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Jewish teens, led by Ezra Beinart, are gathering on Zoom to meet prominent Palestinians
(JTA) — When Rep. Rashida Tlaib joined a Zoom with 40 teenagers, she soon found herself talking about the kinds of topics — academic and otherwise — that tend to take up their days.
There was discussion of the stress of AP exams, embarrassing dads and social media memes. She showed them pictures on Instagram of her dog at the U.S. Capitol. Everyone was on a first-name basis.
“My son is a [high school] junior,” she said, responding to a message in the Zoom chat from one of the teen participants. “Oh my God, the SAT — I was stressed out. I’m stressed because he’s stressed. He had to take all his AP exams and stuff.”
Tlaib got personal too — talking about her grandmother, with whom she last spoke on the Muslim holiday of Eid al-Fitr.
But the conversation also turned to a question many of the teens had encountered at high school, camp, youth groups or elsewhere in their lives: Is anti-Zionism antisemitism?
As the only Palestinian-American in Congress — and perhaps the chamber’s most prominent anti-Zionist — Tlaib was in a unique position to answer. And the students on the call had a particular interest in the question as well: They were all Jewish.
The teens are all participants in a new initiative, launched last year, to expose young American Jews to Palestinian voices through video chats. Founded by Ezra Beinart, a junior at a Jewish day school in New York City, the project’s goal is to bring Palestinian perspectives to a demographic that, he says, sorely lacks them.
“I live in a very Jewish community and most of the people around me are very educated on the Israeli perspective, but not as knowledgeable about the Palestinian side,” Beinart said in an interview. “And that’s why I decided to create the group to inform young Jews about the other side of the story, which I don’t think most Jewish students know much about.”
In her response to the question about antisemitism and anti-Zionism, Tlaib again turned to her grandmother, Muftieh, whom she refers to with the Arabic term “Sity” and whom she has portrayed as the face of Israel’s oppression of Palestinians. She said people were “weaponizing antisemitism” in order to chill criticism of Israel.
“My grandmother, literally solely based on the fact that she was born Palestinian, she just doesn’t have equality,” Tlaib told the teens. “Her life would be completely different if that wasn’t the case. And so, you know, for me criticizing that, if anything, is more chipping away at this form of government that does that to my Sity.”
Michigan House Rep. Rashida Tlaib speaks on stage at a concert in Detroit, July 16, 2022. (Aaron J. Thornton/Getty Images)
Beinart said he wants to increase opportunities for Jewish-Palestinian interaction. So he said he has reached out to “very Jewish” communities around the country, through chat groups and progressive synagogues, to get the word out. He started out with just a handful of teens, but his numbers are growing: His session with Tlaib drew 40 viewers.
Such interest comes at a time of political flux in Israel, and as young Jewish adults in the United States view the country less favorably than their elders. A 2020 survey by the Pew Research Center found that Jews aged 18-30 were less emotionally attached to Israel than older generations, more skeptical of its efforts toward peace and likelier to support efforts to boycott it. In recent years, activist groups founded by young Jews have pushed institutions such as campus Hillels and the Conservative movement’s Camp Ramah network to be more inclusive of Palestinian or anti-Zionist perspectives.
The initiative’s format has speakers introduce themselves for five minutes or so and then take questions, which Beinart selects, for another 30 minutes. It has held about half a dozen sessions with speakers like Ayman Mohyeldin, a journalist at MSNBC, and Amahl Bishara, a professor at Tufts University. Tlaib, a Michigan Democrat, is its most prominent guest so far. (Her office did not respond to multiple requests for an interview or for comment.)
Beinart wanted his peers to have their minds opened, as he said his was when he interned last summer at the Jerusalem Fund, a pro-Palestinian think tank and advocacy organization in Washington D.C. He noticed that a friend of his who worked there used “Palestine” as readily as he used “Israel,” and described to him how fraught traveling to the region was for her, whereas he took his ability to enter the country for granted.
“It made it much more tangible to have friends explain how Israel’s actions affect them in everyday life,” he said. “It’s different from just reading about it or seeing a video.”
If Beinart’s name is familiar, it’s because his father is Peter Beinart, the writer who was once an outspoken advocate for an independent Palestinian state alongside Israel, and now is a prominent Jewish voice supporting a single, binational Israeli-Palestinian state. The elder Beinart declined to comment for this article, as the initiative is his son’s project rather than his. But for a decade, Peter Beinart has been making the case that American Jews need to spend more time listening to Palestinian voices.
Resistance to hearing from Palestinians, the elder Beinart wrote in 2013 in the New York Review of Books, “make[s] the organized American Jewish community a closed intellectual space, isolated from the experiences and perspectives of roughly half the people under Israeli control. And the result is that American Jewish leaders, even those who harbor no animosity toward Palestinians, know little about the reality of their lives.”
Ezra acknowledges his father’s influence, albeit reluctantly. The first speaker in the series was Issa Amro, a Palestinian activist Ezra met when he accompanied Peter on a West Bank tour.
“Yeah, obviously, but I’m going my own way with it,” Ezra Beinart said, asked about his father’s influence. “I’m connecting Israel-Palestine to what I see going on with my peers, my friends.”
In the Zoom session, Tlaib intuited Ezra’s ambivalence about bringing his father into the conversation, so she trod carefully when she quoted the elder Beinart to make a point.
