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On one foot: Digital innovator and ‘Tech Shabbat’ pioneer Tiffany Shlain’s lessons from 3 years living online
(JTA) – Next month will mark three years since the Covid outbreak was officially declared a pandemic, which is 30 in Zoom years. For those lucky enough to be spared the worst of the pandemic, it nevertheless changed how they worked, played and socialized. Very few businesses — especially in the nonprofit sector that includes synagogues and other Jewish institutions — didn’t move at least part of their operations online.
“We were living in a world that changed overnight,” Tiffany Shlain, the artist, activist and Emmy-nominated filmmaker told me recently. “On the more technical side, we were forced to live on our screens in a way that made us realize how much better the real thing is. However, this move to online spaces did expand what Jewish learning and organizations we can tap into.”
I spoke to Shlain ahead of the Jewish Digital Summit, which begins next Tuesday. It’s a three-day, fully virtual conference run by 70 Faces Media, the parent company of the Jewish Telegraphic Agency, the New York Jewish Week and other sites. (Go here to register and for more information.) Shlain will be among the industry leaders helping individuals and organizations working in Jewish spaces to boost their digital expertise.
A pioneer in both realms, Shlain is the founder of The Webby Awards for excellence on the internet. She is also the author of the 2019 bestseller, “24/6: Giving up Screens One Day a Week to Get More Time, Creativity, and Connection,” which calls for a 24-hour “Tech Shabbat” for people glued to their screens
“During Covid, it was a lifesaver,” she said, referring to her family’s experience taking breaks from technology at their home in Northern California. “At a time when it felt like all the days were the same, blurring together, we got a hard stop every week, and a chance to spend time with each other, off screens, in nature, doing things we loved. When we got back online afterward, the internet felt fresh (and we did too). This is still what keeps me balanced in today’s 24/7 world.”
For the times people are plugged in, and want to be better creators and consumers of digital content, I asked Shlain to share her recommendations for various sites, projects and organizations that are getting it right. Who’s succeeded in keeping people connected, or reimagining what ritual and community look like now?
“Now that we are in this new phase of the pandemic, we need to reconsider what works best online and what’s better in person,” she said.
Here are her recommendations for the hybrid future:
The culture site and online community calls itself “Jewish, feminist, and full of chutzpah” and is part of 70 Faces Media.
“If you want to see how to ‘do’ Instagram, check out HeyAlma. It’s always witty, insightful, funny, and ironic — it’s my favorite Jewish Instagram handle. My daughter Odessa, who’s in college, and I are constantly sending each other their posts. I love their spot-on tone. It feels like we’re all in on the same joke, which is exactly what it feels like when you meet another Jew.”
Comedy writer David Adam Javerbaum ran the satiric Twitter account, which had 6.2 million followers before shutting down last November.
“Twitter used to be my preferred social media, although now I am on Instagram much more. One of my favorite Twitter handles of all time was TheTweetOfGod. Once Elon Musk started destroying Twitter, TheTweetOfGod sadly left, but there’s still a record there of all his posts. I highly recommend checking it out for his pure brilliance at taking a concept and using the medium in all its holy glory. The creator (ha!) ran with this concept of God tweeting in so many brilliant directions, even down to the one person he follows. It’s a great example of taking a new format and using all its different constraints for maximum entertainment and engagement.”
“No one gets between me and my community in my newsletter,” says Tiffany Shlain, an artist and activist based in Northern California. (Courtesy)
An arts and culture non-profit that helps foster experiential Jewish projects and programs, including podcasts, film, multimedia, art projects and holiday events.
“I am a firm believer that arts move society in a way that creates important changes, which is what Reboot is all about. Reboot is a thriving, provocative hotbed of creativity. I love Reboot’s ambitious rethinking of Jewish rituals, their podcasts and newsletter, and now their Reboot Studios, which funds new Jewish media content. I was part of the first cohort when it was very much an experiment and I have collaborated on many projects with people in their network. It’s also been great to see it grow into this amazing community of artists and culture leaders. Covid activated this network both internally and for great public experiences in a whole new way that continues today.”
A national nonprofit that empowers people 21-39 to host Shabbat meals and build community.
