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How Social Media Monetized Conspiracy, and Why It Must Be Stopped

A 3D-printed miniature model of Elon Musk and the X logo are seen in this illustration taken Jan. 23, 2025. Photo: REUTERS/Dado Ruvic/Illustration

Most people do not understand how social media really works. They might think the loudest voices online are simply the most passionate or most informed. In reality, visibility is driven by something far more corrosive.

Social media monetizes attention, and attention is captured most reliably through outrage, fear, and suspicion.

This is not a side effect of the system. It is the system.

Algorithms are designed to keep users emotionally engaged because engagement translates directly into profit. Calm explanations do not spread. Nuance does not get clicks. What gets attention is provocation. What spreads is conspiracy. What pays is outrage.

This is how unsourced or false information turns into millions of dollars.

When tragedy strikes, facts take time. Investigations move carefully. But social media does not wait. Speculation is instant, and speculation generates outrage and views. Before truth can catch up, narratives harden, accusations circulate, and audiences are activated.

We saw this play out publicly after the killing of conservative activist Charlie Kirk. While authorities worked through the facts, a parallel economy of speculation exploded online. Unverified claims were promoted. Insinuations were framed as courage. Suspicion was sold as truth.

Most disturbingly, people closest to the tragedy were dragged into the storm.

Candace Owens used her platform to promote speculative and unsourced theories surrounding Kirk’s death, theories that cast suspicion on individuals without evidence. Charlie Kirk’s widow, Erika Kirk, publicly rejected these claims and pleaded for the conspiracies to stop. That moment laid bare the human cost of this system.

This was not investigative journalism. It relied not on sourcing or verification, but on suggestion, implication, and the familiar phrase “just asking questions.”

And it worked.

The videos generated views. The views generated revenue. The revenue incentivized more escalation. Restraint was punished. Recklessness was rewarded.

This is how social media monetizes harm.

The platform encourages content that provokes outrage, spreads fear, and poses a danger to others. Any negative consequences are irrelevant to the algorithm.

Social media has turned distortion into a business model. Families are harassed. Reputations are damaged. Entire communities are reduced to villains and symbols. Those pushing unsourced narratives profit. Those targeted absorb the cost.

This is not confined to Jews, although Jews know the pattern intimately. Antisemitism has always relied on conspiracy theories and dehumanization. Social media did not invent these lies, but it has industrialized them. What once spread slowly now spreads instantly, globally, and for profit.

But once a society accepts unsourced accusation as entertainment, no group remains safe. Dehumanization is endlessly reusable. Today it is one family. Tomorrow it is another.

Dehumanization lowers the psychological barrier to hostility. For individuals already unstable or isolated, these narratives can become justification.

This is why online hate cannot be dismissed as “just words.”

Social media companies insist they are neutral platforms. They are not. Their algorithms actively shape what people see and believe. They decide which content is amplified and which disappears. They intervene constantly, but always in the direction of profit.

Which brings us to the core problem. Nothing will change until the money stops.

People ask why certain influencers keep escalating their rhetoric. Why they repeat unsourced claims. Why they lean into conspiracy even when it harms real people. The answer is simple: it pays.

Telling people to “be responsible” does nothing when irresponsibility is being actively subsidized. You cannot lecture people out of conduct that is financially rewarded.

As long as platforms continue to monetize conspiracy, outrage, and dehumanization, those behaviors will dominate.

That must change.

Algorithms should not deepen distortion. They should correct it. If someone searches conspiracy theories, the system should surface verified reporting and factual rebuttals, not escalate paranoia. If someone engages with antisemitic tropes, the algorithm should counter them with history, data, and context.

And monetization must follow responsibility. People can say what they want. They do not have a right to be enriched for spreading hate, lies, and dangerous content.

This is not censorship. It is common sense.

Technology reflects values. Right now, social media reflects the value of profit over truth. If we want a different culture, we need different incentives.

The system was built this way. It can be rebuilt.

But only if we are willing to stop paying for the damage it causes.

Linda Sadacka is a noted political activist and community leader, serving as the CEO of the New York Jewish Council and founder of the charity Moms on a Mitzvah. Follow her on Instagram. 

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Hezbollah rejects US-brokered ceasefire deal struck by Lebanon and Israel

(JTA) — Hezbollah appears to have rejected a ceasefire that the United States brokered between Israel and Lebanon, where the Iranian proxy is based.

The deal reportedly would have allowed Israel to remain in southern Lebanon, where it has established a buffer zone, but not permit any attacks in Beirut unless Hezbollah attacked Israel within its own borders. It would also have required Hezbollah fighters to leave the buffer zone.

A top Hezbollah leader said accepting a demand to leave southern Lebanon would amount to “surrender” for the group.

