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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers

(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.

In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.

From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.

According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”

The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.

Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.

Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.

“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.

“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.

“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”

Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.

Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.

Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.

“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.

When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.

“It was perfect,” Brownlee said.

Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.

“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.

Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.

Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”

While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.

Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”


The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.

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Turning Point USA Disaffiliates Woman Who Verbally Attacked Jewish Students: Reports

Kaylee Mahoney, a University of Miami student and conservative influencer who verbally attacked Jewish students on campus on Jan. 27, 2026. Photo: Screenshot.

The Turning Point USA chapter of Miami, Florida, has reportedly fired a right-wing influencer and University of Miami student who upbraided Jewish peers in a tirade in which she denounced them as “disgusting” while accusing rabbis of eating infants.

“Christianity, which says love everyone, meanwhile your Bible says eating someone who is a non-Jew is like eating with an animal. That’s what the Talmud says,” the social media influencer, Kaylee Mahony, yelled at members of Students Supporting Israel (SSI) who had a table at a campus fair held at the University of Miami. “That’s what these people follow.”

She continued, “They think that if you are not a Jew you are an animal. That’s the Talmud. That’s the Talmud.”

The Talmud, a key source of Jewish law, tradition, and theology, is often misrepresented by antisemitic agitators in an effort to malign the Jewish people and their religion.

Mahony can also be heard in video of the incident, which took place on Tuesday, responding to one of the SSI members, saying, “Because you’re disgusting. It’s disgusting.”

Students told The Miami Hurricane newspaper that she further charged that “rabbis eat babies” during the altercation.

Mahony, who has more than 125,000 followers on TikTok, was the head of public relations for the university’s College Republicans club and the head of social media for Turning Point USA’s Miami chapter, according to her LinkedIn.

However, The Miami Hurricane reported that College Republicans terminated Mahony’s membership in the club. And now it appears that Turning Point (TPUSA) has taken a similar step.

According to StopAntisemitism, a nonprofit which tracks antisemitic incidents across the world, Mahony is “no longer affiliated” with the organization and is now being investigated by the university to determine whether her comments violated its code of conduct.

Laura Loomer, a conservative activist and self-described investigative journalist also reported that Mahony was “fired” by TPUSA.

After Tuesday’s incident, Mahony took to social media, where she posted, “Of course the most evil (((country))) in the world is filled with (((people))) who hate Jesus [sic].”

The “((()))” is used by neo-Nazis as a substitute for calling out Jews by name, which, given the context in which they discuss the Jewish people, could draw the intervention of a content moderator.

The confrontation highlights a growing divide within TPUSA over Israel and antisemitism in the aftermath of the assassination of conservative activist Charlie Kirk, who started the political advocacy organization.

Kirk was avidly pro-Israel and counseled conservative youth to avoid neo-Nazis and antisemitism, but a core of TPUSA’s demographic has embraced figures such as Nick Fuentes and Candace Owens, both of whom have reprised medieval conspiracy theories about Jewish influence, perfidy, and libertinism.

Far-right activists have attempted to distort Kirk’s legacy since his death, with figures such as Tucker Carlson implying that he was murdered by “guys sitting around eating hummus” in Jerusalem and Owens suggesting Israel was behind his death. Meanwhile, Owens has suggested that Kirk’s widow, Erika, was a co-conspirator in her husband’s killing.

There has been no evidence to support such claims. Tyler Robinson, 22, has been charged for murdering Kirk and potentially faces the death penalty. He was romantically involved with his transgender roommate, and prosecutors have reportedly argued that Kirk’s anti-trans rhetoric was a key factor that allegedly led him to shoot the Turning Point USA founder.

Experts have argued that far-right efforts to distort Kirk’s stance on Israel and antisemitism are part of an effort to undermine not only the US-Israel alliance but Washington’s leadership in the world more broadly.

“It’s antisemitism for the purpose of undermining Americans’ confidence in ourselves and in our post-World War II role in the world,” Hudson Institute scholar Rebeccah Heinrichs said during a conference on antisemitism held in Washington, DC in December. “That is very dangerous because we can’t come to consensus on anything else we need from a grand strategy perspective if Americans scapegoat our problems to the Jews and if they believe that Israel is no longer an ally but it never was, and in fact that we were on the wrong side of World War II, which is now the narrative being pushed.”

Meanwhile, antisemitism is surging across the US.

Earlier this month, a 19-year-old suspect, Stephen Pittman, was arrested for allegedly igniting a catastrophic fire which decimated the Beth Israel Congregation synagogue in Jackson, Mississippi. According to court filings, he told US federal investigators that he targeted the building over its “Jewish ties.” Prior to that, the Anti-Defamation League (ADL) published statistics showing an atmosphere of hate not experienced in the nearly 50 years since the organization began tracking such data in 1979.

