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He was a shy, retiring, Jewish record store manager. How did he come to manage the world’s biggest rock band?
Mr. Moonlight: Brian Epstein and the Making of The Beatles
By Philip Norman
Da Capo, $32.50, 368 pages
Brian Epstein was a most unlikely candidate to discover the Beatles playing in a subterranean music club in Liverpool and manage them toward becoming the biggest pop-rock band in the universe. The somewhat shy and retiring record store manager and classical music aficionado was convinced by an employee to join him during a lunch break to walk over from his family-owned NEMS record shop to the Cavern Club, where he stood out for his age (he was 27; the group’s oldest musician, John Lennon, was 21 and the crowd consisted largely of teenagers), his outfit (a formal suit and tie), and his mature deportment.
But despite being a fish out of water in the grungy club and with no experience working with musicians, within just a few weeks of getting to know the members of the Fab Four, Epstein signed them to a management deal for the purposes of getting them gigs, attracting a record deal, and freeing the foursome from business and logistical concerns. Along the way, Epstein cleaned them up, convincing them to trade their leather outfits for suits and ties, to all cut their hair in the same bowl-cut style that garnered them the nickname “mop-tops,” and to stop eating, smoking and cursing out the audience while performing.
Who was this character, and why did the Beatles put their trust in him?
The 5th or 6th Beatle
Brian Samuel Epstein was born on Sept 19, 1934, which happened to be Yom Kippur, the holiest day of the Jewish year, when Jews traditionally fast and spend the day in synagogue in an annual ritual of atonement. In some small but significant way, atonement would prove to be one of the themes of Epstein’s short, enigmatic life.
Brian’s paternal grandfather, Isaac Epstein, emigrated from Lithuania to Manchester, England, in 1894. He eventually moved to Liverpool, where he opened a furniture shop. The family expanded the business by taking over a nearby shop called North End Music Stores, which became the famous NEMS chain of furniture and record stores. Paul McCartney’s father once bought a piano from NEMS, and teenage Paul — along with his pals John Lennon and George Harrison — often went to NEMS to hear the latest pop and rock ‘n’ roll records from America.
Isaac Epstein’s son Harry married a woman named Malka Hyman (hence her nickname, “Queenie,” as “Malka” is Hebrew for queen), and the two became “prominent and popular members of the largest Jewish community outside London.” Brian and his younger brother Clive were raised in a household that kept a kosher kitchen and had weekly Shabbat dinners.
After briefly attending RADA, the Royal Academy of Dramatic Art, in London, where he had hopes of becoming an actor, Brian Epstein returned to Liverpool and went to work for his father, managing the NEMS record outlet.
As Beatles biographer Philip Norman recounts in Mr. Moonlight: Brian Epstein and the Making of the Beatles, Brian led something of a double life from a young age. He was gay at a time when engaging in homosexual activity was against the law as well as frowned upon socially. Epstein lived his gay life mostly in the shadows, attracted as he was to anonymous trysts with “rough trade,” which could and often did wind up with him getting into trouble with the law as well as being beaten up, robbed, or blackmailed. To make things worse, Epstein was a heavy drug user and drinker who combined alcohol and sleeping pills, and he was hospitalized several times for depression and drug abuse.
Nevertheless, Epstein steered the Beatles to fame and fortune, first in England, then in America, and then all around the world. He was tenacious in trying to score them a record deal in London. Bringing them to the attention of Parlophone staff producer George Martin proved to be auspicious. Although Martin had previously specialized in recording comedy records, he saw something in the Fab Four (who, at least in their early years, were something of a comic group — or at least John Lennon fancied them as such) that was distinctive and showed promise. Martin convinced the upper brass at EMI, which owned Parlophone, to take a flyer on the group. The pairing of Martin and the Beatles would prove as significant as anything Epstein did for them, and when talking about “who was the fifth Beatle?” the only honest answer is both Epstein and Martin (or one was the fifth and the other the sixth — take your pick). Martin’s influence on the Beatles’ musical development and his support of their more experimental tendencies in the recording studio would prove to be an essential ingredient in their magical mixture.
