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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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In defense of the Sarah Hurwitz we know — and the nuance we all need in this moment
(JTA) — Over the course of the Obama and Biden administrations, each of us served as the White House liaison to the American Jewish community. In that role, we were responsible for reaching out to Jewish Americans from across the political and denominational spectrum, listening to their concerns, understanding their needs, and representing their voices in the White House.
Over the past couple of weeks, we were stunned to watch as our friend and former colleague, Sarah Hurwitz, became the subject of a mob attack on social media.
It is hard to watch anyone you care about be savaged online, but it was particularly painful to see this happen to Sarah. In the White House, where she served as a speechwriter first for President Barack Obama and then for First Lady Michelle Obama, Sarah was known for her kind heart, integrity and fierce loyalty to her colleagues and the leaders she served. We often marveled at the compassion she wove into the speeches she wrote for our bosses. Her empathy for the plight of Americans of every background and her commitment to social justice and equality were evident in her devotion to serving our country.
We watched with pride as she went on to write widely acclaimed books about Jewish ritual, tradition, and spirituality and about the effects of antisemitism on Jewish identity. Meticulously researched, her books are an exercise in nuance, empathy, and complexity as she articulates and wrestles with competing viewpoints. In her most recent book, for example, she both passionately defends Zionism, the national independence movement of the Jewish people, and also fiercely criticizes the current Israeli government.
So you can imagine our dismay when several far left and far right X accounts posted and retweeted a video clip of remarks she made at a recent Jewish conference that was selectively edited to cut off the actual point she was making. What followed was a torrent of outrage from people who claimed Sarah was arguing that we shouldn’t teach Holocaust education because doing so makes young people think the Israel-Hamas war in Gaza is a genocide. Others claimed she was saying that genocide only matters when it’s perpetrated against Jews.
Such sentiments would obviously be obscene, and we were shocked that people would attribute them to Sarah, someone who just published a book in which she expressed profound anguish about the unbearable deaths of civilians in Gaza. And we were appalled when people began circulating more out of context videos of Sarah with the intent of portraying her as callous and cruel.
Those who took the time to track down and watch the entire original video, including the part that was cut off, would have seen the actual points Sarah was making about antisemitism education, which were as follows: Some forms of prejudice are about a majority dominating a minority whom they see as inferior — a kind of “punching down.” But as many scholars have noted, antisemitism is about “punching up.” The Holocaust happened in part because the Nazis insisted that the Jews, who were 1% of the German population, were actually the powerful ones and were using their power to harm ordinary Germans. They accused Jews of undermining Germany’s World War I efforts and destroying the German economy. The Nazis claimed that killing Jews was therefore a form of self-defense, that they were protecting themselves against a powerful, depraved enemy.
Sarah was also conveying that, contrary to the impression young people get on social media, what happened in Gaza is not analogous to the Holocaust. It was a devastating war that does not fit neatly into a simplistic frame of oppressor versus oppressed. That black and white paradigm disregards the complex challenges that continue to stymie a resolution to this heartbreaking conflict.
But just try having this kind of complex discussion on social media where algorithms are designed to prize outrage and gin up hatred and too often amplify dissension sown by foreign actors.
Sarah certainly could have been more sensitive in the language she used, but the points she was actually making are worth considering.
The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of JTA or its parent company, 70 Faces Media.
The post In defense of the Sarah Hurwitz we know — and the nuance we all need in this moment appeared first on The Forward.
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Rep. Ilhan Omar says Stephen Miller’s comments on immigrants sound like how ‘Nazis described Jewish people’
Rep Ilhan Omar, Democrat of Minnesota, on Sunday likened the Trump administration’s immigration rhetoric to Nazi depictions of Jews.
“It reminds me of the way the Nazis described Jewish people in Germany,” Omar said in an interview on CBS’s Face the Nation, commenting on a social media post by Stephen Miller, President Donald Trump’s senior adviser, in which he suggested that “migrants and their descendants recreate the conditions, and terrors, of their broken homelands.” Miller, who is Jewish, is the architect of the Trump administration’s immigration policy.
Omar called Miller’s comments “white supremist rhetoric” and also drew parallels between his characterization of migrants seeking refuge in the U.S. to how Jews were demonized and treated when they fled Nazi-era Germany. “As we know, there have been many immigrants who have tried to come to the United States who have turned back, you know, one of them being Jewish immigrants,” she said.
Now serving as Trump’s deputy chief of staff for policy, Miller is central to the White House’s plans for mass deportations and expanded barriers to asylum. During Trump’s first term, Miller led the implementation of the so-called Muslim travel ban in 2017, which barred entry to the U.S. for individuals from Iran, Iraq, Libya, Somalia, Sudan, Syria, and Yemen, and pushed to further reduce a longtime refugee program.
Rep. Ilhan Omar: “When I think about Stephen Miller and his white supremacist rhetoric, it reminds me of the way the Nazis described Jewish people in Germany.” pic.twitter.com/GAjIMqFq26
— Aaron Rupar (@atrupar) December 7, 2025
Miller’s comments echoed similar rhetoric by Trump after an Afghan refugee was accused of shooting two National Guard members near the White House last month, killing one.
Trump told reporters at a cabinet meeting last week that Somali immigrants are “garbage” and that he wanted them to be sent “back to where they came from.” The president also singled out Omar, a Somali native who represents Minnesota’s large Somali-American community. “She should be thrown the hell out of our country,” Trump said.
In the Sunday interview, Omar called Trump’s remarks “completely disgusting” and accused him of having “an unhealthy obsession” with her and the Somali community. “This kind of hateful rhetoric and this level of dehumanizing can lead to dangerous actions by people who listen to the president,” she said.
The post Rep. Ilhan Omar says Stephen Miller’s comments on immigrants sound like how ‘Nazis described Jewish people’ appeared first on The Forward.
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Nigeria Seeks French Help to Combat Insecurity, Macron Says
French President Emmanuel Macron at the Elysee Palace in Paris, France, Sept. 15, 2025. Photo: REUTERS/Benoit Tessier/Pool
Nigerian President Bola Tinubu has sought more help from France to fight widespread violence in the north of the country, French President Emmanuel Macron said on Sunday, weeks after the United States threatened to intervene to protect Nigeria’s Christians.
Nigeria, Africa’s most populous country, has witnessed an upsurge in attacks in volatile northern areas in the past month, including mass kidnappings from schools and a church.
US President Donald Trump has raised the prospect of possible military action in Nigeria, accusing it of mistreating Christians. The government says the allegations misrepresent a complex security situation in which armed groups target both faith groups.
Macron said he had a phone call with Tinubu on Sunday, where he conveyed France’s support to Nigeria as it grapples with several security challenges, “particularly the terrorist threat in the North.”
“At his request, we will strengthen our partnership with the authorities and our support for the affected populations. We call on all our partners to step up their engagement,” Macron said in a post on X.
Macron did not say what help would be offered by France, which has withdrawn its troops from West and Central Africa and plans to focus on training, intelligence sharing and responding to requests from countries for assistance.
Nigeria is grappling with a long-running Islamist insurgency in the northeast, armed kidnapping gangs in the northwest and deadly clashes between largely Muslim cattle herders and mostly Christian farmers in the central parts of the country, stretching its security forces.
Washington said last month that it was considering actions such as sanctions and Pentagon engagement on counterterrorism as part of a plan to compel Nigeria to better protect its Christian communities.
The Nigerian government has said it welcomes help to fight insecurity as long as its sovereignty is respected. France has previously supported efforts to curtail the actions of armed groups, the US has shared intelligence and sold arms, including fighter jets, and Britain has trained Nigerian troops.