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Shifka, a new pita shop on the Bowery, aims to be the Chipotle of Israeli cuisine
Fans of Sami & Susu, the Mediterranean-inspired Lower East Side wine bar and restaurant that opened during the pandemic, will be happy to know that its Jewish owners have opened a lower priced, more casual spinoff just a few blocks away.
Shifka at 324 Bowery offers elevated Israeli-style street food — like pita stuffed with schnitzel, Yemenite hot sauce, pickles, hot pepper and red cabbage, drizzled with creamy Har Bracha tahini.
Shifka is named after the spicy, light green pickled pepper that’s a popular condiment at falafel shops across Israel. “It was supposed to be called The Pita Shop, but you can’t trademark that name — it’s too general,” said Amir Nathan, 39, one of Shifka’s store’s four owners and a co-founder of Sami & Susu. “I said, why don’t we call it after the pepper, like Chipotle. I like names that trigger curiosity. You need to think about the experience that you are about to have.”
Nearly a half-decade in the making — Nathan and his partner, executive chef Jordan Anderson, conducted years of pita sandwich experiments at Sami & Susu — Shifka opened its doors on Oct. 14, just after a fragile ceasefire between Israel and Hamas in Gaza began.
Throughout the development of Shifka, Nathan said that he and his partners were undeterred about opening another Israeli restaurant during a time of heightened antisemitism in New York. “When I see a crisis, I decide to do something positive,” said Nathan, who was born and raised in Beersheba, in southern Israel. “Opening Sami & Susu during the pandemic was a big one. And since Oct. 7, we emphasize more our Israeli and Jewish identity with the food that we do.”
Last winter, Nathan and Anderson took a “R&D trip” to Israel together. The goal, said Nathan, was to share Israeli cuisine with his partner, who was raised Jewish in New Jersey and had never visited Israel before.
“We went to classic pita shops in Israel but also toured the ASIF Culinary Institute and Arabic restaurants,” Nathan said. “How does a pita shop in Israel operate? How do they organize and order? Let’s be up to date with what is happening in the new generation of restaurants. It was a good introduction. We went to Akko to eat hummus and to a Druze restaurant in the north — all of the staples that together make this cuisine what it is.”
Nathan believes that their wide-ranging trip gave Anderson a better understanding of the flavors of the Middle East.
“Baguette, harissa, preserved lemon, hard-boiled egg — a Tunisian sandwich is what I ate in my school cafeteria in Beersheba,” Nathan said. “When I tried to explain to Jordan the idea behind it — now when he saw it in Machane Yehuda Market he said, ‘Wow, this is where it comes from.’ He saw food from Iraq to Yemen to East Jerusalem. The idea that a mash of those cultures can work together actually clicked.”
They also visited two restaurants that Anderson had read about: HaBasta, near the Carmel Market in Tel Aviv and known for the freshness and seasonality of its dishes, and HaKatan, a seafood restaurant in Tel Aviv’s Levinsky Market.
“These chefs are cooking like me,” Anderson, who has a French culinary background, said of his new inspiration.
“We do a lot of upscale food at Sami & Susu,” the 33-year-old added. “It’s refreshing to do sandwiches and fast casual and spread your mind that way.”
At Sami & Susu, the menu is seasonal and changes eight times a year. The menu at Shifka, by contrast, is streamlined and stable. Customers choose from stuffed pita sandwiches and bowls with an option of rice, freekeh — an ancient Middle Eastern grain imported from Israel — and or salad as its base. As for proteins, options include chicken marinated in yogurt, lamb kebabs drizzled with amba and shrimp served with tzatziki, roasted red peppers and red cabbage.
Of course, you can also order shifka peppers at Shifka; served as a side dish ($2), they are imported from Israel. Other sides include french fries coated in zaatar ($8), as well as muhammara, a walnut and roasted red pepper spread, or matbucha, a roasted tomato and smoked paprika salad ($8 each). Alcoholic beverages and dessert — like creamy, nutty soft-serve ice cream made with Israeli tahini ($8) — are on offer, too.
Nathan said he and his partners considered using kosher meat but ultimately decided it was too costly. “Kosher is part of our heritage and history, but it’s not the only way,” he said. “What we do here is not traditional. I hope that people see it as a voice of our new generation of Jews all over the world.”
He added: “We’re going to do breakfast here at some point, and we will have bacon, egg and cheese bourekas and it’s phenomenal. And a shakshuka in a pita — that’s how we want to eat.”
