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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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Israel Votes in Favor of Iran Joining International Cheer Union: ‘The Iranian People Are Not Enemies’
Ludmila Yasinska, far right, posing with members of the Israeli Cheer Union competing at the 2026 ICU World Cheerleading Championships in Orlando, Florida. Photo: Provided
Israel’s representative at the International Cheer Union (ICU) General Meeting in Orlando, Florida, this week voted in favor of Iran becoming a member nation of the organization.
Ludmila Yasinska, president of the Israeli Cheer Union, attended the annual meeting in-person and voted for Iran joining the ICU, the official world governing body for cheerleading.
The decision was approved, and a total of five applicant countries have newly joined the organization: Iran, Sint Maarten, Iceland, Ethiopia, and Sierra Leone. The ICU now has 126 national federation members across all continents, and each receives one vote for all General Meeting voting processes.
“The vote in favor of Iran’s participation in international competitions expresses a clear distinction between the Iranian people and the terrorist regime,” Yasinska told The Algemeiner. “It is a values-based position that sees the Iranian people not as enemies, but as human beings who seek to take part in the international arena, to compete, and to be partners in an open and fair world. It is also a statement of hope — that despite the complex reality, there is room to distinguish between citizens and leadership, and to extend a hand toward a different future.”
“May the day come when we can stand side by side and cheer together,” she added.
According to experts, the vast majority of the Iranian people oppose the authoritarian, Islamist regime that has ruled the country since 1979. In January, the regime’s security forces killed and imprisoned tens of thousands of civilians to crush anti-government protests that erupted across Iran.
The ICU General Meeting took place before the start of the 2026 ICU World Cheerleading Championships. This year, Israel competed in the international competition for the first time ever. The championships started on Wednesday and concluded on Friday.
“It was an amazing feeling and a great source of pride to represent Israel on the world stage,” Yasinska told The Algemeiner. “Despite all the difficult times and the situation in Israel before the championship, we never stopped believing or working toward this moment.”
The competition occurred amid a ceasefire pausing the US-Israeli military campaign against Iran, whose leaders regularly call for Israel’s destruction. Before the temporary truce went into effect, Israelis spent weeks running to bomb shelters as the Iranian regime launched barrages of ballistic missiles at the Jewish state. Iran’s chief terrorist proxy, Hezbollah, also fired rockets at northern Israel from Lebanon.
“There were times when we had to train on Zoom because we could not leave our homes. We also had one intensive week where some of our girls from the north stayed in our homes, just so we could have the opportunity to train together as one team,” Yasinska explained. “After all of this hard preparation, sacrifice, and determination, to finally represent our country was incredibly emotional and meaningful. It is a huge honor for us, and it was very important to show the world that Israel is on the international map of this sport — standing strong, competing proudly, and doing the very best we can.”
In 2021, the ICU was granted full recognition by the International Olympic Committee.
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London Gallery Cancels Antisemitic Art Exhibit After Pro-Israel Lawyers Intervene
Demonstrators attend the “Lift The Ban” rally organised by Defend Our Juries, challenging the British government’s proscription of “Palestine Action” under anti-terrorism laws, in Parliament Square, in London, Britain, Sept. 6, 2025. Photo: REUTERS/Carlos Jasso
A gallery in southwest London has canceled a traveling art exhibition that it was set to host next month after a group of pro-Israel lawyers expressed concern about the show’s artwork promoting antisemitic content, including conspiracy theories about Jews and images that demonize Israeli and Jewish individuals.
“Drawings Against Genocide” by British artist Matthew Collings was set to be open at the Delta House Gallery in Wandsworth from May 16-24. The gallery is owned by Pineapple Corporation and Delta House Studios Ltd. After UK Lawyers for Israel (UKLFI), an association of British lawyers who support the Jewish state, wrote a letter to the gallery’s owners about the exhibit’s antisemitic content, they canceled the event.
“We were unaware of this intention for an exhibition as it was arranged without any consultation with the owners of the artist studios at Riverside Road,” Pineapple Corporation Chairman Tom Berglund wrote in a letter to UKLFI on Friday that confirmed the exhibit has been called off. “We all hope the issues on the ground in the Middle East can eventually be resolved,” he added.
Last month, “Drawings Against Genocide” was displayed at a gallery in Margate, a seaside town in England, and garnered widespread criticism for promoting anti-Israel and antisemitic narratives and imagery.
A spokesperson for UKLFI said freedom of expression “does not extend to the promotion of material that relies on antisemitic tropes, dehumanizing imagery, and conspiracy narratives about Jews.”
“There is a real danger in normalizing antisemitic imagery and narratives in cultural spaces,” the spokesperson added. “When material that demonizes Jews or recycles classic antisemitic tropes is presented as legitimate artistic expression, it risks lowering the threshold for what is considered acceptable in public discourse. At a time when Jewish communities in London and across the UK are already facing a significant rise in antisemitic incidents and attacks, it is particularly important that institutions act responsibly. The wider environment in which hatred is trivialized or excused can contribute to a climate in which such attacks become more likely.”
Collings’ drawings feature swastikas, often alongside the flag of Israel, show Jews surrounded by skulls, depict ancient Israelites with horns, and compare Israel to Nazi Germany. One drawing shows Sotheby’s French-Israeli owner Patrick Drahi as a “fanatic Zionist” who eats babies alive. Others demonized in Collings’ work include Israeli Prime Minister Benjamin Netanyahu, pro-Israel writer and journalist David Collier, and film director Quentin Tarantino, who resides in Israel with his family.