“I love the way OneTable brings young Jews together to organize and facilitate Shabbat experiences.They have a great Mad Lib-like questionnaire to help users figure out how they want to experience Shabbat. They also offer DIY tools for hosting and attending Shabbat dinners. I highly recommend exploring their site. We’ve worked together on a couple of films about the value of Shabbat you can see while you’re there. Rethinking Shabbat for the 21st century has been a big focus of my Jewish work, and I love the way OneTable scales this online. We are working on a cool four-week online program for people to try screen-free Shabbats in 2023. Stay tuned.”
Shlain’s own newsletter offers a highly curated combination of her own projects, arts events and “things I think you’ll find interesting.”
“I’ve been writing a monthly newsletter called ‘Breakfast @ Tiffany’s’ for over 25 years. Each month, I share both the project that I’m working on and a selection of books, films, podcasts, art exhibits, events and articles to inform and inspire, make you laugh and think. It always features a lot of Jewish work. I love sharing my perspective on what’s going on in the world through my lens as a Jew, mother, wife and human on this planet. It’s also my laboratory as I am both sharing what I think is best online and in the real world. So many organizations focus primarily on social media posts but as we repeatedly see, the social media company can change the algorithm and what we see with a switch of a business plan or CEO. No one gets between me and my community in my newsletter. It’s a straight connection, and I love the call-and-response feedback I get from readers who have been with me a long time and new ones. It’s a way to ensure you can communicate with your audience with no one else in control of who sees what.”
The conversational chatbot uses artificial intelligence to create everything from poems and cover letters to film scripts and term papers.
Chat GPT is basically a digital golem. People may have read about it but everyone should try it to get an experience of its capabilities. Could this be the ultimate Jewish online experience — where it’s all about knowing how to ask questions and decipher and wrestle with the truth?
—
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In the Michigan Senate race, Jews should (and will) vote for democracy
Michigan Jews are feeling the ground shifting beneath us. For the first time, the Democratic candidate to represent Michigan in the United States Senate is not an advocate of unconditional support for Israel’s government. And he is one of a growing number of progressive leaders pushing the Democratic establishment to fight for the values it claims to stand on.
Many in our communities hoped for a different outcome in yesterday’s primary and feel destabilized by the shifting political terrain. Others feel hopeful, for the first time, of being represented on the electoral stage. Moving into the general election, when the stakes are so high, I would like to refocus the conversation on our shared values.
When I cast my ballot Tuesday, and when I cast it again in November, I do so with the wisdom of Pirkei Avot 1:18 in mind: on three things does the world stand — on justice, on truth, and on peace, as it is said: “execute the judgment of truth and peace in your gates” (Zechariah 8:16). Rabban Shimon ben Gamaliel and others of his generation were building communities out of the rubble of the Temple’s destruction. They asked themselves, as they rebuilt: what are our core principles? What values need to sit at the center of this new order? Out of the wreckage, what new world will we create?
Let those three pillars be our voting guide.
Din — Judgment. Who will fight for fairness? Who is beholden to corporate interests and who will stand for economic equality? A candidate’s record on wages, on housing, on the right to organize — these will show commitment to justice.
Emet — Truth. Who tells us the truth, even when it costs them? In the words of former Rep. Andy Levin, we are looking for “authenticity, bravery, and truth-telling.” Who can help to rebuild trust in our public servants and institutions?
Shalom — Peace. Which candidate will challenge the military-industrial complex? Who will work to reduce war and violence in our world, rather than fund more of it? At home and abroad.
In this election, we have an unusually clear lens for understanding a candidate’s values: immigration enforcement. Immigration and Customs Enforcement — ICE — is where our society’s authoritarian drift is most visible and most violent. So as we lean on the pillar of Shalom to consider candidates, we can ask a direct question: is this someone who will bakesh shalom v’radfehu — seek peace and pursue it — for the people in ICE’s crosshairs? Or will they support the expansion of a paramilitary force into our schools and neighborhoods?
Justice, Truth and Peace — these are the values upon which “the world stands.” But what does it mean for the world to stand? A classic rabbinic commentary interprets this as the preservation of human society. Which candidate will protect the environment, will put people over profit, will choose the survival of our communities over the balance sheet of the insurance, arms and oil industries? By this measure, the idea that Jews who want unconditional aid for Israel should therefore vote for a candidate who would strip away abortion rights, gut health care, and undermine the basic machinery of democracy is, to use a technical term, cuckoo banana-cakes.
