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Inside the auction house driving the rare-book craze in the Orthodox world
(JTA) – Israel Mizrahi joined dozens of fellow connoisseurs of rare Jewish books last December to watch the livestream of Genazym, the hottest auction house in the market. A bookdealer by trade, Mizrahi was also on the phone being paid to advise a wealthy client who had signed up to make bids.
But as the auction proceeded, Mizrahi’s advice had little use. His trigger-happy client didn’t seem to care about established valuations: He ended up paying about $50,000 for a book estimated at half that price. “He just pressed the button and kept on bidding until the bidding was over,” Mizrahi said. “There was no convincing him out of it. He spent nearly $600,000 that day and there was no sense to it.”
Behavior that confounds veterans of the rare Jewish book market has become routine at auctions organized by Genazym.
Mizrahi recalled the sale in 2021 of a Passover Haggadah printed in the 1920s in Vienna. With attractive illustrations of a prominent 19th-century rabbi named Moses Sofer and his family, the book makes for a nice addition to a collection. It also happens to be very common.
“I sell copies for $100, and I have probably sold 150 copies in my life,” said Mizrahi, whose shop in Brooklyn is a mecca for Jewish book lovers. “It sold for about $5,500 at Genazym’s auction. I currently have it on sale still for $100.”
At the highest end of sale prices, a 16th-century first-edition Shulchan Aruch, a book of Jewish law, commanded $620,000 at a Genazym auction last September, while a copy of Noam Elimelech, a classic rabbinic treatise, printed in 1788, fetched $1.4 million four months later — in both cases at least doubling or tripling what experts thought the items were worth based on past sales of the same texts.
“Genazym has come on like a freight train into the world of Jewish auctions. Some of the prices realized are far beyond what this market has seen before,” said David Wachtel, the former Judaica consultant for Sotheby’s auction house.
Since Genazym’s first auction in 2017, it has sold some 1,900 books, manuscripts and other collectible documents for about $26 million plus commission, roughly $12 million above total starting prices, according to an analysis by the Jewish Telegraphic Agency of auction records on Genazym’s website. Genazym has increasingly outperformed the longest-standing Judaica auction firms in New York and Jerusalem.
A page from an illustrated Passover haggadah printed in Vienna in the 1920s. (Courtesy of Genazym)
It’s hard to tell exactly what’s driving the boom because the identity of Genazym’s customers is confidential and few flaunt their collections widely. One of the auction house’s owners, in a rare public comment, ventured that Jewish buyers are craving a connection with their heritage. What’s clear is that at a time when traditional libraries are cutting back on buying Jewish texts, Genazym is tapping into an emerging luxury market among Orthodox Jews — and fueling the rise of religious texts as both a status symbol and investment vehicle in some communities.
“I know the sellers, the customers and everybody involved and there is a new wealthy class of Orthodox Jews that have a limited range of things they can splurge on,” Mizrahi said. “They don’t go to Vegas, they don’t do crazy vacations. They keep kosher. So this is a way that they can splurge and show off.”
Rabbi Pini Dunner, who collects rare Jewish books, said investing in Judaica is likely attractive for some in the Hasidic community, whose religious observance is stricter than that of congregants at his Modern Orthodox synagogue in the Los Angeles area.
“There are people I know here in Beverly Hills who’ve got car collections worth tens of millions of dollars,” Dunner said. “In the Hasidic world that has no currency, just as the wow factor of a Picasso has no currency. An original manuscript or first-edition of the Noam Elimelech has a real wow factor, particularly if you can tell people the book sold for more than a million dollars at a Genazym auction.”
The impression that the Hasidic world has grown wealthier over the last decade or two is widespread and based, at least in part, on the proliferation of luxury products and services tailored for the community in places like Lakewood, New Jersey, and Kiryas Joel, New York. Weddings have become increasingly expensive and elaborate, fine dining options are common, and high-end kosher wine and liquor are more readily available.
“It wasn’t that long ago that sit-down dining was looked down upon or not even available. Now there are a plethora of options,” said Chaim Saiman, a law professor at Villanova University who studies the intersection of commerce and Jewish law. “It’s no secret that $200 bottles of Scotch appear at kiddush clubs all the time. $50 used to be a big deal, then $100 was a big deal, now we are at $200.”
