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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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Trump has no vision for what comes next in the Middle East
Buried within the long, maudlin, combative, occasionally moving and never modest verbiage of President Donald Trump’s Tuesday State of the Union address was this uncomfortable truth: Trump has no idea what comes next in the Middle East.
In discussing two conflicts that have drawn intense attention over the past year — those in Gaza and Iran — he offered a downright confusing picture of what the future has to offer.
When the president finally touched on foreign policy, after he had already been speaking for nearly an hour and a half, he credited himself with ending eight wars — a figure that’s worth questioning.
“The war in Gaza, which proceeds at a very low level, it’s just about there,” he said.
The Gaza war is over, maybe
There is no doubt Gaza is closer to peace than it was when Trump took office. The deal he forged between Israel and Hamas is so far the greatest foreign policy accomplishment of his second term.
But “just about there?”
Israel has killed about 600 Palestinians, including many civilians, since the ceasefire. Meanwhile, Hamas has not disarmed, and in fact, according to the Times of Israel, has begun inserting itself in new Trump-backed governing bodies in Gaza.
More than 80% of the structures in the Strip were destroyed in the conflict that began when Hamas attacked Israel on Oct. 7, 2023. Rebuilding will take many years, and billions of dollars. Of the 200,000 temporary housing units humanitarian agencies estimate the enclave needs, only 4,000 have been delivered or on their way.
The much-heralded Trump peace plan, in other words, is on shaky ground.
That explains why Trump thanked Hamas, as he has done in previous speeches this month, for helping to find the bodies of dead hostages.
“Believe it or not, Hamas worked along with Israel,” Trump said, “and they dug and they dug and they dug. It’s a tough, tough thing to do, going through bodies all over, passing up 100 bodies, sometimes for each one that they found.”
Why not mention that Hamas wouldn’t have had to do such hard, noble work if it hadn’t attacked and killed Israelis in the first place? Because the odd compliment — thanking murderers for returning their victims’ bodies — was Trump playing to reality. If his signature diplomatic initiative is to succeed, he needs Hamas and its patrons to go along. So far, the group is stalling when it comes to disarmament. If he can’t persuade them to take that step, his signature peace effort is done for.
An awareness of just how treacherous this situation is explains why Trump’s Gaza comments focused largely on his success at negotiating the return of Israel’s hostages, both living and dead.
“And those parents who had a dead son,” Trump said, “they always told me that boy, they wanted him as much as though he were living.”
Trump didn’t offer a vision, as he has in the past, of a prosperous Gaza; of Saudi Arabia joining the Abraham Accords; and of Israel at peace with its neighbors. He didn’t even mention his pet initiative, the Board of Peace — surprising, given that the body met for the first time just last week. The Middle East has a way of lowering expectations, and in the State of the Union, Trump wasn’t selling anything but the successful return of the dead.
The Iran war that isn’t, yet
On Iran, Trump was, if possible, even more confusing.
The United States has sent its largest military force in decades to the Middle East, which means we are once again — maybe — on the verge of a Middle East war. But Trump’s case for conflict — and explanation of how things got to this point — was lackluster.
He claimed that Operation Midnight Hammer, the June 2025 U.S. strike on Iran’s nuclear facilities, “obliterated Iran’s nuclear weapons program.”
But evidently, a program that was “obliterated” is somehow, less than a year later, an imminent threat. In the very next sentence, Trump said Tehran is now trying to rebuild its nuclear facilities and develop missiles that could reach the United States. (The simpler and more factual explanation: actually, nothing got obliterated in the first place.)
While claiming that the Iranian regime recently killed 32,000 of its own people during nationwide protests — an exact death toll is still elusive — he offered the country a path to survival: give up nuclear weapons.
But what sounds like a clear demand really isn’t. Nuclear diplomacy takes a long time and great delicacy. Trump, who favors swift resolutions, has backed himself into a corner: The military is already there, and the world is waiting with baited breath.
Plus, Americans don’t want to go to war. Some 49% of Americans oppose an attack on Iran, with just 27% in support of one, according to a YouGov poll this month. Independents oppose the idea by 54%, and Republicans support it by only 58%.
What’s a president who has staked his second-term reputation on his ability to win big and make peace supposed to do?
For now, the lack of specificity gives Trump room to waffle on whether or not to go to war — and try to make a case for what specific, achievable aims he would have in doing so.
In a clear sign that he doesn’t yet have answers for those questions, Trump’s language on Tuesday sounded awfully familiar. “I will never allow the world’s number one sponsor of terror to have a nuclear weapon,“ he said. “My preference is to solve this problem through diplomacy.”
Compare that to former President Barack Obama’s 2012 State of the Union.
“Let there be no doubt: America is determined to prevent Iran from getting a nuclear weapon,” Obama said, “and I will take no options off the table to achieve that goal. But a peaceful resolution of this issue is still possible, and far better.”
Maybe Trump has a clear idea of what comes next for Gaza and Iran. Or maybe we’ve just gone back to the future.
