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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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Netherlands Boosts Security Funding for Jewish Institutions Amid Surge in Antisemitic Attacks
Police outside a Jewish school following an explosion that caused minor damages, in Amsterdam, Netherlands, March 14, 2026. Photo: REUTERS/Piroschka van de Wouw
The Netherlands is significantly boosting security funding for Jewish communities amid a relentless surge of antisemitic incidents, as synagogues, schools, and cultural institutions across the country face escalating threats and authorities move to reinforce protection in response to growing alarm.
During a parliamentary session on Tuesday, Dutch Justice and Security Minister David van Weel announced an additional €700,000 in the 2026 security budget to safeguard Jewish buildings and institutions nationwide, raising total annual funding to €2 million in response to a sustained wave of antisemitic incidents.
Van Weel explained these funds will support security at synagogues, Jewish schools, cultural institutions, and public events, noting that the existing €1.3 million allocation had already been exhausted in 2025, leaving dozens of applications unfunded, with further demand expected this year.
“The additional funding is intended to strengthen protection for the Jewish community and reinforce its sense of security,” the Dutch official said.
Het veiligheidsfonds voor Joodse scholen, instellingen en evenementen verhoog ik met €700.000 naar €2 miljoen per jaar.
Hiermee kunnen Joodse instellingen nog beter worden beschermd en hoop ik het veiligheidsgevoel van de Joodse gemeenschap in Nederland te versterken. pic.twitter.com/FhGnoE8eQl
— David van Weel (@ministerjenv) April 22, 2026
Van Weel’s announcement came in the wake of a series of antisemitic attacks last month, including small explosions at a synagogue in Rotterdam, a second blast two days later at a Jewish school in Amsterdam, and a third near a Zuidas office building housing the Bank of New York Mellon.
During Tuesday’s session, lawmakers also reviewed proposals from an antisemitism taskforce aimed at strengthening protections for Jewish students and staff in higher education, alongside broader measures to counter rising hate incidents on campuses.
Mirjam Bikker, leader of the ChristenUnie, a Dutch Protestant political party, called for the government to fully cover security costs at Jewish institutions, describing the current system — under which synagogues and schools are expected to fund their own protection — as “a fundamental reversal of responsibility.”
Like most countries across Europe and the broader Western world, the Netherlands has seen a shocking rise in antisemitic incidents over the last two years, in the wake of the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
According to newly released figures, Dutch authorities reported antisemitism remained at alarmingly high levels across the country last year, with 867 registered cases in 2025 — virtually unchanged from the 880 incidents recorded the previous year.
Even though Jews make up less than 0.3 percent of the Dutch population, anti-Jewish hate crimes account for 26 percent of all discrimination cases.
Eddo Verdoner, the Dutch national coordinator for combating antisemitism (NCAB), said the data reflects a worrying normalization of antisemitic incidents.
“We have been recording hundreds of antisemitic incidents each year for years now. What I fear is that we are slowly getting used to figures that are unacceptable, that hatred is becoming the new normal,” Verdoner said in a statement.
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AIPAC Slightly More Popular Than Democratic Party, Poll Finds
Crews prepare the stage at the annual AIPAC Policy Conference in Washington, DC, March 6, 2018. Photo: Reuters / Brian Snyder
A new survey reveals that the American Israel Public Affairs Committee (AIPAC), the premier pro-Israel lobbying group in the US, may be viewed more favorably than the Democratic Party itself amid ongoing debate over whether liberal candidates should continue engaging with the organization.
According to an April 2026 national survey conducted by Echelon Insights, AIPAC posts a net favorable rating that indicates the group is slightly more favorable than the Democratic Party. Per the poll, 18 percent of respondents view the organization positively and 25 percent view the organization negatively. Meanwhile, 27 percent have no opinion of the lobbying group.
Conversely, 42 percent of Americans have a positive opinion of the Democratic Party, according to the poll, and 52 percent have a negative opinion.
AIPAC and the Democratic Party therefore have net favorable ratings among the public of -7 and -10, respectively.
While Democrats remain one of the two dominant political coalitions in the United States, their favorability has been weighed down in part by intensifying internal divisions, including over US policy toward Israel. The liberal wing of the party has grown increasingly hostile toward the Jewish state amid the war in Gaza, with far-left members pushing the party to establish an anti-Israel posture and falsely accusing the Jewish state of committing “genocide” against Palestinians.
AIPAC, by contrast, occupies a different space in the public mind. As a single-issue advocacy organization focused on strengthening US–Israel relations, it does not carry the same ideological baggage or breadth of policy responsibility as a national party.
