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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.
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Things are only going to get worse for Jews from here
I spent last week compiling a summary of news from the past year for the American Jewish Year Book, an annual project that allowed me to zoom out on 2025 — and the results are bleak.
Even as my reporting has often uncovered evidence that the most doomer takes on contemporary antisemitism are wrong, key signals are pointing toward things getting worse for Jews, and antisemitic attitudes growing with few checks.
The country’s largest Jewish advocacy groups are downplaying its rise on the right, afraid of appearing partisan and damaging ties with the Trump administration. At the same time, the Jewish establishment — the Anti-Defamation League, Jewish Federations of North America, the Conference of Presidents and other big institutional players — refuses to acknowledge any distinction between Jewish identity and Zionism, making it difficult to influence the growing share of Americans whose political turn against Israel sometimes slips into antisemitism.
Progressives, meanwhile, tend to view antisemitism as a secondary or tertiary issue — if not a complete distraction from their priorities. And their work on antisemitism is often stymied by an inability to understand the complex relationship that most American Jews have with Israel.
So despite Jewish organizations’ massive investment in combating antisemitism — and huge levels of concern among Jews — there are shockingly few meaningful checks on growing antisemitic sentiment across the political spectrum, and little indication that such checks will emerge in the near future.
***
The antisemitic turn on the right has not been subtle. President Donald Trump has repeatedly accused American Jews of disloyalty, and his administration is stocked with high-level appointees who have either espoused antisemitism — Elon Musk thinks Jews are destroying Western civilization, Pentagon press secretary Kingsley Wilson believes Leo Frank was guilty of the crimes he was lynched for and White House official Paul Ingrassia has a self-professed “Nazi streak” — or fraternized with avowed antisemites, like FBI director Kash Patel’s repeated appearances on a podcast whose host called for the mass deportation of Jews.
Prominent Trump supporters in the media — like Candace Owens, Tucker Carlson, Joe Rogan and Theo Von — have either made antisemitic comments or brought on offensive guests.
And data has consistently shown that conservatives hold the most openly offensive views about Jews, and anecdotes suggesting the same continue to pile up. At a recent roundtable of young conservatives hosted by the Manhattan Institute, three of the four responses to the question “What do you think of Jewish people?” included: “They’ve got Hollywood on lock,” “Don’t they own, like, a ton of the media, and, like, just kind of everything?”; and, “I would say a force for evil.”
Yet none of the country’s largest Jewish advocacy groups have directed their energy at addressing conservative antisemitism or the Trump administration’s tolerance of at least certain forms of antisemitism.

