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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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Another Graham Platner potential replacement now says Israel committed genocide in Gaza
(JTA) — Graham Platner concluded his Senate bid on a pro-Palestinian note on Friday, in the last lines of a letter to Maine’s secretary of state formally withdrawing his candidacy.
“F*ck ICE. Free Palestine. Up the Hearts,” Platner wrote before signing off with the valediction, “Solidarity forever.”
The secretary of state, Shenna Bellows, is among the candidates seeking to replace Platner on the ballot, and she soon adopted his stance on Israel. Before becoming secretary of state, Bellows was the executive director of the Holocaust and Human Rights Center of Maine.
Asked about Platner’s letter on CNN’s “The Source” on Friday, Bellows said she agreed with Platner’s claim that Israel committed genocide in Gaza. “Yes. Israel — the Israeli government is committing genocide in Gaza right now,” Bellows said. “And we should not be sending any taxpayer funds to be conducting that harm.”
Bellows did not immediately respond to a Jewish Telegraphic Agency request for comment on Monday.
Platner, a Democrat, posted the letter nearly two days after announcing that he would leave the race, following sexual assault allegations that caused even his most devoted allies to drop their support. It was a remarkable fall for an oyster fisherman and populist who emerged out of political obscurity to command such a lead that Maine’s governor, Janet Mills, suspended her own campaign in April.
In both the speech his announcing his withdrawal and the letter, Platner has painted his exit as the result of a conspiracy against him and the progressive movement, rather than a consequence of accruing controversies that undercut his ability to win in November.
“All we were asking for was healthcare, was to end the genocide, to use our taxpayer dollars at home to uplift our communities instead of waging war overseas,” Platner said in a Facebook address announcing his exit, two days before sending the formal letter.
Platner’s successor will be selected during a nominating convention on July 25. Since his exit, candidates vying to replace him have staked out their own stances on Israel, with others besides Bellows saying publicly for the first time that they believe Israel committed genocide in Gaza. Israel and its supporters reject the claim, which a recent poll found that half of Democrats believe.
This article originally appeared on JTA.org.
The post Another Graham Platner potential replacement now says Israel committed genocide in Gaza appeared first on The Forward.
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Rep. Ro Khanna says armed settlers detained him in the West Bank; IDF disputes account
(JTA) — California Democratic Rep. Ro Khanna, who is eyeing a 2028 presidential bid, says he was detained last week by armed Israeli settlers in the West Bank last week — and that Israeli soldiers who arrived “took the settlers’ side.”
The IDF disputed that characterization. The military said in a statement that it received a report of Israeli civilians unlawfully blocking the vehicles of foreign nationals and members of the media near the Palestinian West Bank hamlet of Khirbet Zanuta, and that troops dispatched to the scene “quickly dispersed the Israeli civilians” and reopened the road. Its soldiers, the IDF said, did not take part in blocking the road. The military also said Khanna did not coordinate his visit with the IDF.
The incident took place Wednesday during Khanna’s to the West Bank and broke into public view over the weekend, as Khanna made a number of allegations against the Israeli military while sharing his account.
Khanna’s description of the length of his delay has varied, from about 20 minutes to 90 minutes. Khanna has also claimed the Israeli government and the U.S. Embassy were notified of his trip.
Israel’s ambassador to the United States, Yechiel Leiter, disputed that on Sunday, saying Khanna’s office had asked only about visas and declined the embassy’s request to coordinate the trip. Leiter also said Khanna’s office had not responded to an offer of meetings with survivors of the Hamas-led Oct. 7 attack.
The incident is the latest flashpoint in mounting criticism of Israel within the Democratic Party, where Khanna is a leader of the pro-Palestinian left flank.
Khanna has repeatedly pointed out that the settlers carried American-made M4 rifles, which he described as “machine guns.” Khanna has called for a ban on all U.S. weapons sales to Israel, including defensive Iron Dome munitions.
In the wake of Oct. 7, Khanna has evolved from a staunchly pro-Israel Democrat into one of Israel’s fiercest critics in Congress. He went from taking money from the liberal J Street and voting to fund Israel’s Iron Dome in 2021 to securing the backing of Track AIPAC, a group that monitors donations from pro-Israel organizations and issues endorsements and “anti-endorsements” of candidates.
Appearing on “Meet the Press” on Sunday, Israeli Prime Minister Benjamin Netanyahu said Israel is “a country of laws” that prosecutes lawbreakers, and attributed settler violence in the West Bank to roughly 150 “juvenile delinquents” he described as unrepresentative of a mostly law-abiding settler community. He said he does not want “vigilantes of any kind.”
Appearing after him on the same broadcast, Khanna rejected the Israeli account. “The IDF is lying,” he said, calling for an investigation of the four soldiers.
