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NYC’s Celebrate Israel Parade set to draw big crowds — and protests — amid Israel’s political turmoil
(New York Jewish Week) — For the first time in a dozen years, Ameinu, the former Labor Zionist Alliance, will be marching in the Celebrate Israel Parade, the annual gathering that draws tens of thousands of marchers and spectators along Manhattan’s Fifth Avenue.
“It was becoming harder to identify with the overall vibe of the march,” Kenneth Bob, the national president of the liberal organization, said about why the group stopped participating. “It didn’t reflect our more nuanced values about Israel. And because of restrictions on what we could put on our signs, it made it difficult for us to express our brand of Zionism.”
But this year, Ameinu will be back, wearing T-shirts that read in Hebrew on the front, “Zionism = Democracy,” and on the back in English, “Marching for Democracy.” At a time of turmoil in Israel, when hundreds of thousands of Israelis are taking to the streets in protest of efforts by Israel’s right-wing government to transform its judiciary, Ameinu’s participation — and objections voiced by at least one pro-Israel activist group — are signs of the political currents swirling around the largest Zionist solidarity event outside of Israel.
“We will be reminding other participants and those watching the parade that we are marching in solidarity with our brothers and sisters in Israel and around the world who are fighting for the future of the state,” the organization said on its website.
Despite or perhaps because of those political currents, Jewish organizations across the political spectrum are gearing up for what organizers say will be one of the largest Celebrate Israel parades ever on Sunday, June 4, to mark Israel’s 75th birthday. Several groups are marching for the first time, and Long Island has the most marchers in a decade.
Organizers says more than 40,000 people are expected to march — some in sympathy with the Israeli protesters, others who support the government’s proposed overhaul, and still others who say the 75th anniversary of the Jewish state should be an occasion for Jewish solidarity no matter who heads its government or the policies they promote.
To underscore that last message, the Jewish Community Relations Council of New York, the parade’s sponsor, generated, for the second year, a letter signed by area rabbis from all denominations urging participation in the parade.
“Events like the parade bridge the divide between us, whether political, religious, or cultural,” the letter reads. “It’s a chance for us to gather as Jews and walk together, showing the world that we are one community even when we disagree.”
Plans by Israel’s acting consul general in New York, Israel Nitzan, may test that proposition. Nitzan will lead an Israeli delegation of as many as 18 cabinet ministers and other Knesset members, which would be the most ever to attend the parade. They include the minister of economy and industry, Nir Barkat, and the minister of Diaspora affairs, Amichai Chikli, as well as Simcha Rothman, the chair of the law and justice committee who is an architect of the judicial reforms and has been pressing the case for them with U.S. Jews. The two most controversial members of Prime Minister Benjamin Netanyahu’s cabinet, the far-right ideologues Betzalel Smotrich and Itamar Ben-Gvir, are not scheduled to attend.
Israeli New Yorkers who have been protesting the government’s judicial overhaul plans have already objected to the government officials’ inclusion. Shany Granot-Lubaton, the organizer of the UnXeptable-Saving Israeli Democracy activist group, said they expect more than 400 of their supporters to follow the Israeli ministers and Simcha Rothman, a member of the Knesset for the far-right Religious Zionist Party, as they travel throughout the city in the coming days for the parade and a conference the same day organized by the nationalist news agency Arutz Sheva.
UnXeptable issued an open letter urging the organizers “to refrain from allowing Israeli government ministers to march at the head of the parade,” saying the lawmakers “have not earned the respect of your allies and friends in Israel, and many of your own community members, here in America.”
“They will not have a peaceful vacation in New York City,” Granot-Lubaton told the New York Jewish Week. “We served our time in the army and are fighting for Israel because we love it and care for it and not for any other reason. Nobody loves Israel more than us.”
Protesters attend a massive demonstration against proposed judicial reforms in front of the Israeli parliament in Jerusalem, Feb. 13, 2023. (Amir Levy/Getty Images)
Rabbi Rachel Ain, the rabbi of the Conservative Sutton Place Synagogue, was one of the 15 rabbis who signed the letter urging participation in the parade. Her synagogue has presented programs to explain the complexities of the political struggle in Israel today, but she said the unrest has “not affected our support for Israel; my synagogue is happy to participate in the parade.”
Ain added, “You can love and support the Jewish state and also understand that things are complicated.”
Ammiel Hirsch, rabbi of the Reform Stephen Wise Free Synagogue and former head of ARZA, the Reform movement’s Zionist organization, also signed the statement.
