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‘Say yes to the dress’: Temple Emanu-El program gives NYC high schoolers a luxury prom dress experience
(New York Jewish Week) – After 30 minutes of perusing the racks of formal dresses and trying on half a dozen of them, Raelynn finally finds the one she’ll wear to the prom: a long, royal blue gown covered in sequins.
Her personal shopper, a Jewish mom who is helping Raelynn pick out coordinating shoes and accessories, announces to the room: “Raelynn, do you say yes to the prom dress?”
Raelynn, a high school senior at Young Women’s Leadership School of East Harlem, nods with a huge smile on her face. The room — which is not a dress shop or a department store, but the basement social hall at Manhattan’s Temple Emanu-El — breaks out into cheers and a round of applause.
Raelynn, who declined to share her last name, is one of more than 350 high school girls from around New York City who will come to the Upper East Side Reform synagogue this week. Now in its eleventh year, Project Prom invites seniors from high schools serving low-income neighborhoods to pick out prom outfits for free.
In addition to serving as personal shoppers, volunteers decorate the social hall with festive streamers and banners, prepare a snack table and set up dress displays in the center of the room.
“This is one of many things we do. We work on food insecurity, we partner with many non-profit organizations, we do whatever we can to repair the world that we live in,” said Rabbi Amy Ehrlich of the work of the synagogue’s tikkun olam, or social action, committee. “But [Project Prom] is a particular joy, especially the women who have come to act as personal shoppers. They want these young women to feel transformed as they step into a gown, maybe for the first time.”
Raelynn was thrilled with her dress, especially as she didn’t think she’d find something she would like. “I’m very picky and dresses aren’t really my thing,” she told the New York Jewish Week while trying on a pair of sparkly silver heels. “I was surprised coming here, I won’t lie.”
Raelynn poses with her prom dress. (Julia Gergely)
The personal shoppers act as styling assistants for the hundreds of girls who will walk through the “boutique” to pick out their prom outfit, shoes and accessories. In addition to some 1,000 dresses to choose from — donated by brands such as BCBG, Steve Madden and Marc Fisher — there are nearly 2,000 pairs of heels in every color, and tables laden with jewelry and handbags.
“It’s my favorite thing to do in my life,” said volunteer Debbie Hailpern.
The girls don’t need to work with a shopper, but having access to one is “a big part of it,” said volunteer and shopper Dana Covey. “At first, the girls are sometimes shy or nervous. Some don’t know what they like or what will fit.” The shoppers and the students also make connections with someone outside of their community and demographic, which can be rare, she said.
“We bring about a better world when we work with people outside our community,” said Ehrlich. “We have to extend our hands to others and also take the hands that are extended to us.”
In between school arrivals, volunteers hustle to rerack dresses and clean up display tables. (Julia Gergely)
Throughout the day on Wednesday and Thursday, girls from 17 schools will arrive at Project Prom via school bus or subway. As Project Prom has grown in size, word of mouth has carried its impact across the city and a growing number of schools and nonprofits have reached out to be included.
Once inside, the students are given a brief orientation and assigned a personal shopper. The shoppers hustle around the room, discussing color, length, fit and cut, the volunteers treating their jobs with commitment you’d see from a Kleinfeld Bridal associate pulling wedding dress options on TLC’s “Say Yes to the Dress.”
Planning the event begins just after Thanksgiving, said Hailpern, who has been volunteering with Project Prom since 2017. “I love just seeing the girls come out in their dresses and helping them with the accessories,” she said as she readjusted the shoe display. “They’re just really super sweet. Some of them know exactly what they want and they have a strong sense of fashion, others don’t. It’s a very joyful thing.”
“You’re making a girl feel beautiful,” she added. “What could be better than that?”
Initially, Temple Emanu-El sourced the dresses through drives and donations from community members. Eventually the committee shifted to reaching out directly to manufacturers — most of whom are happy to donate several dozen dresses in all sizes. Accessories companies get in on the action, too: This year Dessy, a bridal company, donated 400 pairs of ballet flats.
Some 1,700 pairs of shoes were donated by manufacturers for Project Prom this year, according to a volunteer. (Julia Gergely)
Wendy Bienstock, a science teacher at Young Women’s Leadership School, has been bringing her seniors to Project Prom for nearly a decade. “My favorite part is that I know how much fun it is,” she said. “They are very hesitant at first, but they always leave thanking me.”
