Uncategorized
The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
—
The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
Uncategorized
A Historic Moment, and the Covenant Ahead
A general view shows the plenum at the Knesset, Israel’s parliament, in Jerusalem. Photo: REUTERS/Ronen Zvulun
Over the last few weeks, something truly historic happened in Israel, and many may have missed it.
It had nothing to do with Iran or coalition politics. Instead, it touched the heart of the most sacred contract the Jewish state makes with its citizens: how it treats the families of those who gave their lives for its existence.
The Knesset has passed a series of long overdue legislative amendments that together mark the most significant expansion of support for bereaved IDF families in decades.
One of these reforms ends a painful injustice toward IDF widows and widowers. Survivor pensions will no longer be revoked upon remarriage or reduced through arbitrary caps and exclusions that punished bereaved spouses for trying to rebuild their lives.
The financial impact will be significant, and for many families, life changing. But the moral statement is even greater. Israel has affirmed that love, partnership, and hope should never come at the cost of security for those left behind.
To grasp the weight of this moment, we must look back more than fifty years, to the aftermath of the Yom Kippur War. Thousands of young widows navigated loss in a traumatized nation.
The widow of a fallen soldier was treated with reverence. The actual widow was not.
Many were discouraged, implicitly and explicitly, from remarrying or moving forward. Too often, widows were forced to choose between emotional healing and economic survival.
That injustice helped give rise to the IDF Widows and Orphans Organization, created to ensure that bereaved families would not be forgotten once war faded from public view.
Today, Israel faces such a moment again. Since October 7, more than 900 service members have been killed, leaving over 350 new widows and nearly 900 children, 250 of them under the age of five.
This new legislative package represents a break from the past. It signals that Israel will not ask this generation to carry grief quietly, or to sacrifice a second time in order to survive.
As if this were not historic enough, a second legislative reform passed alongside it is even more financially significant than the remarriage provision alone. This legislation expands not only moral recognition, but the actual material support that bereaved families will receive for decades. Adult orphans are formally recognized for the first time well into adulthood, unlocking monthly payments across age brackets that were previously invisible in law. Widows receive compensation reflecting real loss of earning capacity rather than symbolic recognition. Housing grants are expanded and decoupled from outdated marital conditions. Education, rehabilitation, fertility treatment, childcare, and emotional support are addressed as integrated needs rather than fragmented entitlements.
This is not incremental policy tinkering. It is a billion-shekel commitment that will translate into far more direct aid, far more stability, and far more dignity for thousands of families whose lives were irreversibly altered in service of the country. It corrects injustices that accumulated quietly over generations, often borne by adult orphans who were expected to stand on their own simply because time had passed.
And yet, even as we recognize the significance of this moment, we must acknowledge what remains unfinished. Significant groups, including adult orphans from earlier wars, still stand outside formal frameworks of support. Their loss did not change. Only the calendar did.
History is not only made on battlefields or in war rooms. Sometimes it is made quietly, in committee hearings and plenary votes, when a nation decides what it owes to those who paid the highest price.
Last week, Israel made history, not only by passing laws, but by reaffirming its covenant with the families of the fallen. Now it must complete that covenant, until no widow, no widower, and no orphan is ever left behind.
The author is the Executive Director of IDF Widows and Orphans USA.
Uncategorized
UpScrolled: The New Social Media App for Haters and Antisemites
Henri Philipe Pétain meeting Nazi Germany Chancellor in Montoire, just months after signing an armistice agreement that surrendered more than half of France’s territory to the Nazis. Photo: Wikimedia Commons.
There’s a new app on the market that’s promising users a social media experience like none other: a user experience that doesn’t include shadow bans, censorship, or deceptive algorithms. A social media app where you can feel free to say what you want without fear on a litany of topics.
So, naturally, it has become a cesspool of antisemitism, anti-Zionism, racism, and conspiracy theories.
This new app is called “UpScrolled” and became one of the top downloaded apps in the United States, the United Kingdom, and Australia in the last week of January 2026.
Let’s take an in-depth look at the origins of UpScrolled, what it claims to do, and its development since becoming one of the fastest-growing social media platforms of 2026.
What is UpScrolled?
UpScrolled is the brainchild of Palestinian-Jordanian-Australian developer Issam Hijazi, who has a background in working for top tech companies.
According to Hijazi, he had the idea to develop a new social media app after allegedly noticing that certain pro-Palestinian posts were being shadow-banned and censored on social media.
