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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers

(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.

In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.

From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.

According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”

The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.

Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.

Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.

“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.

“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.

“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”

Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.

Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.

Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.

“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.

When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.

“It was perfect,” Brownlee said.

Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.

“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.

Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.

Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”

While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.

Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”


The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.

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Columbia University student workers union drops Israel divestment demand

The student workers’ union at Columbia University has withdrawn its demand that the university divest from Israel — a significant reversal for the group, which has played a leading role in the campus’s pro-Palestinian movement since the start of the Israel-Hamas war.

Divestment had been one of the union’s signature demands, and a recurring point of contention throughout negotiations.

The union, Student Workers of Columbia–United Auto Workers, represents over 3,000 undergraduate and graduate student workers and had long campaigned for Columbia to cancel its dual degree program with Tel Aviv University, stop plans to open a new facility in Tel Aviv, and financially divest from Israel. The demand it withdrew this week would have mandated that the university divest from state actors or companies deemed by the  International Criminal Court and the United Nations to be in violation of international law

But in a Monday general body meeting, union members voted to withdraw the divestment proposal.

Columbia became an epicenter for campus protests following the onset of the Israel-Hamas war, sparking a wave of encampments, building occupations and high-profile arrests. Its union’s leaders, in particular, had been heavily involved in pro-Palestinian activism. In 2024, the group passed a resolution supporting the Boycott, Divestment and Sanctions movement, and pledged to strike if necessary to force the university to “end its complicity in the genocide.”

Former PhD student Grant Miner was arrested for his role in the occupation of Hamilton Hall in 2024 and was subsequently expelled but still identifies himself as the union’s president.

Miner acknowledged the decision to withdraw the demand in an interview this week with the campus newspaper The Columbia Spectator, saying the give-and-take realities of collective bargaining had forced the union to adjust its demands.

“You start off a campaign with one thing, and then as you bargain, you have to face the realities of where you are,” he said.

Earlier this year, Columbia alleged the union did not bargain in good faith by “conditioning bargaining on the presence of an expelled student,” apparently referring to Miner. They also alleged the organization attempted to “bargain over matters that are not related to terms and conditions of students’ employment with the University; and filing grievances that similarly have nothing to do with terms and conditions of students’ employment.”

Indeed, the move appeared to reflect the realities of federal labor law. Under the National Labor Relations Act, employers and unions are required to bargain only over wages, hours and other terms and conditions of employment. Because university divestment is generally considered outside those mandatory subjects of bargaining, Columbia is not legally obligated to negotiate over it, though it could choose to do so voluntarily.

The union also softened on other contentious demands, dropping and significantly modifying its proposal to remove all police officers from campus and narrowing a surveillance-related demand.

In November, a university Advisory Committee on Socially Responsible Investing rejected three proposals filed by activists calling on Columbia to divest, citing a lack of financial viability and consensus on campus.

Columbia maintains its dual degree program with Tel Aviv University, and plans to open its Tel Aviv global center this summer, according to Nadav Eyal, a Columbia professor who spoke of the matter in an episode of the Call Me Back podcast this week.

The post Columbia University student workers union drops Israel divestment demand appeared first on The Forward.

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A Yiddish theater troupe condemned U.S. racism — then the Nazis came

In 1935, the experimental theater group Yung Teatr invited audiences in Warsaw to a new play that was virtually all in Yiddish but wasn’t about Europe or Jews. It was a modified retelling of the plight of the Scottsboro Boys, nine Black teenagers who were falsely accused of raping two white women in Tennessee in 1931. While the case was being retried in the United States for the second time, the three-act play Mississippi exposed Polish Jews to the injustice.

Yiddish writer Leib Malach. Courtesy of the YIVO Institute for Jewish Research, New York

Penned by Yiddish writer Leib Malach, whose work as a journalist took him around the world including to Harlem, and directed by Michał Weichert, a trained lawyer with a love for avant-garde theater, Mississippi premiered in Warsaw in March 1935 at a time Yiddish culture in Poland was flourishing. Several troupes were staging translated works about American race relations, such as a Vilna Troupe production of Eugene O’Neill’s All God’s Chillun Got Wings, but scholars believe Mississippi was the first original Yiddish or Polish play on this issue to be performed in Poland.