A genteel and not-so-genteel antisemitism
In early 1963, a Jewish Londoner named Helen Shapiro was one of the biggest pop stars in England. Epstein got the Beatles attached to a nationwide tour headlined by Shapiro, which wound up laying the groundwork that would evolve into the full-fledged Beatlemania that would erupt by the end of the year. By early 1964, Epstein convinced American TV variety host Ed Sullivan to have the Beatles appear as guests on his weekly program for three consecutive weeks, lighting the fire of Beatlemania in the U.S., on their way to total domination of the world’s airwaves.
Epstein also worked with Jewish-American concert promoter Sid Bernstein to get the Beatles booked at Carnegie Hall in New York City and later at Shea Stadium, for two massive concerts in 1965 and 1966. In the meantime, Epstein hooked up the Beatles with Dick James (born Isaac Vapnick) for the purposes of creating Northern Songs, a publishing company for their original compositions. Epstein also midwifed the Beatles entrance into moviemaking, making a deal with United Artists to make several films, including A Hard Day’s Night and Help!, both directed by American-born filmmaker Richard Lester (born Richard Lester Liebman). Lester, like George Martin, had previously worked with Spike Milligan and Peter Sellers, two of the Beatles’ favorite comedians.
For Epstein, it was not always smooth sailing. It was a time when a kind of genteel (and not-so-genteel) antisemitism permeated British life and culture, a time when the words “Jewboy” and “Yid” came tripping off the tongue. When Paul McCartney told his father that the Beatles were thinking of partnering with Brian Epstein, pere McCartney replied, “Jews are good with money,” leaving it to our imagination if this betrayed antisemitism or was meant as a compliment.
Even with his commercial and financial success, Epstein found certain doors closed to him. According to Norman, “As a permanent London base, [Epstein] favored the city’s two most exclusive neighborhoods, Knightsbridge and Belgravia, but for him, as he well knew, it wouldn’t be just a question of studying an estate agent’s brochure and requesting a viewing. Antisemitism flourished nowhere more vigorously than among those elegant white squares, many of whose ritzier apartment blocks made clear without stating explicitly they did not welcome Jews.” Brian recounted the anti-Jewish taunting he fell victim to in school in his memoir, writing, “even now [antisemitism] lurks around the corner in some guise or other.”
The godfather
No one was crueler to Epstein about being Jewish and gay than John Lennon, who, although perhaps best known for singing about peace and love, could be violent and cruel to those closest to him. Norman writes that Lennon treated Brian “abominably, at one minute sarcastically over-reverential, at the next blisteringly rude to his face about his clothes, his hair, his accent, his sexuality, even his religion.” When Epstein hired Tony Barrow to be the Beatles’ press agent, Lennon asked him (with Epstein within earshot), “If you’re not Jewish and you’re not queer, what are you doing working for Brian?” And when Epstein asked the band members what he should call his memoir, Lennon replied, “Queer Jew.”
Nevertheless, when Cynthia Lennon gave birth to Julian, the Lennons asked Epstein to be the boy’s godfather. And immediately following Julian’s birth, Lennon and Epstein went on holiday together for two weeks in Spain, where it has long been assumed the two of them had sexual relations of some sort.
When the Beatles decided to retire from touring in 1966, Epstein was left wondering what remained for him to do for them, since so much of his work had revolved around booking concert tours and negotiating deals. With the focus of the Beatles work now dedicated to the recording studio, Epstein spiraled. His drinking and drug use, as well as his expensive gambling habit, grew to epic proportions. He was found dead in his bed on August 27, 1967, at the age of 32. Surrounding him in bed were items of correspondence, the script for the Yellow Submarine animated film, and a novel called The Rabbi by Noah Gordon. Published in 1965, the American author’s debut was an instant hit, spending 26 weeks on The New York Times’ bestseller list.
An inquest ruled that Epstein died from an “incautious” drug overdose. On Oct. 17, a memorial service for Epstein was held at the New London synagogue in Abbey Road, attended by the Beatles, Cilla Black, George Martin, Dick James, and members of the Finchley Jewish Youth Club, for which Brian had served as president. Writes Norman, “The Beatles wore black paper yarmulkes which kept slipping off their shaggy hair.”
The post He was a shy, retiring, Jewish record store manager. How did he come to manage the world’s biggest rock band? appeared first on The Forward.
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Mayor Mamdani, please step back from the brink
For much of the last year, I’ve defended Mayor Zohran Mamdani against critics who have accused him of antisemitism. And I continue to do so now: Mamdani is not antisemitic, and he has done great things for New York City, inspiring younger voters, improving the quality of life in the city with progressive polities, and being the most accessible mayor in at least a generation.