Two of UpScrolled’s key partners are Tech For Palestine and Watermelon Pictures, organizations that are at the forefront of crafting the pro-Palestinian/anti-Israel narrative online.
Tech For Palestine was one of the groups associated with the mass editing of Israel-related entries on Wikipedia, spreading misinformation and passing it off as established fact. Watermelon Pictures is a film production and distribution company that focuses on spreading Palestinian-related content online and in theaters. It has been involved in such films as The Voice of Hind Rajab, All That’s Left of You, and Palestine 36.
Oscar-nominated The Voice of Hind Rajab uses real audio from a child’s final pleas — raw, devastating truth.
But it dramatizes the rest, blurring fact and fiction, and leaving out context. Viewers stop watching a story, and believe they’re seeing the truth. Moral judgments are… pic.twitter.com/udzCbxy6vA
— HonestReporting (@HonestReporting) January 25, 2026
UpScrolled was launched in June 2025 but only really took off in January 2026, largely thanks to the acquisition of a majority stake in the TikTok video app by an American venture.
Some users became annoyed with TikTok due to lags and other issues that developed soon after the ownership change, while others alleged that the word “Epstein” was being erased from direct messages, alleging a possible censorship issue with the app’s new owners.
Anti-Israel/pro-Palestinian activists noted that one of TikTok’s new major stakeholders was Larry Ellison, a pro-Israel businessman, and claimed that he would clamp down on pro-Palestinian speech on the app.
The combination of technical issues, claims about censorship, and baseless allegations of TikTok silencing pro-Palestinian voices led to the rise of social media users downloading UpScrolled. Its rapid growth was a result of the pro-Palestinian nature of the app’s development as well as the attractiveness of what it claims to stand for: No censorship and no outside interests influencing what users see on the app.
All of the worst people you know are flocking to the new anti-American propaganda platform UpScrolled.
Odds it turns into a psychosis-inducing echo chamber for terror-supporting lunatics seem pretty high. https://t.co/xVfpTL2Nhb pic.twitter.com/B3XWQoTLnF
— Israel War Room (@IsraelWarRoom) January 26, 2026
What Issam Hijazi and fans of the new app claim sets UpScrolled apart from other social media platforms is no censorship, no shadow banning (users don’t see what you post), no billionaires dictating what you see, and no deceptive algorithms.
Sounds like a libertarian’s dream, where you can say the craziest things you want with no consequences on the platform.
Of course, there’s more than meets the eye. Behind the claim of “no censorship” lies a list of items that are not allowed on the app. This includes such no-brainers as child exploitation, violence, sexual content, and self-harm.
Even a “free speech” app needs some parameters in order not to turn into a den of darkness and illegality.
But here’s where things get interesting.
UpScrolled was created as a pro-Palestinian alternative to traditional social media platforms. Many of its most vocal supporters are pro-Palestinian activists who see the app as a means of airing their anti-Israel views, some of which are downright supportive of terror groups and anti-Israel violence.
What happens when the “free speech” app being touted by the anti-Israel online community as a grand marketplace for like-minded individuals has to face its own rules and regulations?
It’s one thing to claim that there are certain regulations on the site. It’s another thing to actually enforce them.
— UpScrolled (@realUpScrolled) January 29, 2026
UpScrolled’s Platforming of Hate
Given the app’s selling points, it is no wonder that in the one week that it has topped the charts for app downloads, UpScrolled has become a veritable free-for-all of anti-Israel and antisemitic posts.
Some of these posts celebrate Hamas and its slaughter of October 7, 2023, a direct contravention of the regulation that forbids support for violent and terrorist groups.
Other posts compare Israel to the Nazis, claim that Israel controls the United States government, and justify violence against Israelis.
It’s not only UpScrolled’s users that are anti-Israel and deny the Jewish State’s right to exist — the app, itself, refuses to let you identify your geographic location as Israel, only giving you the option of “Occupied territories of Palestine.”
Alongside the usual anti-Israel rhetoric that you can (unfortunately) find on most social media apps, UpScrolled has seen a deluge of antisemitic, racist, and neo-Nazi posts.
These include vile caricatures of Jewish people, posts celebrating Adolf Hitler, Holocaust denial, and posts blaming Jews and African-Americans for the ills of society.
