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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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Instagram Pushes Antisemitic Videos to Hundreds of Millions of Users, Report Finds
Silhouettes of mobile users are seen next to a screen projection of the Instagram logo in this picture illustration taken March 28, 2018. Photo: REUTERS/Dado Ruvic/Illustration
Instagram actively recommends bigoted content to its users, according to newly published research from a leading antisemitism watchdog group.
The revelation followed two high-profile losses this week in lawsuits that charged billionaire Mark Zuckerberg’s Meta, which owns Instagram, with failing to protect children on its social media platforms.
On Wednesday, the Combat Antisemitism Movement (CAM) published new findings from its Antisemitism Research Center (ARC). The report, “Engineered Exposure: How Antisemitic Content Is Pushed and Amplified to Millions Across Instagram,” focused on tracking 100 antisemitic posts during a 96-hour period which Instagram directly pushed into users’ accounts through its own recommendation system.
CAM’s researchers found that these posts provoked 5.3 million likes and 3.8 million shares, which analysts estimate reached as many as 280 million users.
“Among the most disturbing findings is that the ARC researchers identified AI-generated ‘rabbi’ personas that were fabricated to push antisemitic tropes while projecting false religious authority,” CAM said in a statement announcing the report.
One bogus rabbi account CAM uncovered had collected more than 1.4 million followers. The report described how an account called Rabbi Goldman “pushes antisemitic conspiracy theories, including allegations of Jewish control of the global financial system, to a large audience, with some videos getting more than five million views.”
ARC identified 11 other fake rabbis, bringing the total followers for such accounts up to 2.1 million. According to the researchers, “each presents a distinct persona and voice, yet all promote narratives portraying Jews as obsessed with money, playing to classical antisemitic stereotypes.”
The report also documented substantial linking of Jews with occult themes including references to demons, Satan, 666, Moloch, freemasonry, the Illuminati, and especially the ancient Canaanite storm god Baal. The slander against Jews as secretly worshipping a deity who demanded child sacrifice and rivaled the God of Israel in the Bible has manifested elsewhere on social media. Far-right podcaster Candace Owens has claimed that the Star of David has “ALWAYS [sic] been associated with Canaanite cults and Baal worship.”
An important component of this new research is that rather than investigators searching for hateful content, they relied solely on “the standard use of Instagram over four days, via content actively suggested by the platform’s recommendation systems.”
“This distinction demonstrates that exposure to these narratives does not require users to seek out extremist material,” the researchers explained. “Instead, the platform itself can act as a vector, introducing and amplifying such content through its own distribution mechanisms.”
Through providing examples of the content analyzed, the researchers showed how conspiracy theories transition into calls for violence. One video discussed in the report blamed “the Rothschilds” and central banks as guilty of causing all global crises including wars, diseases, and 9/11. The video then “escalates into explicit eliminationist rhetoric, calling for their eradication as a solution. It uses the Rothschild family as a proxy for Jews and frames them as a singular, malevolent force controlling world events.”
CAM CEO Sacha Roytman said the report provided evidence “of a broad systemic failure on the part of Instagram and Meta.”
“When a platform actively recommends content that dehumanizes Jews to mass audiences, we are no longer talking about a simple oversight or a mistake in the algorithmic design. We are talking about infrastructure that normalizes hatred at scale that must be addressed immediately,” he added.
Regarding potential motivations for what might have inspired Zuckerberg to allow for such a proliferation of hate, the report noted in its introduction that Meta had been “generating substantial advertising revenue from engagement with the content in question.”
In 2025, Meta’s revenue reached $200.966 billion, an increase of 22.17 percent from 2024, when revenue hit $164.501 billion, a 21.94 percent increase from 2023’s $134.9 billion, which in turn had grown 15.69 percent from 2022.
Bloomberg currently ranks Zuckerberg as the fifth wealthiest person on the planet, with an estimated net worth of $211 billion. Earlier this month, he purchased a $170 million mansion in South Florida’s Indian Creek, noted as the most expensive sale in Miami-Dade County and listed as “the largest residence ever created on Miami’s most exclusive island.”
On Wednesday, Meta laid off 700 employees, largely those affiliated with the failed Reality Labs division, which burned through $80 billion in pursuit of creating the virtual reality platform Horizon Worlds. The platform will shut down on June 15.
Roytman said that Meta “must take a hard look at how its algorithms are promoting antisemitic content and put real, transparent safeguards in place to stop it.”
Meta may have additional motivation now to level up the safety protocols on its platforms following back-to-back decisions in a pair of lawsuits this week which, legal analysts suspect, may have now opened the floodgates for thousands of similar cases around the country.
On Tuesday in Santa Fe, jurors found Meta liable and imposed a $375 million fine for failing to prevent minors’ exposure to harmful sexual content including online solicitations, human trafficking, and explicit imagery.
