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As ‘The Marvelous Mrs Maisel’ ends, will its Jewish legacy be more than a punchline?
(JTA) — After five seasons, 20 Emmy awards and plenty of Jewish jokes, “The Marvelous Mrs. Maisel” airs its final episode on Friday.
The lauded Amazon Prime show from Amy Sherman-Palladino has enveloped viewers in a shimmering, candy-colored version of New York during the late 1950s and early 1960s — a world in which “humor” has meant Jewish humor and “culture” has meant Jewish culture.
But as it comes to an end, the show’s Jewish legacy is still up for debate: Did its representation of Jews on mainstream TV make it a pioneer of the 2010s? Or did it do more harm than good in the battle for better representation, by reinforcing decades-old comedic tropes about Jews?
The comedy-drama followed the vivacious Midge Maisel (Rachel Brosnahan) on a journey from prim Upper West Side housewife — left in the lurch after her husband has an affair with his secretary — to ambitious, foul-mouthed comic fighting her way through the male-dominated standup comedy industry. Her New York Jewishness colored her jokes, her accent, her mannerisms and much of her daily life.
That’s because the whole landscape of the show was Jewish, from the well-to-do, acculturated intelligentsia (such as Midge’s parents) to the self-made garment factory owners (such as her in-laws). Even the radical Jewish comic Lenny Bruce, a countercultural icon of the midcentury, appeared as a recurring character who propels Midge’s success.
Henry Bial, a professor specializing in performance theory and Jewish popular culture at the University of Kansas, said the emergence of “The Marvelous Mrs. Maisel” in 2017 exemplified a shift to more overt portrayals of Jews on TV — especially on streaming services. Although Jewish characters featured in TV shows throughout the 20th century, such as “The Goldbergs” in the 1950s, “Rhoda” in the 1970s and “Seinfeld” in the 1990s, their Jewishness was often more coded than explicit. Network television, seeking to attract the majority of Americans coveted by advertisers, feared alienating audiences who couldn’t “relate” to ethnic and racial minorities.
“If there are only three things you can put on television at 8 o’clock on Tuesday night, then there’s a lot more incentive for networks and advertisers to stay close to the herd, because you’re competing for the same eyeballs,” said Bial. “But when people can watch whatever they want whenever they want, then it opens up for a much wider range of stories.”
Other shows such as “Transparent,” “Broad City” and “Crazy Ex-Girlfriend,” which debuted in 2014 and 2015, are often cited alongside “Mrs. Maisel” as part of a new wave of Jewish representation.
Riv-Ellen Prell, a professor emerita of American studies at the University of Minnesota, argued that Midge subverts the stereotype of the “Jewish American princess.” At the start of the show, she appears to embrace that image: She is financially dependent on her father and husband and obsessive about her appearance, measuring her body every day to ensure that she doesn’t gain weight. Despite living with her husband for years, she always curls her hair, does her makeup and spritzes herself with perfume before he wakes up.
“She looks for all the world like the fantasy of a Jewish American princess,” said Prell. “And yet she is more ambitious than imaginable, she is a brilliant comic who draws on her own life. You have Amy Sherman-Palladino inventing the anti-Jewish princess.”
Bial said that Midge’s relationship with her Jewishness defies another stereotype: That identity is not a source of neurosis or self-loathing, as it often appears to be in the male archetypes of Woody Allen and Larry David, or in Rachel Bloom’s “Crazy Ex-Girlfriend.” Through the spirited banter, the pointed exclamations of “oy,” the titillation over a rabbi coming for Yom Kippur break fast — Midge’s Jewishness is a source of comforting ritual, joy and celebration.
“She has anxieties and issues, but none of them are because she’s Jewish,” said Bial.
Some critics argue the show’s depiction of Jewish culture relies on shallow tropes. In a 2019 review, TV critic Paul Brownfield said “The Marvelous Mrs. Maisel” repurposed stereotypes to appear “retro chic.” He pointed to a consistent contrast between the Weissmans (the assimilated, cultured Jews of the Upper West Side) and the Maisels (the boorish, money-focused Jews of the Garment District), arguing that these superficial types replace an exploration of what the period was actually like for American Jews.
