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NYC’s Celebrate Israel Parade set to draw big crowds — and protests — amid Israel’s political turmoil

(New York Jewish Week) — For the first time in a dozen years, Ameinu, the former Labor Zionist Alliance, will be marching in the Celebrate Israel Parade, the annual gathering that draws tens of thousands of marchers and spectators along Manhattan’s Fifth Avenue.

“It was becoming harder to identify with the overall vibe of the march,” Kenneth Bob, the national president of the liberal organization, said about why the group stopped participating. “It didn’t reflect our more nuanced values about Israel. And because of restrictions on what we could put on our signs, it made it difficult for us to express our brand of Zionism.”

But this year, Ameinu will be back, wearing T-shirts that read in Hebrew on the front, “Zionism = Democracy,” and on the back in English, “Marching for Democracy.” At a time of turmoil in Israel, when hundreds of thousands of Israelis are taking to the streets in protest of efforts by Israel’s right-wing government to transform its judiciary, Ameinu’s participation — and objections voiced by at least one pro-Israel activist group — are signs of the political currents swirling around the largest Zionist solidarity event outside of Israel.

“We will be reminding other participants and those watching the parade that we are marching in solidarity with our brothers and sisters in Israel and around the world who are fighting for the future of the state,” the organization said on its website.

Despite or perhaps because of those political currents, Jewish organizations across the political spectrum are gearing up for what organizers say will be one of the largest Celebrate Israel parades ever on Sunday, June 4, to mark Israel’s 75th birthday. Several groups are marching for the first time, and Long Island has the most marchers in a decade.

Organizers says more than 40,000 people are expected to march — some in sympathy with the Israeli protesters, others who support the government’s proposed overhaul, and still others who say the 75th anniversary of the Jewish state should be an occasion for Jewish solidarity no matter who heads its government or the policies they promote.

To underscore that last message, the Jewish Community Relations Council of New York, the parade’s sponsor, generated, for the second year, a letter signed by area rabbis from all denominations urging participation in the parade.

“Events like the parade bridge the divide between us, whether political, religious, or cultural,” the letter reads. “It’s a chance for us to gather as Jews and walk together, showing the world that we are one community even when we disagree.”

Plans by Israel’s acting consul general in New York, Israel Nitzan, may test that proposition. Nitzan will lead an Israeli delegation of as many as 18 cabinet ministers and other Knesset members, which would be the most ever to attend the parade. They include the minister of economy and industry, Nir Barkat, and the minister of Diaspora affairs, Amichai Chikli, as well as Simcha Rothman, the chair of the law and justice committee who is an architect of the judicial reforms and has been pressing the case for them with U.S. Jews. The two most controversial members of Prime Minister Benjamin Netanyahu’s cabinet, the far-right ideologues Betzalel Smotrich and Itamar Ben-Gvir, are not scheduled to attend.

Israeli New Yorkers who have been protesting the government’s judicial overhaul plans have already objected to the government officials’ inclusion. Shany Granot-Lubaton, the organizer of the UnXeptable-Saving Israeli Democracy activist group, said they expect more than 400 of their supporters to follow the Israeli ministers and Simcha Rothman, a member of the Knesset for the far-right Religious Zionist Party, as they travel throughout the city in the coming days for the parade and a conference the same day organized by the nationalist news agency Arutz Sheva.

UnXeptable issued an open letter urging the organizers “to refrain from allowing Israeli government ministers to march at the head of the parade,” saying the lawmakers “have not earned the respect of your allies and friends in Israel, and many of your own community members, here in America.”

“They will not have a peaceful vacation in New York City,” Granot-Lubaton told the New York Jewish Week. “We served our time in the army and are fighting for Israel because we love it and care for it and not for any other reason. Nobody loves Israel more than us.”

