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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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A pioneering Reform synagogue makes way for a booming Iranian Jewish community
Temple Beth-El is an island of Reform Judaism in the Iranian milieu of deep Great Neck, a suburb on the North Shore of Long Island 35 minutes away from Manhattan by train. There are around two dozen synagogues in Great Neck; three of them are Reform, and two of those are tucked away at the edges of the peninsula. Temple Beth-El stands bravely at the center, with frontage on Middle Neck Road, the main street, just steps away from multiple Orthodox synagogues and kosher restaurants serving a spectrum of cuisines.
As an Iranian-American Jew from Great Neck, I’ve been to Temple Beth-El twice before: once, in middle school, for a classmate’s bar mitzvah, and then, in 2021, to get the COVID vaccine. I called it, simply, “the Ashkenazi synagogue.” Tonight, as the oldest synagogue in Great Neck prepares to downsize, I am here for the third time ever, for Friday night services.
Temple Beth-El formed in 1928, when Great Neck was dominated by Protestants. The presence of the synagogue made even more Jews from the city want to move east. Its rabbis were outspoken civil rights activists and hosted Martin Luther King, Jr. in 1967. Now, as Great Neck’s demographics shift further toward more religious Jews, Temple Beth-El’s congregation is shrinking. The synagogue is selling its property to an Iranian Orthodox yeshiva and will be leasing back a portion of it.
In the mid 1980s, Temple Beth-El had around 1,500 families, with a 500-person waiting list, said Stuart Botwinick, the synagogue’s executive director. Now, as members have died off and younger ones aren’t joining as quickly, it has around 400, and can’t fill up its main sanctuary on Rosh Hashanah. Wielding cold economic calculus, I can envision someone arguing that if fewer people choose to attend a synagogue, then whatever happens to it must be natural, or deserved. I can even envision myself arguing that. It’s not guilt, because I did nothing wrong, but as a member of the majority group, some sense of duty makes me want to see with my own eyes what is being lost.
A man hands me a siddur and wishes me a Shabbat shalom. The chapel is beautiful, with a dark wood vaulted ceiling, stained glass and hanging lanterns. I find a seat in the gender-integrated pews among some 30 congregants. I try to follow the prayers, but I don’t know any of the tunes — my home synagogue is not nearly this musical. I am surprised to see some men not wearing kippahs. Rebelliously, I stray from the page everyone else is on and flip briefly to the back of the siddur. There are lyrics to “Hatikvah,” “America the Beautiful,” “God Bless America,” “The Star-Spangled Banner” and, maybe worst of all, “O Canada.” My inner Satmar rebbe shudders.
Fortunately, national hymns are not part of tonight’s repertoire. From the bimah, the rabbi, Brian Stoller, outs me as a Forward reporter. The moment the service ends, several excited Ashkenazi seniors approach me; clearly, the name of this news outlet carries much more clout here than in my typical Great Neck circles.
Stoller holds an optimistic vision of Temple Beth-El’s future that emphasizes adult education and cultural arts above physical space. In other words, “we’re not here to be landlords,” says Jennifer Still-Schiff, a co-president of the synagogue sisterhood. Still, losing ownership and part of their space must be somewhat traumatic. Once the service ends, Howard Herman, an honorary vice president of the board who’s been a member since the 1980s, gives me a tour and shows me all of the things the synagogue will need to sell.
“We have this beautiful Judaica museum, and we’re going to be selling it or giving a lot of it away,” he says. Then he shows me the large sanctuary. We can’t find the light switch, so we turn on our cell phone flashlights to inspect a 55-foot-long sculpture behind the bimah: “The White Flame of the Six Million” by Louise Nevelson. In the sculpture, which integrates the Torah ark, shapes carved out from white wood represent the uniqueness of every life lost in the genocide. “We’re going to have to sell this,” Herman says. “Who can buy this?”