“It is more important than ever to participate in the Celebrate Israel Parade because it represents our commitment not to elements of this government but to our relationship with the people, the state of Israel, and the Zionist ideal,” said Hirsch. “The best response is not to walk away but to double down with those in Israel who are as distressed as we are and want to see a more representative Israeli government.”
The parade has received an endorsement from Israeli President Isaac Herzog, who in March warned that political divides in Israel could lead to “a real civil war.”
The parade, he said in a video message shared by the JCRC, “promises to be a powerful reminder of everything that holds us together as one proud people. … I marched myself as a student in Ramaz [High School] and it was a terrific experience.”
The largest funder of the parade is UJA-Federation of New York, which contributes $200,000. (UJA-Federation is also a funder of 70 Faces Media, the New York Jewish Week’s parent company.) This year for the first time it is contributing an additional $75,000 to sponsor a Celebrate Israel “Block Party” on 63rd Street that will run during the day. Vendors will sell kosher food, and there will be Jewish and Israeli crafts and various children’s activities.
There will be participation from “every part of the Jewish community,” according to Howard Pollack, director of the parade. “I’ve been getting emails from people asking how they can march and where can they sit to enjoy the parade. The enthusiasm is like nothing I have ever seen before. We normally have groups from out-of-state, but this year for the 75th anniversary, we have a lot more. They are coming from Florida, California, Ohio, Pennsylvania, Maryland, New Jersey and Connecticut.”
The parade will include 20 floats, 13 marching bands and the same number of dance groups. Musicians Matisyahu, the Maccabeats and Harel Skaat will each be performing from different floats.
Mindy Perlmutter, executive director of the Jewish Community Relations Council-Long island, said 22 groups with about 500 marchers will take part under the JCRC-LI banner — what she called the largest number in at least a decade.
Ameinu will be marching under the banner of the American Zionist Movement. They are among about a dozen of AZM’s 41 affiliated organizations, including Hadassah and Young Judaea, that will be marching together. Other affiliates will march under their own banners, according to Herbert Block, AZM’s executive director.
A contingent on Manhattan’s Fifth Avenue during the Celebrate Israel Parade, June 2, 2019. (Courtesy JCRC-NY)
Also marching under the AZM banner for the first time will be the Baltimore Zionist District, which heeded the AZM’s call for members to make a special effort to join the parade to celebrate Israel’s 75th birthday. Also coming for the first time will be representatives from the Druze Zionist Organization in Israel, representing a non-Jewish minority living primarily in Israel’s north.
“There will be one or two from Israel and a couple who live in New York,” Block said. “They will march with the Druze flag in our contingent.”
Members of the Givati Brigade Association, which supports the elite unit of the Israel Defense Forces, will also marching for the first time. Some members of the unit were among the hundreds of Israeli reservists who announced they would boycott reserve duty before the judicial reforms were suspended this spring.
“We hope people will understand how important it is to support not only the Givati Brigade but the IDF in general,” said Itzhak Levit, chair of the GBA. “The Givati Brigade has been involved in all military operations since 1948. Former members of the brigade who live in New York will join us in the parade; we expect around 25.”
Over the decades some have noted that the parade, launched in 1964, gradually drew less grassroots support than it did large contingents of children bused in from various Jewish day schools. And there have been political disputes: In 2015, in addition to guidelines saying that all groups marching must “recognize Israel as the homeland of the Jewish people,” parade organizers banned groups that advocate for the boycott against Israel. A decade ago there were calls from the right to ban the New Israel Fund and other left-wing groups from marching. And in 2012, LGBTQ Jews marched for the first time under the banner of Manhattan’s Congregation Beit Simchat Torah, after decades in which LGBTQ Jews were prevented from marching with signage identifying them as gay and lesbian.
Gideon Taylor, CEO of JCRC-NY, the UJA-Federation agency that runs the parade, said there were no new guidelines issued this year concerning the unrest in Israel or any other topic.
The parade has also attracted small groups of pro-Palestinian protesters, as well as a small contingent from Neturei Karta, the anti-Zionist Hasidic sect.
Kenneth Bob, the Ameinu president, told the New York Jewish Week that this “is an important year to be marching. Israel is celebrating its 75th birthday and with all that is going on in Israel we thought this is the time to march for Israel and in support of the protestors. Once we came up with the idea to combine our love for Israel with support for the demonstrators [in Israel], it was a quick and easy decision to decide to march; it’s a good fit for us.”