Although it didn’t have the financial resources or popularity of traditional Yiddish productions, Mississippi had more than 100 performances in Warsaw and several in other Polish cities, where it was widely praised, as Jewish audiences identified with the mistreatment of the Scottsboro Boys. There is evidence of at least one production outside of Poland, all the way in Buenos Aires.

“Yiddish theater was much more given to a kind of transnational existence, probably more than any theater,” Alyssa Quint, a curator at YIVO and a co-editor of their translated Yiddish Voices series, said. “Because of all the communities, all the Jewish settlements that had been settled by that time were still really speaking Yiddish.”

Quint worked with scholars Ellen Perecman and Amelia Glaser to translate Mississippi into English for the first time and it has been published as a book with an introduction and notes from Quint.

Malach, who had been wanting to write a political play inspired by his time in America, made a few deviations from the real Scottsboro incident. In Mississippi, there are only seven Black defendants. Malach also invented characters to represent how the Black community and the boys’ family would react to the trial, although a mother of one of the accused is closely modeled after Ada Wright, the real-life mother of two of the Scottsboro boys who went on a European speaking tour about the case. White actors in blackface played the parts of the Black characters.

Acts Two and Three involve simultaneous actions on multiple small stages throughout the performance space, making Mississippi one the earliest examples of “immersive” or “environmental” theater.

“It’s experimental, but it was actually something that people flocked to as well,” Quint said. “That’s a very hard combination to strike even today, even under the best of circumstances.”

A theater poster for the 100th performance of ‘Mississippi.’ Courtesy of the YIVO Institute for Jewish Research, New York

Because Poland’s censors had previously shuttered Weichert’s shows for being “politically provocative,” Yung Teatr left “Scottsboro” out of the title. Malach wrote that they chose Mississippi since it “is the name of a river along which reside communities of Black people, and it is also a state where ‘Scottsboro’ is a regular occurrence.”

Although few members of Yung Teatr had ever met a Black American, the play reads as a nuanced — if at times heavy-handed — investigation of the precarious position of Black people in American society.

The play also focuses a lot on class conflict, as Weichert thought it would make the story more accessible to Jewish audiences. While Weichert and Malach recognized the parallels between anti-Black discrimination in America and the antisemitism they experienced in Poland, Weichert wasn’t sure broader Jewish audiences would automatically sympathize with the Black characters. The communist-aligned Yung Teatr leaders also may have been hoping to inspire their Jewish audience to embrace class solidarity and at times, class seems to usurp race as the primary issue in the play.

One character, Shirley Silverstone, a Jewish labor activist who represents the real-life activists from the International Labor Defense that got involved in Scottsboro, argues that the case is really about “revealing the bloody intention of the ruling class to strangle us all.”

Mississippi offers a contrasting view in the form of Mickey, a Black Pullman train worker, who accosts Shirley for using the boys’ trial “for the benefit of your party” and playing “with the lives of the accused Negroes.”

“I think that you don’t really know where you necessarily stand or where the play stands,” Quint said.

The translation took several years. In 2020, as protests spread across the country in the wake of the killing of George Floyd, Quint saw a connection between her work and the present, which she said can be a rare experience in the Yiddish world.

“Often you’re in your little corner and you have to have a more indirect relationship with the spirit of your time, or none at all even,” Quint said. “But it seemed like there was something very relevant about this play when I began translating it.”

“People were getting more and more engaged with deeper questions about the Black experience here in America.”

When it came to translating the Yiddish word for the n-word, Perecman, Glaser, and Quint had to decide whether or not to include the original language.

“I felt strongly that since this was placed in the 30’s in the South, we needed to use the word,” Perecman said about the ultimate decision to have the slur in the play.

Both the transcultural and serious nature of Mississippi make it a standout piece of Yiddish theater history. Perecman said that many people have a narrow idea of what makes Yiddish theater, something she’s experienced firsthand running the New Worlds Theatre Project, which translates and stages early 20th century Yiddish plays.

“People would come and they’d say, ‘Oh my God, I thought Yiddish theater was all about singing and dancing,’” Perecman said.

