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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers

(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.

In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.

From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.

According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”

The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.

Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.

Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.

“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.

“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.

“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”

Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.

Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.

Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.

“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.

When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.

“It was perfect,” Brownlee said.

Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.

“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.

Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.

Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”

While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.

Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”

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The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.

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Iran Faces Nationwide Protests Amid Economic Collapse as Israel Voices Support for Demonstrators

Protesters demonstrate against poor economic conditions in Tehran, Iran, with some shopkeepers closing their stores on Dec. 29, 2025, in response to ongoing hardships and fluctuations in the national currency. Photo: ZUMA Press Wire via Reuters Connect

Iran on Monday experienced a second straight day of expanding nationwide anti-government protests, with violent clashes between demonstrators and security forces escalating as the country grapples with unprecedented domestic crises amid Israel’s open support for the protesters.

On Sunday, thousands of people joined protests across Tehran as shopkeepers closed their stores and went on strike over the country’s deepening economic crisis and the rial — the nation’s currency — plummeting to record lows, Iranian media reported.

Demonstrators are now calling to extend strikes into a third day on Tuesday, with closures reported across key markets and protests spreading nationwide amid mounting economic pressure and growing calls for regime change.

With public unrest sweeping the nation and disrupting commercial districts, security forces have escalated their crackdown, clashing violently with protesters while firing tear gas at shopkeepers.

In widely circulated social media videos, protesters can be heard chanting slogans such as “Death to the dictator” and “[Iranian Supreme Leader Ayatollah Ali Khamenei] will be toppled this year,” while also calling for Iranian President Masoud Pezeshkian to step down.

On Monday, Pezeshkian made his first official response to the protests, announcing that government officials had been instructed to engage in talks with community leaders.

“I have instructed the interior minister to hear the legitimate demands of the protesters by engaging in dialogue with their representatives, so the government can fully address the issues and respond responsibly,” the Iranian leader said in a televised speech.

According to Iranian media, Pezeshkian also appointed former economy minister Abdolnaser Hemmati as the new head of the central bank, announcing a leadership change amid growing criticism over the rial’s historic decline and accelerating inflation.

Meanwhile, Israel has openly expressed support for the protests, denouncing the Islamist regime’s ongoing oppression and pointing to the country’s dire economic and social conditions.

“People in Iran are exhausted with the regime and the collapsed economy,” Israel’s Foreign Ministry wrote in a post on its Persian-language X account.

Former Israeli Prime Minister Naftali Bennett also voiced his support for the protesters, saying they deserve a better future and affirming that the international community stands with them.

​”The Iranian people have a glorious past, and they can have an even more glorious future. That future depends on every one of you,” Bennett said in a video posted on X. 

“So, to all the brave men and women now rising up across your country, all the nations of the free world stand with you in your just struggle. Change is possible, there will be a better Middle East,” he continued.

Meanwhile, the Mossad — Israel’s national intelligence agency — used its X account in Farsi to urge the Iranian people to stand up to the regime, indicating agents would join them in support.

“Let’s come out to the streets together,” the Mossad wrote. “The time has come. We are with you. Not just from afar and verbally. We are with you in the field as well.”

Iranian authorities warned that anyone accused of disrupting the country’s economic system would face punishment, calling such acts part of a “foreign-backed effort to destabilize the country.”

The Iranian Interior Ministry blamed the growing unrest on “hostile psychological operations,” claiming that foreign exchange fluctuations were driven by “enemy inducements” rather than economic factors, while urging the public to resist outside propaganda.

Iran has been facing a brutal economic and ecological crisis, with crippling pressure on its water and energy resources, forcing the government to take steps to relocate its capital amid mounting economic and foreign sanctions.

As the country’s domestic crises deepen, the government has also intensified its internal crackdown.

According to Iran Human Rights Monitor (IHR), a Norway-based NGO that tracks the death penalty in the country, at least 1,791 people have been executed this year, marking a staggering rise from the 993 executions recorded in 2024.

Most of those executed were accused of collaborating with Mossad and aiding covert operations in Iran, such as assassinations and sabotage targeting the country’s nuclear program.

With at least 61 women among those executed, Iran remains the world’s leading executioner on a per capita basis, using capital punishment as a tool of repression, fear, and ideological control.

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Trump Warns Iran of Possible Strike, Urges Hamas to Disarm After Meeting Netanyahu

US President Donald Trump greets Israeli Prime Minister Benjamin Netanyahu upon arrival for meetings at Trump’s Mar-a-Lago club in Palm Beach, Florida, US, Dec. 29, 2025. Photo: REUTERS/Jonathan Ernst

US President Donald Trump said on Monday the United States could support another major strike on Iran were it to resume rebuilding its ballistic missile or nuclear weapons programs and warned Hamas of severe consequences if it does not disarm.