The FBI has disclosed similar numbers, showing that even as hate crimes across the US decrease overall, those perpetrated against Jews continue to rise to record numbers. Jewish American groups have noted that this surge in antisemitic hate crimes, which included 178 assaults, is being experienced by a demographic group which constitutes just 2 percent of the US population.

Amid these convulsions in the US, as well as across the Western world, Jewish communities around the world continued to remember Kirk as a friend of both Israel and the Jewish people.

Last week, the State of Israel posthumously honored Kirk for his efforts to combat antisemitism at the 2026 International Conference on Combating Antisemitism in Jerusalem.

Follow Dion J. Pierre @DionJPierre.

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When Catherine O’Hara delivered the perfect Purim spiel

Catherine O’Hara, the SCTV star who rose to international fame in Home Alone and had a late career renaissance on Schitt’s Creek and on Apple TV+’s The Studio, has died at 71. The cause of death was not clear at press time.

O’Hara was an actor known for her versatility, convincing millions she could forget her son as she left for vacation (twice) and going on to play a series of eccentrics, like Moira Rose, the self-involved, delusional ex-soap opera star and mother of an interfaith on Schitt’s Creek, opposite her regular collaborator of decades, Eugene Levy.

While O’Hara may be best remembered for that show, for which she won a Golden Globe and an Emmy, or in the improvised mockumentaries of Christopher Guest, it was in a rare scripted film by Guest where she gave perhaps the most indelible Purimspiel in cinema history.

In 2006’s For Your Consideration, O’Hara plays veteran actress Marilyn Hack, cast in an awards-baity picture called Home for Purim. We get a glimpse of the film, a weepy melodrama set in the American South and starring Hack as a terminally ill matriarch.

Together the family joins with groggers to sing a tune that speaks of Achashverosh telling Esther “don’t farbrent” and rhymes it with “shep naches later in my tent.”

Of course the comedy here is that this film could have wide commercial appeal, and the premise that one would travel great distances to come home to observe Purim with the family as if it were Christmas (it’s later changed to Home for Thanksgiving).

After the family finishes singing the song, Hack in character, sounding like a Tennessee Williams matron, coughs ominously on cue into a napkin to signal her time is near.

“My time is short and I will not leave the Purim table,” Hack says as the hacking mother.

On request from her daughter — played by O’Hara’s frequent co-star Parker Posey — she then explains the significance of Purim to her brood.

“I’m an Esther, like the queen,” she says, wearing a glittering diadem. “She was a woman who came from the worst of times to the best. To a palace where she had everything she wanted. Comfort, riches, power. And she risked it all, including her life to serve a higher purpose, commit a selfless act to save a nation.”

O’Hara plays this to the just-believable-hilt, scored by an Itzhak Perlman-esque violin strain. When she asserts that “my selfless act was to protect my family from all the Hamans,” her kin spin their groggers and she loses it as only she could.

“I don’t have much time! Put your toys down!”

She then flips the story, realizing the irony that the Haman she was trying to protect her daughter from, turned out to be her. In what would have been the Oscar clip, the children dispute this: “You’re no Haman, Mama. You’re Queen Esther.”

Played for laughs, the scene — and indeed the premise of the film-within-a-film — was in some ways prescient, as Evangelicals increasingly look to Esther’s example.

A proof of O’Hara’s range is that, while making her mark in a Christmas film franchise, she could contribute perhaps the highest profile instance of Purim to the canon. That it wasn’t believable was the point, but the fact that she could so effortlessly embody an actor acting badly makes you think she could have sold the real thing.

The post When Catherine O’Hara delivered the perfect Purim spiel appeared first on The Forward.

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Iranian Jews caught between frustration and hope as US debates intervention

Over the past several weeks, Iranian American Jews have watched a historic uprising unfold in Iran. For many in the diaspora, the protests feel like a potential watershed moment for revolution in Iran. But alongside that hope is concern that the American conversation around Iran has been subsumed in domestic debates about American power abroad.

For Iranian Jews, this moment is sharpened by history. Most fled Iran during and after the 1979 Islamic Revolution, when social and political instability became widespread, Sharia law was imposed, and life for religious minorities fundamentally changed. The Jewish population, once estimated at around 100,000, has since dwindled to between 8,000 and 10,000. As Iranian Jewish human rights activist Marjan Keypour told the Forward, “the Jews in Iran were given a one-way ticket right out of the country.”

These protests have unlocked long dormant possibility that Jews might one day return to Iran — if not to live, then at least to visit on their own terms.

