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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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JACQUELINE HOCHMAN JUNE 7, 1938 – APRIL 1, 2025
Jacqueline “Jackie” Hochman passed away peacefully on April 1, 2025 at the Simkin Centre in Winnipeg at the age of 86.
Jackie was born on June 7, 1938. She is predeceased by her husband Sam, daughter Robyn, parents Samuel and Bertha “Birdie” Niznick, and brother Allyn.
Jackie will be deeply missed by her remaining children, Marshall and Shawn (Karen), her grandchildren, Hannah, Daniel (Jodi), and Freya (and her partner, Spencer), and her great-granddaughter, Haisley.
Her children and grandchildren were her world. Jackie will be remembered for her fierce love and unwavering devotion to family. Sam, her husband of 65 years, loved her with every fibre of his being. May her memory be a blessing. In lieu of flowers, the family kindly requests that donations be made to the Saul and Claribel Simkin Centre.
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Samsung Washing Machine Repair: Frequent Issues and Professional Fixes
When your Samsung washing machine begins acting up, it can throw your entire laundry routine into chaos. Even with cutting-edge technology and sleek designs, these appliances can develop issues that range from minor glitches to major malfunctions. This comprehensive guide will take you through the most common problems encountered with Samsung washers, walk you through initial diagnostic steps, and explain when and why professional repairs become essential. For more detailed repair insights, Discover more here.
Understanding the Challenges
Samsung washing machines are celebrated for their innovative features, energy efficiency, and robust performance. Yet, like all complex machinery, they are susceptible to wear and tear. Users often report issues such as:
- Error Codes: Cryptic digital messages indicating malfunctioning sensors or control board errors.
- Water Drainage Problems: Incomplete draining leading to wet clothes or water pooling in the drum.
- Excessive Vibration or Noise: Unusual sounds during spin cycles, often a sign of imbalance or mechanical wear.
- Leaking Water: Water escaping from the machine, which can damage floors and other nearby surfaces.
- Door Lock or Latch Failures: Problems with door sensors or locking mechanisms that prevent the machine from starting.
- Motor or Pump Issues: Malfunctions that affect the washer’s ability to agitate, drain, or complete cycles properly.
Each of these issues may have different root causes, and understanding them is the first step to determining whether you can fix it yourself or need professional assistance.
Step-by-Step Diagnostic Process
Before jumping into repairs, it is wise to perform a systematic diagnostic check. Begin by noting any error codes displayed on your machine’s control panel. Samsung models typically provide codes such as “4E” (water inlet issues) or “5E” (drainage errors), which can guide your troubleshooting efforts.
Initial Checks:
- Power and Settings: Ensure the washer is properly plugged in and that the selected cycle includes the drain phase.
- Water Supply: Verify that the water inlet is unobstructed and that water pressure is sufficient. Low water pressure can sometimes trigger fill errors.
- Drainage System: Inspect the drain hose for kinks or blockages. Remove any debris that may hinder the water flow.
Advanced Checks: For more persistent issues, consider:
- Cleaning filters and pump components to remove lint or foreign objects.
- Checking sensor contacts and wiring for signs of corrosion or loose connections.
- Observing the machine during a test cycle to listen for unusual noises that might indicate a failing motor or pump.
These steps can help determine if the problem is a simple fix you can handle on your own, such as clearing a clogged hose, or if it indicates a more severe fault.
When Professional Repairs Are Necessary
While basic troubleshooting can resolve many issues, there are cases when professional repair is the safer and more effective route:
- Complex Electronic Failures: If your washer is displaying persistent error codes or the control board seems unresponsive, professional diagnostics are crucial to avoid further damage.
- Mechanical Breakdowns: Problems with the motor, pump, or internal transmission often require specialized tools and expertise to repair correctly.
- Warranty Considerations: If your Samsung washer is still under warranty, attempting a DIY repair could void it. Authorized technicians use approved parts and methods to maintain your warranty’s validity.
- Safety Risks: Any repairs involving electrical components or high-voltage parts should be handled by professionals to prevent injury.
When in doubt, it’s best to consult a certified repair service. Professionals have access to manufacturer-specific repair manuals and diagnostic tools that increase the likelihood of a lasting fix.
Professional Fixes: What to Expect
A reputable service technician will start by running a complete diagnostic test on your Samsung washing machine. Once the issue is identified, they may take actions such as:
- Replacing faulty sensors or electronic control boards that trigger error codes.
- Cleaning or replacing clogged filters, drain hoses, and pump components to restore proper drainage.
- Rebalancing or repairing motor assemblies to reduce excessive vibration and noise.
- Fixing or replacing door locks and latches to ensure safety and proper operation.
The goal of a professional repair is not only to fix the immediate issue but also to provide preventive advice to reduce the likelihood of future malfunctions. Technicians often inspect related components that might soon wear out, recommending part replacements as needed to avoid recurring problems.
Preventive Maintenance: Tips for Longevity
Keeping your Samsung washing machine in peak condition requires a blend of regular maintenance and occasional professional check-ups. Here are some effective strategies:
- Regular Cleaning: Clean the filter, drain hose, and pump area at least once a month to remove lint and debris.
- Descaling: In areas with hard water, mineral deposits can affect performance. Use a descaling agent as recommended by the manufacturer.
- Proper Loading: Avoid overloading the washer, which can strain the motor and pump, and always use the appropriate amount of detergent.
