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How an encounter with Guillermo del Toro led to NYC’s first Mexican Jewish Film Festival
(JTA) — When Deborah Koenigsberger Gutierrez attended a small cocktail reception with the celebrated Mexican filmmaker Guillermo del Toro last December, she didn’t expect to leave with an idea for a synagogue fundraiser.
But in a conversation with del Toro and a few other guests at the event, which was in honor of the premiere of his latest feature, “Pinocchio,” the famed filmmaker made a remark that stuck with her.
“He said something that really hit my heart,” recalled Koenigsberger Gutierrez, the president of Tribeca Synagogue. “He said, ‘Every Mexican outside of Mexico is an ambassador of the culture of Mexico.’”
Koenigsberger Gutierrez, who was born in Mexico City, had been on the lookout for creative ways to engage young families at her congregation, something beyond a traditional silent auction and gala dinner. She landed on a program that would draw an audience and pay tribute to del Toro’s craft, and began organizing the synagogue’s first-ever Mexican Jewish Film Festival, which will begin on Sunday, April 2.
“I basically said to myself, ‘How can I make a big event that brings in people and also celebrates Mexican Jews?’” Koenigsberger Gutierrez said. “And everybody loves going to the movies.”
The festival will feature 10 films with English subtitles over the course of three days, all of which were directed, made, written or acted in by Mexican Jews. The Jews highlighted in the festival come from a variety of Jewish backgrounds, including Ashkenazi, Sephardic and Syrian, and the films span a variety of genres, including horror, comedy and drama.
In addition to movie screenings, the festival will feature Q&As with two of the directors: Guita Schyfter, who directed “Like a Bride,” a coming-of-age story about two young women in 1960s Mexico City; and Isaac Ezban, who directed two horror movies, “Evil Eye” and “The Similars.” It will also feature a performance from the Nashir! chorus, pop-up artisan shops in the social hall, coffee from Mexico’s Chiapas region and cocktails and kosher Mexican food from the restaurant Carlos & Gabby’s.
The film screenings will conclude on April 4, and the festival will host a final day of events on April 5, the eve of Passover, including a “bread party” where attendees can munch on leavened products traditionally prohibited on the holiday. Vendors will sell Mexican folk art and kosher Mexican cookies.
The Tribeca Synagogue, which until a decade ago was called the Synagogue for the Arts, often rents out its sanctuary space, and hosted the 2022 NYC Bicycle Film Festival in November. It can place a giant screen at the front of the sanctuary, turning it into a makeshift theater. All it took to organize the Mexican Jewish Film Festival, Koenigsberger Gutierrez said, was selecting the films and getting the rights to screen them (and in one case, subtitling one of the films, the 2008 drama “3:19,” in English for the first time ever.)
Other films screening at the festival include the 1955 comedy “The Criminal Life of Archibaldo de la Cruz,” about a wannabe serial killer who keeps plotting murders but can’t quite execute any of them; “One for the Road,” a 2014 film about three octogenarian friends who take a trip together; and the 2007 comedy “My Mexican Shivah,” about a family dealing with their secrets being revealed as they mourn their patriarch.
Beyond her own synagogue community, which has fewer than 100 active memberships, Koenigsberger Gutierrez is expecting a diverse turnout for the festival. Jorge Islas Lopez, the Mexican consul general in New York, will give an address and is inviting Mexicans in New York to attend. The American Sephardi Federation and the Syrian Jewish group Kanisse have also partnered with the festival.
Koenigsberger Gutierrez hopes the films enable viewers to see beyond popular U.S. conceptions of Mexico on screen, which she says focus too much on violence fueled by drug cartels.
“We are not one genre,” Koenigsberger Gutierrez said. “We’re not only El Chapo and all these you know, drug dealers, and the things you see [in] Hollywood a lot. We are much more than that. The film festival is to celebrate Mexican Jews and their work.”
She added, “People tend to think that Jews look a certain way. And I can say that people think that, also, Mexicans look a certain way.”
When Koenigsberger Gutierrez came to the United States for her master’s degree eight years ago, she was surprised to see that people doubted her nationality.
