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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers

(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.

In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.

From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.

According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”

The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.

Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.

Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.

“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.

“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.

“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”

Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.

Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.

Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.

“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.

When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.

“It was perfect,” Brownlee said.

Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.

“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.

Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.

Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”

While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.

Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”

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The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.

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Irish national soccer team won’t shake hands with Israel after win

(JTA) — It only took 25 minutes of play for the Irish national soccer team to build a 3-0 lead over Israel in the countries’ UEFA Nations League B match on Sunday. But there were decades of bad blood that preceded Ireland’s shutout victory in a game dominated more by the geopolitics of the Gaza war than about sports. One soccer writer described it as “arguably one of the most contentious football matches of this century.”

At the match, held in a mostly empty stadium in the neutral site of Debrecen, Hungary, the Irish players wore black armbands and bowed their heads in protest during the Israeli national anthem. There were no pre- or postgame handshakes, and one Irish player declined to participate altogether, citing his “personal belief that the killing of innocent people is wrong.”

Ireland’s soccer federation did not reserve tickets for its fans, and the country’s public broadcaster scaled back its coverage of the game. The teams are set to meet again on Oct. 4 in Serbia, this time with Ireland as the “home” team.

Ireland and Israel have a long history of icy relations. Ireland became the first member of the European Union to call for an independent Palestinian country in 1980, and was among the first of the Western European countries to recognize an official Palestinian state in 2024. Israel closed its embassy in Dublin in response. Irish Prime Minister Micheál Martin has rejected claims that his country’s sharp criticism of Israel bleeds into antisemitism.

In the months leading up to Sunday’s match, Ireland’s football governing body faced intense pressure to boycott the match. At a meeting in July, the Football Association of Ireland voted 75-32, with three abstentions, in favor of proceeding with the match, “while acknowledging the strength of feeling regarding support for Palestine.” The motion also noted that a boycott would come with UEFA sanctions, both financial and competitive: In League B matches, mid-tier nations seek to advance to the top division and boost their chances of qualifying for the quadrennial World Cup tournament. The Irish team itself also held a last-minute vote over whether to participate.

Earlier this month, more than 160 Irish athletes and sports figures signed an open letter calling on the national team to pull out of the match. The signatories included former Irish national team head coach Brian Kerr — who had led Ireland to a 2-2 draw against Israel in a 2005 match in Dublin that also took place amid protests.

Former Irish national team star Kevin Kilbane also authored a column in The Irish Times, writing, “Ireland should not play Israel. Not in Dublin, not in Hungary, not in Serbia. Not when Israel is committing genocide.” Israel denies the charge of genocide.

There were also a number of public barbs exchanged between leaders of the two countries and their football associations.

At a press conference last week, Irish coach Heimir Hallgrímsson replied to questions about the match by saying, “We are not playing with genocide, we are playing against genocide. We are playing against Israel; we are not playing with Israel.”

Israel’s football association responded to that comment with a post on X, writing, “We have contributed to the world and humanity in countless fields, earning an impressive number of Nobel Prizes along the way. Unfortunately, we have not yet found a cure for stupidity, ignorance and hypocrisy displayed by the @IrelandFootball team coach. We’re not playing with ignorance, hypocrisy and stupidity. We’re playing against the coach who embodies them.”

That drew a rebuke from Martin, who told reporters, “They are unacceptable remarks and should be withdrawn.”

And on Sunday, the morning of the match, Israeli Foreign Minister Gideon Sa’ar posted a lengthy tweet referencing the 1939 Irish squad that gave a Nazi salute before a game against the German national team.

“Almost 90 years have passed. Ireland’s unique talent for finding itself on the wrong side of history remains intact,” Sa’ar wrote. “Back then, they gave the Nazi salute. This time, they stand on the side of Palestinian terrorism. Above the black armbands the Irish players will wear tonight flies the black flag of jihadism.”

After the match, Israeli captain Manor Solomon said the Irish players who bowed their heads during the Israeli anthem “don’t interest me.”

“We have a country 10 times better than theirs, stronger, an amazing country with amazing people,” said Solomon, who plays in the English Championship league. “We are proud to wear the team shirt and to be Israelis. We are proud of our state and of our soldiers. [The Irish] can play all their tricks. We are Israelis and love the country. And that will always be the case.”

The post Irish national soccer team won’t shake hands with Israel after win appeared first on The Forward.

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Why is Karl Rove supporting a progressive Jewish candidate in Texas?

(JTA) — Progressive Jewish Texas state Sen. Jon Rosenthal has earned an unusual distinction: He is the first Democrat to win the vote of GOP guru Karl Rove in more than 30 years.

What did the only Jew serving in the Texas state house do to earn this distinction? It’s more what he didn’t do: run for statewide office with a track record of spewing racially charged and antisemitic comments.

Bo French, the Republican nominee for Texas Railroad commissioner, has a history of rhetoric targeting people of color, Muslims and Jews, including a social media poll last year asking whether “Jews” or “Muslims” pose “a bigger threat to America.”