“What we are concerned about is an end to the aggression, ceasefire and Israel’s withdrawal,” Secretary-General Naim Qassem said in a televised statement on Thursday, the Associated Press reported. “We did not make any commitment to any party to stop resisting as long as there is occupation.”

Dozens of Israeli soldiers have died in the fighting, which Hezbollah is increasingly prosecuting with the use of drones.

The rejection comes as the U.S. House of Representatives voted to rebuke President Donald Trump and his war on Iran on Wednesday, narrowly passing a resolution that limits Trump’s power to continue the war without congressional approval.

Four Republicans voted with Democrats on the bill, in a sign of how opposition to the war, which Trump launched jointly with Israel in February, is crossing party lines ahead of high-stakes midterm elections in the United States.

The bill would not require presidential signoff but is seen as unlikely to substantively change Trump’s handling of the war, which he has insisted does not require congressional approval.

Trump called the vote “meaningless” in a post on Truth Social on Thursday morning.

“Yesterday, in a meaningless vote, the House voted, 4 bad Republicans and all of the Dumocrats, to limit my War Powers, right in the middle of my final negotiations to end the War with the Islamic Republic of Iran,” he wrote. “Who would do such an unpatriotic thing.”

The bill now goes to the Senate, where a similar measure has advanced in recent weeks, also with support from a handful of Republicans. It comes at a delicate time, as an uncertain ceasefire struck in early April has now stretched on without a resolution for longer than active hostilities unfolded. Trump has failed to achieve the terms for a deal to permanently end the war that he said he wanted, and this week said he thought the constant negotiations had grown “very boring.” Hezbollah’s apparent rejection of a ceasefire deal is another setback.

Iran has continued to battle during its ceasefire with the United States, though not against Israel: On Wednesday, it struck Kuwait’s main airport, killing one and injuring 60.

Also on Wednesday, Trump confirmed reports that he had called Israeli Prime Minister Benjamin Netanyahu “f—ing crazy” during a call on Monday in which Trump pressed Netanyahu to strike a ceasefire with Hezbollah, Iran’s proxy in Lebanon. Trump told a New York Post podcast that he was “a little perturbed at his constantly fighting with Lebanon” but that he liked Netanyahu and worked well with him.

This article originally appeared on JTA.org.

The post Hezbollah rejects US-brokered ceasefire deal struck by Lebanon and Israel appeared first on The Forward.

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A Yiddish favorite is among the top baby names in New York 

Each year around this time, the Social Security Administration releases a list of the most popular baby names for the past year. This year, New York state’s list includes the Yiddish name Gitty, as well as five other traditional Ashkenazi names: Chana, Chaya, Rivka, Chaim and Moshe.

According to this interactive list in the Times Union, 43 of every million babies in the U.S. were given the name Gitty in the past six years.

The vast majority of these babies were apparently born in either Yiddish-speaking Hasidic families or in non-Yiddish speaking Haredi families (often referred to as “Yeshivish”) who maintain the tradition of giving their children Biblical and other traditional Jewish names, often after a deceased relative.

Although some people may be surprised to hear a Yiddish name like Gitty making the list, it lines up with the most recent statistics on language use. According to this study, in households with children aged 5 and under, Yiddish ranks as the third most common home language in New York  (spoken by roughly 3% of young children), trailing only English and Spanish.

It also makes sense in light of the most recent demographic breakdown of Jewish families in the New York area. According to this 2023 UJA study, Orthodox families represent about 19% of Jewish households (approx. 430,000 individuals, including children) — a group that’s growing rapidly due to higher birth rates and younger average ages, with about two-thirds identifying as Haredi (ultra-Orthodox) and the rest as Modern Orthodox.

The name Gitty is a variant of the name Gitl, which means “good” in Yiddish. Why then are these babies called Gitty instead of Gitl? This is part of a trend that began years ago, when Haredi children’s names adopted a “y” at the end, apparently mimicking the old American tradition of ending children’s names with a “y” (think Tommy instead of Thomas). As a result, Rivka became Rivky; Moshe (or Moishe) became Moishy and Gitl became Gitty.

 

The post A Yiddish favorite is among the top baby names in New York  appeared first on The Forward.

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Trump’s humiliation of Netanyahu marks a sea change in the US-Israel relationship

Israeli Prime Minister Benjamin Netanyahu’s carefully cultivated image as a master of geopolitics is on life support after reports that President Donald Trump on Monday cursed and mocked him in a phone call, calling him “f- – – ing crazy” and ordering him to stand down in Lebanon.

In response, Netanyahu’s opponents and even some of his former allies are accusing him of mortgaging Israel’s sovereignty and reducing the country to strategic dependence on Washington. They’re right. Trump is treating Netanyahu less like the leader of a sovereign ally and more like a subordinate expected to obey instructions.

As a result, Israel suddenly looks less like an independent regional power and more like an American client state.

