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Inside the auction house driving the rare-book craze in the Orthodox world
(JTA) – Israel Mizrahi joined dozens of fellow connoisseurs of rare Jewish books last December to watch the livestream of Genazym, the hottest auction house in the market. A bookdealer by trade, Mizrahi was also on the phone being paid to advise a wealthy client who had signed up to make bids.
But as the auction proceeded, Mizrahi’s advice had little use. His trigger-happy client didn’t seem to care about established valuations: He ended up paying about $50,000 for a book estimated at half that price. “He just pressed the button and kept on bidding until the bidding was over,” Mizrahi said. “There was no convincing him out of it. He spent nearly $600,000 that day and there was no sense to it.”
Behavior that confounds veterans of the rare Jewish book market has become routine at auctions organized by Genazym.
Mizrahi recalled the sale in 2021 of a Passover Haggadah printed in the 1920s in Vienna. With attractive illustrations of a prominent 19th-century rabbi named Moses Sofer and his family, the book makes for a nice addition to a collection. It also happens to be very common.
“I sell copies for $100, and I have probably sold 150 copies in my life,” said Mizrahi, whose shop in Brooklyn is a mecca for Jewish book lovers. “It sold for about $5,500 at Genazym’s auction. I currently have it on sale still for $100.”
At the highest end of sale prices, a 16th-century first-edition Shulchan Aruch, a book of Jewish law, commanded $620,000 at a Genazym auction last September, while a copy of Noam Elimelech, a classic rabbinic treatise, printed in 1788, fetched $1.4 million four months later — in both cases at least doubling or tripling what experts thought the items were worth based on past sales of the same texts.
“Genazym has come on like a freight train into the world of Jewish auctions. Some of the prices realized are far beyond what this market has seen before,” said David Wachtel, the former Judaica consultant for Sotheby’s auction house.
Since Genazym’s first auction in 2017, it has sold some 1,900 books, manuscripts and other collectible documents for about $26 million plus commission, roughly $12 million above total starting prices, according to an analysis by the Jewish Telegraphic Agency of auction records on Genazym’s website. Genazym has increasingly outperformed the longest-standing Judaica auction firms in New York and Jerusalem.
A page from an illustrated Passover haggadah printed in Vienna in the 1920s. (Courtesy of Genazym)
It’s hard to tell exactly what’s driving the boom because the identity of Genazym’s customers is confidential and few flaunt their collections widely. One of the auction house’s owners, in a rare public comment, ventured that Jewish buyers are craving a connection with their heritage. What’s clear is that at a time when traditional libraries are cutting back on buying Jewish texts, Genazym is tapping into an emerging luxury market among Orthodox Jews — and fueling the rise of religious texts as both a status symbol and investment vehicle in some communities.
“I know the sellers, the customers and everybody involved and there is a new wealthy class of Orthodox Jews that have a limited range of things they can splurge on,” Mizrahi said. “They don’t go to Vegas, they don’t do crazy vacations. They keep kosher. So this is a way that they can splurge and show off.”
Rabbi Pini Dunner, who collects rare Jewish books, said investing in Judaica is likely attractive for some in the Hasidic community, whose religious observance is stricter than that of congregants at his Modern Orthodox synagogue in the Los Angeles area.
“There are people I know here in Beverly Hills who’ve got car collections worth tens of millions of dollars,” Dunner said. “In the Hasidic world that has no currency, just as the wow factor of a Picasso has no currency. An original manuscript or first-edition of the Noam Elimelech has a real wow factor, particularly if you can tell people the book sold for more than a million dollars at a Genazym auction.”
The impression that the Hasidic world has grown wealthier over the last decade or two is widespread and based, at least in part, on the proliferation of luxury products and services tailored for the community in places like Lakewood, New Jersey, and Kiryas Joel, New York. Weddings have become increasingly expensive and elaborate, fine dining options are common, and high-end kosher wine and liquor are more readily available.
“It wasn’t that long ago that sit-down dining was looked down upon or not even available. Now there are a plethora of options,” said Chaim Saiman, a law professor at Villanova University who studies the intersection of commerce and Jewish law. “It’s no secret that $200 bottles of Scotch appear at kiddush clubs all the time. $50 used to be a big deal, then $100 was a big deal, now we are at $200.”
Where the new wealth is coming from is not totally clear. Limited survey and U.S. Census data suggests that Orthodox Jews feel crunched by costs associated with practicing religion and that there are large pockets of poverty among them, particularly in Hasidic communities, according to Mark Trencher, the founder of Nishma Research, a nonprofit dedicated to studying the Orthodox Jewish community. The prevalence of large families also means that generational wealth can be harder to accrue for Orthodox Jews.
But there have always been high earners whose philanthropy has buttressed their communities, Trencher noted. “There are a lot of people in that community that are very successful in their businesses and they have large amounts of wealth,” he said. “Those people generally are huge donors to charities. From a financial perspective, those communities are probably doing much better than you would expect them to.”