But when it comes to Israel/Palestine, Mamdani has acted recklessly, wrongheadedly and irresponsibly. It is one thing to make strident, inaccurate and extreme statements as a progressive activist; indeed, nothing about Mamdani’s recent comments about Israel and its prime minister are new to me. I have heard the same things over and over in progressive spaces. But it is another to do so as the mayor of a city with 960,000 Jews living in it, at least a quarter of whom support its current government.
As someone who has been sharply, publicly critical both of the Netanyahu government and of the “anti-antisemitism” industry, I urge the mayor to step back from the brink, reflect on the office he now holds, and consider the responsibilities that come with it.
It is too soon to say whether Mamdani’s recent comments inspired the apparent hate crime that took place on the Upper West Side last week, in which a Jewish person and an Asian person were stabbed by someone who allegedly shouted “Allahu Akbar.” Personally, I doubt that they did — hate crimes are rarely quid pro quo — but time will tell. But can you blame Jewish New Yorkers for connecting the dots?
Whatever their relationship to the attack, Mayor Mamdani’s recent comments were wrongheaded in at least four ways.
First, they were reckless. Yes, Mamdani has condemned antisemitism and all other forms of bigotry. Yes, his comments were about a “nation-state,” in his words, not a people. But do we really expect would-be criminals and terrorists to parse the difference between extremely harsh criticisms of the Jewish state and the Jewish people who support it? When the mayor says the Jewish state has committed genocide, and that everyone with eyes can see this is true, it is entirely foreseeable that a bigot will take it out on Jewish people.
Zohran Mamdani is no longer a young DSA activist preaching to the left-wing choir in the basement of a community center in Brooklyn. He is the mayor of New York City, a kingmaker, and a rising star in the Democratic Party. And with that power comes increased responsibility. Even if his criticisms are justified, it is reckless for a mayor to present them the way he did. Indeed, if this happened on the Right, we would call it “stochastic terrorism.”
Second, Mamdani’s comments were careless with the facts. His statement was a cri de coeur, full of far-left platitudes but rife with factual errors.
“Benjamin Netanyahu is a war criminal, the architect of a horrific genocide against the Palestinian people,” said the mayor of New York City on July 21. Is that accurate? It is not. Yes, Netanyahu has been charged with war crimes, and there is indeed an ICC warrant for his arrest — but he has not been convicted. He is not (yet) a war criminal. Is he the architect of a genocide? Maybe, or maybe not; that, too, has not yet been established by any legal authority.
But Mamdani isn’t resting on legal authority; his case is based solely on outrage. In his words: “Anyone, with their eyes, with their heart, with their conscience, should recognize the devastation he has wrought, and understand that he belongs before a court of law.” So that is the standard of review? What my eyes, heart and conscience say?
Tell me, Mr. Mayor, how do my eyes discern the intent to destroy an entire people, which is a necessary part of the legal crime of genocide? Does my heart know the heart of a leader halfway around the world? In the absence of the documentary evidence that underlies every genocide conviction of the last 70 years, is my conscience proof enough?
This isn’t lawfulness — it is demagoguery, and I find it frightening.
Now, while it is fashionable in this decade to take an extreme position and double down on it, I am taking no position on these questions. It does seem to me that the State of Israel committed war crimes in Gaza, and the nature of the destruction of Gaza was absolutely horrible, clearly out of proportion to military necessity. And if there is evidence that Israel’s decisionmakers shared the intentions of Itamar Ben Gvir and Bezalel Smotrich, who have called for Palestinians to be ejected from Gaza, then, tragically, the state did in fact commit genocide.
But we can’t know this by our eyes, heart, and conscience; for that, we need investigations, a trial and a legal process. It is lawless to assume the conclusion of such a process before it has even begun.
Third, Mamdani’s comments betray his responsibility as mayor.
Of the 960,000 Jews in New York City, at least a third (but probably more) identify as Zionist, and a quarter basically support Israel’s actions in Gaza, or at least understand them in the context of the mass murders and rapes of Oct. 7 and the intransigence of Hamas in the months thereafter. After all, when the hostages were finally released, the bombs (mostly) stopped dropping. Had Hamas surrendered sooner, this position says, fewer Gazans would have been killed.
