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Seeking latitude to press liberal causes, the Jewish Council for Public Affairs distances itself from federations
WASHINGTON (JTA) — The Jewish Council for Public Affairs, the onetime standard-bearer for outreach to the non-Jewish world whose influence has waned, is loosening its financial and organizational ties to the Jewish Federations of North America in a bid to reassert its traditional role.
The decision announced Monday to go it alone, announced in a press release and a two-page brochure that will go out to Jewish organizations, will free the JCPA to pursue liberal agenda items that are favored by American Jews but can alienate or unsettle donors to the federation system who are more conservative or at least more cautious about maintaining an appearance of being nonpartisan.
The decision marks a resolution to tensions that surged in 2020, when JCPA was among 600 Jewish groups to sign onto a full-page New York Times ad declaring “Black Lives Matter.” That set off alarms among some conservative donors because of the anti-Israel positions adopted by some of the Black Lives Matter movement’s leading individuals and organizations.
As a result, JCPA and JFNA entered into talks about their shared future. Insiders said last year, as tensions burst into public view, that it was likely that the ailing JCPA would fold wholly into JFNA.
Instead, after a process that included officials from both groups as well as from local Jewish community relations councils, which are mostly controlled by their local Jewish federations, the decision was to tease apart the organizations. The decision means that JCPA will no longer officially speak on behalf of the community relations councils, and also will not draw dues from them or from the 16 national organizations that have funded it up to now.
But while the group will take on a fundraising challenge, those who engineered the new structure say it will also be insulated from the difficulties of arriving at a consensus in an increasingly polarized political environment.
Rabbi Doug Kahn, the retired longtime director of the San Francisco Jewish Community Relations Council who was a consultant in the restructuring, said the new arrangement is meant to offer a positive answer to the question, “Can we move forward in a way that enables us to be more impactful on our core issues, and more nimble at the same time, while retaining close relationships with our key stakeholders going forward?”
Rori Pickler Neiss, who heads the St. Louis JCRC, was among a number of local community relations council directors who had lost hope that the JCPA could adequately represent them. Now she said, she was hopeful it could resume its role of convening a national Jewish consensus around critical issues.
“The model of consensus-building in the way that some of the mainstream organizations talk about it has really been consensus towards a very narrow group of voices that wants to claim representation of the entire Jewish community,” she said. The newly constituted JCPA “is opening itself up to what could be greater consensus in a sense of a much broader community than many of our models have allowed for.”
The brochure tied to the split indicates some of the issues on which the renewed JCPA will advocate. “JCPA will represent a strong independent voice within the American Jewish community on issues aimed at strengthening our democracy and commitment to an inclusive and just society out of the belief that such conditions are essential in a pluralistic society and for the well-being of the Jewish people and Israel,” it said. “The reset takes place against a backdrop of rising antisemitism, racism, bigotry and hate, and polarization, and continued threats to our democracy.”
The group is launching two new initiatives, both apparently likely to dismay conservatives. One would focus on “voting rights, election integrity, disinformation, extremism as a threat to democracy, and civics education.” The other would focus on “racial justice, criminal justice reform and gun violence, LGBTQ rights, immigration rights, reproductive rights, and fighting hate violence.”
Some of the 16 groups that have paid dues to the JCPA in the past are supporting the restructured group. The new JCPA will rely at first on a three-year commitment from the UJA Federation of New York, one of the biggest pillars of the JFNA.
It’s not clear yet how the more conservative among the 16 groups will react. Nathan Diament, the Washington director for the Orthodox Union, said his group would wait and see how the new JCPA develops. But he said he regretted the polarization that led to the change.
“The trajectory of that JCPA is a reflection of the of the broader trend, more than anything about the JCPA itself,” Diament said. “It’s harder to find consensus these days with regards to Israel, it’s harder to find consensus with regard to a large list of domestic policy matters. I mean, even while we were in the JCPA we were in the position of having to dissent on some prominent issues.”
David Bohm, the current JCPA chairman who led the restructuring talks, said the organization would remain nonpartisan — but acknowledged that it’s become harder to maintain the perception.
“In today’s polarized environment, people get accused of being partisan when they take a stand on any issue, so I don’t know if that can be totally avoided,” he said in an interview.
