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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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Trump says Syria would do a ‘better job’ of fighting Hezbollah than Israel
(JTA) — Syria would be better at tackling Hezbollah in Lebanon, U.S. President Donald Trump said Tuesday, as Israel’s presence in Lebanon continued to be an Achilles’ heel in the fledgling U.S.-Iran deal set to be formally signed in Geneva on Friday.
Trump said Syrian President Ahmed al-Sharaa, a former leader of an al Qaeda-affiliated group who has fashioned himself as a modern statesman after taking power in 2024, could be more effective and less destructive than Israel has been.
“If Israel can’t do the job without killing everyone else, he will do the job, Syria will do the job,” Trump said in Evian, France, on the sidelines of the G7 Summit.
Trump accused Israel of taking too long to oust the Iranian proxy group from Lebanon, just one day after he said that he himself might intervene by speaking directly with Hezbollah.
Trump also said Tuesday that “regime change” had never been the goal of the war with Iran and described Iran’s current leadership as “rational,” “smart” and “strong.” The president said the deal would prevent Iran from acquiring, building or developing a nuclear weapon.
The Iran deal to end months of hostilities between Washington and Tehran was digitally signed on Sunday, according to Trump’s vice president, JD Vance. Its terms have not been published, but officials have said that it also includes an end to hostilities between Israel and Hezbollah, even though Israel is not a party to the agreement. Separate talks have been held in Washington between Lebanese and Israeli officials toward a peace deal that Hezbollah has so far rejected.
Israel has insisted that its army will remain in southern Lebanon to prevent Hezbollah attacks against communities in northern Israel. Iran’s Foreign Minister Abbas Araghchi told reporters in Tehran on Tuesday that the deal with Washington was contingent on an Israeli withdrawal from Lebanese territory and a halt to the fighting, according to the state-affiliated Press TV.
Trump addressed the issue of Hezbollah on Tuesday in France during a meeting with Qatar’s Emir Sheikh Tamim bin Hamad Al Thani, whose country has been among those playing a mediating role between the U.S. and Iran.
“Israel is fighting Hezbollah too long, and too many people are being killed, and you do not have to knock down an apartment house every time you are looking for someone,” Trump said.
“There are a lot of people in those apartment houses, and they are not all Hezbollah, and I suggested to Israel that Syria should take care of Hezbollah, and to be honest with you, I think they will do a better job at it,” he stated.
Trump downplayed any tension between himself and his ally in Israel, Prime Minister Benjamin Netanyahu, even though he admitted that he had been upset by Netanyahu’s decision to attack Hezbollah in Beirut on Sunday just hours before the Iran deal was announced.
At one point in his remarks Tuesday Trump described the relationship as “unbelievable” and “effective,” and when asked if there was tension between the two leaders, responded “no,” even as he gave examples of how Netanyahu’s handling of Lebanon has frustrated him.
“I didn’t like that two hours before we were signing the agreement … that there was an attack in Lebanon, it was right in Beirut. I did not like it, I let them [Israel] know it,” Trump said, adding that the Hezbollah drone attack on Israel that prompted Israel’s retaliation was minor.
“You can do too much also,” Trump said, explaining that he “was not happy” with how Israel conducted itself in Lebanon, where it should have been “able to do the job faster. It just goes on and on [in a way that] throws a negative light on the big deal.”
Still, Trump said he did not think that Lebanon would derail the agreement with Tehran, describing it as a “minor war.”
Lebanon aside, Israel is concerned that the Iran deal strengthens the Islamic Republic, which it had hoped would be overthrown as a result of the war, and that the deal would allow it to continue to pursue a nuclear and ballistic missile weapons program. That the deal allows for more money to flow to the heavily sanctioned regime has only fueled that concern.
“This deal is a wall to a nuclear weapon,” Trump said, rejecting the idea that U.S. funding was a part of the agreement. “We are not investing any money. We have no obligation to invest any money in Iran,” he said.
Trump underscored the danger to the region and to Israel should Iran become a nuclear power and said the war and this deal prevented that. Echoing comments he has made before, he said, “Without me, Israel would not exist right now.”
