Uncategorized
Dr. Bronner’s soap mixes Israeli and Palestinian olive oil — and dodges product boycotts
When members of Brooklyn’s Park Slope Food Coop’s voted earlier this year to boycott Israeli products, among the items to instantly disappear from shelves was bottled olive oil made by Sindyanna of Galilee, an Arab-Jewish nonprofit cooperative.
But that same olive oil is still sold at the coop — and at retailers around the world. That’s because Sindyanna is a supplier for Dr. Bronner’s, the hippie, all-natural “All-One” soap company with a cult following in the conscious consumer crowd, immediately recognizable by colorful packaging blanketed in tiny white lettering promoting health and spiritual healing. (“Absolute cleanliness is Godliness!”)
David Bronner, the CEO, or “Cosmic Engagement Officer,” in the company’s parlance, is no stranger to advocacy on behalf of Palestinians, even as they have built a business operation with a substantial presence in Israel. (Bronner uses he/they pronouns.)
Bronner understood U.S. boycott activists’ desire to send a message on behalf of Palestinians — but questioned a ban so sweeping it caught an Arab-Jewish peace project in its net.
“Obviously, Sindyanna should not be part of that. That’s throwing the baby out with the bathwater,” Bronner said in an interview with the Forward. “But unfortunately, understandable with how things are going.”
While most companies have avoided wading into the Israel-Hamas war at almost any cost, Dr. Bronner’s has taken the opposite approach, one that resonates with the All-One philosophy of shared humanity and coexistence.
“In all we do, let us be generous, fair & loving to Spaceship Earth and all its inhabitants,” the label declares. “For we’re ALL-ONE OR NONE!”
On Monday, the company ratcheted up the message with social media posts promoting a special edition “Land of Canaan” label that urges “PROMOTE PEACE IN PALESTINE!” and is available exclusively at screenings of a documentary by that name about olive growers.
Citing the U.S. Freedom Riders, the post declares: “We call on all Jewish Americans and Israelis of conscience to acknowledge and confront the Jewish supremacy and lust for Palestinian land within Israel, and to not deny the reality of what lies at the center of Israeli power, politics, and policy.”
Bronner’s stance in support of the Israeli and West Bank olive industry while condemning Israel’s treatment of Palestinians takes a path that diverges from the boycott movement even as it is far to the left of most Israeli public opinion — one that Bronner acknowledges may not hold.
The company condemns Israeli occupation of the West Bank while insisting on the depth of Jewish ties to the land, buys from farmers on both sides of the Green Line, and sympathizes with boycotts even as it declines to join them.
“By taking a middle position, you’re not making either audience particularly happy, and maybe even making them unhappy because you didn’t side with them,” said Brayden King, a professor of management at Northwestern University who studies boycotts and corporate activism. “There’s no evidence to suggest it’s a winning strategy for a company.”
Dr. Bronner’s is not new to controversy — or the publicity it brings. It has made a business of staking out stances that other corporations have retreated from amid the backlash to DEI under the Trump administration, including a partnership with the ACLU Foundation that put a rainbow Pride label on its soap this June.
If Israel’s far right succeeds in annexing the West Bank, he told the Forward, a South Africa–style global boycott is coming, and “even we’re going to need to think about it.”
For now, though, Bronner is holding his ground in a shrinking middle. In a May 2023 blog post, months before the Hamas attacks, Bronner called Israel’s rule over the West Bank “apartheid.” But Bronner, who visited the Nova festival site and the kibbutzim of the Gaza envelope in February, and who calls the Hamas attacks “horrendous,” also says, “I fully believe that this is the ancestral homeland for Jewish people. But with seven million Israeli Jews and seven million Palestinians between the river and the sea, no one’s going anywhere, and you’re going to figure out how to live together.”
Love and struggle
Bronner is, by any measure, a peacenik, one who has treated the family soap business as an instrument of what the company calls “constructive engagement,” fostering coexistence between Israelis and Palestinians, even knowing that a stand for peace would please neither side.
It’s a stance the company can afford. Since the current generation of Bronners took over in 1998, annual revenue has grown from an estimated $4 million to roughly $250 million, all while capping David’s salary at five times that of the lowest-paid full-time employee.
