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How Social Media Monetized Conspiracy, and Why It Must Be Stopped
A 3D-printed miniature model of Elon Musk and the X logo are seen in this illustration taken Jan. 23, 2025. Photo: REUTERS/Dado Ruvic/Illustration
Most people do not understand how social media really works. They might think the loudest voices online are simply the most passionate or most informed. In reality, visibility is driven by something far more corrosive.
Social media monetizes attention, and attention is captured most reliably through outrage, fear, and suspicion.
This is not a side effect of the system. It is the system.
Algorithms are designed to keep users emotionally engaged because engagement translates directly into profit. Calm explanations do not spread. Nuance does not get clicks. What gets attention is provocation. What spreads is conspiracy. What pays is outrage.
This is how unsourced or false information turns into millions of dollars.
When tragedy strikes, facts take time. Investigations move carefully. But social media does not wait. Speculation is instant, and speculation generates outrage and views. Before truth can catch up, narratives harden, accusations circulate, and audiences are activated.
We saw this play out publicly after the killing of conservative activist Charlie Kirk. While authorities worked through the facts, a parallel economy of speculation exploded online. Unverified claims were promoted. Insinuations were framed as courage. Suspicion was sold as truth.
Most disturbingly, people closest to the tragedy were dragged into the storm.
Candace Owens used her platform to promote speculative and unsourced theories surrounding Kirk’s death, theories that cast suspicion on individuals without evidence. Charlie Kirk’s widow, Erika Kirk, publicly rejected these claims and pleaded for the conspiracies to stop. That moment laid bare the human cost of this system.
This was not investigative journalism. It relied not on sourcing or verification, but on suggestion, implication, and the familiar phrase “just asking questions.”
And it worked.
The videos generated views. The views generated revenue. The revenue incentivized more escalation. Restraint was punished. Recklessness was rewarded.
This is how social media monetizes harm.
The platform encourages content that provokes outrage, spreads fear, and poses a danger to others. Any negative consequences are irrelevant to the algorithm.
Social media has turned distortion into a business model. Families are harassed. Reputations are damaged. Entire communities are reduced to villains and symbols. Those pushing unsourced narratives profit. Those targeted absorb the cost.
This is not confined to Jews, although Jews know the pattern intimately. Antisemitism has always relied on conspiracy theories and dehumanization. Social media did not invent these lies, but it has industrialized them. What once spread slowly now spreads instantly, globally, and for profit.
But once a society accepts unsourced accusation as entertainment, no group remains safe. Dehumanization is endlessly reusable. Today it is one family. Tomorrow it is another.
Dehumanization lowers the psychological barrier to hostility. For individuals already unstable or isolated, these narratives can become justification.
This is why online hate cannot be dismissed as “just words.”
Social media companies insist they are neutral platforms. They are not. Their algorithms actively shape what people see and believe. They decide which content is amplified and which disappears. They intervene constantly, but always in the direction of profit.
Which brings us to the core problem. Nothing will change until the money stops.
People ask why certain influencers keep escalating their rhetoric. Why they repeat unsourced claims. Why they lean into conspiracy even when it harms real people. The answer is simple: it pays.
Telling people to “be responsible” does nothing when irresponsibility is being actively subsidized. You cannot lecture people out of conduct that is financially rewarded.
As long as platforms continue to monetize conspiracy, outrage, and dehumanization, those behaviors will dominate.
That must change.
Algorithms should not deepen distortion. They should correct it. If someone searches conspiracy theories, the system should surface verified reporting and factual rebuttals, not escalate paranoia. If someone engages with antisemitic tropes, the algorithm should counter them with history, data, and context.
And monetization must follow responsibility. People can say what they want. They do not have a right to be enriched for spreading hate, lies, and dangerous content.
This is not censorship. It is common sense.
Technology reflects values. Right now, social media reflects the value of profit over truth. If we want a different culture, we need different incentives.
The system was built this way. It can be rebuilt.
But only if we are willing to stop paying for the damage it causes.
Linda Sadacka is a noted political activist and community leader, serving as the CEO of the New York Jewish Council and founder of the charity Moms on a Mitzvah. Follow her on Instagram.
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How Israel’s strongest partisans destroyed global support for Israel
No one has done more damage to Israel than the people who claim to love it the most.
As this week’s shocking election news demonstrates, the extremism of Benjamin Netanyahu, his far-right coalition partners, and his fundamentalist Amen corner in the United States has destroyed the bipartisan support for Israel that has been in place since the Kennedy administration. Israel’s most ardent defenders have become some of its worst enemies.
