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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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Ben Shapiro denounces Tucker Carlson at Heritage, urges policing of conservative movement
(JTA) — Ben Shapiro walked onto a Heritage Foundation stage Wednesday and used it to draw a line against Tucker Carlson and a strain of conservatism Shapiro warned is drifting toward conspiracy theories and antisemitism.
For a talk that lasted about an hour, Shapiro, one of the most prominent Jewish voices on the American right, denounced Carlson by name, arguing that the former Fox News host no longer belongs inside the conservative movement and urging the institution hosting him to enforce what he called “ideological border control.”
“A conservatism that treats Tucker Carlson as a thought leader is no conservatism,” Shapiro said. “If conservatives do not stand up and draw lines, conservatism and the dream of America itself will cease to exist.”
The speech was as notable for its venue as for its content. It was hosted by Kevin Roberts, Heritage’s president, who has come under fire in recent months for publicly defending Carlson after Carlson interviewed Nick Fuentes, a white nationalist and Holocaust revisionist. Roberts’ comments triggered resignations and criticism from Jewish leaders and former Heritage affiliates. Two more trustees of the foundation resigned this week over Roberts’ support for Carlson.
Despite the directness of Shapiro’s message, and his explicit call for Heritage to police the boundaries of the conservative movement, Roberts did not respond to the criticism or address antisemitism on the right during the event.
In his opening remarks, Roberts praised Shapiro as a “patriot,” a “man of faith” and a “trusted counselor,” and described Shapiro’s book as “a truly good book,” without mentioning Carlson, Fuentes or the controversy that has engulfed the organization. When Roberts moderated the discussion that followed, he pivoted to policy topics including immigration, housing affordability and elections, again avoiding any reference to Carlson or antisemitism.
Roberts also did not acknowledge the resignations or public criticism that followed his defense of Carlson, At the conclusion of the event, he broadly aligned Heritage with Shapiro’s message, telling the audience, “Count on Heritage to fight with you.”
In his speech, Shapiro accused Carlson of abandoning free-market principles, rejecting constitutional governance and advancing conspiracy theories that echo antisemitic tropes, particularly around Israel and Jewish influence. He cited Carlson’s repeated criticism of Israel, his suggestion of “nefarious Israeli influence in American government,” and his hostility toward Christian Zionists.
Shapiro also criticized Carlson for repeatedly platforming figures with extremist or antisemitic records, including Fuentes, whom he described as “America’s foremost Hitler apologist,” as well as Russian ideologue Alexander Dugin and revisionist historian Darryl Cooper. “None of this comports with traditional American values,” Shapiro said.
Shapiro framed the moment as a test of the conservative movement’s credibility. “Conservatism means something,” he said. “And if we refuse to stand for it and defend it, it will disappear.”
The post Ben Shapiro denounces Tucker Carlson at Heritage, urges policing of conservative movement appeared first on The Forward.
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Citing Sydney attack, police in London say they will now arrest those who chant ‘globalize the intifada’
(JTA) — Police in London and Manchester, England, say they will now arrest pro-Palestinian protesters who chant the phrase “globalize the intifada,” in a policy change responding to the deadly terror attack on Jews celebrating Hanukkah in Sydney.
Police in London also indicated that they will take more aggressive action to limit protests near synagogues where services are taking place.
The commissioner of the Metropolitan Police in London and the chief constable of Greater Manchester Police announced the new policies on Wednesday, saying in a statement that they had decided to act even though prosecutors had long advised that “the phrases causing fear in Jewish communities” were not criminal offenses.
“Now, in the escalating threat context, we will recalibrate to be more assertive,” they said, noting that the changes were “practical and immediate.”
The chant “globalize the intifada” is used widely used at pro-Palestinian protests and according to many of its proponents is meant to galvanize worldwide solidarity against Israel. Its critics, including many Jews, charge that it is a call for violence against Jews. “Intifada,” which means “uprising” or “shaking off” in Arabic, was the name of two violent Palestinian uprisings including one from 2000 to 2005 that killed an estimated 1,000 Israelis in terror attacks, including on buses, at cafes and at recreational centers.
The phrase has drawn renewed scrutiny in the wake of the Bondi Beach attack in Sydney, which killed 15 people. Authorities said the alleged attackers, who are not accused of using the phrase, had pledged allegiance to the Islamic State terrorist group. A man who pledged allegiance to the Islamic State staged an attack on a Manchester synagogue on Yom Kippur in October in which two people were killed.
Among those drawing a connection between the Sydney attack and the protest phrase was British Chief Rabbi Ephraim Mirvis.
“Why is it still allowed? What is the meaning of ‘globalize the intifada’? I’ll tell you the meaning — it’s what happened on Bondi Beach,” Mirvis told the BBC this week. He added, “We have to be far stricter with regard to what people are allowed to say.”
The British police crackdown on the phrase contrasts with the stance taken in New York City by Mayor-elect Zohran Mamdani, a longtime advocate for the Palestinian cause. During the campaign, he declined to condemn the phrase and then, after hearing from Jewish New Yorkers, said he would “discourage” it. But Mamdani, who hires the police chief and sets department priorities, has said he is not comfortable “with the idea of banning the use of certain words.”
In London, police are already acting on their new policies. The Metropolitan Police relocated a planned demonstration on Wedneday away from areas of London where public Hanukkah celebrations were scheduled, igniting allegations from the Palestine Solidarity Campaign that its protest was being illegally banned.
