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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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Trump Confirms Conversation with Venezuela’s Maduro
Venezuela’s President Nicolas Maduro holds Simon Bolivar’s sword as he addresses members of the armed forces, Bolivarian Militia, police, and civilians during a rally against a possible escalation of US actions toward the country, at Fort Tiuna military base in Caracas, Venezuela, November 25, 2025. Photo: REUTERS/Leonardo Fernandez Viloria
US President Donald Trump confirmed on Sunday that he had spoken with Venezuelan President Nicolas Maduro, but did not provide details on what the two leaders discussed.
“I don’t want to comment on it. The answer is yes,” Trump said when asked if he had spoken with Maduro. He was speaking to reporters aboard Air Force One.
The New York Times first reported Trump had spoken with Maduro earlier this month and discussed a possible meeting between them in the United States.
“I wouldn’t say it went well or badly, it was a phone call,” Trump said regarding the conversation.
The revelation of the phone call comes as Trump continues to use bellicose rhetoric regarding Venezuela, while also entertaining the possibility of diplomacy.
On Saturday, Trump said the airspace above and surrounding Venezuela should be considered “closed in its entirety,” but gave no further details, stirring anxiety and confusion in Caracas as his administration ramps up pressure on Maduro’s government.
When asked whether his airspace comments meant strikes against Venezuela were imminent, Trump said: “Don’t read anything into it.”
The Trump administration has been weighing Venezuela-related options to combat what it has portrayed as Maduro’s role in supplying illegal drugs that have killed Americans. The socialist Venezuelan president has denied having any links to the illegal drug trade.
Reuters has reported the options under US consideration include an attempt to overthrow Maduro, and that the US military is poised for a new phase of operations after a massive military buildup in the Caribbean and nearly three months of strikes on suspected drug boats off Venezuela’s coast.
Human rights groups have condemned the strikes as illegal extrajudicial killings of civilians, and some US allies have expressed growing concerns that Washington may be violating international law.
Trump said he would look into whether the US military had carried out a second strike in the Caribbean that killed survivors during a September operation, adding he would not have wanted such a strike.
U.S. Defense Secretary Pete Hegseth has said the strikes are lawful but are intended to be “lethal.”
Trump told military service members last week the US would “very soon” begin land operations to stop suspected Venezuelan drug traffickers.
Maduro and senior members of his administration have not commented on the call. Asked about it on Sunday, Jorge Rodriguez, the head of Venezuela’s National Assembly, said the call was not the topic of his press conference, where he announced a lawmaker investigation into US boat strikes in the Caribbean.
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US Sees Progress After Talks in Florida with Ukraine, but More Work Needed to Reach Deal
US Secretary of State Marco Rubio, US Special Envoy Steve Witkoff, and US President Donald Trump’s son-in-law Jared Kushner meet with a Ukrainian delegation in Hallandale Beach, Florida, US, November 30, 2025. Photo: REUTERS/Eva Marie Uzcategui
US and Ukrainian officials held what both sides called productive talks on Sunday about a Russia peace deal, with Secretary of State Marco Rubio expressing optimism about progress despite challenges to ending the more than 3-year-long war.
Rubio met with a Ukrainian delegation led by a new chief negotiator in Florida, his home state, for talks that he said were meant to create a pathway for Ukraine to remain sovereign and independent.
“We continue to be realistic about how difficult this is, but optimistic, particularly given the fact that as we’ve made progress, I think there is a shared vision here that this is not just about ending the war,” Rubio told reporters after the talks concluded. “It is about securing Ukraine’s future, a future that we hope will be more prosperous than it’s ever been.”
The discussions were a follow-up to a new set of negotiations that began with a fresh US blueprint for peace. Critics said the plan initially favored Russia, which started the conflict with a 2022 invasion of Ukraine.
Special envoy Steve Witkoff and US President Donald Trump’s son-in-law, Jared Kushner, were also present representing the US side. Witkoff leaves on Monday for Moscow, where he is expected to meet Russian counterparts for talks this week.
