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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.
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Adidas apologizes for campaign with Israeli veteran amputee after calls to boycott
(JTA) — Adidas has apologized for featuring an Israeli former soldier and amputee in a campaign advertising its service for people with missing legs, which sparked calls for a boycott.
Shalev Biton, who lost his left leg during the 2021 Israel-Gaza conflict, appeared in a promotional video for the sportswear company’s Single Shoe service. The program was introduced in Europe earlier this year to allow amputees to buy just one shoe.
The campaign, filmed in Hebrew, showed Biton trying on a single sneaker at a store in Israel and running outside. It did not mention his army service or how he lost his leg. Biton was in a military vehicle that was hit by a missile while on a protective patrol of villages on the Israeli side of the Gaza border, according to Israel’s Channel 12.
After the video circulated widely online, pro-Palestinian activists called for a boycott of Adidas, referencing Gaza’s high number of amputees created by Israeli attacks since October 2023.
Adidas apologized for the campaign on Monday in a statement on the Adidas Arabia Instagram account.
“We recognize that an image used in a recent local activation has raised concerns and strong reactions,” the company said. “It was never our intent to cause offence, and we apologize for anyone affected. We acknowledge the concerns that have been raised and are taking the feedback seriously.”
The Palestinian Campaign for the Academic and Cultural Boycott of Israel (PACBI), part of the Boycott, Divestment and Sanctions movement, said the apology from Adidas was insufficient and demanded that the company “immediately remove the Israeli soldier from all Adidas promotional material and channels.”
“Those ‘affected’ are millions of Palestinians living under Israel’s ongoing genocide in Gaza, its illegal military occupation of Palestinian territory, and its decades long settler-colonial apartheid regime,” PACBI said in a statement.
Biton said on his Instagram account that he received “an insane wave of hate” over recent days. In an appeal for support, he told viewers, “I want to feel that you are here with me.”
Gaza has recorded over 5,000 limb amputations due to traumatic injuries, according to a May report from the World Health Organization. The United Nations reports that it has the highest number of child amputees per capita in the world.
Adidas weathered another controversy in 2024 for advertising sneakers based on a model first released during the 1972 Munich Olympics, when 11 Israeli athletes were killed by a Palestinian terrorist group. The company faced backlash from Israel and various Jewish groups for choosing Bella Hadid, a Palestinian-American model and vocal pro-Palestinian advocate, to front the campaign. Adidas subsequently dropped Hadid, prompting criticism from pro-Palestinian voices.
Adidas and Biton could not immediately be reached for further details.
This article originally appeared on JTA.org.
The post Adidas apologizes for campaign with Israeli veteran amputee after calls to boycott appeared first on The Forward.
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Did Netanyahu ignore Oct. 7 warning? An independent inquiry could cost him re-election.
Israel’s election campaign effectively begins today, as political parties submit their list of candidates who will contest the Oct. 27 election. It is difficult to imagine a more politically explosive moment for the publication of a new investigation into the failures surrounding Oct. 7.
Today’s report in the Haaretz newspaper alleges that Benjamin Netanyahu received an extraordinary personal warning from UAE President Mohammed bin Zayed roughly a week and a half before the Hamas attack. According to the report, bin Zayed told Netanyahu during a 45-minute telephone conversation that Hamas chief Yahya Sinwar was preparing a major operation against Israel that could cause bloodshed and destabilize the region.
Netanyahu reportedly replied that he believed Hamas was focused on the West Bank and assured the Emirati leader that Israel was prepared. The Haaretz report cites multiple senior foreign sources reportedly briefed on the conversation and an adviser to bin Zayed who was present for the call.
Even more consequentially, the investigation says Netanyahu did not pass this specific warning to the heads of the Shin Bet, Mossad or Israel Defense Forces. Former Shin Bet chief Ronen Bar and former IDF chief Herzi Halevi, for their part, told Haaretz that they had not been informed of such a warning, while the UAE president did not respond to the news organization.
Haaretz traces the warning to an earlier chain of intelligence in which Sinwar himself had spoken ominously of an approaching “earthquake” – an enormous operation. That warning reached the Shin Bet on September 15 and produced high-level discussions in which Shin Bet chief Ronen Bar warned that Israel was moving toward confrontation.
