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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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Antisemitic Beliefs More Common Among Young Social Media Users, Yale Poll Shows
Penn State graduate student Roua Daas, an organizer with Students for Justice in Palestine, speaks at a pro-Palestinian protest at the Allen Street gates in State College, PA on Feb. 12, 2024. Photo: Paul Weaver/Sipa USA via Reuters Connect
A new survey from Yale Youth Poll is raising fresh concerns about antisemitism among younger Americans, revealing a significant link between social media consumption and anti-Jewish sentiment.
The Spring 2026 poll, conducted by researchers affiliated with Yale University, finds that Americans aged 18 to 34 are more likely than older generations to agree with statements widely recognized as antisemitic even as many express uncertainty about what qualifies as antisemitism in the first place.
According to the survey, a significant share of young respondents agreed with longstanding antisemitic tropes. Roughly a quarter to a third of the youngest respondents expressed belief in ideas such as Jews having “too much power” or divided loyalty between the United States and Israel. The poll also found that about one in five young respondents supported boycotts of Jewish-owned businesses to express disapproval over Israel’s war in Gaza.
The poll reveals that roughly 10 percent of those 18-34 agreed with all three of these antisemitic sentiments. Conversely, only 2 percent of those above 65 agreed with all three.
While these views are not held by a majority, experts say the numbers are high enough to raise alarms.
Beyond attitudes themselves, the poll also indicates that youth who receive news from alternative media sources, such as social media, are more likely to harbor antisemitic sentiments.
Respondents who rely more heavily on social media platforms, including TikTok, Instagram, and X/Twitter, were significantly more likely to agree with antisemitic statements.
The survey also points to a striking divide based on how young Americans consume news. Respondents who rely primarily on social media platforms such as TikTok, Instagram, and X were roughly 1.5 to 2 times more likely to agree with antisemitic statements than their peers who turn to traditional sources like television or newspapers. On measures such as beliefs about Jewish power or loyalty, gaps of 10 to 15 percentage points emerged between the two groups, with social media–heavy users consistently showing higher levels of agreement.
The pattern is striking enough to suggest that digital information ecosystems may be shaping perceptions in ways that traditional media does not. Further, the underlying pattern can give insight into why opinions on Israel and antisemitism substantially diverge among US youth compared to older generations.
Observers point to the nature of these platforms, where algorithm-driven feeds often elevate emotionally charged, highly simplified content. In that environment, complex geopolitical conflicts, such as the war in Gaza, can be reduced to slogans, viral clips, and narratives that blur the line between political criticism and longstanding antisemitic themes.
In the immediate aftermath of the Oct. 7 slaughters in Israel, a bevy of left-leaning social media personalities immediately condemned Israel and accused the Jewish state of committing war crimes and genocide in Gaza. Several reports indicate that anti-Israel content performs especially well on youth-centric social media platforms such as TikTok and Instagram, incentivizing content creators to intensify public criticisms of the Jewish state. The Yale survey suggests that for many young Americans, views on Israel are increasingly intertwined with perceptions of Jewish people more broadly.
The poll also challenges attempts to place blame on a single political group. The data indicates that both “extremely conservative” and “extremely liberal” individuals are likely to express belief that antisemitism is a “serious problem” in the country. Moderate voters are more likely to express ambivalence, with a plurality indicating that they “neither agree nor disagree” that antisemitism is a significant issue in the US.
Importantly, the survey does not suggest that most young Americans hold antisemitic views.
But it does point to a rising level of acceptance, or at least tolerance, of ideas that were once more widely rejected. Moreover, the poll suggests that young people underestimate the level of antisemitism that persists in the country. For instance, among voters ages 18-34, 29 percent agree with the antisemitic conspiracy “Jews have an extremely organized international community that puts their own interests before those of their home countries” compared to only 17 percent of those age 65. Approximately 8 percent of the 18-34 age cohort believe “people exaggerate how bad the Holocaust actually was” compared to 2 percent of those above 65.
A mere 21 percent of voters aged 18-34 agreed with the notion that Jews experience the bulk of hate crimes in the US, compared to 40 percent of overall voters. Various surveys indicate that Jews have faced the greatest increase in hate crimes over the past two years.
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As Ohio again tries to block Hebrew Union College’s restructuring, a new rabbinical school emerges in Cincinnati
(JTA) — The attorney general of Ohio has filed a second lawsuit against the nation’s largest Reform rabbinical school over the planned shuttering of its historic Cincinnati campus — a controversial move that has also prompted the creation of a new rabbinical school in the city.
Ohio AG Dave Yost, a Republican, says he wants to prevent Hebrew Union College-Jewish Institute of Religion from closing its 151-year-old Cincinnati campus at the end of the current school year. Yost’s lawsuit alleges that the planned closure would violate state laws intended to protect the original intent of nonprofit donors, who believed they were supporting HUC’s Cincinnati base.
“Hebrew Union accepted millions of dollars in donations based on a 76-year-old promise it now would like to break,” Yost’s office said in a statement accompanying the lawsuit, citing the school’s 1950 agreement to “permanently maintain” a rabbinical school in the city. “We’re suing to keep these assets in Cincinnati where they belong.” The suit asks a judge to bar HUC from closing its doors before a court date.
A request for comment to spokespeople for HUC was not immediately returned.
In 2022, HUC leadership announced that they would be closing degree-granting programs at their flagship Cincinnati campus in order to focus on their other campuses in New York and Los Angeles, which the school claimed were more popular with students. The college has pledged to preserve its archives and library housed on the campus, but has also pursued plans to sell off property across all its campuses as well as, reportedly, to sell rare books from its collection.
