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How Arnold Horween, an unsung Jewish Harvard hero, changed American sports
(JTA) — Decades before Sandy Koufax sat out the first game of the 1965 World Series because it fell on Yom Kippur, and 18 years before Greenberg chased Babe Ruth’s single-season home run record in the late 1930s, a college athlete made some overlooked Jewish sports history.
Arnold Horween, a burly Chicagoan, became the first Jewish captain of the Harvard University football team in 1920 — an achievement that sent ripples through American culture.
Horween, who would later play and coach in the early years of what would become the NFL, was born to Jewish immigrants from Ukraine. He became a star player at Harvard, helping the Crimson go undefeated in both 1919 and 1920 after returning from serving in World War I. (His brother Ralph also played at Harvard and in the NFL, and they were the first and only Jewish brothers to play in the NFL until Geoff and Mitchell Schwartz.)
But it was Horween’s unanimous selection as the team’s captain, and more importantly, his appointment in 1926 as the team’s coach, that would prove unprecedented.
“In American Jewish culture, the only thing greater than being the captain of the Harvard Crimson, the only higher station in American culture might have been the president, or the coach of Harvard, which he eventually becomes,” said Zev Eleff, the president of Gratz College and a scholar of American Jewish history.
Eleff explores Horween’s story and its impact in his recent book, “Dyed in Crimson: Football, Faith, and Remaking Harvard’s America,” released earlier this year. He traces the history of Harvard athletics in the early 1900s, exploring how Horween, along with Harvard’s first athletic director, Bill Bingham, altered the landscape of America’s most prestigious college.
Horween’s ascendance came at a time when Harvard instituted quotas to limit the number of Jewish and other minority students it accepted — a practice the school would employ throughout the 1920s and 30s. His story also took place amid a political landscape that featured the rise of Father Charles Coughlin, the antisemitic “radio priest,” and the reemergence of the Ku Klux Klan.
As Eleff underscores in the book, Horween did not fit the model of a “Boston Brahmin,” the class of elite, Christian, aspirationally manly men whose supremacy was unquestioned at Harvard Yard. Horween broke that mold, instead instilling a team culture where a love of the sport was almost as important as winning — the Ted Lasso effect, if you will.
“Dyed in Crimson” also uses early 20th century Harvard as an allegory for the broader theme of how sports can change society.
“The theme of the book, something that’s uniquely American, is how the periphery can influence the mainstream,” said Eleff. “How people on the sidelines can really make an influence.”
Eleff spoke to the Jewish Telegraphic Agency about how Horween’s story fits into the pantheon of Jewish American sports legends and what it says about Jews’ ability to succeed in America.
This conversation has been edited for length and clarity.
Let’s dig into Horween’s story. I liked the idea of him as like an earlier version of Koufax or a Greenberg, but to be honest, I had never heard of him. Why do you think his story isn’t as well known as other Jewish athletes?
I think it has everything to do with the emergence of Major League Baseball. College football was America’s sport in the 1910s and 1920s. It was a big money sport, when there was very little money outside of the New York Yankees. And I think that Horween’s star started to sort of decline with Harvard football, but also the emergence of other sports.
The other reason is because the idea of the Jewish ballplayer loomed large. The New York Giants, for decades, tried to identify a Jewish superstar. They actually passed on Greenberg. There was a thought after Greenberg that there was Jewish DNA for baseball, and the signing of Koufax was directly linked to this notion. It was this eugenics-like link that you need a Jewish ballplayer. For the Giants, it was ticket sales. So the commotion about Greenberg and Koufax is more about Jewish identity. And baseball is, as a professional sport in New York, Queens, Brooklyn, the Bronx, different than college football, particularly in New England at this time. Frankly, Jews lived near the Polo Grounds, they didn’t live near Harvard Yard.
Arnold Horween shown in The Baltimore Sun on November 16, 1927. (Wikimedia Commons)
For Horween, obviously he’s not at the level of a Greenberg or Koufax talent-wise, but he also didn’t seem to care as much personally about his Jewish identity. You write in the book that there were some Jews who took issue with the fact that Horween was not practicing, but there were also many Jews who were simply proud he was Jewish. What do you think about that dynamic?
There becomes a sort of disconnect between lived religion and the perception and what they come to represent — the mantle that they wear almost towers above the practice. Horween eschewed the opportunity to claim the mantle of Jewish leadership, Jewish celebrity. But we do see in its moment that he is the topic of rabbinic sermons, that The American Hebrew and other Jewish press are reporting on him. They are elated. In American Jewish culture, the only thing greater than being the captain of the Harvard Crimson — it’s hard for people to realize, but in the moment when they were part of the big three [alongside Princeton and Yale] — the only higher station in American culture might have been the president, or the coach of Harvard, which he eventually becomes.