Speaking beside Israeli Prime Minister Benjamin Netanyahu following a meeting at his Mar-a-Lago estate in Florida, Trump suggested Tehran may be working to restore its weapons programs after a massive US strike in June.

“I’ve been reading that they’re building up weapons and other things, and if they are, they’re not using the sites we obliterated, but possibly different sites,” Trump told reporters during a press conference.

“We know exactly where they’re going, what they’re doing, and I hope they’re not doing it because we don’t want to waste fuel on a B-2,” he added, referring to the bomber used in the earlier strike. “It’s a 37-hour trip both ways. I don’t want to waste a lot of fuel.”

Trump, who has broached a potential nuclear deal with Tehran in recent months, said his talks with Netanyahu focused on advancing the fragile Gaza peace deal he brokered and addressing Israeli concerns over Iran and over Hezbollah in Lebanon.

Iran, which fought a 12-day war with Israel in June, said last week that it had conducted missile exercises for the second time this month.

Netanyahu said last week that Israel was not seeking a confrontation with Iran, but was aware of the reports, and said he would raise Tehran’s activities with Trump.

A SECOND PHASE IN GAZA?

Trump said he wanted to move to the second phase of the ceasefire deal between Israel and the Palestinian terrorist group Hamas reached in October after two years of fighting in Gaza, a progression that entails international peacekeeping forces deployed in the Palestinian enclave.

Israel and Hamas accuse each other of major breaches of the deal and look no closer to accepting the much more difficult steps envisaged for the next phase. Hamas, which has refused to disarm, has been reasserting its control as Israeli troops remain entrenched in about half the territory.

Israel has indicated that if Hamas is not disarmed peacefully, it will resume military action to make it do so.

During his Monday comments, Trump heaped the blame on the terrorist group for not disarming more promptly, arguing that Israel had lived up to its side of the deal and warning that Hamas was inviting grave consequences.

“There will be hell to pay,” Trump warned when asked what he will do if Hamas does not lay down its arms. He has made similar statements at previous intervals during the fighting.

Netanyahu said this month that Trump had invited him for the talks, as Washington pushes to establish transitional governance for the Palestinian enclave amid Israeli reluctance to move forward.

The deployment of the international security force was mandated by a Nov. 17 UN Security Council resolution.

While Washington has brokered three ceasefires involving its longtime ally – between Israel and Hamas, Israel and Iran, and Israel and Lebanon – Netanyahu is wary of Israel‘s foes rebuilding their forces after they were considerably weakened in multiple wars.

Overall, Trump’s comments suggested he remains firmly in Netanyahu’s camp, even as some aides have privately questioned the Israeli leader’s commitment to the Gaza ceasefire. His comments also suggested he is willing to risk additional hostilities related to Gaza and Iran, even as Trump has taken credit for resolving Israel‘s wars in both places.

Trump struck a warm tone as he greeted Netanyahu before their meeting, going so far as to say that Israeli President Isaac Herzog had told him he planned to pardon Netanyahu of corruption-related charges – a conversation Herzog’s office immediately denied took place.

Netanyahu reciprocated, telling reporters after the meeting that he was gifting Trump the country’s Israel Prize, which he said has historically been reserved for Israelis.

NEXT STEPS IN GAZA CEASEFIRE PLAN

Trump’s plan to end the Gaza war ultimately calls for Israel to withdraw from the Palestinian territory and Hamas to give up its weapons and forgo a governing role.

The first phase of the ceasefire included a partial Israeli withdrawal, an increase in aid and the exchange of Israeli hostages kidnapped by Hamas for Palestinian detainees and prisoners.

An Israeli official in Netanyahu’s circle said that the prime minister would demand that the first phase of the ceasefire be completed by Hamas returning the remains of the last Israeli hostage left in Gaza, before moving ahead to the next stages. The family of the deceased hostage, Ran Gvili, joined the prime minister’s visiting entourage.

Israel has yet to open the Rafah crossing between Gaza and Egypt, also a condition of Trump’s plan, saying it will only do so once Gvili’s remains are returned.

Trump said that he and Netanyahu did not agree fully on the issue of the West Bank but the Republican leader did not lay out what the disagreement was.

TURKEY, SYRIA ALSO DISCUSSED

Before the meeting, Trump told reporters he would talk to Netanyahu about the possibility of stationing Turkish peacekeepers in Gaza. That is a fraught subject – while Trump has frequently praised Turkish President Tayyip Erdogan, Israel and Turkey have a much more circumspect relationship.

While the fighting in Gaza has abated, it has not stopped entirely. Although the ceasefire officially began in October, Israeli strikes have killed more than 400 Palestinians — according to Hamas-controlled Gaza health officials — and Palestinian terrorists have killed three Israeli soldiers.

