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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers

(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.

In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.

From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.

According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”

The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.

Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.

Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.

“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.

“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.

“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”

Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.

Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.

Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.

“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.

When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.

“It was perfect,” Brownlee said.

Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.

“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.

Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.

Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”

While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.

Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”


The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.

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Antisemitism in Switzerland Hits Alarming Levels as Online Incidents Surge, Reports Warn

A pro-Hamas demonstration in Zurich, Switzerland, Oct. 28, 2023. Photo: IMAGO/dieBildmanufaktur via Reuters Connect

Antisemitism in Switzerland surged to alarming levels last year, with two reports released on Tuesday warning that hostility and violence targeting Jews are intensifying across the country amid the broader fallout from war involving Israel in the Middle East.

On Tuesday, the Intercommunity Coordination Against Antisemitism and Defamation (CICAD) released its 2025 annual report on hate crimes, documenting a 36 percent rise in antisemitic incidents against the local Jewish community in French-speaking Switzerland compared to 2024.

With a total of 2,438 antisemitic acts last year, CICAD’s latest report marks the highest level of such incidents since the organization began monitoring them in 2003.

Based on the latest data, the association warned of a worsening trend, with incidents classified as “grave and serious” rising 16 percent — from 109 cases in 2024 to 127 in 2025.

This week, the Swiss Federation of Jewish Communities (SIG), in collaboration with the Foundation Against Racism and Antisemitism (GRA), also released their annual report on antisemitic outrages in German-, Italian-, and Romansh-speaking Switzerland for the past year.

Their latest data also shows that antisemitism “remains at a persistently high level” across the country, with tensions further fueled by the ongoing war in the Middle East.

“Since Oct. 7, 2023, the war in the Middle East has been the main long-term trigger for antisemitic incidents in Switzerland,” the organizations wrote in their report, referring to the Hamas-led invasion of and massacre across southern Israel more than two years ago.

“This influence remained significant in 2025. No return to pre-Oct. 7 levels has been observed to date,” they continued. 

SIG and GRA’s latest report found the biggest surge of antisemitic activity in online spaces, with 2,185 incidents recorded in 2025 — an increase of nearly 37 percent from 1,596 the previous year.

Most incidents took place on the Telegram messaging app, with online newspaper comments coming in second, and the bulk of the reported content centered on conspiracy theories.

With such figures, the report warned that antisemitism is no longer an isolated occurrence but a structural issue, cautioning against the normalization of antisemitic rhetoric.

Even though the study found that real-world antisemitic incidents fell to 177 in 2025 from 221 in 2024 — a decrease of roughly 20 percent — the number remains about three times higher than levels recorded before the Oct. 7 atrocities.

The GRA and SIG urged local authorities to ensure the sustainable protection of Jewish life in Switzerland, calling for long-term security measures, increased investment in prevention and education, and a stronger commitment to monitoring antisemitic threats.

“Effectively combating antisemitism is not a one-off task, but an ongoing responsibility of the state and society,” the report said.

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DOGE Staffers Used ChatGPT to Cut Holocaust History Grants During Counter-DEI Purges: Lawsuit

Elon Musk holds up a chainsaw onstage during the Conservative Political Action Conference (CPAC) in National Harbor, Maryland, US, Feb. 20, 2025. Photo: REUTERS/Nathan Howard

The US Department of Government Efficiency (DOGE) relied on the ChatGPT large language model program when deciding to cut grants for Jewish-related history programs, including one focused on violence against women during the Holocaust, according to a new class-action lawsuit.

DOGE staffer Justin Fox is named as one of the defendants in the suit filed in US federal court on Friday by the Authors Guild, which alleges that he was the one who developed the method of using ChatGPT prompts to determine which grants from the National Endowment for the Humanities (NEH) — also a defendant — to cut in the name of eliminating any programs related to Diversity, Equity, and Inclusion (DEI) initiatives.

Fox said in a deposition that he regarded any grant related to a minority group as qualifying as “DEI” and thus up for elimination. When asked about a grant he chose to cancel related to violence against women during the Holocaust, he responded, “It’s a Jewish — specifically focused on Jewish culture and amplifying the marginalized voices of the females in that culture.” Fox added, “It’s inherently related to DEI for that reason.”

