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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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UN Official Speaks at Same Event in Qatar as Hamas Leader, Iranian Foreign Minister
Francesca Albanese, UN special rapporteur on human rights in the Palestinian territories, attends a side event during the Human Rights Council at the United Nations in Geneva, Switzerland, March 26, 2024. Photo: REUTERS/Denis Balibouse
A United Nations official who has been criticized for using her role to denigrate Israel spoke at the same event in Qatar over the weekend as a senior Hamas official and Iran’s top diplomat.
The Al Jazeera Forum, which took place over the weekend in Qatar, featured speakers including Hamas former leader and current senior figure Khaled Meshaal, Iran’s foreign minister, and Francesca Albanese — the UN’s notoriously controversial special rapporteur on the human rights situation in the Palestinian territories.
Writer and Open Source Intelligence researcher Eitan Fischberger noted that Albanese, whose job centers around human rights, would be speaking at the same event as the leader of Hamas — the terrorist organization that has ruled Gaza since 2006 and committed the October 7 attack on Israel — and Iran’s foreign minister — who is part of the regime that reportedly killed tens of thousands of civilians while they were protesting against the government.
And Albanese was not the only speaker whose professional focus is on human rights but ended up speaking at a conference with some of the world’s most notable human rights abusers. According to the Al Jazeera Forum website, a former prosecutor of the International Criminal Court (ICC), a professor of international law, and a humanitarian and climate activist also spoke at the event. Additionally, at least one American professor — who teaches at the University of Maryland, College Park — spoke at the forum.
While Albanese spoke at the event, she discussed Israel being a “common enemy of humanity.”
EMBED https://x.com/HillelNeuer/status/2020454512356376911?s=20
The Anti-Defamation League responded to her appearance and comments at the forum, writing, “When will the world stop allowing Albanese to dress up hateful bias against Jews, Israel and endorsement of terrorism, as righteous indignation? ADL has long been calling for Albanese to be found in breach of the UNHRC code of conduct and to be separated from her mandate.”
The Israeli Director of the Digital Diplomacy Bureau wrote that “the mask is finally off” and that there is “No need for satire – reality writes it better.”
Albanese’s appearance at a conference with a Hamas leader is the latest chapter of her extensive history of using her role at the UN to denigrate Israel and seemingly rationalize Hamas’ attacks on the Jewish state.
In 2024, the UN launched a probe into Albanese’s conduct over allegedly accepting a trip to Australia funded by pro-Hamas organizations. UN Watch explains that in “November 2023, Ms. Albanese conducted a lobbying trip to Australia and New Zealand in which she did not conduct any investigation pursuant to her mandate. Contrary to her denials and those by the UN, this report documents how the trip was partially funded by ‘external’ groups, most likely pro-Hamas lobby groups in those countries.”
Also in 2024, Albanese claimed Israelis were “colonialists” who had “fake identities.” Previously, she defended Palestinians’ “right to resist” Israeli “occupation” at a time when over 1,100 rockets were fired by Gaza terrorists at Israel. Last year, US lawmakers called for the firing of Albanese for what they described as her “outrageous” antisemitic statements, including a 2014 letter in which she claimed America was “subjugated by the Jewish lobby.”
Albanese’s anti-Israel comments have earned her the praise of Hamas officials in the past.
In response to French President Emmanuel Macron calling Hamas’ Oct. 7 attack on Israel the “largest antisemitic massacre of the 21st century,” Albanese said, “No, Mr. Macron. The victims of Oct. 7 were not killed because of their Judaism, but in response to Israel’s oppression.”
Video footage of the Oct. 7 onslaught showed Palestinian terrorists led by Hamas celebrating the fact that they were murdering Jews.
Nevertheless, Albanese has argued that Israel should make peace with Hamas, saying that it “needs to make peace with Hamas in order to not be threatened by Hamas.”
When asked what people do not understand about Hamas, she added, “If someone violates your right to self-determination, you are entitled to embrace resistance.”
