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Inside the auction house driving the rare-book craze in the Orthodox world
(JTA) – Israel Mizrahi joined dozens of fellow connoisseurs of rare Jewish books last December to watch the livestream of Genazym, the hottest auction house in the market. A bookdealer by trade, Mizrahi was also on the phone being paid to advise a wealthy client who had signed up to make bids.
But as the auction proceeded, Mizrahi’s advice had little use. His trigger-happy client didn’t seem to care about established valuations: He ended up paying about $50,000 for a book estimated at half that price. “He just pressed the button and kept on bidding until the bidding was over,” Mizrahi said. “There was no convincing him out of it. He spent nearly $600,000 that day and there was no sense to it.”
Behavior that confounds veterans of the rare Jewish book market has become routine at auctions organized by Genazym.
Mizrahi recalled the sale in 2021 of a Passover Haggadah printed in the 1920s in Vienna. With attractive illustrations of a prominent 19th-century rabbi named Moses Sofer and his family, the book makes for a nice addition to a collection. It also happens to be very common.
“I sell copies for $100, and I have probably sold 150 copies in my life,” said Mizrahi, whose shop in Brooklyn is a mecca for Jewish book lovers. “It sold for about $5,500 at Genazym’s auction. I currently have it on sale still for $100.”
At the highest end of sale prices, a 16th-century first-edition Shulchan Aruch, a book of Jewish law, commanded $620,000 at a Genazym auction last September, while a copy of Noam Elimelech, a classic rabbinic treatise, printed in 1788, fetched $1.4 million four months later — in both cases at least doubling or tripling what experts thought the items were worth based on past sales of the same texts.
“Genazym has come on like a freight train into the world of Jewish auctions. Some of the prices realized are far beyond what this market has seen before,” said David Wachtel, the former Judaica consultant for Sotheby’s auction house.
Since Genazym’s first auction in 2017, it has sold some 1,900 books, manuscripts and other collectible documents for about $26 million plus commission, roughly $12 million above total starting prices, according to an analysis by the Jewish Telegraphic Agency of auction records on Genazym’s website. Genazym has increasingly outperformed the longest-standing Judaica auction firms in New York and Jerusalem.
A page from an illustrated Passover haggadah printed in Vienna in the 1920s. (Courtesy of Genazym)
It’s hard to tell exactly what’s driving the boom because the identity of Genazym’s customers is confidential and few flaunt their collections widely. One of the auction house’s owners, in a rare public comment, ventured that Jewish buyers are craving a connection with their heritage. What’s clear is that at a time when traditional libraries are cutting back on buying Jewish texts, Genazym is tapping into an emerging luxury market among Orthodox Jews — and fueling the rise of religious texts as both a status symbol and investment vehicle in some communities.
“I know the sellers, the customers and everybody involved and there is a new wealthy class of Orthodox Jews that have a limited range of things they can splurge on,” Mizrahi said. “They don’t go to Vegas, they don’t do crazy vacations. They keep kosher. So this is a way that they can splurge and show off.”
Rabbi Pini Dunner, who collects rare Jewish books, said investing in Judaica is likely attractive for some in the Hasidic community, whose religious observance is stricter than that of congregants at his Modern Orthodox synagogue in the Los Angeles area.
“There are people I know here in Beverly Hills who’ve got car collections worth tens of millions of dollars,” Dunner said. “In the Hasidic world that has no currency, just as the wow factor of a Picasso has no currency. An original manuscript or first-edition of the Noam Elimelech has a real wow factor, particularly if you can tell people the book sold for more than a million dollars at a Genazym auction.”
The impression that the Hasidic world has grown wealthier over the last decade or two is widespread and based, at least in part, on the proliferation of luxury products and services tailored for the community in places like Lakewood, New Jersey, and Kiryas Joel, New York. Weddings have become increasingly expensive and elaborate, fine dining options are common, and high-end kosher wine and liquor are more readily available.
“It wasn’t that long ago that sit-down dining was looked down upon or not even available. Now there are a plethora of options,” said Chaim Saiman, a law professor at Villanova University who studies the intersection of commerce and Jewish law. “It’s no secret that $200 bottles of Scotch appear at kiddush clubs all the time. $50 used to be a big deal, then $100 was a big deal, now we are at $200.”
