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Inside the auction house driving the rare-book craze in the Orthodox world
(JTA) – Israel Mizrahi joined dozens of fellow connoisseurs of rare Jewish books last December to watch the livestream of Genazym, the hottest auction house in the market. A bookdealer by trade, Mizrahi was also on the phone being paid to advise a wealthy client who had signed up to make bids.
But as the auction proceeded, Mizrahi’s advice had little use. His trigger-happy client didn’t seem to care about established valuations: He ended up paying about $50,000 for a book estimated at half that price. “He just pressed the button and kept on bidding until the bidding was over,” Mizrahi said. “There was no convincing him out of it. He spent nearly $600,000 that day and there was no sense to it.”
Behavior that confounds veterans of the rare Jewish book market has become routine at auctions organized by Genazym.
Mizrahi recalled the sale in 2021 of a Passover Haggadah printed in the 1920s in Vienna. With attractive illustrations of a prominent 19th-century rabbi named Moses Sofer and his family, the book makes for a nice addition to a collection. It also happens to be very common.
“I sell copies for $100, and I have probably sold 150 copies in my life,” said Mizrahi, whose shop in Brooklyn is a mecca for Jewish book lovers. “It sold for about $5,500 at Genazym’s auction. I currently have it on sale still for $100.”
At the highest end of sale prices, a 16th-century first-edition Shulchan Aruch, a book of Jewish law, commanded $620,000 at a Genazym auction last September, while a copy of Noam Elimelech, a classic rabbinic treatise, printed in 1788, fetched $1.4 million four months later — in both cases at least doubling or tripling what experts thought the items were worth based on past sales of the same texts.
“Genazym has come on like a freight train into the world of Jewish auctions. Some of the prices realized are far beyond what this market has seen before,” said David Wachtel, the former Judaica consultant for Sotheby’s auction house.
Since Genazym’s first auction in 2017, it has sold some 1,900 books, manuscripts and other collectible documents for about $26 million plus commission, roughly $12 million above total starting prices, according to an analysis by the Jewish Telegraphic Agency of auction records on Genazym’s website. Genazym has increasingly outperformed the longest-standing Judaica auction firms in New York and Jerusalem.
A page from an illustrated Passover haggadah printed in Vienna in the 1920s. (Courtesy of Genazym)
It’s hard to tell exactly what’s driving the boom because the identity of Genazym’s customers is confidential and few flaunt their collections widely. One of the auction house’s owners, in a rare public comment, ventured that Jewish buyers are craving a connection with their heritage. What’s clear is that at a time when traditional libraries are cutting back on buying Jewish texts, Genazym is tapping into an emerging luxury market among Orthodox Jews — and fueling the rise of religious texts as both a status symbol and investment vehicle in some communities.
“I know the sellers, the customers and everybody involved and there is a new wealthy class of Orthodox Jews that have a limited range of things they can splurge on,” Mizrahi said. “They don’t go to Vegas, they don’t do crazy vacations. They keep kosher. So this is a way that they can splurge and show off.”
Rabbi Pini Dunner, who collects rare Jewish books, said investing in Judaica is likely attractive for some in the Hasidic community, whose religious observance is stricter than that of congregants at his Modern Orthodox synagogue in the Los Angeles area.
“There are people I know here in Beverly Hills who’ve got car collections worth tens of millions of dollars,” Dunner said. “In the Hasidic world that has no currency, just as the wow factor of a Picasso has no currency. An original manuscript or first-edition of the Noam Elimelech has a real wow factor, particularly if you can tell people the book sold for more than a million dollars at a Genazym auction.”
The impression that the Hasidic world has grown wealthier over the last decade or two is widespread and based, at least in part, on the proliferation of luxury products and services tailored for the community in places like Lakewood, New Jersey, and Kiryas Joel, New York. Weddings have become increasingly expensive and elaborate, fine dining options are common, and high-end kosher wine and liquor are more readily available.
“It wasn’t that long ago that sit-down dining was looked down upon or not even available. Now there are a plethora of options,” said Chaim Saiman, a law professor at Villanova University who studies the intersection of commerce and Jewish law. “It’s no secret that $200 bottles of Scotch appear at kiddush clubs all the time. $50 used to be a big deal, then $100 was a big deal, now we are at $200.”
