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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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When does criticizing Israel become antisemitism? Ask Mark Ruffalo
American actor Mark Ruffalo on Saturday denied that he is antisemitic, one day after Paramount accused the actor of invoking antisemitic tropes in his campaign against the studio’s $111 billion bid to acquire Warner Bros. Discovery.
The clash lands as Paramount is trying to clear the last major obstacle to closing the Warner Bros. Discovery deal: a lawsuit filed by California and 11 other state attorneys general seeking to block it on antitrust grounds.
“The accusation that I am antisemitic is appalling and fundamentally dishonest,” Ruffalo said on Saturday. “Criticizing the actions of the Israeli prime minister, a military technology contract, or the executives who supply it is not the same as criticizing Jewish people.”
Now, what started as a celebrity spat has turned into a stand-in for a much bigger fight: When does criticizing Israel’s government turn into hating Jews?
Ruffalo and his defenders say targeting a defense contractor’s technology and a media family’s wealth is ordinary corporate criticism. Paramount and its allies say invoking Israel in a business dispute imports old tropes about Jewish power and money into a fight that has nothing to do with Jews. The same argument has played out over campus protests, in Congress and across the globe since the Oct. 7, 2023, Hamas attacks on Israel.
The dispute began Friday, when Ruffalo posted a 2024 clip of former Oracle CEO Safra Catz reportedly discussing “profoundly scary technologies” the company built for the Israeli military after Oct. 7. Along with the clip, Ruffalo wrote that the war in Gaza was “a genocide, which was built on an apartheid system of oppression powered by Oracle.”
Larry Ellison, who co-founded Oracle and has an estimated net worth of around $200 billion, has personally backstopped $40.4 billion in equity financing for his son David Ellison’s Paramount to acquire Warner Bros. Discovery.

Ruffalo called the elder Ellison a “classic Oligarch” and warned that the “most destructive and inhuman forces in the world” would soon sit inside an important media company if the merger succeeds. The deal would give the family control of CNN. It already owns CBS News.
Paramount fired back. “We are, as always, troubled when antisemitic tropes are invoked in purported service of a business dispute,” a company spokesperson told The Wrap, a Hollywood trade publication. “Words like ‘genocide’ and ‘apartheid,’ applied to a corporate transaction, aren’t just wrong — they’re a bridge too far, and they cheapen the very real suffering those words are meant to describe.” The company added that the episode “exposes the true motivation of some who have advocated opposition to this transaction.”
It’s not the first time Paramount has made that argument. Axios reported in June that company executives believed antisemitism was fueling opposition to the merger more broadly, pointing to the Ellisons’ Jewish identity and Larry Ellison’s friendship with Israeli Prime Minister Benjamin Netanyahu.
Ruffalo pushed back on social media Saturday refuting the accusation that he is antisemitic and adding: “Everything I know about acting, activism, and humanism has been profoundly shaped by the Jewish friends, colleagues, and loved ones who have been integral and family throughout every point of my life.”
An advocate and activist
Ruffalo, 58, is best known for playing the Hulk in the Marvel cinematic universe and has been nominated for four Academy Awards, for his performances in The Kids Are All Right, Foxcatcher, Spotlight and Poor Things.
He has also built a reputation as one of Hollywood’s most consistent activists, campaigning for environmental causes and protesting against the Trump administration. This fight is the latest flashpoint in the actor’s history of pro-Palestinian activism.
Since the Hamas attack on Israel, he has frequently called out Israel’s military action in Gaza, notably wearing an Artists4Ceasefire pin to the 2024 Oscars. In September 2024, he was among more than 700 SAG-AFTRA members who signed a letter demanding the actors’ union publicly call for a Gaza ceasefire and protect pro-Palestinian members from what they described as industry blacklisting.
In September 2025, he said he supported efforts to “boycott, divest, sanction, and prosecute” Israel. And just 10 days before the Oracle post, he joined Javier Bardem, Susan Sarandon and other artists in a statement arguing that despite the U.S.-brokered truce in place since October 2025, “there is no ceasefire in Gaza.”
That history is why three prominent voices in the fight against antisemitism sided with Paramount over the weekend.
“Words matter, and so does the willingness to draw a line when legitimate debate gives way to antisemitic tropes,” wrote Jim Berk, CEO of the Simon Wiesenthal Center, praising the studio for “refusing to allow prejudice to masquerade as political or corporate criticism.”
He went on: “Invoking Israel in an issue where it is completely irrelevant is a textbook case of obsession and demonization.”
Creative Community for Peace, a Hollywood group that pushes back on boycotts of Israel, went further, with executive director Ari Ingel accusing Ruffalo of fusing “hostility toward Israel and Zionism with Jewish-associated wealth, media ownership, oligarchic power and ominous warnings about concentrated control into a single narrative.”
