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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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Al Jazeera Forum Platforms Terrorist Leaders and Their Sympathizers
The Al Jazeera Media Network logo is seen on its headquarters building in Doha, Qatar, June 8, 2017. Photo: REUTERS/Naseem Zeitoon
At the 17th annual Al Jazeera Forum in Doha, Qatar, familiar faces took the stage to discuss the aftermath of October 7 and its broader regional and global implications. These figures are familiar not for their credibility, but because the lineup included terrorist leaders and their sympathizers.
Upon entrance to the forum, an “in memoriam” lined the halls filled with faces of Al Jazeera journalists who died during the Israel-Hamas war.
Eitan Fischberger, who first exposed the terror-filled line up of speakers at the conference, found that five of these so-called journalists are also familiar faces. These “journalists” didn’t become well-known for trustworthy and accurate reporting, but rather because all five of them had well-established ties with terrorist organizations such as Hamas in the Gaza Strip.
Five. The answer is five Al Jazeera terrorists
https://t.co/2MjtM3MW9V pic.twitter.com/PQzULPF5zF
— Eitan Fischberger (@EFischberger) February 6, 2026
Hamas terrorist leader Khaled Meshaal and Iranian Foreign Minister Abbas Araghchi were two of the biggest attractions at the event. UN Special Rapporteur Francesca Albanese, sanctioned by the US for her pro-terror rhetoric, also took part in a session via video call.
Despite the mass slaughter of Iranian civilians, the focus of every speaker at the conference was laser-focused on Israel. This was not accidental. After all, Abbas Araghchi, who, given his position in the Iranian regime, has stood by as thousands of Iranian citizens were murdered, was given a spotlight.
From that platform, Araghchi blamed Israel for regional instability, saying that “Israel’s expansionist project requires that neighboring countries be weakened” and amounts to the “enforcement of permanent inequality.”
For this, he called for Israel to be “punished.” The irony would be laughable if it weren’t so grotesque. A senior official of a regime that jails dissidents, executes protesters, and bankrolls terrorist proxies across the region stood before an audience and positioned himself as a moral authority on justice and stability.
Iran’s FM Abbas Araghchi slammed the double standard allowing Israel to expand its military while others in the region are asked to reduce their defensive capabilities.
Araghchi spoke at the Al Jazeera Forum in Doha, an event focusing on geopolitical shifts in the Middle East. pic.twitter.com/sRQ8khI5D4
— Al Jazeera English (@AJEnglish) February 7, 2026
Predictably, in Hamas terrorist leader Khaled Meshaal’s session, he similarly dodged any blame for the ensuing war. What he did was suggest that “the flood” — the operation name chosen for the October 7 massacre — successfully brought the Palestinian cause back to global consciousness. He specifically praised the outrage seen on university campuses and across social media, treating international unrest as a strategic victory.
Naturally, as a terrorist leader, Meshaal deflected the requirement for Hamas to disarm, saying “criminalizing the resistance” is not something it can accept. As long as Israel exists, Hamas will not disarm.
It is the most recent example of Hamas leaders being explicit in their absolute unwillingness to adhere to the ceasefire agreement to which they signed.
Beyond actual terrorists, terrorist sympathizer Francesca Albanese was invited to speak, joining a session abroad via video. Unsurprisingly, her words echoed those of the terrorist leaders listed above, as she spoke of Israel as the “common enemy” of the world.
It is dangerous enough that a UN Rapporteur shared a platform at the same conference as terrorists. That her language is barely distinguishable from that of designated terrorists should probably come as little surprise given Albanese’s previous actions.
Humanity has a “common enemy” in Israel, Francesca Albanese tells Qatar’s Al Jazeera forum pic.twitter.com/l1wXNiS7yP
— Hillel Neuer (@HillelNeuer) February 8, 2026
Mustafa Barghouti, who has similarly expressed support for Palestinian terrorism in the past, discussed how the Palestinian will could not be broken, and how the fact that people stayed in Gaza throughout the war displayed the “failure of Israel” despite the “genocide.” In reality, this only goes to show that Palestinian civilians were never the target of Israel, which fought tirelessly to root out Hamas and other terrorists, while doing its utmost to avoid harming civilians.