There is music in Mississippi, but it’s jazz and gospel inspired numbers instead of Jewish folk tunes. The translators don’t know how much interaction the composer, Henkh (Henoch) Kon had with Black American music, but the lyrical structures, including a call-and-response gospel, show an intent to mimic what he imagined were traditional forms. YIVO plans to have music experts at a book launch event on Nov. 30 to analyze the lyrics and possibly put them to music.

In the post-Holocaust world, the play’s message about discrimination carries a sense of foreboding. Several of the actors and crew were murdered in the Holocaust. Weichert survived and made aliyah to Israel in 1958, where he died in 1967. Malach died in Paris in 1936 during an operation.

A theater poster for the original performance of ‘Mississippi’ from 1935. The cast list is divided between those who play white characters and those who play Black characters. Courtesy of the YIVO Institute for Jewish Research, New York

The Nazi invasion forced Yung Teatr to close in 1939 after only ten years of operating, but the troupe left a mark on Yiddish theater with their ambitious, unorthodox projects.

“There was just very, very little support for what they did,” Quint said. “They were just very devoted to what they did, and that’s what kept them going.”

The post A Yiddish theater troupe condemned U.S. racism — then the Nazis came appeared first on The Forward.

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A mayor exposed New York City Jews to chaos. It wasn’t Mamdani.

The mayor ventured to a Brooklyn synagogue, hoping to assure an overflowing crowd of Jewish New Yorkers who blamed him for fostering an environment of antisemitism that he understood their fears and their place in a city they considered increasingly threatening to their safety.

Not Zohran Mamdani, who stands accused by segments of the Jewish world of turning New York City into a hunting ground for Jews with his invective against Israel. Not David Dinkins, who was mayor in 1993 when violence descended on the Jews of Crown Heights for days and a Jewish man was murdered.

It was 1968, and Mayor John Lindsay’s attempt at making peace was an utter disaster: He had to flee East Midwood Jewish Center into his limo, with a jeering mob behind him. The cause of the furor was Lindsay’s cooperation with an experiment in community control of public schools in a district called Ocean Hill–Brownsville. The neighborhood, once a hub of immigrant Jewish life, was now mostly Black, mostly poor, and eager to exercise self-determination and power as the civil rights movement crested.

As historian Richard Kahlenberg recounted to the Forward, the new district school superintendent sought to have an all-Black teacher workforce. Teachers were largely Jewish — and expendable. The district transferred 19 of them, prompting strikes by the teacher’s union that roiled the city.

The union had another weapon in its arsenal: the charge that the firings were acts of antisemitism.

For his 1973 movie Sleeper, Woody Allen premised the futuristic sci-fi comedy on a joke few today would understand: that the world as we had known it ended when “a man named Albert Shanker got hold of a nuclear warhead.”

Back then, as president of the United Federation of Teachers, Shanker was one of the most newsmaking Jews in America. And he had a compelling story to sell to his members, the media and elected officials. He seized on a flamingly antisemitic anonymous letter placed in teachers’ mailboxes at a middle school and had it reprinted by the hundreds of thousands to show the world.

It read, in part: “It is Impossible For The Middle East Murderers of Colored People to Possibly Bring To This Important Task The Insight, The Concern, The Exposing Of The Truth That is a Must If The Years Of Brainwashing And Self-Hatred That Has Been Taught To Our Black Children By Those Bloodsucking Exploiters and Murderers Is To Be Over Come.”

Jewish alarm in the face of such provocation — not to mention dismissals without cause, something out of a Soviet Union purge — was certainly warranted. Conflicts between the community-control school board and teachers escalated inside school buildings, prompting Jewish teachers to file complaints that prompted grand jury indictments and to seek police protection.

District leaders’ attempt to steamroll the union, and escalating clashes with the largely white workforce, created an intolerant and intolerable climate. All the same, Shanker’s conversion of the complex facts of the situation into a hardened story of war on the Jews only added to the turmoil. Lindsay’s crucial mistake was to deliver his support for a bold experiment in establishing Black and Puerto Rican power without heed to the force of nature that was organized labor in its heyday — which was by extension organized Jewish power. By the time he faced the furious mob during the second of three strikes, it was too late.