Protesters attend a massive demonstration against proposed judicial reforms in front of the Israeli parliament in Jerusalem, Feb. 13, 2023. (Amir Levy/Getty Images)

Rabbi Rachel Ain, the rabbi of the Conservative Sutton Place Synagogue, was one of the 15 rabbis who signed the letter urging participation in the parade. Her synagogue has presented programs to explain the complexities of the political struggle in Israel today, but she said the unrest has “not affected our support for Israel; my synagogue is happy to participate in the parade.”

Ain added, “You can love and support the Jewish state and also understand that things are complicated.”

Ammiel Hirsch, rabbi of the Reform Stephen Wise Free Synagogue and former head of ARZA, the Reform movement’s Zionist organization, also signed the statement.

“It is more important than ever to participate in the Celebrate Israel Parade because it represents our commitment not to elements of this government but to our relationship with the people, the state of Israel, and the Zionist ideal,” said Hirsch. “The best response is not to walk away but to double down with those in Israel who are as distressed as we are and want to see a more representative Israeli government.”

The parade has received an endorsement from Israeli President Isaac Herzog, who in March warned that political divides in Israel could lead to “a real civil war.”

The parade, he said in a video message shared by the JCRC, “promises to be a powerful reminder of everything that holds us together as one proud people. … I marched myself as a student in Ramaz [High School] and it was a terrific experience.”

The largest funder of the parade is UJA-Federation of New York, which contributes $200,000. (UJA-Federation is also a funder of 70 Faces Media, the New York Jewish Week’s parent company.) This year for the first time it is contributing an additional $75,000 to sponsor a Celebrate Israel “Block Party” on 63rd Street that will run during the day. Vendors will sell kosher food, and there will be Jewish and Israeli crafts and various children’s activities.

There will be participation from “every part of the Jewish community,” according to Howard Pollack, director of the parade. “I’ve been getting emails from people asking how they can march and where can they sit to enjoy the parade. The enthusiasm is like nothing I have ever seen before. We normally have groups from out-of-state, but this year for the 75th anniversary, we have a lot more. They are coming from Florida, California, Ohio, Pennsylvania, Maryland, New Jersey and Connecticut.”

The parade will include 20 floats, 13 marching bands and the same number of dance groups. Musicians Matisyahu, the Maccabeats and Harel Skaat will each be performing from different floats.

Mindy Perlmutter, executive director of the Jewish Community Relations Council-Long island, said 22 groups with about 500 marchers will take part under the JCRC-LI banner — what she called the largest number in at least a decade.

Ameinu will be marching under the banner of the American Zionist Movement. They are among about a dozen of AZM’s 41 affiliated organizations, including Hadassah and Young Judaea, that will be marching together. Other affiliates will march under their own banners, according to Herbert Block, AZM’s executive director.

A contingent on Manhattan’s Fifth Avenue during the Celebrate Israel Parade, June 2, 2019. (Courtesy JCRC-NY)

Also marching under the AZM banner for the first time will be the Baltimore Zionist District, which heeded the AZM’s call for members to make a special effort to join the parade to celebrate Israel’s 75th birthday. Also coming for the first time will be representatives from the Druze Zionist Organization in Israel, representing a non-Jewish minority living primarily in Israel’s north.

“There will be one or two from Israel and a couple who live in New York,” Block said. “They will march with the Druze flag in our contingent.”

Members of the Givati Brigade Association, which supports the elite unit of the Israel Defense Forces, will also marching for the first time. Some members of the unit were among the hundreds of Israeli reservists who announced they would boycott reserve duty before the judicial reforms were suspended this spring.

“We hope people will understand how important it is to support not only the Givati Brigade but the IDF in general,” said Itzhak Levit, chair of the GBA. “The Givati Brigade has been involved in all military operations since 1948. Former members of the brigade who live in New York will join us in the parade; we expect around 25.”

