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Dr. Bronner’s soap mixes Israeli and Palestinian olive oil — and dodges product boycotts
When members of Brooklyn’s Park Slope Food Coop’s voted earlier this year to boycott Israeli products, among the items to instantly disappear from shelves was bottled olive oil made by Sindyanna of Galilee, an Arab-Jewish nonprofit cooperative.
But that same olive oil is still sold at the coop — and at retailers around the world. That’s because Sindyanna is a supplier for Dr. Bronner’s, the hippie, all-natural “All-One” soap company with a cult following in the conscious consumer crowd, immediately recognizable by colorful packaging blanketed in tiny white lettering promoting health and spiritual healing. (“Absolute cleanliness is Godliness!”)
David Bronner, the CEO, or “Cosmic Engagement Officer,” in the company’s parlance, is no stranger to advocacy on behalf of Palestinians, even as they have built a business operation with a substantial presence in Israel. (Bronner uses he/they pronouns.)
Bronner understood U.S. boycott activists’ desire to send a message on behalf of Palestinians — but questioned a ban so sweeping it caught an Arab-Jewish peace project in its net.
“Obviously, Sindyanna should not be part of that. That’s throwing the baby out with the bathwater,” Bronner said in an interview with the Forward. “But unfortunately, understandable with how things are going.”
While most companies have avoided wading into the Israel-Hamas war at almost any cost, Dr. Bronner’s has taken the opposite approach, one that resonates with the All-One philosophy of shared humanity and coexistence.
“In all we do, let us be generous, fair & loving to Spaceship Earth and all its inhabitants,” the label declares. “For we’re ALL-ONE OR NONE!”
On Monday, the company ratcheted up the message with social media posts promoting a special edition “Land of Canaan” label that urges “PROMOTE PEACE IN PALESTINE!” and is available exclusively at screenings of a documentary by that name about olive growers.
Citing the U.S. Freedom Riders, the post declares: “We call on all Jewish Americans and Israelis of conscience to acknowledge and confront the Jewish supremacy and lust for Palestinian land within Israel, and to not deny the reality of what lies at the center of Israeli power, politics, and policy.”
Bronner’s stance in support of the Israeli and West Bank olive industry while condemning Israel’s treatment of Palestinians takes a path that diverges from the boycott movement even as it is far to the left of most Israeli public opinion — one that Bronner acknowledges may not hold.
The company condemns Israeli occupation of the West Bank while insisting on the depth of Jewish ties to the land, buys from farmers on both sides of the Green Line, and sympathizes with boycotts even as it declines to join them.
“By taking a middle position, you’re not making either audience particularly happy, and maybe even making them unhappy because you didn’t side with them,” said Brayden King, a professor of management at Northwestern University who studies boycotts and corporate activism. “There’s no evidence to suggest it’s a winning strategy for a company.”
Dr. Bronner’s is not new to controversy — or the publicity it brings. It has made a business of staking out stances that other corporations have retreated from amid the backlash to DEI under the Trump administration, including a partnership with the ACLU Foundation that put a rainbow Pride label on its soap this June.
If Israel’s far right succeeds in annexing the West Bank, he told the Forward, a South Africa–style global boycott is coming, and “even we’re going to need to think about it.”
For now, though, Bronner is holding his ground in a shrinking middle. In a May 2023 blog post, months before the Hamas attacks, Bronner called Israel’s rule over the West Bank “apartheid.” But Bronner, who visited the Nova festival site and the kibbutzim of the Gaza envelope in February, and who calls the Hamas attacks “horrendous,” also says, “I fully believe that this is the ancestral homeland for Jewish people. But with seven million Israeli Jews and seven million Palestinians between the river and the sea, no one’s going anywhere, and you’re going to figure out how to live together.”
Love and struggle
Bronner is, by any measure, a peacenik, one who has treated the family soap business as an instrument of what the company calls “constructive engagement,” fostering coexistence between Israelis and Palestinians, even knowing that a stand for peace would please neither side.
It’s a stance the company can afford. Since the current generation of Bronners took over in 1998, annual revenue has grown from an estimated $4 million to roughly $250 million, all while capping David’s salary at five times that of the lowest-paid full-time employee.
