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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.
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The data is in: For many in the Northeast, Christmas isn’t Christmas without Chinese food
It’s not just a myth that Jews head to Chinese restaurants on Christmas. It’s science!
Sort of. A new report from the financial services company Coventry Direct claims to have quantified the trend. The report analyzed search data for “Chinese food near me” during the week of Christmas from 2020 to 2024, and found that the Northeast dominated the results.
The top five states included Delaware, Rhode Island, Connecticut, New Jersey and New Hampshire, while New York, which is home to the largest Jewish population in the country, came in seventh place. Under the assumption that Jews are overrepresented in the Northeast, the study confirms that Coventry Direct is not peer-reviewed.
The study also analyzed Google search trends over the past year to find the top-searched Chinese food dish in each state. While Szechuan chicken was the most popular dish, taking first place in eight states, New York’s most searched item was Buddha’s Delight, a — IYKYK — vegetarian stew.
The Jewish Christmas tradition was famously referenced during Elena Kagan’s United States Supreme Court confirmation hearings in 2010 when she was asked where she was on Christmas day:
“You know, like all Jews, I was probably at a Chinese restaurant,” replied Kagan.
In recent years around Christmas, social media has also been flooded with images of a sign where the seemingly fictional “Chinese Restaurant Association” of America thanks its Jewish diners for their patronage.
“The Chinese Restaurant Association of the United States would like to extend our thanks to the Jewish people,” the sign reads. “We do not completely understand your dietary customs … but we are proud and grateful that your GOD insist you eat our food on Christmas.”
Two men enjoy Chinese cuisine prepared by Chinese chefs within the guidelines of kosher food preparation at a restaurant. (Getty Images)
But the now-ubiquitous tradition of Jews eating Chinese food on Christmas traces back to the early 20th century, when Jewish immigrants began carving out distinctly American rituals of their own. If for no other reasons, Chinese restaurants were more likely to be open on Christmas.
A classic 1993 study on the tradition, “New York Jews and Chinese Food: The Social Construction of an Ethnic Pattern,” by Gaye Tuchman and Harry Levine, traced the Jewish affinity for Chinese food to a few factors: Chinese restaurants at the time “welcomed everyone,” offered flavors familiar to an Eastern European Jewish palate and were considered a “sophisticated” dining experience for new-ish, Jewish Americans stepping outside their comfort zones.
While Chinese restaurants do not typically offer kosher fare, Tuchman and Levine also argued that Chinese restaurants were viewed as “safe treyf” because Chinese cuisine rarely mixes milk and meat and ingredients like pork and shrimp are chopped into hard-to-identify pieces.
To celebrate the longstanding tradition, a comedy club in New York’s East Village is set to host “Kosher Chinese: The Comedy Show,” with patrons enjoying kosher dumplings and an “unapologetically alternative holiday spirit we all secretly love.” In San Francisco, the 33rd Annual Kung Pao Kosher Comedy show kicks off tonight, and runs through Friday, Dec. 26.
From Massachusetts to Ohio, Jewish delis have also planned their own Chinese-inspired menus to mark the tradition.
This article originally appeared on JTA.org.
The post The data is in: For many in the Northeast, Christmas isn’t Christmas without Chinese food appeared first on The Forward.
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StopAntisemitism names Tucker Carlson ‘Antisemite of the Year’ as 2024 winner Candace Owens ramps up anti-Jewish rhetoric
(JTA) — The activist group StopAntisemitism has awarded the conservative personality Tucker Carlson its ignominious honor of “Antisemite of the Year,” citing his frequent invocation of classic antisemitic stereotypes.
The announcement comes as Carlson sits at the center of controversy on the American right about whether extremists should be welcomed in the Republican Party. It also marks the second year in a row that StopAntisemitism has selected a right-wing figure for its accolade, after years of awarding the mantle to mostly left-wing figures.
“Carlson mainstreams antisemitism by platforming and praising Holocaust revisionists and Nazi apologists, while hiding behind irony and plausible deniability,” the group said in a statement. “By legitimizing extremist voices and weaponizing conspiratorial imagery at massive scale, he has helped drag antisemitic ideas back into the mainstream.”
A watchdog presence with more than 300,000 followers on X, StopAntisemitism regularly mobilizes against activists and social media posts. The group has faced criticism for what some perceive as an inordinate focus on Muslim personalities, pro-Palestinian actions and non-prominent individuals. Its defenders deny that, pointing out that StopAntisemitism also regularly spotlights neo-Nazis and Holocaust deniers on the right.
Its finalists for Antisemite of the Year included pro-Palestinian celebrities Ms. Rachel, Cynthia Nixon and Marcia Cross; mixed-martial-arts athlete and Holocaust denier Bryce Mitchell; two personalities associated with left-wing network The Young Turks; and social media personalities on both the far left (Guy Christensen) and far right (Stew Peters).
Carlson received the accolade on Sunday night, at the end of a weekend in which he was a keynote speaker at the convention of Turning Point USA, the young-conservatives group founded by Charlie Kirk, who was assassinated this fall. In its announcement, StopAntisemitism noted Carlson’s speech at Kirk’s memorial service, in which he described the murder of Jesus in a way that both his critics and fans interpreted as implying that Jews or Israelis had been behind Kirk’s assassination.
At the convention, the Jewish pundit Ben Shapiro continued his campaign against Carlson and Carlson declared himself to free of the anti-Jewish animus that he has long been criticized as propagating.
