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‘Mercenaries for Jesus’: Christmas is a busy time for Jews who sing in churches
(New York Jewish Week) — “Jesus is a paycheck,” said Rob Orbach, one of the many classically trained Jewish vocalists who perform Christian sacred songs in churches across New York City.
“There’s a lot of money to be made in churches, especially in New York,” Orbach, 30, who lives in West Harlem, told the New York Jewish Week. “It’s a competitive gig. It’s challenging. We have to be perfect.”
It’s the Christmas season, which means churches throughout the city will be presenting holiday music during worship services and in concerts. And because churches don’t discriminate when hiring professionals for their choirs — and New York City has a surplus of Jewish musicians — many of the singers and instrumentalists bringing comfort and joy, comfort and joy, will be Jewish.
“There are lots of Jews all over the church scene,” Maya Ben-Meir, an Israeli singer who has nine years of experience singing in churches, told the New York Jewish Week. “These churches have stellar ensembles. They hire only professionals and perform magnificently beautiful music. Why wouldn’t I go for this type of job?”
While Christmas may be the busy season, singing in a church is one of the rare jobs for professional singers that is “a steady source of income for most of the year,” she added.
Jewish singer Rob Orbach, 30, performs as part of a church choir in 2021. (Courtesy)
David Gordon, 49, a singer who lives in Manhattan and has more than 20 years of experience singing professionally in churches, estimates that there are hundreds of Jewish singers in church choirs all across New York during this holiday season.
“My choir right now, there are a dozen paid members, and nearly half of them are Jewish, and so is the woman who plays the piano,” said Gordon, who, like other singers interviewed for this article, was hesitant to name the churches where he works.
Gordon, who said that “he’s not very religious” but celebrates the Jewish holidays with his family, told the New York Jewish Week that just this week, he sang a jazz nativity scene and received a call “to ring for the ‘Messiah’” — that is, Handel’s “Messiah” oratorio, a staple of the Christmas season.
“Everybody I know talks about how many ‘Messiahs’ they’re going to have to pay their bills in December,” Gordon said. “It’s a huge part of the career at a certain level.”
He added that he sees himself as “a mercenary for Jesus” — and the outsider angle of a Jew coming into a church to sing Christian worship music is not lost on him.
“There were times where I did not feel welcomed,” Gordon said. “There’s this overlap of ‘We don’t really want you here because you’re a mercenary, you’re getting paid to be here.’”
He said he once heard a pastor say during a sermon that “it’s the fault of the Jews that Jesus was killed the way that he was killed,” Gordon said — a historic charge that the Catholic Church and other denominations have tried to quash.
“It’s something that occasionally comes up,” Gordon said. “Just the sort of standard institutional and relatively harmless antisemitism that’s just part of the Christian tradition.”
Stephanie Horowitz, 41, a Reform Jew who has sung in churches for years on Long Island, told the New York Jewish Week about how she has heard “upsetting things” while working in church choirs.
She described an experience of when the story of Jesus’ crucifixion was told during a service. “This particular church used a translation that was very incendiary towards the Jewish people,” Horowitz said. “It was very clear that they’re trying to send the message that the Jews of the time were responsible for his death, without clarifying that this doesn’t mean we need to hold Jewish people today responsible.”
She added that in another experience, a pastor was giving a sermon about how “the Messiah will be a successful man.”
The pastor “said that, to a Jewish person, a successful man means a rich man,” Horowitz said. “I literally almost stood up and left. The musical director, afterwards, asked if I was OK.”
Meanwhile, Ben-Meir, who grew up secular, said that she was “fortunate enough to work in churches where I didn’t feel antisemitism directed toward me.”
“Everyone knew that I was Jewish,” Ben-Meir said, who is taking a break from singing in churches this season to travel with her partner. “It was never a secret.”
Horowitz explained that when one studies classical music, all roads lead to the church, as Western composers such as Bach, Haydn and Handel led church ensembles and wrote through a Christian lens.
“One of the few places that value musical tonality is the church,” Horowitz said. “I’m obviously not busy on Christmas anyway, so it works out.”
(The custom, it should be noted, goes the other way as well: Some synagogues hire non-Jewish singers and instrumentalists for their choirs. One rabbi even weighed in on whether the practice was permissible.)
And yet, it may seem that for a Jewish person, who is somewhat religious, who celebrates holidays, who grew up around all the Jewish customs, may have trouble singing Christian worship music.
Orbach, who identifies as culturally Jewish, said it is “very easy to separate” his Jewish religion from Christianity when he sings in churches. However, he recalled a time when a church leader asked him to read prayers outside of the rehearsed song.
“As much as I’m not religiously Jewish, that was the line for me,” Orbach said. “I said to them in my interview that I am Jewish.”
Ben-Meir said she never “considered myself to be Christian” while singing in churches.
“It’s a job,” Ben-Meir said. “I always felt that what I was doing when I was singing was bringing joy to the congregants themselves. That, to me, is a form of service, and I don’t necessarily ascribe religiousness to the service.”
Gordon, who is also an actor and teaches acting classes, said that when he performs Christian worship songs as a Jew, it’s similar to when he “checks his ethics at the door when playing a misogynist in an opera.”
“I check my personal feelings aside,” Gordon said. “That’s what I’m paid to do. I just take on the character and the intention of the text, and I’m always glad when an audience is with me, and I’m able to affect them. I don’t really care how.”
He added that there are times when he’d prefer to sing other songs and play other characters that don’t “support the structure of the church.”
“We all have to make compromises as artists,” Gordon said.
Horowitz said that there are plenty of positive experiences involved with singing in the church, and looks forward to taking part in her professional Christmas carol trio, The Jewel Tones, that gets consistent work throughout the holidays.
“Most of the time, it’s really nice,” Horowitz said. “I feel like I’m helping them practice their religion, and there is something beautiful in that. I’m helping them get closer to God.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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