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As ‘The Marvelous Mrs Maisel’ ends, will its Jewish legacy be more than a punchline?

(JTA) — After five seasons, 20 Emmy awards and plenty of Jewish jokes, “The Marvelous Mrs. Maisel” airs its final episode on Friday.

The lauded Amazon Prime show from Amy Sherman-Palladino has enveloped viewers in a shimmering, candy-colored version of New York during the late 1950s and early 1960s — a world in which “humor” has meant Jewish humor and “culture” has meant Jewish culture.

But as it comes to an end, the show’s Jewish legacy is still up for debate: Did its representation of Jews on mainstream TV make it a pioneer of the 2010s? Or did it do more harm than good in the battle for better representation, by reinforcing decades-old comedic tropes about Jews?

The comedy-drama followed the vivacious Midge Maisel (Rachel Brosnahan) on a journey from prim Upper West Side housewife — left in the lurch after her husband has an affair with his secretary — to ambitious, foul-mouthed comic fighting her way through the male-dominated standup comedy industry. Her New York Jewishness colored her jokes, her accent, her mannerisms and much of her daily life.

That’s because the whole landscape of the show was Jewish, from the well-to-do, acculturated intelligentsia (such as Midge’s parents) to the self-made garment factory owners (such as her in-laws). Even the radical Jewish comic Lenny Bruce, a countercultural icon of the midcentury, appeared as a recurring character who propels Midge’s success.

Henry Bial, a professor specializing in performance theory and Jewish popular culture at the University of Kansas, said the emergence of “The Marvelous Mrs. Maisel” in 2017 exemplified a shift to more overt portrayals of Jews on TV — especially on streaming services. Although Jewish characters featured in TV shows throughout the 20th century, such as “The Goldbergs” in the 1950s, “Rhoda” in the 1970s and “Seinfeld” in the 1990s, their Jewishness was often more coded than explicit. Network television, seeking to attract the majority of Americans coveted by advertisers, feared alienating audiences who couldn’t “relate” to ethnic and racial minorities.

“If there are only three things you can put on television at 8 o’clock on Tuesday night, then there’s a lot more incentive for networks and advertisers to stay close to the herd, because you’re competing for the same eyeballs,” said Bial. “But when people can watch whatever they want whenever they want, then it opens up for a much wider range of stories.”

Other shows such as “Transparent,” “Broad City” and “Crazy Ex-Girlfriend,” which debuted in 2014 and 2015, are often cited alongside “Mrs. Maisel” as part of a new wave of Jewish representation.

Riv-Ellen Prell, a professor emerita of American studies at the University of Minnesota, argued that Midge subverts the stereotype of the “Jewish American princess.” At the start of the show, she appears to embrace that image: She is financially dependent on her father and husband and obsessive about her appearance, measuring her body every day to ensure that she doesn’t gain weight. Despite living with her husband for years, she always curls her hair, does her makeup and spritzes herself with perfume before he wakes up.

“She looks for all the world like the fantasy of a Jewish American princess,” said Prell. “And yet she is more ambitious than imaginable, she is a brilliant comic who draws on her own life. You have Amy Sherman-Palladino inventing the anti-Jewish princess.”

Bial said that Midge’s relationship with her Jewishness defies another stereotype: That identity is not a source of neurosis or self-loathing, as it often appears to be in the male archetypes of Woody Allen and Larry David, or in Rachel Bloom’s “Crazy Ex-Girlfriend.” Through the spirited banter, the pointed exclamations of “oy,” the titillation over a rabbi coming for Yom Kippur break fast — Midge’s Jewishness is a source of comforting ritual, joy and celebration.

“She has anxieties and issues, but none of them are because she’s Jewish,” said Bial.

Some critics argue the show’s depiction of Jewish culture relies on shallow tropes. In a 2019 review, TV critic Paul Brownfield said “The Marvelous Mrs. Maisel” repurposed stereotypes to appear “retro chic.” He pointed to a consistent contrast between the Weissmans (the assimilated, cultured Jews of the Upper West Side) and the Maisels (the boorish, money-focused Jews of the Garment District), arguing that these superficial types replace an exploration of what the period was actually like for American Jews.