Where the new wealth is coming from is not totally clear. Limited survey and U.S. Census data suggests that Orthodox Jews feel crunched by costs associated with practicing religion and that there are large pockets of poverty among them, particularly in Hasidic communities, according to Mark Trencher, the founder of Nishma Research, a nonprofit dedicated to studying the Orthodox Jewish community. The prevalence of large families also means that generational wealth can be harder to accrue for Orthodox Jews.
But there have always been high earners whose philanthropy has buttressed their communities, Trencher noted. “There are a lot of people in that community that are very successful in their businesses and they have large amounts of wealth,” he said. “Those people generally are huge donors to charities. From a financial perspective, those communities are probably doing much better than you would expect them to.”
Many of those high earners make their money through entrepreneurship rather than professional success in the white-collar world. Many nursing home chains — an industry valued at an estimated $171 billion and where growth is expected — have Orthodox owners. Amazon has also created new opportunities for Orthodox businessmen. Orthodox landlords, meanwhile, have benefited from skyrocketing real estate prices in places like Williamsburg, Brooklyn.
A page from a 16th-century first-edition Shulchan Aruch, a book of Jewish law, which fetched $620,000 at a Genazym auction. (Courtesy of Genazym).
Recent reporting in The New York Times about the Hasidic education system has provided a window into another stream of revenue for private businesses in the community. Entrepreneurs in the community have responded to the increased availability of government funding for special education in New York in recent years by establishing companies to service Hasidic schools, with the government footing the bill. In one example highlighted by the Times, a married Hasidic couple opened such a business in 2014 when they were 21 and 19 years old; in 2022, their company received more than $38 million in government funding.
The owners of another set of companies providing services to Hasidic schools appear to have used their windfall to purchase rare books through Genazym. The owners were indicted in January for allegedly billing the government for more than $1 million in childcare services that they never provided and otherwise defrauding the government out of more than $2.8 million.
Prosecutors are seeking to have the alleged fraudsters forfeit seven books and other documents as listed in a federal indictment. They include manuscripts with a rabbinic signature and rare books of blessing and Jewish law, all of which match items listed on Genazym auctions, where they sold for a total of about $274,000.
Buying Jewish texts at auction can seem like a savvy investment for buyers seeking to safeguard or grow their wealth. Before Genazym launched, a typical Genazym buyer might have invested in U.S. Treasury bills or the stock market, according to Wachtel, the former Sotheby’s consultant.
“I think Genazym has been able to convince people that this is a good vehicle for establishing and growing wealth,” he said. “That also dovetails with your ability to, let’s face it, show off. Somebody comes to your house, you can show them a first-edition Shulchan Aruch. But you’re not going to say, hey, come look at my T-bills.”
The auction house’s tactics appear tailor-made for this growing market. Its motto is “Own your heritage,” and it’s printed on the catalogs the company distributes through popular Orthodox magazines like Ami or Mishpacha or podcasts, places where people with no prior interest in books might encounter the hype. The catalogs also appear in synagogues in heavily Hasidic areas like Brooklyn or Lakewood, but without the prices printed on them so as not to violate a Jewish prohibition against discussing financial matters on Shabbat.
The descriptions in the catalogs emphasize any links that exist between the items for sale and notable rabbis from history, especially figures who established rabbinic dynasties that continue to exist today and who are revered by yeshiva-educated Orthodox Jews. The link might be a signature of a rabbi in a ledger from an old fundraising tour that took place 200 years ago. Or it might be that an important rabbi owned the book in question or even prayed out of it. Like a pair of pants of a prominent Israeli rabbi that drew widespread attention when they briefly went up for auction last month, these texts are seen by some as conferring holiness onto those who possess them. By virtue of their pedigree, these artifacts might even be seen as a segula, or Jewish protective charm.
In its promotional materials and live auctions, Genazym also uses more colloquial and hyperbolic language to describe its items than traditional auction houses, which tend to stick to the kind of terminology used by academic scholars.