However, as the war in Gaza deteriorated the popularity of Israel within the Democratic base, AIPAC became the target of scrutiny by party activists seeking to isolate the Jewish state. In primary competitions across the country, Democratic contenders have scrambled to distance themselves from AIPAC, oftentimes publicly vowing not to accept any funding or assistance from the group.
Yet the polling from Echelon Insights suggests that this elite-level conflict has not translated into widespread public backlash against the organization itself, with 57 of respondents saying they either never heard of the group or have no opinion of it.
Indeed, although AIPAC has become unpopular, polling suggests that the organization has low salience with the general public. Few voters have strong opinions about it compared to other issues, suggesting that outsized attention has been given by progressive politicians and activists to the lobbying group.
Little evidence indicates that affiliation with AIPAC is an electoral liability within Democratic primaries. In March, several anti-Israel candidates lost to AIPAC-backed opponents, including Cook County Commissioner Donna Miller successfully winning the Illinois 2nd Congressional District race and former Rep. Melissa Bean winning the contest for the Illinois 8th Congressional District.
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Israel Estimates US Blockade of Strait of Hormuz to Slash Iran Oil Exports by 80%
A vessel at the Strait of Hormuz, off the coast of Oman’s Musandam province, April 12, 2026. Photo: REUTERS
As Iran struggles to rebuild damaged military and energy infrastructure amid the current ceasefire, Israel estimates that a US naval blockade of Iranian ports will slash the regime’s oil exports by roughly 80 percent, nearly severing one of Tehran’s last remaining economic lifelines.
According to Israeli security assessments, the US closure of the Strait of Hormuz — a critical global energy chokepoint through which about one-fifth of the world’s oil supply passes — triggered an immediate and dramatic collapse in Iran’s revenue that will lead to a loss of more than $1 billion a month, Walla reported.
US President Donald Trump has claimed the regime is losing about $500 million a day as a result of the blockade. Some experts, such as Miad Maleki of the Foundation for Defense of Democracies think tank, have put the figure at roughly $450 million lost in daily economic activity for Iran.
Regardless of the specific amount, given that energy exports remain the backbone of the regime’s economy, what is left of oil revenues now amounts to little more than a fragile lifeline keeping Tehran temporarily afloat as financial pressure continues to mount.
Even with the naval blockade in place, Iranian authorities have managed to maintain a limited flow of exports by transporting oil from inland production fields to the Gulf of Oman through the multi-billion-dollar Gura–Jask pipeline, an overland route that moves roughly 300,000 barrels per day to global markets.
Israeli officials assess that the blockade and resultant shortfall for Tehran could set off a chain reaction of disruptions, including the shutdown of entire segments of the oil industry.
They also point to severe damage across Iran’s petrochemical and defense sectors, which together have cost an estimated 100,000 jobs at multiple levels, arguing that the cumulative impact is pushing the Iranian regime into a corner.
After repeated efforts to bring Iran back to the negotiating table, the Trump administration escalated pressure on Tehran earlier this month by imposing a naval blockade on vessels entering or leaving Iranian ports through the Strait of Hormuz, aiming to force a deal that would bring an end to the conflict.
Since the start of the war earlier this year, Iran has used control over the Strait of Hormuz as a major source of leverage, militarizing the waterway and sharply restricting maritime traffic through one of the world’s most critical shipping corridors.
Iran has also signaled it intends to maintain control over the strategic shipping lane even after the war ends, potentially imposing transit fees framed as compensation for wartime damage.
After Trump extended the ceasefire indefinitely on Tuesday to allow for renewed diplomatic efforts, it now remains to be seen whether Iran will agree to return to negotiations, as questions persist over whether both sides can bridge widening differences to restart talks.
According to The New York Times, US officials previously proposed a 20-year halt to Iranian uranium enrichment, which Iranian negotiators countered with a five-year suspension that Washington rejected. The White House has also reportedly insisted that Iran dismantle major enrichment sites and surrender more than 400 kilograms of highly enriched uranium.
Even as the regime faces one of its most severe economic crises in decades, Iranian authorities have continued pouring billions into rebuilding military and nuclear infrastructure and supporting regional proxy forces, prioritizing strategic confrontation with Israel over urgent domestic needs such as the country’s worsening water crisis.
The regime has spent billions of dollars supporting its terrorist proxies across the Middle East and operations abroad, with the Quds Force, Iran’s elite paramilitary unit, funneling funds to the Lebanese group Hezbollah, in defiance of international sanctions.
According to the US Treasury Department, Iran provided more than $100 million per month to Hezbollah in 2025, with $1 billion representing only a portion of Tehran’s overall support for the terrorist group, using a “shadow financial system” to transfer funds to Lebanon.