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Inside the auction house driving the rare-book craze in the Orthodox world
(JTA) – Israel Mizrahi joined dozens of fellow connoisseurs of rare Jewish books last December to watch the livestream of Genazym, the hottest auction house in the market. A bookdealer by trade, Mizrahi was also on the phone being paid to advise a wealthy client who had signed up to make bids.
But as the auction proceeded, Mizrahi’s advice had little use. His trigger-happy client didn’t seem to care about established valuations: He ended up paying about $50,000 for a book estimated at half that price. “He just pressed the button and kept on bidding until the bidding was over,” Mizrahi said. “There was no convincing him out of it. He spent nearly $600,000 that day and there was no sense to it.”
Behavior that confounds veterans of the rare Jewish book market has become routine at auctions organized by Genazym.
Mizrahi recalled the sale in 2021 of a Passover Haggadah printed in the 1920s in Vienna. With attractive illustrations of a prominent 19th-century rabbi named Moses Sofer and his family, the book makes for a nice addition to a collection. It also happens to be very common.
“I sell copies for $100, and I have probably sold 150 copies in my life,” said Mizrahi, whose shop in Brooklyn is a mecca for Jewish book lovers. “It sold for about $5,500 at Genazym’s auction. I currently have it on sale still for $100.”
At the highest end of sale prices, a 16th-century first-edition Shulchan Aruch, a book of Jewish law, commanded $620,000 at a Genazym auction last September, while a copy of Noam Elimelech, a classic rabbinic treatise, printed in 1788, fetched $1.4 million four months later — in both cases at least doubling or tripling what experts thought the items were worth based on past sales of the same texts.
“Genazym has come on like a freight train into the world of Jewish auctions. Some of the prices realized are far beyond what this market has seen before,” said David Wachtel, the former Judaica consultant for Sotheby’s auction house.
Since Genazym’s first auction in 2017, it has sold some 1,900 books, manuscripts and other collectible documents for about $26 million plus commission, roughly $12 million above total starting prices, according to an analysis by the Jewish Telegraphic Agency of auction records on Genazym’s website. Genazym has increasingly outperformed the longest-standing Judaica auction firms in New York and Jerusalem.
A page from an illustrated Passover haggadah printed in Vienna in the 1920s. (Courtesy of Genazym)
It’s hard to tell exactly what’s driving the boom because the identity of Genazym’s customers is confidential and few flaunt their collections widely. One of the auction house’s owners, in a rare public comment, ventured that Jewish buyers are craving a connection with their heritage. What’s clear is that at a time when traditional libraries are cutting back on buying Jewish texts, Genazym is tapping into an emerging luxury market among Orthodox Jews — and fueling the rise of religious texts as both a status symbol and investment vehicle in some communities.
“I know the sellers, the customers and everybody involved and there is a new wealthy class of Orthodox Jews that have a limited range of things they can splurge on,” Mizrahi said. “They don’t go to Vegas, they don’t do crazy vacations. They keep kosher. So this is a way that they can splurge and show off.”
Rabbi Pini Dunner, who collects rare Jewish books, said investing in Judaica is likely attractive for some in the Hasidic community, whose religious observance is stricter than that of congregants at his Modern Orthodox synagogue in the Los Angeles area.
“There are people I know here in Beverly Hills who’ve got car collections worth tens of millions of dollars,” Dunner said. “In the Hasidic world that has no currency, just as the wow factor of a Picasso has no currency. An original manuscript or first-edition of the Noam Elimelech has a real wow factor, particularly if you can tell people the book sold for more than a million dollars at a Genazym auction.”
The impression that the Hasidic world has grown wealthier over the last decade or two is widespread and based, at least in part, on the proliferation of luxury products and services tailored for the community in places like Lakewood, New Jersey, and Kiryas Joel, New York. Weddings have become increasingly expensive and elaborate, fine dining options are common, and high-end kosher wine and liquor are more readily available.
“It wasn’t that long ago that sit-down dining was looked down upon or not even available. Now there are a plethora of options,” said Chaim Saiman, a law professor at Villanova University who studies the intersection of commerce and Jewish law. “It’s no secret that $200 bottles of Scotch appear at kiddush clubs all the time. $50 used to be a big deal, then $100 was a big deal, now we are at $200.”
