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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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Billie Eilish and the Erasure of Antisemitism After Australia’s Terror Attack
Police officers stand guard following the attack on a Jewish holiday celebration at Sydney’s Bondi Beach, in Sydney, Australia, Dec. 15, 2025. Photo: REUTERS/Flavio Brancaleone
On Sunday, December 14, the Australian Jewish community was shattered by a horrific terrorist attack that claimed the lives of 15 people, including a Holocaust survivor, a rabbi, and a 10-year-old girl.
This was not random violence. The attackers did not open fire indiscriminately on beachgoers or people passing by, nor was this an abstract failure of gun control or public safety.
The shooters deliberately targeted Jews gathered for a Hanukkah event, firing toward a clearly identifiable Jewish celebration. The intent was unmistakable. This was a targeted, ideologically motivated antisemitic terror attack.
They didn’t shoot the surfers or swimmers, bathers running for their lives or the brave lifeguards at Bondi.
They just shot the Jews.
Only the Jews.That’s the issue. Everything else is spin and gaslighting
— Brian Carlton (@Spoonyman) December 15, 2025
Yet some public figures rushed to reframe it as something else.
Musician Billie Eilish, for example, described the attack as “devastating” while emphasizing the need for stricter gun control in the United States and Australia — a response that sidestepped both who was targeted and why.
That framing is difficult to separate from Eilish’s own record. She has publicly accused Israel of committing “genocide” and proudly worn the Artists4Ceasefire pin featuring a red hand, an image uncomfortably reminiscent of the blood-stained hands displayed by terrorists after the lynching of Israelis in Ramallah during the Second Intifada.
Australia already has some of the strictest gun laws in the world; its last mass shooting occurred in 1996.
In the wake of last week’s attack, the Australian government again pledged to enforce even tighter restrictions. Whether Eilish was aware of this context is ultimately beside the point. What matters is her refusal to acknowledge the antisemitic motivation of the attack and the Jewish community it targeted.
A similar omission appeared in Australian Prime Minister Anthony Albanese’s initial statement following the attack, which made no mention of Jews as the intended victims, despite the well-known presence of a large Hanukkah event nearby. Although Albanese later corrected course, that first statement helped set the framework through which much of the public understood the attack, blurring its antisemitic nature at the outset.
This instinct to default to safe political talking points while avoiding uncomfortable truths about antisemitic violence is increasingly common among celebrities and politicians alike. But the terror attack in Australia did not occur in a vacuum. It followed more than two years of escalating antisemitic incidents across the country, during which Jews have been physically threatened, verbally abused, and spiritually targeted.
Synagogues have been firebombed. and Jewish-owned businesses vandalized. Crowds openly chanted calls to “gas the Jews.”
Notably, some public figures did acknowledge this context. Film star Ashton Kutcher warned that antisemitic rhetoric “carries a cost.” Actor Josh Gad observed that the tragedy occurred because antisemitism has become “acceptable and cheered.” Their responses recognized a reality others chose to obscure.
Those who removed antisemitism from their condemnation of the attack did not merely omit context; they distorted it. By refusing to name the motive, they minimize the danger facing Jewish communities and help sustain a climate in which hatred can continue unchecked.
Naming the problem is not divisive. Refusing to do so is.
The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.
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‘Furious but Not Surprised’: UK Jewish Groups React After Bob Vylan Not Charged for ‘Death to the IDF’ Chant
Bob Vylan lead singer Bobby Vylan. Photo: BANG Showbiz via Reuters Connect
The Embassy of Israel in London as well as British Jewish groups have lambasted the decision by the UK’s Avon and Somerset Police on Tuesday to conclude its investigation into “death to the IDF” chants made during a Bob Vylan performance at the Glastonbury Festival and to take no further action against the British punk rap duo.
The police force decided not to bring charges against the London-based band after its lead singer Pascal Robinson-Foster, known by his stage name Bobby Vylan, led the audience in repeatedly chanting “death, death to the IDF” during their set at Glastonbury on June 28. The set was broadcast live on BBC.
“We have concluded, after reviewing all the evidence, that it does not meet the criminal threshold outlined by the CPS [Crown Prosecution Service] for any person to be prosecuted,” Avon and Somerset Police said in a statement. The force added that every potential criminal offense “was thoroughly considered,” police “sought all the advice [it] could to ensure we made an informed decision,” and “no further action will be taken on the basis there is insufficient evidential for there to be a realistic prospect of conviction.”
In a statement posted to X, the Embassy of Israel in London said it was “deeply disappointing that vile calls for violence, repeated openly and without remorse, continue to fall on deaf ears.”
“Especially in the wake of the terror attacks in Manchester and Bondi, when will such calls finally be recognized for what they are: a real and dangerous instigator of bloodshed?” the embassy continued. “Pascal Robinson-Foster of Bob Vylan should have been held accountable for his bigotry and racism. Failing to act only emboldens those who seek to harm Jews.”
The British charity Campaign Against Antisemitism (CAA) also lamented the police’s decision in a statement, describing it as another blow to the Jewish community in the UK.
“British Jews will be furious but not in the least surprised,” a CAA spokesperson said.
