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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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New ADL Campus Antisemitism Report Card Shows Some Improvement on Addressing Hostile Climate
Protesters gather at the gates of Columbia University, in support of student protesters who barricaded themselves in Hamilton Hall, in New York City, US, April 30, 2024. Photo: REUTERS/David Dee Delgado
The Anti-Defamation League (ADL) has released a new annual “Campus Antisemitism Report Card,” in which its researchers assigned grades to major US colleges and universities based on how the institutions responded to the issue in accordance with civil rights laws and their own professed values.
Released on Monday, the report rewarded some elite colleges previously accused of ignoring antisemitism with letter grades considerably above what they earned in past academic years. Most notably, no Ivy League institution merited an “F” this year, while Columbia University, Princeton University, and Yale University all improved on last year’s close to failing “D” grade by earning a “C.”
A “C” grade, a mark again given to Harvard University and Cornell University in this year’s report, indicates lingering areas of inertia in performance. Pomona College, Northwestern University, Swarthmore College, and the University of Chicago were assigned a “C” too, indicating that elite higher education across the country remains a problematic space for Jewish youth.
Meanwhile, four colleges, including Evergreen State College, Scripps College, California State University, Los Angeles, and The New School in New York City received an “F,” the only institutions in the cohort to fail the ADL’s assessment.
“The data confirms what we’ve said from the start: maintaining a safe campus climate is a matter of will,” ADL chief executive officer Jonathan Greenblatt said in a statement. “Universities that have taken a comprehensive approach — reviewing policies, clarifying expectations, and strengthening enforcement — are seeing meaningful progress. Some of the strongest gains are coming from institutions that have engaged deeply with our recommendations and translated them into lasting institutional practice, rather than symbolic commitments.”
The 2025-2026 academic year has seen a continuation of the barrage of antisemitic incidents that led Jewish community advocates to describe the issue as a “problem,” with anti-Zionist activists continuing to disrupt events, harass Jewish students, and stage demonstrations related to how Israel conducts its foreign policy and manages its conflict with the Palestinians.
In October, for example, masked pro-Hamas activists breached an event held at Pomona College in California to commemorate the victims of the Oct. 7, 2023, massacre in which Hamas-led Palestinian terrorists raped, murdered, and abducted women, children, and men during their rampage across southern Israel.
Footage of the act circulated on social media showed the group attempting to raid the room while screaming expletives and pro-Hamas dogma. They ultimately failed due to the prompt response of the Claremont Colleges Jewish chaplain and other attendees who formed a barrier in front of the door to repel them, a defense they mounted on their own as campus security personnel did nothing to stop the disturbance, according to video of the incident and witnesses who spoke to The Claremont Independent.
Following the incident, an anonymous group claimed credit for storming the event in a disturbing open letter.
“Satan dared not look us in the eyes,” said the note, which the group released on social media, while attacking event guests and Oct. 7 survivor Yoni Viloga. Appearing to threaten murder, the group added, “We let that coward know he and his fascists settler ideology are not welcome here nor anywhere. zionism is a death cult that must be dealt with accordingly [sic].”
In January, a sophomore and right-wing social media influencer at the University of Miami verbally attacked a Jewish student group, leading the school to defend free speech while saying that “lines can be crossed” in response.
“Christianity, which says love everyone, meanwhile your Bible says eating someone who is a non-Jew is like eating with an animal. That’s what the Talmud says,” Kaylee Mahony yelled at members of Students Supporting Israel (SSI) who had a table at a campus fair. She added, “They think that if you are not a Jew you are an animal. That’s the Talmud. That’s the Talmud.”
In December, an unidentified perpetrator twice vandalized the Chabad Jewish Center at Michigan State University (MSU) during the Hanukkah holiday. According to local reports, the vandal hurled rocks at and defaced the building’s entrance, shattering its glazing. Video footage of the suspect’s second trip to the Chabad center shows the vandal graffitiing the swastika, the emblem of Nazi Germany, next to which he spray-painted a message that said, “He’s back.”
That was not the first antisemitic incident to target a Jewish cultural center in the state of Michigan this academic year. In October, a man trespassed the grounds of the Jewish Resource Center, which serves University of Michigan students, and kicked its door while howling antisemitic statements.
The campus antisemitism crisis has changed the college experience for American Jewish students, affecting how they live, socialize, and perceive themselves as Jews, according to survey results released in February by the American Jewish Committee (AJC) in partnership with Hillel International.
