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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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How Russian and Austrian politics gave rise to modern Yiddish literature
פֿון װאַנען האָט זיך גענומען די מאָדערנע ליטעראַטור אױף ייִדיש און העברעיִש? ביז הײַנט האָט מען געהאַלטן, אַז זי איז געװען אַ פּועל־יוצא פֿון דער השׂכּלה־אידעאָלאָגיע, װאָסער ציל איז געװען צו דערציִען די ייִדישע מאַסן אינעם גײַסט פֿון דער אײראָפּעיִשער אױפֿקלערונג־קולטור.
עופֿר דינעס (קאָלאַמביע־אוניװערסיטעט) האַלט, אַז אַ װיכטיקע ראָלע אין דער אַנטוויקלונג פֿון דער מאָדערנער ליטעראַטור בײַ ייִדן האָט געשפּילט די נײַע קאָלאָניאַלע פּאָליטיק פֿון די רוסישע און עסטרײַכישע אימפּעריעס נאָך די צעטײלונגען פֿון פּױלן סוף־18טן יאָרהונדערט.
אונטער דער אַלטער פּױלישער מאַכט האָבן ייִדישע יחידים ניט געהאַט קײן דירעקטן שײכות צו דער מלוכה. די קהילות האָבן זיך געפֿירט לױט זײערע אײגענע תּקנות און מנהגים, און זײער קאָלעקטיװער פֿאָרשטײער פֿאַר דער מלוכה איז געװען דער װעד ארבע ארצות (די פֿאַרװאַלטונג פֿון פֿיר לענדער).
די נײַע אימפּעריאַלע מלוכות האָבן אָפּגעשאַפֿן דעם דאָזיקן רעזשים און גענומען אײַנפֿירן אַלגעמײנע געזעץ־געבונג פֿאַר אַלע אונטערטאַנער זײערע, ייִדן בתוכם. דינעסעס בוך באַשרײַבט ווי אַזוי די משׂכּילים האָבן גענומען אױף זיך די אױפֿגאַבע צו דערקלערן די דאָזיקע פּאָליטיק פֿאַר די ייִדישע מאַסן דורך זײערע ליטעראַרישע װערק.
דאָס קעפּל פֿון דינערס בוך לאָזט זיך ניט גענױ איבערזעצן אױף ייִדיש. דאָס ענגלישע װאָרט fiction האָט צװײ פֿאַרשײדענע באַטײַטן: בעלעטריסטיק און פֿיקציע, און זײ בײדע באַלאַנגען צו דעם מײן פֿונעם קעפּל: “די בעלעטריסטיק/פֿיקציע פֿון דער מלוכה“.
דורך זײערע בעלעטריסטישע װערק, האַלט דינעס, האָבן די משׂכּילישע מחברים געשאַפֿן אַן אידעאַליזירטן אימאַזש, אַ „פֿיקציע“, פֿון דער גוטװיליקער מלוכישער מאַכט, װאָס זאָרגט זיך װעגן דעם װױלזײַן פֿון אַלע אירע אונטערטאַנער.
די דאָזיקע פּאָזיציע האָט פֿאָרמולירט ישׂראל אַקסענפֿעלד (1787־1866) אין „דאָס שטערנטיכל“, דעם ערשטן ייִדישן ראָמאַן: „דאָס פּױלישע ביטערע אָנגעבלאָזענע גדלות, די פּױלישע גאװה איז בײַם רוס ניטאָ. אַ רוס, אַז ער קען זיך מיט אַ ייִדן און האָט מיט אים עטלעכע מאָל צו טאָן, רופֿט ער אים ׳בראַט׳’ [ברודער]. אַפֿילו דער פֿאַקטאָר [קאָמיסיאָנער], אַז ער [דער ייִד] דינט אים געטרײַ, האָט ער אים ליב.“
דינעסעס העלדן זײַנען פֿאַרשײדענע פֿיגורן. אײניקע זײַנען באַרימט, װי דער „זײדע“ פֿון דער ייִדישער ליטעראַטור, שלום־יעקבֿ אַבראַמאָװיטש (מענדעלע מוכר ספֿרים); דער גאַליציאַנער משׂכּיל יוסף פּערל און רבי נחמן פֿון בראַצלעװ.