“Genazym found a formula to make books and manuscripts really exciting for the layperson, especially in the Orthodox community,” said Yoel Finkelman, a former curator of the Judaica Collection at the National Library of Israel. “They are not using the vocabulary of experts, they’re using plain ordinary language, like ‘very old’ or ‘very rare.’ No one at Sotheby’s would ever refer even to a thousand-year-old book that way.”
Genazym’s unique approach extends to the delivery of items to buyers. A traditional buyer in the rare Jewish book market, like Michelle Margolis, Columbia University’s Jewish studies librarian, might only care that the book they bought is safely delivered. But with Genazym, the books come wrapped in a proper clamshell and velvet bag. “I rolled my eyes when my delivery arrived, but at the same time that’s a lot of investment,” Margolis said, adding that many other auction houses have been cutting costs, for example, by doing away with their customary printed catalogs.
Jacob Djmal, who lives in Brooklyn, has dabbled in Judaica collecting for many years, an interest he picked up from his grandfather. He remembers suddenly seeing Genazym’s advertising everywhere. “They started reaching out to you in every way possible, finding a demographic that wasn’t aware before. Every Genazym auction I have people texting me — ‘Did you hear about this? Did you hear about that?’ — as if something is happening that had never happened before.”
Sometimes, that is true. A breakout moment came during the December auction, when Genazym cleared $4.4 million in sales, about $2.6 million above total starting prices.
“If there was any doubt that Genazym were now the most commercially remarkable rare book auction house on Earth, the results of their latest Judaica auction this week put paid to that: essentially almost every lot sold for at least twice [the estimated amount],” a major British book collector living in France said on his anonymous Twitter account, which has around 110,000 followers, in December.
If there was any doubt that Genazym were now the most commercially remarkable rare book auction house on earth, the results of their latest Judaica auction this week put paid to that: essentially almost every lot sold for *at least* twice estimate…. 1/https://t.co/iAC4sQudIz pic.twitter.com/eeunjqWzAs
— Incunabula (@incunabula) December 13, 2022
It remains to be seen whether Genazym can challenge Sotheby’s Judaica division as the destination for sellers with the rarest and most valuable books. Last year, a medieval prayer book sold for $8.3 million at Sotheby’s and this year, the New York auction house is accepting bids for the oldest known copy of the Hebrew Bible, which is expected to fetch as much as $50 million.
But Djmal considers especially remarkable about Genazym is not just the high prices but also the way in which rare books have caught on among Orthodox youth as something cool. “My son and his friends in yeshiva are talking about these items,” Djmal said. “These books represent rabbis they have heard about from a young age.”
The team behind Genazym’s success is led by three brothers from the Stefansky family who live in Jerusalem and New York. Before starting an auction house they worked for many years as private dealers in the rare book market. Their names, Chaim, Moshe and Bezalel, rarely appear anywhere and they almost never grant interviews. Chaim Stefansky made an exception for the Jewish Telegraphic Agency and requested that this article not put him in the spotlight nor portray Genazym’s success as a product of his business acumen.
Stefansky said Genazym has tapped into a universal and deep-seated desire of people to strengthen their identities by connecting with the past. The Jewish community, he said, has been poorly served by an emphasis on historical and even current persecution.
“Always, we are victimized and we cry,” Stefansky said. “What we have in common maybe is that your grandmother and my grandmother were sharing the same bed in Auschwitz. Give me something positive of my past to be proud of. Your heritage has not only sorrow but also a happy, rich, and huge intellectual tradition. So Genazym comes and tells people about their heritage. It’s yours. It belongs to you.”
He said the same thing can be done with any ethnic or religious group.
“If you go to the Irish community and press the right buttons in terms of what you know that every Irish person is extremely proud of, I think you’ll be very successful,” Stefansky said.
He rejected the impression that Genazym’s buyers come primarily from the ranks of the nouveau riche in the Hasidic world.
“It’s coming from all sections,” Stefansky said. “People will say that there’s a lot of fresh money in the market. But we also have very good old money. We have institutions. And, also, the regular man. Mostly, the regular man, who never knew he could have access to any of this.”
