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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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Iran Hands Over New Proposal for Talks With US to End War
An Iranian flag lies amidst the rubble of a building of the Sharif University of Technology, which was damaged in a strike, amid the US-Israeli conflict with Iran, in Tehran, Iran, April 7, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
Tehran has submitted its latest proposal for negotiations with the United States, Iranian state media and a Pakistani official said on Friday, a move that could break a deadlock in efforts to end the Iran war.
The official, involved in Pakistani mediation over the war, said Pakistan had received the proposal late on Thursday and had forwarded it to the US.
Neither the official nor Iranian state news agency IRNA gave details, and the White House declined to comment, while saying negotiations continued. Global oil prices, which remain well above $100 a barrel, eased following news of the proposal.
The closure of the Strait of Hormuz has caused unprecedented disruption to energy markets, choking off 20% of the world’s oil and gas supplies and causing a record rally in oil prices.
The blockade of the vital sea channel has also increased concerns that there will be an economic downturn. The US Navy is blocking exports of Iranian crude oil, and on Friday the US Treasury warned shippers that they risked sanctions if they paid tolls to Iran to pass through the strait.
A ceasefire has been in place since April 8 but reports that US President Donald Trump was to be briefed on plans for new military strikes to compel Iran to negotiate had pushed global oil prices up to a four-year high at one point on Thursday.
Iran has activated air defenses and plans a wide response if attacked, having assessed that there will be a short, intensive US strike, possibly followed by an Israeli attack, two senior Iranian sources told Reuters on condition of anonymity.
‘TREACHEROUS AGGRESSION’
Washington has not said what its next steps are. Trump said on Tuesday he was unhappy with the previous proposal from Iran, and Pakistan has not set a date for new talks on ending a war that has killed thousands, mainly in Iran and Lebanon.
After US and Israeli airstrikes on Feb. 28, Iran fired at US bases, infrastructure, and US-linked companies in Gulf states, while the Iran-backed Lebanese terrorist group Hezbollah launched missiles at Israel, which responded with strikes on Lebanon.
Underlining the concerns of the Gulf states, UAE presidential adviser Anwar Gargash said the “collective international will and provisions of international law” were the primary guarantors of freedom of navigation through the strait.
“And, of course, no unilateral Iranian arrangements can be trusted or relied upon following its treacherous aggression against all its neighbors,” Gargash wrote.
Trump faces a formal US deadline on Friday to end the war or make the case to Congress for extending it under the 1973 War Powers Resolution.
The date looks set to pass without altering the course of the conflict after a senior administration official said that, for the purposes of the resolution, hostilities had terminated due to the April ceasefire between Tehran and Washington.
Financial and energy markets remained on edge because of concerns about the impasse over negotiations and worries that there could be a prolonged closure of the Strait of Hormuz.
IRAN SAYS NOT TO EXPECT QUICK RESULTS FROM TALKS
Iranian Foreign Ministry spokesman Esmaeil Baghaei cautioned on Thursday against expecting quick results from talks.
A senior official of Iran‘s Revolutionary Guards said any new US attack on Iran, even if limited, would usher in “long and painful strikes” on US regional positions, while Aerospace Force Commander Majid Mousavi was quoted by Iranian media as saying: “We’ve seen what happened to your regional bases; we will see the same thing happen to your warships.”
Trump repeated on Thursday that Iran would not be allowed to have a nuclear weapon, and said the price of gasoline – an important concern for his Republican Party before midterm elections in November – would “drop like a rock” as soon as the war ended.
Iran says its nuclear program is solely for civilian purposes.
The conflict has aggravated Iran‘s economic plight, which could head toward total collapse. However, the regime looks able to survive a standoff for now, despite the US blockade that has curtailed its energy exports.
Axios news site reported that one plan to be shared with Trump during a briefing by top US military leaders that was scheduled for Thursday involved using ground forces to take over part of the strait to reopen it to commercial shipping. Trump is also considering extending the US blockade or declaring a unilateral victory, officials have said.
Washington did not immediately announce any details of its plans.
In a sign that the US was also envisaging a scenario where hostilities cease, a State Department cable due to be delivered orally to partner nations by May 1 invited them to join a new coalition, called the Maritime Freedom Construct, to enable ships to navigate the strait.
