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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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Piers Morgan is what’s wrong with media coverage of the Israeli-Palestinian conflict — and I can’t stop watching him
Piers Morgan’s online debate about Nicholas Kristof’s New York Times op-ed containing allegations of Israeli dog rape was loud, chaotic and unenlightening — and I couldn’t stop watching it.
That’s a problem. Morgan’s format is a trap. On his YouTube talk show, Piers Morgan Uncensored, he pits people holding intransigent, often extreme positions against each other, goads them to yell at one another across Zoom, and positions himself as the voice of reason in the middle. It’s hateporn — addictive, and not reflective of reality.
And yet Piers Morgan Uncensored and many similar YouTube- and social-media based news programs are where people increasingly get their information and engage with controversial issues like the Israeli-Palestinian conflict.
These programs rack up views by persuading viewers there is no middle ground, no moderate position, no alternative to conflict. And their strategy is working.
The Kristof episode, which racked up 340,000 views in a day, is titled, “Torture Does NOT Work!” — all Morgan show names have one word in all caps and end in an exclamation point.
It begins with people shouting. “You are not a journalist!” Ana Kasparian, a commentator on another YouTube show, shouts at podcaster and online anchor Emily Schrader — before Morgan comes on to introduce the segment.
He quickly recaps the lurid details from Kristof’s New York Times oped, “The Silence That meets the Rape of Palestinians,” and a newly issued nearly-300 page Israeli report on Hamas sexual violence.
“As far as I’m concerned, the only cause is basic human decency,” Morgan says in his cool British accent, “If your first instinct about either report is to look for ways to smear them, you might have run out of that yourself.”
Yet the six deeply partisan guests spend the next 45 minutes smearing the reports, and each other.
Morgan’s introductory call for human decency is not a plea, it’s a ploy. He plays the mature voice of reason standing between the extremist pro-Israelis and the pro-Palestinians — not to persuade them to come to a moderate position, but rather to exploit the most virulent voices in order to generate clicks, while still claiming the cover of journalism. This approach causes real harm by giving extremists a megaphone, and a degree of exposure that all but guarantees that people actually trying to build a better future go unheard.
A recipe for drama
Morgan repeats this formula over and again. In an episode entitled, “Netanyahu CONNED Trump!” Dave Smith, a sidekick to Joe Rogan, accuses Israel of dragging the United States into the Iran war. In “I’m SICK of it!” commentator Megyn Kelly launches into a similar attack on Israel.
Morgan has had long interviews with white supremacist and proud antisemite Nick Fuentes (“What a crock of S***!”). In “STAND for Dead Soldiers!” Morgan hosted four Israelis at the extreme ends of the political spectrum and watched them fight when one refused to stand as a siren sounded to honor Israel’s fallen soldiers.
Not extreme or dramatic enough? How about the time Morgan hosted Crackhead Barney, a Black pro-Palestinian street activist, to explain why she harasses celebrities to get them to say, “Free Palestine.”
“I’m truly shocked/disgusted that @piersmorgan would have this nutjob & clearly unwell person to go on his show and even remotely try to talk about Palestine or the war,” wrote the Gazan-born activist Ahmed Fouad Alkhatib.
Alkhatib is a moderate Palestinian who works for a peaceful solution to the conflict. He has, unsurprisingly, not been on Piers Morgan Uncensored.
Instead, Morgan’s choice of guests is calculated for maximum friction, a function of an attention economy that monetizes the time people like me spend watching the fights.
From ‘Animal House’ to Piers Morgan
Luring viewers this way isn’t exactly new. President Ronald Reagan called The McLaughlin Group, a current affairs program that ran on public television for 34 years beginning in 1982, “the political equivalent of Animal House”— more drunken frat house than graduate seminar. McLaughlin begat Crossfire, a CNN political debate program hosted by a younger Tucker Carlson that Jon Stewart once compared to pro-wrestling.
In 2025, Morgan, who came up in British tabloids before a long stint at CNN, moved away from traditional broadcast TV and went all in on social media and his YouTube channel.
His success on that platform is part of a larger shift in media from major institutions to independent personalities, and from actual news — the dutiful and expensive process of finding out and relaying what’s actually happening in the world — to opinion that spins itself as reporting, which is far cheaper and more entertaining.
That shift has come as audiences have moved from loyalty to long established institutions to following enterprising, independent personalities. The podcaster Joe Rogan has 20.9 million subscribers; Carlson has 5.6 million; Morgan’s show has 4.42 million subscribers and over 1.36 billion total views.
In other words, Morgan is not some guy some people watch now. He is what people will be watching in the future.
