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Inside the auction house driving the rare-book craze in the Orthodox world
(JTA) – Israel Mizrahi joined dozens of fellow connoisseurs of rare Jewish books last December to watch the livestream of Genazym, the hottest auction house in the market. A bookdealer by trade, Mizrahi was also on the phone being paid to advise a wealthy client who had signed up to make bids.
But as the auction proceeded, Mizrahi’s advice had little use. His trigger-happy client didn’t seem to care about established valuations: He ended up paying about $50,000 for a book estimated at half that price. “He just pressed the button and kept on bidding until the bidding was over,” Mizrahi said. “There was no convincing him out of it. He spent nearly $600,000 that day and there was no sense to it.”
Behavior that confounds veterans of the rare Jewish book market has become routine at auctions organized by Genazym.
Mizrahi recalled the sale in 2021 of a Passover Haggadah printed in the 1920s in Vienna. With attractive illustrations of a prominent 19th-century rabbi named Moses Sofer and his family, the book makes for a nice addition to a collection. It also happens to be very common.
“I sell copies for $100, and I have probably sold 150 copies in my life,” said Mizrahi, whose shop in Brooklyn is a mecca for Jewish book lovers. “It sold for about $5,500 at Genazym’s auction. I currently have it on sale still for $100.”
At the highest end of sale prices, a 16th-century first-edition Shulchan Aruch, a book of Jewish law, commanded $620,000 at a Genazym auction last September, while a copy of Noam Elimelech, a classic rabbinic treatise, printed in 1788, fetched $1.4 million four months later — in both cases at least doubling or tripling what experts thought the items were worth based on past sales of the same texts.
“Genazym has come on like a freight train into the world of Jewish auctions. Some of the prices realized are far beyond what this market has seen before,” said David Wachtel, the former Judaica consultant for Sotheby’s auction house.
Since Genazym’s first auction in 2017, it has sold some 1,900 books, manuscripts and other collectible documents for about $26 million plus commission, roughly $12 million above total starting prices, according to an analysis by the Jewish Telegraphic Agency of auction records on Genazym’s website. Genazym has increasingly outperformed the longest-standing Judaica auction firms in New York and Jerusalem.
A page from an illustrated Passover haggadah printed in Vienna in the 1920s. (Courtesy of Genazym)
It’s hard to tell exactly what’s driving the boom because the identity of Genazym’s customers is confidential and few flaunt their collections widely. One of the auction house’s owners, in a rare public comment, ventured that Jewish buyers are craving a connection with their heritage. What’s clear is that at a time when traditional libraries are cutting back on buying Jewish texts, Genazym is tapping into an emerging luxury market among Orthodox Jews — and fueling the rise of religious texts as both a status symbol and investment vehicle in some communities.
“I know the sellers, the customers and everybody involved and there is a new wealthy class of Orthodox Jews that have a limited range of things they can splurge on,” Mizrahi said. “They don’t go to Vegas, they don’t do crazy vacations. They keep kosher. So this is a way that they can splurge and show off.”
Rabbi Pini Dunner, who collects rare Jewish books, said investing in Judaica is likely attractive for some in the Hasidic community, whose religious observance is stricter than that of congregants at his Modern Orthodox synagogue in the Los Angeles area.
“There are people I know here in Beverly Hills who’ve got car collections worth tens of millions of dollars,” Dunner said. “In the Hasidic world that has no currency, just as the wow factor of a Picasso has no currency. An original manuscript or first-edition of the Noam Elimelech has a real wow factor, particularly if you can tell people the book sold for more than a million dollars at a Genazym auction.”
The impression that the Hasidic world has grown wealthier over the last decade or two is widespread and based, at least in part, on the proliferation of luxury products and services tailored for the community in places like Lakewood, New Jersey, and Kiryas Joel, New York. Weddings have become increasingly expensive and elaborate, fine dining options are common, and high-end kosher wine and liquor are more readily available.
“It wasn’t that long ago that sit-down dining was looked down upon or not even available. Now there are a plethora of options,” said Chaim Saiman, a law professor at Villanova University who studies the intersection of commerce and Jewish law. “It’s no secret that $200 bottles of Scotch appear at kiddush clubs all the time. $50 used to be a big deal, then $100 was a big deal, now we are at $200.”
