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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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More US Jews feel ‘politically homeless’ than ever. What are we to do?
The news that most Jewish adults don’t feel comfortable in either major political party is not a death knell for American Jewish political participation. It’s a rallying cry.
Most American Jews feel politically unrepresented by both parties, an Associated Press-NORC Center for Public Research poll released this week found. That survey only confirms what every conversation I’ve had with Jewish friends lately gets around to: a new sense of political homelessness, combined with fears of increasing antisemitism.
Only 15% of respondents say the Democratic Party supports Jewish people in the United States “extremely” or “very” well, and 41% say it supports them “not very well” or “not at all.” Views of the Republicans are slightly worse — about half say the party doesn’t really support Jews.
What the poll shows is an undeniable slide in both parties on an issue many Jews still care deeply about, Israel, as well as the feeling that too much anti-Israel sentiment bleeds into antisemitism.
The poll found 63% of Jewish adults consider antisemitism an extremely or very serious problem, and 77% say prejudice has increased since the Hamas attack of Oct. 7, 2023. Only 38% of Americans overall share that level of concern. The gap between how seriously Jews perceive the threat and how seriously the broader public does only compounds our sense that we’ve been abandoned by civic institutions, and no longer fit neatly within the party system.
At first glance, the fact that American Jews feel less attached to either political party isn’t unusual. A growing number of all Americans are turned off by the two major parties, according to a May New York Times poll, which found that 43% of voters were dissatisfied with both parties.
But a major source of party dissatisfaction, the Times poll found, was, yep, America’s relationship with Israel. Among dissatisfied voters, 80% opposed economic and military aid to Israel. That includes 38% of Republicans and Republican-leaning independents who said they wanted the party to distance itself from Israel. That’s what Vice President JD Vance meant when he recently said — warned? — that, “Israel’s opinions matter, but fundamentally they are separate.”
So a shrinking share of Americans in both parties supports Israel — while roughly six in 10 American Jews say Israel is central to who they are. That’s the squeeze. No wonder we feel unsupported.
It’s tempting to litigate why this gap exists. You could argue that it’s not fair. You could argue a dozen other countries behave worse than Israel, or that Qatari and Chinese money have poisoned American minds and infected the algorithms, or that the antipathy toward Israel and Zionism has always been and will always be about Jew-hatred.
Still: this is where we are in 2026, and we can’t will the facts away. So where, politically, do Jews turn? How do we pick a lane when they all seem to lead to dead ends?
One option is to leave. In the past, the somewhat glib answer to “where should we go?” if Jews wanted to run away — or were kicked out — was, of course, Israel. American Jews who kept one bag packed by the door — even if figuratively — saw the Jewish state as a refuge.
But our relationship with Israel as it is now is complicated. Putting aside the fact that a country that has weathered years of war and terror is hardly a refuge, American Jews are deeply unhappy with the current Israeli government. The AP poll found that 4 in 10 Jewish adults think the U.S. is too supportive of Israel, and that among American Jews, New York City Mayor Zohran Mamdani is more popular than Israeli Prime Minister Benjamin Netanyahu.
If there is no flight, there is only fight.
That’s what former Chicago Mayor Rahm Emanuel was doing in Tel Aviv this week with a speech in which he called for a “fundamentally new and different approach” to U.S.-Israel relations. He was not fighting against Israel, but fighting for his party — the Democrats — to demand more of it. He talked about his emotional ties to Israel — something the majority of American Jews share — as well as his critiques.
And it’s why sharp criticism of his speech came from both sides of the aisle. On the right, Jonathan Tobin at JNS called the speech a recycling of “the persistent delusion of failed policies,” and Peter Savodnik at The Free Press wrote that Emanuel “bows to the left.” Meanwhile, the left accused Emanuel of placing too much blame on the Palestinians for corruption and intransigence, and for trying to stake out a pro-Israel position within the Democratic Party.
Emanuel didn’t pick a lane, which is why people who hold such disparate ideologies are all upset with him. Instead, he carved a new one. He embraced a politics so critical of Israel that it would have been anathema in mainstream Democratic circles until very recently. That’s not a bad thing. His idea — which is really an idea promoted by the progressive pro-Israel lobbying group J Street — is that the U.S. should push Israel, the Palestinians and the Arab nations toward a “23 state solution” that recognizes Palestinian rights and integrates Israel fully into the Middle East. As far-fetched as it seems now, it is also more pragmatic and optimistic than anything the far left or right have to offer.
Emanuel showed one option for how to decouple support for a strong, secure Israel from support for the disastrous direction in which the country’s leaders are taking it. He showed how to love Israel as an American Jew, warts and all. His position is highly critical of the country’s current leadership and direction — as are the majority of Israelis, by the way — but out of concern for its security and democracy, not out of objection to its existence. It’s a position that recognizes the rights of all peoples between the river and the sea to security and self-determination. It moves beyond blame to solutions.
