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Condoms and tikkun olam: An Orthodox woman strives to aid sex workers in Prague
PRAGUE (JTA) — Not long after she puts away her silver Shabbat candlesticks and home-baked challah, Yael Schoultz walks through a cavernous hallway, and up a set of gray concrete stairs. Past a door, she finds a group of heavily made-up women in red and black G-strings and spike heels, listlessly beckoning men for sex in return for cash.
Schoultz, 43, spotted about 30 women at the Prague brothel floating from room to room in various states of undress — negligees, see-through bras — with accents as varied as their lipstick shades. Some are smiling, some appear bored as they play games on their phones, others are trying to woo potential clients with a simple, “Come have a good time, come to my room.”
It’s a typical Saturday night post-Shabbat routine for Schoultz, an Orthodox Jewish South African who recently launched L’Chaim, an organization dedicated to helping sex workers in the Czech Republic.
Schoultz and her colleagues engage the women with friendly banter about health and the weather, careful not to interrupt those with customers. The L’Chaim volunteers collectively carry a few hundred free condoms along with high-end soaps and hand-crafted bracelets.
“The girls always ask for extras for their friends,” Schoultz said.
Schoultz, who has been visiting Czech brothels since she moved to Prague in 2011, is not a mere purveyor of gifts. Her goal is to establish a rapport with the women she meets so that they can leave the business of sex work if they so wish. And her Jewish faith is a core driver of Schoultz’s quest to provide a better life for the sex workers.
“Some of the women have been trafficked,” she explained, referring to the term governments and human rights advocates use to describe a contemporary form of slavery. “There are girls who were tied up for days and raped, even by the police. Some might seem to be in the brothel voluntarily, but not really, because they owe a lot of money on a debt and feel sex work is only way they can pay it back.”
Dressed in black from head to toe, in what a fashion magazine might describe as modest goth, Schoultz is a veteran of global anti-trafficking efforts. A few decades ago, while teaching English in South Korea, Schoultz volunteered for an organization that was trying to stop the trafficking of North Korean women to China. At the same time, she was getting a master’s in theology and wanted to move to Europe to get her doctorate, which was possible at Prague’s Charles University.
“When I got to the Czech Republic, I started looking for people who were working on the trafficking issue and found three women: a Catholic nun and two Protestant missionaries. All of them were in their 60s,” Schoultz said.
Schoultz asked if she could join them in their visits to brothels.
“I just went in and started talking to women, about really anything. Language wasn’t a barrier because most sex workers speak English,” she recalled. “But it was a bit weird walking into these places with a nun in full habit.”
After a few months Schoultz began to feel uncomfortable — not with the sex workers, but with her philanthropic colleagues’ proselytizing and “religious agenda.”
“I wasn’t interested in giving out Virgin Mary medallions,” she said.
Schoultz, who teaches English at an international school in Prague, started her own informal volunteer group to help sex workers in 2012, while also embarking on a deeply personal Jewish journey.
Although she believes her father has “Jewish ancestry,” Schoultz was brought up in a Protestant home. Still, she long maintained a deep interest and connection to Judaism which intensified when she pursued her studies in theology. For several years, she regularly attended Orthodox services at 13th-century Old New Synagogue and volunteered for the Prague Jewish Community’s social services department before completing an Orthodox conversion in 2020 with Israeli rabbi David Bohbot. She has now begun her master’s degree in Jewish Studies at the Ashkenazium in Budapest, a division of the secular Milton Friedman University operated by the Hasidic Chabad-Lubavitch movement.
“From the beginning when I knew I wanted to make the conversion, Orthodox Judaism was something I agreed with theologically, it is where I felt most comfortable,” said Shoultz, who describes herself as Modern Orthodox.
Rabbi Dohbot praised Schoultz’s dedication. “This work she does is noble, and isn’t that what most big religions are based on? Showing love and respect for others?” he said.
Schoultz completed an Orthodox conversion to Judaism in 2020. (Courtesy of Schoultz)
Last year, Schoultz achieved another transitional milestone: obtaining Czech government recognition of L’Chaim as a registered nonprofit.
Although L’Chaim is a secular organization, Schoultz sees her work through the lens of tikkun olam, the rabbinical command to repair the world.
“I feel like as a Jewish person, you’re supposed to bring light to the world,” said Schoultz. “And the sex industry is very dark, because even if you choose to be a sex worker, it’s not a job that anybody really enjoys as the customers are often drunk or abusive.”