Where the new wealth is coming from is not totally clear. Limited survey and U.S. Census data suggests that Orthodox Jews feel crunched by costs associated with practicing religion and that there are large pockets of poverty among them, particularly in Hasidic communities, according to Mark Trencher, the founder of Nishma Research, a nonprofit dedicated to studying the Orthodox Jewish community. The prevalence of large families also means that generational wealth can be harder to accrue for Orthodox Jews.
But there have always been high earners whose philanthropy has buttressed their communities, Trencher noted. “There are a lot of people in that community that are very successful in their businesses and they have large amounts of wealth,” he said. “Those people generally are huge donors to charities. From a financial perspective, those communities are probably doing much better than you would expect them to.”
Many of those high earners make their money through entrepreneurship rather than professional success in the white-collar world. Many nursing home chains — an industry valued at an estimated $171 billion and where growth is expected — have Orthodox owners. Amazon has also created new opportunities for Orthodox businessmen. Orthodox landlords, meanwhile, have benefited from skyrocketing real estate prices in places like Williamsburg, Brooklyn.
A page from a 16th-century first-edition Shulchan Aruch, a book of Jewish law, which fetched $620,000 at a Genazym auction. (Courtesy of Genazym).
Recent reporting in The New York Times about the Hasidic education system has provided a window into another stream of revenue for private businesses in the community. Entrepreneurs in the community have responded to the increased availability of government funding for special education in New York in recent years by establishing companies to service Hasidic schools, with the government footing the bill. In one example highlighted by the Times, a married Hasidic couple opened such a business in 2014 when they were 21 and 19 years old; in 2022, their company received more than $38 million in government funding.
The owners of another set of companies providing services to Hasidic schools appear to have used their windfall to purchase rare books through Genazym. The owners were indicted in January for allegedly billing the government for more than $1 million in childcare services that they never provided and otherwise defrauding the government out of more than $2.8 million.
Prosecutors are seeking to have the alleged fraudsters forfeit seven books and other documents as listed in a federal indictment. They include manuscripts with a rabbinic signature and rare books of blessing and Jewish law, all of which match items listed on Genazym auctions, where they sold for a total of about $274,000.
Buying Jewish texts at auction can seem like a savvy investment for buyers seeking to safeguard or grow their wealth. Before Genazym launched, a typical Genazym buyer might have invested in U.S. Treasury bills or the stock market, according to Wachtel, the former Sotheby’s consultant.
“I think Genazym has been able to convince people that this is a good vehicle for establishing and growing wealth,” he said. “That also dovetails with your ability to, let’s face it, show off. Somebody comes to your house, you can show them a first-edition Shulchan Aruch. But you’re not going to say, hey, come look at my T-bills.”
The auction house’s tactics appear tailor-made for this growing market. Its motto is “Own your heritage,” and it’s printed on the catalogs the company distributes through popular Orthodox magazines like Ami or Mishpacha or podcasts, places where people with no prior interest in books might encounter the hype. The catalogs also appear in synagogues in heavily Hasidic areas like Brooklyn or Lakewood, but without the prices printed on them so as not to violate a Jewish prohibition against discussing financial matters on Shabbat.
The descriptions in the catalogs emphasize any links that exist between the items for sale and notable rabbis from history, especially figures who established rabbinic dynasties that continue to exist today and who are revered by yeshiva-educated Orthodox Jews. The link might be a signature of a rabbi in a ledger from an old fundraising tour that took place 200 years ago. Or it might be that an important rabbi owned the book in question or even prayed out of it. Like a pair of pants of a prominent Israeli rabbi that drew widespread attention when they briefly went up for auction last month, these texts are seen by some as conferring holiness onto those who possess them. By virtue of their pedigree, these artifacts might even be seen as a segula, or Jewish protective charm.
In its promotional materials and live auctions, Genazym also uses more colloquial and hyperbolic language to describe its items than traditional auction houses, which tend to stick to the kind of terminology used by academic scholars.