The change is not just taking place on the Socialist Left or Nationalist Right. And it is not a result of antisemitism, propaganda or misinformation, although all of those play a role. It is the result of years of Israeli actions that have alienated nearly half of the Democratic party, a quarter of the Republican party, and liberal Zionists in both camps.
There are now millions, perhaps tens of millions, of liberals and centrists who may still support the existence of a Jewish state, but who are morally repulsed by the destruction of Gaza and the slow-motion ethnic cleansing of the West Bank, and millions of progressives who, wrongly but not without reason, now lump Zionism in with racism and sexism as ideologies that offend their core values.
Israel has even alienated conservatives and America-Firsters who can’t understand why aid to Israel is treated differently from all other foreign aid or foreign policy programs. Yes, many of them believe in, and spread, antisemitic conspiracy theories. But many others have legitimate questions about Israel’s and AIPAC’s influence on American foreign policy, most recently the Iran war, which America and Israel have lost. These Americans include, most recently, the Vice President of the United States, who publicly rebuked Israel as no American leader has done since the 1950s, noting that Israel has lost the support of almost every other country in the world, and was now in danger of losing American support as well.
And for what? For what bowl of porridge did Israel sell its birthright as a member of the civilized world? For nationalist pipe-dreams of Gaza wiped off the map? For keeping Bibi’s coalition alive so he doesn’t go to jail for bribery? For messianic dreams of Greater Israel? For the most hawkish possible interpretation of Israel’s legitimate security needs? For revenge?
To be sure, Bibi, his ultra-nationalist coalition, and AIPAC are not responsible for all of this. But they are responsible for most of it. Had Israel conducted the war in Gaza differently and not killed over 70,000 people; had Bibi not persuaded Trump to join a fruitless and costly war with Iran; and had AIPAC not insisted on absolute, unquestioned support for Israel no matter what, we would not be where we are today. Of course, the hard left and some parts of the hard right would still be opposed to Israel’s existence, often for illegitimate reasons. But they wouldn’t have attracted so much support from others, including the voters which handed the progressive Left three election wins in New York this week.
Maybe some of those voters are bamboozled or bigoted, but surely not all or even most of them.
Israel’s standing has deteriorated so much that it’s even possible to imagine a presidential race (probably 2032 rather than 2028) between two candidates who reject the current America-Israel relationship: an AOC-type progressive on the Left and a Tucker-Carlson-type nationalist on the Right. It’s hard to think of a worse failure of political strategy.
You can’t blame this all on double standards, antisemitism, effective online propagandizing, or groupthink on the left. Of course, all of these exist, as I myself have written about many times. But at some point, we have to face the facts that the hard-right Israeli government’s policies are the primary cause of these rapid and radical changes.
Nor are they part of some timeless, causeless Jew-hatred that will never go away. Sure, some percentage of Americans (on both sides of the aisle) are, in Hillary Clinton’s words, deplorable. But they are a small minority. There are many more of us who may not use terms like Anti-Zionist, genocide, or colonialism, but who see that the Israel we may once have loved has devolved into a cruel, hyper-nationalist state whose actions are antithetical to liberal moral values.
We are horrified by what we saw in Gaza, even as we were also horrified by Hamas’ murderous attacks of October 7. We are dismayed by the failed misadventure in Iran, even as we despise the theocratic regime that has funded terrorism for decades. We are too left-wing for AIPAC, not left-wing-enough for the Bernie Left segment of the Democratic Party. Among non-Orthodox American Jews, I would venture to say that we are the conflicted majority.
Which is why, uncharacteristically for me, I want to end on a note of tempered, tentative optimism, for three reasons.
First, there is an Israeli election coming up. And while the Bennett/Lapid coalition is still to the Right of many American Jews, it is also sane, competent, and not beholden to actual genociders like Bezalel Smotrich, who sullied the recent Israel March by treading his blood-stained feet in it. Bibi’s complete failure to achieve even a decent deal with Iran has greatly weakened him. Normal, non-left-wing Israelis are exhausted by the endless wars which do not bring security. And many normal, non-left-wing Israelis are horrified by what they see in the West Bank, where, unlike Gaza, there is not an implacable terrorist enemy holding Israelis hostage, but where there are frequent, state-tolerated pogroms against innocent Palestinian people, as former prime minister Ehud Olmert has compellingly written about. There is, at last, some hope for Israeli democracy.
