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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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Two Men Jailed in UK for Islamic State-Inspired Plot to Kill Hundreds of Jews
Weapons seized from the home of Walid Saadaoui, 38, who along with Amar Hussein, 52, has been found guilty at Preston Crown Court of plotting to kill hundreds in an Islamic State-inspired gun rampage against the Jewish community, in Britain, in this handout picture obtained by Reuters on December 23, 2025. They are due to be sentenced on Friday. Photo: Greater Manchester Police/Handout via REUTERS
Two men were jailed on Friday for plotting to kill hundreds in an Islamic State-inspired attack on the Jewish community in England, a plan prosecutors said could have been deadlier than December’s mass shooting at Sydney’s Bondi Beach.
Walid Saadaoui, 38, and Amar Hussein, 52, were both convicted after a trial at Preston Crown Court, which began a week after an unrelated deadly attack on a synagogue in the city of Manchester, in northwest England.
Prosecutors said the pair were Islamist extremists who wanted to use automatic firearms to kill as many Jews as they could in an attack in Manchester.
They were found guilty little more than a week after a mass shooting at a Jewish Hanukkah celebration on Bondi Beach in which 15 people were killed.
Prosecutor Harpreet Sandhu said on Friday that, had Saadaoui and Hussein carried out their plan, it “could have been very much more serious” than the attacks in Australia and Manchester.
Judge Mark Wall sentenced Saadaoui to a minimum term of 37 years and Hussein to a minimum term of 26 years, saying: “You were very close to being ready to carry out this plan.”
Hussein refused to attend his sentencing, having refused to attend most of his trial, which Wall said reflected Hussein’s cowardice, describing him as “brave enough to plan to threaten an unarmed group with an AK-47 but not sufficiently courageous to face up to what he did.”
POTENTIALLY ONE OF DEADLIEST ATTACKS ON UK SOIL
Saadaoui had arranged for two assault rifles, an automatic pistol and almost 200 rounds of ammunition to be smuggled into Britain through the port of Dover when he was arrested in May 2024, Sandhu told jurors at the trial.
He added that Saadaoui planned to obtain two more rifles and another pistol, and to collect at least 900 rounds of ammunition.
“This would likely have been one of the deadliest terrorist attacks ever carried out on British soil,” Wall said.
Unbeknown to Saadaoui, however, a man known as “Farouk,” from whom he was trying to get the weapons, was an undercover operative who helped foil the plot.
Walid Saadaoui’s brother Bilel Saadaoui, 37, was found guilty of failing to disclose information about acts of terrorism. He was sentenced to six years in jail.
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African Union Summit Clouded by Saudi-UAE Rivalry in Horn of Africa
FILE PHOTO: A delegate walks next to African Union (AU) member states flags ahead of the 38th Ordinary Session of the Heads of State and Government of the African Union at the African Union Commission (AUC) headquarters in Addis Ababa, Ethiopia, February 14, 2025. Photo: REUTERS/ Tiksa Negeri/File Photo
A feud between Saudi Arabia and the United Arab Emirates across the Horn of Africa is overshadowing this weekend’s African Union summit, though most of the continent’s leaders will try to avoid taking sides, nine diplomats and experts said.
What began as a rivalry in Yemen has spread across the Red Sea into a region riven with conflicts – from war in Somalia and Sudan to rivalry between Ethiopia and Eritrea and a divided Libya.
In recent years, the UAE has become an influential player in the Horn – encompassing primarily Sudan, Somalia, Ethiopia, Eritrea, and Djibouti – through multi-billion-dollar investments, robust diplomacy and discreet military support.
Saudi Arabia has been more low-profile but diplomats say Riyadh is building an alliance that includes Egypt, Turkey and Qatar.
“Saudi has woken up and realized that they might lose the Red Sea,” a senior African diplomat told Reuters. “They have been sleeping all along while UAE was doing its thing in the Horn.”
Initially focused on the Red Sea and the Gulf of Aden – both crucial shipping routes, the rivalry is now reaching further inland.
“Today it is in Somalia, but it is also playing out in Sudan, Sahel and elsewhere,” the diplomat said.
COMPELLED TO CHOOSE A SIDE
While these conflicts have strong local drivers, Gulf involvement is forcing countries, regions and even warlords to choose a side, diplomats said.
Michael Woldemariam, a Horn of Africa expert at the University of Maryland, said regional actors, including Eritrea, Djibouti, Somalia and the Sudanese Armed Forces (SAF), have grown uneasy with the UAE’s “muscular” foreign policy.
“Saudis may seek to limit or curtail UAE in the Horn but, it remains to see how that will play out,” he said. “UAE has a lot of leverage across the region – it has this expeditionary military presence and dense financial linkages.”
Saudi officials say UAE activities in Yemen and the Horn threaten their national security.
Senior Emirati officials say their strategy strengthens states against extremists, while U.N. experts and Western officials argue it has sometimes fueled conflict and empowered authoritarian leaders, charges the UAE denies.
The officials and diplomats interviewed in this story declined to be named because of the sensitivity of the matter.
AVOIDING A BRAWL BETWEEN GULF POWERS
Israel’s recognition of Somaliland’s independence bid is the starkest example so far of tensions being stoked.
Somalia has cut all ties with Abu Dhabi, accusing it of influencing Israel’s recognition of Somaliland. Mogadishu has since signed a defense agreement with Qatar, while Turkey sent fighter jets to the capital in a show of force.