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Somalia Warns Israel Against Military Base in Somaliland, Signs Defense Pact With Saudi Arabia
Somalia’s President Hassan Sheikh Mohamud delivers the opening keynote speech during the 17th Al Jazeera Forum, themed ”The Palestinian Cause and the Regional Balance of Power in the Context of an Emerging Multipolar World,” in Doha, Qatar, on Feb. 7, 2026. Photo: Noushad Thekkayil/NurPhoto via Reuters Connect
Somalia’s President Hassan Sheikh Mohamud has warned Israel against establishing a military base in the self-declared Republic of Somaliland, as Mogadishu bolsters strategic ties with Middle Eastern states amid mounting regional tensions.
At the Al Jazeera Forum in Doha on Saturday, Mohamud sounded the alarm over a potential Israeli military foothold in the Horn of Africa, while once again condemning Israel’s recognition of Somaliland as a “blatant breach of international law.”
Somaliland, which has claimed independence for decades in East Africa but remains largely unrecognized, is situated on the southern coast of the Gulf of Aden and bordered by Djibouti to the northwest, Ethiopia to the south and west, and Somalia to the south and east.
During Saturday’s event, Mohamud insisted that an Israeli military base in Somaliland would offer no real defensive benefit and would primarily serve as a springboard for foreign interventions.
“A base is not a tourist destination — it is a military facility, and military means either attack or defense,” he said during a speech. “There is no part of Somalia that Israel has any need to defend.”
“We will fight to the full extent of our capacity,” Mohamud continued. “We will confront any Israeli forces that enter, because we oppose this and will never allow it.”
For years now, Somalia has hosted military facilities for foreign powers, including Turkey and Egypt.
Mohamud’s remarks came after Israel last year became the first country to officially recognize the Republic of Somaliland as an independent and sovereign state — a move expected to reshape regional power dynamics as the two governments deepen political, security, and economic cooperation.
At the time, regional powers — including Egypt and Turkey — condemned Israel’s diplomatic move, saying it undermined Somalia’s sovereignty and territorial integrity.
According to experts, the growing Israel-Somaliland partnership could be a “game changer” for Israel, boosting the Jewish state’s ability to counter the Yemen-based Houthi terrorist group while offering strategic and geographic advantages amid shifting regional power dynamics.
Unlike most other states in the region, Somaliland has relative security, regular elections, and a degree of political stability — qualities that make it a valuable partner for international allies and a key player in regional cooperation.
“Israel’s interference in Somalia’s sovereignty will not be tolerated,” Mohamud said during his speech. “The African continent rejects any attempts to change borders through military force or unilateral actions.”
In a move to strengthen its defense capabilities amid increasing regional instability, Somalia signed a defense cooperation pact with Saudi Arabia on Monday, aimed at enhancing military ties and providing advanced technology and training for the Somali National Army.
According to officials from both countries, the deal is intended to safeguard the Red Sea, a strategic corridor between the Indian Ocean and the Suez Canal that has increasingly drawn the attention of Gulf states.
Even though the newly signed memorandum is not a mutual defense treaty, Somali officials say it sets the stage for deeper military cooperation — a move analysts say has gained momentum following Israel’s recognition of Somaliland.
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‘Every Jew Will Die’: German Synagogue Receives Threatening Letter With Gun Cartridge
Illustrative: The exterior of the main synagogue in the German city of Munich. Photo: Reuters/Michaela Rehle
German authorities have opened an investigation into a death threat mailed to the Jewish Community of Munich and Upper Bavaria (IKG) amid an ongoing rise in antisemitism across Germany.
The package, received by the IKG’s community center and the Ohel Jakob Synagogue on Thursday, contained a cartridge for a handgun and a note which included such intimidations as “all the Jews belonged shot” and “every Jew will die … I will cause all the deaths.”
The Bavarian police’s Criminal Department 4 launched a probe into the incident.