That sanctuary, where Temple Beth-El used to hold regular Shabbat services and now only holds High Holy Day services, seats almost 900 people. It will become part of the yeshiva’s space. Sisterhood co-president Rochelle Rosenbloom says the chapel, which seats about 250, will be enough to seat worshipers even on the High Holy Days. If it isn’t, she and Still-Shiff said, they can stagger two sets of services or have people watch the services on a TV in the lobby.
At a time when Great Neck was still mostly Christian, the existence of Temple Beth-El “was an essential sign that Jews could live in Great Neck and that there were enough of them, committed to religious participation through the Reform movement, to make it safe and desirable for others to try it out,” historian Judith Goldstein wrote in her book Inventing Great Neck. It was the peninsula’s only synagogue until 1941, when Temple Israel of Great Neck formed, said Brad Kolodny, an amateur historian of Long Island Jewish history. In the 1960s, Jews — particularly liberal, Reform Jews — began to outnumber Christians in Great Neck. Temple Beth-El had to build a bigger sanctuary. At times, even that sanctuary — the one with the Holocaust memorial sculpture — filled up, and administration had to set up overflow seating in other rooms.
Persian synagogues started cropping up in Great Neck after the Islamic Revolution in 1979. Great Neck has Iraqi and Syrian synagogues, too, plus several synagogues that are not officially Mizrahi but have Mizrahi congregants. Now, any car trying to drive on, say, Steamboat Road on a Saturday morning must use caution, as the sidewalks aren’t wide enough for the large groups of skipping children, bike-riding kippah-clad young men, and moms pushing double strollers in their Shabbat finest.
People in the Jewish world can get accused of being “Ashkenormative,” but since 1979, Great Neck has become Mizrahi-normative. When I was a child, a last name like “Weiss” or “Katz” connoted nothing to me, and for the longest time I assumed that my classmates whose hair was lighter than mine couldn’t possibly be Jewish. I used to watch The Nanny with my mom; one night, as Fran and Sylvia Fine peppered their speech with schleps, schvitzes, and other Yiddishisms, I asked my mom what language the characters were speaking. “I don’t know,” she said.
Fran was a prime example of what I eventually came to understand as the stereotype of the liberal American Jew, a character so familiar to American audiences that she could speak Yiddish and expect to be understood. But as the growth of the Orthodox community outpaces that of other denominations, I realize that stereotype is becoming less and less accurate. Forty-four percent of Jews ages 65 or older identify as Reform, but only 29% of Jews who are 18 to 30. And more concerningly: among people raised Reform, 12% of them are “no longer Jewish,” according to a 2020 Pew research study. When, in 1994, Fran Fine wished for “a husband and a house in Great Neck,” she was talking about a place already in flux, a place where a legacy of civil rights activism would soon give way to people who voted heavily for Donald Trump and helped elect George Santos.
When I told my mom I was writing about Temple Beth-El, she told me in an approving tone of voice that they lend out wheelchairs and other medical equipment for free, and collect donations from families of people who’ve died and no longer need theirs. Indeed, “social action” is an important value here: The synagogue also sends volunteers to an interfaith food pantry based at a local church, and some congregants volunteer to support undocumented immigrants, said Botwinick.
That willingness to look outward distinguishes Temple Beth-El from, say, my synagogue, and Botwinick argues many Iranian Jews benefit from it. “We believe that the Jewish community and the greater community actually falls in line with a lot of what we do and what we believe,” but doesn’t say so “because of cultural pressures,” Botwinick said. “Equal rights is important, health is important, caring for the immigrant community matters. It takes a strong voice — Temple Beth-El is that strong voice — to say these things matter.”
This is the most compelling thing anyone has told me for this story: that even Orthodox Jews benefit from having a Reform synagogue for a neighbor. If, for example, Temple Beth-El hadn’t opened as a vaccine hub, I struggle to see my synagogue, where many congregants are vaccine-skeptical, filling that gap.
Dr. Gary Zola, Temple Beth-El’s historian in residence, addressed the threats of decline facing Reform Judaism in a March 13 sermon, and said the synagogue’s long history should serve as a source of hope. “Let’s not forget that 98 years ago, a handful of Jewish scholars decided to create a Jewish community out of nothingness.”