Over the decades some have noted that the parade, launched in 1964, gradually drew less grassroots support than it did large contingents of children bused in from various Jewish day schools. And there have been political disputes: In 2015, in addition to guidelines saying that all groups marching must “recognize Israel as the homeland of the Jewish people,” parade organizers banned groups that advocate for the boycott against Israel. A decade ago there were calls from the right to ban the New Israel Fund and other left-wing groups from marching. And in 2012, LGBTQ Jews marched for the first time under the banner of Manhattan’s Congregation Beit Simchat Torah, after decades in which LGBTQ Jews were prevented from marching with signage identifying them as gay and lesbian.

Gideon Taylor, CEO of JCRC-NY, the UJA-Federation agency that runs the parade, said there were no new guidelines issued this year concerning the unrest in Israel or any other topic.

The parade has also attracted small groups of pro-Palestinian protesters, as well as a small contingent from Neturei Karta, the anti-Zionist Hasidic sect.

Kenneth Bob, the Ameinu president, told the New York Jewish Week that this “is an important year to be marching. Israel is celebrating its 75th birthday and with all that is going on in Israel we thought this is the time to march for Israel and in support of the protestors. Once we came up with the idea to combine our love for Israel with support for the demonstrators [in Israel], it was a quick and easy decision to decide to march; it’s a good fit for us.”

The Celebrate Israel Parade kicks off on Sunday, June 4, at 11:30 a.m. at Fifth Avenue and 57th Street and will march to 74th Street. The Celebrate Israel Block Party will take place on 63rd Street between Madison and Fifth Avenues from 11 a.m. until 4:30 p.m. The parade will be televised on Channel 9 in New York and livestreamed on the website celebrateisraelny.org.

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The post NYC’s Celebrate Israel Parade set to draw big crowds — and protests — amid Israel’s political turmoil appeared first on Jewish Telegraphic Agency.

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This year’s Hanukkah books serve up golems, holiday magic and dinosaurs

(JTA) — From a mischievous clay golem to a ring-tailed lemur who refuses to taste a latke, this year’s crop of Hanukkah books offers something to delight young readers of all ages.

The new titles range from lighthearted tales of family celebrations to the poignant, timely story of the Jews of Mariupol, Ukraine and the miraculous survival of the city’s menorah. Families across the diverse Jewish spectrum will find something to enjoy.

“Applesauce on Top”

Lina Schwarz; illustrated by Yuko Jones
PJ Library; ages 6 months–2

In this sweet rhyming board book, a little boy and his grandmother cook latkes and applesauce, counting apples and potatoes as they get ready to celebrate Hanukkah with their family. This new title from PJ Library will be distributed to 1-year-olds.

“I Will NOT Eat Latkes!”
Martha Seif Simpson; illustrated by Lisa Hunt
Apples & Honey Press; ages 4–6

In this lighthearted story, two animal pals celebrate Hanukkah together. Nosh, a koala, tries to persuade Potchky, a ring-tailed lemur, to taste a fried latke. Potchky, in a nod to Dr. Seuss’s “Green Eggs and Ham,” refuses, declaring that he only likes potato chips. As the story unfolds, kids hear the story of Hanukkah and the brave Maccabees. Finally, Potchky finds his courage and takes a bite — and loves the latkes.

“Hanukkah Night at the Construction Site” and “I Will NOT Eat Latkes!” (Apples & Honey Press)

“Charley and Seymour’s Hanukkah Miracle”

Melody Howard Ritt; illustrated by Nia Gould
Kar-Ben Publishing; ages 4–8

In this fun-filled Hanukkah tale, best friends Charley Chipmunk and Seymour Squirrel love their tradition of celebrating Hanukkah together. Seymour fries the latkes and asks Charley to bring the menorah and candles. But uh-oh: Charley remembers the menorah but forgets the candles. His backpack overflows with all kinds of things that begin with the letter “c,” even cantaloupe. But no candles. Seymour comes to the rescue, using the oil from frying latkes to kindle the menorah — just like in the Hanukkah story. This delightful book is now available in paperback through PJ Library.