Munich’s leading synagogue has previously implemented security protocols for incoming packages.
“Every shipment is controlled. In this case, it immediately became apparent that the letter had a problematic content,” Vice President Yehoshua Chmiel told the Jüdische Allgemeine newspaper. “The escalation goes on and on … We receive a lot of threats. But a letter with a real cartridge is new.”
“We feel let down,” he added. “There are no acts against antisemitism. There are speeches, but they don’t help us.”
Ludwig Spaenle, who serves as the Bavarian state government’s commissioner against antisemitism, called the hate crime “evil and inhumane” before encouraging law enforcement in their investigation.
This latest incident comes as Jews in Germany are already on edge amid a relentlessly hostile climate.
In the city of Potsdam just outside Berlin, for example, members of the Jewish community have begun expressing second thoughts about a multi-year plan to develop a kindergarten out of fear that it could become a prime target for terrorists.
Evgueni Kutikow, chairman of the Jewish Community of Potsdam, said to Märkische Allgemeine that worries about antisemitism had grown and that “one mother called me crazy when I asked her if she would enroll her child in a Jewish daycare center.”
Kutikow has resisted canceling the kindergarten’s construction, however.
“As things stand now, I’m skeptical. But I’m also not prepared to abandon the project,” he said. “We don’t live in a bubble — we see what’s happening around us and across the world.”
Last month saw two antisemitic hate crimes in Germany targeting Andreas Büttner, the commissioner for antisemitism in the state of Brandenburg in northeastern Germany.
On Jan. 5, the Brandenburg state parliament received a death threat against him. The note warned, “we will kill you” and included an inverted red triangle, a symbol used by the Islamist terrorist group Hamas to designate targets.
This messaging mirrored an arson attack against a shed on Büttner’s property days earlier, when investigators also discovered inverted red triangles. Israeli Ambassador to Germany Ron Prosor posted on X at the time explaining that “attacks on those who think differently and attempted murder: That is what the Hamas triangle stands for — in Gaza as in Brandenburg. And the hatred of Israel goes hand in hand with hatred of our democracy. The rule of law must smash these terrorist organizations — and indeed, before they strike again.”
Following the attack, Büttner stated that “the symbol sends a clear message. The red Hamas triangle is widely recognized as a sign of jihadist violence and antisemitic incitement.” He added that “anyone who uses such a thing wants to intimidate and glorify terror. This is not a protest; it is a threat.”
On Jan. 13, another antisemitic act contributed to the growing climate of fear.
Police arrested an unnamed, 32-year-old man in Giessen in an attack on a synagogue. A judge would place him on a psychiatric hold, suspecting mental illness had contributed to his actions.
The suspect allegedly pushed over boxes which contained papers and then set them on fire outside the synagogue. A prosecutor’s statement read that “thanks to the swift intervention of a passerby, the fire was quickly brought under control, preventing the flames from spreading to the residential building and the synagogue.”
Police also believe the man performed a Nazi salute outside the synagogue that evening.
The commissioner to combat antisemitism in the German state of Hesse sounded the alarm after the arson attack, warning that it reflects a “growing pogrom-like atmosphere” threatening Jewish life across the country.
Germany, like most Western countries, has experienced a surge in antisemitic incidents over the past two years, following the Palestinian terrorist group Hamas’s Oct. 7, 2023, massacre across southern Israel.
According to official German government figures, antisemitic crimes jumped from 2,641 in 2022 to 6,236 in 2024, an increase of 136 percent.
“We are witnessing a growing number of antisemitic incidents. Ninety years ago, that hatred marked the beginning of the end,” Daniel Günther, the minister-president of Schleswig-Holstein, a state in northern Germany, said in a statement last month following the vandalism of a Holocaust memorial at a local synagogue in Kiel. “That is precisely why we cannot tolerate a single incident today. Every act must be investigated and punished under the rule of law.”