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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.
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Palestinian Islamic Jihad Said to Be Expanding Military Presence in Syria With Government’s Knowledge
Terrorists stand during the funeral of two Palestinian Islamic Jihad gunmen who were killed in an Israeli raid, in Jenin refugee camp, in the West Bank on May 10, 2023. Photo: REUTERS/Raneen Sawafta
The Palestinian Islamic Jihad (PIJ) terrorist group is reportedly expanding its military presence in Syria, a move that could put the Syrian government in violation of US conditions for restoring full diplomatic ties and lifting additional economic sanctions.
According to Israeli public broadcaster Kan News, PIJ has expanded its military wing — the al-Quds Brigades — within Syria in recent weeks, notably increasing activity in Palestinian refugee camps near Damascus, apparently with the full knowledge of the Syrian government.
Syrian President Ahmed al-Sharaa is said to have appointed an envoy to oversee PIJ’s activities in the country, responsible for facilitating communications between the Palestinian terrorist group and the government, Kan reported.
However, a government security source denied such accusations, saying there is “no intention to allow military operations against Israel,” which borders Syria.
PIJ also denied reports of intensified activity in Syria, saying they are entirely fabricated and intended to provoke hostility against the Palestinian people and their refugee camps
Following the United States’ recent statements that it does not support Israeli airstrikes in Syria, the embattled Middle Eastern country could now provide a particularly convenient base for PIJ, allowing the group to expand its operations with less risk of Israeli retaliation.
Under the Trump administration, Washington has lifted sanctions on the Syrian government to support the country’s reconstruction efforts and pushed for Damascus to normalize relations with Israel. Earlier this month, US President Donald Trump hosted Sharaa for the first-ever visit by a Syrian president to Washington, DC, vowing to help Syria as the war-ravaged country struggles to come out of decades of international isolation.
To pave the way for the full restoration of US diplomatic relations, deeper economic ties, and the lifting of additional economic sanctions, Washington has set five conditions for the Syrian government, including deporting Palestinian militants, joining the Abraham Accords with Israel, and expelling foreign terrorists.
The government must also help prevent an Islamic State (ISIS) resurgence and take responsibility for detention facilities holding ISIS fighters, supporters, and their families in the northeast.
If the Syrian government is aware of the reported PIJ activity, it risks jeopardizing its relationship with Washington by effectively endorsing the operations of a designated foreign terrorist organization — in open defiance of a key condition for improving bilateral ties.
As Damascus seeks to restore international credibility and strengthen its standing on the global stage, Israeli officials have remained highly cautious of Syria’s new leadership.
Israeli Foreign Minister Gideon Saar has previously described the current Syrian regime as “a jihadist Islamist terror group from Idlib that took Damascus by force.”
He has even warned senior European officials that Hamas and PIJ were operating in Syria to create an additional front against Israel
“We will not compromise the security on our border. Hamas and Palestinian Islamic Jihad are acting in Syria to create another front against Israel there,” the top Israeli diplomat said earlier this year.
According to Hebrew media reports, Defense Minister Israel Katz warned lawmakers in Israel’s parliament, the Knesset, this week that armed groups operating inside Syria, including the Yemen-based Houthis, are considering launching attacks on the Golan Heights, a strategic region on Israel’s northern border previously controlled by Syria.
Hamas, PIJ, and the Houthis are all backed by Iran, which provides the internationally designated terrorist groups with arms and funding.
Israel has consistently vowed to prevent the Syrian government from deploying forces in the country’s southern region, along its northeastern border.
Sharaa, a former al Qaeda commander who until recently was sanctioned by the US as a foreign terrorist with a $10 million bounty on his head, became Syria’s transitional president earlier this year after leading a rebel campaign that ousted long-time Syrian leader Bashar al-Assad, whose brutal and authoritarian Iran-backed rule had strained ties with the Arab world during the nearly 14-year Syrian war.
The collapse of Assad’s regime was the result of an offensive spearheaded by Sharaa’s Islamist Hayat Tahrir al-Sham (HTS) group, a former al Qaeda affiliate.
