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How this Brooklyn neighborhood became the ‘Klezmer Shtetl’
(New York Jewish Week) — Some of the greatest talents in Jewish music have strolled Midwood’s lettered avenues, including the klezmer musician Pete Sokolow and the Hasidic composer Ben Zion Shenker. Both have left us — Sokolow in 2022, Shenker in 2016 — but the Modzitzer synagogue on Avenue L, where Shenker once lead prayers, is a spiritual home for klezmer virtuoso and Midwood denizen Andy Statman, 73. He’s davened (prayed) there for more than 30 years.
Now, a younger group of klezmer musicians joins Statman in making the quiet, south-central Brooklyn neighborhood their home, due to the (relatively) affordable rents, low density and greenery, as well as its proximity to Jewish communal life spread across the borough.
“We needed more room than Park Slope could provide on our budget,” Pete Rushefsky, who has played a hammered dulcimer known as the tsimbl in the city’s klezmer scene for more than 30 years, told the New York Jewish Week. “It’s been a great neighborhood to raise a family.” That’s especially true for a culturally active family: Rushefsky’s wife, Madeline Solomon, sings, plays accordion and runs the Brooklyn Workers Circle School in Park Slope; their 12-year-old daughter, Mathilda, plays in a children’s fiddle band in the neighborhood.
Midwood looms so large over the present-day Jewish music scene that there’s even a klezmer rock band named for it: Midwood, the band, was founded in 2015 by the fiddler Jake Shulman-Ment. The 39-year-old veteran klezmer violinist lives in the same apartment building on Ocean Avenue as Jeremiah Lockwood, a blues performer and a scholar of cantorial music.
“I call it the ‘Klezmer Shtetl,’” said Midwood’s vocalist, Eleonore Weill, who is also a multi-instrumentalist. (Weill used to reside in Midwood but now lives in next-door Ditmas Park, which is also home to Sarah Gordon, lead singer of the rock band Yiddish Princess. Nearby Kensington counts among its klezmer-making residents D. Zisl Slepovitch and the klezmer couple Ilya Shneyveys and Sarah Myerson.)
Another Midwood musician is Michael Winograd, 40, who many consider to be the best klezmer clarinetist of his generation. As a teenager, he went to Statman’s home for lessons; last summer he moved to the neighborhood.
Midwood musicians Jeremiah Lockwood, left, and Pete Rushefsky. (Courtesy)
Elsewhere in Midwood resides guitarist Yoshie Fruchter, founder of Pitom, which the Tzadik record label called “a shredding Jewish instrumental band.” Fruchter has performed with Jon Madof’s Zion80, which plays Shlomo Carlebach tunes in an Afrobeat style, and Mazal Tov Cocktail Party, the latest klezmer/dance music project led by David Krakauer and Kathleen Tagg.
“I didn’t choose Midwood, particularly,” Shulman-Ment told New York Jewish Week. “It sort of fell into my life.” The fiddler decided to rent his Midwood one-bedroom in the summer of 2021 while he was on tour in the Pacific Northwest. After seeing the place online and sending a couple of friends to check it out in person, Shulman-Ment signed a lease while he was still on the road.
As it happens, Lockwood — who lives with his two sons, ages 14 and 16, on the floor below Shulman-Ment — also rented his apartment sight unseen that same summer.
The two neighbors credit Ivona Hertz, co-owner of Ocean Empire Management, with helping them find a home. Her company manages a pair of buildings across from Prospect Park that are home to so many jazz musicians, they came to be known as “the jazz dorms.”
“When the tenants are happy they always recommend their friends,” Hertz said, describing how she came to rent Midwood apartments to so many musicians. “That’s how the ‘jazz dorms’ were created and that’s how the Midwood buildings are now getting more musicians. The apartments are larger, up to three bedrooms, including the square footage, and more affordable in Midwood.”
According to the available rentals on the real estate website StreetEasy, the median rent in Midwood is $2,566. (Hertz, the property manager known for helping musicians, says she typically charges between $1,500 and $1,750 a month for one-bedroom rentals.) The median sale price in the nabe for the first quarter of this year was $644,000, according to the real estate website PropertyShark — that’s substantially less than the Brooklyn borough-wide median of $755,000.
In addition to relatively low housing costs, Midwood is also known for being home to a very large — and mostly Orthodox — Jewish community. Traditionally Ashkenazi, the southern reaches of the neighborhood have also seen steady growth of its longtime Sephardic Jewish community. “Sephardic Jews dominate from [an area known as the] Avenue H cut to Avenue Z,” Sarina Roffe, CEO of the The Brooklyn Jewish Historical Initiative and president of the Sephardic Heritage Project, told the New York Jewish Week. “The Sephardic community in Brooklyn has been growing for more than 100 years.”
