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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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The post An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers appeared first on Jewish Telegraphic Agency.
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Why J Street’s New Policy Initiative Is Seriously Misguided
Israel’s Iron Dome anti-missile system intercepts rockets, as seen from Ashkelon, Israel, Oct. 1, 2024. Photo: REUTERS/Amir Cohen
We live in a time when synagogues and Jewish-sponsored events are under violent attack from London to Bondi Beach, to Temple Israel in Michigan.
At such a moment, efforts by J Street to see US military aid to Israel stopped are not just misguided; they are profoundly irresponsible.
On April 13, J Street posted a statement on its website titled, “Reassessing the US-Israel Security Relationship.”
J Street said, “The United States should phase out direct financial support for arms sales to Israel and treat Israel as it does other wealthy US allies.”
J Street did say (at the end of the statement) that, “The United States should continue to sell short-range air and ballistic missile defense (BMD) capabilities to Israel.”
But is that part just a way for them to play both sides if they need to? Otherwise, why make this charge (at the beginning of the statement): “Section 502B of the Foreign Assistance Act prohibits security assistance to any country whose government engages in a consistent pattern of gross violations of internationally recognized human rights.”
Also alarming is how J Street deliberately misrepresents the positions of people who want to end direct military aid to Israel: “A responsible and relatively rapid phase-out of all financial assistance, including for ballistic missile defense, is now supported by figures from across the political spectrum, such as Prime Minister Netanyahu, Senator Lindsey Graham …”
However, neither Netanyahu or Graham have made statements that fit J Street’s flawed approach and dishonest narrative.
The truth is that when interviewed by The Economist, Netanyahu stated, “I want to taper off the military within the next 10 years.” How can J Street say that “the next 10 years” is the same as “relatively rapid”?
And on January 9 on X , Graham tweeted the following: “The aid we have provided to Israel has been a great investment keeping the IDF strong, sharing technology, and making their military more capable – to the benefit of the United States.” Graham went further saying, “we need not wait ten years,” but nowhere did Graham say he was for ending all military assistance while Israel is at war.
You’ll often hear from J Street, and other critics of Israel, that American aid is a “blank check.” It isn’t. US military assistance to Israel is governed by agreements and legal frameworks that require much of that funding to be spent on American-made defense systems.
In practice, that means a significant share of the aid flows back into the US economy — supporting domestic manufacturing, defense jobs, and technological development. You can debate the policy. But calling it a blank check is simply inaccurate — and yet the phrase persists because it fits a far too often preferred anti-Israel narrative. And it’s very hard to believe that J Street does not understand this reality, even as it advances that framing.
There is a huge difference in the strategic relationship that America has with Israel than any of its other allies. Israel offers America military support, intelligence, and operational experience that is unparalleled. Yet J Street’s advocacy to curtail or condition aid ignores the depth and mutual benefit of that partnership, reducing a complex alliance to a one-sided transaction.
The Iron Dome and David’s Sling — key components of Israel’s multi-layered missile defense system — are battle-proven in real-world conditions. The United States has directly benefited from Israeli innovation in missile defense, counterterrorism, and battlefield medicine. No US ally in any corner of the world has contributed to America’s defense in such an immediate and practical way. And that should mean we debate aid to Israel differently than aid to allies who don’t give us those tangible benefits.
Efforts by J Street to target funding for these systems are not abstract policy debates; they would weaken tools that save civilian lives and inform US defense capabilities.
President Truman recognized the State of Israel on May 14, 1948, just minutes after Israel declared independence. Of course, this had something to do with the Holocaust. What’s more, the very fact that Israel is encircled by Iranian terrorist proxies that seek to destroy it, that so many nations refuse to even recognize its right to exist, and that Iran is struggling to preserve its nuclear program are all reasons that dictate that there is something inherently different about its situation compared to its neighbors. And that should be taken into account when debating and deciding on US policy.
This is not about silencing debate. It is about grounding that debate in facts, history, and the real-world consequences of policy choices. At a time of rising threats, weakening a proven alliance and undermining defensive systems like Iron Dome does not advance peace or security — it puts both at risk.
Positions like these help explain J Street’s limited support within the American Jewish community — and why its views must be scrutinized and challenged.
Moshe Phillips is national chairman of Americans For A Safe Israel, AFSI, (www.AFSI.org), a leading pro-Israel advocacy and education organization.
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A View From Campus: Universities Are Failing to Protect Debate While Claiming to Defend It
The administration building at the University of Manitoba. Photo: Wiki Commons.
Universities are meant to be spaces where ideas are debated and challenged, but they are also institutions that set the rules for how students participate.
That authority comes with responsibility — but in recent years, administrators have applied their standards unevenly, particularly when protests around Israel and the Palestinians turn disruptive.