France, Britain, and others have held talks on contributing to such a coalition but said they would help to open the strait only when the conflict ends.
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When Jews Are Attacked, the Media Won’t Say ‘Jew’
Orthodox Jews stand by a police cordon, after a man was arrested following a stabbing incident in the Golders Green area, which is home to a large Jewish population, in London, Britain, April 29, 2026. Photo: REUTERS/Hannah McKay
As soon as the words “attack in Golders Green” were uttered, everyone in Britain — Jewish or not — understood what that likely meant: another antisemitic attack.
Golders Green is one of the most recognizably Jewish areas in the UK, with around half its population identifying as Jewish. When violence erupts there, the context is not ambiguous.
Witness accounts quickly confirmed what seemed obvious. Two visibly Jewish men, in a well-known Jewish neighborhood, were stabbed. The suspect — a 45-year-old Somali national — was arrested at the scene.
Video footage showed police tasering the attacker and using force to disarm him as he refused to drop his weapon. Yet as news of the attack spread, something else became clear: major British media outlets were struggling to name who had been targeted.
The BBC reported that “two people” had been stabbed, attributing key details to a “Jewish security group,” as though the identity of the victims was uncertain or subjective. Sky News similarly opted for “two people,” stripping the attack of its clear antisemitic context in the headline. Later, Sky went further, running a headline emphasizing the attacker’s “history of mental health issues” — a framing that deflects from the antisemitic motive. The Independent, while calling it a terror attack in its headline, still avoided explicitly stating that Jews were targeted.
You mean two Jews, @SkyNews. https://t.co/OdU8YWw7CT
— HonestReporting (@HonestReporting) April 29, 2026
This is not a minor omission. It is a pattern that repeats with disturbing consistency. When Jews are the victims, the language shifts. Attacks are softened, anonymized, universalized. Victims become “people.” Targeted violence becomes generic crime. The specificity disappears.
But antisemitism is not generic. It is not abstract. And it is not universal.
Jews are being targeted as Jews.
The data makes that impossible to ignore. According to the Community Security Trust (CST), 3,700 antisemitic incidents were recorded in the UK in 2025 – the second-highest total on record and a 4 percent increase from 2024. That followed 4,298 incidents in 2023, itself a historic peak. The trajectory is clear: antisemitic violence is escalating.
And it is visible beyond statistics. In recent weeks alone, Hatzola ambulances were firebombed, synagogues in Finchley and Kenton were targeted in arson attacks, and a building that formerly hosted a Jewish charity in Hendon was targeted. Now, Jews have been stabbed in one of Britain’s most prominent Jewish communities.
Yet even as this reality intensifies, large parts of the media still struggle — or refuse — to name it plainly.
Why?
Part of the answer lies in a broader narrative environment. For months, British audiences have been exposed to coverage that portrays the Jewish state as uniquely malevolent, often with little context or balance. Mass protests openly invoking “intifada” have been downplayed or sanitized. Extremism, when directed at Jews, has too often been reframed as legitimate grievance.
Within that climate, the reluctance to say “Jew” is not accidental. It reflects a deeper discomfort with acknowledging Jews as a distinct and targeted group.
But language matters. When the media erases victims’ identities, it erases the nature of the crime. And when the nature of the crime is blurred, so too is the urgency to confront it.
This is how normalization happens – not through a single headline, but through repetition. Through omission. Through the quiet reshaping of reality.
If the trend continues, the consequences will not remain confined to headlines. Britain’s Jewish community is already questioning its future in a country where anti-Jewish violence is rising — and where even that violence is not always named for what it is.
Two men were not simply stabbed in Golders Green. Jews were attacked for being Jews. And the media should be able to say so.
The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.
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Say ‘Palestine Was Stolen’ and Win Cash From the Palestinian Authority
Palestinian Authority President Mahmoud Abbas holds a leadership meeting in Ramallah, in the West Bank, April 23, 2025. Photo: REUTERS/Mohammed Torokman
In a separate episode of official Palestinian Authority TV’s quiz program for the Muslim fasting month of Ramadan, participants received cash prizes from PA Chairman Abbas for denying Israel’s existence. Lebanese “refugees from Palestine” were also given money for lengthier answers to questions such as “how significant is Palestine for you?” and “why do we not consider any other homeland outside of Palestine as our homeland?”
