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‘Mercenaries for Jesus’: Christmas is a busy time for Jews who sing in churches
(New York Jewish Week) — “Jesus is a paycheck,” said Rob Orbach, one of the many classically trained Jewish vocalists who perform Christian sacred songs in churches across New York City.
“There’s a lot of money to be made in churches, especially in New York,” Orbach, 30, who lives in West Harlem, told the New York Jewish Week. “It’s a competitive gig. It’s challenging. We have to be perfect.”
It’s the Christmas season, which means churches throughout the city will be presenting holiday music during worship services and in concerts. And because churches don’t discriminate when hiring professionals for their choirs — and New York City has a surplus of Jewish musicians — many of the singers and instrumentalists bringing comfort and joy, comfort and joy, will be Jewish.
“There are lots of Jews all over the church scene,” Maya Ben-Meir, an Israeli singer who has nine years of experience singing in churches, told the New York Jewish Week. “These churches have stellar ensembles. They hire only professionals and perform magnificently beautiful music. Why wouldn’t I go for this type of job?”
While Christmas may be the busy season, singing in a church is one of the rare jobs for professional singers that is “a steady source of income for most of the year,” she added.
Jewish singer Rob Orbach, 30, performs as part of a church choir in 2021. (Courtesy)
David Gordon, 49, a singer who lives in Manhattan and has more than 20 years of experience singing professionally in churches, estimates that there are hundreds of Jewish singers in church choirs all across New York during this holiday season.
“My choir right now, there are a dozen paid members, and nearly half of them are Jewish, and so is the woman who plays the piano,” said Gordon, who, like other singers interviewed for this article, was hesitant to name the churches where he works.
Gordon, who said that “he’s not very religious” but celebrates the Jewish holidays with his family, told the New York Jewish Week that just this week, he sang a jazz nativity scene and received a call “to ring for the ‘Messiah’” — that is, Handel’s “Messiah” oratorio, a staple of the Christmas season.
“Everybody I know talks about how many ‘Messiahs’ they’re going to have to pay their bills in December,” Gordon said. “It’s a huge part of the career at a certain level.”
He added that he sees himself as “a mercenary for Jesus” — and the outsider angle of a Jew coming into a church to sing Christian worship music is not lost on him.
“There were times where I did not feel welcomed,” Gordon said. “There’s this overlap of ‘We don’t really want you here because you’re a mercenary, you’re getting paid to be here.’”
He said he once heard a pastor say during a sermon that “it’s the fault of the Jews that Jesus was killed the way that he was killed,” Gordon said — a historic charge that the Catholic Church and other denominations have tried to quash.
“It’s something that occasionally comes up,” Gordon said. “Just the sort of standard institutional and relatively harmless antisemitism that’s just part of the Christian tradition.”
Stephanie Horowitz, 41, a Reform Jew who has sung in churches for years on Long Island, told the New York Jewish Week about how she has heard “upsetting things” while working in church choirs.
She described an experience of when the story of Jesus’ crucifixion was told during a service. “This particular church used a translation that was very incendiary towards the Jewish people,” Horowitz said. “It was very clear that they’re trying to send the message that the Jews of the time were responsible for his death, without clarifying that this doesn’t mean we need to hold Jewish people today responsible.”
She added that in another experience, a pastor was giving a sermon about how “the Messiah will be a successful man.”
The pastor “said that, to a Jewish person, a successful man means a rich man,” Horowitz said. “I literally almost stood up and left. The musical director, afterwards, asked if I was OK.”
Meanwhile, Ben-Meir, who grew up secular, said that she was “fortunate enough to work in churches where I didn’t feel antisemitism directed toward me.”
“Everyone knew that I was Jewish,” Ben-Meir said, who is taking a break from singing in churches this season to travel with her partner. “It was never a secret.”
Horowitz explained that when one studies classical music, all roads lead to the church, as Western composers such as Bach, Haydn and Handel led church ensembles and wrote through a Christian lens.
“One of the few places that value musical tonality is the church,” Horowitz said. “I’m obviously not busy on Christmas anyway, so it works out.”
(The custom, it should be noted, goes the other way as well: Some synagogues hire non-Jewish singers and instrumentalists for their choirs. One rabbi even weighed in on whether the practice was permissible.)
And yet, it may seem that for a Jewish person, who is somewhat religious, who celebrates holidays, who grew up around all the Jewish customs, may have trouble singing Christian worship music.
Orbach, who identifies as culturally Jewish, said it is “very easy to separate” his Jewish religion from Christianity when he sings in churches. However, he recalled a time when a church leader asked him to read prayers outside of the rehearsed song.
“As much as I’m not religiously Jewish, that was the line for me,” Orbach said. “I said to them in my interview that I am Jewish.”
Ben-Meir said she never “considered myself to be Christian” while singing in churches.
“It’s a job,” Ben-Meir said. “I always felt that what I was doing when I was singing was bringing joy to the congregants themselves. That, to me, is a form of service, and I don’t necessarily ascribe religiousness to the service.”
Gordon, who is also an actor and teaches acting classes, said that when he performs Christian worship songs as a Jew, it’s similar to when he “checks his ethics at the door when playing a misogynist in an opera.”
“I check my personal feelings aside,” Gordon said. “That’s what I’m paid to do. I just take on the character and the intention of the text, and I’m always glad when an audience is with me, and I’m able to affect them. I don’t really care how.”
He added that there are times when he’d prefer to sing other songs and play other characters that don’t “support the structure of the church.”
“We all have to make compromises as artists,” Gordon said.
Horowitz said that there are plenty of positive experiences involved with singing in the church, and looks forward to taking part in her professional Christmas carol trio, The Jewel Tones, that gets consistent work throughout the holidays.
“Most of the time, it’s really nice,” Horowitz said. “I feel like I’m helping them practice their religion, and there is something beautiful in that. I’m helping them get closer to God.”
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Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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