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Patagonia’s first new synagogue in over 40 years reveals a growing Argentine-Jewish community

(JTA) — Patagonia, Argentina’s famously beautiful southern region, has been a haven for Israeli backpackers, vacationers from Buenos Aires and, in the 20th century, Nazi war criminals.

What the scenic territory hasn’t had for nearly 40 years is a new synagogue.

That has changed in the last year, as a group of Jews living in San Martín de los Andes have inaugurated the first-ever synagogue in their city. The synagogue is just the second Jewish institution in the 400,000-square-mile Patagonia region, and the first new synagogue in all of Argentina in years that is not affiliated with the growing Chabad-Lubavitch Orthodox movement.

Instead, the Hebrew Community of San Martín de los Andes is affiliated with the Conservative movement of Judaism, which is shrinking overall. Its founders have gotten support from Argentina’s Latin American Rabbinical Seminary, based in Buenos Aires, as well as from multiple synagogues in the Buenos Aires area.

The first event in the synagogue was a Passover seder in April, and over the last month, the community held services for the High Holidays for the first time ever in a permanent home. 

The small venue, just 1,200 square feet, is located in the center of the city, just a few minutes’ walk from both the bus terminal and Lacar Lake. On Rosh Hashanah, 85 people gathered for a festive dinner, more than twice as many as had taken part in previous years. They included tourists from across Argentina and abroad, as well as people from the local community of about 150 Jews.

“It was very moving, the first Yom Kippur in our own synagogue in our city and we saw the children at the Neilah service with candles,” Eduardo Labaton, president of the city’s fledgling Jewish community, told the Jewish Telegraphic Agency. “It was a very important start of our synagogue services here.”

The synagogue was initially the vision of Labaton, who moved from Buenos Aires 20 years ago.

“We met in houses,” he recalled about past Jewish activities in San Martín de los Andes. “But we couldn’t invite a lot of people to houses.”

Three years ago Labaton, who works in real estate and retail, bought land near the lake and included a space to build a place for the community. But then Claudio Ploit, then the community’s vice president, proposed going even bigger and securing a Torah for the community. Suddenly, the group was talking about building a full-fledged synagogue.

Ploit, a well connected senior leader in the Buenos Aires community who has a tourist business in Patagonia and divides his time between the capital city and San Martín de los Andes, was instrumental in securing resources for the Patagonian project. In addition to the funding from the Seminario, he also secured a Torah from the Weitzman Jewish community and visiting rabbis from the Lamroth Hakol community, both in Buenos Aires.  

Tourists walk down a shopping street in San Martín de los Andes, Argentina. (Arterra/Universal Images Group via Getty Images)

“I read texts about the deep importance of inaugurating a synagogue but experiencing that firsthand is a very moving experience,” Rabbi Deborah Rosenberg, the director of education at Lamroth Hakol from Buenos Aires who is working with the San Martín de los Andes community, told JTA. “The first Shabbat in a new temple was very emotional for me.”

Before the San Martín de los Andes dedication, the only Jewish institution operating in all of Patagonia was a Chabad house in Bariloche, another vacation spot three hours’ drive south, that routinely hosts hundreds of Israeli backpackers at Passover. (The Nazi war criminal Erich Priebke directed the German school of Bariloche for many years before being arrested in 1994 and becoming a symbol of how easily Argentina accommodated former Nazis.)

Argentina has the world’s sixth-largest Jewish population, estimated at 180,000 according to a 2019 report. But most of those Jews live in the Buenos Aires area, and there are no reliable estimates of the number of Jews living in Patagonia.

What’s clear is that there are more than Labaton and Ploit knew about — and that more are always passing through. Patagonia has always been a desirable region for travel, especially for nature-lovers and athletes eager to enjoy summer skiing. The recent collapse of the Argentinian peso is a crisis in many ways, but it has benefited Patagonia: Argentina has become more affordable for foreign visitors and the only place that many Argentines can afford to travel to. 

Last year, the average hotel occupancy rate in Patagonia was 97%. Some of those visitors have made appearances at the new synagogue. 

“I talked with a lady from the United States, a tourist that was very moved by the possibility of having a religious service during his trip to Patagonia and also some sportsmen that were in the city for trekking and running that happily joined the ceremonies,” Rosenberg recalled about the dedication ceremony. 

Around 70 people were at the ceremony, mostly from major Jewish institutions in Buenos Aires. But local community leaders also welcomed around 15 Jews from the region that they didn’t know before, including a resident of another southern city called Zapala located 150 miles north and a man that came to donate a tallit, or Jewish prayer shawl, to the synagogue. 

Mario Jakszyn, a community member who helped organize the event, said the turnout had not been anticipated.

“At first we set a few chairs to avoid the image of an empty synagogue in case few people came, but quickly we had to add more and more chairs,” Jakzyn said. 

Jews living in San Martín de los Andes have inaugurated the first-ever synagogue in their city. (Gustavo Castaign/ Courtesy Comunidad Hebrea San Martín de los Andes)

He and another community member, Tamar Schnaider, have been volunteering to lead Shabbat services every Friday. Tourists are always present, he said, and because the group eats Shabbat dinner together, the festivities often do not end until midnight.

