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In synagogues and on the streets, Israel’s new ‘faithful left’ is making itself felt
TEL AVIV (JTA) — “Everyone who answers, ‘Thank God’ when asked, ‘How are you,’ raise your hand,” Brit Yakobi asked the crowd of 700 people gathered in an Orthodox synagogue in Jerusalem.
The overwhelming majority of hands shot up.
“Everyone who is mortified with our current government, raise your hand,” continued Yakobi, the director of religious freedom and gender at Shatil, an Israeli social justice organization founded by the New Israel Fund.
Once again, almost every hand went up.
The display took place at a Jan. 25 conference billing itself as for Israel’s “faithful left” — a demographic that many consider nonexistent but which is seeking to assert itself in response to the country’s new right-wing government.
Israel’s politics leave little room for left-leaning Orthodox Jews. In the United States, the vast majority of Jews vote for Democrats, and even in Orthodox communities, where right-wing politics are ascendant, liberal candidates hold appeal for some. But in Israel, the official leadership of religious Jews of all stripes is firmly entrenched in the right — and their followers tend to vote as a bloc.
The hundreds of Orthodox Jews at the conference hope to change that dynamic, and have already started doing so by showing up en masse — and to applause — at the anti-government protests that have swept the country since the beginning of the year. But while their list of goals is long, they are also taking time to appreciate the unusual experience of being together.
A view of the attendees at the first meeting of Smol Emuni, the Faithful Left, in Jerusalem shows many kippahs — typically not associated with left-wing politics in Israel. (Photo by Gilad Kavalerchik)
“Just being in a room and realizing I’m not the only one like me was amazing,” attendee Shira Attias told the Jewish Telegraphic Agency. “The main takeaway for members of this niche and controversial group [is] to feel on their skin that they are not alone.”
Nitsan Machlis, a student and activist, agreed. “I’ve never seen so many people in a room together with whom I felt like I can identify with both religiously and politically.”
The conference took place inside the Heichal Shlomo synagogue, located adjacent to Jerusalem’s Great Synagogue at the same intersection as Israel’s prime minister’s official residence — a symbolic spot at the heart of Israel’s religious center.
“The fact that it was in Heichal Shlomo is quite significant because it’s a very Orthodox place,” said Ittay Flescher, educational director of an Israeli-Palestinian youth organization who attended the event. “It was chosen intentionally as an iconic Orthodox place, a place where Torah learning happens.”
That’s meaningful because members of the new government have disparaged critics of its policy moves as being anti-religious and opposed to Torah values.
According to haredi activist Pnina Pfeuffer, a member of the steering committee of Smol Emuni, which means faithful left in Hebrew, the conference was driven by the idea that leftwing values are an integral part of being Jewish.
“We’re not left-wing despite being religious, it’s part of how we practice our religious beliefs,” said Pfeuffer, who serves as the CEO of New Haredim, an umbrella organization for haredi education and women’s rights groups.
Organizer Mikhael Manekin, a veteran anti-occupation activist and religious Zionist, referred to it as a “very frum” conference, using the Yiddish word for the religiously devoted. Speakers heavily referenced both Jewish texts and previous generations of rabbis, such as Rabbi Ovadia Yosef, who famously ruled it permissible under religious law to surrender land for peace, and the Lithuanian scion, Rabbi Elazar Shach, who likewise supported Jewish withdrawal from the Palestinian territories if it meant preserving Jewish life. (Rabbanit Adina Bar-Shalom, Yosef’s iconoclastic oldest daughter, was among the conference speakers.)
Rabbanit Adina Bar-Shalom, the eldest daughter of former Israeli Sephardic chief rabbi Ovadia Yosef, addresses the conference of religious leftists in Jerusalem, Jan. 25, 2023. (Photo by Gilad Kavalerchik)
“All of us understand there can’t be activism without religious study,” said Manekin, who runs the Alliance Fellowship, a network of Jewish and Arab political and civic leaders.
