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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.
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US Justice Dept. to Seek Death Penalty for Man Accused of Murdering 2 Israeli Embassy Staffers
Yaron Lischinsky and Sarah Lynn Milgrim who were shot and killed as they left an event at the Capital Jewish Museum, pose for a picture at an unknown location, in this handout image released by Embassy of Israel to the US on May 22, 2025. Photo: Embassy of Israel to the USA via X/Handout via REUTERS
i24 News – The Justice Department will seek the death penalty for the man accused of murdering two staff members of the Israeli Embassy in Washington outside a Jewish museum, prosecutors said in a court filing Friday.
Elias Rodriguez faces federal hate crime and murder charges in the killings of Yaron Lischinsky and Sarah Milgrim, the couple he shot execution-style as they left an event at the museum last May. Rodriguez shouted “Free Palestine” during the shooting and later told police, “I did it for Palestine, I did it for Gaza.”
The indictment includes a hate crime resulting in death and notice of special findings, which allows prosecutors to pursue the death penalty.
“My message to anyone who seeks to commit political violence in this district — D.C. is not the place. You will be held accountable and you will face the full wrath of the law,” Jeanine Pirro, the U.S. Attorney for the District of Columbia, said on Friday.
Prosecutors described the killing as calculated and planned, saying Rodriguez flew to the Washington region from Chicago ahead of the event at the Capital Jewish Museum with a handgun in his checked luggage.
Rodriguez went inside the museum after murdering his victims and said, “I did it for Palestine, I did it for Gaza, I am unarmed,” according to court documents. He also told interrogators of his that he admired Aaron Bushnell, an active-duty Air Force member who set himself on fire outside the Israeli Embassy in February 2024, describing Bushnell as “courageous” and a “martyr.”
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Israel Kills Hamas Armed Wing Leader Haddad in Gaza Strike
People carry a body identified by mourners as Hamas’ military wing commander Izz al-Din al-Haddad, who was killed in an Israeli strike on Friday, during a funeral, in Gaza City, May 16, 2026. Photo: REUTERS/Dawoud Abu Alkas
An Israeli airstrike on Gaza killed the chief of Hamas’ military wing, the most senior official from the Palestinian terrorist group killed by Israel since an October US-backed ceasefire agreement that was meant to halt fighting.
The Israeli military said on Saturday that Izz al-Din al-Haddad was killed in what it described as a precise strike on Gaza City on Friday. Israel has repeatedly carried out strikes on Gaza since the ceasefire started.
Hamas confirmed in a later statement that Haddad, who was born in 1970, was killed along with his wife and daughter. It described him as a central figure in directing combat operations and accused Israel of trying to achieve politically through killings what it had failed to achieve militarily.
At Al Aqsa Martyrs Mosque in central Gaza, a joint funeral was held on Saturday for Haddad, his wife and their 19-year-old daughter.
CASUALTIES MOUNT DESPITE CEASEFIRE
In a joint statement with his defense minister on Friday, announcing the military had targeted Haddad, Israeli Prime Minister Benjamin Netanyahu said Haddad was an architect of the October 7, 2023 attacks that precipitated Israel’s assault on Gaza.
Haddad, who became the group’s military chief in Gaza after Israel’s killing of Mohammad Sinwar in May 2025, “was responsible for the murder, abduction, and harm inflicted on thousands of Israeli civilians (and) soldiers,” they said.
Nicknamed “the Ghost,” Haddad had survived multiple assassination attempts by Israel, according to Hamas sources. Israel’s military says that he was one of Hamas’ longest-serving commanders, rising through the ranks from the group’s early establishment in the 1980s to hold several senior positions.
Israel and Hamas remain deadlocked in indirect talks to advance US President Donald Trump’s post-war plan for Gaza that is meant to end more than two years of fighting.
Israel has stepped up attacks in Gaza in the weeks since halting its joint bombing with the U.S. in Iran, redirecting its fire back on the devastated Palestinian territory where the military says Hamas fighters are tightening their grip.
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Piers Morgan is what’s wrong with media coverage of the Israeli-Palestinian conflict — and I can’t stop watching him
Piers Morgan’s online debate about Nicholas Kristof’s New York Times op-ed containing allegations of Israeli dog rape was loud, chaotic and unenlightening — and I couldn’t stop watching it.
That’s a problem. Morgan’s format is a trap. On his YouTube talk show, Piers Morgan Uncensored, he pits people holding intransigent, often extreme positions against each other, goads them to yell at one another across Zoom, and positions himself as the voice of reason in the middle. It’s hateporn — addictive, and not reflective of reality.
And yet Piers Morgan Uncensored and many similar YouTube- and social-media based news programs are where people increasingly get their information and engage with controversial issues like the Israeli-Palestinian conflict.
These programs rack up views by persuading viewers there is no middle ground, no moderate position, no alternative to conflict. And their strategy is working.
The Kristof episode, which racked up 340,000 views in a day, is titled, “Torture Does NOT Work!” — all Morgan show names have one word in all caps and end in an exclamation point.