Veteran journalist Shlomi Eldar, the co-author of the report, said bin Zayed concluded Israel had not heeded such signals – but Netanyahu “tried to convince bin Zayed that we are fine with Gaza.”
Netanyahu denies the central allegation completely. “There was no such warning,” his spokesman Topaz Luk said on Israel Radio. “I think this is another effort to distort the truth ahead of elections.”
The question of who is telling the truth leads directly to a democratic mechanism that has repeatedly been called upon at moments of national trauma throughout Israel’s history: a commission of inquiry.
That very mechanism was employed in response to the catastrophic failures surrounding the 1973 Yom Kippur War, when the Agranat Commission investigated the conduct of the military and government. State commissions of inquiry have likewise examined the 1982 Sabra and Shatila massacre and the killing of Arab citizens by police in October 2000.
Oct. 7 was the greatest security failure in Israel’s history, leaving more than 1,000 people dead, hundreds taken hostage, communities overrun and the country plunged into years of war.
Netanyahu has resisted all calls to establish an independent state commission – trying instead to set up an inquiry in which the opposition and coalition politicians would have equal say, guaranteeing any findings would be politicized. He has also attempted to deflect all blame onto the security establishment – making the issue a central one in the election campaign.
“You knew, you ignored it, you failed and you are guilty,” said opposition politician Yair Golan Tuesday, addressing his comments to Netanyahu. “We will set up a state inquiry that will expose the truth and those guilty will have to face justice .. for negligence that caused a massacre.”
Under the Commissions of Inquiry Law adopted in 1968, once the government establishes a state commission, its members are appointed by the president of the Supreme Court, and its chairman must be a serving or retired judge. The arrangement is intended to give the investigation independence from the political figures and institutions whose decisions it may ultimately have to judge.
And therein lies a rather extraordinary convergence. Netanyahu and his government have spent years attacking the legitimacy of precisely the institution entrusted by law with ensuring the independence of such an investigation: the Supreme Court. The campaign to weaken the judiciary that tore Israel apart before Oct. 7 has since provided a convenient argument against using the established mechanism for investigating Oct. 7 itself.
Netanyahu argues that a commission whose members are selected by the Supreme Court president cannot command broad public confidence. His opponents argue that a bespoke “political commission” may sound superficially balanced, but conclusions associated with coalition appointees would inevitably be dismissed by Netanyahu’s opponents as an attempt to protect him. Meanwhile findings associated with opposition appointees would be portrayed by his supporters as an attempt to destroy him. Israel would begin with two political camps choosing investigators and almost certainly end with two political camps accepting different versions of the truth.
The opposition has therefore refused to participate, arguing that the proposal would allow Netanyahu to influence the investigation of his own government. The stalemate has produced an outcome that is increasingly difficult to view as accidental: there is no agreed commission, no authoritative account of what happened and an ever-expanding vacuum in which every faction is free to construct its own version of Oct. 7.
Into that vacuum has flowed something far more disturbing than an ordinary argument over political responsibility. Netanyahu has worked relentlessly to shift responsibility toward the intelligence chiefs, the generals and especially the Shin Bet. Around him has grown an increasingly elaborate conspiracy theory that Oct. 7 may have involved something more sinister than incompetence and catastrophic misjudgment: an internal betrayal designed to damage Netanyahu politically.
What the Haaretz report provides is another powerful indication of how much remains unresolved, along with a potentially devastating explanation for Netanyahu’s determination to keep the established investigative mechanism from examining it. If the report is substantially correct — if Netanyahu personally received another serious warning before Oct. 7, misunderstood its significance, failed to circulate it to the security chiefs and then spent years attempting to redirect responsibility toward those same institutions — his resistance to a genuinely independent inquiry is clearly a political calculation..
“It’s like a knife in the stomach,” said Merav Svirsky, whose parents were killed in Kibbutz Be’eri, one of the communities hardest hit on Oct. 7, and whose brother was kidnapped and killed in Gaza. “My father and mother could have been alive. My brother would not have been kidnapped and would be alive. And while others resigned, Netanyahu clings to his seat.”
The post Did Netanyahu ignore Oct. 7 warning? An independent inquiry could cost him re-election. appeared first on The Forward.
