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Israel just quadrupled its PR budget to $730M. Experts say it won’t work.
(JTA) — Israel is betting nearly three-quarters of a billion dollars that it can talk its way out of a reputation crisis.
Lawmakers in Jerusalem approved a 2026 national budget last month that includes roughly $730 million for public diplomacy — the broad category known in Hebrew as hasbara — more than four times the $150 million they allocated the year before. That earlier sum was itself about 20 times what Israel had spent on such efforts before the war in Gaza broke out in 2023.
The unprecedented expenditure comes as survey after survey show declining support for Israel in the United States, its most important ally. A Pew Research Center poll released earlier this month found 60% of Americans now view Israel unfavorably, up seven points in a single year, with only 37% viewing it favorably.
Most striking for a country long accustomed to bipartisan American support: 57% of Republicans under 50 hold negative views of Israel. Support has cratered among the religiously unaffiliated, Black Protestants and Catholics. Among American Jews, support has slipped below two-thirds.
On social media, the Hebrew word “hasbara” has become a dismissive shorthand for pro-Israel advocacy, indicating how widely known Israel’s uphill efforts to shape its image have become.
Congress is increasingly reflecting this drop in public support. Earlier this month, 40 of 47 Senate Democrats voted to block a $295 million sale of Caterpillar bulldozers to Israel, and 36 voted to block a sale of 1,000-pound bombs, representing the strongest congressional rebuke of U.S. military aid to Israel on record.
Israel’s foreign minister, Gideon Sa’ar, says the country is engaged in a global war for hearts and minds and it must spend accordingly.
“We had a major breakthrough this year, but we must as a country invest much much more,” Sa’ar said in December as the government entered budget deliberations. “It should be like investing in jets, bombs and missile interceptors. In the face of what’s arrayed against us and what’s invested against us, it’s far from enough. This is an existential issue.”
Alongside the budget, Sa’ar won approval for a dedicated public diplomacy unit inside the Foreign Ministry, headed by a director equivalent in rank to the ministry’s top political official — a structural consolidation meant to end years of scattered hasbara work across rival ministries.
Public filings, Knesset testimony and Israeli business reporting show where a portion of the 2025 allocation went.
A $50 million international social-media ad buy was split across Google, YouTube, X and Outbrain. Roughly $40 million went to hosting 400 foreign delegations — lawmakers, pastors, influencers, university presidents. A “media war room” was erected to monitor 250 outlets and 10,000 daily Israel-related items.
The Foreign Ministry also signed a $1.5-million-a-month contract with former Trump campaign strategist Brad Parscale’s firm to deploy AI tools against antisemitism online, a $4.1 million campaign aimed at evangelical churches, and the “Esther Project,” a paid influencer network running up to $900,000 through a PR firm called Bridges Partners.
The Israeli Foreign Ministry did not respond to repeated requests for interviews and comment.
Defending the approach, Consul General Israel Bachar, Jerusalem’s top diplomat in Los Angeles since 2023, said in an interview that most of the money so far had gone into social media and delegations. His post oversees seven Western states and one of the largest Israeli expatriate populations in the world.
“We flew a lot of delegations to the country — whether it’s pastors, whether it’s politicians, universities,” Bachar said. “Everyone who returns from the country understands better and is more supportive. But you have to fly out a lot of people.”
A veteran Israeli political strategist before his consular appointment, Bachar argued the anti-Israel shift in the United States is not primarily a messaging failure. He pointed instead to “sociological changes in America that have nothing to do with us” that are “being used against us.”
He called the situation a complex problem with “no silver bullet,” and said he favors additional spending on what he called “productions” in the United States — sitcoms, documentaries, feature films that touch on Israeli themes — alongside the ad buys and influencer work.
Ask the people who study public diplomacy for a living whether any of this will work, and the answer is, overwhelmingly, skeptical.
Their central objection is that no amount of messaging can outrun entrenched rejection by its target audiences of Israel’s armed response to conflicts with its neighbors.
“My position is that history shows all the money in the world won’t help if the policy is wrong,” said Nicholas Cull, a professor of communication at the University of Southern California and one of the founders of the study of public diplomacy. “The U.S. discovered that in Vietnam when its own Cold War public diplomacy budget peaked.”
Cull coined the term “reputational security” to describe the argument Sa’ar is implicitly making — that a country’s standing is itself a strategic asset worth serious investment.