And then there is the issue of antisemitism. My teacher Rabbi Mordechai Liebling explains that on the left, antisemitism is a bug and not a feature — a problem that can be and must be addressed. On the right, antisemitism is a foundational worldview. The real threat to American Jews is the far right. It’s they who promulgate conspiracy theories and it’s they who deploy ICE into our communities to kidnap our neighbors.
I personally think that Dr. El-Sayed is not antisemitic — certainly not any more than the general population. But I don’t need to convince you of that. What I hope you’ll hear is that Abdul is someone with whom we share core values — that he is someone the Jewish community can work with. What I hope you’ll hear is that a liberal-fascist coalition is out of the question, and that a liberal-left coalition is the only path forward. In November, we will elect a politician who will work with the people and not against us. Our loyalty is not to any party, but to the movement for a true democracy — and to the leaders who will work with us to advance it.
The ground doesn’t have to shift beneath us; we can be a part of moving that ground, of redrawing the politics of the possible. May Zechariah’s vision of justice, truth and peace come to pass, speedily and in our days, and may we merit to help make it so.
The post In the Michigan Senate race, Jews should (and will) vote for democracy appeared first on The Forward.
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On El-Sayed, Michigan’s Jewish Democrats aren’t all ready to unite behind nominee
Following Abdul El-Sayed’s narrow win of the Democratic nomination for Michigan’s open Senate seat, the state’s Jewish Democrats are reflecting on whether the divisions El-Sayed’s candidacy brought to the fore can be bridged before November.
Jewish voters make up just 1.4% of the electorate in Michigan. But the community had become deeply invested in the race, with Jews both in fierce opposition and fiery support of El-Sayed in an election that had become a proxy fight over the Gaza war and the U.S.-Israel relationship.
Jewish former Michigan congressman Andy Levin, who had endorsed El-Sayed, believes Democrats will get behind the nominee in the interest of defeating Republican Mike Rogers — a race that could determine which party controls the Senate. Pre-primary polls found Rogers leading El-Sayed by single digits.
“Shame on any Jewish Democrat if they’re going to go vote for Mike Rogers and put our democracy at risk because they can’t find their way to supporting Abdul El-Sayed, who is such a brilliant person, just because he doesn’t share their exact beliefs on Israel and Palestine,” Levin told the Forward. “That’s ridiculous.”
Levin lost his Senate seat to Rep. Haley Stevens after heavy spending against him by AIPAC, the campaign fundraising group advocating for unrestricted U.S. aid to Israel. An AIPAC-associated super PAC spent some $32 million in a failed attempt to get Stevens the Senate nomination.
Stevens endorsed El-Sayed for the general election Wednesday morning. But some Jews who voted for Stevens see no possibility for reconciliation. Rabbi Asher Lopatin of the modern Orthodox synagogue Kehillat Etz Chayim in suburban Detroit had endorsed Stevens in the primary, alarmed by El-Sayed’s association with the controversial Twitch streamer Hasan Piker and condemnation of Israel as a genocidal and apartheid state.
In a TV interview Wednesday, El-Sayed used the term “bloodthirsty” to describe Israel.
“To have so many people vote for someone who is so hurtful to the Jewish community, the things that the Jewish community values — I think it’s depressing,” Lopatin told the Forward.
Lopatin has made up his mind that he will not vote for El-Sayed in the general election, but he also isn’t yet sold on Rogers, the Republican nominee.
“I have to study him more,” Lopatin said. “But I will not vote for Abdul El-Sayed, definitely, and I would tell people they should not.”
Lopatin said he wishes Stevens would condemn El-Sayed rather than endorse him.
Still, others see El-Sayed as the best candidate to face Rogers in the general — and don’t want him to pull back on the issues that won him the nomination. Barbara Weinberg Barefield, a photographer outside Detroit who helped organize the group Jews for Abdul, said she has confidence El-Sayed will win the general — attributing the close primary race partly to the influence of outside money supporting Stevens.