“Genazym found a formula to make books and manuscripts really exciting for the layperson, especially in the Orthodox community,” said Yoel Finkelman, a former curator of the Judaica Collection at the National Library of Israel. “They are not using the vocabulary of experts, they’re using plain ordinary language, like ‘very old’ or ‘very rare.’ No one at Sotheby’s would ever refer even to a thousand-year-old book that way.”
Genazym’s unique approach extends to the delivery of items to buyers. A traditional buyer in the rare Jewish book market, like Michelle Margolis, Columbia University’s Jewish studies librarian, might only care that the book they bought is safely delivered. But with Genazym, the books come wrapped in a proper clamshell and velvet bag. “I rolled my eyes when my delivery arrived, but at the same time that’s a lot of investment,” Margolis said, adding that many other auction houses have been cutting costs, for example, by doing away with their customary printed catalogs.
Jacob Djmal, who lives in Brooklyn, has dabbled in Judaica collecting for many years, an interest he picked up from his grandfather. He remembers suddenly seeing Genazym’s advertising everywhere. “They started reaching out to you in every way possible, finding a demographic that wasn’t aware before. Every Genazym auction I have people texting me — ‘Did you hear about this? Did you hear about that?’ — as if something is happening that had never happened before.”
Sometimes, that is true. A breakout moment came during the December auction, when Genazym cleared $4.4 million in sales, about $2.6 million above total starting prices.
“If there was any doubt that Genazym were now the most commercially remarkable rare book auction house on Earth, the results of their latest Judaica auction this week put paid to that: essentially almost every lot sold for at least twice [the estimated amount],” a major British book collector living in France said on his anonymous Twitter account, which has around 110,000 followers, in December.
If there was any doubt that Genazym were now the most commercially remarkable rare book auction house on earth, the results of their latest Judaica auction this week put paid to that: essentially almost every lot sold for *at least* twice estimate…. 1/https://t.co/iAC4sQudIz pic.twitter.com/eeunjqWzAs
— Incunabula (@incunabula) December 13, 2022
It remains to be seen whether Genazym can challenge Sotheby’s Judaica division as the destination for sellers with the rarest and most valuable books. Last year, a medieval prayer book sold for $8.3 million at Sotheby’s and this year, the New York auction house is accepting bids for the oldest known copy of the Hebrew Bible, which is expected to fetch as much as $50 million.
But Djmal considers especially remarkable about Genazym is not just the high prices but also the way in which rare books have caught on among Orthodox youth as something cool. “My son and his friends in yeshiva are talking about these items,” Djmal said. “These books represent rabbis they have heard about from a young age.”
The team behind Genazym’s success is led by three brothers from the Stefansky family who live in Jerusalem and New York. Before starting an auction house they worked for many years as private dealers in the rare book market. Their names, Chaim, Moshe and Bezalel, rarely appear anywhere and they almost never grant interviews. Chaim Stefansky made an exception for the Jewish Telegraphic Agency and requested that this article not put him in the spotlight nor portray Genazym’s success as a product of his business acumen.
Stefansky said Genazym has tapped into a universal and deep-seated desire of people to strengthen their identities by connecting with the past. The Jewish community, he said, has been poorly served by an emphasis on historical and even current persecution.
“Always, we are victimized and we cry,” Stefansky said. “What we have in common maybe is that your grandmother and my grandmother were sharing the same bed in Auschwitz. Give me something positive of my past to be proud of. Your heritage has not only sorrow but also a happy, rich, and huge intellectual tradition. So Genazym comes and tells people about their heritage. It’s yours. It belongs to you.”
He said the same thing can be done with any ethnic or religious group.
“If you go to the Irish community and press the right buttons in terms of what you know that every Irish person is extremely proud of, I think you’ll be very successful,” Stefansky said.
He rejected the impression that Genazym’s buyers come primarily from the ranks of the nouveau riche in the Hasidic world.
“It’s coming from all sections,” Stefansky said. “People will say that there’s a lot of fresh money in the market. But we also have very good old money. We have institutions. And, also, the regular man. Mostly, the regular man, who never knew he could have access to any of this.”
One of the only customers who agreed to be identified and interviewed for this article is Rick Probstein, who says he’s spent more than $100,000 at the company’s auctions. He can’t remember when he started seeing Genazym catalogs but he had never collected Judaica before, which is perhaps surprising given that he’s an Orthodox Jew who’s been working in the collectibles business since he was a child trading baseball cards.
