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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers

(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.

In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.

From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.

According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”

The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.

Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.

Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.

“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.

“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.

“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”

Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.

Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.

Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.

“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.

When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.

“It was perfect,” Brownlee said.

Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.

“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.

Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.

Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”

While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.

Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”


The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.

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Deni Avdija might not win Most Improved Player. But he can achieve something greater.

In any other year Deni Avdija, the NBA’s reigning Israeli superstar and its most talented Jewish player in at least half a century, might be a shoo-in for the league’s Most Improved Player award. The 6-foot-8 forward inflated his scoring average from 16.9 to 24.2 — good for 14th in the NBA — as he made his first All-Star team and guided the Portland Trail Blazers to their first winning season in five years.

But in spite of his team’s social media campaigning, this year’s award seems most likely headed to the Atlanta Hawks’ Nickeil Alexander-Walker, whose 20 points-per-game more than doubled last year’s average. Sportsbooks made Alexander-Walker an overwhelming favorite to win, and while I would debate the merits — Avdija also raised his assist numbers, had a bigger role on his team and made a more difficult leap — I can’t really argue the odds.

Anyway, with the regular season over, Deni is onto more important things — starting Tuesday night, when his Blazers take on the Phoenix Suns in the biggest game of his career to date. The winner of Tuesday’s Play-In (10 p.m. ET on Amazon Prime) advances to the one place Avdija’s never been in his six seasons: the NBA Playoffs.

At stake is more than just Avdija’s drought of 425 games without a playoff appearance — the fifth longest streak of any active player. It’s also the 10 years Israeli fans watched Avdija’s Jewish countryman Omri Casspi play without seeing him in the postseason. Casspi’s 588 games with seven different teams are the fourth-most without playing in the playoffs in NBA history (and the most of any player born after 1950). An ignominious record, indeed.

Deni Avdija
When you’re liking your chances (for the achievements that matter). Photo by Soobum Im

As Jewish Telegraphic Agency has noted, Israeli-born journeyman TJ Leaf, who is not Jewish, made the playoffs as recently as 2021. And others have pointed out that Casspi’s team made the playoffs in 2014, but he did not play. But Avdija himself seems to regard this as a possible breakthrough.

“First taste of the playoffs — I think ever for an Israeli player,” he said — last year, before the Blazers barely missed the Play-In.

If the Blazers do end the Jewish Israeli playoff curse, it will be thanks to Avdija, who’s answered every call for the franchise this season. In two critical late-season games against the Los Angeles Clippers — their rival for the 8th playoff seed — Avdija led all players in scoring both times, including 35 points April 10 as Portland grabbed hold of the 8-seed.

Avdija’s work will be difficult against Phoenix, which in Dillon Brooks employs one of the stingiest wing defenders in the Association. Avdija was one of the best in the league at drawing fouls — he was third in the NBA in free throw attempts — and the game may depend on how closely the referees officiate contact. As for prior experience, Avdija only played one full game against the Suns this year, scoring 19 points in a 17-point loss; Portland split the other two matchups.

Because they secured the 8-seed, the Blazers will have a second chance at making the playoffs even if they lose. The winner of Wednesday night’s Clippers-Golden State Warriors matchup will face the loser of Blazers-Suns. Two chances to win one, and make (Jewish) Israeli hoops history.

The post Deni Avdija might not win Most Improved Player. But he can achieve something greater. appeared first on The Forward.

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German Court Drops Antisemitic Motive in Attack on Jewish Student, Sparking Outcry Over Reduced Sentence

A protester wrapped in an Israeli flag at a rally against antisemitism at the Brandenburg Gate in Berlin. Photo: Reuters/Lisi Niesner

More than two years after the brutal attack on Jewish student Lahav Shapira, a German court has acquitted the perpetrator of antisemitic-motivated charges and handed down a reduced sentence, in what appears to be yet another case of the justice system in Europe dismissing antisemitism as a driving factor in violent crime.

