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Meet the 2 Jews of Guyana, a South American nation with a tradition of religious tolerance
(JTA) — When Janet Jagan, an immigrant from the United States, made history by becoming Guyana’s prime minister in 1997, she was thought to be the country’s only Jew.
In fact, another Jew had recently purchased an island off the coast of Guyana, and 25 years later, there are at least two Jews living in the tiny South American nation. One is a Guyanese-British-Israeli guesthouse operator who has been working in Guyana since the 1970s. The other is a former Madison Avenue marketing executive from Chicago who until recently ran the country’s largest tour operator.
Both offer a window into three dynamics that define Guyana: a government that embraces all faiths, an economy based on extractive industries and an expansive rainforest the country hopes will be a draw for its growing ecotourism industry.
Guyana, an English-speaking country of roughly 800,000, came to international prominence in 1978 as the site of the Jonestown massacre, in which more than 900 followers of cult leader Jim Jones were killed, either by suicide or murder.
These days, though, the country is drawing attention for the recent discovery of oil off its coast. ExxonMobil announced the discovery in 2015 and promptly began developing Guyana’s oil resources. With over 11 billion barrels of reserves and producing over 350,000 barrels per day, Guyana is on track to produce more than 1 million daily barrels by 2030, potentially transforming one of South America’s poorest countries.
It was an earlier extractive industry that first brought Raphael Ades to Guyana. Born in Tel Aviv in 1951 to an Italian-Jewish mother and a Syrian-Jewish father, Ades had a peripatetic childhood. The family moved first to Milan when Ades, who goes by Rafi, was 11, after his father Meyer entered the diamond trade, then two years later to southwestern Germany. They landed in Pforzheim, known at the time as Goldstadt because of the prominence of jewelry and precious stone trading locally.
But the family was not yet settled: In 1967, Meyer took the family to London, where Ades finished high school and took his university entrance exams, excelling in all of the languages he had picked up — English, French, Italian, German and Hebrew. As a psychology student at the University of London, Ades began helping his father, who maintained an office in London’s diamond district, at work. His father contracted out the polishing, and one of the polishers was Indo-Guyanese.
“That day, my dad took out the atlas and started to read up on Guyana,” Ades recalled. “‘This is somewhere I want to go,’ he told me.”
During a trip to visit an Israeli friend in Venezuela, Meyer went on a prospecting trip to Guyana, and registered the Guyana Diamond Export company. When he suffered a heart attack, Ades and his mother flew to Georgetown to be with him. Barely 21, Ades stepped in to take a larger role in the business. He flew with other diamond buyers into the rural mining areas, and learned the operations were producing thousands of carats of diamonds.
“I stayed in Guyana through the second half of 1972 and fell in love with the place,” Ades recalled. “I went to the [main] Stabroek market in Georgetown, seeing all of the iguanas and macaws. When my dad recuperated, I started going back to Guyana myself.”
His mining business thrived. In 1997, he bought Sloth Island, a 160-acre outpost about a two-hour journey from Guyana’s capital, Georgetown, requiring an hour-long car ride through the small villages that dot the Atlantic coast, and then an hour’s boat ride down the widening Essequibo River, passing pristine forests lined with mangroves and Indigenous villages.
When Ades bought the property, it was mostly underwater. He brought in workers from neighboring villages to pump out the water, build up the sand and retaining walls and add structures. Sloths were already there, but he brought ocelots and monkeys from neighboring islands, as well as other birds. (The ocelots, he said, used to eat the electrical wires and open the fridge.)
Now anchoring Sloth Island is a blue and white guesthouse, a series of covered huts for dining and hammock relaxation and a wooden walkway for nature walks through partially cleared forest. Indigenous guides identify the numerous species of plants and birds. The pandemic has receded as a threat to business, and the island hosts tourists every weekend — though climate change is presenting new issues.
“There are many times that the river floods part of the island and I lose sand and soil,” Ades said. “We have to keep on pumping out water and repairing damage to the buildings when that happens.”
The year after he bought the island, his widowed mother, then living in Belgium, broke her hip. When she was well enough to travel she moved to Guyana to be with her son, dividing her time between Georgetown and Sloth Island. When she died in 2009, Ades was at a loss given the lack of a Jewish cemetery, synagogue, and minyan required to say the Mourner’s Kaddish. He was interested in burying her across from Sloth Island, on a hill in the mining town of Bartica just across the river. But a Jewish friend from France facilitated a connection with the Surinamese Jewish community, who prepared the body for burial in the cemetery adjacent to Paramaribo’s main synagogue.
“That’s the last time I was in a synagogue, in 2010, after my mother passed,” Ades recalled.
A view of Raphael Ades’ resort on Sloth Island. (Seth Wikas)
The absence of Jews in Guyana is a notable lacuna in a country that otherwise boasts a broad range of religions. History records a colony of Dutch Jews who settled in northwestern Guyana in the 17th century to produce sugarcane, but the English destroyed that colony in 1666, dispersing the Jewish residents. Jews from Arab lands moved to Guyana in the late 19th and 20th centuries to escape persecution but then migrated elsewhere; Jews fleeing Europe came in 1939 but did not settle long enough to establish a sustained community.
Janet Jagan was an anomaly: Born Janet Rosenberg in Chicago, she married a Guyanese man in the United States and moved with him to Guyana in 1947. Her father Cheddi Jagan was trained as a dentist but entered politics as Guyana gained independence from Great Britain, serving as the first premier of the semi-independent colonial government in the early 1960s and then as the country’s fourth president in the 1990s. When he died in 1997, Janet Jagan was sworn in as his replacement and then won a term of her own later that year. She died in 2009.
