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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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Israel Competes in World Cheerleading Championships for First Time Ever
Israeli national flags flutter near office towers at a business park also housing high tech companies, at Ofer Park in Petah Tikva, Israel, Aug. 27, 2020. Photo: REUTERS/Ronen Zvulun
Israel is competing for the first time ever in the 2026 ICU World Cheerleading Championships.
The competition begins on Wednesday, which is also Israel’s Independence Day.
The ISCU, the official cheerleading organization in Israel that is supported by EL AL Airlines, made the announcement and posted footage on Instagram of the athletes and their final rehearsal before flying to the US for the competition, which will take place until Friday in Orlando, Florida. Ludmila Yasinskaya-Demari is the president of the Israel Cheer Union.
“Today, on Israel’s Independence Day, the Israeli cheerleading team has the honor of competing on the world stage,” the ISCU wrote in an Instagram post. “It’s a very moving and meaningful moment for us to represent Israel on such an important day — with pride, strength, and love for our country. Thank you to EL AL for supporting us in this way. There’s something symbolic and special about flying and competing with Israel’s national airline. From Israel to the world — the Israeli team is ready.”
The championship is being held at the ESPN Wide World of Sports complex at Disney World, and is organized by the International Cheer Union, the official world governing body for cheerleading. Israel is a member of the European Cheer Union and the International Cheer Union. It will compete in the POM category and in two doubles pairs competitions.
Team USA is after its ninth, consecutive co-ed premier world title at the World Cheerleading Championships. The US has won gold since 2021 and also won the competition from 2016 through 2019. The competition was not held in 2020 due to the COVID-19 pandemic.
In 2015, the US came in second place behind Team Chinese Taipei. The US is also the defending champion in the All Girl Premier category.
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Rachel Goldberg-Polin Talks in ’60 Minutes’ Interview, New Memoir About Grief After Son Murdered by Hamas
Rachel Goldberg, mother of killed US-Israeli hostage Hersh Goldberg-Polin whose body was recovered with five other hostages in Gaza, speaks during his funeral in Jerusalem on September 2, 2024. Photo: GIL COHEN-MAGEN/Pool via REUTERS
In a new memoir and “60 Minutes” interview this week, American-Israeli Rachel Goldberg-Polin, a mother of three, opened up about grief and the process of moving forward in life after her only son, Hersh, was murdered while in Hamas captivity in the Gaza Strip.
“To know that your child is being tortured, tormented, starved, abused. He’s maimed. And that’s an excruciating form of suffering,” she told “60 Minutes” correspondent Anderson Cooper in a segment that aired on Monday, which was also Israel’s Memorial Day (Yom HaZikaron). “And then what’s so fascinating to me is that when they came to tell us that Hersh had been executed, then I realized that those 330 days had been the good part, because he was alive. And now I’m in this place and this is the rest of my life. How do I walk through this place without a piece of me here?”
“I’m trying to re-understand what it means to be in this world,” she added. “There are millions of us right now who have buried children. There’s nothing unique about me. But it creates light for me to try to give words to the pain.”
Hersh was one of 251 people kidnapped by Hamas-led terrorists on Oct. 7, 2023. The 23-year-old was attending the Nova music festival in southern Israel, near the Gaza border, with a friend when he was abducted. Terrorists murdered 1,200 people during the onslaught, including 378 festivalgoers, and wounded thousands more. Hersh hid inside a bomb shelter with others and had his left arm blown off by a grenade before he was taken hostage.
Goldberg-Polin and her husband campaigned tirelessly and met with world leaders around the globe to try to secure the release of the hostages, but on the 328th day of his captivity, Hersh was executed by Hamas terrorists. Israeli soldiers found his body in a tunnel in Rafah on Aug. 31, 2024. Hersh, who was shot six times at close range, and five other hostages had been executed.
Goldberg-Polin further details her grief and talks about the kind of person Hersh was, even as a child, in her memoir “When We See You Again,” released on Tuesday. The book is a “searing portrait of a mother’s grief and strength in the wake of unthinkable tragedy,” according to a description of the memoir published by Penguin Random House.
“There are days when I break completely,” Goldberg-Polin writes in her book. “I have cried for an entire day straight. I didn’t think it was physically possible, but the weeping never let up. That is a very long time to cry. I kept hoping I would run out of tears. And then there are days when there is a whisper of sun. Not out there in the sky. In me. In us.”
She also describes grief, saying: “People want hope, resilience, recovery, strength, survival, healing. They want thriving and rising from the ashes, like the phoenix from the days of yore. But the pain is chronic, ever present, constant, gnawing, circular, not linear.”
Goldberg-Polin told Cooper on “60 Minutes” that she now thinks “grief is actually just this precious badge of love that you wear because someone has died and your love is continuing to grow.”
