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Israel just quadrupled its PR budget to $730M. Experts say it won’t work.
(JTA) — Israel is betting nearly three-quarters of a billion dollars that it can talk its way out of a reputation crisis.
Lawmakers in Jerusalem approved a 2026 national budget last month that includes roughly $730 million for public diplomacy — the broad category known in Hebrew as hasbara — more than four times the $150 million they allocated the year before. That earlier sum was itself about 20 times what Israel had spent on such efforts before the war in Gaza broke out in 2023.
The unprecedented expenditure comes as survey after survey show declining support for Israel in the United States, its most important ally. A Pew Research Center poll released earlier this month found 60% of Americans now view Israel unfavorably, up seven points in a single year, with only 37% viewing it favorably.
Most striking for a country long accustomed to bipartisan American support: 57% of Republicans under 50 hold negative views of Israel. Support has cratered among the religiously unaffiliated, Black Protestants and Catholics. Among American Jews, support has slipped below two-thirds.
On social media, the Hebrew word “hasbara” has become a dismissive shorthand for pro-Israel advocacy, indicating how widely known Israel’s uphill efforts to shape its image have become.
Congress is increasingly reflecting this drop in public support. Earlier this month, 40 of 47 Senate Democrats voted to block a $295 million sale of Caterpillar bulldozers to Israel, and 36 voted to block a sale of 1,000-pound bombs, representing the strongest congressional rebuke of U.S. military aid to Israel on record.
Israel’s foreign minister, Gideon Sa’ar, says the country is engaged in a global war for hearts and minds and it must spend accordingly.
“We had a major breakthrough this year, but we must as a country invest much much more,” Sa’ar said in December as the government entered budget deliberations. “It should be like investing in jets, bombs and missile interceptors. In the face of what’s arrayed against us and what’s invested against us, it’s far from enough. This is an existential issue.”
Alongside the budget, Sa’ar won approval for a dedicated public diplomacy unit inside the Foreign Ministry, headed by a director equivalent in rank to the ministry’s top political official — a structural consolidation meant to end years of scattered hasbara work across rival ministries.
Public filings, Knesset testimony and Israeli business reporting show where a portion of the 2025 allocation went.
A $50 million international social-media ad buy was split across Google, YouTube, X and Outbrain. Roughly $40 million went to hosting 400 foreign delegations — lawmakers, pastors, influencers, university presidents. A “media war room” was erected to monitor 250 outlets and 10,000 daily Israel-related items.
The Foreign Ministry also signed a $1.5-million-a-month contract with former Trump campaign strategist Brad Parscale’s firm to deploy AI tools against antisemitism online, a $4.1 million campaign aimed at evangelical churches, and the “Esther Project,” a paid influencer network running up to $900,000 through a PR firm called Bridges Partners.
The Israeli Foreign Ministry did not respond to repeated requests for interviews and comment.
Defending the approach, Consul General Israel Bachar, Jerusalem’s top diplomat in Los Angeles since 2023, said in an interview that most of the money so far had gone into social media and delegations. His post oversees seven Western states and one of the largest Israeli expatriate populations in the world.
“We flew a lot of delegations to the country — whether it’s pastors, whether it’s politicians, universities,” Bachar said. “Everyone who returns from the country understands better and is more supportive. But you have to fly out a lot of people.”
A veteran Israeli political strategist before his consular appointment, Bachar argued the anti-Israel shift in the United States is not primarily a messaging failure. He pointed instead to “sociological changes in America that have nothing to do with us” that are “being used against us.”
He called the situation a complex problem with “no silver bullet,” and said he favors additional spending on what he called “productions” in the United States — sitcoms, documentaries, feature films that touch on Israeli themes — alongside the ad buys and influencer work.
Ask the people who study public diplomacy for a living whether any of this will work, and the answer is, overwhelmingly, skeptical.
Their central objection is that no amount of messaging can outrun entrenched rejection by its target audiences of Israel’s armed response to conflicts with its neighbors.