Instead, Eric Fingerhut, chief of the Jewish Federations of North America, cautioned his network’s members against signing an April statement criticizing the Trump administration’s approach to antisemitism and urged synagogues to apply for federal security funding, even though it appeared to prohibit them from engaging in diversity work. When asked about Patel, the FBI director who cozied up to an antisemitic podcaster, Fingerhut called on Congress to significantly boost his budget.
I don’t mean to single out Fingerhut — his approach is the same as almost every other major Jewish establishment figure; most have spent the past year focused on opposing progressive groups like teachers unions, student protesters and politicians like Zohran Mamdani.
Paradoxically, focusing on criticizing the left rather than the right helps avoid allegations of partisanship because the Democratic Party and major Jewish leaders are often aligned on Israel. It’s not viewed as an attack on the Democrats for Jonathan Greenblatt, the ADL chief, to compare student protesters to ISIS terrorists; President Joe Biden basically agreed with Greenblatt that the demonstrators were antisemitic, even if he used more restrained language. Kamala Harris refused to allow a Palestinian speaker at last year’s Democratic convention and the party’s top brass dragged their feet or outright refused to endorse Mamdani in the New York City mayor’s race.
Trump, on the other hand, has steadfastly refused to condemn his movement’s antisemitic wing. Carlson delivered a keynote address at the Republican convention last summer and Trump defended him after he interviewed Nick Fuentes, a notorious Holocaust denier. And Vice President JD Vance has dismissed examples of overt antisemitism on the right as “edgy, offensive jokes.”
This dynamic makes a full frontal assault on the antisemitic elements of the right much more fraught for Jewish groups that want to maintain a working relationship with the Trump administration.
And they do want to maintain that relationship — in large part because the current administration is aligned with the Jewish establishment in going after the anti-Zionist left.
***
On the other side of the political spectrum, I’ve seen two problematic tendencies increase over the past year.
The first is that Jews are often thought of as a privileged group. This can minimize concern about antisemitism. (“Sure, it’s bad, but not as bad as other forms of discrimination.”) Or it can fuel suspicion that claims of antisemitism are just a smokescreen for the powerful elite to shield themselves from criticism.
The second factor is a misunderstanding of the Jewish relationship to Israel. Some wrongly assume Jews all support Israel, conflating Jewishness with the Zionism they oppose. Others wrongly insist Israel has nothing to do with Jewishness, making it OK to demonize every Jewish person who refuses to unequivocally denounce Israel’s existence.
These combine to create a perilous climate for Jews, fueling animus toward Jewish targets with only the faintest connection to the Israeli state’s actions in Gaza — a student dinner hosted by Baruch College’s Hillel, a Minneapolis synagogue on the anniversary of Oct. 7, a Cincinnati rabbi slated to speak at an anti-Nazi rally before organizers determined that his liberal Zionism made him a “white supremacist.” These are only a few examples among many small indignities experienced on college campuses and in workplaces by Jews with even slightly complicated views about Israel.
The porous boundary between opposition to Israel and antisemitism is especially stark online. “It was promised to them 3,000 years ago” — a meme originally poking fun at the ancestral Jewish claim to modern Israel — has transformed into a way to mock supposed Jewish entitlement, disconnected from any political valence. (“A video of Jewish content creators joking about bringing free shampoo home from a hotel?” my colleague Mira Fox explained over the summer, “well, they must think those toiletries were promised to them 3,000 years ago.”)
When Jews raise concerns about this rhetoric, the response is often a mix of the factors I mentioned above: A little antisemitism is no big deal because Jews aren’t oppressed, or it’s not antisemitic because it’s only a dig at Zionists. And, in cases where the vitriol is aimed at Jews that have nothing to do with Israel, well, they’re probably Zionists.
Some young leaders on the far-right, including Fuentes, have sought to join criticism of Israel with explicit antisemitism. But, in contrast, young progressives driving the political turn away from Israel remain less likely to agree with classic antisemitic tropes than conservatives, and more likely to say antisemitism is a problem for society.
***
This should make them a relatively easy audience to reach.
But rather than wage a battle for the hearts and minds of these progressives, the largest Jewish organizations have opted for blunt force. They’ve joined with the Trump administration to pressure universities to arrest, expel and, in some cases, deport student protesters, and implement strict new rules for demonstrations. And they’ve sought to legislate definitions of antisemitism that include criticism toward Israel, while outlawing school curriculum that they believe is biased.
Some of these policies may be sound. But, with perhaps the sole exception of Robert Kraft’s quixotic public service announcements about antisemitism — one features Shaquille O’Neal calling for a “timeout on hate” — none of these efforts focus on convincing people to change their minds about Jews.
Instead, they effectively aim to outlaw or restrict expression of negative views toward Israel, leaving whatever harmful beliefs about Jews that might be tied to those positions to fester in silence.
There are a variety of projects that seek to explain, first of all, why progressives should care about antisemitism and, second, how to critique Israel without slipping into antisemitism, including The Past Didn’t Go Anywhere, Safety Through Solidarity and PARCEO training.
But these efforts receive little funding. Amid the hundreds of millions of dollars that philanthropists are throwing at countering antisemitism, why are projects made by and for progressives left out?

