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Fake AIPAC’s endorsement of apartheid goes viral and top Jewish exec departs as Twitter turmoil mounts
(JTA) — For a short time Thursday night, Twitter users could see a post that would confuse anyone plugged in to the world of Israel advocacy.
“We apartheid,” tweeted an account with the handle AIPAC, the acronym for the American Israel Public Affairs Committee. The account’s profile picture was the same red-and-blue Jewish star that the organization has long used on the social media platform.
The message was shocking because AIPAC is a vociferous defender of Israel against criticism, including the argument that the country perpetuates an apartheid system through its treatment of Palestinians. But it was also fake: The group had fallen victim to a wave of spoofs, falsification and abuse unleashed by Elon Musk’s recent acquisition of Twitter.
Only by looking closely could a user see that the account belonged to “AIPAC_USA,” not “AIPAC,” where the group has long posted. The impersonating account was deleted but not before the tweet had been seen and amplified thousands of times. It even got engagement from accounts impersonating other prominent figures. “Totally agree,” responded @KariLakeAZ, a fake account purporting to belong to the far-right Republican candidate for governor who is lagging in Arizona’s vote count.
The spoof was one of countless instances of impersonation meant to provoke reactions or sow chaos that have unfolded since Musk paid $44 billion to buy the platform two weeks ago. He has swiftly made steep layoffs and abrupt changes to moderation and authentication rules, all while tweeting crass and controversial content himself. The turmoil has sent users, advertisers and employees packing, while opening the floodgates to bad actors on the site.
Musk has also continually tweeted out different sets of rules concerning impersonations on the platform; by Thursday, he said that “parody” accounts must include that word in their names.
A slew of top executives, including those responsible for privacy and legal compliance, have left the company in recent days, according to media reports. But until Thursday night, a top leader who had led efforts to keep hate speech off the platform, Head of Trust and Safety Yoel Roth, had remained in place and seemingly in Musk’s favor, tweeting explanations of his new boss’ decrees and assurances that the company was taking hate speech seriously. He even appeared alongside Musk in a meeting meant to placate panicked advertisers on Wednesday.
But at the same time as the fake AIPAC account’s “likes” mounted, Roth added a single word to his Twitter bio: “former.” Whether he quit amid the chaos or was pushed out is not clear, but his departure from the company was an especially worrying sign for those who have held out hope that the Musk-induced turmoil would ultimately recede.
Roth had been a polarizing figure at the company while also serving as the public face for its efforts to root out hate. A gay Jewish man who openly tweeted about his identity (he once tweeted that a DNA test revealed him to be “Extremely F—ing Jewish”) and his liberal views, he drew the wrath of Twitter’s right-wing critics. Right after the inauguration of Donald Trump, he tweeted that there were “ACTUAL NAZIS IN THE WHITE HOUSE.”
In his role, Roth led efforts to address surges of antisemitic harassment on Twitter. Last week, with bots and trolls surging again amid Musk’s takeover, he tweeted about efforts to remove them and said, “Twitter’s policies haven’t changed. Hateful conduct has no place here.” In his final tweet prior to his departure, he said efforts to suppress hateful content had been largely successful.
Some of Roth’s lighter tweets, which became less frequent in recent years as he became more of a public figure, include Jewish content. In 2017, he posted about a children’s book in Hebrew about a cat who sits on a rug and abides while other animals join it. Eventually it’s too much for the cat, who hisses at the other animals, scaring them away.
“So basically, this book is the most concise possible explanation of my personality,” Roth said.
Roth’s departure means that Twitter has lost virtually all of the executives responsible for ensuring safety and security on the site. With the disorder unfolding in public view, parodists and provocateurs are seizing every opportunity to add malicious content to the platform.
Along with AIPAC, other Jewish groups have been ensnared in the trend. Also on Thursday night, a fake account impersonating the Anti-Defamation League posted a picture of Henry Ford, the famously antisemitic car manufacturer, and tweeted, “We’re so glad to be here. Elon Musk is the #HenryFord of our time. Innovation is a miracle!”
The tweet, which came from @ADL_Official, not the actual @ADL account, did not last long on the site. It was a reference to a real comment from ADL CEO Jonathan Greenblatt from just a month ago, when he praised Musk on TV as following in Ford’s tradition of innovation and said he was cautiously optimistic about Musk’s then-approaching ownership. Greenblatt apologized for his comments exalting Ford immediately and publicly lost confidence in Musk shortly afterwards.
Last week, with antisemitism spiking on the platform, the ADL urged advertisers to boycott it, and many are doing so.
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Netanyahu: ‘Our Forces Are Striking the Heart of Tehran With Increasing Strength’
Israeli Prime Minister Benjamin Netanyahu participates in the state memorial ceremony for the fallen of the Iron Swords War on Mount Herzl, in Jerusalem, Oct. 16, 2025. Photo: Alex Kolomoisky/Pool via REUTERS
i24 News – Israeli Prime Minister Benjamin Netanyahu stated that Israeli forces had “eliminated the dictator Ali Khamenei” along with dozens of senior officials of Iran’s regime during a statement delivered from the roof of the Kirya, Israel’s defense headquarters.
“Yesterday, we eliminated the dictator Khamenei. Along with him, dozens of senior officials from the oppressive regime were eliminated,” Netanyahu said after a meeting with the Minister of Defense, the Chief of Staff, and the Director of Mossad. He added that he had issued instructions to continue the offensive.
According to Netanyahu, Israeli forces are “now striking at the heart of Tehran with increasing intensity,” a campaign he said will “increase further in the days to come.”
The Prime Minister also acknowledged the toll of the conflict on Israel, calling recent days “painful” and offering condolences to the families of victims in Tel Aviv and Beit Shemesh, while wishing a speedy recovery to those injured.
