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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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Germany’s Merz Heads to Saudi, Gulf in Quest for New Partners
German Chancellor Friedrich Merz speaks during a cabinet meeting at the Chancellery in Berlin, Germany, Feb. 4, 2026. Photo: REUTERS/Liesa Johannssen
German Chancellor Friedrich Merz began a tour of Saudi Arabia, Qatar, and the United Arab Emirates on Wednesday aiming to forge energy and arms partnerships as Europe’s biggest and richest economy sought to reduce dependence on the US and China.
“We need such partnerships more than ever at a time when politics is increasingly being determined by major powers,” Merz said at the start of his three-day trip, adding the aim of such alliances was to preserve freedom, security, and prosperity.
“Our partners may not all share the same values and interests, but they share the view that we need a world order in which we trust agreements and treat each other with respect,” he added.
The tour, which follows visits to Brazil and South Africa last year and India last month, is part of a broader German initiative to diversify global alliances.
“In such a network of partnerships, we reduce unilateral dependencies, mitigate risks and create new opportunities together for our mutual benefit,” said Merz.
In the Gulf, Merz said he wanted deeper cooperation in the energy and armaments sectors, adding Berlin was adopting a less restrictive approach on arms exports. Germany’s economy minister prepared the ground last week.
QATAR ALREADY ONE OF GERMANY’S BIGGEST FOREIGN INVESTORS
Relations with Saudi Arabia deteriorated after the killing of Saudi Arabian journalist Jamal Khashoggi in 2018. Merz said while some improvements in human rights had taken place, there was more to be done and he would discuss this.
The Gulf states, with large sovereign wealth funds, already play a role in Germany’s economy. Qatar is one of the largest foreign investors in Germany, holding stakes in companies such as Volkswagen, utility RWE and shipping group Hapag-Lloyd.
Merz said he would address broader regional issues, calling for greater peace, stability, and cooperation, including normalization with Israel.
“One day, Israel should also be a welcome part of this order, not a rejected foreign body,” said Merz, addressing the balance Gulf states maintain on Israel and Palestinians.
On Iran, Merz said he had three demands: that Tehran stops violence against its own people, halts its military nuclear program, and ends destabilizing activities in the region.
Germany remains one of Israel’s closest allies in Europe, while Gulf states have navigated differing approaches to Iran, particularly since the Gaza war.
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The US and Europe Are Funding a Palestinian Authority Army in Gaza — That Doesn’t Exist
People attend the funeral of Palestinian critic Nizar Banat, who died after being arrested by Palestinians Authority’s security forces, in Hebron in the Israeli-occupied West Bank, June 25, 2021. REUTERS/Mussa Qawasma
While donor countries continue sending hundreds of millions in aid for Palestinian Authority (PA) salaries, they might want to ask a simple question: What are we paying for?
In a staggering admission on official PA TV, a Palestinian economic expert revealed the existence of an entirely useless financial sinkhole:
Economic expert Muayyad Afaneh: “We have about 17,000 [PA] Security [Forces] employees in the Gaza Strip, and 20,000 civil employees. They are still receiving salaries from the PA, and there are many services in the Gaza Strip that the PA is spending money on.”
[Official PA TV, The Economic Discourse, Jan. 3, 2026]
Could you imagine that there are 17,000 PA Security Forces members in Gaza, where Hamas — not the PA — has ruled with an iron fist since 2007?
To be clear, these PA Security Forces have no authority and no involvement in Gazan policing. Hamas does not allow them to operate. They are a ghost payroll. Yet month after month, the PA sends them salaries funded by international aid.
This financial farce is made worse by the fact that Israel has already made it clear that these forces must not have any post-war role in Gaza. So, what exactly is the PA paying for?
Worse still, the economic expert on PA TV explained that PA employees in Gaza receive salaries equal to their counterparts in actual PA-controlled areas, despite doing nothing.
Currently the PA is paying twice to the Gaza Strip. The first time is the money being held [by Israel], and the second time, it is still obligated to pay the allocations to the Gaza Strip [it does] to the West Bank, meaning the same salary rate a [PA] employee in the West Bank receives, an employee in the Gaza Strip receives.
[Official PA TV, The Economic Discourse, Jan. 3, 2026]
This is a slap in the face to American and European taxpayers who genuinely believe they are contributing to peace, governance, and development.
The Palestinian Authority’s lack of respect for donor money is systemic. From glorifying terrorists with salaries and promotions to financing people not to work, the PA treats foreign aid like a bottomless ATM with no accountability.
It’s time donors ask: Why are you paying salaries to people who protect nothing and serve no one?
The author is a contributor to Palestinian Media Watch, where a version of this article first appeared.
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How October 7 Changed Jewish Identity Across the World
The personal belongings of festival-goers are seen at the site of an attack on the Nova Festival by Hamas terrorists from Gaza, near Israel’s border with the Gaza Strip, in southern Israel, Oct. 12, 2023. Photo: REUTERS/Ronen Zvulun
The impact of October 7 and its aftermath on Jews around the world will be felt for at least a generation to come.
There is a concern that since the hostages have been returned, and the war in Gaza is over, that the energy and commitment on the part of Jewish people will subside. This is not the case. People have been recalibrated in ways that have not yet been fully understood, and those changes apply to Jewish people from all different walks of life.
Long after the headlines fade and the news cycle moves on, the psychological, emotional, and communal reverberations will continue to shape how Jewish people understand themselves and one another.
The questions about how to maintain “Jewish peoplehood,” have also largely been answered. For decades, Jewish leaders and thinkers have pondered how to maintain a shared sense of peoplehood — especially in open societies where assimilation and secularism were not only possible but often encouraged. Many Jews, particularly outside of Orthodox communities, experienced Jewishness as cultural, incidental, or even optional. The events surrounding October 7, 2023, shattered that assumption. What has become clear is that Jewish identity, whether embraced or ignored, is not something that can simply be set aside.
While Orthodox Jews may have always felt a strong and explicit sense of belonging to the Jewish people, the shift among secular and loosely affiliated Jews has been particularly striking. Individuals who once felt no sense of “otherness” have been forced to confront the reality that others see them as such.
A brief anecdote illustrates this shift. Recently, a customer of mine, who is otherwise completely secular, remarked to me during a routine conversation, “You know, Dan, I really didn’t realize how much people hate Jews. I’m honestly shocked by it.”
What had changed was not his theology or observance, but his awareness. He had come to recognize that his identity connected him to a broader people — and that this connection carried meaning, consequences, and responsibility. He indicated that while in the past he felt no particular affiliation, he now understood himself as part of something larger. The feeling of this man is not an isolated feeling; it is one that is shared by countless people. Out of his pain a reawakening occurred that will ultimately serve to preserve his Jewish identity.
When looking at the glass half full, one can take comfort from the phrase “what doesn’t kill you makes you stronger.” Jewish people have been quite literally forced to reinforce their connections and identification with their Jewishness. This has made the Jewish people stronger. It may be hard to see since people are still in the midst of it, but from 10,000 feet away and over the arc of time, this will become clear.
This observation does not, in any way, minimize the profound pain, grief, and suffering endured by victims, families, and communities. None of that is diminished here. But alongside the trauma exists another truth: a reawakened sense of peoplehood is real. This, too, is part of the Jewish story in this moment — and it deserves to be told.
Daniel Rosen is the co-founder of a non-profit technology company called Emissary4all, which is an app to organize people to move the needle on social media and beyond. He is the co-host of the podcast “Recalibration.” You can reach him at dmr224@yahoo.com