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Growing number of young Jews turning to service to express their Jewish values
When Jon Cohen was in college a decade ago studying biology and chemistry with plans for medical school, he knew he wanted to make a difference in the world beyond the Florida State University campus in Tallahassee.
So he and some friends decided to launch a community project teaching science to children from low-income households living nearby. Every Friday, they’d conduct experiments with the kids designed to spark excitement and curiosity about the world around them in a way that would leave an impact on them beyond school.
The idea of service was something Cohen had grown up with in his more affluent Miami suburb, and he wanted to take some time off between college and medical school to devote to it. When, as a college senior, Cohen saw an email about a Jewish service fellowship with Repair the World, he applied.
“I was really interested in seeing what justice-minded Judaism was like,” Cohen recalls.
His family didn’t practice Judaism framed through the lens of morals and values, he said, but rather through rituals like Sabbath observances and attending synagogue. He didn’t go to a Jewish day school or summer camp, he didn’t know Hebrew, and when his parents divorced, they stopped observing Shabbat, leaving Cohen with few pathways for Jewish connection.
When Cohen started his fellowship in New York for Repair the World, he realized he had found a different model for Jewish action — one that felt more meaningful. Cohen worked with Digital Girl, an organization that teaches computer coding to kids of all genders in underfunded schools in neighborhoods like Chinatown, Bedford-Stuyvesant and East New York where many people live in poverty.
Cohen is one of over 230 people who have “served” full-time through Repair the World’s fellowship. Another 740 have completed Repair’s service corps, a three-month, part-time Jewish service learning program for young adults. Since 2009, Repair has partnered with approximately 2,880 service organizations, resulting in over 516,000 acts of service and learning. The goal is to reach 1 million by 2026.
This kind of Jewish engagement is indicative of a sea change in the Jewish communal world: Service is now an integral part of American Jewish life and a meaningful form of Jewish expression, especially for younger adults. Service projects increasingly are how American Jews put their faith into practice and find purpose through humanitarian acts.
“Younger generations are deeply passionate about making the world a better place and improving their communities,” said Robb Lippitt, chair of Repair the World’s board of directors. “Connecting this passion to their Jewish values is something that Repair does really well.”
The organization sends Jewish young adults to serve both with Jewish and non-Jewish organizations addressing needs such as food, housing, and other local needs. Repair the World’s activities are structured with an eye toward making them meaningful Jewish experiences.
“Everything we do is done through both a Jewish and a social impact lens,” said Cindy Greenberg, Repair’s president and CEO. “In addition to hands-on service, we look at the issue area at hand and ask: Why is my service needed? What are the underlying societal challenges impacting this issue and how might it be healed? And what does Jewish wisdom have to say about these challenges and our obligation to repair the world?”
Janu Mendel, the Southeast regional director of Repair the World, tends to vegetation at a local community farm in Miami. (Courtesy of Repair the World)
Greenberg said expanding the Jewish service movement will lead to a flourishing Jewish community and strengthen society generally.
Repair the World was founded 13 years ago to make service a defining element of Jewish life. Since then, studies have shown that Jewish young adults increasingly express their Jewish identity by caring for the vulnerable.
“Over 13 years, Repair the World has been the driving force of the Jewish service movement, ensuring that these experiences are grounded in serious Jewish learning,” said Barry Finestone, president and CEO of the Jim Joseph Foundation, one of Repair’s funders. “Repairs organizational partnerships, fellowship programs, and proven best practices define the movement today — and enable so many to find purpose in Jewish life while creating change.”
While most of those who serve with Repair — about three quarters — are Jewish, much of the impact is in non-Jewish communities. About eight years ago, for example, the organization began partnering with St. John’s Bread and Life, a faith-based emergency food provider in Brooklyn that operates a food pantry, serves hot meals and hosts a mobile kitchen.
St. John’s serves approximately 1,000 hot meals a day, according to Sister Marie Sorenson, the chaplain there. The current Repair the World fellow serving with St. John’s has continued volunteer outreach, ensuring that unhoused and food-insecure individuals and families in the neighborhood have their nutritional needs met with compassion and respect. Repair also has organized volunteers to give thousands of toiletries, personal hygiene kits, baby wipes, diapers and baby formula to clients of St. John’s.
“Because we are both faith-based service organizations, we have really connected well with each other,” Sorenson said.
This commitment to food justice is connected to Repair’s service impact nationwide. Repair has mobilized volunteers to donate 200,000 pounds of food and prepared or served more than 100,000 meals to people in need throughout the country.