Growing up, Bronner had little interest in joining the family business. He had watched the strain the company’s esoteric philosophy caused in his family. His father, raised largely in foster homes while his grandfather preached universal love, wanted nothing to do with it. Bronner recalled his father on the phone with his grandfather, snapping, “I don’t want to hear that All-One crap,” and hanging up.
Bronner didn’t get it either, until, after college, a series of psychedelic experiences changed their mind. During one, in Amsterdam, he said, he came to a realization, “Oh my gosh, my granddad’s right. All the faith traditions are pointing at this truth.”
He let his father know he was ready to come back to the company, and in the winter of 1996 he visited his grandfather, by then in the advanced stages of Parkinson’s. “I remember combing his hair, letting him know that I fully understood him, and that I was going to dedicate my life to his passion,” Bronner said. His grandfather died months later, on the same day, Bronner noted, that his first child was born.
While Bronner is a fifth-generation soapmaker, he has given the role his own flair, not only swapping the traditional CEO title but making activism a foundational part of the business, from a court fight with the DEA over hemp imports to funding drug policy reform and psychedelic research.
But the activism is less a departure from the family business than a return to its roots, which run through the Holocaust.
In the 1920s and ’30s, the family’s soap could be found in public washrooms across Germany. “My great aunt Lottie would be pointing up at the Zeppelins, like, ‘Our family’s soaps are up there,” Bronner recalled.
The Heilbronners — Emanuel dropped the “Heil” from the family name after emigrating due to its echo of the Nazi salute — were a highly assimilated German Jewish family.
“Like a lot of bourgeois Jews that thought they were going to ride out the madness, [they] stayed until it was too late,” Bronner said.
His great-grandparents both died in the Holocaust, Berthold at Theresienstadt in 1942, and his wife, Franziska, at Auschwitz in 1944.
“My granddad had some kind of mystical break,” Bronner said, “this huge experience of oneness and love at the heart of existence, even in the magnitude of the suffering and the tragedy.”
This is the story behind the label that has captivated customers for decades, thousands of words of moral philosophy crammed into ever-shrinking type. (Emanuel, who went blind in the early 1970s, kept refining the message, Bronner jokes that the family had to admit their label “was designed by a blind man,” and is now in size six font.)
“He urgently felt that in a nuclear-armed world, if we didn’t realize our transcendent unity across religious and ethnic divides, that we’re all children of the same divine source, we’re going to kill ourselves and perish in the next Holocaust,” Bronner said.
The label preaches that unity in its own ecstatic register, placing “mason, tent & sandalmaker Hillel, carpenter Jesus, camel-driver Mohammed” side by side among the “hard-working, brave men that built all civilization”
While part of the family fled to the United States, his great aunt Lottie left for Palestine in 1936, at 19, and eventually settled on a kibbutz. Bronner recalled hearing her stories during childhood visits, “Just her story and the kibbutz, forging this incredible life, this radical socialist experiment.”
‘Constructive engagement’
But the miracle of Israel lost its glimmer for Bronner, as it has for many American Jews. A new AP-NORC poll found that only about 4 in 10 younger religious Jewish adults say supporting Israel is highly important to their Jewish identity, compared with about half of their elders.
For Bronner, the first crack came during an early visit to Israel. “I remember, like, wow, there’s all these really old Palestinian towns everywhere,” he recalled. “It was kind of dissonant a little bit.”
Dr. Bronner’s went organic in 2003, and when Bronner went searching online for fair trade suppliers of its olive oil, “the only thing that came up for any of it was Canaan Fair Trade, out of the West Bank, in Palestine,” they recalled. “And I was like, ‘Oh, this is interesting.’”
He decided to lean in, reaching out to Canaan’s founder, Nasser Abufarha, a Palestinian-born anthropologist who had brought the fair trade ethos home from Wisconsin. But first came a debate over how to source olive oil from the West Bank without taking sides. Adam Eidinger, the company’s director of social action, told him they should go “50-50 with oil from Israel.”
“Israel is a first-world country, the fair trade ethos is about the developing world,” Bronner recalled responding. “But we don’t want to look like we’re being anti-Israel about this.”
In classic Dr. Bronner’s fashion, they settled on a middle ground: 90% of the company’s olive oil would come from Palestinian farmers in the West Bank, and 10% from Israel, half from a Jewish family farm, and half from Sindyanna. “So we got Muslim, Jewish, Christian olive oil in the soap,” Bronner said, in true All-One fashion. “Really proud of that.”
