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Are Pro-Israel Influencers Really Being Paid $7,000 Per Post?

Palestinian militants stand guard on the day that hostages held in Gaza since the deadly Oct. 7, 2023, attack, are handed over to the International Committee of the Red Cross (ICRC), as part of a ceasefire and hostages-prisoners swap deal between Hamas and Israel, in Khan Younis, southern Gaza Strip, Oct. 13, 2025. Photo: REUTERS/Ramadan Abed

Last month, the Quincy Institute for Responsible Statecraft claimed that Israel is paying popular social-media personalities an average of $7,000 per post on TikTok and Instagram to promote pro-Israel content.

Citing “previously unreported” documents filed under the US Foreign Agents Registration Act (FARA), the foreign policy think tank and research institute said Bridges Partners – a Washington-based firm working with Israel’s Ministry of Foreign Affairs through Havas Media Group Germany – had invoiced roughly $900,000 for an “Influencer Campaign” running from June to November 2025.

According to the think tank, once supposed administrative and production costs were subtracted, about $552,946 remained “for influencers,” producing an estimated 75–90 posts. From that, it concluded each post must be worth roughly $6,000–$7,000.

The claim spread quickly across social media and was repeated by several media outlets. But a review of the same FARA filing shows that this interpretation simply doesn’t hold up.

What the Documents Actually Show

  • It’s a campaign budget, not pay-per-post.
    The insertion order lists month-by-month “Influencer Campaign (USD)” miscellaneous costs that cover both “payments for influencers and production.” It’s a single, pooled campaign budget — not a rate card, not a per-post payment schedule.

  • Post numbers are estimates, not evidence.
    Each phase mentions “Post volume: approx. 25–30.” These are planning projections, not verified outputs. Dividing total costs by these estimates to produce a “per-post” figure is simply bad math.

  • Influencer numbers are projected, not proven.
    The document says “5–6 influencers begin creating content,” then “3–4 additional activated,” and two “3–4 more.” That totals around 14–18 influencers planned, but no names or contracts appear anywhere. It’s a staffing plan, not a confirmed roster.

  • No breakdown of how the money was spent.
    The filing never specifies how much of the budget went to influencers versus production, travel, editing, or management. The claim that “$552,946 was left for influencers” is a guess, not a fact.

  • The “second document” isn’t separate — it’s just an appendix.
    The appendix to the same FARA filing lists legal fees, consulting services, and banking costs. It doesn’t tie those expenses to influencer work or identify anyone who was paid to post. You can’t subtract those numbers and pretend the remainder equals “influencer pay.”

  • It’s a proposal, not a signed contract.
    Each section of the order is marked “No Contract,” showing these are budgeted phases and estimates, not finalized payment agreements or invoices.

The Bottom Line

Nothing in the FARA filing supports the claim that influencers were paid $7,000 per post — or any specific per-post amount at all. The $900,000 represents a broad campaign allocation covering all costs of content development and management over several months, not a set fee to creators for each upload.

If readers need perspective, many governments run formal programs to promote their narratives and counter hostile information operations online. Israel’s MFA explicitly maintains Digital/Communications & Digital Diplomacy offices that share official information, engage audiences, and combat online antisemitism/misinformation via social channels. In short, openly declared public-diplomacy activity, not covert pay-per-post schemes.

Sensational averages — like “$7,000 per post” — are viral by design. They are attention-grabbing and apparently “specific.” But specificity does not equal sourcing. The Quincy Institute for Responsible Statecraft’s $7,000 figure is a plausible arithmetic result of a chain of assumptions (inferred headcount + estimated post volumes + guessed allocation of budget to creators).

If reporters, platforms, and readers want to know what creators were actually paid, the only definitive evidence would be contracts, invoices named to individual creators, or bank records showing payments to named influencers. Absent that, the responsible framing is that the filing shows a planned, blended campaign. It does not prove $7,000-per-post payouts.

There’s nothing unusual about governments running public diplomacy campaigns. In Israel’s case, such efforts are a necessity. Since the Hamas attacks on October 7, 2023, antisemitism and anti-Israel disinformation have exploded online – from Hamas-produced propaganda videos to coordinated social-media campaigns designed to delegitimize Israel and to glorify terrorism. Israel’s enemies haven’t only fought with rockets and rifles, but with trending hashtags, deep-fake “evidence,” and doctored images shared millions of times before facts can catch up.

It’s precisely this information war that explains why Israel invests in counter-messaging and digital diplomacy. Such activity is transparent, routine, and defensive in nature: the modern equivalent of a press office, not a covert “influencer army.”

