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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.
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You’re wrong, Ken Paxton: Obviously God is nonbinary
We are living in a time of reactionary masculinism. Roaring back not only against wokeness and MeToo but against half a century of feminism and a century of women’s suffrage, conservative American men have reasserted a hyper-traditionalist, hyper-violent form of masculine dominance, from the UFC matches on the White House lawn to Pete Hegseth’s pastor calling for the repeal of the 19th amendment.
And now, to the Texas Senate race, in which religious progressive Democrat James Talarico is running against the multiply indicted, investigated, and impeached Republican Ken Paxton, who among other things has taken bribes, committed adultery, and barely avoided conviction for securities fraud. Like all Trump wannabes, Paxton peppers his talks with vulgar schoolyard insults, calling Talarico “Low-T” (i.e. low testosterone, not manly enough), ‘Talafreako,’ and, I guess worst of all, a vegan. (Talarico is not a vegan.) Most recently, Paxton’s campaign has ridiculed comments Talarico made in 2021 that “God is both masculine and feminine and everything in between. God is nonbinary.”
But for anyone conversant with Jewish theology, this is obvious. Of course, God is nonbinary.
Genesis 1:27 states clearly: “And God created the human in His image; in the image of God He created him; male and female He created them.” Meaning, both male and female are the ‘image’ (whatever that means) of the Divine. Of course, God has masculine pronouns here, but so do the words for socks, houses and money; Hebrew lacks a non-gendered case (until recent innovations). And just a few verses earlier, in Genesis 1:2, the Spirit of God gets a feminine verb form (merachefet, ‘hovers’). As Talarico put it:
The first two lines of the Bible, the first two lines in Genesis, use two different Hebrew words to describe God. One is the masculine Hebrew noun for divinity. The second is the feminine Hebrew noun for spirit. God is both masculine and feminine and everything in between. God is nonbinary.
More broadly, throughout the Bible, God is referred to in both masculine metaphors — Father, King, etc. — and feminine ones, like a loving Mother (Isaiah) or feminine Wisdom (Proverbs).
Jewish theological and theosophical speculation is even more clear. The philosophical God of Maimonides, for example, is beyond all form, and certainly all gender. The Kabbalistic Godhead, meanwhile, contains aspects (sefirot) that are masculine, feminine, both masculine and feminine, and genders that change depending on the moment. This is not merely abstruse speculation; every Friday night, traditional Jews welcome the Sabbath Queen to their places of worship. Who do you think we’re referring to here?
Indeed, one could say that God is the most nonbinary thing (or non-thing) in the universe, since in many Jewish theologies, God is nondual, beyond all binaries and dualities we humans construct to understand our world. In these conceptions, God is everything (yesh) and nothing (ayin), filling the universe and surrounding it, form and emptiness.
Now, obviously, Ken Paxton is not interested in theology; he’s just scoring political points, and desperately trying to change the subject. And with animus against transgender people rising (due to massive campaigns to lie about them for Republican political gain) he wants us to think that James Talarico’s God is nonbinary like a they/them teenager is nonbinary — i.e., conforming neither to masculine nor feminine gender roles. (In fairness, Talarico made his 2021 comments in the context of a political debate about transgender children and sports, and has lately has walked back the comments, calling them “cringey.”)
But just because Paxton is being cynical doesn’t mean his attacks aren’t harmful. They are at once ignorant and insulting, pathetically wrong and offensively backward.
I don’t mean to whitewash or wokify the often patriarchal Jewish tradition. Again, there are plenty of masculine images of God in Jewish liturgy, tradition, and text — maybe too many. The Biblical God has a bad temper, gets jealous easily and lashes out with violence. God is a Man of War, says Exodus 15:3, which scholars believe to be one of the oldest Biblical sources. And for every Lecha Dodi welcoming the Divine Feminine, there are dozens of blessings of God, the King of the World. Yet ultimately, these are aspects, projections and metaphors of the Divine, not the Divine itself. And just as the Greek and Indian pantheons include multiple manifestations of divinity, Jewish monotheism (and monism) contains within it multiple manifestations of a transcendent God ultimately beyond all myth, explanation, and categorization.
Likewise in the New Testament, which has ample male and female metaphors for the Divine, and ample statements that God transcends gender entirely (e.g. John 4:24). And not just God, but human souls as well; one of the most famous, and impactful, statements in the New Testament is the Apostle Paul’s statement in Galatians 3:28 that “there is neither Jew nor Gentile, neither slave nor free, neither male nor female, for you are all one in Christ Jesus.” Obviously, Paul doesn’t mean that there is no sex or gender at all, but he does mean that in terms of what matters most (which Paul understands to be the spirit), gender and ethnicity are irrelevant.
If only the Ken Paxtons of the world understood that.
Even if Paxton got the Bible right, however, his theological attacks on James Talarico would still be un-American. In fact, the myths and forms of religion are manifold and various, and in the America that truly is great, we don’t take sides among them. Sacred text and tradition portray many different faces of the Divine, and of course there are many different sacred texts and traditions. None of which should be defamed by a corrupt political hack.