The Trump administration has made a point of targeting DEI programs, especially on university campuses, arguing they foster bigotry by replacing merit with identity-based preferences. Many Jewish groups have criticized DEI initiatives for often excluding Jews, ignoring antisemitism, or characterizing Jews as white “oppressors” rather than as a historically oppressed minority group.

The lawsuit alleges that Fox and his fellow DOGE staffer Nathan Cavanaugh “made and executed the termination decision without any legal authority conferred by Congress. There is no jurisdictional barrier to vacating these unlawful terminations, and permanent relief is warranted.”

One of the projects targeted by DOGE was a translation project titled In the Shadow of the Holocaust: Short Fiction by Jewish Writers From the Soviet Union, which the lawsuit describes as “a critical, annotated translation into English of Yiddish and Russian works written in the aftermath of the most significant Jewish tragedy of the 20th century.”

ChatGPT put the book on the chopping block, stating that “this anthology explores Jewish writers’ engagement with the Holocaust in the USSR.”

According to the suit, the DOGE cuts “are unconstitutional several times over. The record establishes, without genuine factual dispute, that the terminations violated the First Amendment by targeting grants for their viewpoints and perceived political associations; that they violated the equal protection guarantee by classifying grants based on race, sex, and other constitutionally protected characteristics.”

DOGE also allegedly targeted Catholic efforts to promote Holocaust studies. The suit notes that another grant Fox and Cavanaugh chopped was support for the National Catholic Center for Holocaust Education at Seton Hill University.

In a deposition, NEH’s acting chair Michael McDonald said he did not know DOGE had relied on ChatGPT and rejected including Holocaust-related grants under DEI. He also claimed DOGE ignored his disagreements. DOGE possessed the final say about which projects to cut.

In response to the question “In your view, does this grant relate to DEI?” McDonald answered “no.” When the lawyer followed up with “would you consider this to be wasteful spend?” he replied “I would not, no.”

Since the NEH’s founding in 1965, the agency has provided over $6 billion in grants to fund over 70,000 projects in all 50 states.

The lawsuit details that Fox and Cavanaugh lacked “any relevant background in the humanities, public or private grant administration, peer review, or government service of any kind prior to joining the administration.”

According to the filing, the two DOGE staffers met with McDonald and Assistant Chair for Programs Adam Wolfson on March 12. However, Fox and Cavanaugh “entirely controlled the process of selecting grants to terminate and executing the terminations — their approach was top-down, viewpoint- and race-based, and indifferent to the views of NEH leadership or the ordinary processes of grant administration.”

DOGE’s mastermind, billionaire Elon Musk, has a professional rivalry with Sam Altman, the CEO of OpenAI, which developed ChatGPT.

Musk faced multiple controversies last year involving alleged antisemitism, Nazis, and the Holocaust. Following his decision to make a gesture at a Jan. 20 rally which many interpreted as resembling a “Sieg Heil”-style salute, the Anti-Defamation League (ADL) initially defended the billionaire before criticizing his choice to promote Holocaust humor on his X social media platform.

“We’ve said it hundreds of times before and we will say it again: the Holocaust was a singularly evil event, and it is inappropriate and offensive to make light of it. Elon Musk, the Holocaust is not a joke,” Jonathan Greenblatt, the ADL’s CEO and National Director, wrote on X in response to Musk.

Musk faced criticism days later when addressing a gathering of Germany’s far-right Alternative for Germany (AfD) party, where he said, “There is too much focus on past guilt, and we need to move beyond that.” Critics decried the comments, arguing they minimized or dismissed the Holocaust.

“The remembrance and acknowledgement of the dark past of the country and its people should be central in shaping the German society,” Dani Dayan, chairman of Yad Vashem, Israel’s national memorial to the Holocaust, said in response to Musk on X. He warned that not focusing on learning lessons from the past is “an insult to the victims of Nazism and a clear danger to the democratic future of Germany.”

In July, following an upgrade to Musk’s ChatGPT rival Grok, the program began promoting antisemitic conspiracy theories and in one instance labeled itself “MechaHitler.”

