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Inside the auction house driving the rare-book craze in the Orthodox world
(JTA) – Israel Mizrahi joined dozens of fellow connoisseurs of rare Jewish books last December to watch the livestream of Genazym, the hottest auction house in the market. A bookdealer by trade, Mizrahi was also on the phone being paid to advise a wealthy client who had signed up to make bids.
But as the auction proceeded, Mizrahi’s advice had little use. His trigger-happy client didn’t seem to care about established valuations: He ended up paying about $50,000 for a book estimated at half that price. “He just pressed the button and kept on bidding until the bidding was over,” Mizrahi said. “There was no convincing him out of it. He spent nearly $600,000 that day and there was no sense to it.”
Behavior that confounds veterans of the rare Jewish book market has become routine at auctions organized by Genazym.
Mizrahi recalled the sale in 2021 of a Passover Haggadah printed in the 1920s in Vienna. With attractive illustrations of a prominent 19th-century rabbi named Moses Sofer and his family, the book makes for a nice addition to a collection. It also happens to be very common.
“I sell copies for $100, and I have probably sold 150 copies in my life,” said Mizrahi, whose shop in Brooklyn is a mecca for Jewish book lovers. “It sold for about $5,500 at Genazym’s auction. I currently have it on sale still for $100.”
At the highest end of sale prices, a 16th-century first-edition Shulchan Aruch, a book of Jewish law, commanded $620,000 at a Genazym auction last September, while a copy of Noam Elimelech, a classic rabbinic treatise, printed in 1788, fetched $1.4 million four months later — in both cases at least doubling or tripling what experts thought the items were worth based on past sales of the same texts.
“Genazym has come on like a freight train into the world of Jewish auctions. Some of the prices realized are far beyond what this market has seen before,” said David Wachtel, the former Judaica consultant for Sotheby’s auction house.
Since Genazym’s first auction in 2017, it has sold some 1,900 books, manuscripts and other collectible documents for about $26 million plus commission, roughly $12 million above total starting prices, according to an analysis by the Jewish Telegraphic Agency of auction records on Genazym’s website. Genazym has increasingly outperformed the longest-standing Judaica auction firms in New York and Jerusalem.
A page from an illustrated Passover haggadah printed in Vienna in the 1920s. (Courtesy of Genazym)
It’s hard to tell exactly what’s driving the boom because the identity of Genazym’s customers is confidential and few flaunt their collections widely. One of the auction house’s owners, in a rare public comment, ventured that Jewish buyers are craving a connection with their heritage. What’s clear is that at a time when traditional libraries are cutting back on buying Jewish texts, Genazym is tapping into an emerging luxury market among Orthodox Jews — and fueling the rise of religious texts as both a status symbol and investment vehicle in some communities.
“I know the sellers, the customers and everybody involved and there is a new wealthy class of Orthodox Jews that have a limited range of things they can splurge on,” Mizrahi said. “They don’t go to Vegas, they don’t do crazy vacations. They keep kosher. So this is a way that they can splurge and show off.”
Rabbi Pini Dunner, who collects rare Jewish books, said investing in Judaica is likely attractive for some in the Hasidic community, whose religious observance is stricter than that of congregants at his Modern Orthodox synagogue in the Los Angeles area.
“There are people I know here in Beverly Hills who’ve got car collections worth tens of millions of dollars,” Dunner said. “In the Hasidic world that has no currency, just as the wow factor of a Picasso has no currency. An original manuscript or first-edition of the Noam Elimelech has a real wow factor, particularly if you can tell people the book sold for more than a million dollars at a Genazym auction.”
The impression that the Hasidic world has grown wealthier over the last decade or two is widespread and based, at least in part, on the proliferation of luxury products and services tailored for the community in places like Lakewood, New Jersey, and Kiryas Joel, New York. Weddings have become increasingly expensive and elaborate, fine dining options are common, and high-end kosher wine and liquor are more readily available.
“It wasn’t that long ago that sit-down dining was looked down upon or not even available. Now there are a plethora of options,” said Chaim Saiman, a law professor at Villanova University who studies the intersection of commerce and Jewish law. “It’s no secret that $200 bottles of Scotch appear at kiddush clubs all the time. $50 used to be a big deal, then $100 was a big deal, now we are at $200.”
Where the new wealth is coming from is not totally clear. Limited survey and U.S. Census data suggests that Orthodox Jews feel crunched by costs associated with practicing religion and that there are large pockets of poverty among them, particularly in Hasidic communities, according to Mark Trencher, the founder of Nishma Research, a nonprofit dedicated to studying the Orthodox Jewish community. The prevalence of large families also means that generational wealth can be harder to accrue for Orthodox Jews.
But there have always been high earners whose philanthropy has buttressed their communities, Trencher noted. “There are a lot of people in that community that are very successful in their businesses and they have large amounts of wealth,” he said. “Those people generally are huge donors to charities. From a financial perspective, those communities are probably doing much better than you would expect them to.”