Jonathan Greenblatt, the CEO of the Anti-Defamation League, called Ruffalo’s posts “cynical and sickening.”
Antisemitism vs. anti-Zionism
The fight lands amid the worst stretch of global antisemitism in decades. Researchers at Tel Aviv University found that 20 Jews were murdered in antisemitic attacks worldwide last year, the highest toll in more than 30 years — a count that includes a gunmen who killed more than a dozen people at a Hanukkah celebration on Sydney’s Bondi Beach in December.
As incidents rise, and amidst Israel’s ongoing campaign in Gaza and its war with Iran, the country’s standing in the world has cratered.
A Pew Research Center survey of 36 countries this spring found a median of 67% hold unfavorable views of Israel, with opinion growing more negative since 2025 in most countries where Pew has trend data. Even in the U.S., Israel’s staunchest ally, Americans no longer clearly side with Israelis over Palestinians for the first time since Gallup began asking in 2001 — a reversal driven largely by independents and voters under 35.
Where the merger stands
Representatives for Paramount and California are expected to meet Monday for preliminary talks, at Paramount’s request, though people briefed on the discussions cautioned there’s no guarantee they will lead anywhere. The Writers Guild has also sued to block the deal.
The stakes of delay are real: if the deal doesn’t close by October, Paramount would owe Warner Bros. Discovery shareholders hundreds of millions of dollars in fees. If there is no resolution, a trial is set for March.
The post When does criticizing Israel become antisemitism? Ask Mark Ruffalo appeared first on The Forward.
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AIPAC wants to defeat Abdul El-Sayed in Michigan Senate race. Mike Rogers would rather it stay out.
In the race for Michigan’s open U.S. Senate seat, both candidates are trying to turn a narrow margin into victory.
Republican Mike Rogers is trying to win as the more moderate alternative to Democratic nominee Dr. Abdul El-Sayed, a progressive and an outspoken critic of Israel. El-Sayed, who narrowly defeated Rep. Haley Stevens in the Democratic primary, hopes to repeat a strategy that worked for him: campaigning against AIPAC and its political influence.
The pro-Israel lobbying group’s super PAC, United Democracy Project, spent more than $30 million trying to defeat El-Sayed in the primary. Now, with $60 million in cash on hand, according to the latest FEC filings, it is eager to keep a fierce Israel critic out of the Senate. There is just one problem: Rogers would rather AIPAC stay out of the race.
Allies of the Republican nominee have reportedly asked AIPAC not to run ads to boost him, fearing that the group’s involvement would backfire and give El-Sayed the same political foil that helped him overcome its massive spending in the primary. Axios reported that AIPAC officials didn’t take that rejection easily. However, after Rogers spoke with AIPAC chair Michael Tuchin, the group shelved an ad it had already produced attacking El-Sayed.
AIPAC spokesperson Deryn Sousa told Axios that its members “are highly motivated to be involved in this race and we will be looking at every option to make the case that El-Sayed’s policies are bad for Michigan and bad for America.”
Rogers did not outright reject support from pro-Israel donors. His campaign reportedly suggested ways AIPAC could help without putting its own name front and center. The disagreement is over whether having the group attached to the campaign would help him win or make his job harder.
Michigan’s narrow margins
Recent Michigan elections leave little room for error. Trump carried the swing state in 2024 by about 80,000 votes. In the Senate race that same year, Democrat Elissa Slotkin defeated Rogers by fewer than 20,000 votes. Four years earlier, Joe Biden carried Michigan by about 2.8 points.
A recent AARP poll found El-Sayed at 48% and Rogers at 47% among 877 likely voters, well within the poll’s 3.3-point margin of error. El-Sayed leads among independents by six points. To close the gap, Rogers would need more independents and some dissatisfied Democratic primary voters.
For Rogers, that creates an important distinction: He wants to run against El-Sayed’s positions on Israel and his associations with controversial Israel critics without allowing El-Sayed to turn the election into another fight over AIPAC.
AIPAC has already become increasingly controversial among mainstream Democrats for backing pro-Israel Republicans who joined President Donald Trump’s crusade to question the 2020 election results. The wars in Gaza and Iran have only intensified that backlash, as Democratic voters have increasingly rejected U.S. policy supporting Israel.
Michigan has one of the largest Arab American populations in the nation, and it is the birthplace of the “uncommitted” movement to protest the Biden administration’s handling of the Gaza war in the 2024 presidential primary — making the politics of Israel and Gaza particularly complicated. A recent Fox News poll showed that 55% of Michigan voters opposed continuing U.S. aid to Israel.
