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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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With Jewish New Yorkers on edge, Julie Menin says new protections will help keep them safe over High Holidays
As Jewish New Yorkers prepare for the High Holidays amid continued worries about rising antisemitism, City Council Speaker Julie Menin says her historic role as the chamber’s first Jewish leader has become even more important than she expected when elected in January.
In an exclusive interview with the Forward earlier this week, Menin pointed to her synagogue-protection law and successful fight against the Met’s John Galliano exhibition as proof that having a Jewish leader with a powerful bully pulpit matters.
“It’s incredibly important at this pivotal time,” Menin said. “We need to be standing up loudly, clearly, unequivocally in the fight against antisemitism.”
Many Jewish leaders see Menin, 58, as a check on Mayor Zohran Mamdani, whose rhetoric on Israel and handling of antisemitism have strained relations with parts of the Jewish community.
Mamdani has met in recent weeks with Jewish leaders and visited the Orthodox-populated neighborhood of Borough Park. The administration was expected to release a comprehensive citywide strategy to combat antisemitism before the High Holidays. Mamdani’s spokesperson did not respond to an inquiry about the rollout timetable. Menin said that City Hall has not briefed her on its plan.
Services at synagogues across the city this year come against a backdrop of rising antisemitism. Synagogues already spend millions of dollars a year on security, a reality her children have noticed, Menin said. Recent NYPD statistics showed that in the first seven months of 2026, anti-Jewish incidents rose 8.5%, and 57% of the reported hate crimes in the city involved Jewish victims. “This has now become the new normal,” she said. “It’s terrible. It is just shameful that we have entered this new era.”
Menin is scheduled to speak at Central Synagogue, the site of an antisemitic attack last month, at its evening services before heading to a friend’s home, where she and her eight-year-old daughter will bring an apple pie they bake together as an annual tradition.
A High Holidays test
Menin said she hopes the Council’s recent efforts to combat antisemitism will help Jewish New Yorkers feel safer and more protected as they head to synagogues for the High Holidays.
One of Menin’s first legislative priorities after taking over the Council was a package of bills that included protest protections for houses of worship, a hate-crime reporting hotline, Holocaust education initiatives and additional security assistance. “I do see that we have made some real progress,” Menin said.
The most controversial part of Menin’s agenda focused on limiting protests outside synagogues. The Council ultimately passed legislation requiring the NYPD to develop a plan for establishing a buffer zone when demonstrations involve harassment, intimidation or physical threats. Mamdani, who had raised concerns about restricting protests, allowed the synagogue measure to become law without his signature.
The law now faces its first big test. The High Holidays coincide with the annual United Nations General Assembly, which is expected to draw protests against Israeli Prime Minister Benjamin Netanyahu, encouraged by Mamdani.
Menin said the new law should help protect people entering and leaving synagogues if tensions rise around Netanyahu’s visit, and demonstrations cross the line into intimidation. “I think that bill is really important in terms of making a difference to assure congregants of their safety and security as they enter and leave,” she said.
Asked directly what she would say to Jewish New Yorkers who remain worried about Mamdani, Menin avoided criticizing the mayor by name. But she also offered a pointed message about the political climate. “It is incumbent to ensure that the rhetoric is turned down,” Menin said, because there remains a “heightened sense of fear within the Jewish community.”
On Wednesday, Mamdani and Police Commissioner Jessica Tisch, a lifelong member of Central Synagogue who spoke at services after the attack, announced increased NYPD security outside synagogues and other Jewish institutions for the High Holidays. Mamdani acknowledged that some Jews are “understandably afraid to come together and celebrate openly,” and said their safety “during these sacred days is of the utmost importance to our administration.”
The power to speak out
Menin has also used her position to speak out beyond the Council chamber, pointing to her recent fight over a Metropolitan Museum of Art planned exhibition as an example of the power of her bully pulpit.
Menin scored a significant victory as fashion designer John Galliano — who has a history of antisemitic remarks — bowed out following mounting criticism. Menin said she privately warned museum officials before the exhibition was announced that she would oppose it. She later went public after realizing that others who objected were reluctant to speak out.
“They might have been upset by the decision, but they weren’t comfortable speaking out,” Menin said. “We can’t shy away from speaking out. We have to be loud.” Menin called the development “a huge victory in the fight against antisemitism.”
