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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers

(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.

In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.

From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.

According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”

The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.

Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.

Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.

“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.

“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.

“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”

Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.

Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.

Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.

“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.

When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.

“It was perfect,” Brownlee said.

Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.

“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.

Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.

Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”

While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.

Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”


The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.

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Dutch Arrest 15 Suspected of Spreading Islamic State Propaganda on TikTok

Islamic State slogans painted along the walls of the tunnel was used by Islamic State militants as an underground training camp in the hillside overlooking Mosul, Iraq, March 4, 2017. Photo: via Reuters Connect.

Fifteen people were arrested in the Netherlands on Tuesday on suspicion of spreading propaganda for Islamic State on TikTok and trying to persuade people to commit terrorist attacks, Dutch prosecutors said.

The arrests were triggered by a TikTok account that spread large amounts of IS propaganda with Dutch subtitles, the prosecutors said.

The TikTok posts, some with more than 100,000 views, encouraged people to join Islamic State and glorified becoming a martyr for the violent Islamist group, they said.

Thirteen of the suspects are Syrian, and four have Dutch nationality, prosecutors said, implying that some were dual nationals. Four are minors.

The suspects, aged 16 to 53, were detained in raids across the Netherlands, following the arrest last month of a person who the prosecutors said was the main suspect.

TikTok is owned by China’s Bytedance.

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US Used Mobile Launchers for Missiles at Qatar Base as Iran Tensions Rose, Satellite Pictures Show

Satellite image shows F-15E, A-10 Thunderbolt, and C-130 Hercules at the Muwaffaq Salti Air Base, in Al Azraq, Jordan, Feb. 2, 2026. Photo: 2026 PLANET LABS PBC/Handout via REUTERS

US forces in Qatar‘s al-Udeid, the biggest US base in the Middle East, put missiles into truck launchers as tensions with Iran ratcheted up since January, analysis of satellite images showed, meaning they could be moved more quickly.

The decision to keep the Patriot missiles in mobile trucks rather than semi-static launcher stations — meaning they could rapidly deploy to strike or be moved defensively in case of an Iranian attack — shows how risks heightened as frictions grew.

US President Donald Trump has threatened to bomb Iran over its nuclear and ballistic missile programs, its backing for allied terrorist groups in the Middle East, and crushing of internal dissent, though talks to avert a war continue.

There are also US bases in Iraq, Jordan, Kuwait, Saudi Arabia, Qatar, Bahrain, the United Arab Emirates, Oman, Turkey, and on Diego Garcia in the Indian Ocean.

Iran‘s Revolutionary Guards have warned that in case of strikes on Iranian territory, they could retaliate against any US base.

A comparison of satellite photographs in early February with those taken in January shows a recent build-up of aircraft and other military equipment across the region, said William Goodhind, a forensic imagery analyst with Contested Ground.

At al-Udeid, the Patriot missiles were visible parked mounted into M983 Heavy Expanded Mobility Tactical Trucks (HEMTT) at the start of February, Goodhind said.

“The decision to do so gives the Patriots much greater mobility, meaning they can be moved to an alternative site or repositioned with greater speed,” he said.

It was not clear on Tuesday whether the missiles were still in the HEMTTs.

A spokesperson for the Pentagon was not immediately available for comment.

Iran says it has replenished its missile stocks after two weeks of conflict last summer when Israel bombed its nuclear facilities and some other military targets, a campaign that the United States joined late on.

Iran has underground missile complexes near Tehran, as well as at Kermanshah, Semnan and near the Gulf coast.

The Iranian naval drone carrier IRIS Shahid Bagheri was visible in satellite photographs on Jan. 27 at sea some 5 km from Bandar Abbas. It was also visible near Bandar Abbas on February 10.

Here are changes at US Middle East bases observed in satellite pictures:

AL-UDEID, QATAR:

Images from February 1 showed an RC-135 reconnaissance aircraft, three C-130 Hercules aircraft, 18 KC 135 Stratotankers, and seven C-17s. On Jan. 17 there had been 14 Stratotankers and two C-17s.

Up to 10 MIM-104 Patriot air defense systems were parked in HEMTTs.