“However ‘Jewish’ Sherman-Palladino wants the show to be, ‘Maisel’ fails to grapple with the realities of the moment in Jewish American history it portrays,” Brownfield wrote. “Which is ultimately what leaves me queasy about its tone — the shtick, the stereotypes, the comforting self-parody.”
Meanwhile, Andy Samberg took a jab while co-hosting the 2019 Golden Globes with Sandra Oh. “It’s the show that makes audiences sit up and say, ‘Wait, is this antisemitic?’” he joked.
Tony Shalhoub and Marin Hinkle, shown in a synagogue scene, are two of the show’s non-Jewish actors. (Nicole Rivelli/Amazon Studios)
Others have criticized the show’s casting: Its titular heroine, her parents Abe and Rose Weissman (Tony Shalhoub and Marin Hinkle) and Lenny Bruce (Luke Kirby) are all played by non-Jews. A debate over the casting of non-Jewish actors in Jewish roles has heated up in recent years, taking aim not only at Brosnahan as Midge Maisel, but also at Felicity Jones as Ruth Bader Ginsberg in “On The Basis of Sex,” Helen Mirren as Golda Meir in “Golda” and Gaby Hoffmann and Jay Duplass as the Pfefferman siblings in “Transparent.” Comedian Sarah Silverman popularized the term “Jewface” to critique the trend.
“Watching a gentile actor portraying, like, a Jew-y Jew is just — agh — feels, like, embarrassing and cringey,” Silverman said on her podcast in 2021.
Midge’s rise as a comedian is interlocked with her ally and one-time fling, the fictionalized Lenny Bruce. His character has a softened glow in the show, but in reality, Bruce was branded a “sick comic” for his scathing satire that railed against conservatism, racism and moral hypocrisy. Between 1961 and 1964, he was charged with violating obscenity laws in San Francisco, Los Angeles, Chicago and New York, and he was deported from England. At his Los Angeles trial in 1963, Bruce was accused of using the Yiddish word “shmuck,” taken as an obscenity to mean “penis.” He incorporated the charge into his standup, explaining that the colloquial Jewish meaning of “schmuck” was “fool.”
Driven to pennilessness by relentless prosecution, police harassment and blacklisting from most clubs across the country, he died of a morphine overdose in 1966 at 40 years old. The real Lenny Bruce’s tragedy lends a shadow to the fictional Midge Maisel’s triumphs.
The United States that he struggled with until his death also looks comparatively rosy through the lens of “The Marvelous Mrs. Maisel,” whose protagonist battles misogyny but takes little interest in other societal evils — including still-rampant antisemitism. Some critics have noted that she is oblivious to segregated facilities when she tours with Black singer Shy Baldwin, then nearly outs him as gay during her set.
“‘Mrs. Maisel’ takes place in a supersaturated fantasy 1958 New York, one where antisemitism, racism, homophobia and even sexism are barely a whisper,” Rokhl Kafrissen wrote in 2018.
Reflecting on the criticism that had piled up by 2020, Sherman-Palladino and her husband Daniel Palladino, also an executive producer and a lead writer for the show, told the Jewish Telegraphic Agency that trying to appease every Jewish viewer was a futile exercise.
“We knew that if we show a Jewish family at temple — if we show them and talk about Yom Kippur and all those kinds of things — there are going to be people who are going to nitpick at specifics that maybe we didn’t get exactly right,” said Palladino, who is not Jewish. “But a lot of the feedback that we’ve gotten has been ‘Thank you. Thank you for leaning into it and showing Jews being Jewish, as opposed to just name checking them as Jewish.’”