Codes of conduct exist because universities believe behavior within their communities should be governed by certain standards. Universities rely on this principle across campus life, yet when protests cross into disruption or intimidation, they often fail to enforce it.
Faced with these realities, masked protesters have repeatedly violated codes of conduct without consequence — for instance, occupying and vandalizing Columbia’s Hamilton Hall in 2024, blocking Jewish students at Yale encampments, and chanting antisemitic slogans at Berkeley rallies. Meanwhile, in the United Kingdom, screenings documenting the October 7 attacks have required heavy police protection simply to proceed, reflecting an environment in which disruption is anticipated rather than prevented.
These incidents share a common thread: universities reacting to disorder instead of enforcing the baseline conditions that would allow events to occur without intimidation in the first place.
Protest itself is not the problem. The problem arises when demonstrations cross into disruption or intimidation, and institutions fail to enforce the basic rules that protect students and ensure equal access.
One clear example of this inconsistency is how universities handle anonymity during protests. On many campuses, protestors routinely wear masks or face coverings — even when directly engaging with others or disrupting organized events. In theory, anonymity can protect individuals from retaliation. In practice, it removes accountability.
Instead of taking responsibility and addressing the protesters’ behavior adequately, universities have often shifted the burden onto the students.
Jewish and pro-Israel groups are frequently required to coordinate security, accept police presence, or modify events simply to proceed. In some cases, programming continues under heavy supervision; in others, it is quietly scaled back, relocated, or cancelled entirely.
Events that should be educational experiences become exercises in risk management, with students navigating logistical hurdles and hostile crowds rather than engaging in meaningful dialogue.
I saw this firsthand at an event featuring former Israeli soldiers last year. Although the event was initially intended to be on campus, the threat of violence instigated by anti-Zionist protestors “convinced” the only University of Manitoba pro-Israel student group to move it away from the school.
This still didn’t stop around 50 protesters, many masked, from showing up at the new venue to harass and almost assault attendees. Thankfully, there was enough of a police presence to keep everyone safe.
Instead of demanding that certain events have armed guards, administrators should reflect on why some of their students need them in the first place just to voice their opinions. They should ask themselves what they have signaled, intentionally or not, about which behaviors will be tolerated and which will not.
Their inconsistent enforcement has clearly increased the likelihood of harm and discourages students from participating at all.
Universities need to shift their approach to responsibility, and concrete action is required.
Universities should publish clear protest guidelines that address anonymity, define disruption, and outline consequences that are consistently enforced, and then enforce them.
Security requirements should be transparent and scaled to the actual risk level of an event. When an event requires heightened security, violations of conduct aimed at disrupting or preventing it should carry proportionately stronger consequences. Disruptions and disciplinary outcomes should also be publicly reported to ensure accountability.
If universities want to be taken seriously as places of open inquiry, they need to do more than defend debate. They must protect the conditions that make debate possible. Right now, those conditions are eroding not because campuses lack authority, but because they have chosen not to use it when it matters most.
Police can only do so much; universities themselves have a responsibility to ensure that campus culture allows everyone to participate without fear of intimidation or interference.
Adam Katz is a 2025-2026 CAMERA on Campus fellow and a political science and history student at the University of Manitoba.
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PA Court Rules: Terrorists Must Get Pay-for-Slay Salaries — No Exceptions
A Palestinian Hamas terrorist shakes hands with a child as they stand guard as people gather on the day of the handover of Israeli hostages, as part of a ceasefire and a hostages-prisoners swap deal between Hamas and Israel, in Rafah in the southern Gaza Strip, Feb. 22, 2025. Photo: REUTERS/Ramadan Abed
The Palestinian Authority (PA)’s Pay-for-Slay policy is now widely and publicly acknowledged.
PA officials have refused to say whether they will appeal a Palestinian court ruling earlier this week that ordered Pay-for-Slay to be resumed to a jailed terrorist who filed a lawsuit after it was suspended.
The ruling sets a legal precedent for the immediate resumption of salaries of 1,600 jailed terrorists who had them suspended last year even while salaries continued for thousands of other jailed terrorists, including through shifting the manner of payment, hidden means, or otherwise.
According to an article in the UK Arab news website Al-Araby Al-Jadeed, the Court found the PA’s Pay-for-Slay law is still in effect:
The Independent Commission for Human Rights (‘Public Complaints Commission’) [parentheses in source] in Palestine relied on the decision of the Ramallah Administrative Court, which was issued yesterday, Monday, [May 4, 2026,] in order to cancel the cessation of the salary payment of prisoner minor Ahmed Firas [PMW was unable to determine the details of his crimes -Ed.], …and with the aim of ending the salary crisis of approximately 1,600 prisoners [i.e., terrorists] whose salaries were stopped.
