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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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Danny Wolf will see you now
When the Brooklyn Nets drafted Danny Wolf this summer out of the University of Michigan, scouts said they were getting a versatile big man who could get buckets, create for his teammates and rebound.
But the last few days of NBA action have shown the Jewish seven-footer picking up a surprising new habit: putting his opponents on posters.
After scuffling through the first two months of the season with a bum ankle, Wolf announced his arrival Saturday with a thundering jam on the Milwaukee Bucks’ Kyle Kuzma, for two of the forward’s career-best 22 points.
He claimed his next victim, in a 10-point, 7-rebound outing two days later, driving from the top of the arc before leaping off his left foot and dropping the hammer on the Charlotte Hornets’ Miles Bridges:
“That may get two howls!” Nets play-by-play announcer Ryan Ruocco cried.
Early returns have been limited since the Brooklyn Nets grabbed Israeli point guard Ben Saraf and Wolf with the 26th and 27th picks this summer. The learning curve for young floor generals is notoriously steep, and Saraf — who wears the number 77 to represent the Hebrew word mazal, meaning good fortune — has struggled to stay in the playing rotation.
But Wolf, an American-Israeli who was bar mitzvahed in Israel, is finding his footing — at least when he’s not taking off for a dunk. He dropped in five high-arcing three pointers against the Bucks, eliciting excited howls from Nets color commentator Sarah Kustok; before the Charlotte game, he apparently told teammates he was going to posterize somebody.
“I was kinda saying that as a joke,” he said, “but looking at it as an opportunity, and just trying to attack the rim, I did it, with rewards.”
“He manifested it,” said teammate Nic Claxton.
Let’s enjoy one more picture of Claxton and Wolf:
And here’s a Danny Wolf meme for good measure, courtesy of the Nets social media.
The post Danny Wolf will see you now appeared first on The Forward.
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Turkey Pushes for Closer Ties With Iran Despite Mounting Sanctions as Both Countries Pursue Regional Ambitions
Turkish President Tayyip Erdogan attends a press conference with German Chancellor Friedrich Merz at the Presidential Palace in Ankara, Turkey, Oct. 30, 2025. Photo: REUTERS/Umit Bektas
Despite the recent reimposition of UN sanctions on Iran, Turkey has called for closer diplomatic and trade relations with the Iranian regime, as both countries seek to bolster their influence in the Middle East while openly targeting Israel.
In a new interview with the semi-official Iranian news outlet ISNA, Turkey’s Ambassador to Iran, Hicabi Kırlangıç, said Ankara was working to expand bilateral cooperation with Tehran by leveraging existing capabilities to increase economic ties between the two countries.
“One of the obstacles to expanding trade relations between Iran and Turkey is the issue of sanctions. However, we should not cling to this excuse and refrain from trying to increase trade relations,” Kırlangıç said.
“The goal is to raise the level of trade relations to $30 billion, but we are still far from this figure,” he continued, emphasizing the vast potential for economic growth and the need for careful planning to achieve it.
The Turkish diplomat’s latest remarks followed Foreign Minister Hakan Fidan’s visit on Sunday to Tehran, where he also pushed for stronger bilateral cooperation between the two countries and denounced what he called “unfair sanctions” on Iran.
In a joint press conference with Iranian Foreign Minister Abbas Araghchi, Fidan reaffirmed Turkey’s support for Tehran while calling for the country’s nuclear program to be addressed through dialogue amid ongoing discussions to restart nuclear talks with the West.
After repeated unsuccessful negotiations over Iran’s nuclear program, European countries launched the process to reinstate wide-ranging UN sanctions earlier this year under the so-called snapback mechanism, adding further pressure on Tehran, which was already facing mounting US sanctions.
Fidan called for the removal of these “unrighteous” sanctions, stressing that the Iranian regime must resolve outstanding issues “on the basis of international law.”
“Turkey has always stood with Iran and will continue to stand with Iran within the framework of international law,” the top Turkish diplomat said, adding that “these unfair sanctions should be lifted.”
During their high-level meeting in Tehran, officials from both countries vowed to significantly expand cooperation on trade, energy, border management, and regional security, noting that economic ties remain well below their potential.
As part of their announced initiatives, the two nations agreed to build a new joint rail line that will serve as a strategic trade corridor between Asia and Europe, with construction expected to take three to four years and cost roughly $1.6 billion.
Fidan also said both countries consider Israel “the biggest threat to stability in the Middle East,” pointing to the war in Gaza, tensions in Lebanon and Syria, and broader concerns over what he called “Israeli expansionist policies.”
“The international community must fulfill its responsibilities,” he said, calling for stronger global pressure on the Jewish state.
Amid international efforts to uphold the Israel-Hamas ceasefire and chart a path for post-war Gaza, Turkey — a longtime backer of Hamas — has been pushing to expand its role in Gaza’s reconstruction efforts, which experts have warned could potentially strengthen Hamas’s terrorist infrastructure.
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Israeli Real Estate Firm Denies Canceling New York Event Due to Anti-Zionist Group’s ‘Stolen Land’ Protest
Illustrative: Demonstrators attend an anti-Israel protest on the day of the two-year anniversary of the attack on Israel by Hamas, in New York City, US, Oct. 7, 2025. Photo: REUTERS/Shannon Stapleton
An Israeli real estate firm has denied canceling an event set to take place in New York City on Tuesday due to a planned demonstration organized by a notorious anti-Israel group, saying the cancellation was for unrelated reasons.