A rupture long in the making

The roots of this humiliation stretch back months, to the beginning of the Iran war itself. In early March, Secretary of State Marco Rubio suggested that the United States entered the war because Israel was preparing to strike Iran and the White House feared that Tehran would retaliate against American forces afterward.

Ever since, American officials, including Trump himself, have disseminated the narrative of the war as a preventive intervention designed partly to manage the consequences of expected Israeli escalation. But as the war has dragged on, becoming exactly the kind of open-ended Middle Eastern entanglement Trump once promised to avoid, the public narrative has instead increasingly become that Netanyahu had talked Trump into a war that backfired, making Trump look foolish.

This week came the payback.

On Monday, Netanyahu publicly threatened major strikes on the Shiite neighborhoods of Beirut if Hezbollah attacks continued. Iran responded by suspending ceasefire talks, apparently gambling that Trump wanted an exit ramp badly enough to restrain Israel rather than risk a wider regional explosion. The gamble worked.

In the Monday call, Trump reportedly ordered Israel to cease fire immediately, demanding to know “what the f – – -” Netanyahu was doing, accusing Israel of causing escalation, and declaring — incorrectly — that he had “kept Netanyahu out of jail,” a reference to his efforts to persuade President Isaac Herzog to pardon Netanyahu in his ongoing corruption trial.

Intentional humiliation

American presidents have pressured Israeli leaders before. Prime Minister David Ben-Gurion withdrew from the Sinai peninsula in 1957 under heavy pressure from then-President Dwight Eisenhower after the Suez Crisis. Washington pressured Israel to stop military operations during the 1973 Yom Kippur War and again during the 1982 Lebanon War.

Yet previous confrontations unfolded differently. American presidents pressured Israeli leaders privately while preserving the appearance of mutual respect between allies. Even when Washington prevailed, both governments generally tried to avoid publicly humiliating each other.

This time the humiliation was part of the strategy — a change that bodes ill for Israel’s standing as an independent regional power.

Trump wants Tehran, Beirut, Riyadh, Doha, Cairo, and every other Middle Eastern capital to understand that he controls the pace of escalation, and that Netanyahu obeyed when ordered to stand down.

That public spectacle explains the intensity of the Israeli backlash.

“There has never been an Israeli prime minister who accepted such a humiliating demand,” former military chief and current prime ministerial candidate Gadi Eisenkot wrote on social media. Former prime ministers Naftali Bennett and Yair Lapid, whose coalition poses a major threat to Netanyahu’s control in upcoming elections, effectively slammed Netanyahu as allowing the U.S. to dictate Israeli military policy, with Bennett accusing Netanyahu of running “a government that has lost control of Israeli sovereignty.”

Even the conservative Jerusalem Post sounded the alarm. Israel had “found itself in the humiliating position of having to seek American approval to defend its own citizens,” the paper argued in an editorial. “The United States is now actively restraining Israel from taking decisive military action.”

Netanyahu’s image in tatters

For years, Netanyahu cultivated an image of himself as uniquely capable of managing Israel’s relationship with the U.S. while preserving Israeli strategic independence. His supporters portrayed him as a geopolitical virtuoso who understood American politics better than any rival and who could navigate complex power dynamics while defending Israeli interests.

Now that image lies in ruins.

Over the last decade, Netanyahu systematically alienated nearly every pillar of Israel’s traditional support structure aside from the American right.

He offended European governments through relentless settlement expansion, confrontations with the European Union, and contempt in response to liberal Western criticism. Europe remains Israel’s largest trading partner, yet Israel now faces the growing possibility of sanctions, diplomatic isolation, and even challenges to its associated nation status with the European Union.

Then came the rupture with the American Democrats.

In 2015, Netanyahu traveled to Washington to campaign openly against then-President Barack Obama’s nuclear agreement with Iran before a joint session of Congress. Strategically, that marked a turning point. Netanyahu transformed support for Israel from a matter of bipartisan American consensus into an increasingly polarized issue.

Afterward, he tied himself even more tightly to the Republican right, and especially Trump. He cultivated the impression that he exercised unusual influence over Trump himself, encouraging supporters to believe that he had effectively turned the White House into an extension of his own political operation.

That illusion has now collapsed spectacularly.

The final and perhaps most reckless step came when reports emerged that Netanyahu sought Trump’s intervention regarding his corruption trial. Even without confirming those reports’ accuracy, the perception that an Israeli prime minister already dependent on Washington for military and diplomatic backing was now personally dependent on an American president for political survival was devastating.

This week confirmed that dependence now defines the U.S.-Israel relationship. Netanyahu, the supposed master statesman, has maneuvered himself — and Israel — into a strategic cul-de-sac. Now the question is: Is there any way out?

The post Trump’s humiliation of Netanyahu marks a sea change in the US-Israel relationship appeared first on The Forward.

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