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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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At California Universities, Students Rally to Support Terrorists and Criticize Victims
Universities are supposed to expose students to difficult perspectives, not shield them from uncomfortable ones. But on many campuses, Jewish and Israeli voices are increasingly treated not as viewpoints to engage with, but as problems to manage or condemn.
Few recent incidents captured that shift more clearly than the reaction to a former Israeli hostage speaking at the University of California, Los Angeles (UCLA).
On April 14, UCLA Hillel hosted former Israeli hostage Omer Shem Tov to speak about his experience being held captive in Gaza following the October 7 attacks.
For most universities, hosting a survivor of mass kidnapping and terrorist violence would not seem particularly controversial. At UCLA, however, the event triggered a formal condemnation from the student government that quickly made national headlines.
Rather than merely protesting the event or disagreeing with its message, UCLA’s Undergraduate Students Association Council accused the visit of promoting “one-sided narratives that erase systems of oppression and occupation.” Student leaders further expressed “concern” that having Omer on campus would somehow “marginalize” and “silence” Palestinian and Arab students.
Furthermore, the letter, which reportedly passed with unanimous consent, was drafted on Yom HaShoah, the day set apart to mourn the Jewish victims of the Holocaust. More disturbingly, the student government intentionally excluded USAC General Representative Talia Davood from discussions surrounding the letter, despite her direct involvement in organizing the event with Hillel.
This reveals that the people condemning the event had little interest in actually hearing from anyone who disagreed with them — and proves they clearly did not act in good faith.
Davood was later questioned regarding the funding for the event, even though it did not come from the student government’s budget. So what exactly was the concern supposed to be, other than hostility toward the community that she, Hillel, and Omer represent?
The students’ reaction to Omer’s appearance exposed that rather than engage with voices they disagree with, these liberal students are trying to silence any voices or viewpoints they oppose.
When UCLA organizations such as Students for Justice in Palestine are freely permitted to organize activism on campus while Jewish cultural events are scrutinized and condemned, it reveals a deeply ideological and hostile climate at UCLA.
When pro-Palestinian activists on campus engage in violence, prevent Jewish students from attending class, and destroy university property, the administration drags its feet. But when Jewish students try to invite a speaker to campus, the administration refuses to support them.
For UCLA student Amit Cohen, the message communicated something much larger than disagreement over Middle East politics. “What I took from the letter is that Jewish students don’t belong on campus,” he said. “They condemned our story. They didn’t want to listen to it. It’s the most hypocritical thing I’ve ever read.”
But this hypocritical hostility extends beyond UCLA.
In the same month, UC Berkeley students hosted a convicted failed suicide bomber and justified the event using the same language about standing in solidarity with Palestinians. Of course, the event did not receive condemnation from Berkeley’s student government either.
The contrast would be laughable if it were not so revealing.
A moral inversion of reality is beginning to dominate parts of university culture. Certain forms of violence are granted moral context and institutional patience, while Israeli and Jewish suffering increasingly appears politically inconvenient to acknowledge too sympathetically.
When platforming a literal terrorist is framed as giving voice to the marginalized while a former hostage speaking about his captivity is considered beyond the pale, something is deeply wrong with the culture of those academic communities.
Students at UCLA have the power to influence the culture of their campus. They should not only speak out against this letter, but actively refuse to participate in the atmosphere that these disappointing student leaders are helping to cultivate.
The good news is that Jewish students at UCLA remain undeterred. As Amit Cohen affirmed, “We’ve been keeping our heads up. The UCLA Jewish community is going to stay strong.”
Destiny Lugo is a third year International Relations and Journalism student at Oral Roberts University in Tulsa, Oklahoma. She is a fellow for the Committee for Accuracy in Middle East Reporting and Analysis (CAMERA). The views expressed are the opinion of the author, and don’t reflect those of CAMERA.
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How Israel Adds Economic Value and Technological Advancement to the United States
In much of the public debate in the US, the relationship between Israel and the United States is often reduced to a simplistic and misleading story of unilateral American support. According to this view, Israel is portrayed as a dependent state sustained by American generosity.
Such a framing may be politically convenient for critics, but it fails to reflect the complexity and the mutual benefits of one of the most consequential alliances in modern geopolitics.
A more accurate reading shows a partnership that delivers strategic depth, military advantage, technological innovation, and economic gains for the United States, while reinforcing stability for allies around the world.
From a strategic standpoint, Israel functions as a critical anchor of stability for American interests in a region defined by volatility and shifting power struggles. It is one of the few consistent democratic partners the United States can rely on in an area where state collapse, militant movements, and authoritarian regimes often intersect. Israeli experience in counterterrorism and unconventional threats also contributes to this strategic value.
The economic dimension of this relationship is equally significant and often misunderstood. American assistance to Israel, frequently cited as evidence of imbalance, is in practice deeply integrated into the United States domestic economy. A substantial portion of defense related funding is actually a windfall for American defense contractors, supporting skilled employment across multiple states. This includes engineering, manufacturing, research, and logistics sectors that sustain high quality jobs and reinforce the American industrial base.
