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‘Say yes to the dress’: Temple Emanu-El program gives NYC high schoolers a luxury prom dress experience

(New York Jewish Week) – After 30 minutes of perusing the racks of formal dresses and trying on half a dozen of them, Raelynn finally finds the one she’ll wear to the prom: a long, royal blue gown covered in sequins. 

Her personal shopper, a Jewish mom who is helping Raelynn pick out coordinating shoes and accessories, announces to the room: “Raelynn, do you say yes to the prom dress?”

Raelynn, a high school senior at Young Women’s Leadership School of East Harlem, nods with a huge smile on her face. The room — which is not a dress shop or a department store, but the basement social hall at Manhattan’s Temple Emanu-El — breaks out into cheers and a round of applause. 

Raelynn, who declined to share her last name, is one of more than 350 high school girls from around New York City who will come to the Upper East Side Reform synagogue this week. Now in its eleventh year, Project Prom invites seniors from high schools serving low-income neighborhoods to pick out prom outfits for free.

In addition to serving as personal shoppers, volunteers decorate the social hall with festive streamers and banners, prepare a snack table and set up dress displays in the center of the room.

“This is one of many things we do. We work on food insecurity, we partner with many non-profit organizations, we do whatever we can to repair the world that we live in,” said Rabbi Amy Ehrlich of the work of the synagogue’s tikkun olam, or social action, committee. “But [Project Prom] is a particular joy, especially the women who have come to act as personal shoppers. They want these young women to feel transformed as they step into a gown, maybe for the first time.”

Raelynn was thrilled with her dress, especially as she didn’t think she’d find something she would like. “I’m very picky and dresses aren’t really my thing,” she told the New York Jewish Week while trying on a pair of sparkly silver heels. “I was surprised coming here, I won’t lie.”

Raelynn poses with her prom dress. (Julia Gergely)

The personal shoppers act as styling assistants for the hundreds of girls who will walk through the “boutique” to pick out their prom outfit, shoes and accessories. In addition to some 1,000 dresses to choose from — donated by brands such as BCBG, Steve Madden and Marc Fisher — there are nearly 2,000 pairs of heels in every color, and tables laden with jewelry and handbags. 

“It’s my favorite thing to do in my life,” said volunteer Debbie Hailpern.

The girls don’t need to work with a shopper, but having access to one is “a big part of it,” said volunteer and shopper Dana Covey. “At first, the girls are sometimes shy or nervous. Some don’t know what they like or what will fit.” The shoppers and the students also make connections with someone outside of their community and demographic, which can be rare, she said.

“We bring about a better world when we work with people outside our community,” said Ehrlich. “We have to extend our hands to others and also take the hands that are extended to us.”

In between school arrivals, volunteers hustle to rerack dresses and clean up display tables. (Julia Gergely)

Throughout the day on Wednesday and Thursday, girls from 17 schools will arrive at Project Prom via school bus or subway. As Project Prom has grown in size, word of mouth has carried its impact across the city and a growing number of schools and nonprofits have reached out to be included. 

Once inside, the students are given a brief orientation and assigned a personal shopper. The shoppers hustle around the room, discussing color, length, fit and cut, the volunteers treating their jobs with commitment you’d see from a Kleinfeld Bridal associate pulling wedding dress options on TLC’s “Say Yes to the Dress.”

Planning the event begins just after Thanksgiving, said Hailpern, who has been volunteering with Project Prom since 2017. “I love just seeing the girls come out in their dresses and helping them with the accessories,” she said as she readjusted the shoe display. “They’re just really super sweet. Some of them know exactly what they want and they have a strong sense of fashion, others don’t. It’s a very joyful thing.” 

“You’re making a girl feel beautiful,” she added. “What could be better than that?”

Initially, Temple Emanu-El sourced the dresses through drives and donations from community members. Eventually the committee shifted to reaching out directly to manufacturers — most of whom are happy to donate several dozen dresses in all sizes. Accessories companies get in on the action, too: This year Dessy, a bridal company, donated 400 pairs of ballet flats.

Some 1,700 pairs of shoes were donated by manufacturers for Project Prom this year, according to a volunteer. (Julia Gergely)

Wendy Bienstock, a science teacher at Young Women’s Leadership School, has been bringing her seniors to Project Prom for nearly a decade. “My favorite part is that I know how much fun it is,” she said. “They are very hesitant at first, but they always leave thanking me.”

Bienstock said her students look forward to Project Prom as much as a year in advance. “Some of them will wear these dresses to prom,” she said. “Some of them will wear them to graduation. And some of them will just take them and have a great dress in their closet for summer or college.” 

As for Raelynn, she’s excited to wear her dress to her school’s prom on June 9. “They have so many sizes and options, there’s something for everyone here,” she said. 