One of the only customers who agreed to be identified and interviewed for this article is Rick Probstein, who says he’s spent more than $100,000 at the company’s auctions. He can’t remember when he started seeing Genazym catalogs but he had never collected Judaica before, which is perhaps surprising given that he’s an Orthodox Jew who’s been working in the collectibles business since he was a child trading baseball cards.
Today, at 53, Probstein is one of the largest sellers of sports collectibles in the world, operating through a dedicated account on eBay. “I run a humongous business — I am doing something like $160 million a year,” he said of his sales volume.
Probstein, who lives in Passaic, New Jersey, had long felt a pang of guilt about the lack of Jewish content in his collection. “I collect things but what do I have of my own heritage?” he recalled thinking to himself. “So when I started getting the catalogs, I said, ‘I gotta be a good Jew.’ I started bidding on things and I got really into it.”
Once Probstein got started, the Stefansky brothers began checking in on him, providing concierge service and cultivating him as a client.
“This is a boutique run by a Jewish family with a personal touch,” Probstein said “They call me on the phone, saying, ‘Rick, did you get the catalog? What did you think? Here are some items that you could really like.’”
Bidding on Genayzm items is not purely sentimental for Probstein. “I’m putting real money into it because I think that from an investment standpoint, it has a lot of upside,” he said.
Still, the items he buys tend to have personal significance.
“I am partial to items relating to the Chofetz Chaim,” Probstein said, referring to the rabbi and Jewish scholar Yisrael Meir Kagan, who died in 1933. Probstein’s oldest son is named Yisrael Meir in his honor. The Chofetz Chaim also appeals to Probstein because of his writings about lashon hara, the prohibition in Jewish law against speaking evil of people. “I think that speech is important and he’s sort of the embodiment of that,” Probstein said.
Genazym has sold six letters and a handwritten blessing signed or written by the Chofetz Chaim at prices ranging from about $16,000 to $68,000.
Ever since Probstein started collecting Judaica, these items have served as a draw for family and friends visiting his home.
“People in my community that come over for kiddush [refreshments after Shabbat service] know that I have this stuff and they always want to see it,” Probstein said. “Nobody ever looks at my sports memorabilia collection because it’s in my office but my Judaica stuff is in my house. They look at the letters and talk about the historical context. People love it.”
The revelation that so many Jews appear fascinated with their own history and want to engage with scholarly tradition comes at a time when many Jewish libraries have been struggling.
The library of the Jewish Theological Seminary in Manhattan, which has the most comprehensive and significant collection of Jewish books outside of Israel, has seen its footprint downsized amid budget cuts at the Conservative movement seminary. Also under financial pressure, American Jewish University was forced to sell its Bel Air campus in Los Angeles, which housed a library. Hebrew Union College, meanwhile, opted to end its Reform rabbinical training program in Cincinnati and even though the campus library has survived the cuts, financial uncertainty remains.
Genazym’s populist approach might hold lessons for Jewish institutions and university libraries with significant Judaica collections that hope to engage the public around books.
“The lesson is to lay off the snobbery a little bit,” said Finkelman, the former Judaica curator at the National Library of Israel, which is slated to reopen in a new and more accessible space later this year. “The goal of public institutions is to enable preservation but also to enable public access and public education. There are great stories in books and archives.”
Finkleman said he has encountered sneering reactions to the way Genazym promotes books, and they are similar to the response in the United States when the pop star Lizzo played a crystal flute that belonged to James Madison on stage at the Library of Congress.
“There are echoes of the same thing here,” he said. “Get out of the snobby ivory tower and realize you are preserving history for people.”
—
The post Inside the auction house driving the rare-book craze in the Orthodox world appeared first on Jewish Telegraphic Agency.
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Call Your Mother bagel shop, JCC were refuge during deadly DC shooting
As a deadly shooting unfolded Thursday in Washington, D.C., people fleeing the scene in the Logan Circle neighborhood took refuge in a bagel shop and a local Jewish Community Center.
The shooting took place at VIDA gym, and outside the gym in the street, just north of the White House. One person was killed, four were injured, and the suspect took his own life, authorities said, after barricading himself in his apartment.