Following Assad’s fall in December, Israel moved troops into a buffer zone along the Syrian border to secure a military position to prevent terrorists from launching attacks against the Jewish state.
The previously demilitarized zone in the Golan Heights was established under the 1974 Disengagement of Forces Agreement between Damascus and Jerusalem that ended the Yom Kippur War. However, Israel considered the agreement void after the collapse of Assad’s regime.
Now, Israel and Syria are reportedly in the final stages of months-long negotiations over a security agreement that could establish a joint Israeli, Syrian, and US presence at key strategic locations.
Jerusalem and Damascus have agreed to form a joint Israeli-Syrian–American security committee to oversee developments along their shared border and uphold the terms of a proposed deal.
Al-Sharaa told The Washington Post earlier this month that his government has expelled Iranian and Hezbollah forces from Syria and is ready for a new phase of ties with the United States. However, Syria’s reported knowledge of PIJ activity may be a hurdle as talks between Washington, Damascus, and Jerusalem proceed.
Earlier this year, tensions escalated after heavy fighting broke out in Sweida between local Druze fighters and Syrian regime forces amid reports of atrocities against civilians.
At the time, Israel launched an airstrike campaign to protect the Druze, which officials described as a warning to the country’s new leadership over threats to the minority group. The Druze, an Arab minority who practice a religion originally derived from Islam, live in Israel, Syria, and Lebanon. In Israel, many serve in the military and police, including during the war in Gaza.
Jerusalem has pledged to defend the Druze community in Syria with military force if they come under threat — motivated in part by appeals from Israel’s own Druze minority.
But the Syrian government has accused Israel of fueling instability and interfering in its internal affairs, while the new leadership insists it is focused on unifying the country after 14 years of conflict, which began with Assad violently cracking down on anti-government protests in 2011.
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The Dangerous Legacy of the 1840 ‘Damascus Affair’ Blood Libel (PART ONE)
Smoke rises from a building after strikes at Syria’s defense ministry in Damascus, Syria, July 16, 2025. Photo: REUTERS/Khalil Ashawi
According to a recent article in Aish:
On November 11, 2025, Dr. Samar Maqusi, a researcher at the University College London (UCL) proudly stated that in 1838 a group of Jews kidnapped and murdered a priest in Damascus and used his blood in order to make special pancakes for their Feast of the Tabernacles (Sukkot). She added that for Jewish people the blood used in their pancakes must be from a gentile. She asserted that a group of Jews admitted to murdering this priest in order to use his blood in their food.
Her lecture was hosted by UCL’s chapter of Students for Justice in Palestine (SJP) titled “The Birth of Zionism.”
The Damascus Affair of 1840 (not 1838) was an infamous blood libel that became international news and led to one of the first instances in which Jewish communities around the world worked together to demand justice for another Jewish community.
The Damascus blood libel is recognized as one of the turning points of modern Jewish history, when Jews around the world realized the importance of uniting to advocate for each other.
The Blood Libel
On February 5, 1840, Father Thomas, an Italian Friar of the Capuchin Order who lived in Damascus, disappeared with his Muslim servant Ibrahim Amara.
They were assumed murdered, possibly by businessmen with whom Thomas had had shady dealings, or by a Muslim who was infuriated by an insult to Islam that Father Thomas had uttered.
But the Jews were to bear the blame, as the Capuchin friars began spreading rumors that the Jews had murdered the two men to use their blood for Passover. This led to one of history’s most famous blood libels, the Damascus Blood Libel, better known as the Damascus Affair of 1840.
Damascus was then under the rule of the Ottoman Empire. Since the Ottoman Empire was weak, the Ottoman governor of Egypt, Muhammad Ali Pasha, primarily ruled over both Egypt and Syria as quasi-independent principalities, with just nominal subordination to the Ottoman Empire. France also retained some measure of control in Syria, as the French had maintained a presence in the region since the time of the Crusades. The Catholics of Syria, including Father Thomas, were officially under French protection.