The post ‘Say yes to the dress’: Temple Emanu-El program gives NYC high schoolers a luxury prom dress experience appeared first on Jewish Telegraphic Agency.

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Is this Apple TV thriller hasbara — or societal critique?

AppleTV+’s new thriller Unconditional has the trappings of so much streaming content.

A young woman disappears into hostile territory. Her mother, already juggling a family health crisis, does her own sleuthing to get her daughter back. People die, twisty alliances emerge. It’s all part of the suspense boiler plate, and it sizzles just enough to keep your interest. What makes the show, airing May 8, different from every other show is the early response.

Sight almost entirely unseen, the internet was in an uproar. The show is Israeli, and the announcement trailer showed the character Gali (Ronn Talia Lynne) in her IDF uniform. Pro-Palestine accounts were quick to shout “hasbara” or “overt ziopropaganda” for a show whose premise is ostensibly a sympathetic story of an Israeli taken prisoner by the evil, Putin-era Russian state. (The trailer makes no mention of Palestinians or a war in Gaza. The show doesn’t either.)

The online response alone proves the challenging optics for anything Israeli, but the show actually has quite a bit to say about the Jewish state’s propaganda apparatus — within the country and without.

On a layover in the Moscow Airport, Gali and her mother, Orna (Liraz Chamami), are taken in for questioning. Security claims to have found drugs in Gali’s backpack — an echo of the Naama Issacher affair from 2019 — and she’s summarily sentenced to seven years in a Russian jail.

Orna returns to Israel and hires a PR handler to plead Gali’s case. Together they curate a specific image to sell to the state media.

Gali is a “happy, good-hearted girl. She served in the army, like everyone” and even extended her service, Orna says in radio and television interviews. The file photo for news segments is exactly what so many outside of Israel would object to: Gali in uniform. In Israel it tugs heart strings. Abroad, it makes the abductee a war criminal who had it coming.

It’s probably not giving much away, given that the hands behind this show are the creators of Hatufim, which became a hit in the U.S. as the antihero-forward War on Terror commentary Homeland, that Gali is not a perfect victim. This is a strange sort of hasbara, if one Israel often produces, the kind that’s peopled by problematic characters operating in the society’s gray zones. (See streaming hit Fauda, following a morally-dubious undercover unit made up of trigger-happy adulterers exploiting their Palestinian contacts.)

What’s surprising, given the premise, is how much time the show spends not in Russia or Israel, but in India, where Gali and Orna were touring before their fateful missed connection in Moscow. It’s here we’re given entree into the Ugly Israeli abroad, a stereotype that is growing increasingly common thanks to reports of poor behavior — stealing money from temples, creating chaos in hospitals and restaurants — in the global East. (On the flip side, many Israelis, like a couple at a noodle shop in Vietnam, are being harassed by other tourists for no reason other than their country of origin and some feel the need to hide their identity while traveling.)

Gali sings the praises of an Indian gastropub that will give you dysentery. “We are so lucky because for the last three months the kitchen has been condemned by the health department,” she smirks. “But yesterday some truck driver hit a wild boar, so they gave them an exemption. So it won’t be a waste.”

In a later episode, one of Gali’s companions wisecrack about the pestilential heat and jibe that prisons in India are particularly atrocious. (This must ring alarm bells for those aware of Israel’s carceral system for Palestinians.)

Russia is equally backward. Unlike in Israel, “not everyone here is happy to work with a woman,” a Russian arms dealer weighs in. If you didn’t get it, these countries are backward. Israel has its problems, but at least it has women in power!

Watching, I was reminded of social media posts by Indians complaining about racism and drug use from IDF veterans on the so-called “Hummus trail.” One post by AJ+ said the soldiers come there to “detox” from “carrying out a genocide in Gaza.”

Unconditional is under no illusions that Israelis can be a disruptive presence. If anything, it pushes the concept to new places. These Sabras ruin mindfulness workshops and start shoot-outs in hotel lobbies. It’s not great for the brand.

But then again, we live in a climate where simply acknowledging the existence of Israelis — as seen in a recent ballyhoo surrounding author R.F. Kuang — can prove controversial or politically-loaded, no matter how neutral the depiction.

Why Apple would give their imprimatur to an Israeli project today, when public opinion of the Jewish state has fallen off a demographic cliff, is a valid question likely explained by the positive reception of another Israeli import on the streamer, the show Tehran, about an IDF hacker stuck in Iran. From within the silos it’s hard to tell if audiences will cancel their subscriptions, as some have threatened.

Maybe, like Gali’s uniform, the show is a Rorschach. BDS types may boycott, yet the show seems to echo many of their talking points about Israel’s overzealous campaign in Gaza after Oct. 7 — at least by way of metaphor.

In a late episode, Orna tells her government companion Rita (Evgenia Dodina) about a time a classmate broke Gali’s arm, and the teacher excused his actions because his mother was in the hospital.

