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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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NYC synagogue protest leads to a new bill, and a rally by Jewish groups outside Park East shul
(JTA) — A demonstration outside Park East Synagogue two weeks ago, during which protesters shouted chants like “Death to the IDF” and “Globalize the Intifada,” has spurred major Jewish groups and lawmakers into action.
A coalition of Jewish groups are organizing a solidarity gathering on Manhattan’s Upper East Side Thursday night, outside the same synagogue where pro-Palestinian groups protested an event promoting immigration to Israel — a scene that NYPD commissioner Jessica Tisch later referred to as “turmoil.”
The rally “will bring our community together in that same sacred space to celebrate and defend our community’s values and support Israel’s right to exist as a Jewish homeland,” according to a press release from UJA-Federation of New York.
UJA is partnering on the rally with Park East Synagogue itself, as well as the Jewish Community Relations Council, the New York Board of Rabbis, and local branches of the Anti-Defamation League and the American Jewish Committee.
They’ve also listed dozens of Jewish organizations, schools and congregations as partners. Schools and synagogues around the city were sharing information with families about how to commute to the rally.
The gathering will feature live performances, community leaders and elected officials, according to UJA’s release, though it did not specify who would be present.
The rally is set to take place on the heels of newly introduced legislation, brought forward on Wednesday by a pair of Jewish lawmakers — Assembly member Micah Lasher and State Sen. Sam Sutton — that proposes banning protests within 25 feet of houses of worship.
“New York must always be a place where people can both exercise free speech and express their religious identity without fear or intimidation, and that balance broke down outside Park East Synagogue,” said Micah Lasher, who is running for Congress in New York’s 12th district, which includes Park East.
The bill was co-sponsored by fellow Jewish lawmakers Nily Rozic, a Democratic Assembly member, and Sen. Liz Krueger, who endorsed mayor-elect Zohran Mamdani in the general election.
Many Jewish groups were disappointed with the initial response to the incident by Mamdani’s spokesperson, who said that while Mamdani would “discourage the language used” at the protest, “these sacred spaces should not be used to promote activities in violation of international law.” The second clause was a reference to complaints that the synagogue event’s organizers facilitate immigration to the West Bank, which most countries consider illegally occupied by Israel under international law.
Critics said Mamdani’s statement drew an unfair comparison between menacing protesters and a synagogue exercising its commitment to Jewish communities in what the ADL referred to as their “ancestral homeland,” and that the protest made no distinction between immigration to Israel and the West Bank.
Rabbi Marc Schneier, who has been a harsh critic of Mamdani and is the son of Park East’s senior rabbi, said on WABC that he’s had multiple phone calls with the mayor-elect about legislation like the bill proposed by Lasher and Sutton.
Schneier said Mamdani was receptive to the idea during their discussions, and a Mamdani spokesperson told The New York Times that the mayor-elect “expressed his interest in hearing more details about the Schneier pitch.”
Jewish leaders say they are looking to Thursday as an opportunity to counter the rhetoric used outside Park East.
Chaim Steinmetz, a critic of Mamdani and the senior rabbi of a different Orthodox synagogue on the Upper East Side, shared a post about Thursday’s rally, calling it an opportunity to “stand up as proud Jews.”
“And now, with a new city administration about to take office, it is more important than ever that we bring our pride into the streets,” he wrote.
The post NYC synagogue protest leads to a new bill, and a rally by Jewish groups outside Park East shul appeared first on The Forward.
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LA mayor condemns protest outside synagogue event that featured Israeli defense firm
An anti-Israel demonstration outside a prominent Los Angeles synagogue led to two arrests Wednesday, drawing condemnation from the city’s mayor who decried the protesters’ behavior as antisemitic.
Multiple local pro-Palestinian groups promoted the protest outside Wilshire Boulevard Temple, a Reform synagogue, which was hosting a program on the intersection of artificial intelligence and public safety that featured speakers from Israeli defense firm Elbit Systems, the Israeli police and the local Jewish federation. The event was organized by the Israeli Consulate General of Los Angeles.
Videos from the scene uploaded to social media showed around 20 protesters, many clad in masks and keffiyehs, gathering outside the entrance to the Audrey Irmas Pavilion, a neighboring event space owned by the synagogue, and engaging in heated arguments with people on their way into the event.
The protesters hung a large banner that said “Elbit out of Los Angeles” and “Genociders not welcome,” and distributed flyers that said Elbit was responsible for weapons and technology that Israel uses against Palestinian civilians and that ICE uses in the U.S.
A spokesperson for the Los Angeles Police Department said officers arrested one person for battery and another for vandalism.
Rabbi Joel Nickerson, the synagogue’s head rabbi, called the incident “a disturbing outbreak of hate” in a statement.
“These individuals targeted the Jewish community and chose to disrupt a community event on synagogue property that was focused on advancing public safety in Koreatown,” he said, adding, “No one should be targeted in the City of Los Angeles on account of their faith.”
Los Angeles Mayor Karen Bass said in a statement that protesters were calling attendees antisemitic names and had damaged property inside the synagogue. She said additional LAPD officers had been deployed to patrol near areas of worship.
“This behavior is abhorrent and has no place in Los Angeles,” Bass said. “I spoke with Rabbi Nickerson to ensure he and his congregation know that the City of Los Angeles stands with them and fully condemns these attacks.”
It was unclear how many protesters gained access to the building or how they were able to. The damaged property appeared to include a broken vase, according to video from the scene posted to social media.
The Jewish Federation of Greater Los Angeles said in a statement that the protest was “antisemitism and hate disguised as dissent.”