Due to the French jurisdiction over this case, the French consul, Ulysse de Ratti-Menton, known for his anti-Jewish views, presided over the investigation.
Along with the governor-general, Sharif Pasha, he conducted a short investigation, and a barber named Shlomo Negrin, among others, was arbitrarily arrested and tortured.
They managed to extort a “confession” from Negrin that the monk had been killed in the house of David Harari by seven Jews. The men whom he named were arrested and tortured. Two of the detained men died, one converted to Islam to be spared, and the statements made under torture by the others were considered adequate as an admission of guilt.
Bones that were discovered in a sewer were “identified” as those of the monk and buried in a funeral on March 2nd, which increased the anger against the Jews. The inscription on the monk’s tombstone stated that this was the grave of a saint tortured by the Jews.
After the “funeral,” attacks began against the Jews, and Sharif Pasha had to move hundreds of soldiers to protect the Jewish quarter.
The focus of the “investigation” was now on the servant, Ibrahim Amara. More torture extracted the “confession” that he had been murdered by Jews, among them members of the prominent Farhi and Picciotto families, and the authorities sought to arrest them.
Knowing the torture that they would be subjected to, some of the accused tried to hide or escape. Rabbi Yaakov Antebi, accused of having received a bottle of the blood of Thomas, was arrested and tortured, yet he held strong under the torture and would not confess to anything.
More bones were found, and the investigators claimed they were the remains of Ibrahim Amara. However, the physician in Damascus, Dr. Lograso, did not believe they were human bones and, considering the pressure on him, requested that the bones be sent to Europe for examination. Ratti-Menton refused and instead announced that based on the confessions of the accused and the remains found of the victims, the guilt of the Jews in the double murder was proven beyond a doubt.
One of the Jews who was arrested during the second round of accusations was Isaac Levi Picciotto, an Austrian citizen and thus under the protection of the Austrian consul. Initially, he was also subject to torture, but on March 8th, there was a sudden turnabout.
The Austrian vice-consul, Caspar Giovanni Merlato, a personal friend of Picciotto, demanded that Picciotto be returned to Austrian jurisdiction and that the investigation be carried out at the Austrian consulate.
With Merlato’s involvement, things changed dramatically. Picciotto proved he was in a different place the evening of the murder, and a Christian corroborated this. Picciotto now moved from the defensive to the offensive and began accusing officials of instigating this blood libel, carrying out investigations under torture, and openly accusing Ratti-Menton of murder.
He demanded that the Austrian authorities carry out the investigation. As torture methods were seen as unjust, cruel, and backward by Western countries, his accusations put Ratti-Menton and his aides on the defensive.
The Blood Libel Spreads
The predictable result of the accusations was that the Jews of Damascus and other parts of Syria began to suffer from antisemitic mobs. Synagogues were destroyed and looted, cemeteries were desecrated, and Jews were attacked all over the country.
News of the atrocities spread throughout the Jewish world, causing waves of shock and anger at what was going on in Syria.
The first Jewish attempt to intervene in the tragic situation came via a petition initiated by Israel Bak addressed to Muhammad Ali, as he was the governor of Syria. At the same time, the Austrian Consul General in Egypt, Anton Laurin, received a report from the Austrian consul in Damascus. Recognizing the tremendous injustice, Laurin became very involved in the case, and he began by using his influence to petition Muhammad Ali to stop the torture methods used by the investigators.
Muhammad Ali agreed, and instructions were issued accordingly to Damascus by express courier. As a result, the use of torture came to an end on April 25, 1840, which caused a new round of riots in Damascus.
The accusation of murder and blood libel remained, and the investigation against the Jews continued, albeit without torture. Now, Austrian Consul General Laurin attempted to influence the French Consul General in Egypt to order his subordinate, Ratti-Menton, to stop the libel, but this effort was unsuccessful.
At this point, Laurin went against all procedures and decided to send the information he received from Damascus to Baron James de Rothschild, the honorary Austrian consul in Paris.
