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In Jerusalem neighborhoods bound together by terror, anger and trepidation about what comes next
JERUSALEM (JTA) — Time stops on Shabbat in Jerusalem, for the living and the dead.
Up the stairs in an apartment on the main road in the Neve Yaakov neighborhood in the city’s northeast, past hallway portraits of Sephardic rabbis, the Mizrahi family was not taking visitors on Saturday. “This is not the right time,” a woman who opened the apartment door said.
A Palestinian gunman gunned down Eli and Natali Mizrahi on Friday night. Now the couple was in a morgue awaiting burial. There are no Jewish funerals on Shabbat. They would be buried after nightfall.
The gunman killed seven people Friday night, in the worst terrorist attack in Jerusalem in over a decade.
A day earlier, Israeli troops killed nine people, including two civilians, in a raid in the northern West Bank city of Jenin that Israeli officials said was aimed at preempting a major terrorist attack; a 10th died later. A day later, a 13-year-old Palestinian shot and wounded an Israeli father and son outside Jerusalem’s Old City walls amid a scattering of further incidents.
Jerusalem, the country, the region are on edge. Prime Minister Benjamin Netanyahu announced new measures aimed at curbing the violence, targeting families of terrorists. Police arrested 42 people in connection with the Neve Yaakov attack. Bill Burns, the CIA boss, is on his way to Israel to consult with Netanyahu about how to keep the region from blowing up.
On Friday night, around 8 p.m., in the middle of the Sabbath evening meal, Eli Mizrahi, 48, ran downstairs as soon as he heard the gunfire. His father, Shimon, asked him not to go, the Times of Israel reported. Eli’s wife of two years, Natali, 45, followed her husband.
Eli Mizrahi spoke to the gunman, who shot him and Natali dead.
On Saturday, Neve Yaakov residents stood in groups on the street in the long shadows cast by the winter sun, gossiping, trying to piece together details from second hand reports; Shabbat forbade them from turning on the radio or TV or checking their phones.
“We sat here in the living room and suddenly I heard shooting,” said Sara Gablayev, 76, who lives on the ground floor, below the Mizrahis. “I ran to the window and saw two people falling. Then I saw some running and I shouted, ‘What happened?’ He said two more people were killed down the street.”
Family and friends of Eli and Natali Mizrahi, who were killed in a shooting attack in Jerusalem, mourn during their funeral in Bet Shemesh, jan. 28, 2023. (Amir Levy/Getty Images)
It was Friday evening, as Shabbat services were ending. Kheiri Al-Qam, 21, drove his car down Neve Yaakov Boulevard, shooting civilians, seemingly aiming at whomever he could reach.
He murdered the Mizrahis. He murdered Rafael Ben Eliahu, 56, who worked for the post office, and who left a widow and three children. He murdered Asher Natan, who was 14. He murdered Shaul Hai, 68, a sexton at one synagogue who was entering another to attend a Torah lesson. He murdered Irina Korlova, a Ukrainian caregiving worker. He murdered Ilya Sosansky, 26.
“The terrorist killed three people at the entrance to the synagogue and left three others with various injuries,” said Chanoch Reem, a volunteer first responder with United Hatzalah who lives next to the synagogue Hai was entering and who rushed to the scene when he heard the commotion. “He then drove away while continuing to shoot passersby.”
In a release, United Hatzalah quoted another of its first responders, Yosef Deshet, who was in the synagogue when Al-Qam opened fire. “When I heard the gunshots begin I took cover on the floor under a table with my son,” he said. “Immediately after the shooting ended, I ran to my house nearby to bring my son back to safety and to grab my medical trauma kit and bulletproof vest.”
Al-Qam drove his car to a junction that connects roads to Neve Yaakov and Bet Hanina, a Palestinian neighborhood. There, he exchanged fire with Israeli troops, and was killed.