Second, as reflected in the February 2026 JFNA survey of American Jews’ attitudes toward Zionism, progressives’ antipathy to Zionism is, in large part, a misunderstanding — what Mimi Kravetz aptly called “the ‘Zionism’ gap.” In that poll, only 37% of respondents identified as Zionist, but 88% said that they believed Israel has a right to exist as a democratic, Jewish state — which is, itself, the classic definition of Zionism. Meanwhile, 80% of Jews who identified as anti-Zionist said that Zionism means “supporting whatever actions Israel takes,” which is definitely not what Zionism means, as evidenced by the polls about the upcoming election.
I have suggested that much of this gap is due to the difference between Zionism in theory and Zionism in recent practice. But whatever the cause, the point is that “anti-Zionism” is not nearly as strong as anti-Zionists, or many worried Zionists, say that it is. A large majority of supposed anti-Zionists and non-Zionists are really just anti-Bibi, anti-genocide (as they understand the term), and anti-oppression of Palestinians. As I am as well.
This means that, if there is a new government and new policies in Israel, there is hope for change, which is my third reason for qualified optimism.
Ironically, for that to happen, the best hopes for improving Israel’s standing in the world are some of the very constituencies and populations that AIPAC and the Israeli Right have seen as their enemies: Standing Together and their new political party Makom Le-Kulanu, the New Israel Fund, T’ruah, J Street, Rabbis for Human Rights, Smol Emuni, Peace Now, denominational bodies like Arza and Merkaz, New Jewish Narrative, the Jewish Council for Public Affairs, and many others.
The path of the Right has led to a dead end. Bibi and his American allies have tarnished the Israeli ‘brand’ to the point where even taking money from AIPAC is a deal-breaker in numerous Democratic Party elections. The real debate among the liberal half of the country is now between liberal Zionists (and quasi-Zionists) like those I’ve listed above, and non-antisemitic anti-Zionists and post-Zionists who argue that Israel’s hyper-nationalism, Jewish supremacy, and war crimes are not an aberration from Zionism but an inevitable expression of it; that there can be no Jewish self-determination in the land of Israel without the oppression and displacement of Palestinians; and that the only way forward is a non-Jewish state for all its citizens. (I am omitting from this discussion Palestinian genociders like Hamas, and its supporters overseas.)
I think the latter view is both incorrect and unrealistic, not least because there are at least five million Israeli Jews who will not surrender a Jewish state. I think that coexistence is the only way, whether that takes the form of two states, or a confederation of two states, or some other political arrangement. But I also admit that the Netanyahu government’s actions over the last five years provide ample evidence for the anti-Zionist view. Who knows, maybe it is too late for a democratic Israel, or maybe the term is a contradiction in terms.
But I do know this: The moral corruption of Israel has destroyed the alliances that kept it safe for decades. No amount of tough talk from Bibi and Smotrich, no guns or bombs will enable a small pariah state to endure forever. The old logic has ended. But there is hope for a better one.
The post How Israel’s strongest partisans destroyed global support for Israel appeared first on The Forward.
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Victory for Mamdani’s candidates prompts Jewish leaders to puzzle over implications
Jewish leaders across the political spectrum nationally were reeling — some in celebration, others suffering through elevated anxiety — after a trio of Congressional candidates endorsed by New York City Mayor Zohran Mamdani swept their primary contests Tuesday by taking out establishment favorites with track records of supporting Israel.
“We’re disappointed in the losses,” said Halie Soifer, chief of the Jewish Democratic Council of America, who argued that two of the losing incumbents, New York City Reps. Dan Goldman and Adriano Espaillat, “represent the views of the vast majority of Jewish voters.”
But close observers of the outcomes, which also included the loss of Brooklyn Borough President Antonio Reynoso in the contest for an open seat, were struggling to divine the broader meaning of the results.
Did the victories for progressive Brad Lander against Goldman, Claire Valdez against Reynoso and Darializa Avila Chevalier against Espaillat — after all three charged their opponents with enabling genocide by Israel against Palestinians — mark the end for Democratic politicians who hold traditional pro-Israel views?
Or did they represent something more narrow: New York City’s extremely liberal Democratic voting base flexing its muscle, Mamdani’s enduring popularity following his election last November or generalized anger toward a Democratic establishment that has been viewed by many of the party’s voters as too weak against President Donald Trump?
Sophie Ellman-Golan, a spokesperson for Jews for Racial and Economic Justice, a local group that is closely aligned with Mamdani, called Tuesday’s results a “sweeping left victory” but acknowledged it was hard to extrapolate beyond New York City.
“Voters are absolutely not having it for establishment Democrats who refuse to stand up and fight fascism,” Ellman-Golan said .