Where the new wealth is coming from is not totally clear. Limited survey and U.S. Census data suggests that Orthodox Jews feel crunched by costs associated with practicing religion and that there are large pockets of poverty among them, particularly in Hasidic communities, according to Mark Trencher, the founder of Nishma Research, a nonprofit dedicated to studying the Orthodox Jewish community. The prevalence of large families also means that generational wealth can be harder to accrue for Orthodox Jews.
But there have always been high earners whose philanthropy has buttressed their communities, Trencher noted. “There are a lot of people in that community that are very successful in their businesses and they have large amounts of wealth,” he said. “Those people generally are huge donors to charities. From a financial perspective, those communities are probably doing much better than you would expect them to.”
Many of those high earners make their money through entrepreneurship rather than professional success in the white-collar world. Many nursing home chains — an industry valued at an estimated $171 billion and where growth is expected — have Orthodox owners. Amazon has also created new opportunities for Orthodox businessmen. Orthodox landlords, meanwhile, have benefited from skyrocketing real estate prices in places like Williamsburg, Brooklyn.
A page from a 16th-century first-edition Shulchan Aruch, a book of Jewish law, which fetched $620,000 at a Genazym auction. (Courtesy of Genazym).
Recent reporting in The New York Times about the Hasidic education system has provided a window into another stream of revenue for private businesses in the community. Entrepreneurs in the community have responded to the increased availability of government funding for special education in New York in recent years by establishing companies to service Hasidic schools, with the government footing the bill. In one example highlighted by the Times, a married Hasidic couple opened such a business in 2014 when they were 21 and 19 years old; in 2022, their company received more than $38 million in government funding.
The owners of another set of companies providing services to Hasidic schools appear to have used their windfall to purchase rare books through Genazym. The owners were indicted in January for allegedly billing the government for more than $1 million in childcare services that they never provided and otherwise defrauding the government out of more than $2.8 million.
Prosecutors are seeking to have the alleged fraudsters forfeit seven books and other documents as listed in a federal indictment. They include manuscripts with a rabbinic signature and rare books of blessing and Jewish law, all of which match items listed on Genazym auctions, where they sold for a total of about $274,000.
Buying Jewish texts at auction can seem like a savvy investment for buyers seeking to safeguard or grow their wealth. Before Genazym launched, a typical Genazym buyer might have invested in U.S. Treasury bills or the stock market, according to Wachtel, the former Sotheby’s consultant.
“I think Genazym has been able to convince people that this is a good vehicle for establishing and growing wealth,” he said. “That also dovetails with your ability to, let’s face it, show off. Somebody comes to your house, you can show them a first-edition Shulchan Aruch. But you’re not going to say, hey, come look at my T-bills.”
The auction house’s tactics appear tailor-made for this growing market. Its motto is “Own your heritage,” and it’s printed on the catalogs the company distributes through popular Orthodox magazines like Ami or Mishpacha or podcasts, places where people with no prior interest in books might encounter the hype. The catalogs also appear in synagogues in heavily Hasidic areas like Brooklyn or Lakewood, but without the prices printed on them so as not to violate a Jewish prohibition against discussing financial matters on Shabbat.
The descriptions in the catalogs emphasize any links that exist between the items for sale and notable rabbis from history, especially figures who established rabbinic dynasties that continue to exist today and who are revered by yeshiva-educated Orthodox Jews. The link might be a signature of a rabbi in a ledger from an old fundraising tour that took place 200 years ago. Or it might be that an important rabbi owned the book in question or even prayed out of it. Like a pair of pants of a prominent Israeli rabbi that drew widespread attention when they briefly went up for auction last month, these texts are seen by some as conferring holiness onto those who possess them. By virtue of their pedigree, these artifacts might even be seen as a segula, or Jewish protective charm.
In its promotional materials and live auctions, Genazym also uses more colloquial and hyperbolic language to describe its items than traditional auction houses, which tend to stick to the kind of terminology used by academic scholars.
