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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories

LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.

On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook. 

The response was overwhelming.

Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them. 

As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business. 

“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.” 

She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.

Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.

Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple). 

Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself. 

The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)

“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”

Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in. 

Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews. 

Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)

Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.

“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”

After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.

“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.” 

She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.

Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)

“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”

But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah. 

As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.

“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”

Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community. 

As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city. 

Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend. 


The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.

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Quotation Marks That Silence Iran

Traces of an Iranian missile attack in Tehran’s sky, amid the U.S.-Israeli conflict with Iran, in Tehran, Iran, April 3, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS

There are times when journalism errs not in what it states — but in how it chooses to frame the issue. Quotation marks, the ultimate symbol of fidelity to another’s words, can also become instruments of distortion when stripped of the conditions in which those voices exist: fear, coercion, and imposed silence.

Recently, the British newspaper The Guardian — one of the most influential media outlets in the world — published the following statement from a man in Tehran: “Nothing good can come of this, since obviously the US and Israel don’t give a damn about the Iranian people.”

Presented in quotation marks, the phrase acquires an air of legitimacy. But what is not in quotation marks is precisely what matters most: who can speak freely within Iran.

The statement appeared in an article whose title was, in itself, a warning: “Iran calls on young people to form human chains around power plants as Trump deadline looms.”

The article described an official call for young people to surround power plants as a deadline set by the United States approached, under threat of attack. This was not a marginal detail, but the very core of the report: civilians being summoned to physically occupy potential targets — a practice that, by deliberately exposing the population to risk, violates not only international law, but any basic notion of humanity.

The coverage noted that attacks on civilian infrastructure can constitute war crimes, a correct — but incomplete — statement. It omitted the fact that the use of civilians as human shields, or the deliberate placement of populations in the line of fire, is equally a grave violation of international humanitarian law. This is not an isolated practice: the Iranian regime and its proxies have repeatedly relied on the exposure — and, ultimately, the sacrifice — of civilians as a method of warfare, both in defense and in attack. In its most literal sense, this is terrorism.

The question, then, is not only what this man said, but under what conditions he could have said anything different.

The reality is unequivocal. Estimates from independent organizations indicate that the death toll from the 2026 protests in Iran may have reached as high as 43,000 — people killed for daring to challenge the regime. This is part of a systematic policy of repression.

The executions of young protesters continue, often under charges such as “war against God” — a vague formulation that, in practice, turns dissent into a capital crime. In Iran, disagreement is not merely dangerous. It is, daily, a death sentence.

This pattern is neither new nor incidental. For years, the Iranian regime has exercised strict controls over information, suppressing dissent not only through force, but through fear that shapes what can be said — and what must remain unsaid.

Journalists operate under severe restrictions, and ordinary citizens face imprisonment or worse for statements deemed disloyal. In such an environment, even seemingly spontaneous public opinion becomes inseparable from the boundaries imposed by the state. What is presented to the outside world as a civilian voice may, in reality, be a reflection of survival.

This dynamic is further compounded by the regime’s broader strategy, often mirrored by its regional proxies, of embedding military objectives within civilian spaces. The result is a systematic blurring of lines between combatant and non-combatant — one that not only endangers lives, but also distorts how those lives are represented in global narratives. In Iran, what is said cannot be taken at face value—nor should it be presented as such.

So is it legitimate to treat a statement gathered under a system that punishes dissent with death as an authentic expression of public opinion? Or are we, however unintentionally, amplifying the narrative of a regime that controls words?

When the international press publishes quotes without acknowledging the climate of coercion in which they are spoken, it risks becoming a vehicle for propaganda.

Quotation marks are not neutral. They carry the weight of what can be said — and of everything that has been silenced.

In authoritarian regimes, the question is not only whether we are listening — but what, exactly, we are being allowed to hear. By ignoring context, are we helping create the conditions for Iranians to one day speak freely — or are we helping silence them for good?

Nira Broner Worcman is a Brazilian journalist, CEO of Art Presse Communications, and author of A Sisyphean Task (translated from the Brazilian edition, Enxugando Gelo), on media coverage of the war between Israel and terrorist groups. She was a Knight Science Fellow at MIT and earned her master’s degree at NYU’s Science, Health, and Environmental Reporting Program.

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The Pakistan Gambit: Why Islamabad’s Mediation Should Worry Israel

Saudi Crown Prince Mohammed bin Salman and Pakistan Prime Minister Shehbaz Sharif meet in Riyadh, Saudi Arabia, Sept. 17, 2025. Photo: Saudi Press Agency/Handout via REUTERS

The two-week ceasefire between the United States and Iran has been widely celebrated as a triumph of Pakistani diplomacy. Prime Minister Shehbaz Sharif has received effusive international praise, and Islamabad has positioned itself as the indispensable broker of a deal that pulled the region back from the edge of catastrophic escalation.

The congratulations, however, are premature. For Israel and for American policymakers thinking seriously about long-term regional security, the architecture of this ceasefire and the identity of its architect should raise as many questions as the ceasefire itself.