Many of those high earners make their money through entrepreneurship rather than professional success in the white-collar world. Many nursing home chains — an industry valued at an estimated $171 billion and where growth is expected — have Orthodox owners. Amazon has also created new opportunities for Orthodox businessmen. Orthodox landlords, meanwhile, have benefited from skyrocketing real estate prices in places like Williamsburg, Brooklyn.
A page from a 16th-century first-edition Shulchan Aruch, a book of Jewish law, which fetched $620,000 at a Genazym auction. (Courtesy of Genazym).
Recent reporting in The New York Times about the Hasidic education system has provided a window into another stream of revenue for private businesses in the community. Entrepreneurs in the community have responded to the increased availability of government funding for special education in New York in recent years by establishing companies to service Hasidic schools, with the government footing the bill. In one example highlighted by the Times, a married Hasidic couple opened such a business in 2014 when they were 21 and 19 years old; in 2022, their company received more than $38 million in government funding.
The owners of another set of companies providing services to Hasidic schools appear to have used their windfall to purchase rare books through Genazym. The owners were indicted in January for allegedly billing the government for more than $1 million in childcare services that they never provided and otherwise defrauding the government out of more than $2.8 million.
Prosecutors are seeking to have the alleged fraudsters forfeit seven books and other documents as listed in a federal indictment. They include manuscripts with a rabbinic signature and rare books of blessing and Jewish law, all of which match items listed on Genazym auctions, where they sold for a total of about $274,000.
Buying Jewish texts at auction can seem like a savvy investment for buyers seeking to safeguard or grow their wealth. Before Genazym launched, a typical Genazym buyer might have invested in U.S. Treasury bills or the stock market, according to Wachtel, the former Sotheby’s consultant.
“I think Genazym has been able to convince people that this is a good vehicle for establishing and growing wealth,” he said. “That also dovetails with your ability to, let’s face it, show off. Somebody comes to your house, you can show them a first-edition Shulchan Aruch. But you’re not going to say, hey, come look at my T-bills.”
The auction house’s tactics appear tailor-made for this growing market. Its motto is “Own your heritage,” and it’s printed on the catalogs the company distributes through popular Orthodox magazines like Ami or Mishpacha or podcasts, places where people with no prior interest in books might encounter the hype. The catalogs also appear in synagogues in heavily Hasidic areas like Brooklyn or Lakewood, but without the prices printed on them so as not to violate a Jewish prohibition against discussing financial matters on Shabbat.
The descriptions in the catalogs emphasize any links that exist between the items for sale and notable rabbis from history, especially figures who established rabbinic dynasties that continue to exist today and who are revered by yeshiva-educated Orthodox Jews. The link might be a signature of a rabbi in a ledger from an old fundraising tour that took place 200 years ago. Or it might be that an important rabbi owned the book in question or even prayed out of it. Like a pair of pants of a prominent Israeli rabbi that drew widespread attention when they briefly went up for auction last month, these texts are seen by some as conferring holiness onto those who possess them. By virtue of their pedigree, these artifacts might even be seen as a segula, or Jewish protective charm.
In its promotional materials and live auctions, Genazym also uses more colloquial and hyperbolic language to describe its items than traditional auction houses, which tend to stick to the kind of terminology used by academic scholars.
“Genazym found a formula to make books and manuscripts really exciting for the layperson, especially in the Orthodox community,” said Yoel Finkelman, a former curator of the Judaica Collection at the National Library of Israel. “They are not using the vocabulary of experts, they’re using plain ordinary language, like ‘very old’ or ‘very rare.’ No one at Sotheby’s would ever refer even to a thousand-year-old book that way.”
Genazym’s unique approach extends to the delivery of items to buyers. A traditional buyer in the rare Jewish book market, like Michelle Margolis, Columbia University’s Jewish studies librarian, might only care that the book they bought is safely delivered. But with Genazym, the books come wrapped in a proper clamshell and velvet bag. “I rolled my eyes when my delivery arrived, but at the same time that’s a lot of investment,” Margolis said, adding that many other auction houses have been cutting costs, for example, by doing away with their customary printed catalogs.
Jacob Djmal, who lives in Brooklyn, has dabbled in Judaica collecting for many years, an interest he picked up from his grandfather. He remembers suddenly seeing Genazym’s advertising everywhere. “They started reaching out to you in every way possible, finding a demographic that wasn’t aware before. Every Genazym auction I have people texting me — ‘Did you hear about this? Did you hear about that?’ — as if something is happening that had never happened before.”
Sometimes, that is true. A breakout moment came during the December auction, when Genazym cleared $4.4 million in sales, about $2.6 million above total starting prices.