In the partnership with St. John’s, the Christian participants tend to be locals who have extra time or are retirees, whereas the Repair volunteers are “young people who value service, who value giving back to the community,” Sorenson noted.
Repair is funded by a wide array of supporters, including Jewish federations across the country, the Jim Joseph Foundation, and the Charles and Lynn Schusterman Family Philanthropies. Repair’s expansive pandemic response, Serve the Moment, drew funding from philanthropist MacKenzie Scott and the Jewish Communal Response and Impact Fund, known as JCRIF.
Repair has also invested significantly in partnerships with other Jewish organizations to maximize reach and impact.
“The power of Repair’s model is the opportunity it provides for young adult volunteers to learn from and work in deep partnership with the communities they are serving — while engaging in Jewish life and learning,” said Lisa Eisen, Repair’s founding board chair and co-president of Schusterman Family Philanthropies. “We saw this so clearly through the pandemic, when Repair mobilized tens of thousands of young Jews to support people in need while also providing an avenue for them to stay connected to each other and Jewish community.”
Eric Fingerhut, the president and CEO of the Jewish Federations of North America, described service programs as a gateway to greater Jewish involvement. “We believe service is a powerful tool for expanding engagement in Jewish life across the system,” Fingerhut said.
Volunteers paint and restore a community space during MLK Weekend of service in New York. (Shulamit Photo + Video)
Lippitt, Repair’s board chair, noted that Repair’s service work is especially important given the divisions in the country right now.
“It’s a vitally important bridge-building experience with our neighbors in these divided times,” he said. “The benefits that come at this moment in American history of getting out in the community and serving alongside people who may not see the world as you do are just immense for the community and for society.”
Many of the young Jews who work with Repair the World come from cohorts that traditional Jewish organizations have struggled to reach. In the most recent data collected by the organization, Repair found that between 19 and 25% of participants identify as having a disability; 25% of participants and 44% of corps members identify as non-white; and 75% of fellows, 42% of corps members, and 22% of participants identify as LGBTQ.
After Jon Cohen finished his yearlong fellowship with Repair, he went to medical school as planned, but he soon realized it wasn’t the path he wanted. When an opportunity came up to join Repair’s staff in Miami, he jumped at the opportunity, staying for three years. He now is the director of community mobilization at Keshet, the Jewish LGBTQ+ rights organization, and serves on Repair’s board of directors.
“Service has always been something that was important to me but never existed through Judaism until I did the fellowship,” Cohen said of his experience. “It was groundbreaking for me to learn about tikkun olam and all of my Jewish values. It was such an educational experience, and now I feel so proudly and passionately Jewish because of the foundation Repair the World gave me.”
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At Eurovision, Israel’s near triumph shows the limits of tolerance
VIENNA — A keffiyeh was blocking my view, and it bothered me less than I would have expected.
It was around 9:45 pm, and I was standing outside Vienna’s city hall, where the city had erected a “Eurovision village.” The pan-European singing competition was taking place in the former Habsburg capital, grand architecture framing massive public viewing screens.
Security was tight. Visitors weren’t allowed to bring bags inside the area, and we were patted down by two separate guards before we were allowed to enter. In August 2024, a foiled terror attack led to the cancellation of three Taylor Swift concerts, an international embarrassment authorities were keen not to repeat.
And then there were the protests over Israel’s participation.
The day before, an anti-Israel solidarity concert had featured a video call with Unorthodox author Deborah Feldman, who said she was protesting the “whitewashing” of a genocide. A separate “song protest” reportedly escalated from chants of “One love” to “Death, death IDF.” Earlier that day, demonstrators had marched along Vienna’s main shopping boulevard. By the time evening rolled around, a group of clowns had gathered outside the parliament, practicing creepy, Joker-like laughs and holding signs that said “United by Genocide,” a play on the Eurovision Song Contest’s slogan. “United by Music.”

For a contest that insists on being apolitical, Eurovision had become unmistakably political.
I didn’t care much for the music, but world events were unfolding here in Vienna, and I wanted to see them up close.
Israeli singer Noam Bettan was the third to perform. As he got on stage and started singing “Michelle,” a couple of people in the crowd I was standing in started shouting “Free Palestine” at the screen. The chants weren’t loud enough to drown out the performance
Then, someone in front of me raised a keffiyeh, stretching it between both hands and waving it in the air. It blocked my view. I considered asking him to lower it. But did I really want to risk a confrontation? Instead, I stepped sideways – slightly annoyed, but telling myself this was the price of tolerance.
Only later that night did I begin to wonder whether tolerance was, in fact, a shared value.