He also faced bipartisan blowback for a recent post targeting college students of color, and this week a CNN investigation revealed that French, in since-deleted posts, had called for public executions for former President Barack Obama, Jewish California Sen. Adam Schiff and government workers targeted by the so-called Department of Government Efficiency last year.

The controversy has elevated the race for an obscure statewide office – albeit one that regulates the state’s all-important energy industry – into a larger referendum on the GOP’s tolerance for bigotry, including antisemitism, among its nominees.

Rove, for one, has made it clear where he thinks the party should stand.

“The GOP has a growing number of Bo Frenches — and not only in Texas,” Rove wrote in The Wall Street Journal earlier this month in explaining his decision to back Rosenthal.

Rove singled out growing antisemitism in the party: “There are ‘just asking questions’ Jew-haters, misogynists who worship hypermasculinity, conspiracy nuts seeking clicks for profit, and religious bigots who won’t differentiate between Muslim terrorists and Muslim American patriots.”

Rove isn’t the only GOP stalwart to turn on French.

“Are other Republican elected officials going to condemn the intolerance and racism, or look the other way while it becomes normalized,” outgoing Texas Sen. John Cornyn wrote in condemning French’s social media musings. “This is how great political parties self-destruct.”

Cornyn has stopped short of backing Rosenthal, instead saying he might leave the ballot blank.

Texas Rep. Jon E. Rosenthal inside the House Chamber at the Texas Capitol in Austin on Aug. 18, 2025. (Mikala Compton/Austin American-Statesman via Getty Images)

Rosenthal and French have agreed to a debate on Oct. 22. French leads the race in polling released last week from Texas Southern University, but by a much slimmer margin than GOP candidates are accustomed to in Texas. Rosenthal’s campaign could also see a boost from fellow statewide Democratic candidate James Talarico, who is polling neck-and-neck with his opponent in the U.S. Senate race.

On social media, Rosenthal celebrated Rove’s endorsement, writing, “When GOP architect Karl Rove breaks a 30-year voting streak to endorse our campaign, it proves this race isn’t about party lines, it’s about competence vs. chaos.”

A former county Republican Party chair who defeated the incumbent GOP state railroad commissioner in a runoff primary, French spurred widespread backlash earlier this month after posting a photo of students of color at the University of Texas celebrating a football win to the social network X.

“I heard UT graduation this year looked like this. I didn’t believe it,” French had captioned the photo on Sept. 13. “The problem is now obviously far worse than anyone imagined.” He has since doubled down on the sentiment, replying, “I weep for the families in Texas who can’t get into UT because they prioritize foreigners over Texans,” and using the backlash to solicit donations.

Texas Gov. Greg Abbott and state House Speaker Dustin Burrows were among the other Republicans who criticized French for the post, though neither formally rescinded their support, and French continues to list Abbott’s endorsement on his site.

It was not French’s first brush with bigotry. In 2025, during his stint as Tarrant County GOP Chair, French posted an online “poll” asking his followers whether “Jews” or “Muslims” pose “a bigger threat to America.” In a follow-up post, he argued, “You may not like Jews, but to suggest they are a bigger threat to Americans is Jew Derangement Syndrome.”

French later deleted both posts, and has few visible tweets about Jews today. In later posts, he claimed, of himself, “There has never been any evidence of antisemitism. It would certainly be surprising to my Jewish partners.”

Jewish Republicans in the state and beyond are largely keeping their distance from French, with one exception. His campaign site currently touts an endorsement from American Jewish Conservatives, whose only listed chapter is in Dallas.

Neither French nor the group, formerly Dallas Jewish Conservatives, responded to JTA requests for comment on the endorsement. A spokesperson for the Republican Jewish Coalition also did not return a request for comment on French.

Last month French cited a desire to combat antisemitism when arguing that Texas should not use mosques as polling places. In other posts, he accused a university in the state of “harboring radical left/antisemitic professors,” identified himself as both pro-Israel and pro-Tucker Carlson, the talk show host who has platformed antisemites and anti-Jewish conspiracy theories, and told one follower, “I have never served Israel. Don’t be a retard.”

Texas Lt. Gov. Dan Patrick was among the GOP officials who condemned French’s tweet about Jews last year, calling on him to resign as county chair. “Antisemitism and religious bigotry have no place in Texas,” Patrick said then. French ultimately resigned months later in order to run for railroad commissioner.

Today, French lists Patrick as one of his endorsements. A spokesperson for Patrick, who recently told JTA he supported Texas schools assigning books on the Holocaust after public remarks apparently to the contrary, did not return a Jewish Telegraphic Agency request for comment.

French’s other listed endorsements include Texas congressional candidate Brandon Herrera, who has made jokes about Hitler and the Holocaust in YouTube videos.

Rove’s essay led to President Donald Trump wading into the controversy, calling Rove “so bad for the Republican Party, and completely wrong so often,” in a post on his social network Truth Social. Trump’s post did not mention French, nor address his past post about Jews.

The Texas railroad commission, composed of three members, oversees the state’s large and powerful oil and gas industry. It has no oversight into immigration or religion. Even so, French’s campaign has drifted far afield from energy issues: One of his pledges is “Stop the Islamic Invasion of Texas.”