“If there was any doubt that Genazym were now the most commercially remarkable rare book auction house on Earth, the results of their latest Judaica auction this week put paid to that: essentially almost every lot sold for at least twice [the estimated amount],” a major British book collector living in France said on his anonymous Twitter account, which has around 110,000 followers, in December.
If there was any doubt that Genazym were now the most commercially remarkable rare book auction house on earth, the results of their latest Judaica auction this week put paid to that: essentially almost every lot sold for *at least* twice estimate…. 1/https://t.co/iAC4sQudIz pic.twitter.com/eeunjqWzAs
— Incunabula (@incunabula) December 13, 2022
It remains to be seen whether Genazym can challenge Sotheby’s Judaica division as the destination for sellers with the rarest and most valuable books. Last year, a medieval prayer book sold for $8.3 million at Sotheby’s and this year, the New York auction house is accepting bids for the oldest known copy of the Hebrew Bible, which is expected to fetch as much as $50 million.
But Djmal considers especially remarkable about Genazym is not just the high prices but also the way in which rare books have caught on among Orthodox youth as something cool. “My son and his friends in yeshiva are talking about these items,” Djmal said. “These books represent rabbis they have heard about from a young age.”
The team behind Genazym’s success is led by three brothers from the Stefansky family who live in Jerusalem and New York. Before starting an auction house they worked for many years as private dealers in the rare book market. Their names, Chaim, Moshe and Bezalel, rarely appear anywhere and they almost never grant interviews. Chaim Stefansky made an exception for the Jewish Telegraphic Agency and requested that this article not put him in the spotlight nor portray Genazym’s success as a product of his business acumen.
Stefansky said Genazym has tapped into a universal and deep-seated desire of people to strengthen their identities by connecting with the past. The Jewish community, he said, has been poorly served by an emphasis on historical and even current persecution.
“Always, we are victimized and we cry,” Stefansky said. “What we have in common maybe is that your grandmother and my grandmother were sharing the same bed in Auschwitz. Give me something positive of my past to be proud of. Your heritage has not only sorrow but also a happy, rich, and huge intellectual tradition. So Genazym comes and tells people about their heritage. It’s yours. It belongs to you.”
He said the same thing can be done with any ethnic or religious group.
“If you go to the Irish community and press the right buttons in terms of what you know that every Irish person is extremely proud of, I think you’ll be very successful,” Stefansky said.
He rejected the impression that Genazym’s buyers come primarily from the ranks of the nouveau riche in the Hasidic world.
“It’s coming from all sections,” Stefansky said. “People will say that there’s a lot of fresh money in the market. But we also have very good old money. We have institutions. And, also, the regular man. Mostly, the regular man, who never knew he could have access to any of this.”
One of the only customers who agreed to be identified and interviewed for this article is Rick Probstein, who says he’s spent more than $100,000 at the company’s auctions. He can’t remember when he started seeing Genazym catalogs but he had never collected Judaica before, which is perhaps surprising given that he’s an Orthodox Jew who’s been working in the collectibles business since he was a child trading baseball cards.
Today, at 53, Probstein is one of the largest sellers of sports collectibles in the world, operating through a dedicated account on eBay. “I run a humongous business — I am doing something like $160 million a year,” he said of his sales volume.
Probstein, who lives in Passaic, New Jersey, had long felt a pang of guilt about the lack of Jewish content in his collection. “I collect things but what do I have of my own heritage?” he recalled thinking to himself. “So when I started getting the catalogs, I said, ‘I gotta be a good Jew.’ I started bidding on things and I got really into it.”
Once Probstein got started, the Stefansky brothers began checking in on him, providing concierge service and cultivating him as a client.
“This is a boutique run by a Jewish family with a personal touch,” Probstein said “They call me on the phone, saying, ‘Rick, did you get the catalog? What did you think? Here are some items that you could really like.’”
Bidding on Genayzm items is not purely sentimental for Probstein. “I’m putting real money into it because I think that from an investment standpoint, it has a lot of upside,” he said.
Still, the items he buys tend to have personal significance.
“I am partial to items relating to the Chofetz Chaim,” Probstein said, referring to the rabbi and Jewish scholar Yisrael Meir Kagan, who died in 1933. Probstein’s oldest son is named Yisrael Meir in his honor. The Chofetz Chaim also appeals to Probstein because of his writings about lashon hara, the prohibition in Jewish law against speaking evil of people. “I think that speech is important and he’s sort of the embodiment of that,” Probstein said.
Genazym has sold six letters and a handwritten blessing signed or written by the Chofetz Chaim at prices ranging from about $16,000 to $68,000.
Ever since Probstein started collecting Judaica, these items have served as a draw for family and friends visiting his home.
“People in my community that come over for kiddush [refreshments after Shabbat service] know that I have this stuff and they always want to see it,” Probstein said. “Nobody ever looks at my sports memorabilia collection because it’s in my office but my Judaica stuff is in my house. They look at the letters and talk about the historical context. People love it.”
