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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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Iran Says Talks With US in Oman Were ‘Good Start,’ Will Continue
Iran’s Foreign Minister Abbas Araghchi is welcomed by an Omani official upon his arrival in Muscat, Oman, in this handout image obtained on Feb. 6, 2026. Photo: Iranian Foreign Ministry/WANA (West Asia News Agency)/Handout via REUTERS
Iran’s top diplomat said on Friday that nuclear talks with the US mediated by Oman were off to a “good start” and set to continue, in remarks that could help allay concern that failure to reach a deal might nudge the Middle East closer to war.
But Foreign Minister Abbas Araqchi said after the talks in the Omani capital Muscat that “any dialogue requires refraining from threats and pressure. [Tehran] only discusses its nuclear issue … We do not discuss any other issue with the US.”
While both sides have indicated readiness to revive diplomacy over Tehran’s long-running nuclear dispute with the West, Washington wanted to expand the talks to cover Iran‘s ballistic missiles, support for armed terrorist groups around the region, and “treatment of their own people,” US Secretary of State Marco Rubio said on Wednesday.
Iranian officials have repeatedly ruled out putting Iran‘s missiles – one of the largest such arsenals in the Middle East – up for discussion, and have said Tehran wants recognition of its right to enrich uranium.
For Washington, carrying out enrichment – a possible pathway to nuclear bombs – inside Iran is a red line. Tehran has long denied any intent to weaponize nuclear fuel production.
“It was a good start to the negotiations. And there is an understanding on continuing the talks. Coordination on how to proceed will be decided in the capitals,” Araqchi told Iranian state TV. “If this process continues, I think we will reach a good framework for an understanding.”
TALKS WERE ‘VERY SERIOUS,’ SAYS OMAN
Mediator Badr al-Busaidi, Oman’s foreign minister, said the talks had been “very serious,” with results to be considered carefully in Tehran and Washington. The goal was to reconvene in due course.
The Islamic Republic’s clerical leadership remains deeply worried that Trump may still carry out his threats to strike Iran after a US naval buildup in seas in the region.
“The lack of trust is a huge challenge during the talks, and it should be overcome,” Araqchi said.
Last June the US struck Iranian nuclear targets, joining in the final stages of a 12-day Israeli bombing campaign. Tehran has since said it has halted uranium enrichment activity.
The naval buildup, which Trump has called a massive “armada,” has followed a bloody government crackdown on nationwide protests in Iran last month, heightening tensions between Washington and Tehran.
Trump warned the Iranian regime not to use violence to crush the nationwide anti-government protests. According to several reports, however, Iran’s security forces killed tens of thousands of demonstrators during what appears to be one of the bloodiest crackdowns in modern history.
Trump has warned that “bad things” will probably happen if a deal cannot be reached, ratcheting up pressure on the Islamic Republic in a standoff that has led to mutual threats of air strikes.
World powers and regional states fear a breakdown in the negotiations would ignite another conflict between the US and Iran that could spill over to the rest of the oil-rich region.
Iran has vowed a harsh response to any strike and has cautioned neighboring Gulf Arab countries that host US bases that they could be in the firing line if they were involved in an attack.
Negotiators in Oman will have to navigate Iran‘s red line on discussing its missile program to reach a deal and avert future military action. Tehran has flatly ruled out talks on its “defense capabilities, including missiles and their range.”
In a show of defiance, Iranian state TV said hours before the talks that “one of the country’s most advanced long-range ballistic missiles, the Khorramshahr-4,” had been deployed at one of the Revolutionary Guards’ vast underground “missile cities.”
However, Tehran is willing to show “flexibility” on uranium enrichment, including by handing over 400 kg of highly enriched uranium – refined closer to bomb-grade – and accepting zero enrichment under a consortium arrangement as a solution, Iranian officials told Reuters last week.
Iran also demands the lifting of US sanctions, reimposed since 2018 when Trump, during his first term in the White House, ditched Iran‘s 2015 nuclear deal with six world powers.
The United States, its European allies, and Israel accuse Tehran of using its nuclear energy program as a veil for efforts to develop the capability to produce atomic bombs. Iran says its nuclear program is for peaceful purposes only.
