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Brooklyn gyms have an answer to antisemitism: teaching Jews to fight back
(New York Jewish Week) — Emanuel Landsman, a Lubavitch father of five who lives in Crown Heights, found the recent rise in antisemitic attacks to be very concerning. But instead of being afraid, he decided to learn how to fight.
Over the past three years, Landsman has become proficient in the Israeli martial art known as Krav Maga (literally, “close combat”). “I’m a visibly Jewish man,” Landsman told the New York Jewish Week. “I came to train because of all the antisemitic attacks and what was going on around us. I would get hollered at by cars driving by. My kid came home and said others were walking down the street and yelling at him.”
Recently, high-intensity self-defense classes have been popping up in Jewish neighborhoods in Brooklyn, specifically in response to street attacks on Orthodox residents. Last week, an analysis of NYPD data by the Times of Israel showed that antisemitic incidents in New York City have doubled over the past two years.
Landsman learned to fight with a training program called Legion, which has previously held Krav Maga classes in Manhattan and Connecticut. Next month, Legion is making its first post-pandemic expansion to Brooklyn; weekly classes will take place at the Beth-El Jewish Center, a synagogue in Flatbush.
“It’s not a requirement to join our class, but the majority of our members are Jewish,” Legion’s president and former Israeli Defense Forces soldier Corey Feldman told the New York Jewish Week. “Our logo is a Jewish star. It’s pretty obvious who we are and what we stand for.”
Jews are attacked because we’re seen as vulnerable targets. Join Legion Self Defense & send a message to criminals: “you can no longer attack me & expect me not to defend myself.” I had the opportunity to participate in the program for 2.5 years, & acquired life changing skills. pic.twitter.com/bOnAbnwbPF
— Councilwoman Inna Vernikov (@InnaVernikov) January 8, 2023
Feldman added that he is seeing more of a demand for these classes, which include separate classes for men and women, and a mixed class as well. “We already have 40 people in New York City, with many more that wanted to join, but we didn’t have room to accommodate.” Feldman said, adding that as antisemitic attacks on Jews increase, people are “aware of the need for this.”
“We believe that the best way to confront that is deterrence,” Feldman said. “We want to make sure you’re going to think twice before you start pushing that guy on the subway who is wearing a kippah.”
In Legion classes, members work up a sweat through a mix of high-intensity workouts that include punching, kicking, grappling and other forms of martial arts.
The new Legion classes in Brooklyn will be held in City Council member Inna Vernikov’s district, which encompasses parts of Brighton Beach, Sheepshead Bay and Midwood. She told the New York Jewish Week that she’s “very involved” with Legion; she has taken Legion classes herself and said she is working to provide discretionary funding from her district office this year, although she declined to discuss specifics.
“It’s extremely important that every single Jew, especially visibly Orthodox Jews, do this,” Vernikov said. “I’ve seen small, petite women train and gain life-changing skills. You develop an attitude and a confidence that if you walk down the street and use the skills properly, the attacker will avoid you.”
Another Krav Maga program serving Brooklyn Jews is Guardian Self Defense, which was started by Joe Richards, a Jew from Long Island. In 2019, he rented out a room in a Crown Heights yeshiva to teach members of the local community how to fight.
“Across the hall they were having a bar mitzvah,” Richards told the New York Jewish Week. “And then there was us training. We ran these 45 guys hard and pushed them.”
Since then, Richards said he now teaches hundreds of Jewish students through his program. In Crown Heights, he runs three weekly classes for the Lubavitch community in space rented at the local outpost of the gym chain Crunch. GSD also has other locations in Manhattan, Long Island and Florida.
Richards said he started his Brooklyn classes after seeing videos of attacks on people wearing the distinct dress of Orthodox Jews. “Let me bring the training to the area where this is happening,” Richards said. “There were no freaking gyms there. I went into the community and recruited them [students]. And now the people [students] are doing all the recruiting because it’s so popular.”
Members of Shomrim, a neighborhood watch organization in the Orthodox community, are using Krav Maga training to learn how to defend themselves in the field.
Crown Heights Shomrim member Ben Cousin, who trains regularly with GSD, told the New York Jewish Week that “ordinary people” are now learning how to fight in his community through these programs. “They have been victims of antisemitic attacks,” Cousin said. “Some of them have seen it, they feel it, but they are joining because they feel they have to stand up for themselves.”
A Guardian Self Defense fighting class in Crown Heights. (Courtesy)
Cousin spoke about how the GSD teaches “de-escalation” tactics, and is not just about fighting. He told a story about when he was on patrol with Shomrim and his team confronted a man after a robbery. “He pushed me,” Cousin said. “Instead of pushing him back, I said, ‘I don’t want to fight you.’ I calmed him down. I apologized. That comes from the training — I don’t want to fight, but I’m ready, just in case.”
“This is a last resort program,” he added. “If you put your hands on us, we will remind you that Jewish blood is not cheap.”
Like Legion’s Feldman, Richards is gearing up for a new group of GSD trainees this year who have heard about his Krav Maga program. Richards is the grandchild of four Holocaust survivors and compared the current rise in antisemitism to what his grandparents experienced.
“The Jews are being targeted everywhere — verbally, online, physically. From the right and left, we are now under siege,” Richards said. “If you’re visibly Jewish, you have a double target on your back. We don’t have the luxury of trying to plan what we should do. Everybody should be taking action.”
“There are plenty of people in this class who had never thrown a punch in their life,” Landsman said of his training with Legion. “I’m not asking you to join the UFC [the mixed martial arts league], but you need to be able to stand your ground and unfreeze yourself when somebody is threatening you with violence. You need to know when to run or when there is no retreat and you have to defend yourself.”
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The post Brooklyn gyms have an answer to antisemitism: teaching Jews to fight back appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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