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Donald Trump is running for president, again. Here’s what American Jews need to know.
WASHINGTON (JTA) — Donald Trump announced his third presidential campaign on Tuesday night, kicking off the 2024 presidential primary preseason and setting up a showdown over the future of the Republican Party.
American Jews likely need no reminders about Trump: After all, he was president less than two years ago, and he didn’t exactly disappear after leaving office after voters replaced him with President Joe Biden after one term. In fact, his unusually early declaration appears aimed at curbing multiple investigations into his efforts to stay in power after being voted out in 2020, including into his role in the Jan. 6, 2021, insurrection at the U.S. Capitol by his supporters who wanted to stop the transfer of power and into meddling with state election results.
Still, Trump’s complicated relationship with American Jews — some love him, but more reject him and he is baffled as to why — is worth recapping as he tries to stage a comeback. Here’s a reminder of the big themes of Trump’s first term, the tumultuous years since and what might lie ahead as he runs again.
Trump initially had little Jewish backing, even among Republicans.
In 2015, at Trump’s first major Jewish event as a presidential candidate, he told people attending a Republican Jewish Coalition forum that they bought politicians, and he was not about to be bought.
“You’re not going to support me even though you know I’m the best thing that could ever happen to Israel,” Trump said at the time. “And I’ll be that. And I know why you’re not going to support me. You’re not going to support me because I don’t want your money. Isn’t it crazy?”
If that wasn’t enough, Trump went on in early 2016 to refuse to disavow the support of David Duke, the onetime Ku Klux Klan leader, and then finally did so half-heartedly.
That was too much for Norm Coleman, a Jewish Republican who once was a U.S. senator from Minnesota and who chaired the RJC. In a hometown newspaper op-ed, Coleman called Trump “a bigot. A misogynist. A fraud. A bully” and added for good measure: “Any man who declines to renounce the affections of the KKK and David Duke should not be trusted to lead America. Ever.”
Now, Jewish Republicans see him as one of the most pro-Israel presidents ever.
Three years after Trump’s first appearance at an RJC event, he was back again as president and repeating familiar tropes about Jews and money — and Coleman was singing a different tune this time, literally. He chanted “dayenu” counting all the promises Trump had kept: moving the U.S. embassy to Jerusalem, pulling out of the Iran deal, cutting assistance to the Palestinians and recognizing Israeli sovereignty over the Golan Heights.
“There were some doubters in this room, and I was foolishly among them,” Coleman said.
Trump’s Israel track record appears to have convinced many among the small portion of American Jews who make Israel a top issue at the voting booth. This week, the Zionist Organization of America gave Trump an award for his Israel achievements that only seven others have been given in history.
“If your worldview is such that these things are unbelievable accomplishments and things that you’ve waited your whole life to see happen, this president is a dream come true,” Richard Goldberg, a former Trump administration official, told the Jewish Telegraphic Agency in 2020.
That doesn’t mean Republican Jews necessarily want Trump to be president again.
Like many in their party, Jewish Republicans are looking for a presidential candidate not just to love but who can win. Last week’s midterm election results, in which many of the politicians backed by Trump fell short, have them thinking hard about whether Trump is that candidate.
Trump, so far the only declared candidate in 2024. won’t be appearing at this week’s gathering of the Republican Jewish Coalition, but several other likely contenders for the Republican nomination will be, including Trump’s vice president, Mike Pence; Nikki Haley, the former U.S. ambassador to the United Nations; and Florida Gov. Ron DeSantis, who got a warm reception at a different gathering of Jewish conservatives in New York earlier this year.
The RJC says Trump was invited and demurred, citing a “conflict.” Last year, he sent a video message.
The RJC has not openly criticized Trump, but its donors have shown signs of fatigue at his drama. At last year’s gathering, Trump acolytes who remain close to him chided Jewish donors who once reveled in all he did for Israel but who now were distancing themselves from him.