“Hanukkah Night at the Construction Site”

Sherri Mandell; illustrated by Viviana Garofoli
Apples & Honey Press; ages 2–3

Toddlers who love trucks will be gleeful when the Hanukkah truck rolls into town in this latest addition to the popular Construction Site series. The entourage includes a large tractor carrying a large clay menorah, a mixer and excavator that serve latkes, chocolate coins, fried jelly doughnuts and gifts, and even a band. The back pages list all the types of trucks.

“Hear Me Roar! I’m a HANUKKAHsaur”

Naomi Gruer; illustrated by Mel Zohar
Kalaniot Books; ages 4–7

Miles is a young dinosaur enthusiast. On the first night of Hanukkah, his family doesn’t have the party Miles had hoped for, but he’s excited to put on his bright green dinosaur costume and roar as loudly as he can. Each night, Miles the dinosaur tries to help celebrate Hanukkah. When things go wrong and he makes a mess in the kitchen or drops things, his family encourages him to try again. On the last night, to his delight, his family throws a big Hanukkah party, with latkes, storytelling and sufganiyot, and all his friends. Zohar’s illustrations portray a diverse, multicultural celebration, including a child in a wheelchair.

“Mrs. Claus’s Noodle Kugel” and (Sky Pony Publishing; “Hear Me Roar! I’m a HANUKKAHsaur”)

“Harriet Hubbard and the Sold Out Hanukkah”

Bonnie Grubman; illustrated by Noa Kelner
Kar-Ben Publishing; ages 2–8

In this zany rhyming adventure, feisty Harriet sets out to her local market to buy all the fixings for a Hanukkah party. But all the shelves are bare — no potatoes for latkes, no chocolate gelt and no sufganiyot. She goes home disappointed but eager to set her table with some dates and raisins. To her surprise, her diverse group of friends arrives bearing everything needed for a festive Hanukkah party, including latkes and sweets. They sing and dance under the glow of the Hanukkah menorah.

“Mrs. Claus’s Noodle Kugel”

Janie Emaus; illustrated by Bryan Langdo
Sky Pony Publishing; ages 3–8

Interfaith families will welcome this addition to their family’s library. Two friends, Anna and Michael, get a letter from Mrs. Claus saying that Santa loved their latkes last Hanukkah and asking them to send the recipe. But the two sets of grandfathers have a different idea, each urging their grandkids to cook the other grandfather’s recipe — one for noodle kugel and one for Italian fettuccine noodles. The magical Mrs. Claus arrives on the scene, creating mayhem in the kitchen, with noodles flying out of the pot and Yiddish expressions sprinkled throughout. A team of elves gets things in order, and the sweet noodle kugel is a success. Kids will laugh out loud.

“Golem, Golem, Golem: Or How Hanukkah Was Saved”

Richard Ho; illustrated by Carmel Ben Ami
Roaring Brook Press; ages 3–6

A young boy turns his clay dreidel into a clay golem, the ancient Jewish mythical figure who acts as the Jews’protector when it isn’t getting into trouble. This boy’s golem causes more good-natured mischief, making a mess and eating all the Hanukkah treats. But trouble strikes when the golem accidentally breaks the family’s beautiful menorah. In a magical turn of events, the golem finds a way to make things right — and disappears. The family celebrates under the glow of their menorah. Lively illustrations depict a multicultural family.

“Golem, Golem, Golem: Or How Hanukkah Was Saved” and “Sharing the Light: A Hanukkah Story.” (Roaring Brook Press; Lovery)

“The Miracle Menorah of Mariupol”

Nancy Churnin; illustrated by Marissa Moss
Creston Books LLC; ages 7–11

In this true, poignant story set in modern-day Ukraine, we learn that for years the Jews of Mariupol gathered outdoors around the synagogue’s glistening golden menorah to retell the story of Hanukkah and the miracle of the oil. In the spring of 2022, to everyone’s horror, the beloved tradition came to an end with the Russian invasion. Andrei, a brave young boy, discovered that while the synagogue was destroyed in the bombing, the menorah had miraculously survived. Andrei cleaned the soot off the menorah and contacted the rabbi, who was in Israel for medical treatment. With the rabbi’s encouragement, Andrei gathered the city’s Jews who had not fled. Together, they lit the menorah, sang the blessings and found a deeper meaning in the Hanukkah miracle. At the book’s end, Rabbi Mendel Cohen recalls the tragic events and expresses gratitude for the young boy’s courage.

