Uncategorized
At a live event with Netflix’s ‘Jewish Matchmaking,’ fans of the show find their people
(New York Jewish Week) — Aleeza Ben Shalom, star of the Netflix hit “Jewish Matchmaking,” stood in the middle of a tight circle of fans — both men and women, young and old — doling out dating advice. Maintaining the same warmth she displays on her TV show, Ben Shalom spoke to as many people as she could as mothers pushed their daughters to the front of the line, single women hung on her every word and superfans asked for hugs and selfies.
Ben Shalom, who lives in Israel, was in New York on Wednesday night to make an appearance at a promotional, sold-out event for the series as well as her book, “Get Real, Get Married.” Some 200 people filled the auditorium at The Town School on the Upper East Side, having paid $54 for a ticket (or $72 if they wanted to attend the VIP meet-and-greet beforehand).
“Thanks everybody for watching the show — you watched the show right? We can’t get a season two unless you watched all the episodes,” Ben Shalom quipped as she greeted the crowd from the auditorium’s stage.
A dating reality show, “Jewish Matchmaking” premiered on Netflix on May 3 to much fanfare. Created by the same team behind the streaming service’s hit “Indian Matchmaking,” “Jewish Matchmaking” spotlights a diverse group of Jews who are looking for love in Israel and across the United States. Viewers watch as Ben Shalom tries to set folks up with their bashert — soulmate — and explains Yiddish/Hebrew words and Jewish customs while doling out gentle, sensible dating advice.
In a short time, the eight-episode series has developed a loyal fan base, while reviewers have called “Jewish Matchmaking” “smart and sweet.”
As for the reason for the show’s success, “There’s everything from the girl that doesn’t want to marry someone that eats bacon, to someone like me who wants someone that prays three times a day in shul,” Brooklynite Fay Brezel, one of the show’s Orthodox stars, told the New York Jewish Week. “I think that’s what people really love about the show: It makes everybody proud to be Jewish no matter where you are with it.”
On Wednesday, Ben Shalom and Brezel were joined onstage by several other members of the cast, including Shaya Rosenberg, whom Brezel briefly dated on the show, as well as Miami resident and eyebrow expert Dani Bergman; Sephardic event organizer David Behar of Miami; Los Angeles-based “unicorn” Harmonie Krieger; outdoorsy Noah Dreyfus of Denver (and Jackson Hole) and Chicago musician Stuart Chaseman.
Aleeza Ben Shalom, fifth from left, with cast members from her hit Netflix show “Jewish Matchmaking,” on stage at The Town School, May 17, 2023. (Julia Gergely)
As for the audience, it skewed female — though like the cast of the show, they represented a diverse cross-section of Jews, including Sephardic, Israeli and Ashkenazi, as well as Reform, haredi Orthodox and everything in between.
Attendees’ reasons for buying a ticket to the event were just as varied. One woman, who wished to remain anonymous, said she came to the event because the show moved her so much. “I am not a reality TV person at all,” she said. “I just felt so inspired by the show. Aleeza was such a warm, positive presence to see on Netflix, and she gave me so much hope for myself that I’ll be able to find someone and so much hope for the Jewish people.”
And yet the woman, who lives in New York, said she also hoped to ask Ben Shalom for dating advice.
Others came to meet and praise their favorite cast members. “I have never felt more validated in my life,” one viewer gushed to Bergman. (Bergman, for her part, told the New York Jewish Week that hearing such sentiments has been the best and most unexpected part of the show.)
More than a few single women were sent to the event at the behest of their worried Jewish parents. “I’m young, I’m 24, I have a lot of great things going on in my life,” said Yael Chanukov, a Manhattan-based actress who recently appeared in two episodes of “The Marvelous Mrs. Maisel. “But my parents are so concerned about me finding someone. They bought me the ticket, sent me the email confirmation and said I had to ask Aleeza for advice.”
Chanukov came solo, though she said she would have brought her roommate if she had been in town. “I really loved the show, so I am happy to be here regardless,” she added.
Another woman who wished to remain anonymous said that her parents in Long Island watched the show and immediately bought her tickets to the event, telling her she had to talk to Ben Shalom about her dating life. “I had nothing going on tonight and I live nearby. I’m single, so I figured, why not?” she shrugged. “Anything could help.”
As for the advice Ben Shalom gave her? “She told me to stay open and stay hopeful,” the woman said.
Sacha-Aviva Sellam, 30, came because she was inspired by the diversity of Jewish experiences on the show. “I loved the show and found it very relatable,” Selam, who is of North African descent, told the New York Jewish Week. “[Ben Shalom] had a sensibility for all Jews, and Netflix was careful to include and uplift everyone — not just the ultra-Orthodox or the stereotypical ‘bagels and lox’ Jewish experience, which is not me.”
“I’m not here specifically because I’m single, but would I like it very much if I happened to meet someone here somehow? Of course,” she joked.