אַנדערע זײַנען שוין כּמעט פֿאַרגעסן געװאָרן, װי דער העברעיִשער דיכטער משה אלחנן — דער מחבר פֿון צװײ העברעיִשע לױבגעזאַנגען. אײן שיר איז געװען געװידמעט דעם פּױלישן קעניג און דער צװײטער — דעם רוסישן צאַר. אַ צווייטער בײַשפּיל איז דער עסטרײַכישער באַאַמטער יאָהאַן עדואַרד זאַק, דער פֿאַרפֿאַסער פֿון אַ סאַטירישן ראָמאַן, װאָס מאַכט חוזק פֿון די גאַליציאַנער חסידים.
עס איז גוט באַקאַנט, אַז די משׂכּילים, בפֿרט דער טאַרנעפּאָלער סוחר יוסף פּערל, האָבן אין זײערע סאַטירישע חיבורים אױסגעלאַכט די חסידים..
אָבער מיט דער צײַט האָט פּערל דערזען, אַז דאָס איז ניט גענוג פֿאַר באַקעמפֿן די השפּעה פֿון חסידות. ער האָט זיך גענומען מסרן זײ צו די עסטרײַכישע אינסטאַנצן דורך זײַנע ליטעראַרישע װערק. װײַזט אױס, אַז די עסטרײַכישע פּאָליצײ האָט געהאַט מומחים, װאָס האָבן געקענט לײענען ייִדיש און העברעיִש.
להיפּוך צו די משׂכּילים, זײַנען די חסידים ניט געװען אײַנשטימיק אין זײער באַצי צו דער רוסישער אימפּעריע. דער גרעסטער אָנהענגער פֿון רוסלאַנד איז געװען דער גרינדער פֿונעם חב״ד, ר׳ שניאור זלמן פֿון ליאַדי. ער האָט געהאַלטן, אַז די קאָנסערװאַטיװע רוסישע פּאָליטיק העלפֿט באַשיצן ייִדישקײט קעגן די נײַע מערבֿדיקע אידעען.
ר׳ נחמן פֿון בראַצלעװ האָט געהאַט אַן אַנדער דעה. כּסדר האַלט מען זײַנע סיפּורי־מעשׂיות פֿאַר מיסטישע אַלעגאָריעס. אַ סך פֿון זײ דערצײלן װעגן אַ מלך און זײַן מלוכה. אַלעגאָריש טײַטשט מען דאָס אױס װי דער רבונו של עולם און די באַשאַפֿענע װעלט זײַנע.
אָבער דינעס לײענט די דאָזיקע מעשׂיות דורך אַ היסטאָרישן פּאָליטישן שפּאַקטיװ. ער האַלט, אַז צו מאָל איז דער מלך טאַקע פּשוט אַ קעניג און זײַן קעניגרײַך איז אַן עכטע מלוכה.
ר׳ נחמנס קריטיק פֿון דער נײַער אימפּעריאַלער פּאָליטיק איז ספּעציעל בולט אין דער „מעשׂה ממלך שגזר שמד“ („מעשׂה װעגן אַ קעניג װאָס האָט באַפֿוילן שמד“), װאָס מאָלט אױס אַ דעספּאָטישן מאָנאַרך.
דורך זײַנע אַלעגאָריעס האָט ר׳ נחמן געפּרוּװט דערקלערן זײַנע חסידים, אַז די נײַע רוסישע בעלי־בתּים זײַנען אױסן מװתּר צו זײַן די אױטאָנאָמיע, װאָס די ייִדישע קהילות האָבן גענאָסן אונטער דער פּױלישער מאַכט.
ר׳ נחמנס כּװנה, האַלט דינעס, איז געװען צו באַשיצן ייִדן פֿון דער נײַער מאַכט. צוליב דעם האָט ער ספּעציעל אױסגעקליבן די שטאָט בראַצלעװ (בראַסלעװ) אין פּאָדאָליע פֿאַר זײַן רעזידענץ, װײַל דאָס איז געװען אַן אַדמיניסטראַטיװער קרײַז־צענטער.
ר׳ נחמן האָט געהאָפֿט, אַז בראַצלעװ װעט זײַן „די פֿאַבריק פֿון ייִדישקײט“, און אַזױ אַרום „װעט די גאַנצע װעלט ווערן בראַסלאַװער חסידים“. די דאָזיקע װערטער האָט פֿאַרשריבן זײַן געטרײַער תּלמיד ר׳ נתן שטײנהאַרץ.
