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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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White House Religious Liberty Panel Member Decries ‘Zionist Supremacy,’ Vows Not to Resign Despite Backlash
Carrie Prejean Boller speaks during a White House Religious Liberty Commission hearing on Feb. 9, 2026. Photo: Screenshot
Carrie Prejean Boller, a member of the White House Religious Liberty Commission, has vowed to combat so-called “Zionist supremacy” in the United States, sparking fresh outrage amid ongoing furor over her recent comments condemning the Jewish state and defending antisemitic podcaster Candace Owens.
“I will continue to stand against Zionist supremacy in America. I’m a proud Catholic. I, in no way will be forced to embrace Zionism as a fulfillment of biblical prophesy [sic]. I am a free American. Not a slave to a foreign nation,” Prejean Boller posted on the social media platform X on Tuesday.
Thank you all for the love and support I’ve received. I will continue to stand against Zionist supremacy in America. I’m a proud Catholic. I, in no way will be forced to embrace Zionism as a fulfillment of biblical prophesy. I am a free American. Not a slave to a foreign nation.
— Carrie Prejean Boller (@CarriePrejean1) February 10, 2026
The comments came on the heels of furor over Prejean Boller’s conduct during Monday’s hearing of the 13-member White House Religious Liberty Commission, which descended into a tense back-and-forth after she asked pointed questions about Israel’s policies and whether rejection of the Jewish state’s legitimacy should itself be labeled antisemitic.
The council was established by US President Donald Trump to examine religious freedom issues and was intended to focus on concrete challenges facing Jewish communities, including bias and harassment. Prejean Boller’s conduct, which included an impassioned defense of antisemitic personalities Candace Owens and Tucker Carlson, and her peddling of unsubstantiated claims that Israel has intentionally starved and murdered Palestinian civilians, raised alarm bells among pro-Israel advocates.
“I would really appreciate it if you would stop calling Candace Owens an antisemite,” Prejean Boller said to Seth Dillon, CEO of the political satire site Babylon Bee, during the hearing. “She’s not an antisemite. She just doesn’t support Zionism, and that really has to stop. I don’t know why you keep bringing her up, and Tucker.”
Owens, one of the country’s most popular podcasters, has spent the past two years spreading antisemitic conspiracy theories on her platform. She has called Jews “pedophilic,” argued that they oppress and murder Christians, and asserted that they are responsible for the trans-Atlantic slave trade.
Prejean Boller, a conservative activist and former Miss California, repeatedly pressed witnesses about Israel’s actions in Gaza and religious leaders on their views of Zionism, drawing audible boos from the audience and confusion from her colleagues. At one point she asked a Jewish activist if he would condemn Israel’s military response to Hamas’s Oct. 7, 2023, massacre across southern Israel, despite the hearing’s official focus on domestic antisemitism. Prejean Boller also donned a Palestinian flag pin on the lapel of her suit, telegraphing her support for the anti-Israel ideological cause.
“Since we’ve mentioned Israel a total of 17 times, are you willing to condemn what Israel has done in Gaza?” Boller asked Jewish activist Shabbos Kestenbaum.
During the hearing, she also accused Rabbi Ari Berman, president of Yeshiva University, of Islamophobia after he declared that anti-Zionism — the belief that Israel does not have a right to exist —is an antisemitic ideology. Berman argued that attempts to delegitimize the existence of the world’s sole Jewish state, while showing ambivalence toward the existence of dozens of Muslim states, indicates anti-Jewish sentiment.
Panel members repeatedly stressed that American universities and communities must do more to confront bias and ensure Jewish students can live without fear of harassment.
Members of the commission expressed visible surprise at Prejean Boller’s line of questioning and repeated downplaying of antisemitism. Kestenbaum took aim at Prejean Boller after she asserted that the young activist had conflated antisemitism with harboring anti-Israel sentiment.
“She decided that this should be a debate on Israel’s conduct in Gaza, which I’m not entirely sure how that affects American students being discriminated against,” Kestenbaum said, “given that there are hundreds of millions of Catholics, including some who are on this commission, speaking at this commission today, who would vehemently disagree with such a grandiose assertion.”
Spectators suggested that the hearing also spotlighted deeper fissures within the conservative movement. Prejean Boller’s impassioned defense of Owens and Carlson, who have spent the past few years peddling anti-Israel conspiracies, suggest that their narratives may be penetrating deeper into the Republican base. The hearing also raised questions about the White House’s vetting process for the commission.
A recent analysis by the Jewish People Policy Institute found that both Carlson and Owens dramatically increased the volume and intensity of negative content about Israel in 2025, with Owens also incorporating explicit antisemitic language and conspiracy narratives, including accusations of disproportionate violence and undue influence over US policy into her commentary.