United Federation of Teachers President Albert Shanker (second from left) is accompanied by civil rights leader Bayard Rustin (r) at a mass rally of some 15,000 teachers at New York City Hall Sept. 16, 1968. Photo by Bettmann

When thinking about Mamdani and the frenzy of the moment over the fate of New York Jews under his mayoralty, my mind sometimes flashes to the Daily News photo capturing Lindsay’s truly awful moment — dashing out of a synagogue turned into a battleground, after Rabbi Harry Halpern tried in vain to keep decorum in the sanctuary.

East Midwood today is my congregation and community, a vantage point from which to look at the present landscape through the lens of history and see two kinds of power at play.

There is the kind of war that Shanker fought: where Jews, faced with a competing claim for power, resort to charges of antisemitism as a shortcut to establishing moral authority and political leverage. Ultimately, what Shanker was doing was protecting the jobs of union members and the civil service apparatus that organized their world. That was his job! But saying that would have been a much harder sell than “antisemitism” against the enormous public sympathies for Black power as a righteous cause.

Benjamin Netanhayu, in a newly released campaign video responding to Mamdani’s declaration that he is a war criminal, is playing the same game Shanker did. The video, based on a Fox News interview with the Israeli prime minister, is a smear job, seizing on the recent stabbing of a Jewish man on the Upper West Side to accuse Mamdani and his wife of being personally responsible for making New York City unsafe for Jews. But they serve to elevate Netanyhu’s standing as a defender of Israel.

I found Mamdani’s video indictment of Netanyahu alarming, too: prosecutorial, selective in the facts presented, and utterly unconstructive in providing leadership, even knowing his goal of eliminating Israel as a Jewish state. It only turns up the heat fueling what has become a panic in American politics over U.S. aid, doubling down on Israel as a pariah nation.

But he is, ultimately, a mayor — someone who admitted he has no power to follow through on his vow to arrest Netanyahu but very much does control how he runs his city. As much as anything, the Upper West Side stabbing reflects years of leaders’ failures to fix broken mental health services, on top of which his nothingburger move to create a new Department of Community Safety to respond to mental health crises is just another layer of sedimentary crud.

Meanwhile, the fear that Netanyahu and others are exploiting for their own political purposes clouds a clear view of the second kind of power, which Mamdani’s administration is actually exercising on the ground. We see it in how his police department has responded to conflict involving Jewish communities: not pitting one group against another, the world against Jews, but carefully balancing rights, safety and interests in potentially explosive situations. Lindsay could have learned something here.

Infinite credit goes to Mamdani’s appointee as NYPD commissioner, Jessica Tisch, a Zionist and a capable leader — and to Mamdani for letting her do her job.

I was witness to how Mamdani and Tisch’s NYPD responded to the extremely difficult challenge of synagogue protests, which erupted this spring outside land sales events that included properties on the occupied West Bank. And once again, the story came to East Midwood Jewish Center’s doorstep, thanks to a sale happening at Young Israel across the street.

The protests culminated in some upsetting moments. Marchers parading through a Jewish neighborhood’s streets carrying Palestinian flags and “Free Gaza” banners sent an unmistakable message of disdain and exclusion. And yes, some scary clashes you might have seen on social media, such as a protester shining a strobe light into a Jewish teen’s eyes, actually happened.

But what the world did not see was the discipline the NYPD brought to keeping the demonstrators at a distance from the synagogue — and to keeping taunts and chants from escalating into anything worse.

The rival camps and their flags met face to face in the middle of a major intersection in what could have been a Brooklyn rumble, but police did their best to steer the sides into separate zones. Some of the most aggressive insults came from Jewish teens blindsided by a hostile presence on their turf. One protester-counterprotester pair got locked into an extended debate about their opposing views on the fate of Israel and Palestinians. I gave them my card and said, only half jokingly, that they should consider doing a podcast.

None of this is to say that Mamdani’s words on the global stage are making Jews any safer. His fixation on uniquely attacking Netanyahu, when a mayor’s job description requires governing all New Yorkers, gives permission to those determined to antagonize Jewish supporters of Israel — as does his encouragement to protest the prime minister when he visits for the UN General Assembly in September, where clashes could break the containment that was possible in sleepy Brooklyn.

But a look back at John Lindsay’s catastrophic scramble to make peace is a reminder that it’s the decisions about how to deploy power within a mayor’s domain that ultimately determine Jewish safety.

The post A mayor exposed New York City Jews to chaos. It wasn’t Mamdani. appeared first on The Forward.

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