These salary payments were halted three months after Palestinian [PA] President Mahmoud Abbas issued a presidential decree, according to which the allowances of the Palestinian prisoners being paid by the PA were transferred to the Palestinian National Economic Empowerment Institution [PNEEI; refers to Abbas’ revision of “Pay-for-Slay,” see note below -Ed.]…
Yesterday, the Ramallah Administrative Court issued a decision to cancel the ‘implied decision’ of the [PA] minister of finance, according to which the salary of prisoner Ahmed Firas Hassan was stopped in mid-2025.
The Independent Commission [for Human Rights] filed a lawsuit to cancel this decision in August 2025. The Commission emphasizes that this is a precedent that can be relied upon to renew the salaries of more than 1,600 prisoners.
…
[ICHR] Legal Advisor Attorney Ahmed Nasra told [UK Arab news website] Al-Araby Al-Jadeed that the legal argument was based on how the decision to stop the salaries is illegal. According to him, the Basic Law obliges the State of Palestine to pay salaries to this sector, based on Article 22 of the amended Basic Law, which states: ‘The care for the families of the Martyrs and the prisoners, and the care for the wounded, injured, and disabled, is a duty whose provisions are regulated by law, and the [Palestinian] National Authority ensures for them educational services and health and social insurance.’ Additionally, the argument was also based on the Prisoners and Released [Prisoners] Law. The decision to stop the salaries was implemented without an official document indicating the decision, and therefore it was considered an ‘implied decision’ of the minister of finance, meaning an unwritten decision – a position that was adopted by the court that ruled accordingly. [emphasis added]
[Al-Araby Al-Jadeed, UK Arab news website, May 5, 2026]
The PA now refuses to say whether it will appeal the ruling, which is the only way the implementation of the ruling could be stopped, or even delayed:
“The newspaper Al-Araby Al-Jadeed tried to get a response from the Ministry of Finance but received no answer, and also approached the [PLO] Commission of Prisoners and Released [Prisoners’ Affairs] and the [PA-funded] Prisoners’ Club, but the heads of these bodies preferred not to respond.”
[Al-Araby Al-Jadeed, UK Arab news website, May 5, 2026]
It’s not apparent why this specific group of terrorists had seen their salaries suspended in the first place when most others didn’t. As Palestinian Media Watch has previously documented, Pay-for-Slay continues unabated for thousands of other jailed terrorists.
But what the PA court has done is exposed the con game that the PA has been doing to hide Pay-for-Slay from the eyes of Western countries since last year.
ICHR Attorney Ahmed Nasra told Hebron’s Radio Alam the PA lawyers didn’t even try to argue that the prisoner wasn’t entitled to a salary, but simply claimed some technical rationale for the suspension.
The Court, meanwhile, accepted the counter argument that the terrorist had been getting a salary and was simply entitled to continue getting it, under law:
Ahmed Nasra and Al-Alam host Samer Al-Ruwaished
Host: “Was there an opposing party … a representative or lawyer from the [PA] Ministry [of Finance] against which you filed the petition? Were certain arguments presented to the court as to why they stopped this person’s salary?”
Ahmed Nasra: “Of course, the administrative prosecution represents the [PA] governmental entities. We — I as the lawyer — represent the appellant, the one who filed the petition. And the administrative prosecution is the one representing the governmental ministries and the government. The defense of the administrative prosecution was mainly procedural and formal, meaning they did not argue whether the prisoner is entitled or not entitled to a salary; they did not enter into that matter. Rather, they argued that there was a defect in the lawsuit, that there was a defect in the procedures, formal matters of this kind…
This person already meets the conditions for receiving a salary, let’s say… for salary eligibility … He was, as you know, one of those 1,600 prisoners who were already receiving salaries initially.”
Host:“Right, they are not asking for a [new] salary, they have already been [on the list of recipients].”
Ahmed Nasra: “Yes, exactly. Therefore, you are talking about 1,600 cases of people who already meet the conditions. In other words, the problem was not in that. Therefore, the administrative prosecution … did their job and their role in the case. They had no reservation and did not appeal on the matter of meeting the eligibility conditions. And this makes sense.”
Host: “And this perhaps also helped in reaching this decision, which restores the situation to its previous state, since [the salaries] were legal in the first place.” [emphasis added]
[Al-Alam radio station (Hebron), Facebook page, May 4, 2026]
Enough is enough. The PA incentivizing terror through Pay-for-Slay must be stopped completely in every method that it is delivered — whether it be through salaries, stipends, pensions, or hiring policies. The PA that passed the law mandating Pay-for-Slay must provide a legal remedy to stop it once and for all — now.
The author is a contributor to Palestinian Media Watch, where a version of this article first appeared.