Tensions are also rising between African Union host Ethiopia and neighboring Eritrea, which have been on the verge of war for months. Eritrea’s leader recently visited Saudi Arabia, a trip that analysts perceived as signaling Saudi backing.
UAE and Saudi Arabia back opposing sides in Sudan’s war, all the sources and experts interviewed said. The UAE is accused of providing logistical support to the RSF paramilitary, while states in line with Saudi Arabia largely back the SAF.
Egypt, a Saudi ally, has deployed Turkish-made drones along its border with SAF and used them to strike RSF in Sudan, security officials said.
Analysts said Ethiopia benefits from UAE support, and Reuters found this week that Ethiopia is hosting a base in western Ethiopia where RSF fighters are recruited and trained.
Ethiopia has not publicly commented on the story.
‘ACTING THROUGH ALLIES AND PROXIES’
Across the region, Saudi Arabia often acts through allies and proxies rather than directly, experts said.
Woldemariam said African countries were likely to tread carefully.
“Even those actors in the Horn who were alarmed by UAE influence may be cautious about how much they want to be caught up in a brawl between these two Gulf powers,” he said.
The Horn is not the only crisis on the AU summit’s agenda.
War continues in Democratic Republic of Congo, and al Qaeda- and Islamic State-linked insurgencies are spreading across the Sahel region.
But those conflicts are still likely to take a back seat to the Horn.
Alex Rondos, the EU’s former special representative for the region, said the Horn had become a subsidiary arena for Middle East rivalries.
“Do the Saudis and UAE … fully grasp the implications?” he said. “Will the Horn of Africa allow itself to be broken into pieces by these foreign rivalries and their African accomplices?”
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US Military Preparing for Potentially Weeks-Long Iran Operations
FILE PHOTO: An Iranian woman holding a poster depicting Iran’s Supreme Leader Ayatollah Ali Khamenei walks under a large flag during the 47th anniversary of the Islamic Revolution in Tehran, Iran February 11, 2026. Majid Asgaripour/WANA (West Asia News Agency) via REUTERS/File Photo
The US military is preparing for the possibility of sustained, weeks-long operations against Iran if President Donald Trump orders an attack, two US officials told Reuters, in what could become a far more serious conflict than previously seen between the countries.
The disclosure by the officials, who spoke on condition of anonymity due to the sensitive nature of the planning, raises the stakes for the diplomacy underway between the United States and Iran.
US envoys Steve Witkoff and Jared Kushner will hold negotiations with Iran on Tuesday in Geneva, with representatives from Oman acting as mediators. US Secretary of State Marco Rubio cautioned on Saturday that while Trump’s preference was to reach a deal with Tehran, “that’s very hard to do.”
Meanwhile, Trump has amassed military forces in the region, raising fears of new military action. US officials said on Friday the Pentagon was sending an additional aircraft carrier to the Middle East, adding thousands more troops along with fighter aircraft, guided-missile destroyers and other firepower capable of waging attacks and defending against them.
Trump, speaking to US troops on Friday at a base in North Carolina, openly floated the possibility of regime change in Iran, saying it “seems like that would be the best thing that could happen.” He declined to share who he wanted to take over Iran, but said “there are people.”
“For 47 years, they’ve been talking and talking and talking,” Trump said.
Trump has long voiced skepticism about sending ground troops into Iran, saying last year “the last thing you want to do is ground forces,” and the kinds of US firepower arrayed in the Middle East so far suggest options for strikes primarily by air and naval forces. In Venezuela, Trump demonstrated a willingness to rely also on special operations forces to seize that country’s president, Nicolas Maduro, in a raid last month.
Asked for comment on the preparations for a potentially sustained US military operation, White House spokesperson Anna Kelly said: “President Trump has all options on the table with regard to Iran.”
“He listens to a variety of perspectives on any given issue, but makes the final decision based on what is best for our country and national security,” Kelly said.
The Pentagon declined to comment.
The United States sent two aircraft carriers to the region last year, when it carried out strikes against Iranian nuclear sites.
However, June’s “Midnight Hammer” operation was essentially a one-off US attack, with stealth bombers flying from the United States to strike Iranian nuclear facilities. Iran staged a very limited retaliatory strike on a US base in Qatar.
RISKS INCREASING
The planning underway this time is more complex, the officials said.
In a sustained campaign, the US military could hit Iranian state and security facilities, not just nuclear infrastructure, one of the officials said. The official declined to provide specific detail.
Experts say the risks to US forces would be far greater in such an operation against Iran, which boasts a formidable arsenal of missiles. Retaliatory Iranian strikes also increase the risk of a regional conflict.
The same official said the United States fully expected Iran to retaliate, leading to back-and-forth strikes and reprisals over a period of time.
The White House and Pentagon did not respond to questions about the risks of retaliation or regional conflict.
Trump has repeatedly threatened to bomb Iran over its nuclear and ballistic missile programs and crushing of internal dissent. On Thursday, he warned the alternative to a diplomatic solution would “be very traumatic, very traumatic.”
Iran’s Revolutionary Guards have warned that in case of strikes on Iranian territory, they could retaliate against any US military base.
The US maintains bases throughout the Middle East, including in Jordan, Kuwait, Saudi Arabia, Qatar, Bahrain, the United Arab Emirates and Turkey.
Israeli Prime Minister Benjamin Netanyahu met Trump for talks in Washington on Wednesday, saying that if an agreement with Iran were reached, “it must include the elements that are vital to Israel.”
Iran has said it is prepared to discuss curbs on its nuclear program in exchange for lifting sanctions, but has ruled out linking the issue to missiles.