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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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Eisenkot moves closer to ousting Netanyahu. Here’s what could come next.
(JTA) — Yashar party leader Gadi Eisenkot leaped ahead of Prime Minister Benjamin Netanyahu this week in the effort to secure enough support from the rest of the parliament to form Israel’s next governing coalition. But that doesn’t mean he’ll succeed in his quest to become prime minister.
Yashar won the most seats – 21 – of any party not aligned with Netanyahu in last month’s vote. But neither the prime minister’s bloc nor the opposition garnered the 61-seat minimum needed to form a governing majority.
Israeli President Isaac Herzog on Sunday will announce who is being given the first shot at forming a coalition. By the end of this week, Eisenkot was able to announce that 67 parliamentarians had endorsed giving him the first chance to do so, compared to 46 for Netanyahu.
That means Herzog is all but certain to tap Eisenkot on Sunday to form a government – but Eisenkot’s path forward remains far from clear.
Eisenkot leads a bloc of four Zionist parties that make up Israel’s so-called change bloc, united by their stated goal of replacing Netanyahu. Together, they hold 48 seats in the incoming parliament, or Knesset, which means they need to enlist the support of parties whose seats total at least 13 to reach the magic number of 61 out of 120 Knesset seats. Or, they could gain a plurality if enough other parties abstain from voting in the new coalition.
Eisenkot has 28 days to negotiate that arrangement once given the opportunity, or mandate, to do so by Herzog, plus a 14-day extension if the president allows it. If Eisenkot fails, another candidate could get a shot at forming a coalition, or another round of elections might loom.
Sixty-seven lawmakers supported Herzog giving Eisenkot the mandate. But that’s different from voting for him to actually take power. Here are the paths he could take, and why each one is fraught.
An unlikely alliance?
The first option, which has gained traction in the days since the election, is to cooperate with the ultra-Orthodox parties. These parties have a longstanding alliance with Netanyahu but have served in governments with leaders in the center and left in the past.
There are several indications that such an arrangement may already be taking shape. For starters, United Torah Judaism, one of the two haredi Orthodox parties in the Knesset, told Herzog that it would not endorse either candidate for prime minister – seemingly breaking from the alliance with Netanyahu.
During the consultations with Herzog, the party’s leaders made clear that their support would go to whichever bloc was willing to make concessions on Haredi conscription, including abandoning sanctions against those who refuse to enlist.
If United Torah Judaism with its 7 seats shifts its support from Netanyahu’s coalition to the change bloc, Eisenkot could secure a plurality, provided the Arab parties at least abstain.
Another indication that such an arrangement may be in the works came from Avigdor Lieberman, leader of the Yisrael Beiteinu party and a member of the change bloc. For years, Lieberman has been best known in Israeli politics for his fierce opposition to the haredi parties.
In a stunning change of course, Lieberman signaled in a Friday post on X that he was open to cooperating with the haredi parties to replace Netanyahu — an arrangement that would have been almost unimaginable until recently.
“The election results require all of us to rethink our approach and recognize that there are no good alternatives or magic solutions before us,” Lieberman wrote. He said politicians would need to “show flexibility and make compromises,” including on the issue of haredi military conscription.
“Our national responsibility requires us to make difficult decisions and be prepared for painful compromises,” he added.
The other leaders of the change bloc have been considerably more vague, focusing on the need to replace Netanyahu without specifying how they intend to do so.
“In recent days, I have been advancing a plan with my partners to establish a national emergency government,” Eisenkot wrote on Friday of the four parties that comprise the opposition bloc coming out of the election.
“The logic behind it is to quickly swear in a government based on the four Zionist parties of change and renewal, with any party or Knesset member who agrees to my four basic principles joining immediately or gradually,” he explained. These principles include recognizing Israel as a Jewish and democratic state, accepting the values enshrined in Israel’s Declaration of Independence, mandatory military or civilian service, and recognizing Hamas as a terrorist organization.
But in the same post in which he announced his willingness to compromise with the haredi parties, Lieberman also introduced a potential obstacle that could derail the entire effort. The veteran politician ruled out supporting any minority government, raising the number of seats the change bloc needs to secure to 61. That would require the support of both haredi parties, United Torah Judaism and Shas, rather than just the former.
That is a considerably greater challenge. Shas is considered more right-wing than United Torah Judaism, and its leader, Aryeh Deri, has maintained an especially close relationship with Netanyahu for years. The party also endorsed Netanyahu for prime minister during the consultations. So far, there has been no indication that Shas intends to abandon him, casting serious doubt on the viability of a change-bloc government backed by the haredi parties.