This episode and the cash rewards were also sponsored by PA Chairman Abbas, the PLO Department of Refugee Affairs, and official PA TV. The following are excerpts of the questions put to residents of the Al-Badawi and Nahr Al-Bared refugee camps in Lebanon and their answers that all presented Israel as “Palestine.” The envelopes with the cash given to the participants bore the PA’s logo:
Woman 1: “[I’m] from Al-Tira [near] Haifa, in Palestine (sic., Israel).”
Official PA TV host: “How significant is Palestine for you?”
Woman 1: “Palestine is in our hearts, and we educate our children and future generations that we have the right of return to Palestine.”
Host: “Why do our people in the diaspora keep the names of their villages and cities?
Woman 2: “We have not forgotten Palestine nor any of its regions… Allah willing we will return soon, each to his area. The right of return is legitimate…”
Host: “Why is it important that we pass on this message, the names of the cities, the names of the villages, and the story that happened in 1948… to the younger generation?” …
Woman 2: “We educate our children on the principle that we have a land that was stolen and is occupied by the Zionist enemy.” …
Host: “Your answer was correct. You receive from us a [cash] prize, a presidential grant given to you on behalf of President Abbas…”
Host: “Why do we not consider any other homeland outside of Palestine as our homeland?” …
Woman 3: “No! This is our land. Palestine is our land and our homeland! Allah willing, Palestine will be liberated, and we will return to our lands. We are sitting here [in Lebanon] as guests… Generation after generation, we teach [our children] that we have a land and a homeland, which must be liberated.”
Host: “Your answer fills the heart with pride and joy, because as a Palestinian people, we have the right to return to our homeland. You have won a presidential grant…”
Host: “How important is the right of return for our people?”
Man 1: “Important. We hope to return already today! The right of return is a right! And there is no substitute for our homeland!” …
Host: “You have won a presidential grant…”
Host: “How important is it that we teach our children about the holy sites of Islam and Christianity that belong to us, about our Palestinian villages and cities from which our people were expelled?”
Man 2: “It is very important… We must teach the younger generation so that the memory will be preserved in their hearts, and of course so that we will return to Palestine, Allah willing!” …
Host: “You have won a presidential grant…”
Host: “Why have our Palestinian people insisted on keeping the names of their villages and towns from which they were expelled?”
Woman 4: “To preserve our homeland, Palestine… Because Palestine is our land, our homeland, our soil, and our right!” …
Host: “Allah willing, we will return to the homeland’s soil!”
Host: “You have won a presidential grant…”
Man 3: “[I’m from] the subdistrict of Safed in Palestine (sic., Israel).”
Host: “Why do our people not consider any country they live in as their homeland, instead of Palestine?”
Man 3: “We cannot leave our land, our cause, our soil, and our land! … We are the children of Palestine, and we do not want any other land to be a substitute for Palestine! … In Lebanon we are guests…”
Host: “You have won a presidential grant…”
Man 4: “[I’m from] the subdistrict of Safed in Palestine (sic., Israel).”
Host: “Why do our Palestinian people insist on keeping the names of their villages from which they were expelled in 1948?”
Man 4: “We want to return because everyone [wants to return] to his village, to his area, and to his land – Palestine… We cannot give up Palestine, it has no substitute.”
“How important is it that you pass on the name of the village… to your children… so that they too know… that they have a right?”
Man 4: “We always continue to tell [our children] there is nothing like our land and borders! … Allah willing, all the refugee camps in Lebanon will return to the land of Palestine, to their land…”
Host: “You have won a presidential grant…”
Host: “What does Palestine mean to you?”
Woman 5: “This is my land.”
Host: “You receive from us a prize, which is a presidential [cash] grant given on behalf of the honorable President Abbas, the Department of Refugee Affairs [in the PLO], and Palestinian Television. Here you go!”
[Official PA TV, Discourse of Memory, March 17, 2026]
Palestinian Media Watch has exposed how the PA along the same lines instruct Palestinian “refugees” that the countries they live in are only “waiting stations.”
This is yet another example of how the PA does everything it can to cement the ideology among Palestinians that there is no Israel and that “Palestine” will be liberated.
The author is the Founder and Director of Palestinian Media Watch, where a version of this article first appeared.