A striking 42 percent of Jewish students reported experiencing antisemitism during their time on campus, and of that group, 55 percent said they felt that being Jewish at a campus event threatened their safety. The survey also found that 34 percent of Jewish students avoid being detected as Jews, hiding their Jewish identity due to fear of antisemitism. Meanwhile, 38 percent of Jewish students said they decline to utter pro-Israel viewpoints on campus, including in class, for fear of being targeted by anti-Zionists. The rate of self-censorship is significantly higher for Jewish students who have already been subjected to antisemitism, registering at 68 percent.
Higher education institutions have an added incentive to address antisemitism, as the reelection of US President Donald Trump brought to Washington, DC a chief executive who went on to fulfill his promise to tax the endowments of those that do not.
Shortly after taking office, Trump issued an executive order which directed the federal government to employ “all appropriate legal tools to prosecute, remove, or otherwise … hold to account perpetrators of unlawful antisemitic harassment and violence.” Additionally, the order initiated a full review of the explosion of campus antisemitism on US colleges across the country after Oct. 7, 2023, a convulsive moment in American history to which the Biden administration struggled to respond during the final year and a half of its tenure.
“This failure is unacceptable,” Trump said. “It shall be the policy of the United States to combat antisemitism vigorously, using all appropriate legal tools to prosecute, remove, or otherwise hold to account the perpetrators of unlawful antisemitic harassment and violence.”
Follow Dion J. Pierre @DionJPierre.
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Ted Cruz, Tom Cotton Call Out Right-Wing Anti-Israel Influencers During Antisemitism Conference
US Sen. Tom Cotton (R-AR) speaks during a Senate Intelligence Committee hearing on Capitol Hill in Washington, DC, March 11, 2024. Photo: REUTERS/Julia Nikhinson
Two prominent US Republican senators issued stark warnings this week about what they described as a growing strain of antisemitism within parts of the conservative media ecosystem, using a Washington symposium hosted by the Republican Jewish Coalition and National Review to call out influential right-wing commentators and urge fellow Republicans to confront the problem directly.
Speaking at Tuesday’s event, Sen. Ted Cruz (R-TX) sharply criticized conservative media personality Tucker Carlson, calling him “the single most dangerous demagogue in this country” and accusing him of amplifying extremist rhetoric and historical revisionism to a large online audience.
Cruz argued that antisemitic ideas have increasingly surfaced in segments of right-wing media over the past year and a half, particularly among younger audiences consuming political content online. While Republican leaders have often been quick to condemn openly extremist figures, Cruz said the party has been more reluctant to challenge more mainstream influencers who command massive followings.
“This is the beginning of a battle where our nation, our beliefs, our Constitution, the principles that built America, are under assault. And we need to gird ourselves for battle and defeat this garbage,” Cruz said to the audience.
Cruz warned that commentators with mainstream visibility can normalize rhetoric once confined to the political margins.
“I want us to be winning, but I’m not sure it is accurate as a descriptive manner that we are winning right now,” Cruz said.
Sen. Tom Cotton (R-AK) delivered a similar message during the symposium, criticizing unnamed right-wing “influencers” who he said were smuggling antisemitism into the conservative movement and promoting ideas incompatible with conservative principles. Cotton dismissed their influence as inflated and said their rhetoric echoed arguments more commonly associated with critics of Israel on the political left.
“I do not agree that I share a political movement or a political party with anyone who traffics antisemitism,” he said.
The remarks highlight an emerging divide within the Republican Party and the broader conservative movement over foreign policy, Israel, and the boundaries of acceptable political discourse. While establishment Republicans have long maintained strong support for Israel, a newer wave of populist commentators has increasingly questioned US involvement in Middle East conflicts and criticized Israel more aggressively.
Some of those commentators have drawn accusations from critics, including fellow conservatives, that their rhetoric veers into antisemitic tropes or conspiratorial narratives about Jewish influence.
Carlson has sparked backlash among conservatives over his consistent pattern of condemning Israel and platforming individuals who peddle antisemitic narratives. He has falsely suggested that Israel, the world’s lone Jewish state, oppresses and persecutes Christians.
During an interview with controversial podcaster Darryl Cooper, Carlson did not push back after Cooper argued that the US was on the “wrong side” of World War II and that former British Prime Minister Winston Churchill, not Adolph Hitler, “was the chief villain” of the conflict. Cooper also suggested that the slaughter of six million Jews in concentration camps was “humane” because the Nazis did not have food to feed the “prisoners of war.”
Carlson also conducted a friendly interview with Nick Fuentes, an avowed antisemite and Holocaust denier, that was released last year. During the conversation, both men rebuked Israel and Zionism, with Carlson lambasting Christian Zionism as an affront to the values of Christianity.
