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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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Trump Plans to Appoint US General to Lead Gaza Security Force: Report
A drone view shows Palestinians walking past the rubble, following Israeli forces’ withdrawal from the area, amid a ceasefire between Israel and Hamas in Gaza, in Gaza City, Oct. 11, 2025. Photo: REUTERS/Dawoud Abu Alkas
The Trump administration is planning to appoint an American two-star general to command the International Stabilization Force in Gaza, Axios reported on Thursday, citing two US officials and two Israeli officials.
Reuters could not immediately confirm the report.
A United Nations Security Council resolution, adopted on Nov. 17, authorized a Board of Peace and countries working with it to establish a temporary International Stabilization Force in Gaza.
US Ambassador to the United Nations Mike Waltz, who visited Israel this week, told Prime Minister Benjamin Netanyahu and other officials that the Trump administration is going to lead the ISF and appoint a two-star general as its commander, Axios said.
The White House and the Pentagon did not immediately respond to Reuters’ requests for comment.
President Donald Trump told reporters on Wednesday that an announcement about which world leaders will serve on the Gaza Board of Peace should be made early next year.
The resolution, drafted by the US, described the Board of Peace as a transitional administration “that will set the framework, and coordinate funding for the redevelopment of Gaza” in line with Trump’s 20-point peace plan to end the war with terrorist group Hamas.
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Al Jazeera’s Academic Arm Denies Hamas Sexual Violence and Other Crimes
The Al Jazeera Media Network logo is seen on its headquarters building in Doha, Qatar, June 8, 2017. Photo: REUTERS/Naseem Zeitoon
Al Jazeera Centre for Studies — the research arm of Qatar’s state-backed media giant — co-hosted an academic conference last week in Qatar’s Education City that whitewashed Hamas’s October 7, 2023, massacre, and dismissed UN-verified sexual violence and other terrorist acts as Israeli fabrications.
Al Jazeera partnered with Hamad Bin Khalifa University to host the November 29-30 gathering, titled “International Media and the War on Gaza: Modalities of Discourse and the Clash of Narratives,” which drew academics to “deconstruct Western narratives” and the alleged role of Western media outlets in producing “propaganda manipulating international public opinion.”
In a seven-page concept note describing the goals of the conference, Al Jazeera’s organizers charged the Western media with justifying “Israel’s right to self-defense” and spreading “propaganda” about terrorist groups like Hamas, which they refer to as a “Palestinian resistance faction.” The organizers also attacked media outlets for writing about what it refers to as “false reports” about Hamas terrorists “raping Israeli women.”
During Hamas’ assault on Israel, terrorists systematically employed sexual violence as a weapon of war, including rape against women and girls. A New York Times investigation detailed at least seven locations where Hamas terrorists committed such acts, including gang rape and genital mutilation. In December 2023, then-US Secretary of State Antony Blinken condemned Hamas’ use of sexual violence and described it as “beyond anything I’ve seen.”
According to the Dina Project, an Israeli group of legal and gender experts, Hamas used sexual violence in its massacre “as part of a genocidal scheme” meant to “dehumanize Israeli society.”
The organizers’ concept note and the conference’s program made no reference to Hamas’ genocidal charter, its embedding of military assets in civilian areas, or the terrorist group’s responsibility for prolonging the conflict. The conference instead provided a platform for Al Jazeera journalists and academics to explain away Hamas terrorism and denigrate Israel.
While it operates under strict Qatari media laws that limit free speech and freedom of expression, making criticism of the Emir and his policies punishable by law, Al Jazeera’s Centre for Studies refers to itself as an “independent research institution that aims to present a balanced understanding of the geopolitics of the MENA region and the Arab world in particular.” While it seeks to appeal to an audience with Western sensibilities, the center is far from the public-facing independent institution that it presents itself to be.
The center was established in 2006 to “provide research support to the editorial teams, correspondents and departments of Al Jazeera’s news channels.”
Al Jazeera Organizers and Speakers Push Hamas’s Agenda
Arafat Madi Shoukri, who works as a senior researcher for the Centre for Studies, organized the conference. In 2013, Shoukri was designated as a Hamas operative by Israel for his work with the Hamas-aligned Council for European Palestinian Relations (CEPR).
Shoukri has been photographed with Ismail Haniyeh, one of the architects of the October 7 massacre. He also directed the London-based Palestinian Return Centre (PRC), an organization with extensive ties to the Muslim Brotherhood, which has national branches that promote violent jihad and Hamas. In 2010, then-Israeli Defense Minister Ehud Barak declared the PRC an “illegal association,” referring to it as a “Hamas affiliated organization” that engages in “terror affiliated activities.”
The conference featured as its keynote speaker Wadah Khanfar, a former director general of Al Jazeera, who has been linked to Hamas fundraising efforts, with evidence suggesting he helped coordinate Hamas paramilitary activity in South Africa. According to the Raya Media Network, a Palestinian outlet, Khanfar was “active in the Hamas movement” and a “leader in the movement’s office in Sudan.”
In May 2024, Khanfar praised Hamas’ October 7 terrorist attack, proclaiming it “came at the perfect moment for a radical and real shift in the path of struggle and liberation.” Khanfar had a close relationship to the late Yusuf al-Qaradawi, the spiritual head of the Muslim Brotherhood, who leveraged Al Jazeera’s global reach to endorse terrorism against Jews, Israelis, and Americans and spread antisemitic narratives. Khanfar eulogized him at his funeral.