On Monday, the Berlin Regional Court sentenced Shapira’s 25-year-old classmate to two and a half years in prison for aggravated assault, delivering a lighter punishment than the one handed down during the initial ruling last year.

However, the court found no antisemitic motive behind the attack, overturning the previous ruling that had concluded otherwise, a decision that has prompted outrage and renewed criticism over how such cases are interpreted and prosecuted.

The court found there was not enough evidence to establish that the accused had expressed antisemitic views prior to the attack, and that investigators’ discovery of anti-Israel material and a pro-Palestinian map in his apartment could not be definitively tied to him or any of his family members.

Shapira strongly condemned the verdict, describing it as a reversal of perpetrator and victim, and expressed hope that the public prosecutor’s office would appeal so the case could be reconsidered “by competent people.”

“What other motive could there have been?” 33-year-old student Shapira said when leaving the courtroom. “I’m annoyed; it’s sad.”

The attack took place in February 2024, when Shapira was out with his girlfriend and was recognized by a fellow student of Arab descent who confronted him over posters he and other students had placed around the university regarding Israeli hostages taken during the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.

As the argument escalated, Shapira was knocked to the ground with punches and kicked in the face, suffering a complex midface fracture and a brain hemorrhage.

During the first trial, the public prosecutor’s office argued that “Shapira was attacked because he is Jewish and stood up against antisemitism.”

Even though the accused admitted to the assault in both trials, he consistently denied that it was motivated by antisemitism.

Shapira has also tried unsuccessfully to force the Free University of Berlin (FU) to offer stronger protection against antisemitic discrimination. However, the Berlin Administrative Court rejected his lawsuit against the university as inadmissible.

This latest case is by no means the first in Europe to raise alarm bells among the Jewish community, as courts have repeatedly overturned or reduced sentences for individuals accused of antisemitic crimes, fueling public outrage over what many see as excessive leniency.

Like most countries across Europe and the broader Western world, Germany has seen a shocking rise in antisemitic incidents over the last two years, in the wake of the Oct. 7 atrocities.

According to newly released figures, the number of antisemitic offenses in the country reached a record high in 2025, totaling 2,267 incidents, including violence, incitement, property damage, and propaganda offenses.

By comparison, officially recorded antisemitic crimes were significantly lower at 1,825 in 2024, 900 in 2023, and fewer than 500 in 2022, prior to the Oct. 7 atrocities.

Officials warn that the real number of antisemitic crimes is likely much higher, as many incidents go unreported.

In one of the latest incidents, unknown perpetrators defaced a home over the weekend in Berlin’s Prenzlauer Berg district with a swastika and the slogan “Kill all Jews,” prompting an investigation by the State Security Service.

Last week, an Israeli restaurant in the German city of Munich was attacked when assailants smashed multiple windows and threw pyrotechnic devices inside in what authorities suspected was an antisemitic assault.

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Majority of Israelis Oppose Iran Ceasefire, Back Continued Campaign, Polls Find

An Israeli air defense system intercepts a ballistic missile barrage launched from Iran to central Israel during the missile attack, March 1, 2026. Photo: Eli Basri / SOPA Images via Reuters Connect

A poll released ahead of Israel’s Holocaust Remembrance Day found that a majority of Israelis – 61 percent – oppose the ceasefire with Iran, despite nearly six weeks of missile fire, mass disruption, and repeated trips to shelters.

Some 73 percent of respondents in the poll conducted by the Institute for National Security Studies said they believe Israel will have to renew military action against Iran within the next year, while 76 percent said negotiations with the Islamic Republic would not accomplish the war’s stated aims of crippling Iran’s ballistic missile array, dismantling its nuclear weapons program, and bringing an end to the regime in Tehran

A separate survey by Agam Labs at the Hebrew University in Jerusalem pointed to even stronger opposition, with only 15 percent backing the ceasefire. Two-thirds said they oppose it. 