The exterior of Shifka, an new Israeli pita sandwich shop at 324 Bowery. (Courtesy of Shifka)
More than “just” an Israeli restaurant, Nathan stresses that Shifka’s influences are far flung. “Obviously, I’m from Israel but the influences are from all around,” he said. “We have tzatziki in a pita. We have lamb kebab, a hybrid of Romanian kebab combined with Yemenite spices. It is not just Israeli.”
Nonetheless, Nathan said that Sami & Susu — which garnered a Michelin Bib Gourmand award in 2022, 2023 and 2024 — has been subject to some anti-Israel vandalism during the two-year war between Israel and Gaza.
“We got tagged a couple of times,” he said. “People sprayed on our window.”
And yet, Nathan and Anderson say that the war in Gaza impacted their business in an unexpectedly good way.
“It actually gave us more business I think,” Nathan said. “More Jews are coming to Sami & Susu after Oct. 7. Hipster couples from Fort Greene to Upper West Siders. Maybe they are looking for that kind of food — I call it Mediterranean because it is actually not meant to be just Israeli but food of the Diaspora.”
He added: “Israel, as much as I love it, is not the only heritage we have as Jews. We have a long history before the country existed.”
Since its opening three weeks ago, Shifka has garnered rave reviews. According to the Infatuation, “Shifka makes lunchtime in NOHO so much better,” while Grub Street named Shifka to its list of the city’s best new restaurants.
“Knock on wood, said Nathan. “We are fortunate to have a good beginning on this project.”
And like Chipotle — which is named for a smoked, dried jalapeno pepper and operates 3,700 restaurants around the globe — Nathan and his partners are hoping to scale Shifka one day. Unlike the fast-casual juggernaut, which is primarily owned by institutional investors, Shifka’s partners’ plans are more modest.
“We are looking for small growth, not duplicating it dozens of times. We are planning to expand Shifka and move Sami & Susu to a bigger location,” Nathan said. “We never prevent ourselves from dreaming big and maybe expanding to other cities.”
For now, though, the focus is on the Bowery location. On a recent morning, Shifka’s kitchen was abuzz as staffers busily filled dozens of lunch orders for local businesses. By lunchtime, “the whole place is packed,” Anderson said. “Delicious food, fair prices, creative. No fear about all the hate that is going around the city right now.”
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Katz: ‘Israel’s Goal in Lebanon is to Disarm Hezbollah’
Then-Israeli transportation minister Israel Katz attends the cabinet meeting at the Prime Minister’s office in Jerusalem, Feb. 17, 2019. Katz currently serves as the foreign minister. Photo: Sebastian Scheiner/Pool via REUTERS
i24 News – Israel’s Defense Minister Israel Katz held a situation assessment Friday with senior military and defense officials, reiterating that the country’s policy in Lebanon remains focused on disarming Hezbollah by military and political means. Katz emphasized that the goal applies “regardless of the Iran issue” and pledged continued protection for Israeli northern communities.
Katz said the Israel Defense Forces are completing ground maneuvers up to the anti-tank line to prevent direct threats to border towns. He outlined plans to demolish houses in villages near the border that serve as Hezbollah outposts, citing previous operations in Rafah and Khan Yunis in Gaza as models.
The Defense Minister added that the IDF will maintain security control over the Litani area and that the return of 600,000 residents of southern Lebanon who had evacuated north will not be permitted until northern communities’ safety is ensured. Katz also reaffirmed that the IDF will continue targeting Hezbollah leaders and operatives across Lebanon, noting that 1,000 terrorists have already been eliminated since the start of the current campaign.
“We promised security to the northern towns, and that is exactly what we will do,” Katz said. He further warned that the IDF will act decisively against rocket fire from Lebanon, stating that Hezbollah “will pay heavy prices.”
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Pope Leo Urges Israel’s Herzog to End Iran War in Phone Call, Vatican Says
Pope Leo XIV delivers a homily during the Palm Sunday Mass in Saint Peter’s Square at the Vatican, March 29, 2026. Photo: REUTERS/Remo Casilli
Pope Leo spoke on the phone with Israeli President Isaac Herzog on Friday and urged him to “reopen all paths of dialogue” to end the Iran war, the Vatican said.
The pope, who has emerged as a sharp critic of the regional conflict, also urged Herzog to protect civilians and promote respect for international and humanitarian law, the Vatican added.
