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On one foot: Digital innovator and ‘Tech Shabbat’ pioneer Tiffany Shlain’s lessons from 3 years living online
(JTA) – Next month will mark three years since the Covid outbreak was officially declared a pandemic, which is 30 in Zoom years. For those lucky enough to be spared the worst of the pandemic, it nevertheless changed how they worked, played and socialized. Very few businesses — especially in the nonprofit sector that includes synagogues and other Jewish institutions — didn’t move at least part of their operations online.
“We were living in a world that changed overnight,” Tiffany Shlain, the artist, activist and Emmy-nominated filmmaker told me recently. “On the more technical side, we were forced to live on our screens in a way that made us realize how much better the real thing is. However, this move to online spaces did expand what Jewish learning and organizations we can tap into.”
I spoke to Shlain ahead of the Jewish Digital Summit, which begins next Tuesday. It’s a three-day, fully virtual conference run by 70 Faces Media, the parent company of the Jewish Telegraphic Agency, the New York Jewish Week and other sites. (Go here to register and for more information.) Shlain will be among the industry leaders helping individuals and organizations working in Jewish spaces to boost their digital expertise.
A pioneer in both realms, Shlain is the founder of The Webby Awards for excellence on the internet. She is also the author of the 2019 bestseller, “24/6: Giving up Screens One Day a Week to Get More Time, Creativity, and Connection,” which calls for a 24-hour “Tech Shabbat” for people glued to their screens
“During Covid, it was a lifesaver,” she said, referring to her family’s experience taking breaks from technology at their home in Northern California. “At a time when it felt like all the days were the same, blurring together, we got a hard stop every week, and a chance to spend time with each other, off screens, in nature, doing things we loved. When we got back online afterward, the internet felt fresh (and we did too). This is still what keeps me balanced in today’s 24/7 world.”
For the times people are plugged in, and want to be better creators and consumers of digital content, I asked Shlain to share her recommendations for various sites, projects and organizations that are getting it right. Who’s succeeded in keeping people connected, or reimagining what ritual and community look like now?
“Now that we are in this new phase of the pandemic, we need to reconsider what works best online and what’s better in person,” she said.
Here are her recommendations for the hybrid future:
The culture site and online community calls itself “Jewish, feminist, and full of chutzpah” and is part of 70 Faces Media.
“If you want to see how to ‘do’ Instagram, check out HeyAlma. It’s always witty, insightful, funny, and ironic — it’s my favorite Jewish Instagram handle. My daughter Odessa, who’s in college, and I are constantly sending each other their posts. I love their spot-on tone. It feels like we’re all in on the same joke, which is exactly what it feels like when you meet another Jew.”
Comedy writer David Adam Javerbaum ran the satiric Twitter account, which had 6.2 million followers before shutting down last November.
“Twitter used to be my preferred social media, although now I am on Instagram much more. One of my favorite Twitter handles of all time was TheTweetOfGod. Once Elon Musk started destroying Twitter, TheTweetOfGod sadly left, but there’s still a record there of all his posts. I highly recommend checking it out for his pure brilliance at taking a concept and using the medium in all its holy glory. The creator (ha!) ran with this concept of God tweeting in so many brilliant directions, even down to the one person he follows. It’s a great example of taking a new format and using all its different constraints for maximum entertainment and engagement.”
“No one gets between me and my community in my newsletter,” says Tiffany Shlain, an artist and activist based in Northern California. (Courtesy)
An arts and culture non-profit that helps foster experiential Jewish projects and programs, including podcasts, film, multimedia, art projects and holiday events.
“I am a firm believer that arts move society in a way that creates important changes, which is what Reboot is all about. Reboot is a thriving, provocative hotbed of creativity. I love Reboot’s ambitious rethinking of Jewish rituals, their podcasts and newsletter, and now their Reboot Studios, which funds new Jewish media content. I was part of the first cohort when it was very much an experiment and I have collaborated on many projects with people in their network. It’s also been great to see it grow into this amazing community of artists and culture leaders. Covid activated this network both internally and for great public experiences in a whole new way that continues today.”
A national nonprofit that empowers people 21-39 to host Shabbat meals and build community.
“I love the way OneTable brings young Jews together to organize and facilitate Shabbat experiences.They have a great Mad Lib-like questionnaire to help users figure out how they want to experience Shabbat. They also offer DIY tools for hosting and attending Shabbat dinners. I highly recommend exploring their site. We’ve worked together on a couple of films about the value of Shabbat you can see while you’re there. Rethinking Shabbat for the 21st century has been a big focus of my Jewish work, and I love the way OneTable scales this online. We are working on a cool four-week online program for people to try screen-free Shabbats in 2023. Stay tuned.”