The revelation that so many Jews appear fascinated with their own history and want to engage with scholarly tradition comes at a time when many Jewish libraries have been struggling.
The library of the Jewish Theological Seminary in Manhattan, which has the most comprehensive and significant collection of Jewish books outside of Israel, has seen its footprint downsized amid budget cuts at the Conservative movement seminary. Also under financial pressure, American Jewish University was forced to sell its Bel Air campus in Los Angeles, which housed a library. Hebrew Union College, meanwhile, opted to end its Reform rabbinical training program in Cincinnati and even though the campus library has survived the cuts, financial uncertainty remains.
Genazym’s populist approach might hold lessons for Jewish institutions and university libraries with significant Judaica collections that hope to engage the public around books.
“The lesson is to lay off the snobbery a little bit,” said Finkelman, the former Judaica curator at the National Library of Israel, which is slated to reopen in a new and more accessible space later this year. “The goal of public institutions is to enable preservation but also to enable public access and public education. There are great stories in books and archives.”
Finkleman said he has encountered sneering reactions to the way Genazym promotes books, and they are similar to the response in the United States when the pop star Lizzo played a crystal flute that belonged to James Madison on stage at the Library of Congress.
“There are echoes of the same thing here,” he said. “Get out of the snobby ivory tower and realize you are preserving history for people.”
—
The post Inside the auction house driving the rare-book craze in the Orthodox world appeared first on Jewish Telegraphic Agency.
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Why is JD Vance talking about the Antichrist?
JD Vance said he might be bringing about the End Times, adding that he would not be “shocked if the Antichrist was walking among us.”
Vance was speaking on the Christian YouTube show The Bryce Crawford Podcast about his memoir, Communion, which covers his conversion to Catholicism from Protestantism.
Numerous Catholics online reacted to his statements with confusion and frustration, saying that the ideas about the apocalypse Vance voiced are not central parts of Catholicism. While Catholicism does discuss the idea of the Second Coming, a time in which Christians believe Jesus will return to Earth, the Catholic Church Catechism — the Vatican’s official statements and teachings about the fundamentals of the religion — says that “we are already at ‘the last hour’” ever since Jesus died; the Antichrist is mentioned only briefly as a “a pseudo-messianism by which man glorifies himself in place of God,” not as a specific person who will come to the world.
The Antichrist and Armageddon, however, take center stage in many Evangelical churches, where these concepts often drive other extremist ideas, such as labeling politicians the Antichrist — at one point during the Obama administration, a poll found that one in four Americans thought the president might be the Antichrist — as well as Christian Zionism, an attempt to get all Jews to return to Jerusalem to hasten the apocalypse, when many believe Jews will be sent to Hell.
As one snarky Catholic commenter put it, Vance’s apocalypse-heavy discussion of his Catholicism sounded like “three evangelicals in a trench coat.”
It also sounded a lot like Peter Thiel, the billionaire Palantir founder and Vance’s mentor, donor and former employer. Thiel has a famed obsession with the Antichrist; earlier this year, several Catholic institutions distanced themselves from a series of lectures Thiel gave in Rome on the topic. Vance cited Thiel as an influence on his conversion in an essay about why he chose Catholicism, despite the fact that Thiel is not Catholic.
Thiel’s thinking on the Antichrist is esoteric and rambling, but it borrows heavily from that of Carl Schmitt, a Nazi jurist who also wrote at length about the apocalypse. Schmitt, a lapsed Catholic, argued that a “satanic unification of the world” would be brought about by a globalist Antichrist, and supported Hitler because he believed that he would keep the world safely fragmented. Thiel’s own discussion of the Antichrist largely equates the figure with those fearful about climate change, AI and other ideas usually associated with progressive politics.
Vance, who grew up in an Evangelical Christian household in which his “Meemaw” read the bible daily and watched televangelist Billy Graham, has upset Catholics in the past, particularly when he implied that Pope Leo XIV’s theological interpretations were incorrect after the pope made a statement against the U.S. war with Iran.
“I think it’s very, very important for the pope to be careful when he talks about matters of theology,” Vance said at a Turning Point USA event in April, responding to Pope Leo’s comments. “You’ve got to make sure it’s anchored in the truth and that’s one of the things that I try to do and it’s certainly something I would expect from the clergy.”
In the Catholic Church, the pope’s word is infallible when it comes to official church teachings, and Vance’s boldness was offensive to many Catholics.
Vance’s version of Catholicism — one in which he pushes back against the head of the Church and brings in theological ideas foreign to most Catholics — is notable because it represents an increasingly visible ideological schism in the Church. On one side are Catholics committed to the Vatican, and who have been influenced by the liberalism of recent papal teachings. On the other is a growing movement of traditionalist Catholics, who are increasingly skeptical of the institution of the Church and its recent — and not so recent — theological changes, and are looking to other sources for inspiration.