Mustafa Barghouti, secretary-general of the Palestinian National Initiative, said that the steadfastness of Palestinians in Gaza despite genocide, shows ‘the failure of Israel’.
Barghouti is at the Al Jazeera Forum, an event focusing on geopolitical shifts in the Middle East. pic.twitter.com/X9Fjex3kWc
— Al Jazeera English (@AJEnglish) February 7, 2026
Al Jazeera’s support for terrorism is not new. What makes this moment particularly alarming is the scale of its influence on the world, and how it brings terrorists and their sympathizers onto a stage in light of global events. This was not a conference about the future of the Middle East. It was an echo chamber where terrorism got the platform.
The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.
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Erdogan’s Atomic Ambition: Why Turkey Is the Middle East’s Next Proliferation Crisis
Riot police walk outside the Istanbul provincial office of the main opposition Republican People’s Party (CHP), as CHP supporters gather near the office, after a recent court ruling that ousted the CHP’s Istanbul provincial leadership, in Istanbul, Turkey, Sept. 8, 2025. Photo: REUTERS/Dilara Acikgoz
As the global community remains transfixed by the diplomatic theater in Oman, a more ominous atomic shadow is lengthening across the Eastern Mediterranean.
While Western envoys chase a “nuclear framework” with a defiant Iran, Recep Tayyip Erdogan is quietly executing a multi-decade roadmap to transform Turkey into the region’s next nuclear-threshold state.
We are witnessing the birth of a sophisticated, NATO-embedded “Iran 2.0” — yet the international community continues to treat Ankara as a standard ally rather than the primary proliferation risk it has become.
Unit 1 of the Akkuyu Nuclear Power Plant stands at 99 percent completion. While marketed as a civilian energy panacea, Akkuyu represents a strategic Trojan Horse of unprecedented proportions. It is the world’s first “Build-Own-Operate” nuclear project, entirely financed and controlled by Russia’s Rosatom. This arrangement has not only granted the Kremlin a permanent nuclear anchor on NATO’s southern flank, but has also provided the Turkish state with the technical laboratory necessary to master the full nuclear fuel cycle under the guise of commercial cooperation.
The most alarming development in Turkey’s nuclear trajectory is not found in its power reactors, but in its naval shipyards. By officially prioritizing the “NUKDEN” initiative — Turkey’s nuclear-powered submarine program — Erdogan has discovered the ultimate legal loophole for domestic uranium enrichment. Under the Nuclear Non-Proliferation Treaty, “peaceful” enrichment remains a contentious grey area, but the production of highly enriched uranium for naval propulsion is a recognized military necessity that bypasses many traditional civilian safeguards.
By pursuing a nuclear navy, Ankara is signaling its intent to stockpile the very fissile material required for a warhead, all while maintaining a veneer of maritime sovereignty. This is a tactical evolution of the “Iran Model.” Where Tehran chose a path of open defiance, Ankara is choosing a path of “Legalist Proliferation,” using its status as a naval power to justify a fuel cycle that would otherwise trigger immediate international sanctions.
This “Stealth Proliferation” is backed by a massive, nine-billion-dollar cash injection from Moscow, ensuring that the infrastructure for this “naval requirement” is built with the highest Russian expertise.
A nuclear reactor is merely a forge; its true threat is realized only when paired with a delivery system. In June 2025, Erdogan issued a decree to massively expand Turkey’s production of medium- and long-range missiles. This was not a random military upgrade. When paired with the 2026 commissioning of Akkuyu, the picture becomes clear: Turkey is building the two halves of a nuclear deterrent in parallel.