“In Mexico, nobody ever questioned that I was Mexican,” she said. “There was no question. But when I got to America, people would be like, ‘You’re not really Mexican because you’re Jewish.’ And that was kind of like, really something I’ve never, never dealt with. I was like, ‘What do you mean? I’m 100% Mexican, I’m 100% Jewish.’ I’m Mexican and I’m Jewish.”
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VIDEO: A Hasid gives us a tour of Morocco in Yiddish
דער ירושלימער יוטוב־שטערן וועלוול קירשנבוים האָט לעצטנס אַרויסגעשטעלט אַ ווידעאָ אויף ייִדיש פֿון אַ פּרעכטיקן וויזיט, וואָס ער האָט געמאַכט אין מאַראָקאָ. עס באַגלייט אים זײַן חבֿר אַבֿרהם פּרץ.
אינעם ווידעאָ זעט מען ווי קירשנבוים דאַוונט שחרית מיט די אָרטיקע ייִדן און באַזוכט אַ גוט אָפּגעהיטענעם בית־עולם, וווּ עס ליגן באַערדיקט גרויסע צדיקים ווי למשל הרבֿ חיים בן עתר (1696–1743), באַקאַנט ווי דער „אור החיים“. „מענטשן מיינען, אַז נאָר אין אייראָפּע זענען דאָ קבֿרים פֿון צדיקים!“ זאָגט קירשנבוים.
מיר זעען אַ גרויסע, שיינע שיל מיט אַ פֿײַנער אַרכיטעקטור אין קאַזאַבלאַנקאַ; דעם גרויסן אַראַבישן שוק, וווּ קירשנבוים קויפֿט זיך אײַן מלבושים פּונקט ווי די מאַראָקאַנער גייען אָנגעטאָן. ער באַוווּנדערט אויך די שיינע טיי־גלעזער און טשײַניקן, וואָס מע פֿאַרקויפֿט דאָרט, און באַקענט זיך מיט אַ ייִדישן סוחר וואָס האַנדלט מיט זילבער און גאָלד, פּונקט אַזוי ווי זײַן טאַטע און זיידע האָבן געטאָן פֿאַר דור־דורות.
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Conservative and Christian movies are coming for Hollywood
A star-studded new movie set in a Soviet prison is coming out in November. James Franco and Rob Lowe anchor the cast of Confession, playing a brutal prison guard and an imprisoned dissident professor, and a disheveled Nick Nolte appears as a fellow prisoner.
These actors were once huge gets, and their names could convey legitimacy to a project. Nolte and Franco both have received Academy Award nominations. Lowe was a member of the Brat Pack, and was a regular on The West Wing.
Confession, written by Ben Shapiro and produced by the rightwing tabloid-esque news site The Daily Wire, is not the expected fare for actors with that kind of name recognition; Shapiro’s screenwriting aspirations have been the target of ridicule for years.
Nevertheless, this isn’t the only Daily Wire production getting big names; Danny Trejo signed onto a pro-ICE movie about Minneapolis in the aftermath of the Renee Good shooting, and Jonathan Majors led Run, Fight, Hide: Infidels earlier this year.
Each one of these actors has been, in some way, canceled or in career doldrums so may have been more open to working with The Daily Wire. And some have claimed that they did not know who Shapiro was, or what his politics were; Trejo’s son, Gilbert, said his 82-year-old father did not endorse ICE and was misled about the movie before he signed his contract.
Movie studios have struggled through the pandemic and the streaming era, both of which have tanked box office receipts, leaving the field open for movies from offbeat production studios. In addition to The Daily Wire, there has been a whole ream of Christian movies attempting to shift the stereotype of bible movies — that they’re preachy, low-budget straight-to-TV affairs with cardboard acting — to something more prestigious, or at least profitable.
The Christian company Angel Studios has been placing screenings of the half philo-semitic, half-antisemitic Jesus TV series The Chosen in movie theaters across the country, produced the right-wing hit The Sound of Freedom and is pumping out faith-based movies like the animated King of Kings Christmas story and David, a kiddie movie about the biblical king. Recently, Pinnacle Peak Pictures, another faith-based production company, premiered Daniel and the Fiery Furnace, another bible movie that was notable enough to merit a review in The New York Times. (Though admittedly it wasn’t a particularly positive one.)