This is not my view, as I have said. But it is the view of at least 250,000 New Yorkers. How, Mr. Mayor, are they now supposed to regard themselves as citizens of New York? Their own mayor has said that they support genocide and war crimes, as anyone with eyes, a heart and a conscience can see. There is no reasonable disagreement here, no dickering over the Genocide Convention or the ratio of civilian deaths in urban warfare. There is only one truth, and those 250,000 New Yorkers are — well, what other word is there — evil.
Has any mayor ever said such a thing about his own constituents?
Sure, mayors take political stances, including about Israel/Palestine. Eric Adams took several controversial, and to my mind misguided, ones. But I cannot find an example in recent history of a mayor saying that a quarter million of his own constituents are either evil or blind or both.
And then to be shocked that a bigot might be inspired by them?
To repeat, I am not saying many things here. I am not saying the mayor is antisemitic; he is not. I am not saying the destruction of Gaza didn’t happen, or was justified, or was entirely Hamas’ fault; it was not. I am not saying that Israel didn’t commit genocide or war crimes; perhaps it did. I am only saying that a mayor should not make conclusory, incendiary statements that directly impugn the morality — even the humanity — of a quarter of a million of his constituents.
Perhaps worst of all, though, is how Mamdani’s rash comments have set back the cause of peace and emboldened the opponents of coexistence.
First, he has strengthened the ADL, AIPAC, and Netanyahu himself, all of whom have gleefully chanted versions of “we told you so.” He has validated both the fears of Jewish New Yorkers and the calumnies of the anti-antisemitism crowd, while making his liberal-but-not-radical supporters look like idiots. He has played directly into the hands of Israel’s staunchest defenders.
And in so doing, he hasn’t advanced the cause of justice, safety, and dignity for five million Palestinians who live in Palestine itself. On the contrary, by so greatly strengthening the hand of their enemies, I would argue he has done the opposite.
The post Mayor Mamdani, please step back from the brink appeared first on The Forward.
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Experimenting with translation on today’s Yiddish stage
„פֿרײַנד און פֿײַנט, ברוכים הבאים! זײַט באַגריסט צו דער װעלט־באַרימטער װעלט־מײַסטערשאַפֿט פֿון ייִדישע קללות!“
אַזוי רעוועט אויף דער בינע אַן אָנזאָגערין (געשפּילט פֿון װיװי לאַקס) אױף ייִדיש, אײדער אַ צווייטער אָנזאָגער (פּאָל קענדלער) זעצט איבער דעם זאַץ אױף ענגליש, אָנהייבנדיק מיט דער פֿראַזע !Friends and foes.
שטייענדיק אין אַ מיזרח־לאָנדאָנער טעאַטער האָט קענדלער מיט אַ געדאַכטן שופֿר פֿאַרבעטן די צװײ קאָמאַנדעס פֿון „קללה־קעמפֿערס“ אויפֿצוטרעטן. די זיבן „שדים פֿון חילול־הכּבֿוד“, אױף בינע־לינקס, האָבן בײז געקוקט אױף די פֿינף קעמפֿערס פֿון „גולם פֿונעם עולם“, אױף בינע־רעכטס. די ריכטערין — אַן איבערגעבױגענע, 3,000-יאָר־אַלטע „דבֿורה פֿון דער תּורה“ — איז געזעסן אױפֿן שופֿט־בענקל. צװײ ספּאָרט־קאָמענטאַטאָרן אױף דער הינטערבינע האָבן אַנאַליזירנט דעם גאַנצן פֿאַרמעסט.
די קעמפֿערס האָבן גענומען שעלטן זײערע קעגנערס, קודם־כּל מיט מילדע זידלװערטער און שפּעטער מיט שװערע װייטיקן, קרענק און טױטקאָמישן שלימזל׃ „זאָל די לעבער דיר שטיקלעכװײַז אַרױספֿליִען דורך דער נאָז“!
אױף יעדער קללה האָבן די קעמפֿערס רעאַגירט אויף אַן איבערגעטריבענעם אופֿן, אַזױ װי מע וואָלט זיי געשלאָגן מיט אַ גװאַלדיקן זעץ. פֿאַר ווייטיק האָבן די אַקטיאָרן זיך געהאַלטן בײַ די זײַטן, אומגעפֿאַלן — ווידער אויפֿגעשטאַנען און דערלאַנגט צוריק. בשעת־מעשׂה האָבן די קאָמענטאַטאָרן איבערגעזעצט אַלע קללות אױף ענגליש — אָבער אױך אַרײַנגעװאָרפֿן אײגענע װיציקע באַמערקונגען. „ממש אַ פּאַטש אינעם דורכגאָס פֿון האָרמוז!“ האָט איינער אויסגערופֿן.
