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NYC’s Celebrate Israel Parade set to draw big crowds — and protests — amid Israel’s political turmoil
(New York Jewish Week) — For the first time in a dozen years, Ameinu, the former Labor Zionist Alliance, will be marching in the Celebrate Israel Parade, the annual gathering that draws tens of thousands of marchers and spectators along Manhattan’s Fifth Avenue.
“It was becoming harder to identify with the overall vibe of the march,” Kenneth Bob, the national president of the liberal organization, said about why the group stopped participating. “It didn’t reflect our more nuanced values about Israel. And because of restrictions on what we could put on our signs, it made it difficult for us to express our brand of Zionism.”
But this year, Ameinu will be back, wearing T-shirts that read in Hebrew on the front, “Zionism = Democracy,” and on the back in English, “Marching for Democracy.” At a time of turmoil in Israel, when hundreds of thousands of Israelis are taking to the streets in protest of efforts by Israel’s right-wing government to transform its judiciary, Ameinu’s participation — and objections voiced by at least one pro-Israel activist group — are signs of the political currents swirling around the largest Zionist solidarity event outside of Israel.
“We will be reminding other participants and those watching the parade that we are marching in solidarity with our brothers and sisters in Israel and around the world who are fighting for the future of the state,” the organization said on its website.
Despite or perhaps because of those political currents, Jewish organizations across the political spectrum are gearing up for what organizers say will be one of the largest Celebrate Israel parades ever on Sunday, June 4, to mark Israel’s 75th birthday. Several groups are marching for the first time, and Long Island has the most marchers in a decade.
Organizers says more than 40,000 people are expected to march — some in sympathy with the Israeli protesters, others who support the government’s proposed overhaul, and still others who say the 75th anniversary of the Jewish state should be an occasion for Jewish solidarity no matter who heads its government or the policies they promote.
To underscore that last message, the Jewish Community Relations Council of New York, the parade’s sponsor, generated, for the second year, a letter signed by area rabbis from all denominations urging participation in the parade.
“Events like the parade bridge the divide between us, whether political, religious, or cultural,” the letter reads. “It’s a chance for us to gather as Jews and walk together, showing the world that we are one community even when we disagree.”
Plans by Israel’s acting consul general in New York, Israel Nitzan, may test that proposition. Nitzan will lead an Israeli delegation of as many as 18 cabinet ministers and other Knesset members, which would be the most ever to attend the parade. They include the minister of economy and industry, Nir Barkat, and the minister of Diaspora affairs, Amichai Chikli, as well as Simcha Rothman, the chair of the law and justice committee who is an architect of the judicial reforms and has been pressing the case for them with U.S. Jews. The two most controversial members of Prime Minister Benjamin Netanyahu’s cabinet, the far-right ideologues Betzalel Smotrich and Itamar Ben-Gvir, are not scheduled to attend.
Israeli New Yorkers who have been protesting the government’s judicial overhaul plans have already objected to the government officials’ inclusion. Shany Granot-Lubaton, the organizer of the UnXeptable-Saving Israeli Democracy activist group, said they expect more than 400 of their supporters to follow the Israeli ministers and Simcha Rothman, a member of the Knesset for the far-right Religious Zionist Party, as they travel throughout the city in the coming days for the parade and a conference the same day organized by the nationalist news agency Arutz Sheva.
UnXeptable issued an open letter urging the organizers “to refrain from allowing Israeli government ministers to march at the head of the parade,” saying the lawmakers “have not earned the respect of your allies and friends in Israel, and many of your own community members, here in America.”
“They will not have a peaceful vacation in New York City,” Granot-Lubaton told the New York Jewish Week. “We served our time in the army and are fighting for Israel because we love it and care for it and not for any other reason. Nobody loves Israel more than us.”
Protesters attend a massive demonstration against proposed judicial reforms in front of the Israeli parliament in Jerusalem, Feb. 13, 2023. (Amir Levy/Getty Images)
Rabbi Rachel Ain, the rabbi of the Conservative Sutton Place Synagogue, was one of the 15 rabbis who signed the letter urging participation in the parade. Her synagogue has presented programs to explain the complexities of the political struggle in Israel today, but she said the unrest has “not affected our support for Israel; my synagogue is happy to participate in the parade.”
Ain added, “You can love and support the Jewish state and also understand that things are complicated.”
Ammiel Hirsch, rabbi of the Reform Stephen Wise Free Synagogue and former head of ARZA, the Reform movement’s Zionist organization, also signed the statement.
“It is more important than ever to participate in the Celebrate Israel Parade because it represents our commitment not to elements of this government but to our relationship with the people, the state of Israel, and the Zionist ideal,” said Hirsch. “The best response is not to walk away but to double down with those in Israel who are as distressed as we are and want to see a more representative Israeli government.”