The move sparked intense blowback from leaders in the Reform movement, some of whom have argued that the college was abandoning its founding principles by moving out of the Midwest in favor of the coasts.
Some of HUC’s former Ohio figureheads, along with other Reform leaders, have since announced plans to launch their own Cincinnati-based rabbinical school: The College for Contemporary Judaism.
“We believe it is imperative that there be a strong, vibrant rabbinical school in Cincinnati to serve the liberal American Jewish community, especially between the coasts where access to congregational rabbis and rabbinical education is severely limited,” the college’s founders said in a statement Tuesday. “While we cannot comment directly on the lawsuit filed by Ohio Attorney General Dave Yost against Hebrew Union College, it is vitally important that assets subject to the lawsuit are used as originally intended: to support a strong, thriving rabbinical school in Cincinnati.”
The college’s founders include Rabbi Sally Priesand, the first female rabbi to have been ordained by HUC in 1972, who will serve as the new college’s honorary president; and Rabbi Gary Zola, longtime director of HUC’s Cincinnati-based American Jewish Archives, who will now serve as CCJ’s founding president.
The college pledges not to be affiliated with any particular denomination, but will instead commit itself to “Liberal Judaism” with what its site describes as “an unwavering commitment to the existence and well-being of the Jewish and democratic State of Israel.” It will have a particular focus on Jewish communities in the Midwest, South and Mountain West, where its founders say “access to rabbinical education has been severely limited.”
In explaining the decision to base the college in Cincinnati, the school points to some of the Jewish institutions there currently being shepherded by HUC, including the library and archives. It also names the region’s historical importance to American Judaism, as the city where Rabbi Isaac Mayer Wise, spiritual forefather of Reform Judaism, chose to base his fledgling movement.
Yost’s latest lawsuit, filed April 10, was the second time the Ohio AG had taken HUC to court over its planned downsizing. He also sued the school in 2024 following reports that leadership was exploring the sale of some of its rare books. The two parties settled the following year with an agreement intended to keep HUC from selling its items without 45 days’ notice to the state.
The post As Ohio again tries to block Hebrew Union College’s restructuring, a new rabbinical school emerges in Cincinnati appeared first on The Forward.
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Orthodox groups ask Supreme Court to hear case of Ohio man barred from hosting home prayer services
(JTA) — Orthodox Jewish groups urged the Supreme Court to take up the case of an Orthodox Jewish man ordered by officials in University Heights, Ohio, to stop hosting prayer services in his home without a permit.
The amicus brief, which was filed Friday by the National Jewish Advocacy Center alongside the Orthodox Union and the National Council of Young Israel, comes years after Daniel Grand, a resident of the suburb of Cleveland, invited a group of Jewish men to his home for Shabbat services starting in January 2021.
At the time, University Heights, citing zoning laws, issued a cease-and-desist order blocking Grand from using his home for prayer.
Grand initially applied for a special use permit to use his home as “a place of religious assembly” in 2021, but later withdrew the application, saying he did not “wish to operate a house of worship as is defined under the zoning ordinance.”
According to the NJAC, the former mayor of University Heights, Michael Dylan Brennan, then encouraged Grand’s “neighbors to watch his home and report any sign of Jewish worship to the authorities.”
“What happened to Daniel Grand is not an isolated incident,” Rabbi Mark Goldfeder, the CEO of NJAC, said in a statement. “It is the latest chapter in a long and documented history of municipalities using zoning laws to suppress Orthodox Jewish religious practice.”
The city’s current mayor, Michele Weiss, who was elected last fall, told JTA that there was currently one residence in the city that had obtained a special permit to host worship gatherings and that another was currently in the middle of applying for one.
“My perspective is that everyone has a right to worship in their home with a small group of people (a minyan) without city involvement, just like a book club might do,” Weiss, who is the first female Orthodox Jewish mayor in the United States, wrote in an email to JTA. “If a congregation wants to worship in a residence with a proper congregation then each city should have a way forward through their planning commission.”
In September 2022, Grand filed a lawsuit against the city and Brennan, alleging that the former mayor was motivated by “animus against Orthodox Jews.” He maintained that the actions blocking him from conducting services in his home were part of a “systematic campaign” to prevent the Orthodox community from growing in University Heights, according to the Cleveland Jewish News.
In January, Weiss told JTA that University Heights’ Jewish community had grown a “tremendous amount” in recent years, and was the “largest Orthodox contingency of residents in the state of Ohio.”
Brennan, who was twice censured by the city council for “inappropriate language,” had previously faced criticism from the city’s Jewish community during his tenure. In November 2024, he drew backlash for criticizing voters in a heavily Jewish neighborhood who supported Donald Trump, and in April 2025, he accused the volunteer-run Jewish ambulance service Hatzalah of “jeopardizing public safety.”
In October 2024, the U.S. District Court of Northern Ohio ruled in favor of University Heights, and the Ohio 6th District Court of Appeals later upheld the ruling in November 2025.
A petition for Supreme Court review is currently pending, and a decision on whether it will be heard is expected in the coming months, according to NJAC.
“This case deserves Supreme Court review because, across the country, Jewish religious practice has repeatedly been constrained through the neutral application of rules in ways that disproportionately burden visible Jewish life,” David Benger, the litigation counsel at NJAC, said in a statement.
The post Orthodox groups ask Supreme Court to hear case of Ohio man barred from hosting home prayer services appeared first on The Forward.