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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.
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For Orthodox women, or those who find men in yoga studios ‘gross,’ a refuge in Brooklyn
It’s Friday morning in Hasidic Crown Heights, just two blocks away from the Chabad-Lubavitch World Headquarters, and we are doing cat-cows. In cat pose, I hunch my back and pull my chin to my chest, letting gravity pull my ponytail to the ground. In cow, I pull my shoulders back, look up, and scan the room. For some, this class at Vessel Studios is a final meditative moment before a hectic day of shopping, cooking, and otherwise preparing for Shabbat. But as I look around, it’s impossible to tell which of my fellow cows is Orthodox and which is not. Save for the headscarves that some of the Hasidic women are wearing, heathens and believers alike are dressed in more or less matching uniforms of leggings and sports bras.
Ordinarily, this class would be taught by the owner of the studio, Riki Rosenthal, but she is extremely pregnant and has thus joined as a participant rather than a teacher. A Crown Heights native, Rosenthal grew up Hasidic and took her first yoga class when she was 19, an age where wearing leggings at the Crunch Gym in Prospect Heights without a skirt on top still felt like a rebellious act. Now, she identifies as a “non-frum Lubavitcher” — a phrase that captures the dual reality that she no longer conforms to an Orthodox lifestyle, but still identifies strongly with the culture in which she grew up.
“Chabad supersedes being religious in a way; it’s a culture that I will always connect to,” she said. Aside from a stint in Manhattan in her 20s, she has never lived anywhere other than Crown Heights. By founding a yoga studio that caters to women only, she has created a space where students, regardless of their religious beliefs or lack thereof, can exercise without the influence of men, whether for tznius, for the sisterly environment, or simply because, like Rosenthal, they believe “yoga studios with men are gross.”
In September 2020, 12 years after she took off her skirt to work out at Crunch, at a time when many studios were still closed because of COVID, Rosenthal started teaching yoga in her apartment. Two years later, she opened Vessel in the basement of a townhouse on Eastern Parkway. Signing a lease for her own studio was a big move, she said, but “there’s this part of being Chabad that makes you feel invincible.”
The studio has a soothing, sage green aesthetic, small lamps placed around the room provide soft lighting, and instructors often burn incense. There’s even a drawer with extra tichels — headscarves — in case anyone forgot theirs (though recently it had been emptied in anticipation of heavy rain and possible flooding, and hadn’t been restocked when I visited).
Rosenthal sometimes hears from would-be yoginis wanting to know if yoga is “kosher.” She feels unqualified to answer that question, especially since she “doesn’t totally subscribe to kosher.” Still, what she teaches is an Americanized brand of yoga that goes light on the Sanskrit, so that students don’t feel like they’re committing the sin of worshipping a false idol. “None of my teachers really talk about any of the yogic deities,” she said. “I try to keep it very neutral because I don’t really want to piss anyone off.”
Still, here on Eastern Parkway, as our Friday morning class comes to a gentle close, our instructor, Rachel Sherman, ends it with a “namaste” along with a “Shabbat shalom.”
For Sherman, who grew up Reform in Dallas, teaching yoga at Vessel has challenged the stereotype of Hasidic women — at least, Lubavitcher women — as quiet and demure. “A lot of my students speak, like, five languages. Most of them have careers,” she said. She admires what she views as their extreme confidence: “Total beginners will come to yoga and go straight to the front row,” she said. “No one’s afraid to tell me if they hate the incense, or if they need the temperature of the room different, and as someone who leans a little more people-pleasy, I appreciate a straight shooter.” She said she’s also impressed by how quickly women start doing yoga again after giving birth.
Maia Levy, a member of the Crown Heights Lubavitch community, was a near-total beginner when she started coming to Vessel. She said she wasn’t intimidated, though; she understood quickly that Vessel was the kind of place where “everyone is at their own pace” and “if you need to be in child’s pose for, like, 20 minutes, that’s fine.”
Earlier this year, Levy gave birth to her first child. She attended prenatal yoga at Vessel while pregnant, and returned to class a mere six weeks after giving birth. Sure, she might spend a little more time in child’s pose than before, but in a women’s-only yoga studio in a community that puts a heavy emphasis on motherhood, no one bats an eye. “I was, like, itching to get back,” she said.
The post For Orthodox women, or those who find men in yoga studios ‘gross,’ a refuge in Brooklyn appeared first on The Forward.
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The measles outbreak and the skepticism about vaccines
אַ פּאַציִענט מײַנער אין מײַן קליניק האָט מיר געװיזן אַ בילד פֿון אַ פּלימעניק מיט אַ מאָדנעם אױסשיט. „קען דאָס זײַן מאָזלען?“ האָט ער געפֿרעגט, אומבאַרויִקט. מיט פֿינף יאָר צוריק, מיט צװײ יאָר צוריק, װאָלט איך אים געזאָגט אַז דאָס איז שיִער נישט אוממעגלעך. הײַנט אָבער לײענט מען קאָשמאַרן װעגן קינדער װאָס שטאַרבן אַװעק פֿון אַ קראַנקײט װאָס האָט פֿריִער געהאַלטן בײַם עלימינירט װערן. װאָס איז געשען?