Israel has likened the danger of Iran‘s missiles to its nuclear program. Prime Minister Benjamin Netanyahu said in January that Iran‘s “attempt to build atomic weapons” and “20,000 ballistic missiles” were like “two lumps of cancer.”
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‘You Will All Burn!’ Haverford Bans Pro-Hamas Hecklers From Campus Over Event Disruption
Masked woman disrupting Middle East talk held at Haverford College on Feb. 1, 2026. Photo: Screenshot.
Haverford College in Pennsylvania has identified and banned from campus at least two members of a pro-Hamas group that disrupted an event featuring Middle East scholar Haviv Rettig Gur on Sunday.
As seen in footage shared on the X social media platform, one of the individuals, who concealed her face with a keffiyeh scarf in the style popularized by the Palestinian Liberation Organization terrorist leader Yasser Arafat, screamed “When Gaza has burned, you will all burn too.”
“Shame! Shame! Shame!” she continued while being escorted out. The individuals continued to scream unintelligible statements outside the lecture hall while banging on its door, prompting Rettig to comment on the incivility of political speech in contemporary higher education.
“It amazes me that this happens most intensely at institutions in America,” he said.
On Wednesday, a public relations official for Haverford College shared with The Algemeiner a statement the college issued to signal that it is not hesitating to respond to actions it described as “clear violations of Haverford’s Policy on Expressive Freedom and Responsibility.” The statement noted that there was also violence during the disruption, noting “at least one physical altercation between attendees.”
“We have gathered sufficient evidence to identify both the individual who used a bullhorn and the audience member who initiated physical contact with them,” the statement said. “We can confirm that neither of the parities is a student, nor are they members of the Haverford College community. As we conclude our investigation, the persons in question will be considered persona non grata, which bans them from our campus indefinitely. If they are found to be on Haverford’s campus, their presence will be considered trespassing, and the college will contact local police.”
On Monday, Haverford president Wendy Raymond condemned the group’s conduct, saying, “Shouting down a speaker whom one does not agree with is never acceptable and stands outside of our shared community values.”
Raymond added, “We strive to be a campus where all experiences and opinions matter … the fact that this event proceeded with nearly three hours of thoughtful and constructive discussion illustrates how valuable these types of learning opportunities are to our educational mission.”
The 2025-2026 academic year has seen a number of similar disturbances on colleges campuses, with anti-Zionist activists continuing to disrupt events and stage demonstrations even after Israel and Hamas agreed to a ceasefire in Gaza.
In October, masked pro-Hamas activists breached an event held at Pomona College in California to commemorate the victims of the Oct. 7, 2023, massacre in which Hamas-led Palestinian terrorists raped, murdered, and abducted women, children, and men during their rampage across southern Israel.
Footage of the act circulated on social media showed the group attempting to raid the room while screaming expletives and pro-Hamas dogma. They ultimately failed due to the prompt response of the Claremont Colleges Jewish chaplain and other attendees who formed a barrier in front of the door to repel them, a defense they mounted on their own as campus security personnel did nothing to stop the disturbance, according to video of the incident and witnesses who spoke to The Claremont Independent.
Following the incident, an anonymous group claimed credit for storming the event in a disturbing open letter.
“Satan dared not look us in the eyes,” the note said, which the group released on social media, while attacking event guests and Oct. 7 survivor Yoni Viloga. “Immediately, zionists [sic] swarmed us, put their hands on us, shoved us, while Viloga retreated like he did on October 7th, 2023.”
Appearing to threaten murder, the group added, “We let that coward know he and his fascists settler ideology are not welcome here nor anywhere. zionism is a death cult that must be dealt with accordingly [sic].”
In January, a sophomore and right-wing social media influencer at the University of Miami verbally attacked a Jewish student group, leading the school to defend free speech while saying that “lines can be crossed” in response.
“Christianity, which says love everyone, meanwhile your Bible says eating someone who is a non-Jew is like eating with an animal. That’s what the Talmud says,” Kaylee Mahony yelled at members of Students Supporting Israel (SSI) who had a table at a campus fair. “That’s what these people follow.”
