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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers

(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.

In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.

From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.

According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”

The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.

Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.

Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.

“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.

“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.

“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”

Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.

Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.

Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.

“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.

When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.

“It was perfect,” Brownlee said.

Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.

“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.

Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.

Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”

While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.

Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”


The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.

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In new book, JD Vance says Charlie Kirk warned him about antisemitism on the right

Vice President JD Vance acknowledges a growing strain of anti-Israel sentiment on the American right that has at times slid into outright antisemitism, writing in his new memoir released on Tuesday.

In Communion: Finding My Way Back to Faith, Vance recounts a conversation with conservative activist Charlie Kirk months before he was fatally shot, in which they spoke about two trends Kirk was observing among young conservatives.

“The first was that they were very angry about Israeli influence in American politics,” Vance writes about the phone call in the summer of 2025. “The second was that some were going from legitimate disagreement with the Israeli government to antisemitism.”

According to Vance, Kirk told him that many younger conservatives believed the United States was allowing Israel too much sway over American foreign policy. Vance quotes Kirk as saying that for some, “that concern is turning to anger, and even Jew hatred.”

The passage offers a revealing glimpse into the debate that has intensified inside President Donald Trump’s MAGA movement since the Oct. 7, 2023, Hamas attack and the war in Gaza. While support for Israel remains strong among Republican voters, a growing faction of younger Republicans has become more skeptical of foreign intervention generally and increasingly critical of U.S. support for Israel. A recent Politico poll found that 32% of Trump voters below the age of 35 say the U.S. is too closely aligned with Israel’s government, and nearly half of the president’s voters ages 18 to 34 say there should be distance between the two countries.

Vance, who first gained prominence in 2016 with his best-selling memoir Hillbilly Elegy, has often taken a complicated position in that conversation. A supporter of Israel’s right to defend itself, he has also repeatedly said that the U.S. should define its Middle East policy primarily through an “America First” lens.

During the 2024 presidential campaign and after he was elected vice president, Vance said that the interests of the U.S. are “not always identical.” In recent days, amid disagreements between the U.S. and Israel over a deal to end hostilities with Iran, Vance said in interviews with the media, “Even when we’ve been close partners, sometimes we have interests that are perfectly aligned and sometimes we have interests that are misaligned.”

Vance’s associations with right-wing influencers who have trafficked in antisemitism, and his reluctance to disavow them, have also made some American Jews uncomfortable.

On Tuesday, he is expected to appear on a program hosted by Megyn Kelly, the former Fox News host who is among conservative figures, including Tucker Carson, Candace Owens, Joe Kent and Nick Fuentes, who accuse “Israel-first” advocates of pushing the United States into war with Iran. “Mark Levin wanted it, it’s his war, Ben Shapiro, Lindsey Graham, Miriam Adelson — that’s obvious,” she said in March. “They are the ones who’ve been pushing us into it.” Vance’s expected appearance drew criticism.

In the memoir, Vance writes that Kirk was working to prevent criticism of Israel from developing into bigotry. “He knew the situation was delicate and complicated, and he treated it with genuine care, appealing to the better angels in all of us,” Vance writes. “He did so in his conversations with the president and me, but also in the ways he engaged his massive following.”

The post In new book, JD Vance says Charlie Kirk warned him about antisemitism on the right appeared first on The Forward.

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Trump may be making a classic error in seeking peace with Iran

An assumption has shaped Western thinking about Iran for decades: that the Islamic Republic has similar goals to those of the West, and can therefore be incentivized to integrate into a more stable regional order.

Vice President JD Vance gave that assumption its latest expression when he said a potential new peace agreement between Iran and the United States could “fundamentally transform the Middle East for the next 50 years” — if Iran complies with the deal.

Perhaps he’s right, and Iran is in fact committed, this time, to never again pursuing the creation of nuclear weapons. But the Islamic Republic’s own rhetoric provides serious reasons for skepticism on that front.

Since 1979, the regime has presented itself as the standard-bearer of a revolutionary project. It is not merely a government. It is the self-appointed guardian of a worldview.

That worldview is often expressed through the concept of muqawama, which translates roughly to “resistance.” The term refers to far more than military opposition. It describes a political, religious and civilizational struggle against what the regime views as Western domination, American influence, Israeli sovereignty, and the regional order that emerged during the 20th century.

Ideologies shape behavior. A regime organized around economic growth behaves one way. A regime organized around the concept of revolutionary struggle behaves differently.

Western powers too often forget this truth when it comes to Iran, assuming that its leaders seek prosperity, stability, security and international acceptance. We assume that economic incentives and diplomatic agreements will eventually outweigh ideological commitments.

It is important to distinguish here between the regime and the people it governs. Iran is home to an ancient civilization, a sophisticated culture, and millions of citizens whose aspirations often appear very different from those of their rulers. For nearly half a century, many Iranians have lived under a system they neither created nor freely chose. Waves of protests and dissent have repeatedly suggested that large numbers of Iranians seek a different future — one characterized less by revolutionary struggle and more by ordinary human aspirations like freedom, dignity and connection to the wider world.