But the war in Gaza and the backlash to it, including boycott campaigns aimed at Israeli products and companies operating in West Bank settlements, have put Dr. Bronner’s in a bind of its own design, a company that condemns West Bank occupation, caught up in a boycott of Israel.
Whoever else shares the blame, Bronner puts most of it on Israel’s government, even for the Brooklyn food coop boycott.
“This messianic right wing that’s got the wheel in Israel is a nightmare, and is, I think, to blame for a lot of what’s happening, these kinds of things happening at, like, Park Slope,” he said.
The Park Slope Food Coop, in response to a request for comment from the Forward, noted that Dr. Bronner’s own products remain on its shelves. The boycott, it said, covers only goods made in Israel, not companies that source from it.
PSFC4Palestine, the member group that led the boycott campaign, did not respond to multiple requests for comment on why Dr. Bronner’s products were not included.
Bronner said he is “totally sympathetic to the BDS movement as one strategy,” even as his company has chosen what he calls “constructive engagement” instead.
But if Park Slope’s boycotters find Bronner’s company too entangled with Israel, his Israeli partners have the opposite complaint. His distributors there, he said, were disappointed by his February blog post, which paired a photo of the mailboxes at Kibbutz Nir Oz, marked for residents killed or kidnapped on Oct. 7, with an argument that Israel’s government had weaponized the trauma of that day to accelerate its takeover of the West Bank.
“They thought I could have been a little more empathic on the Israeli side,” Bronner said. Still, he seems to have made his peace with the price of standing in the middle.
“We’re not exactly how all our allies, on either side, would like us to be,” he said. “That’s part of the challenge.”
The post Dr. Bronner’s soap mixes Israeli and Palestinian olive oil — and dodges product boycotts appeared first on The Forward.
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Synagogue attacks were part of massive ISIS-inspired plot last week, FBI says
(JTA) — A 21-year-old man from Valencia, Pennsylvania, suggested poisoning food in synagogues as part of a mass attack in support of the Islamic State group last week, according to the FBI.
The suspect, Jonathan Kramer, said in an online forum using the pseudonym “Hamza Al Rashid” that “i wish to inject ricin or cyanide into places such as grocery stores inside water/food with a syringe, or going to food events, preferably synagogues and putting the chemicals in their food and drink…,” according to a sworn FBI affidavit.
The prospective poisoning was part of a broader plot of mass violence that included “repeated attempts to encourage and coordinate violence through encrypted platforms, such as advising others on attack methods, discussing chemical poisons, arson, vehicle attacks, drone delivery explosives and firearm based assaults,” FBI Special Agent in Charge Richard Evanchec said at a press conference last week.
The Jewish Federation of Greater Pittsburgh said in a security update on Friday that no synagogue had been specified by the FBI. , “We are in close contact with our law enforcement partners and federal prosecutors, and if we learn of anything concerning, we will share that immediately,” the organization noted.
Assistant Attorney General for National Security John Eisenberg announced last Tuesday that Kramer was “preparing for a mass shooting that could have taken many lives, having already secured a rifle and approximately 190 rounds of ammunition for what he called his ‘mission.”
Efforts to reach Kramer’s public defender Jake Morrison were unsuccessful.
FBI agents arrested Kramer in a hotel parking lot in Cranberry, Pennsylvania, the Justice Department said. They seized a semiautomatic rifle, five rifle magazines, a rifle bipod and scope, a total of 190 rounds of rifle ammunition and about 30 knives following a search of him, his house and his hotel room.
Kramer was charged with receiving a firearm and ammunition believing they would be used to commit terrorism. He appeared in court last Wednesday to waive a preliminary hearing, according to CBS News. A court date has not been set for Kramer’s next proceedings, the network reported.
Kramer had been on the FBI’s radar since 2023, when he was charged by Pennsylvania state authorities “for his role in a plot to commit a mass casualty incident” and sent to a juvenile detention facility, FBI special agent Gregory Battaglia said in a sworn affidavit.
Nearly eight years ago, 11 worshippers were killed at Pittsburgh’s Tree of Life synagogue in the deadliest antisemitic attack in U.S. history.