The JFNA in a statement welcomed the new configuration. “We look forward to continuing to work collaboratively with JCPA — as we always have — as it tackles issues of importance to Jewish communities in its new format.”
In an interview, Elana Broitman, JFNA’s senior vice president for public affairs, said the new configuration would allow the JCPA to delve deeper on its favored issues. “If the JCPA is focused on particular issues, they can perhaps go into more depth on those issues that they had the opportunity to before,” she said.
In the past, the JCPA has taken positions on issues like voting rights, gun control, immigration rights and abortion, because they were favored by the local JCRCs with which it consulted and which sent delegates to its annual conference. Those JCRCs often initiated liberal policies, in part because they were favored by an American Jewish grassroots that polls show trends overwhelmingly liberal.
Another factor was the give and take in local community relations: Jewish groups seeking support for Jewish issues from Black, Latino, Asian American and other minority groups were happy to reciprocate on those groups’ favored issues.
But the JCPA’s profile on those issues has diminished in recent years; the smaller donor base triggered by the 2008 recession forced the vast majority of JCRCs to fold into their local federations, and to reflect the priorities of the federation donor base as opposed to the congregations, Jewish labor groups and fraternal organizations that once drove the agenda for Jewish community relations.
Tensions between the JCPA and the JFNA intensified in the summer of 2020, after a Minneapolis policeman murdered George Floyd, triggering civil rights protests and the “Black Lives Matter” ad by Jewish groups that JCPA signed onto.
The JFNA CEO, Eric Fingerhut, insiders said then, was not happy about having to explain to donors why JCPA was embracing a group identified closely with a movement perceived by some conservatives as radical and anti-Israel.
The new JCPA is betting that there are donors ready to support a progressive domestic Jewish lobby. In addition to the three-year grant from UJA-Federation, two other grants will come from a past chairwoman of the JCPA, Lois Frank, and its current chairman, Bohm.
Bohm, an attorney who assumed leadership of the JCPA in 2021, said the group would take a hit by losing the JFNA’s allocations and the dues it collects from the 125 community relations councils — but he expected to make it up with money from foundations invested in the the JCPA’s new agenda, including from individual federations.
“We expect we may lose some funding,” he said. “We’re hoping it’s not significant.”
“We are beginning to hear from foundations that have not historically necessarily focused on community relations, but now recognize why that is such an important part in the toolkit,” Kahn added.
Bohm said the board would be independent and limited to 30 people. “We will continue to have board members who are either JCRC directors or current or past chairs of JCRCs, but they will not be representing their specific community,” he said in an email after the interview. “Instead they will represent the Jewish community relations field as a whole.”
JCPA’s annual budget is now less than $2 million, Kahn said, down from nearly $4 million in 2015, and its staff has dropped from 13 in the 2000s to four. The group is seeking a fifth staffer now and hope eventually to employ at least 13.
Beyond polarization, a number of factors have been at play in diminishing the role of consensus-based Jewish community relations. There has been a flourishing of single-issue nonprofit groups, many of them Jewish, that are more attractive to donors than general interest groups.
Kahn noted that in the mid-1990s when many of the agenda items the national Jewish community pursued for decades seemed to be resolving themselves: Peace was breaking out between Israel and its neighbors, the Soviet Union collapsed and freed its Jews to travel, immigration reform was on track and race relations appeared to be improving.
“There was this shift from focusing on the external challenges or threats to more of the internal threats within the Jewish community,” he said, referring to an emphasis on Jewish education to counter assimilation.
The fragility of the hopes for peace and democratic growth in the 1990s were made evident in subsequent years with the Sept. 11, 2001 terrorist attacks, the eruption of the Second Intifada and the rise of nativist sentiment and its attendant bigotries, culminating in the Trump presidency.
Kahn said his hope was that the JCPA would once again assume the role it played from 1944, when it was founded as the National Jewish Community Relations Advisory Council: raising Holocaust awareness and taking the lead in promoting immigration in the late 1940s, establishing the Black-Jewish alliance in the 1950s, defending Israel in the 1960s, and advocating for Soviet Jewry until the USSR’s collapse.