Two other polls, by Kan and Channel 13, suggested that only a minority of Israelis believe the US and Israel have won the war. In the Kan survey, roughly one-third said they view the outcome as a victory. In the Channel 13 poll, that figure fell to a quarter, while 40 percent said they do not know.

On Lebanon, more than 61 percent of Israelis said the truce with Iran should not be extended to include the fighting with Hezbollah, a condition Tehran has pushed in its talks with Washington, according to the Agam poll.

That was broadly in line with findings from the Israel Democracy Institute (IDI), which reported that four out of five Jewish Israelis believe Israel should continue its campaign against Hezbollah.

Arab Israelis, by contrast, stood well apart in all of the polling. They overwhelmingly indicated they support the ceasefire with Iran, and only a small minority, less than a fifth according to the IDI poll, back continuing the fighting against Hezbollah.

Although missile alerts have eased across much of Israel since the halt in launches from Iran, communities in the north are still coming under sustained fire, with sirens continuing around the clock. A Hezbollah rocket that was not intercepted struck Nahariya on Monday afternoon, causing heavy damage to a residential building and lightly injuring two people. Days earlier, rocket fire hit the remains of a 1,500-year-old Byzantine church in the northern Israeli city. 

The Lebanese and Israeli ambassadors to the United States are due to meet in Washington on Tuesday for discussions on the possibility of direct negotiations between the two countries. Hezbollah leader Naim Qassem called on Lebanon to cancel the meeting, accusing the Lebanese government on Monday of turning itself into “a tool for Israel.”

Israel’s former national security adviser Meir Ben-Shabbat warned that expectations for the talks should be limited, arguing that “security without an agreement is preferable to an agreement without security.” Ben-Shabbat, who now heads the Misgav Institute for National Security, warned that the Lebanese government is not capable of removing the threat posed by Hezbollah and would also be unable to grant Israel the operational freedom it would need to act independently. 

“The outcome of the negotiations may result either [in] an agreement lacking adequate security arrangements, or a crisis in which Israel is portrayed as refusing the demands of the Lebanese government,” he cautioned, adding that Israel should avoid making any security concessions before or during the talks.

The Israeli military said it had killed 250 Hezbollah operatives in a major operation in southern Lebanon in recent days, including more than 100 in the Bint Jbeil area alone, most of them in close-quarters combat. The Israel Defense Forces (IDF) said the battle for the southern Lebanese city, long considered a Hezbollah stronghold, was nearing its final stages. It added that some of the terrorists may have been preparing for an incursion into Israeli territory.

The IDF says the fighting has again exposed what it describes as Hezbollah’s entrenched use of civilian sites for military activity. According to the military, weapons are stored beneath homes and launchers are brought out into courtyards to fire toward Israel and then moved back inside. Israeli forces say they are working to identify those sites, destroy the weapons, and kill the operatives using them amid continuing clashes on the ground.

Bint Jbeil carries particular symbolic weight in the conflict. After Israel withdrew from southern Lebanon in May 2000, then-Hezbollah chief Hassan Nasrallah delivered a triumphal address at the city’s soccer stadium, using it as a stage to cast Israel as fragile and beatable.

“Israel has nuclear weapons and the most powerful air force in the region, but in truth, it is weaker than a spider web,” Nasrallah said at the time.

Brigadier General Guy Levy, commander of Division 98, addressed troops from the ruins of that same stadium, which was hit in the latest round of fighting: “In Bint Jbeil in 2000, someone made a speech here and bragged about spider webs. Today, that man does not exist, the stadium doesn’t either, and his words are worth nothing. Now our forces control the area, destroying terror infrastructure and dozens of terrorists.”

Writing on X, IDF Arabic-language spokesman Avichay Adraee said that “glory is not built with speeches, but with the impact of soldiers’ footsteps. Controlling the Bint Jbeil stadium is not merely a military achievement, but a dismantling of its arrogant symbolism.”

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