Sherman-Palladino added: “[T]here are many different kinds of Jews! To say, ‘oh, Jewish stereotypes,’ well, what are you talking about? Because we have an educated Jew, we have a woman who was happy to be a mother, we have another woman striking out as a stand up comic, and, you know, Susie Myerson’s [Alex Borstein’s character] a Jew! We’ve got a broad range of Jews in there.”
However “The Marvelous Mrs. Maisel” is assessed in the future, it will remain significant for thrusting a new kind of Jewish heroine into the mainstream consciousness, said Bial.
“Because of its popularity, its longevity and frankly its quality, it’s going to be the example,” Bial said. “In the history of Jews and TV, this is going to be the chapter for the late 2010s and early 2020s — you have to mention ‘Mrs. Maisel.’ It is very clearly a landmark in Jewish representation, particularly for Jewish women.”
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Ladino-speaking pirates, genies and grumpy demon cats: PJ Library expands bookshelves with Sephardic stories
In 1940s Baghdad, a little girl named Na’ima tries desperately to stay awake all night for Shavuot. In wartime Libya, a young boy embarks on a supernatural quest to find a lost city. In 19th-century Morocco, a father’s frustration with his son’s teacher leads him to a rabbinical court.
Until recently, none of those stories would have been likely candidates for mainstream American Jewish children’s books. Now, they are among the first titles slated for publication through PJ Library’s Sephardic Stories Initiative, a fellowship launched in 2024 to support authors writing tales that reflect Sephardic, Mizrahi and Ethiopian Jewish traditions.
For more than two decades, PJ Library has mailed free Jewish children’s books to families around the world. Today, it distributes roughly 670,000 books monthly in more than 40 countries. According to Alisa Koyrakh, the organization’s director of books, those stories have historically reflected a familiar slice of Jewish life.
“There are just a lot of Ashkenormative stories out there—a lot of stories about Yiddish, the Lower East Side and immigration from Eastern Europe,” Koyrakh said. “Those are all really important stories. But we saw gaps. It was kind of obvious.”
The Sephardic Stories Initiative intends to fill those gaps, bringing together Sephardic and Mizrahi writers for a year of workshops, editorial mentorship and critique from their peers.
Arnon Z. Shorr, whose first foray into children’s literature was a fiction book about Ladino-speaking Jewish pirates (yes, those were actually a thing), described his forthcoming graphic novel, Pedahzur and the Quest for the Hidden City, as a supernatural adventure set in Libya in the mid-1940s.
Knowing 1940s Libya is more often associated with Fascist persecution of Jews in North Africa—not talking cats and magical quests – Shorr laughed.
“I just got a kick out of it because it’s so not what anybody ever expects,” he said.
For Shorr, it was important to write a story connected to his family’s Libyan heritage. He spent hours digging into North African Jewish folklore to draw inspiration.
“There are historians and academics who do fantastic work looking into these things,” he said. “But their work doesn’t necessarily get read by 10-year-olds. I try to channel some of that into a fun genre—a desert adventure with genies and grumpy demon cats.”
Israeli author Rinat Hadad Siegel also found inspiration in an unlikely place: the Farhud, the violent pogrom that erupted in Baghdad during Shavuot in 1941, killing scores of Jews.
Her book, Na’ima’s Shavuot Eve, follows a little girl determined to stay awake all night alongside the adults celebrating the holiday that marks when God gave the Torah to the Jewish people at Mount Sinai.
For Siegel, writing about a place she has never been to —and cannot visit—posed a challenge. Once home to one of the world’s oldest and largest Jewish communities, Iraq today is believed to have only a handful of Jews remaining, and travel there by Israelis like Siegel is effectively impossible.
She worked to piece together the Baghdad her family inhabited by interviewing relatives —including an aunt who survived the Farhud—and digging through Iraqi Jewish archives.
“I would go to different libraries and find books about it, and you can see the amount of dust,” she said. “Nobody has touched them for years.”
Although the book doesn’t mention the Farhud directly, it contains subtle nods to the tragedy, including an illustration of a memorial for family members who perished and decorative amulets that Iraqi Jewish children typically wore on Shavuot.