According to the 2012 census, Guyana is about two-thirds Christian, a quarter Hindu, and less than 10% Muslim, with smaller populations of Rastafarians and Baha’is. Guyana’s cities and towns are dotted with churches, mandirs and mosques, and the country has enshrined freedom of religion in its constitution. Christian, Hindu and Muslim holy days are national holidays.
“We embrace all faiths and are always looking to build bridges across communities,” Mansoor Baksh, a leader within the country’s Islamic Ahmadiyya movement, told JTA. Omkaar Sharma, a member of the country’s Hindu Pandit Council, said something similar: “We have a long tradition of co-existence and celebrating each other’s holidays. It’s what makes Guyana special.”
On the occasion of the Hindu festival of Diwali last month, President Mohamed Irfaan Ali, South America’s only Muslim head of government, emphasized the country’s inclusivity when he told the nation: “Under the One Guyana banner, our people are coming together, rejecting the forces of division and hatred, and uniting in the pursuit of peace, progress and prosperity.”
The sentiments have had practical implications for the country’s two Jews. In 2017, when a Guyana Tourism Authority group was slated to travel to Suriname for a conference on travel catering to Muslim tourists, the Mauritanian organizer of the event protested the presence of Jewish participants. There were supposed to be two: Ades, and Andrea de Caires, then head of the country’s largest private tour operator, Wilderness Explorers.
“I got a call from the Guyanese Tourism Minister at 1 a.m., who asked me if I was Jewish, and he explained the situation. And I thought, this [antisemitism] is still going on in the world?” de Caires remembered.
The Guyanese tourism minister refused to abide by the ban, de Caires proudly said, and told the Surinamese hosts and conference organizers: “If Jews aren’t allowed, then none of us are going.” The Surinamese, long known for their religious tolerance, also refused to accept the prohibition, and said that all participants were welcome (in Suriname’s capital Paramaribo, a mosque stands next to a synagogue and they share a parking lot). Both de Caires and Ades attended the event.
“When I arrived at the conference, the Surinamese minister of tourism welcomed me, and the director general of Guyana’s tourism ministry gave me the microphone to open the conference. We [Rafi and I] went in with our heads held high,” de Caires said.
De Caires has lived in Guyana since 2010 but her path to Guyana took a different route from Ades’. Born Andrea Levine in Chicago as the granddaughter of a rabbi, she traveled extensively as a child with her physician father, who taught her the importance of creating a Jewish home.
“Judaism was always a part of my life — we celebrated the holidays, lit candles on Friday night, but my father would often say, ‘Going to temple doesn’t make you Jewish,’” Caires said.
De Caires moved to New Jersey and trained as a jeweler, working with clients that included Tiffany’s. She transitioned to working at Bloomingdale’s in sales and then management, and then she moved on to the cosmetic company Borghese, where she became vice president of sales and marketing.
“I got caught up in Madison Avenue, a single mom of three kids, and then I met Salvador,” she recalled. “And I knew there was no point in pursuing a relationship if I wouldn’t move to Guyana.”
Salvador is Salvador de Caires, her Guyanese husband whom she met through her sister. Visiting Guyana for the first time in 2008, she fondly recalled her first visit to the Karanambu Lodge in the country’s south, a former cattle ranch that is now a conservation hub sitting at the center of Guyana’s forests, rivers, and savannahs. The most accessible route is via airplane from Georgetown and then four-by-four vehicle. While based at the lodge, de Caires continued to take conference calls for her New York-based career, while learning more about Guyana and the business of running a tourist destination off the beaten path. She and Salvador moved permanently to Guyana in 2010 to take over the day-to-day management of the lodge.
“When we moved to Guyana, it never occurred to me there would never be a Jewish community here. There’s a Jewish community everywhere,” de Caires remembered thinking. “That was pretty startling.”
Andrea de Caires is shown with Guyanese President Irfaan Ali. (Courtesy of de Caires)
So when they moved from Karanambu in 2016 to work at (and eventually lead) Wilderness Explorers in Georgetown, de Caires was committed to opening her home to Guyanese friends and neighbors with Hanukkah parties and Passover seders.
“The first year we had a Hanukkah party, our invitation went out for latkes and black cake (a traditional Guyanese dish), and we had government ministers, ambassadors and local friends over,” she recalled. “I told the story of the holiday and we lit the candles.”
It wasn’t the first time de Caires had been single handedly responsible for the fostering Jewish traditions in Guyana. She recalled an incident in 2012 when a Colombian-Jewish tourist came to Karanambu Lodge during Passover and asked her to make matzah brei. Under a thatched roof, she was able to make the holiday delicacy for her visitor.
For Ades, too, it is hosting that makes him most appreciate his chosen home in Guyana.
“I will always remember Feb. 1, 1963, the day we left Israel. We had always planned to return,” he said. “But I’m still here. Between then and now I have lived in so many places, and Guyana has been my home for a very long time. One of the best parts of my week is meeting new people who come to Sloth Island — people of different backgrounds from around the world. It is wonderful to welcome them all.”
De Caires plans to share her Jewish traditions once again next month, hosting another Hanukkah party for her Guyanese friends and neighbors. And with the worst of the pandemic in the rearview mirror, both Ades and de Caires are looking forward to booming tourist seasons. De Caires and her husband are also ready to begin a new professional chapter: They recently accepted new positions with a Guyanese conglomerate to develop its tourism operations at a riverine resort.
Does de Caires feel like she has lost something by establishing roots in a place without an established Jewish community?
“If I left here, that would mean there’s one less person to support others [including Jews],” de Caires replied. “I think it’s interesting Rafi and I are both in tourism — you need to have a lot of tenacity, but it’s important that we welcome others to this beautiful country.”
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The post Meet the 2 Jews of Guyana, a South American nation with a tradition of religious tolerance appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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