“Ezra, your dad said something once — I know you don’t want me to mention your dad, you’re like my son,” she said. But she then brought up a quote by Peter Beinart to explain why she had chosen, despite considerable backlash, to host an event in the U.S. Capitol commemorating the Nakba, the word meaning “catastrophe” which Palestinians use to describe their displacement during and after Israel’s 1948 War of Independence.
Peter Beinart’s quote was, “When you tell a people to forget its past, you are not proposing peace, you are proposing extinction.”
Tlaib said, “I used [Beinart’s quote] today when I got interviewed because I love this, but when Peter says it, it’s like okay, look at this is, this is a Jewish American man speaking up about the importance of understanding history.”
After the meeting, Ezra Beinart told the Jewish Telegraphic Agency that he chose questions that reflected the narrative Jewish youth were exposed to in their communities. In addition to discussing anti-Zionism and antisemitism, one question was, “What is your response to those who believe that using the word ‘occupation’ is harmful?” (Avoiding accurate terminology inhibits the advance of peace and human rights, Tlaib said.)
“Jewish people, when they think about Palestinians, they think of terror, most of them,” Beinart said. “So that’s something they should hear about from Palestinians.”
Teaneck, the northern New Jersey suburb that would qualify as a “very Jewish” community by nearly any standard, is where one of the participants, Liora Pelavin, 15, lives. Her mother, who is a rabbi, saw a post about Beinart’s Zoom meetings on Facebook and thought her daughter might be interested.
“Hearing from Palestinians really humanizes them,” Pelavin, who attended a Jewish day school through eighth grade and now goes to a public high school, said in an interview. “It makes me learn and also realize that they all have different opinions, too.”
Yehuda Kurtzer, the president of the Shalom Hartman Institute of North America, an organization whose programs include facilitating dialogue between American Jews, Israelis and Palestinians, said any interaction would be welcome.
However, he was concerned that most of the Palestinians Ezra Beinart had selected were political or advocacy leaders, instead of ordinary Palestinians who might be better suited to explain everyday realities to high school students.
“There’s probably a version of a way to do this like Encounter,” a long-running program that brings American Jews to the West Bank for dialogue with Palestinians, “where you are hearing from people and learn their stories, and you are free to come to the political conclusions you want,” Kurtzer said. “But you humanize their experience. That’s one way of doing any of this work. There’s another way to do this work, which is, ‘I want to influence the politics of your own community.’”
Jonathan Kessler — a former senior official at the American Israel Public Affairs Committee who now leads Heart of a Nation, a group that facilitates dialogue among Jewish American, Palestinian and Israeli teens — said he was aware of Beinart’s initiative, and that it is an example of how Gen Z may be better able to break down barriers than their elders.
“A generation that does not think of gender and sexuality in binary terms is uniquely well positioned to approach a conflict, which has for too long been defined in a binary way,” Kessler said.
Yousef Munayyer, a Palestinian political scientist who has spoken to Beinart’s group, said it was particularly important for Palestinian speakers to reach Jewish teens.
“Within the Jewish community, particularly in the organized Jewish community, there may be a lot of pro-Israel perspectives represented and not a whole lot of Palestinian perspectives represented,” he said. “I’m always inspired when I speak to younger people about this issue who have an interest in learning more.”
For Tlaib, it was also a forum where she had expressed views that she hasn’t otherwise voiced publicly — saying that she felt conflicted about evacuating Israeli settlers because they had lived in the West Bank for so long.
“Just the idea around taking families that — that’s been their home — it’s just completely uprooting, forcibly displacing,” Tlaib said. “It’s something I struggle with because, like, we’re doing it all over again, right? This happened during the Nakba.”
Beinart said he and others on the call, including Pelavin, were moved by her sentiments.
“A lot of the Jewish community thinks like, ‘Palestinians hate us, and don’t think we’re people too,’” Pelavin said. “I think that’s so wrong, and being on these calls has just confirmed that for me.”
Ezra Beinart favors a single binational state — Tlaib is the only elected lawmaker who also takes that position — and Pelavin said her views on Israel trended left. But while much of the organized American Jewish community has historically bristled at criticism of Israel, neither teen said that they were made to feel like a pariah in their Jewish milieus.
“They think it’s cool that I do these types of things, but I think a lot of their goal is to just stay away from this topic around me, because they don’t really want to get into an argument about it,” Pelavin said of her peers.
And Beinart said holding a minority viewpoint hasn’t been a problem for him, either. “The kids in my school know who I am,” Ezra Beinart said. “No one’s mean to me. There are kids who share my views — a few, but not many.”
Despite the weighty subject matter, the conversation had an informal, friendly feel. Tlaib also wanted to learn more about the participants, but when she asked what colleges they were planning to attend, no one spoke up — until she noticed answers to her question piling up in the Zoom chat.
“Oh look there — you guys looove the chat!” she said. She then attempted to get her dog to hop on screen, but settled for showing the teens photos.
Ezra Beinart said he was fine with Tlaib’s cooing and kvelling about the college plans.
“I’m not going to pretend that this is a group of well-educated adults,” he said. “This is a group of kids who don’t know about this stuff as well. And that’s why that’s why I’m doing it — it’s not supposed to be for people who are experts, right?”
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The post Jewish teens, led by Ezra Beinart, are gathering on Zoom to meet prominent Palestinians appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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