“You’re exactly like the teacher,” Rita tells Orna. “You give me a thousand excuses for Gali. ‘It’s because of me. It’s not her fault. Poor thing.’ It doesn’t matter she didn’t understand what she was getting into, and it doesn’t matter she didn’t mean to.”

Orna says it’s different with Gali — because it’s her daughter. One can overlook a lot when it’s your family, or, for that matter, your country.

The post Is this Apple TV thriller hasbara — or societal critique? appeared first on The Forward.

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Israeli man indicted in attack on Catholic nun in Jerusalem’s Old City

(JTA) — An Israeli man was indicted on Thursday in connection to the violent assault of a Catholic nun in Jerusalem last month, after prosecutors said he targeted her over her Christian identity.

Yona Schreiber, 36, from the West Bank settlement of Peduel, was arrested last week and has since been indicted on charges of “assault causing actual injury motivated by hostility ​toward the public on the grounds of religion, as well as simple ​assault,” the state attorney’s office said in a statement.

According to the indictment, Schreiber, who is Jewish, attacked the nun just outside of the Old City in Jerusalem because he identified her as a Catholic nun. Schreiber allegedly pushed and then kicked the nun as she was lying on the ground and also attacked a passerby who attempted to intervene.

The nun, a researcher at the French School of Biblical and Archeological Research, suffered bruises on her face and leg due to the attack, the state attorney’s office said.

The attack, which drew condemnation from Catholic leaders as well as faculty at the Hebrew University of Jerusalem, comes amid mounting concern over hostility toward Christian clergy and holy sites in Israel.

Cases of Jews harassing Christians have risen sharply in recent years. Last month, the IDF punished a soldier who was filmed bludgeoning a statue of Jesus in southern Lebanon. This week, the IDF also announced that it would discipline a different soldier who was seen placing a cigarette into the mouth of a statue of the Virgin Mary in a photo posted on social media.

Israel’s attorney general asked the Jerusalem Magistrate’s Court, where the indictment was filed, to hold Schreiber ​in detention for the duration of the legal proceeding.

The assault carries a maximum prison sentence of three years, which could increase to six years if prosecutors prove the attack was motivated by religious bias.

The post Israeli man indicted in attack on Catholic nun in Jerusalem’s Old City appeared first on The Forward.

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Jewish real estate magnate Steven Roth likens Mamdani’s ‘tax the rich’ rhetoric to ‘from the river to the sea’

(New York Jewish Week) — Jewish real estate mogul Steven Roth compared New York City Mayor Zohran Mamdani’s “tax the rich” rhetoric this week to racial slurs and pro-Palestinian rhetoric on an earnings call for his company, Vornado Realty Trust.

“I consider the phrase ‘tax the rich’ when spit out with anger and contempt by politicians both here and across the country, to be just as hateful as some disgusting racial slurs and even the phrase, ‘from the river to the sea,’” Roth said, referring to the phrase commonly used at pro-Palestinian protests that many Jewish groups consider antisemitic.

The remark by Roth, who has long been a notable philanthropist to Jewish causes, adds to mounting tensions between New York business leaders and Mamdani over his recently announced “pied-à-terre” tax on second homes valued at more than $5 million.

During the call Tuesday, Roth also expressed support for Ken Griffin, the CEO of Citadel, whose $238 million dollar penthouse was featured in a video by Mamdani announcing plans for the tax last month.

“We are all shocked that our young mayor would pull this stunt in front of Ken’s home and single him out for ridicule,” Roth said. “The ugly, unnecessary video stunt is personal for Ken and sort of personal for me.”

Roth’s comments touched on a longstanding source of friction between Mamdani and some New York Jewish leaders, who have criticized the mayor over his views on Israel and his previous defense of the phrase “globalize the intifada,” another common pro-Palestinian slogan viewed by some as a call to violence against Jews.

In the wake of Mamdani’s election, some Jewish business leaders, including Dave Portnoy, the Jewish founder of Barstool Sports, said that they planned to leave the city altogether, citing the mayor’s fiscal policies and concerns about antisemitism under his leadership.

In a statement responding to Roth’s comments, Mamdani’s office said that he wanted all New Yorkers to succeed, including “business owners and entrepreneurs who create good-paying jobs and make this city the economic engine of America.”

“That does not negate the fact, however, that our tax system is fundamentally broken. It rewards extreme wealth while working people are pushed to the brink,” the statement continued. “The status quo is unsustainable and unjust. If we want this city to become a place that working people can afford, we need meaningful tax reform that includes the wealthiest New Yorkers contributing their fair share.”

The post Jewish real estate magnate Steven Roth likens Mamdani’s ‘tax the rich’ rhetoric to ‘from the river to the sea’ appeared first on The Forward.

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