A wish for unity
When Menin became speaker in January, she told the Forward that she hoped to use the position to help bridge some of the deep divisions in the city. Nearly a year later, she said that mission has only become more urgent.
Menin traced her own path into public service to the aftermath of the Sept. 11 attacks, when her Lower Manhattan business was devastated. She later chaired Community Board 1 and became involved in efforts to rebuild the neighborhood. What she remembers most from that period, she said, was a sense of unity that she believes New York has lost.
“Right now, it just feels very divided and very divisive,” Menin said.
As she approaches her first Rosh Hashanah as speaker, her wish for the new year is for some of those divisions to ease.
“As we really focus on the issue of atonement, we need to figure out how we can ensure the safety and security of the Jewish community at this very, very difficult time,” Menin said. “It’s my fervent hope and wish that we can try to galvanize the community together, and that we can bring along many of our allies who are not Jewish as well.”
The post With Jewish New Yorkers on edge, Julie Menin says new protections will help keep them safe over High Holidays appeared first on The Forward.
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A Jewish audience applauded when this speaker called for Muslims to leave America. Here’s a better response.
A video from the Jewish American Summit in Los Angeles shows a speaker using wildly inflammatory, dehumanizing language to describe Muslims — as the Jewish American audience members stay silent, or applaud.
“I don’t want Muslims in America,” the activist Mosab Hassan Yousef said at the sold-out event last Sunday. “Get the f— out of the United States. Go back to the s—holes where you came from and reform your own countries.” Yousef, the son of a Hamas co-founder, converted from Islam to Christianity and worked for the Israelis for 10 years.
His words were horrifying. But the cheers arising from some in the room were even more jarring, as was the refusal of the event’s organizers and most of its sponsors and speakers to condemn Yousef’s hate speech.
As leaders of NewGround, an organization dedicated to building healthy relations between American Muslims and Jews, we know that the grief of Oct. 7, the days before it, and every day since in Gaza and elsewhere, is too much to bear. But we also know that when we choose to amplify or excuse rhetoric that dehumanizes our neighbors, we don’t just jeopardize their safety, we jeopardize our own.
We fuel a cycle of hatred that makes everyone less safe — including our loved ones. The impact isn’t necessarily direct, and it isn’t immediate. But it sets the stage for escalating rancor which can easily slip into violence.
Both our traditions teach that life is sacred. The Quran (5:32) and the Mishnah (Sanhedrin 4:5) concur: To take a life — or destroy the dignity of a human being — is to destroy all of humanity; to uphold that dignity is to save all of humanity.
When we sit silently or applaud rhetoric that erases the humanity of the “other,” we are participating in a dangerous, destructive feedback loop: You hurt me, so I must hurt you to keep myself safe. Circulating exaggerations, expelling our neighbors, silencing and deporting our political opponents in the pursuit of security will only leave us all increasingly isolated, vulnerable, and broken.
That is why relationships across communities matter, especially when they are difficult. Meeting one another, challenging false claims, letting go of our rigid certainty, holding our own leaders accountable and refusing to let fear define entire groups are not symbolic gestures. They are active practices to keep isolation from hardening into hostility.
At the same time, we need to confront those who deliberately exploit fear and misinformation to pull communities further apart. If we want others to stand up for us, we have to stand up for them, especially when hateful rhetoric comes from within our own circles.
That didn’t happen when Yousef made his vile remarks at the Jewish American Summit. As Louis Keene reported in the Forward, there were no boos, only applause. Afterwards, only two co-sponsoring organizations — the Anti-Defamation League and the Jewish Federation Los Angeles — criticized his remarks.
But our communities need even more than just condemnations of hate speech. We need a substantial, structural response. We need teshuvah — a process of self-reflection and return to integrity in which many Jews engage as Rosh Hashanah approaches.
This is not a theoretical exercise, nor a process limited to Jews. It is a human endeavor. The Quran echoes similar teachings — “Indeed, God does not change the condition of a people until they change what is within themselves.” (Quran 13:11)
At NewGround, we see this work happening on the ground every day. The people in our programs challenge one another. They engage in a rigorous, often agonizing process of naming their truths, navigating anti-Palestinian racism and antisemitism, and honoring the humanity of the person sitting across from them. They communicate through their disagreements — especially when it is difficult.
