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‘Put in Ryan!’: Orthodox NBA hopeful Ryan Turell’s fanbase turns up in Detroit
DETROIT, Michigan (JTA) — Predicting the outcome of a basketball game is tricky business, but one observer prior to the start of the Motor City Cruise’s latest home game made an easy call: “There’s going to be a lot of yarmulkes here.”
As the stands at the 3,000-seat Wayne State University Fieldhouse filled up prior to the team’s Nov. 17 match-up with the Wisconsin Herd, that much soon proved accurate.
Dozens of Orthodox observers, mostly young boys, took up seats in the arena to cheer for this NBA G League team. They boogied for the dance cam, played dress-up games emceed by the team announcer during the time outs and posed with Turbo, the Cruise’s blue-haired mascot. All told, the Cruise’s Orthodox contingent made up around a fifth of the game’s total spectators — and they were certainly the loudest fans in the stands.
For them, the main draw wasn’t the team itself, which is 1-6 on the season, but its new recruit: former Yeshiva University phenom Ryan Turell, 23, who joined the team only three weeks prior and was about to take the court for his second professional home game ever.
“Put in Ryan!” the kids chanted as if they were cheering on a close friend. A grinning Turell, a Detroit Pistons-branded yarmulke perched atop of his signature golden locks, reveled in their dedication, though at various points he tried to redirect the group’s cheers to something more team-oriented: pushing them to repeat “Let’s Go Cruise” or the traditional incantation “De-fense” instead of focusing on him.
But it was clear who these kids, most of them situated in a section flanking the Cruise’s bench directly behind Turell, were there to see. When Turell first entered the game at the bottom of the first quarter, the crowd erupted in cheers. They quickly pivoted their chants to “Pass it to Ryan!” When he sank a three, they erupted.
“They listened to us, put in Ryan, and look what happened!” gushed Daniel Rodner, an 11-year-old student at the prominent local Jewish day school Yeshiva Beth Yehudah, who was at the game with classmates Chaim Indig, Chaim Tzvi Seligson and Yoni Perlman. “We’re up five points. Moral of the story: Listen to Ryan. And the crowd.”
(L-r) Yoni Perlman, Chaim Tzvi Seligson, Chaim Indig and Daniel Rodner showed up early to see Orthodox Jewish athlete Ryan Turell play for the Motor City Cruise in Detroit, Nov. 17, 2022. The four boys are classmates at Yeshiva Beth Yehudah Jewish day school in the Detroit area. (Andrew Lapin/JTA)
In contrast with the antisemitism controversy unfolding elsewhere in the NBA, as Brooklyn Nets point guard Kyrie Irving served a suspension and delivered multiple apologies after sharing antisemitic content online, an entirely different scene was playing out in Detroit: an image of Jewish joy at the thrill of having a rooting interest in the game.
“Jews love basketball. They really do,” Turell told the Jewish Telegraphic Agency after the game. “The Jewish community is incredible, them coming out and cheering me on. It really means the world to me. And it’s special, because it’s bigger than basketball.”
The Pistons franchise has recognized this opportunity, offering kosher hot dogs at their development team’s concession stand. There are plans for an upcoming Jewish Heritage Night on Dec. 4, to feature Hanukkah gelt and menorah giveaways; opportunities for Jewish day school students to high-five and stand with Pistons players during the National Anthem, and a game to be played between two local Jewish day school basketball teams at the Pistons’ practice facility. At the Herd game, staff photographers frequented the Turell fan section, framing images of cheering kippah- and tzitzit-clad children with their favorite player in the background.
It didn’t matter that the Cruise ultimately lost the game 117-105, with the Herd pulling away only in the final minutes. What mattered was that Turell scored five points and saw five minutes of play time — and, in so doing, served as an inspiration to many Orthodox youth. Some of the kids in the stands Thursday said they were fans of the Pistons, or of the NBA more generally, but nearly all of them had followed Turell since his Y.U. days.
“I think that [Jewish] people who would normally, maybe, reject basketball after listening to Kyrie Irving and hearing what he had to say, can find a bright spot with Ryan Turell,” Jonas Singer, who was attending the game with his younger brother Leo, told JTA.
The siblings recalled how they were “freaking out” when they heard Turell would be coming to Detroit: “I was dreaming of him even making the G League,” Jonas said. “And when I heard I was actually going to be able to watch him, I was going insane.”
Motor City Cruise player Ryan Turell (front, right) watches his team from the bench as his Orthodox fans cheer on the NBA G League team from the stands in Detroit, Nov. 17, 2022. (Andrew Lapin/JTA)
Turell isn’t from Detroit, but his well-documented quest to become the first-ever observant Jew to play in the NBA has captured the hearts and minds of the Motor City’s Orthodox population (which includes Gary Torgow, the chair of Detroit Pistons sponsor Huntington Bank). Local synagogues and day schools have organized group outings to see Turell play. He’s prayed with them and made a special appearance at Yeshiva Beth Yehudah’s annual fundraising dinner, which has in the past attracted sitting U.S. presidents and top state figures.
Turell credited Pistons vice chair Arn Tellem, who is Jewish, with ensuring that he had all necessary accommodations to be able to remain Sabbath-observant while he plays. The franchise has accommodated him with hotel bookings within walking distance to away games on the Sabbath and kosher meals. Turell has certainly returned the favor by providing the chance to expand into a new fanbase and score a PR coup in the process. At his Cruise debut Nov. 7, one fan, Gideon Lopatin, showed up with a homemade blonde Turell wig.
Scott Schiff, vice president of business operations for the Cruise, said social engagements for the team are up this season but that attendance numbers with Turell on the team were difficult to compare: Last season was the Cruise’s first ever and Turell has only played two home games to date. Still, Schiff said, there was “a core group of the Jewish population coming out to support him every game.”
Turell has also brought out young Jewish fans on the road, including at a game in Cleveland the following weekend, when local Jewish day schools organized a huge crowd to see him play and speak afterwards.
After the Herd game, Jewish kids mobbed Turell when he came out to sign autographs, including a basketball from Chevy Shepherd, one of the few young Jewish girls who had come out to see him play that night. (“Let’s go Ryan,” Shepherd told JTA.)
He also signed Bodner’s yarmulke, which the boy planned to show off at school the next day.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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