The post Trump has no vision for what comes next in the Middle East appeared first on The Forward.
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Memories of a subway passenger
דערצויגן געוואָרן אין דער שטאָט ניו־יאָרק, בײַ אַ משפּחה וואָס האָט נישט פֿאַרמאָגט קיין אויטאָ, האָב איך אַ גרויסן חלק פֿון מײַן לעבן „אויסגעלעבט“ אויף דער אונטערבאַן („סאָבוויי“). הגם הײַנט פֿאָר איך בדרך־כּלל מיט מיט דער מחוץ־שטאָטישער באַן „מעטראָ־נאָרט“, מוז איך מודה זײַן, אַז מײַנע יאָרן אויף דער אונטערבאַן האָבן זיכער געהאָלפֿן צו אַנטוויקלען בײַ מיר דאָס געפֿיל פֿון אַן עכטן ניו־יאָרקער.
אין עלטער פֿון 11 יאָר, למשל, זענען איך און מײַן 10־יאָריקע שוועסטער, גיטל, יעדע וואָך, נאָך די קלאַסן, געפֿאָרן מיט דער אונטערבאַן פֿינף סטאַנציעס צו אונדזער פּיאַנע־לעקציע. וואָס איז דער חידוש, פֿרעגט איר? איר קענט זיך אויסמאָלן, אַז צוויי אומשולדיקע מיידלעך, טראָגנדיק קליידלעך און צעפּלעך, זאָלן הײַנט פֿאָרן, אָן שום באַגלייטונג פֿון אַ דערוואַקסענעם — אויף דער אונטערבאַן? איך — נישט. פֿונדעסטוועגן, מיין איך, אַז דאָס האָט אונדז געגעבן אַ געוויסן נישט־באַוווּסטזיניקן קוראַזש, וואָס פֿעלט הײַנט די קינדער, וואָס זייערע עלטערן מוזן זיי פֿירן אינעם אויטאָ פֿון איין אָרט צום צווייטן.
איך האָב ליב געהאַט צו לייענען די רעקלאַמעס אין וואַגאָן. איך געדענק, למשל, די מעלדונגען וועגן דעם יערלעכן שיינקייט־קאָנקורס, „מיס סאָבווייס“. עטלעכע וואָכן פֿאַרן קאָנקורס, איז אין יעדן וואַגאָן געהאָנגען אַ בילד פֿון די זעקס פֿינאַליסטקעס. פֿלעג איך מיט גיטלען איבערלייענען זייערע קליינע ביאָגראַפֿיעס — בדרך־כּלל, סטודענטקעס, סעקרעטאַרשעס, זינגערינס, און טענצערינס — און דיסקוטירן מיט איר, ווער ס׳וואָלט געדאַרפֿט געווינען די „אונטערערדישע קרוין“. איך פֿלעג זיך אָפֿט מאָל חידושן, ווי אַזוי איינע מיט אַ גרויסער נאָז אָדער געדיכטע ברעמען האָט דערגרייכט אַזאַ מדרגה, אַז איר פּנים זאָל באַצירן יעדן וואַגאָן פֿון דער ניו־יאָרקער באַן־סיסטעם.
איך האָב זיך אויך געלערנט מײַנע ערשטע שפּאַנישע זאַצן אויף דער אונטערבאַן. אין יעדן וואַגאָן איז געהאָנגען אַ וואָרענונג אויף ענגליש און אויף שפּאַניש: „די רעלסן פֿון דער אונטערבאַן זענען געפֿערלעך. אויב די באַן שטעלט זיך אָפּ צווישן די סטאַנציעס, בלײַבט אינעווייניק. גייט נישט אַרויס. וואַרט אויף די אינסטרוקציעס פֿון די קאָנדוקטאָרן אָדער דער פּאָליציי“. גיטל און איך האָבן זיך אויסגעלערנט אויף אויסנווייניק די שפּאַנישע שורות, און זיי איבערגעחזרט אַזוי פֿיל מאָל, ביז די ווערטער האָבן זיך בײַ אונדז אַראָפּגעקײַקלט פֿון דער צונג ווי בײַ אמתע פּוערטאָ־ריקאַנער. און ס׳איז אונדז צו ניץ געקומען: אַז מיר זענען געשטאַנען ערגעץ צווישן מענטשן, און געוואָלט אויסזען ווי אמתע שפּאַניש־רעדער, האָבן מיר אויסגעשאָסן די שפּאַנישע שורות מיט אַזאַ טראַסק, אַז אַ נישט־שפּאַניש רעדער וואָלט געקענט מיינען, מיר טיילן זיך מיט עפּעס אַ זאַפֿטיקער פּליאָטקע.