It begins with people shouting. “You are not a journalist!” Ana Kasparian, a commentator on another YouTube show, shouts at podcaster and online anchor Emily Schrader — before Morgan comes on to introduce the segment.
He quickly recaps the lurid details from Kristof’s New York Times oped, “The Silence That meets the Rape of Palestinians,” and a newly issued nearly-300 page Israeli report on Hamas sexual violence.
“As far as I’m concerned, the only cause is basic human decency,” Morgan says in his cool British accent, “If your first instinct about either report is to look for ways to smear them, you might have run out of that yourself.”
Yet the six deeply partisan guests spend the next 45 minutes smearing the reports, and each other.
Morgan’s introductory call for human decency is not a plea, it’s a ploy. He plays the mature voice of reason standing between the extremist pro-Israelis and the pro-Palestinians — not to persuade them to come to a moderate position, but rather to exploit the most virulent voices in order to generate clicks, while still claiming the cover of journalism. This approach causes real harm by giving extremists a megaphone, and a degree of exposure that all but guarantees that people actually trying to build a better future go unheard.
A recipe for drama
Morgan repeats this formula over and again. In an episode entitled, “Netanyahu CONNED Trump!” Dave Smith, a sidekick to Joe Rogan, accuses Israel of dragging the United States into the Iran war. In “I’m SICK of it!” commentator Megyn Kelly launches into a similar attack on Israel.
Morgan has had long interviews with white supremacist and proud antisemite Nick Fuentes (“What a crock of S***!”). In “STAND for Dead Soldiers!” Morgan hosted four Israelis at the extreme ends of the political spectrum and watched them fight when one refused to stand as a siren sounded to honor Israel’s fallen soldiers.
Not extreme or dramatic enough? How about the time Morgan hosted Crackhead Barney, a Black pro-Palestinian street activist, to explain why she harasses celebrities to get them to say, “Free Palestine.”
“I’m truly shocked/disgusted that @piersmorgan would have this nutjob & clearly unwell person to go on his show and even remotely try to talk about Palestine or the war,” wrote the Gazan-born activist Ahmed Fouad Alkhatib.
Alkhatib is a moderate Palestinian who works for a peaceful solution to the conflict. He has, unsurprisingly, not been on Piers Morgan Uncensored.
Instead, Morgan’s choice of guests is calculated for maximum friction, a function of an attention economy that monetizes the time people like me spend watching the fights.
From ‘Animal House’ to Piers Morgan
Luring viewers this way isn’t exactly new. President Ronald Reagan called The McLaughlin Group, a current affairs program that ran on public television for 34 years beginning in 1982, “the political equivalent of Animal House”— more drunken frat house than graduate seminar. McLaughlin begat Crossfire, a CNN political debate program hosted by a younger Tucker Carlson that Jon Stewart once compared to pro-wrestling.
In 2025, Morgan, who came up in British tabloids before a long stint at CNN, moved away from traditional broadcast TV and went all in on social media and his YouTube channel.
His success on that platform is part of a larger shift in media from major institutions to independent personalities, and from actual news — the dutiful and expensive process of finding out and relaying what’s actually happening in the world — to opinion that spins itself as reporting, which is far cheaper and more entertaining.
That shift has come as audiences have moved from loyalty to long established institutions to following enterprising, independent personalities. The podcaster Joe Rogan has 20.9 million subscribers; Carlson has 5.6 million; Morgan’s show has 4.42 million subscribers and over 1.36 billion total views.
In other words, Morgan is not some guy some people watch now. He is what people will be watching in the future.
A bias toward extremes
That prospect should alarm us. Morgan’s shows rarely feature people working toward compromise or reconciliation. A Piers Morgan Uncensored discussion spotlighting the many civil society groups in Israel working toward coexistence? A show where he sits down with Arab and Jewish Israelis who share a vision for a common future? A segment that highlights the actual, albeit rare, instances of cooperation?
Pipe dreams. All that is also happening in Israel and the West Bank — but Piers Morgan Uncensored effectively censors it.
Compare that to Jon Stewart, who on The Daily Show last month conducted a long interview with the Palestinian and Israeli co-authors of The Future Is Peace, a book that calls for moving beyond violence and stalemate to a shared future. Same approach — a streaming interview on a hot-button topic, with an eye toward entertainment — but radically different editorial choices.
That episode garnered a mere 400,000 views. Morgan’s comparative millions of eyeballs may, in his mind, justify his guttersweeping approach to international conflict. And in his defense — and mine, for watching — it’s never boring. He can be a thoughtful and provocative interviewer, and his not-ready-for-primetime, self-created show allows him, when he so chooses, to platform voices that more mainstream venues overlook, like former Israeli Speaker of the Knesset and longtime peace activist Avrum Burg.
Alas, he stuck the erudite former statesman with a diehard evangelical and a firebreathing American Jewish conservative pundit. That episode is called, “A SHAME on Judaism!”
Whatever this is, it’s not journalism. But it is the future.
The post Piers Morgan is what’s wrong with media coverage of the Israeli-Palestinian conflict — and I can’t stop watching him appeared first on The Forward.