The Celebrate Israel Parade kicks off on Sunday, June 4, at 11:30 a.m. at Fifth Avenue and 57th Street and will march to 74th Street. The Celebrate Israel Block Party will take place on 63rd Street between Madison and Fifth Avenues from 11 a.m. until 4:30 p.m. The parade will be televised on Channel 9 in New York and livestreamed on the website celebrateisraelny.org.
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The post NYC’s Celebrate Israel Parade set to draw big crowds — and protests — amid Israel’s political turmoil appeared first on Jewish Telegraphic Agency.
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Why the Super Bowl antisemitism ad uses a familiar slur
To the editors:
The sticky note cruelly slapped on a high school student’s backpack didn’t have to say “Dirty Jew.”
It could have been any one of dozens of other antisemitic slurs, and believe me, throughout my life and current line of work, I’ve seen and heard them all. At the Blue Square Alliance Against Hate, our Command Center closely tracks the spread of antisemitism online, in all its pernicious forms.
In his piece for the Forward about our new Super Bowl ad, PJ Grisar argues that the ad misses the mark by using “Dirty Jew,” characterizing it as old-fashioned and out of touch with the heavily coded, meme-driven ways students typically express antisemitism today.
We’ve seen all of those slurs gaining traction among younger people that Grisar gave as examples of how kids hate today.
But we didn’t pull “Dirty Jew” out of the history books. In creating the ad, the Blue Square Alliance made a conscious decision to follow the research. Our decisions are based on data, from the one billion social media posts we analyze daily, to our semi-annual 7,000-participant survey on American sentiment toward Jews and antisemitism, to our multi-stage audience testing that is foundational to our creative development.
Here’s the hard data: With nearly 500 million social media impressions since 2023, “Dirty Jew” is a slur that has managed to penetrate all corners of American discourse. Worse yet, its usage online has increased by 174% in the past three years, growing at a significantly higher rate than other slurs. And sadly, the last few years have seen more than a few disturbing and real incidents of the scenario in the ad play out in real life. In U.S. high schools. Right now. Not 1950.
This data-guided approach drove our selection of “Dirty Jew” among all the possible antisemitic slurs as the one to appear on the sticky note. Even though at first glance this phraseology may seem dated, it’s actually timeless and ubiquitous — scarily — and is even outpacing other slurs in frequency of use.
So, whether you’re a Boomer, Millennial or Gen Z, there’s no subtlety to what this ad is showing you: this is antisemitism, pure and simple. And, as Grisar acknowledges in his piece, the challenge of storytelling within a 30-second ad window requires a clear, unambiguous message. In that short time, clarity beats complexity.
It was also important to us to use the high school setting and focus our ad on a younger demographic because that is where we have seen the most concerning trends in antisemitism data. Our most recent survey data shows that Gen Z is three times more likely to witness antisemitism than older generations, and yet nearly twice as likely to say it is not a problem.
At the heart of this campaign is Blue Square Alliance’s dedication to addressing another data point: more than 100 million Americans say they are unengaged in the collective effort to stand up against anti-Jewish hate. We have spent the past few years closely studying this segment, and our surveys show that unengaged Americans often don’t know Jewish Americans, they aren’t familiar with antisemitism (their news feeds and social feeds don’t share the awful stories that we all know too well), and they don’t think antisemitism is a significant problem. Importantly, they don’t feel personal or societal pressure to be an ally.
That’s exactly why we’re using the Super Bowl — a cultural touchstone for the entire country — to raise awareness and model allyship. We test all of our ads, including “Sticky Note” and our earlier ads like “Tony,” specifically with this target audience. What we’re seeing is promising.
Among the unengaged, exposure to our messaging measurably shifts attitudes: viewers become 36% more familiar with recent antisemitic incidents and 41% more likely to see antisemitism as a major problem in the United States. And the impact doesn’t stop at awareness — it moves people to act. After seeing our ads, unengaged viewers are 27% more likely to say they would speak up when they witness antisemitism.
And our work to cultivate allies extends far beyond the television screen. We complement our social media, outdoor and audio campaigns with on-the-ground bridge-building to strengthen connections with Americans across communities and reach those who have not yet been meaningfully involved in this issue. Over the past year, we’ve expanded our programs to bring more people into the conversation, like our partnership with UNCF and Hillel International, now on a 14-stop “Unity Dinner” tour, to connect Black and Jewish students on campuses nationwide. And last fall, we joined with the Appeal of Conscience Foundation to launch “Stand Up Sunday,” an interfaith effort that mobilized hundreds of thousands of congregants across the nation to reject antisemitism and all faith-based hate.