אַזוי ווי עס טרעפֿט אָפֿט הײַנט בײַ ייִדישע פֿאָרשטעלונגען וווּ ס׳רובֿ צוקוקער קענען נישט קיין ייִדיש, האָט מען נאָך יעדן וויץ געהערט צװײ כװאַליעס געלעכטער: אײן רעאַקציע אױף דער ייִדישער קללה גופֿא און אַ צװײטע — אַ העכערע רעאַקציע אױף דער איבערזעצונג.
שפּראַך־עקספּערימענטן אױף דער בינע
דער קללה־פֿאַרמעסט איז געװען בלױז אײנער פֿון פֿערצן קורצע אַקטן אין דער ערשטער אָװנט־פּראָגראַם פֿון די „לאָנדאָנער ייִדיש־שפּילערס“ אין יוני. די נײַע טרופּע איז אָנגעפֿירט דורך פֿינף באַקאַנטע טוערס אין דער אָרטיקער ייִדיש־סבֿיבֿה׃ סאָניאַ גאָלאַנס, װיװי לאַקס, תּמרה מיצנער, שמואל־לײבל אָגין און דוד שנײַדער (נישט קײן קרובֿ מײַנער).
כּמעט יעדע סצענע האָט אײַנגעגלידערט די ענגלישע שפּראַך אױף אַן אוניקאַלן אופֿן.
פֿאַר די צװײ קאָמעדיע־פּיעסקעלעך פֿון שלום־עליכמען און די װײניק באַקאַנטע מעלאָדראַמע פֿון ש. אַן־סקין האָט מען פּראָיעקטירט ענגלישע איבערקעפּלעך הינטער דער בינע. אין רובֿ פֿאַלן, אָבער, האָבן די שפּילערס גערעדט אָדער געזונגען אַ געמיש. אין אַן אױסצוג פֿון „דער דיבוק“, למשל, האָבן געװיסע אַקטיאָרן איבערגעזעצט וואָס אַנדערע אױף דער בינע האָבן געזאָגט. אין אַ סצענע פֿון שנײַדערס אָריגינעלער דראַמע, „לאָזן סטאַלינען לאַכן“, רעדן די ייִדישע פּאַרשױנים ייִדיש, בעת די קאָמוניסטישע פֿונקציאָנאַרן רעדן ענגליש.
אין אײן סצענע האָט מען בכלל נישט צוגעשטעלט קײן איבערזעצונגען׃ אַ נײַע ייִדיש־אַדאַפּטאַציע פֿונעם קאַנאַדער קינדערביכל „מױרעס געבורטסטאָג“ פֿון ראָבערט מונש. תּמרה מיצנער האָט נישט נאָר פֿאַרטײַטשט, פֿאַרבעסערט, דראַמאַטיזירט און רעזשיסירט די מעשׂה, נאָר אױך געשפּילט די הויפּטראָלע.
די סופֿליאָרשע תּמרה גליסאָן־פֿרידבערג האָט אַרײַנגעפֿירט די סצענע מיט אַ קורצער ענגלישער הקדמה און איז פּלוצלינג נעלם געװאָרן, צוזאַמען מיט דער ענגלישער שפּראַך.
דער סיפּור־המעשׂה פֿון „מױרעס געבורטסטאָג“ איז אַ פּשוטער. מױרע פֿאַרבעט אַלע קינדער פֿון איר גאַנצער עלעמענטאַר־שול אױף אַ שׂימחה בײַ זיך אין דער הײם. אַזאַ סך הונגעריקע קינדערלעך! װאָס טוט מען — און װאָס עסט מען?
אויף דער בינע האָט מען געשפּילט די קאָמעדיע זײער „פֿיזיש“. במשך פֿון דער סצענע האָט מיצנער איבערגעחזרט אַלע קלאַסן וואָס זי האָט פֿאַרבעטן אויף איר געבוירן־טאָג שׂימחה (קלאַס א׳, קלאַס ב׳…) און יעדעס מאָל האָט זי געניצט די זעלבע איבערגעטריבענע אָרעם־באַװעגונגען — אַ פֿיזישער פֿאָרם פֿון טעאַטער מחוץ ווערטער.