A bias toward extremes
That prospect should alarm us. Morgan’s shows rarely feature people working toward compromise or reconciliation. A Piers Morgan Uncensored discussion spotlighting the many civil society groups in Israel working toward coexistence? A show where he sits down with Arab and Jewish Israelis who share a vision for a common future? A segment that highlights the actual, albeit rare, instances of cooperation?
Pipe dreams. All that is also happening in Israel and the West Bank — but Piers Morgan Uncensored effectively censors it.
Compare that to Jon Stewart, who on The Daily Show last month conducted a long interview with the Palestinian and Israeli co-authors of The Future Is Peace, a book that calls for moving beyond violence and stalemate to a shared future. Same approach — a streaming interview on a hot-button topic, with an eye toward entertainment — but radically different editorial choices.
That episode garnered a mere 400,000 views. Morgan’s comparative millions of eyeballs may, in his mind, justify his guttersweeping approach to international conflict. And in his defense — and mine, for watching — it’s never boring. He can be a thoughtful and provocative interviewer, and his not-ready-for-primetime, self-created show allows him, when he so chooses, to platform voices that more mainstream venues overlook, like former Israeli Speaker of the Knesset and longtime peace activist Avrum Burg.
Alas, he stuck the erudite former statesman with a diehard evangelical and a firebreathing American Jewish conservative pundit. That episode is called, “A SHAME on Judaism!”
Whatever this is, it’s not journalism. But it is the future.
The post Piers Morgan is what’s wrong with media coverage of the Israeli-Palestinian conflict — and I can’t stop watching him appeared first on The Forward.
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Rashida Tlaib Introduces Resolution ‘Recognizing Ongoing Nakba’
US Rep. Rashida Tlaib (D-MI) addresses attendees as she takes part in a protest calling for a ceasefire in Gaza outside the US Capitol, in Washington, DC, US, Oct. 18, 2023. Photo: REUTERS/Leah Millis
US Rep. Rashida Tlaib (D-MI) on Thursday reintroduced a congressional resolution recognizing the 78th anniversary of what she described as the “ongoing nakba,” using the Arabic term for “catastrophe” deployed by Palestinians and anti-Israel activists to refer to the establishment of the modern state of Israel in 1948.
The resolution, introduced on the anniversary of Israel’s independence, accuses the Jewish state of carrying out “ethnic cleansing,” “apartheid,” and “genocide” against Palestinians, language that many pro-Israel lawmakers in Congress and advocacy groups strongly reject as inflammatory and inaccurate. The measure also calls for renewed US support for the United Nations Relief and Works Agency for Palestine Refugees in the Near East (UNRWA), an agency that has faced mounting scrutiny from Israel and several Western governments over allegations that employees participated in or supported Hamas’s Oct. 7, 2023, massacre across southern Israel.
In a statement announcing the resolution, Tlaib argued that the so-called nakba “did not end” with the Arab-Israeli war in 1948 and continues today through Israeli military operations and settlement expansion.
“War criminal Netanyahu and his cabinet have repeatedly threatened to ethnically cleanse the entire Palestinian population in Gaza, annex the land, and permanently occupy it. Today, they are extending these same threats towards southern Lebanon,” she said, referring to Israel Prime Minister Benjamin Netanyahu and military operations against US-designated terrorist groups Hamas and Hezbollah. “As we mark the 78th anniversary of the Nakba, we honor all of those killed since the ethnic cleansing of Palestine began and all those who have been forced from their homes and violently displaced from their land.”
Activists often invoke the term “nakba” when discussing the displacement of some 750,000 Palestinian Arabs following Israel’s War of Independence, many of whom left the nascent state for varied reasons, including that they were encouraged by Arab leaders to flee their homes to make way for the invading Arab armies. At the same time, about 850,000 Jews were forced to flee or expelled from Middle Eastern and North African countries in the 20th century, primarily in the aftermath of Israel’s declaring independence.
Tlaib’s resolution is co-sponsored by several prominent progressive Democrats, including Reps. Alexandria Ocasio-Cortez (NY), Ilhan Omar (MN), Ayanna Pressley (MA), and Summer Lee (PA).
The move is likely to draw fierce criticism from pro-Israel lawmakers and Jewish organizations, many of whom argue the resolution ignores the historical context surrounding Israel’s founding and the 1948 war. Israel accepted the United Nations partition plan in 1947 to create two states, one Jewish and one Arab, while neighboring Arab states rejected it and launched a military invasion after Israel declared independence.
The resolution also calls for a so-called Palestinian “right of return,” a demand insisting that potentially millions of descendants of Palestinian refugees should be able to return to the land of Israel, a step that, according to proponents, would result in the abolition of the world’s only Jewish state.
