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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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With a Kennedy Center honor under Trump, David Mamet enters his final, tragic act
There was a time when David Mamet being honored at the Kennedy Center wouldn’t have raised eyebrows.
His contributions to American theater and film transcend an affinity for four letter words (let’s call them “the F— Variations”). His tough-talking, desperate men gave splenetic voice to the indignities of a capitalist system in Glengarry Glen Ross, evolving sexual mores in Sexual Perversity in Chicago and, in a movie like The Verdict, the justice system.
Cut to 2026 and Mamet’s scripts are but an afterthought to his grievance. When he makes headlines now, it’s for his reactionary conservative streak and his role as a partisan in the culture war. Together with a run of flops, numbering a Harvey Weinstein #MeToo comedy and a Broadway show not even Al Pacino could save, his esteem has cratered among the liberal circles that once embraced him, and to which he once belonged but now prefers to eviscerate.
He has made the transition from dramatist to pundit, first at HuffPost, lately at The Free Press. Reading too much into Oleanna, perhaps, he has called teachers pedophiles on Fox News, written screeds on cancel culture and, a prerequisite for the Kennedys at this moment, praised President Donald Trump.
In the honor, there is a strain of tragedy. Mamet has strayed so far from where he started — what he called his “brain-dead liberal” era — that he makes perfect sense for this appointment, under a regime that tried to slap its leader’s name onto a tribute to a slain president meant as a bipartisan shrine to art. (Due to the Center’s closure amid turmoil and legal battles, the ceremonies will take place at the Capital One Arena, which is only too perfectly bleak.)
A younger Mamet would have looked askance at such a figure as our current Commander-in-Chief, a character who is on the make with all sorts of half-baked schemes. The Iran War may be his latest play on a Buffalo nickel.
It’s enough to make one wonder if we’ve been misreading Mamet all along. Are the men breaking-and entering to steal the Glengarry leads meant to be admired? Are the Hollywood sleazes in Speed-the-Plow aspirational? Is Al Capone the real hero of The Untouchables?
Perhaps the evening, which tends to include career retrospectives, will elucidate. But if the Kennedy Honors could once be said to be for closers, it may now be only for a particular kind of sellout.
The post With a Kennedy Center honor under Trump, David Mamet enters his final, tragic act appeared first on The Forward.
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Why is Britney Spears studying Hebrew?
It’s Britney, Yitz!
Continuing a curious social media trend that has previously seen appreciation for the beards of chess-playing Chabadniks and the Zohar hidden among baby clothes, Britney Spears took to Instagram Sunday to post a Hebrew Book of Psalms and the Lekutei Amaraim, or Tanya, a Hasidic book of sayings.
The caption reads: “I’m extremely bored !!! Learning Hebrew reading right to left !!! Beautiful language !!!” (A previous caption, posted Sunday, was more cryptic, concluding “God speed little man !!! I love u !!!,” perhaps indicating the presence of a havruta or someone in her life who keeps his mitzvot.)
What exactly is happening here? Is Spears, like Marilyn before her and Sydney Sweeney now, about to dip her toe into the mikveh?
The best clue we have isn’t from Spears’ page, but from Israeli model Natalie Dadon, who tagged the “Hit Me Baby One More Time” singer in a selfie with the Tanya. “Finally, it’s possible to tell,” Dadon posted, in a gallery with Hebrew language news coverage of the posts. Dadon did not immediately respond to a request for comment.
Dadon’s social media presence involves Tanya study, which itself is a cornerstone to Lubavitch philosophy (so perhaps is connected to the Chabad chess players whose beards Spears so admired) and adjacent to Kabbalah.
Spears is no stranger to Jewish subjects. Around the time she locked lips with Madonna at the 2003 VMAs, she started, like so many others, to look into Kabbalah, as this handy timeline from Hey Alma notes. She has a Hebrew tattoo of letters that signify healing in kabbalistic texts and was apparently once attached to star in a Holocaust-time-travel-romance film called The Yellow Star of Sophia and Eton, which now that I’ve heard of it I will never shut up about.
She has credited Kabbalah with helping her through a difficult time in her life and has been spotted wearing a star of David.
But we should approach Spears’ dalliance with Judaism, now sandwiched on her Insta page between a call-out of her sister Jamie Lynn and a NSFW video of her dancing with a rose Emoji as a fig leaf, with some healthy skepticism.
Her Instagram bio currently reads “Pray Every Day” with a prayer hands emoji next to a Bible emoji with a cross. She’d still appear to be Christian — or, at the very least, waiting for the new iOS update with the Tanya emoji.
The post Why is Britney Spears studying Hebrew? appeared first on The Forward.
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Haley Stevens cheered at Jewish day school after endorsing GOP Senate candidate
(JTA) — Democratic Michigan U.S. Rep. Haley Stevens was given an extended ovation at a fundraising gala for a Detroit-area Jewish day school Sunday, hours after her endorsement of Republican Mike Rogers for Senate.
Stevens, a longtime pro-Israel stalwart, was celebrated at the Yeshiva Beth Yehudah annual dinner as many members of her party across the country spoke out against her decision to break with Democratic nominee Abdul El-Sayed.
Video of Stevens’ minute-long standing ovation was shared on social media by representatives of Agudath Israel of America, a major Orthodox advocacy group. Strongly pro-Israel Jews have largely lauded her move to Rogers, which she said came about in part because of her objections to El-Sayed’s past relationship with anti-Israel streamer Hasan Piker.
Also on Sunday evening, Stevens struggled to explain the timing of her decision in an interview with CNN’s Anderson Cooper. One consistency in her response was her belief that she was helping Democrats beat back antisemitism within their own party.
“I’m trying to help the Democratic Party. I felt the same way about Graham Platner and his Nazi tattoo,” Stevens said, referencing the Maine Senate candidate who ultimately stepped down from the nomination. Asked if she believed El-Sayed is antisemitic, she responded, “I think some of the actions have certainly been antisemitic, Anderson, but I’m just sick of who he stands with.”
She named Piker and “the uncle,” referring to Piker’s uncle Cenk Uygur, whose PAC produced an ad supporting El-Sayed that blamed Israel for the price of groceries. After Stevens publicly pressured El-Sayed to condemn the ad’s contents, the candidate appeared to do so on Saturday night, which Stevens celebrated in a statement — hours before endorsing Rogers.
To Cooper, Stevens suggested that many other Democrats felt the way she did.
“I’ve been hearing from a ton of Dems, Anderson, who have said, ‘Thank you. This is how we felt.’ They haven’t liked this campaign. It’s painful,” she said. A growing number of Michigan Jewish Democrats have pledged to vote for Rogers, though more than 1,000 have also signed a letter pledging to vote for El-Sayed.
Yeshiva Beth Yehudah is spread across multiple suburban Detroit campuses and is the largest Jewish day school in the state. Its annual fundraising dinner, “An Evening of Unity,” is known for drawing big national names in politics and the media, usually from both major parties.
Kentucky Gov. Andy Beshear, a Democrat, was the evening’s keynote speaker, and the gala program also featured personal letters from President Donald Trump and Vice President JD Vance.
But it was Stevens, a regular supporter of the school, who turned the most heads. She was also presented with what the emcee called “a specially designed, illuminated book of the five scrolls of our prophets, which remind you all of our heartfelt esteem and appreciation for who you are.”
The yeshiva’s leadership also extended warm wishes to Stevens’ Jewish fiancé, Democratic megadonor Jason Turkish, whom the yeshiva’s emcee described as “our dear friend.” Turkish’s own endorsement of Rogers came days before the congresswoman’s.
This article originally appeared on JTA.org.
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