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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.
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AIPAC-backed Wesley Bell defeats Cori Bush in Missouri Democratic primary
(JTA) — Missouri incumbent Rep. Wesley Bell registered a resounding victory in Tuesday’s Democratic primary against Cori Bush, a prominent Democratic socialist and ardent critic of Israel.
The Associated Press called the race just an hour after polls closed, at 8:02pm local time. By the time 99% of the vote was counted, Bell had garnered 59.2% to Bush’s 36.9%.
The primary is a déjà vu moment for St. Louis. The same pair of candidates vied just two years ago to represent the state’s 1st Congressional District.
Bell prevailed in 2024 to oust Bush in a clash that was largely defined by a $9 million influx of AIPAC cash in support of Bell. In this rematch, Bush made the American Israel Public Affairs Committee a central issue in her campaign, similar to other Democratic Socialists of America candidates.
“AIPAC has become yet another way for MAGA-donors to divide the Democratic base by meddling in primaries,” Bush told JTA in a written statement prior to the primary. “In St. Louis and across the country, people know that our fight against antisemitism means fighting against the far-right’s effort to divide us.”
Federal Election Commission records show that this time around, AIPAC has invested far less in the race. Through its United Democracy Project super PAC, the pro-Israel lobby has spent in the neighborhood of $3 million on the rematch, with the vast majority targeted at opposing Bush.
In response to Bell’s decisive win on Tuesday, AIPAC posted its congratulations on X: “Our community was proud to support a strong, principled Democratic leader,” the lobby stated.
The Washington, D.C.-based Jewish Democratic Council of America, which had mobilized networks of voters to make phone calls in support of Bell, added their congratulations to the congressman following his victory.
“Rep. Bell is a leader in taking on Trump’s corruption,” the group posted on X. “We look forward to seeing him continue to fight for our Jewish and Democratic values.”
Aside from their conflicting perspectives on Israel, Bell and Bush have much in common. Born in Missouri in the mid-1970s, they are both Black progressive Democrats who entered politics after the 2014 police shooting of Michael Brown in the city of Ferguson.
Amid protests across Ferguson for police reforms, Bell won a seat on the city council and focused on passing such changes. He went on to become St. Louis County prosecutor in 2018, defeating a 27-year incumbent who had failed to prosecute the officer who had killed Brown.
Bush, meanwhile, became involved in politics by participating in the Ferguson protests. She lost Democratic primaries for the U.S. Senate and House in 2016 and 2018, but then won congressional races in 2020 and 2022. In 2024, however, she lost to Bell by more than 5 percentage points.
The candidates have similar stances on most political issues, prioritizing concerns like reproductive rights, gun violence prevention and the dismantling of Immigration and Customs Enforcement, as well as lowering costs of housing, utilities, healthcare and prescriptions. But they have sharp differences when it comes to Israel, with Bush’s campaign pledging to “stand for justice in Palestine.” Bell, in contrast, has stood steadfast in his support of Israel.
The post AIPAC-backed Wesley Bell defeats Cori Bush in Missouri Democratic primary appeared first on The Forward.
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William Lawrence, El-Sayed-aligned progressive, takes Democratic House nomination in Michigan battleground race
(JTA) — An outspoken pro-Palestinian progressive who campaigned with Michigan Senate candidate Abdul El-Sayed bested two establishment-backed picks in a Democratic House primary for a battleground district in the state on Tuesday.
William Lawrence, a co-founder of the climate advocacy group Sunrise Movement, took the Democratic nomination in the state’s 7th District, with the Associated Press calling the race for him Tuesday night. With 58% of the vote in, Lawrence had around 43% of the tally in the three-way race.
His opponents Bridget Brink, a former U.S. ambassador to Ukraine, and former Navy SEAL Matt Maasdam, two centrist candidates who boasted military and foreign policy backgrounds, effectively split the establishment vote and opened a lane for the progressive.
“I couldn’t be prouder of the movement we’ve built in mid-Michigan,” Lawrence wrote on social media after the race was called. “We’re building a movement made up of real Michiganders across political divides, not DC consultants.”
At the time the AP called the race for Lawrence, another House candidate backed by El-Sayed, state Rep. Donavan McKinney, was awaiting results in his challenge to the incumbent in Michigan’s 13th District.
As with several other victorious Democratic House candidates this primary cycle, Lawrence made pro-Palestinian advocacy a central plank of his campaign. He was the only Democrat in his race to accuse Israel of genocide, and at his rally with El-Sayed in Lansing, the candidate had called for America to “stop arming Israel.”
Lawrence, whose campaign also tapped into growing public anger over data centers, will face Republican incumbent Rep. Tom Barrett in November.
Lawrence’s victory marked one area where party leadership will be pressured to support pro-Palestinian progressives if it hopes to retake Congress in November. Democrats have eyed the district, which was held by centrist Jewish Democrat Sen. Elissa Slotkin before Barrett, as a top target for flipping. Slotkin had endorsed Maasdam in the race’s homestretch while staying out of the Senate race.
It won’t be easy to line the party up behind Lawrence. He had been condemned by the Congressional Black Caucus during his campaign over resurfaced podcast comments in which he said Black Democratic leaders “defang the white left” — comments he later explained as having been prompted by his anger over Israel’s war in Gaza. Centrist House Democrats have questioned his ability to win in November.
But his campaign told the Jewish Telegraphic Agency in a statement ahead of primary day that they were confident his focus on “ending military support to human rights abusers and bringing that money home to fund good jobs, housing, and healthcare here at home” would play well across party lines.