Back home, I watched the voting. Just before 1 a.m. the audience vote catapulted the Israeli act into the lead. In the previous two years, Israeli entries had also performed strongly with viewers, placing first and second in the public vote without winning overall. The reasons have been debated: diaspora support, savvy promotion, or simply songs that fit the Eurovision formula — catchy, theatrical, sung with a powerful voice. (Israel has won the competition four times, most recently in 2018.)
Israel’s promotional efforts have drawn criticism, but no evidence of manipulation has emerged, and the public broadcaster KAN has responded quickly to European Broadcasting Union reprimands.
It didn’t matter. Social media filled with accusations that Israel had cheated. In the arena, just before Bulgaria’s points were announced, the booing aimed at Israel’s entry grew so loud it was clearly audible on the broadcast.
Bulgaria won, Israel came in second, and I felt something close to relief. At a time when several countries had already stayed away and others were wavering, it seemed less like a celebration than a breaking point. I wouldn’t want to witness what would happen if Eurovision were to be held in Israel next year.
It had been easy to move when the keffiyeh blocked my view. One step to the side, and the problem was gone. However, there was no stepping aside from what came later. Freedom of speech is about making space, but it can also be used to close it.
The post At Eurovision, Israel’s near triumph shows the limits of tolerance appeared first on The Forward.
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Israel’s Noam Bettan takes 2nd at Eurovision, buoyed by scrutinized public vote
(JTA) — The Israeli contestant in the Eurovision Song Contest won second place for the second year in a row, drawing a strong public vote despite protests over Israel’s inclusion in the contest.
Noam Bettan and his song “Michelle” ranked third in the public vote and eighth in the jury vote, which combined to give him second place behind the entry from Bulgaria, which won the contest for the first time.
Bettan thanked his fans in a post on Instagram after leaving the stage.
“I’m still processing everything and trying to find the words for this incredible journey. You guys are amazing and this is all because of you. I love every single one of you!” he wrote. “This is just the beginning, there are so many amazing things in the way! 🤍Am Israel Chai!!!”
Five countries boycotted the contest this year over Israel’s inclusion, citing Israel’s military operations in Gaza. After the competition, a spokesperson for VRT, Belgium’s national broadcaster, said the country was unlikely to participate next year unless the European Broadcasting Union, which runs the contest, makes “a clear statement against war and violence and for respect for human rights.” Belgium came in 21st of 25 competitors in the final.
Bettan faced a smattering of boos both during the semifinal on Tuesday and during the final on Saturday in Vienna, as well as when Israel briefly led the leaderboard during the announcement of the audience votes. He told the Jewish Telegraphic Agency ahead of the final that he believed he had more fans than detractors and that he would focus on them.
Israel scored 220 points in the public vote after drawing a formal warning from the EBU for its campaign urging supporters to send all 10 of their votes to Bettan. Israel’s broadcaster called off the campaign after being told it was “not in line with our rules nor the spirit of the competition.”
Israel also drew 123 points from national juries, more than twice what it earned last year when 22 countries awarded Israel no points at all in a result seen as driven in part by political tensions.
This article originally appeared on JTA.org.
The post Israel’s Noam Bettan takes 2nd at Eurovision, buoyed by scrutinized public vote appeared first on The Forward.
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It looks like a kaffiyeh, but this pro-Israel influencer wants you to wear a sudra
In a recent viral Jubilee video viewed more than 1.5 million times, pro-Israel activist Rudy Rochman sits across from a group of 20 pro-Palestinian activists, debating the Israeli-Palestinian conflict. Draped around his neck is a black-and-gray checkered scarf that looks almost identical to a kaffiyeh.
Look closer, and the pattern resolves into something else: tiny Stars of David clustered together, alongside Hebrew lettering spelling out Am Yisrael Chai — “the people of Israel live,” which has became a mantra after Oct. 7 and the hostage crisis. It’s not a kaffiyeh, Rochman says, but a modern twist on the sudra, a cloth head covering once worn by Jews across the Middle East — and he wants to bring it back.
Since the Gaza War, the kaffiyeh has become an increasingly visible symbol of pro-Palestinian activism. Now, Rochman is part of a small but growing effort to revive the sudra as a marker of Jewish identity rooted in the Middle East. He runs the company My Sudra, promoting and selling the garment online. It has been embraced by a niche but visible group of young pro-Israel influencers.
Rochman, a 32-year-old Jew of Moroccan and Algerian descent, said he and his family wore sudras during celebrations like bar mitzvahs and weddings. In old family albums, Rochman says most photos of his grandfather and great-grandfather show them donning the garment in Morocco.