Siegel hopes children will connect with the story’s universal moments—wanting to stay up all night with the grown-ups—as well as its distinctly Iraqi Jewish setting, from sleeping on rooftops overlooking the Tigris River on warm nights to eating kahi, a flaky Iraqi pastry traditionally served on Shavuot.
But expanding the offerings of Jewish children’s literature beyond Ashkenazi narratives is not merely a creative endeavor. It’s also a way to broaden the public conception of Jewish identity at a challenging time, Shorr said.
According to an analysis of the Publishers Marketplace database, there was a 76% decrease in fictional book deal announcements that mentioned Jews, Judaism or Israel between 2023 and 2024. By 2026, there was an 82% decline.
A July report by PEN America, a nonprofit that advocates for free expression and writers’ rights, found that many Jewish authors have faced challenges publishing openly Jewish work since Oct. 7. Many of the authors interviewed for that report cited publishers’ fears of boycotts of Jewish or Israeli stories, which made getting their work published challenging.
“The narrow view that we get of who Jews are and what Judaism is about through Hollywood, mass entertainment—whatever—leaves too much room for people to invent more of the story for themselves,” Shorr said. “I think that becomes very dangerous for us.”
Koyrakh said getting Jewish children’s books with unfamiliar settings and storylines published by major publishing houses has long been a challenge.
“It’s much easier to get a Hanukkah book published by a major publishing house because that’s an easy story for publishers to know how to sell, put in the market and recognize. But we know there’s so much more to Jewish life than Hanukkah.”
The four inaugural books of the Sephardic Stories Initiative will be published by PJ Library and distributed to the Jewish families it serves. They include Na’ima’s Shavuot Eve, Pedahzur and the Quest for the Hidden City, Shai’s Lesson, set in 19th-century Morocco, and Signs of Magic, which takes place in mid-19th-century Tiberias.
Shorr hopes their publication will inspire the next generation of Jewish storytellers.
“I didn’t want to commit my career to backing myself into somebody else’s tale,” he said. “Because I hadn’t ever seen a story about anybody like me, I couldn’t imagine it.” Looking back, he said, “The lack of mirrors meant it took much longer for me to start creating mirrors of my own.”
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Netanyahu and Lapid vie for a critical title: Who is Israel’s most adept U.S. whisperer?
(JTA) — WASHINGTON – Benjamin Netanyahu, the Israeli prime minister, and Yair Lapid, the leader of his opposition, are in Washington, ostensibly to attend the funeral of one of the staunchest pro-Israel American politicians, Lindsey Graham.
They are also, as Lapid made clear in an appearance Monday at the influential Atlantic Council think tank, launching a bruising election campaign and are intensely seeking the favor of a constituent who does not vote in Israel on Oct. 27: President Donald Trump.
Or more broadly, the favor of Americans.
Israeli-born Netanyahu, who was raised in Philadelphia, has made a career of defining himself as his country’s best, even inevitable, envoy to its most important ally. He met with Trump on Tuesday. Lapid in his speech sought to portray Netanyahu’s public diplomacy – the defining characteristic of his political career – as busted and harmful.
“The first step is obvious” to restoring Israel’s reputation, Lapid said. “Send into retirement Benjamin Netanyahu and his group of extremists who are tearing us apart at home and abroad.”
Lapid, who speaks in fluent but accented English, says he wants to be the foreign minister in the next government, one led by Naftali Bennett, a security hawk, as prime minister. He, too, claims an intimacy with the American psyche, evident in an essay he just published in The Atlantic about the cross-country road trips he takes every several years.
Netanyahu is on a mission to secure support for continuing and winning the war he and Trump launched against Iran. In remarks in Hebrew he recorded just prior to leaving Israel on Monday, he leaned into his friendship with Trump.
“I am on my way to Washington to a meeting with our friend the president of the United States, Donald Trump,” he said, standing with his wife, Sara, outside the airplane. “This is my eighth meeting with him since he was elected for his second term, more than any other world leader. It is a great privilege, and also a great responsibility.”