The “$7,000-a-video” claim will no doubt keep spreading online, because sensational numbers travel faster than nuance. But the FARA filing does not prove secret pay-per-post operations. It shows a modest, bureaucratic public-diplomacy campaign. Once again, Israel finds itself not only defending its borders, but defending truth itself in an arena where lies go viral long before the first fact-check lands.

The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.

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I helped sell Obama’s Iran deal. Its critics owe us all an explanation.

(JTA) — Neoconservatives have some ‘splainin’ to do, as Lucy’s television husband, Ricky Ricardo used to say.

The war on Iran has turned out to be a debacle of historic proportions.

After months of military escalation, tens of billions of dollars expended, critical weapons stockpiles depleted, and a region once again thrown into crisis, the United States now finds itself humiliated. The memorandum of understanding reportedly concluded last week does not represent the culmination of victory. It represents the codification of failure.

Many understood that nuclear disarmament and regime change in Iran could not be achieved through force. As I wrote in these pages a few months ago, more than a decade ago, we reached a solution designed to avert precisely the calamity that has unfolded. It was the Joint Comprehensive Plan of Action, or, in layman’s parlance, the Iran nuclear deal.

As a certified denizen of the Swamp — I served in the Clinton White House’s communications shop and later founded a Washington, DC strategic communications firm — I was at the forefront of selling the Obama administration’s agreement to the American public.

I remember those days well — and I do not miss them.

JCPOA defenders, particularly those of us in the Jewish community, were attacked in the ugliest terms imaginable. We were called appeasers, sellouts, self-hating Jews and worse. Prime Minister Benjamin Netanyahu traveled to Washington and outrageously warned Congress that the deal might pave the way to a second Holocaust.

JCPOA advocates never argued that the agreement signed in Vienna was perfect.

Its critics pointed to the sunset provisions. They objected that the deal did not address every malign activity undertaken by the Islamic Republic throughout the Middle East. These were legitimate concerns. Politics, however, is the art of the possible; geopolitics doubly so.

That agreement nevertheless achieved something extraordinary. Iran shipped out the overwhelming majority of its enriched uranium. International inspectors gained unprecedented access. A mechanism existed to monitor and constrain Tehran’s nuclear ambitions. The prospect of military confrontation receded.

The regime’s hardliners hated the agreement. The Revolutionary Guard fought it tooth and nail. Integration into the global economy threatened entrenched interests within the Islamic Republic. A growing middle class and increasing international engagement carried risks for those whose power depended on its isolation and perpetual confrontation.

Unfortunately, hardliners were not confined to Tehran.

The maximal-pressure advocates in Washington ultimately prevailed. During the first Trump administration, the United States withdrew from the agreement. Tore it up, as the president bragged. Despite the best efforts of our European partners, who had also signed the accord, the framework collapsed beneath the weight of renewed sanctions and diplomatic abandonment.

What followed, we were promised, was supposed to vindicate the critics.

Instead, it vindicated the critics’ critics.

The maximal-pressure advocates have spent years moving the goalposts. First, we were told, sanctions would bring the regime to its knees. They did not. Then economic isolation would force Tehran to abandon its nuclear ambitions. It did not. Then military pressure would succeed where sanctions had failed. It did not. Then leadership decapitation, covert action, and military escalation would produce regime change. They did not.

Each promised but failed breakthrough gave way to another promised breakthrough.

And now comes the final indignity: the so-called memorandum of understanding.

After years of threats, sanctions, covert action, military escalation and open warfare, the United States has agreed to resume negotiations with the very regime it set out to break. The Islamic Republic remains in power. Its leadership and political system remain intact.

Nor is that all.

The agreement reportedly provides waivers for Iranian oil exports and opens the door to sanctions relief and renewed access to many billions in frozen assets. It establishes yet another negotiating process on the nuclear question rather than resolving it. It leaves unresolved many of the issues that maximal-pressure advocates once described as non-negotiable, including Iran’s missile capabilities, its regional proxy network, or the many canisters of near-bomb-grade enriched uranium — what the president calls nuclear dust.

Even the future status of the Strait of Hormuz, the critical passage for oil open before the war, and now established as a lever for Iran to exert pressure, appears destined for further negotiation rather than decisive resolution.

The advocates of maximal pressure promised a better deal than the JCPOA. They promised that Iran would be forced to make concessions unavailable through diplomacy.

Instead, after years of confrontation, Washington finds itself lifting pressure, restoring economic benefits, negotiating with a surviving regime and postponing the most difficult questions to future talks.

Hell, in Paris last week, Trump actually made the case for Iran to retain, build or buy missiles and maintain at least some nuclear power.

So, what, precisely, was achieved?

