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Conservative political activism has grown increasingly crusading. These Jews feel right at home.
NATIONAL HARBOR, Maryland (JTA) — A little more than a week ago, 120 Jews gathered at the Residence Inn in National Harbor, Maryland, to spend Shabbat together.
The Shabbaton, or programmed Shabbat, had a structure familiar to many observant Jews: Sabbath meals and prayer service options along with opportunities for group discussions and lectures. The vibe was also characteristic of observant Jewish gatherings on Friday afternoon: Frantic calls to family stuck in the Washington, D.C., area’s notorious Friday afternoon traffic, excited reunions in the lobby and a reverting to Hebrew-inflected Jewish vernacular.
“I come here to meet politically like minded Jews on a more spiritual level and for more like religious Jews, they express their political views and in a way that aligns with [their beliefs],” Jeremy Pollock, 33, said. “So it makes it all cohesive.”
The political views that Pollock alluded to are what set this Shabbaton apart from many others. The participants were there to attend CPAC, the annual conservative activist conference. And at the Gaylord National Resort conference center across the street from the Residence Inn, where the conference was being held, the atmosphere was starkly different.
The older, darker, slightly musty Residence Inn was packed with blocky furniture and buzzing with older staffers who were eager to help and to explain that yes, they understood about helping the Shabbat observant get to their rooms. In the conference center, the massive light-filled corridors across the street with overpriced eateries and harried younger staffers who were few and far between.
“This is a place for open dialogue on all topics,” said Mark Young, a Baltimore physician, noting that he still maintains a few of the liberal beliefs he grew up with, and would not hesitate to air them in the Jewish enclave. “I think it’s very much an open tent.” Pollock, who wears a kippah, said he has never been made to feel uncomfortable in his years of attending CPAC.
The attitude toward Jews at CPAC also felt different at times. One speaker called for mandatory Christian prayer at schools. Multiple sessions opened with Christian prayer. And “evil” was a word used repeatedly to describe George Soros, the Holocaust survivor, billionaire and philanthropist who funds liberal causes, and who even made it into the title of one of the events.
Paintings and prints depicting former President Donald Trump and Jesus are seen for sale on the first day of the Conservative Political Action Conference CPAC held at the Gaylord National Resort & Convention Center in National Harbor, Maryland, March 02, 2023. (Jabin Botsford/The Washington Post via Getty Images)
Soros wasn’t alone. “Evil” was also used frequently to describe liberals, Democrats, transgender activists and RINOs (Republicans in Name Only).
But some Jews at the event said they didn’t mind that kind of language. Instead of feeling alienated by calls for Christianity in the public square, or bristling at conspiratorial statements surrounding a leading Jewish progressive philanthropist, Jews at CPAC demonstrated that they felt welcome at an event — and within a larger right-wing political movement — whose rhetoric and aims have grown increasingly assertive.
“If you look at the archives, almost every year one of the opening prayers is delivered by a Jew,” said Yitzchok Tendler, an Atlanta-based rabbi who launched the Shabbat gatherings at CPAC and who has long been involved with the American Conservative Union, which runs CPAC. “Also any religious language would not be too different from what is heard in legislatures across the United States all the time.”
The conference also demonstrated a commitment to opposing virulent antisemitic rhetoric on the right. Nick Fuentes, a Holocaust denier who Donald Trump had as a dinner guest last year (and who Trump later disavowed) attempted to enter the conference and was ejected.
“His hateful racist rhetoric and actions are not consistent with mission of CPAC,” Schlapp said in a statement. ”We are pleased that our conference welcomes a wide array of conservative perspectives from people of different backgrounds. But we are concerned about the rise in antisemitic rhetoric (or Jew hatred) in our country and around the globe, whether it be in the corridors of power and academia or through the online rantings of bigots like Fuentes.”
As an example of Jewish inclusion at the conference, Tendler referred to a panel at this year’s conference titled “A Rabbi, a Christian and a Cardinal walk into a Bar.” (The “cardinal” in this case was Deal Hudson, who is Catholic, which also makes him Christian, but is not a cardinal.)
Jack Brewer, a panelist who is a former NFL star, said “It’s up to the believer to preach the gospel of Jesus Chris, unabashedly.” Seated near him was his fellow panelist Rabbi Shlomo Chayen, a religious Zionist rabbi based in Tel Aviv who focuses his outreach on encouraging young couples to have a Jewish wedding.
Whether or not the references to Jesus made Chayen uncomfortable, that panel also showed one reason Jews may have felt at home at the conference. The moderator, Elaine Beck, a Christian podcaster, introduced Chayen by noting CPAC’s growing commitment to Israel, where it held an event last year.
