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On one foot: Digital innovator and ‘Tech Shabbat’ pioneer Tiffany Shlain’s lessons from 3 years living online
(JTA) – Next month will mark three years since the Covid outbreak was officially declared a pandemic, which is 30 in Zoom years. For those lucky enough to be spared the worst of the pandemic, it nevertheless changed how they worked, played and socialized. Very few businesses — especially in the nonprofit sector that includes synagogues and other Jewish institutions — didn’t move at least part of their operations online.
“We were living in a world that changed overnight,” Tiffany Shlain, the artist, activist and Emmy-nominated filmmaker told me recently. “On the more technical side, we were forced to live on our screens in a way that made us realize how much better the real thing is. However, this move to online spaces did expand what Jewish learning and organizations we can tap into.”
I spoke to Shlain ahead of the Jewish Digital Summit, which begins next Tuesday. It’s a three-day, fully virtual conference run by 70 Faces Media, the parent company of the Jewish Telegraphic Agency, the New York Jewish Week and other sites. (Go here to register and for more information.) Shlain will be among the industry leaders helping individuals and organizations working in Jewish spaces to boost their digital expertise.
A pioneer in both realms, Shlain is the founder of The Webby Awards for excellence on the internet. She is also the author of the 2019 bestseller, “24/6: Giving up Screens One Day a Week to Get More Time, Creativity, and Connection,” which calls for a 24-hour “Tech Shabbat” for people glued to their screens
“During Covid, it was a lifesaver,” she said, referring to her family’s experience taking breaks from technology at their home in Northern California. “At a time when it felt like all the days were the same, blurring together, we got a hard stop every week, and a chance to spend time with each other, off screens, in nature, doing things we loved. When we got back online afterward, the internet felt fresh (and we did too). This is still what keeps me balanced in today’s 24/7 world.”
For the times people are plugged in, and want to be better creators and consumers of digital content, I asked Shlain to share her recommendations for various sites, projects and organizations that are getting it right. Who’s succeeded in keeping people connected, or reimagining what ritual and community look like now?
“Now that we are in this new phase of the pandemic, we need to reconsider what works best online and what’s better in person,” she said.
Here are her recommendations for the hybrid future:
The culture site and online community calls itself “Jewish, feminist, and full of chutzpah” and is part of 70 Faces Media.
“If you want to see how to ‘do’ Instagram, check out HeyAlma. It’s always witty, insightful, funny, and ironic — it’s my favorite Jewish Instagram handle. My daughter Odessa, who’s in college, and I are constantly sending each other their posts. I love their spot-on tone. It feels like we’re all in on the same joke, which is exactly what it feels like when you meet another Jew.”
Comedy writer David Adam Javerbaum ran the satiric Twitter account, which had 6.2 million followers before shutting down last November.
“Twitter used to be my preferred social media, although now I am on Instagram much more. One of my favorite Twitter handles of all time was TheTweetOfGod. Once Elon Musk started destroying Twitter, TheTweetOfGod sadly left, but there’s still a record there of all his posts. I highly recommend checking it out for his pure brilliance at taking a concept and using the medium in all its holy glory. The creator (ha!) ran with this concept of God tweeting in so many brilliant directions, even down to the one person he follows. It’s a great example of taking a new format and using all its different constraints for maximum entertainment and engagement.”
“No one gets between me and my community in my newsletter,” says Tiffany Shlain, an artist and activist based in Northern California. (Courtesy)
An arts and culture non-profit that helps foster experiential Jewish projects and programs, including podcasts, film, multimedia, art projects and holiday events.
“I am a firm believer that arts move society in a way that creates important changes, which is what Reboot is all about. Reboot is a thriving, provocative hotbed of creativity. I love Reboot’s ambitious rethinking of Jewish rituals, their podcasts and newsletter, and now their Reboot Studios, which funds new Jewish media content. I was part of the first cohort when it was very much an experiment and I have collaborated on many projects with people in their network. It’s also been great to see it grow into this amazing community of artists and culture leaders. Covid activated this network both internally and for great public experiences in a whole new way that continues today.”