Where the new wealth is coming from is not totally clear. Limited survey and U.S. Census data suggests that Orthodox Jews feel crunched by costs associated with practicing religion and that there are large pockets of poverty among them, particularly in Hasidic communities, according to Mark Trencher, the founder of Nishma Research, a nonprofit dedicated to studying the Orthodox Jewish community. The prevalence of large families also means that generational wealth can be harder to accrue for Orthodox Jews.
But there have always been high earners whose philanthropy has buttressed their communities, Trencher noted. “There are a lot of people in that community that are very successful in their businesses and they have large amounts of wealth,” he said. “Those people generally are huge donors to charities. From a financial perspective, those communities are probably doing much better than you would expect them to.”
Many of those high earners make their money through entrepreneurship rather than professional success in the white-collar world. Many nursing home chains — an industry valued at an estimated $171 billion and where growth is expected — have Orthodox owners. Amazon has also created new opportunities for Orthodox businessmen. Orthodox landlords, meanwhile, have benefited from skyrocketing real estate prices in places like Williamsburg, Brooklyn.
A page from a 16th-century first-edition Shulchan Aruch, a book of Jewish law, which fetched $620,000 at a Genazym auction. (Courtesy of Genazym).
Recent reporting in The New York Times about the Hasidic education system has provided a window into another stream of revenue for private businesses in the community. Entrepreneurs in the community have responded to the increased availability of government funding for special education in New York in recent years by establishing companies to service Hasidic schools, with the government footing the bill. In one example highlighted by the Times, a married Hasidic couple opened such a business in 2014 when they were 21 and 19 years old; in 2022, their company received more than $38 million in government funding.
The owners of another set of companies providing services to Hasidic schools appear to have used their windfall to purchase rare books through Genazym. The owners were indicted in January for allegedly billing the government for more than $1 million in childcare services that they never provided and otherwise defrauding the government out of more than $2.8 million.
Prosecutors are seeking to have the alleged fraudsters forfeit seven books and other documents as listed in a federal indictment. They include manuscripts with a rabbinic signature and rare books of blessing and Jewish law, all of which match items listed on Genazym auctions, where they sold for a total of about $274,000.
Buying Jewish texts at auction can seem like a savvy investment for buyers seeking to safeguard or grow their wealth. Before Genazym launched, a typical Genazym buyer might have invested in U.S. Treasury bills or the stock market, according to Wachtel, the former Sotheby’s consultant.
“I think Genazym has been able to convince people that this is a good vehicle for establishing and growing wealth,” he said. “That also dovetails with your ability to, let’s face it, show off. Somebody comes to your house, you can show them a first-edition Shulchan Aruch. But you’re not going to say, hey, come look at my T-bills.”
The auction house’s tactics appear tailor-made for this growing market. Its motto is “Own your heritage,” and it’s printed on the catalogs the company distributes through popular Orthodox magazines like Ami or Mishpacha or podcasts, places where people with no prior interest in books might encounter the hype. The catalogs also appear in synagogues in heavily Hasidic areas like Brooklyn or Lakewood, but without the prices printed on them so as not to violate a Jewish prohibition against discussing financial matters on Shabbat.
The descriptions in the catalogs emphasize any links that exist between the items for sale and notable rabbis from history, especially figures who established rabbinic dynasties that continue to exist today and who are revered by yeshiva-educated Orthodox Jews. The link might be a signature of a rabbi in a ledger from an old fundraising tour that took place 200 years ago. Or it might be that an important rabbi owned the book in question or even prayed out of it. Like a pair of pants of a prominent Israeli rabbi that drew widespread attention when they briefly went up for auction last month, these texts are seen by some as conferring holiness onto those who possess them. By virtue of their pedigree, these artifacts might even be seen as a segula, or Jewish protective charm.
In its promotional materials and live auctions, Genazym also uses more colloquial and hyperbolic language to describe its items than traditional auction houses, which tend to stick to the kind of terminology used by academic scholars.