Many of those high earners make their money through entrepreneurship rather than professional success in the white-collar world. Many nursing home chains — an industry valued at an estimated $171 billion and where growth is expected — have Orthodox owners. Amazon has also created new opportunities for Orthodox businessmen. Orthodox landlords, meanwhile, have benefited from skyrocketing real estate prices in places like Williamsburg, Brooklyn.
A page from a 16th-century first-edition Shulchan Aruch, a book of Jewish law, which fetched $620,000 at a Genazym auction. (Courtesy of Genazym).
Recent reporting in The New York Times about the Hasidic education system has provided a window into another stream of revenue for private businesses in the community. Entrepreneurs in the community have responded to the increased availability of government funding for special education in New York in recent years by establishing companies to service Hasidic schools, with the government footing the bill. In one example highlighted by the Times, a married Hasidic couple opened such a business in 2014 when they were 21 and 19 years old; in 2022, their company received more than $38 million in government funding.
The owners of another set of companies providing services to Hasidic schools appear to have used their windfall to purchase rare books through Genazym. The owners were indicted in January for allegedly billing the government for more than $1 million in childcare services that they never provided and otherwise defrauding the government out of more than $2.8 million.
Prosecutors are seeking to have the alleged fraudsters forfeit seven books and other documents as listed in a federal indictment. They include manuscripts with a rabbinic signature and rare books of blessing and Jewish law, all of which match items listed on Genazym auctions, where they sold for a total of about $274,000.
Buying Jewish texts at auction can seem like a savvy investment for buyers seeking to safeguard or grow their wealth. Before Genazym launched, a typical Genazym buyer might have invested in U.S. Treasury bills or the stock market, according to Wachtel, the former Sotheby’s consultant.
“I think Genazym has been able to convince people that this is a good vehicle for establishing and growing wealth,” he said. “That also dovetails with your ability to, let’s face it, show off. Somebody comes to your house, you can show them a first-edition Shulchan Aruch. But you’re not going to say, hey, come look at my T-bills.”
The auction house’s tactics appear tailor-made for this growing market. Its motto is “Own your heritage,” and it’s printed on the catalogs the company distributes through popular Orthodox magazines like Ami or Mishpacha or podcasts, places where people with no prior interest in books might encounter the hype. The catalogs also appear in synagogues in heavily Hasidic areas like Brooklyn or Lakewood, but without the prices printed on them so as not to violate a Jewish prohibition against discussing financial matters on Shabbat.
The descriptions in the catalogs emphasize any links that exist between the items for sale and notable rabbis from history, especially figures who established rabbinic dynasties that continue to exist today and who are revered by yeshiva-educated Orthodox Jews. The link might be a signature of a rabbi in a ledger from an old fundraising tour that took place 200 years ago. Or it might be that an important rabbi owned the book in question or even prayed out of it. Like a pair of pants of a prominent Israeli rabbi that drew widespread attention when they briefly went up for auction last month, these texts are seen by some as conferring holiness onto those who possess them. By virtue of their pedigree, these artifacts might even be seen as a segula, or Jewish protective charm.
In its promotional materials and live auctions, Genazym also uses more colloquial and hyperbolic language to describe its items than traditional auction houses, which tend to stick to the kind of terminology used by academic scholars.
“Genazym found a formula to make books and manuscripts really exciting for the layperson, especially in the Orthodox community,” said Yoel Finkelman, a former curator of the Judaica Collection at the National Library of Israel. “They are not using the vocabulary of experts, they’re using plain ordinary language, like ‘very old’ or ‘very rare.’ No one at Sotheby’s would ever refer even to a thousand-year-old book that way.”
Genazym’s unique approach extends to the delivery of items to buyers. A traditional buyer in the rare Jewish book market, like Michelle Margolis, Columbia University’s Jewish studies librarian, might only care that the book they bought is safely delivered. But with Genazym, the books come wrapped in a proper clamshell and velvet bag. “I rolled my eyes when my delivery arrived, but at the same time that’s a lot of investment,” Margolis said, adding that many other auction houses have been cutting costs, for example, by doing away with their customary printed catalogs.
Jacob Djmal, who lives in Brooklyn, has dabbled in Judaica collecting for many years, an interest he picked up from his grandfather. He remembers suddenly seeing Genazym’s advertising everywhere. “They started reaching out to you in every way possible, finding a demographic that wasn’t aware before. Every Genazym auction I have people texting me — ‘Did you hear about this? Did you hear about that?’ — as if something is happening that had never happened before.”
Sometimes, that is true. A breakout moment came during the December auction, when Genazym cleared $4.4 million in sales, about $2.6 million above total starting prices.
“If there was any doubt that Genazym were now the most commercially remarkable rare book auction house on Earth, the results of their latest Judaica auction this week put paid to that: essentially almost every lot sold for at least twice [the estimated amount],” a major British book collector living in France said on his anonymous Twitter account, which has around 110,000 followers, in December.