“There’s more work to be done. This is delicate,” Rubio said. “There are a lot of moving parts, and obviously there’s another party involved here … that will have to be a part of the equation, and that will continue later this week, when Mr. Witkoff travels to Moscow.”
Trump has expressed frustration at not being able to end the war. He pledged as a presidential candidate to do so in one day and has said he was surprised it has been so hard, given what he calls a strong relationship with Russian President Vladimir Putin, who has largely resisted concessions to stop the fighting.
Trump’s team has pressured Ukraine to make significant concessions itself, including giving up territory to Russia.
The talks shifted on Sunday with a change in leadership from the Ukrainian side. A new chief negotiator, national security council secretary Rustem Umerov, led the discussions for Kyiv after the resignation on Friday of previous team leader Andriy Yermak, chief of staff to Ukrainian President Volodymyr Zelenskiy, amid a corruption scandal at home.
“Ukraine’s got some difficult little problems,” Trump told reporters on Air Force One on Sunday, referring to the corruption scandal, which he said was “not helpful.” He repeated his view that both Russia and Ukraine wanted to end the war and said there was a good chance a deal could be reached.
Umerov thanked the United States and its officials for their support. “US is hearing us, US is supporting us, US is walking besides us,” he said in English as the negotiations began.
After the meeting, he declared it productive. “We discussed all the important matters that are important for Ukraine, for Ukrainian people and US was super supportive,” Umerov said.
The Sunday talks took place near Miami at a private club, Shell Bay, developed by Witkoff’s real estate business.
Zelensky had said he expected the results from previous meetings in Geneva would be “hammered out” on Sunday. In Geneva, Ukraine presented a counter-offer to proposals laid out by US Secretary of the Army Dan Driscoll to leaders in Kyiv some two weeks ago.
Ukraine’s leadership, facing a domestic political crisis fueled by a probe into major graft in the energy sector, is seeking to push back on Moscow-friendly terms as Russian forces grind forward along the front lines of the war.
Last week, Zelensky warned Ukrainians, who are weathering widespread blackouts from Russian air strikes on the energy system, that his country was at its most difficult moment yet but pledged not to make a bad deal.
“As a weatherman would say, there’s the inherent difficulty in forecasting because the atmosphere is a chaotic system where small changes can lead to large outcomes,” Kyiv’s first deputy foreign minister Sergiy Kyslytsya, also part of the delegation, wrote on X from Miami on Sunday.
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Netanyahu’s Pardon Request: What Happens Next?
Israeli President Isaac Herzog speaks during a press conference with Latvian President Edgars Rinkevics in Riga, Latvia, Aug. 5, 2025. Photo: REUTERS/Ints Kalnins
i24 News – Prime Minister Benjamin Netanyahu on Sunday submitted a formal request for a presidential pardon to President Isaac Herzog, i24NEWS Hebrew legal commentator Avishai Grintzig revealed.
What happens next? The request now enters a detailed, multi-stage review process involving the Ministry of Justice, law-enforcement bodies, and the President’s Residence.
Once a request is filed, it is first transferred to the Pardons Department in the Ministry of Justice.
The department begins gathering extensive information, seeking input from the Prison Service, Israel Police, the State Attorney’s Office, welfare and medical authorities, and the Enforcement and Collection Authority.
After assembling the material, the Pardons Department submits its opinion to the Minister of Justice. The minister then issues his own recommendation. If a conflict of interest arises, the government must appoint another minister to handle the matter.
The minister’s recommendation is then sent to the legal department at the President’s Residence, where the file is reviewed, supplemented as needed, and passed on to the President’s Legal Advisor.
The Legal Advisor prepares an independent opinion and may conduct additional inquiries with the Pardons Department or other relevant bodies. Once complete, the full file — including all opinions and documentation — is presented to the President for a final decision.
If the President approves the pardon, he signs a clemency document, which is then countersigned by the Minister of Justice (or a substitute minister). The applicant is notified in writing and receives the signed document.
If the President rejects the request, the applicant receives a written notice explaining the decision.