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At a live event with Netflix’s ‘Jewish Matchmaking,’ fans of the show find their people
(New York Jewish Week) — Aleeza Ben Shalom, star of the Netflix hit “Jewish Matchmaking,” stood in the middle of a tight circle of fans — both men and women, young and old — doling out dating advice. Maintaining the same warmth she displays on her TV show, Ben Shalom spoke to as many people as she could as mothers pushed their daughters to the front of the line, single women hung on her every word and superfans asked for hugs and selfies.
Ben Shalom, who lives in Israel, was in New York on Wednesday night to make an appearance at a promotional, sold-out event for the series as well as her book, “Get Real, Get Married.” Some 200 people filled the auditorium at The Town School on the Upper East Side, having paid $54 for a ticket (or $72 if they wanted to attend the VIP meet-and-greet beforehand).
“Thanks everybody for watching the show — you watched the show right? We can’t get a season two unless you watched all the episodes,” Ben Shalom quipped as she greeted the crowd from the auditorium’s stage.
A dating reality show, “Jewish Matchmaking” premiered on Netflix on May 3 to much fanfare. Created by the same team behind the streaming service’s hit “Indian Matchmaking,” “Jewish Matchmaking” spotlights a diverse group of Jews who are looking for love in Israel and across the United States. Viewers watch as Ben Shalom tries to set folks up with their bashert — soulmate — and explains Yiddish/Hebrew words and Jewish customs while doling out gentle, sensible dating advice.
In a short time, the eight-episode series has developed a loyal fan base, while reviewers have called “Jewish Matchmaking” “smart and sweet.”
As for the reason for the show’s success, “There’s everything from the girl that doesn’t want to marry someone that eats bacon, to someone like me who wants someone that prays three times a day in shul,” Brooklynite Fay Brezel, one of the show’s Orthodox stars, told the New York Jewish Week. “I think that’s what people really love about the show: It makes everybody proud to be Jewish no matter where you are with it.”
On Wednesday, Ben Shalom and Brezel were joined onstage by several other members of the cast, including Shaya Rosenberg, whom Brezel briefly dated on the show, as well as Miami resident and eyebrow expert Dani Bergman; Sephardic event organizer David Behar of Miami; Los Angeles-based “unicorn” Harmonie Krieger; outdoorsy Noah Dreyfus of Denver (and Jackson Hole) and Chicago musician Stuart Chaseman.
Aleeza Ben Shalom, fifth from left, with cast members from her hit Netflix show “Jewish Matchmaking,” on stage at The Town School, May 17, 2023. (Julia Gergely)
As for the audience, it skewed female — though like the cast of the show, they represented a diverse cross-section of Jews, including Sephardic, Israeli and Ashkenazi, as well as Reform, haredi Orthodox and everything in between.
Attendees’ reasons for buying a ticket to the event were just as varied. One woman, who wished to remain anonymous, said she came to the event because the show moved her so much. “I am not a reality TV person at all,” she said. “I just felt so inspired by the show. Aleeza was such a warm, positive presence to see on Netflix, and she gave me so much hope for myself that I’ll be able to find someone and so much hope for the Jewish people.”
And yet the woman, who lives in New York, said she also hoped to ask Ben Shalom for dating advice.
Others came to meet and praise their favorite cast members. “I have never felt more validated in my life,” one viewer gushed to Bergman. (Bergman, for her part, told the New York Jewish Week that hearing such sentiments has been the best and most unexpected part of the show.)
More than a few single women were sent to the event at the behest of their worried Jewish parents. “I’m young, I’m 24, I have a lot of great things going on in my life,” said Yael Chanukov, a Manhattan-based actress who recently appeared in two episodes of “The Marvelous Mrs. Maisel. “But my parents are so concerned about me finding someone. They bought me the ticket, sent me the email confirmation and said I had to ask Aleeza for advice.”
Chanukov came solo, though she said she would have brought her roommate if she had been in town. “I really loved the show, so I am happy to be here regardless,” she added.
Another woman who wished to remain anonymous said that her parents in Long Island watched the show and immediately bought her tickets to the event, telling her she had to talk to Ben Shalom about her dating life. “I had nothing going on tonight and I live nearby. I’m single, so I figured, why not?” she shrugged. “Anything could help.”
As for the advice Ben Shalom gave her? “She told me to stay open and stay hopeful,” the woman said.
Sacha-Aviva Sellam, 30, came because she was inspired by the diversity of Jewish experiences on the show. “I loved the show and found it very relatable,” Selam, who is of North African descent, told the New York Jewish Week. “[Ben Shalom] had a sensibility for all Jews, and Netflix was careful to include and uplift everyone — not just the ultra-Orthodox or the stereotypical ‘bagels and lox’ Jewish experience, which is not me.”
“I’m not here specifically because I’m single, but would I like it very much if I happened to meet someone here somehow? Of course,” she joked.
During the event, guests got to hear from the cast about their favorite parts of the show — for Brezel, it has been messages to her that people have become more observant after watching. “When was the last time that you heard somebody say that they are going to be more careful with mitzvot after watching something on Netflix?” she said. “I don’t think that’s ever happened.”
Behind-the-scenes details that weren’t filmed or didn’t make the final cut were also shared — like Krieger’s vulnerable, late-night calls with Ben Shalom; Dreyfus taking Ben Shalom on a six-mile hike in Jackson Hole; Brezel’s mother baking the production team cookies in Brooklyn, and Ben Shalom helping Bergman hang a mezuzah on the doorpost of her Miami home.
During a Q&A session, everything was on the table. One man jokingly asked Bergman to rate his eyebrows — she gave him a solid 7.5. A young woman of Orthodox background asked Brezel how to be more vulnerable with matchmakers. The answer? It’s not necessary, Brezel responded, unless they are someone with whom you have a genuine connection — like Ben Shalom.
Of course, Ben Shalom delivered on what had brought so many there that evening: She shared her best dating tips, including that connection starts the moment you walk in the room — so present your best self inside and outside. She even brought some audience members on the stage for live matchmaking. Four volunteers from the audience — all women — were invited on stage; other audience members asked questions about their lives and dating preferences. After a few rounds of questions, Ben Shalom asked if anyone in the room knew of a good match — and, Jewish geography being what it is, four women headed into the evening with the contact information of three or four potential dates.
“I didn’t think I’d have so much fun during this experience — I feel like I’m more of like a type-A personality but [“Jewish Matchmaking”] really brought out my fun side,” Brezel, who brought friends and family friends to the event, told the New York Jewish Week. “Everywhere I go people are stopping me and asking for selfies. It’s such a crazy experience.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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