He saw hope in the turnout of non-Jewish support for Jews after the recent deadly attacks on Jewish institutions, including the gunman who massacred 11 worshipers in Pittsburgh in 2018. “I think this model will enable that kind of solidarity-building around issues of common cause to grow infinitely greater than it’s been able to, up until now,” he said.
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Brooklyn’s new ‘lard bagel’ is not kosher. But it is delicious.
Bagels have long been a staple of the Jewish diet, even if they’re not exactly health food. But the latest addition to New York’s bagel scene achieves the impressive feat of inviting both your doctor and your rabbi’s scorn: the “lard bagel,” made with rendered pork fat.
The decidedly unkosher offering is on the menu at Caputo Bagels, which opened Monday in Brooklyn’s Park Slope neighborhood. The bagel shop is the successor to the once-popular Caputo Bakery in Carroll Gardens, which closed in April after five generations of operation.
At the now-shuttered Caputo Bakery, “lard bread” was a bestseller. Caputo Bagels seeks to recreate the lard bread experience, but in bagel form. Lard, salami, provolone cheese, salt and pepper are all folded into sourdough, hand-rolled, then boiled and baked at 425 degrees. The Italian-Jewish mash-up is the product of a partnership between James Caputo and Rafi Hasid, who also runs the Israeli restaurant Miriam next door.
Eager to try this bagel novelty, I stocked up on Lactaid pills and trekked to Park Slope early Friday morning. There, I met Caputo himself, who said the lard bread was a family recipe and an Italian-American specialty. Lard, he explained, was “a couple levels above adding butter to your bread.”
“A lot of people who went to the bakery are now rushing here to try the lard bagel,” Caputo said, adding that he did “feel bad” that kosher customers wouldn’t be able to eat the signature item.
I reassured Caputo that I did not keep kosher and was eager to taste the lard bagel myself.
But before digging in, I wanted to know what to expect. The first customer I spoke with had ordered an everything bagel, explaining that she hadn’t known the lard bagel “existed.” The second, visiting New York City from Spain, had opted for banana bread.
I asked her if she had considered ordering the lard bagel. “At this hour in the morning?” she asked.
I was starting to get worried. If nobody orders the lard bagel, does it make a sound?
Fortunately, I soon met Kristin Stoller, a local who used to frequent Caputo Bakery. She had ordered both a lard bagel and a plain one, with a side of scallion cream cheese, to bring home for herself and her boyfriend.
“He’s anxious about the lard bagel,” she told me, but she was hoping to convert him.
I asked if she would do a taste test. “Just like the bread!” she said after taking a bite. “This is perfection.”
Her enthusiasm seemed to be contagious. The first customer I’d spoken with came up to me, this time with a lard bagel in hand. I’d piqued her curiosity. “It’s a savory explosion,” she said.
Outside, I found a customer named Kendra Koch sitting on a bench with her dog, Pom Pom. She, too, had ordered the lard bagel, topped with olive cream cheese.
“It tastes like pizza,” she said as Pom Pom angled toward the bagel, seemingly longing for a bite.
I summoned my courage and ordered one sans toppings, figuring it had enough going on flavor-wise to stand on its own. One bite revealed a cheesy, peppery richness. I wasn’t sure I tasted the lard, but I also wasn’t sure if I was supposed to. My official verdict: delicious.
It was just too bad that my kosher friends couldn’t try it. I’m holding out hope that the schmaltz bagel will catch on next.
The post Brooklyn’s new ‘lard bagel’ is not kosher. But it is delicious. appeared first on The Forward.
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Yiddish Modernism and the political tumult in the 1930s
אין די 1920ער און 1930ער יאָרן האָט דער זשורנאַל „אין זיך“ געדינט װי אַ טריבונע פֿאַר מאָדערניסטישע עקספּערימענטן אין דער אַמעריקאַנער ייִדיש־ליטעראַטור. צו די „אינזיכיסטן“ האָבן געהערט יעקבֿ גלאַטשטײן, אַהרן גלאַנץ־לעיעלעס, ה. לײװיק, שלמה שװאַרץ, יהודה לײב טעלער און אַנדערע.