“It is clear that the enervation of liberal Jewish life is a challenge,” he said, “but it’s a challenge that awaits our response.”
The post A pioneering Reform synagogue makes way for a booming Iranian Jewish community appeared first on The Forward.
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Top British private Jewish school closing amid funding challenges
(JTA) — Immanuel College, a top-ranked Jewish private day school in the outskirts of London, announced on Tuesday that it will close its doors at the end of this year amid financial pressures and declining enrollment.
“This is an incredibly difficult and painful moment,” Daniel Levy, the chair of governors for the school, said in a statement. “Immanuel College has been a cornerstone of education and community life for more than 35 years, and we know how deeply this news will be felt by all those connected to it.”
The Modern Orthodox Jewish day school, which was ranked the U.K.’s top-performing Jewish school in The Sunday Times Parent Power Guide in 2025, is one of a small number of independent Jewish schools in the London area.
Founded in 1990 by Lord Immanuel Jakobovits, the former Chief Rabbi of the British Commonwealth, the school serves roughly 360 pupils ages 10-18. Last year, Immanuel College’s prep school also shut down due to “unprecedented financial pressures.”
The school sits alongside a much larger network of state-funded Jewish schools, including the prestigious JFS (formerly Jews’ Free School) and the Jewish Community Secondary School.
Levy said that the school was “committed to ensuring that every pupil is guided to the right next step,” and was working with schools across the Jewish and independent school landscape to find placements for its students. (Independent schools in the U.K. are fee-paying private schools, while state schools are government-funded and free to attend.)
A press release pinned the closure on a litany of factors, including “the introduction of VAT on independent school fees, rising operational costs driven by inflation and increased National Insurance contributions, and a decline in pupil numbers.”
VAT, or the U.K.’s value added tax, was applied to private schools in the country last year after they were previously exempted from it.
In the release, the school also said the decline in enrollment “reflects a broader trend across the sector, with a growing number of independent schools closing in recent years.”
“Additionally, changing dynamics within the Jewish education landscape, including the increased popularity of Jewish state schools, have contributed to reduced enrolment,” the release continued, adding that Immanuel faced ongoing annual losses exceeding £2 million, or $2.3 million.
Oliver Dowden, a British lawmaker and member of the Conservative Party, lamented the closure in a post on X, writing that it was “yet another victim of Labour’s VAT raid on private schools.”
“Very sad to learn of closure of the brilliant Immanuel College at the end of the current academic year. A real blow to Bushey and the Jewish community,” Dowden wrote, referring to the Hertfordshire village where Immanuel is located.
Writer and political analyst Arieh Kovler described the school as an “oddity” in the British Jewish educational landscape, writing in a post on X that it was “not religious enough for ‘black hat’ type modern Orthodox, not prestigious enough for parents who want excellent private schools, and parents who just want a Jewish school for their kids have many free state options now.”
According to Britain’s Institute for Jewish Policy Research, of the Jewish children enrolled in Jewish schools, 60 percent attend haredi (or “strictly”) Orthodox schools, a figure that does not include haredi Orthodox teenagers studying in yeshivot and seminaries not included in government data. In the 1990s, only 46 percent of Jewish students attended haredi schools.
For many parents and members of the British Jewish community, the loss of the school cut deep.
“At a time when our children’s strength in their own identity is so essential, it feels doubly tragic for a school that instills that Jewish pride to close,” Naomi Greenaway, an Immanuel College parent and journalist, wrote in an op-ed in The Jewish Chronicle. “But this tragedy is one that the Immanuel College community of parents, pupils, teachers, trustees, governors and alumni will have to mourn together.”
Rabbi Alex Chapper, the leader of the Borehamwood & Elstree United Synagogue in England, wrote in a post on Facebook that the closure served as a reminder of “just how important Jewish education is for our community.”
