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In Orthodox communities where women don’t read Torah, Purim offers a rare opportunity
(JTA) — When Alyza Lewin became a bat mitzvah in 1977, the fact that she had a ritual ceremony at all was still relatively revolutionary in Orthodox circles. But she took the rite of passage a step further, and did something that, for Orthodox Jews at the time, was considered the exclusive province of men.
She chanted the Scroll of Esther, known as the megillah, in front of a mixed-gender audience in suburban Washington, D.C. on the festival of Purim. Among the crowd were her grandfathers, who were both Orthodox rabbis. Lewin was the eldest of two daughters, and her father wanted to find a ritual she would be allowed to perform while remaining within the bounds of traditional Jewish law.
“My father, when it came time for the bat mitzvah, was trying to figure out what was something meaningful that a young woman could do,” she said. “So he decided: My Hebrew birthday is four days before Purim — he would teach me how to chant Megillat Esther.”
For many modern Orthodox women more than four decades later, women’s megillah readings have moved from the cutting edge to squarely within the norm. The increasing number of women’s readings is an indication of the growth of Orthodox feminism — and its concrete expression in Jewish ritual.
According to the Jewish Orthodox Feminist Alliance, at least 105 women-led megillah readings, for both mixed-gender and women-only audiences, are taking place worldwide this year. In 2019, according to JOFA, the number hit a peak of 139, up at a relatively steady pace from 63 in 2012, when the group began collecting data. The number of readings dipped last year due to COVID-19 precautions, but JOFA expects this year’s total to come close to the pre-pandemic high once congregations get around to notifying the organization of their events.
JOFA’s executive director, Daphne Lazar Price, said she had observed but did not quantify a related phenomenon where she’s seen “tremendous growth:” girls marking their bat mitzvahs with megillah readings, as Lewin did.
“Instead of a traditional Torah reading service or women’s tefillah [prayer] service or a partnership minyan service, we’ve seen a lot more… girls read, in part or the entire, Megillat Esther,” Price said.
Alyza Lewin’s personal megillah scroll cover is embroidered with an image of Mordecai being led on a horse by Haman on one side, and her name on the other side. (Photos courtesy of Alyza Lewin. Design by Jackie Hajdenberg)
Although traditional Jewish law, or halacha, obligates women to hear the megillah on par with men, many more traditionalist Orthodox communities still do not hold women’s megillah readings. Some Orthodox rabbis may believe that women need to hear the scroll chanted but should not themselves chant the scroll. Another objection stems from the idea that synagogues should gather the largest audience possible to hear the megillah, rather than fragment the crowd into smaller readings.
Still others worry that a women’s megillah reading will act as a sort of gateway to non-Orthodox practice more broadly. Gender egalitarianism is one of the principal dividing lines between Orthodoxy and more liberal Jewish movements, and some Orthodox rabbis say women who organize a megillah reading of their own may then venture into chanting Torah or leading public prayers, which women in the vast majority of Orthodox communities are not allowed to perform.
“The fear is, if we give a little, it’s a slippery slope and once we allow women’s megillah readings people intentionally will manipulate or maybe even accidentally just get confused,” said Rabbi Dovid Gottlieb, an Israeli Orthodox rabbi formerly based in Baltimore, describing some rabbis’ concerns regarding women’s megillah readings in a lecture last month surveying a range of perspectives on the topic. “If women’s megillah readings are OK, then women’s Torah reading is OK, then women rabbis are OK and before you know it, I don’t know what.”
In recent years, a growing number of Orthodox women rabbinic leaders have weighed in on the question as well. Maharat Ruth Friedman, a spiritual leader at the Orthodox congregation Ohev Sholom: The National Synagogue in Washington, D.C., said women reading megillah may feel more acceptable to Orthodox communities that see women’s performance of other rituals as a step too far away from Orthodoxy.
“It is kind of the one semi-kosher or kosher thing that women in more [religiously] right-wing communities can do,” Friedman said. “It doesn’t necessarily mean that the rabbis allow them to meet in the synagogue space, but at least that there is a contingent of women who will go to them.”
In some communities, women’s megillah readings might take place in private homes or in other spaces outside the synagogue. Some Orthodox rabbis permit women to read the megillah for other women, but prohibit it in front of men.
The idea of feminist megillah readings has become so mainstream that it was a storyline on “Shababnikim,” an Israeli comedy series about renegade haredi Orthodox yeshiva students. One of them is alarmed by his fiancee’s determination to read the megillah for a group of women and barges in to stop the reading. He later decides that despite his discomfort he should be more flexible in the future, within the constraints of Orthodox law, to make the woman he loves feel respected.
As women’s megillah readings have increased in popularity, they have reached the farthest parts of the globe, even reaching as far south as Antarctica. (Courtesy of Raquel Schreiber via JOFA)
At the Hebrew Institute of Riverdale, a liberal Orthodox synagogue in New York City, women have been reading megillah for decades. Founding Rabbi Avi Weiss wrote a Jewish legal analysis explaining why women are permitted to read the scroll in 1998.
“I personally am someone who advocates, and in our synagogue community looks to expand, women’s roles and give more opportunities for women,” said the synagogue’s current senior rabbi, Steven Exler.
Lewin is also watching the practice expand at her synagogue, Washington, D.C.’s Kesher Israel Congregation, where women have read from the megillah for nearly three decades. This year, she’s reading the fewest chapters of the megillah she has ever read. She usually reads half of the scroll, including a difficult passage in the ninth chapter. But for this week’s women’s reading at her synagogue, a new volunteer signed up to chant the ninth chapter.
Still, despite her pioneering reading at age 12, and her decades of chanting, Lewin has encountered the Orthodox community’s ambivalence around women and megillah firsthand. For many years, she borrowed her father’s scroll when Purim came around. But about eight years ago, Lewin asked him for her own scroll as a gift, which can cost upwards of $1,800.
Lewin’s father traveled to Israel to find a scribe to commission the megillah. But he wasn’t comfortable telling the scribe the megillah would go to a woman, and instead said it was a gift for his son-in-law.
Years later, Lewin was at a wedding where she met the scribe who wrote her treasured megillah, and revealed to him that the scroll belonged to her.
“He was thrilled,” Lewin said. “I think it was his individual personality. There are some individuals who are very supportive of the increase in opportunity for women, that women are becoming much more learned in terms of Jewish law.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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