“Genazym found a formula to make books and manuscripts really exciting for the layperson, especially in the Orthodox community,” said Yoel Finkelman, a former curator of the Judaica Collection at the National Library of Israel. “They are not using the vocabulary of experts, they’re using plain ordinary language, like ‘very old’ or ‘very rare.’ No one at Sotheby’s would ever refer even to a thousand-year-old book that way.”
Genazym’s unique approach extends to the delivery of items to buyers. A traditional buyer in the rare Jewish book market, like Michelle Margolis, Columbia University’s Jewish studies librarian, might only care that the book they bought is safely delivered. But with Genazym, the books come wrapped in a proper clamshell and velvet bag. “I rolled my eyes when my delivery arrived, but at the same time that’s a lot of investment,” Margolis said, adding that many other auction houses have been cutting costs, for example, by doing away with their customary printed catalogs.
Jacob Djmal, who lives in Brooklyn, has dabbled in Judaica collecting for many years, an interest he picked up from his grandfather. He remembers suddenly seeing Genazym’s advertising everywhere. “They started reaching out to you in every way possible, finding a demographic that wasn’t aware before. Every Genazym auction I have people texting me — ‘Did you hear about this? Did you hear about that?’ — as if something is happening that had never happened before.”
Sometimes, that is true. A breakout moment came during the December auction, when Genazym cleared $4.4 million in sales, about $2.6 million above total starting prices.
“If there was any doubt that Genazym were now the most commercially remarkable rare book auction house on Earth, the results of their latest Judaica auction this week put paid to that: essentially almost every lot sold for at least twice [the estimated amount],” a major British book collector living in France said on his anonymous Twitter account, which has around 110,000 followers, in December.
If there was any doubt that Genazym were now the most commercially remarkable rare book auction house on earth, the results of their latest Judaica auction this week put paid to that: essentially almost every lot sold for *at least* twice estimate…. 1/https://t.co/iAC4sQudIz pic.twitter.com/eeunjqWzAs
— Incunabula (@incunabula) December 13, 2022
It remains to be seen whether Genazym can challenge Sotheby’s Judaica division as the destination for sellers with the rarest and most valuable books. Last year, a medieval prayer book sold for $8.3 million at Sotheby’s and this year, the New York auction house is accepting bids for the oldest known copy of the Hebrew Bible, which is expected to fetch as much as $50 million.
But Djmal considers especially remarkable about Genazym is not just the high prices but also the way in which rare books have caught on among Orthodox youth as something cool. “My son and his friends in yeshiva are talking about these items,” Djmal said. “These books represent rabbis they have heard about from a young age.”
The team behind Genazym’s success is led by three brothers from the Stefansky family who live in Jerusalem and New York. Before starting an auction house they worked for many years as private dealers in the rare book market. Their names, Chaim, Moshe and Bezalel, rarely appear anywhere and they almost never grant interviews. Chaim Stefansky made an exception for the Jewish Telegraphic Agency and requested that this article not put him in the spotlight nor portray Genazym’s success as a product of his business acumen.
Stefansky said Genazym has tapped into a universal and deep-seated desire of people to strengthen their identities by connecting with the past. The Jewish community, he said, has been poorly served by an emphasis on historical and even current persecution.
“Always, we are victimized and we cry,” Stefansky said. “What we have in common maybe is that your grandmother and my grandmother were sharing the same bed in Auschwitz. Give me something positive of my past to be proud of. Your heritage has not only sorrow but also a happy, rich, and huge intellectual tradition. So Genazym comes and tells people about their heritage. It’s yours. It belongs to you.”
He said the same thing can be done with any ethnic or religious group.
“If you go to the Irish community and press the right buttons in terms of what you know that every Irish person is extremely proud of, I think you’ll be very successful,” Stefansky said.
He rejected the impression that Genazym’s buyers come primarily from the ranks of the nouveau riche in the Hasidic world.
“It’s coming from all sections,” Stefansky said. “People will say that there’s a lot of fresh money in the market. But we also have very good old money. We have institutions. And, also, the regular man. Mostly, the regular man, who never knew he could have access to any of this.”