This article originally appeared on JTA.org.
The post Trump says Syria would do a ‘better job’ of fighting Hezbollah than Israel appeared first on The Forward.
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In new book, JD Vance says Charlie Kirk warned him about antisemitism on the right
Vice President JD Vance acknowledges a growing strain of anti-Israel sentiment on the American right that has at times slid into outright antisemitism, writing in his new memoir released on Tuesday.
In Communion: Finding My Way Back to Faith, Vance recounts a conversation with conservative activist Charlie Kirk months before he was fatally shot, in which they spoke about two trends Kirk was observing among young conservatives.
“The first was that they were very angry about Israeli influence in American politics,” Vance writes about the phone call in the summer of 2025. “The second was that some were going from legitimate disagreement with the Israeli government to antisemitism.”
According to Vance, Kirk told him that many younger conservatives believed the United States was allowing Israel too much sway over American foreign policy. Vance quotes Kirk as saying that for some, “that concern is turning to anger, and even Jew hatred.”
The passage offers a revealing glimpse into the debate that has intensified inside President Donald Trump’s MAGA movement since the Oct. 7, 2023, Hamas attack and the war in Gaza. While support for Israel remains strong among Republican voters, a growing faction of younger Republicans has become more skeptical of foreign intervention generally and increasingly critical of U.S. support for Israel. A recent Politico poll found that 32% of Trump voters below the age of 35 say the U.S. is too closely aligned with Israel’s government, and nearly half of the president’s voters ages 18 to 34 say there should be distance between the two countries.
Vance, who first gained prominence in 2016 with his best-selling memoir Hillbilly Elegy, has often taken a complicated position in that conversation. A supporter of Israel’s right to defend itself, he has also repeatedly said that the U.S. should define its Middle East policy primarily through an “America First” lens.
During the 2024 presidential campaign and after he was elected vice president, Vance said that the interests of the U.S. are “not always identical.” In recent days, amid disagreements between the U.S. and Israel over a deal to end hostilities with Iran, Vance said in interviews with the media, “Even when we’ve been close partners, sometimes we have interests that are perfectly aligned and sometimes we have interests that are misaligned.”
Vance’s associations with right-wing influencers who have trafficked in antisemitism, and his reluctance to disavow them, have also made some American Jews uncomfortable.
On Tuesday, he is expected to appear on a program hosted by Megyn Kelly, the former Fox News host who is among conservative figures, including Tucker Carson, Candace Owens, Joe Kent and Nick Fuentes, who accuse “Israel-first” advocates of pushing the United States into war with Iran. “Mark Levin wanted it, it’s his war, Ben Shapiro, Lindsey Graham, Miriam Adelson — that’s obvious,” she said in March. “They are the ones who’ve been pushing us into it.” Vance’s expected appearance drew criticism.
In the memoir, Vance writes that Kirk was working to prevent criticism of Israel from developing into bigotry. “He knew the situation was delicate and complicated, and he treated it with genuine care, appealing to the better angels in all of us,” Vance writes. “He did so in his conversations with the president and me, but also in the ways he engaged his massive following.”
The post In new book, JD Vance says Charlie Kirk warned him about antisemitism on the right appeared first on The Forward.
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Trump may be making a classic error in seeking peace with Iran
An assumption has shaped Western thinking about Iran for decades: that the Islamic Republic has similar goals to those of the West, and can therefore be incentivized to integrate into a more stable regional order.
Vice President JD Vance gave that assumption its latest expression when he said a potential new peace agreement between Iran and the United States could “fundamentally transform the Middle East for the next 50 years” — if Iran complies with the deal.
Perhaps he’s right, and Iran is in fact committed, this time, to never again pursuing the creation of nuclear weapons. But the Islamic Republic’s own rhetoric provides serious reasons for skepticism on that front.
Since 1979, the regime has presented itself as the standard-bearer of a revolutionary project. It is not merely a government. It is the self-appointed guardian of a worldview.