During the event, guests got to hear from the cast about their favorite parts of the show — for Brezel, it has been messages to her that people have become more observant after watching. “When was the last time that you heard somebody say that they are going to be more careful with mitzvot after watching something on Netflix?” she said. “I don’t think that’s ever happened.”
Behind-the-scenes details that weren’t filmed or didn’t make the final cut were also shared — like Krieger’s vulnerable, late-night calls with Ben Shalom; Dreyfus taking Ben Shalom on a six-mile hike in Jackson Hole; Brezel’s mother baking the production team cookies in Brooklyn, and Ben Shalom helping Bergman hang a mezuzah on the doorpost of her Miami home.
During a Q&A session, everything was on the table. One man jokingly asked Bergman to rate his eyebrows — she gave him a solid 7.5. A young woman of Orthodox background asked Brezel how to be more vulnerable with matchmakers. The answer? It’s not necessary, Brezel responded, unless they are someone with whom you have a genuine connection — like Ben Shalom.
Of course, Ben Shalom delivered on what had brought so many there that evening: She shared her best dating tips, including that connection starts the moment you walk in the room — so present your best self inside and outside. She even brought some audience members on the stage for live matchmaking. Four volunteers from the audience — all women — were invited on stage; other audience members asked questions about their lives and dating preferences. After a few rounds of questions, Ben Shalom asked if anyone in the room knew of a good match — and, Jewish geography being what it is, four women headed into the evening with the contact information of three or four potential dates.
“I didn’t think I’d have so much fun during this experience — I feel like I’m more of like a type-A personality but [“Jewish Matchmaking”] really brought out my fun side,” Brezel, who brought friends and family friends to the event, told the New York Jewish Week. “Everywhere I go people are stopping me and asking for selfies. It’s such a crazy experience.”
—
The post At a live event with Netflix’s ‘Jewish Matchmaking,’ fans of the show find their people appeared first on Jewish Telegraphic Agency.
Uncategorized
Why the Super Bowl antisemitism ad uses a familiar slur
To the editors:
The sticky note cruelly slapped on a high school student’s backpack didn’t have to say “Dirty Jew.”
It could have been any one of dozens of other antisemitic slurs, and believe me, throughout my life and current line of work, I’ve seen and heard them all. At the Blue Square Alliance Against Hate, our Command Center closely tracks the spread of antisemitism online, in all its pernicious forms.
In his piece for the Forward about our new Super Bowl ad, PJ Grisar argues that the ad misses the mark by using “Dirty Jew,” characterizing it as old-fashioned and out of touch with the heavily coded, meme-driven ways students typically express antisemitism today.
We’ve seen all of those slurs gaining traction among younger people that Grisar gave as examples of how kids hate today.
But we didn’t pull “Dirty Jew” out of the history books. In creating the ad, the Blue Square Alliance made a conscious decision to follow the research. Our decisions are based on data, from the one billion social media posts we analyze daily, to our semi-annual 7,000-participant survey on American sentiment toward Jews and antisemitism, to our multi-stage audience testing that is foundational to our creative development.
Here’s the hard data: With nearly 500 million social media impressions since 2023, “Dirty Jew” is a slur that has managed to penetrate all corners of American discourse. Worse yet, its usage online has increased by 174% in the past three years, growing at a significantly higher rate than other slurs. And sadly, the last few years have seen more than a few disturbing and real incidents of the scenario in the ad play out in real life. In U.S. high schools. Right now. Not 1950.
This data-guided approach drove our selection of “Dirty Jew” among all the possible antisemitic slurs as the one to appear on the sticky note. Even though at first glance this phraseology may seem dated, it’s actually timeless and ubiquitous — scarily — and is even outpacing other slurs in frequency of use.
So, whether you’re a Boomer, Millennial or Gen Z, there’s no subtlety to what this ad is showing you: this is antisemitism, pure and simple. And, as Grisar acknowledges in his piece, the challenge of storytelling within a 30-second ad window requires a clear, unambiguous message. In that short time, clarity beats complexity.
It was also important to us to use the high school setting and focus our ad on a younger demographic because that is where we have seen the most concerning trends in antisemitism data. Our most recent survey data shows that Gen Z is three times more likely to witness antisemitism than older generations, and yet nearly twice as likely to say it is not a problem.
At the heart of this campaign is Blue Square Alliance’s dedication to addressing another data point: more than 100 million Americans say they are unengaged in the collective effort to stand up against anti-Jewish hate. We have spent the past few years closely studying this segment, and our surveys show that unengaged Americans often don’t know Jewish Americans, they aren’t familiar with antisemitism (their news feeds and social feeds don’t share the awful stories that we all know too well), and they don’t think antisemitism is a significant problem. Importantly, they don’t feel personal or societal pressure to be an ally.
That’s exactly why we’re using the Super Bowl — a cultural touchstone for the entire country — to raise awareness and model allyship. We test all of our ads, including “Sticky Note” and our earlier ads like “Tony,” specifically with this target audience. What we’re seeing is promising.