One of the only customers who agreed to be identified and interviewed for this article is Rick Probstein, who says he’s spent more than $100,000 at the company’s auctions. He can’t remember when he started seeing Genazym catalogs but he had never collected Judaica before, which is perhaps surprising given that he’s an Orthodox Jew who’s been working in the collectibles business since he was a child trading baseball cards.
Today, at 53, Probstein is one of the largest sellers of sports collectibles in the world, operating through a dedicated account on eBay. “I run a humongous business — I am doing something like $160 million a year,” he said of his sales volume.
Probstein, who lives in Passaic, New Jersey, had long felt a pang of guilt about the lack of Jewish content in his collection. “I collect things but what do I have of my own heritage?” he recalled thinking to himself. “So when I started getting the catalogs, I said, ‘I gotta be a good Jew.’ I started bidding on things and I got really into it.”
Once Probstein got started, the Stefansky brothers began checking in on him, providing concierge service and cultivating him as a client.
“This is a boutique run by a Jewish family with a personal touch,” Probstein said “They call me on the phone, saying, ‘Rick, did you get the catalog? What did you think? Here are some items that you could really like.’”
Bidding on Genayzm items is not purely sentimental for Probstein. “I’m putting real money into it because I think that from an investment standpoint, it has a lot of upside,” he said.
Still, the items he buys tend to have personal significance.
“I am partial to items relating to the Chofetz Chaim,” Probstein said, referring to the rabbi and Jewish scholar Yisrael Meir Kagan, who died in 1933. Probstein’s oldest son is named Yisrael Meir in his honor. The Chofetz Chaim also appeals to Probstein because of his writings about lashon hara, the prohibition in Jewish law against speaking evil of people. “I think that speech is important and he’s sort of the embodiment of that,” Probstein said.
Genazym has sold six letters and a handwritten blessing signed or written by the Chofetz Chaim at prices ranging from about $16,000 to $68,000.
Ever since Probstein started collecting Judaica, these items have served as a draw for family and friends visiting his home.
“People in my community that come over for kiddush [refreshments after Shabbat service] know that I have this stuff and they always want to see it,” Probstein said. “Nobody ever looks at my sports memorabilia collection because it’s in my office but my Judaica stuff is in my house. They look at the letters and talk about the historical context. People love it.”
The revelation that so many Jews appear fascinated with their own history and want to engage with scholarly tradition comes at a time when many Jewish libraries have been struggling.
The library of the Jewish Theological Seminary in Manhattan, which has the most comprehensive and significant collection of Jewish books outside of Israel, has seen its footprint downsized amid budget cuts at the Conservative movement seminary. Also under financial pressure, American Jewish University was forced to sell its Bel Air campus in Los Angeles, which housed a library. Hebrew Union College, meanwhile, opted to end its Reform rabbinical training program in Cincinnati and even though the campus library has survived the cuts, financial uncertainty remains.
Genazym’s populist approach might hold lessons for Jewish institutions and university libraries with significant Judaica collections that hope to engage the public around books.
“The lesson is to lay off the snobbery a little bit,” said Finkelman, the former Judaica curator at the National Library of Israel, which is slated to reopen in a new and more accessible space later this year. “The goal of public institutions is to enable preservation but also to enable public access and public education. There are great stories in books and archives.”
Finkleman said he has encountered sneering reactions to the way Genazym promotes books, and they are similar to the response in the United States when the pop star Lizzo played a crystal flute that belonged to James Madison on stage at the Library of Congress.
“There are echoes of the same thing here,” he said. “Get out of the snobby ivory tower and realize you are preserving history for people.”
—
The post Inside the auction house driving the rare-book craze in the Orthodox world appeared first on Jewish Telegraphic Agency.
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After Platner’s collapse, Jewish Democrats say party can’t ignore candidates’ red flags
The collapse of Maine Senate candidate Graham Platner’s campaign in the wake of rape allegations is prompting Jewish Democrats to assess what they see as lessons about the perils of piling on to support untested candidates who are winning voter support by targeting the Democratic establishment as too supportive of Israel.
Platner’s candidacy had already exposed deep divisions within the Democratic Party before a former girlfriend accused him of sexual assault while drunk — allegations he denies but that have fueled calls for him to drop out of the race.