The post William Lawrence, El-Sayed-aligned progressive, takes Democratic House nomination in Michigan battleground race appeared first on The Forward.
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Michigan Democrats await Senate winner in party’s biggest test yet on Israel
The Democratic primary for the open Senate seat in Michigan appeared too close to call Tuesday night, with Dr. Abdul El-Sayed and Rep. Haley Stevens locked in a tight race that had become a proxy fight over the Gaza war and a referendum on Israel supporters’ influence in Democratic politics.
According to unofficial results, El-Sayed, a physician and the son of Egyptian immigrants, held a narrow lead over opponent Rep. Haley Stevens, the establishment favorite — 49.9% vs. 46.3% — with 65% of the vote counted for the seat being vacated by Sen. Gary Peters.
The Michigan contest is AIPAC’s largest investment this election cycle. Its super PAC, United Democracy Project, spent more than $30 million on ads attacking El-Sayed and promoting Stevens, according to recent FEC filings. AIPAC also raised several million dollars for Stevens’ own campaign through its donors’ portal.
If El-Sayed prevails, it would deliver a blow to the establishment and to the U.S.-Israel fundraising group, AIPAC, its biggest setback since it started its direct political spending in 2021 and after years of helping defeat progressive critics of Israel who challenged congressional incumbents. The brand has become increasingly controversial among Democratic voters in the wake of the Gaza war. Congressional candidates, including some Jewish Democrats, have promised not to take contributions from AIPAC.
Supporters of El-Sayed remained optimistic that the candidate’s upset victory would be proof positive that the future of the Democratic Party lies in candidates who support cutting off U.S. aid to Israel and characterize Israel’s conduct in Gaza as genocide.
Sen. Bernie Sanders of Vermont, the progressive insurgent’s most prominent backer, said on CNN the race reflected a broader shift in Democratic politics. “What we are seeing, no matter what happens tonight in Michigan — and I hope very much that El-Sayed wins — is: you’re seeing the transformation of the Democratic Party, and what the debate within the Democratic Party is about,” he said. Sanders added that the campaign showed that progressive candidates are challenging the party establishment not only on ideology, but also on how campaigns are run.
Winning the primary may be the easier test. Michigan remains one of the nation’s top battleground states, and a close finish would suggest ongoing divisions within the Democratic coalition. El-Sayed will have to carry moderate Democrats who backed Stevens, while taking on former Republican Rep. Mike Rogers in a race that could help determine control of the Senate. Recent polls found Rogers leading El-Sayed by single digits.
How we got here
The Michigan race became a culmination of several political currents that have been building for years.
It reflected lingering anger among Americans over the Gaza war, Democratic criticism of Prime Minister Benjamin Netanyahu, frustration among progressives over AIPAC’s support for some Republicans who challenged the 2020 election results, and the growing influence of the Democratic Socialists of America, accelerated by the political rise of Zohran Mamdani in the New York City mayoral race last year.
Michigan, home to one of the country’s largest Arab-American communities and the birthplace of the “uncommitted” movement to protest the Biden administration’s handling of the Gaza war in the 2024 presidential primary, made it a natural testing ground for progressive forces.
El-Sayed highlighted the Gaza war and AIPAC’s involvement in Democratic primaries when he launched his campaign in April 2025 — months before AIPAC spent a dollar. He advocated for ending unconditional military aid to Israel and framed his candidacy as a fight against outside influence. Notably, El-Sayed supported the “uncommitted” movement, though he later endorsed Kamala Harris after Biden dropped out.
According to data compiled by Milan Singh, a fellow at The Argument, a liberal opinion-focused media publication, insurgent progressive candidates for Congress mentioned Israel in 48% of their fundraising emails.
With most major primaries already decided, this race became the biggest Democratic showdown yet over Israel.
Jewish divide
Jewish voters make up just 1.4% of the electorate in Michigan. But the community had become deeply invested in the race — with Jews both in fierce opposition to El-Sayed and fiery support.
For many Jews, El-Sayed’s questioning of whether Israel should exist as a Jewish state and his decision to campaign alongside controversial Twitch streamer Hasan Piker, who has been accused of antisemitic rhetoric, were cause for alarm. El-Sayed also came under fire for calling the Israeli government “evil” like Hamas.
Rep. Hillary Scholten, a second-term Michigan Democrat, said on CNN Tuesday night that El-Sayed reinforced concerns some voters had about him by campaigning again with Piker in the final days before the primary. “Elections are about choices,” she said. “What is the message that you want to send to your voters?”
At the same time, El-Sayed courted Jewish voters. He attended a Passover seder at Congregation T’chiyah, a progressive Reconstructionist synagogue outside Detroit. Many of its congregants volunteered for El-Sayed’s campaign with a group dubbed “Jews for Abdul.”
Jewish former Michigan congressman Andy Levin — who lost his House election against Stevens in 2022 after AIPAC poured millions into defeating him — endorsed El-Sayed.
In the final days of the campaign, Stevens had sharpened her concerns about El-Sayed, accusing him of blaming “all of your problems on Jewish Americans.”
El-Sayed rejected accusations of antisemitism and argued that his critics conflate the Israeli government with the Jewish people.
“I love and revere Judaism and the Jewish people,” he said.
The post Michigan Democrats await Senate winner in party’s biggest test yet on Israel appeared first on The Forward.
