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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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Netanyahu pushes back on Vance’s claims that US is Israel’s ‘only powerful ally’
(JTA) — Israeli Prime Minister Benjamin Netanyahu has rejected Vice President JD Vance’s recent claims that the U.S. is Israel’s “only powerful ally” left in the world.
When asked on Fox News Sunday what his reaction was to Vance’s remarks, which came as Israeli ministers criticized the framework deal signed by the U.S. and Iran to end hostilities, Netanyahu replied, “I respect JD Vance. We have a very good relationship, but that doesn’t mean that I agree with everything that he says.”
“I have to point out this: Donald Trump is a great, the greatest friend we ever had in the White House, and I stand by that completely,” Netanyahu continued. “Secondly, we have some other friends, like a small country called India, you know, it has 1.4 billion people, and boy, do we have a tremendous support there.”
Netanyahu added that Israel also has the support of “many others,” but did not elaborate on which countries he was referring to.
“The relations are not quite as they appear, and we have, we have many, many friends, and I have to tell you, we also take care of our friends, especially the Christians in the Middle East,” Netanyahu said.
The prime minister also dismissed the claim that there was any rift between the United States and Israel regarding the deal with Iran, telling Fox that he and President Donald Trump were “set on the same goal.”
“President Trump is the leader of the United States. He does what’s good for America. I’m the leader of Israel, the one and only Jewish state. I do what’s good for Israel,” Netanyahu said. “Ninety-nine percent of the time, we see eye to eye, but as any, in any family, in any close friendship, there are sometimes differences of opinion, and we discuss them openly.”
Netanyahu also said that he and Trump have “common objectives” regarding the U.S. deal with Iran.
“We want to see Iran give up its nuclear weapons program. We want to see the nuclear enriched material removed. We want to see the enrichment sites for nuclear material dismantled,” Netanyahu said, adding, “as long as I’m prime minister, Iran will not have nuclear weapons.”
On Saturday, Trump told Axios that Netanyahu had requested a meeting at the White House and said that the pair gets along “very good” and that the Israeli leader “knows who the boss is.”
This article originally appeared on JTA.org.
The post Netanyahu pushes back on Vance’s claims that US is Israel’s ‘only powerful ally’ appeared first on The Forward.
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Former Israeli hostages Sasha Trufanov and Sapir Cohen wed in emotional ceremony
(JTA) — Two former Israeli hostages have wed, in the first marriage of hostages taken when Hamas attacked Israel on Oct. 7, 2023.
Sasha Trufanov and Sapir Cohen were visiting Trufanov’s family on Kibbutz Nir Oz on Oct. 7 when they were attacked and abducted to Gaza. Trufanov’s father was murdered. Cohen was freed during a temporary ceasefire after 55 days, while Trufanov was held for nearly 500 days.
They married on Sunday in Israel, in a ceremony attended by multiple former hostages as well as Israeli President Isaac Herzog, who posted a picture of himself under the chuppah, or wedding canopy, with Trufanov and Cohen.
“We prayed for your return, we were moved to tears when you came back home, and this evening we were privileged to rejoice together with you and to bless you under the chuppah on your joyous day,” Herzog wrote.
While other freed hostages have celebrated births and engagements, the wedding is the first for a former hostage. It comes just days after Israel marked the 1,000th day since Oct. 7, and as the government’s handling of the hostage crisis continues to roil Israeli politics ahead of a looming election. Last week, Nitzan Alon, an Israeli army major general who was part of a small hostage negotiation team, said at a conference that more hostages could have been returned alive had the Israeli government made different decisions, strengthening a widespread belief within Israel.
Alon, too, was present at Trufanov and Cohen’s wedding.
After Trufanov stepped on a glass, the traditional signal for the execution of the marriage, Eyal Golan’s “Am Yisrael Chai,” an anthem of Jewish and Israeli solidarity during the Gaza war, began playing.
Rom Braslavski, another hostage who was briefly held with Trufanov in Gaza, posted pictures of himself with his friend at the wedding, as well as a video of him and the newly married couple being hoisted to dance.