A spokesperson for CapitIL, which provides information about buying real estate in Israel, said the gathering was canceled so the firm could focus its resources on holding a larger event in the coming months, according to the Times of Israel.
The Israeli publication reported that CapitIL’s event for this week had already been canceled when the local chapter of the radical anti-Zionist activist organization Pal-Awda announced the protest on Friday.
“When we as a community challenge the zionists’ genocidal settler-colonial machine we can win! And we did! We forced the cancellation of zionist land thieving CapitIL Real Estate’s planned illegal land sale in Manhattan,” Pal-Awda posted on social media on Tuesday.
“All this shows the importance and strength of our community when we turn out to challenge these genociders,” the group continued. “Please continue to follow us as we will continue to expose and, with our community’s support, challenge the zionist entity’s long tentacles here in [New York and New Jersey].”
Pal-Awda celebrated the cancellation of the so-called “illegal” sale of “stolen land” in Israel.
“This series of cancellations speaks to the power of our mobilization: with every principled protest and disruption, we are making the theft of Palestinian land untenable in our neighborhoods,” the group wrote. “As our protests have grown in size, we have seen more and more agencies and organizations similarly cancel and delay events, fearing the consequences of accountability and community outcry.”
On Friday, Pal-Awda initially advertised the planned protest.
“A zionist real estate event attempting to sell land in occupied Palestine will be held in Manhattan,” it posted. “This event is part of the zionists’ ongoing effort to ethnically cleanse Palestine. Join as we confront the white supremacist, settler-colonial project!”
The group called for supporters to gather in force.
“As the United States continues to provide political cover & military support for the ongoing indiscriminate assaults on Palestine, Lebanon, Syria, & Yemen, zionist settlers are exploiting this moment to further their settler-colonial agenda,” it said. “This expansion is facilitated by zionists from all over the world, including most prominently in the US, through real estate events where Stolen Land is sold & discounted mortgages are provided by “isr@eli” banks backed by the zionist entity’s government.”
Rabbi Marc Schneier, president of the Foundation for Ethnic Understanding, called on New York City Mayor-elect Zohran Mamdani, who takes office next month, to take an aggressive stand against such protests and push for a ban of such demonstrations in front of houses of worship.
“In my conversation with Mayor-elect Zohran Mamdani recently, I made it clear that the Jewish community will not stand idly by for such antisemitic and violent protests,” Schneier told The Algemeiner. “I hope that we will be able to work together to put my plan into action, creating a ban of protests on the property of any house of worship. This cannot be the new norm in New York City.”
Last month, Pal-Awda organized a gathering of demonstrators who called for violence against Jews outside a prominent synagogue.
The protesters were harassing those attending an event being held by Nefesh B’Nefesh, a Zionist organization that helps Jews immigrate to Israel, at Park East Synagogue in Manhattan.
“We don’t want no Zionists here!” the group of roughly 200 anti-Israel activists chanted in intervals while waving the Palestinian flag. “Resistance, you make us proud, take another settler out.”
One protester, addressing the crowd, reportedly proclaimed, “It is our duty to make them think twice before holding these events! We need to make them scared.”
Footage on social media also showed agitators chanting “death to the IDF,” referring to the Israel Defense Forces, as well as “globalize the intifada” and “intifada revolution.” Community figures described the scene as openly threatening and a stark escalation of anti-Jewish hostility in New York City.
Mamdani, a strident critic of Israel, drew immense backlash after releasing a statement which “discouraged” the language used by the protesters but also condemned the event for supposedly using “sacred spaces … to promote activities in violation of international law.”
Jewish leaders reacted with disappointment, arguing that Mamdani effectively provided political justification for a protest that targeted Jews for participating in a mainstream, fully legal pro-Israel program. Critics said the mayor-elect’s framing implied that the synagogue event, not the threatening chants outside, was the real problem, a position they described as deeply irresponsible amid rising antisemitism in the city.
Pal-Awda has vowed to hold demonstrations at “private homes, businesses, and houses of worship” if necessary “to stop the pipeline of settlement and zionist colonial expansion.”
In addition to the nixed CapitIL event, Pal-Awda also claimed on Tuesday that it caused Nefesh B’Nefesh to cancel a separate event planned for Thursday in Manhattan. The Algemeiner could not immediately confirm the veracity of that claim.
New York City has been ravaged by a surge in antisemitic incidents since Hamas’s Oct. 7, 2023, massacre across southern Israel. According to police data, Jews were targeted in the majority of hate crimes perpetrated in New York City last year. Meanwhile, pro-Hamas activists have held raucous — and sometimes violent — protests on the city’s college campuses, oftentimes causing Jewish students to fear for their safety.
Leaders of the Jewish community have raised alarm bells following the rapid political ascendance of Mamdani, a far-left democratic socialist and anti-Zionist. Mamdani is an avid supporter of boycotting all Israeli-tied entities who has been widely accused of promoting antisemitic rhetoric. He has repeatedly accused Israel of “apartheid” and “genocide;” refused to recognize the country’s right to exist as a Jewish state; and refused to explicitly condemn the phrase “globalize the intifada,” which has been associated with calls for violence against Jews and Israelis worldwide.