This article originally appeared on JTA.org.
The post Synagogue attacks were part of massive ISIS-inspired plot last week, FBI says appeared first on The Forward.
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Proposed U.S. $24.3 billion sale of F-35 fighter jets to Saudi Arabia advances
(JTA) — The State Department has approved a possible $24.3 billion sale of 48 F-35 fighter jets to Saudi Arabia — a move that would make the kingdom the second Middle Eastern country after Israel to have the world’s most powerful combat aircraft.
“This proposed sale will support the foreign policy and national security objectives of the United States by improving the security of a major non-NATO ally,” the department said in a statement.
Israel wants the sale attached to a normalization deal with Saudi Arabia, but that doesn’t appear to be on the horizon. However, there is a small chance that Congress could keep the sale from happening.
When President Donald Trump first confirmed that he was considering the sale last November, Israeli officials told Axios that while they don’t oppose the sale itself, they wanted it “to be subject to Saudi normalization with Israel.”
Although Israeli Prime Minister Benjamin Netanyahu reportedly brushed off the deal’s significance last fall, a security source at the time warned on CNN that the possibility of Saudi Arabia acquiring “the same capabilities” as Israel was “very concerning.”
The prime minister was more vocal in his opposition to a July announcement from Trump that he was weighing selling the advanced jets to Turkey as well, telling CNN that Turkish President Recep Tayyip Erdogan is “not exactly a model ally of the United States.”
Israel has already purchased 50 F-35 jets, in two procurement rounds that occurred in 2016 and in 2017, according to the Israeli Defense Ministry. However, local media reports indicate that two of the 50 have yet to arrive, meaning that just 48 are on the ground – the same number of planes that the State Department has approved for Saudi Arabia’s potential purchase.
Israel would have many more F-35s than Saudi Arabia for the time being, because its Defense Ministry announced in 2024 that it would be procuring 25 more of the planes, slated to begin arriving in 2028. Earlier this year, the Defense Ministry revealed that it would be procuring yet another squadron of the jets, although the quantity remained unclear.
Congressional approval is not assured; wariness of the Saudi regime, stemming in part from the state-sanctioned 2018 murder of a U.S.-based journalist in Turkey, crosses party lines.
The U.S. Arms Export Control Act requires the executive branch of the government to notify Congress regarding major defense equipment sales to most countries. Congress can then deem a country ineligible to participate in a sale through a joint resolution. The president can then veto the resolution, which Congress would need a two-thirds supermajority to override.
Additionally, U.S. law requires the president to ensure that Israel maintains “a qualitative military edge over military threats” when considering arms sales to other Middle Eastern countries. Israel, per the law, must be able “to counter and defeat any credible conventional military threat” from both other nations and “non-state actors.”
“The proposed sale of this equipment and support will not alter the military balance in the region,” the State Department said on Thursday. It called Saudi Arabia “a force for political stability and economic progress in the Gulf region,” adding that the sale would help “deter current and future threats by strengthening its homeland defense.”
The department maintained that not only would the sale improve Saudi Arabia’s defense capabilities, but it would also boost “interoperability” with both U.S. forces and other players from NATO and the region.
As for the potential deal’s logistics, Saudi Arabia has requested 48 of Lockheed Martin’s F-35 Lightning II Joint Strike Fighter Jets, as well as 49 Pratt & Whitney engines, according to the State Department.
The kingdom is also seeking to acquire other non-major defense equipment, such as cryptographic devices, precision navigation, secure communications, simple key loaders and support for electronic warfare databases, maintenance and personnel training.
Producing and delivering these planes can take many years.
Meanwhile, just a day before Trump’s announcement, The New York Times surfaced intelligence concerns that China could acquire F-35 technology by spying on Saudi Arabia or through its partnerships with the kingdom.
U.S. House Rep. Raja Krishnamoorthi, a Democrat from Illinois, warned in a statement on X that “Beijing has spent decades stealing American intellectual property” and that this deal could “help them do it.”
“Our own intelligence community is warning that it could put the crown jewels of American military technology within reach of the Chinese Communist Party,” Krishnamoorthi added.
The Biden administration reportedly ended a past F-35 deal with the United Arab Emirates — secured by the first Trump administration — due to similar concerns about the country’s connections to China, as well as to Russia.