Bienstock said her students look forward to Project Prom as much as a year in advance. “Some of them will wear these dresses to prom,” she said. “Some of them will wear them to graduation. And some of them will just take them and have a great dress in their closet for summer or college.”
As for Raelynn, she’s excited to wear her dress to her school’s prom on June 9. “They have so many sizes and options, there’s something for everyone here,” she said.
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Seeking funding for a Yiddish project for kids or young people?
די פֿישמאַן-פֿונדאַציע פֿאַר ייִדישער קולטור האָט געמאָלדן אַז זי נעמט שוין אָן סובווענץ-אַפּליקאַציעס אויף נײַע פּראָיעקטן פֿאַרן יאָר 2027. די פּראָיעקטן דאַרפֿן האָבן פֿאַר אַ ציל דאָס שטאַרקן ייִדיש ווי אַ לעבעדיקע שפּראַך, באַזונדערס בײַ קינדער און דער יוגנט.
דער טערמין פֿאַר אַפּליקאַציעס פֿאַרן יאָר 2027 איז דער 7טער נאָוועמבער 2026. די אויסגעטיילטע סובווענצן וועט מען מעלדן אין דעצעמבער.
אַלע אַפּליקאַציעס מוזן זײַן אָנגעשריבן אויף ייִדיש און דאַרפֿן נאָכפֿאָלגן די אַפּליקיר-אָנווײַזונגען וואָס איר קענט געפֿינען דאָ.
אַפּליקאַציעס וועלן ווערן באַטראַכט אויף קאָנקורס-יסודות. מען בעט מען זאָל אַרײַנשיקן אַן אַפּליקאַציע (מיט אַלע נייטיקע בײַלייגונגען) דורך בליצפּאָסט צו:
applications@fishmanfoundation.org
The post Seeking funding for a Yiddish project for kids or young people? appeared first on The Forward.
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Democrats leader Golan approached by man with knife on Israeli election day
(JTA) — JERUSALEM — Israel Police arrested a man carrying a large knife after he approached Yair Golan, head of the Democrats party, as Golan was campaigning in Tel Aviv on Election Day.
“Contrary to reports, no stabbing attempt occurred,” the police spokesman said in a statement.
The police said officers at the scene noticed a “suspicious object” protruding from beneath the coat of a man standing nearby. When they stopped him for inspection, they found a knife in his possession.
In a statement, Golan’s party said the man approached Golan “in a threatening manner” and that “when Golan’s security guards blocked him, a large knife slipped from beneath his clothing and fell to the ground.”
Police described the suspect as a Jerusalem resident in his 20s. He was arrested and taken to a local police station for questioning. They said the investigation “is ongoing.”
Following the incident, Golan said “incitement and violence will not deter us.” In a statement to the press he blamed the attack on Prime Minister Benjamin Netanyahu’s negative campaigning and highlighted the ties between one of his spokespeople and Qatar.
“This is the direct result of the poison machine operated by Netanyahu and his Qatari agents. I call on everyone who cares about security and democracy to go out and vote now, so that we can ensure the country we love so dearly becomes a free and safe place once again,” Golan said.
This article originally appeared on JTA.org.
The post Democrats leader Golan approached by man with knife on Israeli election day appeared first on The Forward.
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Rebellion PAC’s antisemitic political ad could incite violence against Jews
Israel did not cause high grocery prices in America.
Israel is not the reason you don’t have free universal healthcare.
But a new political ad from Rebellion PAC depicts struggling young parents grocery shopping in Michigan and putting back a dozen eggs because of U.S. military aid to Israel, saying they can no longer afford basics like bananas because they are funding healthcare in Israel. The ad ends by saying Republican Senate candidate Mike Rogers is for “them” — Democratic candidate Abdul El-Sayed is for you.
Rebellion PAC, an independent entity that legally cannot coordinate with campaigns or parties, is proudly promoting a political ad that is deeply misleading, inflammatory and dangerous for American Jews. The ad uses classic tropes blaming Jews for economic and social woes, the same propaganda used historically by antisemitic regimes in Nazi Germany and the USSR. The target in this ad is the Jewish state, but the familiar subtext remains: your family is suffering because Jews are taking your money.