“My position is that history shows all the money in the world won’t help if the policy is wrong,” said Nicholas Cull, a professor of communication at the University of Southern California and one of the founders of the study of public diplomacy. “The U.S. discovered that in Vietnam when its own Cold War public diplomacy budget peaked.”
Cull coined the term “reputational security” to describe the argument Sa’ar is implicitly making — that a country’s standing is itself a strategic asset worth serious investment.
“It means protecting the country both by accentuating positive images and by eliminating negative realities,” Cull said. “I suspect that the government of Israel will be unable to sell its solutions to the world when so many of its own people dispute the validity of those solutions, and where the domestic consensus is wide of the international understanding of realities on the ground.”
The polling tells a similar story, according to a scholar who has been tracking it longer than almost anyone else.
“There has been a paradigmatic shift that has taken place in America about Israel,” said Shibley Telhami, a political scientist at the University of Maryland, who has surveyed American and Arab attitudes toward Israel for decades. “I have been tracing shifts, particularly among Democrats, for a decade and a half. I have never seen a shift like the one we’ve seen.”
Born in Israel to an Arab family, Telhami was long a two-state advocate operating within the American foreign policy mainstream before moving considerably leftward in recent years.
He described a new “Gaza generation” — a majority of young Americans who, his polling shows, now see Israel as committing genocide and who see the United States as implicated in it.
Telhami said the moment reminded him of a previous episode. He served on the U.S. Advisory Commission on Public Diplomacy in 2005, when Washington tried to spend its way out of the reputational damage of the Iraq War with campaigns aimed at Muslim audiences.
“Our conclusion was, it’s the policy, stupid,” he said. “Yes, you can do a lot with public diplomacy, and there are strategies that could help on the margins. But they’re only going to affect a small percentage, because the bulk of the impressions on issues that people care about are shaped by the actual policies, not how well you sell those policies.”
Many Israelis believe the country has simply never told its story well enough, and that with enough money and the right platforms, it can. But the conventional wisdom that Israel has not been active on the frontiers of public diplomacy simply isn’t true, according to Ilan Manor, a senior lecturer at Ben-Gurion University who has long studied the Foreign Ministry’s online presence.
Israel was one of the first countries in the world to build a global digital-diplomacy operation, Manor said. Before Oct. 7, he said, its accounts reached roughly a billion people, a scale rivaled only by the United States.
“The problem is not that we lack infrastructure. The problem is not that we lack skill,” Manor said. “The problem is that people don’t believe the state anymore. And that’s a much, much deeper problem that no amount of money is going to repair.”
He calls it a credibility gap, borrowing the term American reporters used for Lyndon Johnson’s Vietnam-era statements. “If you’re not a credible spokesperson, if you’re not a credible state, it doesn’t matter how good your message is,” Manor said. “It doesn’t matter how viral it might get. It doesn’t matter how many likes you get.”
The credibility problem is now compounding itself. As disclosures have revealed Israeli contracts with influencers, shell websites, and AI-driven campaigns, pro-Israel posts on American social media routinely draw comments accusing the poster of being a paid foreign agent, whether they are or not.
Similar concerns come from inside the pro-Israel branding world. Joanna Landau, founder of the Tel Aviv–based Israel branding nonprofit Vibe Israel, has spent more than a decade flying international influencers to Israel on lifestyle-focused trips. She said she was not available for an interview but has laid out her views in a recent series of essays on her Substack, “Reputation Nation.”
Landau called the 2026 allocation “a long overdue course correction” but warned that structural failures would swallow the money. “Israel’s narrative has no single strategic owner,” she wrote, noting that messaging responsibility is scattered across the Foreign Ministry, the Prime Minister’s Office, the Diaspora Affairs Ministry, the Government Press Office and the IDF.