Where the new wealth is coming from is not totally clear. Limited survey and U.S. Census data suggests that Orthodox Jews feel crunched by costs associated with practicing religion and that there are large pockets of poverty among them, particularly in Hasidic communities, according to Mark Trencher, the founder of Nishma Research, a nonprofit dedicated to studying the Orthodox Jewish community. The prevalence of large families also means that generational wealth can be harder to accrue for Orthodox Jews.
But there have always been high earners whose philanthropy has buttressed their communities, Trencher noted. “There are a lot of people in that community that are very successful in their businesses and they have large amounts of wealth,” he said. “Those people generally are huge donors to charities. From a financial perspective, those communities are probably doing much better than you would expect them to.”
Many of those high earners make their money through entrepreneurship rather than professional success in the white-collar world. Many nursing home chains — an industry valued at an estimated $171 billion and where growth is expected — have Orthodox owners. Amazon has also created new opportunities for Orthodox businessmen. Orthodox landlords, meanwhile, have benefited from skyrocketing real estate prices in places like Williamsburg, Brooklyn.
A page from a 16th-century first-edition Shulchan Aruch, a book of Jewish law, which fetched $620,000 at a Genazym auction. (Courtesy of Genazym).
Recent reporting in The New York Times about the Hasidic education system has provided a window into another stream of revenue for private businesses in the community. Entrepreneurs in the community have responded to the increased availability of government funding for special education in New York in recent years by establishing companies to service Hasidic schools, with the government footing the bill. In one example highlighted by the Times, a married Hasidic couple opened such a business in 2014 when they were 21 and 19 years old; in 2022, their company received more than $38 million in government funding.
The owners of another set of companies providing services to Hasidic schools appear to have used their windfall to purchase rare books through Genazym. The owners were indicted in January for allegedly billing the government for more than $1 million in childcare services that they never provided and otherwise defrauding the government out of more than $2.8 million.
Prosecutors are seeking to have the alleged fraudsters forfeit seven books and other documents as listed in a federal indictment. They include manuscripts with a rabbinic signature and rare books of blessing and Jewish law, all of which match items listed on Genazym auctions, where they sold for a total of about $274,000.
Buying Jewish texts at auction can seem like a savvy investment for buyers seeking to safeguard or grow their wealth. Before Genazym launched, a typical Genazym buyer might have invested in U.S. Treasury bills or the stock market, according to Wachtel, the former Sotheby’s consultant.
“I think Genazym has been able to convince people that this is a good vehicle for establishing and growing wealth,” he said. “That also dovetails with your ability to, let’s face it, show off. Somebody comes to your house, you can show them a first-edition Shulchan Aruch. But you’re not going to say, hey, come look at my T-bills.”
The auction house’s tactics appear tailor-made for this growing market. Its motto is “Own your heritage,” and it’s printed on the catalogs the company distributes through popular Orthodox magazines like Ami or Mishpacha or podcasts, places where people with no prior interest in books might encounter the hype. The catalogs also appear in synagogues in heavily Hasidic areas like Brooklyn or Lakewood, but without the prices printed on them so as not to violate a Jewish prohibition against discussing financial matters on Shabbat.
The descriptions in the catalogs emphasize any links that exist between the items for sale and notable rabbis from history, especially figures who established rabbinic dynasties that continue to exist today and who are revered by yeshiva-educated Orthodox Jews. The link might be a signature of a rabbi in a ledger from an old fundraising tour that took place 200 years ago. Or it might be that an important rabbi owned the book in question or even prayed out of it. Like a pair of pants of a prominent Israeli rabbi that drew widespread attention when they briefly went up for auction last month, these texts are seen by some as conferring holiness onto those who possess them. By virtue of their pedigree, these artifacts might even be seen as a segula, or Jewish protective charm.
In its promotional materials and live auctions, Genazym also uses more colloquial and hyperbolic language to describe its items than traditional auction houses, which tend to stick to the kind of terminology used by academic scholars.