For some, the latest allegations are a decisive breaking point after months of controversy surrounding Platner, a Marine veteran and oyster farmer whose tattoo resembling the Nazi-era Totenkopf insignia and sharp criticism of Israel have alarmed some Jewish groups.
Halie Soifer, chief executive of the Jewish Democratic Council of America, said the episode reinforces why her organization declined to endorse Platner, even after Gov. Janet Mills suspended her primary campaign and he became the presumptive nominee to challenge incumbent Republican Sen. Susan Collins.
“I think a lesson for Democrats is that we shouldn’t compromise,” Soifer said. “There were red flags about Platner from the outset. They just continued to compound on each other as more stories came out. But the Nazi tattoo for us alone was one too many.”
Changing minds
The breadth of calls for Platner to step aside intensified on Tuesday after a former girlfriend accused him of drunken rape.
Chief among them was Sen. Bernie Sanders of Vermont, who had been one of Platner’s earliest supporters and appeared with him at campaign rallies. The Maine Democratic Party urged Platner to withdraw as its Senate nominee, saying Democrats must “refocus this campaign” on defeating Collins.
The race has national significance — considered one of the party’s best opportunities to flip a Republican-held seat as Democrats seek to regain the Senate majority. Platner has until Monday to withdraw from the race and avoid appearing on the ballot, allowing Democrats to nominate a replacement before the July 27 ballot deadline.
New York City Mayor Zohran Mamdani, whose criticism of Israel and progressive politics align with Platner’s worldview, also called on Platner to quit. Platner’s campaign was advised by Morris Katz, the strategist credited with helping engineer Mamdani’s victories in New York City’s June Democratic primaries.
Some progressive politicians calling for Platner to drop out raised the Totenkopf skull-and-crossbones tattoo as an early sign he never should have run.
“Sorry to the well-intentioned people who made the mistake of supporting this guy,” New York State Sen. Julia Salazar, a democratic socialist, posted on X. “But: having a Nazi tattoo doesn’t pass the sniff test for running for US Senate, nor did his excuses. And far worse that he faces a credible allegation of rape.”
Yet not everyone believes the earlier controversies should have disqualified Platner.
Steve Sheffey, a longtime Chicago Democratic activist who writes an influential insider political newsletter, said he believed Platner had adequately addressed questions surrounding his tattoo — which he has since covered up — and prior Reddit posts. But the latest accusation “is a deal breaker,” he said.
“He’s not antisemitic,” Sheffey said. “But he is credibly accused of sexual assault, and that’s unacceptable.” The calls for his withdrawal, he added, show that Democrats haven’t lost their compass.
Others who had previously defended Platner have reached similar conclusions.
New York Times columnist Michelle Goldberg, who had written favorably about Platner after meeting him on the campaign trail, reversed course on Monday.
“I deeply regret that, impressed by Platner’s political charisma, I wrote that he was ‘nothing like the edgelord caricature I encountered online,’” Goldberg wrote. “If anything, he seems to be significantly worse.”
The path forward
Maine Democrats are now racing to prepare contingency plans should Platner step aside, hoping to salvage one of their best opportunities in the midterms. Platner reportedly told campaign staff Monday he believes he can still influence who replaces him on the ticket.
Possible successors being discussed include former state Senate President Troy Jackson, former gubernatorial candidate Nirav Shah and Secretary of State Shenna Bellows. Shah said Monday that he opposes sending U.S. aid to Israel and believes Israel’s conduct in Gaza amounts to genocide.
For Jewish Democratic leaders, the moment has reopened a debate that began months ago, when many questioned whether the party should rally behind a nominee whose campaign had already generated repeated controversies. Soifer said she hopes that the next candidate selected will be one that everyone can get behind.
“A candidate must align with the Jewish community in terms of prioritizing its security and safety, recognize Israel’s right to exist as a Jewish and democratic state, and support the U.S.-Israel security relationship,” Soifer said about JDCA’s broader approach to endorsements. “JDCA only supports Democrats, but we do not support all Democrats.”
The post After Platner’s collapse, Jewish Democrats say party can’t ignore candidates’ red flags appeared first on The Forward.