Both Lapid and Netanyahu claimed a closeness to Graham, the South Carolina Republican senator who helped Netanyahu cajole Trump into the war with Iran. Graham, Netanyahu said, was “a true friend of mine and the state of Israel.” Lapid inserted Graham into his argument that the long term goal for Israel and the United States should be the collapse of the Iranian regime. “The last conversation I had with the late Lindsey Graham was about this,” he said Monday.
Lapid at the outset of his remarks sought to erode Netanyahu’s reputation as an America whisperer, saying the coming election would “be the most dramatic, the most crucial, the most intense the country has ever seen.”
“Here is the not to-do list for the Israeli government if you don’t want to witness the complete collapse of the country’s international status.”
Lapid accused Netanyahu of isolating Israel by caving to extremists in his government and alienating allies. Instead, he laid out a formula for how the next prime minister would govern.
“If a minister in your government says a nuclear bomb should be dropped on Gaza, fire him. If a minister in your government says there are circumstances in which it is acceptable to starve the civilian population, fire him. If a minister stands over a large group of handcuffed activists lying on the floor of a detention facility, waving a flag and mocking them, fire him,” Lapid said.
He was referring, respectively, to controversial statements and actions by Heritage Minister Amichai Eliyahu, Finance Minister Betzalel Smotrich and National Security Minister Itamar Ben-Gvir, some of which have been used to fuel the claim that Israel is committing genocide against Palestinians in the war Hamas launched on Oct. 7, 2023 with deadly raids inside Israel.
Netanyahu’s mission comes at a perilous juncture in the U.S.-Israel relationship, and his own reputation. Trump’s approval ratings are at a low as the war appears to have generated victories for Iran, which now controls the Strait of Hormuz, the waterway critical to the passage of a fifth of the world’s petroleum. Inflation has skyrocketed, US allies are furious, and Americans in large majorities oppose the war, just as Trump is facing his own electoral test less than 100 days before the midterm elections.
Netanyahu is unpopular in the United States, and for the first time, Americans are more likely to favor Palestinians than Israelis. An Economist poll published Tuesday showed half of Americans supported Netanyahu’s arrest. Trump wants Israel to stay out of the war, crippling Israel’s ability to influence the outcome of the conflict that continues to loom on its border with Lebanon, where Hezbollah, Iran’s proxy, hopes to regain its strength.
Lapid’s audience here is mostly left of center: His host at the event was Daniel Shapiro, the Obama administration’s ambassador to Israel. A spokesman for Lapid said that other than his attendance at Graham’s funeral, his only public appearance on his trip to the United States this week would be with a group of Democratic senators.
The Atlantic Council is bipartisan, but its Republican component is made up mostly of the old-school believers in alliances that Trump has all but ousted from the party. Seated in the front row was Stephen Hadley, the national security advisor to former President George W. Bush, who is a board member of the Atlantic Council.
Lapid said reconciling with Democrats would be a priority in the next government, should his dream team emerge victorious: Bennett as prime minister, Lapid as foreign minister and Gadi Eisenkot as defense minister. Eisenkot, who has in recent polls surpassed Bennet and Netanyahu, obviously might have different ideas about who gets which job.
“Elizabeth Warren, John Ossoff and Tim Kaine are not the enemy,” he said, referring to Democratic senators from Massachusetts, Georgia and Virginia who have been critical of Israel’s conduct of the Gaza war, and who have voted to suspend defense assistance to Israel. “The Democratic Party is not the enemy.“
Bennett and then Lapid were rotating prime ministers during the last government’s eighteen months of tenure in 2021 and 2022, interrupting Netanyahu’s 12 year run launched in 2009. Netanyahu by then was already persona non grata among Democrats for his all-out campaign against President Barack Obama’s Iran policies.