Shlain’s own newsletter offers a highly curated combination of her own projects, arts events and “things I think you’ll find interesting.”
“I’ve been writing a monthly newsletter called ‘Breakfast @ Tiffany’s’ for over 25 years. Each month, I share both the project that I’m working on and a selection of books, films, podcasts, art exhibits, events and articles to inform and inspire, make you laugh and think. It always features a lot of Jewish work. I love sharing my perspective on what’s going on in the world through my lens as a Jew, mother, wife and human on this planet. It’s also my laboratory as I am both sharing what I think is best online and in the real world. So many organizations focus primarily on social media posts but as we repeatedly see, the social media company can change the algorithm and what we see with a switch of a business plan or CEO. No one gets between me and my community in my newsletter. It’s a straight connection, and I love the call-and-response feedback I get from readers who have been with me a long time and new ones. It’s a way to ensure you can communicate with your audience with no one else in control of who sees what.”
The conversational chatbot uses artificial intelligence to create everything from poems and cover letters to film scripts and term papers.
Chat GPT is basically a digital golem. People may have read about it but everyone should try it to get an experience of its capabilities. Could this be the ultimate Jewish online experience — where it’s all about knowing how to ask questions and decipher and wrestle with the truth?
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Facing backlash after accusing Israel of genocide, Scott Wiener steps down as Calif. Jewish Caucus co-chair
(JTA) — Scott Wiener, the California lawmaker who earlier this month announced that he believed Israel had committed “genocide” in Gaza, is stepping down as a leader of the state legislature’s Jewish caucus.
Wiener, a state senator from San Francisco, has been a co-chair of the caucus since 2023. He is currently running for Congress.
In a statement released Thursday, he attributed his resignation from the caucus’ leadership position to both his campaign and the backlash over his Israel comments. He will remain a member of the caucus after he steps down as its chair on Feb. 15.
“Last fall, I suggested stepping down but was asked to stay to provide continuity of leadership during a difficult time for the Jewish community,” Wiener said. “Now, my campaign is accelerating, and my recent statements on Israel and Gaza have led to significant controversy in the Jewish community. The time to transition has arrived.”
Wiener’s accusation of genocide, made Jan. 11 in a video posted to social media, came days after he declined to answer a question on the topic during a televised debate, spurring a backlash from pro-Palestinian voices.
His statement on Israel elicited its own criticism. Five local and national Jewish groups issued a statement saying that while they recognized Wiener’s support for the Jewish community and his own experiences of antisemitism, they were “deeply disappointed” in his video statement.
“Unfortunately, Senator Wiener’s newly stated position is both incorrect and lacks moral clarity,” said the groups, which included the Jewish Community Relations Committee of the Bay Area, the American Jewish Committee and a local Holocaust education center.
“The devastation throughout this war — including the loss of life in Gaza and Southern Israel — has been felt by us all,” they added. “Yet framing this conflict in reductionist and inflammatory terms fuels further hostility toward our community.”
Others went further, calling for him to step down from or be forced out of his leadership role. “Scott Wiener has no business being co-Chair of the CA Legislative Jewish Caucus,” tweeted Sam Yebri, a Persian Jewish pro-Israel attorney and influencer from Los Angeles.
Now, those who criticized Wiener’s comments are hoping that his resignation will turn down tensions.
“I hope @Scott_Wiener‘s decision to step down will allow our community, the @CAJewishCaucus, and the Senator himself the ability to move beyond this painful and divisive moment,” tweeted Tye Gregory, the CEO of the San Francisco JCRC, on Thursday. He praised Wiener’s support for legislation his organization backs and said he would look forward to working with Wiener during the legislative session.
The saga comes as support for Israel has plummeted among Democratic voters. Weiner is running to fill the seat being vacated by Nancy Pelosi, a staunch supporter of Israel, and both of his competitors in the Democratic primary have long backed the claim, which Israel and the United States reject, that Israel’s actions in Gaza during its two-year war with Hamas amounted to genocide.
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OneTable reimagines Shabbat dinner program amid safety concerns, layoffs and budget crisis
(JTA) — When the Shabbat-dinner nonprofit OneTable slashed a quarter of its staff last month, it wasn’t only because of a budget crisis.
It’s true that fundraising was way down. But the group was also responding to what it sees as important shifts in how Jews gather, citing its growing sense that Gen Z is less likely than others to want to open doors to their home.