Today, at 53, Probstein is one of the largest sellers of sports collectibles in the world, operating through a dedicated account on eBay. “I run a humongous business — I am doing something like $160 million a year,” he said of his sales volume.
Probstein, who lives in Passaic, New Jersey, had long felt a pang of guilt about the lack of Jewish content in his collection. “I collect things but what do I have of my own heritage?” he recalled thinking to himself. “So when I started getting the catalogs, I said, ‘I gotta be a good Jew.’ I started bidding on things and I got really into it.”
Once Probstein got started, the Stefansky brothers began checking in on him, providing concierge service and cultivating him as a client.
“This is a boutique run by a Jewish family with a personal touch,” Probstein said “They call me on the phone, saying, ‘Rick, did you get the catalog? What did you think? Here are some items that you could really like.’”
Bidding on Genayzm items is not purely sentimental for Probstein. “I’m putting real money into it because I think that from an investment standpoint, it has a lot of upside,” he said.
Still, the items he buys tend to have personal significance.
“I am partial to items relating to the Chofetz Chaim,” Probstein said, referring to the rabbi and Jewish scholar Yisrael Meir Kagan, who died in 1933. Probstein’s oldest son is named Yisrael Meir in his honor. The Chofetz Chaim also appeals to Probstein because of his writings about lashon hara, the prohibition in Jewish law against speaking evil of people. “I think that speech is important and he’s sort of the embodiment of that,” Probstein said.
Genazym has sold six letters and a handwritten blessing signed or written by the Chofetz Chaim at prices ranging from about $16,000 to $68,000.
Ever since Probstein started collecting Judaica, these items have served as a draw for family and friends visiting his home.
“People in my community that come over for kiddush [refreshments after Shabbat service] know that I have this stuff and they always want to see it,” Probstein said. “Nobody ever looks at my sports memorabilia collection because it’s in my office but my Judaica stuff is in my house. They look at the letters and talk about the historical context. People love it.”
The revelation that so many Jews appear fascinated with their own history and want to engage with scholarly tradition comes at a time when many Jewish libraries have been struggling.
The library of the Jewish Theological Seminary in Manhattan, which has the most comprehensive and significant collection of Jewish books outside of Israel, has seen its footprint downsized amid budget cuts at the Conservative movement seminary. Also under financial pressure, American Jewish University was forced to sell its Bel Air campus in Los Angeles, which housed a library. Hebrew Union College, meanwhile, opted to end its Reform rabbinical training program in Cincinnati and even though the campus library has survived the cuts, financial uncertainty remains.
Genazym’s populist approach might hold lessons for Jewish institutions and university libraries with significant Judaica collections that hope to engage the public around books.
“The lesson is to lay off the snobbery a little bit,” said Finkelman, the former Judaica curator at the National Library of Israel, which is slated to reopen in a new and more accessible space later this year. “The goal of public institutions is to enable preservation but also to enable public access and public education. There are great stories in books and archives.”
Finkleman said he has encountered sneering reactions to the way Genazym promotes books, and they are similar to the response in the United States when the pop star Lizzo played a crystal flute that belonged to James Madison on stage at the Library of Congress.
“There are echoes of the same thing here,” he said. “Get out of the snobby ivory tower and realize you are preserving history for people.”
—
The post Inside the auction house driving the rare-book craze in the Orthodox world appeared first on Jewish Telegraphic Agency.
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Netanyahu returns to Washington — this time to shape a deal with Iran, not fight one
When President Donald Trump and Israeli Prime Minister Benjamin Netanyahu meet at the White House today – their 6th meeting in the U.S. in the last year – their discussion will focus on a shared commitment to confronting the Iranian nuclear threat, but the stakes are different for each of them.
For Trump, a nuclear agreement could cement his legacy as a peacemaker, perhaps even earn him a long-coveted Nobel Peace Prize. For Netanyahu, a deal could bolster his political standing back home in a difficult election year.