Those changes have included Vatican II, a groundbreaking set of updates to Church teachings made in the 1960s that famously mandated increased tolerance and respect for other religions, particularly Judaism; the church repudiated antisemitism, Christian nationalism and coercive proselytizing. These were controversial moves, however, which led some Catholic movements to reject the document.
Voices suspicious of the Vatican’s more liberal ideas are getting bolder, and louder. The founder of the Society of Saint Pius X, Marcel Lefebvre, rejected Vatican II in large part based on its espousal of religious liberty; just this summer, the group was excommunicated after it ordained four bishops without the Vatican’s permission. In parallel, highly visible Catholic influencers are increasingly becoming the face of the Church for many young people, yet their theology is often only loosely based on the Vatican’s current teachings, and often reaches back to older, more antisemitic ideas the church has since disavowed.
Vance’s stated breaks with the Vatican and Catholic teaching are not overtly about religious tolerance or liberty. But they are a sign of the increasing acceptability of rejecting, or simply ignoring, the teachings of the Vatican and the pope — and, perhaps, of looking to other sources, like Thiel, for theology. The Catholic church is far from perfect, but the more acceptable it becomes to ignore the Vatican, the easier it becomes to declare almost anything — opposing progressive politics, endorsing Christian nationalism or spreading antisemitism — to be part of Catholicism, no matter what the pope says.
The post Why is JD Vance talking about the Antichrist? appeared first on The Forward.
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How I learned to stop worrying and love my Jewish curls
When I was a kid, my hair was a constant battle. By the time I was in elementary school, my hair went past my waist, and every time my parents decided it was time for a trim — which my dad performed — I resisted strenuously, and after just a few inches were removed, I often cried that it was too short. Every day, one of my parents fought through my hair’s snarls with an old, wooden-handled boar-bristle brush. At least every day until the handle snapped off mid-yank. Then we used a newer, but just-as-fine-bristled version.
But even after I started doing my own hair, and eventually cut it to a more reasonable length, the battle about presentability continued. My mom nagged me constantly, before every event, every dinner party and every time I left the house, to brush my hair. She carried around a purse-sized brush that folded up for her own mid-day hair-brushing needs, and for a while, I did the same. At some point in high school, I got a flat iron to better tame the frizz and messiness that I was constantly trying to brush out, and wound it into a tight, coiled bun while it was still soaking wet to let it dry ruthlessly contained. (This worked, but meant it took about 12 hours to dry.)
My mother treats her hair with the same frustration she had towards mine. She still regularly pulls out that purse brush and frowns at herself in a compact mirror as she pulls it through her hair. My entire life, she has complained that her hair is too big, too frizzy. She reminisced about her year clerking for a judge in Los Angeles, where there wasn’t so much humidity and her hair would finally stay flat.
I thought we both had straight hair that, frustratingly, never acted straight. Or, perhaps more accurately, I had internalized that it would be better if I had straight hair, so much better that the idea it might not be straight never even crossed my mind. This was the ‘90s and early 2000s, and there was an obvious ideal we were both striving for: the kind of straight, glossy hair in TV ads for shampoo. The hair of Jennifer Aniston in Friends. (I got “the Rachel” at one point. Unsurprisingly, it never looked quite right.)
But as I came to realize — in what, looking back, was an astonishingly slow process given the evidence at hand — my hair is not straight. It’s curly! Brushing it never tamed it or helped with frizz, because if you brush out curls, they simply grow larger and frizzier.
In retrospect, this shouldn’t have been so surprising. While there’s no one way to look Jewish and plenty of Jews don’t fit the stereotypes — I’m blonde! — curly hair is a common part of the profile, hence longstanding stereotypes about Jewfros and big, curly Jewish hair are there for a reason. Those negative stereotypes are part of why Jewish women have attempted for decades to fight their hair with keratin treatments or flat irons so that they could look more “American,” more professional, more groomed, more “normal.” Much in the same way that, for several generations, nose jobs have been de rigueur for many Jewish women.
Slowly, I started to realize that maybe my hair wasn’t actually straight, and would look better if I started trying to enhance my curls instead of working against them. I started getting compliments. In college, for her art major thesis project, one of my friends asked if she could draw my hair, sketching out each individual strand.
I wish that I’d figured my hair out earlier; it would have saved me some awkward phases and, more importantly, some resentment about why my hair never looked like it was “supposed” to. I don’t purport to have the same kind of hair trauma as Black girls, some of whom grew up getting burned by hot combs and chemical straightening treatments, or who have been forbidden from wearing their natural hair in schools or workplaces. Nevertheless, the underlying idea is the same: that curlier hair is not neutral. It’s messier or, as my mom put it when I called her to fact check this piece, “less polished.”