“Genazym found a formula to make books and manuscripts really exciting for the layperson, especially in the Orthodox community,” said Yoel Finkelman, a former curator of the Judaica Collection at the National Library of Israel. “They are not using the vocabulary of experts, they’re using plain ordinary language, like ‘very old’ or ‘very rare.’ No one at Sotheby’s would ever refer even to a thousand-year-old book that way.”
Genazym’s unique approach extends to the delivery of items to buyers. A traditional buyer in the rare Jewish book market, like Michelle Margolis, Columbia University’s Jewish studies librarian, might only care that the book they bought is safely delivered. But with Genazym, the books come wrapped in a proper clamshell and velvet bag. “I rolled my eyes when my delivery arrived, but at the same time that’s a lot of investment,” Margolis said, adding that many other auction houses have been cutting costs, for example, by doing away with their customary printed catalogs.
Jacob Djmal, who lives in Brooklyn, has dabbled in Judaica collecting for many years, an interest he picked up from his grandfather. He remembers suddenly seeing Genazym’s advertising everywhere. “They started reaching out to you in every way possible, finding a demographic that wasn’t aware before. Every Genazym auction I have people texting me — ‘Did you hear about this? Did you hear about that?’ — as if something is happening that had never happened before.”
Sometimes, that is true. A breakout moment came during the December auction, when Genazym cleared $4.4 million in sales, about $2.6 million above total starting prices.
“If there was any doubt that Genazym were now the most commercially remarkable rare book auction house on Earth, the results of their latest Judaica auction this week put paid to that: essentially almost every lot sold for at least twice [the estimated amount],” a major British book collector living in France said on his anonymous Twitter account, which has around 110,000 followers, in December.
If there was any doubt that Genazym were now the most commercially remarkable rare book auction house on earth, the results of their latest Judaica auction this week put paid to that: essentially almost every lot sold for *at least* twice estimate…. 1/https://t.co/iAC4sQudIz pic.twitter.com/eeunjqWzAs
— Incunabula (@incunabula) December 13, 2022
It remains to be seen whether Genazym can challenge Sotheby’s Judaica division as the destination for sellers with the rarest and most valuable books. Last year, a medieval prayer book sold for $8.3 million at Sotheby’s and this year, the New York auction house is accepting bids for the oldest known copy of the Hebrew Bible, which is expected to fetch as much as $50 million.
But Djmal considers especially remarkable about Genazym is not just the high prices but also the way in which rare books have caught on among Orthodox youth as something cool. “My son and his friends in yeshiva are talking about these items,” Djmal said. “These books represent rabbis they have heard about from a young age.”
The team behind Genazym’s success is led by three brothers from the Stefansky family who live in Jerusalem and New York. Before starting an auction house they worked for many years as private dealers in the rare book market. Their names, Chaim, Moshe and Bezalel, rarely appear anywhere and they almost never grant interviews. Chaim Stefansky made an exception for the Jewish Telegraphic Agency and requested that this article not put him in the spotlight nor portray Genazym’s success as a product of his business acumen.
Stefansky said Genazym has tapped into a universal and deep-seated desire of people to strengthen their identities by connecting with the past. The Jewish community, he said, has been poorly served by an emphasis on historical and even current persecution.
“Always, we are victimized and we cry,” Stefansky said. “What we have in common maybe is that your grandmother and my grandmother were sharing the same bed in Auschwitz. Give me something positive of my past to be proud of. Your heritage has not only sorrow but also a happy, rich, and huge intellectual tradition. So Genazym comes and tells people about their heritage. It’s yours. It belongs to you.”
He said the same thing can be done with any ethnic or religious group.
“If you go to the Irish community and press the right buttons in terms of what you know that every Irish person is extremely proud of, I think you’ll be very successful,” Stefansky said.
He rejected the impression that Genazym’s buyers come primarily from the ranks of the nouveau riche in the Hasidic world.
“It’s coming from all sections,” Stefansky said. “People will say that there’s a lot of fresh money in the market. But we also have very good old money. We have institutions. And, also, the regular man. Mostly, the regular man, who never knew he could have access to any of this.”
One of the only customers who agreed to be identified and interviewed for this article is Rick Probstein, who says he’s spent more than $100,000 at the company’s auctions. He can’t remember when he started seeing Genazym catalogs but he had never collected Judaica before, which is perhaps surprising given that he’s an Orthodox Jew who’s been working in the collectibles business since he was a child trading baseball cards.
