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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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A famed rabbi’s yeshiva reopens for students for the first time since World War II
(JTA) — Dovid Hofstedter was visiting Belarus five years ago when he discovered that a historic Jewish school had turned into something else.
Hofstedter, a Canadian rabbi, was joining a group of rabbis from around the world at the Radin Yeshiva, nestled in the small town of Radun in western Belarus. The school was founded in 1869 by the famed Lithuanian rabbi Israel Meir Kagan, known as the Chofetz Chaim, and housed 300 students before World War II.
As Hofstedter delivered a lecture in the building, he was surprised to see it fill up with locals, who then gradually wandered out. He realized they didn’t know the building had once housed a yeshiva in a town where no Jews live today.
Instead, people had walked in expecting a play — and left when they didn’t get one.
The Radin Yeshiva had been converted into a theater, with a stage and red seats, Hofstedter told the Jewish Telegraphic Agency. Like many Jewish sites across Eastern Europe, where the Nazis’ annihilation was followed by decades of Soviet rule that stifled Jewish memory and communal life, the school’s history had been buried.
“In other places that I’ve been to in Eastern Europe, some yeshivas were used as a post office,” said Hofstedter. “Some were used as government buildings.”
This month, Hofstedter and another group of 100 international rabbis filled the building again, this time to inaugurate the reopened Radin Yeshiva, now fully restored to serve Torah students as a functioning school.
Yad Yisroel, a nonprofit dedicated to strengthening Jewish life in Belarus, bought the yeshiva building from the municipality of Radun (or Radin, according to its Yiddish pronunciation) in 2025. That spurred a year of planning and construction, headed internationally by Hofstedter, who founded the Torah study organization Dirshu, and locally by Moshe Fhima, who directs Yad Yisroel’s projects and leads a yeshiva in the southern city of Pinsk.
The restoration team replaced the building’s roof and windows, which had deteriorated over years of neglect. Inside, they installed a new Torah ark and recreated the wooden lecterns and chairs that filled the yeshiva before World War II. A library of books is being transported from Israel to stock the school’s shelves.
The Radin Yeshiva closed after the outbreak of World War II, when the Soviet Union occupied the region and Soviet authorities seized the building. Nazi Germany captured Radun in 1941. Some yeshiva students escaped to Japan, where they received aid from the American Jewish Joint Distribution Committee. Rabbi Mendel Zaks, the Radin Yeshiva’s then-leader and the Chofetz Chaim’s son-in-law, fled in 1941 to the United States and reestablished the yeshiva in New York City. In the 1950s, the new school moved upstate to Suffern, New York, where it remains active.
Meanwhile, more than 2,000 Jews from Radun and neighboring villages were interned in a ghetto; most were killed by the Germans and local police.
Hofstedter believes that the Radin Yeshiva will draw interest from Jewish communities across Belarus. Though the country’s 30,000 to 50,000 Jews today are largely secular, Hofstedter said a subset of the community has shown interest in reconnecting with facets of their Jewish identity that were quashed under the Soviets, and the yeshiva can serve as a focal point for that rediscovery. Many of its students will also come from abroad, as Orthodox Jews make regular pilgrimages to study the Chofetz Chaim’s teachings and visit his gravesite.
The Chofetz Chaim, who lived from 1838 to 1933 and whose sobriquet is the title of his first and most famous book, was widely hailed as the leading Jewish scholar of his generation. His establishment of the Radin Yeshiva brought the town fame in the Jewish world of Eastern Europe, where current-day Belarus and Lithuania were home to many “Litvak” Jews who followed a rigorous, anti-Hasidic religious tradition. He remains influential among Orthodox Jews globally for his works codifying Jewish law and ethics, especially his guidance on refraining from “lashon hara,” or “evil speech” about others, said Hofstedter.
There are recent signs of renewed attention to Belarusian and Lithuanian sites of Jewish heritage, according to Alena Kuliounich, the deputy chair of the Union of Belarusian Jewish Public Associations and Communities. The Volozhin Yeshiva, another jewel of Lithuanian Jewish history founded in 1803, reopened as a museum in 2024. Today, no more than a handful of Jews are estimated to live in Volozhin, now in western Belarus.
“Volozhin demonstrates that a historic Jewish site can attract considerable interest even in the absence of a substantial local Jewish community,” Kuliounich told JTA.
Hofstedter, whose parents survived the Holocaust in Auschwitz and Mauthausen before rebuilding their lives in Toronto, had a different vision for the Radin Yeshiva. He explicitly did not want it to become a museum.
“We didn’t want to just have some sort of tribute to the past,” said Hofstedter. “We wanted to be in continuity with the future, the teachings of the Chofetz Chaim for future generations.”
At the Radin Yeshiva’s rededication ceremony, he was moved to watch rabbis from the United States, Israel, Britain, France and elsewhere join to celebrate the Chofetz Chaim. The Lithuanian sage’s teachings are followed by Jews across Orthodox movements. It was rare to see rabbis with a range of backgrounds and beliefs “come together with such a feeling of solidarity,” said Hofstedter.