Screenshot
While the app’s developers claim that they are intent on removing content that “clearly violates our guidelines,” it appears that they are in no rush to tackle the whirlwind of Hamas support and antisemitic content that has enveloped UpScrolled.
At the moment, UpScrolled is growing its user base. While it seems that mainstream organizations and personalities have yet to open accounts (aside from a few notable exceptions, such as a number of European sports teams), the usual suspects have fled there.
Currently, the usership of UpScrolled seems to be largely made up of anti-Israel activists, advocates for far-left politics, a smattering of normal social media users (foodies, travelogues, etc), and bots.
If more non-political users join the app, then perhaps the platform’s proliferating hate will be diluted. However, as it currently stands, UpScrolled has become a den of hatred and vulgarity. If it continues this way, it will ultimately have a limited user base, serving as an echo chamber for those who are okay with whitewashing Hamas, Nazi symbols, and blaming all of society’s problems on racial and religious minorities.
The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.
Uncategorized
Tucker Carlson to interview Mike Huckabee, U.S. Ambassador to Israel
(JTA) — Right-wing pundit Tucker Carlson and Mike Huckabee, the U.S. Ambassador to Israel, said they will conduct an interview after Carlson published a video from the Middle East that included harsh criticism of Huckabee.
The planned sit-down, hashed out over social media, comes as Carlson has troubled the Jewish world and fractured the conservative movement by using his influential podcast to increasingly entertain antisemites and conspiracy theories about Israel. He has reserved his particular ire for “Christian Zionists,” of which Huckabee, a Baptist minister who aligns himself with the pro-Israel hard right, is a leading figurehead.
“Instead of talking ABOUT me, why don’t you come talk TO me?” the ambassador, and Carlson’s former Fox News colleague, wrote on X early Thursday in response to a Carlson video filmed in Israel and Jordan that purports to reveal how Israel treats Christians and declares that “Huckabee fails Jerusalem’s Christians.”
Huckabee added, “You seem to be generating a lot of heat about the Middle East. Why be afraid of the light?”
When Carlson agreed to an interview an hour later (“I’d love to”), Huckabee responded, “Look forward to the conversation[.]”
Huckabee, a key evangelical Trump ally and stalwart Israel backer, is reaching out to Carlson at a notable moment. Carlson has recently emerged both as the right’s harshest Israel critic and as the source of its larger divide over antisemitism, particularly since his friendly interview last fall with avowed white nationalist and Holocaust denier Nick Fuentes.
Many conservative leaders, including Sen. Ted Cruz (who’s faced harsh grilling from Carlson over his own support for Israel) and Orthodox Jewish pundit Ben Shapiro, have called on the GOP to distance itself from Carlson. Yet he maintains good relationships with President Donald Trump and Vice President JD Vance, and has sway over right-wing powerbrokers such as the Heritage Foundation and Turning Point USA. He has also forged close ties with Qatar.
Carlson’s latest video, framed around the treatment of Christians in Israel, calls for American Christians — long a key pro-Israel constituency — to stop supporting Israel. He also accuses Huckabee of ignoring such concerns.
“Why not go ahead and talk to Christians and find out their side of the story?” Carlson muses. “Why aren’t American Christian leaders like Mike Huckabee or Ted Cruz, people who invoke the Christian Bible to justify what they’re doing, why haven’t they done this?”
Huckabee has in fact spoken out against what he says is persecution of Christians in Israel since his appointment.
Carlson then interviews the Anglican archbishop of Jerusalem, who suggests that Christian Zionism is “a trap” for Jews “because they’re all supposed to convert to Christianity or die.” Much of Carlson’s report focuses on the treatment of Palestinian Christians by Israelis, including settlers who have raided Christian villages in the occupied West Bank. He also mentions Israeli military strikes on Christian holy sites and a Christian hospital in Gaza. (Palestinian Christians remain a minority in the heavily Muslim territories, and the brunt of Israeli attacks have fallen on Muslim residents and sites.)
“It’s a story of Christians being oppressed in Jerusalem by a government that American Christians pay for,” Carlson says. His report is heavily sympathetic to Jordan, where he claims Christians live more freely than in Israel.
If the interview goes through, Huckabee would be the first sitting member of the Trump administration to appear on Carlson’s show since the controversy over his Fuentes interview. He has visited the White House multiple times so far this year.
The post Tucker Carlson to interview Mike Huckabee, U.S. Ambassador to Israel appeared first on The Forward.