אין די שפּעטע 1950ער און פֿריִע 1960ער יאָרן, זײַנען צװײ מאָל אַזױ פֿיל קינדער געשטאָרבן פֿון מאָזלען װי פֿון פּאָליאָ. די ערשטע פּראָבע פֿון אַ מאָזלען־װאַקצין האָט מען אַדורכגעפֿירט אין 1960. אַז מע קוקט אױף דער דאָזיקער טאַבעלע, אונטן, זעט מען אַז די צאָל פֿאַלן זײַנען היפּש אַראָפּגעפֿאַלן בײַם אַדאָפּטירן דעם װאַקצין. (מע קען אױך פֿאַרגלײַכן מיט בריטאַניע, װוּ דעם װאַקצין האָט מען אײַנגעפֿירט מיט אַ 20 יאָר שפּעטער, און די צאָל פֿאַלן איז געבליבן מער װײניקער אַ הױכע ביז דעמאָלט, אין פֿאַרגלײַך מיט די פֿש״אַ.)
הײַנט זעט מען װידער מאָזלען: נישט נאָר די בולטסטע סימנים דערפֿון — דעם אױסשיט װאָס הײבט זיך אָן אױפֿן קאָפּ און גײט װײַטער אַראָפּ, ביז די פֿיס, אָדער די בלױלעכע פּינטעלעך אױף דער אינעװײניקסטער הױט פֿון מױל — נאָר אױך די סכּנות װאָס זײַנען גאַנץ רעאַל כאָטש קומען פֿאָר װײניקער, מוח־אינפֿעקציעס און טױט. אין 2023 זײַנען געװען 58 פֿאַלן מאָזלען אין די פֿאַראײניקטע שטאַטן; אין 2024 — 285; אין 2025 — 2,289, און אין 2026, ביזן 27סטן אױגוסט — 2,903 פֿאַלן.
אין 2025 זײַנען דרײַ קינדער אין אַמעריקע געשטאָרבן פֿון מאָזלען, און ביז איצט אין 2026 זײַנען צוויי קינדער געשטאָרבן, כאָטש די טראָמפּ־אַדמיניסטראַציע, בײַנאַנד מיט דער דירעקטאָרין פֿון פֿעדעראַלן סי־די־סי, עריקאַ שוואַרץ, האָבן אָפּגעמעקט יענעם ציפֿער פֿון פֿעדעראַלן װעבזײַטל.
די סיבות פֿאַר װאָס מע װאָלט געװאָלט באַהאַלטן יענעם ציפֿער דעקן זיך מיט די סיבות פֿאַרן נעגאַטיװן צוגאַנג צו װאַקצינען װאָס הערשט אין דער איצטיקער רעגירונג. װאָס אַן אמת, כאָטש מע האָט ליב צו באַשולדיקן דעם פּרעזידענט אין אַנטי־װאַקציניזם, איז אַזאַ צוגאַנג אױך אַ סך מער פֿאַרשפּרײט אין אַנדערע לענדער. אױך אין קאַנאַדע שטײַגט די צאָל פֿאַלן מאָזלען און דעם אַנטי־װאַקציניזם שטיצט מען מער אין דער עפֿנטלעכקײט. הײסט עס אַז טראָמפּ, און דער נעגאַטיװער צוגאַנג פֿונעם געזונט־סעקרעטאַר ראָבערט קענעדי לגבי װאַקצינען, זײַנען נאָר סימפּטאָמען פֿון אַ ברײטערער גלאָבאַלער טענדענץ.
בכלל װילן אַ סך הײַנטיקע רעגירונג־פֿירער איבער דער װעלט אײַנצױמען די מאַכט און דעם גרײך פֿון דער מלוכה. זײער טענה גײט אין דעם, אַז די מלוכה מישט זיך כּלומרשט צו פֿיל אַרײַן אינעם לעבן פֿון מענטשן. דאָס איז געקניפּט און געבונדן מיט אַן אַזוי־גערופֿענעם פּאָפּוליזם. אַזעלכע אָנפֿירערס װילן שטיצן „דאָס פֿאָלק“ קעגן „דער עליטע.“
צום באַדױערן רעכנט „די עליטע“ אַרײַן מענטשן װאָס זײַנען יאָ מומחים אין געװיסע געביטן װאָס דאַרפֿן יאָ אַ ספּעציאַליזירטן צוגאַנג. און „דאָס פֿאָלק“ װאָס די דאָזיקע אָנפֿירערס שטיצן איז אָפֿט מאָל נאָר דער טײל פֿאָלק װאָס שטיצט יענע פֿירערס. (מע זעט נישט קײן איניציאַטיװן פֿון די דאָזיקע אַנטי־װאַקצין־רעגירונגען צו שטיצן אַנדערע אַספּעקטן פֿון עפֿנטלעכן געזונט. פֿאַרקערט, די קאַמפּאַניע לטובֿת געזינטערע שפּײַזן פֿון קענעדי איז מערסטנס אַן אופֿן צו באַשלדיקן יחידים אין זײערע דיִעטעטישע טעותן.)