If there was any doubt that Genazym were now the most commercially remarkable rare book auction house on earth, the results of their latest Judaica auction this week put paid to that: essentially almost every lot sold for *at least* twice estimate…. 1/https://t.co/iAC4sQudIz pic.twitter.com/eeunjqWzAs
— Incunabula (@incunabula) December 13, 2022
It remains to be seen whether Genazym can challenge Sotheby’s Judaica division as the destination for sellers with the rarest and most valuable books. Last year, a medieval prayer book sold for $8.3 million at Sotheby’s and this year, the New York auction house is accepting bids for the oldest known copy of the Hebrew Bible, which is expected to fetch as much as $50 million.
But Djmal considers especially remarkable about Genazym is not just the high prices but also the way in which rare books have caught on among Orthodox youth as something cool. “My son and his friends in yeshiva are talking about these items,” Djmal said. “These books represent rabbis they have heard about from a young age.”
The team behind Genazym’s success is led by three brothers from the Stefansky family who live in Jerusalem and New York. Before starting an auction house they worked for many years as private dealers in the rare book market. Their names, Chaim, Moshe and Bezalel, rarely appear anywhere and they almost never grant interviews. Chaim Stefansky made an exception for the Jewish Telegraphic Agency and requested that this article not put him in the spotlight nor portray Genazym’s success as a product of his business acumen.
Stefansky said Genazym has tapped into a universal and deep-seated desire of people to strengthen their identities by connecting with the past. The Jewish community, he said, has been poorly served by an emphasis on historical and even current persecution.
“Always, we are victimized and we cry,” Stefansky said. “What we have in common maybe is that your grandmother and my grandmother were sharing the same bed in Auschwitz. Give me something positive of my past to be proud of. Your heritage has not only sorrow but also a happy, rich, and huge intellectual tradition. So Genazym comes and tells people about their heritage. It’s yours. It belongs to you.”
He said the same thing can be done with any ethnic or religious group.
“If you go to the Irish community and press the right buttons in terms of what you know that every Irish person is extremely proud of, I think you’ll be very successful,” Stefansky said.
He rejected the impression that Genazym’s buyers come primarily from the ranks of the nouveau riche in the Hasidic world.
“It’s coming from all sections,” Stefansky said. “People will say that there’s a lot of fresh money in the market. But we also have very good old money. We have institutions. And, also, the regular man. Mostly, the regular man, who never knew he could have access to any of this.”
One of the only customers who agreed to be identified and interviewed for this article is Rick Probstein, who says he’s spent more than $100,000 at the company’s auctions. He can’t remember when he started seeing Genazym catalogs but he had never collected Judaica before, which is perhaps surprising given that he’s an Orthodox Jew who’s been working in the collectibles business since he was a child trading baseball cards.
Today, at 53, Probstein is one of the largest sellers of sports collectibles in the world, operating through a dedicated account on eBay. “I run a humongous business — I am doing something like $160 million a year,” he said of his sales volume.
Probstein, who lives in Passaic, New Jersey, had long felt a pang of guilt about the lack of Jewish content in his collection. “I collect things but what do I have of my own heritage?” he recalled thinking to himself. “So when I started getting the catalogs, I said, ‘I gotta be a good Jew.’ I started bidding on things and I got really into it.”
Once Probstein got started, the Stefansky brothers began checking in on him, providing concierge service and cultivating him as a client.
“This is a boutique run by a Jewish family with a personal touch,” Probstein said “They call me on the phone, saying, ‘Rick, did you get the catalog? What did you think? Here are some items that you could really like.’”
Bidding on Genayzm items is not purely sentimental for Probstein. “I’m putting real money into it because I think that from an investment standpoint, it has a lot of upside,” he said.
Still, the items he buys tend to have personal significance.
“I am partial to items relating to the Chofetz Chaim,” Probstein said, referring to the rabbi and Jewish scholar Yisrael Meir Kagan, who died in 1933. Probstein’s oldest son is named Yisrael Meir in his honor. The Chofetz Chaim also appeals to Probstein because of his writings about lashon hara, the prohibition in Jewish law against speaking evil of people. “I think that speech is important and he’s sort of the embodiment of that,” Probstein said.
Genazym has sold six letters and a handwritten blessing signed or written by the Chofetz Chaim at prices ranging from about $16,000 to $68,000.
Ever since Probstein started collecting Judaica, these items have served as a draw for family and friends visiting his home.
“People in my community that come over for kiddush [refreshments after Shabbat service] know that I have this stuff and they always want to see it,” Probstein said. “Nobody ever looks at my sports memorabilia collection because it’s in my office but my Judaica stuff is in my house. They look at the letters and talk about the historical context. People love it.”
The revelation that so many Jews appear fascinated with their own history and want to engage with scholarly tradition comes at a time when many Jewish libraries have been struggling.