“It means protecting the country both by accentuating positive images and by eliminating negative realities,” Cull said. “I suspect that the government of Israel will be unable to sell its solutions to the world when so many of its own people dispute the validity of those solutions, and where the domestic consensus is wide of the international understanding of realities on the ground.”
The polling tells a similar story, according to a scholar who has been tracking it longer than almost anyone else.
“There has been a paradigmatic shift that has taken place in America about Israel,” said Shibley Telhami, a political scientist at the University of Maryland, who has surveyed American and Arab attitudes toward Israel for decades. “I have been tracing shifts, particularly among Democrats, for a decade and a half. I have never seen a shift like the one we’ve seen.”
Born in Israel to an Arab family, Telhami was long a two-state advocate operating within the American foreign policy mainstream before moving considerably leftward in recent years.
He described a new “Gaza generation” — a majority of young Americans who, his polling shows, now see Israel as committing genocide and who see the United States as implicated in it.
Telhami said the moment reminded him of a previous episode. He served on the U.S. Advisory Commission on Public Diplomacy in 2005, when Washington tried to spend its way out of the reputational damage of the Iraq War with campaigns aimed at Muslim audiences.
“Our conclusion was, it’s the policy, stupid,” he said. “Yes, you can do a lot with public diplomacy, and there are strategies that could help on the margins. But they’re only going to affect a small percentage, because the bulk of the impressions on issues that people care about are shaped by the actual policies, not how well you sell those policies.”
Many Israelis believe the country has simply never told its story well enough, and that with enough money and the right platforms, it can. But the conventional wisdom that Israel has not been active on the frontiers of public diplomacy simply isn’t true, according to Ilan Manor, a senior lecturer at Ben-Gurion University who has long studied the Foreign Ministry’s online presence.
Israel was one of the first countries in the world to build a global digital-diplomacy operation, Manor said. Before Oct. 7, he said, its accounts reached roughly a billion people, a scale rivaled only by the United States.
“The problem is not that we lack infrastructure. The problem is not that we lack skill,” Manor said. “The problem is that people don’t believe the state anymore. And that’s a much, much deeper problem that no amount of money is going to repair.”
He calls it a credibility gap, borrowing the term American reporters used for Lyndon Johnson’s Vietnam-era statements. “If you’re not a credible spokesperson, if you’re not a credible state, it doesn’t matter how good your message is,” Manor said. “It doesn’t matter how viral it might get. It doesn’t matter how many likes you get.”
The credibility problem is now compounding itself. As disclosures have revealed Israeli contracts with influencers, shell websites, and AI-driven campaigns, pro-Israel posts on American social media routinely draw comments accusing the poster of being a paid foreign agent, whether they are or not.
Similar concerns come from inside the pro-Israel branding world. Joanna Landau, founder of the Tel Aviv–based Israel branding nonprofit Vibe Israel, has spent more than a decade flying international influencers to Israel on lifestyle-focused trips. She said she was not available for an interview but has laid out her views in a recent series of essays on her Substack, “Reputation Nation.”
Landau called the 2026 allocation “a long overdue course correction” but warned that structural failures would swallow the money. “Israel’s narrative has no single strategic owner,” she wrote, noting that messaging responsibility is scattered across the Foreign Ministry, the Prime Minister’s Office, the Diaspora Affairs Ministry, the Government Press Office and the IDF.
According to the government’s own announcements, she added, most of the new funding is slated for “tactical activity” — “the same tools Israel has relied on for years, only now with many more zeros.” Her conclusion: “A large budget poured into a broken system produces scale, not strategy.”
The spending does vault Israel into the same league as some of the world’s largest public diplomacy operations, according to Landau.
Exact comparisons are hard to make, and there are no widely accepted figures for what different countries spend on public diplomacy — the work is scattered across culture ministries, state broadcasters, foreign affairs budgets, and intelligence agencies, often without a single label.
Germany, for example, funds Deutsche Welle, its international broadcaster, and the Goethe-Institut, its global network of cultural centers, at hundreds of millions of dollars a year, but both operate independently of the government. Britain spends around $450 million on the BBC World Service and millions more on international scholarships, also at arm’s length from direct messaging. The United States allocates an estimated $2.3 billion through State Department programs and the U.S. Agency for Global Media. China’s public diplomacy spending has topped $10 billion. Qatar has built Al Jazeera into a global network through state funding whose full scope is not publicly disclosed.
