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Steven Salen, a tailor who survived the Holocaust and dressed presidents, dies at 103
NEW YORK — (JTA) — Nothing riled Steven Salen like a powerful man in a bad suit.
“‘That suit fits terribly!’” his daughter Elayne Landau recalled him as yelling at the TV, multiple times. “‘How’s he going to get elected? Elayne, send him a letter.’ He would dictate the letter. ‘I’m watching you on television. That suit fits horribly. You really look like you’re one-sided. Come see me!’
Sometimes, Landau recalled in an interview, she would even send the letter. And a couple of times there was a polite and friendly reply.
Salen, 103, died on Nov. 23 at a hospital in Manhasset, New York. He was a Holocaust survivor, a savvy war-era black marketeer, and then once landing New York, he built up a reputation as an outfitter — a “bespoke tailor,” as his family put it — to the powerful and influential, working until he was 95.
Salen loved talking about the opportunities this country gave him, but like many survivors, he didn’t begin to open up about the horrors he witnessed and suffered until late in his life — in his case, in his 90s.
He enjoyed regaling his children and grandchildren about his clients and what he designed to make them look good, recalled his granddaughter, Rachel Landau Fisher. One time, he saw an old photo of a man on a tarmac in a trim gray overcoat. Salen said he had made the coat.
The photo was of President Richard Nixon shaking hands with Chinese premier Zhou Enlai in Beijing, the launch of a history-shaking visit that thawed U.S.-China ties.
President Richard Nixon shaking hands with Chou EnLai while wearing a coat that Steven Salen told his family he’d made, Feb. 21, 1972. (U.S. National Archives)
“His grandchildren, Jake, Sofia, Rachel and Sam enjoyed his many stories, including a favorite of a Mafia client walking in on FBI Director J. Edgar Hoover in his underwear during a fitting,” his granddaughter, Landau Fisher, wrote in a remembrance.
At his home in Bayside, Queens, he kept mementos of his career: Handwritten entries in ledgers spanning decades, including names like Nixon, and his secretary of state, Henry Kissinger. A framed 1980 check from former President Gerald Ford for $3,170. Gerald Ford tie clips. A hardcover and pristine copy of Kissinger’s remembrance, “White House Years,” with an inscription, “To Steve Salen, who makes me look almost presentable.” A client list from 2000 that includes names like Hearst and Scorcese.
“Martin Scorsese was one of his last clients,” Elayne Landau said of the film director. “So was Harvey Keitel.”
Salen was an old-school, word-of-mouth tailor who started working at FL Dunn on Fifth Avenue in New York, and eventually had his own full-floor atelier on Madison Avenue and 53rd Street, at the heart of the city’s high-fashion district.
In 2011, when Salen already topped 90, the New York style blog “The Trad” profiled his shop. It began, “Back in the ’50s, there were 300-400 bespoke tailors in NYC. Today — there might be 30.”
“They don’t have a web site. They sure as hell don’t have any marketing savvy. Steven can’t even figure out his phone. But they can build you a suit. In fact, they build suits for a lotta shops in NYC who claim to build their own,” the blog reported. “You get chalked up. And then what? Where does your suit go? China? Mexico? Turkey? Or, to the 11th floor of an office building in midtown Manhattan.” (“It ain’t cheap,” the blogger advises.)
Occasionally Salen would pop up in an aside in an article about the rarefied occupants of New York’s social stratosphere, as when the New York Times Magazine profiled antiquarians Leigh and Leslie Keno in 1986 (they are now famed as appraisers on PBS’s “Antiques Road Show”).
“After years of searching for the perfect tailor, they finally found one they feel meets their specifications, a man named Steven Salen,” the Times said. “He passed the brothers’ acid test for tailors by spotting immediately that each twin has an arm that’s a quarter of an inch longer than the other.”
Steve Salen at his granddaughter Rachel Landau’s wedding in 2020. (Family)
Salen would not tell his children about his life before his arrival in the United States unless he had to explain the marks his suffering had left on his body.
“He told the story of how, to his amazement, he twisted off his frozen toes and didn’t even feel it,” Elayne Landau wrote in a eulogy, describing the time her father spent on the Russian front as a slave of the Nazi war machine. “We had seen his feet, you see, so he had to say something about that.”
“He was a Holocaust survivor, but as much as that experience shaped who he was, he did not want to be defined by it,” she wrote. “I understood this because growing up in a community of refugees, we didn’t ask these questions and for the most part, people didn’t offer. People needed to move on.”
He worked ceaselessly, Landau said in the interview. “I remember on Sundays we used to go to Schwartzbaum, which was a woolen shop on the Lower East Side on Delancey street to buy cloth, so this was a seven-day-a-week thing for him,” she said.