These ideas are nothing new; they’ve been passed down through the generations. My grandmother certainly always wanted to seem sophisticated, and she didn’t associate that aesthetic with Jewishness; though her mother spoke Yiddish, she exorcised it from her own vocabulary to such an extent that she used to joke that I knew more Yiddish than she did. She got rid of her Jewish nose, too, and got her hair professionally washed and blown out every week with such devotion that I have no idea what its natural state was. She passed the same ideas down to my mom, who still uses that flat iron I bought in high school.
Today, there’s a whole world of videos online of products and routines meant to deal with various types of curls. I get served videos about different types of curls I am pretty sure were invented in the last two years — “Irish curls” and “Appalachian curls” — and how to perfect the Curly Girl Method to define your exact pattern of waves or coils. Society seems to be more willing to embrace different hair textures (and, not unrelatedly, unique facial features like arched noses too).
These days, I find curly hair beautiful; if anything, I wish my curls were curlier. I use a curl serum. I scrunch my hair up to help my curls take shape instead of trying to stretch them down and flatten them. Now my hair is a mix of ringlets and waves, and my hair stylist always asks me if I want her to blow it out straight or style it curly and natural; I always choose the latter. I don’t even own a brush anymore — I just detangle my curls with my fingers.
Every time I see my mom, though, she still tells me to brush it.
The post How I learned to stop worrying and love my Jewish curls appeared first on The Forward.
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In upcoming Israeli election, Netanyahu is preparing to blame a loss on conspiracy
On the morning of Oct. 7, 2023, retired Maj. Gen. Yair Golan woke to sirens and reports of something terrible happening in southern Israel. At around 8 a.m., as the scale of the Hamas invasion was becoming clear, the former deputy chief of staff told his wife he had to go back to the army, found his old military gear, got dressed and left home. He first drove to the Home Front Command headquarters where he grasped the dimensions of the catastrophe, obtained a weapon, vest and helmet, and continued south in his private car.
Eventually Golan began receiving the locations of young people hiding from Hamas gunmen around the Nova music festival and drove into the fields looking for them. Oz Davidian, the farmer who became one of the civilian heroes of Oct. 7, encountered Golan in a tiny Toyota Yaris that could not cross a ravine. Davidian helped him across in his truck; Golan covered him with his rifle, and together they went looking for three young people hiding from terrorist fire. Golan would ultimately rescue six survivors in three trips.
His actions became one of the day’s extraordinary stories of individual initiative amid the collapse of the Israeli state: a 61-year-old retired general – who currently heads the Democrats, a liberal opposition party dedicated to peace with the Arabs – put on his uniform, climbed into a Toyota and went looking for kids who needed saving. Israeli Prime Minister Benjamin Netanyahu, on that dark Saturday, was not heard from until the evening.
Almost three years later, Sara Netanyahu has discovered something sinister in this story.
“When you’re a military man of such high rank,” the prime minister’s wife said in an interview Monday on the fiercely pro-Netanyahu Channel 14, “already early in the morning you were there, already dressed and ready at a very, very early hour when others didn’t know, such as the prime minister?”
She followed this with a sarcastic question: “Who is the prime minister anyway to know that a war is breaking out? Why let him know?”
Asked directly about the increasingly popular theory that there had been “treason” from within Israel on Oct. 7, she left the possibility hanging, saying she wanted a genuine commission of inquiry to establish what happened.
It is the prime minister, of course, who has blocked an inquiry commission. It’s also Netanyahu who in the months preceding the attack refused to meet with the heads of the military, the Mossad and the Shin Bet, who were desperate to warn him that the uproar created by his authoritarian reforms was projecting weakness and inviting attack. Netanyahu is the author of the theory that there is value in Hamas ruling Gaza, since it undermines the West-Bank-based Palestinian Authority. It was his far-right political allies who were planning provocations against Palestinians in the West Bank on Oct. 7, causing the military to divert massive resources there, leaving the Gaza border catastrophically under-guarded.
With the Oct. 27 election fast approaching, Sara Netanyahu’s interview has become the talk of Israeli politics. In the strange calculus of the Netanyahu machine, it hardly matters that the claims make no sense – since there is no dispute about Golan’s aim that day: to fight Hamas and not assist it. There is a bizarre value in the very incoherence – the more confusion, somehow, the better (even if the cost is undermining public faith in the security establishment, in a country facing existential security threats).
Golan threatened to sue Netanyahu for 2.5 million shekels (about $800,000) for defamation and demanded an apology. Netanyahu responded with a demand that Golan apologize to her and threatened a million-shekel countersuit. Opposition politician Avigdor Lieberman, the former defense minister, congratulated Golan for fighting back and described people who spread such conspiracy theories as “psychopaths.”