Israel, a country of roughly 10 million people, is now set to spend on its global image at a scale normally associated with much larger countries.
It may be too late, according to one Israeli scholar who has argued for two decades that Israel chronically underinvests in public diplomacy.
Eytan Gilboa, a professor of international communication at Bar-Ilan University, said he welcomes both the larger sum and its consolidation inside the Foreign Ministry, which he said Prime Minister Benjamin Netanyahu had deliberately “dried up” in favor of rival ministries.
But Gilboa agrees the current moment may be beyond repair.
“This is the worst crisis in Israel’s image abroad,” he said. “In the past, we have seen criticism of Israeli policy. Since Oct. 7, we have seen a rejection of Israel’s right to exist.” He argued that Israel has lost a generation of Americans, calling it “highly dangerous, because these people are going to be the next politicians, elites, journalists.”
“Perhaps $730 million is not enough,” Gilboa said. “You have to establish a mechanism, a system that would systematically address all the challenges. I am quite pessimistic.”
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Haley Stevens shocks Democrats by endorsing Republican Mike Rogers. Her move could sway Jewish voters in Michigan.
Rep. Haley Stevens, a Michigan Democrat who lost a heated Senate primary to progressive Israel critic Abdul El-Sayed, endorsed his Republican opponent, Mike Rogers, on Sunday in a stunning break with her party just two days before Election Day. The move could shake up one of the country’s most closely watched Senate races.
The endorsement came after a weekend of growing tension between Stevens and El-Sayed, whose fierce criticism of Israel and association with online personalities accused of antisemitism alienated some Jewish Democrats. If elected, El-Sayed would become the first Muslim in the U.S. Senate.
Stevens, a staunch supporter of Israel who received significant backing from AIPAC during the primary, had been snubbed by El-Sayed amid efforts to unite Democrats ahead of Tuesday’s election. Just last week, she told CNN she would vote for El-Sayed and was scheduled to join him at a unity rally Sunday.
But a feud escalated over the weekend after El-Sayed refused to condemn the content of an ad from a PAC supporting his campaign that blamed U.S. aid to Israel for rising grocery prices. El-Sayed, in return, accused Stevens of “relitigating a primary that ended three months ago” and again mentioned the support she received from AIPAC.
“Our Democratic nominee for Senate said I was no longer welcome in his campaign and that I should stay away,” Stevens said in a video posted on X after attending church services in Detroit with Rogers.
Speaking to the media alongside Rogers, Steven also referenced Hasan Piker, a popular left-wing pundit who has been accused of antisemitism and has campaigned alongside El-Sayed. “I don’t belong in Abdul’s campaign,” she said. “I do not stand with Hasan Piker, who gets trafficked on our college campuses.”
The surprise endorsement could influence Jewish Democrats who have struggled with whether to support El-Sayed despite their concerns about his rhetoric on Israel and antisemitism. After the March attack on Michigan’s Temple Israel, El-Sayed said, “Hurt people hurt people,” referring to the attacker having lost family in an Israeli airstrike in Lebanon. He later apologized for the comment.
Some Jewish Democrats had considered leaving the Senate race on the ballot blank, similar to what the pro-Palestinian “uncommitted” movement did in the 2024 presidential election to protest the Biden-Harris administration’s support for Israel in the war against Hamas in Gaza.
Jewish voters make up just 1.4% of the electorate in the state. However, in a race so close, they could make the difference. The latest YouGov poll of likely voters in Michigan has El-Sayed up by 4 points.
Trump carried the swing state in 2024 by about 80,000 votes. In the Senate race that same year, Democrat Elissa Slotkin defeated Rogers by fewer than 20,000 votes. Even before Sunday’s development, the Republican Jewish Coalition had spent $2 million to target approximately 50,000 Jewish voters, primarily in Oakland County, who backed Stevens in the primary.
The divisions have also become personal for Stevens, who is considering converting to Judaism. Her Jewish fiancé, Jason Turkish, attended a RJC forum last week and said he would vote for Rogers.
AIPAC’s super PAC, United Democracy Project, sent direct mailers to 130,000 identified Jewish voters in the swing state. It also sponsored get-out-the-vote phone calls.