The tragedy is not merely that the war failed to accomplish its objectives. It is that we already possessed a framework that constrained Iran’s nuclear program without requiring military confrontation. The Joint Comprehensive Plan of Action was imperfect, to be sure. Its supporters never claimed otherwise. But it reduced risk, established verification mechanisms and avoided precisely the cycle of escalation that has consumed the past decade.

Its opponents insisted there was a better way.

History has now rendered its verdict.

The United States ultimately abandoned a functioning diplomatic framework in pursuit of fantasies that proved unattainable. Having exhausted sanctions, threats and military force, it has arrived back at the negotiating table poorer, weaker and in possession of less leverage than before.

I’m afraid I told you so.

The defenders of the JCPOA were mocked as appeasers. Yet the memorandum of understanding now before us amounts to an admission of the very proposition we advanced all along: However distasteful it may be, the Islamic Republic is not a problem that can be bombed or sanctioned out of existence.

Diplomacy could have spared us the war.

This article originally appeared on JTA.org.

The post I helped sell Obama’s Iran deal. Its critics owe us all an explanation. appeared first on The Forward.

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Lander unseats Goldman on winning congressional election night for Mamdani

Former City Comptroller Brad Lander handily defeated incumbent Rep. Dan Goldman in the New York Democratic primary Tuesday night, while lesser-known Assemblymember Claire Valdez secured the nomination for another House seat — both after campaigning as sharp critics of Israel and with the endorsement of Mayor Zohran Mamdani.

Preliminary results showed Lander with about 66% of the vote to Goldman’s 34%. Valdez won with 56% of the vote for the open seat being vacated by Rep. Nydia Velazquez. Both are virtually assured of winning the general election in November in their heavily Democratic districts.

A third candidate whom Mamdani had endorsed, former Columbia Gaza war encampment organizer Darializa Avila Chevalier, held a slight lead over Rep. Adriano Espaillat on Tuesday night.

Representing a spectrum ranging from liberal Zionist critic (Lander) to longtime activist for the Palestinian cause (Avila Chevalier), the strong results for Mamdani’s chosen candidates is being closely watched nationally in a Democratic Party where many voters say they want the U.S. to distance itself from Israel. All three candidates say they will support cutting off U.S. military aid to Israel, including for the Iron Dome defense system.

At a campaign rally last week, Mamdani compared the American Israel Public Affairs Committee to “monsters” who “move millions in dark money to accomplish a single goal — to preserve their power, so that they can turn us against one another.” The remarks drew widespread condemnation from Jewish leaders, including some Mamdani supporters.

Lander is a high-profile Jewish politician allied with Mamdani, who this election cycle threw his weight behind a slate of progressive candidates who have critiqued hardline pro-Israel money and use the terms “genocide” and “apartheid” to describe Israel’s actions in Gaza and the West Bank.

Setting out to challenge the incumbent, Lander zeroed in on Goldman’s support for U.S. military aid to Israel and his past ties to the campaign fundraising group AIPAC during the campaign.

Lander told the New York Times that criticizing AIPAC makes him “queasy” given “the antisemitic tropes at play,” but that he feels an obligation to call out its funding nonetheless as he promises to curtail U.S. military aid to Israel.

In NY-7, another candidate backed by Mamdani defeated the incumbent’s handpicked successor. democratic socialist Valdez won against Brooklyn Borough President Antonio Reynoso, who had the endorsement of outgoing Rep. Velázquez.

But Mamdani’s brand of Israel politics didn’t succeed everywhere: In the Bronx, Rep. Ritchie Torres — one of the Democratic party’s most staunch supporters of Israel — handily defeated Michael Blake, a former state assemblyman who allied with Mamdani during the mayoral primary last year.

For state comptroller, incumbent Thomas DiNapoli — who made additional purchases of Israel bonds in the aftermath of Oct. 7 — won over Jewish challenger Drew Warshaw, who argued that the state should divest from Israel bonds because they help “finance Israeli Prime Minister Benjamin Netanyahu’s wars.”

State Assemblymember Micah Lasher won the race to succeed Rep. Jerry Nadler, who retired after 33 years in the House and served as one of Congress’ leading voices for liberal Jews. In that race, the leading candidates Lasher and Alex Bores had broad agreement in their support of Israel.

The other candidate in the race, Kennedy political scion Jack Schlossberg, had called for conditioning aid to Israel and attempted to draw contrast with Bores and Lasher on the issue. But Schlossberg’s campaign struggled to gain traction amid questions about his lack of political experience.

The post Lander unseats Goldman on winning congressional election night for Mamdani appeared first on The Forward.