“This immense trauma, including the loss of their loved ones and connections to the communities they grew up in, needs to be repaired. True peace must be built on justice and the inalienable right of return for Palestinian refugees,” Tlaib said in her statement.
While refugees are generally defined as those who flee a country out of credible fear of persecution, UNRWA uniquely defines Palestinian refugees to include all descendants of those who left the land, regardless of where they were born.
Tlaib, the only Palestinian American member of the US Congress, has emerged as one of Israel’s loudest critics on Capitol Hill, repeatedly accusing the Jewish state of genocide and drawing rebuke from fellow lawmakers.
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Toronto Sees 50% Drop in 2025 Hate Crimes, Yet 82% of Religiously Motivated Attacks Target Jews
A member of law enforcement personnel works at the scene outside the US Consulate after shots were fired, in Toronto, Ontario, Canada, March 10, 2026. Picture taken with a mobile phone. Photo: REUTERS/Kyaw Soe Oo
Even as Toronto recorded an overall decline in reported hate crimes last year, newly released data shows the city’s Jewish community continued to face disproportionately high levels of targeted antisemitism and violence amid an increasingly concerning social climate.
On Thursday, Toronto Police released its annual hate crime statistical report, showing that Jews accounted for 82 percent of all religiously motivated hate crimes in 2025, compared to 14 percent targeting Muslims.
Even though the Jewish community makes up less than 3 percent of Toronto’s population, officials now warn that Jewish residents are 14 times more likely than other residents to be targeted in a hate incident.
With 81 anti-Jewish hate crimes recorded, Jews and Israelis were the targets of 35 percent of all reported hate incidents in the city.
Despite a 50 percent overall decline in reported hate crimes, from 443 in 2024 to 231 in 2025, Toronto has seen a 40 percent increase in such incidents so far this year compared with the same period last year.
Toronto Police Chief Myron Demkiw noted that, even with the overall decline, the Jewish community continued to be the primary target of hate-motivated offenses.
“We are steadfast in our commitment to confronting hate in all its forms and making it easier for people to come forward and report incidents of hate,” Demkiw said in a press release.
Because police-reported hate crime data only includes incidents that come to the attention of authorities and are later confirmed or suspected to be hate-driven, official figures likely underestimate the true scale of such incidents.
Over the past two years, Toronto authorities have expanded law enforcement capacity and resources to investigate hate crimes by establishing a Counter-Terrorism Security Unit and increasing specialized training for officers, while also strengthening Holocaust education initiatives and introducing digital literacy programs for youth aimed at countering online radicalization.
Centre for Israel and Jewish Affairs Vice President Michelle Stock called the latest statistics “deeply alarming,” warning of a broader reality of hostility that Jewish families across the city are confronting on a daily basis.
“Toronto prides itself on being a city where people of all backgrounds can live openly, safely and without fear. Those values are undermined when any community no longer feels secure expressing its identity in public,” Stock said in a statement.
“From synagogues to schools to public displays of Jewish identity, blatant attacks against the Jewish community are becoming more frequent and more brazen,” she continued. “Jewish Canadians are being targeted simply for who they are. No one should have to think twice about wearing a kippah, attending synagogue, sending their children to Jewish schools or participating openly in Jewish life.”
The city’s figures reflect a broader nationwide rise in antisemitism and anti-Israel hostility, with the Jewish advocacy group B’nai Brith Canada reporting a record high in anti-Jewish hate crimes in 2025 for the second consecutive year, documenting 6,800 such cases across the country.
According to the latest report, antisemitic incidents nationwide increased by 9.3 percent last year, surpassing the previous record total of 6,219 set in 2024.
With an average of 18.6 incidents per day, this figure represents a 145.6 percent increase from 2022, before the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
Early 2026 data already indicate the country is now on track to see its most violent year against the Jewish community in recent memory, with more violent antisemitic attacks recorded so far this year than during all of 2025, B’nai Brith Canada reported.
In total, 11 violent antisemitic incidents have already been recorded across the country since January, surpassing the 10 violent cases documented during all of last year
“These brazen attacks on Jewish Canadians are a sign of a crisis of antisemitism that has spiraled out of control,” Simon Wolle, chief executive officer of B’nai Brith Canada, said in a statement.
“Violence such as this, which has escalated from targeting synagogues to targeting Jewish people directly, does not occur in a vacuum. It is what happens when governments fail to act despite mounting evidence that antisemitism is becoming more normalized and dangerous,” Wolle continued.
Last week, a group of Jewish worshippers standing outside the Congregation Chasidei Bobov synagogue in Montreal was targeted in a drive-by shooting, leaving one person with minor injuries.
A week earlier, three visibly Jewish residents were targeted in a separate antisemitic attack when suspects opened fire with a gel-pellet gun, causing minor injuries.