“Meta executives knew their products harmed children, disregarded warnings from their own employees, and lied to the public about what they knew,” New Mexico Attorney General Raúl Torrez said in a statement following the verdict. “Today the jury joined families, educators, and child safety experts in saying enough is enough.”
Torrez vowed to go after Meta for more money and force changes to the platforms.
“New Mexico is proud to be the first state to hold Meta accountable in court for misleading parents, enabling child exploitation, and harming kids,” Torrez said. “In the next phase of this legal proceeding, we will seek additional financial penalties and court-mandated changes to Meta’s platforms that offer stronger protections for children.”
On Wednesday in Los Angeles, jurors found Meta and Alphabet (parent company of YouTube) liable for the addictive qualities of their platforms exacerbating the mental health problems of a young woman and awarded her $3 million in damages with $3 million more in punitive damages.
Omri Ben-Shahar, a law professor at the University of Chicago, told the Wall Street Journal that “what is new is the addiction element.” He warned “that could create a very broad liability. The notion of addiction, there is something very abstract about it.”
Meta and Alphabet both plan to appeal the ruling. Alphabet spokesman José Castañeda sought to distance the company from Meta (which jurors found more heavily liable at a 70-30 penalty ratio), saying “this case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.”
Previous legal challenges to social media and online video companies for failing to prevent exposure to harmful content have usually failed due to longstanding legal interpretations of Section 230 of the 1996 Communications Decency Act, which states that “no provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.”
This statute has prevented plaintiffs from suing a website’s host the way they would an individual committing slander or a publisher engaged in libel. The legal innovation which allowed for success in these cases was lawyers’ decision to focus not on the content itself but on the design of the products which intended to hold users captivated, glued to their phones for hours.
“They knew,” said Mark Lanier, the lawyer for the 20-year-old plaintiff in the addiction case. “They targeted the children.”
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University of Wisconsin–Madison Denounces BDS Resolution Passed by Student Government
University of Wisconsin-Madison campus on May 1, 2024. Photo: USA TODAY Network via Reuters Connect
The University of Wisconsin–Madison’s student government on Wednesday passed a resolution which endorsed the boycott, divestment, and sanctions (BDS) movement and demanded the institution divest from companies involved financially with Israel, drawing a stern rebuke from the school’s administration.
As previously reported by The Algemeiner, the resolution accuses the Jewish state of “apartheid, genocide, and militarized violence … at the intersections of race, gender, religion, disability, and socioeconomic status.” It also compares Israel’s conduct in its defensive war against the terrorist group Hamas to the Rapid Support Forces of Sudan (RSF), a notorious paramilitary group responsible for a slew of war crimes and premeditated mass casualties of civilians.
After failing to reach the floor for a vote when the Associated Students of Madison (ASM) first considered it last week, it was approved during an evening session on Wednesday. The body has not yet released the final tallies of the vote, but the UW Madison administration confirmed that it passed in a statement which condemned the outcome.
The university also said it was “reviewing reports alleging that an online chat, including possibly some ASM representatives, used an antisemitic term in reference to limiting potential speakers at the March 18 ASM meeting” where the resolution was considered.
According to The Daily Cardinal, a campus newspaper, an SJP member told their contact in ASM via text message to slash the time allotted for public comment because the “proportion of Zios [sic] rises as the speaker list goes on.”
“Zio” is an antisemitic slur brought into prominence by former Ku Klux Klan leader David Duke. While the term, derived from “Zionist,” has generally been deployed by white supremacists and other far-right extremists, it has more recently been used as well by anti-Israel activists on the progressive far left to refer to Jews in a derogatory manner.
Noting that the resolution “issued a number of flawed, unrelated and illegal demands,” the administration said in Wednesday’s response to the vote that “Wisconsin state law prohibits state and local government agencies from adopting their own rules or policies that would involve them in a boycott of Israel” and that “ASM leadership was counseled by university attorneys on the clear illegality of that specific part of the resolution” but “nonetheless voted to pass it.”
The administration did not condemn BDS as matter of principle, however, but said that UW-Madison “condemns antisemitism in all of its forms” in regard to the “Zio” text message.
Formally launched in 2005, the BDS movement opposes Zionism — a movement supporting the Jewish people’s right to self-determination — and rejects Israel’s right to exist as a Jewish nation-state. It seeks to isolate the country with economic, political, and cultural boycotts. Official guidelines issued for the campaign’s academic boycott state that “projects with all Israeli academic institutions should come to an end,” and delineate specific restrictions that its adherents should abide by — for instance, denying letters of recommendation to students applying to study abroad in Israel.
Leaders of the BDS movement have repeatedly stated their goal is to destroy the world’s only Jewish state.
The apparent antisemitic undertones of the ASM vote at the University of Wisconsin-Madison underscore the reality of campus antisemitism and the degree to which it has changed Jewish student life.