“However ‘Jewish’ Sherman-Palladino wants the show to be, ‘Maisel’ fails to grapple with the realities of the moment in Jewish American history it portrays,” Brownfield wrote. “Which is ultimately what leaves me queasy about its tone — the shtick, the stereotypes, the comforting self-parody.”

Meanwhile, Andy Samberg took a jab while co-hosting the 2019 Golden Globes with Sandra Oh. “It’s the show that makes audiences sit up and say, ‘Wait, is this antisemitic?’” he joked.

Tony Shalhoub and Marin Hinkle, shown in a synagogue scene, are two of the show’s non-Jewish actors. (Nicole Rivelli/Amazon Studios)

Others have criticized the show’s casting: Its titular heroine, her parents Abe and Rose Weissman (Tony Shalhoub and Marin Hinkle) and Lenny Bruce (Luke Kirby) are all played by non-Jews. A debate over the casting of non-Jewish actors in Jewish roles has heated up in recent years, taking aim not only at Brosnahan as Midge Maisel, but also at Felicity Jones as Ruth Bader Ginsberg in “On The Basis of Sex,” Helen Mirren as Golda Meir in “Golda” and Gaby Hoffmann and Jay Duplass as the Pfefferman siblings in “Transparent.” Comedian Sarah Silverman popularized the term “Jewface” to critique the trend.

“Watching a gentile actor portraying, like, a Jew-y Jew is just — agh — feels, like, embarrassing and cringey,” Silverman said on her podcast in 2021.

Midge’s rise as a comedian is interlocked with her ally and one-time fling, the fictionalized Lenny Bruce. His character has a softened glow in the show, but in reality, Bruce was branded a “sick comic” for his scathing satire that railed against conservatism, racism and moral hypocrisy. Between 1961 and 1964, he was charged with violating obscenity laws in San Francisco, Los Angeles, Chicago and New York, and he was deported from England. At his Los Angeles trial in 1963, Bruce was accused of using the Yiddish word “shmuck,” taken as an obscenity to mean “penis.” He incorporated the charge into his standup, explaining that the colloquial Jewish meaning of “schmuck” was “fool.”

Driven to pennilessness by relentless prosecution, police harassment and blacklisting from most clubs across the country, he died of a morphine overdose in 1966 at 40 years old. The real Lenny Bruce’s tragedy lends a shadow to the fictional Midge Maisel’s triumphs.

The United States that he struggled with until his death also looks comparatively rosy through the lens of “The Marvelous Mrs. Maisel,” whose protagonist battles misogyny but takes little interest in other societal evils — including still-rampant antisemitism. Some critics have noted that she is oblivious to segregated facilities when she tours with Black singer Shy Baldwin, then nearly outs him as gay during her set.

“‘Mrs. Maisel’ takes place in a supersaturated fantasy 1958 New York, one where antisemitism, racism, homophobia and even sexism are barely a whisper,” Rokhl Kafrissen wrote in 2018.

Reflecting on the criticism that had piled up by 2020, Sherman-Palladino and her husband Daniel Palladino, also an executive producer and a lead writer for the show, told the Jewish Telegraphic Agency that trying to appease every Jewish viewer was a futile exercise.

“We knew that if we show a Jewish family at temple — if we show them and talk about Yom Kippur and all those kinds of things — there are going to be people who are going to nitpick at specifics that maybe we didn’t get exactly right,” said Palladino, who is not Jewish. “But a lot of the feedback that we’ve gotten has been ‘Thank you. Thank you for leaning into it and showing Jews being Jewish, as opposed to just name checking them as Jewish.’”

Sherman-Palladino added: “[T]here are many different kinds of Jews! To say, ‘oh, Jewish stereotypes,’ well, what are you talking about? Because we have an educated Jew, we have a woman who was happy to be a mother, we have another woman striking out as a stand up comic, and, you know, Susie Myerson’s [Alex Borstein’s character] a Jew! We’ve got a broad range of Jews in there.”