Today, at 53, Probstein is one of the largest sellers of sports collectibles in the world, operating through a dedicated account on eBay. “I run a humongous business — I am doing something like $160 million a year,” he said of his sales volume.
Probstein, who lives in Passaic, New Jersey, had long felt a pang of guilt about the lack of Jewish content in his collection. “I collect things but what do I have of my own heritage?” he recalled thinking to himself. “So when I started getting the catalogs, I said, ‘I gotta be a good Jew.’ I started bidding on things and I got really into it.”
Once Probstein got started, the Stefansky brothers began checking in on him, providing concierge service and cultivating him as a client.
“This is a boutique run by a Jewish family with a personal touch,” Probstein said “They call me on the phone, saying, ‘Rick, did you get the catalog? What did you think? Here are some items that you could really like.’”
Bidding on Genayzm items is not purely sentimental for Probstein. “I’m putting real money into it because I think that from an investment standpoint, it has a lot of upside,” he said.
Still, the items he buys tend to have personal significance.
“I am partial to items relating to the Chofetz Chaim,” Probstein said, referring to the rabbi and Jewish scholar Yisrael Meir Kagan, who died in 1933. Probstein’s oldest son is named Yisrael Meir in his honor. The Chofetz Chaim also appeals to Probstein because of his writings about lashon hara, the prohibition in Jewish law against speaking evil of people. “I think that speech is important and he’s sort of the embodiment of that,” Probstein said.
Genazym has sold six letters and a handwritten blessing signed or written by the Chofetz Chaim at prices ranging from about $16,000 to $68,000.
Ever since Probstein started collecting Judaica, these items have served as a draw for family and friends visiting his home.
“People in my community that come over for kiddush [refreshments after Shabbat service] know that I have this stuff and they always want to see it,” Probstein said. “Nobody ever looks at my sports memorabilia collection because it’s in my office but my Judaica stuff is in my house. They look at the letters and talk about the historical context. People love it.”
The revelation that so many Jews appear fascinated with their own history and want to engage with scholarly tradition comes at a time when many Jewish libraries have been struggling.
The library of the Jewish Theological Seminary in Manhattan, which has the most comprehensive and significant collection of Jewish books outside of Israel, has seen its footprint downsized amid budget cuts at the Conservative movement seminary. Also under financial pressure, American Jewish University was forced to sell its Bel Air campus in Los Angeles, which housed a library. Hebrew Union College, meanwhile, opted to end its Reform rabbinical training program in Cincinnati and even though the campus library has survived the cuts, financial uncertainty remains.
Genazym’s populist approach might hold lessons for Jewish institutions and university libraries with significant Judaica collections that hope to engage the public around books.
“The lesson is to lay off the snobbery a little bit,” said Finkelman, the former Judaica curator at the National Library of Israel, which is slated to reopen in a new and more accessible space later this year. “The goal of public institutions is to enable preservation but also to enable public access and public education. There are great stories in books and archives.”
Finkleman said he has encountered sneering reactions to the way Genazym promotes books, and they are similar to the response in the United States when the pop star Lizzo played a crystal flute that belonged to James Madison on stage at the Library of Congress.
“There are echoes of the same thing here,” he said. “Get out of the snobby ivory tower and realize you are preserving history for people.”
—
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Trump says he plans to talk to Hezbollah amid Iran peace efforts
(JTA) — President Donald Trump said Monday that he planned to speak with U.S.-designated terrorist organization Hezbollah, during his remarks on an agreement the U.S. and Iran signed virtually the night before to end months of hostilities.
Israeli politicians are railing against the deal and insisting that the country will maintain its freedom of operation against Lebanon-based Hezbollah, which is funded by Iran and attacked Israel days after the U.S. and Israel launched the recent war in Iran at the end of February.
“The deal’s all signed,” Trump said in reference to the Memorandum of Understanding between the U.S. and Iran announced on Sunday night. He made the comments in Evian, France, beside French President Emmanuel Macron in advance of a meeting with the G7. The Straits of Hormuz are partially opened and will be fully open by Friday, Trump added.