“There was an enormous amount of emotion at that gathering,” he said. “After almost 100 years, to be able to come back to the Chofetz Chaim’s yeshiva, to rejuvenate it and have the yeshiva functioning — it was just incredible.”
This article originally appeared on JTA.org.
The post A famed rabbi’s yeshiva reopens for students for the first time since World War II appeared first on The Forward.
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Police shoot dead assailant outside Israeli Embassy in Serbia
(JTA) — An assailant with knives attacked a police officer guarding the Israeli Embassy in Serbia overnight before the officer shot him dead, according to Serbian authorities.
Interior Minister Ivica Dačić called the incident a “terrorist attack.” The attacker had two knives and shouted “Allahu Akbar” at the officer 15 minutes after midnight Wednesday morning at the embassy in Belgrade. One knife hit the officer’s face.
The officer, a member of the Gendarmerie unit who was identified only by the initials D.S., killed the assailant on the spot, according to the Higher Public Prosecutor’s Office in Belgrade. The attacker, who was dressed in black and whom Dačić described as a minor, has not been identified and was believed to be from the western city of Šabac.
Dačić said he raised Serbia’s terrorism threat level to “red,” the highest degree, triggering heightened security monitoring and increased police presence around infrastructure facilities and places where large crowds gather.
Dačić added that Serbian security services had been monitoring the attacker, who was “known to be a supporter of the Islamic State” and had posted an image of the terror group’s flag on his Instagram account.
Avivit Bar-Ilan, the ambassador of Israel to Serbia, said she was “deeply disturbed and shocked by the terrorist attack.” She thanked the member of the Gendarmerie for “his courage and decisive response.”
The attack was the second on Belgrade’s Israeli Embassy in two years. In June 2024, a man seriously wounded a police officer outside the embassy by shooting him in the neck with a crossbow.
Wednesday’s incident came the day after Israel held parliamentary elections, with preliminary results suggesting that neither Prime Minister Benjamin Netanyahu’s coalition nor the opposition bloc had secured a governing majority.
Serbia had its own pivotal election on Sunday, with the country’s student-led protest movement defeating the bloc led by longtime nationalist leader Aleksandar Vučić. Under Vučić, Serbia deepened ties with Israel, including through a new joint combat drone manufacturing plant.
The victorious Student List movement said in its platform, “We will not be complicit in the systematic attempt to destroy the Palestinian people that Israel is carrying out in the Gaza Strip, and we will intensify the delivery of humanitarian aid to Palestine in order to save lives and reduce the number of casualties.”
This article originally appeared on JTA.org.
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Netherlands reverses course, will sit out Eurovision again over Israel’s participation
(JTA) — The Netherlands is withdrawing from the Eurovision Song Contest, reversing an announcement that it would join the event and citing “sensitivity” over Israel’s participation.
The Dutch organization that oversees public broadcasting, the Nederlandse Publieke Omroep, or NPO, said on Tuesday that it failed to find sufficient support from broadcasters to ensure a Dutch artist could go to Eurovision.
“We have known for some time that Israel’s participation elicits various reactions in society and causes discussion and division,” said Jurre Bosman, NPO’s media director. “This is also the case among broadcasters and staff, and we understand that sensitivity.”
NPO said last month that the Netherlands would reenter Eurovision in 2027, when the world’s largest music competition will take place in Burgas, Bulgaria. The Netherlands boycotted the contest in May 2026, alongside Spain, Ireland, Iceland and Slovenia, because of Israel’s inclusion.
NPO’s pledge to rejoin Eurovision overrode a decision by the Dutch network Avrotros, which usually oversees the Dutch entry. Avrotros withdrew from Eurovision in August, saying the event “can no longer be considered neutral” with Israel taking part amid “the severe humanitarian suffering in Gaza and the ongoing restrictions on press freedom.”
Initially, NPO believed there was “sufficient support” among public broadcasters to allow the Netherlands to return, said Jet de Ranitz, the chair of NPO’s executive board. But the decision sparked backlash. Earlier this month, about 400 public broadcasting employees signed a letter titled “#NotMyEurovision” to NPO’s management and board, urging the organization to reconsider returning to the contest.
“We only want to send an artist or artists and staff to the festival if they can count on the full support of one or more broadcasters,” Bosman said.
The contest will still be broadcast in the Netherlands by the network NOS, as it was this year.
Eurovision director Martin Green said he was “deeply sorry” that the Netherlands would not participate, adding that the organizers understood the decision and “respect the strength of feeling behind it in the Netherlands.”
Ireland will also remain absent from Eurovision next year. The country’s broadcaster RTÉ said in September that “Ireland’s participation cannot be justified given the appalling and ongoing loss of lives in Gaza and the humanitarian crisis there.” In Spain, the head of broadcaster RTVE also said he favored a continued boycott.
Czechia pulled out of the event this month, but its public broadcaster cited budget cuts as the reason.
The controversy over Israel’s inclusion in Eurovision has prompted mass protests. The 2026 contest drew 131 million viewers, down 35 million from the previous year.
This article originally appeared on JTA.org.
The post Netherlands reverses course, will sit out Eurovision again over Israel’s participation appeared first on The Forward.