“Genazym found a formula to make books and manuscripts really exciting for the layperson, especially in the Orthodox community,” said Yoel Finkelman, a former curator of the Judaica Collection at the National Library of Israel. “They are not using the vocabulary of experts, they’re using plain ordinary language, like ‘very old’ or ‘very rare.’ No one at Sotheby’s would ever refer even to a thousand-year-old book that way.”
Genazym’s unique approach extends to the delivery of items to buyers. A traditional buyer in the rare Jewish book market, like Michelle Margolis, Columbia University’s Jewish studies librarian, might only care that the book they bought is safely delivered. But with Genazym, the books come wrapped in a proper clamshell and velvet bag. “I rolled my eyes when my delivery arrived, but at the same time that’s a lot of investment,” Margolis said, adding that many other auction houses have been cutting costs, for example, by doing away with their customary printed catalogs.
Jacob Djmal, who lives in Brooklyn, has dabbled in Judaica collecting for many years, an interest he picked up from his grandfather. He remembers suddenly seeing Genazym’s advertising everywhere. “They started reaching out to you in every way possible, finding a demographic that wasn’t aware before. Every Genazym auction I have people texting me — ‘Did you hear about this? Did you hear about that?’ — as if something is happening that had never happened before.”
Sometimes, that is true. A breakout moment came during the December auction, when Genazym cleared $4.4 million in sales, about $2.6 million above total starting prices.
“If there was any doubt that Genazym were now the most commercially remarkable rare book auction house on Earth, the results of their latest Judaica auction this week put paid to that: essentially almost every lot sold for at least twice [the estimated amount],” a major British book collector living in France said on his anonymous Twitter account, which has around 110,000 followers, in December.
If there was any doubt that Genazym were now the most commercially remarkable rare book auction house on earth, the results of their latest Judaica auction this week put paid to that: essentially almost every lot sold for *at least* twice estimate…. 1/https://t.co/iAC4sQudIz pic.twitter.com/eeunjqWzAs
— Incunabula (@incunabula) December 13, 2022
It remains to be seen whether Genazym can challenge Sotheby’s Judaica division as the destination for sellers with the rarest and most valuable books. Last year, a medieval prayer book sold for $8.3 million at Sotheby’s and this year, the New York auction house is accepting bids for the oldest known copy of the Hebrew Bible, which is expected to fetch as much as $50 million.
But Djmal considers especially remarkable about Genazym is not just the high prices but also the way in which rare books have caught on among Orthodox youth as something cool. “My son and his friends in yeshiva are talking about these items,” Djmal said. “These books represent rabbis they have heard about from a young age.”
The team behind Genazym’s success is led by three brothers from the Stefansky family who live in Jerusalem and New York. Before starting an auction house they worked for many years as private dealers in the rare book market. Their names, Chaim, Moshe and Bezalel, rarely appear anywhere and they almost never grant interviews. Chaim Stefansky made an exception for the Jewish Telegraphic Agency and requested that this article not put him in the spotlight nor portray Genazym’s success as a product of his business acumen.
Stefansky said Genazym has tapped into a universal and deep-seated desire of people to strengthen their identities by connecting with the past. The Jewish community, he said, has been poorly served by an emphasis on historical and even current persecution.
“Always, we are victimized and we cry,” Stefansky said. “What we have in common maybe is that your grandmother and my grandmother were sharing the same bed in Auschwitz. Give me something positive of my past to be proud of. Your heritage has not only sorrow but also a happy, rich, and huge intellectual tradition. So Genazym comes and tells people about their heritage. It’s yours. It belongs to you.”
He said the same thing can be done with any ethnic or religious group.
“If you go to the Irish community and press the right buttons in terms of what you know that every Irish person is extremely proud of, I think you’ll be very successful,” Stefansky said.
He rejected the impression that Genazym’s buyers come primarily from the ranks of the nouveau riche in the Hasidic world.
“It’s coming from all sections,” Stefansky said. “People will say that there’s a lot of fresh money in the market. But we also have very good old money. We have institutions. And, also, the regular man. Mostly, the regular man, who never knew he could have access to any of this.”