However “The Marvelous Mrs. Maisel” is assessed in the future, it will remain significant for thrusting a new kind of Jewish heroine into the mainstream consciousness, said Bial.

“Because of its popularity, its longevity and frankly its quality, it’s going to be the example,” Bial said. “In the history of Jews and TV, this is going to be the chapter for the late 2010s and early 2020s — you have to mention ‘Mrs. Maisel.’ It is very clearly a landmark in Jewish representation, particularly for Jewish women.”


The post As ‘The Marvelous Mrs Maisel’ ends, will its Jewish legacy be more than a punchline? appeared first on Jewish Telegraphic Agency.

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Jews decry UK newspaper for appearing to justify attack on bakery founded by Israelis

(JTA) — A Guardian column that seemed to rationalize the targeting of a popular Israeli-founded bakery has ignited controversy in the British Jewish community.

The March 14 piece in the British daily, by sports and culture writer Jonathan Liew, came days after the newly opened north London branch of Gail’s was repeatedly vandalized, with its windows smashed and red paint and pro‑Palestinian slogans daubed on its doors.

The Board of Deputies of British Jews denounced the vandalism, saying that “targeting a business on the basis of alleged or perceived Israeli and or Jewish connections reflects a very worrying trend.”

Liew, meanwhile, described the bakery chain’s expansion into diverse neighborhoods as a form of “aggression,” implying that its presence near a Palestinian-owned cafe was inherently provocative.

Critics, including British Jewish media, communal leaders and online commentators, accused Liew of rationalizing an attack on a business they say is being targeted solely because of its founders’ Israeli heritage. Gail’s was founded in the 1990s as a wholesale bakery by Israeli baker Gail Mejia, who with an Israeli partner opened a storefront bakery in 2005. In 2021, the company, today with close to 200 stores, was acquired by the American investment firm Bain Capital.

“We are a British business with no specific connections to any country or government outside the UK,” a spokesperson for Gail’s told the Jewish News. “Our focus right now is on working with the authorities and making sure our people feel safe and supported.”

Although the Guardian piece acknowledges Bain’s ownership, it also notes allegations that the investment firm “invests heavily in military technology, including Israeli security companies.” As a result, wrote Liew, “its very presence 20 metres [65 feet] away from a small independent Palestinian cafe feels quietly symbolic, an act of heavy-handed high-street aggression.” High Street is the British equivalent of “Main Street.”

Pro-Palestinian demonstrators had protested the opening of the branch in the days before the vandalism.

A spokesperson for the Israeli embassy in the U.K. told The Daily Mail that Liew’s article was “an astonishing exercise in bigotry disguised as moral commentary.”

“Beneath its surface lies a familiar and ugly trope: the repackaging of anitsemitic prejudice in fashionable political language,” said Alex Grandler.

The debate, playing out in fiery messages on social media, has highlighted broader concerns about Jewish-owned businesses in Britain being cast as proxies in disputes over the Middle East. In 2025, the Community Security Trust, Britain’s main antisemitism watchdog, recorded 20 incidents involving vandalism at Jewish businesses and organizations.

“In the Guardian’s hall-of-mirrors morality, smashing up a shop because it was founded by Jews is just a touching little political tantrum,” Jewish News editor Richard Ferrer wrote in a column.

In the Guardian piece, Liew seemed to sympathize with the Palestinian-owned cafe in the neighborhood, Cafe Metro, for having been the frequent victim of “pro-Israel activists” who “regularly descend on it to slap stickers on its windows reading ‘Stop killing people’ and ‘One of these days you’ll thank us.’” At the same time, he referred to the window-smashing at Gail’s among the “small acts of petty symbolism” that grow out of Palestinian frustration with their failure to exert influence on the Israel-Palestine debate.

Hadley Freeman, a former columnist for the Jewish Chronicle who now writes a column for The Times, called out Liew for applying an apparent double standard.