The “main thing is that Iran is not expected to have a nuclear weapon and they have fully agreed to that with strong policing powers,” Trump said.
Earlier in the day, U.S. Vice President J.D. Vance told ABC’s “Good Morning America” that the deal included significant sanctions relief in exchange for Iran’s agreement that it would give up its nuclear weapons program, asserting that Tehran would not have enough money to build atomic bombs.
He also noted that the memorandum had been “digitally” signed Sunday in advance of a formal signing ceremony in Geneva on Friday. In France, Trump said that Vance would represent the United States at that ceremony.
The details of the memorandum have not yet been made public, but it’s already clear from public statements including those made by Pakistani Prime Minister Shehbaz Sharif on X that Sunday’s deal is also expected to end the war between Israel and the Iranian proxy Hezbollah.
Iranian Foreign Ministry spokesperson Esmaeil Baqaei told reporters that Lebanon was an essential part of the deal, according to the state-affiliated Tasnim news agency.
Though Trump has strongly pressured Israel to comply with the agreement to end hostilities, Israel has objected to the inclusion of Lebanon in the deal between the United States and Iran.
Trump told reporters in France that “we do need to straighten out the Lebanon thing,” adding that he intended to speak with Hezbollah as part of that effort.
Israeli Defense Minister Israel Katz, speaking before Trump’s remarks, insisted that his country would continue to defend its northern border from Hezbollah attacks and would retain a presence in Lebanon.
“If Iran attacks Israel due to events in Lebanon — we will strike it with full force and make the power gap between us abundantly clear,” Katz said.
Israel was not a party to Sunday’s agreement, which it fears will strengthen Iran and Hezbollah and provide funds for Tehran to rebuild its nuclear and ballistic missile program. Several European leaders, however, welcomed the move. “This is a hugely significant moment. We have long called for de-escalation,” British Prime Minister Keir Starmer said, stressing that “it is vital that all parties seize this opportunity … To secure stability in the region.”
Macron told Trump that the deal was an “important step” toward peace.
Katz, for his part, noted that Israel has conveyed its position to the U.S. administration that it will keep troops in Lebanon, where low-level fighting continued on Monday.
“Prime Minister Benjamin Netanyahu clarified this to U.S. President Trump and other senior American officials, and I also made this clear yesterday to U.S. Secretary of Defense Pete Hegseth,” Katz said.
Israel’s policy is to keep the IDF indefinitely in the security zones it’s established in Lebanon, Syria and Gaza in order to protect communities along the Israeli border, Katz added.
Sunday’s memorandum is expected to extend the shaky ceasefire of April 8 between Iran and the U.S. for 60 days, during which time the countries will negotiate a broader agreement addressing Iran’s nuclear program.
Trump told The New York Times on Sunday that he would renew military strikes on Iran if a nuclear agreement is not finalized.
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American Jewish leaders across the political spectrum express alarm at Trump’s Iran deal
(JTA) — In 2018, as President Barack Obama struck a deal with Iran to constrain its nuclear production, American Jewish groups were divided: Those on the right excoriated the deal, saying it left Iran a major threat to Israel, while those on the left were more supportive.
This time around, as President Donald Trump has announced a new deal with Iran after months of war that the United States fought jointly with Israel, American Jewish groups are more unified: They aren’t happy.
On the right and the left, Jewish groups are expressing concerns about the deal that Trump and Iran announced on Sunday night, even as its terms have not yet officially come into focus.
Trump has emphasized that the deal reopens the Strait of Hormuz, which Iran closed after the war began on Feb. 28. U.S. Vice President J.D. Vance also told ABC’s “Good Morning America” that the deal would include significant sanctions relief in exchange for Iran’s agreement that it would give up its nuclear weapons program.
But it’s not clear what concessions Iran has made on the nuclear front, while there are no indications other issues key to Israeli security, including Tehran’s ballistic missile program and proxy network, have been addressed. Though Israel and the U.S. undertook the war jointly in February, Israel was not a party to the negotiations and has come under repeated criticism from Trump for jeopardizing talks with Iran.
“At worst, it’s an admission of defeat by the United States,” said Halie Soifer, CEO of the Jewish Democratic Council of America, in a statement on Monday about the deal. The group was founded in 2017 as a successor to the National Jewish Democratic Council, which supported the Obama-era deal, called the JCPOA.