Viewed through the lens of muqawama, Iran’s nuclear program, ballistic missile program, proxy armies and regional interventions cease to look like products of separate policies. They become parts of a coherent strategy, manifestations of the same underlying vision: the transformation of the existing regional order.

The obvious question, then, is whether that vision has changed. And if it hasn’t, what does Iranian compliance with this new deal actually mean?

After all, one can honor the terms of an agreement while remaining fully committed to objectives that lie beyond the agreement’s reach. Iran has done so plenty of times in the recent past.

In 2018, Israeli intelligence agents removed a vast archive of nuclear documents from a secret warehouse near Tehran. The archive contained detailed records of weapons-related research and planning, suggesting that the regime viewed this knowledge as valuable, worth preserving and potentially applicable in the future.

Over the years, inspectors evaluating Iran’s nuclear capabilities have repeatedly encountered inconsistencies between Iran’s declarations about its efforts and the evidence before them. Each episode, by itself, may be explainable. Taken together, they paint a picture of a regime that has consistently viewed transparency as something to be managed rather than embraced.

Fordow, the infamous nuclear enrichment facility buried beneath a mountain, was designed by people expecting confrontation. Facilities intended to withstand intensive military attacks — as Fordow has — reveal something about the assumptions of those who build them.

Western policymakers often view negotiations as a path toward resolution. Iran tends, in contrast, to treat them as a strategic opportunity. Every round of talks creates opportunities to reposition and advance. Every agreement creates new debates about interpretation and enforcement that the regime can turn to its advantage.

It may be less useful to think in terms of bad faith than in terms of incentives. The issue is understanding the ambitions of the regime as it understands them. And there are reasons to doubt whether U.S. negotiators hammering out the details of this agreement understand those ambitions correctly.

This raises grave concerns for Israel, which is not a party to the new ceasefire. The nuclear issue is primary, but the ballistic missile program and satellite armies of Hamas, Hezbollah and the Houthis are all pressing problems for the Jewish state. A deal that fails to engage with all parts of that picture will leave Israel in danger.

The United States can afford strategic patience. It sits behind two oceans, far from Iran. Israel cannot. A nation smaller than New Jersey has little margin for catastrophic error. If American assumptions prove mistaken, American policy can be revised. If Israeli assumptions prove mistaken, the consequences are potentially fatal.

This is why many Israelis have expressed outrage at this ceasefire. They’re wondering: If the ideology remains intact; if the missile programs remain intact; if Hezbollah remains intact; if the regime’s revolutionary ambitions remain intact, what exactly has been resolved?

Near-term tension reduction has repeatedly served as a substitute for resolving the underlying threat from Iran’s radical regime. Sanctions relief following the 2015 nuclear deal brokered by then-President Barack Obama eased pressure on the regime while leaving its governing vision untouched. The underlying problem remained.

Muqawama is not merely resistance to particular policies. It is resistance as an organizing principle. Any agreement that ignores that reality risks confusing tactical restraint with strategic change.

The post Trump may be making a classic error in seeking peace with Iran appeared first on The Forward.

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Trump-backed Oklahoma congressional candidate supports Israel — and says the Antichrist will be Jewish

(JTA) — A pro-Israel pastor who inveighs against “sharia law” and wants Jews to accept Jesus is the favored candidate in a crowded congressional primary in Oklahoma on Tuesday.

Jackson Lahmeyer, the founder of Pastors for Trump and a political activist from the Tulsa area, secured the president’s endorsement ahead of Tuesday’s primary for the state’s solidly Republican 1st District House seat. Other big GOP endorsements soon followed, including House Speaker Mike Johnson and House Majority Leader Steve Scalise, helping to pull Lahmeyer away from the other nine candidates vying for the nomination.

Much of Lahmeyer’s national profile has been defined by his regular invocations of “sharia law,” traditional Muslim doctrine often used as a right-wing shock tactic. One of his campaign platforms is “Ensuring That Sharia Law Never Takes Root In Our Nation.”

On Sunday, Lahmeyer also responded to allegations published by the Daily Mail that he had cheated on his wife, writing in a post on X that “this matter was already dealt with privately between me and my wife, Kendra, through counsel and prayer with God and spiritual advisors.”

Oklahoma’s 1st Congressional District is home to a thriving Jewish community — one that has recently urged Jews from Canada to take up residence — as well as multiple large Jewish organizations including Schusterman Family Philanthropies.

Multiple representatives of the Jewish Federation of Tulsa declined to comment on Lahmeyer’s candidacy. But it’s clear that if elected, he will bring to Congress some specific ideas about Jews.

“The Antichrist will be a political leader of Jewish descent,” he told a livestream of his church on Oct. 8, 2024, a day after the one-year anniversary of Hamas’ attack on Israel. “That is how the Jews will worship him.”

