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‘Jewish life goes on’: Djerba Jews and their supporters show resilience after deadly attack
(JTA) — The day after a gunman killed four people outside an ancient place of Jewish worship on the Tunisian island of Djerba, men gathered in the same synagogue not to mourn, but to celebrate.
They were there to witness the blessing of a new life: a brit milah, or ritual circumcision. Not long after, a recording of the ceremony, complete with the men chanting in Hebrew as they surrounded the eight-day-old baby, made its way to the phone of Isaac Choua, a Sephardic rabbi living in New York.
For Choua, watching the ceremony was a relief from the horrors that had emerged the day before, when a rogue security official at the Tunisian synagogue killed two Jewish cousins, Aviel Haddad, 30, and Benjamin Haddad, 43, as well as two security guards before being gunned down.
“Something beautiful happened,” said Choua, the Middle East and North Africa communities liaison for the World Jewish Congress, in an interview. “They had a brit milah in Djerba, even with all the chaos. Jewish life goes on.”
Tuesday’s deadly shooting came during the Hiloula, an annual pilgrimage and celebration of Jewish sages held on or around Lag b’Omer, which takes place a little more than a month after the beginning of Passover. The annual festivity attracts thousands of Jews from around the world, many of Tunisian descent. It is held at the El Ghriba synagogue — a 19th-century building constructed on a site believed to have been a Jewish house of worship for as long as 2,500 years.
The pilgrimage has grown substantially in recent years, after trepidation following an attack on the synagogue by Al-Qaeda in 2002 that killed 20 people, and a suspension of the pilgrimage in 2011 amid security concerns in the wake of the Arab Spring, which began in Tunisia.
The Tunisian government has invested in the pilgrimage, billing it as a symbol of the country’s tolerance, and has provided intense security. Last year, Tunisia was one of six African countries that signed the “Call of Rabat,” an initiative of the American Sephardi Federation that sought a commitment to preserving Jewish heritage on the continent.
Jason Guberman, the executive director of the American Sephardi Federation, said the numbers that the Hiloula attracts today have not yet reached the 10,000 or so who attended before the 2002 attack. The Arab Spring and COVID-19 pandemic, he said, “have also deterred pilgrims in the past decade.” He estimated that fewer than 5,000 people attend annually now.
Additionally, Tunisia’s authoritarian president Kais Saied remains unfriendly to Israel and has rebuffed efforts by successive American administrations to join the Abraham Accords, the normalization agreements between Israel and several Arab countries.
Djerba, nonetheless, remains an oasis of coexistence, said Yaniv Salama, the CEO of the Salamanca Foundation, which seeks to reinvigorate Jewish communities in Muslim lands.
”You have to understand something about Djerba,” Salama said. “The community there has very, very deep ties with the local municipalities. Everything is done in conjunction — there are joint [security] watches” between the Jewish and larger communities, “and joint communication between the Jewish community leaders and the local police.”
Jason Isaacson, the American Jewish Committee’s chief policy and political affairs officer, who has frequently visited Djerba, said it was significant that two Tunisian security officials died protecting the Jewish community.
“It’s obviously now going to be a source of shame for the country that this happened, within its own military forces, but this happens within military forces” everywhere, he said. “The fact that the country deploys a huge protective cordon around the synagogue and around the festivities and around the worshipers who come, to assure that it all goes off smoothly and proper in a celebratory spirit, is significant.”
Aaron Zelin, a senior fellow at the Washington Institute for Near East Policy think tank whose expertise is Islamist extremism in Tunisia, said the attack appeared to be an outlier, unlike the carefully planned 2002 attack.
“It wasn’t really a sophisticated attack,” Zelin said. “So it’s plausible it could have just been one person that just decided to do something on their own accord, and there wasn’t some broader plot or planning in the same way.”
Choua said the Tunisian Jewish Diaspora would not be deterred. “Jewish Tunisians are still going to either visit family [or] visit this pilgrimage site,” he said. “Jews are resilient.”
Djerba has the attention of the world, at least for the moment. The day before the attack Deborah Lipstadt, the U.S. envoy monitoring antisemitism, alongside U.S. ambassador to Tunisia Joey Hood, joined Tunisian officials in a ceremony launching the Hiloula.
“I am sickened and heartbroken by the lethal, antisemitic attack targeting the Ghriba synagogue in Djerba during the Lag B’Omer celebrations, with thousands of Jewish pilgrims in attendance,” Lipstadt said on Twitter.
That may be the silver lining, the World Jewish Congress’s Choua said: The predominantly Ashkenazi Jewish Diaspora tends to forget the communities that persist outside the Western world.
“The Jewish world is noticing that there’s still Jews in the Middle East and North Africa,” he said. “This might even spark more tourism in the country itself.”
Salama said he did not expect the community of about 1,400 people, which includes a number of institutes of religious learning, to be broken following the attack.
“They’re all they’ll do their grieving and they’ll continue, they’ll push forward,” he said. “They really have got a stiff upper lip.”
Robert Ejnes, the executive director of CRIF, the umbrella body for French Jewry, said the French Jewish community is close to the Tunisian Jewish community because France colonized the country beginning in the 1800s, and because the community speaks French. He said that the Hiloula attracts French Jews of all ethnic origins.
“It’s really affecting the whole of the community of France because on the Hiloula, there are a lot of people going [from] the French Jewish community of all origins,” he said.
Ejnes found it notable that even after the attack, French Jews who attended the Hiloula posted photos of the festivities on social media. He said he expected the same number of people to attend next year’s Hiloula.
“People will be resilient,” he said. “They posted pictures of them[selves] at the Ghriba, saying, ‘We’ll be back.’”
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Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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