Soifer added, “Donald Trump was so desperate to get a deal with Iran that he was unabashedly willing to push Israel aside, demonstrating — yet again — that Trump has no loyalty or commitment to anyone other than himself.”
The right-wing Zionist Organization of America, meanwhile, expressed gratitude to Trump for taking on Iran but reacted to the deal as it had to the JCPOA, with great concern.
“We call on the administration to disclose the terms as soon as possible,” President Morton Klein said in a statement. “However, the little that we know is deeply problematic.”
Klein’s statement outlined a host of qualms based on reporting about the deal’s possible conditions, including about signs that Trump had agreed to a deal that omitted terms that Trump previously said repeatedly were essential for a U.S. agreement.
“It makes no sense for the U.S. to immediately give up its pressure on the Iranian regime — the blockade that was strangulating Iran economically — without obtaining immediate removal of Iran’s nuclear stockpile, decommissioning of Iran’s nuclear facilities, and destruction of Iran’s deadly missile stockpile,” Klein said.
The progressive group J Street opposed the war from the start and said it welcomed its conclusion. “
At the same time,” it said in a statement, “it is important to acknowledge a basic reality: This costly and illegal war achieved none of the sweeping objectives that were repeatedly invoked to justify it. … The tragedy is that diplomacy had already produced a workable framework. The JCPOA was effectively constraining Iran’s nuclear program until President Trump chose to abandon it.”
AIPAC, the pro-Israel lobby that was one of the strongest opponents of the JCPOA, has not issued a statement about the new deal. But it retweeted a comment from Florida Republican Sen. Rick Scott listing a set of objectives that it’s not clear the agreement achieves.
“Any deal we make with Iran needs to permanently end their nuclear program, end their missile program, and stop their decades-long terror funding,” Scott said.
Scott’s fellow Republican senator, Lindsey Graham of South Carolina, was among those on both sides of the aisle expressing qualms. “I am somewhat concerned that Iran’s view of the agreement seems different than what the American negotiating team is claiming,” Graham tweeted on Sunday, saying that he thought it was “imperative” that Vance present the terms of the deal to Congress for approval.
Vance said on Monday that the deal had been “digitally” signed already despite “technical things” that still needed to be worked out ahead of a ceremony planned for Switzerland on Friday. Speaking to U.S. media, he said he believed the terms were being mischaracterized and that the deal would result in an Iran without nuclear ambitions.
“If the Iranians are willing to give a long-term commitment, along with proper verification, to giving up that nuclear weapon, we’re willing to welcome them into the world economy to lift some sanctions and to turn over a new leaf in that relationship,” Vance said on “Good Morning America.”
Some Jewish groups have been more circumspect in their initial responses.
The Republican Jewish Coalition has not issued a statement on the deal, though it has retweeted Trump’s social media posts promoting it. The coalition did not immediately respond to a request for comment on Monday.
The Democratic Majority for Israel, meanwhile, urged Trump in a statement from its president, Brian Romick, to “bring in serious and experienced negotiators and technical experts to get this deal over the finish line, rather than relying on friends, family, and donors.” Romick also criticized Trump for cutting Israel out of negotiations — but he left some room for optimism.
“We continue to stand with the Israeli people who have been at war for more than two years, the people of Iran who have endured too many decades under a brutal regime and bravely demanded an end to oppression, as well as the Lebanese people who have lived under Hezbollah’s Iran-backed occupation for decades,” Romick said. “We will await the final text of this deal and hopefully bring this war to an end.”
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Can a liberal Zionist win with the pro-Palestinian movement? Brad Lander is trying.
A voter canvass rally for Brad Lander in Brooklyn’s Carroll Park on Sunday looked, in many ways, like the kind of gathering that helped propel New York City Mayor Zohran Mamdani to power.
There were chants of “Free Palestine.” There was a speech by a prominent Columbia University protest leader. Speakers denounced the war in Gaza as a genocide and called for an end to U.S. military aid to Israel. And there was a repeated emphasis on building a political movement rooted in solidarity between Jewish and Muslim New Yorkers.