“I don’t think that we should shy away from laying down the facts that Donald Trump’s pro-Israel presidency was sandwiched between Barack Obama’s and Joe Biden’s,” said Kellyanne Conway, a top White House adviser who is on the team advising him about his next run.
Miriam Adelson, who with her late husband Sheldon, has been a major funder of Republican Jewish causes, has pledged to stay neutral in the 2024 presidential primary.
Liberal Jews — and President Joe Biden — believe Trump emboldened antisemitism.
Political liberals have a long list of reasons to oppose Trump’s candidacy; the vast majority of American Jews are among them.
But when it comes to the particular issue of Jewish security, Jews have special concerns. Polls show that American Jews are more concerned about right-wing antisemitism than left-wing antisemitism, and Trump’s single term in office included three of the most shocking incidents of antisemitism in U.S. history, all perpetrated by right-wing extremists.
In 2018, a gunman who killed 11 worshipers at the Tree of Life synagogue complex in Pittsburgh was spurred in part by notions of an “invasion” of migrants, a conspiracy theory Trump himself had peddled. Pittsburgh’s Jews identified Trump with the attack and many joined protesters who turned their backs on him when he visited the synagogue.
The next year, a white supremacist attacked a California synagogue, killing one.
Both incidents followed a deadly white supremacist march in Charlottesville, Virginia, in 2017 that quickly became synonymous with the rise of far-right hate groups in the United States. Trump equivocated endlessly about condemning the marchers, and his both-sidesing an event in which the only victims were counterprotesters and in which the perpetrators were neo-Nazis reportedly earned rebukes from Jewish members of his Cabinet and his Jewish daughter, Ivanka. It also became a theme of Biden’s presidential campaign, starting from his announcement and extending to his final appeal to voters.
Among the Jan. 6 rioters, one man wore a “Camp Auschwitz” sweatshirt; the judge who sentenced him to prison said he was wearing a Nazi SS shirt underneath. The sweatshirt became a symbol of ties to white supremacist movements by the rioters, all supporters of Trump.
He really doesn’t understand why American Jews don’t support him.
Trump looks at polls closely, and one result continues to irk him: his poor showing among American Jewish voters. He keeps saying, most recently this week at the ZOA gala, that American Jews aren’t sufficiently loyal to Israel, otherwise they would not overwhelmingly back Democrats (and oppose Trump).
“No president has done more for Israel than I have,” he said on Truth Social, the social media platform he owns, last month. “Somewhat surprisingly, however, our wonderful Evangelicals are far more appreciative of this than people of the Jewish faith, especially those living in the U.S.”
While his Jewish backers tend to agree, others say Trump is insinuating that Jews hold dual loyalty, an antisemitic trope that has been used to justify hate against Jews in other times and places. Those critics include the Anti-Defamation League, the nonpartisan watchdog group.
“Let me be clear: insinuating that Israel or the Jews control Congress or the media is antisemitic, plain and simple,” ADL chief Jonathan Greenblatt said in late 2021, after one (but not the most recent) set of Trump’s comments. “Unfortunately, this is not the first time he has made these offensive remarks.”
He has Jewish friends and family — many of whom have worked for him.
Two of Trump’s top advisors were his Jewish daughter, Ivanka, and his son-in-law, Jared Kushner, who brokered the Abraham Accords, normalizing relations between Israel and four Arab countries.They brought to the White House a proud and open sensibility about Jewish practice, although things did not always go swimmingly between the couple and their D.C.-area Jewish community.
The couple remain personally close to Trump, but have distanced themselves from his politics. Kushner took a leading role in both presidential campaigns and Trump blames him in part for losing 2020. For their part, Kushner and Ivanka Trump have notably not endorsed the elder Trump’s falsehoods about winning that election. They now live in Florida, where their governor, DeSantis, decisively won reelection last week and quickly vaulted into frontrunner status for 2024.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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