The bagel chain Call Your Mother, located just around the corner from the gym, helped locals stay safe.
“We tried to get as many people who were running out into the building,” general manager Oscar Vazquez told reporters. “After that we locked the doors.”
The shop posted about the incident on its Instagram page. Many users commented thanking Vazquez for ushering people to safety during the crisis.
“We are proud of our shop’s General Manager for leading with care and composure through such a difficult situation, and we thank our entire team for supporting one another,” said the bagel shop in a statement to the Forward.
About 8-10 employees were in the store at the time, Call Your Mother owner Andrew Dana told The Washington Post.
The shop closed for the rest of the day following the incident.
“Obviously, selling bagels is not important,” Dana told the Post.
The Edlavitch DC Jewish Community Center, located a few minutes away from the gym, sent an email to its community members Thursday afternoon assuring them it wasn’t a target of the shooting and noted certain programs would be canceled for the rest of the day:
“Throughout today’s events, we have been grateful that the EDCJCC could serve as a safe, welcoming space for our community, including neighbors who were evacuated from their homes and the law enforcement officers responding to the incident.”
The post Call Your Mother bagel shop, JCC were refuge during deadly DC shooting appeared first on The Forward.
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In a family divided over Israel, which side would Tevye choose?
Sixteen members of my family spent two terrifying years concealed in the attic of a peasant’s home in rural Poland during the Holocaust. Their lives depended on the extraordinary courage of the Polish couple and on the hope that the world outside would eventually become a place where they could live freely again. When liberation came, the 13 survivors emerged carrying memories that would shape generations to come.
My mother was among them. Like so many survivors, she rarely spoke of the past, but its presence was unmistakable in our childhood. We inherited our parents’ anxieties, their sense of vulnerability and their understanding of how suddenly the familiar world could become dangerous.
For the generation raised in the shadow of the Holocaust, the establishment of Israel represented an extraordinary transformation in Jewish history. After centuries of persecution, culminating in the systematic murder of six million Jews, the Jewish people possessed a sovereign state capable of providing refuge and defending its citizens. For families such as mine, whose survival had depended on the willingness of a stranger to risk her life on their behalf, the significance of Jewish self-determination carried an emotional weight far beyond the ordinary language of politics.
For many younger American Jews, their understanding of Israel has been shaped by the occupation of the West Bank, the expansion of Jewish settlements there, the suffering of Palestinians and now the Oct. 7 attacks and the devastating consequences of the war in Gaza.
The result is a profound generational divide in which people who share a historical inheritance increasingly struggle to recognize one another’s moral reasoning. For parents whose understanding of Israel emerged from the Holocaust and its aftermath, challenges to the legitimacy of the Jewish state can awaken deeply embedded fears about Jewish vulnerability. For their children, expressions of unconditional loyalty to Israel can seem incompatible with the moral responsibilities they associate with their Jewish upbringing.
As I began thinking about how to explore these divisions dramatically, I found myself returning to Sholem Aleichem and Fiddler on the Roof. Tevye the milkman struggles to reconcile his love for his daughters with their rejection of traditions he has spent his life upholding. His conversations with God, his humor and his anguish capture something timeless about Jewish family life: the painful realization that the next generation may not embrace the values and beliefs that have sustained its parents.
I wondered what Tevye’s dilemma might look like in an American Jewish family today. The questions have changed, but the underlying struggle remains remarkably familiar. Where Tevye wrestled with his daughters’ choices about marriage and religious tradition, today’s Jewish parents may find themselves confronting children whose views about Israel challenge their deepest understanding of Jewish history and survival. Like Tevye, they must ask themselves how far they can bend without betraying what they believe, and whether holding too tightly to those beliefs risks losing the people they love most.
Marc Chagall’s paintings provided another source of inspiration. His floating violinists, suspended above the rooftops of Eastern European villages, evoke a Jewish world that has largely vanished but whose traditions, memories and anxieties continue to shape succeeding generations. The image of a violinist hovering above a modern Manhattan street became a way for me to connect that lost world to the lives of an American Jewish family struggling with questions their ancestors could scarcely have imagined.