MUWAFFAQ, JORDAN:

Images from Feb. 2 of one location in Muwaffaq showed 17 F15-E strike aircraft, 8 A-10 Thunderbolt aircraft, four C-130s, and four unidentified helicopters. Images from Jan. 16 were low resolution and it was not possible to identify all aircraft there.

Feb. 2 images of a second location in Muwaffaq showed a C-17 and a C-130, as well as four EA-18G Growler electronic warfare aircraft. Pictures of that location on Jan. 25 had not shown any aircraft.

OTHER BASES:

At Prince Sultan base in Saudi Arabia, images on Feb. 2 showed a C-5 Galaxy and a C-17 aircraft. Images on Dec. 6 showed five aircraft that appeared to be C-130s.

Satellite images from Feb. 6 showed seven more aircraft than had been observed on Jan. 31 at Diego Garcia in the Indian Ocean.

Images taken on Jan. 25 and Feb. 10 showed an increase in aircraft at Dukhan base in Oman.

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US Vice President Vance’s Office Backtracks After Statement on ‘Armenian Genocide’

US Vice President JD Vance speaks to the media before boarding Air Force Two upon departure for Azerbaijan, at Zvartnots International Airport in Yerevan, Armenia, Feb. 10, 2026. Photo: REUTERS/Kevin Lamarque/Pool

The White House on Tuesday deleted a post from Vice President JD Vance’s account that commemorated massacres of Armenians as a “genocide,” saying the message that was likely to irk US-allied Turkey was posted in error.

Vance, who was on a two-day trip to Armenia, visited the Tsitsernakaberd Armenian Genocide Memorial in Yerevan during the first-ever visit by a US vice president to the South Caucasus republic.

There, he and wife Usha Vance participated in a ceremonial laying of a wreath of carnations, chrysanthemums, and roses at the site, which honors the 1.5 million Armenians who lost their lives in the final years of the Turkish-led Ottoman Empire.

Vance’s official account on X later described the visit as designed “to honor the victims of the 1915 Armenian genocide.”

After that post was deleted, a Vance aide who declined to be named said the message was posted in error by staff who were not part of the traveling delegation.

“This is an account managed by staff that primarily exists to share photos and videos of the Vice President’s activities,” said a spokesperson for Vance, referring to his own comments, which did not include the phrase “genocide.”

TRUMP’S TIES TO TURKEY

Turkey is a NATO ally of the United States and President Tayyip Erdogan has maintained close ties with President Donald Trump, including supporting the US diplomatic initiative on Gaza.

Turkey accepts that many Armenians living in the Ottoman Empire were killed in clashes with Ottoman forces during World War I, but contests the figures and denies the killings were systematically orchestrated and constitute a genocide.

Although the US Congress and Trump’s predecessor, Joe Biden, have both recognized the 1915 massacres as a genocide, Trump avoided that language in his own statement on the killings last year.

The social media deletion came four days after the White House defended, and then deleted, a racist depiction of former President Barack Obama and first lady Michelle Obama as apes posted to Trump’s Truth Social account.

Trump later told reporters that he had not watched the entire video before a White House aide posted it to his account.

Asked by a reporter whether his visit to the memorial was intended to recognize a genocide, Vance said, “Obviously, it’s a very terrible thing that happened little over 100 years ago, and something that was just very, very important to them culturally.”

“So, I thought out of a sign of respect, both for the victims, but also for the Armenian government that’s been a very important partner for us in the region, to Prime Minister Pashinyan, I wanted to go and pay a visit and pay my respects.”

Vance’s visit was aimed at promoting agreements the Trump administration struck with Armenia and Azerbaijan to build toward peace after nearly 40 years of war between the Caucasus rivals. Trump has presented those diplomatic efforts as among the chief accomplishments of his time in office.

In Armenia, Vance signed a deal with Prime Minister Nikol Pashinyan that could pave the way for the US to build a nuclear power plant there.

On Tuesday, he traveled to Azerbaijan and signed a strategic partnership deal encompassing economic and security cooperation, as Washington seeks to expand its influence in a region where Russia was once the main power broker.

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