“I want to say thank you for having me all the way from Israel, I want to to bless everyone here,” Chayen said, prompting a round of applause and oohs and ahhs from the audience.
The session also hinted at the tensions Jews face in negotiating such an event. Brewer advocated that schools, both public and private, should be required to offer parents the option of teaching children the Christian gospel.
“We should be demanding every single public, private school give parents an option to give their kids the gospel of Jesus Christ,” he said.
He also pushed for corporal punishment. “Some kids need their butts whooped!” he said. “Amen!” said Beck, to applause.
Chayen skillfully navigated what united the four people on the stage, a commitment to family. His work, he said, focuses on weddings and procreation. “Look at our children and grandchildren and know that we’re leaving behind the set of values that they will continue,” he said.
Another panel may have felt less welcoming to Jews — or to two Jews in particular. The session was titled “The New Axis of Evil: Soros, Schwab, and Fink,” referring to Soros’ Klaus Schwab, the founder of the World Economic Forum, who is not Jewish); and Larry Fink, the CEO of the investment firm BlackRock, who is Jewish.
Much of the panel focused on ESG funding, an acronym for environmental, social and corporate governance funding, and the perils of using political criteria to determine investment. (That principle wasn’t universally upheld: A panel just two hours later promoted investment in businesses that embrace conservative and Christian causes.)
Despite the title of the program, Soros was the only name to come up during the conversation between former Trump White House spokesman Sean Spicer, Heritage Foundation think-tanker and former hamburger chain CEO Andrew Puzder and Oklahoma House Speaker Charles McCall. Spicer cast Soros as a sinister, all-pervasive presence.
“In the title of this [session] is Soros, and one of the things that I find fascinating is over the last several cycles. George Soros has created this web where he has gone into state government, whether it’s secretaries of state, local attorneys, and started to help fund the elections of a lot of these organizations, a lot of these individuals,” Spicer said.
The singular focus on Soros, among a batch of billionaires who fund the left, and the imagery and rhetoric attached to attacks on him — he is often depicted as maintaining secretive control, sometimes as an octopus — has led Jewish organizations to call out the obsession as at least borderline antisemitic.
There were two sessions devoted to Israel, one after the other, and because of delays, they came hard on the arrival of Shabbat. One featured David Milstein, an adviser to David Friedman, the Trump administration ambassador to Israel, and another featured Eugene Kontorovich, a George Mason University professor, and Josh Hammer, a conservative Newsweek editor whom the Southern Poverty Law Center has labeled as “embracing the anti-democracy hard right,” who explained what they said were the stakes for conservatives in the current controversy over judiciary reforms in Israel.
Netanyahu’s proposed reforms, which would sap the Supreme Court of much of its power, have triggered a political crisis, sparking weeks of massive protests in the country as well as acts of civil disobedience.
Kontorovich and Hammer made the case that Israeli Prime Minister Benjamin Netanyahu faced the same nefarious elites that riled the conservatives at CPAC. “In Israel, there is a deep state,” Kontorovich said. “There’s a small group of elite lawyers and technocrats that have managed to control the country.”
Kontorovich told JTA it made sense to get into the weeds with the CPAC crowd.
“I believe the U.S. should stay out of its allies’ domestic governance, and it is particularly foolish to take sides in what are largely foreign domestic partisan disputes,” he said. “But as I said in my comments, now that the Biden Administration seems to be weighing in on the reform, it unfortunately becomes an issue for U.S. foreign policy, which those who care about Israel should have informed positions about.”
President Joe Biden has expressed his concern that Netanyahu’s proposed reforms would erode Israel’s democracy, as have almost half of Congressional Democrats and a majority of Jewish Democrats in the U.S. House of Representatives.
Support for Israel was one element that underscored the necessity of a Jewish presence at events like CPAC, said Rabbi Yaakov Menken, the managing director of the right-wing Orthodox rabbinical group the Coalition for Jewish Values.
“If you look at both the right and the left, there are voices that want to cut off aid to Israel,” Menken said in an interview. “And we know that Israel is a bastion of freedom and democracy in the Middle East and unlike most other countries where a US military presence is requested, Israel’s willing to do the work and have the boots on the ground all by themselves, they just need help to be that bastion of democracy.”
Another factor was making clear to conservatives that the Jewish community was not monolithically liberal, Menken said. “Jews need to make their presence known, especially in value spaces where there is a prevailing Jewish narrative that goes in the opposite direction,” he said. “They need to see, meaning the larger audience needs to see, that there are Jewish people who stand with them on those issues.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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