“It might sound strange, but I feel very connected to Hashem when I am in the brothel, because he is there for me, and for these women too,” she added, using the preferred Orthodox Hebrew term for god.
Schoultz’s co-volunteers, who are mostly not Jewish, are aware of her commitment to the faith.
“After Yael started getting serious about Judaism, she found her path, she was more complete and found her purpose,” said Natalia Synelnykova, who worked with Schoultz to launch L’Chaim. “Everyone would say that their friends are unique, but I have rarely met someone who is so human-centered as Yael, and that is definitely linked to how she sees Judaism.”
Schoultz named her new organization L’Chaim — to life, in Hebrew — as a message to those she seeks to help.
“We want the women in the brothels to have a life because a lot of them feel like they don’t have any life, like they’re barely making it,” she said.
There are about 100 brothels in Prague, according to media reports, and roughly 13,0000 sex workers in the Czech Republic, of which about half are thought to be single mothers. Although sex work is legal, pimping is not, so the brothels operate in a murky legal area that legislators have been trying to address for decades.
Once a hotspot for human trafficking, today the Czech Republic has a relatively low rate of human sex slavery according to government statistics. But Schoultz said the numbers are misleading.
“No one really knows how many trafficked women there are in the country,” she said.
A U.S. State Department report praised the Czech Republic’s efforts to limit trafficking but also noted that the country is more focused on prosecutions of criminals rather than on helping victims. Their stories stay with Schoultz.
“I meet many Nigerian women who may not be locked up in a room, but they are locked up by Juju,” she said, referring to a form of “black magic” that some Nigerian traffickers reportedly use to scare women into prostitution.
She also counsels “Romanian girls who are initially romanced by men that turn out to be traffickers.” A man will have many women he calls “wives,” and each one has a baby with him, “The women give him all their money to support the baby who he keeps as a form of collateral in Romania,” Schoultz said.
(Shoultz turned down JTA’s request for contacts of sex workers she has helped, noting that this would violate L’Chaim’s promise of confidentiality).
The Czech Republic’s leading anti-trafficking organization, La Strada, takes a different orientation towards sex work than L’Chaim, focusing on it more as a legitimate profession that should be organized and regulated.
“We believe women are fully able to decide for themselves if they want to be sex workers and our goal is to provide safety for those who do so, to help them organize, fight stigma and have the rights of all other workers,” said Marketa Hronkova, La Strada’s director. La Strada defines trafficking strictly as those who are physically coerced or blackmailed into providing labor.
Hronkova said there are many sex workers who choose their profession willingly and that it is patronizing and often damaging when those who say they want to help focus exclusively on “pushing women to exit a path they have chosen, as if they have no minds of their own.”
The alternative to sex work, for a single mother, can often put her in an even worse financial situation, she noted. “Our goal is to make sex work safe, not to get women to stop doing it,” said Hromkova.
Concerning L’Chaim, she said as long as its aim was listening to women, and not making them feel ashamed, it could be helpful. La Strada already cooperates with another Czech organization, Pleasure Without Risk, which maintains a neutral stance towards sex work and provides women with access to testing for sexually transmitted diseases as well as counseling.
L’Chaim’s goal, Schoultz explained, is to identify who might be trafficked and provide them with the confidence and practical resources to rebuild their lives. But since getting access to the women requires earning the trust of brothel owners and managers, L’Chaim doesn’t advertise itself as an anti-trafficking group.
“We show up as providing support to women in prostitution, that gets us in the door,” she reflected. L’Chaim has about a dozen volunteers.
It can take Schoultz six months of relationship building before she finds out what brought the client into sex work.
“We start by talking about her kids, talking about her dogs,” said Schoultz “and eventually their stories come out, many involving abuse, trauma and mental health problems.”
She estimated that at the 13 or so brothels she regularly visits in Prague and Brno, at least half the sex workers were not there on a fully voluntary basis.
In the future, Schoultz hopes to create trafficking awareness campaigns and help the customers of sex workers recognize the signs that a woman is working against her will.
The brothel owners are not always pleasant to deal with, Scholtz acknowledged.
“At one place an owner came behind me and kissed my neck on the back of my neck. It was really creepy,” she said.
And despite her modest dress, or tznius, in keeping with her Orthodox values, she said she was pursued by a brothel customer to participate in “group sex.” She fended him off calmly by explaining that she “offered services, but not those kinds of services.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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