While Judaism is not a pacifist religion per se, there is a central theme in rabbinic literature of virtue ethics and an emphasis for caring for the weak on the one hand, he said, and a skepticism towards violence and power on the other. “Our role is to second-guess anything with power.”
According to Manekin, the current brand of religious Zionism and ultra-Orthodoxy’s “very recent” move to the right are emulating secular nationalist ethics a lot more than they are Jewish traditions.
“When somebody like [National Security Minister Itamar] Ben-Gvir says, ‘We’re the landlords’ and ‘I run the show,’ that for me is a very non-traditional Jewish way of looking at the world,” he said.
“The immediacy with which we accept the current militantism of the religious right, when there are such clear rabbinic texts which don’t allow for that kind of behavior is insane,” he said. “The idea that Jews can walk around with guns on Shabbat is much more of a reform than the idea that Jews should support peace.”
The ambition around peace has set the faithful left apart from the wider anti-government protests, which have not focused on the Israeli-Palestinian conflict. A week after the conference, a Palestinian terror attack outside a Jerusalem synagogue that took the lives of seven residents after the Shabbat service put these beliefs to a test.
But Manekin said such events — another attack followed this week — would not change his worldview. “Our tradition is [that] the response to death is mourning and repenting. The political response shouldn’t be based on revenge but on what we think is for the betterment of our people,” he said after the Neve Yaakov attack.
Constant applause and cheers for our group of religious protesters, marching to join main event in Tel Aviv. pic.twitter.com/ohFMwpCeGc
— Hannah Katsman | חנה כצמן (@mominisrael) January 28, 2023
Despite hesitations from his co-organizers, Manekin was adamant about labeling the conference “left,” because, he said, among the fringes of the religious community is “a large group of people who are tired of this constant obfuscation of our opinions to appease the right who are never appeased anyway.”
According to Flescher, the left in Israel is no longer relevant “because it can’t speak the Jewish language.” Religious people often feel like the left is “foreign, and alien and even Christian in some regard,” he said.
One of the goals moving forward, Pfeuffer said, is to develop a religious leftwing language.
But as the conference demonstrated, even under the banner of the religious left lies a broad range of opinions. As Flescher put it: “The religious left is much more diverse than the secular left.”
Attias, who wears a headscarf for religious reasons, described herself thus: “I’m very progressive and I live in the settlements.”
Even though she is “very left economically,” Attias said, she refuses to label herself as a leftist because she remains “extremely critical” of the left which she says is often “very removed from Palestinians and poverty” and the issues it purports to champion.
Rabbi Hanan Schlesinger, a coexistence activist who lives in the West Bank settlement of Alon Shvut, described his experience at the conference on Facebook. “I have rarely felt so at home and so comfortable in a sea of kippot in Israel,” he wrote, alluding to the fact that in Israel, the style and presence of one’s head covering is widely seen as indicative of his or her religious orientation and politics alike.
The conference did not shy away from raising hot-button topics that not everyone in the room saw eye to eye on. “Because we tried to include as much of a left-wing range of opinions as we could, everyone at some point felt a little bit uncomfortable,” Pfeuffer said, noting that there was an LGBTQ circle and even references to “apartheid” by one speaker, Orthodox female rabbi Leah Shakdiel.
“If you’re very comfortable then you’re probably not learning something new,” Pfeuffer said.
One thing that made the conference stand out from other leftwing gatherings was the sense of hope and optimism.
“The general mood from punditry on the liberal left is all doom and gloom,” Manekin said.
The atmosphere at the conference, on the other hand, was “emotionally uplifting, energizing, and proactive,” he said. “This feeling of ‘we now have an assignment’ is very indicative of religious communities in general. That feeling that once you congregate, you can actually do quite a lot.”
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The post In synagogues and on the streets, Israel’s new ‘faithful left’ is making itself felt appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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