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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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Revealed: Hamas Money Laundering Network in Turkey Linked to Iran
Presidents Hassan Rouhani of Iran, Tayyip Erdogan of Turkey and Vladimir Putin of Russia pose for a picture after a news conference during their meeting in Ankara, Turkey, September 16, 2019. Photo: Pavel Golovkin/Pool via REUTERS.
i24 News – The Israel Defense Forces (IDF) and Shin Bet revealed on Sunday that Hamas, under the direction of Iran, is operating a clandestine network of money exchangers in the heart of Turkey, using the country’s financial infrastructure to fund terrorist activities against Israel.
According to documents obtained by Israeli authorities, the network is composed primarily of Gazans who manage the transfer of hundreds of millions of dollars directly to Hamas and its leadership.
These funds are received from Iranian sources, stored, and then forwarded to the terrorist organization to support its operations.
The documents released by the IDF detail a portion of these financial activities, including transactions totaling hundreds of thousands of dollars.
Three individuals of Gazan origin have been identified as key operatives within the network. Tamer Hassan, a senior official in Hamas’s Ministry of Finance, resides in Turkey and operates under the leadership of Khalil al-Hayya. Khalil Farawneh and Fareed Abu Dayer also act as money changers within the network, facilitating the movement of funds under Iranian guidance.
Israeli authorities stressed that despite the devastation in Gaza, Hamas continues to pursue terrorist plots against Israel and is actively attempting to rebuild its capabilities, including through operations outside the Strip.
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Israel’s Netanyahu to Discuss Second Phase of Gaza Plan with Trump Later This Month
Trucks transport tanks on the Israeli side of the border with Gaza, Israel, November 18, 2025. Photo: REUTERS/Amir Cohen
Israeli Prime Minister Benjamin Netanyahu said on Sunday that the second phase of a US plan to end the war in Gaza was close, but cautioned several key issues still needed to be resolved, including whether a multinational security force would be deployed.
Netanyahu, speaking to reporters alongside German Chancellor Friedrich Merz in Jerusalem, said that he would hold important discussions with US President Donald Trump at the end of the month on how to ensure the plan’s second phase was achieved.
The prime minister’s office in November said that Trump had invited Netanyahu to the White House “in the near future,” although a date for the visit has not yet been made public.
Netanyahu said that he would discuss with Trump how to bring an end to Hamas rule in Gaza. A ceasefire between Israel and Hamas is entering its second month, although both sides have repeatedly accused each other of violating the truce agreement.
Netanyahu said that it was important to ensure Hamas not only upholds the ceasefire but also follows through on “their commitment” to the plan to disarm and for Gaza to be demilitarized.
Israel retained control of 53 percent of Gaza under the first phase of Trump’s plan, which involved the release of hostages held by terrorists in Gaza and of Palestinians detained by Israel. The final hostage remains to be handed over are those of an Israeli police officer killed on October 7, 2023 fighting Gazan militants who had invaded Israel.
“We’ll get him out,” Netanyahu said.
Since the ceasefire started in October, the terrorist group has reestablished itself in the rest of Gaza.
GERMAN CHANCELLOR: PHASE TWO MUST COME NOW
According to the plan, Israel is to pull back further in the second phase as a transitional authority is established in Gaza and a multinational security force is deployed, Hamas is disarmed, and reconstruction begins.
A multinational coordination center has been established in Israel, but there are no deadlines in the plan and officials involved say that efforts to advance it have stalled.
“What will be the timeline? What are the forces that are coming in? Will we have international forces? If not, what are the alternatives? These are all topics that are being discussed,” Netanyahu said, describing them as central issues.
Merz said that Germany was willing to help rebuild Gaza but would wait for Netanyahu’s meeting with Trump, and for clarity on what Washington was prepared to do, before Berlin decides what it would contribute but that phase two “must come now.”
NETANYAHU: WEST BANK ANNEXATION REMAINS A SUBJECT OF DISCUSSION
Netanyahu said that he would also discuss with Trump “opportunities for peace,” an apparent reference to US efforts for Israel to establish formal ties with Arab and Muslim states.
“We believe there’s a path to advance a broader peace with the Arab states, and a path also to establish a workable peace with our Palestinian neighbors,” Netanyahu said, asserting Israel would always insist on security control of the West Bank.
Trump has said he promised Muslim leaders that Israel would not annex the West Bank, where Netanyahu’s government is backing the development of Jewish settlements.
The “question of political annexation” of the West Bank remains a subject of discussion, Netanyahu said.
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Frank Gehry, renowned architect who began life as Frank Goldberg, dies at 96
(JTA) — Frank Gehry, a Jewish architect who became one of the world’s most renowned innovators in his field for his contributions to modernist architecture, including the famed Guggenheim Museum in Bilbao, Spain, has died at 96.
His death following a brief respiratory illness was confirmed on Friday by the chief of staff at his firm, Meaghan Lloyd, according to the New York Times.
Gehry was born Ephraim Owen Goldberg on Feb. 28, 1929, to a Jewish family in Toronto. In 1947, Gehry moved to Los Angeles with his family and later went on to graduate from the University of Southern California’s School of Architecture in 1954.
The same year, he changed his name to Gehry at the behest of his first wife who was “worried about antisemitism and thought it sounded less Jewish.” He would later say he would not make the choice again.
Among Gehry’s most acclaimed works, which feature his signature, sculptural style, are the Bilbao Guggenheim, the Walt Disney Concert Hall in Los Angeles, the Louis Vuitton Foundation in Paris and the DZ Bank Building in Berlin.
Gehry also often returned to the motif of a fish, including two large fish sculptures in the World Trade Center in New York City and on Barcelona’s seafront. Some tied the fish motif to his recollections about his Jewish grandmother’s trips to the fishmonger to prepare for Shabbat each week.
“We’d put it in the bathtub,” Gehry said, according to the New York Times. “And I’d play with this fish for a day until she killed it and made gefilte fish.”
Gehry began to identify as an atheist shortly after his bar mitzvah. But in 2018, while he was working on ANU-Museum of the Jewish People in Tel Aviv, he told the Jewish Journal that Judaism had influenced his career nonetheless.
“There’s a curiosity built into the [Jewish] culture,” he said. “I grew up under that. My grandfather read Talmud to me. That’s one of the Jewish things I hang on to probably — that philosophy from that religion. Which is separate from God. It’s more ephemeral. I was brought up with that curiosity. I call it a healthy curiosity. Maybe it is something that the religion has produced. I don’t know. It’s certainly a positive thing.”
In 1989, Gehry won the prestigious Pritzker Prize, considered one of the top awards in the field of architecture, and in 1999 won the Gold Medal from the American Institute of Architects. In 2007, Gehry also received the Jerusalem Prize for Arts and Letters and in 2016 won the Presidential Medal of Freedom from then-president Barack Obama.
His survivors include his wife, Berta Isabel Aguilera, daughter Brina, and sons Alejandro and Samuel. Another daughter, Leslie Gehry Brenner, died of cancer in 2008.
The post Frank Gehry, renowned architect who began life as Frank Goldberg, dies at 96 appeared first on The Forward.