“There is a betrayal of the values of justice through capitalist savagery,” Khanfar said during his lecture, titled “The Grand Narratives of Western Media in Covering the War on Gaza: Manifestations of Political and Ideological Domination.” His lecture attacked Israel for “hastening the fall” of Western civilization, while ignoring Israel’s strategic role as a democratic anchor for the West in a mostly volatile and authoritarian region of the world.
Campus Reform reports that professor Ibrahim Abusharif, who spoke at the conference, co-founded and served as treasurer of the Quranic Literacy Institute, which was “later found by a federal jury to have laundered more than $1 million to Hamas” in a terrorism financing case. The publication reported that Abusharif taught the mandatory “Doha Seminar” for all American exchange students at Northwestern’s Qatar campus.
Mutaz al-Khatib, director of the Master’s Programme in Applied Islamic Ethics at Hamad Bin Khalifa University’s College of Islamic Studies, spoke at the conference on “professional ethics” in war coverage. On the day of Hamas’ October 7 massacre, al-Khatib posted on Facebook that, “What happened was merely a rehearsal that shows that liberating Jerusalem is possible.”
Fatima Alsmadi, a researcher at the Al Jazeera Centre for Studies, moderated a session and presented on Hamas spokesperson Abu Obaida’s “impact on international public opinion.” Abu Obaida, who was killed in an IDF strike in August 2025, reportedly employed “psychological warfare games against Israel” and attempted to make Westerners more “sympathetic” to Hamas.
Alsmadi claimed in her lecture that Israel has somehow “benefited” from Nazism. She praised Hamas propaganda efforts employed by Abu Obaida that weaponize Nazi imagery against Israel, seemingly endorsing a media strategy that perversely brands Israel as a Nazi state to legitimize Hamas terrorism and invert historical truth.
In the same session, Manal Mazahreh, an associate professor of mass communication at the University of Petra, in Jordan, claimed that, “The Jews are largely controlling the media in the world,” repeating an antisemitic trope used to justify hostility toward Jews.
In one session, Eman Barakat, an associate professor at the University of Science and Technology in Yemen, described the Israeli government’s social media presence as “digital warfare” and claimed it has manipulated public perceptions by labeling Hamas as “pure evil” and an “illegitimate group.”
Barakat focused her presentation on Israel Speaks Arabic, a Facebook page with more than three million followers. She assessed that the page described Hamas as “morally degraded,” “lowly,” and “cowardly,” and highlighted the group’s involvement in criminal and murderous activity. She warned her audience that such language “makes you imagine things” and might lead users to believe that “maybe what they are saying is true.” Barakat dismissed Hamas’ history of brutality and terrorism not only against Israel but against Palestinians and others.
Freedom House evaluates Qatar as “Not Free” in its annual Freedom of the World report.
Al Jazeera sells its content to major wire services like the Associated Press and Reuters. Al Jazeera has resource-sharing agreements
Until Doha stops using its universities and state media to whitewash terrorism, American institutions and companies need to reconsider their relationship with all platforms in Al Jazeera’s vast ecosystem. Continued partnerships and collaboration from Western organizations only emboldens the next denial and further justification for violence.
Toby Dershowitz is a senior advisor at the Foundation for Defense of Democracies, where Asher Boiskin is an intern. Follow them on X @TobyDersh and @asherboiskin
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US House Backs Massive Defense Policy Bill, Senate Next
A US soldier keeps watch at an Afghan National Army base in Logar province, Afghanistan August 5, 2018. Photo: REUTERS/Omar Sobhani/File Photo
The US House of Representatives passed a massive defense policy bill on Wednesday authorizing a record $901 billion in annual military spending, paving the way for the must-pass measure to become law for a 65th straight year.
The tally was 312-112 in favor of the National Defense Authorization Act, or NDAA, sending it for consideration by the US Senate, which is expected to pass it next week.
The $901 billion in defense spending is $8 billion more than President Donald Trump’s request earlier this year.
The NDAA also provides $400 million in military assistance to Ukraine in each of the next two years and includes other measures reinforcing the US commitment to Europe’s defense, reflecting most lawmakers’ continuing strong support for Kyiv as it fights Russian invaders.
The sweeping 3,086-page bill unveiled on Sunday includes measures to make life better for the troops, including a 4% pay raise and improvements in base housing. But it does not include insurance coverage for military families to get fertility treatments, including embryo transfers for in vitro fertilization, something opposed by Republican House Speaker Mike Johnson of Louisiana, a social conservative.
The legislation is a compromise between versions of the NDAA passed earlier this year by the Senate and House, both controlled by Trump’s Republicans. Members of both parties urged lawmakers to support it even if they objected to individual provisions.
“I do support this bill. This does not mean that I do not have concerns. I do,” said Representative Adam Smith of Washington, the top Democrat on the House Armed Services Committee, in a speech before the vote.
SPENDING LEVELS
Trump in May asked Congress for a national defense budget of $892.6 billion for fiscal year 2026, flat compared with 2025. The House bill set spending at that level, but the Senate had authorized $925 billion.
The NDAA authorizes Pentagon programs, but does not fund them. Congress must separately pass funding in a spending bill for the fiscal year ending in September 2026.
In addition to the typical NDAA provisions on defense acquisitions and competition with rivals like China and Russia, this year’s bill focuses on cutting programs reviled by Trump, such as diversity, equity, and inclusion training.
The NDAA is one of a few major pieces of legislation to make it through Congress every year and lawmakers take pride in having passed it annually since 1961.
This year’s process was a bit rockier than usual.
The rule paving the way for the House vote passed earlier on Wednesday by only 215 to 211 after a long delay in which a few Republicans changed their votes from “no” to “yes.”
Trump has said he will sign the NDAA into law once it reaches the White House.