- Periodic Professional Inspections: Schedule an annual service call to ensure that all components are functioning correctly and to replace any parts showing signs of wear.
- Follow the Manual: Always refer to the user manual for specific maintenance recommendations tailored to your model.
By adopting these habits, you not only prevent common issues but also extend the overall lifespan of your appliance.
Case Studies: Real-World Success Stories
Consider the experience of Emily, who noticed her Samsung washer repeatedly displaying a “5E” error—indicative of a drainage problem. After a thorough DIY inspection revealed a partially blocked drain hose, she still encountered intermittent issues. Emily then called a professional repair service, which discovered a worn-out pump impeller. Replacing this part not only resolved the error but also improved the machine’s overall efficiency.
In another instance, James’s Samsung washer started to vibrate excessively during spin cycles. What began as a minor annoyance quickly escalated into a concern about potential damage. Professional technicians found that the machine’s suspension system was compromised, and they rebalanced the unit while replacing worn-out shock absorbers. The result was a quieter, more stable machine that James could rely on for years to come.
Samsung washing machines are built to offer convenience and efficiency, but even the best appliances need proper care and occasional expert attention. Whether you’re a DIY enthusiast or prefer to call in the professionals, understanding the common issues and their solutions is key to keeping your machine in top shape. With proactive maintenance and timely repairs, you can ensure that your washer not only lasts longer but also continues to perform at its best.
Embrace preventive practices, know when to take matters into your own hands, and don’t hesitate to seek professional help when needed. In doing so, you safeguard your investment and enjoy the seamless, stress-free operation of your Samsung washing machine for years to come.
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The Science Behind Streak-Free Windows: What Professionals Do Differently
When it comes to window cleaning, nothing beats the satisfaction of streak-free, crystal-clear glass. But achieving this pristine finish isn’t as simple as grabbing a cloth and some spray. Professional window cleaners have mastered the science behind streak-free windows, using specific techniques and tools to deliver flawless results. Here’s what they do differently and why their methods are so effective.
1. Using the Right Tools for the Job
Professionals don’t rely on standard cleaning products or paper towels to get the job done. Instead, they use high-quality tools specifically designed for window cleaning. Key items in their arsenal include:
- Squeegees: The cornerstone of any professional’s toolkit, squeegees ensure even water removal, leaving no streaks behind. The rubber blades are replaced regularly to maintain their effectiveness.
- Microfiber Cloths: Unlike traditional rags, microfiber cloths are lint-free and highly absorbent, making them perfect for detailing and edge cleaning.
- Specialized Cleaning Solutions: Professionals often use eco-friendly, ammonia-free solutions that dissolve dirt and grease without leaving residues.
- Water-Fed Poles: For high-rise or hard-to-reach windows, water-fed poles equipped with purified water systems are used to clean without streaking.
2. The Importance of Purified Water
One of the secrets to streak-free windows lies in the water itself. Tap water contains minerals, salts, and impurities that can leave behind spots and streaks when it dries. Professionals use purified water systems that remove these contaminants, ensuring a spotless finish.
Purified water also has a natural ability to dissolve dirt and grime more effectively than regular water. When combined with the right tools, it creates the perfect formula for crystal-clear windows.
3. Perfecting the Technique
The way professionals clean windows is just as important as the tools they use. Here are some techniques they employ to achieve streak-free results:
- Pre-Cleaning: Before tackling the glass, professionals remove loose dirt and debris from the surface to prevent scratches.
- Systematic Movements: Using a squeegee, they clean in overlapping strokes, starting at the top and working their way down. This ensures no spots are missed and prevents water from dripping onto already cleaned areas.
- Edge Detailing: Professionals pay special attention to the edges and corners of the glass, where streaks are most likely to form. Microfiber cloths are often used for this step.
- Drying Techniques: Any remaining water is carefully wiped away to prevent streaking. This step is crucial, especially in areas with high humidity.
4. Timing Matters
Professional window cleaners know that timing can make or break the outcome. Cleaning windows on a sunny day might seem like a good idea, but direct sunlight causes cleaning solutions to dry too quickly, leaving streaks behind. Professionals prefer overcast days or cooler parts of the day to ensure optimal results.
5. Safety First
For high-rise buildings or windows in hard-to-reach places, safety is a top priority. Professionals use specialized equipment like harnesses, ladders, and scaffolding to ensure they can clean effectively without compromising safety. This expertise allows them to tackle challenging jobs while maintaining streak-free quality.
6. Experience and Training
What truly sets professionals apart is their experience. Years of practice have honed their skills, allowing them to identify and address potential issues, like hard water stains or stubborn grime, before they become a problem. Their training ensures they can adapt to different types of glass and environments, delivering consistent results every time.
A Trusted Name in Toronto
When it comes to achieving streak-free windows, Toronto Window Cleaners has perfected the art. With over 20 years of experience, their team of fully trained and certified professionals uses advanced techniques and tools to deliver exceptional results. Whether it’s a residential property or a high-rise building, they’ve built a reputation for excellence across the Greater Toronto Area.
In conclusion, the science behind streak-free windows is a blend of using the right tools, employing expert techniques, and understanding the conditions that impact cleaning results. By trusting professionals, you’re not just ensuring sparkling windows—you’re investing in a methodical process that guarantees perfection every time.
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