In addition to the Michigan primary, AIPAC had some setbacks in other midterm races across the country. Last week, progressive candidate Aisha Wahab defeated AIPAC-backed Melissa Hernandez in the closely watched California special election to replace former Rep. Eric Swalwell, who resigned after allegations of sexual assault. Earlier this year, Analilia Mejia prevailed in a New Jersey special election for a House seat, after an AIPAC-associated super PAC spent more than $2 million targeting another Democratic candidate. Many congressional candidates, including some Jewish Democrats, have promised not to take contributions from AIPAC.
AIPAC has also become increasingly controversial on the right. Prominent America First voices, including Tucker Carlson and former Rep. Marjorie Taylor Greene, have attacked AIPAC’s influence over American foreign policy.
Winning over Jewish Democrats
Last week, Rogers launched a “Democrats for Rogers” effort to target voters who are uncomfortable with El-Sayed, in particular Jewish Democrats who remain uneasy with his rhetoric on Israel — including his calling Israel “bloodthirsty.” Jewish voters make up 1.4% of the electorate in Michigan.
Rabbi Asher Lopatin, a Modern Orthodox rabbi in suburban Detroit who backed Stevens in the primary and usually votes Democratic, endorsed Rogers at that event and urged others to do the same. Lopatin focused his criticism not only on El-Sayed’s positions on Israel but on his relationship with Hasan Piker, the popular left-wing pundit who has been accused of antisemitic rhetoric and who appeared with El-Sayed on the campaign trail.
El-Sayed “has shown contempt for the Jewish community and, frankly, for American values by making Hasan Piker, a vicious antisemite and racist, his campaign surrogate and someone he buddies up with,” Lopatin said.
The Democratic nominee understands that vulnerability. Since winning the primary, El-Sayed has sought to reassure Jewish voters that his opposition to Israel is not hostility toward Jews. “I love and revere Judaism and the Jewish people,” he said in a recent TV appearance. “They are not the same as AIPAC and Israel.” In that interview, El-Sayed also disavowed some remarks by Piker, though he did not commit to ending campaign appearances with him.
That helps explain why Rogers prefers AIPAC to remain out of the spotlight. The Republican nominee would rather spend the fall forcing El-Sayed to defend his positions on Israel, his relationship with Piker and distrust among Jewish voters than spend it answering attacks over millions of dollars in AIPAC money pouring into his campaign.
The post AIPAC wants to defeat Abdul El-Sayed in Michigan Senate race. Mike Rogers would rather it stay out. appeared first on The Forward.
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The note Netanyahu would never write
George H.W. Bush left the Oval Office on January 20, 1993, after losing his bid for reelection to Bill Clinton. On the desk, he left his successor a handwritten note wishing him well with obvious sincerity and ending with an expression of democratic grace: “Your success now is our country’s success.”
It is hard to imagine a sentence further removed from Benjamin Netanyahu’s conception of political power. When Naftali Bennett replaced him as prime minister in 2021, Bennett arrived at the traditional handover expecting a serious transfer of responsibility for a country facing Iran, Hezbollah, Hamas and other threats.
In an interview this weekend with Israel’s Channel 12, Bennett said he cleared his day, and was shocked when Netanyahu gave him about 30 minutes, volunteered little, asked to keep living in the prime minister’s residence and for state funding for his wife’s car, and otherwise was eager to end the encounter.
The contrast goes far beyond manners. Netanyahu treats political defeat as something closer to dispossession, and those who threaten his hold on power as enemies whose legitimacy must be destroyed. Bennett said Netanyahu had warned him before the new government was sworn in that if he went ahead with it, he would deploy “all the heavy artillery” to brand him a traitor. Bennett says Netanyahu, whom he called an “anarchist,” kept his word, via a “poison machine” – a sophisticated social media influence operation featuring mass Whatsapp groups and bot accounts amplifying talking points – such as the theory, now popular on the right, that the Shin Bet helped Hamas attack Israel on Oct. 7, 2023, in order to harm Netanyahu.
Five years later, the target has changed: It is former military chief Gadi Eisenkot. The method has not.
Eisenkot is now Netanyahu’s most dangerous electoral challenger, an extraordinary target for such a campaign. Eisenkot spent four decades in the IDF and rose to its chief of staff. After the Hamas attacks, he joined Netanyahu’s war cabinet for a few months, despite their political disagreements. His son Gal was killed fighting in Gaza in December 2023, and two nephews were killed during military operations in Gaza. Yet even Israel’s increasingly brutal politics seem unable to leave room for a measure of respect.
Instead, Eisenkot is portrayed as dangerous, weak and somehow beyond the bounds of acceptable government. His military record itself becomes evidence against him. His willingness to construct a governing majority that might depend on an Arab party – something that is essential for the societal health of Israel, whose population is 20 percent Arab – is presented as something inherently disqualifying. The objective is larger than defeating his arguments. It is to make his accession to power appear intolerable.