Two months later, the Center for Countering Digital Hate (CCDH) and the Jewish Council for Public Affairs (JCPA) released a report revealing the rise of antisemitism on X.

The report utilized OpenAI’s since-discontinued GPT-4o model and drew on a year-long investigation to find that “679,000 posts sampled violate X’s policies on antisemitism, and posts identified as antisemitic got 193 million views in the 11 months of this report, despite X’s promises to limit their visibility. Also, antisemitic conspiracies appear to perform disproportionately well on X, constituting 59% of posts in the sample but 73% of likes.”

The report noted that X had allowed for the rise of so-called “antisemitic influencers” and that  “approximately one third of all likes on antisemitic posts were on posts shared by just 10 antisemitism ‘influencers.’ 9 out of these 10 ‘antisemitism influencers’ have more followers on X than any other platform, and 6 out of the 10 are verified on X. 3 out of the 10 profit from paid subscriptions on X.”

Amid the criticism, Musk has denied accusations of antisemitism and said his priority is to make X a bastion of free speech. He visited Israel in late 2023, weeks after Hamas’s Oct. 7 invasion of the Jewish state, and Auschwitz in January 2024. Following the latter trip, Musk said he was “frankly naive” about antisemitism and described himself as “Jewish by association.”

The Tesla CEO and X owner vowed to wear around his neck a dog tag reading “Bring Them Home” that was given to him by a parent of one of the Israeli hostages held in Gaza until all the captives were returned home.

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Trump’s Iran dithering puts Israel in an unprecedented position

Israel today finds itself in an unusual strategic position: It’s fighting a war that could last for weeks — or end almost instantly. And someone else will decide which way things go.

Down one path lies a prolonged campaign against Iran, with the possibility of regime change. Israel’s leaders openly hope that the campaign will enable the Iranian people to overthrow their rulers. Prime Minister Benjamin Netanyahu recently put it bluntly: “Our aspiration is to enable the Iranian people to cast off the yoke of tyranny.”

Down the other is a rapid cessation of the conflict, with incomplete results. President Donald Trump has already suggested that the conflict may be nearing completion. In a Monday interview with CBS News, Trump said bluntly: “The war is very complete, pretty much.”

Yet in the very same news cycle, Trump offered a strikingly different message. When asked whether the war was essentially over or just beginning, he replied: “I think you could say both.” He suggested he was considering the possibility of taking control of the Strait of Hormuz, the critical global oil chokepoint, and warned on social media that if Iran interfered with shipping there, the United States would strike it “20 times harder than they have been hit thus far.”

Those contradictory statements capture the extraordinary ambiguity surrounding the conflict. And that ambiguity has left Israel in a profoundly complicated position. Now, it must be prepared simultaneously for two radically different scenarios: a prolonged war whose outcome could reshape the Middle East, or a sudden declaration that the conflict is over.

A successful start, and mixed outlook

So far, Israeli and American forces have struck deep inside Iran, decapitating the regime and crippling major parts of military infrastructure. Iran has retaliated with missile and drone attacks against Israel, most of which have been intercepted by Israel’s air defenses, but some of which have brought tragedy.

In recent days, Tehran has picked a new supreme leader: Mojtaba Khamenei, a hardliner and the son of the longtime despot killed on the first day of the war.

If the conflict continues on this trajectory, the implications could be enormous. Sustained pressure on Iran could destabilize the regime. Even without that best-case scenario outcome, a prolonged campaign could dramatically weaken the Islamic Republic.

But a long war carries real dangers. Iran still possesses missiles capable of reaching Israel, and has been firing them daily. Israel’s multilayered defense system intercepts most of them, but not all. A cluster missile strike on Monday killed two; if the war continues, more deaths are likely to follow. And the longer the war lasts, the greater the statistical likelihood that one missile will slip through and cause a true catastrophe.

Even without a disaster, the cumulative strain on Israeli society is unmistakable. The acquisition of weapons and callup of reserve troops is further disrupting an economy that has been in various states of disruption since Oct. 7, 2023. It is also measured in the unquantifiable damage that the stress is causing pretty much every person in the country.