Democrats try to limit the damage
The development marks one of the biggest public splits among Democrats over Israel this election cycle, as the party is fighting to win control of the Senate.
Senate Minority Leader Chuck Schumer, the highest-ranking Jewish elected official, called Stevens’ endorsement of Rogers “a despicable betrayal.”
Schumer stood by his endorsement of El-Sayed. In a statement Sunday, he accused Republicans of “racist, Islamophobic, and over-the-top false attacks” against the Democratic nominee. He did not directly address the Stevens endorsement. Stevens, who said she is “still a very proud Democrat,” said she wants to see Schumer become Senate Majority Leader.
The endorsement also sparked a firestorm within Stevens’ own office, with her chief of staff and other aides resigning in protest. Stevens did not seek reelection to the House after running for Senate, and her term ends in December.
Republicans seized on the divide.
“Wow, this is BIG!” Trump wrote in a Truth Social post. “Her following is huge, and the level of respect from the People of Michigan, especially our African American and Jewish populations, is virtually unparalleled. Haley said what few people are willing to say.”
Some Jewish Democrats also heavily criticized Stevens on Sunday, saying she was hurting the party and the country. “Anyone who makes an election this important about themselves, and not Michiganders and our democracy, should think hard about whether they are serving the greater good,” Slotkin, who is Jewish and who has hit the campaign trail with El-Sayed, wrote on X.
The Jewish Democratic Council of America, an organizing body for Jewish interests in the Democratic Party, had pointedly not endorsed El-Sayed during the campaign. Yet following Stevens’ announcement, its CEO Halie Soifer wrote, “A vote for any Republican in 2026 is a vote for Donald Trump.”
Nonnegotiable Michigan, a coalition of Michigan rabbis and Jewish Democrats, scheduled an online forum for Sunday afternoon to discuss their choices — whether to support the Republicans or leave the ballot blank — after El-Sayed ignored its repeated requests to engage. “Now, with voting underway and Election Day approaching, the question is no longer only what El-Sayed will do — but what Jewish voters will do,” the group said in a statement released before the Stevens endorsement.
Piker, on social media, called Stevens “a self interested striver who’s weirdly obsessed with Israel and has been paid handsomely for this strange obsession.” El-Sayed has distanced himself multiple times from Piker since they campaigned together in the primary, including this week after Piker compared a heavily Jewish Michigan suburb to “a KKK neighborhood.”
A shift in the Jewish vote on Tuesday could help decide the Senate race. It could also offer an early test of whether divisions over Israel will cost Democrats Jewish support beyond this election and heading into the 2028 presidential race.
JTA contributed to this report.
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Looking for a Yiddish-related event?
The Forverts website now includes a new feature. Each week, you’ll find a listing of upcoming events related to the Yiddish language or culture, both online and in person.
The list will include lectures in English or Yiddish; concerts; plays; day trips; conversation groups and reading circles.
If you know of a Yiddish-related event coming up, let us know by emailing schaechter@forward.com.
Sunday, Nov. 1, 2 p.m. ET. In this Zoom event, L.A. Yiddish culture activist Miri Koral will discuss a unique translation project of 160 works written by diverse masters of Yiddish poetry who perished in the Holocaust. Poet and Holocaust survivor Binem Heller compiled the anthology in 1951 to ensure that the works of these wonderful poets aren’t forgotten, and Koral is determined to get them all translated into English, opening them up to a much wider audience. The program will be in Yiddish. Register.
Sunday, Nov. 1, 2 p.m. ET. Some of the most passionate Yiddish love poetry and prose was written about Crotona Park in the Bronx, an area that fell off the beaten track in the last century. In this on-site tour in Yiddish, scholar Eve Jochnowitz will guide us as we explore the neighborhood and the literature it inspired. The event is free but a donation of $18 is suggested. The group will meet at the corner of Charlotte Street and Crotona Park East. Register.