One of the only customers who agreed to be identified and interviewed for this article is Rick Probstein, who says he’s spent more than $100,000 at the company’s auctions. He can’t remember when he started seeing Genazym catalogs but he had never collected Judaica before, which is perhaps surprising given that he’s an Orthodox Jew who’s been working in the collectibles business since he was a child trading baseball cards.
Today, at 53, Probstein is one of the largest sellers of sports collectibles in the world, operating through a dedicated account on eBay. “I run a humongous business — I am doing something like $160 million a year,” he said of his sales volume.
Probstein, who lives in Passaic, New Jersey, had long felt a pang of guilt about the lack of Jewish content in his collection. “I collect things but what do I have of my own heritage?” he recalled thinking to himself. “So when I started getting the catalogs, I said, ‘I gotta be a good Jew.’ I started bidding on things and I got really into it.”
Once Probstein got started, the Stefansky brothers began checking in on him, providing concierge service and cultivating him as a client.
“This is a boutique run by a Jewish family with a personal touch,” Probstein said “They call me on the phone, saying, ‘Rick, did you get the catalog? What did you think? Here are some items that you could really like.’”
Bidding on Genayzm items is not purely sentimental for Probstein. “I’m putting real money into it because I think that from an investment standpoint, it has a lot of upside,” he said.
Still, the items he buys tend to have personal significance.
“I am partial to items relating to the Chofetz Chaim,” Probstein said, referring to the rabbi and Jewish scholar Yisrael Meir Kagan, who died in 1933. Probstein’s oldest son is named Yisrael Meir in his honor. The Chofetz Chaim also appeals to Probstein because of his writings about lashon hara, the prohibition in Jewish law against speaking evil of people. “I think that speech is important and he’s sort of the embodiment of that,” Probstein said.
Genazym has sold six letters and a handwritten blessing signed or written by the Chofetz Chaim at prices ranging from about $16,000 to $68,000.
Ever since Probstein started collecting Judaica, these items have served as a draw for family and friends visiting his home.
“People in my community that come over for kiddush [refreshments after Shabbat service] know that I have this stuff and they always want to see it,” Probstein said. “Nobody ever looks at my sports memorabilia collection because it’s in my office but my Judaica stuff is in my house. They look at the letters and talk about the historical context. People love it.”
The revelation that so many Jews appear fascinated with their own history and want to engage with scholarly tradition comes at a time when many Jewish libraries have been struggling.
The library of the Jewish Theological Seminary in Manhattan, which has the most comprehensive and significant collection of Jewish books outside of Israel, has seen its footprint downsized amid budget cuts at the Conservative movement seminary. Also under financial pressure, American Jewish University was forced to sell its Bel Air campus in Los Angeles, which housed a library. Hebrew Union College, meanwhile, opted to end its Reform rabbinical training program in Cincinnati and even though the campus library has survived the cuts, financial uncertainty remains.
Genazym’s populist approach might hold lessons for Jewish institutions and university libraries with significant Judaica collections that hope to engage the public around books.
“The lesson is to lay off the snobbery a little bit,” said Finkelman, the former Judaica curator at the National Library of Israel, which is slated to reopen in a new and more accessible space later this year. “The goal of public institutions is to enable preservation but also to enable public access and public education. There are great stories in books and archives.”
Finkleman said he has encountered sneering reactions to the way Genazym promotes books, and they are similar to the response in the United States when the pop star Lizzo played a crystal flute that belonged to James Madison on stage at the Library of Congress.
“There are echoes of the same thing here,” he said. “Get out of the snobby ivory tower and realize you are preserving history for people.”
—
The post Inside the auction house driving the rare-book craze in the Orthodox world appeared first on Jewish Telegraphic Agency.
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Two years after a judge’s order, a Spanish dictionary still defines ‘Jewish’ as ‘miserly’
(JTA) — BUENOS AIRES — Two years after an Argentine judge ordered a Spanish dictionary to drop a definition of “Jewish” as “miserly or usurious,” the institution responsible for the dictionary has yet to comply — frustrating the Jewish groups that brought the case.