The “Araghchi Doctrine” currently being debated in Doha — Iran’s refusal to negotiate on its own missile program — finds a mirror image in Ankara’s “National Missile Program.” Erdogan has been vocal in his disdain for the “nuclear OPEC,” arguing that it is unfair for some nations to possess nuclear-tipped missiles while others are barred from the club. By developing indigenous missile technology capable of reaching any capital in the Middle East or Europe, Turkey is ensuring that once its “breakout” occurs, the delivery mechanism will already be in place, tested, and ready.
For too long, Turkey has been granted what can only be described as a “NATO Pass.” Washington has consistently hesitated to enforce the Countering America’s Adversaries Through Sanctions Act with the necessary vigor, fearing the loss of the Incirlik airbase or a total rupture in the alliance. This hesitation has been read in Ankara as a green light. Erdogan views the international order not as a set of rules to follow, but as a set of constraints to be dismantled.
The strategic reality is that Turkey is no longer content to sit under the American nuclear umbrella. It seeks to build its own, potentially in a trilateral partnership with Saudi Arabia and Pakistan. This “Islamic Nuclear Axis” would combine Turkish high-tech delivery systems, Saudi capital, and Pakistani technical blueprints to create a new center of gravity that is entirely independent of Western control.
Amine Ayoub, a fellow at the Middle East Forum, is a policy analyst and writer based in Morocco. Follow him on X: @amineayoubx
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Map of Israeli targets goes up in Tehran as tensions simmer ahead of Netanyahu’s White House visit
(JTA) — Iran has erected a map showing Israeli targets for potential strikes in a prominent propaganda spot as another week dawns with uncertainty over whether it will face a U.S. attack.
The map went up over the weekend in Tehran’s Palestine Square, a frequent site for billboards meant to broadcast the Islamic Republic’s bravado when it comes to Israel and the United States. It includes the words “You start, we finish!”
It comes as President Donald Trump continues to weigh military intervention against Iran and as Israeli Prime Minister Benjamin Netanyahu plans to visit the White House to press for his demands in Trump’s negotiations with Iran.
“Prime Minister Benjamin Netanyahu is expected to meet with US President Donald Trump this Wednesday in Washington, and will discuss with him the negotiations with Iran,” Netanyahu’s office said in a statement on Saturday. “The Prime Minister believes any negotiations must include limitations on ballistic missiles and a halting of the support for the Iranian axis.”
A will-he-or-won’t-he air has pervaded for weeks as Trump has considered different strategies for dealing with Iran, which has said it would view both U.S. and Israeli targets as legitimate if the United States strikes to curb its nuclear ambitions, less than a year after the last U.S. attack on Iranian sites, which came during a war between Iran and Israel.
On Friday, Jared Kushner, Trump’s son-in-law and Middle East advisor, and Steve Witkoff, his Middle East envoy, met directly with Iran’s foreign minister in Oman. The foreign minister, Abbas Araqchi, said the talks had gotten off to a “good start” but that Iran was willing to negotiate only about the nuclear program, not the missiles that concern Israel.
Trump, too, told reporters that there had been “very good talks” that indicated that Iran was prepared to make more concessions than it had offered in the past. Still, he said, “They know that if they don’t make a deal the consequences are very steep.”
The next day, Kushner and Witkoff also visited a U.S. naval carrier that has been moved to the region as part of what Trump has called an “armada” that would enable U.S. military action in the event that Trump decides it is needed. Netanyahu has moved up his planned White House visit — which will be his fourth since Trump retook office last year — to advocate for Israel’s interests in the negotiations. It was at a previous visit, last April, that Trump disclosed for the first time that the United States had opened direct talks with Iran. Just over two months later, Trump joined Israel’s campaign against Iran with a bombing attack that came a day after he said he had not decided whether to strike.
The post Map of Israeli targets goes up in Tehran as tensions simmer ahead of Netanyahu’s White House visit appeared first on The Forward.