During his sermon, Lahmeyer based the claim on his reading of biblical prophecy, arguing that the Antichrist will “speak great blasphemy” and will “have no regard for the gods of his fathers.”

Lahmeyer’s preaching about the Jewish Antichrist has also sparked concern among some Jewish voters.

“Jackson, I am appalled at this post. I’m Jewish. I supported you[r] run for office at every turn. I have children and grandchildren. Antisemitism is at an all time high. I’m scared for them. This is abhorrent,” one X user wrote in response to a February 2023 post on X by Lahmeyer claiming the Antichrist will be “Jewish” and a “homosexual.”

Lahmeyer pushed back on the response, replying to the user that “This is not anti-Semitic AT ALL. The Christ is Jewish. Scripture indicates that the Antichrist will also be Jewish.”

Despite those apocalyptic beliefs, Lahmeyer has repeatedly framed support for Israel as a key tenet of his faith, reflecting a Christian Zionist worldview that sees Jewish return to Israel as a fulfillment of biblical prophecy.

“I stand with the Jewish people because God almighty stands with the Jewish people,” Lahmeyer said in an Oct. 9, 2025 post dismissing claims he had been paid by the Israeli government to post pro-Israel content. “So those of you who are out there saying I’m getting $7,000 a post, I wish that were true, but you’re an idiot and you’re wrong.”

Matthew Taylor, a scholar at the Institute for Islamic, Christian, & Jewish Studies, told the Jewish Telegraphic Agency that Lahmeyer’s statements about Jews and Israel reflect a typical strain of Christian Zionism.

“He’s pro-Israel in this very particular sense of he has a strong attachment to a theological conception of Israel,” Taylor said. “When it comes to questions about the Antichrist and whether the Antichrist is Jewish or not, that’s all pretty standard speculation within modern evangelicalism.”

Those views, once largely confined to Lahmeyer’s reach as a storefront pastor, have followed him into a larger political arena as he has transformed from a fringe activist into a political contender with presidential backing.

“It is my Great Honor to endorse MAGA Warrior, Jackson Lahmeyer, who is running to represent the fantastic people of Oklahoma’s 1st Congressional District, and has been with me from the very beginning of our Movement to, MAKE AMERICA GREAT AGAIN!,” Trump wrote in a post on Truth Social Monday reaffirming his endorsement of Lahmeyer.

Trump praised Lahmeyer’s role in founding “Pastors for Trump,” which he launched in 2022 to organize evangelical pastors around getting Trump reelected. The same year, Lahmeyer lost his Republican primary bid to unseat Oklahoma Sen. James Lankford, whom he called a “coward” for not backing Trump’s attempts to overturn the 2020 presidential election.

Lahmeyer, who did not return a Jewish Telegraphic Agency request for an interview, is a member of the White House Faith Office and Trump’s National Faith Advisory Board.

He has been cultivating relationships with the Trumps for years. In addition to backing the president’s election claims, Lahmeyer has hosted the president’s sons, Eric and Donald Jr., as well as FBI Director Kash Patel at his church and on podcast episodes.

Lahmeyer’s rise coincides with a growing movement of conservative Christians and right-wing influencers who have been increasingly critical of Israel and the U.S.-Israel alliance.

During an event marking the second anniversary of Oct. 7 titled “The Case for Israel,” Lahmeyer addressed the growing prominence of anti-Israel figures on the Christian right, including Tucker Carlson and Candace Owens.

“Both Candace Owens and Tucker Carlson, they’re Roman Catholics, so to them the church has replaced the Jewish people, the state of Israel, and that is why they can make these claims,” Lahmeyer said.

But Lahmeyer has stopped short of condemning Carlson’s rhetoric, despite criticism from Trump and evangelical members of his administration including U.S. Ambassador to Israel Mike Huckabee.

“Some very influential leaders, all of whom I like — Tucker Carlson, Candace Owens, Marjorie Taylor Greene — have taken a very controversial stance in regards to the nation of Israel,” Lahmeyer told NPR in November.

Taylor said the fallout over Israel within the MAGA coalition between Christian antisemites, such as Carlson and Owens, and Christian philosemites, such as Huckabee, placed Lahmeyer in a precarious position as he seeks office.

White evangelicals show widespread support for Israel, with 72% reporting a positive opinion of the Jewish state according to an April 2025 poll by the Pew Research Center, but among Republicans under 50, positive sentiments about Israel have dropped in recent years, falling from 63% reporting a positive view in 2022 to 48% in 2025.

“A lot of young evangelicals are moving away from Zionism, and becoming less sympathetic with the state of Israel, both theologically and just in terms of world events, and the war in Gaza,” Taylor said. “So I think it’s a very complicated place that he’s in, trying to kind of run as a politician in this moment where MAGA is fracturing over some of the things he could be very publicly identified with.”

This article originally appeared on JTA.org.

The post Trump-backed Oklahoma congressional candidate supports Israel — and says the Antichrist will be Jewish appeared first on The Forward.

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