Let’s start with what Pakistan actually is in this equation.

Islamabad is not a neutral party in the conventional sense. It shares a long border, and deep cultural and religious ties with Iran. It represents Iranian diplomatic interests in Washington, where Tehran maintains no embassy. It is home to the world’s second-largest Shia Muslim population. It has simultaneously cultivated a strategic partnership with Saudi Arabia and maintains a close alliance with China, which is Iran’s largest trading partner — and which, according to reporting, helped bring Tehran to the negotiating table.

Pakistan’s Foreign Minister coordinated with counterparts from Saudi Arabia, Turkey, and Egypt before flying to Beijing for further consultations. This is not the profile of a disinterested mediator. It is the profile of a state managing an extraordinarily complex set of overlapping interests, some of which are structurally misaligned with the security requirements of the United States and Israel.

Field Marshal Asim Munir’s personal rapport with Donald Trump is real, and it clearly mattered in the final hours before the deadline. But personal rapport is not a substitute for strategic alignment. The same Pakistani military establishment that built this relationship with the Trump White House has also spent decades maintaining ties with actors whose interests are fundamentally hostile to the American-led regional order.

Pakistan does not formally recognize Israel. It has never been part of the Abraham Accords architecture. It has no stake in ensuring that any final agreement with Iran leaves the Jewish State with an enhanced (or acceptable) security environment. Its interest is in ending a war that was disrupting its oil imports, threatening regional stability on its doorstep, and straining an economy already under severe stress. Those are legitimate national interests, but they are Pakistan’s interests, not Israel’s or America’s.

The contradiction at the heart of this ceasefire emerged almost immediately. Sharif declared publicly that the truce covered the conflict everywhere, explicitly including Lebanon. Netanyahu’s office issued a correction within hours, stating clearly that the ceasefire does not extend to Lebanon, where Israel continues operations against Iranian-backed Hezbollah. That is not a minor discrepancy in diplomatic language. It reflects a fundamental divergence in what the parties believe they agreed to.

Iran and Pakistan have an interest in framing the ceasefire as broadly as possible, foreclosing Israeli military options across every front simultaneously. Israel has an interest in preserving its freedom of action in Lebanon, which remains a live theater of operations with direct implications for its northern security. The fact that the broker of this deal publicly endorsed the Iranian and Pakistani interpretation, rather than the Israeli one, tells you something important about where Islamabad’s equities actually lie.

Then there is the deeper problem of what Iran brought to the table. The framework Tehran submitted includes demands for the lifting of all sanctions, release of frozen assets, American military withdrawal from regional bases, war reparations, and explicit recognition of Iran’s right to nuclear enrichment. This is not the negotiating position of a country that has been strategically defeated. It is a maximalist agenda that, if accepted in whole or in part, would leave Iran in a stronger regional position than it occupied before the war began.

The Iranian leadership has been explicit internally that it views the ceasefire as a validation of its wartime objectives. That self-assessment should be taken seriously. Regimes that believe they have won tend to negotiate accordingly.

The Islamabad talks will be shaped by this opening dynamic. The United States enters those negotiations having accepted Iran’s 10-point proposal as a workable basis for discussion, under time pressure, brokered by a state with deep ties to Tehran and no relationship with Israel. The agenda will be set by the parties who designed the framework. Iran’s nuclear file, its ballistic missile program, and its proxy network across the Levant will all be subject to negotiation in an environment that is structurally tilted toward Iranian preferences.

Israel’s task in the coming two weeks is to ensure that Washington understands the distinction between ending a war and ending a threat. A ceasefire that reopens the Strait of Hormuz while leaving Iran’s centrifuges operational is not a security achievement. It is a commercial arrangement with an existential footnote. A final agreement that includes American military retrenchment from the region under Iranian pressure is not stability. It is the precondition for the next conflict, fought under worse conditions.

Pakistan may have earned its diplomatic moment. But the morning and days after a ceasefire is when the real negotiation begins, and Israel cannot afford to let Islamabad write the terms.

Amine Ayoub, a fellow at the Middle East Forum, is a policy analyst and writer based in Morocco. Follow him on X: @amineayoubx

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How South Africa Embraced Iran — and Isolated Its Own People

South African President Cyril Ramaphosa in Chatsworth, South Africa, May 18, 2024. Photo: REUTERS/Rogan Ward

It’s sometimes tough to be a proud South African. Not because of the place or her people, but because the African National Congress (ANC), the political party that leads our current “government of national unity” and which was once the party of Nelson Mandela, has become an abject embarrassment — and destroyed the ideals it was founded on.

On the domestic front, they have led the country into ruin, as massive levels of governmental incompetence and corruption have led to literally crumbling infrastructure, ruinous public institutions, massive wealth inequality, and one of the highest violent crime rates in the world.

And yet, however disgraceful the ANC has been in local matters, they’re even worse in foreign policy, where the government has aligned itself with the absolute worst, most despotic regimes on the planet. But more than cozying up to Putin’s Russia and Xi’s China, it’s the ANC’s close relationship with the Islamic Republic of Iran (and its proxies) that is the darkest stain on its increasingly tarnished reputation.