According to the government’s own announcements, she added, most of the new funding is slated for “tactical activity” — “the same tools Israel has relied on for years, only now with many more zeros.” Her conclusion: “A large budget poured into a broken system produces scale, not strategy.”
The spending does vault Israel into the same league as some of the world’s largest public diplomacy operations, according to Landau.
Exact comparisons are hard to make, and there are no widely accepted figures for what different countries spend on public diplomacy — the work is scattered across culture ministries, state broadcasters, foreign affairs budgets, and intelligence agencies, often without a single label.
Germany, for example, funds Deutsche Welle, its international broadcaster, and the Goethe-Institut, its global network of cultural centers, at hundreds of millions of dollars a year, but both operate independently of the government. Britain spends around $450 million on the BBC World Service and millions more on international scholarships, also at arm’s length from direct messaging. The United States allocates an estimated $2.3 billion through State Department programs and the U.S. Agency for Global Media. China’s public diplomacy spending has topped $10 billion. Qatar has built Al Jazeera into a global network through state funding whose full scope is not publicly disclosed.
Israel, a country of roughly 10 million people, is now set to spend on its global image at a scale normally associated with much larger countries.
It may be too late, according to one Israeli scholar who has argued for two decades that Israel chronically underinvests in public diplomacy.
Eytan Gilboa, a professor of international communication at Bar-Ilan University, said he welcomes both the larger sum and its consolidation inside the Foreign Ministry, which he said Prime Minister Benjamin Netanyahu had deliberately “dried up” in favor of rival ministries.
But Gilboa agrees the current moment may be beyond repair.
“This is the worst crisis in Israel’s image abroad,” he said. “In the past, we have seen criticism of Israeli policy. Since Oct. 7, we have seen a rejection of Israel’s right to exist.” He argued that Israel has lost a generation of Americans, calling it “highly dangerous, because these people are going to be the next politicians, elites, journalists.”
“Perhaps $730 million is not enough,” Gilboa said. “You have to establish a mechanism, a system that would systematically address all the challenges. I am quite pessimistic.”
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Mamdani says ‘I can’t tell you I support’ Israel as a Jewish state
(JTA) — New York City Mayor Zohran Mamdani said he could not endorse states that privilege one religion over another, including Israel and Saudi Arabia, during a one-on-one interview with ABC’s Jonathan Karl on Sunday.
“Democratic Socialists of America now says they no longer favor a two-state solution. “Is that the way you see it as well? Karl asked in the interview, which came days after Mamdani’s endorsed Democratic socialist candidates for Congress swept their New York Democratic primaries.
Among them, Claire Valdez and Darializa Avila Chevalier campaigned on platforms that included opposition to U.S. military aid to Israel and support for Palestinian rights.
Mamdani replied to Karl: “The way I see it is equal rights for all people. And I think that that’s the truth for Israel. It’s the truth for any country in the world.”
When pressed by Karl that Israel is in fact a Jewish state and “that’s in the charter, that’s the way it is now,” Mamdani said he has consistently stated he supports “the state of Israel as a state with equal rights.”
However, he added, “I believe that any state that privileges one religion over the other is one that I can’t tell you I support, whether it be Israel or Saudi Arabia or anywhere else.”
The backlash to Mamdani’s comments was quick. In a statement Sunday, Ambassador Ofir Akunis, Consul General of Israel in New York, said, “Mamdani, we do not need your recognition of the Jewish state. If you knew a little history, instead of spending all day inciting and spreading hatred, you would know that Israel’s Declaration of Independence guaranteed full equality for all its citizens. That has been the reality since the day our state was established.”
Mark Dubowitz, CEO of the Foundation for Defense of Democracies think tank, posted on X, “Mamdani is either willfully ignorant or maliciously mendacious,” adding that “Israel has no official state religion.”
He also stated that there are multiple countries for which Islam is the state religion, with additional Muslim-majority countries declaring Islam as the state religion in their constitutions.
Karl also asked Mamdani about his broader views on Israel, which became a prominent issue during the New York Democratic primaries, particularly among candidates who support Israel and continued U.S. military aid.
