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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.
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London Police Set Up Specialist Jewish Protection Team
A police officer stands at the scene, after a man was arrested following a stabbing incident in the Golders Green area, which is home to a large Jewish population, in London, Britain, April 29, 2026. Photo: REUTERS/Hannah McKay
British police are setting up a new team of 100 officers including counter terrorism specialists to help protect Jewish communities across London after a series of antisemitic attacks including the stabbing of two men.
The plan announced on Wednesday for a dedicated protection team comes as officers announced more arrests for antisemitism, including detaining a 35-year-old man on Saturday after rocks were thrown at an ambulance belonging to the Jewish community.
London‘s top police boss Mark Rowley said Jewish communities were facing “sustained threats” from hostile state actors as well as extreme right-wing groups, elements of the extreme left, and Islamist terrorists.
Detectives are examining whether the arson incidents have possible Iranian links, after British security officials warned that Iran was using criminal proxies to carry out hostile activity.
Since late March, there have been a number of high-profile arson attacks with four Jewish ambulances burned and synagogues targeted. Last week, two Jewish men were also stabbed. Both victims survived the attack.
Over the past four weeks, police said they had arrested around 50 people for antisemitic hate crimes and charged eight individuals. On top of that, 28 arrests have been made as part of investigations alongside counter terrorism policing for arson and other serious incidents.
“This new team will be primarily focused on protecting the Jewish community, which faces some of the highest levels of hate crime alongside significant terrorist and hostile state threats,” said a statement from London‘s Metropolitan Police force.
British Prime Minister Keir Starmer convened a meeting on Monday with business, health and cultural leaders aimed at trying to tackle antisemitism.
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Iran Reviewing US Proposal to End War, Though Key Demands Remain Unaddressed
People walk on a street near a mural featuring an image of the late Supreme Leader of Iran, Ayatollah Ali Khamenei, in Tehran, Iran, May 6, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
Iran said on Wednesday it was reviewing a US peace proposal that sources said would formally end the war while leaving unresolved the key US demands that Iran suspend its nuclear program and reopen the Strait of Hormuz.
An Iranian foreign ministry spokesperson cited by Iran‘s ISNA news agency said Tehran would convey its response. US President Donald Trump said he believed Iran wanted an agreement.
“They want to make a deal. We’ve had very good talks over the last 24 hours, and it’s very possible that we’ll make a deal,” Trump told reporters in the Oval Office on Wednesday.
Earlier in the day, Trump had sounded more pessimistic about the chances of a deal. In a Truth Social post, he threatened to restart the US bombing campaign in Iran, calling the possibility of Tehran agreeing to the latest US proposal a “big assumption.”
Trump has repeatedly played up the prospect of an agreement that would end the war that started Feb. 28, so far without success. The two sides remain at odds over a variety of difficult issues, such as Iran‘s nuclear ambitions and its control of the Strait of Hormuz, which before the war handled one-fifth of the world’s oil and gas supply.
A Pakistani source and another source briefed on the mediation said an agreement was close on a one-page memorandum that would formally end the conflict. That would kick off discussions to unblock shipping through the strait, lift US sanctions on Iran, and set curbs on Iran‘s nuclear program, the sources said.
It was unclear how the memorandum differs from a 14-point plan proposed by Iran last week, and Iran has yet to respond to the latest US proposal.
Iran‘s semi-official Tasnim news agency, citing an unnamed source, said the US proposal contained some unacceptable provisions, without specifying which ones.
Iranian lawmaker Ebrahim Rezaei, a spokesperson for parliament’s powerful foreign policy and national security committee, described the text as “more of an American wish-list than a reality.”
“The Americans will not gain anything in a war they are losing that they have not gained in face-to-face negotiations,” he wrote on social media.
OIL PRICES TUMBLE
Reports of a possible agreement caused global oil prices to tumble to two-week lows, with benchmark Brent crude futures falling around 11% to around $98 a barrel at one point before rising back above the $100 mark.
Global share prices also leapt and bond yields fell on optimism about an end to a war that has disrupted energy supplies.
Trump on Tuesday paused a two-day-old naval mission to reopen the blockaded strait, citing progress in peace talks.
The US military has kept up its own blockade on Iranian ships in the region. US Central Command said forces fired at an unladen Iranian-flagged tanker on Wednesday, disabling the vessel as it attempted to sail toward an Iranian port in violation of the blockade.
