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How Jewish leaders tried — and failed — to keep a Farrakhan follower off a Florida city council
(JTA) – When Brother John Muhammad emerged this fall as the leading candidate for a vacant city council seat in St. Petersburg, Florida, local Jews were distressed.
Muhammad is well known in the city as the president of a local neighborhood association and as a frequent advocate for minority groups. But Jewish leaders learned that he was also a follower of Louis Farrakhan, the Nation of Islam leader who has a long history of antisemitism, and that he had made comments dismissing concerns about Farrakhan’s record.
Jewish leaders tried to stave off Muhammad’s appointment, pushing for more extensive vetting of the seven candidates and, in the case of the local Holocaust museum, actively lobbying against him. But the council confirmed him in a 4-3 vote, leaving local Jews frustrated — before they considered ways to make the situation a learning experience for their city.
“When I see a situation like this, it screams ‘opportunity’ to me,” Michael Igel, chair of the Florida Holocaust Museum, located in St. Petersburg, told the Jewish Telegraphic Agency.
The saga playing out in St. Petersburg, Florida’s fifth-largest city, unfolded during the same period that a handful of Black celebrities, including Kanye West and Kyrie Irving, first became enmeshed in controversy over their own antisemitic comments and social media posts. The coincidence meant a dicey environment for broaching a conversation about the antisemitism of the Nation of Islam, whose rhetoric disparaging Jews overlaps with that of Hebrew Israelites, the ideology that Irving promoted by sharing a link to an antisemitic film.
It also turned St. Petersburg into a window for understanding how ties forged between Jewish groups and others can be tested.
Local Jewish leaders initially sought to stop Muhammad from gaining the city council seat, which was vacated after its previous holder resigned following redistricting and accusations she no longer lived in her district. They learned about Muhammad’s city council application only a week before the council’s vote, leaving them with little time to mobilize. The information came from a political rival of Muhammad, former mayoral candidate Vince Nowicki, who shared information about Muhammad’s Nation of Islam affiliation with local Jewish groups.
Nowicki also shared a comment Muhammad had made about Jews in a 2016 video in which Muhammad interviewed local Black LGBTQ activists. In the video titled “A Conversation About Growing Up Black And LGBT,” which JTA viewed, Muhammad said, “Minister Farrakhan got accused of being antisemitic for a long time because he pointed out and made some corrections about the activity of Jews. And anybody who says anything critical of the Jewish community is labeled as being antisemitic. Good, bad, right or wrong, it doesn’t matter what you say. If you criticize them that’s what you are.”
He continued, saying, “And I’m finding that it happens when you are critical of the gay community, when you say anything critical or anything that doesn’t align with that ideology, now all of a sudden you’re homophobic.” Muhammad’s comments about gay people received some light but friendly pushback from his interview guests.
Muhammad did not reply to multiple requests for comment by JTA, including to questions emailed to him at his request. He said during a public meeting ahead of the council vote that he thought scrutiny of him by Jewish groups had been unfair.
To Jewish leaders, the comments in the video coupled with Muhammad’s Nation of Islam affiliation were clear signs that he should not be appointed to the city council.
“I would sure hope that being antisemitic would be a red line, that you could not be a candidate,” said Rabbi Philip Weintraub of Congregation B’nai Israel, a Conservative synagogue in the city.
Jewish leaders began to take action, issuing statements and launching a letter-writing campaign to the council. They felt so much urgency that some even conducted business on Simchat Torah, a Jewish holiday when Jewish organizations typically pause their activities in accordance with Jewish law.
As a nonprofit, the local federation was constrained in how it could weigh in. Since it could not endorse or oppose specific candidates, it instead pushed for every candidate to be “properly vetted” and informed council members about Muhammad’s affiliations and past comments, according to Maxine Kaufman, executive director of the Jewish Federation of Florida’s Gulf Coast. She said the efforts did not have their intended effect.
“I don’t think anybody said, ‘Well, who is this Farrakhan, what does he stand for?’” Kaufman said. “I don’t think enough was done, personally.”
The entrance to the Florida Holocaust Museum in St. Petersburg, Nov. 27, 2016. (Jeffrey Greenberg/Universal Images Group via Getty Images)
The Florida Holocaust Museum took another approach, circulating information about Muhammad to the wider community, along with a statement opposing the candidacy of anyone who would support Farrakhan’s antisemitism. Their goal, Igel said, was to educate the community about the severity of these views.
“There’s nothing else to talk about when somebody is supporting Louis Farrakhan,” Igel told JTA. “Particularly when you are seeking a position representative of a city, particularly one like St. Petersburg that is so known for its inclusivity and its openness.”
Igel praised some members of the city council who asked Muhammad pointed questions about his views at the vote, giving him the opportunity to refute Farrakhan’s comments about Jews. One council member who voted against Muhammad, Lisset Hanewicz, said her stepfather is Jewish and read Farrakhan’s past antisemitic statements into the record, saying, “I think people need to understand why a certain part of this community is upset.”
Igel acknowledged that getting involved in a city council appointment was an unusual move for a Holocaust museum. He said museum leaders had held a meeting beforehand to determine how to proceed but made a decision fairly quickly to weigh in.