The uproar reflects a common understanding of the insinuation: Sara Netanyahu was invoking a conspiratorial universe that has been expanding on the Israeli right since the massacre. According to this conspiracy, Oct. 7 represented something more sinister than a catastrophic intelligence and military failure. In this universe, somebody inside Israel betrayed the country.
The theory comes in many variations. Senior officers knew what was coming. The Shin Bet knew. The generals deliberately kept Netanyahu in the dark. Leaders of the anti-government protest movement were somehow involved. Elements of a hostile “deep state” wanted Hamas to humiliate Netanyahu and bring down his government. The genuine mysteries, warnings and failures preceding the massacre supply endless material from which insinuations can be fashioned, transforming the most devastating security failure in Israeli history into a story of deliberate betrayal by Netanyahu’s domestic enemies.
The betrayal theory has steadily traveled from social media and fringe broadcasters toward the political mainstream. A Reichman University survey previously found that almost a third of Israelis believed to some degree that elements within Israel assisted Hamas in order to harm Netanyahu. Likud Knesset member Tally Gotliv has accused security officials, protest leaders and other political enemies of varieties of treachery, while the prime minister’s son Yair has repeatedly promoted suspicions about the security establishment’s conduct surrounding the attack.
From conspiracy to campaign
This week brought the conspiracy theory directly into the election campaign. Channel 12 political correspondent Daphna Liel reported, citing a Likud source, that an intentional campaign is underway to promote Oct. 7 conspiracy theories in order to distance Netanyahu from responsibility for the massacre “at all costs.”
Golan himself described the same pattern after Sara Netanyahu’s interview, arguing that the remarks represented a planned effort in which Netanyahu’s political opponents are branded as traitors and conspiracy theories supply the evidence.
This fits neatly into Netanyahu’s fixation with avoiding the blame for Oct. 7 – and it comes amid a wider context: The Netanyahu political machine has spent years cultivating distrust of the police, prosecutors, judges, journalists, civil servants and military commanders who come into conflict with the prime minister. The Oct. 7 betrayal narrative folds the greatest catastrophe in Israeli history into this already familiar worldview.
The episode fits an election campaign already distinguished by extraordinary personal ugliness. Netanyahu has circulated an AI-generated video depicting his principal challenger, former IDF chief Gadi Eisenkot, running toward a young man wearing a shirt bearing the words “Israeli unity,” only to run past him and embrace Mansour Abbas, leader of the Arab Ra’am party. The young man in the commercial bore sufficient resemblance to Eisenkot’s son Gal, who was killed fighting in Gaza in December 2023, provoking outrage over what many Israelis saw as an exploitation of Eisenkot’s bereavement. The underlying message of the video was that Eisenkot’s willingness – very much felicitous in a country whose population is one-fifth Arab – to cooperate politically with Arab Israelis amounted to treason.
The same campaign has returned repeatedly to the proposition that Netanyahu’s opponents depend upon hostile or alien forces. A Likud billboard displayed New York Mayor Zohran Mamdani alongside the leaders of Iran, Hezbollah and Turkey beneath the slogan: “They want Netanyahu to lose. Don’t let them win.”
Former Netanyahu allies from the right increasingly describe a political culture in which ordinary democratic rivalry has been replaced by a language of enemies, traitors and conspirators amid an obsession to cling to power.
Naftali Bennett, another former leader of the Israeli right, has warned that the “poison machine” surrounding Netanyahu has grown sufficiently toxic to create the possibility of physical violence against political opponents.
Lieberman’s furious response to the Golan affair comes from the same place. The strategy presents an obvious electoral paradox. Netanyahu enters this campaign needing precisely the voters this rhetoric is likely to repel. Polls have repeatedly given the parties opposed to him a substantial advantage, with most surveys forecasting the broader anti-Netanyahu bloc above 70 of the Knesset’s 120 seats – a landslide by Israeli standards.
The route back to 61 – the number of seats Netanyahu needs to stay in power – therefore runs through Israelis outside Netanyahu’s committed base, with voters who in many cases are security-minded, suspicious of the Palestinians, uncomfortable with the traditional left and deeply critical of the military and intelligence leadership for the failures of Oct. 7.
Netanyahu’s campaign increasingly appears designed to intensify the worldview of the committed rather than soften it for the persuadable. Persuadable voters can readily believe that generals failed catastrophically, that intelligence officials succumbed to groupthink, that the protest movement behaved irresponsibly or that Netanyahu’s opponents have pursued him obsessively. A claim that Yair Golan’s rescue missions indicate advance knowledge of the Hamas attack asks them to enter a considerably stranger universe.
Netanyahu has spent years turning political conflict into an existential contest in which his supporters defend their democratic choice against hostile “elites” and institutions. The betrayal theory takes this to its logical destination by placing the catastrophe of Oct. 7 itself inside the conspiracy.