Many businesses are closed, and public life is minimal. Missile alerts — often in the middle of the night — repeatedly send millions of civilians into shelters (and, for a privileged minority, reinforced “safe rooms” in their home). Many offices are half empty. Parents struggle to work while caring for children who are afraid to leave the house.

With ordinary life on hold, a prolonged war could therefore become a grinding economic and psychological burden, even if Israel continues to win militarily.

Yet Israelis broadly support the war. A poll last week found that 93% of the populace backs the operation.

How will they respond if Trump abruptly pulls the plug?

War by whim

To a degree that is profoundly unusual in the history of democratic countries, the trajectory of the war depends largely on one person.

Trump has shown himself to be prone to making unilateral decisions with enormous consequences for the international order without undergoing any of the standard processes.

He launched sweeping tariff wars that upended decades of bipartisan policy on the benefits of relatively free trade. He revived the idea that the U.S. should acquire Greenland — and for weeks refused to rule out using force against Denmark, a NATO ally, to achieve that end. Earlier this year, American forces kidnapped Venezuela’s president, after which Trump openly stated that the U.S. needs “access” to the country’s oil resources.

Even the rhetoric surrounding the Iran campaign is sui generis. In recounting why American forces had sunk Iranian naval vessels rather than capturing them, he approvingly relayed that he was supposedly told by commanders that it was simply “more fun to sink them.”

If Trump decides he is done, and the Islamic Republic limps on, Israelis will be left with the frustrating sense of having missed a huge opportunity to fundamentally alter an unacceptable situation in which Iran is constantly scheming to cause harm.

Iran has been, essentially, a fly the size of an elephant buzzing in Israel’s ear. Yes, the war will be spun as victory either way — but if it ends tomorrow, it will end without achieving all it could. And the current state of affairs, in which Israel effectively has a green light from a U.S. president as indifferent to convention as Trump, may not return.

A reopened Lebanon front

One complication that could outlast either of these scenarios is Hezbollah. The Lebanon-based militia, a regional proxy for Iran, joined the fighting almost immediately, launching rockets and drones toward northern Israel. That intervention may give Israel a strategic opportunity to address a problem that has festered since post-Oct. 7 fighting ended on the Lebanon front in November, 2024.

When that conflict concluded, the Lebanese government pledged that it would dismantle and disarm Hezbollah, finally restoring the state’s monopoly on force. In practice, little changed. Hezbollah remained entrenched in parts of central Lebanon, albeit no longer along Israel’s border.

Israeli patience with this renewed status quo has steadily eroded. But the devastation of the Gaza war had badly damaged Israel’s international standing, making Jerusalem see a renewed Lebanon campaign as diplomatically difficult.

Now, the regional picture has shifted. Lebanese officials — including the country’s president — have increasingly signaled that Hezbollah’s continued militarization is unsustainable. Beirut has in recent days already taken steps to curb Iranian influence, including by restricting activity by the Islamic Revolutionary Guard Corps. Senior figures have made clear that Hezbollah’s role as an armed “state within a state” cannot continue indefinitely.

Elements of Lebanon’s government clearly hope Israel might finish a task they cannot accomplish themselves — the decisive debilitation of Hezbollah — though preferably without bringing another devastating war onto Lebanese soil.

What this means: Israel is likely to be at war, in some way or another, for some time to come. Trump may call time on the war with Iran; he has no such power when it comes to Israel’s own border conflicts.

But the biggest challenges, and biggest changes, facing Israel belong with the Iran war, which has the potential to truly redefine the region. Netanyahu may wield some influence over Trump, but the decision rests with the White House.

This is an unprecedented state of affairs in Israel’s history: A perilous war of aggression, conducted without real Israeli control. The cost of this is whiplash, as the country has no choice but to live with both possibilities at once: a long war that could reshape the region — or a sudden declaration that the war has been won. Netanyahu may be able to influence Trump one way or the other — but he won’t make the call.

For Israelis, that is the rub in the hyper-alliance with Trump’s U.S. Next month, as Israel celebrates its 78th Independence Day, that independence will feel a tad fictitious. An extreme dependency lies bare for all to see, and it will outlive Trump. His successor may not be as munificent.

The post Trump’s Iran dithering puts Israel in an unprecedented position appeared first on The Forward.

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