Lapid, like others running against Netanyahu, appeared cowed by Netanyahu’s attempts to tar their past association with Mansour Abbas, the leader of the United Arab List. Bennet and Lapid made history by including the party in the governing coalition. That would not happen again, Lapid said, although garnering enough seats to govern is more daunting without the inclusion of Arab parties.
“I have a lot of conversations about this with Mansour Abbas, who seems to understand this better than some of my Jewish friends, the fact that maybe it’s time for a coalition that will be made of only of Zionist parties,” he said.
Lapid’s greater affinity to Democrats notwithstanding, he took shots at Netanyahu’s relationship with Trump – arguing that he was the better friend to the president’s Middle East agenda. He noted that last year he brought Trump’s 20-point plan for bringing peace to Gaza to a Knesset vote – and that Netanyahu and his coalition partners absented themselves from the Knesset rather than vote for it.
“I passed the 20-point plan, I did it just to bend Netanyahu’s arm into it,” he said. Netanyahu could not afford to back the plan because its provisions anticipating Palestinian self-governance might have cost him his right-wing coalition partners. ”So I got all the compliments from the American administration,” Lapid said. “It was fun.”
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2 Jewish-owned Toronto bagel shops hit with gunfire, vandalism
(JTA) — Locals lined up outside a Toronto bagel shop on Monday in a show of support after attacks on two outposts of the Jewish-owned chain, adding to a string of incidents facing Jewish businesses in the city.
Two locations of Kiva’s Bagel Bar, a fixture for Toronto Jews since it opened in 1979, were targeted late Saturday and early Sunday. Gunfire hit the windows of one storefront just an hour after another storefront was vandalized and its front glass shattered, according to the Toronto Police Service.
Police said their Hate Crime Unit was investigating, and they believed the same SUV may have been involved at both scenes. The bakeries were closed at the time and no injuries were reported.
Canadian Prime Minister Mark Carney said he was “appalled” by the attacks. “Jewish Canadians should be able to live, work, and worship free from fear, intimidation, and hate,” he said on X on Monday. “Canada’s government is absolute in our commitment to combatting the scourge of antisemitism.”
Toronto Mayor Olivia Chow added on X that the incidents were “vile and unacceptable” and said she “will always stand with Toronto’s Jewish community against antisemitism.”
Residents flocked to Kiva’s and sold out their bagels by 10:30 a.m. on Monday, according to the Centre for Israel and Jewish Affairs, an advocacy arm of the Jewish Federations of Canada. Resident Adrian Rocca, the founder of a local real estate company, posted a photo on LinkedIn of his employees lined up outside.
CIJA said the Canadians rallying around Kiva’s sent a message that “there are a lot of good people ready to take a stand against hate, intimidation, and violence.” The Jewish Telegraphic Agency reached out to Kiva’s for comment.
As police searched for suspects in the bagel shop attacks, a gunman opened fire on the U.S. Consulate in Toronto early Monday morning, setting off a high-speed chase and a manhunt. Police have not confirmed any connection between the gunfire at the consulate and at Kiva’s.
The shooting at the consulate marked the second in four months. Toronto police have arrested three people connected with the previous consulate attack, as well as several others accused of shooting at Jewish targets in the city in recent months. At a press conference last month, Police Chief Myron Demkiw identified a “broader pattern” between the shots fired at the consulate and at Toronto-area synagogues and Jewish schools over the past year.
“What we are dealing with in this case and in other unrelated incidences, including shootings at synagogues and Jewish schools, is a recurring and similar modus operandi — and that is criminals for hire,” said Demkiw. “Through encrypted messaging apps, young people are hired to carry out attacks against various targets, and in order to get paid, they’re required to film their attacks.”
Carney pledged in June to fight antisemitism through a new Ministerial Advisory Council on Rights, Equality, and Inclusion. In his speech at Toronto’s Holy Blossom Synagogue, he said that the country was “failing Jewish Canadians.” Two-thirds of Canada’s religion-motivated hate crimes last year were directed at Jewish Canadians, who make up only 1% of the population, Carney said.
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