“So let me get this straight,” she wrote on X. “1. Petty activism against a Palestinian-owned cafe is bad (agreed!) 2. But *violent* activism against a cafe that people associate (wrongly!) with Israel is justified and understandable.

“Update your rule book accordingly!” she added.

CAMERA UK, a media watchdog group that monitors coverage of Israel, said it had contacted the Guardian, asking if Liew’s column met its “editorial standards.”

“We know the answer, but are nonetheless hoping to see how they justify Liew’s latest defense of antisemitism,” CAMERA said in a statement.

A Guardian spokesperson did share a terse reply with The Daily Mail. “Complaints about Guardian journalism are considered by the internally independent readers’ editor under the Guardian’s editorial code and guidance,” the spokesperson said.

The controversy even reached across the Atlantic. “Good grief — Gail’s is just a bakery!” Patricia Heaton, the actress and conservative political activist, wrote on X. Heaton said she ”had no idea it had any connection to Israel or the Jewish people. But now I want to support it even more.”

Public defenses of the article have been limited, though some pro-Palestinian activists online argued that Liew was only describing the motivations of the protesters rather than endorsing vandalism.

Liew hasn’t responded to the criticism of his column, although he pinned the article to the top of his Bluesky social media account, with the message “the war at home.”

The post Jews decry UK newspaper for appearing to justify attack on bakery founded by Israelis appeared first on The Forward.

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Report: Israeli group quietly organized charter flights evacuating Palestinians from Gaza

(JTA) — An Israeli organization headed by a right-wing activist quietly arranged a series of charter flights that evacuated Palestinians from Gaza last year, according to an Associated Press investigation.

The organization, Ad Kan, a right-wing Israeli organization founded by Gilad Ach, an Israeli combat reservist and West Bank settler activist, coordinated the flights via another company called Al-Majd, which describes itself on its website as a humanitarian organization “supporting Palestinian lives.”

Among the evacuations facilitated by Ad Kan was a flight in May that transported nearly 60 Palestinians to Indonesia and other locations, as well as two flights in October and November that transported over 300 Palestinians to South Africa.

It was not clear who had planned or paid for the flights. South African Foreign Minister Ronald Lamola decried the evacuations as representing “a broader agenda to remove Palestinians from Palestine,” and an investigation was launched into one of the flight’s origins.

At the time, President Donald Trump had walked back his proposal to relocate the population in Gaza to other countries amid criticism, despite getting Israeli Prime Minister Benjamin Netanyahu’s endorsement.

The AP investigation found that Ach had stuck with Trump’s plan after the U.S. president dumped it, publishing a report detailing how he would implement the “voluntary exit.”

The newly revealed origins of the charter flights adds to a history of controversy surrounding small-scale efforts to evacuate Palestinians from Gaza. Last August, France suspended its effort to evacuate Palestinians after a woman who took part in the program was accused of making antisemitic comments online. The same month, the United States also suspended a program designed to give Palestinian medical care after the far-right Jewish influencer Laura Loomer called the effort a “national security threat.”

Several of the passengers on the South Africa flights told the Associated Press that they were unaware of who was behind the flights, but said they did not care and were more concerned with leaving the besieged territory. (Six Palestinians who spoke to the outlet said they paid up to $2,000 per person for the transportation.)

“There was famine, and we had no options. My children were almost killed,” said a 37-year-old Palestinian who arrived in South Africa in November. “Death and destruction was everywhere, all day, for two years, and nobody came to the rescue.”

In a statement to the Associated Press, Ach rejected South Africa’s allegations that the evacuations amounted to ethnic cleansing and decried the “profound hypocrisy” of countries unwilling to accept Palestinian refugees.

“Their continued presence in Gaza, under dire conditions, serves as a tool to pressure Israel internationally and allows Hamas to maintain its rule over this suffering population,” Ach said.

While it was unclear if Ach had coordinated with the Israeli government to facilitate the evacuations, Muayad Saidam, a Palestinian identified on the group’s website as its Gaza humanitarian project manager, told the outlet that travel arrangements for Palestinians must be made with Israeli authorities.