This would be antisemitic in any context, but in the current climate it is wildly irresponsible. American Jewish communities are facing unprecedented domestic terror threats and a historic crisis in antisemitism.
In Michigan, where this ad is aimed at voters who may decide control of the U.S. Senate, an armed domestic terrorist drove a car packed with improvised explosives into Temple Israel. The intent was a mass casualty event aimed at killing as many Jews as possible, including the children in the preschool. Brave security team members stopped the attack, but the attacker was only a few feet from perpetrating what could have been the deadliest terror attack on U.S. children since Oklahoma City.
American Jews make up only 2% of the population, but according to the FBI, Jews made up 63% of religion-based U.S. hate crimes in 2025 — and roughly 14% of all reported hate crimes.
Every candidate across the spectrum, including El-Sayed and Rogers, should disavow and condemn the dangerous rhetoric in this ad. This ad takes real problems — the exploding cost of groceries and healthcare — and blames them on Israel. This is classic antisemitic propaganda.
El-Sayed’s campaign distanced itself from the ad without condemning its content.
“This ad is not affiliated in any way with the Abdul for Senate campaign,” El-Sayed campaign spokesperson Roxie Richner said in an emailed statement. “Abdul is focused on pushing back against Trump’s agenda that is raising prices for Michiganders. No one speaks for Abdul but himself and his campaign.”
It’s worth noting that the El-Sayed campaign did not disavow the content of the ad and only issued a statement via email. El-Sayed himself did not issue a public stance on social media or criticize the inflammatory and dangerous content of the ad. His response is wholly inadequate—it does nothing to confront the antisemitism in the ad, it simply points out his campaign did not make it.
Contrast this with his former opponent, Rep. Haley Stevens, who lambasted the ad on X, stating, “This type of fearmongering about Israel is wrong.” she went on to say, “Do we need to lower costs by building more homes, securing people’s health care, and creating a fairer federal tax code? Yes, we do!! How we do so is not by blaming the high costs of our goods on the only Jewish homeland in the world.”
El-Sayed should unequivocally condemn this ad and its content, not just distance himself from it. Every candidate should stand firmly against antisemitic rhetoric in electoral politics.
When bad actors tell people their economic problems are caused by Israel, it inevitably creates a dangerous situation for Jewish Americans. Though public opinion polls show falling support for the Jewish state, it’s difficult for Americans to take those frustrations out on Israel directly, so local American Jews become a convenient target for their misplaced anger. This is exactly what happened in Michigan at Temple Israel. A Hezbollah sympathizer took his anger on Israel out on the local Jewish population.
Americans are facing real issues. But Israel is not the cause. Our grocery bills are higher for a variety of complex reasons. Grocery inflation started during the pandemic with disrupted supply chains. Production costs have risen. Russia’s invasion of Ukraine raised global grain prices. Bird flu drove up the price of eggs. Tariffs have also impacted food prices.
In terms of healthcare, a Nov. 2025 Gallup poll found that 46% of Americans preferred a government-run healthcare system, while 48% preferred a system based mostly on private health insurance. Cutting or ending U.S. military aid to Israel would not change the fact that Americans are deeply divided on how we should address our healthcare systems’ deep-seated problems. That would require American lawmakers to agree on and enact changes to how our own system is financed and organized. This is an issue of political philosophy — not lack of funds. Israel is not preventing the U.S. from organizing or financing our own healthcare system. Ending military aid to Israel would neither reverse those food-price pressures nor establish universal healthcare. The ad offers struggling Americans a scapegoat for their hardships—and American Jews face the danger of being treated as that scapegoat’s local representatives.
Rebellion PAC’s co-founder and former Executive Director Brianna Wu decried the ad, stating, “I would have quit as executive director rather than produce this,” calling the ad “awful.” We should all follow her example.
Candidates, thought leaders and elected officials must all come together and condemn this dangerous and antisemitic ad. American Jews are already being discriminated against, attacked, and in severe cases, murdered by people who hold them responsible for Israel. Political leaders must reject rhetoric that puts an even larger target on our backs by turning us into scapegoats for America’s economic struggles and healthcare failures.
The post Rebellion PAC’s antisemitic political ad could incite violence against Jews appeared first on The Forward.