A national nonprofit that empowers people 21-39 to host Shabbat meals and build community.
“I love the way OneTable brings young Jews together to organize and facilitate Shabbat experiences.They have a great Mad Lib-like questionnaire to help users figure out how they want to experience Shabbat. They also offer DIY tools for hosting and attending Shabbat dinners. I highly recommend exploring their site. We’ve worked together on a couple of films about the value of Shabbat you can see while you’re there. Rethinking Shabbat for the 21st century has been a big focus of my Jewish work, and I love the way OneTable scales this online. We are working on a cool four-week online program for people to try screen-free Shabbats in 2023. Stay tuned.”
Shlain’s own newsletter offers a highly curated combination of her own projects, arts events and “things I think you’ll find interesting.”
“I’ve been writing a monthly newsletter called ‘Breakfast @ Tiffany’s’ for over 25 years. Each month, I share both the project that I’m working on and a selection of books, films, podcasts, art exhibits, events and articles to inform and inspire, make you laugh and think. It always features a lot of Jewish work. I love sharing my perspective on what’s going on in the world through my lens as a Jew, mother, wife and human on this planet. It’s also my laboratory as I am both sharing what I think is best online and in the real world. So many organizations focus primarily on social media posts but as we repeatedly see, the social media company can change the algorithm and what we see with a switch of a business plan or CEO. No one gets between me and my community in my newsletter. It’s a straight connection, and I love the call-and-response feedback I get from readers who have been with me a long time and new ones. It’s a way to ensure you can communicate with your audience with no one else in control of who sees what.”
The conversational chatbot uses artificial intelligence to create everything from poems and cover letters to film scripts and term papers.
Chat GPT is basically a digital golem. People may have read about it but everyone should try it to get an experience of its capabilities. Could this be the ultimate Jewish online experience — where it’s all about knowing how to ask questions and decipher and wrestle with the truth?
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The post On one foot: Digital innovator and ‘Tech Shabbat’ pioneer Tiffany Shlain’s lessons from 3 years living online appeared first on Jewish Telegraphic Agency.
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The play is about Birthright, but it’s about a lot more than Israel
Towards the end of Birthright, a new play that just made its New York City debut at the MCC Theatre, two characters are arguing over Israel and Zionism in the wake of Oct. 7. The talking points will be familiar to anyone who’s been ensconced in the discourse of the past few years: Izzy says that Zionism is and has always been a colonialist project, and Chaya blames the conflict on Palestinian leaders who rejected early two-state solutions.
As they argue, each is frantically Googling; their phone screens are projected onto the walls of the set. We can see the chasm between their echo chambers: Izzy goes to the Jewish Voice for Peace website, Chaya to The Jerusalem Post. Each time they focus on their own screen, the sound of the argument becomes muffled and indistinct until they resurface to throw a new piece of evidence into the conversation.
It’s a clever piece of production magic that effectively drives home the schism over Israel in the Jewish world, and our inability to hear each other.
Birthright, commissioned by Miami New Drama from Tony Award-winning playwright Jonathan Spector and here directed by Teddy Bergman, is nominally about the eponymous free trip to Israel. But really it’s about a group of six friends that formed on the trip, and their personal journeys — through Judaism, and through life — as the somewhat motley crew diverges and reconnects over the years.

The show is a long one, three and a half hours once you include its two intermissions. Each act depicts a single night, spaced over the course of nearly two decades — first, right after they’ve returned from their trip to Israel in 2006, then in their early 30s as their careers are taking off in 2016, and finally a year after Oct. 7. While the runtime is admittedly long, it allows for well-developed characters, which are essential to approaching such a touchy topic with any nuance, and the fast-paced dialogue keeps things moving briskly. (A reasonable helping of humor, including a Kanye reference in every act, doesn’t hurt.)
