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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.
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3 more men arrested in London arson of ambulances owned by Jewish emergency service
(JTA) — Three more men have been arrested in London in connection with a series of fires on ambulances owned by the Jewish emergency service corps Hatzola, London’s Metropolitan Police Service announced on Wednesday.
Two British men, ages 20 and 19, and a 17-year-old dual British and Pakistani citizen were arrested on suspicion of conspiracy to commit arson. The men were arrested at three different addresses, which were being searched, the police said.
The arrests follow the arrest last week of two British men, ages 45 and 47, in connection with the arson. Those two suspects were released on bail and are being closely monitored while they await a hearing, police said, and their identities have not been made public.
The ambulance arson, which occurred in London’s Jewish neighborhood of Golders Green, is being treated by law enforcement as an antisemitic crime, but authorities have not labeled it as terrorism even as the Metropolitan Police’s counter-terrorism unit is leading the investigation.
“Since this appalling attack last week, we have been working continuously to investigate and identify those responsible,” the unit’s commander, Helen Flanagan, said in a statement. “We know concern among the Jewish community remains high, but I hope these arrests show that we are doing everything we can to bring those responsible to justice.”
A group called Harakat Ashab al-Yamin al-Islamiya, or the Islamic Movement of the People of the Right Hand, has claimed responsibility for the attack.
French authorities announced Wednesday they suspect that the same group is also behind an attempted bomb Saturday on a Bank of America building in Paris. The group has has claimed responsibility for a number of attacks throughout Europe in recent weeks, all of them up to now on Jewish institutions. Security analysts know little about the group, which was unheard of until early March, but say it may be tied to pro-Iranian cells based in Europe.
The London ambulance arson has given rise to a new set of antisemitic conspiracy theories. On Monday, the mayor of Bath, England, resigned from his position after drawing criticism for sharing social media posts amplifying claims that the ambulance fires were a “false flag” attack staged by Jews or Israelis.
Police in London said they would deploy drones to monitor security in Jewish neighborhoods during the Passover holiday, with concerns about additional attacks running high.
This article originally appeared on JTA.org.
The post 3 more men arrested in London arson of ambulances owned by Jewish emergency service appeared first on The Forward.
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Influencer Myron Gaines performs Nazi salute, denies Holocaust death toll at Ohio University event
(JTA) — The influencer Myron Gaines visited Ohio University last Thursday as part of a national campus tour, performing a Nazi salute and claiming that the Holocaust’s death toll had been purposefully distorted.
Seated at a table on the campus of Ohio University wearing a hoodie that read “Let Em Cook – Oy Vey,” a meme mocking Jews who were murdered in the Holocaust, Gaines greeted the students gathered with a Nazi salute before saying, “Number one, women are stupid, Jews control America and Blacks are criminals.”
Later during the event, Gaines, whose real name is Amrou Fudl, was asked by a Jewish attendee how many people he believed had been killed by the Holocaust, to which he replied “271,000 at best.”
During the ensuing debate, Gaines attempted to cut off the student, saying “hold on one sec, Jew,” claimed that Israel had propagated lies about the Holocaust’s death toll to serve its “victim narrative” and denied evidence that rape occurred during Hamas’ Oct. 7, 2023, attack on Israel.
Referring to the war in Gaza, Gaines said, “If they could deny a genocide in 2023 all the way to 2026 with 1080p footage, what makes you think they won’t lie about a tragic event from World War II, from which they derive their victim narrative.”
Gaines’ visit to the school follows a series of incendiary campus appearances, including at the University of Florida and the University of South Carolina.
Best known for co-hosting the popular podcast “Fresh and Fit,” which centers on misogynistic views about dating and gender roles, Gaines has increasingly embraced antisemitic conspiracy theories since the summer of 2023, according to the Southern Poverty Law Center.
In October, Gaines defended a leaked group chat where Young Republicans operatives praised Adolf Hitler, writing on social media, “Yeah we like Hitler. No one gives a f–k what you woke jews think anymore.” In January, Gaines was among a host of far-right influencers including Nick Fuentes and Andrew Tate who drew outcry for singing along to Ye’s “Heil Hitler” at a Miami nightclub.
The Hillel chapter of Ohio University decried Gaines’ appearance on campus in a post on Instagram and hosted a lunch during the time period that he was slated to speak to offer students an alternative to his program, according to the Cleveland Jewish News.
“We are deeply troubled by the decision of our fellow Bobcats to invite a podcaster with a long and horrible track record of antisemitic, misogynistic, and homophobic content,” the Ohio University Hillel wrote. “At a time when our students are feeling especially vulnerable due to rising antisemitism, this choice is especially concerning.”
The editorial board of the school’s student newspaper, The Post, criticized the university administration for not releasing a statement denouncing Gaines’ appearance in an op-ed published on Tuesday. Ohio University did not immediately respond to a request for comment from JTA.
“A man who promotes antisemitic conspiracy theories, claims Jewish people control the world — as evident by the shirt reading ‘The Great Noticing’ worn by one of Gaines’ lackeys — and performs a Nazi salute on a college campus is not engaging in meaningful dialogue,” the op-ed read. “That is not a thoughtful debate, it is hate made into spectacle.”
This article originally appeared on JTA.org.
The post Influencer Myron Gaines performs Nazi salute, denies Holocaust death toll at Ohio University event appeared first on The Forward.
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Iran Promises ‘Crushing’ Attacks Against the US and Israel
Symbolic mock-ups of Iranian missiles are displayed on a street, amid the U.S.-Israeli conflict with Iran, in Tehran, Iran, March 22, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
i24 News – Iran has issued a stark warning of “crushing” retaliatory attacks against the United States and Israel following threats from US President Donald Trump to escalate military operations in the coming weeks.
In a statement aired on Iranian state television, the Khatam al-Anbiya operational command said, “this war will continue until your humiliation, your disgrace, your permanent and certain regret, and your surrender,” framing the conflict as a long-term confrontation and invoking “trust in Almighty God.”
Iranian officials further warned that future operations would be “more crushing, broader, and more destructive,” signaling the potential expansion of the conflict across multiple fronts amid ongoing missile and drone exchanges in the region.
The escalation comes after Trump publicly suggested intensifying strikes on Iran, saying operations would continue until “the job is finished” and claiming significant military gains against Iranian strategic capabilities. As tensions rise, both sides appear to be hardening their positions, increasing fears of a wider regional confrontation.