The police department said that was not true. And the statement announcing the new policies emphasized that they are not intended to prevent legal protest.
“All members of society have a responsibility to consider their impact on others – it is possible to protest in support of Palestinian people without intimidating Jewish communities or breaking the law,” the statement said.
The rally on Wednesday night attracted about 1,000 people, the Palestine Solidarity Campaign said on social media, including former Labour Party leader Jeremy Corbyn.
The post Citing Sydney attack, police in London say they will now arrest those who chant ‘globalize the intifada’ appeared first on The Forward.
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After MIT professor’s killing, Jewish influencers spread unverified antisemitism claim
There is no evidence that Nuno F.G. Loureiro, an M.I.T.-affiliated scientist who was shot Monday at his home in Brookline, Mass., was killed in an antisemitic attack. It’s not even clear that he was Jewish.
But in the hours after his death Tuesday morning, a rumor spread that Loureiro was Jewish — and targeted for his pro-Israel politics. In the wake of a mass killing at a Hanukkah celebration in Sydney, Australia, prominent Jewish social media influencers pointed to Loureiro’s death as proof that Jews all over the world were under attack.
The claim appeared to originate from Ira Stoll, the author of a conservative-leaning Substack newsletter called The Editors. In the newsletter and on X, Stoll reported Tuesday that Loureiro was Jewish. On Substack, Stoll attached a screenshot of a Threads post in which a user with that name defended Israel and criticized Hamas.
There was just one problem: The Threads account did not belong to the slain M.I.T. professor. But in an online information ecosystem that rewards virality, paranoia and hot takes — and whose most influential voices are rarely beholden to journalistic ethics — the unverified assertion took hold.
“Loureiro has been reported to be Jewish with strong pro-Israel views,” the pro-Israel account StopAntisemites shared with more than 350,000 followers. Quoting that post, pro-Israel activist Eyal Yakoby wrote to his 250,000 followers on X, “Every Jew must arm themselves.”
Influencers who repeated Stoll’s claim stated it as fact, usually without stating their source of information. If they had, other uses might have seen that Stoll deleted the X post, and edited his Substack article to include a clarification that MIT had clarified the Threads account belonged to a different person.
Instead, the unverified claim spread to other platforms.
“It’s Jew-hunting season,” the pro-Israel food influencer Gabriel Boxer, who goes by Kosher Guru, and the Jewish account Community News told nearly 400,000 Instagram followers in a joint post. Marnie Perlstein, an Australian Jewish influencer, asked in a Reel why the media wasn’t talking about Loureiro’s Jewish heritage.
There was a good reason legacy media that covered Loureiro’s death, among them the Associated Press and The New York Times, did not report that Loureiro was Jewish: It’s not yet clear whether he was. Indeed, some evidence suggests he wasn’t.
At around the same time as Yakoby’s post, a man named Joah Santos tried to shoot down the rumor, saying Loureiro, a friend of his, was not Jewish and would have never spoken about Israel or Gaza. (The Forward has reached out to Santos.)
StopAntisemites’ post had been reposted nearly 2,500 times and received nearly 600,000 views as of this Wednesday evening, and remains visible on X. Santos’ opposing claim, meanwhile, has been seen only 150,000 times.
The idea that Loureiro was Jewish eventually found its way into Yeshiva World News and the Jerusalem Post, which called Loureiro “a Jewish and vocal pro-Israel nuclear scientist.”
Authorities have opened a homicide investigation into Loureiro’s death; no suspects or possible motives have been disclosed. Funeral details have not been announced.
It’s possible that Loureiro was Jewish — neither the university that employed him nor his family has stated otherwise. But no one has been able to say definitively that he was.
The MIT media relations team told the Forward it could not comment on a staff member’s ethnicity or religion. MIT Hillel did not respond to a voicemail left Wednesday evening.
Bruno Cappi, who described himself as a close friend of Loureiro’s in the MIT physics department, said in an interview that he had worked with the professor since 2016 and that his friend had never mentioned being Jewish during that time. Many of their colleagues in the department were Jewish, Cappi said, with last names typical for Jewish ancestry like Friedman and Rosen; if someone were attacking Jews, why would they go after someone whose Jewish identity was not widely known? “It’s all absurd,” he said.
More than 24 hours after Santos and others tried to correct the record, the articles from the Jerusalem Post and Yeshiva World News remained online. The posts by Yakoby, KosherGuru and Perlstein — none of whom responded to requests for comment prior to publication — also remain up as of this publication. (Some X posts have pending crowd-sourced Community Notes underneath stating he is not Jewish and linking to Santos’ post, but those notes are not currently being shown to all users.)
Additional evidence that Loureiro was pro-Israel was also thin: An X user claimed that a Google Street view image of the professor’s home showed a “Stand With Israel” sign. If the image did depict his building, it had been taken three years earlier; it also showed a multifamily building, and Loureiro — if he did live in the building at the time — did not necessarily live in the unit with that window.
Nevertheless, the claim continued to spread. Around 8 p.m. ET on Tuesday — several hours after the posts from Stoll and StopAntisemites — a Wikipedia article was created about Loureiro, which claimed he was born “to a Sephardic Jewish family.” That claim remained on the article for four hours before a different editor removed it.
The post After MIT professor’s killing, Jewish influencers spread unverified antisemitism claim appeared first on The Forward.