NO MENTION OF KEY US DEMANDS
The source briefed on the mediation said the US negotiations were being led by Trump’s envoy Steve Witkoff and son-in-law Jared Kushner. If both sides agreed on the preliminary deal, that would start the clock on 30 days of detailed negotiations to reach a full agreement.
The full agreement would end the competing US and Iranian blockades on the strait, lift US sanctions, and release frozen Iranian funds. It would also include some curbs on Iran‘s nuclear program, with the aim of a pause or moratorium on Iranian enrichment of uranium.
While the sources said the memorandum would not initially require concessions from either side, they did not mention several key demands Washington has made in the past, which Iran has rejected, such as curbs on Iran‘s missile program and an end to its support for proxy militias in the Middle East.
The sources also made no mention of Iran‘s existing stockpile of more than 400 kg (900 pounds) of near-weapons-grade uranium.
Israeli Prime Minister Benjamin Netanyahu, Trump’s ally against Iran, said on Wednesday the two leaders agreed that all enriched uranium must be removed from Iran to prevent it from developing a nuclear bomb.
Tehran denies wanting to acquire a nuclear weapon.
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Brussels cathedral installs plaques apologizing for medieval antisemitic persecution depicted in stained glass
(JTA) — More than 650 years after Jews in Brussels were executed and expelled following false antisemitic accusations, church officials at the Cathedral of St. Michael and St. Gudula have installed a plaque apologizing for the persecution commemorated in its stained glass windows.
At a ceremony on April 27, Archbishop Luc Terlinden of Mechelen-Brussels and Rabbi Albert Guigui, the chief rabbi of Brussels, unveiled four plaques, written in Dutch, French, English and Hebrew, providing historical context for the windows and an apology for the antisemitic persecution tied to the events they depict.
The plaques, which Terlinden signed, state that “baseless accusations of the desecration of the Eucharistic host were made against Jewish communities” in medieval Europe and that the accusations “led to persecution, massacres, and unjustifiable expulsions.” The windows show Jews being executed at the stake in response to their alleged attacks on the Eucharist, bread that Catholic doctrine considers a literal representation of Jesus’ body.
“Theological and social anti-Judaism is in direct contradiction with the Gospel of Christ, which calls for truth, justice, and brotherhood,” the plaques say. “We ask forgiveness from the Jewish people for the suffering these accusations have caused.”
The stained glass windows in the cathedral depict the “Brussels Host Desecration,” an antisemitic accusation in 1370 that Jews had desecrated communion wafers, leading to the execution of Jews in Brussels and the expulsion of the city’s Jewish community.
The windows have drawn scrutiny for decades, particularly as the Catholic Church sought to reckon with its history of antisemitism. In 1969, shortly after the landmark Nostra Aetate declaration rejecting longstanding anti-Jewish Catholic doctrine, the Archbishop of Brussels ordered that several paintings be removed and a plaque be mounted to offer context about the remaining depictions.
Several years later, the European Jewish Congress noted last week, Catholic leaders did install a plaque that drew readers’ attention to “the biased nature of the accusations [against the Jews accused of the desecration] and to the legendary presentation of the ‘miracle.’”
But Flora Cassen, the director of the Brandeis Center for Jewish Studies and a scholar of European antisemitism, said the existing plaque was “very ambiguous about the responsibility and what happened” and installed in an easy-to-miss location. The new plaques, she said, contain a clear and “very moving” apology and cannot be missed by anyone who comes to see the windows.
“The significance is enormous of the church finally putting a plaque there that tells the story, that acknowledges the antisemitism behind it, that acknowledges that it was a slander and that it resulted in persecution and in the execution of Jews in Brussels and their expulsion,” Cassen said.
The new plaques cite Nostra Aetate and the Catholic Church’s subsequent effort under Pope John Paul II to reckon with historical antisemitism in 2000. They affirm the church’s “commitment to combat all forms of antisemitism, to deepen dialogue between Jews and Christians, and to pass on to future generations a clear remembrance, based on the acknowledgement of truth and mutual respect.”
While some have called for the historic windows to be removed, Guigui said in a statement that the plaques represented an appropriate way to address relics of historical antisemitism.
“What matters today is how we look at these images,” the rabbi said. “They must not be erased, because they are part of history, but they must be accompanied by explanation and moral insight in order to understand the context and avoid repeating past mistakes.”
The post Brussels cathedral installs plaques apologizing for medieval antisemitic persecution depicted in stained glass appeared first on The Forward.