The definition reflects a long history of associating Jews with greed and moneylending, a stereotype reinforced by literary figures such as Shakespeare’s Shylock and by centuries of anti-Jewish prejudice. The Royal Spanish Academy, the Madrid-based language-standardization institution that is ignoring a September 2024 order by a federal judge here, has defended its dictionary as a record of how words are used, including pejorative meanings.
Jewish groups argue that preserving the definition perpetuates an antisemitic trope.
“We understand that the dictionary reflects how some people use language, but it is also true that many people learn through the dictionary,” Ariel Siedler, a member of the Latin American Jewish Congress (CJL) who monitors online discrimination, told the Jewish Telegraphic Agency last month. “That is why adding that definition seems negative. The aim was to avoid reinforcing discrimination, which would be perpetuated through the dictionary.”
The 2024 order came a month after CJL and DAIA, Argentina’s Jewish political umbrella organization, filed a criminal complaint against Santiago Muñoz Machado, the academy’s director, and other officials. It accused them of “inciting hatred against the Jewish community through the discriminatory definition of the term ‘Jew’.”
When the ruling came down, Muñoz Machado told EFE, the Spanish state-run news agency, that he would examine the ruling even though it is unenforceable in Spain, out of respect for the Argentine courts and the CJL’s parent body, the World Jewish Congress.
“It is a judge’s ruling; therefore, we receive it with the utmost respect — all the more so given that the petitioners behind it include the World Jewish Congress,” he told EFE. Nonetheless, he said then, he still held to what he had told the CJL in 2023, when he responded to the Jewish body’s direct request to remove the definition.
“If the [academy] defines ‘Jew’ as ‘miserly,’ it is because that’s how people use the word,” he said. He emphasized that dictionaries document language rather than invent it, and that deleting a definition would not necessarily prevent people from using the expression.
The academy’s online Dictionary of the Spanish Language lists five meanings for “judío” (Jew/Jewish). The first definitions are “Hebrew,” a person “who professes Judaism,” a “native of Judea, a country of ancient Asia” and “belonging or relating to Judea or the Jews.”
The fifth describes it as a person who is “miserly or usurious.”
In 2021 — the year the CJL first complained to the academy — it began to add that this usage is “offensive or discriminatory,” according to IEDRA, a website that tracks Spanish language usage.
English-language dictionaries routinely include antisemitic meanings of “Jew” while also noting that such usage is offensive.
Defenders of the Spanish academy’s dictionary said the work’s educational role should prevail. “The dictionary serves to explain and understand. Without collecting the various meanings that a word can have, it would be impossible to properly read ancient or modern texts,” Arturo Pérez-Reverte, an academy member and a Spanish novelist, told El Pais in 2024, when the Argentine court issued its ruling. “The RAE dictionary is not the normative police of the language, but the notary that draws up a record of how the language was used and how it is used now.”
There is a precedent for the academy removing an offensive definition. Spanish lawyer Borja Luján Lago in 2023 got the academy to modify the entry for the word “lawyer,” which included the definitions “talkative” and “chatty.” Panama’s Jewish community, hearing of his success, tapped Luján Lago to persuade the academy to remove the offensive “Jewish” definition. More than 20 Jewish groups in the United States and Latin America signed onto the effort.
Based in Madrid and founded in 1713, the academy is the leading authority on the Spanish language, coordinating linguistic standards with 22 other academies, mostly in Latin America.
Approximately 636 million people worldwide are Spanish speakers, according to the Instituto Cervantes’ 2025 report. The countries with the largest Spanish-speaking populations include Mexico (138 million), the United States (65.5 million), Colombia (53.1 million), Spain (48.9 million) and Argentina (47.5 million).
This article originally appeared on JTA.org.
The post Two years after a judge’s order, a Spanish dictionary still defines ‘Jewish’ as ‘miserly’ appeared first on The Forward.
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What pledges Eisenkot and Netanayhu need to break to become PM
(JTA) —
Prime Minister Benjamin Netanyahu and his opponent Gadi Eisenkot will have to break their promises to their constituents if they want to form and lead Israel’s next government.
Their potential political allies will have to do the same.