The ANC and the Islamic Republic: Brothers in Arms

The ANC and the Islamic Republic have over the years built a relationship that is almost romantic in its intensity and faithfulness. Never has the ANC had a bad word to say about the regime, and never has the regime failed to correspond in kind. Though, of course, the ANC’s loyalty is not entirely freely given reports that it clearly enjoys some financial support from the Islamic Republic.

Either way, whether out of misplaced loyalty to their “fellow revolutionaries” or mercenary self-interest, the ANC has stood by the Islamic Republic through thick and thin; through its nuclear ambitions, its persecution of religious minorities, and its mass murder of tens of thousands of innocent protesters.

The South African government was one of the few around the world to mourn the death of Ali Khamenei — and even as it has effectively cut diplomatic ties with Israel, even refusing the offer of Israeli NGOs to help solve the country’s water problems and to help fix our decrepit national health services, it proudly hosts all sorts of senior Iranian regime officials and maintains ever close ties to the Iranian embassy here.

Unsurprisingly, the ANC’s years-long relationship with the Islamic Republic intensified almost exponentially in the immediate aftermath of October 7, 2023. South Africa and the ANC immediately shifted the focus from the Israeli victims, to Palestinians who it said were experiencing “genocide,” “war crimes,” and “apartheid” before Israel’s defensive war even started.

Aside from taking Israel to international court, the ANC supported all of the attacks taken by Iran and its proxies against Israel. And then came the current war between Iran and the combined forces of the United States and Israel, and things took a bit of a turn once again.

Of Moral Bankruptcy and Terrible Alliances

To those of us paying attention, it’s been all but impossible to miss how different the ANC’s role has been in this war. The Islamic Republic clearly hasn’t used the ANC to constantly legitimize its cause or to propagate its propaganda in the way it did during the Gaza war. It doesn’t need to.

The ANC has already played its role perfectly in turning Israel into the ultimate aggressor on the world stage, and with President Trump’s historically low popularity both at home and abroad, the Islamic Republic may have already won what may be the most crucial battle for its survival: the war over public opinion.

And yet, even as the ANC tries to walk a fine line in not alienating Washington completely and has tried to present itself as a neutral party in the war — even offering to mediate talks between the Islamic Republic and the US — its allegiances remain as clear as ever.

Though it’s hardly the first liberal-democratic government to chafe with the Trump administration, the ANC-captured Department of International Relations and Cooperation (DIRCO) has seemingly done everything in its power to antagonize Trump. Don’t get me wrong, Trump being Trump, a lot of this is his fault, especially with his insistence on there being a “white genocide” happening in South Africa and being decidedly undiplomatic in his thoughts on the ANC. But he’s also right about certain things. There really is no “white genocide” — as President Ramaphosa pointed out correctly, it’s not a question of race but of a high crime rate that targets everyone equally (this is somehow good news?) — but Trump is hardly imagining the ANC’s incompetence or its troubling tight relationships with the enemies of the free world.

The simple, inescapable truth is that the ANC is far more tolerant of tyrants and Islamist theocracies than it is of its fellow liberal-democracies.

Regardless of what you think of the current war in Iran, the ANC’s behavior towards the Islamic Republic since it massacred its own citizens by the tens of thousands over just a couple of days, has been nothing less than disgraceful.

It has also created an environment in South Africa where institutions fall directly in line with its terrible foreign policy. The University of Pretoria, for example, has stoked all kinds of controversy for its decision to “platform” the Islamic Republic’s ambassador to South Africa, while the University of Cape Town has decided to bestow an honorary doctorate on Imtiaz Sooliman, the “philanthropist” and founder of Gift of the Givers, known for his antisemitic statements — and especially his concerning ties to various radical Islamist groups.

A Million Wrongs Make a Right?

There is, however, a silver lining or two in all of this. The ANC is such an unmitigated train wreck at this point that it might be good that it is currently standing so fully on the wrong side of history. It has shown itself to be so wildly incompetent, corrupt, and morally twisted that it would almost be worse if it stood with America and Israel in all of this.

More hopefully, South Africa itself may benefit most from the ANC’s dreadful alliances, ironically. Ten years ago, the thought of the ANC losing power in the country was all but unthinkable — but given what’s happened over the past decade, that might be changing.

What is truly miraculous about all this, though, is that despite everything, South Africa genuinely remains a great place to be a Jew. Yes, there is still some antisemitism and like all Diaspora communities we still need armed security at our shuls, schools, and communal events, but despite the ANC’s best efforts to ingratiate itself to our very worst enemies, there is far less antisemitism here than in most countries and, at least within broadly Jewish and/or cosmopolitan areas, seldom any real need to hide our Jewishness.

And it is of the greatest of all possible ironies that we largely have the ANC to thank for this. At least the version of it that was around in 1994 — that crafted such an inclusive constitution and did its very best to engender a society where bigotry of any sort is entirely unacceptable. Except, of course, to sing “Kill the Boer.”

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