The library of the Jewish Theological Seminary in Manhattan, which has the most comprehensive and significant collection of Jewish books outside of Israel, has seen its footprint downsized amid budget cuts at the Conservative movement seminary. Also under financial pressure, American Jewish University was forced to sell its Bel Air campus in Los Angeles, which housed a library. Hebrew Union College, meanwhile, opted to end its Reform rabbinical training program in Cincinnati and even though the campus library has survived the cuts, financial uncertainty remains.
Genazym’s populist approach might hold lessons for Jewish institutions and university libraries with significant Judaica collections that hope to engage the public around books.
“The lesson is to lay off the snobbery a little bit,” said Finkelman, the former Judaica curator at the National Library of Israel, which is slated to reopen in a new and more accessible space later this year. “The goal of public institutions is to enable preservation but also to enable public access and public education. There are great stories in books and archives.”
Finkleman said he has encountered sneering reactions to the way Genazym promotes books, and they are similar to the response in the United States when the pop star Lizzo played a crystal flute that belonged to James Madison on stage at the Library of Congress.
“There are echoes of the same thing here,” he said. “Get out of the snobby ivory tower and realize you are preserving history for people.”
—
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American music producer Justin Goldner at work on a Yiddish album
How many Yiddish rock stars do you know?
Maybe more than you think.
If you watched the Grammy Awards back in 2018, you might have seen one of them, Justin Goldner, accompany Ben Platt as he sang “Somewhere” from the Broadway musical West Side Story.
A multi-instrumentalist who plays guitar, bass, mandolin, ukulele, and lute, Goldner has worked with an all-star array of artists as a session musician and producer, including Bruce Springsteen, James Taylor, Ricky Martin and Macy Gray. Goldner also appeared on Broadway and in Madison Square Garden, performed with the New York Philharmonic Orchestra, and recorded music for Disney’s live-action Snow White.
Goldner is no stranger to the spotlight, but for his latest project, he stepped away from the roaring arenas of pop stardom to inhabit a more intimate space: a dive into Yiddish culture. His work in progress, Songs of Longing and Belonging (Vi shturem a benken in Yiddish), sets Yiddish poetry to music, creating tracks that sound refreshingly contemporary even as they plumb the Yiddish literary archives for inspiration.
By the end of the project — which is being supported by a fellowship from the Jewish Writers Institute — the songs will comprise an entire album. Goldner estimates the full album will appear next spring. For now, he has been releasing them one at a time on YouTube under his Yiddish moniker, Reb Tsudek.
Like many younger people interested in Yiddish today, Goldner didn’t grow up with the language. Although Judaism was part of his upbringing in suburban Philadelphia, it was not a central part of his identity. “I grew up in what I would imagine is a pretty typical Reform family,” Goldner said when I spoke with him. “I had a bar mitzvah. I went to Jewish summer camp. But in retrospect, my memory of my Jewish upbringing was a little bit like: ‘Here’s Judaism. Don’t get too close to it.’”
If he had anything resembling religious commitment, it was to music, specifically the guitar, an instrument he took up at 13. “Relatively quickly it became an all consuming pursuit,” he recalled. “In high school, I barely did anything else. I was a very obsessive listener and wanted to devour as much music as possible.” After graduating high school, he earned a degree in music from NYU.
Goldner said he began to think differently about his Jewish heritage when he saw how his friends related to their own cultural backgrounds. “The thing that sort of primed the pump for me was getting into Greek and Spanish and Arabic and other languages and cultures,” he said. “I just found that so engaging. I was really inspired by my friends and colleagues who come from these backgrounds and carry their culture and their heritage with them, but they’re not living in the past.”
That epiphany, combined with the experience of getting to know a great-aunt with dementia who increasingly reverted to her native Yiddish, led Goldner to purchase a copy of College Yiddish, the classic textbook by Uriel Weinreich. For many years, Yiddish was a linguistic passion that he nurtured privately. Now it has become central to the evolution of his musical career.
The Yiddish title of Goldner’s project — Vi shturem a benken — comes from “Dos lid fun a meydl” (The Song of a Girl), a poem by Anna Margolin, a 20th-century Yiddish poet who immigrated to the United States from Lithuania in 1906. Previously unfamiliar with her work, Goldner was drawn to the “intensity” of Margolin’s lyric, which he translated for me as “it rocks me like a storm, this yearning.”
“I feel like she, as a writer, leaps off the page,” Goldner told me. “The intensity of wanting to do something or be something and not even knowing what, but just feeling like you can’t hold yourself back.”
Featuring vocalists Temma Schaechter and Ben Abraham, Goldner’s version of “The Song of a Girl” reveals another facet of Songs of Longing and Belonging: its blending of heritage languages and diasporic experiences. Besides Yiddish and English, “The Song of a Girl” also includes lyrics in Indonesian, one of the languages spoken by Abraham’s parents.
Future songs will take a similar approach. For example, “Meyerkepl” ( Seashell), based on a poem by the Yiddish writer Yehoash, will include words by Cuban poet José Marti. “I’ve been fascinated by Cuban music for a very long time,” Goldner said. “My wife’s family is Cuban. I was struck by how this sense of exile, of diaspora, of being far away from something or someone that we construe as home, manifested with these two very different authors in very similar imagery.”