The recent shooting at the Islamic Center of San Diego took place the day after our current fellows’ Israel Palestine intensive. Our fellows rallied around our Muslim community members, as they had around the Jewish fellows during our first intensive when news of the Bondi Beach massacre hit. Several of our current fellows and alumni mobilized networks in solidarity gatherings at Friday congregational prayers at the Islamic Center of Southern California and Masjid al-Thoir in Koreatown. Fellows traveled to vigils and to the mosque in San Diego to show support. After the vandalism of a mural this summer at the Pasadena Jewish Temple Center, NewGround fellows showed up to stand in solidarity, once again.
Real teshuvah requires more than just responding to harm. It requires taking steps to prevent harm from occurring again. It means asking ourselves: Why do we uplift speakers who stoke hatred? What safeguards can we implement to ensure we are not providing a platform for division? In pursuit of our own safety, are we inadvertently endangering other communities, and can we change our approach to foster mutual care? If we are not exceptionally thoughtful, we will undermine the shared society we seek to build.
The two of us have spent 20 years convening Muslims and Jews who can do the deep, courageous work of truth-telling and listening. We know that real change only happens when we don’t shy away from challenging perspectives, but instead dive deeper into them.
This work requires the courage to stand in one’s truth while respecting and listening to those who may hold opposing viewpoints. It requires the grace to acknowledge the anger and grief we all carry, and the discipline to channel that energy into building — rather than destroying.
We invite our community leaders, especially those who organize and sponsor meetings like the American Jewish Summit, to join us in this work. Stop choosing animosity. Choose instead to interrupt it. The safety of our children and grandchildren depends on whether we continue to build higher walls, or commit to building resilient bridges.
The post A Jewish audience applauded when this speaker called for Muslims to leave America. Here’s a better response. appeared first on The Forward.
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‘You would have thought Jews were being targeted, but no, Mom — It was America.’
Dear Mom,
The anniversary of 9/11 falls on Rosh Hashanah this year. It’s hard to believe it’s been 25 years since you’ve been gone when you are constantly on my mind. Even though you’re buried next to Dad in Florida, I don’t need to visit your grave on the anniversary of your death; I talk to you almost daily. We had a special relationship, you and I, one that didn’t include Dad or little sister Ellen. We protected one another and shared potato pierogies and corned beef sandwiches even until the very end.
Mom, I cannot understand what the hell happened that day. In a way, I’m glad you weren’t alert and had no clue because you would have freaked out. I know you would have thought Jews were being targeted, but no, Mom. It was America.
I saw the planes go into the buildings and watched the towers come down. We ran when they told us to get out. You, thankfully, were at Village Nursing Home. I couldn’t imagine wheeling you up Greenwich Street fast enough to get away from that ball of dust.
When I returned the next day, our building was in lockdown. You wouldn’t have been able to go home. And where would I have put you?
I didn’t want you to be moved into hospice; I fought tooth and nail to keep you at Village Nursing. The staff knew you and had become comfortable with our family’s deafness and how to communicate with us. I wished I could take care of you myself. I knew what you liked, what you would eat, how to bathe you. But you couldn’t eat anymore, and I could barely lift you.
Every day after volunteering a few hours at Ground Zero, I came to see you. I hoped you would open your eyes or talk to me, but you lay motionless. Even when I lay beside you, you didn’t respond. You could feel me. I knew that. I watched you wither away day after day.
And now it’s Rosh Hashanah. I remember how you placed the scarf on your head, lit the candles and in silence, said your prayers. You always told me Rosh Hashanah was the time to forgive and not carry baggage into the New Year. Easier said than done, right, Mom?
I also remember how you would break your fast with a Hershey’s Kiss or peanut M&M’s. You’d hide them in your pocket and, when you thought no one was looking, pop one into your mouth.
On Oct. 6, I came to see you after Ground Zero. That night, I lay beside you and put my hand on your arm. You pushed it away.
I thought I was dreaming. I tried again. With all the strength you could muster, you moved my hand away.
I knew you were telling me to go. It was time to say goodbye.
I held you in an embrace and left.
Not long after I returned to my hotel, the nursing home called. You had passed.
Today, you would be wowed by all the changes and development around the old Twin Towers. I know you would still want to head over to our favorite pierogi place on Second Ave. So much has changed, but it’s still there.
The post ‘You would have thought Jews were being targeted, but no, Mom — It was America.’ appeared first on The Forward.