Such tensions form the central conflict of my new play, The Blue Violinist Over West End Avenue, which unfolds during a gathering in the Upper West Side apartment of a Jewish family. The evening descends into confrontation when the youngest son arrives with his anti-Zionist girlfriend, whose convictions challenge the father’s understanding of Jewish history and survival.
As the argument deepens, the son insists that Jewish identity carries no automatic obligation of loyalty to a state, while his father, for whom Israel embodies the aspirations and sacrifices of generations, demands an affirmation of the Jewish state’s importance. Their disagreement becomes so painful that the father orders the young couple to leave, turning a family celebration into an occasion of rupture and exposing the fragility of relationships that had seemed secure.
The father’s anguish emerges from a history that has shaped his deepest convictions, while his son’s resistance reflects a different understanding of the responsibilities that accompany Jewish identity. Each approaches the argument with the conviction that something essential is at stake, and each experiences the other’s position as a challenge to values that have become inseparable from his sense of self. Their inability to recognize the emotional and historical foundations of each other’s beliefs transforms a political disagreement into a crisis of familial belonging.
I recognize in this conflict an echo of the questions that first led me to explore my history. In 1988, I made a documentary about my family’s experiences, returning to Poland with my aunt and cousins to meet the couple who had sheltered our relatives. The journey was an attempt to recover a history that had shaped our lives while remaining largely beyond the reach of ordinary family conversation.
My mother’s generation carried experiences whose enormity often exceeded the possibilities of language, while their children absorbed the consequences of those experiences through the atmosphere of family life. The silence surrounding the Holocaust became a form of communication in itself, shaping our understanding of danger, responsibility and the precariousness of Jewish existence.
Today, the challenge facing many Jewish families arises from the intensity of their disagreements and the difficulty of sustaining meaningful conversation across them. The language of political conviction can leave little room for complexities, and can seem to contradict inherited experience, particularly when arguments about Israel become measures of moral character or Jewish authenticity.
I have experienced some of these tensions within my own extended family, particularly in conversations with younger relatives whose understanding of Israel differs sharply from mine. One nephew has been intensely critical of Israel’s conduct during the war in Gaza and deeply sympathetic to the Palestinians, while firmly rejecting Hamas. He accepted many of the accusations made against Israel during the war, including some that were subsequently disputed or discredited, such as an early account of a hospital bombing. Our disagreements reflected the different sources of information we trusted, as well as the different assumptions and experiences we brought to the conflict.
My nephew and I eventually recognized how quickly our conversations became heated and decided to try a different approach, exchanging articles, podcasts and other material that might help each of us understand the other’s perspective. Even that effort generated tension, and we gradually abandoned it, leaving Israel as a subject we largely avoid when we are together. I have often wondered whether the play might help us find a way back to those conversations, allowing us to recognize in the characters something of ourselves and perhaps understand why the same events can provoke such different reactions among people who love one another.
The fears of older generations deserve to be understood within the historical circumstances that produced them, just as the ethical concerns of younger Jews deserve serious consideration on their own terms. Acknowledging the suffering of Palestinians and the legitimate aspirations of their people can coexist with an understanding of Jewish historical vulnerability and the importance of Israel to Jewish collective life. Such recognition requires a willingness to engage with the experiences and convictions that give different perspectives their emotional force.
Families possess a particular responsibility in this regard because their bonds reach beyond the political positions of any given moment. Parents transmit values, memories and traditions to their children, but the meaning of that inheritance inevitably changes as children encounter the world through their own experiences. The continuity of a family depends in part on its capacity to accommodate that transformation while preserving the relationships through which its history is passed along.
In my play, the father eventually encounters a form of ancestral wisdom through a dream in which his family’s long-departed relatives return, including the milkman who, according to family lore, inspired Sholem Aleichem’s Tevye. These ancestors urge him to apologize for the harm he has caused and to leave the door open for his son, an appeal that places the preservation of their relationship alongside the convictions that have divided them. Family can and must prevail, even when the questions at stake touch the deepest elements of identity.
