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On Israel’s 75th Independence Day, its flag has taken on new meaning as a protest symbol
TEL AVIV (JTA) — Avigail Arnheim has been protesting Benjamin Netanyahu for years, starting with the demonstrations in Jerusalem that began in 2020, calling on him to resign as Israel’s prime minister.
When Netanyahu returned to office in December, Arnheim again took to the streets — this time to protest Netanyahu’s attempt to sap the Israeli Supreme Court of its power. And now, she comes armed with what she sees as a potent symbol: an Israeli flag emblazoned with the words of the country’s Declaration of Independence.
“I feel that the people of Israel woke up, and finally understands that life needs to come with values, with morals and with caring,” she said at a mass protest Tuesday night in Tel Aviv, as Israel began celebrating its 75th Independence Day. Arnheim believes those ideas are reflected in the declaration, which was signed on the day of Israel’s founding, traces the connection of the Jewish people to the land of Israel, and pledges democracy and human rights.
She added, “I think that the meaning of the flag has received a place in a society that wasn’t aware of it for a long time.”
Seeing the streets of Israel festooned with flags is one of the hallmarks of the country’s Independence Day, called Yom Haatzmaut in Hebrew. It’s common for flags to line streets and hang from balconies. A popular children’s song sung on the holiday begins, “The whole land is flags.”
But this year, Israel’s quintessential national symbol has taken on a different meaning for some, as the hundreds of thousands of anti-government protesters have, for months, made the flag the icon of their cause. The flag has become so associated with the protests that Zichron Yaakov, a city north of Tel Aviv, briefly banned the flag and images of the Declaration of Independence from its Independence Day parade.
Voices on the right have chafed against the idea that the flag now indicates opposition to the government. But there was little, if any, skepticism about that idea on the streets of Tel Aviv on Tuesday night, where protesters enthusiastically adapted a range of Independence Day traditions to express their opinions.
Thousands of Israeli protesters wave flags during a rally against the Israeli government’s judicial overhaul bills in Jerusalem, March 27, 2023. (Gili Yaari/Flash90)
Some protesters viewed their embrace of the flag as a corrective that now allows the flag to represent what they see as Israel’s founding aspirations, following years during which it was perceived as a symbol of Israel’s right wing. Before this year’s protests, another prominent political association for the flag was with religious nationalists who hold an annual “flag march” in Jerusalem’s Old City that has stoked Israeli-Palestinian tensions.
“It’s a symbol that had been hijacked for way too long by the right,” said Roy Rob, a graphic designer at the Tel Aviv rally who splits his time between Israel and Brooklyn. “It’s the same in the States: The American flag has really been hijacked and pigeonholed.”
Regarding the Israeli flag, he added, “Now it’s being democratized again. It makes sense that the people who really care about the origin of Israel, what Israel is all about, use the original symbols of it.”
Some right-wingers aren’t ready to yield Israel’s national symbols. Gideon Dokov, an editor at the right-leaning newspaper Makor Rishon, called the idea that the flag represents opposition to the judicial overhaul “absurd.”
“By mistake or intentionally, it seems that in recent months, there are those who are trying to take ownership of the national symbols — the flag and the Declaration of Independence — on behalf of the protests, just as they’re trying to take ownership of [the concept of] democracy,” Dokov wrote earlier this month. “Both are incorrect.”
In any case, flags were ubiquitous at Tuesday night’s protest. When asked where they got theirs, several protesters made a perplexed face that seemed to ask, “Where have you been all this time?”
The flags, they said, aren’t hard to get. Many were distributed for free at earlier protests, along with black T-shirts that read, “De-mo-cra-cy” in Hebrew block letters, copying the central chant of the demonstrations. Other shirts, like Rob’s, which read, “There’s no democracy with occupation,” were also distributed by activist groups at earlier protests. Many flags included the phrase “Free in our land,” which comes from Israel’s national anthem.
Others already had flags at home, and some bought them recently. At the protest, a man who was selling the flags and other assorted tchotchkes out of a stuffed shopping cart said the flag itself, without a pole, costs around $5.50. He said he bought his merchandise from stores and was reselling it, but would not provide further details.
A flag vendor stands with his wares during a Yom Haatzmaut celebration and anti-government protest in Tel Aviv, April 25, 2023. (Ben Sales)
The flags with the Declaration of Independence text, Arnheim said, went for about $13.75 and were sold by their creator via group chats used to organize the protests. Nati Hochberg, who traveled from a town north of Tel Aviv to demonstrate, said he bought his flag (with pole) for some $11 at a hardware store, after someone stole a previous flag of his from his motorcycle.
“We’ve taken back what belongs to us,” Hochberg said of the flag. His friend Tal Vardi, who traveled with him and has had his flag for years, added, “This population for many years ceded these symbols and now it’s taking them back. … I don’t know if it happened coincidentally, but it’s a feeling that it also belongs to us.”
That the flag has turned into a protest symbol, said one woman from northern Israel who declined to give her name, elicits a mixture of “pride and sadness” regarding the political conflict raging in the country.
“It’s clearly preferable for this not to be,” she said while holding a flag identical to Arnheim’s. “But if it is like this, at least the flag should have meaning.”
The protesters didn’t shy away from adapting other Independence Day pastimes, either. A white, foamy spray traditionally blasted by children on the holiday was being rebranded at the protest as “democracy snow” (one big can for about $2.75).
At a less crowded area of the protest, someone used the spray to spell out “democracy” in large letters on the ground. On a nearby bicycle path, the word “Leave,” used as a chant against Netanyahu, was also written in the spray. A cyclist stopped short before running it over.
A Tel Aviv protest at the start of Yom Haatzmaut, Israel’s Independence Day, featured a sea of flags, April 25, 2023. (Ben Sales)
Soft plastic hammers, another holiday mainstay, were also visible throughout the crowd. And a DJ blasted classic Israeli dance music in the middle of the demonstration, including the American Jewish summer camp favorite “Zodiac,” sung by Yaron Hadad.
In general, signs of the protests freckle Tel Aviv, which has been the nerve center of the demonstrations and the bastion of Israel’s left-wing minority. Municipal bus stops bear signs playing on the words of the national anthem and implying that the protests will keep Israel “Free from racism,” “Free from repression of women” and more. Graffiti supporting the protests — such as “Bibi is a traitor” — also isn’t hard to find, though there is also a smattering of pro-overhaul graffiti such as one message calling Israel’s Supreme Court a dictatorship.
Some paraphernalia at the demonstration trumpeted specific causes, like an LGBTQ pride flag, a flag that spelled out “democracy” in the colors of the Israeli and Palestinian flags, or a T-shirt, given out by an self-styled “moderate majority” activist group, that read “I [heart] Bagatz,” the Hebrew acronym for the Supreme Court.
Some participants got more creative. At a table in a sparse area, a few people offered free alcohol to passersby while a young man using a megaphone sang “Democracy and arak” to the tune of the famous riff from the White Stripes’ “Seven Nation Army.”
The idea, his colleague Ron said, was to give people free drinks to celebrate the country and the protests — which they hope will preserve the possibility for young people to get an education and find dignified work.
“In general, this is our last shot to save democracy, so everyone who wants to save democracy gets a shot as a gift from us,” said Ron, 23, who declined to give his last name. ”We love everyone, and we love democracy.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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