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Jewish groups protest former California mayor appointed to lead local Rotary Club
A former California mayor who began posting conspiracy-tinged anti-Israel messages on her social media shortly after she left office has been tapped as a local goodwill ambassador in Orange County, infuriating Jewish residents who say their concerns about her appointment have been ignored.
Former Irvine Mayor Farrah Khan’s installation as president of the Rotary Club of Orange County L.A. last month came over the objections of the Jewish Federation of Orange County and other Jewish advocacy groups, including the regional chapter of the Anti-Defamation League, the Jewish Community Action Network (JCAN) and the local Israeli American Council.
Over the last 18 months, these groups say, Khan has spread unverified claims about the war in Gaza, making her a questionable choice to lead a public service-oriented club purportedly dedicated to promoting peace.
“This is somebody who’s a public figure who’s using a quasi-public account to spread blood libels,” said Julie Heiman, JCAN’s director of policy, legal and government affairs. “And a civil society organization, the purpose of which is to build goodwill, is kind of blessing this.”
Neither the Rotary International organization nor the Rotary Club of Orange County Los Angeles responded to inquiries. But Craig Livingston, governor of the Rotary Club district that includes the Orange County chapter, told the Forward in a statement that he did not have the power to make decisions regarding a club’s members or its leadership.
When Heiman initially raised the Jewish community’s concerns about Khan’s nomination, he discussed them with the club’s leadership, “including the potential implications for the club’s and Rotary’s public image should the matter receive broader public attention.” He added that the Rotary “values diversity and celebrates the contributions of people of all backgrounds.”
But critics say Khan — a Democrat and the first Muslim woman elected mayor of a large American city, in 2020 — does not reflect those values in her social media posts about Israel andw instead cross into antisemitism.
In one Facebook post, Khan responded to a report that Israel had bombed an Iranian girls’ school by writing that “the sick pedophiles/cannibals are doing what they do best.” Jewish groups said she was invoking antisemitic canards. Khan later clarified that she was referring to Israeli government officials and the military, not the general public, but Jewish groups were not satisfied with that response.
“It’s a proxy for saying ‘Jew,’” Heiman said. “Most of our community supports Israel, and therefore I think to the public writ large, if they’re reading that Israelis are cannibals and pedophiles, and then they see the Jewish community here flying an Israeli flag, saying we support our ethnic homeland, then we must be evil too.”
Other posts spread rumors and disinformation about the war in Gaza, including that handcuffed babies were found in a mass grave.
In another Facebook post, Khan wrote “the elite were caught with evidence worshipping evil, eating humans, engaging in rape and pedophilia…” but that “we continue to watch their movies, listen to their music, consume their products.”
Rotary International, founded in the early 20th century as a non-religious, nonpartisan service organization, has as its stated mission the promotion of service, integrity and peace. Its 45,000 clubs tend to fundraise for and organize volunteer projects around the world and in regular meetings host speakers, organize classes, promote volunteering and hold networking events.
Its credo is called the “Four Way Test”: truth, fairness, goodwill and general benefit.
When Jewish groups initially raised their concerns June 22, they wrote to the chapter’s past two presidents, Jenny Wang and Beth Fujishige, as well as Livingston, asking them to review whether Khan’s conduct aligned with the Rotarian Code of Conduct and the Four Way Test.
Wang and Fujishige did not respond to Heiman or to the Forward. Livingston told Heiman that he had consulted with Rotary International leadership, which told him the organization did not have policies governing what individuals say on their personal social media accounts when they’re not serving in a Rotary capacity.
Heiman said their choice to elevate someone who trafficked in antisemitic statements mattered because it at best normalized the behavior — at worst, it represented tacit approval. Rotary Club bylaws enable clubs to terminate membership “for good cause when they cease to have the qualifications for membership.”
“We have to be able to push this back into the dark corners where it belongs,” Heiman said. “We need for decent people to be willing to stand up and say this isn’t OK. I would have expected Rotary to be the front line of that, and it’s very scary to me that Rotary just is going along with this as if it were acceptable.”
The post Jewish groups protest former California mayor appointed to lead local Rotary Club appeared first on The Forward.