Netanyahu’s Likud and Eisenkot’s Yashar party both garnered more votes than any of the other nine parties that met the threshold to join the next parliament.
Netanyahu and the bloc of parties that ideologically align with him, however, secured only 53 of the 61 seats needed for a governing majority in the 120-seat Knesset. The Eisenkot bloc won 48.
For Eisenkot, three divisive issues are likely to dominate the debate and force some politicians to renege on campaign pledges: aligning with Arab parties, mandatory military service for Haredi men and a unity government with Netanyahu.
Support from the Arab parties
Eisenkot’s bloc includes four Jewish Israeli parties, referred to as Zionist parties: his own party Yashar, B’Yachad led by former prime ministers Naftali Bennett and Yair Lapid, Israel Beytenu led by Avigdor Liberman, and the Democrats led by Yair Golan.
Eisenkot could easily become prime minister with a 67-seat coalition if he added the Arab parties, Ra’am with 8 seats and the Joint List with 11. But that is far from straightforward. Three of the bloc’s four parties — Yashar, B’Yachad and Israel Beytenu — explicitly pledged not to form a government with the Arab parties. And relying on their support would face an additional legitimacy hurdle given Netanyahu’s advantage among Jewish voters.
Eisenkot himself has repeatedly and unequivocally said he does not intend to form a government with the Arab parties. During the campaign, he set four conditions for joining his government, including a commitment to Israel as a Jewish and democratic state and to the values of the Declaration of Independence, mandatory military or national service, and recognition of Hamas as a terrorist organization.
In an interview with Channel 12 News in late September, Eisenkot, a former IDF chief of staff, said the Arab parties did not meet his conditions and therefore would not be part of the government.
On election night and since then, he has continued to speak of a coalition with Jewish Zionist parties.
Naftali Bennett, the former prime minister who relied on the support of the Ra’am party in 2021, when he and Lapid formed their coalition, also ruled out sitting in a government with the Arab parties. Liberman, whose party won seven seats, said he would form a coalition made up of “Zionist parties only.” Only Golan spoke prior to the election of sitting with Arab parties and has since the election called on the other three parties in his bloc to do so.
One attempt to circumvent the issue would be for Eisenkot to form a minority government that would depend on votes from Ra’am and the Joint List from outside the coalition. A more solid version of that game plan would be a coalition that included Ra’am but relied on the Joint List from outside the government. However, this option is also likely to face significant political and public opposition.
The Joint List stated in an official declaration following the election that it was willing to engage in “political cooperation to bring down Netanyahu’s government,” but it did not publicly clarify whether, and under what conditions, it would support a government led by Gadi Eisenkot. Ra’am leader Mansour Abbas said in an interview with Channel 12 News on the eve of the election: “I will know how to bring a government to the Knesset.”
The draft issue
Without the Arab parties’ support, the change bloc could theoretically turn to the 13 seats held by the ultra-Orthodox parties, Shas and United Torah Judaism, to form a government.
All four parties in the bloc made ending the ultra-Orthodox exemption from military service a central campaign issue. Cooperation with those parties would amount to breaking an explicit campaign promise.
Shas and UTJ have similarly promised their Haredi constituents that they would not allow for forced conscription.
A unity government with Netanyahu
With the path to a government that excludes Netanyahu looking tenuous at best, the change bloc’s alternative would be to join Netanyahu in a national unity government.
But that, too, would represent a flagrant breach of its campaign pledges. The one clear binding principle of these four parties is their goal of unseating Netanyahu, Israel’s longest serving prime minister, whom they have said poses an existential threat to the country.
In a late-October radio interview, Eisenkot said, “I unequivocally commit that I will not sit under Netanyahu, not even in a rotation,” in which he and Netanyahu would share the prime ministership. Bennett said in a radio interview, “I am not going to sit under him because he is the person destroying the State of Israel.” Liberman wrote on X two weeks ago, “With Netanyahu — even if the world turns upside down, we will not sit with him under any circumstances.” Yair Golan, leader of the Democrats party, said, “We will not sit with Netanyahu and his partners. Period.”