װי מען קען טרעפֿן פֿונעם זשורנאַלס נאָמען, זײַנען די דאָזיקע ליטעראַטן געװען פֿאַרטאָן אין שעפֿערישע חקירות אַרום דעם אײגענעם „זיך“. און טאַקע, אין די 1920 יאָרן האָט „אין זיך“ ניט געהאַט קײן אינטערעס צו די פּאָליטישע דאגות־היום.
אָבער דאָס האָט זיך געביטן נאָך 1934, װען גלאַטשטײן איז געװאָרן דער רעדאַקטאָר פֿונעם זשורנאַל. דער דאָזיקער תּקופֿה איז געװידמעט דאָס נײַע בוך פֿון איתי זוטרא (אוניװערסיטעט פֿון מאַניטאָבאַ, קאַנאַדע) „אינזיכיזם: ייִדיש־דיכטונג און די ייִדישע אידענטיטעט אין אַמעריקע אין די 1930ער יאָרן“.
גלאַטשטײן האָט פֿאַרטײדיקט די שעפֿערישע אױטאָנאָמיע פֿונעם דיכטער קעגן די אַנגאַזשירטע קאָמוניסטישע קריטיקער װי אַלכּסנדר פּאָמעראַנץ, װאָס האָבן געפֿאָדערט, אַז ליטעראַטור זאָל דינען די אינטערעסן פֿון די פּראָלעטאַרישע מאַסן.
אַזױ איז גלאַטשטײנס אײגענע פּאָעטישע שאַפֿונג געװאָרן אַ מין פּאָליטישע פּאָזיציע. די דאָזיקע פּאָליטיק, האַלט זוטרא, האָט משפּיע געװען אויף זײַן ליטעראַרישן סטיל און דעם סטיל פֿון אַנדערע מחברים פֿון „אין זיך“.
גלאַטשטײן האָט געעפֿנט די זײַטן פֿון „אין זיך“ פֿאַר פּאָליטישע װיכּוחים. ער אַלײן איז אַרױס מיט אַ פֿאָרשלאָג צו שאַפֿן אַ פּאַרטײ, װאָס זאָל זײַן אי פּאָליטיש ראַדיקאַל אי ייִדישיסטיש, הגם קײן פּראַקטישע פּראָגראַם האָט ער ניט פֿאָרגעלײגט.
להיפּוך צו אַנדערע ראַדיקאַלע פּאַרטײען, קודם־כּל דער קאָמוניסטישער, איז דער הױפּטציל פֿון גלאַטשטײנס פּאַרטײ געװען צו פֿאַרטײדיקן ייִדישע נאַציאָנאַלע אינטערעסן. דאָס איז געװען ספּעציעל װיכטיק אין דער צײַט װען דער אַנטיסעמיטיזם האָט געהאַלטן אין אײן װאַקסן אין אײראָפּע.
גלאַטשטײן האָט פֿאַרבעטן ייִדישע ליטעראַטן אַרומצורעדן זײַן פּראָיעקט אױף די זײַטן פֿונעם זשורנאַל. לרובֿ זײַנען זײ ניט געװען אײַנשטימיק מיט גלאַטשטײן. דער עיקר זײַנען זײ געװען קעגן דער אידײ, אַז די אינטעלעקטואַלן דאַרפֿן װערן פּאָליטישע אָנפֿירער פֿון די מאַסן.
חוץ דעם, װי עס האָט באַמערקט חיים זשיטלאָװסקי, זײַנען שױן דאָ געװען גענוג פּאָליטישע פּאַרטײען אין װעלכע ייִדן האָבן זיך אַקטיװ באַטײליקט. צו שאַפֿן נאָך אַ פּאַרטײ װאָלט ניט געהאָלפֿן צו פֿאַרבעסערן דעם מצבֿ פֿון ייִדן.
דער אינזיכיזם, האַלט זוטרא, איז בטבֿע געװען עקלעקטיש סײַ פּאָעטיש און סײַ פּאָליטיש. מען האָט ניט געהאַלטן פֿון טראַדיציאָנעלע זשאַנערס און סטילן. אָפֿט מאָל האָט מען עקספּערימענטירט מיט מישן פּראָזע און פֿערזן.