And the show does manage an astonishing amount of subtlety for a topic that has become so factionalized. The characters represent a reasonably diverse range of Jewish thought and experience, though certainly leaves some out. (There are no Jews of color or converts, for example, and no true right-wing hawks.)
There’s Chaya (Zoe Winters, best known as Logan Roy’s secretary and mistress on Succession), who grew up Conservadox, but spent college rushing a sorority and dyeing her hair blonde; she ends up working for the Democratic establishment. Noah (Eli Gelb, Tony-nominated for Stereophonic) is a political wonk with a Facebook-addled dad prone to right-wing conspiracy theories. Izzy (Molly Bernard), a queer Jew who eschewed law school, has worked on the Jewish left long before it became buzzy. Lev (Hale Appleman), a lost soul wanderer with a penchant for Jewish philosophy — he name-drops Abraham Joshua Heschel’s The Sabbath and Yosef Yerushalmi’s Zakhor — has family who survived the Holocaust. Alona (Molly Ranson), a sociology PhD who fell for an IDF soldier on the trip, eventually marries an Israeli and moves to Tel Aviv. And Emerson (Nate Mann), a musician, is barely aware that he’s Jewish when he lands on their trip half by accident.
This long summary represents only a smidgen of the events in the group’s lives. The play makes sharp use of production gimmicks, opening the second and third acts by projecting a montage of messages, summarizing the events of the group’s intervening years — and also cleverly reminding us of the quirks of bygone eras. Before the second act, we see wedding invitations and job announcements sent out by email, and then newborn photos posted on Facebook. Before the third, there are group chats on iMessage and then Whatsapp, where we see more birth announcements. Later, they exchange articles about the Israel-Hamas war.
This glut of information is how the show achieves its depth. On paper, one could slot some of these characters into obvious archetypes: The Zionist who makes aliyah, the queer anti-Zionist activist who has made politics her whole identity, the centrist liberal who staunchly supports Israel. But every character has real depth and pathos, and none of the action plays out to its stereotypical end.
When someone asks Izzy, the JVP-type activist, why she hates Israel so much, she doesn’t list out its sins; instead, she’s affronted. “I don’t hate Israel. I love it,” she says. “What it could be at its best.” She doesn’t believe she’s fighting against the nation, but for it.
Meanwhile, Alona, who made aliyah, does not launch into a speech about how Hamas has to be eradicated before the war can end; Bibi, the rest of the Israeli government and settlers, she says, are just as much of a “cancer” as any terrorist group.

Though the political discussions are impressively nuanced, Birthright finds its true success in spending as much time on the rest of the characters’ lives as it does on their political stances. There are the complications of falling for a non-Jewish partner. The ways having children changes life in inalterable ways. Divorces. Substance abuse. The way a dream career can still disappoint. For a topic that is so often turned into a polemic, the play takes a broader view.
In presenting stories of real, believable Jewish lives that are not solely defined by their Judaism, the play demonstrates that Jewishness doesn’t mean just one thing to anyone. Instead, it explores the ways Jewish identity layers on, mingles with and sometimes challenges the rest of one’s choices, values and beliefs.
There are views left out of Birthright, to be sure. No one is right wing (the characters call their group “BirthLeft”), and in the first act they all make fun of their trip as a way to get Jewish kids laid. No one is truly hawkish about the war; in the first act, the characters make fun of George W. Bush and fantasize about working on Democratic campaigns. No one is making an argument, as plenty of people have in the past few years, that Palestinians should be exiled from Gaza or deserve to die.
But the overall point can apply equally: Judaism, and Israel, is not one clear thing. There’s no perfect answer. We aren’t all supposed to agree — but that doesn’t have to tear us apart. It’s a simple message, but one that is hard to believe these days; Birthright makes it feel tangible.
As Lev says when considering their Birthright trip, and his confused feelings about it. “History, Jewish history, it’s never been a straight line, and it’s never meant only one fixed thing. It’s more a thing you interpret, that you find meaning in.”