And that is far from the only obstacle facing such an arrangement. One of the central themes of the change bloc’s election campaign was the need to enlist haredi men in the military and change the state’s longstanding approach to their exemption from service. One of the bloc’s strongest campaign arguments was Netanyahu’s unpopular alliance with the two haredi parties. Every leader in the bloc, without exception, pledged before the election not to sit with them in government.
Forming a government with the haredi parties, likely involving significant compromises on military conscription, would be seen by many change-bloc voters as a stunning betrayal.
The first signs of a revolt have already emerged within the bloc. Dan Illouz, an elected Knesset member from Lieberman’s party, wrote on Friday that “we cannot give up on a conscription law,” making clear that he would oppose compromises on the issue.
An unprecedented partnership?
Another scenario that could theoretically allow Eisenkot to form a government would be to rely on cooperation with another minority, the Arab parties — an arrangement that has long been controversial in Israeli politics. The 19 seats won by Ra’am and the Joint List, the two Arab parties in the bloc, could provide the additional support needed for a change bloc government.
Eisenkot would need active support from Ra’am, the more moderate of the two Arab parties, which previously joined the coalition that replaced Netanyahu in 2021 and has made integration into Israeli society a central part of its platform, alongside an abstention or support from outside the coalition, i.e. not actively joining the coalition, by the Joint List. The more hard-line Arab party has signaled its willingness to engage in unprecedented cooperation with the change bloc to bring down Netanyahu’s coalition.
But here, too, cooperation is far from straightforward, and the obstacles again come from within the change bloc itself.
In addition to ruling out support for a minority government, including one backed by Ra’am, Lieberman made clear that he would oppose any government relying on the Arab parties. “We must not establish a government that relies on the abstention of the Joint List and Ra’am,” he emphasized in his Friday post.
Without Lieberman’s support, cooperation between the change bloc and the Arab parties appears unlikely. It would require the active support of both Arab parties, rather than just Ra’am, a prospect likely to create significant difficulties for members of the change bloc who may be reluctant to cooperate with a party that many Jewish Israelis view as hostile to the Jewish state and the Zionist project. Israeli media have reported that some lawmakers in the bloc have already conveyed that they would struggle to sit in a government with the Arab parties.
Here, too, such an arrangement would represent a clear breach of a campaign promise made by every leader in the change bloc. Eisenkot himself said in a late September interview with Channel 12 News that the Arab parties, including Ra’am, did not meet his conditions for joining a government. Among those conditions, he said, was recognizing Hamas as a terrorist organization.
A unity government after all?
The third possible route to forming a government would be a national unity coalition between Netanyahu and the change bloc, or at least some of its constituent parties.
So far, all the leaders of the change bloc appear to have categorically ruled out such an arrangement after the election.
In his Friday post, Eisenkot said there was an “urgent need to replace” Netanyahu’s leadership. Lieberman declared that “the Netanyahu era must come to an end.” Yair Golan, leader of the Democrats, said the bloc had a “historic responsibility” to send Netanyahu home, while Naftali Bennett, the former prime minister who leads B’Yachad, also emphasized the urgency of replacing the current government.
The underlying assumption is that Netanyahu, who will remain prime minister if neither bloc succeeds in forming a new government and new elections are called, would prefer another election to giving up the office.
That would mean any unity arrangement would likely require Netanyahu to remain prime minister, at least initially, under a rotation agreement. Some have speculated that the change bloc’s overtures to the ultra-Orthodox parties are intended to lower Netanyahu’s bargaining power ahead of potential negotiations over a unity government.
For all the momentum behind Eisenkot’s bid to replace Netanyahu, none of the available paths to a governing majority looks straightforward. Securing the mandate may have been the easy part – forming a government could prove much harder.
This article originally appeared on JTA.org.
The post Eisenkot moves closer to ousting Netanyahu. Here’s what could come next. appeared first on The Forward.
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How to pursue justice: 5 lessons from the life of Stan Levy
At a time of so much division and injustice, when the temptation is to retreat into outrage or into ourselves, there is much to be learned in the life of our friend, Stan Levy.
Stan, who died Nov. 5 at the age of 84, founded Bet Tzedek Legal services and was a fixture in the Los Angeles legal, philanthropic and Jewish communities for close to 60 years. Ensuring fairness where it was absent was Stan’s calling, both as a lawyer and a rabbi.