In 2015, when President Obama was on the verge of signing a nuclear deal with Iran, Netanyahu cast himself as the indispensable interpreter of the Iranian threat to Washington, as he has again. But back then, Netanyahu came to publicly oppose what he called “a very bad” Iran deal, pushing back against the U.S. president. Now, he is visiting the White House with the hope of shaping U.S. policy on Iran, not challenging the president.
Trump has described the first round of discussions with Iran as “very good,” even as U.S. aircraft carriers and other military assets build up in the region. He has insisted that Tehran is “wanting to make a deal very badly.” Israel, for its part, has made clear that any agreement must go beyond limits on uranium enrichment and also address Iran’s ballistic missile program and its network of regional proxies – Hamas, Hezbollah, the Houthis – that have been attacking Israel.
Netanyahu has said he plans to present the president with Israel’s approach to the nuclear talks led by Trump’s close advisers, son-in-law Jared Kushner and Mideast envoy Steve Witkoff.
Netanyahu is betting that intimacy equals influence. That being the leader who shows up in person — again and again — ensures Israel is not outflanked as decisions are made. Last June, that strategy appeared to pay off. Netanyahu launched a charm offensive aimed at drawing Trump into a more active role in dismantling Iran’s nuclear program. If talks fail, Trump could act again. “Either we will make a deal, or we will have to do something very tough like last time,” Trump told Axios.
But the frequency of these meetings also reflects some vulnerability. It showcases a prime minister who cannot afford distance and disagreement with the White House.
The domestic clock is ticking
The longest-serving Israeli leader is facing a real risk that Israel’s legislature, the Knesset, will dissolve in the coming weeks if his coalition fails to resolve the explosive issue of military conscription for Haredi yeshiva students. The Haredi parties have threatened to vote against the budget ahead of the March 31 deadline — a move that would trigger elections as early as June.
If Netanyahu emerges from the White House visit with rhetorical alignment or symbolic support, he could buy himself time and political oxygen.
These gestures matter for Israel, where the education minister, Yoav Kisch, has formally invited Trump to attend the Israel Prize ceremony on Independence Day in Jerusalem to receive the prestigious award for a “Unique Contribution to the Jewish People.” Israeli officials have also invited him to participate in the annual torch-lighting ceremony, one of the most emotionally charged moments on the Israeli civic calendar.
If Trump accepts the invitation and travels to Israel again, it would be a political gift of the highest order. For Netanyahu’s supporters, that imagery could energize turnout and blunt opposition momentum. For undecided voters, it reinforces a familiar argument: Whatever Netanyahu’s flaws at home, replacing him would risk destabilizing Israel’s most important relationship abroad and its closest ally in any confrontation with Iran.
But Trump’s current position on Iran may still cross Netanyahu’s red lines. And Trump has shown before that he is willing to act unilaterally, even without backing from allies.
Still, he is very popular in Israel, and that benefits Netanyahu. A new survey by the Jewish People Policy Institute showed that 73% of Israelis rate Trump as a better-than-average U.S. president for Israel’s interests and 54% of Jews in Israel view Trump as one of the best presidents in U.S. history.
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5 things to know ahead of the Trump-Netanyahu meeting
President Donald Trump and Israeli Prime Minister Benjamin Netanyahu are set to meet at the White House Wednesday in a highly anticipated discussion. The primary focus of the meeting is expected to be the ongoing negotiations between the United States and Iran, particularly regarding Tehran’s treatment of protesters and the possibility of a renewed agreement on Iran’s nuclear program.
But it also comes amid intensifying debates over U.S. military assistance to Israel, eroding bipartisan support for that aid, and recent controversial Israeli moves in the West Bank, all of which could shape the conversation.
How US military aid to Israel works
U.S. military aid to Israel has long been governed by a 2016 memorandum of understanding under which Washington pledged $38 billion in assistance over a decade — $33 billion in military grants and $5 billion for joint missile defense programs. Israel receives roughly $3.8 billion annually, including approximately $500 million earmarked for missile defense. The agreement is scheduled to be renegotiated in 2028.
Since the outbreak of the Gaza war on Oct. 7, 2023, Congress has authorized at least $16.3 billion in additional aid. The flow of funds is subject to congressional review and measures such as the Leahy Law, which bars assistance to foreign security forces implicated in gross human rights violations.
