gunmen have been identified as Caleb Vasquez, 18, and Cain Clark, 17, a Department of Justice official told Reuters.
Remily said one of the gunmen left behind a manifesto, but he declined to characterize it in detail.
CNN reported that a 75-page manifesto from the gunmen citing racist, Islamophobic and antisemitic ideology, as well as “incel” culture, was under scrutiny by investigators.
The cable network said it had obtained a copy of the document from the Institute for Strategic Dialogue, which studies extremism, along with a video the two gunmen appeared to have recorded during their attack and posted to the internet in real time.
Summarizing the video in writing according to an AI-generated description of the footage, CNN said White supremacist symbols were visible on the two attackers’ guns and clothing as they are seen moving through the Islamic Center, with one firing a rifle before they walk back outside, fire a pistol, and then appear to stand over someone lying in a pool of blood.
CNN said it geolocated the final moment of the video to the neighborhood where police found two teens dead from gunshot wounds inside the getaway car. The footage ends with the driver stopping the vehicle, then appearing to shoot his passenger before shooting himself, according to the network.
A copy of a video that appears to match CNN’s written summary began circulating online on Tuesday.
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Israel Takes Step Toward Snap Election as Knesset Votes to Dissolve
Israeli politicians react following a vote to dissolve the Knesset, Israel’s parliament, before the end of its term, at the Knesset, in Jerusalem, May 20, 2026. Photo: REUTERS/Ronen Zvulun
Israel moved closer on Wednesday to a snap election after lawmakers gave an initial nod to dissolve parliament, with opinion polls showing Prime Minister Benjamin Netanyahu would lose the first national vote since the 2023 Hamas attacks.
Lawmakers voted almost unanimously for an early ballot in a preliminary reading of a bill to disband the 120-seat Knesset. If it receives final approval, a process that could take weeks, Israel could hold an election several weeks ahead of an Oct. 27 deadline.
Netanyahu’s own coalition submitted the bill to dissolve parliament after an ultra-Orthodox faction traditionally close to the Israeli leader accused him of failing to deliver on a promise to pass a law exempting their community from mandatory military service.
NETANYAHU BEHIND IN POLLS
Some 110 members of parliament voted in favor of the bill to dissolve, with no opponents or abstentions. It now heads to committee where an election date is agreed, before going back to the Knesset for final approval.
The vote comes at a pivotal time for Netanyahu, Israel‘s longest-serving prime minister who leads the most right-wing government in his country’s history.
Israel has been at war with Hamas in Gaza, Hezbollah in Lebanon, and Iran, fronts that remain volatile and could have an impact on the election.
Netanyahu still faces a long-running corruption trial. Israel‘s President Isaac Herzog is mediating talks to broker a plea deal in the case, which could see the 76-year-old Netanyahu retiring from politics as part of the deal.
Netanyahu’s health could also be an issue. He recently disclosed that he was successfully treated for prostate cancer and in 2023 he was fitted with a pacemaker.
Since the Oct. 7, 2023, Hamas attacks on Israel, polls have consistently shown Netanyahu’s governing coalition falling far short of a parliamentary majority.
However, there is also a chance that opposition parties will fail to form a coalition, leaving Netanyahu at the head of an interim government until the political stalemate is broken.