Sunday, Nov. 1, 2 p.m. ET. Come shmooze in Yiddish with people all over the world at the shmueskrayz hosted by the Parizer yidish-tsenter. The atmosphere is friendly and relaxed. Feel free to sip coffee or a glass of wine. No registration necessary. Zoom link here
Thursday, Nov. 5, 7 p.m. ET. In this Zoom event, we’ll hear an English translation of detailed Yiddish letters written by Shlomo Vorobeichic, a Jewish man in Vilna before the war, to his siblings who had settled in the U.S. Although Shlomo, his wife and two children perished in the Holocaust, two children survived and kept the letters. One of them, Moi Ver, became a well-regarded photographer. In the 1990s, Moi Ver’s daughter Lilian Falk translated her grandfather’s letters into English, giving us a vivid view of Vilna in the early 20th century. Register.
Friday and Saturday, Nov. 6-7. Stockholm khevre: Attend a Yiddish film festival that includes contemporary Yiddish works like the 2026 film Moishe Badkhn (Moishe the Wedding Entertainer); Welcome to Yiddishland (2024), and the Yiddish-Ukrainian film SHTTL (2023). All films are subtitled in English. Tickets.
Sunday, Nov. 8, 3 p.m. ET. Folks in the DC/Maryland/Northern Virginia area: Join the DMV Jewish Labor Bund for a bimonthly Yiddish song circle at Maryland Meadworks. All levels of Yiddish and singing ability are welcome.
Tuesday, Nov. 10, 3 p.m. ET. Toronto folks: Yiddish studies scholar Sonia Gollance will discuss and read excerpts of Tea Arciszewska’s Yiddish play Miryeml, which Gollance translated as part of her project to uncover Yiddish plays by women. The play is often described as a powerful memorial to the 1.5 million children murdered in the Holocaust. The in-person lecture will take place at the University of Toronto and will be in Yiddish. More info.
Wednesday, Nov. 11, 7 p.m. ET. Attend an in-person staged reading of Sh. An-ski’s legendary folk drama, The Dybbuk, directed by Mikhl Yashinsky. The play, originally written in Russian between 1913 and 1916, was translated into Yiddish by An-ski himself and inspired countless film, opera, and ballet adaptations. Register.
Thursday, Nov. 19, 7 p.m. ET. Learn what makes Quebec an essential place on the world map of Yiddish culture historically and today in this Zoom talk between the Yiddish Book Center’s director of special projects, Sebastian Schulman, and Brian Calvert from Jewish Heritage Travel. The discussion will feature a sneak peek at the Center’s upcoming group tour to Montreal and Quebec City. The trip is a unique chance to experience Yiddish-Quebecois culture—its history, art, music, cuisine—as well as Montreal and Quebec City as historic and contemporary centers of Jewish life and creativity. Register.
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These rivals in a close House race agree on Israel. They’re fighting over who Jewish voters can trust.
Israel and antisemitism have emerged as central issues in several closely watched midterm races. But in New York’s 17th Congressional District, where Jewish voters could help decide one of the country’s most competitive House contests, the two candidates have more in common on those issues than their campaigns suggest.
Cait Conley, the Democratic challenger to incumbent Republican U.S. Rep. Mike Lawler, is not a progressive Democrat who Republicans have been warning Jewish voters about in recent campaigns. An Army combat veteran and former national security official, she strongly supports Israel, opposes additional conditions on U.S. military aid and rejects accusations that Israel committed genocide in Gaza. She has also criticized New York City Mayor Zohran Mamdani over his statement marking the third anniversary of the Oct. 7, 2023 Hamas attack and has vowed to confront antisemitism within her own party. But that may not be enough to win Jewish votes from Lawler, who is popular with Jewish voters.
The district includes Rockland and Putnam counties and parts of Westchester and Dutchess. It has one of the largest Jewish populations in the country, with Jews making up an estimated 19% of its population, according to a 2024 study. It is one of the key House races where Jewish voters could make the difference in a closely contested election that will determine which party controls Congress.
Kamala Harris carried the district by a narrow 50-49 margin in 2024, and it voted for Joe Biden by a 59-39 margin before that. The late Jewish congresswoman Nita Lowey, a Democrat, represented the district for three decades until her retirement in 2020. Her successor, former Rep. Mondaire Jones, chose not to run in the redrawn district in 2022 and instead lost a bid for a House seat representing parts of Manhattan and Brooklyn. During his unsuccessful 2024 campaign against Lawler, Jones had to delete a social media post that some deemed insulting to Orthodox Jews after he remarked that the former Republican House Speaker’s meeting with Rabbi David Twersky, the 86-year-old spiritual leader known as the Skverer Rebbe in Rockland County, “was a waste of everyone’s time.”