Now, OneTable is revealing a raft of new pilot programs and policies, including a move away from its defining practice of subsidizing dinners; a new policy barring anti-Israel events; a renewed focus on young Jews; and a shift toward partnerships with emergent Shabbat “clubs” to lift the burden and risk of hosting at home.
“In this world right now, the idea of welcoming something, someone into your home is scary to people,” said OneTable’s new CEO, Sarah Abramson, who joined the company in May. “All of these things are actually creating barriers to people wanting to host in their homes, and so we know that we need to bring OneTable out into the world.”
At the same time, the group is centralizing its operations. While the 14 layoffs took place across the company, Abramson said OneTable had focused in part on field managers, who served as regional liaisons with hosts and potential hosts.
“If a person in that community really saw that field manager as the face of OneTable, and for whatever reason, did not feel like that person spoke to them or was not aligned with their Jewish values and how they want to Shabbat, then often they would kind of discount OneTable,” she said.
The changes come as Israel looms large over Jewish nonprofits, influencing fundraising and engagement while also at times laying a minefield, especially for younger Jews who are increasingly divided in their sentiments.
OneTable says the number of people participating annually in Shabbat dinners it supports doubled after Oct. 7, 2023, in keeping with a “surge” of Jewish engagement that many organizations observed following Hamas’ attack on Israel. Before the resulting war in Gaza, 42,000 people a year were attending OneTable dinners. After, the number reached 80,000, according to the group.
But the group struggled to keep pace when it came to fundraising. In 2024, OneTable ran a deficit of more than $900,000, spending about $10.6 million while bringing in just over $9 million in contributions, according to their tax filings that year. That represented a sharp decline in funding from 2023, when the organization reported nearly $12 million in contributions and ended the year in a surplus.
“In full transparency, our philanthropy has not kept pace with the volume,” Abramson said.
Prior to joining OneTable, Abramson worked as the executive vice president for strategy and impact at Combined Jewish Philanthropies, Boston’s Jewish federation. There, she oversaw grantmaking as well as the nonprofit’s $60 million post-Oct. 7 Israel emergency fund.
As Jews across the United States flooded funds like that with nearly $1 billion, concerns quickly emerged about whether the donations would supplant other giving. The answer at OneTable, at least, appears to be yes, Abramson said.
“Eighty thousand participants requires so much more philanthropic support at a time where, rightly, philanthropic support for the Jewish community was directed towards Israel, and really thinking about other priorities,” she said.
Gali Cooks, the president and CEO of Leading Edge, a nonprofit that provides training, research and support for Jewish nonprofits, said that there was also a “tricky confluence right now of rising demands and rising costs” within the Jewish nonprofit sector.
Cooks said that, across the sector, nonprofit leaders were realizing that they have to “think smaller and bigger at the same time” — as OneTable says it is doing.
“Within each organization, leaders are trying to achieve more focus and clarity and streamlining toward the mission,” said Cooks. “But between organizations, they’re striving for more collaboration, more partnerships, shared infrastructure, and shared planning. That’s true in the conversation about talent, board excellence, and leadership development, but I think it’s also true about things like antisemitism, security, Israel engagement, and more.”
The changes underway at OneTable include formalizing a stance on Israel for the first time. Earlier this month, the organization added a list of its “core commitments” to its website that included a section outlining drawing a hard line against anti-Israel advocacy.
“We do not formally partner with, or support, any organization, Shabbat dinners, or gatherings that call for Israel’s destruction or in any way question Israel’s right to exist,” the section reads. “We do not fund dinners that align with any political party or candidate.”
At the same time, the group is aiming to stoke Israel talk at the Shabbat table. The group has a new partnership with Resetting the Table, a Jewish nonprofit that teaches dialogue skills, to “allow our Shabbat tables to become nuanced places for hard conversations,” Abramson said during a presentation about at the Jewish Federations of North America annual conference in November.
“We also are doing a lot of pilots based on research that enable the skill of hard conversations for Shabbat,” Abramson told JTA. “For example, we have a pilot right now with Resetting the Table, helping a lot of our hosts think through, how do you actually have deep, meaningful conversations, often about Israel, but not only, particularly in the American context right now.”
For some, the changes mark an unhappy end to OneTable as a respite for young Jews from the pitched ideological divides over Israel that increasingly characterize Jewish experiences.
Alexis Fosco, a former OneTable employee, posted on LinkedIn last month in an announcement of her departure that she was “frustrated at Jewish funders withdrawing from diaspora-focused work, leaving the staff who are already subsidizing their causes to absorb the impact.” She indicated that she had not been among the laid-off workers.