Some drawings also address the deadly Hamas-led terrorist attack on Oct. 7, 2023, in Israel. One artwork denies that sexual violence took place during the massacre while another falsely claims there is “no reliable evidence whatsoever” about some of the violence orchestrated by the Hamas terrorist organization.
UKLFI told the gallery’s owners that Collings’ artwork could “potentially engage provisions under the Public Order Act 1986 and expose both the artist and the gallery to legal risks.”
Collings insists that his artwork is criticism of Israel and Zionism, but not antisemitic. He wrote in an Instagram post that his drawings “are a window into the Zionist lobby’s connection to our government, mainstream media, and the art world. The images depict individuals implicated in the genocide in Gaza as well as challenge the notion that being against Zionism is antisemitic.” He said in a separate post that his art exhibit “fights against the atrocities Israel is committing” and will “go on touring until Palestine is free.”
“Venues around the world are lined up to host it. Sold works are replaced by new ones,” he added. “Ongoing realities are pictured. A real bloody genocide is the subject. And be damned to unreal absurdities uttered by Zionist defenders of the indefensible.”
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Shabbos Kestenbaum: Administrators Have a Duty to Protect Jewish Students and Continue to Fail
The campus of Smith College in April 2024. Photo: Instagram/Screenshot
Across the country, we’re watching the same play staged, with the same script. Earlier this month, students at Ohio University passed a BDS referendum. Last week, a different BDS referendum passed at UC Berkeley. At Smith College, the Advisory Committee on Investor Responsibility considered a BDS proposal on April 16 and then went silent on its timeline. On April 22, at San Diego State, the student government held its final vote and passed a BDS resolution.
Four campuses, four tests, and the question for every administrator is the same: Will you stand up now, or will you do what Harvard did and let the crisis metastasize? I know the answer when administrators fail.
As a former Harvard student, I watched an institution ignore more than 40 written appeals to its antisemitism task force. I filed a federal Title VI lawsuit as a last resort. A federal judge rejected Harvard’s motion to dismiss. Harvard adopted the International Holocaust Remembrance Alliance (IHRA) definition of antisemitism in January 2025 as part of a related settlement, and my case settled four months later. But none of that had to happen. If Harvard had rejected the ideological premises of the BDS movement clearly and early, rather than treating them as legitimate academic discourse, the crisis that engulfed its campus might have been contained.
The four campuses now facing BDS votes should learn from Harvard’s failure, not repeat it.
Ohio University represents the worst kind of response: the response that isn’t. When a BDS referendum passed on campus, the university’s only pushback came through Senior Director of Communications Dan Pittman, who told Jewish outlets that the university “will neither consider, nor act upon, any resolution or referendum that proposes illegal actions.” The statement was never posted on the university’s official channels. The president’s office has said nothing publicly. A quiet quote buried in the Jewish press is not a condemnation. It is a hope that the story will disappear. American Jewish students at Ohio University deserve a public, forceful, unambiguous rejection from President Lori Stewart Gonzalez, delivered on university letterhead and posted to the university’s own website.
UC Berkeley now faces the same test. On April 18, the student government’s referendum passed, yet Chancellor Rich Lyons has not publicly rejected the result. Berkeley has already lived through the consequences of administrative hesitation. In March 2026, Berkeley Law paid $1 million to settle a federal discrimination lawsuit after its “Jewish-free zones” and harassment of American Jewish students became national news. The university has been sued once for antisemitism. It should not need to be sued twice before its chancellor states plainly that the endowment will not be conscripted as a political weapon.
Smith College has an easier task and has somehow found a way to fail at it. In March 2024, the Advisory Committee on Investor Responsibility rejected an earlier BDS proposal, finding Smith’s exposure to the targeted companies “negligible and entirely indirect.” On April 16, the committee considered a second, nearly identical proposal. Smith spokesperson Deb McDaniel stated that she “was not aware” of any formal timeline for the board to vote on the matter. That is the institutional equivalent of closing the blinds. Smith does not need a new study, a new committee, or a summer recess before delivering the same answer it delivered last year. The trustees should reaffirm the 2024 decision on the merits, in public, before the next academic year begins. Every week of silence is a week in which American Jewish students at Smith spend wondering whether their college has quietly switched sides.
This week, San Diego State University passed its BDS resolution, and the administration must clearly demonstrate that no divestment demand will be acted upon. President Adela de la Torre should not wait for the student government to humiliate itself on camera before defending the university’s fiduciary duty. American Jewish students at SDSU are entitled to know where their president stands, and they are entitled to know it in public, in writing, and this week.
These four cases share a single feature: Administrators who know the right answer and are hoping someone else will deliver it for them. Brown’s Corporation rejected divestment in October 2024. Bowdoin rejected it in March 2025. Dartmouth’s committee rejected it nine to zero. Columbia’s president said the university “will not divest from Israel.” Every institution that has engaged the question seriously has reached the same conclusion. The problem is not that the case against BDS is weak. The problem is that too many administrators would rather be quietly correct than publicly brave.
Quiet is not an option anymore. A 2026 study found that 42 percent of American Jewish students have experienced antisemitism on campus, and 34 percent hide their Jewish identity out of fear. These numbers are not abstractions. They are the direct product of administrative timidity in the face of a movement whose explicit goal is the delegitimization of the Jewish state and the isolation of American Jewish students on American campuses.
On Oct. 7, 2023, young American Jews woke up. We are not going back to sleep. We are watching Ohio University, UC Berkeley, Smith College, and San Diego State. We expect administrators who were hired to protect students to do their job.
Shabbos Kestenbaum is a political commentator at PragerU and a former lead plaintiff in a civil rights lawsuit against Harvard University.