Growing up, Bronner had little interest in joining the family business. He had watched the strain the company’s esoteric philosophy caused in his family. His father, raised largely in foster homes while his grandfather preached universal love, wanted nothing to do with it. Bronner recalled his father on the phone with his grandfather, snapping, “I don’t want to hear that All-One crap,” and hanging up.
Bronner didn’t get it either, until, after college, a series of psychedelic experiences changed their mind. During one, in Amsterdam, he said, he came to a realization, “Oh my gosh, my granddad’s right. All the faith traditions are pointing at this truth.”
He let his father know he was ready to come back to the company, and in the winter of 1996 he visited his grandfather, by then in the advanced stages of Parkinson’s. “I remember combing his hair, letting him know that I fully understood him, and that I was going to dedicate my life to his passion,” Bronner said. His grandfather died months later, on the same day, Bronner noted, that his first child was born.
While Bronner is a fifth-generation soapmaker, he has given the role his own flair, not only swapping the traditional CEO title but making activism a foundational part of the business, from a court fight with the DEA over hemp imports to funding drug policy reform and psychedelic research.
But the activism is less a departure from the family business than a return to its roots, which run through the Holocaust.
In the 1920s and ’30s, the family’s soap could be found in public washrooms across Germany. “My great aunt Lottie would be pointing up at the Zeppelins, like, ‘Our family’s soaps are up there,” Bronner recalled.
The Heilbronners — Emanuel dropped the “Heil” from the family name after emigrating due to its echo of the Nazi salute — were a highly assimilated German Jewish family.
“Like a lot of bourgeois Jews that thought they were going to ride out the madness, [they] stayed until it was too late,” Bronner said.
His great-grandparents both died in the Holocaust, Berthold at Theresienstadt in 1942, and his wife, Franziska, at Auschwitz in 1944.
“My granddad had some kind of mystical break,” Bronner said, “this huge experience of oneness and love at the heart of existence, even in the magnitude of the suffering and the tragedy.”
This is the story behind the label that has captivated customers for decades, thousands of words of moral philosophy crammed into ever-shrinking type. (Emanuel, who went blind in the early 1970s, kept refining the message, Bronner jokes that the family had to admit their label “was designed by a blind man,” and is now in size six font.)
“He urgently felt that in a nuclear-armed world, if we didn’t realize our transcendent unity across religious and ethnic divides, that we’re all children of the same divine source, we’re going to kill ourselves and perish in the next Holocaust,” Bronner said.
The label preaches that unity in its own ecstatic register, placing “mason, tent & sandalmaker Hillel, carpenter Jesus, camel-driver Mohammed” side by side among the “hard-working, brave men that built all civilization”
While part of the family fled to the United States, his great aunt Lottie left for Palestine in 1936, at 19, and eventually settled on a kibbutz. Bronner recalled hearing her stories during childhood visits, “Just her story and the kibbutz, forging this incredible life, this radical socialist experiment.”
‘Constructive engagement’
But the miracle of Israel lost its glimmer for Bronner, as it has for many American Jews. A new AP-NORC poll found that only about 4 in 10 younger religious Jewish adults say supporting Israel is highly important to their Jewish identity, compared with about half of their elders.
For Bronner, the first crack came during an early visit to Israel. “I remember, like, wow, there’s all these really old Palestinian towns everywhere,” he recalled. “It was kind of dissonant a little bit.”
Dr. Bronner’s went organic in 2003, and when Bronner went searching online for fair trade suppliers of its olive oil, “the only thing that came up for any of it was Canaan Fair Trade, out of the West Bank, in Palestine,” they recalled. “And I was like, ‘Oh, this is interesting.’”
He decided to lean in, reaching out to Canaan’s founder, Nasser Abufarha, a Palestinian-born anthropologist who had brought the fair trade ethos home from Wisconsin. But first came a debate over how to source olive oil from the West Bank without taking sides. Adam Eidinger, the company’s director of social action, told him they should go “50-50 with oil from Israel.”
“Israel is a first-world country, the fair trade ethos is about the developing world,” Bronner recalled responding. “But we don’t want to look like we’re being anti-Israel about this.”
In classic Dr. Bronner’s fashion, they settled on a middle ground: 90% of the company’s olive oil would come from Palestinian farmers in the West Bank, and 10% from Israel, half from a Jewish family farm, and half from Sindyanna. “So we got Muslim, Jewish, Christian olive oil in the soap,” Bronner said, in true All-One fashion. “Really proud of that.”