“He was able to win this election in the face of close to $70 million of outside funding going to bolster his opponent,” Weinberg Barefield said. “This election is showing us, and elections around the country are showing us, that elections are not to be bought — they’re to be earned.”
Roslyn Schindler, a retired professor who taught Holocaust studies at Wayne State University, was also among El-Sayed’s Jewish supporters, even as she disagreed with him on his lack of support for a two-state solution. She stressed the importance of beating Rogers in November irrespective of disagreements on Israel.
“My motto is and will be: vote blue, no matter who,” Schindler told the Forward. “I am hoping that all Democrats realize that to do otherwise will be self-destructive and just plain wrong.”
Others are taking a wait-and-see approach. Decky Alexander, chair of the Michigan Democratic Jewish Caucus — which endorsed Stevens in the primary — isn’t issuing an endorsement in the general election yet.
She said the close margin El-Sayed won by, about 15,000 votes, gives her hope that El-Sayed will see the need to unify his party. A start, she said, would be focusing less on AIPAC during his general election campaign.
“There’s a lot of opportunity on Abdul’s side to be a better bridge maker versus kind of a bridge burner,” Alexander told the Forward. “The cards are his. It’s his responsibility to initiate.”
In his election night speech, El-Sayed didn’t mention AIPAC by name, instead speaking more generally about getting money out of politics.
On Wednesday, he addressed Jewish Michiganders directly: “I want you to know that my commitment to your safety, my commitment to Jewish safety, is the same commitment that I have to the safety of my own daughters.”
The post On El-Sayed, Michigan’s Jewish Democrats aren’t all ready to unite behind nominee appeared first on The Forward.
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‘The Yiddish Teacher’ (Poem)
One thing about the late Forverts staff writer and critic Miriam Hoffman — she cooked a heavenly eggplant in tomato sauce.
And why do I know this about one of our writers? Hoffman, a veritable lexicon-caldron of Yiddish sayings and terms she’d archived from her own mother’s distinct poylish dialect, was many things: A distinguished long-term professor of Yiddish at Columbia University; a theater critic turned playwright who turned the New York Public Theatre’s founding director Joseph Papp into a serious supporter of Yiddish culture; a child survivor of Siberian exile, and so much more.
As she encountered immigrant American life in da Bronx, the tiny dynamo that was Hoffman delighted in becoming American, freely advising everyone on the best consumer goods this country had to offer. A country that was a home and refuge to her, her parents, her husband and so many in her vast circle of Yiddishist friends, students, fellow writers, educators and chosen family. And then, once upon a time, she welcomed me into her Florida home for an overnight stay, so that I could record her jaw-dropping tales of how she and her beloved mameloshn Yiddish both survived the khurbn, the Holocaust. And talk into the video camera she did.
But first, there was lunch.
Rest in all your ferocious deliciousness, Miriam Hoffman, and thank you. For the eggplant, the advice on the best toothpaste, the stories — and for doing everything, everything, everything possible, to transmit your Yiddish to another generation.
The Yiddish Teacher
The Yiddish teacher bending saying:
In my book you’ll learn
the alefbeys through pictograms like so:
The gimel is a camel
The beys a house
You see?
The Yiddish teacher has an archive
in her bedroom closet
The folding doors open revealing:
shoeboxes filled with
stories and
poems and
songs she
wrote as a child
in the displaced persons camp
on paper donated to Jewish refugees
The Yiddish teacher was once
seated in back
of a transport truck
with all the other refugees
Trying to go over the Swiss Alps
to Mandate Palestine
The Yiddish teacher was born
in a Siberian prison camp
“people were starving, sure,
but there was sex”
The Yiddish teacher was the only
woman writer on staff
at the Forverts Yiddish newspaper
The Yiddish teacher remembers
the first time her family ate
Chef-Boy-Ar-Dee spaghetti and
meatballs
from a can
in the Bronx
We go shopping together
The Yiddish teacher loves Rao’s tomato sauce
“it’s the best”
The Yiddish teacher recommends
“Mavis Toothpaste”
It’s the best
The Yiddish teacher loves to
go fly fishing
The Yiddish teacher is short and slim
and round
I think
if I cup my hands together
I can
carry her around always
— Chana Pollack
The post ‘The Yiddish Teacher’ (Poem) appeared first on The Forward.