Among the unengaged, exposure to our messaging measurably shifts attitudes: viewers become 36% more familiar with recent antisemitic incidents and 41% more likely to see antisemitism as a major problem in the United States. And the impact doesn’t stop at awareness — it moves people to act. After seeing our ads, unengaged viewers are 27% more likely to say they would speak up when they witness antisemitism.
And our work to cultivate allies extends far beyond the television screen. We complement our social media, outdoor and audio campaigns with on-the-ground bridge-building to strengthen connections with Americans across communities and reach those who have not yet been meaningfully involved in this issue. Over the past year, we’ve expanded our programs to bring more people into the conversation, like our partnership with UNCF and Hillel International, now on a 14-stop “Unity Dinner” tour, to connect Black and Jewish students on campuses nationwide. And last fall, we joined with the Appeal of Conscience Foundation to launch “Stand Up Sunday,” an interfaith effort that mobilized hundreds of thousands of congregants across the nation to reject antisemitism and all faith-based hate.
Our founder, Robert Kraft, created the Blue Square Alliance Against Hate in 2019 because he recognized that reversing the rise in antisemitism would require both awareness and empathy.
With “Sticky Note,” we’re showing what it means to be an upstander and giving Americans a clear, accessible way to step off the sidelines. We won’t simply win over the unengaged through displays of toughness and bravado alone, as some people have suggested. To reach the unengaged majority, you have to meet them where they are — not where we, as a deeply committed Jewish community, already stand.
The post Why the Super Bowl antisemitism ad uses a familiar slur appeared first on The Forward.
Uncategorized
Amid Iran Standoff, Witkoff and Kushner Pose Aboard USS Abraham Lincoln Aircraft Carrier
Steve Witkoff (R) aboard the aircraft carrier Lincoln. Photo via i24 / social media used in accordance with Clause 27a of the Copyright Law
i24 News – Special US envoys Steve Witkoff and Jared Kushner visited on Saturday the USS Abraham Lincoln aircraft carrier.
The duo, who led the US in the indirect nuclear talks with Iran on Friday, visited the aircraft carrier at the invitation of US Central Command chief, Adm. Brad Cooper.
The carrier arrived in the region last week as part of a US “armada” amid rising tensions with the Islamic regime of Iran. It is stationed in the Arabian Sea.
The visit came hours after US President Donald Trump stated that while the talks went well, “But I think Iran looks like they want to make a deal very badly, as they should. Last time, they decided maybe not to do it, but I think they probably feel differently. We’ll see what the deal is. It’ll be different than last time. And we have a big armada. We have a big fleet heading in that direction. It’ll be there pretty soon. So we’ll see how that works out.”
Uncategorized
Pentagon Says It Will Cut Academic Ties With Harvard University
U.S. Defense Secretary Pete Hegseth arrives to administer the oath to U.S. Army National Guard soldiers during a re-enlistment ceremony at the base of the Washington Monument in Washington, D.C., U.S., February 6, 2026. REUTERS/Jonathan Ernst
Pentagon chief Pete Hegseth said on Friday his department was ending professional military education, fellowships, and certificate programs with Harvard University, marking the Trump administration’s latest escalation against the school.
President Donald Trump’s administration has cracked down on top US universities, including Harvard, over a range of issues such as pro-Palestinian protests against US ally Israel’s assault on Gaza, diversity programs, transgender policies and climate initiatives.
“Starting now and beginning in the 2026-27 school year, I am discontinuing all graduate level Professional Military Education (PME), all fellowships and certificate programs between Harvard University and the War Department for active duty service members,” Hegseth, who himself holds a master’s degree in public policy from the Harvard Kennedy School, said on X.
The policy will apply to service members enrolling in future programs while those currently enrolled will be allowed to finish their courses, Hegseth said.
He also added that the Pentagon will evaluate similar relationships with other universities in the coming weeks.
Rights advocates have raised free speech, academic freedom and due process concerns over the government’s actions against universities.
A Harvard spokesperson directed Reuters to a page on the history of the university’s ties with the US military that says Harvard has played a “significant role” in America’s military traditions since the nation’s founding.
TRUMP-HARVARD TENSIONS CONTINUE
The university has previously sued the Trump administration over the government’s attempt to freeze federal funding.
Hegseth accused Harvard of “hate America activism,” also calling the university antisemitic in a reference to pro-Palestinian protests.
Protesters, including some Jewish groups, say the government wrongly equates criticism of Israel’s assault on Gaza with antisemitism and advocacy for Palestinian rights with support for extremism.
Harvard has condemned discrimination on campus. Its antisemitism and Islamophobia task forces found last year that Jews and Muslims faced bigotry after the start of Israel’s war in Gaza following an October 2023 Hamas attack.
Trump’s attempts to freeze federal funds for Harvard have faced legal resistance and the two sides have failed to reach a deal thus far.
Trump said this week his administration was seeking $1 billion from Harvard to settle probes into school policies.
Some Ivy League schools have reached agreements with the Trump administration and accepted certain government demands. Columbia University has agreed to pay more than $220 million to the government while Brown University has agreed to pay $50 million to support local workforce development.