The parade has received an endorsement from Israeli President Isaac Herzog, who in March warned that political divides in Israel could lead to “a real civil war.”
The parade, he said in a video message shared by the JCRC, “promises to be a powerful reminder of everything that holds us together as one proud people. … I marched myself as a student in Ramaz [High School] and it was a terrific experience.”
The largest funder of the parade is UJA-Federation of New York, which contributes $200,000. (UJA-Federation is also a funder of 70 Faces Media, the New York Jewish Week’s parent company.) This year for the first time it is contributing an additional $75,000 to sponsor a Celebrate Israel “Block Party” on 63rd Street that will run during the day. Vendors will sell kosher food, and there will be Jewish and Israeli crafts and various children’s activities.
There will be participation from “every part of the Jewish community,” according to Howard Pollack, director of the parade. “I’ve been getting emails from people asking how they can march and where can they sit to enjoy the parade. The enthusiasm is like nothing I have ever seen before. We normally have groups from out-of-state, but this year for the 75th anniversary, we have a lot more. They are coming from Florida, California, Ohio, Pennsylvania, Maryland, New Jersey and Connecticut.”
The parade will include 20 floats, 13 marching bands and the same number of dance groups. Musicians Matisyahu, the Maccabeats and Harel Skaat will each be performing from different floats.
Mindy Perlmutter, executive director of the Jewish Community Relations Council-Long island, said 22 groups with about 500 marchers will take part under the JCRC-LI banner — what she called the largest number in at least a decade.
Ameinu will be marching under the banner of the American Zionist Movement. They are among about a dozen of AZM’s 41 affiliated organizations, including Hadassah and Young Judaea, that will be marching together. Other affiliates will march under their own banners, according to Herbert Block, AZM’s executive director.
A contingent on Manhattan’s Fifth Avenue during the Celebrate Israel Parade, June 2, 2019. (Courtesy JCRC-NY)
Also marching under the AZM banner for the first time will be the Baltimore Zionist District, which heeded the AZM’s call for members to make a special effort to join the parade to celebrate Israel’s 75th birthday. Also coming for the first time will be representatives from the Druze Zionist Organization in Israel, representing a non-Jewish minority living primarily in Israel’s north.
“There will be one or two from Israel and a couple who live in New York,” Block said. “They will march with the Druze flag in our contingent.”
Members of the Givati Brigade Association, which supports the elite unit of the Israel Defense Forces, will also marching for the first time. Some members of the unit were among the hundreds of Israeli reservists who announced they would boycott reserve duty before the judicial reforms were suspended this spring.
“We hope people will understand how important it is to support not only the Givati Brigade but the IDF in general,” said Itzhak Levit, chair of the GBA. “The Givati Brigade has been involved in all military operations since 1948. Former members of the brigade who live in New York will join us in the parade; we expect around 25.”
Over the decades some have noted that the parade, launched in 1964, gradually drew less grassroots support than it did large contingents of children bused in from various Jewish day schools. And there have been political disputes: In 2015, in addition to guidelines saying that all groups marching must “recognize Israel as the homeland of the Jewish people,” parade organizers banned groups that advocate for the boycott against Israel. A decade ago there were calls from the right to ban the New Israel Fund and other left-wing groups from marching. And in 2012, LGBTQ Jews marched for the first time under the banner of Manhattan’s Congregation Beit Simchat Torah, after decades in which LGBTQ Jews were prevented from marching with signage identifying them as gay and lesbian.
Gideon Taylor, CEO of JCRC-NY, the UJA-Federation agency that runs the parade, said there were no new guidelines issued this year concerning the unrest in Israel or any other topic.
The parade has also attracted small groups of pro-Palestinian protesters, as well as a small contingent from Neturei Karta, the anti-Zionist Hasidic sect.
Kenneth Bob, the Ameinu president, told the New York Jewish Week that this “is an important year to be marching. Israel is celebrating its 75th birthday and with all that is going on in Israel we thought this is the time to march for Israel and in support of the protestors. Once we came up with the idea to combine our love for Israel with support for the demonstrators [in Israel], it was a quick and easy decision to decide to march; it’s a good fit for us.”
The Celebrate Israel Parade kicks off on Sunday, June 4, at 11:30 a.m. at Fifth Avenue and 57th Street and will march to 74th Street. The Celebrate Israel Block Party will take place on 63rd Street between Madison and Fifth Avenues from 11 a.m. until 4:30 p.m. The parade will be televised on Channel 9 in New York and livestreamed on the website celebrateisraelny.org.
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The post NYC’s Celebrate Israel Parade set to draw big crowds — and protests — amid Israel’s political turmoil appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
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To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
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Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
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Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
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Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
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Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
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The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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