דינעס איז אַ געניטער דערצײלער. אױף די זײַטן פֿון זײַן בוך טרעפֿן זיך פּױלישע פּריצים, רוסישע מיליטער־לײַט, עסטרײַכישע פּאָליצײ און כּל־מיני ייִדן: משׂכּילים, חסידים, משומדים. ער אַנטפּלעקט פֿאַרכאַפּנדיקע פּרטים און אומשטאַנדן, װאָס לאָזן אױף ס׳נײַ אױסטײַטשן ליטעראַרישע טעקסטן.
סוף־18טן און אָנהײב־19טן יאָרהונדערט איז געװען אַ שטורעמדיקע תּקופֿה איבער גאַנץ אײראָפּע. די צעטײלונגען פֿון פּױלן און דערנאָך די מלחמות קעגן נאַפּאָלעאָנישן פֿראַנקרײַך האָבן שטאַרק געענדערט די פּאָליטישע מאַפּע פֿון מיטל־ און מזרח־אײראָפּע.
די דאָזיקע דראַמאַטישע געשעענישן האָבן פֿאַרטיפֿט דעם שפּאַלט אינעם פּױלישן ייִדנטום. די העכערע שיכטן, פֿאַרמעגלעכע שטאָטישע בעלי־בתּים, האָבן לרובֿ געשטיצט די נײַע פּאָליטיק און געצױגן נוצן פֿון דער לעגאַלער אָרדענונג אין רוסלאַנד און עסטרײַך.
אָבער די אָרעמע שטעטלדיקע מאַסן, בפֿרט חסידים, האָבן חושד געווען, אַז די נײַע מאַכט מאַכט וועט זיך אַרײַנמישן אין זײער עסקים כּדי אָפּצוציִען ייִדן פֿון ייִדישקײט.
בײדע צדדים האָבן גענומען פֿאַרשפּרײטן זײערע אידעען דורך ליטעראַרישע טעקסטן אין פֿאַרשײדענע זשאַנערס, אַזעלכע װי מעשׂיות, לידער, ראָמאַנען און סאַטירישע פּאַמפֿלעטן. און פֿון אָט די דאָזיקע װיכּוחים איז אױסגעװאַקסן די מאָדערנע צװײ־שפּראַכיקע ייִדישע ליטעראַטור.
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2 top Iranian officials to face trial in absentia over deadly 1994 attack on Argentinian Jewish center
(JTA) — Two senior officials at the heart of Iran’s military and national security establishment are among the eight people set to face trial in absentia over their alleged roles in the 1994 terrorist bombing of the AMIA Jewish community center in Buenos Aires.
Argentine Federal Judge Daniel Rafecas issued the 648-page ruling Monday, formally processing the suspects and ordering an asset freeze of up to $500 million for each of them. The ruling attributes different roles to the suspects, ranging from senior Iranian officials who allegedly made and facilitated the decision to carry out the attack to individuals accused of providing diplomatic and operational support.
Ahmad Vahidi, the current commander-in-chief of Iran’s Islamic Revolutionary Guard Corps, and Mohsen Rezaei, secretary of Iran’s Supreme National Security Council, are among seven Iranian citizens and one Lebanese national formally charged in the case.
The other defendants are former Iranian intelligence minister Ali Fallahian; former foreign minister Ali Akbar Velayati; former Iranian diplomat Hadi Soleimanpour; former cultural attaché in Buenos Aires Mohsen Rabbani; former embassy official Ahmad Reza Asghari; and alleged Hezbollah operative Salman Raouf Salman, also known as Samuel Salman El Reda.
The judge charged the defendants with aggravated homicide and injuries motivated by racial or religious hatred. He classified the bombing as both a crime against humanity and an act of genocide.
The July 18, 1994 bombing of the AMIA building killed 85 people and injured over 300, remaining the deadliest terrorist attack in Argentine history.
The ruling was handed down after almost seven months of Iran’s war with the U.S. and Israel, with the Islamic Republic’s nuclear program at the center of international debate.
Argentine President Javier Milei, known for his pro-Israel views, noted the prosecution in his remarks Wednesday at the annual U.N. General Assembly, and placed it in the context of the threat he said Iran poses to the West.