מײַנע דרײַ בנים האָבן שטאַרק ליב געהאַט צו פֿאָרן אויף דער אונטערבאַן. קינדווײַז פֿלעגן זיי צודריקן די פּנימלעך צו די פֿענצטער, סײַ ווען די באַן איז געפֿאָרן אין דרויסן, סײַ אינעם פֿינצטערן טונעל. מײַן עלטסטער, יאַנקל, האָט צוויי מאָל געפּרוּווט צו פֿאַרווירקלעכן זײַנס אַ חלום: צו פֿאָרן, במשך פֿון איין טאָג, אויף יעדער ליניע פֿון דער גאַנצער סיסטעם, פֿון דער #1 ביז דער #7; פֿון דער A־באַן ביז דער Z. (מע דאַרף האָבן אַ מאַטעמאַטישן קאָפּ דאָס אויסצופּלאָנטערן.) ביידע מאָל האָט יאַנקל באַוויזן צו פֿאָרן אויף אַלע ליניעס… אַחוץ איינער. נישט קיין חידוש, אַז בײַ אונדז אין דער היים איז יאָרן לאַנג געהאָנגען אינעם שפּריץ אַ פֿירהאַנג מיט אַ ריזיקע מאַפּע פֿון דער אונטערבאַן.
הײַנט האָב איך אַ ספּעציעלע הנאה צו פֿאָרן אויף דער אונטערבאַן מיט מײַנע אייניקלעך. פּונקט ווי עס האָבן קינדווײַז געטאָן זייערע טאַטעס, קוקן זיי אויך אַרויס פֿון פֿענצטער און קאָמענטירן וועגן אַלץ וואָס פֿליט פֿאַרבײַ. ווער ווייסט? אפֿשר וועלן זיי אויך מיט דער צײַט זיך אויסלערנען די ציפֿערן און אותיות פֿון יעדער באַנליניע און דערבײַ אַליין פֿאַרוואַנדלט ווערן אין עכטע ניו־יאָרקער.
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Trump administration files lawsuit against UCLA, saying it failed to protect Jewish and Israeli employees
(JTA) — The Department of Justice filed a federal lawsuit Tuesday accusing the leadership of UCLA of allowing an antisemitic work environment on campus, intensifying the Trump administration’s long-running scrutiny of the Los Angeles campus.
The lawsuit, filed in federal court in the Central District of California, alleges UCLA failed to protect Jewish and Israeli faculty and staff from harassment following the Hamas-led Oct. 7, 2023, attack on Israel and the protests that spread across American universities afterward.
The complaint was filed the same day President Donald Trump is scheduled to deliver the first State of the Union address of his second term, in which he is expected to cite the administration’s broader confrontations with higher education institutions as evidence of its successes. It also comes roughly three months after nine Justice Department attorneys resigned from the government’s University of California antisemitism investigation, telling the Los Angeles Times they believed the probe had become politicized.
The lawsuit says that antisemitic conduct at UCLA became widespread after Oct. 7 and persisted through the 2023-24 academic year. According to the lawsuit, Jewish and Israeli employees were subjected to threats, classroom disruptions, antisemitic graffiti and, at times, were blocked from parts of campus during protests.
The government places particular emphasis on the spring 2024 Royce Quad encampment, when pro-Palestinian demonstrators established a tent protest in the center of campus. The Justice Department alleges UCLA failed to enforce its own campus rules, allowing protests that disrupted university operations and contributed to what it describes as a hostile workplace.
“Based on our investigation, UCLA administrators allegedly allowed virulent anti-Semitism to flourish on campus,” Attorney General Pamela Bondi said in a DOJ press release announcing the lawsuit. Harmeet K. Dhillon, who leads the department’s Civil Rights Division, described the alleged incidents as “a mark of shame” if proven true.
UCLA officials rejected the government’s characterization, pointing instead to changes made under Chancellor Julio Frenk.
“As Chancellor Frenk has made clear: Antisemitism is abhorrent and has no place at UCLA or anywhere,” vice chancellor of strategic communications Mary Osako said in a statement. She cited investments in campus safety, the launch of UCLA’s Initiative to Combat Antisemitism, the reorganization of the university’s civil rights office, the hiring of a dedicated Title VI and Title VII officer and strengthened protest policies.
“We stand firmly by the decisive actions we have taken to combat antisemitism in all its forms, and we will vigorously defend our efforts and our unwavering commitment to providing a safe, inclusive environment for all members of our community,” Osako said.
Frenk, who is Jewish, has spoken publicly about antisemitism in higher education. In an essay published by the Jewish Telegraphic Agency last year, he invoked the history of German universities under Nazism, warning that those institutions “never recovered after driving Jews out” and urging American colleges to confront antisemitism while preserving academic freedom and open debate.
The new lawsuit follows earlier legal battles over campus protests at UCLA. In July 2025, the university agreed to pay $6.13 million to settle a lawsuit brought by Jewish students and a Jewish professor who said demonstrators had blocked access to parts of campus. Under that agreement, UCLA said it would ensure protesters could not restrict movement or access to university spaces.
Campus tensions over speech and security have continued more recently. Bari Weiss, the journalist and founder of The Free Press, withdrew this month from a scheduled appearance at UCLA as part of the Daniel Pearl Memorial Lecture series. Weiss had been invited to speak on “The Future of Journalism” but canceled the event, citing security concerns ahead of the lecture.
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