The challenge for Netanyahu
On the other side, Netanyahu also has no clear path to forming a government. The parties in his coalition defied expectations by winning 53 seats, but securing the eight additional seats needed for a majority appears out of reach. Netanyahu deployed the prospect of the Arab parties in the coalition as a cudgel to bash the opposition during the campaign. In a speech on the eve of the election, Netanyahu called cooperation with those parties “a disgrace.”
That may not stop him from trying to form a government with one of the Arab parties, particularly Ra’am, whose leader Mansour Abbas told Channel 12 on election night that he was speaking with politicians from both blocs.
Netanyahu during the 2022 election held talks with Abbas about forming a government.
Even if Netanyahu were to do the unthinkable and cooperate with the Arab parties, however, he would be unlikely to secure a majority. His ultra-nationalist partners, Itamar Ben-Gvir and Bezalel Smotrich, made clear during the campaign that such cooperation was out of the question for them.
With all apparent paths to a government blocked, forming a coalition in Israel may require a fundamental breach of campaign promises that would shake up the entire political system. The alternative is another election, which would be held if no side succeeds in forming a government.
The post What pledges Eisenkot and Netanayhu need to break to become PM appeared first on The Forward.
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The Ethan Klein YouTube cheating scandal is reigniting a debate about IDF service
The chronically online are still reeling from — and reveling in — the cheating scandal surrounding Jewish YouTubers Ethan and Hila Klein. And, after Hila’s estranged brother spoke out for the first time this week, commenters have revived a debate over the siblings’ service in the Israel Defense Forces, reflecting the ways in which shifting political trends online can impact even seemingly-unrelated stories.
Hila, an Israeli who met Ethan during his Birthright trip to Israel in 2007, posted a statement accusing Ethan of the affair on Oct. 22. The two had built a joint YouTube career in America garnering millions of subscribers to their show, the H3 Podcast. They married, had three children together and employed around a dozen people on their production crew — one of whom is alleged online to be Klein’s affair partner.
Because of the show’s Israeli connections, the Kleins’ Birthright meet-cute, and the show’s myriad other Jewish connections — the podcast employee allegedly having the affair with Ethan is also Jewish — discussions of Israeli politics have long swirled around the show. Ethan feuded with numerous other YouTubers and internet figures, including Hasan Piker, with whom he used to cohost a podcast, over the Oct. 7 Hamas attacks and Israel’s war in Gaza.
In recent years, especially after Oct. 7, with pro-Palestinian sentiments increasingly dominating online, the H3 Podcast’s connection to Israel has become a central part of its identity, and drawn controversy and analysis across the internet from Piker and general viewers. Each time Israel has been brought up on the show the conversations are closely tracked and analyzed in relevant subreddits.
With the Kleins making headlines because of the affair, old Israel discourse has resurfaced surrounding the internet celebrities. Central to it is the question: what level of Israeli military service is forgivable in the eyes of the far left? As Hila routinely came under scrutiny for her service, the Kleins would point to Hila’s brother Moses Hacmon, who also served but has faced far less criticism for doing so.
Hacmon, another internet celebrity, has long been feuding with Hila and Ethan, thanks to his now-wife, infamous YouTuber Trisha Paytas. (Paytas is known for an endless string of controversies including taboo OnlyFans content and saying the n-word while singing along to a rap song, as well as being accused of physically abusing Hacmon.)
Hacmon, who moved to the U.S. in 2002 to launch his art career after finishing his IDF service, met Paytas through Ethan and Hila. The Kleins had just begun having Paytas on their show, which led to Ethan launching a new podcast, Frenemies, with Paytas. Initially, the two couples were close. But the show lasted less than a year and ended in a bitter falling-out over revenue, creative disagreements and family drama, severing ties between the two couples. Now, that conflict is finding new life as fans fight over which siblings’ IDF service was most immoral.
Scrutiny over military service
In defending Hila’s IDF service, Ethan mentioned multiple times that she worked a noncombat desk job and never hurt anyone personally.