“In this case, we don’t consider this to be a matter of politics,” Igel said. “This is a matter of morality. And this is what we teach.” If the candidate had been a white supremacist, Igel said, “that person would have been disqualified out of the gate.”
The Anti-Defamation League and Southern Poverty Law Center, two hate watchdogs, define the Nation of Islam as a group that propagates antisemitism and other forms of bigotry, not a religion. Founded in 1930 by Wallace Fard Muhammad, the Black nationalist group is not the same as traditional Islam and is rejected by most Muslim clerics; it entered mainstream prominence in the 1960s after civil rights leader Malcolm X and boxer Muhammad Ali publicly joined the movement. (Both later left the group, with Malcolm X publicly denouncing its leadership; he was assassinated shortly after, and two Nation of Islam members who were wrongfully convicted of his murder recently received a large settlement from New York City.)
The Nation of Islam entered its current era after Farrakhan took over the group in 1977. Now 89, he has used his platform to issue a steady stream of antisemitism, including calling Jews “wicked” and the “synagogue of Satan,” saying they have “wrapped your tentacles around the U.S. government,” and calling Hitler “a very great man.” Only a few years ago, the Women’s March progressive activist collective was nearly derailed over some of its founders’ associations with Farrakhan.
It is rare, but not unheard of, for public officials to have current or former associations with the Nation of Islam. Minnesota Attorney General Keith Ellison, a practicing Muslim, was dogged by accusations that he had formerly been a member of the group when he first ran for Congress in 2006; he apologized for his past associations with the group. Trayon White, a Washington, D.C. council member and onetime mayoral candidate who has spread antisemitic conspiracy theories, has donated to the group in the past. Former President George W. Bush once praised the group, and a photograph showing Barack Obama in the same room as Farrakhan was fodder for Obama’s critics during his presidential run.
Muhammad, who is referred to on the city council website as John Muhammad and whose legal name is John C. Malone, declined to condemn Farrakhan at the city council meeting.
“I am not willing to denounce the leader of my faith no more than a Catholic would be willing to denounce their pope,” he said.
Muhammad’s reaction to questions about Farrakhan particularly concerned the federation and other local Jewish groups. Kaufman told JTA she didn’t know whether Muhammad himself is antisemitic, but she said his refusal to disavow Farrakhan was alarming.
“I do have issue with his reverence of someone who is blatantly antisemitic, and he won’t disavow him, he won’t reject him,” she said, echoing the the federation’s official statement on the vote.
At the meeting, Muhammad did say that he had reached out to the Florida Holocaust Museum but had not heard back — and that he thought the museum’s criticism of him was unfair.
“What I found when we reached out to have dialogue with the Holocaust Museum director, they did not want to talk to me,” he said. “They wanted to evaluate and disqualify me based on the association that I have as an individual. I don’t think that that’s just.”
Muhammad also defended his record with Jews by claiming that they were among the “diversity of those who support me.” He added, “And if you look at those who oppose me, they’re coming from one particular group.”
Since the vote, a local Black newspaper condemned the scrutiny on Muhammad, calling it a “perusal into his faith practice.”
Igel said the museum had no record that Muhammad had reached out but encouraged him to come and learn more about the Holocaust and the nature of antisemitism. Stuart Berger, head of the local Jewish Community Relations Council, acknowledged at the city council meeting that Muhammad “has made himself available to us” at the federation, but that none of the federation staff “had been in direct contact with him.”
The federation’s involvement in Muhammad’s case became its own issue at the council vote, when the candidate referenced an email Berger had written to the county commissioner. In the email, Berger wrote that Muhammad’s vetting process had been “good enough for me!”
While Muhammad took the email as proof that the federation believed him to be fit for office, Berger and Kaufman maintain that it meant nothing of the sort. Berger had not been speaking on behalf of the federation, they say, and had not intended for his email to be shared publicly.
Now that Muhammad is on the council, attention has turned to building relationships with him. Kaufman has been meeting with individual city council members, and hopes to eventually meet with Muhammad himself. She also aims to have the federation make a presentation to the council about the dangers of antisemitism and push them to make a statement about it.
She doesn’t think it’s complicated. “I think hate’s hate,” she said. “Many different colors.”
Weintraub’s congregation is celebrating its 100th anniversary in March, and one of its congregants, Eric Lynn, is also involved in politics: he was the Democratic nominee for Florida’s 13th Congressional district in the midterms but lost his race to Republican Anna Paulina Luna, who said she was raised as a Messianic Jew and campaigned with far-right Rep. Marjorie Taylor Greene.
Weintraub himself is a member of an interfaith ministerial dialogue group with Black churches and says he’s “a professional optimist” when it comes to managing conflict between different communities. He sent JTA an episode of the public radio podcast “Hidden Brain” about how to keep conflict from spiraling, saying it “describes what I’ve tried to do.”
Since Muhammad was appointed, Weintraub has met with him; the pair had what Weintraub described as “a pleasant conversation.” The two talked about parenting and “shared traumas,” he said. They did not discuss Muhammad’s comments supporting Farrakhan, but the rabbi couldn’t help but think about him.
“I thought I was a termite, according to Farrakhan,” Weintraub said. In contrast, Muhammad “said I was a person, so that was nice.”
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The post How Jewish leaders tried — and failed — to keep a Farrakhan follower off a Florida city council appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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