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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.
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What It’s Like in Israel — During ‘Operation Lion’s Roar’
An Israeli air defense system intercepts a ballistic missile barrage launched from Iran to central Israel during a missile attack. Photo: Eli Basri / SOPA Images via Reuters Connect
I haven’t been sleeping much.
It starts with an (intentionally) obnoxious screech on your phone that overrides all your “leave me alone” settings, and harangues you that a missile alarm has gone off. The radar and satellite tech behind this disruptive howl is almost magical, but in the moment, no one cares.
Then the promised air raid sirens sound all around: you have 90 seconds to reach a bomb shelter.
Fortunately, there’s a bomb shelter in my building. Some aren’t so lucky: they run down the block to public shelters, or to Tel Aviv’s new underground subway, which was built with this exact scenario in mind.
The attacks come in waves of an hour or two.
Imagine having a baby that wakes you up all day and night, except instead of a baby it’s a homicidal Islamist regime, and instead of wanting to be changed or fed, it wants to kill you.
Emergency notifications from the Israeli Home Front Command indicating the approach of Iranian missiles. Photo: Daniel Pomerantz.
Israel has the most advanced, multi-layered missile defense system in human history, but it’s only about 88% effective — and that remaining 12% takes out entire apartment buildings. Iran already claimed its first victims in Israel and across the region.
This war is horrible, but there are many reasons Israel needed to wage it:
1. Iran is developing nuclear weapons.
This isn’t some Iraq era claim of “WMDs” — we know this is true because (among other reasons) Iran essentially says so. The regime very publicly insists on enriching uranium up to levels that have no possible use other than making warheads, all while paradoxically claiming “peaceful purposes.”
And if all that weren’t enough, Iran hides its “peaceful” nuclear program hundreds of feet under a mountain. Make of that what you will.
2. Iran is also developing ICBMs (intercontinental ballistic missiles) capable of reaching the United States. We know this because (again) the regime says so. A lot. They brag about it. This is not a question mark.
3. Iran’s terror proxies have killed thousands of Americans, Israelis, Europeans, and Arabs, including the Beirut barracks bombing that took the lives of 220 US Marines, and the unimaginable October 7 Massacre in Israel. Claiming that the work of proxies isn’t “really” Iran’s doing this is like hiring a hitman and then claiming that you didn’t “personally” murder anyone.
4. Of course, the greatest victims are the Iranian people, 80% of whom want to overthrow the regime — after 47 years of unimaginable suffering. This regime murdered thousands of its own people just last month, most for protesting, some for using Star Link terminals.
We seem to forget that military might can be used appropriately and effectively.
For every nightmare of intervention, such as Iraq or Afghanistan, there are also success stories, such as Libya, Kosovo, and most recently, Venezuela. And this isn’t even “intervention,” this is self defense. The regime’s President Masoud Pezeshkian declared in December, “we are in a full-fledged war with America, Israel, and Europe,” as Iranian officials continued to scream “Death to America” in the halls of Parliament, and on the streets.
And Iran puts its money where its mouth is: backing up its homicidal rhetoric with actual homicide. Lots of it.
Iran is now spreading a distorted history, claiming that all of its problems can be traced to America. That isn’t true: it’s a psyop, designed to weaponize our democracy against us. One can debate whether America should have helped affect a coup in Iran in 1953, but the leadership America helped bring to power back then (the “Shah”) is the very same leadership whose return the Iranian people are now risking their very lives to demand. America and the Iranian people are completely aligned in this, and the death of Ayatollah Khamenei was met by cheers and celebrations.
Genocidal maniacs have a way of telling us exactly what they plan to do: we ignored Hitler in the run up to World War II, we ignored Al-Qaeda in the years before 9/11, and we now ignore Iran at our peril.
But we’re not ignoring Iran.
We must hope that the people of Iran are ready to take back their country, and institute a new, organized government. It is entirely possible that Iran, the Middle East, and the world at large are on the verge of greater peace and stability than we have seen, or even imagined, in any of our lifetimes.
But we aren’t there yet, and we need the united support of all our allies, and our entire democracy, in order to succeed.
Daniel Pomerantz is the CEO of RealityCheck, an organization dedicated to deepening public conversation through robust research studies and public speaking.
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Family of Former FBI Agent Robert Levinson Demands Iran Be Held ‘Accountable,’ Return His Remains
People walk near a mural featuring images of Iran’s Supreme Leader Ayatollah Ali Khamenei and leader of Iran’s 1979 Islamic Revolution Ayatollah Ruhollah Khomeini, on a street in Tehran, Iran, Feb. 17, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
The family of former FBI agent Robert Levinson, who disappeared in Iran in 2007 and is believed to have died while in Iranian custody, is calling on the Trump administration to make sure Tehran returns his remains and is held “accountable” for its actions following this weekend’s US-Israel airstrikes on the Islamic Republic.
Washington has maintained that Levinson, a retired FBI special agent, was taken by Iranian officials on March 9, 2007, while working as a private contractor for the CIA on the Iranian island of Kish, where he had traveled to meet a source. His family was never informed of what officially happened to the American citizen, but in 2020, the US government officially concluded he had died while in Iran’s custody. The details and circumstances surrounding his death remain unknown. Levinson was a father of seven children.