The right response to American Jews’ sense of political abandonment is for candidates who care about our community — and despite our dismay, there are many — to pivot, like Emanuel, to making creative cases for the future. Come with a vision, come with a plan, come with a path that offers the chance of a better life for the millions of Jews and Arabs who live there and aren’t going anywhere. Come with a pitch that shows American Jews that the full complexity of our concerns matters, and that your parties are capable of adapting to meet this moment.
That’s the fight that has to happen. Don’t wait for a lane to open. Pick a party, and start opening one.
The post More US Jews feel ‘politically homeless’ than ever. What are we to do? appeared first on The Forward.
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UK Jewish groups express concern as the likely next PM criticizes Israel over Gaza
(JTA) — Andy Burnham, who is on track to become Britain’s next prime minister following Keir Starmer’s resignation last month, apologized for his party’s handling of the aftermath of the Oct. 7, 2023, Hamas mass killings in Israel, saying that it should have done more to push for a ceasefire and called for exerting greater pressure on the Jewish state today.
His comments prompted a joint response from the Board of Deputies of British Jews and the Jewish Leadership Council, which said they had contacted his team to express “significant concerns” about his remarks.
Burnham made his comments in a video statement on Thursday in response to questions from the public. Burnham is likely to become the next prime minister after gaining the overwhelming support of sitting Labour members of Parliament. To date no one has challenged him for the party’s leadership ahead of a July 17 deadline.
“I know many people feel that at the start of Israel’s military action in Gaza, my party didn’t get it right, and I am sorry about that,” he said. He added that he supported further sanctions on Israelis involved in the violence in Gaza, measures to ban trade with Israeli settlements and restrictions on arms licenses to Israel, saying there was “increasing evidence that war crimes appear to have been committed.”
He also condemned increased antisemitism in Britain, and said that tackling antisemitism did not contradict holding Israeli Prime Minister Benjamin Netanyahu’s government to account.
His comments came as lawmakers across the political spectrum have pushed for increased condemnation of Israel and sanctions on the country.
“The unbearable suffering in Gaza is a scar on our collective conscience,” Burnham said. “The killing of innocent Palestinians, including children,” was “completely unacceptable,” he added, declaring that Britain had to do more to “put pressure on the Israeli government.”
He described the country as “too slow to call for a ceasefire” and that “we must now do more to strengthen our approach” as “Israel continues to violate the ceasefire agreement killing innocent Palestinians.”
In their response, the Board and JLC said they shared “concern for the humanitarian situation in the Gaza Strip” but stated that the conflict “cannot be understood without reference to the role of Hamas not only in launching the conflict but in perpetuating the war through the holding of hostages, war-fighting entirely from within the civilian population, and [their] ongoing refusal to cede power and disarm, in line with the 20 point peace plan.”
They added that the conflict also could not be understood without reference to Hamas’ regional backers and allies, including Iran and Hezbollah. Burnham addressed none of this in his comments.
Burnham did, however, reiterate his condemnation of Hamas, describing the Oct. 7 attacks as “monstrous,” stressing that he denounced them “as strongly today as I did in the immediate aftermath.”
He said that he also condemned “the increase in appalling antisemitic attacks here in the U.K. and those who seek to divide our communities by targeting Jewish people.”
“I felt first-hand the anxiety in our Jewish community and the very real threat they face,” the former mayor of Greater Manchester said, referring to the Yom Kippur 2025 attack on the city’s Heaton Park synagogue in which two people were killed.
The Board and JLC welcomed Burnham’s “zero tolerance approach to antisemitism” and affirmed his assertion that “there is no contradiction between fighting antisemitism and disagreeing with actions of the Israeli government.”
However, they said, “Antisemitism cannot be confronted without addressing all its drivers,” arguing that in Britain that includes “Islamist, far left and far right extremists who go beyond criticism of the Israeli government to a place of hatred directed at Jews and Israelis.”
Their joint statement pointed out that Burnham knew “first hand the links between hatred of Israel, antisemitic extremism and deadly violence against British Jews,” adding that, “in a country in which antisemitism has become more normalized, more extreme and more violent, we call on our leaders to show the utmost care in their rhetoric in relation to the conflict.”
This article originally appeared on JTA.org.
The post UK Jewish groups express concern as the likely next PM criticizes Israel over Gaza appeared first on The Forward.
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NY congressional candidate Darializa Avila Chevalier doubles down on attending Oct. 8 pro-Palestinian rally
(JTA) — Democratic congressional candidate Darializa Avila Chevalier defended her presence at a pro-Palestinian rally the day after Hamas’ Oct. 7, 2023, attacks on Israel during a wide-ranging interview Friday with progressive Jewish author Peter Beinart.
“I think the targeting of civilians is wrong in any context, including on Oct. 7,” Avila Chevalier said when asked by the editor-at-large of the leftist Jewish Currents about slogans legitimizing “resistance” that appeared at the rally. Avila Chevalier previously defended her attendance at the rally to City & State in June.
“I think what matters is international law, and what international law condemns and protects,” she said. “And it condemns the targeting of civilians, and it also protects the right to resist.”