The reason, I suspect, is that the Jewish establishment is not interested in teaching people how to oppose the existence of a Jewish state in Israel without engaging in antisemitism. To them, opposition to Zionism is itself antisemitism, which erodes their credibility with anti-Zionists who genuinely want to avoid antisemitism.
Nobody is going to listen to a Jewish organization that says, “Your political ideology is always going to be antisemitic — and I’m going to try to get your school to expel you for promoting it — but in the meantime could you please try to be careful about using these slogans because they make some of your Jewish peers feel uncomfortable?”
This approach has convinced some progressives that “antisemitism” just means criticism of Israel — in part because prominent Jewish leaders describe it this way — rather than a genuine form of bigotry.
Ostracizing Israel’s harshest critics might have worked when anti-Zionism was a fringe belief. But the aftermath of Oct. 7 heralded a near-consensus among liberals, including many Jews, that Israel is a villain on the world stage. Attempting to simply ban people from expressing these views — or taking away their phones — is not going to help address the antisemitism that can get mixed in with animus toward Israel.
The good news is that things are still not as bad as some would have you believe. Mamdani, who became a fixation for many Jewish leaders during the race for mayor, has been remarkably conciliatory to the Jewish establishment, modeling a version of anti-Zionism that mostly avoids some of the pitfalls I’ve outlined. And Jews still have a place in the mainstream conservative movement, which has directed most of its ire toward other minorities — after all, it was Somali immigrants, not Jews, who Trump recently referred to as “garbage.”
For now, this explosion of antisemitism remains mostly — though, tragically, not entirely — confined to feelings of social alienation rather than violence or systemic discrimination.
But that only buys time to find meaningful remedies that, to date, have been few and far between.
The post Things are only going to get worse for Jews from here appeared first on The Forward.
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Nvidia in Advanced Talks to Buy Israel’s AI21 Labs for Up to $3 Billion, Report Says
A smartphone with a displayed NVIDIA logo is placed on a computer motherboard in this illustration taken March 6, 2023. Photo: REUTERS/Dado Ruvic/Illustration
Nvidia is in advanced talks to buy Israel-based AI startup AI21 Labs for as much as $3 billion, the Calcalist financial daily reported on Tuesday.
Nvidia declined to comment, while AI21 was not immediately available to comment.
A 2023 funding round valued AI21 at $1.4 billion. Nvidia and Alphabet’s Google participated in that funding.
AI21, founded in 2017 by Amnon Shashua and two others, is among a clutch of AI startups that have benefited from a boom in artificial intelligence, attracting strong interest from venture capital firms and other investors.
Shashua is also the founder and CEO of Mobileye, a developer of self-driving car technologies.
Calcalist said AI21 has long been up for sale and talks with Nvidia have advanced significantly in recent weeks. It noted that Nvidia‘s primary interest in AI21 appears to be its workforce of roughly 200 employees, most of whom hold advanced academic degrees and “possess rare expertise in artificial intelligence development.”
Calcalist said the deal to buy AI21 is estimated at between $2 billion and $3 billion.
Nvidia, which has become the most valuable company in history at more than $4 trillion, is planning a large expansion in Israel with a new R&D campus of up to 10,000 employees in Kiryat Tivon, just south of the port city of Haifa – Israel’s third-largest city.
Nvidia CEO Jensen Huang has described Israel as the company’s “second home.”
Nvidia has said that when completed, the campus will include up to 160,000 square meters (1.7 million square feet) of office space, parks and common areas across 90 dunams (22 acres), inspired by Nvidia‘s Santa Clara, California, headquarters. Nvidia expects construction to begin in 2027, with initial occupancy planned for 2031.
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How The New York Times Used Selective West Bank Data to Shape a False Moral Verdict
The New York Times’ recent interactive project on the West Bank avoids incendiary terminology. It does not accuse Israel of ethnic cleansing outright. Yet the impression it leaves readers with is unmistakable: a story of systematic dispossession, driven by Israeli settlers and tolerated by the state.
That conclusion is not argued directly. It is constructed indirectly, through selective facts, emotional imagery, and critical omissions.
The article portrays a daily reality of Palestinian villagers under siege by armed settlers, shielded by Israeli soldiers, and backed by state institutions. The tone is stark and accusatory. But the apparent coherence of this narrative depends on three elements that are completely biased.
1/
The New York Times doesn’t use the phrase “ethnic cleansing” in its West Bank project.It doesn’t have to.
Selective imagery, distorted data & erased Palestinian terrorism lead to one conclusion: Israel is driving Palestinians off their land.
That claim is false.
pic.twitter.com/a4boarQwVq
— HonestReporting (@HonestReporting) December 22, 2025
Casualty Statistics
The first is the use of casualty statistics. The Times relies extensively on data from the United Nations Office for the Coordination of Humanitarian Affairs (UNOCHA) to demonstrate a dramatic rise in settler violence.
What readers are not told is how those numbers are assembled. UNOCHA does not consistently distinguish between civilians and terrorists killed while carrying out attacks. Palestinians who die while attempting stabbings, shootings, or vehicular assaults, are frequently recorded simply as casualties.

This methodology matters. It collapses perpetrators and victims into the same category and inflates the appearance of civilian harm. When such figures are presented without explanation, they create a misleading picture of violence divorced from context. The New York Times adopts these numbers uncritically, allowing a flawed dataset to underpin its central claim.
Ignoring Palestinian Terrorism
Second, the article ignores Palestinian terrorism. Over the past year, according to Israel Security Agency data, thousands of attacks have targeted Israelis in the West Bank, ranging from shootings and stabbings to Molotov cocktails and explosive devices. Many were intercepted before civilians were harmed. This sustained campaign is essential to understanding Israeli military operations and security measures. Yet it appears only faintly, if at all, in the article.
HonestReporting visualization based on B’Tselem data of Palestinians killed by Israeli forces from October 7, 2023, to October 31, 2025.
The absence extends further. Palestinians killed during Israeli counterterror operations are frequently affiliated with armed groups such as Hamas or Islamic Jihad, particularly in hotspots like Jenin and Nablus. These affiliations are rarely acknowledged. Readers are left with an image of indiscriminate force rather than targeted security activity.
Visual Storytelling
The third biased element in the article is the visual storytelling, which reinforces the narrative.
Images of demolished homes and emptied landscapes suggest deliberate displacement. But the legal framework governing much of the territory is barely explained.
Many demolitions occur in Area C, which, under internationally recognized agreements, falls under Israeli civil and security authority. Construction there requires permits. Unauthorized structures, whether Palestinian or Israeli, are subject to enforcement. By omitting this context, regulation is reframed as expulsion.

The article also implies that Israeli institutions tolerate or even enable extremist settler violence. This claim overlooks documented realities.
Israeli political and military leaders have repeatedly condemned such acts, warning that they undermine security and divert resources. Extremist settlers have been arrested, prosecuted, and in some cases have violently clashed with Israeli soldiers themselves. Internal accountability exists, but it is erased from the story.

Criticism of Israeli policy is legitimate and necessary. But journalism carries an obligation to present complexity honestly. When context is stripped away, when flawed data is treated as fact, and when terrorism is sidelined, reporting stops informing and starts directing. The New York Times’ project offers readers a powerful story, but not a complete one. And when narrative takes precedence over evidence, the public is misled.
HonestReporting is a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.