The new play Birthright is playing at the MCC Theater in Manhattan through Jul 26, 2026.
The post The play is about Birthright, but it’s about a lot more than Israel appeared first on The Forward.
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New York Times hires Atlantic’s Yair Rosenberg to cover Jewish American life
(JTA) — The New York Times has hired Atlantic staff writer Yair Rosenberg to launch a national beat covering Jewish American life, bringing a widely known journalist on antisemitism and Jewish affairs to a newspaper whose coverage of Israel and the Jewish community has been under unusually intense scrutiny since the Oct. 7, 2023, Hamas attack.
The appointment, announced Monday by National Editor Nestor Ramos, creates a dedicated beat focused on American Jews at a moment when questions of antisemitism, Israel, religious identity and political polarization have moved to the center of public debate.
It is the first time that the newspaper, published in the city with the world’s largest Jewish population, has a beat dedicated to Jews.
“Over the course of 15 years chronicling Jewish life in America and abroad, Yair has taken on the biggest, thorniest stories on the beat,” Ramos wrote in a memo to staff. “Now, Yair will bring that boundless energy and deep expertise to a new religion beat on National focused on Jewish American life, chronicling a period of extraordinary tension but also possibility and reinvention.”
The move brings Rosenberg to a publication that he has occasionally criticized for its coverage of Jewish affairs, but without echoing some critics’ charges of institutional bias.
For the past five years Rosenberg has written The Atlantic’s “Deep Shtetl” newsletter, blending coverage of antisemitism, American politics and Jewish culture with essays on history, religion and popular culture. Before joining The Atlantic in 2021, he spent nearly a decade at Tablet, a magazine of Jewish affairs.
Over the years, Rosenberg has broken or advanced reporting on online extremism and antisemitism while also becoming known for explaining Jewish issues to a broad audience. His work has ranged from investigations into antisemitic disinformation networks to historical features. He has written about antisemitism on the far left and on the Republican right.
During the 2016 presidential campaign, an Anti-Defamation League study found Rosenberg was among the Jewish journalists most frequently targeted with antisemitic abuse on Twitter. Rosenberg became known for responding publicly to trolls and for developing technological tools — including an “Impostor Buster” bot — designed to expose white supremacists posing online as minorities in order to inflame social tensions. The effort drew widespread attention before Twitter eventually suspended the tool.
He later described those experiences in a New York Times guest essay titled “Confessions of a Digital Nazi Hunter,” and has remained a frequent public speaker on combating online hate while preserving free expression.
Ramos’s announcement emphasized that Rosenberg’s beat would extend beyond antisemitism.
“Yair knows better than most that these fraught moments are not all that define Jewish life today—not even close,” Ramos wrote, citing stories on Hanukkah traditions, Jewish representation in popular culture and other facets of American Jewish life.
The Times, through a spokesman, declined to comment beyond Monday’s announcement. Rosenberg did not respond to a request for an interview by press time.
The hire comes as The New York Times continues to navigate a complicated relationship with many Jewish readers.
For decades the newspaper has occupied an outsized place in American Jewish public life, employing prominent Jewish reporters and editors while producing influential coverage of religion, Israel and antisemitism. Yet the newspaper has also faced sustained criticism from parts of the Jewish community over its Israel coverage, criticism that intensified after Oct. 7 and the subsequent war in Gaza.
Media watchdog organizations, some Jewish communal leaders and a number of current and former journalists have accused the Times of factual errors, headline framing and insufficient skepticism toward claims made by Hamas officials in some early coverage of the conflict.
A May 2026 column by Nicholas Kristof, alleging systemic sexual violence by Israeli authorities against Palestinian detainees, was widely criticized for amplifying unverified claims and platforming biased sources. The Times stood by Kristof’s column in an editorial note.
Defenders of the Times argue that accusations of institutional anti-Israel bias often conflate disagreement over editorial judgments with evidence of systemic prejudice.