איך אַליין האָב קױם באַמערקט אַז עס פֿעלן די איבערזעצונגען. נאָר מײַן זיץ־שכנטע האָט דאָס יאָ באַמערקט. „װאָס איז געװאָרן פֿון די איבערקעפּלעך?“ האָט זי מיר געשעפּטשעט. „עפּעס אַ טעכנישער פֿעלער?“
ווי עס ווײַזט זיך אַרויס, איז דאָס בפֿירוש נישט געווען קיין טעות.
דער עולם איז דאָך נישט קײן גולם
סאָפֿי אַבלעט, אַן אַקטריסע פֿון דער טרופּע, האָט דערצײלט אַז איר יאַפּאַנישער חבֿר אין עולם, נישט קײן ייִדיש־רעדער, האָט פֿאַרשטאַנען „מױרעס געבורטסטאָג“ אױף אַן אַנדער מדרגה מחוץ דער שפּראַך. הגם ער האָט נישט געכאַפּט דעם גאַנצן סוזשעט, האָט ער אָפּגעשאַצט די קינדערשע פּאַרשױנים, זײער באַשײַמפּערלעכע פֿרײד און דערקװיקונג.
אַבלעט האַלט אַז מע דאַרף מוטיקן דעם עולם „זיך מער אומצוקוקן“ אויף דער סצענע, װײַל אַנישט װעט מען בעיקר לײענען די אייבערקעפּלעך און „פֿאַרפֿעלן די װיזועלע דערפֿאַרונג“. די איבערזעצונגען, פֿון אַבי װאָסער פֿאָרמאַט, שטעלן מיט זיך פֿאָר קאָמפּראָמיסן. בקיצור׃ נישטאָ קײן אוניװערסאַלע לײזונג.
דער הױפּט־רעזשיסאָר דוד שנײַדער האָט מיר באַשריבן די גאַנצע פּראָגראַם — װאָס הײסט אױף ענגליש „Yiddish Theatre Reboot“ — װי אַ רײ עקספּערימענטן: „אָט איז דער בופֿעט [פֿון סטראַטעגיעס]. װאָס האָט גערירט דעם עולם? װי אַזױ האָט דאָס געװירקט אױף די אַרטיסטן די נישט ייִדיש־רעדנדיקע? װי אַזױ האָבן געאַרבעט די פֿאַרשײדענע עקספּערימענטן אַרײַנצונעמען ענגליש אינעם סצענאַר?“
צװײ־שפּראַכיקײט הינטער די קוליסן
דער אַנסאַמבל שטעלט מיט זיך פֿאָר אַ מין „װען־דיאַגראַם“: אײן קרײַז מענטשן געניטע אױף דער בינעקונסט און אַ צװײטער קרײַז מענטשן באַהאַװנטע מיט ייִדיש. אַ קלײנע צאָל ייִדיש־רעדנדיקע, פּראָפֿעסיאָנעלע אַקטיאָרן פֿאַרבינדט בײדע קרײַזן.
מע האָט אױך עקספּערימענטירט הינטער די קוליסן, בײַ די װאַרשטאַטן און רעפּעטיציעס, װוּ די 20 שפּילערס זענען זיך צונױפֿגעקומען. אַ טײל האָבן נישט תּיכּף געכאַפּט די בינע־אָנװײַזונגען ווי למשל: װעלכע זײַט איז „בינע־רעכטס“? — און אַנדערע האָבן זיך געבראָכן די צונג אױף די רעפּליקן.
דער אַקטיאָר בען װאַרדי האָט פֿאַרגליכן דעם ייִדיש־טעאַטער מיט זײַנע ייִדיש־לעקציעס: „קײן מאָל װעל איך נישט פֿאַרגעסן די װערטער װאָס איך האָב געזאָגט אױף דער בינע. זײ ׳קלעפּן זיך׳ דאָרט אַ סך פֿעסטער װי אין קלאַסצימער. איך האָב זײ צוגעבונדן צו עפּעס פֿרײדיקס, קינסטלערישס און שאַפֿערישס. דאָס פֿאַרזיגלט זײ אין מײַן מוח.“
די שפּילערס האָבן צוגעהאָלפֿן אײנער דעם צװײטן. בײַ די רעפּעטיציעס האָט מען געמאַכט אַ פּאַמעלעכן איבערגאַנג פֿון ענגליש אױף ייִדיש — און געפּרוּװט צו שפּילן דראַמאַטישער, ייִדישלעכער טאַקע, נישט „פֿון האַלדז אַרױף“ (ד״ה, בלױזן מיטן קאָפּ און מיטן קול), װי אין ענגלישן טעאַטער.