Mamdani said voters made it clear that “they were tired of tens of billions of dollars being spent in our taxpayer dollars to violate international law to kill thousands of civilians.”
He added that currently “Palestine is described as if there is a ceasefire,” but more than 1,000 Palestinians have been killed during it. He said New Yorkers want to “follow international law, to believe in the humanity for all.”
Karl also pressed the mayor on the Poetica coffee shop incident in Brooklyn last week, where staff refused to take New York Democratic Rep. Dan Goldman’s money for a coffee purchase, calling him a “genocide enabler” because he supports Israel.
Mamdani said while he has “political disagreements” with Goldman (who lost his seat to Mamdani-backed Brad Lander), “I do believe that that’s a response that goes beyond that.”
And when asked about rising antisemitism in New York City, the mayor said that while Jews are a minority of the city’s population, they constitute a majority of victims of the hate crimes committed in the city. ”That’s something that’s unacceptable,” he said.
Akunis said, however, that “The surge in antisemitism across the United States, and particularly in New York, is the result of ignorance and a lack of knowledge, combined with a fundamental hatred of the Jewish people.”
He added, “I once again warn that Mamdani’s inflammatory rhetoric will end in very serious and violent acts against Jewish and Israeli communities throughout the city.”
This article originally appeared on JTA.org.
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In North Carolina, a memorial project will honor Martin Luther King and Holocaust victims
(JTA) — Two people lean down from an abstract version of a rail car. Their outstretched hands reach towards a family gathered around the car’s opening. The adults on the ground reach back, either to get help stepping into the car or to say good-bye.
That’s one side of the artist rendering of what will be a Holocaust monument. On the other side, train tracks lead to the entrance of the Nazis’ largest death camp, Auschwitz-Birkenau. A message across the top reads, “They were here. We remember.”
The sculpture by artists David Wilson and Stephen Hayes, called “In Transit: The Weight of Absence,” is emotional on its own. But what makes the project planned for Charlotte, North Carolina, especially noteworthy is what will be alongside it.
Charlotte is the planned home for what its organizers believe is the first memorial plaza in the United States to both honor Dr. Martin Luther King Jr. and remember the Holocaust in the same space. The Circle of Humanity: Monuments for Unity and Remembrance in Marshall Park will feature the 8-foot bronze statue of King currently in the park plus the new Holocaust monument.
Linking the two will be paved walkways, educational reflections and digital resources on the Holocaust, the Civil Rights movement and the combined history of African Americans and Jews in the U.S. School and tour groups will take part in interactive educational experiences.
To those who might wonder why these monuments belong together, Rabbi Ya’aqov Walker points to a common inheritance. “You could just describe it plainly: white supremacy in continental Europe and white supremacy in the southeastern United States,” said Walker, who is Black and serves on the project’s education committee.
The groups also share deep resilience and desire for change, he said, which led to a significant Jewish presence in the civil rights movement in the United States 20 years after the Holocaust.
“It was very prescient in their minds, from King to any major civil rights leader who was committed to nonviolence, to study and learn what the Jewish experience was, and to build relationships with rabbis as fellow spiritual leaders,” said Walker, who co-leads the Charlotte Black/Jewish Alliance.
The new monument will replace a small one dedicated in 1979 that’s hidden in overgrown foliage. Project partners include the Charlotte Black/Jewish Alliance, Mecklenburg County, Queens University of Charlotte, the Stan Greenspon Holocaust Education Center, and the Charlotte-Mecklenburg branch of the NAACP.
After a national search for artists that yielded 57 design proposals, a review committee narrowed the choices to eight finalists. Wilson and Hayes, who are Black and live in Durham, North Carolina, were one of two teams asked to submit their concepts. Though they had never designed a sculpture based on a Jewish theme, they were compelled by its juxtaposition to the King monument, “creating a broader dialogue about injustice, courage and the consequences of hatred,” Wilson told county commissioners during a recent public meeting.