Netanyahu emphasized that the operation mobilizes “the full power of the Israel Defense Forces, like never before,” in order to “guarantee our existence and our future.” He also highlighted US support, noting “the assistance of my friend, the President of the United States, Donald Trump, and of the American military.”
“This combination of forces allows us to do what I have hoped to accomplish for 40 years: strike the terrorist regime right in the face,” Netanyahu concluded. “I promised it — and we will keep our word.”
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Trump Says Iran Military Operations Are ‘Ahead of Schedule,’ CNBC Reports
U.S. President Donald Trump speaks with White House Chief of Staff Susie Wiles and Secretary of State Marco Rubio during military operations in Iran, at Trump’s Mar-a-Lago resort in Palm Beach, Florida, U.S. February 28, 2026. The White House/Social Media/Handout via REUTERS
US President Donald Trump told CNBC on Sunday that US military operations against Iran are “ahead of schedule.”
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Iranian Missile Strike on Beit Shemesh in Israel Kills 9
Emergency personnel work at the site of an Iranian strike, after Iran launched missile barrages following attacks by the US and Israel on Saturday, in Beit Shemesh, Israel, March 1, 2026. Photo: REUTERS/Ammar Awad
An Iranian missile strike hit the Israeli city of Beit Shemesh on Sunday, killing nine people and wounding dozens, in what authorities described as a direct impact on a public bomb shelter.
A ballistic missile leveled the bomb shelter, leaving a large crater in its wake. Most, if not all, of those killed had been taking cover inside the shelter when it hit, Jerusalem Police Deputy Commissioner Avshalom Peled said at the impact scene.
Those in critical condition were airlifted to Shaare Zedek Medical Center, a spokesperson for the Israel Defense Forces (IDF) said.
At least 20 people were still missing late on Sunday afternoon local time.
As you read this, an Iranian missile has just struck a residential neighborhood in Beit Shemesh, Israel, only 30 kilometers/about 18 miles from Jerusalem.
Nine people are dead.
More than 20 are wounded, including children. A
public shelter collapsed from the direct hit. An… pic.twitter.com/mEVDlPEqgf
— Ella Kenan (@EllaTravelsLove) March 1, 2026
Several buildings surrounding the shelter in Beit Shemesh, which is west of Jerusalem, were also damaged in the attack, with two collapsing entirely. A synagogue was also destroyed.
Emergency crews from Magen David Adom, ZAKA, and United Hatzalah joined fire and rescue units at the site, combing damaged buildings and debris for possible survivors. Many people were trapped under rubble or inside apartments, first responders said.
The Iranian Regime directly fired missiles toward the civilian neighborhood of Beit Shemesh, killing innocent civilians.
The Iranian regime purposely targets civilian targets while we precisely target terror targets. This is who we’re operating against—a regime who uses… pic.twitter.com/9W8Fp4T2tH
— Israel Defense Forces (@IDF) March 1, 2026
Chaim Wingarten, deputy director of operations at rescue organization ZAKA, described the scenes as “very difficult.”
“When I arrived, it was a huge chaos, with wounded people everywhere,” he said.
The strike was part of a larger volley that triggered air-raid sirens across the country. A man in his fifties was wounded by shrapnel elsewhere in central Israel.
IDF foreign media spokesman Lt. Col. Nadav Shoshani charged Iran with deliberately firing at civilians. “We know this is their strategy,” he said, adding that Israel would do “everything in our power to remove these capabilities from this bloodthirsty terrorist regime.”
The Beit Shemesh hit marked the highest single-incident death toll inside Israel since the confrontation with Iran began a day earlier. The previous peak came during the 12-day war in June 2025, when a missile slammed into an apartment block in Bat Yam and killed nine people.
The Beit Shemesh strike came a day after US and Israeli forces struck a compound in Tehran killing senior Iranian officials, including Supreme Leader Ayatollah Ali Khamenei, whose death was later announced on Iranian state television.
In an interview with Fox News on Sunday, Trump said 48 Iranian leaders were killed in the strikes. “Nobody can believe the success we’re having; 48 leaders are gone in one shot. And it’s moving along rapidly,” he said.
Separately, the American president told CNBC that the US operation was “ahead of schedule.”
Thousands of Iranians braved the strikes and took to the streets to celebrate Khamenei’s death on Saturday evening. Many people stood on balconies and at windows chanting “freedom, freedom,” The New York Times reported. People in the Iranian city of Shiraz were “abandoning their cars for an impromptu dance party, whistling, cheering, clapping, and screaming with joy. In many videos, celebrants joined together in a cheer that is typically reserved for weddings, symbolizing pure joy,” the report said.
GeoConfirmed Iran.
People chanting – Celebrations through the Foolad Shahr area in Isfahan with joy and jubilation over the killing of Khamenei.
Rough location – 32.48169, 51.39167
F9JR+MMF Fuladshahr, Isfahan Province, IranGeoLocated by @Mitch_Ulrich
Geolocation:… https://t.co/iv9TlSPPfS
— GeoConfirmed (@GeoConfirmed) February 28, 2026
Can you hear the joy in his voice?
“I am dreaming, hello world!” pic.twitter.com/ICq77zBerv— William Mehrvarz (@WilliamMehrvarz) March 1, 2026
Iran retaliated by firing repeated waves of missiles and drones, with launches aimed not only at Israel but also at US bases in the Middle East, including Qatar, Kuwait, the United Arab Emirates, and Bahrain. Iran on Sunday morning also launched two missiles at Cyprus, where thousands of British military personnel are stationed, which fell short.
Later in the afternoon, the US acknowledged its first losses with US Central Command, saying three American service members were killed and five were seriously wounded during the operations in Iran.