As a child, Rochman understood the head covering as Middle Eastern rather than distinctly Jewish. Once he learned about its connection to Judaism, he set out to revive it, beginning to create sudras in 2016 while a student at Columbia University.
The term sudra appears in rabbinic literature, including the Mishnah and Talmud, as a general term for a cloth typically worn as the religiously prescribed head covering, though some sources describe Jews wearing it around their necks. Experts say Jews across the Middle East wore sudras, likely before the Middle Ages, with styles varying by region and period.
From the Middle Ages into the modern era, Jews in the Middle East, classified as dhimmis, sometimes faced legal restrictions on dress. One notable prohibition during certain periods was the wearing of a headscarf or turban by Jews, including the sudra.
“This form of headgear by Jewish men was not tolerated in many communities,” said Gillian Vogelsang-Eastwood, a textile historian specializing in Middle Eastern dress. “Men could wear the kippah, but nothing significant in public on the head.”
Over time, she said, those constraints contributed to the fading of the custom.
“For me, it’s about reviving an aspect of our culture that was beaten out of us by force,” said Rochman. “It’s not like we consciously made a decision. ‘Hey, we want to stop wearing sudras.’ We were forced to stop wearing it.”
Historically, sudras did not usually feature identifiably Jewish symbols. The Kurdish sudra is an exception, incorporating circles and dots with religious meaning. Even in Rochman’s own family photos, his ancestors typically wore plain white sudras.
Rochman, however, has deliberately added Jewish symbols to make the garment legibly Jewish to contemporary eyes.
Rochman sells sudras in various colors, including a black and white version that looks exceptionally similar to the Palestinian version of the kaffiyeh. Instead of the pattern of zig-zag stripes and criss-crossed squares that can be found on that kaffiyeh, Rochman’s sudra has stars of David juxtaposed to create a similar checkered pattern, as well as Jewish symbols like the menorah, along with the phrase Am Yisrael Chai.
The resemblance to the kaffiyeh is not accidental.
The kaffiyeh is widely seen today as a symbol of Palestinian identity and resistance, but it did not always carry that meaning.
According to Vogelsang, “The kaffiyeh is basically regarded as a 19th-century development worn by farmers in Syria,” she said. “The Jordanian army later adopted it as part of their uniforms.”
Vogelsang says its political symbolism developed in the 20th century, particularly through its association with Palestinian nationalism and figures such as PLO leader Yasser Arafat, who popularized the black-and-white kaffiyeh widely worn today.

Some say the patterns on the Palestinian black-and-white kaffiyeh represent different aspects of Palestinian culture. The criss-cross lines represent the Palestinian ties to the Mediterranean Sea because of their resemblance to fishnets; the black stripes symbolize trade routes through Palestine; and the curved lines are said to symbolize olive trees.
But Vogelsang and other experts say that this symbolism is a modern interpretation of older patterns. “They didn’t have these meanings. The Palestinian community has given them these meanings,” she said.
Patterns like checks and stripes were often used for garments in the Middle East, not because of any particular symbolism, but because “they are just an easy, convenient design to make,” said Vogelsang. Both Jews and Muslims used whichever fabrics were locally available, often checkered and striped patterns commonly associated with the modern-day kaffiyeh.
In a similar way, Rochman’s sudra takes on explicit political meaning through the inclusion of the phrase Am Yisrael Chai, popularized in the 1960s as a rallying cry for Soviet Jewry and now widely used at pro-Israel demonstrations. In that sense, his garment does not just revive a historical practice, but imbues it with ideological significance.

“Being a Zionist outwardly was kind of seen as excessive before Oct. 7, but after Oct. 7 it became something that was cool again,” Rochman said, adding that interest in — and sales of — his sudras increased following the attacks and the war in Gaza that followed.
I asked Rochman if he’s ever worried about being mistaken for wearing a kaffiyeh or accused of cultural appropriation. Dozens of Reddit threads are dedicated to the topic online. In the Jubilee video, one Palestinian activist tells him, “Are you going to pretend that the kaffiyeh you’re wearing is not a culturally appropriated kaffiyeh? And you just added the Hebrew and all of that to it.”
But he is not particularly bothered by either accusation.
“I look at it as just an opportunity to tell that person, whether a Jew or not a Jew, that doesn’t know anything about a part of Jewish culture, who we are and what we are.”
And while Rochman’s main goal is to help younger generations of Jews understand a part of their history that has faded, he hopes that more Jews wearing the sudra will also foster a greater understanding of Jewish history in the Middle East.
“We need to know where we’re from,” Rochman said. “And if it helps us connect with other Middle Eastern peoples, that’s amazing too.”
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