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Tidbits: New German textbooks about the Jewish religion
Tidbits is a Forverts feature of easy news briefs in Yiddish that you can listen to or read, or both! If you read the article and don’t know a word, just click on it and the translation appears. Listen to the report here:
צום ערשטן מאָל זינט דעם חורבן האָבן די דײַטשישע עפֿנטלעכע שולן באַקומען לערנביכער געווידמעט דער ייִדישער רעליגיע, כּדי די לערערס זאָלן קענען זיי ניצן ווי אַ טייל פֿונעם קוריקולום.
די סעריע פֿון אַכט בענד, „דעת הדורות“ (דאָס וויסן פֿון די דורות), וועט לערנען תּלמידים צווישן 10 און 16 יאָר אַלט אויף דײַטש וועגן דער תּורה, דעם תּנך, די תּפֿילות, ייִדישער עטיק, הלכה, יום־טובֿים, דעם ייִדישן לעבנס־ציקל און דער ייִדישער געשיכטע.
דער ערשטער באַנד, וואָס קאָנצענטרירט זיך אויף דער תּורה, וועט מען אָנהייבן ניצן אינעם נײַעם שוליאָר.
די ביכער, וואָס זענען צונויפֿגעשטעלט געוואָרן דורכן „צענטראַל-ראַט פֿון די ייִדן אין דײַטשלאַנד“ בשותּפֿות מיטן „ערנסט קלעט פֿאַרלאַג“, ווערן געצילעוועט סײַ אויף פּריוואַטע ייִדישע שולן סײַ אויף מלוכישע שולן איבער גאַנץ דײַטשלאַנד.
דער ציל איז צו באַקענען די תּלמידים מיט דער ייִדישער רעליגיע און טראַדיציעס אין אַ צײַט וואָס עס וואַקסט דער אַנטיסעמיטיזם איבערן לאַנד.
ביז איצט האָבן די לערער פֿון רעליגיעזע ייִדישע לימודים נישט געהאַט קיין מאָדערנע לערנביכער וועגן יהדות אין הסכּם מיטן קוריקולום, אַזוי ווי ס׳האָבן געהאַט די לערער פֿון קריסטלעכע רעליגיעזע לימודים. צוליב דעם בלויז האָבן די לערער פֿון דער ייִדישער רעליגיע געמוזט אַליין צונויפֿשטעלן אַרבעט־בויגנס און אַנדערע מאַטעריאַלן, וואָס זיי האָבן איבערגעזעצט פֿון אַנדערע שפּראַכן.
אין אַ מעלדונג האָט שילה ערלבוים, די אָנפֿירערין פֿונעם אָפּטייל פֿון פּאָליטיק און רעליגיע בײַם ייִדישן צענטראַל־ראַט, געזאָגט: „מיר האָבן טאַקע געדאַרפֿט אַ סיסטעמאַטישן לערן־רעסורס, וואָס באַזאָרגט די קינדער נישט בלויז מיט לערן־מאַטעריאַל, אָבער מוטיקט זיי זיך אַקטיוו צו באַטייליקן,“ האָט זי געזאָגט.
„דורך ׳דעת הדורות׳ קענען זיי לייזן בילדער־רעטענישן; זיך דערוויסן וועגן די געשעענישן פֿון משה רבינוס לעבן דורך אַ ווערפֿל־שפּיל, אָדער אויספּרוּוון זייער וויסן פֿון ייִדישע טערמינען דורך דער מאָבילקע אָדער אַ „גיכענטפֿער קאָד“ (QR code),“ האָט ערלבוים געזאָגט.
יאָזעף שוסטער, דער פּרעזידענט פֿונעם ייִדישן צענטראַל־ראַט, האַלט אַז די לערנביכער זענען אַ וויכטיקער אויפֿטו. „אַ דאַנק דעם פּראָיעקט וועט די ייִדישע רעליגיעזע בילדונג איצט זײַן גלײַך מיט די קריסטלעכע רעליגיעזע לימודים,“ האָט ער געזאָגט.
צו לייענען וועגן דעם אויף ענגליש גיט אַ קוועטש דאָ.
To read about this in English click here.
The post Tidbits: New German textbooks about the Jewish religion appeared first on The Forward.