David Wilson, left, and Stephen Hayes are the designers of “In Transit: The Weight of Absence,” the winning design for the Circle of Humanity memorial in Charlotte’s Marshall Park. (Courtesy Circle of Humanity)
Their presentation moved Commissioner Leigh Altman, who is white, to reveal that her great-grandparents and many of their children were murdered in the Holocaust. About 25 to 30 Holocaust survivors live in the Charlotte area today.
“This shared partnership for me is a reminder across one of history’s worst genocides and the worst legacy of what America has done wrong, and brought it together to find a commonality, which was a failed obligation to recognize the humanity of others and to fight for it,” she said.
The second finalist team, Miriam Gusevich and Sal Pirrone from Washington, D.C., envisioned an abstract sculpture with thousands of silver circles to represent those killed by the Nazis. The proposed structure opened to a skylight in the shape of a Star of David. Members of Gusevich’s family died in the Holocaust.
“Circle of Humanity” organizers held 12 community feedback sessions, including at synagogues, a Black church and Johnson C. Smith University, a historically Black university. About 850 community members participated. More than 100 completed written surveys on their preferences. Ultimately, a majority favored the rail car image. At one session, participants audibly gasped when “In Transit” was revealed.
It’s yet to be determined which materials will be used to render the piece. Options range from cast and fabricated metal to large-scale 3-D printing. What likely won’t change is the sculpture’s bronze hue and structure.
“The skin tones can be interpreted in many ways, and it looks very similar to an auction block” used in the trafficking of enslaved people, Walker noted. He recalled that during a feedback session at a Black church, some church members teared up to see the reminder of family separation.
Urban Design Partners in collaboration with Groundworks Studio will develop the plaza, in a design called “Woven Histories.” Potential elements include a stone walkway with a plaid design. The plaid pays tribute to the dress that civil rights pioneer Dorothy Counts-Scoggins wore on the day in 1957 when she faced down an angry white mob to become the first Black student to attend a segregated high school in Charlotte.
The plaza will include benches and may incorporate decorative stone books. Like the monument design, the concept is still open to changes based on additional community feedback. The planned budget is just under $1 million, including a $100,000 endowment for programming and maintenance. If fundraising efforts are successful and the timeline stays on track, the plaza is scheduled to open in May 2027.
Marshall Park has particular resonance as the setting. It is part of the former Brooklyn, a Black neighborhood razed in the 1960s in the name of urban renewal. More recently, Marshall Park has been a familiar site for protests and political demonstrations.
The idea for the innovative combination began with a discussion between Rev. Corine Mack, president of the Charlotte-Mecklenburg NACCP, and Rabbi Judy Schindler, Sklut professor of Jewish studies at Queens University of Charlotte and executive director of Spill the Honey, a national non-profit which produces arts and educational materials intended to empower the Black-Jewish alliance to combat racism and antisemitism.
The Dr. Martin Luther King Jr. memorial statue in Charlotte’s Marshall Park, created by renowned sculptor Selma Burke, was dedicated on April 5, 1980. (Courtesy Arrowmount School of Arts and Crafts)
“It all came out of the same conversation, looking at the Civil Rights movement, looking at the rise in racial slurs and antisemitism, and just really understanding that we have to do something to elevate the importance of not only our cultures, but what love would look like in this country,” Mack said. “I thought it was important that we went back to the root of the civil rights movement, which was us collaborating.”
She acknowledges a few phone calls from members of Charlotte’s Black community who expressed concern about the collaboration in light of the war and political divides opened after the Hamas attacks on Israel on Oct. 7, 2023. Others were unclear about the benefits of bringing the two histories together. But no vocal opposition has emerged to the project. Organizers say on-site education about the history of Black-Jewish ties in America is essential.
