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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers

(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.

In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.

From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.

According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”

The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.

Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.

Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.

“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.

“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.

“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”

Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.

Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.

Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.

“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.

When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.

“It was perfect,” Brownlee said.

Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.

“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.

Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.

Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”

While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.

Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”


The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.

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‘A Bushy Beard and Easy Smile’: Western Media’s Grotesque Framing of Ayatollah Ali Khamenei’s Death

A woman holds a poster with the picture of Iran’s Supreme Leader Ayatollah Ali Khamenei as people gather after Khamenei was killed in Israeli and U.S. strikes on Saturday, in Tehran, Iran, March 1, 2026. Majid Asgaripour/WANA (West Asia News Agency) via REUTERS

Ayatollah Ali Khamenei was only the second Supreme Leader of the Islamic Republic of Iran. He assumed power in 1989 following the death of Ayatollah Ruhollah Khomeini, and ruled for decades as the ultimate authority over a regime defined by repression, regional destabilization, and violent ideological extremism.

His tenure was marked by:

  • The systematic crushing of political dissent
  • The imprisonment, torture, and execution of dissidents
  • The violent suppression of nationwide protest movements
  • The arming and financing of proxy militias across the Middle East
  • The institutionalization of chants of “Death to America” and repeated threats to destroy Israel

Under his leadership, Iran’s security forces opened fire on protesters during successive waves of unrest in 2009, 2019, and during the nationwide demonstrations that followed the death of Mahsa Amini in 2022. In January of this year, fresh nationwide protests were again met with force.

Independent analysts estimate that at least 30,000 people were killed in the crackdown, a figure the regime has never credibly refuted. Across these cycles of repression, human rights organizations have documented thousands more deaths and tens of thousands detained.

Yet when Iranian state media confirmed Khamenei’s death nearly 24 hours after US and Israeli airstrikes struck his compound in Tehran, segments of Western media coverage adopted a tone that bordered on reverential.

The most notable example appeared in The Washington Post, which described Khamenei as known for his “bushy white beard and easy smile,” noting that he cut a “more avuncular figure in public” than his predecessor. The obituary highlighted his fondness for Persian poetry and classic Western novels, including Victor Hugo’s Les Misérables.

The New York Times summarized him as a “hardline cleric” who had made “Iran a regional power” while maintaining hostility toward the United States and Israel.

Sky News labeled him the “arch foe” of President Donald Trump, framing the moment as a personal rivalry.

The Wall Street Journal observed that he “nurtured the country’s global ambitions but struggled at home with a withering economy.” Reuters referred to his “fiery ambitions” toward Israel and the United States. The BBC aired images of mourners drawn from regime-controlled broadcasts with little scrutiny of their staging.

Across outlets, the pattern was consistent.

The man who presided over decades of repression was reframed through aesthetic detail and political positioning. His beard. His smile. His literary tastes. His “ambitions.”

His victims were secondary.

This is not about demanding polemics from obituary writers. It is about proportion.

When authoritarian rulers die, the moral weight of their record should not be softened by lifestyle detail or neutralized by euphemism. Calling a regime ideologue a “hardliner” obscures the reality that he headed a theocratic state apparatus that jailed journalists, executed political prisoners, funded Hezbollah and Hamas, and ordered violent crackdowns against his own people.

Headlines shape historical memory. The first paragraph matters more than the 12th. In death, reputations are distilled and authoritarian rulers should not be granted the luxury of dilution.

So while newspapers fawned over what they chose to highlight, from his wry smile to his love of literature and carefully cultivated image, the rest of us should remember him for what he was: a brutal dictator who deserved the fiery end he met.

The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.

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Hezbollah Opens a Second Front and Israel Gets the Blame

Smoke billows after an Israeli strike on Beirut’s southern suburbs, following an escalation between Hezbollah and Israel amid the US-Israeli conflict with Iran, Lebanon, March 2, 2026. Photo: REUTERS/Mohamed Azakir

While the question of whether or when war between Israel and Iran would break out, so too was the question of whether Iran’s proxy Hezbollah would join the fight and act as a layer of protection for the Iranian regime.

Since Hezbollah and Israel agreed to a ceasefire in November 2024, the terrorist organization has worked to rebuild its infrastructure and regain its status as Iran’s strongest terrorist proxy in the Middle East. In doing so, it has consistently and relentlessly broken the ceasefire, committing at least 1,925 violations up to near the end of 2025.

The threat posed by Hezbollah has been greatly diminished after the year-long war, as Israel destroyed much of its infrastructure and forces, thus stripping the terrorist organization of its ability to conduct large-scale operations it was once capable of. But the danger persists.

Hezbollah still maintains considerable political influence inside Lebanon, which results in direct leverage over policies and daily life in Lebanese society. It has effectively been recognized as a state within a state, threatening the very existence of the Lebanese state itself. For this reason, Lebanon has failed to fully disarm Hezbollah, despite the Lebanese Army’s claim that the first stage in the process was completed.

Since its inception, Iran has funded Hezbollah, making the organization the most prominent proxy in Iran’s regional power structure. In fact, Hassan Nasrallah, the late leader who was killed in an Israeli airstrike in September 2024, had referred to himself as a “soldier” in the Iranian regime’s army. Thus, Israeli and US intentions to collapse the Iranian regime are a direct threat to the very foundation on which Hezbollah is built.

Despite repeated warnings by Israel not to join the fight (as well as the pleas from Lebanon’s fragile government), in the early hours of Monday morning, Hezbollah fired rockets towards Israel. This marked the first time since the full-scale war with Hezbollah that the terrorist organization fired rockets into Israeli territory.