“Sharing the Light: A Hanukkah Story”

Jodie Sadowsky; photography by Alejandra Martinez
Lovery, Inc. ages 1 and up

Wren and her younger brother Rory discover ways to celebrate Hanukkah together, despite some light-hearted sibling rivalry. They cook a family recipe for latkes and enjoy a festive holiday.

This article originally appeared on JTA.org.

The post This year’s Hanukkah books serve up golems, holiday magic and dinosaurs appeared first on The Forward.

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Conservative Jewish groups hail Stephen Miller’s appointment to White House chief of staff

(JTA) — Right-leaning pro-Israel groups hailed President Donald Trump’s appointment of Stephen Miller as the next White House chief of staff, welcoming the Jewish aide’s appointment as a safeguard against antisemitism in an era marked by an increase in attacks on Jews and Israel. Liberal Jewish groups expressed alarm, saying his hardline politics endangered the community.

In a letter congratulating Miller, groups including the Combat Antisemitism Movement, the Louis D. Brandeis Center for Human Rights Under Law, the Zionist Organization of America expressed an interest in working with Miller to “hold institutions accountable when they fail to protect Jewish Americans from discrimination and harassment.”

The writers, who also included the American Association of Jewish Lawyers and Jurists, the Coalition for Jewish Values and the Israeli-American Civic Action Network, described Miller’s appointment as “a meaningful reflection of the longstanding contributions of Jewish Americans to public service.”

Just days after the Republican Party incurred massive losses in the midterm elections, Trump announced that he was replacing former chief of staff Susie Wiles with Miller, who had previously served as her deputy. In a Truth Social post, he described Miller as one of his “most trusted advisors.”

The chief of staff holds one of the most powerful White House positions, acting as a gatekeeper to the president and helping to shape his daily agenda.

Liberal Jewish voices warned that Trump’s promotion of Stephen Miller to the role of White House chief of staff could make Jewish communities more vulnerable.

“We expect this appointment to only reinforce some of the most dangerous ways the administration has normalized antisemitism and broader extremism,” Amy Spitalnick, CEO of the Jewish Council for Public Affairs, told the Jewish Telegraphic Agency, noting Miller’s embrace of anti-immigrant rhetoric popular on the far right.

Spitalnick said there is a throughline between the hard-line immigration policies Miller has shaped as a longtime confidant to Trump and the flourishing of antisemitism in recent years.

“At the core of the anti-immigrant agenda Miller has spearheaded are deeply antisemitic conspiracy theories about ‘replacement’ and ‘invasion’ that have already fueled a cycle of deadly violence targeting Jews and others,” she said.

The dueling sentiments from across the Jewish political spectrum were a signal of how divided the community has become during the second Trump term over the best means of combating antisemitism: Through aggressive policing of elite institutions, which Trump favors, or through opposition to what liberal groups say is the president’s systematic corrosion of civil rights protections.

The groups on the right that welcomed Miller’s appointment have generally been pleased by the steps Trump has taken to counter antisemitism on the left. In January 2025, Trump issued an executive order requiring new measures for combatting antisemitism. The Justice Department then launched a multi-agency Task Force to Combat Anti-Semitism. This past May, the department announced the formation of an Advisory Committee on Anti-Semitism, while emphasizing a “commitment to protecting Americans from unlawful discrimination and antisemitic threats.” Much of the focus has been on allegations of antisemitic harassment on university campuses.

While it’s unclear what Miller will do on these specific issues, his supporters see his key role as likely to strengthen such efforts.

