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In fighting antisemitism, Jews can be our own worst enemies. We shouldn’t be.
(JTA) — Unless you have been living under a rock for the past few weeks, and even if you’re not Jewish, you can’t miss the fact that antisemitism is back in the news again: Kanye West, Kyrie Irving, Nick Fuentes; extremists returning in droves to Twitter; President Donald Trump kowtowing to antisemites over dinner at Mar-A-Lago; “Saturday Night Live” opening with a monologue trafficking in antisemitic tropes; members of the Black Hebrew Israelites intimidating Jewish fans coming to Barclays Center, and an endless feedback loop of antisemitism coursing across social media.
Coming at a time when antisemitic incidents already had reached the highest point in recent memory, this is the kind of mainstreaming of antisemitism that we haven’t seen since the 1930s.
If there’s one thing I’ve learned as CEO of the Anti-Defamation League, it is that when it comes to the Jewish people, hatred doesn’t discriminate. When Kanye says Jews control the music industry, he’s not talking about rich Jews or conservative Jews. He’s not singling those who may support Likud or those who back Meretz, two Israeli political parties. He’s not calling out Orthodox Jews versus Reform Jews. He’s talking about us all.
Same with the white supremacists who are circulating Great Replacement conspiracy theories about Jews conspiring to bring more people of color and immigrants into America to “replace” white people. They don’t care if you are a die-hard MAGA voter or a card-carrying member of Democratic Socialists of America. It doesn’t matter: If you’re Jewish, you are in their crosshairs.
Another unfortunate example is the Mapping Project, an insidious campaign that ostensibly accused pro-Israel Jews of conspiring together in Boston. However, it didn’t target only Zionist organizations. They targeted all Jewish organizations, from a nonprofit helping the disabled to a Jewish high school.
And yet, while our enemies see us as one, the Jewish community too often seems riven by discord and infighting.
We are divided around religious practices and beliefs. We are deeply riven by politics. We do not see eye to eye when it comes to the State of Israel, and at times we can’t even agree on the definition of antisemitism itself. At times, absurdly, some Jewish leaders seek to tear down other Jewish leaders even as it tears apart the community, as Steven Windmuller, a retired professor at Hebrew Union College in Los Angeles, recently documented.
I point this out not to diminish the value of debate and dissent — these are fundamental to our tradition. But we need to be mindful of when debate descends into division.
Indeed, when viewed by those on the outside, these internecine divisions within our community can lead to misunderstandings and confusion. Why can’t Jews agree on anything? At best, hostility makes us look petty, mean and foolish. At worst, it allows antisemites to see within us whatever it is that they hate the most.
Usually in the aftermath of antisemitic attacks such as we saw after the Tree of Life shooting or the hostage situation in Colleyville, Texas, Jews from across the political spectrum set aside our differences and come together in a show of unity. We lock arms, proclaim we are one, call on our policymakers to do more, put up our defensive shields and hope for the best.
But at a time when a celebrity with a cult-like following, Kanye West, or Ye as he now calls himself, is using his platform of 38 million-plus social media followers to spread hateful tropes about Jews — the kinds of unhinged and hateful canards, such as Jewish control and power, that have led to antisemitic attacks throughout history — I would argue that the locking-arms response, while effective in the moment, does not have the staying power that we could achieve if we had a more unified and close-knit Jewish community.
What does have staying power? In this uniquely fragile moment, we must choose to embrace our differences, or at least accept them and lean into Ahavat Yisrael, the love for our fellow Jews. We ferociously can disagree internally while standing completely united to external hate.
We are our brother’s keeper, and any Jew suffering from antisemitism is ultimately our responsibility. We must come together, despite our differences, and fight those who hate our people.
How can Jews stand together against antisemitism while respecting our ideological divides?
First, this isn’t a moment to try to win each other over. This is a moment to declare that every Jew matters and is worth protecting. We may disagree on many things, but we can appreciate that difference doesn’t have to equal division. We cannot allow the toxic partisanship that has seeped into so much of our society to poison our communal spaces. There are no “Tikkun Olam” Jews. There are no “Trump” Jews. There are only Jews, and we need to remember the dictum — you shall love your neighbor as yourself.
Second, we should recognize that self-defense starts with self-love and self-knowledge. Jewish literacy is essential to our long-term survival. Many like to remark how Rabbi Abraham Joshua Heschel prayed with his feet — but he did so in part because he wrapped tefillin with his hands. This is not to say that we all need to observe our faith in the same manner. There are plenty of Jewish people who opt out of ritual entirely, and yet their connection to our peoplehood is as strong and as valid as those who daven, or pray, every day. But shared values that emanate from Torah still bind us as a people — we need to redouble, not just our efforts to pass on these values to our children in ways that relate to the next generation, but we also must relearn these values ourselves.
Third, we must never allow our ideological blinders to gloss over or ignore antisemitism from those who are generally our political allies. We must be morally firm and call out antisemitism where we see it, and not just when it is convenient politically. We must be equally fierce in the political circles where we belong, where we ultimately have more influence and clout, as in simply calling out hatred by pointing to those on the other side.
During his lifetime, Rabbi Menachem Mendel Schneerson shared his wisdom about the fact that while every Jewish person is a unique individual, as a people we share a “basic commonality that joins us into a single collective entity.” The Lubavitcher Rebbe understood that this unity has sustained the Jewish people throughout history.
If we look to our ancestors, we can see examples of how holding together at times of strife has made our community stronger. It’s quite possible that we may be living in one of those difficult periods again. I hope we can meet the moment.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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