The post Report: Israeli group quietly organized charter flights evacuating Palestinians from Gaza appeared first on The Forward.

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Illinois primary pits Jewish candidate with deep Israel ties against AIPAC spending

Daniel Biss might seem like the kind of candidate the American Israel Public Affairs Committee could live with. The two-term Evanston mayor grew up partly in Israel, where his family spent summers. His mother is Israeli. He speaks Hebrew. And in his political career, he regularly engaged with pro-Israel groups, including AIPAC.

But with voters going to the polls Tuesday in Illinois for a closely watched Democratic congressional primary, Biss, 48, finds himself in the unusual position of defending himself against nearly $6 million in spending from an AIPAC-aligned super PAC. His district includes Evanston and Chicago’s North Shore suburbs, with one of the largest Jewish populations in the Midwest and a history of Jewish representation. An estimated 11% of the electorate is Jewish.

Speaking with the Forward, Biss acknowledged that the barrage of negative ads has been unpleasant. But he said the outside spending has become central to his campaign, as he seeks to highlight who is behind the attacks. Once voters learn about AIPAC’s role, he said, “they are repelled.”

Biss is the latest target of the major Israel lobby group’s campaign to eliminate candidates for Congress who have substantial engagement on Israel aimed at taking a more moderate path for U.S. policy — even if that means helping get far-left candidates who denounce Israel nominated instead.

That’s what happened in AIPAC’s first intervention in Democratic primaries this year, in a New Jersey special election for a House seat. There, progressive candidate Analilia Mejia — who described Israel’s military campaign in Gaza as a genocide — prevailed after an AIPAC-associated super PAC spent more than $2 million targeting former Democratic Rep. Tom Malinowski.

Elect Chicago Women, a super PAC aligned with AIPAC, has invested more than $5.7 million in attacking Biss and boosting State Sen. Laura Fine, who is also Jewish.

Recent polling, however, showed the spending has not necessarily reshaped the race in Fine’s favor. Kat Abughazaleh, a young Palestinian-American progressive candidate, has risen to second place in recent weeks. She is backed by Justice Democrats and a newer pro-Palestinian political group called Peace, Accountability, Leadership PAC. Her surge has fueled concerns among some Democrats that the race could produce another member of the progressive “Squad” in Congress and make it harder to win the general election.

Biss had tried to get into AIPAC’s good graces. He acknowledged that he had previously engaged with local AIPAC representatives in “good faith,” even submitting a position paper outlining his views on Israel. But he now believes the organization’s approach has become too inflexible to allow for meaningful dialogue.

He called “absurd” AIPAC’s stance opposing any conditions on U.S. military aid to Israel. “And then try to enforce it with millions of dollars of dark money, is certainly bad for democracy and bad for our politics here in America,” Biss added.

Biss said he supports a pair of measures that would restrict certain offensive arms sales to Israel and increase oversight of Israel’s policies in the occupied West Bank and in Gaza. Current Rep. Jan Schakowsky, who is Jewish and has held the seat for nearly three decades, is a co-sponsor of both the Block the Bombs Act and the Ceasefire Compliance Act.

Biss’ views on Israel are shaped in part by his own family’s history. All four of his grandparents were born in Europe. His father’s parents fled Nazi-era Europe in the late 1930s, settling in Decatur, Illinois, where his grandfather established a medical practice.

His mother’s family had a more harrowing journey. Ethnic Hungarians living in what was then Romanian-controlled Transylvania, they were deported to Auschwitz in 1944. Biss’ grandmother, her sister and one brother survived, while her parents and two other siblings were killed. After the war, the surviving members of the family returned to their hometown before immigrating to Israel, where Biss’ mother was raised. Much of his extended family still lives there today.

He said he visited Israel nearly every year from childhood through his early adulthood and speaks Hebrew, which he learned as a child from his mother.

“My connection to Israel is very deep, real and personal,” Biss said. “This is not some political position I take for a questionnaire.”

At the same time, he said, his Jewish upbringing also shaped how he thinks about the Israeli-Palestinian conflict.