“I keep thinking about how funding-driven scope creep takes hold,” continued Fosco. “It’s heartbreaking and spiritually exhausting to pour yourself into an organization and walk away realizing the work no longer aligns with what you set out to build or believe in.”
Three former field managers did not respond to JTA requests for comment.
Abramson said the nonprofit’s new initiatives would be rolled out as pilots over the coming year. But even if the tests are temporary, they mark a significant shift for the nonprofit that has long been synonymous with underwriting the costs of serving Shabbat dinner at home. Hosts have historically received $10 stipends for each registered guest at their OneTable dinners.
An analysis of host patterns found that a small number of repeat hosts were racking up disproportionate subsidies.
In September, after one former OneTable host posted about their dismissal from the program on Facebook, Dani Kohanzadeh, OneTable’s senior director of field, told JTA that it had let go of just under 50 hosts in one week. But she said that the decision was not primarily financial.
“It’s not about balancing the budget,” said Kohanzadeh. “We didn’t make this decision based on the financial cutoff, it’s based on the overall experience with our support.”
Now, Abramson said the organization plans on rolling out alternative incentives for hosting Shabbat, including a “point” system in which points can be exchanged for prizes including, potentially, trips to Israel and elsewhere.
“OneTable’s model really works for a lot of people … so we want to ensure that people who are finding a lot of meaning and financial support through nourishment continue to be able to choose that, we won’t be taking that away,” she said.
Abramson said the company was also shifting away from its recent focus on older Jewish adults to center its programming on younger Jews.
“OneTable was founded as an organization designed to provide Friday night Shabbat experiences for young adults,” she said. “This is really going back to our roots and ensuring that we are evolving the way in which young adults want to be reached.”
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Resignations shake art gallery after it rejects Jewish pro-Palestinian activist’s work over antisemitism claims
(JTA) — An art gallery in Canada has been roiled by resignations after it narrowly voted not to acquire works by Jewish photographer and outspoken pro-Palestinian activist Nan Goldin over accusations that she holds antisemitic views.
The resignations of the Art Gallery of Ontario’s modern and contemporary curator and two members of its modern and contemporary collections committee were first reported by The Globe and Mail.
Goldin, who is widely acclaimed for her documentary-style photography of marginalized communities, has faced controversy in recent years over her outspoken pro-Palestinian activism.
In the weeks following Oct. 7, Goldin also signed onto a letter calling for “Palestinian liberation.” In April 2024, she also signed another letter calling for Israel’s exclusion from the Venice Biennale. In December 2023, Goldin told n+1 Magazine that she had “been on a cultural boycott of Israel for my whole life.”
And German leaders criticized her after she said in a November 2024 speech at the Neue Nationalgalerie in Berlin, where she said, “I decided to use this exhibition as a platform to amplify my position of moral outrage at the genocide in Gaza and Lebanon,” adding, “Anti-Zionism has nothing to do with antisemitism.”
Last week, Goldin donated one of her artworks to a fundraiser for Palestinian children curated by children’s YouTube star Ms. Rachel, who has faced criticism for her pro-Palestinian advocacy.
According to an internal memo obtained by The Globe and Mail, the gallery was embroiled debates over acquiring Goldin’s works in the middle of last year.
The gallery’s modern and contemporary curatorial working committee eventually voted 11-9 against purchasing Goldin’s works, after some members alleged Goldin’s remarks were “offensive” and “antisemitic.” Other members of the committee argued that her works were not antisemitic and that “refusing the work because of the artist’s views was censorship,” the newspaper reported.
The Art Gallery of Toronto is publicly funded and already houses three of Goldin’s works. The work it decided not to acquire, “Stendhal Syndrome,” does not relate to her pro-Palestinian activism and was instead acquired by Vancouver gallery that has displayed it since November.
Following the debate over Goldin’s work, the director and chief executive of the Toronto gallery, Stephan Jost, outlined a governance review that recommended a “reset” on the committee’s acquisition discussions and “clarification” of its members’ responsibilities, according to the Globe and Mail.
In a statement to the Jewish Telegraphic Agency about the resignations, the gallery acknowledged the turmoil over Goldin’s work and said they had engaged an expert to review the meeting.
“Political views are never intended to be part of the process. In this instance, personal political views did surface,” said a AGO spokesperson. “As a result, the AGO engaged an independent governance expert to review matters relating to that meeting. The AGO takes these learnings seriously and has reset to ensure that such discussions are focused on an artwork’s alignment to the AGO’s acquisition criteria, are healthy and productive, and welcome multiple perspectives.”
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