Some more moderate candidates did score wins outside of New York City. State delegate Adrian Boafo won a crowded race to replace retiring Rep. Steny Hoyer in Maryland with the support of AIPAC and other pro-Israel Democrats.
And even in New York, not every election went to candidates who endorsed Mamdani’s brand of politics. In the Bronx, Rep. Ritchie Torres — one of the Democratic party’s staunchest supporters of Israel — handily defeated Michael Blake, a former state assemblyman who threw his support to Mamdani during the mayoral primary last year but did not obtain Mamdani’s endorsement for Congress. Blake had repeatedly attacked Torres as purportedly beholden to the American Israel Public Affairs Committee but received just 22% of the vote to 72% for Torres.
For state comptroller, incumbent Thomas DiNapoli — who made additional purchases of Israel bonds in the aftermath of Oct. 7 — beat Jewish challenger Drew Warshaw, who promised to divest New York State from Israel Bonds and argued DiNapoli was helping to “finance Israeli Prime Minister Benjamin Netanyahu’s wars.”
State Assemblymember Micah Lasher won the race to succeed Rep. Jerry Nadler, who is retiring after 33 years in the House and served as one of Congress’ leading voices for liberal Jews. In that race, the leading candidates Lasher and Alex Bores both supported Israel.
“I don’t think it is transferable elsewhere in New York or throughout the country,” Soifer said, pointing to the power of the Democratic Socialists of America in the city. “While DSA candidates can win in some places, they cannot win everywhere.”
When it comes to Israel, the DSA’s case against establishment Democrats includes on the premise that funds the U.S. is spending on military aid to Israel should be spent on social programs to benefit working Americans. As Mamdani put it at Avila Chevalier’s primary night party, she ran a campaign that “called for a foreign policy of investing in babies and not bombs.”
With other key races still to be decided — including the U.S. Senate primary in Michigan, where Israel has emerged as a major fault line — there is no sign that Israel is losing its potency in Democratic contests.
That has left some liberal Jews despairing.
Rabbi Jonah Pesner, director of the Religious Action Center of Reform Judaism, released a statement decrying “the false choice between Jewish safety and Palestinian dignity” and condemning politicians who “demonize supporters of Israel, or deny Israel’s right to exist.”
Some observers also sought to draw contrasts between Tuesday’s insurgent victors. Lander, for example, considers himself a liberal Zionist and has close ties to center-left Jewish organizations in New York City. He partnered with Mamdani during the mayoral race, and Mamdani encouraged him to challenge Goldman despite their differences over Israel.
Lander’s support for a two-state solution — meaning the preservation of a Jewish state in Israel, rather than its elimination in favor of a binational country — also earned him an endorsement from J Street and a warm reception from the New York Jewish Agenda, a liberal pro-Israel group that has expressed concern over Mamdani’s policy positions on Israel.
Margo Hughes-Robinson, director of NYJA, said she was celebrating Lander and Lasher’s victories as “wins for friends of the family.”
There was less cheering among Jewish establishment leaders for the victory of Avila Chevalier, who went from helping to lead the pro-Palestinian encampment at Columbia University two years ago to likely representing the Congressional district that includes the campus.
Avila Chevalier was perhaps the most outspoken opponent of Israel in Tuesday’s races and has staked out positions to Mamdani’s left on the conflict. Avila Chevalier defended her decision to attend a rally held in Times Square on Oct. 8, 2023, which many Jewish leaders — and some outside the community, like Rep. Alexandria Ocasio-Cortez — condemned for condoning Hamas violence. She has also called Zionism “an ideology that is looking to create a political system where one group of people has more standing before the law than another group of people.”
Tuesday’s contest also followed the victory of Janeese Lewis George, another candidate endorsed by the DSA, in the Democratic primary for Washington, D.C. mayor last week.
Ron Halber, chief of the Jewish Community Relations Council of Greater Washington, said he thought the anti-Zionist left’s success would be relatively short-lived but acknowledged that Israel has an image problem and to fix that they needed to “rehabilitate their behavior.”
“People don’t like the product that pro-Israel Democrats are selling,” Halber said.
The post Victory for Mamdani’s candidates prompts Jewish leaders to puzzle over implications appeared first on The Forward.
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Israel’s cheerleaders lost big in the New York primary
To read the news Wednesday morning, the biggest loser in New York’s primary elections wasn’t a candidate in the race. It wasn’t even a person. It was Israel.