But I admit, while I’m pluralistic as to religious worldviews, I do think some are better than others. And James Talarico has a compelling vision for an engaged Christianity that is justice-driven, heartfelt, and, to my mind, the rightful legacy of a certain rabbi who overturned the moneylenders’ tables in the Temple in Jerusalem. Even if you disagree with his political or religious positions, see what you think:
This is what religion should be for: the pursuit of justice, the cultivation of kindness, the commitment to not turn our back on the stranger, the marginalized, or the destitute. This is the God that inspired Jews throughout our history, whether we were activists or prisoners, volunteers at a hevra kadisha or teachers in a school, rabbis or homemakers. It is the source of compassion that can be discovered (or, if you prefer, invented) whenever the heart is broken. And as Talarico says, this God is the opposite of domination.
Amen.
The post You’re wrong, Ken Paxton: Obviously God is nonbinary appeared first on The Forward.
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Slovenia’s last Jewish institution endures through desecration and decay
On a Saturday morning last July, Robert Baruh Waltl watched two processions converge on central Ljubljana. From one direction, near the river, came a column of neo-Nazis chanting nationalist slogans chanting “Long live Slovenia.” From the other came pro-Palestinian marchers singing “from the river to the sea”.
The city, he notes drily, is very small. “You could see both demonstrations at the same time,” he told me over a video call from his office. “Far right from one side, far left from the other.”
In Slovenia, this is what the view looks like from the only Jewish institution in the country.
The Jewish Cultural Center Ljubljana, which Waltl has directed since its founding in 2013, is overextended by design and necessity. In the absence of a synagogue elsewhere, it functions as one. It is also a cultural center, a museum, and, increasingly, a one-man operation.
“If I’m not in Ljubljana,” Waltl says, “there is no one to even open the door.” For more than a decade, the center has run almost entirely on donations, German embassy micro-grants, and cross-subsidies from Waltl’s adjacent performance space, the Mini Theater. The Slovenian government has never provided stable funding. Applications to the Ministry of Culture go unanswered. “They tell us the Festival of Tolerance is the most important anti-racism event in Slovenia,” Waltl says, speaking of an open event organized by him and the community, “and we don’t receive a single euro for it.”
Waltl did not grow up Jewish. He was born near the Austrian border and moved to Ljubljana as a young man to study theater. Then came a letter from the local Jewish community: did he know that his grandmother had been Jewish? He didn’t. He began attending events, cautiously at first. A trip to Israel changed things. He started reading, learning Hebrew and collecting Judaica. Eventually, he underwent a formal conversion — a giyur — at a liberal congregation in Frankfurt. “I said, OK, now I’m so deep,” he recalls. “I will never feel truly Jewish if I don’t take this last step.”
The community he joined had only barely survived the 20th century. Before the Second World War, Slovenia’s largest Jewish population lived in the Prekmurje region in the northeast. Most were deported to Auschwitz after 1941; roughly 90% were killed. In Ljubljana itself, Jews had been expelled in 1515, and the postwar communist Yugoslav government did nothing to restore their memory: cemeteries and schools were destroyed or simply left to ruin. By the time Waltl arrived, the standard answer when Ljubljana tour guides were asked about Jewish history was blunt: no Jews after 1515. “They didn’t know anything about the Holocaust,” he says. “Nothing about anything.”
His response was methodical. He installed the first memorial plaque on the site of Ljubljana’s medieval synagogue. In 2014, at a gathering of young Jewish leaders in Berlin, he met Gunter Demnig, the German artist behind the Stolpersteine project, and brought the initiative home. Today, Ljubljana and surrounding cities have 68 stumbling stones and one large stone commemorating 150 Jewish refugees expelled from Croatia who sheltered in Ljubljana. He co-founded the Festival of Tolerance with Branko Lustig, the Auschwitz survivor and double Oscar-winning producer of Schindler’s List and Gladiator, born in Osijek, Croatia, who brought early credibility and international reach to the project before his death.
For years, the center also served as a functioning synagogue, anchored by a wave of Israeli tourism. After the Jewish congregation of Slovenia lost its premises in 2014 and moved into Waltl’s building, the arrangement found its footing through sheer numbers. According to Walt 50,000 to 60,000 Israeli tourists visited Slovenia each summer and many of these came to services organized by a Chabad rabbi from Trieste, Ariel Hadad. Then COVID hit. The tourists vanished. So did the rabbi. The pandemic forced a theological rethinking: Waltl discovered liberal Judaism through the Central Synagogue of New York’s online programming and began working with a rabbi from Luxembourg, who now visits several times a year alongside a rabbi from Vienna. When there is money to bring them, they come.
Oct. 7 transformed the center’s situation entirely. On November 6, 2023, someone painted a large swastika equated with a Star of David on the center’s front door. The Jewish graveyard was desecrated during the Festival of Tolerance. When Waltl attempted to screen footage from the Hamas attack for the city’s diplomatic corps, hundreds of pro-Palestinian demonstrators gathered outside and tried to set the doors on fire. The screening was cancelled. There is no Israeli embassy in Slovenia, and no other address for the anger. “In their eyes, we represent Israel,” Waltl says. “We represent everything bad happening in the Middle East.”