But the war in Gaza and the backlash to it, including boycott campaigns aimed at Israeli products and companies operating in West Bank settlements, have put Dr. Bronner’s in a bind of its own design, a company that condemns West Bank occupation, caught up in a boycott of Israel.
Whoever else shares the blame, Bronner puts most of it on Israel’s government, even for the Brooklyn food coop boycott.
“This messianic right wing that’s got the wheel in Israel is a nightmare, and is, I think, to blame for a lot of what’s happening, these kinds of things happening at, like, Park Slope,” he said.
The Park Slope Food Coop, in response to a request for comment from the Forward, noted that Dr. Bronner’s own products remain on its shelves. The boycott, it said, covers only goods made in Israel, not companies that source from it.
PSFC4Palestine, the member group that led the boycott campaign, did not respond to multiple requests for comment on why Dr. Bronner’s products were not included.
Bronner said he is “totally sympathetic to the BDS movement as one strategy,” even as his company has chosen what he calls “constructive engagement” instead.
But if Park Slope’s boycotters find Bronner’s company too entangled with Israel, his Israeli partners have the opposite complaint. His distributors there, he said, were disappointed by his February blog post, which paired a photo of the mailboxes at Kibbutz Nir Oz, marked for residents killed or kidnapped on Oct. 7, with an argument that Israel’s government had weaponized the trauma of that day to accelerate its takeover of the West Bank.
“They thought I could have been a little more empathic on the Israeli side,” Bronner said. Still, he seems to have made his peace with the price of standing in the middle.
“We’re not exactly how all our allies, on either side, would like us to be,” he said. “That’s part of the challenge.”
The post Dr. Bronner’s soap mixes Israeli and Palestinian olive oil — and dodges product boycotts appeared first on The Forward.
Uncategorized
Pioneering restaurant chain Taïm closes, outlets padlocked for unpaid taxes
Taïm Mediterranean Grill, a pioneering fast casual Israeli food chain, is closing locations across the country, after New York State issued warrants for hundreds of thousands of dollars in unpaid taxes.
The restaurant, founded by Israeli-American celebrity chef Einat Admony and now owned by the Illinois-based conglomerate Craveworthy Brands had expanded across New York, Washington D.C., and Chicago. Last week, pictures of two of New York City locations appeared on social media, with signage saying they had been seized by the state for nonpayment of taxes.
In an email to the Forward, a representative for Admony wrote that “she is unable to comment on the current status of the chain,” having not been involved with it since 2022.
When Admony first opened Taïm in New York’s West Village in 2005, it was one of the city’s first fast casual Mediterranean options. Zagat and New York Magazine gave the restaurant rave reviews, and lines formed outside the door.
Taïm opened its second location in 2012, and in 2018, former Chipotle executive Phil Petrilli and business partners invested in the restaurant and led its expansion across the country. By that time, Taïm faced a more crowded market, competing with Miznon, another Israeli fast casual creation by celebrity-chef Eyal Shani, and Cava, a Mediterranean bowl restaurant.
The restaurant switched ownership in 2024 when Craveworthy Brands bought Petrilli’s restaurant platform. But a year later, the state of New York issued dozens of tax warrants to Taïm-related entities at multiple locations. Some stores closed ahead of the recent round of state seizures.
The state has held both Pitrelli and Craveworthy’s CEO, Gregg Majewski, responsible for taxes owed. Pitrelli is currently suing Majewski, alleging that under their merger agreement, Majewski and Craveworthy are liable for all debts incurred by Taïm.
In his lawsuit, Pitrelli alleged the Taïm outlets owed $632,000 in unpaid taxes. Majewski did not respond to a request for comment; the Forward has reached out to his attorney.
Since the Hamas-led October 7 attacks on Israel, Taïm, which is Hebrew for “delicious,” has received some pushback. It has appeared on boycott lists and posts, criticizing it for being “Israeli owned,” even though its current owner is not Israeli. In a recent Instagram post noting the closure, users took to the comments to criticize the restaurant for being Israeli. However, a push to boycott Taïm specifically has not received as much widespread attention from the BDS movement as Goldie, a Philadelphia chain run by celebrity chef Michael Solomonov that recently closed six locations.