Human rights activist Marjan Keypour Courtesy of Marjan Keypour

“Every Persian kid is asking their parents, ‘Where would you go first? If we go back to Iran, where will you take me?’” said Moji Pourmoradi, former assistant director of the High School at Temple Israel of Great Neck, a community that is home to one of the largest Persian Jewish populations in the country. “People haven’t asked those questions since they left. They were not allowed that hope.”

America First?

That newfound optimism makes the stakes of the uprising profound for Iranian Jews. “When I’m with my family, we talk about Iran every day,” said Tyler Moshfegh, a 21-year-old Iranian Jew from Los Angeles who still has relatives in the country. Recently, he said, those conversations have been marked by frustration over how many other anti-regime protest movements in Iran since 1979 have been crushed.

“Every time, the U.S. government says they’re going to support the people of Iran,” Moshfegh said, “and then it just gets thrown under the rug after a week.”

Iranian Jews had initially been buoyed by comments from President Donald Trump, who said in a Jan. 14 Truth Social post addressed to Iranian protesters, “KEEP PROTESTING – TAKE OVER YOUR INSTITUTIONS!!!… HELP IS ON ITS WAY.” The U.S. moved major military assets to the Middle East this week, and threatened the use of force unless Iran agreed to a nuclear deal.

But in the time between the message and the military movement, thousands of protesters were reportedly killed by Iranian regime forces, giving some the impression that Trump’s shifting rhetoric had left the protesters defenseless. For them, allowing the regime to evade accountability for the mass killing of demonstrators in exchange for a nuclear deal does not go far enough.

“There are many people who are like, ‘Trump, you better not back down,’” said Rabbi Tarlan Rabizadeh, a vice president at American Jewish University and the daughter of Iranian immigrants. “We believed in you. If you do this, we’re never going to believe in you again. And you’re going to have blood on your hands.”

At the same time, some Iranian American Jews described feeling pressure to defend their concerns as calls grow on the American right to avoid foreign intervention altogether. Former Rep. Marjorie Taylor Greene wrote on X that “President Trump threatening war and sending in troops to Iran is everything we voted against in ’24.”

Anna Hakakian, a community leader and president of the Babylonian Jewish Center Sisterhood in Great Neck, said, “The ‘staying out’ rhetoric feels like abandonment, especially when it translates into silence on human rights or appeasement of the regime.”

Rabizadeh said she struggles to understand how critics ignore the Iranian regime’s broader threat to the U.S. because it is the world’s foremost state sponsor of terrorism, funding groups like Hamas, Hezbollah and the Houthis.

“Forget about Israel,” she said. “What about the Houthis and all of the American ships they keep bombing?”

Rabbi Tarlan Rabizadeh Courtesy of Tarlan Rabizadeh

A deafening silence

Yet even more resistance to the idea of U.S. military action in Iran comes from Democrats — 79% of whom oppose intervention even if protesters are killed while demonstrating, compared to 53% of Republicans.

For Hakakian, the paucity of activism supporting the protesters revealed a double standard.

“Where are all the celebrities who speak loudly about human rights?” Hakakian said. “Where are the feminists? Where are the campus activists?  It’s not west versus east, it’s not colonizer versus oppressed, so the suffering is ignored.”

That frustration has been compounded by antisemitic conspiracy theories circulating in some progressive spaces – including one shared by a Columbia University professor – claiming the protests in Iran were instigated by the Mossad to distract from the Israeli-Palestinian conflict.

“In Great Neck, where many families have direct memories of persecution and exile, this framing seems dehumanizing, and it has an antisemitic undertone,” Hakakian said, adding, “It’s very much in line with what the regime narrates and what they want people to believe.”

On social media, some on the left have criticized the Iranian diaspora’s support for opposition figure Reza Pahlavi, who has been widely attacked for being pro-Israel. Pourmoradi said that Iranian Jews are frustrated by the refusal of those on the left who refuse to back U.S. intervention because they believe it is connected to promoting Israeli interests.

“Their ignorance isn’t just ignorance anymore. It’s detrimental. How many of those people that can’t back it have spoken to anybody who lived through it?” she said. “I think that most of my community feels the same way.”

Keypour said involving Israel in the conversation was a cheap way to dismiss the thousands of lives that had already been sacrificed in the Iranian people’s struggle for freedom.

“If we are mixing the conversation about Iran with Israel, Zionism, and Mossad,” said Keypour, “we discredit the agency of the Iranian people that they have exhibited so bravely.”

The post Iranian Jews caught between frustration and hope as US debates intervention appeared first on The Forward.

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