How he set out to do that — the sheer range of his accomplishments — is daunting: an experienced concert promoter, a corporate general counsel and law firm partner at Manatt, Phelps & Phillips, an ordained rabbi, the founder and spiritual leader of a thriving congregation, B’nai Horin, the founder of a transdenominational rabbinical and cantorial school, the Academy of Jewish Religion, and, for good measure, the visionary behind the founding of three of the community’s most important legal aid organizations — Bet Tzedek, Public Counsel and the Western Center on Law & Poverty.
But the lessons behind the list matter more.
The first lesson: pay attention to the people others don’t see. The 1970s were something of a heyday for legal services, the funding relatively more plentiful and far less controversial than today. But Stan saw something few others did. There were no free legal services in what was then the center of Jewish life in Los Angeles, the Fairfax District. He recognized the significant needs of Holocaust survivors, a group otherwise invisible to most, and other low-income individuals and families living in the heart of the Jewish community. And in 1974, he founded Bet Tzedek Legal Services.
From its start as a small legal clinic in 1974, Bet Tzedek now draws on more than 1,100 staff and pro bono attorneys, and helped more than 82,000 people of all backgrounds in 2025. In 1970, before he turned 30, Stan launched Public Counsel, now the largest pro bono law firm in the country.
The second lesson of Stan’s life: build the institution, then let it outgrow you. Along with co-founder Luis Lainer, Stan continued to be a board member of Bet Tzedek for more than 50 years.
There was no founder’s syndrome for him. At various times we both served as CEOs at Bet Tzedek. We never heard Stan say, “That’s not the way we have done it.” Instead, he encouraged us and embraced changes. After 50 years, he was younger and more restless than the rest of us.
The third lesson: learn from everyone — especially from your own tradition. Stan was known to quote the likes of Rabbi Abraham Joshua Heschel and Muhammad Ali with equal fluency. His favorite quote from Heschel was, “An act of injustice is condemned not because the law is broken, but because a person has been hurt.” His favorite from The Greatest was, “Service to others is the rent I pay for my room here on earth.”
He was a Jewish leader deeply versed in Jewish learning — it’s not as common as you’d think. In 1968, Stan founded B’nai Horin, which translates as “Children of Freedom.” The congregation was never affiliated with a movement and remained welcoming to all, drawing hundreds to its High Holy Days services, b’nai mitzvah classes and Shabbat services.
In 2001, seeing the need for a seminary that would educate professionals like him who wanted to more deeply explore their Judaism, Stan co-founded the transdenominational Academy of Jewish Religion in Los Angeles, which ordains rabbis, cantors and chaplains. Stan could passionately explain access to justice while drawing on Jewish history, tradition and teachings.
The fourth lesson: successful leadership is measured by the number of people you lift. The impact Stan had on our individual lives reflects the way he touched so many people. He guided our careers, helped guide us into leadership positions at Bet Tzedek, performed Mitch’s wedding and led shiva services for David’s parents.
When David launched The Justice Ball, a new era in legal aid fundraising events, it was Stan who negotiated the contracts for the famed musical acts who appeared. When Mitch launched the Holocaust Survivor Justice Network, a national pro bono program, Stan stepped away from his role as a law firm partner and ran the program across the country. He created an international network of more than 5,000 attorneys who have helped secure over $200 million in reparations for survivors. He was a founder who never hesitated to show up to do the work.
The last lesson he taught us may be the most important: Stan and his wife Lynda were inseparable, a power couple before there was such a thing. His sons, Jules, Aaron and Joshua, were the subject of so many of his stories. Stan could balance being a Renaissance Man with his greatest talent of all, being a Family Man. Neither suffered for the other; he had room in his heart for his passions and his loves.
The world is far from healed — though not for Stan’s lack of trying. His life points the way forward for all of us: find the people who’ve been overlooked, build something to serve them, bring everyone you can into the room — and then keep going.
Stan Levy, may your memory be a blessing.
The post How to pursue justice: 5 lessons from the life of Stan Levy appeared first on The Forward.
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A Philadelphia bike ride targeting Jewish-owned businesses on the eve of Kristallnacht anniversary spurs outrage from city and state leaders
(JTA) — PHILADELPHIA – A bicycle ride promoting the boycott of businesses in Center City Philadelphia that organizers claim are complicit in Israeli military actions is drawing scathing criticism from state leaders.
Jewish groups in the city are calling the ride blatantly antisemitic, noting that it targets Jewish-owned businesses on Nov. 8, the eve of the 88th anniversary of Kristallnacht, the “Night of Broken Glass” when Nazi rioters vandalized and burned German Jewish businesses, synagogues and homes, a major escalation of Nazi persecution of Jews.