From smear campaign to security risk
I was reminded of this Sunday while appearing on television with Jonathan Pollard, the former U.S. Navy intelligence analyst who spied for Israel, spent some 30 years in an American prison, and now hopes to enter Israeli politics. Pollard, who over the weekend endorsed a splinter right-wing party and seemingly hopes to parlay that into a Knesset seat or other position, comes at Netanyahu from the ultra-nationalist far-right, but essentially supports him. He explained that he could never support a government headed by Eisenkot because Eisenkot had weakened the IDF as chief of staff.
There is an obvious problem with that argument. Eisenkot served as the IDF chief of staff from 2015 to 2019. Netanyahu was prime minister throughout his tenure. If Eisenkot presided over the degradation of the Israeli military, Netanyahu presided over Eisenkot. It is utter nonsense, but that is how the poison machine works. Responsibility flows away from Netanyahu while culpability attaches itself to whoever threatens him. Institutions that Netanyahu himself headed somehow become the failures of his opponents.
Now this has collided with a matter of security for candidates.
Eisenkot’s campaign says threats against him – from the rabble whipped up by Netanyahu – are increasing as the election approaches, and he has requested state protection. The Shin Bet in recent days declined to provide an armed security detail, although it will provide intelligence assistance.
That decision is astonishing in a country whose domestic security service once failed catastrophically in preventing the 1995 assassination of Prime Minister Yitzhak Rabin – after months in which he was called a traitor, a murderer and a Nazi by a campaign of agitation presided over by the young Netanyahu.
The lesson Israel drew was supposed to be permanent: when serious political incitement converges with a credible physical threat, the state errs on the side of protecting its leaders.
The contrast becomes almost grotesque when one considers whom the state does protect. Netanyahu’s son Yair who has lived in Miami for years, receives Shin Bet protection there. Yair, who is 35, avoided military service and has made himself a regular participant in the same poisonous political media ecosystem that serves his father, especially by attacking his opponents on X. The Netanyahu family successfully pressed to have responsibility for his security transferred to the Shin Bet, over the agency’s objections.
And the entitlement extends into the future. Netanyahu, like other former prime ministers, is set to receive lifelong Shin Bet protection. But a ministerial committee has approved extraordinary post-premiership protection for the Netanyahu family: Sara Netanyahu for as long as her husband is alive, and their sons for at least five years. The state can therefore find the resources and justification to protect a prime minister’s adult son living in Miami during a devastating war, and to plan years of protection for the family after Netanyahu leaves office, while the man currently leading many polls to replace Netanyahu is told to make do without an armed state security detail.
Bennett has issued an even more chilling warning. He says the relentless campaign against Eisenkot and other opposition figures could persuade someone that these politicians are monsters who must be stopped by violence. Bennett himself receives protection as a former prime minister.
The man making the decision at the Shin Bet is David Zini, perhaps the most politically controversial director in the agency’s history. He was a senior officer whose reputation as a far-right firebrand stopped his advancement in the military, and his appointment generated fears that Netanyahu was seeking a loyalist to lead an institution that must serve the state rather than the prime minister. That distinction goes to the heart of Israel’s present crisis.
The lesson Netanyahu still hasn’t learned
A democracy depends on people in power understanding that the state and the government are different things. The Shin Bet serves Israel. The IDF serves Israel. The civil service serves Israel. The prime minister serves Israel. Political opponents remain Israelis, and an opposition leader who may soon become prime minister deserves protection based on the threat against him rather than his usefulness to the incumbent.
Of course, Netanyahu’s entire “judicial reform” effort, which tore Israeli society apart in 2023 before the Hamas attack, was animated by the illiberal and fundamentally anti-democratic proposition that the elected government should be largely unchecked.
The Bush note seems almost quaint from Israel today, but its message is anything but sentimental. Bush understood that Clinton’s safety, legitimacy and success had become matters of national interest because America was more important than George Bush. The 30-minute handover to Bennett and the security controversy surrounding Eisenkot belong to the same story because both reveal what happens when a leader has difficulty separating the interests of the country from his own political survival.
There is an irony here that Israelis should appreciate. Netanyahu has always seemed, in some ways, Israel’s most American politician. He spent his formative years in the United States, lived in the Philadelphia area, studied at MIT and speaks beautiful American English. Yet in his behavior, Netanyahu has almost become anti-American; there is nothing in him that the Founding Fathers could admire.
There is, of course, a final irony. It would be misleading in 2026 to pretend that George H.W. Bush’s conception of political succession describes the current occupant of the White House. President Donald Trump and Netanyahu have far more in common with each other on this score than either has with Bush.
Israel, like the United States, desperately needs a return to the standards and ethics of the past, when the leader’s success actually was the country’s success.
The post The note Netanyahu would never write appeared first on The Forward.