Netanyahu said on Monday that Israel was keen to ensure a peaceful border with Syria, and Trump said he was sure Israel would get along with President Ahmed al-Sharaa, who took power after longtime strongman Bashar al-Assad was deposed last year.

But Israel has been suspicious of the new leader, who was once a member of al-Qaeda, going so far as to bomb government buildings in Damascus this July.

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Global Antisemitism Sparks Surge in Aliyah From Western Countries as Jews Leave US, UK, France for Israel

New olim disembark at Tel Aviv’s Ben Gurion Airport on the first charter aliyah flight after he Oct. 7, 2023, Hamas attacks, arriving to begin new lives in Israel. Photo: The Algemeiner

As global antisemitism continues to skyrocket, Israel recorded a surge in Jewish immigration from Western nations specifically in 2025, despite an overall decline in Jews abroad moving to their ancient homeland.

Israel welcomed over 21,900 Jews from more than 100 countries this year amid ongoing hostility abroad. The figure represented a drop of about one-third from last year’s numbers, due largely to a steep dip in Russian emigration.

However, aliyah – the process of Jews immigrating to Israel – from the United States, France, the United Kingdom, and other Western countries surged sharply this year, according to data released Monday by Israel’s Immigration and Absorption Ministry.

This growing migration pattern comes as Jewish communities around the world, especially in Europe, have faced a troubling surge in antisemitic incidents and anti-Israel sentiment since the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.

Jewish leaders have consistently called on authorities to take swift action against the rising wave of targeted attacks and anti-Jewish hate crimes, ranging from the vandalism of murals and businesses to violent physical assaults, that their communities continue to face. 

“Aliyah to Israel in 2025 is a moving testament to Jewish resilience and the strength of the Zionist spirit, even amid security and national challenges,” Jewish Agency chairman Maj. Gen. (res.) Doron Almog said in a statement.

“In the shadow of the war, thousands of young people and families chose to bind their fate with Israel and build a shared future here,” he continued. “Aliyah is Israel’s growth engine, demographically, socially, economically, and morally.”

Continuing a steady upward trend, arrivals from France jumped 45 percent this year to 3,300, up from 2,200 in 2024, while immigration from the UK rose almost 20 percent to 840 immigrants. 

Ministry data also showed 420 newcomers from Canada, 220 from South Africa, and 180 from Australia.

These latest figures come as Jewish communities worldwide warn of escalating threats in the wake of a deadly attack on a Hanukkah celebration at Sydney’s Bondi Beach that left 15 dead and at least 40 injured.

Earlier this year, a string of deadly terrorist attacks also targeted Jewish communities abroad, including the Yom Kippur assault in Manchester that killed two Jewish men, the firebombing of a march for Israeli hostages in Boulder, Colorado – which killed one and injured 13 – and the murder of two Israeli Embassy staffers in Washington, DC.

According to Nefesh B’Nefesh (NBN), a nonprofit that promotes and facilitates aliyah from the US and Canada, overall North American immigration rose about 12 percent this year to 4,150 new arrivals, the highest annual total the organization has seen in four years.

“These olim [or new immigrants] underscore that aliyah is not solely a personal milestone, but a national and historic endeavor,” NBN executive director Rabbi Yehoshua Fass said in a statement.

“Together, these new olim are already helping to address Israel’s national needs and strengthen its future, and we recognize the significance of their decision to establish their lives in the State of Israel at this pivotal moment in the country’s history,” he continued.

Among all countries, Russia accounted for the largest number of immigrants in 2025, with about 8,300 arriving, continuing a trend seen every year since the 1990s. Yet, this figure represents nearly a 60 percent decline from 19,500 last year and is only a fraction of the 74,000 immigrants who arrived in 2022 following Russia’s invasion of Ukraine.

The ministry also showed that about a third of all new immigrants during the year were aged 18–35, highlighting a continued trend of younger Jews making aliyah.

Since the start of the war in Gaza, the Israeli government has been working to boost the country’s capacity to attract and absorb rising numbers of new arrivals, introducing initiatives such as partnering with Israeli companies to provide immediate employment and offering a zero percent income tax rate for immigrants arriving in 2026.

Earlier this year, the government also unveiled a $46.4 million program to support immigrant integration and attract skilled Jewish candidates with in-demand expertise, including a reform to expedite professional licensing for new arrivals.

According to Jewish Agency data, roughly 30,000 Jews worldwide began the immigration process in 2025, with particularly significant increases seen in the UK and Australia.

Despite these figures, Israel still faces a net migration deficit, with more people leaving than arriving — a trend experts warn is expected to continue next year.

In 2024, approximately 80,000 Israelis left the country while only 24,000 returned, creating an unprecedented negative migration balance of almost 58,000 people, according to the Israeli Bureau of Statistics.

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