This article originally appeared on JTA.org.
The post Proposed U.S. $24.3 billion sale of F-35 fighter jets to Saudi Arabia advances appeared first on The Forward.
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After outcry, Texas lieutenant governor says schools should teach Holocaust books ‘Night,’ ‘Anne Frank’
(JTA) — The lieutenant governor of Texas says his recent call for the state’s public schools to remove “over 2,000 titles” of “dirty, filthy and vulgar books” was not meant to include books about the Holocaust.
Dan Patrick’s statement, provided exclusively to the Jewish Telegraphic Agency on Friday, comes after a month of confusion following a press conference in which he and a conservative Christian activist threatened schools with potential loss of state funding if they did not comply with his directive to purge their libraries.
“I believe Texas students must learn about the Holocaust, and that includes reading books such as ‘Night’ by Elie Wiesel, ‘The Diary of Anne Frank,’ and other books about the Holocaust,” Patrick told JTA, singling out two books on the removal list he had promoted – one of which, “Night,” that he previously explicitly called for removal from middle schools.
Patrick added that his initiative was “focused on age-inappropriate, sexually explicit books in public school libraries across Texas.” At his earlier press conference, he had directed viewers to an online list compiled by an activist group that features several books about the Holocaust and Jewish identity.
Patrick’s threats have teeth. In Texas, lieutenant governors are more powerful than in many other states, playing central roles in shaping the budget and determining the legislative agenda.
Patrick also appeared to walk back some of the harsher proclamations from his Aug. 19 press conference, at which the Republican had stated, “We’re coming for the books.”
“As the law states, local communities have the right to make their own decisions about their public school libraries,” he told JTA Friday.
The lieutenant governor, who is up for reelection this fall, appeared at the conference with Bonnie Wallace, the head of the activist group Recover America, and told viewers to “go to RecoverAmerica.com.” That group has circulated a list of more than 2,100 “Harmful Books in Libraries.” Its list, which it describes as “books with harmful, sexually explicit, and vulgar content,” includes more than a dozen titles of particular import to Jewish readers.
Recover America’s flagged books include both volumes of Art Spiegelman’s “Maus,” a comic-book adaptation of Frank’s diary and Bernard Malamud’s novel of a blood libel “The Fixer” — all books that have been removed from school districts in Texas and other states in the past amid broader conservative-led library culture wars. In some cases those books were restored to the districts following public outcry, but spurred deeper dialogue about the state of Holocaust education and antisemitism awareness in public schools.
Patrick’s latest push would go much further than a handful of districts, affecting the more than 5.5 million students in public schools across the state.
One book of particular contention on Recover America’s list was “Night,” Elie Wiesel’s bestselling memoir of surviving Auschwitz and Buchenwald, which has been taught in schools for decades. After a Houston Chronicle story noted the book’s inclusion on the Recover America “harmful” list, Patrick initially doubled down on “Night,” saying that it was not appropriate for middle schools owing to its “violence.”
“If ‘Night,’ by Elie Wiesel, were made into a movie, it would likely be rated R,” Patrick wrote on the social network X on Aug. 26. “‘Night,’ which includes depictions of graphic violence and the machine-gunning of babies, should not be available to sixth graders in middle-school libraries. High school is more age-appropriate.”
His tweet appeared to contradict the state’s own K-12 required reading list, passed this summer, which mandates that “Night” be taught in the eighth grade beginning in 2030.
Now, in response to questions from JTA, the lieutenant governor said he would defer to the Texas State Board of Education on the appropriate grade to teach “Night.”
“The State Board of Education decides the appropriate grade level for books and will determine whether ‘Night,’ by Elie Wiesel, is at the appropriate grade level,” Patrick told JTA in his statement.
He continued to insist that books in schools should be held to “FCC standards,” referring to the Federal Communications Commission, an agency that governs broadcasting content and does not regulate publishing.
The head of the Texas Holocaust, Genocide and Antisemitism Advisory Commission, a governor-appointed panel which advised the state on the inclusion of “Night” and other Holocaust texts on its required reading list, did not return a JTA request for comment.
In a statement, the Texas Educational Authority, which drafted the required-reading list, told JTA, “When Texas students learn about the Holocaust, they will be exposed to the horrors of the Holocaust. That is why the SBOE placed the book in 8th Grade to ensure age appropriateness for students.”