The group is hoping to hire a rabbi of their own in the future, but in the meantime, they are collaborating with Lamroth Hakol to organize regular services.

Ploit, a triathlete who was in Argentina’s record squad in this summer’s Maccabiah Games in Israel, wants to make the new synagogue a destination for Jewish athletes who come to Patagonia. He’s planning a Shabbat dinner focused on local athletes, and he is talking with the Argentine Maccabiah sports federation about launching a ski camp — and, potentially, Maccabiah’s first winter sports event in Argentina.

This week, Argentina is hosting the Gran Fondo Siete Lagos, an international cycling competition throughout Patagonia’s mountains, forests and lakes. This year’s route begins in San Martín de los Andes, and Ploit has organized a Shabbat meal at the synagogue the night before the race begins. He already has 80 people registered.

“We keep moving,” he said about his community.


The post Patagonia’s first new synagogue in over 40 years reveals a growing Argentine-Jewish community appeared first on Jewish Telegraphic Agency.

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How to Implement a Successful Casino Marketing Strategy

Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.

1. Improve Visibility

With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.

Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.

To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.

You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.

Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.

Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.

Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.

Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.

2. Focus on Events and Group Business

Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.

Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.

3. Identify the Jobs to Be Done

Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.

However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.

These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.

This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.

Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.

4. Create Positive Feedback Loops

Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.

Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.

Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.

You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.

Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience. 

5. Use Social Proof

People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims. 

To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.

Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.

6. Keep Up With Gaming Trends

Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.

As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.

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Comparing European, American, and French Roulette at Canadian online casinos

Roulette is the most popular table game at online and land-based casinos alike. You can easily find a seat at the table, place your bets, and hope that the wheel turns in your favour. But you have surely noticed that the roulette section is quite rich, featuring at least a dozen different tables. Most of them come with a different design and different rules. The most popular roulette variants are American Roulette, European, and French Roulette. In this article, we will try to explain the main differences between each one.

French VS European Roulette

We’ll first compare the French versus the European version of roulette since they are the most similar. The layout of the bets and the wheel is basically the same. Even the table layout is pretty much the same at most online casinos. Depending on the provider some differences can be found, like the layout of the table or the order of the numbers of the wheel. But as far as the odds and gameplay are concerned, European and French Roulette are basically the same. 

Both roulette variants have a single 0 on the board and the same number of slots on the wheel and numbers on the table. There are 36 additional numbers you can bet on, along with the standard Red or Black and Odd or Even bets. This means both games come with a house edge of 2.7%. So, the only difference comes from the introduction of two basic rules in French Roulette. 

  • La Partage
  • En Prison

La Partage

This rule applies to even money bets, and in case the ball lands on the 0 slot. The term comes from the French word which means to divide. All even money bets are divided into half, and the player gets one half, while the other half goes to the house. This rule works greatly in your favour, especially if you’re playing on higher bets. 

En Prison

The En Prison bet is also applied to even money bets and only when the ball lands on 0. Instead of counting as a loss, the bets are held on the table for the following spin, and if you win, you get your bet back. Even though you don’t actually win anything extra, the En Prison rule gives you a chance to get your money back without a loss. 

The introduction of these rules lowers the house edge on French Roulette down to 1.35%. This is why many players prefer the French version, as the odds are better for the player. 

French VS American Roulette

The main and pretty much only crucial difference between American and French roulette is the 00 and the layout of the slots on the wheel. The added 00 on the American version means that the house edge is higher. It climbs up to 5.26%, which is almost double the house edge on European Roulette and a massive difference from the 1.35% on the French version. 

Since there is an added 00 number, the layout of the slots on the wheel is different. On the table, the 00 is next to the 0, so it doesn’t make a big difference to the layout of the table. But the rules in American roulette are quite simple. If your number doesn’t come up, you lose the bet. There are no extra rules like in the French version. 

Conclusion 

If you go by the odds alone, it turns out that the best roulette variant to play at Canadian online casinos is French roulette. But this doesn’t mean you will lose more when you play American or European Roulette. Many players prefer to play the American wheel as it’s faster and more exciting. With the right strategy and some luck on your side, you can easily make a profit on any type of roulette game. 

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Universities Must Be Forced to Address Antisemitism

niversity of California, Santa Barbara student body president Tessa Veksler on Feb. 26, 2024. Photo: Instagram

University of California, Santa Barbara student body president Tessa Veksler on Feb. 26, 2024. Photo: Instagram

JNS.org – “Never would I have imagined that I’d need to fight for my right to exist on campus,” laments Shabbos Kestenbaum, a student at Harvard University who is suing the school because “antisemitism is out of control.”

Jewish students have suffered an unrelenting explosion of hate on American higher education campuses—so far with little relief. They have endured antisemitic rhetoric, intimidation, cancellation and violence. But those charged with keeping campuses safe—whether administrators who govern student and faculty behavior or federal agencies responsible for ensuring that schools adhere to civil rights protections—are failing in their jobs.