שנײַדער, 63, געדענקט נאָך דעם ייִדיש־טעאַטער פֿון אַ מאָל. זײַנע באָבע־זײדע זענען געװען ייִדיש־אַקטיאָרן און טעאַטער־מאַכערס. אין די 1980ער יאָרן האָט ער אָנגעהויבן שרײַבן אַ דיסערטאַציע בײַם אָקספֿאָרד־אוניװערסיטעט לגבי ייִדיש־דראַמעס. אָבער אַנטשטאָט צו שרײַבן אַקאַדעמישע אַנאַליזן האָט ער צום סוף געשריבן אײגענע סצענאַרן און געשפּילט קאָמעדיע אין טעאַטער, טעלעװיזיע און קינאָ.
שנײַדער געפֿינט זיך אין סאַמע מיטן דיאַגראַם.
מגדל בבֿל׃ אַן אוראַלטע מעשׂה
מע דאַרף נישט מײנען, אַז די לאָנדאָנער ייִדיש־שפּילערס ראַנגלען זיך מיט שפּאָגל־נײַע פּראָבלעמען, אָדער אַז יעדער אײנער אין אַ ייִדישן טעאַטער האָט פֿריִער געקענט „דעם קיניגינס ייִדיש“.
לױטן רומענישן ייִדיש־רעזשיסאָר אַלעקסאַנדער האַוזפֿאַטער האָט דער ייִדישער טעאַטער זינט בראשית — 1876 אין רומעניע, מיט פּונקט 150 יאָרן צוריק — תּמיד געהאַט אַ לינגװיסטיש געמישטן עולם. טאַקע דערפֿאַר זענען די זינגלידער, דער ספּעקטאַקל און דאָס איבערגעזאַלצענע שפּילן אַזױ צענטראַל.
אינעם מלוכישן ייִדיש־טעאַטער פֿון בוקאַרעשט, װאָס האָט זייער אַ לאַנגן ייִחוס, שפּילט מען עד־היום אױף מאַמע־לשון מיט רומענישע איבערקעפּלעך — כאָטש נישט די אַקטיאָרן און נישט דער עולם קענען הײַנט האַלטן אַ שמועס אױף דער שפּראַך.
שױן אין די 1950ער יאָרן האָט דער בוקאַרעשטער טעאַטער פֿאַרמאָגט אַ הײַ־טעק־סיסטעם פֿאַר אױדיאָ־איבערזעצונגען. קינדװײַז פֿלעג האַוזפֿאַטער דאָרט אױסלײַען אַ הער־אַפּאַראַט אינעם פֿאָיע און אַרײַנשטעקן די שנור אין אַ שטעפּסל בײַ זײַן זיץ. דורך אײן אױער האָט ער זיך צוגעהערט צו די אַקטיאָרן אױף ייִדיש, און דורכן צװײטן — צום רומעניש־דאָלמעטשער, װאָס האָט אױף אַ באַלקאָן געשושקעט אין מיקראָפֿאָן אַרײַן.
האַוזפֿאַטערס טאַטע, זיצנדיק לעבן אים, האָט נישט געדאַרפֿט קײן איבערזעצונג. ס׳האָט נישט אויסגעמאַכט וואָס דער טאַטע האָט געלאַכט פֿון די וויצן אַ ביסל פֿריִער.
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Their art was whimsical, elegant, ‘scandalous,’ and colorful. It was also revolutionary.
Even under glass, designer Fritzi Löw’s intricately beaded “Adam and Eve” bag manages to sparkle.
One of 200 objects and artifacts on display in “Modernity and Opulence: Women of the Wiener Werkstätte,” a major new exhibition at the Jewish Museum, presented in cooperation with the MAK — Museum of Applied Arts, Vienna, the piece captures the show’s theme of casting off old ways and old fashions.