די דאָזיקע אידעאָלאָגיִעס העלפֿן דערקלערן פֿאַר װאָס „פּאָפּוליסטישע“ אָנפֿירערס אין אַ צאָל לענדער טרעטן אַרױס קעגן דאָקטױרים, קעגן פֿאָלקסגעזונט, קעגן װאַקצינען, נאָר פֿון דער אַנדערער זײַט, ניצן זיי יאָ די מאַכט פֿון דער מלוכה זיך אַלײן צו באַרײַכערן און באַשיצן.
די דאָזיקע טענדענצן שפּיגלען זיך אױך אָפּ אין די מײנונגען נישט בלויז פֿון די פֿירערס, נאָר אױך פֿון סתּם מענטשן פֿון אַ גאַנץ יאָר. יעדע װאָך זע איך אַ סך פּאַציענטן אין מײַנע קליניקן אין באַלטימאָר װאָס זײַנען סקעפּטיש לגבי װאַקצינען אָדער זײַנען אַקטיװ דערקעגן.
פֿאַר װאָס װיל מען זיך נישט װאַקצינירן? װעגן דעם האָט מען אַדורכגעפֿירט אַ צאָל שטודיעס, נאָר אױף אײן פֿוס איז װיכטיק צו דערקענען אַז דאָס נישט װאַקצינירן זיך מײנט נישט אַז מע װיל נישט. דאָס לעבן איז קאָמפּליצירט, אַ סך פֿאָדערונגען קאָנקורירן איינע מיט דער צווייטער, און אױב מע דאַרף פֿאָרן צום דאָקטער, אין אַ געװיסער שעה, און צאָלן אַפֿילו בלױז אַ פּאָר דאָלער, קען דאָס אױך זײַן אַ מניעה. (שטעל זיך פֿאָר אױב מע האָט קלײנע קינדער אױך, אָדער עס פֿעלט אַ טראַנספּאָרט־מיטל, אָדער די ריכטיקע שפּראַך.) מיט אײן װאָרט, מענטשן טוען וואָס ס׳איז זיי גרינגער.
אָבער עס זײַנען אױך דאָ מענטשן װאָס זײַנען נישט זיכער אַזױ צי אַזױ װעגן װאַקצינען, זײ פֿילן זיך אין אַ קאָנפֿליקט. מע האָט נישט קײן צוטרױ צו דער רעגירונג, מע האָט מורא פֿאַר די בײַ־עפֿעקטן (װאָס עקזיסטירן יאָ), מע האָט זיך אינאָפֿרמירט מיט פֿאַלשע ידיעות.
אַ בײַשפּיל װאָס קער אינטערעסירן די פֿאָרווערטס־לײענערס איז אַנשי שלומנו, די חסידישע קהילות אַרום דער װעלט, װוּ װאַקצין־סקעפּטיציזם איז אױך אַן ענין. כאָטש מע זאַמלט נישט קײן דאַטן אין די אַמעריקאַנער צענזוסן באַזירט אױף רעליגיע, קען מען זען, למשל, פֿון די מאַפּעס בײַם ניו־יאָרקער געזונט־דעפּאַרטמענט, אַז אין די געגנטן װיליאַמסבורג און באָראָ־פּאַרק, למשל, איז דער פּראָצענט װאַקצינירטקײט װײניקער.
די סיבות פֿאַר װאָס טײל חסידים זײַנען נישט איבערצײַגט צו װאַקצינען זײערע קינדער זײַנען ענלעך אױף סיבות פֿון אַנדערע אַזעלכע איבער דער װעלט: אַ שטײַגנדיקן אומצוטרױ צו דער רעגירונג אין אַ תּקופֿה פֿון עקאָנאָמישער און געזעלשאַפֿטלעכער אומזיכערקײט.
װען עס רעדט זיך וועגן געזונט־באַשלוסן, פֿאָלגט מען אָפֿט מאָל נישט די עצה פֿונעם דאָקטער, נאָר גיכער וואָס עס זאָגט אַ קרובֿ אָדער אַ גוטער־פֿרײַנד. אױב עס מאַכט זיך אַ שװעריקײט אָדער אַן אומבאַקװעמלעכקײט אַרום װאַקצינען, קען געמאָלט זײַן, אַז מע װעט נאָכמאַכן די מענטשן װאָס מע קען פּערזענלעך און מיט װעלכע מע פֿאַרברענגט אַ סך צײַט.