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Pro-Israel Democrats battle to take on vulnerable Republican Rep. Mike Lawler

(New York Jewish Week) — Voters in New York’s Hudson Valley on Tuesday are choosing a Democrat to challenge the staunchly pro-Israel Republican Rep. Mike Lawler in a heavily Jewish swing district.

Two candidates have emerged as frontrunners in the Democratic primary in New York’s 17th Congressional District, a suburb of New York City that includes about 30,000 Orthodox Jews.

Cait Conley, a military veteran and former national security adviser, leads by double digits in polls this month and prediction markets over Beth Davidson, a member of the Rockland County Legislature who has highlighted her Jewish identity. A poll from Tavern Research last week found that 28% of voters were still undecided as the election approached.

Both are appealing to residents anxious about the cost of living, housing, healthcare and foreign conflicts. The winner will also aim to claw back moderate voters who supported Lawler, one of the most vocally pro-Israel members of Congress and a representative who has forged close ties with Orthodox Jewish voters.

Davidson and Conley have both said they support the United States alliance with Israel while opposing actions by Israeli Prime Minister Benjamin Netanyahu’s government. During a candidate forum in April, they distanced themselves from Democratic efforts in the Senate to block certain military sales to Israel.

Polling far behind Conley and Davidson is Effie Phillips-Staley, a progressive who says Israel is an apartheid state that has committed genocide in Gaza.

Conley and Davidson say they are marrying pro-Israel views with a liberal agenda, including fighting President Donald Trump. Davidson told the Jewish Telegraphic Agency that she wants to create a political home for “Jews that have felt lost in the Democratic party.” She previously served on the board of her White Plains synagogue, Beth Am Shalom, and has touted Jewish values as driving her public service, including tikkun olam, or repairing the world, and welcoming the stranger.

Conley has presented her military experience as an advantage. A former national security adviser in the Biden administration, she has said that she supports a two-state solution to the Israeli-Palestinian conflict and views Israel as a critical national security ally.

The winner will face off with Lawler, who has become so closely identified with the district’s Jewish community that he was recently attacked in comments by Sen. Rand Paul’s son, William Paul, who accused the lawmaker of being one of “you people,” although Lawler is not Jewish.

Often working with Democrats, Lawler has proposed a spate of legislation aimed at supporting Israel since he entered Congress in 2023. He co-sponsored the bipartisan Antisemitism Awareness Act, which would require the Department of Education to codify the International Holocaust Remembrance Alliance’s definition of antisemitism, a move championed by major Jewish groups and criticized by progressives for classifying some forms of Israel criticism as antisemitic. The bill passed in the House in 2024 but stalled in the Senate amid free speech concerns and was reintroduced in the House last year.

Lawler also introduced in 2024 the bipartisan Stand with Israel Act, which seeks to halt funding for United Nations agencies that “expel, downgrade, suspend, or otherwise restrict the participation of the State of Israel.” His bipartisan 2025 Bunker Buster Act seeks to equip Israel with massive bombs to target Iran’s nuclear infrastructure.

This year, Lawler has partnered with Democrats on two new measures that he says will combat antisemitism. The Jewish American Security Act introduced this month proposes expanding federal security support for Jewish institutions, and a House resolution from April condemns leftist streamer Hasan Piker and far-right podcaster Candace Owens for “antisemitic hate-filled rhetoric and content.”

Phillips-Staley represents the rising progressive wing of the Democratic party that is sharply critical of Israel, differentiating herself from Lawler as well as Conley and Davidson. Phillips-Staley has said that her views solidified after she traveled to Israel and the West Bank in February. She was criticized by some Democratic officials for doing an interview with Piker.

She told JTA in March that many Jewish residents supported her belief that Israel has committed genocide and the United States should sever military aid.

“I get the most encouragement, from lots of people, but a lot of encouragement from Jews who really challenged me, especially in the beginning, to be brave and say it like it is,” said Philips-Staley.

Republicans are suspected of jumping into the late stage of the race by funding a shadowy new group called Progressive Champions PAC, which mirrors GOP efforts to influence other Democratic primaries nationwide. Davidson publicly disavowed the PAC, which has spent $1.5 million on ads attacking Conley for her contract work for an AI company that works with the Department of Homeland Security, according to the Cook Political Report.

The primary winner will quickly rocket to national prominence in the general election, as Lawler’s seat is considered one of the most likely to flip in November. Democrats outnumber Republicans in the district, which former presidential candidate Kamala Harris won by less than one percentage point in 2024.

The post Pro-Israel Democrats battle to take on vulnerable Republican Rep. Mike Lawler appeared first on The Forward.

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