The restaurant currently brands itself as “Mediterranean,” though in the past it hashighlighted its Israeli background.
Others criticized Taïm for reasons unrelated to geopolitics. “They ruined that place when they changed the menu and made it like a big chain fast casual place,” one FoodNYC Redditor commented.
“Place has been going downhill for years, I’m not surprised,” another said.
The post Pioneering restaurant chain Taïm closes, outlets padlocked for unpaid taxes appeared first on The Forward.
Uncategorized
Antisemitism flourishes amid cultural and historical illiteracy. Classrooms should be a cure.
School will be back in session before we know it. A smattering of the headlines in the final weeks of the last academic year, coinciding with Jewish American Heritage Month in May, suggest that fighting antisemitism in educational environments will remain a monumental challenge.
They include a lawsuit against the nation’s largest teachers’ union for encouraging discrimination against Jewish teachers and students, a Texas private school displaying maps of the Middle East erasing Israel, swastikas scrawled on multiple school grounds in Massachusetts and in Georgia, and — just a few blocks from my child’s former school, which has had its own share of such issues — a flag bearing the hate symbol billowing over New York University.
The scene in the streets this summer has been arguably as bleak. Hate crimes against Jews are on the rise, even as rates of other major crimes fall. In response to the stabbing of a Jewish man in a kippah as he exited the Jewish Center on Manhattan’s Upper West Side, Democratic congressional nominee Micah Lasher implored Mayor Zohran Mamdani to do more than react with the requisite expressions of empathy and promises of increased security, but to “take the temperature down” rather than foster a climate that jeopardizes Jewish safety.
Taking the temperature down is exactly what’s in order. We need proactive, preventative action from our political leaders, in New York City and beyond, to transform an environment in which antisemitic attacks still comprise the majority of hate crimes, and harsh words can too often combust into violence.
The good news is that we have a ready-made place to continue this urgent work: classrooms. As an educator, I have a strong sense of how historical and cultural illiteracy are far more rampant than unrepentant antisemitism, and that this is where we must focus our educational efforts in a more deliberate way than we currently do.
Ignorance provides antisemitism, an insidious shapeshifter that infects and unifies the otherwise polarized political right and left, with a powerful accelerant. Yet the only times when K-12 students might encounter Jewish experiences are in a Holocaust unit — mandated in 29 states — or in an antisemitism training, often introduced reactively after an incident. Neither approach addresses a generalized illiteracy about Jewish identity and experience that allows this hatred to fester. These traditional methods of “fighting antisemitism,” including in classrooms, are important but inadequate.
Rather than teaching about Jews primarily as targets of hatred — the obvious organizing principle of many lessons on the Holocaust and antisemitism training — it is crucial that students learn about Jewish identities and experiences as inextricable from our broader national narratives. When Jews are understood as full members of the polity, and as diverse participants in every historical era — as labor organizers and industry leaders, fashion designers and film directors, athletes and intellectuals — it becomes much harder to caricature us as evil or outsiders, or to render us invisible.
Such historical accuracy, rigorous source analysis, and a spirit of cultural inclusiveness, is the ethos of the New York City public schools’ Hidden Voices: Jewish Americans in United States History curriculum materials, for which I serve as lead scholar. Volume 1 is out now, and Volume 2 will be released later this fall.
A two-volume collection of profiles, original sources, guiding questions, and analytical essays written and reviewed by experts, the free materials enable history and social studies teachers to enrich existing lessons, or to create entirely new units of study.
Rich narratives about individuals illuminate broader historical eras, whether organizer Clara Lemlich on Progressive Era labor legislation, Supreme Court Justice Louis D. Brandeis on transformed legal approaches to monopoly, or Dr. Ruth Westheimer’s advocacy for sex education, to name a few. Moreover, Hidden Voices explores how each individual’s Jewishness shaped their contributions to American society.
Rather than just sprinkling in a few Jewish figures into existing narratives, “Portrait of an Era” essays show how integrating stories of both luminaries and lesser known Jews nuances and challenges dominant historical frameworks – like “the Civil Rights Era,” or “Postwar America” – in ways that render history more accurately, and more interestingly.