US aid to Israel no longer enjoys the bipartisan support it once did
Amid the Gaza war and the rise of a U.S. anti-war, pro-Palestinian movement, American public support for Israel has declined significantly across both major parties.
A 2025 Pew Research Center study found that only 24% of Americans under 30 view the Israeli government favorably, compared with roughly half of those over 60. Among Republicans, negative views of Israel increased from 27% in 2022 to 37%, while among Democrats the rise was steeper — from 53% to 69%. Nearly 4 in 10 adults under 30 believe the U.S. provides “too much” aid to Israel, compared with one-third of adults overall.
The debate over U.S. aid to Israel played a significant role in last week’s Democratic congressional primary in New Jersey. A super PAC associated with the pro-Israel lobbying group AIPAC spent more than $2 million on negative ads that helped fuel the defeat of former Rep. Tom Malinowski, who describes himself as pro-Israel but who drew AIPAC’s fire because he is opposed to unconditional aid.
Why Netanyahu wants to reduce U.S. military aid
In recent weeks, Netanyahu and other Israeli officials have publicly expressed a desire to reduce Israel’s dependence on U.S. military assistance. Netanyahu has said he hopes to “taper off” U.S. aid over the next decade and has indicated that he does not intend to seek a full renewal of the 2016 agreement.
This push is rooted in frustrations during the Gaza war, when several allies, including the Biden administration, temporarily halted or delayed certain arms transfers over concerns that specific munitions could be used in ways that might cause excessive harm to Palestinian civilians. Israeli officials argue that these restrictions constrained Israel’s ability to fight at critical moments.
Israeli leaders also see strategic and economic value in redirecting the billions of dollars currently spent on U.S. weapons toward Israel’s own defense industry. At the same time, declining support for U.S. aid to Israel among both “America First” Republicans and Democrats concerned about Gaza casualties has made the Israeli government increasingly wary of relying on Washington for its long-term defense needs.
On Jan. 28, Netanyahu claimed that what he called an arms “embargo” under former President Joe Biden cost Israeli soldiers their lives — a statement former U.S. officials quickly condemned.
“Netanyahu is both not telling the truth and ungrateful to a president that literally saved Israel at its most vulnerable moment,” said Amos Hochstein, a former U.S. diplomat under Biden. Brett McGurk, who served in senior national security roles under presidents George W. Bush, Barack Obama and Trump, as well as Biden, said the claim was “categorically false.” Former U.S. Ambassador to Israel Tom Nides added: “He is wrong. Biden’s support for Israel has been rock solid, and he provided it at enormous political cost.”
For its part, the Trump administration published its 2026 National Defense Strategy at the end of January, which states, “Israel is a model ally, and we have an opportunity now to further empower it to defend itself and promote our shared interests.”
The meeting’s focus: Iran
Discussions regarding Iran are expected to dominate the meeting. Iran and Israel have long been adversaries, with Tehran openly committed to Israel’s destruction. The meeting comes ahead of months of increased tension between the two nations. During the 12-Day War in June 2025, Israel struck key Iranian military assets, and the U.S., buoyed by prior Israeli military successes, attacked major Iranian nuclear facilities. The present condition of Iran’s nuclear and ballistic missile programs after the strikes is unclear, and Israel remains determined to eliminate the security threat posed by Iran.
Following the outbreak of anti-regime protests in Iran in mid-January, Trump encouraged demonstrators in a Jan. 13 Truth Social post, writing: “Iranian Patriots, KEEP PROTESTING—TAKE OVER YOUR INSTITUTIONS!!! … HELP IS ON ITS WAY.”
Shortly after the post, Netanyahu reportedly urged Trump not to strike Iran, citing fears of a major Iranian retaliation against Israel — an outcome Iranian officials have explicitly threatened. While Trump has repeatedly warned Iran of potential military action over Iran’s treatment of protesters, and moved a fleet of aircraft carrier strike groups to the Middle East, he has emphasized his preference for reaching a diplomatic solution with Iran, particularly focused on the country’s nuclear program.