In the two years following the Hamas-led Oct. 7, 2023, attacks in Israel, conservative commentators have found themselves increasingly split over Israel and foreign policy. Beyond Carlson, popular conservatives such as Steve Bannon and Megyn Kelly have also ramped up criticisms of Israel, oftentimes arguing that the Jewish state has embroiled the United States in unnecessary wars on their behalf.
Further, recent polling reveals the existence of a sizable antisemitic contingent within the GOP base, heavily concentrated among the younger cohorts which more frequently engage with content of online pundits. For example, the Manhattan Institute, a prominent US-based think tank, released a survey poll in December examining the evolving makeup of the Republican Party (GOP) and its current attitudes toward Israel and Jewish Americans.
According to the results, newer entrants to the GOP are more likely to be antisemitic.
“Anti-Jewish Republicans are typically younger, disproportionately male, more likely to be college-educated, and significantly more likely to be New Entrant Republicans,” the survey found. “They are also more racially diverse. Consistent church attendance is one of the strongest predictors of rejecting these attitudes; infrequent church attendance is, all else equal, one of the strongest predictors of falling into this segment.”
The data also showed that older GOP voters are much more supportive of Israel and less likely to express antisemitic views than their younger cohorts.
According to the data, 25 percent of GOP voters under 50 openly express antisemitic views as opposed to just 4 percent over the age of 50.
Startlingly, a substantial amount, 37 percent, of GOP voters indicate belief in Holocaust denialism. These figures are more pronounced among young men under 50, with a majority, 54 percent, agreeing that the Holocaust “was greatly exaggerated or did not happen as historians describe.” Among men over 50, 41 percent agree with the sentiment.
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Israel Becomes World’s 7th Largest Arms Exporter
Israel’s Iron Dome missile defense system, on display during a visit by US President Joe Biden. Photo: Ariel Hermoni / Ministry of Defense
Israel has become the world’s seventh-largest arms exporter, steadily increasing its share of global weapons sales even amid a multi-front war and mounting international criticism, according to a new report.
On Monday, the Swedish-based Stockholm International Peace Research Institute (SIPRI) released its latest report on global arms exports, analyzing trends from the last five years (2021–2025) and comparing them with the previous period (2016–2020).
For the first time, Israel has surpassed Great Britain to become the world’s seventh-largest arms exporter, with its share of global weapons sales rising to 4.4 percent in 2021–2025, up from 3.1 percent in the previous period.
“Despite conducting the war in Gaza and attacks in Iran, Lebanon, Qatar, Syria, and Yemen, Israel still managed to increase its share of global arms exports,” Zain Hussain, researcher at SIPRI’s Arms Transfers Program, said in a statement.
According to the newly released report, Israel also ranked as the 14th-largest arms importer in the world, acquiring most of its weapons from the United States (68 percent) and Germany (31 percent), with a small share from Italy (1 percent), showing that arms embargoes and international criticism have done little to slow its defense trade.
Overall, the total volume of the global arms trade rose by 9.2 percent in the last five years compared to the previous period, with European nations more than tripling their weapons imports to become the world’s largest arms-importing region amid rising regional tensions with Russia and escalating conflict in the Middle East.
The US continued to be the world’s largest arms exporter in 2021–2025, holding a 42 percent share of global sales, followed by France (9.8 percent), Russia (6.8 percent), Germany (5.7 percent), China (5.6 percent), Italy (5.1 percent), and Israel.
Among Middle Eastern countries, Saudi Arabia leads as the top purchaser of American arms with 12 percent of sales, followed by Qatar and Kuwait, while Israel ranks 12th globally, receiving just 3.1 percent of all US arms exports
SIPRI’s latest report comes as the Jewish state faces growing international pressure, with European states among the most vocally critical and threatening arms embargoes over Israel’s defensive war against the Palestinian terrorist group Hamas in Gaza and its military campaign against Iran.
Despite these threats, Israel’s arms exports have continued to grow, solidifying its position as a leading player in the global weapons market.
For example, the UK and Germany have pressed ahead with arms purchases from Israel despite repeated threats and public warnings to suspend defense trade, signaling the limits of international pressure.
Israel now supplies 8.2 percent of British arms purchases, second only to the US, which accounts for 85 percent.
In Israel’s biggest-ever arms export deal, Germany recently acquired the Arrow missile defense system, marking the largest weapons sale in the country’s history.
According to the SIPRI report, Israel’s growth in global arms exports was driven primarily by international sales of air defense systems, even as the country faced heavy domestic demand for weapons amid a multi-front war.
Overall, Israel sold arms to 23 European countries (41 percent of its total exports), 10 Asian countries (40 percent), five in North and Latin America (8.6 percent), and seven African nations.