Beinart, who is an outspoken critic of Israel and a journalism professor at the City University of New York, pushed back, saying that he “didn’t see any discussion of international law in that rally on the signs or the slogans of the kind that you are offering now … Were you uncomfortable by that?”
Avila Chevalier responded that, at any protest, there will always be “folks who are voicing opinions that you might not agree with.”
“I knew even as early as Oct. 8, right, where this cycle was headed, and I knew the things that I did have power over,” Avila Chevalier said. “The thing that we have power over is the fact that our tax dollars are going towards an apartheid state that has a pattern of engaging in this type of retribution against civilians.”
Avila Chevalier, a democratic socialist who helped organize pro-Palestinian encampments at Columbia University, ousted incumbent Rep. Adriano Espaillat last month in the Democratic primary for New York’s 13th Congressional District, which covers parts of Upper Manhattan and the Bronx.
“Today we make it clear. The politics of the past ends today,” Avila Chevalier told attendees at an election night watch party, where the crowd erupted into cheers of “Free Palestine.”
She joined two other progressive and Israel-critical candidates backed by New York City Mayor Zohran Mamdani in winning upset primary victories, cementing the anti-Israel mayor’s influence in the city’s politics and likely extending the left’s gains in Congress since the wins came in deeply Democratic districts.
Beinart’s interview offered an extensive look into the Israel-related positions that became flashpoints during Avila Chevalier’s campaign, including her attendance at the Oct. 8 rally, which was condemned at the time by Mamdani and fellow congressional candidate Brad Lander, and past criticism of former President Joe Biden’s policy toward Israel and Gaza in a since-deleted X account.
Many of the attendees on Friday’s Zoom call appeared unimpressed by the candidate’s responses.
“She is well intentioned, but also clearly is not familiar with the nature of the Israeli-Palestinian conflict,” said Hillel Schenker, a veteran American-Israeli peace activist.
Other attendees defended Avila Chevalier.
“I am surprised and disturbed by many of the comments made here that are just dismissing her comments and her approach to expressing her belief in human rights and a world without hierarchies of peoples,” wrote an attendee with the screen name Benjy Ben Baruch.
To kick off the interview, Avilia Chevalier described her internship in the West Bank as a 20-year-old Columbia University student, saying that at the time she observed “systems and how they were impacting Palestinian people and Jewish folks, and how people were being treated based off of those state structures.”
Beinart then asked Avila Chevalier why she believed Israel had become so “central for progressive politics.”
“I think there is a war machine that is insatiable,” Avila Chevalier replied. “An American war machine, the Israeli war machine, that we fund with our tax dollars as Americans, and instead what we could be funding is our communities.”
When asked by Beinart what she wanted to see as the future of the region, Avila Chevalier voiced her support for a one-state solution, which she described as “one governing body, one state that sees everyone as equal before the law, regardless of race, religion, identity, ethnicity.”
“We have seen over the course of history that attempts at two states have failed, and even so, I think in this question of like, well, do we partition to begin with, that inherently is divisive,” Avila Chevalier said.
Avila Chevalier also stopped short of saying that “Zionism is racism” when asked if she agreed with the statement by Beinart.
“Zionism is an ideology that creates this type of hierarchy that I’m talking about, and I just don’t believe that we should be striving for a world where there is a hierarchy among people,” Avila Chevalier replied.
Towards the end of the conversation, Beinart referenced scrutiny Avila Chevalier had drawn for her 2022 statements in which she condemned Dominican nationalism and said it was the reason she didn’t put the flag in her social media bio.
“What do you see as the fundamental differences between Zionism as a form of Jewish nationalism, the Dominican nationalism that you have had some concerns about, and Palestinian nationalism,” Beinart asked Avila Chevalier, whose parents are Dominican immigrants.
In response, Avila Chevalier referenced racist attacks she had endured for those comments in the lead-up to the election.
“While it’s not the majority of Dominicans, I would never say that, I think there is a faction that supports this ideology that I have just always found incredibly violent, and the type of rhetoric that I was subjected to, I think, is reflective of the very thing I was criticizing, and I see a lot of that in Zionism as well,” Avila Chevalier responded.
The candidate added that, in contrast to Zionism and Dominican nationalism, Haitian and Palestinian discussions of “liberation” were rooted in “a more universalist understanding of human rights before the law.”
“When I was there in Palestine, you know, some of the most dehumanizing language I’ve ever heard, right, was coming from Israeli soldiers towards children,” Avila Chevalier said, adding that she saw the movements “in very different lights.”
When asked whether she worried that “Hamas’s version of Palestinian nationalism may have exclusionary elements as well,” Avila Chevalier replied: “That’s why I worry about nationalism point blank.”
“Nationalism itself always gives me pause, but I think it’s important to also consider the context in which we’re talking about, like what group is engaging in this conversation, right, and the power dynamics at play there,” Avila Chevalier continued.
This article originally appeared on JTA.org.
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