The difference was the candidate at the center of it all.
Lander, the former city comptroller who is challenging incumbent Rep. Dan Goldman in the June 23 Democratic primary for New York’s 10th Congressional District, is a self-described liberal Zionist who continues to support Israel’s existence as a Jewish and democratic state and does not identify with the boycott, divestment and sanctions movement against Israel. During his time as comptroller, the city’s pension funds acquired holdings in Elbit Systems, Israel’s largest defense contractor, and touted it during an appearance on an Orthodox radio program.
Yet he has emerged as the highest-profile Jewish elected official in New York on the strength of progressive support. While he was already well known as a Brooklyn City Council member and then mayoral candidate, and gained further attention after getting arrested at a Manhattan ICE court last year, it is his positions on Israel that have come to define his campaign. Lander is embracing much of the language and policy agenda of the pro-Palestinian movement, including describing Israel’s conduct in Gaza as genocide and pledging to oppose additional U.S. military aid while the Israeli-Palestinian conflict continues.
Recent polling has shown Goldman trailing Lander.
Between Zionists and anti-Zionists
Over a plate of crispy potato latkes topped with an over-easy egg at Mile End Delicatessen in Boerum Hill on Friday morning, Lander reflected on the contradiction at the center of his congressional campaign: courting a district with a large and politically engaged Jewish electorate while relying on enthusiastic support from activists who oppose Zionism and believe Israel should not exist as a Jewish state.
“I am very comfortable being in coalition with people who have a different point of view on Israel and Palestine, who, I know, value everyone’s humanity,” Lander said.
That principle, he said, applies equally to what he called “illiberal Zionists” who prioritize Jewish lives over Palestinian lives and to anti-Zionists who reject Israeli suffering or, at the extreme, engage in antisemitic actions. Lander pointed to his decision not to attend last month’s Celebrate Israel Parade, citing the participation of Israeli right-wing politicians. Among those who showed up unannounced were Finance Minister Bezalel Smotrich, who has denied the existence of a Palestinian people. Lander also noted that he stopped paying dues to the Democratic Socialists of America after Oct. 7, 2023, because the group’s New York City chapter participated in a Times Square rally the following day that drew widespread condemnation for celebrating the Hamas attacks on Israel.
Lander said that approach often requires difficult conversations with his allies and some uncomfortable moments on the campaign trail.
He recalled being approached recently on the subway by a young activist who recognized him when Lander was on his way to hear Rachel Goldberg-Polin, the mother of slain Israeli-American hostage, speak at Congregation Beth Elohim. “I don’t shake hands with Zionists,” the person said.
Some of the toughest exchanges have been with fellow Jews, he said.
At the Greek Jewish Festival on the Lower East Side earlier this month, one critic approached him demanding to know his “favorite intifada.” Another began shouting insults. Eventually, Lander said, the first critic turned on the second and urged him to stop yelling so they could have a real argument. “We had a Jewish argument,” Lander said. “Neither of us convinced each other, but we had a respectful conversation across lines of difference.”
Lander said he increasingly sees his role as creating space for conversations many people avoid. “I feel like one of my jobs right now is to try to open up difficult conversations,” he said. “I try to be clear about what I think, and then be in dialogue with people about it.”
A debate over Israel
Brad Lander, the former New York City comptroller, on Aug. 7, 2025. Photo by Victor J. Blue/Bloomberg via Getty Images
Lander is challenging Goldman with the backing of Mamdani, whose upset mayoral victory reshaped New York politics, in a campaign that has gone after Goldman as allegedly out of step with Democratic voters who seek change in Israel.
The divide was on full display during a recent televised debate, where the candidates spent the first 15 minutes of a one-hour forum sparring over the Celebrate Israel Parade, the Park Slope Food Coop’s vote to boycott Israeli products, U.S. military aid to Israel and investments in Israel bonds.
Lander is one of three candidates for Congress that Mamdani has endorsed in an early test of his political clout. The other two endorsees, who appear in campaign promotions alongside Lander and Mamdani, are democratic socialists who have drawn scrutiny for inflammatory comments about Israel. Mamdani has notably stayed out of the race to succeed retiring Rep. Jerry Nadler in Manhattan’s neighboring 12th Congressional District, which includes much of the Upper East and Upper West sides. In that race, the leading candidates refused to use the term “genocide” to describe Israel’s actions in Gaza and voiced support for funding Israel’s Iron Dome missile defense system.