Former Hamas hostage Or Levy was released in February 2025 along with two others and talked to “60 Minutes” about spending three days with Hersh in a tunnel. He told Cooper that during their time together, Hersh kept repeating the mantra, “He who has a why can bear any how.” The line is from “Man’s Search for Meaning,” a 1946 concentration camp memoir by Holocaust survivor Viktor Frankl, who adapted a similar saying by Fredrich Nietzsche.
“It became our mantra … The only reason why I survived was him,” Levy told Cooper on “60 Minutes.” Soon after his release, Levy got the mantra tattooed on his arm.
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Iran Seizes Ships in Strait of Hormuz After Trump Extends Ceasefire
Ships and boats in the Strait of Hormuz, Musandam, Oman, April 22, 2026. Photo: REUTERS/Stringer
Iran seized two ships in the Strait of Hormuz on Wednesday, tightening its grip on the strategic waterway after US President Donald Trump called off attacks with no sign of peace talks restarting.
Trump maintained the US Navy blockade of Iran‘s trade by sea, and Iran‘s parliament speaker and top negotiator Mohammad Baqer Qalibaf said a full ceasefire only made sense if it was lifted. Reopening the strait was impossible with such a “flagrant breach of the ceasefire,” Qalibaf said in a post on X.
“You did not achieve your goals through military aggression, and you will not achieve them by bullying either. The only way is recognizing the Iranian people’s rights,” he said in his first response to Trump’s ceasefire extension.
Iran‘s semi-official Tasnim news agency earlier said the Revolutionary Guards had seized two vessels for maritime violations and escorted them to Iranian shores. It was the first time Iran has seized ships since the war began at the end of February.
The Revolutionary Guards also warned that any disruption to order and safety in the strait would be considered a “red line,” Tasnim said.
NO NEW DEADLINE FOR CEASEFIRE
Trump said on social media late on Tuesday that the US had agreed to a request by Pakistani mediators “to hold our Attack on the Country of Iran until such time as their leaders and representatives can come up with a unified proposal … and discussions are concluded, one way or the other.”
A source briefed on the matter confirmed on Wednesday that Trump had not set a timeline for the extension of the ceasefire.
In a show of defiance, Iran showcased some of its ballistic weapons at a parade in Tehran on Tuesday evening, with images on state TV showing large crowds waving Iranian flags and a banner in the background with a fist choking off the strait.
Captions read: “Indefinitely under Iran‘s Control” and “Trump could not do a damn thing,” referring to the waterway, the closure of which has caused a global energy crisis.
PAKISTAN STILL WORKING TO FOSTER TALKS DESPITE ‘SETBACK’
Pakistan, which has acted as a mediator, was still trying to bring the sides together for negotiations after both failed to show up for talks on Tuesday before the two-week-old ceasefire had been due to expire.
“We were all prepared for the talks, the stage was set,” a Pakistani official briefed on the preparations told Reuters. “If you ask me honestly, it was a setback we were not expecting, because the Iranians never refused, they were up to come and join, and they still are.”
Throughout the war, Iran has effectively shut the strait to ships other than its own by attacking vessels that attempt to transit without its permission. Around a fifth of global oil and liquefied natural gas normally passes through the waterway.
The Revolutionary Guards accused the seized ships, the Panama-flagged MSC Francesca and Liberia-flagged Epaminondas, of operating without required permits and tampering with their navigation systems.
The Greek-operated Epaminondas reported being fired upon about 20 nautical miles northwest of Oman. It said it had sustained damage to its bridge after being hit by gunfire and that no one was hurt in the incident.
Greece and the company have not confirmed the seizure of the vessel. MSC, the world’s biggest container shipping group, did not respond to a Reuters request for immediate comment.
A third, Liberia-flagged container ship was fired upon in the same area but was not damaged and had resumed sailing, according to maritime security sources.
DIFFERENCES REMAIN ON KEY ISSUES
With his announcement on Tuesday, Trump again pulled back at the last moment from warnings to bomb Iran‘s power plants and bridges, a threat condemned by the United Nations and others as potentially constituting war crimes. Iran had said it would strike its Arab neighbors if its civilian infrastructure was hit.
Oil prices reversed course to head higher after the shipping incidents on Wednesday, with Brent crude futures up almost 4% at $102.2 a barrel.
A first session of peace talks 11 days ago produced no agreement.
Washington wants Iran to give up highly enriched uranium and forgo further enrichment to prevent it getting a weapon. Iran, which says its nuclear program is peaceful, wants an end to the war, the lifting of sanctions, reparations for damage and recognition of its control over the strait.
An Israeli strike killed two people in southern Lebanon on Wednesday, Lebanon’s state news agency reported, and Hezbollah said it launched an attack drone at Israeli forces in the south, further straining a ceasefire between the Iran-backed terrorist group and Israel.
The Lebanon ceasefire had been a precondition for Iran agreeing to talks.