One of the parts of this book that I enjoyed learning about is the extent to which college football in the early 20th century was all about honor, masculinity, gentlemanliness. And at the time, that kind of stands in contrast to how Jews were viewed — that Jews were not masculine, Jews couldn’t fit into that mold of the “Harvard man.”
Being on the sports team, that was probably far beyond Jewish expectations. Not to say that Jews could not be athletic, but very often the varsity players weren’t picked for their talent but rather their surnames. What the sea change at Harvard is, [within] gentlemanly culture — in which “gentlemanly” is a Protestant, Christian masculinity — Horween is not Protestant. What allows him a pathway into that elite group is that drive to win. And as a player, he’s good luck. He never loses. He becomes a signature player for victory who even wins the Rose Bowl.
But as a coach, he subverts that. What he and Bill Bingham do is their campaign isn’t necessarily for winning, it’s for having fun, it’s for enjoying the game.
In the 1910s and 20s, college football was the peak of American sports, but that’s certainly not the case anymore. What do you think would be the modern comparison for someone like Horween?
Is Becky Hammon with the Spurs, the first woman [to act as] head coach in basketball, something like that? Or the very important discussions about people of color as coaches in the NFL? Sports and education are, for some reason or another, where change is made in American life. Brown v. Board of Education in 1954 ends, at least officially, segregation. Title IV, what is basically American law for anti-discrimination based on sex, is based on women’s college sports. You have the breaking down of color barriers and Jackie Robinson, Muhammad Ali and Vietnam. You have the first [openly] gay athletes, you have questions of breaking the glass ceiling for women and Serena Williams.
It’s absolutely 100% true that sports doesn’t matter. Who wins the World Series is of no great consequence to most people’s lives. Although it’s interesting, if you drive up I-95 on a Sunday, you will see that the bumper stickers and the flags change. There is some sort of passion, obviously, about sport. But it’s absolutely true that for some reason or another in the 20th century and 21st century in American sport, really important social and cultural decisions, and political decisions, are made in American sport.
Zev Eleff, president of Gratz College and author of “Dyed in Crimson.” (Courtesy)
Another main topic in the book is that the goal for immigrants, especially Jews, was Americanization, assimilation — that to become part of the mainstream was the marker of success. But that seems to be the case for Jews in a very different sense than it is for Catholics and for Blacks.
The major contribution of this book to American Jewish history beyond telling this story is to complicate notions of Americanization. Jews and Catholics in particular view Americanization very, very differently. The Catholic experience is to create parallel systems. If you’re a good Catholic boy with immense football talent, play for Notre Dame, play for Boston College. Don’t play for the Protestant mainstream. Cream them on the football field. Create parallel systems.
The Jewish experience is not so. Outside of Orthodox day schools in the early 20th century, it was anathema, it was considered almost heretical, for American Jews to [go] to private schools. To the contrary, the so-called golden citadels of the public schools — that is the agent of Americanization. Jews don’t establish their own educational systems. They somehow Americanize and acculturate into the mainstream. We don’t compete with Harvard, we get into Harvard.
Thinking about the antisemitism of that time — the quotas, Father Coughlin, all of that — how do you think that compares to what we’re seeing today?
Historians disagree about the 1920s. Was it a time of great prominence of American Jews? There was affluence in the roaring ’20s. There were institutions that were created, there was creativity, from the Orthodox and Mordecai Kaplan certainly, across the board, the Jewish Theological Seminary. American Judaism was at a certain high point in the 1920s. At the same time, there were quotas, and there was rising antisemitism. I think today we also have to deal with the tension of, on the one hand, there are great opportunities for Jews in the United States; at the same time, there is antisemitism. And so from the 1920s to the 2020s, 100 years later, you see a model for how to grapple with those tensions.
What do you hope, more than anything else, someone takes away or learns from your book?
It’s a book that begins like a punch line: a working class Protestant, a Catholic and a Jew walk into a football field. But it ends with something I think a lot more pronounced, which is, it’s a story about change. As a historian, I study change, particularly in American Judaism, broadly in American religion and Jewish Studies. Change is the best asset that a historian has to study. I wasn’t interested in just finding another Sandy Koufax story, replicating that story. This is a story that isn’t just about a Jew who happened for his moment to become quite successful and quite famous, or a Catholic or a former mill hand turned first athletic director in college history. It’s really about how people on the periphery influence the mainstream.
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The post How Arnold Horween, an unsung Jewish Harvard hero, changed American sports appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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