The Trump administration met with Iranian officials in Oman over the weekend in the hopes that a deal might be struck. With talks expected to continue next week, Netanyahu is now seeking to broaden the scope of any potential agreement between the U.S. and Iran. According to a statement from his office, Netanyahu hopes the Trump administration will push for provisions addressing Iran’s ballistic missile program and Iran’s support for regional militant groups, including Hamas, Hezbollah, and the Houthis, as well as ensuring Iran cannot have a nuclear weapon.
On the sidelines, Israel makes controversial moves in the West Bank
Recent Israeli decisions regarding the West Bank may also surface during the meeting, following announcements on Sunday by Israeli Finance Minister Bezalel Smotrich and Defense Minister Israel Katz of new measures expanding Israeli control over territory in the West Bank presently controlled by the Palestinian Authority. The steps will make it easier for Jewish Israelis to purchase land in the West Bank and could allow Israeli police to demolish homes in areas under PA jurisdiction — moves that would violate the Oslo Accords.
The recent Israeli decisions run counter to explicit Trump administration requests that Israel avoid controversial actions in the West Bank, particularly as Arab states have warned that steps toward annexation could jeopardize their willingness to help manage postwar Gaza or normalize relations with Israel.
Trump told Axios on Tuesday, “We have enough things to think about now. We don’t need to be dealing with the West Bank.” U.S. officials also reiterated Trump’s opposition to Israeli annexation of the territory, stating, “A stable West Bank keeps Israel secure and is in line with this administration’s goal to achieve peace in the region.”
With a potential deal with Iran on the table, U.S. military aid to Israel under growing scrutiny, and Israeli actions in the West Bank complicating regional diplomacy, Wednesday’s meeting comes at a unique moment for the U.S.-Israel relationship. But as past meetings between Trump and Netanyahu have shown, there is a very real chance the meeting could veer off script.
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Florida’s anti-Israel GOP candidate James Fishback is railing against ‘goyslop.’ What is he talking about?
(JTA) — At a campus campaign stop last week, Florida GOP gubernatorial candidate James Fishback dropped some unusual verbiage while inveighing against junk food in school cafeterias.
“I’m not saying that the test scores are the result of the Pop-Tarts,” Fishback told a crowd at the University of Central Florida, in remarks boosting locally grown produce over convenience foods. “But if you wanted kids to fail, if you wanted to set our kids up for failure, you would feed them the absolute goyslop in our cafeterias.”
Goyslop?! What was Fishback talking about?
The term has skyrocketed in use in recent months among the very online far right, the ecosystem that gave rise to the candidacy of the 31-year-old investment banker and political outsider. It’s a portmanteau of “goy,” the Yiddish word meaning non-Jew that white nationalist groups have increasingly repurposed into an antisemitic badge of honor, and “slop” — a popular way to refer to low-quality content, especially digital content.
The term is making the rounds among the largest white nationalist and antisemitic influencers. Clavicular, a popular manosphere influencer recently seen dancing and singing to Ye’s “Heil Hitler” at a Miami nightclub, appeared on a recent livestream with white nationalist Nick Fuentes to lament how “the entire grocery store is filled with goyslop.”
One popular X account known for spewing antisemitism recently defined the term “goyslop” as “fast food”; it has also been used by accounts to describe everything from the Super Bowl to the Epstein files.
It’s the sort of trolling language that Fishback has used frequently since entering the race last year. He has repeatedly praised followers of Fuentes and indicated familiarity with the antisemitic podcaster Myron Gaines. He has called U.S. Rep. Byron Donalds, his opponent and the leading candidate in the GOP primary, a “slave to donors.” (Donalds is Black.)
Fishback has also embraced anti-Israel talking points. He opposed Florida’s adoption of the International Holocaust Remembrance Alliance’s working definition of antisemitism because — as he recently claimed to Tucker Carlson — it would make it “against the law to criticize Israel.” He has said he would “divest every penny from Israel on day one,” setting up an ideological battle in a state with a substantial Jewish population where lawmakers are on the verge of forcing the term “West Bank” to be replaced in educational materials with “Judea and Samaria.”
During the same UCF campaign event in which he uttered “goyslop,” Fishback also inveighed against politicians who “visit another country” and wind up “kissing a stupid wall,” a clear reference to Israel’s Western Wall.