In taking up Yiddish as a medium of musical expression, Goldner joins a growing group of artists recording contemporary music in the language, including Daniel Kahn, whose Yiddish versions of classics by Bob Dylan, Leonard Cohen, and Tom Waits are ingenuous feats of translation; Isabel Frey, whose 2020 debut album Millennial Bundist repurposes Yiddish labor and protest anthems; and the Bashevis Singers, a Melbourne-based folk band who, like Goldner, frequently turn to Yiddish poetry as a source of musical inspiration.
Meanwhile, independent record labels like Borscht Beat are producing Yiddish music that runs the gamut from traditional to experimental.
This thriving world of Yiddish popular music reflects a larger cultural and linguistic renaissance in which Goldner is a passionate participant. He has attended the Yidish Vokh, an annual week-long retreat for Yiddish speakers in upstate New York, takes online Yiddish classes, and has even developed a Yiddish keyboard app, YidShrift, that aims to bring familiar features like autocorrect and autocomplete to modern Yiddish communication.
Beyond the Yiddish lyrics he sets to music, Goldner has incorporated his affinity for the language into Songs of Longing by including Yiddish interviews with some of his collaborators, emphasizing the currency of Yiddish as a medium of colloquial expression.
While Songs of Longing and Belonging is firmly rooted in Goldner’s engagement with Yiddish language and lyrics, he also believes that the texts he is drawing on speak to shared human experiences.
“I think that there is a longing for connection that is universal and that manifests itself through the concepts and stories of who we are,” he said. That longing often pushes people to ask themselves probing questions of identity like “Who are my people?” or “where is my home?”
“I don’t think that there are ever simple answers,” he said.
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Katie Zacharia’s brief White House stint included a rebuke from the Auschwitz Memorial
Katie Zacharia’s five-day stint as White House Press Secretary ended almost as soon as it began. But before she was fired on Friday, she managed to draw a rebuke from the Auschwitz-Birkenau State Museum.
The museum’s reprimand came in response to a claim Zacharia posted to X in November 2025, asserting that the abortion pill is “connected to the manufacturer of the deadly gas Zyklon B, used in the World War II concentration camps.”
The supposed connection? A company descended from the conglomerate involved in producing Zyklon B later owned the company that developed the abortion pill, Zacharia intimated in her post.
The official Auschwitz Memorial X account rebuked Zacharia on Monday, calling the argument “a misleading chain of guilt by association.”
Mifepristone, commonly known as the abortion pill, was first synthesized in 1980 — more than three decades after World War II’s end — by Georges Teutsch, a chemist at the French pharmaceutical company Roussel-Uclaf, based on an idea developed by Jewish endocrinologist Étienne-Émile Baulieu.
The tenuous connection to the poison gas used in concentration camps goes something like this: Zyklon B was distributed by a company called Degesch, which was partly owned by the German conglomerate I.G. Farben. After World War II, I.G. Farben was broken up into successor companies, including Hoechst AG, which in 1997 acquired a majority stake in the French company that developed mifepristone.
“A corporate relationship between companies separated by decades is presented as if it proved continuity of products, purposes, or chemical composition,” the Auschwitz Memorial wrote on X. “That is not historical analysis, but the selective combination of unrelated facts to produce a predetermined conclusion.”
Zacharia offered another version of the claim in a June 2025 podcast episode of We the People with Gates Garcia, saying that “the abortion pill has the same chemicals that they used in the exterminant (sic) camps in Nazi Germany.”
Suffice it to say, mifepristone, a steroidal progesterone blocker, is not the same as cyanide. Zacharia, the Auschwitz Memorial wrote, “confuses corporate history with chemical composition.”
After the overturning of Roe v Wade in 2022, anti-abortion activists have increasingly set their sights on banning the abortion pill nationwide. Prescribing, dispensing, or mailing mifepristone is currently banned in 13 states. In May, the Supreme Court blocked a lower court ruling that would have effectively ended mail delivery and telemedicine prescribing of mifepristone nationwide, including in states where abortion is legal.
Zacharia has framed her opposition to abortion as deeply personal. Zacharia said that, when she met her biological mother at 18, she learned she was “approximately 20, 30 minutes away from being aborted.” A Christian counselor, Zacharia said, convinced her mother to place her for adoption instead.
On the podcast, Zacharia also spoke about her work on the board of the White Rose Resistance, an anti-abortion advocacy group named for the Nazi resistance movement of the same name.
Groups including the International Holocaust Remembrance Alliance and the Anti-Defamation League have condemned comparisons between abortion and the Holocaust, arguing that they trivialize the Holocaust and exploit its victims’ memory for political ends.
Zacharia has also made Nazi comparisons in other contexts: According to CNN, in September 2022, she reposted a Truth Social post comparing then-President Joe Biden and anti-fascist protesters to Nazis. It included the hashtags #Antifa, #PedoHitler and #WrongSideOfHistory.