“He said Israel is a country of law and order,” Khanna said about Netanyahu. “Well, let me be very specific. The prime minister needs to open an investigation on these violent settlers who are connected to Yinon Levi, who has destroyed Zanuta’s village and is a known person who has killed Palestinians.”
Levi was indicted last year following the fatal shooting of a prominent Palestinian activist, Awadh Hathaleen, in a village neighboring Kirbeit Zanuta.
Khanna is not the first American to have been detained in the West Bank. In March, CNN’s Jeremy Diamond and his crew were detained for about two hours by Israeli reservists while reporting in the northern West Bank. In that case, in which the crew recorded a soldier assaulting a detainee and making inflammatory comments about Jewish control of the disputed region, the Israeli military suspended the battalion involved and apologized to CNN, with its chief of staff calling the episode a “grave ethical incident.”
In Khanna’s case, no arrests have been made — though the IDF said in its statement that the identity of at least one armed individual is under review.
This article originally appeared on JTA.org.
The post Rep. Ro Khanna says armed settlers detained him in the West Bank; IDF disputes account appeared first on The Forward.
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Israel’s elections are set for Oct. 27, triggering mad dash for scarce plane tickets for Israelis abroad
(JTA) — After several months in which it seemed possible that elections would be called earlier, Israel now has a date for its voters to head to the polls to pick a new government.
The Knesset House Committee on Sunday affirmed an election date of Oct. 27, the latest allowed under law, following months of political maneuvering to force an early collapse of the government by both the opposition and the governing coalition.
The determination puts Prime Minister Benjamin Netanyahu’s government on track to be the first to complete a full term in more than half a century, with the Knesset set to disperse on July 17.
The timeline means that the intense final weeks of campaigning will overlap with the three-year anniversary of the Oct. 7, 2023, attack on Israel that is looming large over the race, particularly for Netanyahu, who was in charge at the time.
It also means that Israelis living abroad — who number more than ever before — now know when they must be in Israel if they wish to vote. Unusually, Israeli law does not allow for absentee voting except in a narrow number of situations, meaning that almost anyone with an Israeli passport who lives outside of Israel must travel back to cast a ballot.
In past elections, Israelis abroad have faced tough decisions about whether to fly home to vote — most recently in 2022, when Israel had a fifth round of elections in four years.
This time around, there are even greater pressures. A record number of Israelis have moved abroad in recent years, with 70,000 leaving in 2025 alone and causing Israel to experience an unusual net migration loss. Flights, meanwhile, are historically expensive, owing to cancellations by foreign carriers amid war-induced uncertainty. At the same time, the stakes of the election are high, with analysts and politicians of all ideologies warning that Israel’s democracy is at an inflection point.
Netanyahu and his supporters say reelecting him is the only way to keep Israelis and Jews around the world safe, while a wide range of opposition parties say only they can safeguard the country’s future, For now polls suggest that the opposition has a majority of voters’ support — though it’s not clear which bloc will have the necessary votes to form a government and, within the opposition bloc, which parties will command
Recent polls have shown a new party formed by Gadi Eisenkot, a former army chief whose son was killed during the Gaza war, leading among the opposition and rivaling Netanyahu’s own Likud party in its share of voters. A joint party led by the former prime ministers Naftali Bennett and Yair Lapid also has support from significant numbers of voters, as does a left-wing party led by the retired army general Yair Golan. Parties will hold primary elections in the coming weeks.
Some initiatives are already underway to help Israelis abroad get home for the election. The AID Coalition is collecting information from interested Israelis with the goal of potentially chartering flights to boost the number of people who can make the trip — though each voter will bear his or her full costs.
“Don’t let distance silence your voice,” the group tweeted on Sunday, after the election date was announced.
Meanwhile, Israeli academics have set a slew of conferences for the days before the election, across dozens of fields. Israeli Science and Academia Week says it “seeks to leverage the arrival of thousands of Israeli researchers from abroad to Israel during the Knesset election period to create professional meetings, encourage research collaborations, reveal new academic opportunities, and strengthen the international status of Israeli academia.” It may also have the effect of enabling Israeli academics working abroad to get their institutions to subsidize their travel and permit them leave during the school year.
Israelis posting to social media are already noting a spike in ticket prices just ahead of Oct. 27. But many are also sharing screenshots of their ticket receipts that show the number of days until their trips — and the election.
“My entire feed is full of screenshots of flight tickets to Israel for election day. People spending money, taking time off, and coming specifically just to vote,” tweeted Avi Edelson, an anti-government activist. (His LinkedIn account identifies him as working at El Al, Israel’s main airline.) “It reminds me how much people care about the future of this country.”
This article originally appeared on JTA.org.
The post Israel’s elections are set for Oct. 27, triggering mad dash for scarce plane tickets for Israelis abroad appeared first on The Forward.