For example, what does it say about the early national period of a country founded on religious freedom that Rabbi Isaac Leeser worried Jews would become “Christianized,” and thus offered sermons in English, while simultaneously advocating for the “Judaization” of American Jews? Or, how is the notion that American Jews “became white” after World War II challenged by the fact that the first, and only, Jewish Miss America, Bess Myerson, sparked a torrent of complaints to pageant organizers, was disinvited from various appearances, and was encouraged to choose a less Jewish name (she didn’t)?
Hidden Voices is no hagiography — history as hero worship — even as one of its aims is to challenge negative stereotypes. Since students might only encounter one of these profiles throughout their studies, we were especially judicious in selecting individuals that highlight the complexity of history and of humanity. For example, Spaniard Luis de Caravajal y de la Cueva, whose family converted to Roman Catholicism but secretly practiced Judaism under the threat of death, arrived in the New World to advance colonization. Yet he used this position to rescue other persecuted conversos. Many years later, we profile Groucho Marx, who with his brothers indelibly shaped the worlds of vaudeville and film, new industries where Jews found success in part because antisemitism excluded them from more established ones.
Emphasizing Jews’ role in U.S. history at large is crucial, but so is educating about the specificity of Jewish experience, from the momentous — including the Holocaust and Israel’s founding – to the everyday, like mainstreaming blue jeans and bagels and establishing overnight camps. Cultural topics are especially powerful teaching tools, for students are often less guarded in discussing food or fashion than when grappling with the most fraught political questions. Given so many current conversations about Jews now turn to Gaza, Hidden Voices decenters this conflict to offer a wider lens on a diverse people too often unhelpfully decontextualized.
Why isn’t a more robust Jewish-American history curriculum already a staple in more schools, especially given how largely other identities loom in our classrooms and our culture? Indeed, Hidden Voices — which has covered race, ability, and other categories — has existed since 2018 in New York City, home to the largest population of Jews outside of Israel, and yet the project I lead was only commissioned in late 2023, spurred by Oct. 7. While Volume 1 has been downloaded 200,000 times, and encouraging reports of teachers using the materials are rolling in, integrating these Jewish stories into the study of U.S. history and culture remains optional.
Multiple factors account for this relative absence of Jewish stories in the teaching of American history, in New York City and nationwide: foremost, the widespread, reductive assumption that identity and power in the United States operate around a Black-white binary, with Jews on the white, privileged side, and thus not a marginalized group worthy of attention. Similarly, many identity-based frameworks focus on “underrepresented” groups, which Jews — despite comprising a tiny minority — are not. Lastly, many such curricula are introduced due to parental advocacy, but Jewish Americans have largely expended such energy on building a Jewish education network outside the public system.
Overlooking Jewish American history and experience intensifies both antisemitism and historical illiteracy, and must be addressed. While Hidden Voices may appear to “just add Jews” into a Diversity, Equity and Inclusion framework, it actually represents a subtly, but substantially, different intervention. First, the argument for such programs is often for people to “see themselves.” While I hope Jewish schoolchildren feel affirmed by such visibility, that aim is profoundly parochial. Learning the history of Jews — or Latinos, LGBTQ people and others — is not primarily valuable in order to cultivate particularistic pride, a dubious aim for a secular school in a pluralistic society. Rather, it is to equip all students to navigate our shared society with evidence, empathy, and universalism. Actually, a Jewish history curriculum arguably stands to be most valuable in districts without Jews at all, but ample room for antisemitism to fester unchecked by interpersonal experience.
I understand the skepticism of staking our hopes on a better future for Jewish Americans in educational institutions; I’ve been a vocal critic of how alienating these places have been to many since 10/7. To be sure, education is no magic pill, and ignorance is not our only enemy. Avowed antisemites and ideologues exist in K-12 and college classrooms, as in all professions, and they too demand our unsparing attention. But for the vast majority of Americans with scant awareness of Jewish history or experience, teaching and learning about Jews as integral to this nation’s past and present is a new, and potentially powerful intervention. We owe it to each other to pressure our politicians and our public schools to at least try it.
The post Antisemitism flourishes amid cultural and historical illiteracy. Classrooms should be a cure. appeared first on The Forward.
Uncategorized
What does DSA actually want? Its national co-chair can’t say.
It’s been a heady couple of months for the Democratic Socialists of America. Candidates the organization rallied behind ousted establishment Democrats in New York, Michigan, Colorado and Wisconsin state primaries. Pundits who doubted the movement last year are now eating crow.