The White House Press Office did not respond to the Forward’s request for comment Friday morning, before Zacharia’s firing had been announced.
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After my dad died, I discovered a lost history of Iranian Jews in the US
I was a freshman in college when my dad died. An Iranian Jew who came to the United States four years before the Islamic Revolution to study at the University of Missouri, he went both by Farzad and by his Hebrew name, David. Eventually, he became a traveling jeweler — or, as he put it, a “merchant,” a word evoking an image of independence, shrewdness and valor on the Silk Road. After each business trip, he’d return home with stories of how nice people were in Raleigh, how cold it was in Minneapolis, and how beautiful the Florida Keys were.
Growing up in an Iranian Jewish community in Great Neck, a suburb on the North Shore of Long Island, I had spent my life mostly surrounded by people just like me, and rarely ever boarded a plane. The contrast between my dad’s cosmopolitanism and my provincialism mirrored another contrast, between his capability and my incapability. These differences made me distrust and worship him.
I knew my dad was getting older. The pace of his hair growth had slowed down, making his insistence on monthly haircuts a regular source of ridicule. But he was only 62; he wasn’t supposed to die. In 2019, he had a fatal heart attack on a flight to Key West — while he was in the air.
It seemed fitting that he — a cosmopolitan who had always seemed separate from the rest of my more provincial family — would die several hundred miles away from where we all lived. In the wake of his death, my desire to better understand his life led me to discover a forgotten chapter of Iranian Jewish history.
My community’s identity, like all identities, reflects a series of choices we’ve made about which parts of our experiences we wish to keep, and which we wish to throw away in the name of self-preservation. But despite our better efforts, the things we try to discard tend to remain with us, sometimes without us even knowing it.
Roots in Mashhad
My Iranian Jewish community traces its roots back to Mashhad, a city in northeastern Iran. In 1839, a mob of Muslim Mashadis raided the Jewish ghetto and killed more than 30 people. They seized and married Jewish women, selling others into slavery. Some Jews converted to Islam to escape death; others fled the country.
My ancestors appeared to convert to Islam. But community lore goes that when no one was watching, they wore tiny tefillin, prayed in basements and kept kosher as best they could. On Saturdays, Jewish shopkeepers kept their stores open so as not to be seen keeping Shabbat — but jacked up prices so high no one would buy anything. Jewish parents arranged their children’s engagements at young ages, so that if a non-Jew came requesting their daughter’s hand in marriage, they could honestly say she was taken.
Decades later, under a new government, my ancestors slowly began practicing Judaism openly again. In the mid-20th century, my grandparents and other Mashadi Jews left the city and moved to Iran’s capital, Tehran. But they remained insular. In Tehran’s much larger Jewish community, Mashadis separated themselves, praying in Mashadi synagogues and marrying fellow Mashadis.
They did the same in the U.S., where they first settled in Queens, then later helped form the ethnic enclave where I grew up.
As a child, I learned that being Mashadi made me different from all the other Iranian Jews in Great Neck, whom we called Tehrani even though many of their families came from other cities. So, when I learned that my parents were actually born in Tehran, I was scandalized. If my parents came from Tehran, didn’t that make us Tehrani?
“Why are we Mashadi?” I asked my dad one night, a year before he died: Why was I defined by this city, and not the other Iranian cities where my ancestors lived? Why weren’t we just Iranian?
Unable to explain, my dad laughed off the question. But I know now why Mashadis are Mashadi. It’s because pretending to be Muslim while secretly continuing to practice Judaism was a defining experience, one that taught my ancestors ugly ways to survive.
“To omr-e mani,” my dad would tell me in Farsi, in lieu of a simple “I love you.” Translation: “You are my life.” He always had a flair for hyperbole. And though he didn’t intend it this way, my teenage brain twisted his words to mean: “It will kill me if you aren’t a good Mashadi girl.”
Going to Missouri
When I was little, my mom told me a version of the Mashadi immigration story that matched her own experience: It began in Tehran and ended in Forest Hills, Queens. But when my dad died, I became more invested in piecing together the parts of his life that my mom’s story didn’t capture.
I got his yearbook and attendance records from the University of Missouri; obtained his immigration records from the U.S. Citizenship and Immigration Services; pored over more than 100 old newspapers, magazines and other archival documents; read academic articles and history books; and spoke to about a dozen people who I thought might have relevant intel, including extended family members, scholars and people who attended or worked at my dad’s college.
Arriving in 1974, my dad was one of tens of thousands of Iranians who came to the U.S. in the 1960s and 1970s for college. In Iran, as in other major oil-exporting countries, economic development had led to increasing demand for skilled workers — but there weren’t enough colleges to meet this demand. So the Iranian government gave scholarships to students studying abroad.
Determined to develop allies during the Cold War, the U.S. government doled out scholarships, too. The idea was that students in Iran’s expanding middle class could study engineering in the U.S., then bring that expertise back to their home country, which needed it.