“It must never be taken for granted, outsourced, or undervalued,” Chapper wrote. “Instead, we should redouble our commitment to supporting the education of the next generation, so they can build a proud, knowledgeable, and confident Jewish future.”
The Hertfordshire Friends of Israel also mourned the closure in a post on Facebook, writing, “This is more than just a school closure story, it’s about a community, a legacy and the growing pressures on Jewish education across the UK.”
This article originally appeared on JTA.org.
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Hochul pushes 25-foot buffer around New York houses of worship as Mamdani wavers on local bills
New York Gov. Kathy Hochul on Tuesday doubled down on her support for proposed legislation that would create a 25-foot buffer zone around houses of worship statewide, stepping into a growing debate over public safety and free speech in a move that puts her at odds with New York City Mayor Zohran Mamdani.
Hochul, who is running for reelection this year, pushed the plan ahead of a final budget agreement with the state Legislature, now more than two weeks past its April 1 deadline. It comes as Mamdani has declined to say whether he will sign a more limited measure passed by the City Council aimed at curbing disruptive demonstrations outside synagogues and schools.
“I want to get that done,” Hochul, speaking alongside Jewish leaders and law enforcement officials, said about her proposed 25-foot buffer, which would be upheld by police around places of worship. “That is common sense. It’s a statement when people leave their homes, that they will feel safe from harassment.” She added that the fear of Jews facing antisemitic attacks and harassment “is not a hypothetical. It is happening. It has happened, and the effects are lingering.”
The governor’s proposal marks a more aggressive statewide approach than the one recently passed by the New York City Council, led by Speaker Julie Menin, who is Jewish, as anti-Jewish incidents continue to make up a majority of reported hate crimes in New York. The Council’s package of bills directs the NYPD to develop a plan within 45 days for managing protests near houses of worship and educational institutions. The synagogue-focused measure passed 44–5 — a veto-proof margin — while a companion bill addressing protests near schools cleared the chamber with a narrower majority.
Mamdani, a strident critic of Israel who rose to power aligned with pro-Palestinian activism, has not committed to signing or vetoing the legislation, citing “serious concerns” raised by free speech advocates and pro-Palestinian supporters about limiting New Yorkers’ constitutional rights. Under city law, the bills could also become law automatically if he takes no action within 30 days.
The mayor, however, did publicly express objections to the Council’s initial proposal to establish buffer zones of up to 100 feet outside synagogues. “I wouldn’t sign any legislation that we find to be outside of the bounds of the law,” he said. The perimeter proposal was omitted in the final version of the bill following reservations expressed by Police Commissioner Jessica Tisch, who cautioned that a one-size-fits-all rule might not withstand legal challenge and could prove unworkable across neighborhoods with vastly different street layouts.
A City Hall spokesperson referred to Mamdani’s previous statements when asked for comment on the Hochul proposal. The state measure could supersede any action he takes.
The proposals emerged following disruptive protests outside houses of worship in recent months centered on events promoting immigration to and real estate in Israel, at Park Avenue Synagogue in Manhattan and Young Israel of Kew Gardens Hills in Queens.
Hochul was uncompromising about her approach. “I believe I have the right to protect people’s constitutional right to free exercise of religion,” she told reporters. “And so if that needs to be tested in court, bring it on.”
Hochul, who endorsed Mamdani in the mayoral election last year, has maintained a warm relationship with Jewish leaders since becoming governor. If passed, the buffer zone bill could bolster her chances among the state’s more than one million Jewish voters against Bruce Blakeman, the Republican candidate and the first Jewish executive of Nassau County on Long Island. In 2022, former Rep. Lee Zeldin came within five percentage points of winning the governor’s race, powered by strong Jewish support.
Hochul made the announcement to call for an additional $70 million in funding for the state’s Securing Communities Against Hate Crimes program, which provides grants to protect vulnerable institutions, as well as a new online system for reporting bias incidents. Hochul has already allocated $131 million in grants for a total of 1,745 security projects since taking office in 2021.
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