When I think of the 16 members of my family who survived together in that attic in Poland, I think of the extraordinary value of the lives that were preserved and of the generations that followed because a courageous woman chose to shelter them. Their story belongs to a history of persecution and survival, but it also attaches to the human capacity for solidarity and the responsibility we bear toward one another.
The generations that followed inherited both the memory of that vulnerability and the opportunity to build lives enriched by freedoms their ancestors could hardly have imagined. Honoring that inheritance requires an understanding of the fears that shaped our parents, together with an openness to the different moral questions that confront our children.
The future of Jewish family life will depend in part on our ability to sustain those conversations with generosity, humility and a recognition of the profound bonds that connect us across generations. Our disagreements over Israel may remain intense, and the questions they raise will continue to demand serious engagement. Yet the preservation of our relationships is itself an expression of the continuity that our ancestors struggled so desperately to secure.
We can honor their memory by keeping our doors open to one another.
The post In a family divided over Israel, which side would Tevye choose? appeared first on The Forward.
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This 90-year-old Jewish performer and promoter is the Zelig of folk music
Harry Tuft was in a taxi with Judy Collins, who had her guitar with her. The cab driver looked back and asked if the two of them were folk singers. They replied in the affirmative.
“Folk music is dead,” the cab driver asserted.
“We kind of chuckled a little and said, ‘Oh, really, how come?’” Tuft recalled.
“Did you see Ed Sullivan last night?”
The passengers replied that they hadn’t.
“There was a group on there called The Beatles. Folk music is dead.”
To paraphrase Mark Twain, the reports of the death of folk music were an exaggeration.
“That was a time when, really, we didn’t know what was going to happen,” Tuft said during a recent Zoom interview from his home in Denver.
“I think it’s thanks to groups like Peter, Paul and Mary and maybe somebody like Joan Baez and Judy Collins and John Denver — people who were popular enough and smart enough to appeal to a larger segment of the population. They really kept folk music alive.”
The genre lived on, also, thanks to the efforts of the now-90-year-old Tuft, who was more than a bit player in the folk music revival during the 1960s. He founded the Denver Folklore Center in 1962 and, with others in 1979, founded the Swallow Hill Music Association, which presents concerts, teaches music classes for all ages and offers outreach programs. In 2012, Tuft was inducted into the Colorado Music Hall of Fame.
Tuft was also a link in the chain that led to Bob Dylan meeting the Beatles. He also may be the only nonagenarian who released an album this year.
“Friends, Lovers & Other Strangers” includes songs by artists like Bob Dylan and Paul Simon, as well as ones by some of Tuft’s friends. It also includes a cover of the Nat King Cole Trio’s “Nature Boy.”
“I grew up in Philadelphia listening to pop music of the day on radio stations WPEN and WIBG, and R&B stations at night,” Tuft writes in the album’s liner notes. “This song was popular across the board.”
Tuft’s paternal grandfather, Dr. Jacob L. Manasses, was the founder of Bushkill Farms Camp, a Jewish boys camp in the Pocono mountains. Tuft went to Indian Lake, another Jewish camp in the Poconos. A counselor at his camp played the ukulele. Tuft, who played piano and clarinet, soon acquired a ukulele. “I found out there was such a thing as a baritone uke and it turns out that the tuning of the baritone is the same as the four highest strings of the guitar, so I was already two-thirds of the way to a guitar,” he said. “It was very customary in those days for Jewish kids somewhere in their college years to go to Europe so I bought a Chimes guitar and carried it with me.”
Tuft intended to become a doctor like his father and paternal grandfather. But his grades weren’t good enough to get into medical school. Instead, he graduated from Dartmouth in 1957 with a degree in philosophy. He went to graduate school for architecture at the University of Pennsylvania with thoughts of being a city planner.
“But music won out,” said Tuft.
While at Dartmouth, Tuft met Pete Seeger at a folk club. Seeger met with the club members in the afternoon and performed that night.
“He was really intent on getting us as a group to go out into the community and see if we could find people who had songs to offer. He arrived in a blue Plymouth station wagon with his kids on a mattress in the back. His wife, Toshi, set up a display in the hall and sold Pete’s Folkways Records after the concert. Here was this icon, this important person in my musical life in the moment, and he was just getting along,” he said.