Today the center carries a 60,000-euro mortgage taken out for emergency renovations after earthquakes damaged the 500-year-old building, leaving water leaking and unsustainable structural issues. Robert thought that he would receive some sort of financial help from the government to keep this, the only Jewish center in the country, running, but he was unpleasantly surprised to have received none. Since Oct. 7 the relationship with the government soured even more: the prime minister and the president used to show up for Holocaust Remembrance Day and Chanukah festivities, but stopped, says Waltl.
This month, Slovenia changed leadership again, with Israel ally Janez Janša returning as prime minister.
Some other signs of hope: The Rothschild Foundation recently awarded a grant for the country’s first permanent exhibition on Jewish history in Slovenia, set to open this September. The German Embassy contributed 3,000 euros. American tourists — a growing presence — help cover operating costs through summer donations. But the structural problem remains unchanged: roughly 150 Jews, one institution, and a government that adopted the expansive International Holocaust Remembrance Alliance definition of antisemitism, which encompasses anti-Israel actions, while declining to fund the sole organization actually sustaining the community.
“If I say I will stop doing this,” Waltl says, “there will be no Jewish life in Slovenia anymore.”
The post Slovenia’s last Jewish institution endures through desecration and decay appeared first on The Forward.
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Volatility, Hit Frequency, and RTP: Why the Number Casinos Advertise Is the Least Useful One
The return to player percentage looks clean as a casino data point. It gives players a neat number, usually around 94% to 97% for many online slots, and that number feels easy to compare. A 96.5% game appears better than a 95.2% game. The problem starts when players treat RTP as a forecast for their next 50 spins or one evening.
You may find the RTP listed on slot pages on a leading online casino in Ontario, but the number only tells part of the story. Two games can share the same RTP and create different sessions: one may return small wins often, while the other may drain a balance before one bonus round changes everything.
The RTP Trap
Return to player (RTP) measures the theoretical share of total wagers a game returns across a very large number of rounds. In plain terms, a 96% RTP slot returns about $96 for every $100 wagered in the long run. That does not mean one player who deposits $100 should expect $96 back.
The trap sits in the word “theoretical.” RTP comes from the game’s math model. It works across huge samples, not personal sessions. A player can finish far above that percentage, far below it, or with nothing left after a short run of poor results.
Is it useless then? No, RTP can still help. It gives a baseline cost of play. Lower-RTP games cost more on average than higher-RTP games. Still, once a game passes a reasonable threshold, the next question matters more: how does it distribute that return?
Hit Frequency: The Number That Shapes Session Feel
Hit frequency tells you how often a game produces a winning outcome. This often misleads players because any win can count. A spin that returns $0.10 on a $1 bet may still count as a hit, even though the player lost $0.90 in real terms.
A game can feel active because symbols connect often, sounds play, and the screen keeps celebrating small returns. The balance may still fall. In many modern slots, “win” does not always mean profit on the spin.
Hit frequency answers one practical question: how much silence can you tolerate? Some players dislike long dry spells. Others accept quieter sessions because they chase bonus rounds or larger payouts.
The educational site Get Gambling Facts gives a useful distinction: RTP concerns the percentage of money returned over time, while hit frequency concerns how often a machine stops on a winning combination.
Volatility: The Risk Label Players Need More Often
Volatility, also called variance, describes how unevenly a game pays. Low-volatility games tend to return smaller amounts more often. High-volatility games hold more value in rare events: bonus rounds, premium symbols, multipliers, or jackpots.
Here is where RTP becomes less useful on its own:
- A 96% low-volatility slot may give modest returns and longer play from the same balance.
- A 96% high-volatility slot may burn through funds quickly unless the player hits a strong feature.
- A progressive jackpot game may look exciting, but it often places more value on rare top prizes.
The same RTP can hide very different risk profiles. Players who ignore volatility often blame the casino or the game when the session follows its math design.

Why the Same RTP Can Feel So Different
Picture two slots with 96% RTP. Slot A pays small wins on many spins, has a modest top prize, and rarely creates dramatic balance swings. Slot B pays less often but offers a large max win and volatile bonus rounds. The advertised return matches, but the experience does not.
Slot A may suit a player who wants a slower bankroll drop and more regular feedback. Slot B suits someone who accepts sharper losses in exchange for a shot at a heavier payout.
A Better Way to Read a Slot Page
Most slot pages give players more clues than they notice. The trick is to read the details together rather than chase the highest percentage.
Start with RTP. If two games look similar, the higher number has better long-term value. Then check volatility. If the game uses terms such as high, very high, or extreme variance, lower your bet size or expect shorter sessions. Next, look at the paytable. A huge max win usually means the game saves a lot of its value for rare outcomes.
A sensible pre-play check looks like this:
- RTP: What is the average long-term return?
- Volatility: How rough can the session become?
- Hit frequency: How often will the game show any wins?
- Paytable: Where does most value sit?
To Conclude
Casinos advertise RTP because it looks objective, tidy, and easy to rank. Players should read it, but they should not give it more authority than it deserves. For long sessions, volatility may matter more than a small RTP difference. For comfort, hit frequency may explain the feel better than the payback rate.