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He was a shy, retiring, Jewish record store manager. How did he come to manage the world’s biggest rock band?
Mr. Moonlight: Brian Epstein and the Making of The Beatles
By Philip Norman
Da Capo, $32.50, 368 pages
Brian Epstein was a most unlikely candidate to discover the Beatles playing in a subterranean music club in Liverpool and manage them toward becoming the biggest pop-rock band in the universe. The somewhat shy and retiring record store manager and classical music aficionado was convinced by an employee to join him during a lunch break to walk over from his family-owned NEMS record shop to the Cavern Club, where he stood out for his age (he was 27; the group’s oldest musician, John Lennon, was 21 and the crowd consisted largely of teenagers), his outfit (a formal suit and tie), and his mature deportment.
But despite being a fish out of water in the grungy club and with no experience working with musicians, within just a few weeks of getting to know the members of the Fab Four, Epstein signed them to a management deal for the purposes of getting them gigs, attracting a record deal, and freeing the foursome from business and logistical concerns. Along the way, Epstein cleaned them up, convincing them to trade their leather outfits for suits and ties, to all cut their hair in the same bowl-cut style that garnered them the nickname “mop-tops,” and to stop eating, smoking and cursing out the audience while performing.
Who was this character, and why did the Beatles put their trust in him?
The 5th or 6th Beatle
Brian Samuel Epstein was born on Sept 19, 1934, which happened to be Yom Kippur, the holiest day of the Jewish year, when Jews traditionally fast and spend the day in synagogue in an annual ritual of atonement. In some small but significant way, atonement would prove to be one of the themes of Epstein’s short, enigmatic life.
Brian’s paternal grandfather, Isaac Epstein, emigrated from Lithuania to Manchester, England, in 1894. He eventually moved to Liverpool, where he opened a furniture shop. The family expanded the business by taking over a nearby shop called North End Music Stores, which became the famous NEMS chain of furniture and record stores. Paul McCartney’s father once bought a piano from NEMS, and teenage Paul — along with his pals John Lennon and George Harrison — often went to NEMS to hear the latest pop and rock ‘n’ roll records from America.
Isaac Epstein’s son Harry married a woman named Malka Hyman (hence her nickname, “Queenie,” as “Malka” is Hebrew for queen), and the two became “prominent and popular members of the largest Jewish community outside London.” Brian and his younger brother Clive were raised in a household that kept a kosher kitchen and had weekly Shabbat dinners.
After briefly attending RADA, the Royal Academy of Dramatic Art, in London, where he had hopes of becoming an actor, Brian Epstein returned to Liverpool and went to work for his father, managing the NEMS record outlet.
As Beatles biographer Philip Norman recounts in Mr. Moonlight: Brian Epstein and the Making of the Beatles, Brian led something of a double life from a young age. He was gay at a time when engaging in homosexual activity was against the law as well as frowned upon socially. Epstein lived his gay life mostly in the shadows, attracted as he was to anonymous trysts with “rough trade,” which could and often did wind up with him getting into trouble with the law as well as being beaten up, robbed, or blackmailed. To make things worse, Epstein was a heavy drug user and drinker who combined alcohol and sleeping pills, and he was hospitalized several times for depression and drug abuse.
Nevertheless, Epstein steered the Beatles to fame and fortune, first in England, then in America, and then all around the world. He was tenacious in trying to score them a record deal in London. Bringing them to the attention of Parlophone staff producer George Martin proved to be auspicious. Although Martin had previously specialized in recording comedy records, he saw something in the Fab Four (who, at least in their early years, were something of a comic group — or at least John Lennon fancied them as such) that was distinctive and showed promise. Martin convinced the upper brass at EMI, which owned Parlophone, to take a flyer on the group. The pairing of Martin and the Beatles would prove as significant as anything Epstein did for them, and when talking about “who was the fifth Beatle?” the only honest answer is both Epstein and Martin (or one was the fifth and the other the sixth — take your pick). Martin’s influence on the Beatles’ musical development and his support of their more experimental tendencies in the recording studio would prove to be an essential ingredient in their magical mixture.