French’s controversies have elevated the profile of Rosenthal, who was raised a Reform Jew in an interfaith household and whose Houston-area district is home to large Muslim communities. This year Rosenthal marked Rosh Hashanah and Yom Kippur by sharing links to Chabad-Lubavitch webpages about the holidays.

Rosenthal’s campaign did not respond to a JTA request for comment, but he told the Forward last year that he identifies as agnostic and “multireligious,” and attends synagogues as well as mosques and churches.

Rosenthal is also a trained mechanical engineer, a background he has drawn on in his bid for railroad commissioner: one campaign ad, quoting a conservative radio host, approvingly calls him “a ‘drill, baby, drill’ Democrat.” He has accused French of “overt racism,” while French has dubbed his opponent “Radical Rosenthal” and posted images, generated using artificial intelligence, of cross-shaped Texas oil wells to promote his blending of energy policy with Christian iconography.

Last year, Rosenthal cited his Judaism in response to legislation that would require the Ten Commandments to be displayed in every public school classroom. Rosenthal introduced an amendment that would have required a “Jewish” version of the commandments to be displayed alongside the “Protestant” one. The amendment failed, and the bill passed.

The post Why is Karl Rove supporting a progressive Jewish candidate in Texas? appeared first on The Forward.

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California Gov. Gavin Newsom signs bill to create safe spaces around synagogues

(JTA) — California Gov. Gavin Newsom, a Democrat, has signed a law that will create protective spaces around religious institutions, after a pro-Palestinian protest at a Los Angeles synagogue last year turned violent.

The legislation, AB 2664, establishes 100-foot zones around the entrances to houses of worship. Within the zones, no one will be allowed to come within eight feet of a congregant without consent to distribute leaflets, hold a sign or engage in oral protests that aim “to harass, obstruct, threaten or intimidate the person.”

Failure to comply could result in fines of up to $1,000 and/or imprisonment of no more than six months, with second violations raising those bars to $5,000 and one year, per the law.

“Every Californian should be able to walk into a synagogue, church, mosque, or other house of worship without fear,” Newsom said in a statement.

“California is continuing to protect these organizations and the people they serve, and we’re strengthening that work from the front door to expanding security resources to community events statewide.”

Newsom’s status as a leading Democrat – and one considering a 2028 presidential run – makes his enthusiastic endorsement notable. Progressives in other locales, including New York City, have pushed back against similar laws, saying they endanger speech protections.

The bill’s signing came less than a year after a violent protest rattled the Wilshire Boulevard Temple in Los Angeles. At the December event, pro-Palestinian demonstrators blocked people from entering the synagogue and cut off parental access to the religious school. Protesters destroyed property and assaulted a security guard; one person was arrested for battery and another for vandalism.

At the time, Mayor Karen Bass denounced the incident, which took place at one of the largest synagogues in the city, as both “abhorrent” and antisemitic.

The following spring, California Assembly member Rebecca Bauer-Kahan, a Democrat, introduced the legislation, drafted by Jewish California, a lobby representing a number of the state’s Jewish groups.Newsom signed the bill on Friday inside Wilshire Boulevard Temple, joined by Jewish California leaders, synagogue clergy and members of the California Legislative Jewish Caucus and the broader community.

The legislation advanced despite vocal opposition. The Council on American-Islamic Relations slammed the bill for infringing upon free speech by creating “new criminal penalties that would put peaceful protesters and community advocates at risk.”

In a statement following Newsom’s signing ceremony, the council’s California CEO, Hussam Ayloush, argued that some sales of “illegally occupied land” are occurring “exclusively to Jewish Americans at events hosted by American synagogues.”

“If a house of worship in America chooses to serve as a platform for illegal land sales meant to normalize Palestinian displacement, Americans should be able to peacefully demonstrate against that immoral activity,” Ayloush said. The protest at the Wilshire Boulevard Temple did not target land sales, but a public safety and technology event organized by the Consulate General of Israel.

Jewish California stressed that the legislation not only gained support from dozens of Jewish groups but also from Muslim, Sikh, Christian and Hindu organizations. Ultimately, the bill passed with 34 out of 40 State Senate votes and 61 of 80 State Assembly votes.

“With the Governor’s signature, California is sending a clear message: everyone has the right to practice their faith safely and freely,” Bauer-Kahan said in a statement.

“Antisemitism is rising, and so is hostility towards other religious communities,” she added. “This law protects all worshippers of all faiths, and it ensures that faith can be practiced without fear.”

AB 2664 was one of six bills relevant to the Jewish community that passed in California’s state legislature last month. Newsom signed one of the other bills, AB 1853, on Monday afternoon — enacting a ban on including misleading or threatening information, like hate speech, in California voter guides.

The governor has until Sept. 30 to either sign or veto the other four pieces of legislation. Among the most contentious is SB 1387, a bill that would expand the definition of ethnicity “to include Jewish identity” on state agency data collection forms.

The post California Gov. Gavin Newsom signs bill to create safe spaces around synagogues appeared first on The Forward.

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