If elected to Congress, Biss said, he would push the United States to bring diplomatic and economic pressure to bear on Israel, measures backed by J Street, a more liberal alternative to AIPAC. “I think that it’s important to have people in Congress who advocate for that kind of position, from a standpoint of supporting Israel’s right to exist as a Jewish democratic state, understanding Israel’s need to defend itself, and advocating for a vision of Israeli defense and security that is not inconsistent with basic humanitarian principles, and with the Jewish values of treating every life as equally sacred,” he said.

Steve Sheffey, a longtime Chicago Democratic activist who writes an insider politics newsletter, said that AIPAC’s attacks on Biss seem perplexing — until understood as targeting someone who poses a threat to uncritical U.S. backing. “Biss’ background on Israel is so much deeper and more extensive than almost any member of Congress in either party,” Sheffey said. “When Daniel Biss says something about Israel, it comes with authority.”

Sheffey suggested that independent thinking may be exactly what worries AIPAC.

“AIPAC sees me as a threat because they know that in Congress, I can’t be dismissed,” Biss said in a recent statement.

More districts, more division

The contest is not the only Illinois primary where hardline Israel advocacy groups are playing a major role.

In the 2nd District, a crowded race to replace Rep. Robin Kelly — who is running for the U.S. Senate — has drawn attention after Schakowsky withdrew her endorsement of Cook County Commissioner Donna Miller over her ties to AIPAC-aligned donors. One of Miller’s chief rivals is State Sen. Robert Peters, a Black Jew who has been endorsed by Vermont Sen. Bernie Sanders, accused Israel of genocide and signed on to the Block the Bombs Act. Peters wrote in an op-ed for the Forward that AIPAC’s opposition to him is driven by concern that outspoken Jewish critics of Israeli policy like himself will prompt “others who may have been nervously hanging back…feel like they can take bolder action as well.”

In the crowded race to replace retiring Rep. Danny Davis in the 7th District, the campaign of Chicago City Treasurer Melissa Conyears-Ervin has received about $5 million in spending from AIPAC’s United Democracy Project and an endorsement from Democratic Majority for Israel. Jason Friedman, who is Jewish and previously got AIPAC support, has been “approved” in the primary by J Street.

AIPAC is also boosting former Rep. Melissa Bean, vying to replace incumbent Rep. Raja Krishnamoorthi, who is running in a Senate primary. Elect Chicago Women spent $3.9 in the race. Bean’s campaign also received more than $400,000 in donations from AIPAC donors. Her chief rival is Junaid Ahmed, a critic of Israel who supports an arms embargo on the Jewish state. Chicago Progressive Partnership, a group that shares vendors and donors with other AIPAC-affiliated PACs, aired an attack ad against Ahmed, attacking his personal wealth and investments in Tesla.

In an email to its supporters, AIPAC attempted to frame the races as a fight against potential “Squad” members. It listed Abughazaleh, Peters and Ahmed, along with an additional three progressive lower-tier candidates, as people with “dangerous visions for America,” who need to be stopped. “The pro-Israel community is taking the political fight to them, and we are not backing down,” Jake Braunstein, AIPAC senior director, wrote.

Biss, the candidate most heavily targeted by AIPAC-aligned spending, was not mentioned.

“AIPAC is backing a candidate who has almost no chance of winning,” Sheffey said, referring to Fine.

Joe Rubin, a Democratic commentator and foreign policy expert, said the Biss-Fine-Abughazaleh race differs from AIPAC’s earlier intervention in New Jersey in ways that could prove more embarrassing for the group. In the New Jersey election, AIPAC sought to defeat Malinowski without backing a clear favorite and was willing to take that risk. In Illinois, however, the group is investing heavily to elect Fine — so far unsuccessfully.

“I don’t believe AIPAC is necessarily heartbroken” if they empower a far-left candidate, Rubin said. “But I do think that they’re trying to defeat who they feel will be a very strong opponent.”

The post Illinois primary pits Jewish candidate with deep Israel ties against AIPAC spending appeared first on The Forward.

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