Founded in 1903 and active through 1932, the Wiener Werkstätte, or Vienna Workshops, gave women, who were entering public life and the workforce in greater numbers, a way to turn specialized artistic skills into lifelong professions, including architecture, decorative arts, ceramics and textiles. In so doing they changed the way they and women outside the workshop saw themselves.
“For some, their first opportunities for paid artistic work were through the Wiener Werkstätte, which became a vital professional pipeline for women artists while also bringing an influx of virtuosic experimentation to the workshop,” Kristina Parsons, the museum’s assistant curator, said.
At least one-quarter of the nearly 200 women who worked for the multidisciplinary collective were of Jewish faith, Jewish descent, or came from Jewish families.
While the exhibition features many Jewish artists, it spotlights Vally Wieselthier and Felice Rix-Ueno. Their prolific work in ceramics and textile design has had a lasting influence on both disciplines.
The exhibit “brings together art, design, fashion and Jewish history to illuminate the central role Jewish women played in shaping modernity, both as visionary makers and as influential patrons,” said James S. Snyder, director of the Jewish Museum.
For example, Rix’s fanciful, colorful designs appeared on toys, tableware, wallpaper and dresses. The exhibit showcases her elegant tasseled cigarette case, a chiffon cinched waist dress as well as whimsical designs for a papier-mâche bird and another for a toy carriage pulled by a dog.
The early 1900s ushered in the era of the “New Woman,” a time when women were shedding the boned and corseted fashions of the past in favor of more fluid, and even fanciful, garments. It was also a time when women increasingly pursued higher education, fought for suffrage, and challenged restrictive gender roles and clothing.
That sensibility is captured in the dozens of fashion postcards on display, which served as both advertisements and collectibles. In one, a woman wearing a sky-blue turban and a form-fitting white-and-black dress trimmed with fur glances casually over her right shoulder as she walks a small black dog. In another, a woman peers assuredly from beneath a plumed hat, her curly hair cut in a bob, scarlet red lipstick her only hint of makeup.
As Parsons explained, the Wiener Werkstätte’s fashion department allowed women to directly address public perceptions of modern femininity by designing clothes and accessories that they, and other like-minded women, could incorporate into daily life.
“Women’s dress was an important point of convergence between larger impulses toward reform and feminist politics — fashion was then, as now, understood for its capacity to be a revolutionary statement,” she said.
It’s an idea captured in Wilhelm List’s 1910 “Young Woman in Undergarments.” The oil painting depicts a woman believed to be Wally Neuzil, who later trained as a nurse. She wears ruffled “umbrella drawers,” which fall loosely around her knees, and a sleeveless chemise. The garments allow for ease of movement and comfort in one’s own skin.
The exhibition also shows how Jewish women such as the noted socialite and arts patron Adele Bloch-Bauer and the journalist and salon hostess Berta Zuckerkandl helped ensure the workshop’s success.
In turn, upper-class clientele, including progressive Jewish intellectuals, commissioned furniture and interiors, wore Werkstätte fashions, sent Rosh Hashanah greetings on Werkstätte-designed stationery, and celebrated the workshop’s creations.
During its 30 years of operation, the workshop produced hundreds of patterns. Between 1910 and 1917 alone, it created more than 500 designs. One wall of the gallery is given over to textiles. Bold reds and purples evoke coral formations, while zigzag patterns combine purple and orange with chocolate and persimmon.
Aside from textiles and illustrations, there are also dozens of ceramics, such as Susi Singer’s design for a green and gold oven that, with its cake-like tiers, looks as if it belongs in a Disney animated film.
Artist Vally Wieselthier’s mirror, fashioned from glazed earthenware and adorned with a trio of busts, hangs near a collection of her outsized ceramic heads. The heads, some of which stand nearly two-feet tall, were modeled after mythological and classical figures, but also shopkeepers and everyday people. The works drew both praise and ridicule, dismissed by one newspaper as “scandalous bimbo business.”
While the Werkstätte sputtered out in 1932 for a host of reasons, including poor management, financial troubles, a resistance to mass production, and a decline in wealthy patrons, its influence remains.
According to Parsons, “In bringing together highlights from the remarkable body of work made by Jewish women for the Werkstätte, this exhibition spotlights their creativity, ambition, and influence, while inviting visitors to explore a group of artists who embraced decoration as a central expression of modernity.”
Modernity and Opulence: Women of the Wiener Werkstätte continues through Nov. 15, 2026 at the Jewish Museum.
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