Many of these college students, seeking a lower cost of living, wound up in the Midwest. Plus, in the logic of a tight-knit ethnic community, where one person goes, others follow.
My dad followed a small group of Mashadi men to the University of Missouri in Columbia. His older brother, Behzad, had gone there for graduate school and still lived nearby. In Tehran, both he and my dad had attended an elite boys’ prep school called Alborz, named for the mountain range that stretches along the coast of the Caspian Sea. Historically run by American Christian missionaries, Alborz was considered the best high school in Iran, and American colleges knew it. Plus, if my dad’s kitchen-table bragging is to be believed, he was among Alborz’s top students in math.
Protest and persecution
By the time my dad arrived in Missouri, the tensions that would give way to the Islamic Revolution in 1979 had already emerged. Many Iranians protested the country’s then-leader, Shah Mohammad Reza Pahlavi, over restrictions he placed on democratic institutions, torture against political opponents under his leadership, and his significant expansion of the military.
The Iranian community in the U.S. — then disproportionately composed of college students — leaned into the opportunity this country gave them to express themselves politically. Articles from the Columbia Missourian, once my dad’s local paper, show that at one point in the mid-’70s, anti-Shah protests took place at least once a month at local colleges.
The protesters were embracing an American freedom: The Iranian secret police couldn’t get them, at least not while they were in the U.S. But American authorities had issues of their own.
In October 1975, police maced then arrested protesters at an anti-Shah rally at Lincoln University in Missouri. The protesters were denied food and prevented from calling lawyers because, a spokesperson for the Iranian Students Association said, “they were foreigners and had no rights.” The mayor sent the student-protesters’ names and photos to the Shah, even though students said that could get them executed or imprisoned for life.
At the University of Missouri, letters to the editor in the student newspaper, as well as classified ads, called for Iranian students to go back to where they came from. Graffiti on bathroom walls spread a similar message. Some people simply told their Iranian classmates face-to-face to return to the very place whose government they were protesting.
Many Iranian Jewish students liked the Shah, because he believed in secular government and undertook westernizing reforms. But 2,500 years of living as a minority had taught them to keep quiet. “Normally, Jews would stay out of politics,” mom’s brother Bahram, who studied in the Midwest beginning in 1969, told me. “If you were pro-Shah, you had a lot of students against you. If you were against, you had the embassy that would come after you.”
Two people I interviewed — Bahram and one of my dad’s cousins — both said something I can envision my dad also saying: that being Jewish protected them from anti-Iranian hostility on campus.
My dad’s cousin Sohrab, who went to New York’s Queens College, said that when encountering potentially hostile people, he made sure to emphasize being Jewish. “We feel like somebody’s uncomfortable, we made sure we told them first, ‘I am Jewish. I ran away from Iran,’” Sohrab said.
“We are first Jewish, then Iranian.”
What my dad and I never talked about
When my dad was 22, and a senior at the University of Missouri, his native country erupted into violence.
More than 40 years after the revolution, I sat in my college dorm, reading back issues of the Columbia Missourian, imagining my dad as a young, longish-haired man following the news from afar.
December 1978: “2 million protesters hit Tehran.” February 1979: “10,000 dead in Iran’s crisis.” March: “Firing squads execute 13 in Iran.” As the revolution took place, so did frequent earthquakes, which also claimed thousands of lives.
The college students who’d risked it all in order to advocate against the Shah seemingly got their way when he fled Iran in January 1979. But they were blindsided by the zealotry of the man who took his place: Ayatollah Ruhollah Khomeini, a Shi’ite Muslim cleric who established an Islamic theocracy. He offered a foil to Pahlavi’s friendliness with the West by preaching against the U.S., Israel and imperialism.
After the revolution, the new government tried to assure Iranian Jews that they’d be safe, yet some were executed on trumped-up charges of spying for Israel. My dad’s parents were quick enough to leave by air, landing in Queens. Those who waited too long to emigrate had to pay smugglers to help them over mountainous borders.
When the Mashadi community followed in the footsteps of its sons and immigrated en masse to the U.S., American-educated Mashadi men — now in their 20s and 30s — became informal secretaries, translators, immigration consultants, financial advisors, business consultants, and advocates for higher education, for their own families and for the wider community.
Despite what Sohrab said, de-emphasizing their Iranian origins didn’t always protect the new immigrants from bigotry. Mohsen Mobasher, an anthropologist at the University of Houston-Downtown, told me that because of anti-Iranian hostility that later grew rampant, “some Iranians developed deep feelings of anxiety, suspicion, insecurity and inferiority.”
Once, I asked my dad whether he ever experienced antisemitism or anti-Iranian hostility. He let out a hearty laugh, as though it was ridiculous for me to imagine that he had.
If the question was ridiculous, it was only because I asked it so casually; just as I might ask him to do my laundry or cut me a pineapple. It was as if I’d asked him to synthesize his whole experience of identity into some set of words that might satisfy me. My dad did not see fit to tell me, a girl he was charged with protecting, about times in his life when he may have felt small.