מעדיצינישער עטיקערס הײבן אַרױס די װיכטיקײט פֿון „פֿרײַען אױסקלײַב“ װעגן געזונט־באַשלוסן, נאָר אַ סך פֿירעכצן װאָס זײַנען אָנגענומען אין אונדזערע געזעלשאַפֿטן און קהילות זײַנען נישט גוט דורכגעטראַכט — אַרײַנגערעכנט פֿירעכצן װאָס שטיצן דעם עפֿנטלעכן געזונט. דאָס טראָגן שיץ־פּאַסן, למשל, אָדער דאָס פֿאָרן פּאַמעלעכער ווי די מאַקסימאַלע גיכקײט, אָדער דאָס נישט רײכערן אין עפֿנטלעכע ערטער, דאָס פֿאַרזיכערן געזונטע שפּײַזן און װאַסער־קאַנאַליזאַציע — דאָס אַלץ זײַנען דערגרײכונגען פֿון פֿאָלקס־געזונט װאָס זײַנען באַזירט אױפֿן מבֿינות פֿון רעגירונג־עקספּערטן, נישט יחידישע באַשלוסן װאָס מע דאַרף װידער נעמען יעדן טאָג פֿון דאָס נײַ.
ווען מע לעבט אין אַ געזעלשאַפֿט דאַרף מען, פֿאַרשטייט זיך, אָננעמען געװיסע אַחריותן לטובֿת דעם כּלל. װען איך װאָלט געדאַרפֿט איבערצײַגן אַלע מײַנע פּאַציענטן אײנציקװײַז װעגן װאַקצינען װאָלט געװען אוממעגלעך צו דערגרײכן די באַשיצונג װאָס מע דאַרף פֿאַר דער גאַנצער באַפֿעלקערונג. לאָמיר האָפֿן אַז דעם עפֿנטלעכן געזונט, באַזירט אױף װיסנשאַפֿטלעכע פֿאַקטן, װעט אונדזער געזעלשאַפֿטלעך װײַטער שטיצן.
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Poll shows two-thirds of U.S. Jewish voters will favor Democrats in November
(JTA) — Two-thirds of Jewish voters plan to vote for Democrats in the coming midterms, according to a poll published Wednesday, in a sign that roiling tensions in the party over Israel have barely budged its status as the political home favored by a substantial majority of Jews.
The poll by the Jewish Voters Research Center, which is led by prominent Jewish Democrats, showed that 67 percent of respondents planned to vote for Democratic congressional candidates in November, and that 26 percent said they would vote for Republicans.
Itreflected other polling since the Oct. 7, 2023 deadly Hamas attacks on Israel, showing increased concern about antisemitism and about Israel.
Asked to rank their top two issues going into the voting booth, respondents made antisemitism third, after affordability and the future of democracy. Israel ranked fifth.
Much of the recent Jewish community anxiety about antisemitism and Israel has been directed at Democrats, who have elevated a number of strident Israel critics in primaries this season, including a number who refuse to recognize Israel’s right to exist as a Jewish state. Additionally, a number of candidates have faced Jewish community criticism for appearing with social media influencers accused of peddling antisemitic tropes.
Still, the high ranking of concerns about democracy are huge unfavorables for President Donald Trump – and his vice president, JD Vance – who at times has been hostile to Israel and who has maintained close relationships with figures who have drawn accusations of antisemitism – suggests that Republicans are stumbling in seizing the moment of Jewish disaffection with Democrats.
Asked to rate candidates on an unfavorability scale, Trump scored 75 out of 100; Vance scored 82.
Israeli Prime Minister Benjamin Netanyahu, who has been fiercely criticized by Democrats for his conduct of the war in Gaza, scored 67 on the unfavorability scale.
Since the 1930s, Jews have voted consistently in two-thirds majorities for Democrats, with peaks in the 2000 election, when some polling showed close to 80 percent of Jewish voters favored a ticket that had the Jewish senator, Joe Lieberman, as running mate to Al Gore.
There was some movement toward Republicans in 2012, when moderate Mitt Romney was the GOP presidential nominee facing President Barack Obama, but Trump’s election in 2016 reversed those gains.
The survey was conducted by GBAO Strategies, a polling firm that works with liberal groups and with Democrats. For this poll, it reached 800 Jewish voters via text from Aug. 26-Sept. 1 and has a margin of error of 3.5 percentage points.
This article originally appeared on JTA.org.
The post Poll shows two-thirds of U.S. Jewish voters will favor Democrats in November appeared first on The Forward.