A genteel and not-so-genteel antisemitism
In early 1963, a Jewish Londoner named Helen Shapiro was one of the biggest pop stars in England. Epstein got the Beatles attached to a nationwide tour headlined by Shapiro, which wound up laying the groundwork that would evolve into the full-fledged Beatlemania that would erupt by the end of the year. By early 1964, Epstein convinced American TV variety host Ed Sullivan to have the Beatles appear as guests on his weekly program for three consecutive weeks, lighting the fire of Beatlemania in the U.S., on their way to total domination of the world’s airwaves.
Epstein also worked with Jewish-American concert promoter Sid Bernstein to get the Beatles booked at Carnegie Hall in New York City and later at Shea Stadium, for two massive concerts in 1965 and 1966. In the meantime, Epstein hooked up the Beatles with Dick James (born Isaac Vapnick) for the purposes of creating Northern Songs, a publishing company for their original compositions. Epstein also midwifed the Beatles entrance into moviemaking, making a deal with United Artists to make several films, including A Hard Day’s Night and Help!, both directed by American-born filmmaker Richard Lester (born Richard Lester Liebman). Lester, like George Martin, had previously worked with Spike Milligan and Peter Sellers, two of the Beatles’ favorite comedians.
For Epstein, it was not always smooth sailing. It was a time when a kind of genteel (and not-so-genteel) antisemitism permeated British life and culture, a time when the words “Jewboy” and “Yid” came tripping off the tongue. When Paul McCartney told his father that the Beatles were thinking of partnering with Brian Epstein, pere McCartney replied, “Jews are good with money,” leaving it to our imagination if this betrayed antisemitism or was meant as a compliment.
Even with his commercial and financial success, Epstein found certain doors closed to him. According to Norman, “As a permanent London base, [Epstein] favored the city’s two most exclusive neighborhoods, Knightsbridge and Belgravia, but for him, as he well knew, it wouldn’t be just a question of studying an estate agent’s brochure and requesting a viewing. Antisemitism flourished nowhere more vigorously than among those elegant white squares, many of whose ritzier apartment blocks made clear without stating explicitly they did not welcome Jews.” Brian recounted the anti-Jewish taunting he fell victim to in school in his memoir, writing, “even now [antisemitism] lurks around the corner in some guise or other.”
The godfather
No one was crueler to Epstein about being Jewish and gay than John Lennon, who, although perhaps best known for singing about peace and love, could be violent and cruel to those closest to him. Norman writes that Lennon treated Brian “abominably, at one minute sarcastically over-reverential, at the next blisteringly rude to his face about his clothes, his hair, his accent, his sexuality, even his religion.” When Epstein hired Tony Barrow to be the Beatles’ press agent, Lennon asked him (with Epstein within earshot), “If you’re not Jewish and you’re not queer, what are you doing working for Brian?” And when Epstein asked the band members what he should call his memoir, Lennon replied, “Queer Jew.”
Nevertheless, when Cynthia Lennon gave birth to Julian, the Lennons asked Epstein to be the boy’s godfather. And immediately following Julian’s birth, Lennon and Epstein went on holiday together for two weeks in Spain, where it has long been assumed the two of them had sexual relations of some sort.
When the Beatles decided to retire from touring in 1966, Epstein was left wondering what remained for him to do for them, since so much of his work had revolved around booking concert tours and negotiating deals. With the focus of the Beatles work now dedicated to the recording studio, Epstein spiraled. His drinking and drug use, as well as his expensive gambling habit, grew to epic proportions. He was found dead in his bed on August 27, 1967, at the age of 32. Surrounding him in bed were items of correspondence, the script for the Yellow Submarine animated film, and a novel called The Rabbi by Noah Gordon. Published in 1965, the American author’s debut was an instant hit, spending 26 weeks on The New York Times’ bestseller list.
An inquest ruled that Epstein died from an “incautious” drug overdose. On Oct. 17, a memorial service for Epstein was held at the New London synagogue in Abbey Road, attended by the Beatles, Cilla Black, George Martin, Dick James, and members of the Finchley Jewish Youth Club, for which Brian had served as president. Writes Norman, “The Beatles wore black paper yarmulkes which kept slipping off their shaggy hair.”
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