According to a recent survey commissioned by the American Jewish Committee (AJC) and Hillel International, a striking 42 percent of Jewish students reported experiencing antisemitism during their time on campus, and of that group, 55 percent said they felt that being Jewish at a campus event threatened their safety. The survey also found that 34 percent of Jewish students avoid being detected as Jews, hiding their Jewish identity due to fear of antisemitism.
Meanwhile, 38 percent of Jewish students said they decline to utter pro-Israel viewpoints on campus, including in class, for fear of being targeted by anti-Zionists. The rate of self-censorship is significantly higher for Jewish students who have already been subjected to antisemitism, registering at 68 percent.
The survey, included in AJC’s new “The State of Antisemitism in America” report, added that 32 percent of Jewish students feel that campus groups promote antisemitism or a learning environment that is hostile to Jews, while 25 percent said that antisemitism was the basis of their being “excluded from a group or an event on campus.”
Jewish students endure these indignities while preserving their overwhelming support for Israel. Sixty-nine percent of those surveyed identified caring about Israel as a central component of Jewish identity and 76 percent agreed that calling for its destruction or describing it as an illegitimate state is antisemitic.
Follow Dion J. Pierre @DionJPierre.
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Iran Lowers Minimum Age for War Roles to 12, Sparking Outcry Over Child Soldier Use
Kids hold up an Iranian flag and chant slogans during a protest against the Israeli airstrikes on Iran, in Sana a, Yemen, June 20, 2025. Photo: IMAGO/Hamza Ali via Reuters Connect
The Iranian regime has lowered the minimum age for participation in war-related activities to just 12 years old, a move that will likely fuel the concerns of human rights groups, which have condemned Iran’s treatment of children.
In a televised interview with state media, Rahim Nadali, a cultural with Iran’s Islamic Revolutionary Guard Corps (IRGC) in Tehran, announced that the new initiative “For Iran” is recruiting participants to assist with patrols, checkpoints, and logistics.
“Since children are increasingly volunteering to take part, we have lowered the minimum age to 12,” Nadali said, urging young children to join the war effort if they wish.
Rahim Nadali, Cultural Deputy of the IRGC’s Tehran branch (Mar 26, 2026):
“12 and 13-year-old children wanted to participate in Basij checkpoints across the cities. We have lowered the age limit to 12 and above.” pic.twitter.com/lLZy9pU5xm— حافظه تاریخی (@hafezeh_tarikhi) March 26, 2026
Iran International first reported Nadali’s statement, which has since circulated on social media.
As part of the regime’s state media coverage of the US-Israeli war against Iran, this latest announcement has ignited mounting backlash over the use of minors in security‑related roles — a practice that is not new in Iran.
“Recruiting children into military activity is a violation of international laws and the international community must not stay silent,” Iranian-American activist Masih Alinejad posted on social media, along with video of Nadali’s comments. “This is the same regime that lectures the world about morality. But when it comes to survival? They’re willing to send children into danger.”
In the past, widely circulated social media images and videos have repeatedly shown children and teenagers in military-style uniforms cracking down on protests, including during the 2022 Woman, Life, Freedom uprising, which erupted nationwide after Mahsa Amini, a young Kurdish woman, died in a Tehran police station following her arrest for allegedly violating hijab rules.
Under international law, Iran’s move flagrantly violates the Convention on the Rights of the Child, which explicitly prohibits the use of children in military activities, marking a dramatic breach of its global obligations.
Human rights groups have also repeatedly accused Iranian security forces of killing child protesters during past crackdowns.
According to the Center for Human Rights in Iran, more than 200 children were killed during the nationwide anti‑government protests earlier this year, which security forces violently crushed, leaving thousands of demonstrators tortured or killed.
Amnesty International and Human Rights Watch have also documented cases of children being shot, detained, and abused during these latest demonstrations, noting that government forces have repeatedly targeted minors in ways that breach international law.
Iran has a long track record of widespread human rights abuses, including crackdowns on protesters, harassment of activists, threats to minorities, executions of children, violations of women’s rights, and dire prison conditions.
During the January uprising, at least 6,724 protesters, including 236 children, were killed, with another 11,744 cases still under verification, according to the Human Rights Activists News Agency (HRANA). Multiple other reports have estimated that the overall death toll may exceed 30,000.
As in past years, executions remain one of the starkest manifestations of human rights abuses in Iran, with at least 2,488 people executed last year, including 63 women and two children, 13 of them carried out publicly.
Tehran’s latest controversial move comes as Iran has reportedly slammed a US proposal to end the war as “one‑sided and unfair,” a rebuff that has cast doubt on the prospects for a negotiated ceasefire.
US President Donald Trump has warned the Islamist regime it must reach a deal or face a continued onslaught.
“They now have the chance, that is Iran, to permanently abandon their nuclear ambitions and to join a new path forward,” Trump said during a Cabinet meeting at the White House.
“We’ll see if they want to do it. If they don’t, we’re their worst nightmare. In the meantime, we’ll just keep blowing them away.”