Striking similarities
Here the comparison with Donald Trump goes considerably deeper than the familiar spectacle of a populist leader attacking judges, prosecutors or unfavorable election results. In both the United States and Israel, something profound has happened to the traditional conservative relationship with the state. Institutions once revered because they embodied national continuity — the military, intelligence services, law enforcement, the courts and the permanent civil service — increasingly become suspect whenever they demonstrate that their loyalty runs to the country and its laws rather than to the political leader who temporarily governs it.
For generations, the right in both countries occupied almost the opposite position. American conservatives wrapped themselves in the FBI, the armed forces and the authority of the state, while Israeli conservatives placed enormous cultural weight on the IDF and the security services as guardians of the Jewish state. The populist transformation has turned this on its head, producing a peculiar new mutation in which loyalty to the state becomes subordinate to loyalty to a leader who claims to embody the state.
Thus, a general who has devoted his life to Israel but challenges Netanyahu can become the target of a sinister conspiracy theory vehiculated by the prime minister’s wife on a propaganda channel.
The Oct. 7 conspiracy theories represent an especially extreme version of this logic. Israel’s military and intelligence establishment can be accused of having tolerated or even facilitated the greatest massacre in the country’s history because such a theory shifts responsibility away from Netanyahu and toward the institutions whose independence has become a political problem for him. Once such a proposition enters ordinary political discourse, distrust of judges, civil servants and election administrators requires a comparatively modest leap of imagination.
The connection to the coming election follows directly from this inversion. A public taught that generals and intelligence chiefs were capable of concealing an impending invasion from the prime minister has already been asked to believe in a conspiracy vastly more elaborate than anything required to manipulate an election.
A public taught that judges, prosecutors, police, journalists, civil servants and opposition politicians have joined a campaign to overthrow its chosen leader has been supplied with an explanation for almost any future defeat. Victory can be presented as the triumph of the people over the establishment; defeat can be interpreted as further evidence of the establishment’s power.
Israel already entered this campaign amid extraordinary anxiety about the integrity of the coming election. Earlier this summer, former Prime Minister Ehud Barak publicly warned that Netanyahu might attempt to sabotage it. Supreme Court Justice Noam Solberg, chairman of the Central Elections Committee, has discussed the narrow legal circumstances under which a genuine national emergency could justify postponing a vote. Golan has warned about attempts to alter election rules and announced plans for extensive monitoring of the vote. Scenarios that would have sounded fantastical during most of Israel’s history have entered ordinary political discussion as Netanyahu approaches an election that threatens to end his extraordinarily long political career.
Oct. 7 vs. Oct. 27
Trump’s experience shows how this political logic can operate when an election finally produces the wrong answer. His campaign against the legitimacy of American elections began years before Jan. 6, 2021, through the repeated proposition that an election system capable of producing his defeat must itself be fraudulent. By the time the 2020 election arrived, millions of supporters already possessed an explanation for a Trump loss. The epistemological groundwork had been laid. Victory demonstrated the people’s will, while defeat demonstrated the conspiracy.
Netanyahu operates in a different political system and national culture, but his increasingly conspiratorial campaign is constructing a comparable political logic in Israel. The institutions capable of declaring that he has lost overlap increasingly with the institutions his supporters are being taught to distrust. The judges belong to the hostile legal establishment; the civil servants belong to the bureaucracy; the media cannot be believed; the security establishment might have betrayed the country on Oct. 7; political opponents may themselves have participated in the conspiracy. A movement immersed in this worldview enters Election Day with an explanation already available should the voters remove its leader.
The transformation of Yair Golan’s Oct. 7 story captures where these politics lead. On the worst morning in Israel’s history, thousands of citizens waited desperately for a state that had disappeared. Reservists, retired officers, farmers, police officers and ordinary people rushed south to fill the vacuum. Golan put on his uniform, found a weapon, climbed into his little Toyota and drove toward the massacre, eventually helping rescue young Israelis hiding from Hamas gunmen in the fields.
Three years later, the prime minister’s wife points to the speed with which he responded as grounds for suspicion, turning evidence of initiative into an insinuation of foreknowledge. The same political method turns military failure into treason, institutional independence into disloyalty and political opposition into subversion. Carried through an election campaign, the logic has one further destination: electoral defeat itself can become another suspicious event requiring explanation.
Much of the Israeli center recoiled from Sara Netanyahu’s interview because the innuendo seemed grotesque. The larger danger lies in the political culture being constructed around precisely such innuendo, one in which patriotism is measured by loyalty to a leader and every person or institution standing between Benjamin Netanyahu and continued power can be cast as part of the plot.
In this sense, Oct. 27 is emerging as a perhaps ever more fateful date than Oct. 7. If the Netanyahu machine is not decisively routed, it is not at all clear that the country can recover as a democracy where the discourse is sane.
The post In upcoming Israeli election, Netanyahu is preparing to blame a loss on conspiracy appeared first on The Forward.