On Saturday, in Ras al-Amud, an eastern Jerusalem neighborhood seven miles south of Neve Yaakov, Israeli troops surrounded the six-story building where Al-Qam lived with his extended family. Before dawn, troops bound men and boys to one another by the wrists and led them out. Neighborhood Palestinian youths grouped together on a nearby stairway watched the soldiers.
One of the young Palestinian men watching the troops said they were in wait-and-see mode.
“Maybe they’ll demolish the house. Maybe it will be a surprise,” he said. “It’s a crazy government now. Any decision is possible.”
Netanyahu’s government, just weeks old, is the most right-wing in Israel’s history. His public security minister, Itamar Ben-Gvir, was weaned on the teachings of Meir Kahane, the racist rabbi assassinated in 1990, and has called for loosening rules of engagement with the Palestinians.
Ben-Gvir the lawyer represented Jewish Israelis who were accused of violence against Palestinians. In a detail that underscored the entwined fates of the two neighborhoods, one of those whose innocence he helped obtain was Haim Perlman, arrested in 2010 on suspicion of having murdered another Kheiri Al-Qam — the Neve Yaakov attacker’s grandfather. Perlman was never charged.
Ben-Gvir the provocateur with a criminal record made his name acts aimed at forcing the government rightward, accusing it of weakness. On Friday night Ben-Gvir the government minister traveled to Neve Yaakov, and now the anger, the pushback, the pleas to do something, anything were aimed at him.
Israeli security and emergency forces at the scene of a shooting attack in Neve Yaakov, Jerusalem, Jan. 27, 2023. (Olivier Fitoussi/Flash90)
“It’s on your watch!” said one man, caught on video shouting at Ben-Gvir. “Let’s see what you do now!”
The next day, Saturday, the residents chattered with one another on Neve Yaakov Boulevard trying to make sense of the night before. Neve Yaakov, a neighborhood built after Israel captured eastern Jerusalem in the 1967 Six-Day War, is surrounded by Palestinian neighborhoods and the separation wall between Jerusalem looms near.
“We live down the street so we don’t know what happened,” said Miriam Reuven, who was standing on a traffic island with her three granddaughters. “We came to get more information. I don’t feel safe here anymore.”
Some residents shooed away reporters: It was Shabbat, after all. Shimon Yisrael sought them out. He was showing a French camera crew the bullet in his ground-floor window.
“He came with a pistol to my face,” he said of Al-Qam. “I was outside, he wanted to shoot me and I went into the house and he shot at the window. He wanted to kill me.”
He knows what to do with Al-Qam’s family, which is likely to receive benefits that the Palestinian Authority gives to the families of Palestinians killed or imprisoned over their role in attacking Israelis. “Destroy their house,” Yisrael said. “Deport the whole family to Syria, to ISIS, they’ll slaughter them over there.”
In Ras Al Amud, the youths outside Al-Qam’s building said his father, Musa, is at prayers at a mosque a few doors down.
At the mosque, men were gathered in a courtyard, drinking the bitter coffee typically served at funerals. Except there is no funeral. Israeli authorities are holding Khairi Al-Qam’s body.
Musa Al-Qam whose son, Khairi, murdered seven Israelis and was killed, mourns in a mosque in Jerusalem, Jan. 28, 2023. (Orly Halpern)
Musa Al-Qam came out of the mosque to meet a reporter in the courtyard. His voice was toneless.
“Today is a wedding. It’s a celebration,” he said of his son’s death. “We don’t need to cry. Everything that happens is from God.”
Men hugged him. He stiffened.
His hands are calloused. He explained that he has worked for years in construction. He has eight children, four boys and four girls. The youngest are twins, he said, and for the first time, he smiled.
“The soldiers told me my son is a fighter,” he said. “My son is not from any movement. I don’t know what happened to his mind. The occupation kills boys before they are men.”
A few hours later, Netanyahu’s office issued a release: The security cabinet had ordered his apartment building sealed ahead of its destruction.
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The post In Jerusalem neighborhoods bound together by terror, anger and trepidation about what comes next appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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