“He requested a large log, and did a song called ‘Didn’t Old John (Cross the Water).’ It included a place to swing the axe. Unfortunately, the podium was very slick and Seeger ended up chasing the log all over the ‘stage.’”
After graduating from Dartmouth, Tuft joined the growing folk music scene that was centered around the Gilded Cage in Philadelphia. There, he met his lifelong friend Dick Weissman, a banjoist and guitarist who was in the Journeymen with John Phillips, who would go on to found the Mamas and the Papas.
Tuft eventually ventured out to Colorado, where he auditioned at The Exodus, a Denver folk club.
Tuft was told about the owner: “If he was going to hire you he would be critical and if he was not he would be nice to you. And he was nice to me, so I knew that I wasn’t going to get a job there.
“I had a repertoire that was out of the ordinary, and I was never really attracted to the ‘quote’ popular folk songs,” Tuft said. “As a matter of fact, when it came to trying to make a living playing in the bars what they wanted to hear were the popular songs by the Kingston Trio or Peter, Paul and Mary or the Brothers Four, and I didn’t know those songs.”
“I’m a sucker for a story, I’m a balladeer. I love ballads. Quite often, I do ballads of 10, 12, 14 verses because I like the form so much.”
The Exodus owner said that he thought someone could make a part-time living opening a folklore center like Izzy Young’s Folklore Center in Greenwich Village. “I sometimes joke and say that he was right. I opened a full-time folklore center in order to make a part-time living.”
Tuft also sold records, instruments, strings and accessories and it was the strings and accessories that paid the rent.
The shop became a way station for up-and-coming folk musicians traveling between Chicago and the West Coast. When Bob Dylan made his first cross-country tour and played in Denver, he had his mail forwarded to Tuft’s store.
“Even then, he had an attitude about him,” Tuft recalled. “The following summer I saw him at the Kettle of Fish in the Village, and he grudgingly acknowledged that we had met.”
After a visit to Chicago’s Old Town School of Folk Music, he started a school for Denver musicians and soon branched out into promotion. His first job was for Joan Baez who sold out a 2,400 seat house in March 1964.
Baez was involved with Dylan at that time and wanted to get him to meet The Beatles, who were playing Red Rocks on August 26. Baez was scheduled to play at the venue a couple days earlier, so a plan was hatched for her to come out a few days early so that she could meet the lads and arrange for them to meet Dylan in New York, where The Beatles were going after Denver.
The day before The Beatles’ show, Tuft and Baez went to see A Hard Day’s Night. The musicians met before The Beatles show and Tuft recalled that Baez and the band members were deferential to one another. Except for Ringo, who wasn’t interested and was reading a comic book.
Tuft also brought the Mamas and the Papas to Denver’s Municipal Auditorium Theater with 7,600 seats in 1966. Richard “Dick” Lamm, a friend and lawyer, fronted him $5,000 for the guarantee. Lamm later admitted that he had absolutely no idea who the Mamas and the Papas were. “That showed the amount of trust he had in me,” Tuft said. “And he said he was nervous until a week before the concert until they were on the cover of Life magazine.” Lamm used his profits to fund his first run for the Denver statehouse.
Later, John Denver offered his services for a benefit Tuft organized and helped raise more than $40,000 for Lamm’s successful run for governor.
Folk music endures, Tuft said, “because the best of folk music involves music. And the best of music is melodic. And whatever it is in our physical makeup that involves not just the heartbeat, which is our basic rhythm, but something about our voice, maybe, and the way we speak and our desire to communicate that all put together leads to somebody creating a song about something that happened, and if the kernel of it, either the music or the words, or both are such that people like it and repeat it and you get musical history, and history of countries and our country in particular, of the songs.”
Tuft is already putting together his next album — a double album of cowboy and western songs, traditional on one side and contemporary on the other.
“I’m a song addict,” Tuft said. “And I like to think that I have pretty decent taste in songs. Nothing pleases me more than to be able to find a new song, make it my own, and pass it on and open it up to whatever audience I’m able to bring together.”
The post This 90-year-old Jewish performer and promoter is the Zelig of folk music appeared first on The Forward.