“Over the last two years, trust in the authorities has collapsed,” the spokesperson added. “With most British Jews now considering whether they have a future in the UK at all, over and over again it falls to us to explore all legal avenues to take action because the authorities will not.”
The Community Security Trust (CST), which aims to provide safety for Jewish communities in the UK, said the decision is “incredibly disappointing” and “sends completely the wrong message at the worst possible time,” as reported by The Guardian.
Avon and Somerset Police said that as part of their investigation into the anti-IDF chants, they conducted “a voluntary police interview under caution” with a man in his mid-30s in November. Officers also spoke to “approximately 200” members of the public to see if they “may be a victim of a criminal offense.” In an effort to gain “an understanding of any legal precedents,” police additionally contacted other police forces in the UK who have investigated similar incidents and sought advice from the National Police Chiefs’ Council hate crime leads, the CPS, and an “independent barrister” before concluding its investigation.
“We sought specific consideration around the words stated, in terms of the intent behind them, the wider context of how people heard what was said, case law, and anything else potentially relevant, including freedom of speech,” the statement continued. “Every case must be treated on its own merits. Consistently the advice we have received has highlighted fundamental evidential difficulties that cannot be ignored,” police said.
“We believe it is right this matter was comprehensively investigated, every potential criminal offense was thoroughly considered, and we sought all the advice we could to ensure we made an informed decision,” authorities added. “We are committed to working positively with all our communities across Avon and Somerset in relation any matters that may arise in the future, because there is no place in society for hate of any kind.”
Bob Vylan commented on the police decision in a lengthy Instagram post on Tuesday. The band claimed the investigation was “never warranted in the first place” because the anti-IDF chant during their Glastonbury set was “evidently not hateful,” but rather “a display of solidarity with the Palestinian people.” They also falsely accused the IDF of wantonly murdering Palestinians.
“Over the past six months, the media and politicians have consistently attacked us for using our art and platform to take a stand against the actions of Israel and its illegal occupying military force,” they wrote. “We hope that this news inspires others in the UK and around the world to speak up, and continue speaking up, in support of the Palestinian people, without fear. We have had our shows cancelled, visas revoked, our names tarnished and our lives upended, but what we have lost in peace and security, we have gained tenfold in spirit and camaraderie. And that is unbreakable.”
The band concluded in part by declaring “Free Palestine” and saying that they hope “all oppressed people the world over, resist the boot of tyranny on the neck of freedom.”
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Netanyahu: Israel to Spend $110 Billion to Develop Independent Arms Industry in Next Decade
Israeli Prime Minister Benjamin Netanyahu speaks during a joint press conference with Cypriot President Nikos Christodoulides and Greek Prime Minister Kyriakos Mitsotakis (not pictured) after a trilateral meeting at the Citadel of David Hotel, in Jerusalem, Dec. 22, 2025. Photo: ABIR SULTAN/Pool via REUTERS
Israeli Prime Minister Benjamin Netanyahu said on Wednesday that Israel would spend 350 billion shekels ($110 billion) on developing an independent arms industry to reduce dependency on other countries.
“We will continue to acquire essential supplies while independently arming ourselves,” Netanyahu said at a ceremony for new pilots.
“I don’t know if a country can be completely independent, but we will strive … to ensure our arms are produced as much as possible in Israel,” he said. “Our goal is to build an independent arms industry for the State of Israel and reduce the dependency on any party, including allies.”
Netanyahu’s comments came about a month after he denied reports that his country was seeking a new 20-year military aid deal with the US, insisting that Israel was working to wean itself off American assistance.
“I don’t know what they’re talking about. My direction is the exact opposite,” Netanyahu said on “The Erin Molan Show” last month when asked by the Australian journalist about a new Axios report saying Israel was pursuing the security agreement.
According to Axios, the deal under discussion would include “America First” provisions to win the Trump administration’s support. The current 10-year memorandum of understanding between the two countries — the third such agreement signed — expires in 2028. It includes around $3.8 billion of annual military aid to Israel, which spends nearly all the assistance in the US to purchase American-made weapons and equipment.
Netanyahu’s latest comments come amid growing criticism in the US among progressives and, increasingly, some conservatives over American military support for Israel, especially among younger Americans.
“Now, I want to make our arms industry independent, totally as independent as possible,” Netanyahu said last month. “I think that it is time to ensure that Israel is independent.”
Netanyahu added that US defense aid to Israel is a “tiny fraction” of what Washington spends in the Middle East.
“We have a very strong economy, a very strong arms industry, and even though we get what we get, which we appreciate, 80 percent of that is spent in the US and produces jobs in the US,” he continued, saying he wants to see “an even more independent Israeli defense industry.”
The Israeli premier went on to stress that his country has never asked a single American solider to fight for Israel.
“Israel does not ask others to fight for us,” he said. “Israel is the one American ally in the world that says, ‘We don’t need boots on the ground, we don’t need American servicemen fighting on the ground for Israel or around Israel. We’re fine.’ We fight our own battles, but in doing so, we serve important American interests, like preventing countries that chant ‘Death to America’ from having nuclear bombs to throw at America.”