Many Jewish students have complained to their colleges’ administrators about the injustices. But instead of responding with measures to ensure Jewish students’ safety—like stopping pro-Hamas protestors from hijacking campuses or expelling militants who incite Jew-hatred— administrators have largely shown indifference. In some cases, college authorities have made things worse for Jewish students by appeasing the riotous, pro-Hamas mobs who have been primary perpetrators of Jew-hatred on campus.

Snubbed by college administrators, Jewish students and their supporters have appealed for federal protection, filing Title VI complaints with the US Department of Education’s Office of Civil Rights (OCR), the body tasked with enforcing protections under the Civil Rights Act. Unfortunately, the OCR, which has the power to levy severe financial punishments against colleges that neglect students’ Title VI rights, has so far rewarded negligent universities with little more than slaps on the wrist.

Until college and university boards of trustees begin hiring administrators committed to Jewish students’ safety—and until the OCR begins seriously punishing antisemitic perpetrators—we can expect no respite. Safe to say, colleges and universities run by arrogant, apathetic administrators will not change until their jobs and schools’ survival are threatened.

College/university administrators don’t take antisemitism seriously. Their reactions to Jewish students raising concerns about Jew-hatred range from indifference to outright hostility. For example, when Mohammed Al-Kurd, who the Anti-Defamation League says has a record of “unvarnished, vicious antisemitism,” came to speak at Harvard, Shabbos Kestenbaum and other Jewish students complained to administrators.

Rather than cancel Al-Kurd’s appearance, which would have been the appropriate action, the administrators ignored the students’ complaints. “Harvard’s silence was deafening,” Kestenbaum wrote in Newsweek. Kestenbaum said he “repeatedly” expressed concerns to administrators about the antisemitism he experienced, but as his lawsuit alleges, “evidence of uncontrolled discrimination and harassment fell on deaf ears.”

Administrators at Columbia University reacted to Jewish students’ complaints about antisemitism even more cynically. In fact, during an alumni event, several administrators exchanged text messages mocking Jewish students, calling them “privileged” and “difficult to listen to.”

When Rep. Elise Stefanik (R-N.Y.) asked the presidents of Harvard, MIT and the University of Pennsylvania if calling for genocide against Jews violated their schools’ codes of conduct, none could say “yes.” The presidents of Harvard and UPenn have since resigned. Good riddance.

Some college/university administrators have outrageously granted concessions to pro-Hamas students. For instance, Northwestern University agreed to contact potential employers of students who caused campus disruptions to insist they be hired, create a segregated dormitory hall exclusively for Middle Eastern, North African and Muslim students, and form a new investment committee in which anti-Zionists could wield undue influence. Brown University agreed to hold a referendum on divestment from Israel in October.

Similar appeasements were announced at other colleges and universities, including Rutgers, Johns Hopkins, the University of Minnesota and the University of California Riverside.

So far, OCR has failed to take concrete action against antisemitism on campus. This is evident in recent decisions involving the City University of New York (CUNY) and the University of Michigan. CUNY was ordered to conduct more investigations into Title VI complaints and report further developments to Washington, provide more employee and campus security officer training, and issue “climate surveys” to students.

The University of Michigan also committed to a “climate survey,” as well as to reviewing its case files for each report of discrimination covered by Title VI during the 2023-2024 school year and reporting to the OCR on its responses to reports of discrimination for the next two school years.

Neither institution was penalized financially, even though the Department of Education has the power to withhold federal funds, which most colleges and universities depend on. There are now 149 pending investigations into campus antisemitism at OCR. If these investigations yield toothless results similar to those of CUNY and Michigan, it is highly unlikely that colleges and universities will improve how they deal with antisemitism.

Putting an end to skyrocketing antisemitism on campus involves three things.

First, donors and governments at every level should withhold funds from colleges that fail to hire administrators who will take antisemitism as seriously as they take pronoun offenses or racism directed at people of color.

Second, the OCR must mete out serious consequences to Title VI violators in the form of funding cuts. This may require legislation that specifically mandates withdrawing funding from offending parties. A bill recently introduced by Rep. Nicole Malliotakis (R-N.Y.)—the University Accountability Act—may be ideal, as it is designed to financially penalize institutions that don’t crack down on antisemitism.

Third, if OCR won’t act, Jewish students and their supporters should turn to the courts. Lori Lowenthal Marcus, the legal director of the Deborah Project, a public-interest Jewish law firm, argues that the CUNY settlement demonstrates the futility of going to OCR and that going to court is more likely to produce “a clearly delineated and productive result,” such as punitive and compensatory fines. As of late May, at least 14 colleges and universities are facing lawsuits over their handling of antisemitism on campus since Hamas’s Oct. 7 massacre.

As long as college administrators are allowed to ignore antisemitism on campus and as long as OCR and other government institutions fall short in punishing Jew-hatred, antisemitism will continue to plague Jewish students.

The post Universities Must Be Forced to Address Antisemitism first appeared on Algemeiner.com.

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