And then, in his 90s he began to open up, and Elayne Landau saw an opportunity to get close to the father who spent her childhood working.
“He remarked frequently that he can’t believe he made it,” she wrote in her eulogy. “And he began to want to talk about it. Sadly, by this time, well into his 90s, he could not recall many specifics. But with the help of the few reminiscences that I’d written down through the years, Rachel and I were able to piece together the outlines of his story.”
He was born Zoltan Salomon in Nelipyno, Czechoslovakia in 1919. In 1939, in what he would later describe as some of the best years of his life, he was learning tailoring at a trade school run by the American Jewish Joint Distribution Committee.
Then the Nazis arrived and they deported Salen. He never saw his parents or seven of his 11 siblings again. Russians liberated him in 1943. “He told me how the Russian soldiers gave the Jews guns to shoot their German captors,” Elayne Landau recalled. “He said some people did.”
He joined the Czechoslovakian army and became a supply sergeant, which required sharp business skills to negotiate the black market. A fellow black marketeer had a cousin, Frantisca, who was 18; she and Salen were married within three weeks. They arrived in New York in 1949, and Salen landed a job as a tailor almost immediately.
His wife, who took the American name Frances, predeceased him, and so did his son, Jeff, a founder of the seminal 1970s punk band, Tuff Darts, who died of a heart attack in 2008. He is survived by his daughter, Elayne, son-in-law Matthew Landau, daughter-in-law Diana Salen and his four grandchildren.
“He really wanted to be defined by his American life,” Elayne Landau said. “He was so grateful for being here you could never say anything bad about against America.”
His granddaughter, Rachel Landau Fisher, said he and her grandmother drew slightly different pleasures from their American experience.
“He and his wife were most honored to have tea with First Lady Betty Ford after fitting the president at the White House,” she said. “His happiest place was at a poker table in the Catskills’ Concord Hotel.”
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The post Steven Salen, a tailor who survived the Holocaust and dressed presidents, dies at 103 appeared first on Jewish Telegraphic Agency.
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How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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Comparing European, American, and French Roulette at Canadian online casinos
Roulette is the most popular table game at online and land-based casinos alike. You can easily find a seat at the table, place your bets, and hope that the wheel turns in your favour. But you have surely noticed that the roulette section is quite rich, featuring at least a dozen different tables. Most of them come with a different design and different rules. The most popular roulette variants are American Roulette, European, and French Roulette. In this article, we will try to explain the main differences between each one.
French VS European Roulette
We’ll first compare the French versus the European version of roulette since they are the most similar. The layout of the bets and the wheel is basically the same. Even the table layout is pretty much the same at most online casinos. Depending on the provider some differences can be found, like the layout of the table or the order of the numbers of the wheel. But as far as the odds and gameplay are concerned, European and French Roulette are basically the same.
Both roulette variants have a single 0 on the board and the same number of slots on the wheel and numbers on the table. There are 36 additional numbers you can bet on, along with the standard Red or Black and Odd or Even bets. This means both games come with a house edge of 2.7%. So, the only difference comes from the introduction of two basic rules in French Roulette.
- La Partage
- En Prison
La Partage
This rule applies to even money bets, and in case the ball lands on the 0 slot. The term comes from the French word which means to divide. All even money bets are divided into half, and the player gets one half, while the other half goes to the house. This rule works greatly in your favour, especially if you’re playing on higher bets.
En Prison
The En Prison bet is also applied to even money bets and only when the ball lands on 0. Instead of counting as a loss, the bets are held on the table for the following spin, and if you win, you get your bet back. Even though you don’t actually win anything extra, the En Prison rule gives you a chance to get your money back without a loss.
The introduction of these rules lowers the house edge on French Roulette down to 1.35%. This is why many players prefer the French version, as the odds are better for the player.
French VS American Roulette
The main and pretty much only crucial difference between American and French roulette is the 00 and the layout of the slots on the wheel. The added 00 on the American version means that the house edge is higher. It climbs up to 5.26%, which is almost double the house edge on European Roulette and a massive difference from the 1.35% on the French version.
Since there is an added 00 number, the layout of the slots on the wheel is different. On the table, the 00 is next to the 0, so it doesn’t make a big difference to the layout of the table. But the rules in American roulette are quite simple. If your number doesn’t come up, you lose the bet. There are no extra rules like in the French version.
Conclusion
If you go by the odds alone, it turns out that the best roulette variant to play at Canadian online casinos is French roulette. But this doesn’t mean you will lose more when you play American or European Roulette. Many players prefer to play the American wheel as it’s faster and more exciting. With the right strategy and some luck on your side, you can easily make a profit on any type of roulette game.
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