Carlson, the former Fox News host whose podcast remains influential among conservative audiences, has in recent years amplified fringe voices, including figures such as white nationalist streamer Nick Fuentes. Carlson’s interviews have featured conspiratorial depictions of “Christian Zionists” as afflicted by a “brain virus,” and his platforming of extremists and Holocaust minimizers has drawn widespread condemnation from lawmakers and civil rights advocates across the ideological spectrum.
Some prominent conservative voices have demanded for Prejean Boller to resign or be removed from the commission, arguing that her views are counter to the mission of the initiative. Prejean Boller has repeatedly refused to relinquish her position, arguing that her Catholic faith does not allow for support of Israel and doing so would signal a surrender to “Zionist supremacy.”
However, conservative reporter and podcaster Laura Loomer stated that sources at the US State Department are pressing for the Trump administration to remove Prejean Boller from the panel.
“Carrie’s behavior is unacceptable and is not representative of the Trump administration’s values. We have asked the White House to take action,” Loomer posted on social media, attributing the quote to an unnamed State Department official.
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13-Year-Old Boy Brutally Assaulted in Paris in Second Antisemitic Attack in Less Than a Week
Tens of thousands of French people march in Paris to protest against antisemitism. Photo: Screenshot
In a shocking second antisemitic attack in less than a week, a 13-year-old boy in Paris was brutally beaten Monday by a knife-wielding assailant, prompting authorities to open a criminal investigation and step up security amid a rising tide of antisemitism.
On his way to a synagogue in Paris’s 18th arrondissement, the schoolboy was physically attacked by a group of five assailants who beat him, pressed a knife to his throat, called him a “dirty Jew,” and stole his belongings, the French news outlet Le Parisien reported.
According to the Paris prosecutor’s office, the victim was walking to a synagogue, clutching his kippah in his hand rather than wearing it for fear of being recognized, when five attackers confronted him; stole his AirPods, sneakers, and coat; and forced him to empty his pockets.
The boy also told authorities that he was shoved, punched in the face, and threatened with a knife to his throat before his attackers stole his belongings, shouting antisemitic remarks throughout the assault.
Local police have arrested and taken an 18-year-old suspect into custody after he was recognized during the assault by someone on a video call with the victim. The four other attackers remain at large as of this writing.
The prosecutor’s office has opened an investigation into armed robbery and armed violence, committed as a group and aggravated by discrimination, as authorities continue to work to identify and apprehend the remaining suspects.
This latest antisemitic attack marks the second such incident in less than a week, underscoring a growing climate of hostility as Jews and Israelis face a surge of targeted assaults.
Over the weekend, three Jewish men wearing kippahs were physically threatened with a knife and forced to flee after leaving their Shabbat services near the Trocadéro in southwest Paris’s 16th arrondissement, European Jewish Press reported.
As the victims were leaving a nearby synagogue and walking through the neighborhood, they noticed a man staring at them. The assailant then approached the group and repeatedly asked, “Are you Jews? Are you Israelis?”
When one of them replied “yes,” the man pulled a knife from his pocket and began threatening the group. The victims immediately ran and found police officers nearby. None of the victims were injured.
Like most countries across Europe and the broader Western world, France has seen a rise in antisemitic incidents over the last two years, in the wake of the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
According to the French Interior Ministry, the first six months of 2025 saw more than 640 antisemitic incidents, a 27.5 percent decline from the same period in 2024, but a 112.5 percent increase compared to the first half of 2023, before the Oct. 7 atrocities.
Last week, a Jewish primary school in eastern Paris was vandalized, with windows smashed and security equipment damaged, prompting a criminal investigation and renewed outrage among local Jewish leaders as targeted antisemitic attacks continued to escalate.
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Over 90% of American Jews Feel Less Safe After Recent Antisemitic Attacks, Survey Finds
A friend organized a vigil for Yaron Lischinsky and Sarah Lynn Milgrim, both Israeli embassy workers who were allegedly murdered by an anti-Israel activist, in Washington, DC on May 22, 2025. Photo: ZUMA Press Wire via Reuters Connect
Nearly all Jews in the United States feel less safe after a recent wave of antisemitic attacks, and the majority have changed their behavior over the last year as a result, according to a major new survey.
The American Jewish Committee (AJC) on Tuesday published its annual State of Antisemitism in America report, revealing a growing level of fear among American Jews — especially the 31 percent directly targeted by antisemitic hate themselves in the past year. Of those who reported being the target of antisemitism, 80 percent said they changed their behavior in response.
“We need Americans to wake up to the reality of what their Jewish neighbors are experiencing,” AJC CEO Ted Deutch said in a statement announcing the report.
The AJC’s researchers found that 91 percent of American Jews feel more unsafe in the country following last year’s antisemitic attacks against Pennsylvania Gov. Josh Shapiro’s residence in April and pro-Israel demonstrators in Boulder, Colorado in June, in addition to the slayings of Israeli embassy staffers Sarah Milgrim and Yaron Lischinsky at the Capital Jewish Museum in May.