Conley, 31, faces a difficult challenge in her bid to unseat Lawler, who has deep relationships with Orthodox and Hasidic voters since he first won his seat in the 2022 midterms by a narrow margin of about 2,000 votes, thanks in part to strong support from the large Hasidic communities in Monsey, New Square and New Hempstead in Rockland County.
That makes the race a test of whether a moderate, pro-Israel Democrat can win back Jewish voters who have grown concerned about the growing influence of progressives within the Democratic Party.
In separate interviews with the Forward, Conley and Lawler both stressed their support for Israel and commitment to fighting rising antisemitism. To draw a contrast, Lawler, 40, questioned whether Conley would stick to her positions if elected, while Conley accused him of using his ties to Jewish voters to distract from his support for President Donald Trump’s agenda.
A Democrat who rejects conditions on Israel aid
Conley, a West Point graduate and 16-year Army combat veteran who later served as counterterrorism director on President Joe Biden’s National Security Council and oversaw election security efforts at the Department of Homeland Security, occupies a different position on Israel than many progressive Democrats.
She supports Israel’s right to exist as a Jewish and democratic state, backs continued U.S. military assistance and opposes imposing conditions on that aid, including on offensive weapons.
“I do not believe that what is going on in Gaza is a genocide, and I do not believe in further conditioning assistance to Israel, so it continues to have the means to defend itself against the very real threats that are posed,” Conley said in an interview. “I will be an effective and strong advocate for the Jewish community and assistance to Israel in the Democratic Party.”
Conley said her experience serving in the Middle East shaped her understanding of the threats Israel faces, particularly from Iran and terrorist organizations.
At the same time, she supports a two-state solution and believes American politicians should be able to criticize Israeli Prime Minister Benjamin Netanyahu or other Israeli leaders without questioning Israel’s legitimacy. She expressed concern, though, that criticism of Israeli government policies can sometimes become an excuse for targeting Jews. Conley also supports expanding federal security grants for synagogues and other religious institutions.
Conley said she supported the targeted American strikes on Iranian nuclear facilities in 2025, but opposes Trump’s war with Iran because she believes it has made the United States less secure and increased energy prices.
Lawler isn’t buying Conley’s pro-Israel pitch
Lawler dismissed the suggestion that he and Conley hold essentially the same positions on Israel and antisemitism.
“That’s laughable on its face,” he said in an interview.
His central argument is that Conley may sound like a moderate on the campaign trail but would ultimately follow Democratic leaders in Congress, as support for Israel becomes increasingly divisive within the party.
“She’ll be a rubber stamp on whatever the majority of the Democrats want to do,” Lawler said, citing the July vote to eliminate the $3.3 billion in annual military assistance to Israel. A record 103 of 212 Democrats supported the measure. Another 10 Democrats abstained. Conley “is not going to stand up and be a lone voice on these issues,” he said.
“At the end of the day,” Lawler added, “I have a very clear record of delivering on these issues, and there’s staunch differences in approach.”
A Republican who speaks the community’s language
Lawler’s relationship with Orthodox and Hasidic voters goes beyond his positions on Israel. A practicing Catholic, Lawler has made those relationships part of his political brand, going back to his election to the State Assembly in 2020. He has taken credit for lowering the temperature in Rockland County after local GOP officials in 2019 posted a video widely criticized as antisemitic. He regularly attends community celebrations and has helped arrange meetings between local rabbis and religious leaders, President Donald Trump and Republican leadership.
Earlier this year, William Paul, the son of Sen. Rand Paul of Kentucky, confronted him in a Washington bar, believing the New York congressman was Jewish. Paul later apologized and said he has a drinking problem for which he is seeking treatment.
His presence in the community has become so familiar that his campaign even has Yiddish materials and songs promoting his reelection. The songs are shared in popular WhatsApp groups, played at weddings and blasted from trucks driving through Hasidic neighborhoods to encourage people to vote.
Lawler’s campaign is aiming to surpass the 22,000 votes he received in Hasidic neighborhoods in 2022 and 26,000 votes in 2024, as polls show the race is a dead heat. In an interview with Punchbowl News, he predicted 30,000 Orthodox votes, arguing that the community’s participation is difficult for pollsters to capture.
In his interview with the Forward, Lawler said his popularity comes from a simple strategy: showing up.