Goldman has assembled support from prominent Democratic and labor leaders and elected officials, including Gov. Kathy Hochul and former House Speaker Nancy Pelosi and many of the city’s Jewish elected officials.
The incumbent, touting an endorsement from the pro-peace group J Street, has argued that his record combines progressive values with strong support for Israel and drew a sharp contrast with Lander by presenting himself as the candidate of unwavering conviction. In remarks to Jewish leaders at the Met Council annual breakfast last month, Goldman declared, “I stand before you as a proud Jew and a proud Zionist — and those of us who feel that way can never waver.” He added, “What we need is more than anything is moral clarity. We need to stand for what we believe in, and I will do that right through the tape.”
Carrying the torch
The outcome of the closely watched Manhattan contest — featuring Assemblymembers Alex Bores and Micah Lasher, Nadler’s endorsed successor, along with Jack Schlossberg, the grandson of President John F. Kennedy who was raised Catholic by his mother — could also shape Lander’s place in Congress if he wins. Should Lasher lose, Lander or Goldman could become New York City’s only Jewish member of Congress.
In the interview, Lander said it’s “fair” to suggest he sees himself as carrying on Nadler’s legacy. He praised Nadler, who served 17 terms in Congress and represented large parts of the district before a 2022 redistricting, as a model of a Jewish lawmaker who combined a strong commitment to Israel with a defense of civil liberties and a willingness to challenge political orthodoxy, pointing to Nadler’s support for the Iran nuclear deal despite opposition from many American Jews.
He also invoked a less familiar predecessor. While reading Molly Crabapple’s recent book on the Jewish Labor Bund, Lander said he discovered the story of Meyer London, the socialist congressman who represented the Lower East Side in the early 20th century (and who was championed by the Forward). “One way to think about my campaign,” Lander said, “is that I’m running to be the second Bundist member of Congress from this district.”
Lander said that Nadler and London’s careers reflected a broader tradition of Jewish political engagement in New York that still resonates today. “One of the things I love about New York,” Lander said, “is that every candidate for office has to have a bagel order.” (Lander’s is an everything bagel with scallion cream cheese, tomato, lox and a light toast.) Nadler made headlines after he was televised carrying a bag of Zabar’s food with him to the second impeachment of President Donald Trump in 2021.
The Mamdani-Lander alliance
The message at the heart of Lander’s campaign was on display throughout Sunday’s rally in Brooklyn, a Jewish-Muslim interfaith canvass that featured the diverse coalition backing his candidacy. It echoed a theme that has become central to Lander’s political identity, stretching back to his years as a housing activist and organizer affiliated with Jews for Racial and Economic Justice and continuing through his alliance with Mamdani during last year’s mayoral race.
In a brief appearance, Mamdani revived the Knicks-inspired poem that has become a staple of social media posts during the NBA finals last week. “My mayor Muslim, my Brad Jewish… and I’m not going to go further,” Mamdani said to cheers. Lander offered to complete the rhyme: “My mayor Muslim, next congress member Jewish. Our city’s alive. Knicks in five. It’s up to us to build a world where everyone can thrive.”
Councilmember Shahana Hanif, Lander’s successor in the City Council, welcomed supporters to what she jokingly called “the beautiful country of Mamdanistan.” She said that solidarity requires difficult conversations and disagreements, adding that she had witnessed Lander’s commitment to both Muslim and Jewish communities.
Among the most notable speakers was Mohsen Mahdawi, the Palestinian activist who led the Columbia University Gaza War encampment and has been targeted in the Trump administration’s deportation efforts.
Mahdawi praised Lander for what he described as a moral break with much of the Jewish political establishment. “He was one of the first Jewish leaders to call and acknowledge what’s happening in Gaza is a genocide,” Mahdawi said. Mahdawi later led a “Free Palestine” chant that Lander joined.
Lander, in his remarks, told the crowd, “As a proud Jewish New Yorker, I will join you in that fight to end occupation and apartheid and genocide.”
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