Seventy-eight percent of survey respondents said they feel less safe as a Jewish person in the US because of Hamas’s Oct. 7, 2023, invasion of southern Israel. During the onslaught, Hamas-led Palestinian terrorists perpetrated the biggest single-day massacre of Jews since the Holocaust, killing 1,200 people and kidnapping 251 hostages.
“Right now, in America, when Jews gather, whether at synagogue or a community event, it’s routinely behind metal detectors and armed guards,” Deutch said. “No one in America should have to change their behavior because of what they believe, but that’s how most Jews are living their lives. What we’re asking for is what every other minority group expects in America: the freedom to be who we are without fearing for our safety.”
The report documents that 55 percent of Jewish respondents to the survey said they changed their behavior in response to fears of antisemitism, while 17 percent noted they have considered leaving the US in the past five years as a result of rising hate, an increase from 13 percent in 2024.
Majorities of American Jews are attuned to the threats of online hate and the dangers of the popular large language model (LLM) chatbots marketed as so-called “artificial intelligence,” including SpaceX’s Grok, OpenAI’s ChatGPT, and Anthropic’s Claude.
Seventy-three percent of American Jews who were surveyed said they have experienced online antisemitism, and 65 percent expressed concerns at either the “very” or “somewhat” levels that LLM chatbots will spread more bigotry against Jews.
In addition, 69 percent of American Jews worry that information and misinformation from LLMs will inspire antisemitic incidents, according to the data.
More American Jews surveyed in 2025 said they saw antisemitism on social media platforms than those in 2024. Jews reporting seeing antisemitism on billionaire Meta CEO Mark Zuckerberg’s Facebook social media website rose from 47 percent in 2024 to 54 percent last year, while those experiencing the hate on his Instagram photo-sharing app shot up from 32 percent to 40 percent.
American Jews seeking to enjoy online videos also reported rising bigotry targeting them on Alphabet’s YouTube (increasing from 27 percent to 38 percent) and Oracle’s TikTok (up from 18 percent to 23 percent).
The picture of life for younger American Jews is much more dire than for the middle-aged and elderly, with 47 percent of respondents 29 and younger saying antisemites had personally targeted them in the last year. This compares to 28 percent for Jews 30 and older.
The survey also affirms reports in recent years of increased antisemitism at the outposts of American academia.
Among Jewish college students, 42 percent said they experienced antisemitism while on campus, and 25 percent reported feeling or being excluded from a group or event because of their Jewish identity.
Jewish institutions remain widely under threat, with 28 percent of respondents saying that antisemites had targeted at least one synagogue, Jewish school, or community organization where they affiliated.
The survey also found that the protest slogan “globalize the intifada,” which references previous periods of sustained Palestinian terrorism against Jews and Israelis and has been widely interpreted as a call to expand such violence, provokes fear among 88 percent of Jewish respondents, with 27 percent saying they would feel “very unsafe” hearing the words. Among the general public, only 13 percent of respondents said they knew the phrase while 32 percent had heard the similar controversial war cry “from the river to the sea, Palestine will be free.”
More Americans (73 percent) knew the “Free Palestine” chant. The AJC noted that the alleged killer of Milgrim and Lischinsky “is reported to have shouted ‘Free Palestine’ during the shooting. The alleged attacker in Boulder is also reported to have yelled ‘Free Palestine’ as he threw a Molotov cocktail at the crowd of people gathered to support hostages held by Hamas in Gaza, ultimately leading to the death of 82-year-old Karen Diamond.”
In a parallel survey the AJC conducted of the American general public, researchers found that 70 percent of respondents called antisemitism a problem, 63 percent said it had increased since Hamas’s Oct. 7 atrocities, and 45 percent had seen or heard an antisemitic incident in the last 12 months.
Deutch on Tuesday highlighted some of the key findings in an op-ed published by the New York Post announcing the report.
“Among Americans who know a Jewish person, only 54 percent said they had personally seen or heard one or more antisemitic incidents in the last year,” Deutch wrote. “Among those who don’t know any Jews? Thirty-two percent.”
Deutch continued, “I am not advocating for special attention or treatment for my community. I’m calling for, rather, the same care, awareness, and collective outrage we would rightly see if these daily assaults were being made against members of any other religious or ethnic group in the United States.” He warned that “the fortress of metal detectors and bulletproof glass we’ve built around the Jewish community is a physical sign of the deep cracks undermining the foundation of our society.”
Holly Huffnagle, the AJC’s director of antisemitism policy, warned in a statement that tolerating the spread of antisemitism “corrodes social trust, legitimizes extremism, and weakens the democratic institutions that protect everyone, making a clear, dedicated government response not just optional, but necessary.”
The AJC’s survey took place between Sept. 26 and Oct. 29, 2025. Researchers drew data from responses provided by 1,222 Jews, ages 18 and up, as well as 1,033 adults in the general population. The margin of error for Jewish respondents was +/-3.7 percent while for the general population it was 3.4, at a 95 percent confidence level.