Beyond defense production, the technological ecosystem known as Silicon Wadi has become an important extension of global innovation networks. Major American technology companies maintain significant research and development operations in Israel, not out of symbolism but out of necessity.
Israeli engineers and entrepreneurs have played central roles in advances in cybersecurity, semiconductor development, artificial intelligence applications, and medical technology. These contributions are embedded in everyday American life, from secure banking systems to consumer electronics and enterprise infrastructure. Thousands of companies founded or co-founded by Israelis operate in the United States, contributing to job creation, tax revenues, and technological competitiveness.
Every American uses products and technologies that were developed in Israel, by Israelis.
The impact of Israeli innovation extends well beyond the United States as well. Agricultural technologies pioneered in Israel, particularly in water management and irrigation efficiency, have been deployed in countries facing severe food security challenges. India has incorporated such systems to improve agricultural yields and resource efficiency across large farming regions. Across Africa and Asia, desalination and water reuse technologies developed in Israel are helping communities adapt to climate-related scarcity.
These examples illustrate a broader reality. Israel functions as a hub of applied innovation, often developing solutions under conditions of constraint that are later adapted globally. This dynamic produces a multiplier effect that benefits not only the United States but also a wide range of international partners.
At a time when global politics is increasingly defined by technological competition, asymmetric warfare, and resource insecurity, the value of this partnership becomes even more apparent. The United States and Israel form a cooperative model that enhances both national security and economic resilience.
The suggestion that Israel represents a burden on the United States does not withstand close examination. It overlooks the strategic advantages, the economic integration, and the technological interdependence that define the relationship. Rather than a one sided arrangement, this alliance operates as a mutually reinforcing system that strengthens both nations and extends benefits to allies across the democratic world.
The partnership between Israel and the United States is not merely a matter of foreign policy tradition or diplomatic preference. It is a strategic asset that advances shared interests in security, innovation, and global stability. In an era of increasing uncertainty, such alliances are not optional. They are essential.
Sabine Sterk is the CEO of Time To Stand Up For Israel
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How the Jewish People Can Unite: A Lesson From Yavne and the Mishnah
On May 13, at a national conference in Jerusalem dedicated to repairing Israeli society and building a shared civic future, Israel’s President, Isaac Herzog, warned that division had become the country’s most urgent internal threat.
I was surprised to learn recently that Jewish unity was elusive even in the dire circumstances of the 1943 Warsaw Ghetto Uprising, the largest Jewish revolt against Nazi Germany during World War II — when a few hundred poorly armed Jewish fighters held off a much larger and far better equipped German army for almost a month. (The uprising ended 83 years ago, on May 19.)
During the uprising, there were two Jewish rebel forces: the ZOB (members of left wing groups, such as HaShomer HaTzair and the Bund), and a parallel organization, the ZZW (made up of youth from the political right — Betar and the Revisionists). While the two organizations cooperated to some extent and fought the Germans in parallel, they were never a unified force. Of course, it didn’t really matter. The German army was far too powerful for a few hundred inadequately armed insurgents.
Obviously the current day State of Israel — and its 78 year history — proves that Jewish cooperation does happen. Another example that comes to my mind is the Jewish experience nearly 2,000 years ago at Yavne, a town on the coastal plain of the Holy Land. That was when Rabbi Yohanan ben Zakai ensured Jewish continuity after the destruction of Jerusalem and the Second Temple in 70 CE, by establishing a Jewish academy at Yavne and reconstituting the Sanhedrin.
Jewish society during the lead up to the First Roman-Jewish war was a sectarian society dominated by two groups — the Pharisees, the group responsible for the establishment of the synagogue as a focus of Jewish life outside the Temple, and the Sadducees, the priestly caste that administered the Temple.
Both groups shared the same written scriptures and many traditions. But they differed in that the Pharisees believed in resurrection after death and in the authority of the Oral Law, as well as the Torah. The Sadducees did not.
One American scholar, Shaye J. D. Cohen, describes how the rabbis who gathered in Yavne ended Jewish sectarianism and created a society that tolerated and even encouraged vigorous debate. The result was the abandonment of sectarian labels such as Pharisees and Sadducees, and the writing of the Mishnah.
In all likelihood, most of the rabbis at Yavne were Pharisees, and the centerpiece of Sadducee life, the Second Temple, was gone. However, there is no indication that the rabbis of Yavne were motivated by Pharisaic triumphalism. The goal was not exclusivity, but rather elasticity. Cohen notes that the Mishnah is the “first work of Jewish antiquity which ascribes conflicting legal opinions to named individuals who, in spite of their disagreements, belong to the same fraternity. This mutual tolerance is the enduring legacy of Yavneh.”
A year before he passed away, the late Rabbi Jonathan Sacks published what he titled Seven Principles for Maintaining Jewish Peoplehood. The list includes points such as the need to keep talking, to listen to one another, and to respect one another. But most important of all, never seek victory. I think this is what the rabbis at Yavne understood very well. Rabbi Sacks’ message to the diverse factions that make up Israel’s political and social fabric would be, “Do not think in terms of victory or defeat. Think in terms of the good of the Jewish people.”
Jacob Sivak, a Fellow of the Royal Society of Canada, is a retired professor, University of Waterloo.