Fishback’s goyslop comments came as he was responding to a question about whether he planned to remove fluoride from the state’s tap water system and replace it with creatine — the amino-acid compound beloved among health influencers for purportedly boosting athletic performance.
Fishback later winkingly professed ignorance about the word.
“I used a term recently this week that I got a lot of flak for, about referring to the food in our public cafeterias,” he told a crowd while eating a fried Oreo at the Florida State Fair. “I don’t know what that term was.”
But Jews in Florida knew. “Just last night, at a local event, he mocked efforts to bring quality education to Florida schools, using the slang ‘GOYSLOP’ in a context clearly meant to belittle,” Joseph Feldman, an Orthodox Jewish Miami resident, wrote about Fishback in the Hasidic publication VINNews. “These remarks are not accidental gaffes; they are calculated, designed to play on prejudice for political gain.”
Searches for “goyslop” have spiked over the last three months after being essentially dormant prior to that, according to Google Trends.
“Consume less goyslop, piggy,” the right-wing influencer Ian Miles Cheong posted on X last month, mocking heavy-set anti-ICE protester in Minneapolis. Cheong frequently engages on the platform with the site’s owner and multi-billionaire Elon Musk, and his account commands a following of 1.2 million on its own.
The term and a variant, “zogchow,” originated on message boards like 4Chan as early as 2019, and user-submitted definitions of the term appear on Urban Dictionary date back to 2021. In its original usage, “goyslop” refers to corporate fast food or other low-quality food, including school lunches, which antisemites believe is promoted by Jews to keep “goyim” unhealthy and dissatisfied. (“ZOG,” short for “Zionist-occupied government,” is an acronym that emerged in white supremacist circles in the 1970s and is now widely used in antisemitic rhetoric.)
Some who have employed the term “goyslop,” including leftists who have absorbed and adapted far-right talking points on Israel and Zionism, may not understand its origins. “Ever since I saw someone say they thought the goy part of goyslop was a combo of gay and soy, I’ve been wondering how many other people have no idea what the f–k they’re saying half the time,” the progressive author Ashley Reese tweeted last week.
But others are fully aware. The Anti-Defamation League’s online glossary of hate terms notes that antisemites have increasingly used “goy” in reference to antisemitic conspiracy theories.
For example, the phrase “The goyim know” — as in “shut it down, the goyim know!” — has circulated on antisemitic forums for years. It imagines the speaker as a Jew whose villainy has been exposed, and depicts Jews as “malevolent puppet-masters, manipulating the media, banks, and even entire governments to the benefit of themselves but to the detriment of other peoples,” according to the ADL.
“Slop,” meanwhile, is online slang that has caught on with the mainstream in a big way, most notably as a reference to junky or untrustworthy content generated by artificial intelligence. The dictionary publisher Miriam-Webster declared “slop” its 2025 Word of the Year, defining it as “digital content of low quality that is produced usually in quantity by means of artificial intelligence.”
From AI, “slop” has spread to the real world as a catchall term for degrading quality control in all manner of institutions. The New York Times this week, in a trend piece about one-bowl, no-fuss meals called “boy kibble,” referred to the meal as “slop.” A conspiratorial fixation on “slop” foods also dovetails with the popularity of Health and Human Services Secretary Robert F. Kennedy Jr.’s Make America Healthy Again movement and various influencer podcasts.
Fishback’s inversion of Jewish terminology didn’t end with “goyslop.” At the UCF event, following a round of laughter and applause from the gathered crowd after he employed the word, the candidate added, “And that is on gentile, OK?”
That term — a seeming riff on “on fleek” — is even harder to parse. Most X users who noted the phrase seemed to be encountering it for the first time, and there is no online record of it being circulated by other figures or on other platforms.
Fishback is polling in the low single digits in the GOP primary, according to most current pollsters. The heavily favored, and Trump-endorsed, candidate is Donalds (whom Fishback, borrowing an insult once leveled by the left at Hakeem Jeffries, has also dubbed “AIPAC Shakur”). The state’s lieutenant governor and former House speaker are also in the race, with Casey DeSantis, Florida’s current First Lady, also reportedly mulling a run.
If Fishback’s meme-heavy campaign gains traction outside of the antisemitic fringe, he may prove a new political axiom: Slop sells.
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