For decades, Hollywood, and the media industry at large, has been associated with liberalism, progressive politics and diversity. (This is part of why conservative conspiracy theorists often insist that Jews control the media.) Even when conservatives are in power, satirical movies have poked fun at the ruling class — Team America: World Police spoofed George W. Bush’s foreign policy, while M*A*S*H critiqued Richard Nixon. During the current Trump administration, we’ve seen One Battle After Another lambasting immigration policies and rising white nationalism, Eddington on misinformation and populism, and The Apprentice depicting Trump directly.
But a rising number of higher-budget, bigger releases from the right wing, whether The Daily Wire’s conservative political parables or the Christian fables, are bringing a new kind of messaging — about the importance of God and country, about gender roles, about about the centrality of Jesus to the U.S. — to the American movie-going public.
This is no accident. A group of powerful conservative Christians, many of whom worked on Project 2025, are proponents of the Seven Mountains Mandate, a blueprint for Christian nationalism that instructs Christians to gain influence and control over the “seven mountains” of society — which include media, entertainment and the arts. The Mandate is part of the New Apostolic Reformation, a decentralized evangelical movement embraced by millions of Americans.
Jeremy Boreing, the director of many Daily Wire movies — though he has since left the company — said on a podcast hosted by businessman Patrick Bet-David that “It had always been part of our strategy to move into making culture, not just criticizing culture” as a way of proving that “there is a future where conservatives aren’t losing. There’s a future where we have political power and cultural power.”
Cultural power, of course, requires more than just a lot of movies; they have to be well-done, or at least appear to be. Previous Daily Wire productions, as well as other right-wing, MAGA movie ventures, have been hacky. Lady Ballers, about an unsuccessful men’s basketball team pretending to be women so they can dominate the league, was an unsubtle, unfunny and ultimately unwatchable spoof of transgender athletes. And even plenty of higher-budget attempts, like Daniel and the Fiery Furnace, can still fall victim to wooden acting and writing.
But now, with the financial success of movies like The Sound of Freedom and biblical parables like The Chosen, bigger stars are being drawn to projects like the Daily Wire’s lineup of pro-ICE, anti-immigration and anti-LGBTQ movies. With those bigger stars may come new audiences who might not have watched a Christian movie or Daily Wire project otherwise. And where there is money and viewers, mainstream Hollywood will go, too, no matter how progressive people expect the industry to be. We’ve already gotten a biblical epic from Amazon Prime, with The House of David, and there are likely to be many more to come.
After all, it wasn’t so long ago, after all, that Cecil DeMille’s The Ten Commandments was the biggest movie in town.
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‘Heil’ Mary? New Atlanta Falcons logo inspires Nazi comparisons
If there was something off about the logo the Atlanta Falcons unveiled on social media Wednesday, whoever runs their accounts did, uh, not see it.
Behind the black falcon graphic that began appearing on the football team’s helmets in the 1960s was a new background — a flag of red, tan, black and white vertical stripes. To thousands of people who responded to the logo, it looked distinctly German — in a 1930s kind of way.
“The Atlanta Falcons are preparing to invade Poland,” one fan wrote.
A day after its posting, the new profile picture had unleashed a deluge of Nazi memes in the 4,000-plus replies on X. One picture swapped in the logo for Nazi flags in the background of a historical photo of a Hitler rally. Another edited the Falcon claw to look like a Nazi salute.
Others depicted Hitler in a Falcons cap, references to Inglourious Basterds and the Battle of the Bulge and a World War II joke invoking a blown lead in Super Bowl LI.
“Falcons were up 28-3 at Dunkirk,” that tweet read.
The Falcons’ snafu enters a small but growing catalogue of Reich-coded brand mixups. Who can forget the German national soccer team’s ‘44’ soccer jerseys? There was also the swastika-emblazoned Hallmark gift wrap; the accidental Hitler mugs; and (for my money) the worst of the bunch, Zara’s concentration camp uniform shirt.
All of those have been addressed; so far, the Falcons’ has not. We’ve reached out to them for comment.
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