With the DSA having forced its way into the spotlight, national co-chair Megan Romer went on The New Yorker Radio Hour podcast to share what the movement is all about. But the interview has elicited an online backlash — and some ridicule — after Romer said she would have attended an Oct. 8 protest and that she would have sought to stop Russia’s advance in Ukraine through diplomacy.
Just as damning to some viewers was Romer’s reluctance to provide specifics on a number of DSA policy positions when pressed for them by New Yorker editor David Remnick.
The backlash to the interview put Romer on the defensive. The day after its publication the national co-chair called Remnick a “debate bro” who had tried to make her look and feel stupid during the conversation. Remnick, a Pulitzer Prize–winner and former Moscow correspondent for The Washington Post, has edited The New Yorker since 1998.
“Luckily lots of practice keeping my temper in check when debate bros are well-actually’ing me, tho it still flusters me,” Romer wrote Saturday on X. “I am def particularly sensitive when people are actively trying to make me look/feel stupid and it can throw me off my game.”
The interview highlighted a challenge that faces the organization as it gains members and breaks through on the Democratic stage: Translating its rallying cries into the gritty work of partisan politics — or, for the candidates DSA champions, getting things done while remaining true to the movement’s ideals.
Nowhere was that clearer than Romer’s talking points on Israel. Romer said the organization’s position was “a free Palestine with a capital in Jerusalem, and so I think that can safely be read as a one-state solution.” When Remnick asked her if DSA would have supported the proposed terms of the Camp David summit in 2000, had the Palestinians accepted it, Romer said: “Good question — I’d have to actually look at what the specifics there were.”
(The exact terms discussed at the summit are in dispute, but most agree it would have involved a separate Palestinian state with a capital comprising several Palestinian neighborhoods in Jerusalem.)
A testy exchange followed around Romer’s stance on the Hamas-led attacks of Oct. 7, 2023.
Asked whether she supported New York congressional primary winner Darializa Avila Chevalier in attending a “pro-Hamas” rally on Oct. 8, Romer said yes — she would have gone herself.
“If you put people in an open air concentration camp, and you deprive people of rights, of dignity, of food, of the ability to live in safety,” Romer said, “you have to expect that they are going to not take that for that long. And that is not defending any harm of civilians or of non-combatants.”
Remnick replied, “Well, sure it is — you said you’re supporting it.”
Romer said, “I’m saying that I think it was inevitable.”
On issue after issue, Remnick pressed Romer for details and found few.
- Romer said DSA wanted to “tax the hell out of millionaires” but demurred on what that would mean in practice.
- Romer said she believed in open borders, but not in “throwing the gates open.” When Remnick asked if that wasn’t just immigration reform — which is to say the Democratic policy platform — Romer replied, “It means reforming the system we have while we rethink the system, while we build this new one from the ground up, and then hopefully eventually flipping the switch.”
- Romer said she did not believe in sending arms to support Ukraine in its war against Russia. She asked Remnick, “Why aren’t we doing any amount of actual diplomacy? Why aren’t we doing any amount of actual sending actual human beings to talk to human beings?” Remnick pointed out that there had been many attempts of diplomacy, “however failed,” since the beginning of the war.
- Remnick asked Romer what she meant when she said she believed in prison abolition. She answered that the safest communities were not ones with cops on every corner, but ones with “good schools, good jobs, good park systems, good recreation for their teenagers, things like that. Those are the safe communities.”
- As for her support for defunding the police, Romer said she was “not in favor of getting rid of police entirely tomorrow” but that she supported decreasing their budgets until a point where social services were sufficiently funded.
For the most part, Remnick — trying to fit Romer into a 30-minute podcast slot — let Romer’s answers speak for themselves whether they answered his question or not. But he did hint at a broader argument in one of his final questions, about the DSA’s position in favor of abolishing the U.S. Senate.
Given the scant likelihood of such a measure passing, Remnick asked, didn’t it distract from policy goals that were more likely to succeed?
“I don’t think so,” Romer replied. “I think taking principled positions tells people that you’re principled, and I think we see voters really responding to that, and we see people saying, ‘Oh, you’re actually thinking about the systems.’”
The post What does DSA actually want? Its national co-chair can’t say. appeared first on The Forward.