“We are outraged and condemn this antisemitic behavior in the strongest of terms,” it said.
The protest appeared to be coordinated by multiple groups, among them Koreatown for Palestine, a local chapter of the Palestinian Youth Movement and the far-left group People’s City Council Los Angeles. They urged their social media followers to call in their concerns prior to the event to the synagogue and to the Audrey Irmas Pavilion, and to arrive early Wednesday to picket outside the latter.
“We KNOW that these technologies are created on the targeting and killing of Palestinians in Gaza and the West Bank, and will do the same to vulnerable communities in Ktown,” the Palestinian Youth Movement chapter wrote Tuesday on Instagram.
Titled “Innovating Safety, Empowering Communities,” Wednesday’s symposium was billed as an event that would strengthen bonds between Jews, Israelis, Koreans and Korean Americans. The Korean American Federation of Los Angeles’ emblem appears on a flyer for the event.
The program included appearances from Gal Ben Ish, the Israel Police Attache to North America, and Goni Saar from Elbit Systems. Saar’s LinkedIn profile says he is a strategic business development manager for the firm; a program for the event said he presented on “public safety AI tools.”
Saar did not immediately respond to a request for comment.
Also speaking were the head of the Jewish federation’s Community Security Initiative, and Sheva Cho, a Korean singer who moved to Israel in 2012.
Elbit is one of the oldest and largest defense companies in Israel, employing some 18,000 people, and it developed the drones IDF has used heavily in its wars following the Oct. 7 attacks. An Elbit Hermes 450 drone reportedly struck the World Central Kitchen aid convoy in April 2024, killing seven aid workers.
According to the Elbit website, artificial intelligence tools have played a major role in Israel’s war in Gaza.
“From unmanned aerial systems and drones to electronic warfare, intelligence gathering, robotics and more, AI played an important role,” an article on the website reads. “Elbit is leading some of these directions like autonomous vehicles, different platforms and weapons that are targeted and analyzed constantly with AI, drones, AI on a strategic level to analyze different signals that can show how the enemy is working (including in civilian areas).”
People’s City Council Los Angeles did not return a request for comment, but pushed back against the assertion that the protest was antisemitic in posts Wednesday night on X.
“The ‘private event’ in question was put on by the Consulate General of Israel,” the organization wrote in a response to Bass’ post. “It featured Goni Saar from Elbit Systems and the Israel Police Attache to North America, Gal Ben Ish. It took place at Audrey Irmas Pavilion, an events venue, not Wilshire Boulevard Temple.”
Wilshire Boulevard Temple is one of the oldest synagogues on the West Coast, dating its construction to the 1920s; the congregation itself was founded in the 19th century. But the Audrey Irmas Pavilion is a recent addition, opening in 2021. It has since been featured in the Netflix show Nobody Wants This.
The post LA mayor condemns protest outside synagogue event that featured Israeli defense firm appeared first on The Forward.
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China Slams Israel for Joining UN Human Rights Statement Condemning Beijing
Israel’s Ambassador to the United Nations Danny Danon addressing the UN Security Council on Sept. 19, 2024. Photo: Screenshot
China slammed Israel on Wednesday for joining a United Nations declaration condemning its human rights record, accusing some nations of “slandering” Beijing on the international stage as bilateral relations between the two countries grow increasingly tense.
Last week, Israel endorsed a US-backed declaration, signed by 15 other countries — including the United Kingdom, Australia, and Japan — that expressed “deep and ongoing concerns” over human rights violations in China.
In a rare move, Jerusalem broke with its traditionally cautious approach to China — aimed at preserving diplomatic and economic ties — by signing on to the statement as Beijing continues to strengthen relations with Iran, whose Islamic government openly seeks Israel’s destruction, and expand its influence in the Middle East.
China, a key diplomatic and economic backer of Tehran, has moved to deepen ties with the regime in recent years, signing a 25-year cooperation agreement, holding joint naval drills, and continuing to purchase Iranian oil despite US sanctions.
China is the largest importer of Iranian oil, with nearly 90 percent of Iran’s crude and condensate exports going to Beijing.
Iran’s growing ties with China come at a time when Tehran faces mounting economic sanctions from Western powers, while Beijing itself is also under US sanctions.
According to some media reports, China may be even helping Iran rebuild its decimated air defenses following the 12-day war with Israel in June.
With this latest UN declaration, the signatory countries denounced China’s repression of ethnic and religious minority groups, citing arbitrary detentions, forced labor, mass surveillance, and restrictions on cultural and religious expression.
According to the statement, minority groups — particularly Uyghurs, other Muslim communities, Christians, Tibetans, and Falun Gong practitioners — face targeted repression, including the separation of children from their families, torture, and the destruction of cultural heritage.
In response, China’s Foreign Ministry accused the signatories of “slandering and smearing” the country and interfering in its internal affairs “in serious violation of international law and basic norms of international relations.”
The UN declaration also voiced “deep concern” over the erosion of civil liberties and the rule of law in Hong Kong, citing arrest warrants and fines for activists abroad, as well as the use of state censorship and surveillance to control information, suppress public debate, and create a “climate of fear” that silences criticism.
Western powers called on China to release all individuals unjustly detained for exercising their human rights and fundamental freedoms and to fully comply with international law.
Israel’s latest diplomatic move comes amid an already tense relationship with China, strained since the start of the war in Gaza. In September, Israeli Prime Minister Benjamin Netanyahu accused Beijing, along with Qatar, of funding a “media blockade” against the Jewish state.
At the time, the Chinese embassy in Israel dismissed such accusations, saying they “lack factual basis [and] harm China-Israel relations.”