אין די 1930ער יאָרן האָבן די ליטעראַרישע עקספּערימענטן באַקומען אַ פּאָליטישן אַקצענט. סײַ אין דער קונסט און סײַ אין דער פּאָליטיק האָבן די אינזיכיסטן געזוכט אַן ענטפֿער אױף דער עיקר־פֿראַגע: װאָס איז דער עצם פֿונעם ייִדישן „זיך“ אין אַמעריקע אין דער מאָדערנער תּקופֿה?
דער אינזיכיזם איז געװאָרן אַ נײַער מין ייִדישיזם: אַ קולטורעלע און פּאָליטישע אידעאָלאָגיע, װאָסער ציל איז געװען צו פֿאַראײניקן פֿאַרשײדענע פּאָליטישע שטרעמונגען אױפֿן סמך פֿון דער ייִדישער שפּראַך און דער מאָדערנער װעלטלעכער ייִדיש־קולטור.
גלאַטשטײן האָט געגלױבט, אַז װערטער דאַרפֿן טראָגן דעם װירקלעכן אמת, בפֿרט אין די צײַטן, װען כּלערלײ טאָטאַליטאַרישע רעזשימען האָבן פֿאַרשפּרײט ליגנס פֿאַר די צװעקן פֿון זײער מערדערישער פּראָפּאַגאַנדע.
אינעם בוך לידער „ייִדישטײַטשן“, װאָס איז אַרױס אין װאַרשע אין 1937, האָט גלאַטשטײן געפּרוּװט דערגרײכן די טיפֿסטע פֿאָנעטישע און לעקסישע װאָרצלען פֿון דער ייִדישער שפּראַך.
אין די שורות „אַלטער בױם, פֿעלדז און שטאַם / כ׳קום צו דיר מיט ברױט און גראַם“ דריקט גלאַטשטײן אױס זײַן פּאָזיציע לגבי דער ייִדישער קולטור־ירושה. ער קומט מיט זײַן אַמעריקאַנער „ברױט און גראַם“ צו דעם „אַלטן בױם“ פֿון ייִדיש כּדי צו שעפּן שפּראַכלעסע יניקה פֿאַר זײַן פּאָעזיע.
זוטרא אַנטפּלעקט אין „ייִדישטײַטשן“ סאַטירישע אונטערטענער, װאָס מאַכן חוזק סײַ פֿון די פֿאַשיסטן און קאָמוניסטן און סײַ פֿון די אַמעריקאַנער אַסימילאַטאָרן.
די צװײטע צענטראַלע פֿיגור אינעם אינזיכיזם איז געװען דער דיכטער, קריטיקער און זשורנאַליסט אַהרן גלאַנץ־לעיעלעס. אין 1937, אײנצײַטיק מיט גלאַטשײטנס „ייִדישטײַטשן“, איז אַרױס גלאַנץ־לעיעלעס בוך לידער „פֿאַביוס לינד“.
אין הסכּם מיט די עסטעטישע פּרינציפּן פֿונעם אינזיכיזם איז דאָס דאָזיקע בוך אַ מישמאַש פֿון סטילן, זשאַנערס און שטאַנדפּונקטן, װאָס זײַנען פֿאַרקניפּט דורך דער פֿיגור פֿונעם הױפּטהעלד. דאָס איז אַ פּאָעטישער סך־הכּל פֿונעם איניזכיסטישן פּעריאָד אין לעיעלעסעס שאַפֿונג, האַלט זוטרא.
„פֿאַביוס לינד“ האָט באַקומען התלהבֿותדיקע אָפּרופֿן מצד די קריטיקער. גלאַטשטײן האָט געהאַלטן דאָס בוך פֿאַר דער „ערשטער גרױסשװוּנגיקער און גרױסשטאָטישער פּאָעמע אין דער ייִדישער פּאָעזיע“, און ה. לײװיק האָט עס געלױבט פֿאַר זײַן „אָרגאַנישער גאַנצקײט“.
די פֿיגור פֿון פֿאַביוס לינד איז ניט קײן אױטאָביאָגראַפֿישע. זוטרא מאַכט אַ פּרוּװ צו אַנטפּלעקן די פֿאַרפּלאָנטערטע באַציִונגען צװישן דעם מחבר אַהרן גלאַנץ־לעיעלעס, זײַן פּאָעטישער פּערזאָן אַ. לעיעלעס, און זײַן אױסגעטראַכטן „אַלטער עגאָ“ — פֿאַביוס לינד.