At the Emmys this week, when “The Librarians,” a documentary about librarians facing book removal threats, won an award, retired Texas librarian Carolyn Foote joined the producers on the stage and held up a copy of “Night” in protest.
“I felt like it was very symbolic to bring ‘Night,’” Foote, a subject of the film and a co-founder of the librarian activist group FReadom Fighters, told JTA. “Having read it, I just know the importance of not forgetting our past. And that’s part of Elie Wiesel’s whole legacy, is remembrance, and so it just felt very important for me to carry that book, coming from Texas.” Another librarian onstage for the win held up “Anne Frank’s Diary: The Graphic Adaptation.”
Elisha Wiesel, Elie’s son and chair of the Elie Wiesel Foundation, told JTA that “Texas deserves credit for recognizing that Holocaust education belongs in the eighth-grade curriculum.” Yet, the younger Wiesel suggested, Patrick’s concerns about the book’s violence were misplaced.
“‘Night’ contains violence because the Holocaust was violent; its purpose is not to shock young people, but to help them understand where hatred and indifference can lead,” he wrote in an email. “With context and guidance, students should not be shielded from this history. They should be equipped to confront it.”
Despite having directed viewers to Recover America’s book list during his press conference, Patrick’s new statement to JTA said, “I do not have a book list.” He pointed instead to a law passed in the state legislature in 2025 regulating school books that he said districts were required to follow.
Yet some districts in the state have removed every book on Recover America’s list from their own libraries out of fear of losing funding, Foote told JTA. While the list nominally contains a ratings system, many of the books do not have a rating.
Besides “Night,” “Maus,” “Anne Frank’s Diary” and “The Fixer,” other books about Judaism and the Holocaust on Recover America’s list of “Harmful Books” include:
- “Annexed,” a young-adult novel about Peter van Pels, who hid in the Amsterdam annex with Anne Frank
- “The Berlin Boxing Club,” a young-adult historical novel based on German boxer Max Schmeling, who helped young Jews during Hitler’s rise to power
- “Black, White and Jewish,” a memoir by Rebecca Walker, the mixed-race Jewish daughter of author Alice Walker
- “Caste: The Origins of our Discontents,” a nonfiction book analyzing the “caste systems” of Nazi Germany. “Caste” had been included on an earlier, Wallace-spearheaded list of books for removal from a Texas public library in a case that the U.S. Supreme Court declined to hear in 2025, allowing the removals to proceed.
- “Kasher in the Rye,” a memoir by Jewish comedian Moshe Kasher
- “Pride: the story of Harvey Milk and the Rainbow Flag,” a children’s picture-book biography of the pioneering Jewish LGBTQ legislator
- “Sophie’s Choice,” the bestselling Holocaust novel for adults
- “The Violin Maker’s Daughter,” a historical novel about a Jewish family of musicians during the Holocaust
- “White Bird,” a young-reader graphic novel about a Jewish girl in Nazi-occupied France
In response to JTA sharing a list of the above books, Patrick’s statement mentioned only “Night” and Anne Frank by name. The Recover America list is largely made up of romance and fantasy novels, many with an LGBTQ element, while also including classics such as “The Glass Menagerie” and “Cat’s Cradle” and some picture books for children.
Recover America did not immediately return a JTA request for comment Friday on Patrick’s new statement. Wallace, the group’s leader who has also appeared on Patrick’s podcast, previously told the Houston Chronicle that she had “thought long and hard” about including “Night” on her list.
She ultimately did so, she said, because “an eighth-grade student is 13 years old. Do they need to read about soldiers massacring, throwing up babies, and killing them with machine guns?”
She added, “It’s not to say this doesn’t happen in life. And the Holocaust was maybe the worst tragedy in the history of the world.”
For Cameron Samuels, a Jewish alum of Texas public schools and founder of the activist group Students Engaged in Advancing Texas, such efforts do not help Jewish students.
“Non-Jewish people are deciding for us what’s best, and making this public policy,” Samuels said. “We can’t readily access these books and stories. And that makes students feel alone. It also means that our classroom peers are not learning authentic Jewish narratives.”
This article originally appeared on JTA.org.
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