“Let me just affirm one final time. Not only am I not an antisemite — and I would say so if I was — I’m not an antisemite for a very specific reason,” Carlson said in his speech. “Not because it’s unpopular or my donors don’t like it. I don’t have any donors. I’m not an antisemite because anti-semitism is immoral in my religion. It is immoral to hate people for how they were born.”
It was the same explanation that Vice President JD Vance offered earlier this month when he said in an NBC News interview that he believed antisemitism is wrong.
In his own speech to Turning Point USA’s AmericaFest, Vance again refrained from criticizing extremists in the Republican Party, saying that he opposes “purity tests” for inclusion in the conservative movement. He also said he believed that antisemitism in the United States was being fueled by “a real backlash” against U.S. aid to Israel..
As the convention was underway, last year’s “Antisemite of the Year,” the right-wing streamer Candace Owens, embarked on a four-hour broadcast eviscerating Shapiro; amplifying antisemitic theories, including that Jews controlled the slave trade; and promoting a classic work of antisemitism by August Rohling, a German Catholic who believed in the blood libel and argued that the Talmud is a secret guide used by Jews for nefarious purposes. Rohling died in 1931.
The post StopAntisemitism names Tucker Carlson ‘Antisemite of the Year’ as 2024 winner Candace Owens ramps up anti-Jewish rhetoric appeared first on The Forward.
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Senior Hamas Official Vows Terror Group Will Never Disarm, Rejects Foreign Pressure
Hamas official Osama Hamdan speaks during a press conference, amid the ongoing conflict between Israel and Hamas, in Beirut, Lebanon, June 4, 2024. Photo: REUTERS/Mohamed Azakir
Hamas has once again rejected calls to disarm, warning against “foreign interference in Palestinian affairs” as the terrorist group’s senior officials met with Turkish leaders to discuss the next phase of the US-backed peace plan for Gaza.
In an interview with the Yemeni news outlet Al-Masirah on Tuesday, Hamas Political Bureau member Osama Hamdan reiterated that the Islamist group will never hand over its weapons to foreign powers.
“The resistance rejects any foreign attempt to disarm us or seize the weapons the occupation failed to take,” the terrorist leader said. “The idea of surrendering our arms is one the resistance will never accept.”
“In the second phase of the Gaza agreement, the guarantees must be clearer, and the commitments more detailed,” Hamdan continued. “The Zionist enemy does not abide by the agreement. Israel’s failure to open the [humanitarian] crossings signals its intention to resume aggression against the Gaza Strip.”
On Wednesday, senior Hamas officials met with Turkish Foreign Minister Hakan Fidan in Ankara to discuss the ongoing ceasefire and coordinate the next steps in advancing the second phase of US President Donald Trump’s peace plan to end the two-year conflict.
“The Americans want to impose hegemony on the region, with the Zionist entity [Israel] as its foundation,” Hamdan said during the interview. “Disarming the resistance would give Israel absolute control over the entire region.”
“The resistance is capable of continuing the fight, and I am confident the outcome of this conflict will be the demise of this entity,” he continued.
According to media reports, Hamas officials told Turkish counterparts they had fulfilled their ceasefire commitments, but accused Israel of violating the deal while blocking progress to the next phase of the agreement.
Since the start of the ceasefire in October, both sides have repeatedly accused each other of violations. Israel has carried out several operations targeting terrorist operatives as the Palestinian group ramps up efforts to reassert control over the war-torn enclave.
According to the US-backed peace plan, the second phase is expected to establish an interim administrative authority — a so-called “technocratic government” — deploy an International Stabilization Force (ISF) to take over security in Gaza, and begin the demilitarization of Hamas.
However, efforts to advance the ceasefire deal have stalled, with no agreement on crucial next steps, including the start of reconstruction in the enclave and the deployment of the ISF.
Turkey, a longtime backer of Hamas, has been trying to expand its role in Gaza’s post-war reconstruction efforts, which experts warn could potentially strengthen Hamas’s terrorist infrastructure.
While Turkey insists on participating in the ISF, Israeli officials have repeatedly rejected any Turkish involvement in post-war Gaza.
Turkey has even sought to shield Hamas from disarmament by pushing for the terrorist group to hand over its weapons to the Palestinian Authority or place them in secure international storage, rather than requiring it to disarm.
Israeli officials have rejected these options as unacceptable, arguing they would allow the terrorist group to maintain its influence in Gaza, which Hamas has ruled for nearly two decades.
Under phase one of Trump’s peace plan, Hamas was required to release all remaining hostages, both living and deceased, who were kidnapped by Hamas-led Palestinian terrorists during the group’s invasion of and massacre across southern Israel on Oct. 7, 2023.
In exchange, Israel freed thousands of Palestinian prisoners, including many serving life sentences for terrorism, and partially withdrew its military forces in Gaza to a newly drawn “Yellow Line,” roughly dividing the enclave between east and west.
According to the ceasefire plan, the Israeli army is required to withdraw further as the disarmament process unfolds. However, Israel has made clear that it will not pull back until Hamas disarms and other conditions are met.
Currently, the Israeli military controls 53 percent of Gaza’s territory, and Hamas has moved to reestablish control over the other 47 percent. However, the vast majority of the Gazan population is located in the Hamas-controlled half, where the Islamist group has been imposing a brutal crackdown.
Since the ceasefire took effect two months ago, Hamas has targeted Palestinians who it labeled as “lawbreakers and collaborators with Israel,” sparking widespread clashes and violence as the group moves to seize weapons and eliminate any opposition.