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Later, latke: These NYC establishments are serving unique Hanukkah treats
(New York Jewish Week) — Hanukkah begins Sunday, Dec. 18, at sundown, and, for most American Jews, that means it’s time for latkes, that delicious, crispy fried potato pancake.
Of course, when it comes to Hanukkah treats, there are other options, too, especially sufganiyot (singular: sufganiyah), the deep-fried doughnuts inspired by the Hanukah miracle of the oil lamp. These fried goodies are most typically filled with strawberry jam, and they’re readily available at many bakeries and kosher food stores across the city.
However, in this great city of ours, there’s no need to stop with the classic! In recent years, New York pastry chefs have upped their Hanukkah game and are getting uber creative with the flavors and fillings of their Hanukkah jelly doughnuts and fresh approaches to other Hanukkah treats.
Perhaps they are looking over their shoulders at the frenzy of creativity that overtakes Israeli bakeries in the weeks leading up to Hanukkah. Bakeries there sell a staggering 20 million or so sufganiyot each year during the Festival of Lights. Some of these are simple jelly doughnuts, while others are veritable works of art, filled with creative concoctions ranging from passion fruit cream to wild berry mascarpone and topped with flavored whipped creams, crispy cherries, pistachio glaze and more.
When it comes to sufganiyot, New York may not have reached Israeli-style innovation — yet. But if you want to venture beyond fried potato pancakes this year, you’re in luck: From unique collaborations between chefs and bakers (latke-inspired doughnuts, anyone?) to tropical flavors, the following eight bakeries and restaurants are churning out extra-special Hanukkah treats this year.
Balaboosta
611 Hudson Street, West Village
If you like to go out for your holiday celebration, Israeli-born Chef Einat Admony is preparing a special Hanukkah dessert at her flagship restaurant Balaboosta: the Moroccan doughnut, sfenj, will be on the menu all eight days of the holiday. Her take on the fried pastry is flavored with the anise-flavored spirit Arak, grapefruit zest and juice. You get four to five sfenj with your order. $15 per serving.
Breads Bakery
Locations in Union Square, Rockefeller Center, Lincoln Center, Upper East Side and Bryant Park Kiosk
From Dec. 15 through Dec. 27, Breads will be serving the classic strawberry jam-filled sufganiyah. But you can also choose passion fruit jam, vanilla cream and chocolate cream fillings ($3.65 each; $37 for a dozen). Yes, fresh latkes ($2.95) are also on offer, but if you’d really like to try something different, for the month of December Breads is featuring a bialy babka ($16.95), a savory combination of babka dough with bialy-inspired fried onions and poppyseeds.
By The Way Bakery
Locations in Brooklyn, Upper East Side, Upper West Side and Westchester
No gluten, no oil, no problem! At this kosher bakery, you can get a dairy- and gluten-free doughnut to mark the holiday — what’s more, it’s baked, not fried. The baking, according to By the Way’s Nazli Sarpkaya, “gives the doughnuts a lighter and more tender texture.” The doughnuts ($3.50 each, $30 for nine) are filled with raspberry jam. Retail locations are supervised by Rabbi Aaron Mehlman of National Kosher Supervision.
Edith’s
Two locations in Williamsburg, Brooklyn: 312 Leonard St. and 495 Lorimer St.
For Hanukkah, Edith’s, a new kid on the Brooklyn food block, is spotlighting a special “collabonut,” as owner Elyssa Heller calls them: sanded sugar doughnuts from Greenpoint institution Peter Pan Donut & Pastry filled with Edith’s grape jelly, homemade from juicy Concord grapes and thick, rich Manischewitz wine. Heller told the New York Jewish Week she landed on Concord grape as this year’s flavor because it was the taste of her childhood, and because grape juice and wine play an important role in Jewish rituals. Six doughnuts for $28.75; preorder is available for nights 1 and 2 only, Dec. 18 and 19. Single doughnuts available in-store all eight days for $4.75 each. Be sure to check out Edith’s unique rectangular latke while you’re there!
Fan Fan Doughnuts
448 Lafayette Avenue, Clinton Hill, Brooklyn
Creativity knows no bounds at Fany Gerson’s doughnut hub. This year, Gerson and team are collaborating with 13(!) of Fan Fan’s favorite bakers and pastry chefs to come up with a Baker’s Dozen Holiday Box ($75) filled with innovative sufganiyot. Among the bakers: Caroline Schiff, the executive pastry chef at historic steakhouse Gage & Tollner, who created a latke doughnut (filled with apple butter, topped with a sour cream glaze and homemade cinnamon-dusted potato chips) and Umber Ahmad of Mah-Ze-Dahr, who contributed a vanilla bean, cardamom and rose doughnut to the lineup. Preorders available.
Michaeli Bakery
Two locations: 115A Division St. on the Lower East Side and 401 East 90th St. on the Upper East Side
Israeli Adir Michaeli, former head baker at Breads and the founder and owner of Michaeli Bakery, opened a second location this year — this one on the Upper East Side. Michaeli is having fun with his fillings, which range from the classic strawberry jam to cream fillings in flavors like hazelnut, pistachio, banana-pecan, dulce de leche and vanilla-chocolate. He is also preparing sfenj, a vegan Moroccan fried doughnut, coated in sugar. Prices range between $4 to $5 each; available from Dec. 18 to 26. International Kosher Council certification.
My Most Favorite Food
7-22 13th St., Long Island City, Queens
This kosher bakery and eatery no longer has a storefront, but they do have an extensive menu of Hanukkah foods that can be picked up at their commissary in Long Island City or delivered to your door. They have raspberry or apricot sufganiyot — available in regular size or mini — but for something a little different you can also try Hanukkah-themed cupcakes, sugar cookies (in the shape of a dreidel or a Hanukkah menorah) and cakes. Pick up and delivery of these holiday-themed foods begins on Sunday, Dec. 18, the first night of the holiday, and runs through Dec. 26. Prices start at $18 for four regular-sized doughnuts; delivery charges vary by location. Kosher certification from OK Kosher.
Russ & Daughters
Three locations: One in Brooklyn and two on the Lower East Side
The creative minds at Fan Fan are also collaborating with iconic appetizing store Russ & Daughters for a good cause: a portion of sales of their three-sufganiyot Hanukkah Box ($14) will go to the Anti-Defamation League, the non-profit that fights antisemitism. The box consists of a traditional(ish) sufganiyah rolled in vanilla sugar and filled with homemade roasted strawberry jam; a rugelach doughnut filled with raspberry jam and rolled in cinnamon sugar; and a black and white doughnut filled with chocolate and vanilla cream and iced in vanilla and chocolate. These treats — also available for $4.50 each — are available at Fan Fan and all Russ & Daughters locations from Dec. 15 through 25.
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The post Later, latke: These NYC establishments are serving unique Hanukkah treats appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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