“We have also made a geopolitical choice: We have aligned ourselves unequivocally with the West, with the United States and with Israel — countries with which we share a deep affinity of values and strategic complementarity,” he said. “That is why we condemn the Iranian regime’s attacks on the State of Israel, we have designated Iran’s Revolutionary Guard as a terrorist organization, and continue to seek justice for the two attacks carried out on Argentine soil in 1992 and 1994.”
The indictments followed a unanimous ruling also on Monday by the federal appeals court upholding the constitutionality of applying Argentina’s trial-in-absentia law to the AMIA case. The legislation, enacted in 2025, allows proceedings involving terrorism and crimes against humanity to continue when defendants deliberately evade Argentine justice.
The Jewish umbrella organization DAIA welcomed the decision. “Thirty-two years after the bombing of the AMIA-DAIA building, Argentina’s courts have taken a major step in the pursuit of truth and justice,” it said in a post on X. The post featured photos of the suspects formally charged by an Argentine judge under the headline “Historic Event.”
AMIA in a statement posted Tuesday said the decision marks “a decisive milestone in establishing the truth about the worst terrorist attack suffered by our country.” The trial date has not yet been set, but experts quoted by Argentine media estimate that it will take place next year. It would be the first trial in absentia in Argentina’s history.
This article originally appeared on JTA.org.
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Jewish Dems in Congress oppose plans to merge Holocaust and antisemitism envoys
(JTA) — Nearly two dozen Jewish Democrats in Congress signed a letter opposing plans to fold the State Department’s standalone Holocaust envoy office into the office of Rabbi Yehuda Kaploun, the Trump administration’s special envoy to monitor and combat antisemitism.
Kaploun has been pushing for the merger for months, and his efforts have divided Jewish leaders over the future of Holocaust diplomacy. Supporters of the move claimed that it would improve efficiency, while critics said it would flatten the attention given to Holocaust-specific issues, and criticized it as a power grab by Kaploun.
Opposition to the plan escalated Wednesday when 19 members of Congress, in a letter shared exclusively with the Jewish Telegraphic Agency, called for Secretary of State Marco Rubio to preserve the Holocaust envoy as “a distinct, permanent office led by a dedicated career State Department official.”
The officials, who are all members of the Congressional Jewish Caucus, wrote that the two offices “are complementary, but they are not interchangeable.” Kaploun’s office is “responsible for confronting contemporary antisemitism around the world,” the letter reads, while the Holocaust envoy’s office “focuses on Holocaust-era restitution, historical justice, remembrance, and accountability.”
Signatories on the letter include moderate Democrats such as Reps. Jared Moskowitz and Josh Gottheimer, and progressives including Reps. Jamie Raskin and Jan Schakowsky.
New York Rep. Jerry Nadler, who co-led the letter with Illinois Rep. Brad Schneider, said back in June that the potential move was “abominable” and a “vain attempt to consolidate power by Yehuda Kaploun.”
“If supporting Holocaust victims and their families was a priority to this Administration, they would seek further opportunities to support SEHI, not to eliminate it,” said Nadler, the House’s longest-serving Jewish member, using the acronym for the Holocaust envoy office.
Wednesday’s letter called for Rubio to not only preserve the role, which is currently vacant, but also to “immediately appoint a new Special Envoy for Holocaust Issues.” Rubio has not named a successor to Ellen Germain, whose term ended on July 31 after she took over in August 2021.
Germain notably emphasized the need for European nations to sustain remembrance of the Holocaust and their roles in its perpetration; top Trump administration figures, including Vice President JD Vance, have said that the current intensity of Holocaust commemoration in Europe is counterproductive.
A group of Jewish organizations, including the Anti-Defamation League, American Jewish Committee and B’nai Brith International, had called on Rubio to fill the impending vacancy back in April. Doing so, the groups wrote, would “demonstrate the prioritization that the United States ascribes to preserving the uniqueness of the Holocaust through this special office,” and “ensure that its critical work continues.”
A separate host of Jewish groups, including the Combat Antisemitism Movement, the Union of Orthodox Jewish Congregations of America, the World Jewish Congress and Chabad-Lubavitch World Headquarters, had called for Rubio to go ahead with the merger in June to increase efficiency and avoid “duplicative efforts” by the two offices.
The Jewish Democrats’ letter this week refuted that argument.
“Combining them would not streamline efficiency or eliminate any meaningful duplication; it would risk diminishing the focus, experience, and institutional capacity necessary for each,” the letter reads.
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