Similar to Hezbollah’s reaction of launching what it called a “solidarity” front for Hamas following the attacks of October 7, 2023, Hezbollah claimed that the firing of rockets into Israel was “revenge for the blood of the Supreme Leader of the Muslims, Ali Khamenei,” who was killed in an Israeli airstrike on the first day of the war.

Despite even Hezbollah acknowledging it was the party to fire first, the narrative in the media reversed the order of events, referring to Israel’s “attack” on Lebanon as the cause for the widening conflict.

Yet the timeline of events remains abundantly clear: Hezbollah opened a second front in the war — breaking the ceasefire to do so — by firing at least six rockets and two drones.

Immediately after Hezbollah joined the war by attacking Israel, the IDF responded with a series of strikes on Hezbollah targets across Lebanon, including targeting senior leadership. While Israel has responded to previous ceasefire violations, the firing of rockets into Israeli territory crossed a clearly defined red line set by the IDF. As a result, Israel initiated direct kinetic action aimed at further degrading Hezbollah’s operational capabilities and deterring escalation.

Shifting the attention away from Hezbollah’s initiating actions and instead framing Israel’s response as the catalyst for escalation obscures the reality of the war Israel is now fighting on two fronts.

Although the dangers posed by the Iranian regime have been the primary target of the war, Israel’s commitment to deterring and removing the threat of any terrorist actor remains steadfast. When media coverage downplays Hezbollah’s responsibility, Israel’s defensive measures risk being perceived as unprovoked aggression. This reframing not only distorts the sequence of events but also seeks to undermine Israel’s ability to maintain deterrence.

In this war, accurate reporting of terrorist organizations and the sequence of events is not optional — it is essential to understanding the realities shaping the conflict and the decisions that follow.

The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.

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In Gaza, Palestinians and Hamas Now Face a Moment of Choosing

A Hamas Police officer directs traffic in Gaza City, Jan. 28, 2026. Photo: REUTERS/Stringer

With Iran’s Supreme Leader Ali Khamenei now dead, all eyes are naturally on what comes next for the Iranian people, as the Iranian regime veers between desperation and collapse.

The war in Iran is also stoking unease among the Islamic Republic’s proxies, as terror groups like Hamas figure out how to proceed without Iranian support.

Hamas still refuses to disarm — but its situation is growing more perilous.

Prior to Khamenei’s killing, Israel had already struck an unprecedented blow to Hamas’ military infrastructure. Now stripped of its sponsor, Hamas’s weakening posture should leave Palestinians questioning if Hamas really has their best interests at heart.

The strategic and economic opportunities for building a healthy society for its citizens have never been greater.

Less than two weeks before the US military and Israel Defense Forces (IDF) began striking Iran, US President Donald Trump convened the inaugural meeting of the Board of Peace, as member states from nearly 48 nations gathered to discuss the future of Gaza.

Chaired by President Trump, the newly established international body is tasked with overseeing Gaza’s reconstruction and transitional governance.

Trump announced at the summit that the United States would donate $10 billion to the Board, with other countries participating in the rehabilitation of the Gaza Strip contributing an additional $7 billion combined.

In an interview on Fox News’s My View with Lara Trump, Middle East Envoy Steve Witkoff reaffirmed the government’s commitment to “jump-starting” construction in Gaza and plans for a “renaissance” in the seaside area.

After launching the deadliest attack against Jews since the Holocaust, members of the international community are still willing to give Gazans a chance to forge a future rooted in prosperity and dignity.

By dispensing with failed frameworks and outdated Oslo-esque accords, the current US administration is not only creating the conditions for a freer Iran, but it is also unshackling Palestinians from Hamas rule and creating economic enticements to liberate Gazans from their terrorist trappings.

The responsibility now rests with Palestinians to embark on an earnest campaign of deradicalization and abandon their armed struggle against Israel.

It’s worth noting that, to date, much of the history of the region has been driven by an embrace of radicalism and violence.

Following Israel’s 2005 disengagement from Gaza and the eviction of 9,000 Israelis from their homes, billions of dollars in foreign financing flowed from international entities to the Gaza Strip.

The money meant to bolster the lives of Gazans was instead used to foment terror against Israelis.

The latest poll released by People’s Company for Polls and Survey Research (PCPSR) is similarly discouraging and illustrates that “support for Hamas’s decision to launch the [Oct. 7] offensive, while declining from its peak, remains a majority at more than 50 percent, with recent gains in Gaza and sustained high support in the West Bank.”

The goodwill shown to Palestinians by Israelis living in the Gaza envelope — which included numerous peace initiatives and work opportunities — was repaid in blood on October 7, as familiarity and friendship were used as fuel to achieve maniacal aims.

As Palestinians watch what is happening to Iran — a state that trafficked exclusively in terrorism — the Palestinians are now seeing they have their own choice — to choose peace over terrorism, encouraged by economic incentives by the US and the international community.

What happens to Palestinians in Gaza going forward largely depends on their motivation to confront and eliminate their fixation on eradicating Israel, and for their leaders to reorient their energies around building better lives for their citizens.

The Trump administration’s refreshing and untested approach to accelerate Gaza’s recovery is not packaged in empty two-state platitudes but rather wrapped in historic strategic changes and tangible economic benefits to Palestinian society.

Palestinians in Gaza now have the daunting duty of proving their readiness for reform.

For regional stability to be achieved, let’s hope that Palestinians in Gaza renounce their prior path of demonization and terror, and are indeed ready for rational governance that will ultimately yield long-term success for their people.

Irit Tratt is a writer residing in New York. Follow her on X @Irit_Tratt

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