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Iran Leaders Join Crowds on Tehran’s Streets to Project Control in Wartime
Iranians gather at a park on Nature Day, amid the U.S.-Israeli conflict with Iran, in Tehran, Iran, April 2, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
After more than a month of being stalked by targeted assassinations, Iran’s leadership has adopted a new tactic to show it is still in control – with senior officials walking openly in the streets among small crowds who have gathered in support of the Islamic Republic.
In recent days, Iran’s president and foreign minister have separately mixed with groups of several hundred people in central Tehran. On Tuesday, state television aired footage of the two posing for selfies, talking to members of the public and shaking hands with supporters who had gathered in public areas.
According to insiders and analysts, the appearances are part of a calculated effort by Iran’s theocratic leadership to project resilience and authority — not only over the vital Strait of Hormuz but also over the population — despite a sustained US-Israeli campaign aimed at “obliterating” it.
One insider close to the hardline establishment said such public outings are intended to show that the Islamic Republic is “unshaken by strikes and that it remains in control and vigilant” as the war grinds on.
The US-Israeli war on Iran began on February 28 with the killing of veteran Supreme Leader Ayatollah Ali Khamenei and several senior military commanders in waves of strikes that have since continued to target top officials.
Iran’s new Supreme Leader, Mojtaba Khamenei, has not been seen in public since taking over on March 8 from his father. Foreign Minister Abbas Araqchi, meanwhile, was removed from Israel’s hit list amid mediation efforts last month, including by Pakistan, to bring Tehran and Washington together for talks to end the war.
Talks aimed at ending the war have since appeared to have petered out, as Tehran brands US peace proposals “unrealistic.” Against that backdrop, recent public appearances by President Masoud Pezeshkian and Araqchi appear designed to project defiance, if not a convincing display of public support.
A senior Iranian source said officials’ public presence demonstrates that “the establishment is not intimidated by Israel’s targeted killing of top Iranian figures.”
Asked whether Iran’s foreign minister or president were on any sort of kill list, an Israeli military spokesperson, Nadav Shoshani, said on Friday he would not “speak about specific personnel.”
NIGHTLY RALLIES TO SHOW RESILIENCE
Despite widespread destruction, Tehran appears emboldened by surviving weeks of intense US-Israeli attacks, firing on Gulf countries hosting US troops and demonstrating its ability to effectively block the Strait of Hormuz.
On Wednesday, US President Donald Trump vowed more aggressive strikes on Iran, without offering a timeline for ending hostilities. Tehran responded by warning the United States and Israel that “more crushing, broader and more destructive” attacks were in store.
Encouraged by clerical rulers, supporters of the Islamic Republic take to the streets each night, filling public squares to show loyalty even as bombs rain down across the country.
Analysts say the establishment is also seeking to raise the “political and reputational” cost of the strikes at a time when civilian casualties are deeply disturbing for Iranians.
Omid Memarian, a senior Iran analyst at DAWN, a Washington-based think tank, said the decision to send officials into gatherings reflects a layered strategy, including an effort to sustain the morale of core supporters at a moment of acute pressure.
“The system relies heavily on this base; if its supporters withdraw from public space, its ability to project control and authority weakens significantly,” Memarian said.
Speaking to state television, some in the crowds voice unwavering loyalty to Iran’s leadership; others oppose the bombing of their country regardless of politics; and some have a stake in the system, including government employees, students and others whose livelihoods are tied to it.
Hadi Ghaemi, head of the New York-based Center for Human Rights in Iran, said the establishment is using such loyal crowds as human shields to raise the cost of any assassination attempts.
“By being in the middle of large crowds they have protections that would make Israeli-American attacks against them very bloody and generate sympathy worldwide,” he said.
POTENTIAL PROTESTERS STAY OFF STREETS AT NIGHT
The Islamic Republic emerged from a 1979 revolution backed by millions of Iranians. But decades of rule marked by corruption, repression and mismanagement have thinned that support, alienating many ordinary people.
While there has been little sign so far of anti-government protests that erupted in January and abated after a deadly crackdown, the establishment has adopted harsh measures – such as arrests, executions and large-scale deployment of security forces – to prevent any sparks of dissent.
Rights groups have warned about “rushed executions” during wartime after Iran hanged at least seven political prisoners during the war.
“Many potential protesters are frightened by the continuing presence of armed men and violent crowds in the streets and largely stay at home once darkness falls,” Ghaemi said.