Three candidates who support ending or conditioning American military aid to Israel, all backed by Mayor Zohran Mamdani, won competitive primaries. The New York Times‘ assessment was blunt: “victories by pro-Palestinian Democrats show the party’s shift on Israel.” So was Politico‘s: “pro-Israel politics just took a huge hit in New York.” This very publication proclaimed the establishment of “a new political machine against Israel.”
Even outside those particularly charged races, the Israeli discourse was overwhelming. Micah Lasher, who won a crowded primary election to replace Rep. Jerry Nadler in New York’s 12th District, said during the campaign that he was “exhausted” by the focus on Israel.
Which makes it worth asking: Why did Israel become arguably the most prominent faultline in the Democratic primaries in the first place?
As the United States faces a cadre of alarming domestic issues — including the affordability (or lack thereof) of health insurance premiums, the future of abortion access and rising inflation — why should elections in New York be about Israel?
Foreign policy is an important issue for members of Congress, of course. And it’s not unreasonable that voters would want to know where candidates stand on, say, sending weapons to a country about whose wartime conduct many New Yorkers have grave concerns. But I think a lesson from this, which supporters of Israel may not want to learn, is that pro-Israel alarmism over progressive candidates has helped to boost those same candidates, rather than damage their chances.
In other words: the strategy of trying to write candidates out of viability by declaring them insufficiently supportive of Israel — or by suggesting that their positions on Israel mean they’re antisemitic, and shouldn’t hold elected office — hasn’t just not worked. It’s backfired disastrously, increasing the political salience of Israel in ways that hurt support for Israel in Congress.
Much of this is, I think, a downstream effect of last year’s election of Mamdani, during which hundreds of rabbis signed and circulated a letter declaring Mamdani’s politics — which center pro-Palestinian activism and skepticism about Israel’s existence as a Jewish state — a bridge too far. Mamdani’s campaign didn’t center Israel, at least at the start; it was actually about affordability. But the attention from pro-Israel groups and individuals increased the prominence of Israel in the election, so much so that by the time he won first the Democratic primary and then the general election, his victory was seen as being as much about Israel as much as it was affordability.
The same has become true of his endorsed candidates, too.
It’s not of course, that Israel was only important or prominent in these elections because of pro-Israel groups and individuals. There are political activists across the spectrum, including many in the progressive camp, to whom it is indeed the most important issue on the ballot. The same is true for voters. And multiple candidates, including Darializa Avila Chevalier and former Comptroller Brad Lander, were proactive about making their criticism of Israel a key point of their campaigns.
Still, we’re seeing an inversion of the longstanding norms by which staunch supporters of Israel have drawn a line beyond which someone’s politics on the Middle East make them unelectable. Such charges arguably played a role in Keith Ellison’s 2017 defeat in the race to be chair of the Democratic National Committee. As recently as 2022, the story of Andy Levin’s defeat in Michigan was that he, a J Street-aligned Democrat, had been bested by AIPAC.
For some of this week’s losing candidates and their supporters, that playbook backfired in real time.
Three weeks ago, the group Combat Antisemitism dinged Avila Chevalier for attending, in their words, an “October 8 rally celebrating Hamas massacre.” Avila Chevalier’s opponents made her attendance at that rally a talking point against her, which meant that just as her contest ended up being largely about Israel and antisemitism, her victory over Rep. Adriano Espaillat did, too.
Rep. Dan Goldman accused Lander, who is also Jewish, of using “dangerous antisemitic tropes” in the election. Lander — who said he felt “queasy” in talking about AIPAC, given the reality that there are antisemitic tropes about the group, but still attacked Goldman for his affiliation with them — won in a landslide.
If the Mamdani-backed candidates had lost, it would have been seen as a confirmation that Mamdani was an aberration, and that the old protocol of demanding at least moderate support for Israel from candidates for office in the most Jewish city in the country was still applicable. Instead, their victories seem like confirmation of a new era in Democratic politics when it comes to Israel — potentially not just for New York City, but also for the whole country.
There are good reasons to wonder how widespread that change might be. The AIPAC-affiliated United Democracy Project, for instance, spent $5.7 million on supporting Adrian Boafo in a Maryland House race, albeit by pouring money into races via ads that didn’t focus on Israel. Boafo, who called for closer ties between Israel and the U.S., won his primary.
But when we consider why, exactly, Israel took up so much space in this week’s primary elections, part of the answer has to be that it was in part because strong supporters of Israel wanted it that way. That things have worked out differently than they might have hoped is a lesson not only about Israel and New Yorkers, but about democratic politics: you can force voters to think about something, but you can’t actually force them to think what you want.
The post Israel’s cheerleaders lost big in the New York primary appeared first on The Forward.