לינד פֿיגורירט אינעם בוך װי אַ צעשפּאָלטענע פּערזענלעכקײט: „פֿאַביוס לינד פֿיל לעבנס פֿירט ער“. ער איז סײַ אַ פּראָדוקט און סײַ אַ קרבן פֿון זײַן תּקופֿה.
לינד האָט ספֿקות װעגן כּלערלײ פּראָיעקטן צו לײזן די „ייִדישע פֿראַגע“, אינעם סאָװעטישן ביראָבידזשאַן אָדער אינעם העברעיִש־רעדנדיקן ייִשובֿ אין ארץ־ישׂראל.
חוץ לידער האָט גלאַנץ געשריבן פּאָליטישע קאָמענטאַרן אין דער ליבעראַלער צײַטונג „דער טאָג“. להיפּוך צו גלאַטשטײן האָט ער ניט פֿאַרטראַכט קײן אײגענע פּאָליטישע פּראָיעקטן. זײַן פּאָליטישער שטאַנד איז געװען אין הסכּם מיטן פּראָגרעסיװן הױפּטשטראָם פֿון פֿראַנקלין רוזװעלטס „ניו דיל“.
דער לעצטער נומער פֿון „אין זיך“ איז אַרױס אין 1940, װען אײראָפּע איז שױן געשטאַנען אױפֿן שװעל פֿונעם חורבן. דער קאָנפֿליקט צװישן אַלװעלטלעכקײט און ייִדישקײט, װאָס איז געװען די צענטראַלע טעמע פֿון די אינזיכיסטישע חקירות, איז געלײזט געװאָרן לטובֿת ייִדישקײט.
גלאַטשטײן האָט פּראָקלאַמירט: „אַ גוטע נאַכט, ברײטע װעלט. […] אױף מײַן אײגענעם געבאָט גיי איך צוריק אין געטאָ“. דאָס איז געװען דער סוף פֿונעם ייִדישן מאָדערניזם, פֿאַרסך־הכּלט זוטרא.
די פּאָעטישע קולטור־ירושה פֿון די אינזיכיסטן איז פֿאָרגעשטעלט געװאָרן פֿאַרן ענגליש־שפּראַכיקן עולם אין דער פּרעכטיקער צװײ־שפּראַכיקער אַנטאָלאָגיע „אַמעריקאַנער ייִדישע פּאָעזיע“, װאָס איז אַרױס אין 1986 אונטער דער רעדאַקציע פֿון בנימין און באַרבאַראַ האַרשאַװ.
אין דער הקדמה האָט בנימין האַרשאַװ פּרטימדיק אַנאַליזירט די פֿאָרמעלע און סטיליסטישע חידושים, װאָס די אינזיכיסטן האָבן אַרײַנגעבראַכט אין דער ייִדישער פּאָעזיע אין די 1920ער יאָרן, אָבער ער האָט קױם באַרירט זײער פּאָליטיק.
זוטראס בוך באַטראַכט די אינזיכיסטישע שעפֿערישקײט אונטער אַן אַנדערן קוקװינקל. אין די 1930ער יאָרן זײַנען פּאָליטיק און פּאָעזיע געװאָרן נאָענט צונויפֿגעפֿלאָכטן אין די װערק פֿונעם לעצטן דור אַמעריקאַנער ייִדישעמאָדערניסטן.
The post Yiddish Modernism and the political tumult in the 1930s appeared first on The Forward.
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I never saw myself in Barbie. Would ‘Hanukkah Barbie’ have changed that?
I wasn’t really a Barbie kid. While I occasionally played with my sister’s hand-me-down Barbies, I preferred American Girl dolls. They were Barbie’s chunkier, cherubic counterparts, each representing a girl from a different period in history and accompanied by a series of historical-fiction books about her life. I devoured those books, including the story of Rebecca Rubin, a 9-year-old Russian-Jewish immigrant living on the Lower East Side in the early 1900s.