“Today, we are together, not in Rafah, not stuffed in a trunk, but free and you are in a beautiful groom’s suit marrying Sapir. How much you talked about her, my brother,” he wrote on Instagram. “There is nothing happier for me than accompanying you on this day, and I hope both of you will bring into the world happy little children and that they won’t know evil. May they not know war, with God’s help.”
Another wedding featuring a former hostage is scheduled for next month. Eliya Cohen, who was held for 505 days, marked his engagement to Ziv Abud in a party that took place last week. He wore a jacket that read “Bring them Home” when other grooms wore it during the hostage crisis. With all hostages out of Gaza since January, Cohen altered it to read “Dad, thank you,” a mantra that he said sustained him during his captivity.
Cohen did not know that Abud had survived the attack on the Nova music festival until after his release. While he was held hostage, she drew attention to his plight by setting a romantic table with an unfilled place on the boardwalk in Tel Aviv.
This article originally appeared on JTA.org.
The post Former Israeli hostages Sasha Trufanov and Sapir Cohen wed in emotional ceremony appeared first on The Forward.
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Hundreds of Patriot Front members march in Washington on July 4, alarming Jewish groups
(JTA) — Hundreds of people affiliated with the white supremacist group Patriot Front marched in Washington, D.C., on Saturday, in a July 4 show of force by the group founded by a veteran of a landmark 2017 far-right rally that featured an antisemitic chant.
The marchers in Washington wore masks and some carried Confederate flags, according to reports and video from the scene. At times, they chanted “Reclaim America!” — a rallying cry channeling the group’s nativist agenda.
While Patriot Front’s public activities mostly center on its anti-immigrant and anti-LGBTQ agenda, the Anti-Defamation League has repeatedly cited the group, founded in 2017, as the largest purveyor of antisemitic materials in the United States.
One of the group’s signature slogans, which members displayed on a banner in Washington in 2023, is “No Zionists in Government.”
The previous year, the group’s internal communications, obtained and leaked by an independent media collective, showed that some members used Nazi slogans and that one member was accepted on the basis of an application in which he declared that the “biggest threat to America is Jewish domination over the world.” Group leaders criticized how the chat logs had been obtained but did not challenge the veracity of their contents.
In a statement on Sunday, the ADL called Patriot Front “the most visible white supremacist group operating in the U.S. today” and noted that its previous public rallies had been much smaller.
“The size of the march is concerning,” the ADL said about the Saturday rally.
Patriot Front’s founder, Thomas Rousseau, was a leading participant in the 2017 Unite the Right rally in Charlottesville, Virginia, in which attendees chanted “Jews will not replace us” while carrying burning torches. The chant refers to an antisemitic conspiracy theory positing that Jews are engineering mass immigration in order to displace white people. Rousseau later testified that he heard the chant but thought attendees might have been saying “you will not replace us.”
The 2017 rally fueled criticism of President Donald Trump, who did not immediately comment on it and then placed blame on “both sides” while condemning the display of “hatred, bigotry and violence.” It also animated the presidential run of Joe Biden and spurred a successful lawsuit against the rally’s organizers by an advocacy group called Integrity First for America, whose leader, Amy Spitalnick, is now CEO of the Jewish Council on Public Affairs.
“Patriot Front is an offshoot of one of the white supremacist groups we (successfully) sued for orchestrating the Charlottesville violence,” Spitalnick said in a JCPA statement on Sunday. “They are emboldened because their extremism has been wholly normalized by the administration and others.”
Trump has not commented publicly on this weekend’s Patriot Front march, which took place during festivities to celebrate the United States’ 250th birthday. A top administration official did not directly answer when CNN’s Dana Bash asked him whether he would urge Trump to denounce the group.
“What they stand for is nothing that I could possibly agree with,” Secretary of the Interior Doug Burgum told Bash, who is Jewish and has made antisemitism a focus of her recent coverage. “But one of the foundational principles of the United States, which makes democracy messy, is free speech.”
This article originally appeared on JTA.org.
The post Hundreds of Patriot Front members march in Washington on July 4, alarming Jewish groups appeared first on The Forward.