Levinson’s family issued a statement, shared on social media, following Saturday’s killing of Iranian Supreme Leader Ayatollah Ali Khamenei in the US-Israel airstrikes.
“For nearly 19 years, Iran has lied, obstructed, and refused to answer for the kidnapping, detention, and death of our father, Robert Levinson,” the family said in its statement. “Ayatollah Ali Khamenei led the regime responsible for these crimes. His death does not erase what Iran did to our father, and it does not end our fight for accountability. But it is a significant moment for our family and for every family that has suffered at the hands of this regime’s hostage-taking and wrongful detention.”
“Now Iran must do what it has refused to do for nearly two decades: provide full accountability for what happened to our father, return his remains to our family, and disclose the truth about his kidnapping, imprisonment, and death,” they added. “Our family will not stop demanding the truth. And we will not stop demanding justice.”
The family also expressed gratitude to US President Donald Trump and Secretary of State Marco Rubio “for using the power of the United States to confront Iran and to hold it accountable, including by recognizing and addressing Iran’s long-standing practice of wrongful detention.”
Levinson’s son, Dan Levinson, talked to “Fox & Friends” over the weekend about the need for the Trump administration to pressure Iran to take accountability.
“We’re just looking for answers. We still don’t know what exactly happened to him,” the younger Levinson said of his father. “There was no person more responsible for my father’s fate than Ayatollah Khamenei. At any time he could have waved his hand and had my dad released. He chose not to. We begged and pleaded. We sent so many letters. I went over there twice asking for a meeting and his people rebuffed us. Ignored us.”
Levinson said there is still a $25 million reward for information leading to the recovery and return of his father’s remains.
In March 2025, the United States imposed sanctions on three Iranian intelligence officers for their alleged involvement in Levinson’s disappearance.
In December 2020, the US Treasury Department’s Office of Foreign Assets Control sanctioned two other Iranian officials who are accused of authorizing Levinson’s 2007 abduction. The FBI released posters seeking information about them last year.
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The Jewish space lasers are real — well, kind of
Everyone made fun of Marjorie Taylor Greene when she said that Rothschild-funded space lasers had caused forest fires.
But, as it turns out, the space lasers are real. Well, sort of. They aren’t starting forest fires or causing major weather events, as Greene claimed in her post. Israel does, however, have a laser that shoots in the general direction of space. But that’s enough for some conspiracy theorists to feel vindicated.
“No longer a ‘Conspiracy Theory.’ Israel just used a Directed Energy Weapon (DEWs),” reads one viral tweet about the lasers. “During Biden’s term the media worked relentlessly to Fact Check these weapons as conspiracy theories.”
Indeed, as Israel and Iran exchanged missiles over the weekend, videos circulated online purporting to show Israel shooting down missiles using a laser. In the video, missiles launched by Hezbollah from southern Lebanon, near the border with Israel, appear to flame out moments after taking off. (Israel has yet to officially confirm that the rockets were shot down by lasers, and the videos aren’t definitive; the missiles could have been defective and burned out on launch.)
But it is true that Israel has been working on defensive lasers for years. In 2022, Prime Minister Naftali Bennett said, “We have successfully completed a series of tests on our new ‘Iron Beam’ laser air defense system. This may sound like science fiction, but it’s real.” The laser system was reportedly delivered and deployed across Israel in December.
“It has nothing to do with the ‘Jewish space laser’ conspiracy theory,” said Mike Rothschild, a researcher on extremism and author of Jewish Space Lasers: The Rothschilds and 200 Years of Conspiracy Theories. “Conspiracy theorists often take real or in-development technology and twist it around for their own purposes.”
The laser works by shooting a grouping of small beams toward the projectile it is attempting to destroy, explains a report on the system’s development in National Defense Magazine. When one hits its target, the beams concentrate on the target until it is incinerated.
The lasers are less effective than the existing Iron Dome system, which works by intercepting missiles with other missiles and exploding them before they hit the ground. The laser can only reach missiles within about a 10 kilometer range, and, like any beam of light, can be blocked by terrain or atmospheric conditions like haze or clouds. On the other hand, the lasers are cheap to use, since they don’t require a ballistic missile for each engagement, and, for the same reason, they cause less collateral damage from falling debris.
The existence of the laser and its first — or first public — deployment has plenty of people joking about Jewish space lasers being real, and apologizing to Greene, though the Iron Beam has little to do with Greene’s allegations of a laser used to start targeted forest fires for government profit.
Conspiracy theorists may be crowing about the supposedly huge secret they’ve uncovered. But the laser isn’t secret at all. The Iron Beam is a well-funded and well-publicized project that has been in development for years, funded by both the U.S. and Israel. The first model was unveiled in 2014 at the Singapore Air Show. Smaller versions have been used to shoot down drones at close range for the past several years.
The aura of secrecy is key to the world of conspiracy theories. If antisemites can frame anything done by Jews or Israel as an underground, hidden project, it gains an undertone of corruption and danger.
The Iron Beam, however, has its own Wikipedia page. It features 40 sources — which means there are at least 40 other articles, going back over a decade, about the laser defense device. If you think that’s a secret, you’re just not paying attention.
The post The Jewish space lasers are real — well, kind of appeared first on The Forward.