She continued, “They think that if you are not a Jew you are an animal. That’s the Talmud. That’s the Talmud.”
Mahony could also be heard in video of the incident responding to one of the SSI members, saying, “Because you’re disgusting. It’s disgusting.”
Later, Mahony, whose statements were first reported by The Miami Hurricane student newspaper, took to social media, where she has more than 125,000 followers on TikTok, and posted, “Of course the most evil (((country))) in the world is filled with (((people))) who hate Jesus [sic].”
The “((()))” is used by neo-Nazis as a substitute for calling out Jews by name, which, given the context in which they discuss the Jewish people, could draw the intervention of a content moderator.
Follow Dion J. Pierre @DionJPierre.
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Free Speech Advocacy Group Walks Back Condemnation of Israeli Comedian’s Shows Being Abruptly Canceled
The Israeli national flag flutters as apartments are seen in the background in the Israeli settlement of Maale Adumim in the West Bank, Aug. 16, 2020. Photo: REUTERS/Ronen Zvulun
An organization dedicated to protecting free speech has withdrawn a statement in which it condemned the last-minute cancellations of two performances by Israeli comedian Guy Hochman, after he faced backlash over his support for Israel.
Two venues, in New York and California, canceled Hochman’s scheduled performances last month.
Hochman’s show in New York City was canceled by its venue due to safety concerns after anti-Israel protesters picketed outside of the establishment.
The Fine Arts Theater in Beverly Hills, California, then called off Hochman’s gig after receiving pressure from anti-Israel activists, including threats of violence. The theater said it made the decision also after Hochman declined the venue’s demands to publicly condemn his home country of Israel for the alleged “genocide, rape, starvation, and torture of Palestinian civilians.”
PEN America initially condemned the cancellations of Hochman’s shows in a statement shared on its website on Jan. 29. At the time, Jonathan Friedman, the managing director of US free expression programs at PEN America, said, “It is a profound violation of free expression to demand artists, writers, or comedians agree to ideological litmus tests as a condition to appear on a stage.”
“People have every right to protest his events, but those who wish to hear from Hochman also have a right to do so,” Friedman added. The statement accused Hochman of “dehumanizing social media posts about Palestinians” but also noted that “shutting down cultural events is not the solution.”
On Tuesday, however, PEN America removed the message from its website and replaced it with another statement explaining the move: “On further consideration, PEN America has decided to withdraw this statement. We remain committed to open and respectful dialogue about the divisions that arise in the course of defending free expression.” A spokesperson for PEN America did not immediately respond to The Algemeiner‘s request for comment to further explain the organization’s change of heart.
In 2024, a campaign was launched to boycott PEN America after the group was accused of being apologetic to the alleged “genocide” of Palestinians and “apartheid” in Israel, as well as of “normalizing Zionism.”
Members of PEN America include novelists, journalists, nonfiction writers, editors, poets, essayists, playwrights, publishers, translators, agents, and other writing professionals, according to its website. The organization has a page on its website dedicated to information about “Israel and the Occupied Palestinian Territory,” which begins by claiming that the “Israeli government has cracked down on free expression of writers and public intellectuals in the wake of the Oct. 7, 2023, attack on Israel by Hamas.” The webpage is highly critical of the Jewish state and its military actions in the Gaza Strip during the Israel-Hamas war, which started in response to the deadly rampage orchestrated by the US-designated terror organization across southern Israel on Oct. 7, 2023.
The same webpage highlights a list of “individual cases” of Palestinian activists and writers that Israel has allegedly detained, arrested, or convicted, but there are no specific details shared about their offenses. The list includes Palestinian poet Dareen Tatour, who was convicted of incitement to terrorism for a poem she wrote and comments she made on social media during a wave of Palestinian attacks against Jews.
The list also includes Palestinian activist Ahed Tamimi, but the provided description about Tamimi does not mention that she was convicted on four counts of assaulting an IDF officer and soldier, incitement, and interference with IDF forces in March 2018.
A third writer on the list is Mosab Abu Toha, a Pulitzer Prize-winning poet and essayist who tried to justify Hamas’s abduction of Israelis on Oct. 7, 2023.
