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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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U.S. leaders condemn ‘vile act of antisemitic terror’ after deadly Hanukkah attack in Australia
American politicians responded early Sunday to devastating reports from Sydney, Australia, where at least 11 people were killed during a Hanukkah celebration at the popular Bondi Beach on the first night of Hanukkah. Australian Prime Minister Anthony Albanese called the terror attack an “act of evil antisemitism” that targeted Australia’s Jewish community.
Some elected officials struck a somber tone, while others drew political conclusions.
Secretary of State Marco Rubio issued a brief statement condemning the attack and said that “antisemitism has no place in this world.”
Israeli Prime Minister Benjamin Netanyahu said on Sunday that the Australian government’s decision to recognize a Palestinian state earlier this year encouraged “the Jew-hatred now stalking your streets.”
Sen. Lindsey Graham, Republican of South Carolina, tied the attack to the Israel-Hamas war, sending a warning to governments that support the unilateral recognition of an independent Palestinian state before Hamas is disarmed. “When you appease those who kill Jews, you get more killing of Jews,” Graham said in an interview on Fox News’ Sunday Morning Futures.
Sen. John Fetterman, a pro-Israel Democrat from Pennsylvania, echoed that sentiment on the same program, saying that anti-Israel protests in recent years have “penetrated” into violent attacks on Jews. “Just call it what it is,” Fetterman said. “Antisemitism is a worldwide scourge, and it’s constantly demonstrated to be deadly.”
Senate Minority Leader Chuck Schumer, who is Jewish, posted on X that the attack is a “shocking reminder that antisemitism and hate is not only toxic and far too present and widespread around the world, it is deadly. It must be vigorously condemned, confronted and overcome.”
New York City Mayor-elect Zohran Mamdani issued a statement, posted on his social media accounts, calling the attack a “vile act of antisemitic terror” and “the latest, most horrifying iteration in a growing pattern of violence targeted at Jewish people across the world.”
Mamdani, an outspoken critic of Israel whose statements on the conflict and refusal to disavow the “globalize the Intifada” slogan have roiled and divided the Jewish community, said the deadly attack should be met with urgent action to counter antisemitism. He also reiterated his pledge to “work every day to keep Jewish New Yorkers safe — on our streets, our subways, at shul, in every moment of every day.” New York City is home to the largest concentration of Jews in the United States.
Outgoing New York City Mayor Eric Adams said the police department will provide additional security at public menorah lightings across the city. New York Gov. Kathy Hochul said the state police will assist with protection. “New York will always stand against the scourge of antisemitism and confront violence head-on,” Hochul added.
Brad Lander, the outgoing New York City Comptroller who is Jewish, and also running for Congress, also highlighted the heroism of a local man, Ahmed al-Ahmed, who put his own life at risk by running behind one of the gunmen and tackling and disarming him. Lander mourned the killing of a Chabad of Bondi’s Rabbi Eli Schlanger.
“Our menorahs tonight will also be yahrzeit candles — with grief for this grievous loss and rededication to shine brighter than slaughter and hate,” Lander wrote on X.
The post U.S. leaders condemn ‘vile act of antisemitic terror’ after deadly Hanukkah attack in Australia appeared first on The Forward.
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Timeline: How attacks on Jews in Australia have been growing since Oct. 7
The mass shooting at a Hanukkah celebration on Sydney’s Bondi Beach on Sunday marked a grim new chapter in a pattern Australian officials have been tracking for more than two years: the steady escalation of antisemitic threats, from harassment and vandalism to arson, attempted attacks on synagogues and, now, mass-casualty violence at a public Jewish gathering.
Police said at least 11 people were killed, including a rabbi, when a gunman opened fire on families celebrating the first night of Hanukkah at the Chabad event, known as “Chanukah by the Sea.” Federal and state leaders swiftly condemned the attack as antisemitic terrorism and pledged a full national security response.
For Australia’s Jewish community, which numbers around 100,000, the shooting shattered any remaining sense that the country’s recent antisemitic incidents — alarming as they were — remained largely isolated and contained. Some of those attacks, including the Dec. 2024 firebombing of a kosher restaurant and a firebombing of a Melbourne synagogue that same month, were linked to potential Iran involvement.
Sunday’s attack followed mounting warnings from law enforcement and Jewish organizations that antisemitism in Australia had entered a more dangerous phase since Hamas attacked Israel on Oct. 7, 2023 and the war in Gaza ensued.
Below is a timeline of major recent antisemitic incidents in Australia, as authorities and Jewish groups charted an intensifying threat.
July 2025
Australia’s antisemitism envoy reported a dramatic rise in attacks against Jews, citing more than 2,000 cases in the year following Oct. 7 — an increase of more than 300% compared with the previous year.
July 2025
A man set fire to the front door of a synagogue in Melbourne while congregants were inside for Shabbat dinner, as a separate group of protesters stormed an Israeli restaurant nearby. No one was injured in either attack, police said, adding that the synagogue fire was quickly extinguished and that one person was arrested after demonstrators chanting anti-Israel slogans disrupted the restaurant.