So when Mattel released its first Hanukkah Barbie last week — officially marketed as the “Barbie Holiday Sweater Doll” — I wondered whether she would have appealed to me when I was growing up. Would her Jewishness have made her feel more relatable than that blonde-haired, blue-eyed, impossibly proportioned bombshell?
As it turns out, I wasn’t the only one thinking about what it means for Barbie to look Jewish. Shortly after her release, Hanukkah Barbie set off a spirited debate over her appearance. Her nose seemed slightly more prominent than the default Barbie button nose, raising questions about whether Hanukkah Barbie’s face reinforced Jewish stereotypes, or if her distinctive nose reflected a good-faith effort to give the doll recognizably Jewish features.
It was at least clear that Mattel did its homework about the Festival of Lights. The hanukkiah on Barbie’s sweater has the correct number of candleholders, and the dreidels bear accurate Hebrew lettering — which is more than can be said about a lot of Hanukkah merchandise. If sales are any indication, Hanukkah Barbie is resonating. The doll, which originally retailed for about $30, is sold out, with third-party sellers now asking for as much as $345.
There have previously been Barbies modeled after Jewish celebrities, including Olympic gymnast Aly Raisman, Israeli Olympic surfer Anat Lelior and fashion designer Diane von Furstenberg. But Hanukkah Barbie is the first Barbie whose identity is simply Jewish — which means she will have the impossible task of representing Jews of all kinds. Sephardic and Ashkenazi Jews, religious and secular Jews all have to somehow find themselves in the same doll.
Complicating matters, the original blonde Barbie has arguably been Jewish all along. Ruth Handler, the daughter of Polish-Jewish immigrants, invented Barbie in 1959, naming “Barbie” after her daughter, Barbara, and “Ken” after her son, Kenneth. “Barbie is a matrilineal Jew? Love it!” one Reddit user joked last month.
But Barbie was always a little too Aryan-coded to feel Jewish to me. Her origins go back to the postwar German ideal of blonde, white femininity. Handler drew inspiration for Barbie’s look from a German toy named Bild Lilli, marketed toward men as a gag gift and sold in bars and tobacco shops. That doll, in turn, was based on the comic-strip character Lilli, characterized by Barbie’s unofficial biographer M.G. Lord as “a golddigger, exhibitionist, and floozy” who worked as a secretary while looking for a wealthy husband. Bild Lilli was manufactured by O.M. Hausser, a toy company that had produced Adolf Hitler figurines during the 1930s.
No wonder stereotypically Ashkenazi-looking Jews like me, not to mention everyone else who also didn’t fit the Barbie mold, felt left out of Barbie-land. (Which is literally everyone, given that scaled up to human size, a traditional Barbie doll’s proportions would make her unable to survive; there’d be no room for her organs in her tiny waist, and she’d have no choice other than to walk on all fours.)
Over the years, Barbie has become far more inclusive. After the debut of the “Colored Francie” doll in 1967, Barbie expanded to include dolls of different races, body types and abilities, including dolls with prosthetic limbs and wheelchairs and, in 2016, the long-awaited introduction of “curvy,” “petite” and “tall” Barbies. Mattel introduced career-themed dolls in the 1960s, evolving from fashion designer, nurse, and flight attendant to a presidential candidate Barbie in 1992.
The American Girl doll, which Mattel acquired in 1998, was part of a similar response to the limitations of the traditional fashion doll. Created by teacher Pleasant Rowland in 1986, American Girl was designed to help girls see themselves in their dolls while making history feel personal and engaging.
Of course, little kids aren’t thinking so much about the sociological implications of their toy choices. For my part, my mom bought me an American Girl look-alike doll with my brunette hair and choppy bangs, hoping that seeing myself reflected in a doll would help build my self-esteem. But I also gravitated toward a blonde-haired, blue-eyed American Girl doll that looked more Barbie-esque, which I begged my mom to buy.
Looking back, I wonder how much of the Barbie beauty standard I had subconsciously absorbed, even with an array of representative dolls at my disposal. Hanukkah Barbie may more closely resemble women like me. But changing the default cultural image of Barbie will take more than a doll with a light-up Hanukkah sweater.
The post I never saw myself in Barbie. Would ‘Hanukkah Barbie’ have changed that? appeared first on The Forward.