Baron Rothschild appealed to the French government to stop the injustice, but when his appeals were ignored, he chose to turn to the media and publish the report in newspapers worldwide, creating public pressure to halt this travesty of justice.
His brother in Vienna, Solomon Rothschild, worked alongside him and used his influence to speak to Chancellor Klemens von Metternich about the situation. Metternich ultimately supported his consul, Laurin, since the negative publicity for France, archenemy of the Austro-Hungarian empire, was to his benefit. The British also chose to support the Jews in fighting the libel, and the British Consul General of England in Egypt expressed those policies.
As a result of the advocacy, a message was sent to Damascus on May 3, 1840, ordering protection for the Jews from the violence of Muslim and Christian mobs.
Rabbi Menachem Levine is the CEO of JDBY-YTT, the largest Jewish school in the Midwest. He served as Rabbi of Congregation Am Echad in San Jose, CA from 2007 – 2020. He is a popular speaker and has written for numerous publications. Rabbi Levine’s personal website is https://thinktorah.org. A version of this article was first published at: https://aish.com/the-damascus-affair/
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A Personal Perspective From Israel: The Signs Are Small, But We Are Still at War
An Israeli police officer investigates a crater at the site of a missile attack, launched from Yemen, near Ben Gurion Airport, in Tel Aviv, Israel May 4, 2025. Photo: REUTERS/Avshalom Sassoni
Israel is an unusual place, where we balance war and daily life on a constant basis. So today, I’m taking a moment away from deep analysis, and instead sharing something a bit more personal — my weird/normal life as an Israeli.
In addition to my work at RealityCheck, I also teach as an Adjunct Professor at Reichman University (formerly the “IDC”) in Herzliya, Israel. I absolutely love my students — who are enthusiastic, intelligent, and in many cases, actively risking their lives to protect mine.
Last week, a student came to class in uniform — not מדי א׳ , which is the dress uniform that soldiers typically wear when traveling home for the weekend, but מדי ב׳, which is the full combat uniform. I asked if he was in מילואים (reserves) and he said yes, that he’s serving in Syria right now.
Only later I realized that when he said “right now,” he meant RIGHT now: his commander had given him a special pass to come to class for a few hours, after which he was leaving my classroom and returning straight to Syria. I don’t know what’s more impressive — that my students are out there protecting our safety, or that when they have a moment away from combat, their first priority is to come to class.
This is Israel. These are Israelis.
Though it’s not strictly speaking a part of my course, students ask about the legal status of Israel at The Hague so often that I prepared several slides on the topic. Once, a student asked whether she should expect that her boyfriend (a combat soldier) would get arrested on their upcoming trip to Europe. Fortunately, I had the knowledge to explain that topic, and to recommend certain precautionary measures, which gave her a degree of comfort. Sadly, those same precautionary measures may soon be relevant in New York City.
I sometimes enjoy sitting on my balcony, eating dinner, and watching passenger planes fly across the Mediterranean into Israel on their standard flight path toward Ben Gurion International Airport. Yet the other evening, I noticed something unusual: several aircraft turned away from the Tel Aviv shore at the last moment, and took strange detours. Minutes later I saw (and mostly heard) several fighter jets heading northward, intersecting the commercial flightpath.
Perhaps air traffic control needed to clear the skies for the fighter jets? I may never know for certain, but the next morning, I read about an unusually large IDF operation in Lebanon, across Israel’s northern border.
Other days, I see helicopters heading south, most likely to Gaza. But on one special day, October 13, 2025, I saw the very helicopters that were bringing the hostages back home. All this, right from my window.
These small but striking experiences serve as a constant reminder that we are not really at peace.
For the moment we aren’t dodging rockets, running to bomb shelters, or watching the ominous orange glow of Iranian missiles as they heat up upon re-entry to the Earth’s atmosphere — on their way to strike our cities and communities. Yet Israel is very much still at war on multiple fronts: we see and feel it every day, in the most unusual and ordinary ways.
Daniel Pomerantz is the CEO of RealityCheck, an organization dedicated to deepening public conversation through robust research studies and public speaking.