That worldview is often expressed through the concept of muqawama, which translates roughly to “resistance.” The term refers to far more than military opposition. It describes a political, religious and civilizational struggle against what the regime views as Western domination, American influence, Israeli sovereignty, and the regional order that emerged during the 20th century.
Ideologies shape behavior. A regime organized around economic growth behaves one way. A regime organized around the concept of revolutionary struggle behaves differently.
Western powers too often forget this truth when it comes to Iran, assuming that its leaders seek prosperity, stability, security and international acceptance. We assume that economic incentives and diplomatic agreements will eventually outweigh ideological commitments.
It is important to distinguish here between the regime and the people it governs. Iran is home to an ancient civilization, a sophisticated culture, and millions of citizens whose aspirations often appear very different from those of their rulers. For nearly half a century, many Iranians have lived under a system they neither created nor freely chose. Waves of protests and dissent have repeatedly suggested that large numbers of Iranians seek a different future — one characterized less by revolutionary struggle and more by ordinary human aspirations like freedom, dignity and connection to the wider world.
Viewed through the lens of muqawama, Iran’s nuclear program, ballistic missile program, proxy armies and regional interventions cease to look like products of separate policies. They become parts of a coherent strategy, manifestations of the same underlying vision: the transformation of the existing regional order.
The obvious question, then, is whether that vision has changed. And if it hasn’t, what does Iranian compliance with this new deal actually mean?
After all, one can honor the terms of an agreement while remaining fully committed to objectives that lie beyond the agreement’s reach. Iran has done so plenty of times in the recent past.
In 2018, Israeli intelligence agents removed a vast archive of nuclear documents from a secret warehouse near Tehran. The archive contained detailed records of weapons-related research and planning, suggesting that the regime viewed this knowledge as valuable, worth preserving and potentially applicable in the future.
Over the years, inspectors evaluating Iran’s nuclear capabilities have repeatedly encountered inconsistencies between Iran’s declarations about its efforts and the evidence before them. Each episode, by itself, may be explainable. Taken together, they paint a picture of a regime that has consistently viewed transparency as something to be managed rather than embraced.
Fordow, the infamous nuclear enrichment facility buried beneath a mountain, was designed by people expecting confrontation. Facilities intended to withstand intensive military attacks — as Fordow has — reveal something about the assumptions of those who build them.
Western policymakers often view negotiations as a path toward resolution. Iran tends, in contrast, to treat them as a strategic opportunity. Every round of talks creates opportunities to reposition and advance. Every agreement creates new debates about interpretation and enforcement that the regime can turn to its advantage.
It may be less useful to think in terms of bad faith than in terms of incentives. The issue is understanding the ambitions of the regime as it understands them. And there are reasons to doubt whether U.S. negotiators hammering out the details of this agreement understand those ambitions correctly.
This raises grave concerns for Israel, which is not a party to the new ceasefire. The nuclear issue is primary, but the ballistic missile program and satellite armies of Hamas, Hezbollah and the Houthis are all pressing problems for the Jewish state. A deal that fails to engage with all parts of that picture will leave Israel in danger.
The United States can afford strategic patience. It sits behind two oceans, far from Iran. Israel cannot. A nation smaller than New Jersey has little margin for catastrophic error. If American assumptions prove mistaken, American policy can be revised. If Israeli assumptions prove mistaken, the consequences are potentially fatal.
This is why many Israelis have expressed outrage at this ceasefire. They’re wondering: If the ideology remains intact; if the missile programs remain intact; if Hezbollah remains intact; if the regime’s revolutionary ambitions remain intact, what exactly has been resolved?
Near-term tension reduction has repeatedly served as a substitute for resolving the underlying threat from Iran’s radical regime. Sanctions relief following the 2015 nuclear deal brokered by then-President Barack Obama eased pressure on the regime while leaving its governing vision untouched. The underlying problem remained.
Muqawama is not merely resistance to particular policies. It is resistance as an organizing principle. Any agreement that ignores that reality risks confusing tactical restraint with strategic change.
The post Trump may be making a classic error in seeking peace with Iran appeared first on The Forward.