At Tablet and The Atlantic, Rosenberg occasionally criticized aspects of the Times’ reporting on both Israel and antisemitism. In a 2018 Tablet article he criticized The New York Times Book Review for offering a platform for the novelist Alice Walker to recommend a book by the English author David Icke that was heavily saturated in antisemitic conspiracy theories.
The next year he called out the Times for a profile of former CIA officer and would-be congressional candidate Valerie Plame that failed to mention her history of tweets sharing antisemitic theories. He has also regretted that the Times in 1937 dropped its subscription to the Jewish Telegraphic Agency syndication service because of the perception at the time that JTA’s coverage of Nazi Europe was alarmist.
Unlike some Jewish media watchdog groups, however, Rosenberg has not argued that the Times is institutionally or inherently biased against Israel or Jews. Against that backdrop, Rosenberg’s hiring is likely to be watched closely by Jewish readers across the political spectrum.
According to Ramos, Rosenberg will begin work July 20 and will be based in New York while traveling nationally for the beat.
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Canadian Museum for Human Rights opens ‘Nakba’ exhibit amid pushback from Jewish leaders
(JTA) — After weeks of backlash from Jewish groups and leaders, the Canadian Museum for Human Rights this weekend opened its exhibit on the Nakba, the narrative of Palestinian defeat and displacement upon Israel’s founding.
The Winnipeg, Manitoba, exhibit is called “Palestine Uprooted: Nakba Past and Present” and features photography, poetry and everyday objects that document the experience of Palestinian-Canadians impacted by the Nakba. Palestinians use the term, meaning “catastrophe,” to describe their mass displacement upon Israel’s establishment.
The exhibit has drawn fierce condemnation from some Jewish groups, including the Centre for Israel and Jewish Affairs.
“Materials that are one-sided and driven by a political agenda can contribute to discrimination, bullying and even assault targeting Jewish students,” the group wrote in a post on X last week. “The federal government must hold the CMHR’s leadership accountable for this egregious mishandling.”
The museum’s only Jewish board member, Mark Berlin, was upset enough by the exhibit to resign.
“Because the museum chooses to proceed with this exhibit in its present form despite repeated concerns raised by myself and members of the mainstream Jewish community and others seeking a more balanced and historically complete presentation, I can no longer, in good conscience continue to serve as a Trustee,” Berlin wrote in a resignation letter dated June 22.
In the letter, Berlin argues that the exhibit omits the context that “hundreds of thousands of Jews from Arab lands” were also displaced during the 1948 Arab-Israeli war.
“A story detached from the surrounding factual details is not the truth, it is just a story,” Berlin continued. “The museum has a statutory and moral obligation to tell the full truth, not to sacrifice it at the altar of politics.”
The museum has vigorously defended the exhibit. In a statement to the Jewish Telegraphic Agency, Isha Khan, the CEO of the museum, said that “focusing in this one exhibit on the human violations faced by of Palestinian Canadians does not negate the human rights violations faced by Jewish people.”
“Sharing the stories of one community in no way minimizes the experiences of another,” Khan continued.
Khan added that the exhibit had drawn “both criticism and support from Jewish Canadians.”
Several progressive Jewish groups in Canada, including Independent Jewish Voices, the Jewish Faculty Network, and United Jewish Peoples’ Order, defended the exhibit in a joint statement Thursday, writing that it was the “result of dedication, persistence, care and advocacy, especially from the Palestinian Canadian community.”
“We are proud to celebrate a Canadian institution that has remained steadfast in the face of unfounded criticism and pressure and chose to move forward with integrity,” the statement continued. “We hope this historic opening, and the ongoing inclusion of the exhibition in the Museum, encourages learning, reflection and action.”
The dispute over the exhibit comes as Jews in Canada have faced a spate of antisemitic attacks in recent months, including in March, when shots were fired at three Toronto-area synagogues. In 2025, there were 6,800 antisemitic incidents in Canada, marking a 9% rise from 2024, according to B’nai Brith’s annual audit of antisemitic incidents.
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