Singled out by the federal government
In November 1979, months after my dad graduated, a group of Iranian militant college students took over the U.S. embassy in Tehran and held 66 Americans hostage. The hostage crisis gave way to unprecedented levels of anti-Iranian sentiment in the U.S., and the animus fell hardest on college students. Members of Congress introduced resolutions calling for all Iranian students to be deported. At Mizzou, one professor announced that he would no longer advise Iranian students.
On Nov. 10, President Jimmy Carter ordered immigration checks on all Iranian college students in the U.S., saying that anyone found to be violating the terms of their student visa would be deported. More than 200 Mizzou students were told to report to an immigration office in Kansas City. To some of these students, the visa checks felt wrong, and they refused to participate.
“I would feel like a criminal,” an Iranian student who did not report told the Missourian.
“This is discrimination — singling out one nationality and investigating them,” said another, who also refused to participate in the check.
By this time, my dad had moved to St. Louis, where he was working for the chemical manufacturer Olin Corporation. But he still had to report for the visa checks. He had a visa for students and recent graduates who were gaining practical training in their field of study. In December, he received a frantic letter from Carl Leistner, the international student program coordinator at Mizzou, telling him to report to Kansas City the following week.
“I regret this delayed notice,” Leistner wrote in the letter. “However, we simply overlooked our practical training students in the rush associated with the registration of our 258 currently enrolled students from Iran.”
My dad traveled more than 200 miles for his interview, but when he arrived, he was sent home. A federal judge had ruled the visa checks were unconstitutional. If that ruling was overturned, my father was told, he might have to come back for an interview later.
Back on the Mizzou campus, some 600 students held a protest where some students advocated “deporting all Iranians from the United States.” “Deport, deport,” the crowd chanted at one point.
By being away from campus, my dad managed to evade these sorts of protests, plus other horrors that befell his collegiate counterparts. Abe Manzour, an Iranian American Jew who was my dad’s classmate at the University of Missouri, was still earning his degree.
“Sometimes, we were scared to go outside,” Abe told me over Zoom in 2021. “I almost got beat up by some guys on the street because they knew I was Iranian.”
Scared to go outside? Almost got beat up? Despite everything I had already read about anti-Iranian hostility, I was still surprised. What Abe was describing seemed a world apart from tales my dad used to tell — stories of beer, women and football games, which would’ve taken place just months beforehand.
“My dad always talked about his time in college,” I said. “He made it sound like the best thing ever.”
“For me it was, too,” Abe said.
A conservative enclave
Growing up in Great Neck, I lived a life very different from my dad’s. Our suburb was full of Iranian Jews, and until I was 18, I rarely ever left it. He was worldly; I was provincial, and in my senior year of high school, as I applied for college, I could no longer contain my jealousy.
“Can I apply to UC Berkeley?” I asked him one Sunday afternoon during my senior year, while he was making “early-bird breakfast.” I knew he’d say no, but wanted to see him squirm.
“I don’t see! I don’t see!”
“Dad!”
“Bache nazaideem ke befresteemesh Ca-lee-forn-yaw!” — “We didn’t have a child so that we could ship her off to California!”
“I know two people who sent their son to college on a different continent!”
“That was over 10 years ago!” At 61, my dad enjoyed describing events of his youth as having taken place “over 10 years ago.”
I never applied to Berkeley; instead, I stayed close to home and went to CUNY Hunter College in Manhattan. For better or worse, my life would be different from my dad’s, in ways that were tied up with the increasingly conservative nature of our community.
In Tehran, Mashadi Jews lived scattered around the city. In Great Neck, Mashadis are neighbors and attend a set of synagogues all within a mile of each other. And many Mashadi Jews in Great Neck have become more religious than their ancestors in Tehran were.
When most people think of assimilation, they envision people becoming more secular and better educated. But most Jewish people in Great Neck — Mashadi and otherwise — have assimilated into a different yet equally compelling idea of America, one that emphasizes religious freedom over other aspects of American culture.
In the Midwest, Mashadi men learned the valuable lesson that Abe Manzour expressed: that it’s possible to experience happiness and personal growth in the midst of a hostile environment. Years later, when they moved to Great Neck, their environment rendered that wisdom useless, like a vestigial organ at risk of evolutionary disappearance.
To the men who’d left Iran to study abroad, we, their children, must have at times seemed narrow-minded and irredeemably young. Especially when I think about my dad’s life, I sometimes resent that I wasn’t allowed to go to California and feel embarrassed to have attended a commuter school.
What made me want to study his life was a binary I imagined between him — worldly — and me — ignorant. But actually, I don’t really believe that a binary between cosmopolitanism and provincialism captures the nuances entailed in our father-daughter relationship. And I don’t believe that being poorly traveled is the same as being ignorant.
Regardless of where one lives or visits, there are many different ways to be ignorant, and many different ways to learn something new.
The post After my dad died, I discovered a lost history of Iranian Jews in the US appeared first on The Forward.