Feb. 2025
Two nurses at a Sydney hospital were arrested after they threatened to kill Israeli patients in a video that went viral. It was an episode officials described as emblematic of how antisemitic rhetoric had seeped into workplaces and public institutions.
Feb. 2025
Police in Melbourne arrested a man accused of scrawling antisemitic graffiti in a park and throwing a packet of bacon at a passerby who confronted him.
Feb. 2025
A cluster of incidents in Sydney’s southeast suburbs, home to a large Jewish community, raised alarm among authorities. Antisemitic graffiti was sprayed on cars, homes and on a Jewish elementary school.
Jan. 2025
Police discovered explosives in a camper van in Sydney, saying the device may have been intended for a mass-casualty attack targeting Jews. Police later revealed that the plot was an elaborate hoax masterminded by a crime boss.
Jan. 2025
Two synagogues in Sydney were vandalized on successive days with swastikas and other antisemitic slogans. The attacks also included a nearby home that was defaced with an anti-Jewish slur.
Dec. 2024
The Australian government formed a national antisemitism task force, signaling a shift toward treating antisemitic violence as a coordinated security threat rather than isolated hate crimes.
Dec. 2024
Arsonists firebombed an historic synagogue in Melbourne, causing congregants gathered for morning services to flee. At least one person was injured and the building suffered extensive damage.
In Aug. 2025, federal authorities announced charges in the case and said intelligence agencies were examining evidence of foreign-linked coordination. Officials publicly alleged Iranian involvement, escalating the case into a matter of international security, and expelled from the country Ambassador Ahmad Sadeghi and three other Iranian officials.
October 2024
On Bondi Beach, where the Dec. 2025 shooting took place, arsonists first attacked a brewery which they had incorrectly identified as a kosher caterer. They went back and set fire to the caterer’s building a few days later. Authorities eventually revealed they thought the attacks were done at the behest of Iran. That same month, antisemitic graffiti appeared on a Jewish bakery in Sydney.
May 2024
Vandals sprayed antisemitic graffiti on a Jewish school in Melbourne. School officials increased security amid concerns about copycat attacks.
Feb. 2024
Pro-Palestinian activists made public the personal details of hundreds of Jewish academics, artists and professionals who had participated in a private WhatsApp group. The leak triggered a wave of harassment, prompting at least one family to go into hiding. The episode drew condemnation from federal leaders and warnings from police that online targeting could translate into real-world violence.
Dec. 2023
The Executive Council of Australian Jewry reported a sharp spike in antisemitic incidents in the weeks following Oct. 7, including threats, harassment, vandalism and intimidation. The increase prompted expanded security at synagogues, schools and community centers across major cities.
Nov. 2023
A Melbourne synagogue was ordered to evacuate during Friday night Shabbat services as police responded to nearby pro-Palestinian demonstrations. About 150 congregants had gathered at Central Shul in Caulfield when authorities advised them to leave as a precaution.
Oct. 2023
Two days after Hamas’ Oct. 7 attack on Israel, the Sydney Opera House was lit up in the colors of the Israeli flag and was expected to draw Jews looking for a public space to mourn. Instead, it drew more than 1,000 pro-Palestinian protesters, some of whom spewed antisemitic slogans and rhetoric.
The post Timeline: How attacks on Jews in Australia have been growing since Oct. 7 appeared first on The Forward.
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Unarmed man who tackled Bondi Beach Hanukkah attacker identified as Ahmed al-Ahmed
(JTA) — Viral video circulating after the Bondi Beach Hanukkah attack showed an unarmed man racing toward one of the shooters and tackling him from behind before wrestling the gun from his hands.
The man has been identified as Ahmed al-Ahmed, the operator of a fruit stand in a Sydney suburb who happened to be in the area. He was shot twice but expected to survive.
“He is a hero, 100%,” a relative who identified himself as Mustafa told 7News Australia.
Chris Minns, the premier of New South Wales, the Australian state that includes Sydney, called the footage “the most unbelievable scene I’ve ever seen.”
He added, “That man is a genuine hero, and I’ve got no doubt that there are many, many people alive tonight as a result of his bravery.”
At least 11 people were killed during the attack on a Hanukkah celebration on Sunday night, with dozens of others injured.
The video shows al-Ahmed crouching behind a car before running up behind the shooter. After taking hold of the gun, al-Ahmed aims the attacker’s gun at him but not firing, as a second attacker fired on him from a nearby footbridge. No other first responders are visible in the video.
Moments after al-Ahmed takes hold of the long gun, a second person joins him. Then a man wearing a kippah and tzitzit, the fringes worn by religiously observant Jewish men, runs into the picture and toward the attacker, who is wearing a backpack. The Jewish man throws something at the attacker. The video does not make clear what was thrown or whether it hit its intended target.
After taking hold of the gun, al-Ahmed puts it down against a tree and raises his hand, apparently signaling that he is not a participant in the attack.
In his response to the attack, which killed a prominent Chabad rabbi among others, Prime Minister Anthony Albanese praised “everyday Australians who, without hesitating, put themselves in danger in order to keep their fellow Australians safe.” He added, “These Australians are heroes and their bravery has saved lives.”
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