Miller has longstanding links to Trump, including on a personal level. Miller’s wedding officiant at the Trump D.C. hotel was Rabbi Aryeh Lightstone, who was involved with the administration’s Abraham Accords to establish peaceful relations between Israel and several Arab neighbors.

But Miller’s critics have pointed out that he, along with Trump and other top Republicans have embraced troubling conspiracy theories that can be linked to Jews. Namely, that Democrats want to flood America with immigrants who are likely to vote against Republicans. At Trump’s October 2024 campaign rally at Madison Square Garden, Miller declared, “America is for Americans and Americans only.”

A more extreme version of the conspiracy theory, which blames Jews for organizing an “invasion” of people of color to replace whites, fueled a number of deadly attacks over the past decade, including the massacre at the Tree of Life synagogue in Pittsburgh in 2018.

The White House press office, which fields media communications for the chief of staff, did not respond to requests for comment.

Spitalnick also slammed the current administration for failing to “protect the civil rights of Jewish – and all – people,” by rolling back programs aimed at countering hate, including at the Office for Civil Rights in the Department of Education and extremism prevention programs at the Department of Homeland Security.

Spitalnick also referred to a 2019 letter sent by Jewish Democratic members of Congress urging Trump to dismiss Miller, who was his senior adviser at the time. The lawmakers argued that his “support for white nationalist and virulently anti-immigrant tropes is wholly unacceptable and disqualifying for a government employee.”

Regarding the current appointment, Spitalnick warned that Miller’s role could “make Jewish and so many other vulnerable communities less safe, instead of advancing the civil rights and pro-democracy policies we know are inherent to our security.”

“As the president and vice president are now seemingly pinning the U.S. election results on Israel, we should be concerned about further scapegoating of the Jewish and Israeli American communities,” she added.

The liberal pro-Israel lobby J Street, meanwhile, posted a Haaretz analysis that likened Miller to Itamar Ben-Gvir, a far-right minister in Prime Minister Benjamin Netanyahu’s coalition known for his extreme nationalistic rhetoric.

“Stephen Miller and Itamar Ben-Gvir both owe their prominence and access to power to their enablers – Trump and Netanyahu – and both traffic in racism and nativism to attempt to build power and incite fear,” the J Street post stated.

Robert Reich, U.S. secretary of labor in the Clinton administration, wrote in a Facebook post that Miller’s appointment was “not a positive development for anyone interested in mending our government or healing our nation.” Reich, who is Jewish and also served in the Ford and Carter administrations, expressed concern that Miller would have outsized influence on the president’s decisions.

“Miller is bigoted, xenophobic, and vicious — the architect and chief advocate of Trump’s loathsome immigration policy,” Reich stated, accusing him of conducting a “brutal Kristallnacht against undocumented immigrants.” Kristallnacht refers to the wave of deadly anti-Jewish violence in parts of Nazi-occupied Europe in 1938.

Katie Miller, who is also Jewish and married to Stephen Miller, defended her husband this weekend, after Michigan Democratic Sen.-elect Abdul El-Sayed called him a “broken man” on ABC’s “This Week with George Stephanopoulos.”

“Stephen has contributed far more to America at 41 than Abdul El-Sayed will in a lifetime,” she wrote on X, alongside a photo of Miller running around with their children.

This article originally appeared on JTA.org.

The post Conservative Jewish groups hail Stephen Miller’s appointment to White House chief of staff appeared first on The Forward.

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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?

David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.

In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.

The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.

“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.

The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?

Schwimmer, many of the commenters on the ad are saying, is a Zionist.

“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”

Schwimmer on Israel, antisemitism

Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”

The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.

David Schwimmer at ADL’s Never Is Now in NYC on March 4, 2025. Photo by Bryan Bedder/Getty Images for Anti-Defamation League

His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.

After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:

“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”

He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.

Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.

Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.

“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”

The controversy isn’t bothering Quince.

“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”

The post This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel? appeared first on The Forward.

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