“I am really the first elected official that has shown up, you know, consistently and publicly in this community, and not just to see the leadership of the community, but to meet the people,” he said. Lawler has even picked up some Yiddish vocabulary along the way. Asked what word he had learned, Lawler quipped, “I love the word shanda to describe Chuck Schumer,” using a Yiddish term for disgrace about the Senate Democratic leader, who is Jewish.
Lawler believes his efforts have helped build support beyond the Orthodox and Hasidic communities, including among Reform and secular Jews who might otherwise vote Democratic but are concerned about their party’s direction on Israel. “Democrats have effectively abandoned Jewish Americans,” he said.
Conley acknowledged Lawler’s visibility in the community but questioned whether it is matched with policies that benefit Jewish families. “Mike Lawler shows up for the photo op, but when it comes to acting, he turns his back on the community every time,” she said. Conley pointed particularly to his support for Republican-led legislation cutting Medicaid spending and other federal benefits.
A fight over antisemitism in politics
Conley said her own outreach has focused on convincing Jewish voters that she understands their security concerns and shares their commitment to Israel, even as she disagrees with Lawler on domestic policy.
She also spoke of a personal connection to the Jewish community as a member of the LGBTQ community, recalling how Jewish Americans stood up for LGBTQ rights. “That’s why I proudly stand beside them and let them know that there are people who deeply care and will proudly stand shoulder to shoulder with them and fight back against antisemitism,” she said.
As Lawler highlights his ties to Jewish voters and questions whether Conley would stand up to anti-Israel voices in the Democratic Party, Conley accuses him of associating with Republicans who have faced accusations of antisemitic rhetoric and ties to white nationalists.
She said Lawler had a double standard: condemning antisemitism among Democrats while supporting Republicans who have faced accusations of antisemitic rhetoric or associations with white nationalists. “He is the biggest hypocrite,” she said of Lawler. “He is a political operative who will do whatever is politically convenient for his political ambition.”
Conley cited, for example, Peter Oberacker, a Republican state legislator running against Democratic Rep. Josh Riley in the neighboring 19th District, who came under fire after a Facebook post from Veterans Day 2015 resurfaced in which he paid tribute to his grandfather who served in the Nazi-German military during World War II. Lawler attended Oberacker’s campaign launch last year and praised him. Lawler also contributed $5,000 to his campaign.
Conley described Oberacker as an “overt Nazi sympathizer” and said Lawler’s support for him undermined his claim to be a defender of Jewish Americans. Conley also pointed to Lawler’s past connections with members of the New York State Young Republicans, whose group was disbanded following a Politico investigation exposing racist and antisemitic messages. Lawler condemned it and called for those involved to resign from leadership positions.
Asked directly about the criticism, Lawler defended Oberacker. “He’s not an antisemite,” Lawler said, adding that Oberacker represents Jewish constituents in the state Senate. He dismissed Conley’s accusations as an attempt to distract from her own political alliances. “I think Cait is grasping at straws,” he said.
Lawler pointed to Conley’s decision to run on the Working Families Party ballot line, a progressive party that endorsed Mamdani in last year’s mayoral primary and has accused Israel of genocide. He also noted her remarks in a September interview, when she said that she “respects” what Mamdani represents to many New Yorkers. “I don’t respect antisemites,” Lawler said.
Lawler was the lead sponsor of the bipartisan Antisemitism Awareness Act that would require the Department of Education to use the controversial International Holocaust Remembrance Alliance definition of antisemitism — which classifies most anti-Zionism as antisemitic — when investigating allegations of discrimination. It passed in the House in 2024 by an overwhelming majority of 320-91, but was stalled in the Senate due to resistance over constitutionally protected free speech. It was reintroduced in the House last year.
More recently, Lawler partnered with Rep. Josh Gottheimer, a Jewish moderate Democrat from New Jersey, on a bipartisan House resolution condemning antisemitic rhetoric from online personalities including Hasan Piker and Candace Owens.
Conley said she recognizes the rise of “extremism and antisemitism in both parties” and has heard from Jewish voters who feel abandoned by some of the same political allies they once supported. By speaking out on these issues and committing to confront them within her own party, Conley is aiming to convince these voters that they do not have to support a Republican to feel protected.
“The Jewish community knows they have a home in the Democratic Party. Period,” she said.
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