Our founder, Robert Kraft, created the Blue Square Alliance Against Hate in 2019 because he recognized that reversing the rise in antisemitism would require both awareness and empathy.
With “Sticky Note,” we’re showing what it means to be an upstander and giving Americans a clear, accessible way to step off the sidelines. We won’t simply win over the unengaged through displays of toughness and bravado alone, as some people have suggested. To reach the unengaged majority, you have to meet them where they are — not where we, as a deeply committed Jewish community, already stand.
The post Why the Super Bowl antisemitism ad uses a familiar slur appeared first on The Forward.
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Amid Iran Standoff, Witkoff and Kushner Pose Aboard USS Abraham Lincoln Aircraft Carrier
Steve Witkoff (R) aboard the aircraft carrier Lincoln. Photo via i24 / social media used in accordance with Clause 27a of the Copyright Law
i24 News – Special US envoys Steve Witkoff and Jared Kushner visited on Saturday the USS Abraham Lincoln aircraft carrier.
The duo, who led the US in the indirect nuclear talks with Iran on Friday, visited the aircraft carrier at the invitation of US Central Command chief, Adm. Brad Cooper.
The carrier arrived in the region last week as part of a US “armada” amid rising tensions with the Islamic regime of Iran. It is stationed in the Arabian Sea.
The visit came hours after US President Donald Trump stated that while the talks went well, “But I think Iran looks like they want to make a deal very badly, as they should. Last time, they decided maybe not to do it, but I think they probably feel differently. We’ll see what the deal is. It’ll be different than last time. And we have a big armada. We have a big fleet heading in that direction. It’ll be there pretty soon. So we’ll see how that works out.”
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Pentagon Says It Will Cut Academic Ties With Harvard University
U.S. Defense Secretary Pete Hegseth arrives to administer the oath to U.S. Army National Guard soldiers during a re-enlistment ceremony at the base of the Washington Monument in Washington, D.C., U.S., February 6, 2026. REUTERS/Jonathan Ernst
Pentagon chief Pete Hegseth said on Friday his department was ending professional military education, fellowships, and certificate programs with Harvard University, marking the Trump administration’s latest escalation against the school.
President Donald Trump’s administration has cracked down on top US universities, including Harvard, over a range of issues such as pro-Palestinian protests against US ally Israel’s assault on Gaza, diversity programs, transgender policies and climate initiatives.
“Starting now and beginning in the 2026-27 school year, I am discontinuing all graduate level Professional Military Education (PME), all fellowships and certificate programs between Harvard University and the War Department for active duty service members,” Hegseth, who himself holds a master’s degree in public policy from the Harvard Kennedy School, said on X.
The policy will apply to service members enrolling in future programs while those currently enrolled will be allowed to finish their courses, Hegseth said.
He also added that the Pentagon will evaluate similar relationships with other universities in the coming weeks.
Rights advocates have raised free speech, academic freedom and due process concerns over the government’s actions against universities.
A Harvard spokesperson directed Reuters to a page on the history of the university’s ties with the US military that says Harvard has played a “significant role” in America’s military traditions since the nation’s founding.
TRUMP-HARVARD TENSIONS CONTINUE
The university has previously sued the Trump administration over the government’s attempt to freeze federal funding.
Hegseth accused Harvard of “hate America activism,” also calling the university antisemitic in a reference to pro-Palestinian protests.
Protesters, including some Jewish groups, say the government wrongly equates criticism of Israel’s assault on Gaza with antisemitism and advocacy for Palestinian rights with support for extremism.
Harvard has condemned discrimination on campus. Its antisemitism and Islamophobia task forces found last year that Jews and Muslims faced bigotry after the start of Israel’s war in Gaza following an October 2023 Hamas attack.
Trump’s attempts to freeze federal funds for Harvard have faced legal resistance and the two sides have failed to reach a deal thus far.
Trump said this week his administration was seeking $1 billion from Harvard to settle probes into school policies.
Some Ivy League schools have reached agreements with the Trump administration and accepted certain government demands. Columbia University has agreed to pay more than $220 million to the government while Brown University has agreed to pay $50 million to support local workforce development.