The Kleins, who show a vindictive streak against their enemies, also often deflected criticism of Hila by pointing at Hacmon, saying he was an active combatant in the air force, and pointing angry commenters in his direction. (Hacmon and Paytas, while they have drawn their own controversies in the past, have come under less fire as of late and currently are popular in the online ecosystem.)
The Kleins said that they didn’t take issue with Hacmon’s service. But, they said on numerous episodes of the podcast, if people were upset with Hila for serving in the IDF, they should be just as upset with Hacmon.
Until this week, Hacmon hadn’t publicly spoken to or about the Kleins for five years as tensions simmered. He did not invite them to his wedding with Paytas or introduce them to the couple’s three children (who are named — actually — Elvis, Malibu Barbie and Aquaman).
But Hacmon broke his silence on Tuesday to talk about the affair. He said he felt for his sister and that his door was open to her, but added that things the couple had said about him, particularly his military service, were painful lies.
“I never graduated from flight school,” said Hacmon on his podcast with Paytas. “I never was a pilot. I’ve never been in combat. I’ve never hurt anyone. I’ve never shot a gun at anyone.”
This may sound like a petty feud over minor details; either way, both siblings served in the IDF. But it reflects the shifting tides of political trends and viewer favor online.
Pro-Palestinian activism, and harsh criticism of Israel’s army in light of the war in Gaza, has become the mainstream acceptable stance online, and views are so black and white that small details can ruin an online career. Fans, hungry to cancel their enemies, scour the internet for evidence of what they consider to be a sin — for some people, even recommending the wrong book or using the wrong brand of makeup can be an indication of cancellable politics around Israel.
For many influencers, serving in the IDF at all, regardless of role, is enough for online cancellation, but since both of the siblings served, the fight boils down to details, with each sibling attempting to distance themselves from the violence as much as possible to prove that they are not the wrong kind of Jew.
Getting into the weeds on Israel
But a decade ago, this political framework had not yet taken hold of the internet, and Israel was not a pariah online — meaning that the evidence on both Hila and Hacmon’s service can get muddled, as they presented their records differently back when they seemingly thought it sounded cool to be in the army.
An interview with Hacmon published sometime circa 2015 seems to corroborate some of his most recent statement:
“I spent a year and a half in the flight school,” Hacmon said about his service in the air force. “When I left the military after three years I really wanted to catch up for that time.”
But despite his insistence that he did not see combat, in a 2021 episode of Frenemies, long before Oct. 7, Paytas seemed eager to prove her husband had been an active combatant. She bragged about Hacmon’s service in the IDF saying he deactivated bombs in Lebanon and was a “bomb specialist.”
“Whoa, whoa, whoa,” replied Ethan.
“That’s what he did,” yelled Paytas, gesturing to Hacmon who sat silently off screen.
Hila, on the other hand, worked a desk job throughout her service and at one point was, as she described it, a secretary for a brigade that conducted military missions in Ramallah, a major city in the occupied West Bank. One night, unauthorized and acting out of curiosity, she accompanied the brigade on a mission to detain “a terrorist.” This anecdote, which she shared during a 2017 episode of the couple’s podcast, would be used against her time and time again by Piker and various critics after the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza.
Viewers commenting on the siblings’ mandatory service had various takeaways.
“I don’t like either of them but you can’t call out one without the other being terrible too,” said one X user. “It’s hypocrisy.”
One commenter, coming to Hila’s defense argued: “Moses was in the IDF, just like Hila. The difference is Hila worked a desk job then asked to go out on the field ONE TIME out of curiosity. Moses worked with bombs and was actually out doing field work, as Trisha loved to brag about.”
While the exact details of each siblings’ service remains disputed, one thing is certain: the casualness with which they once discussed the IDF is gone. What used to be simple background in their personal histories — an experience most Israelis share — has become ammunition in arguments over their alleged complicity in the conflict and an opportunity for moral grandstanding.
All of this is old news, really, though; today, its main effect is drawing attention away from Ethan’s affair. The military debate and disdain many online feel for the IDF — especially in the left wing circles these four worked in — has left little sympathy for the mother of three navigating separation after a devastating affair.
The post The Ethan Klein YouTube cheating scandal is reigniting a debate about IDF service appeared first on The Forward.