Most of these newer, klezmer residents identify as secular Jews, and not Orthodox. But many of them said they enjoy living among their Orthodox brethren. Clarinetist Winograd lives in part of Midwood that’s “very Jewish,” as he described it. “I kind of like being a secular Jew who gets to experience the benefit of a quiet Shabbes. I enjoy being a culturally-engaged Jew living in a Jewish neighborhood even if I’m not partaking in the more religious activities.”
Shulman-Ment — who identifies as a secular Jew who is committed to Jewish culture — spent a year living in Crown Heights, so he was familiar with the feeling of living in an Orthodox neighborhood and feeling like a bit of an outsider. He said he’s noticed, though, that if he’s in his “gig costume” — a suit and fedora — some of his Orthodox co-religionists offer a friendly greeting.
Lockwood described his (and Shulman-Ment’s) section of Midwood, along Ocean Avenue, as “rough-hewn and unlovely. It is a hard-working and threadbare place.” And yet, “I like it here fine,” he told the New York Jewish Week, adding: “I just don’t want to encourage out-of-towners to move in.”
Fruchter — who moved to Midwood last December with his wife, Jewish cookbook author Leah Koenig, and their two kids, aged 4 and 9 — said his area of Midwood has a lot of Pakistani residents, but on Saturday his family can often hear zemiros, hymns sung at the Sabbath table, coming from the homes of Orthodox neighbors down the block. “I really like how you see people from so many different places, cultures, religions and backgrounds all sharing the same sidewalks,” Fruchter told the New York Jewish Week via email. “I love walking by businesses with signs in different languages and restaurants where I have no idea what to order… I love that it’s a ‘quiet’ neighborhood but with a lot of bustle in it.”
Klezmer virtuoso Andy Statman, left, has lived in the neighborhood more than 30 years, while guitarist Yoshie Fruchter, right, is a more recent resident. (Courtesy)
The family is involved in the Flatbush Jewish Center, a Conservative egalitarian synagogue in the neighboring Kensington section of Brooklyn where Fruchter has served as cantor on the High Holy Days and organized a concert series.
Fruchter is also a member of Shulman-Ment’s band Midwood — whose recording of their live performance at the “Klezmer On Ice” festival in Minneapolis last winter will be released in the coming months. Midwood the band’s next gig is at the National Yiddish Book Center’s annual Yidstock festival in Amherst, Massachusetts on July 16.
Shulman-Ment will also be performing with the actor and musician Daniel Kahn on June 15 at the East Village world music venue Drom. The performance is timed to the release of the duo’s first album, “The Building & Other Songs,” which features Yiddish versions of songs by Leonard Cohen, Bruce Springsteen, Tom Waits and Woody Guthrie.
The other Midwood klezmer musicians with gigs to look forward to are Rushefsky — who is also the executive director of the Center for Traditional Music and Dance — and Statman, who will both be playing with the violinist Itzhak Perlman in the coming months.
In addition, Statman plays in two trios: The Andy Statman Trio, which has performed at the Greenwich Village Synagogue in Manhattan regularly for 20 years, and another with the Eddy Brothers, two young West Virginia bluegrass musicians. More recently, Statman started playing with a traditional bluegrass quartet that’s comprised of players he’s known since he was a teenager. That band is now known as Andy’s Ramble, not to be confused with the 1994 Statman album of the same name.
Statman grew up in Queens and was in his mid-20s when he first moved to Brooklyn in 1976. After a series of apartments, he and his wife Basha moved to Avenue L in Midwood in 1987, where they raised their four children. “Our kids needed to be here. We needed to be here,” Statman said. “There is sky and trees and grass here. There are birds chirping all over. The neighborhood was incredibly vibrant.”
When he first arrived, Statman took a break from his music career for a year to study Jewish holy texts full time. In the 35 years since, he’s seen real estate values soar to a level he calls “ridiculous.” Statman said that since the early 2000s, he’s watched kids who grew up on his block move to Lakewood, New Jersey or Monsey in Rockland County — both home to sizable Orthodox Jewish communities — because they couldn’t afford to buy homes in Midwood. Now their parents are leaving, he added, because they want to be near their grandchildren.
It’s a fate the clarinetist is personally familiar with: None of his four children, now grown, live in the area. With two daughters and their grandchildren living near Lakewood, the Statmans are considering relocating there themselves.
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The post How this Brooklyn neighborhood became the ‘Klezmer Shtetl’ appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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