Organizers insist the timing is coincidental, and in statements posted on their Instagram pages accuse their critics of being “cynical” and weaponizing antisemitism to target pro-Palestinian advocates.
The Instagram post advertising the event in Rittenhouse Square reads: “Ride around Rittenhouse with us as we show these Zionist business owners that we see them for the disgusting human beings they are.” It continues, “We’ll flag as many bikes as we can and show our solidarity with the Palestinian community and oppressed folk everywhere.”
State and city officials expressing outrage at the planned ride include Philadelphia Mayor Cherelle Parker, a Democrat, Pennsylvania Attorney General Dave Sunday, a Republican, and Gov. Josh Shapiro, a Jewish Democrat considered a contender for the 2028 Democratic presidential nomination.
“As Mayor, I serve every Philadelphian under the explicit premise that freedom of speech and freedom from fear are not competing values,” Parker said in a statement. “No one should be targeted, threatened, or made to feel unwelcome because of their faith, identity, or background. Singling out businesses because their owners are Jewish is unacceptable and has no place in our city.”
A spokesperson for Shapiro, whose official residence was set ablaze on Passover last year by a man enraged by Israel’s conduct in Gaza, said the ride was clearly antisemitic.
“This bike ride, masquerading as a protest to advance the cause of justice, is nothing more than blatant antisemitism designed to intimidate and drive Jewish businesses out of our communities and there is no place for that in our commonwealth,” the spokesperson said.
Sunday said the restaurateurs were targeted because they are Jewish. “By explicitly targeting businesses because their owners are Jewish, the organizers are engaging in a form of discrimination that falls back on some of the oldest antisemitic tropes and tactics in history,” he said.
Hearing such support not only from political leaders but also from interfaith leaders throughout the city has left Philadelphia Board of Rabbis president David Levin “gratified.” “We’ve received broad-based support,” Rabbi Levin told the Jewish Telegraphic Agency. “The Jewish community obviously is finding it outrageous, but our civic leaders have stepped up with public comments.
“And my faith partners from other denominations have reached out to us in solidarity and support,” Levin said. “I’m delighted Philadelphia has lived up to its tagline as the City of Brotherly Love. We are feeling that.”
He called on those sympathetic to the businesses not to interfere with the bikers. “The worst thing we could do is find ourselves in a place where there’s confrontation and this thing escalates and people potentially put themselves in a position where they could get hurt,” Levin said.
“I’ve been sort of using the tagline ‘Keep the streets empty and the restaurants full,’” he said. “The best thing we can do in the days and weeks ahead is support these restaurateurs trying to make a living, and our community is turning out in droves.”
The organizers, Philly Bike On Your Left in collaboration with Philly Writers Against the War on Gaza, Boycott CookNSolo and Philly Solidarity Calendar, posted the invitation to join on Oct. 30 on Instagram.
“We call for a boycott because the owners materially and ideologically support the ongoing occupation and genocide of Palestinians,” Boycott CookNSolo, named for the restaurant chain owned by Israeli American celebrity chef Michael Solomonov, said. “Profits from their enterprises and from their fundraising efforts have been used to fund the occupation and to support pro-genocide interest groups in the U.S. and ‘Israel.’”
It is not clear why the organizers believe the businesses are tied to any “occupation,” or how they are “pro-genocide.”
Solomonov, who declined to comment, has been targeted in the past for fundraising for United Hatzalah, a first responder rescue group that works with a wide range of civil and government bodies in Israel and abroad, including the IDF. One such fundraiser came after the group said its resources were stretched thin due to their work to save lives and preserve the dead after the Oct. 7, 2023, deadly Hamas raids inside Israel. Other restaurant owners appear to have been targeted, according to protest organizers, for expressing support for Israel on social media after the attacks, which killed 1,200 people inside Israel.
Boycott CookNSolo also said that drawing attention to the Kristallnacht timing was “a cynical take that is not only offensive to the historical victims of Nazi persecution but an intentional distraction from the actual pogroms currently taking place in the West Bank and the wholesale destruction of life and livelihood in Gaza, Lebanon, Syria, and Iran.”
Schlesinger’s Deli owner Allan Domb, one of the targeted owners, said he was heartened by the broad support he received.
“It’s upsetting to see this level of hatred against four business owners for no reason,“ said Domb, a former Philadelphia city councilman. “It’s blatant antisemitism. But the positive side is, the amount of support from Philadelphia and outside of Philadelphia has been amazing.”
This article originally appeared on JTA.org.
The post A Philadelphia bike ride targeting Jewish-owned businesses on the eve of Kristallnacht anniversary spurs outrage from city and state leaders appeared first on The Forward.