Charlotte has its own claims to this history. Humorist and social critic Harry Golden lived in the city and published his commentaries in The Carolina Israelite, a newspaper whose subscribers included Congressional members and well-known writers. In “The Vertical Negro Plan” in 1956, he pointedly noted that whites seemed to have no trouble standing next to Black Americans. It was only when Black people wanted to sit “that the fur begins to fly.” His tongue-in-cheek solution? Remove the seats at schools and lunch counters.
In 1971, attorney Adam Stein, father of N.C. Gov. Josh Stein, was part of the legal team who argued Swann v. Charlotte-Mecklenburg Board of Education before the Supreme Court. The case began the era of busing for school integration nationwide. Busing for that purpose officially ended in Charlotte in 2002, when the Supreme Court declined to take up a challenge to lower-court ruling recognizing local schools as adequately desegregated .
Now, supporters hope the Circle of Humanity will be a catalyst for Black-Jewish collaborations in other cities. Schindler, named after a great-aunt who was killed during the Holocaust, wants the gathering spot to be a place not only for remembrance, but for inspiration and beginnings.
“It’s really important to me that we bring joy to this work,” she said, envisioning the opening ceremony filled with klezmer music as well as both soul food and Jewish noshes. She cautions against “letting those to seek to harm us control our thoughts and our struggles and our fears. We need to celebrate our culture and who we are with pride and joy, so I pray that this will be a centerpiece for cultural celebration of all sorts.”
This article originally appeared on JTA.org.
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Tennessee GOP leaders denounce ‘No wars for Jews’ mailers bearing Young Republicans name
(JTA) — A rural Tennessee region was rocked this week after thousands of homes received mailers encouraging them to join the local Young Republicans chapter with a campaign platform including “No wars for Jews.”
The flyers led to a dramatic showdown at a local GOP meeting, including a state lawmaker’s cry of “I am a Jew!” and a rejoinder from Austin Lee, the young man behind the flyers: “We will not fight wars for you.” Cops escorted the provocateur out.
“Let’s face it, we read about antisemitism and anti-Black or white nationalism, right?” the lawmaker, State Rep. Scott Cepicky, told the Jewish Telegraphic Agency. “We hear about this stuff, and people are like, ‘Well, you know, that’s over there, or that’s in another state, that’s not here.’ Let me tell you something. It came to Maury County.”
The mailers, which encouraged recipients to “support” Lee, also said “Stop the Great Replacement” (a reference to the antisemitic Great Replacement Theory), “Ban Islam and Hinduism” and “Men in charge.”
“Nonwhite foreigners have invaded our country and are replacing White Americans,” read the flyers, viewed by JTA and reportedly sent to around 2,000 households with young white men. “Efforts at mass deportations have failed. No one is coming to save us; we must solve this problem ourselves.”
The flyers were mailed mainly in Maury County, 50 miles south of Nashville, as well as some surrounding counties. In addition to Lee’s name and an invitation to join the Maury County Young Republicans, they contained the prominent logo of the Tennessee Young Republicans — invoking broader concerns that a younger generation of Republicans are trending toward antisemitic and white nationalist ideas.
However, local Republican leaders told JTA the mailers were sent out without permission; that Lee holds no formal leadership role in the county GOP; and that the county’s Young Republicans chapter is currently inactive.
The county GOP chair strongly denounced the content of the mailers to JTA.
“It’s appalling that somebody would send this out,” Jason Gilliam told JTA about his reaction to the flyers. “This kind of thing really disgusts me. I mean, I have an Israeli flag on my bumper — not that that means anything.”
Gilliam said he first became aware of the flyers on Sunday, after households had begun receiving them. At a local GOP meeting the next day, Cepicky condemned the flyers by invoking his own Jewish ancestry.
“I’m a Jew, I’m an Ashkenazi Jew,” Cepicky told the crowd at the GOP meeting in a video taken and later posted by Lee himself. “My family left Israel, moved to Central Europe. In the 30s, you know what happened in Central Europe with Jews. My family immigrated to the United States.”
After Cepicky threatened to “pursue the law on these individuals” who distributed the mailer, Lee, who was also in attendance at the meeting, identified himself.
Cepicky accused Lee of spreading rhetoric “espoused in Europe” in the 1930s. Lee responded, “It was right then, and it is right now. We will not fight wars for you.” Lee was later escorted from the event by law enforcement. Lee has on social media cited Russia’s invasion of Ukraine as a “war for Jews.”
Cepicky told JTA he felt compelled to denounce Lee’s antisemitism in part because he was standing in front of a replica of the preamble to the U.S. Constitution at the meeting.
“It was behind me, and it spurred me to say, ‘That doesn’t say, “We the Christians,” or, “We the Jews,” or, “We the Islamics,” or, “We the men, we the women.” It doesn’t say that,’” he said. “It says, ‘We the people.’”
Cepicky told JTA that he is a practicing Christian who discovered his Ashkenazi Jewish ancestry on 23andMe. He said his family arrived sometime after the 1917 Russian Revolution. He made his first trip to Israel in 2024, to visit the kibbutzim attacked by Hamas on Oct. 7, 2023, and helped found the Tennessee Israel Caucus in the state legislature shortly thereafter.
Gilliam and Cepicky both described Lee to JTA as an infrequent attendee at county GOP meetings who holds no leadership role with the party, and said the county Young Republicans chapter was inactive. They added they would be pushing for an investigation into what they said was his unauthorized use of the county and state Young Republicans name on his mailers.
In social media posts and other interviews following the meeting, Lee continued to assert that he was the president of Maury County Young Republicans. He also referred to Cepicky multiple times as “Jewish Representative Scott Cepicky.”
“I took over that chapter,” Lee said in an interview Wednesday with a local radio station, claiming he had used a “process” to reactivate the local Young Republicans group. He declined to answer questions about who funded his mailers.
In a statement to media, the statewide Tennessee Young Republicans said the use of their logo “was not authorized” and said the group “did not, and does not, authorize, endorse, or support the recent communications published by the Maury County Young Republicans.”
As of press time, the Tennessee Young Republicans list Maury County as an active chapter on their website. Efforts by JTA to contact the group’s statewide director were unsuccessful. In recent months, official Young Republicans chapters across the country have become embroiled in antisemitism controversies.
Whether Lee has any more solid connection with local GOP officials was a matter of dispute. Gilliam claimed he had first been introduced to Lee by Aaron Miller, a local elected GOP county commissioner with whom Gilliam has since had a falling-out over unrelated matters. Asked about his relationship to Miller on the radio, Lee declined to comment.
Reached by JTA on Friday, Miller denied he had any connection to Lee beyond that “we had beers a couple of times.”
“I don’t agree with his politics. I don’t agree with his approach,” Miller told JTA. “I got a mailer and I was like, ‘Oh, OK, this is interesting.’”
Lee did not respond to a JTA request for comment.
Miller did say that young men, feeling unrepresented by the current Republican Party, are seeking out “alternatives to liberal democracy.” He has advocated for the county GOP to reach out more to the population, he said.
“Anything where you’re going to approach an entire group of people with a blanket mindset, I think that’s wicked,” he said. “We’re all made in God’s image.”
Gilliam and Cepicky told JTA that, in addition to the antisemitism, they strongly objected to the mailers’ anti-immigrant rhetoric and misogyny. At a time of Republican-led immigration crackdowns on the national level, and as national figures including Vice President JD Vance have downplayed the rise of antisemitism within the party, these local GOP leaders loudly insisted such forces should be stamped out.
“This kind of stuff is absolutely not going to be allowed. I will not stand for it,” Gilliam said. “If you don’t cut the head off the snake, it’s going to come back, right? It’s not going to stop. It’s only going to fester. It’s going to grow. And this kind of thing, the roots need to be yanked out of the ground.”
This article originally appeared on JTA.org.
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