Connect with us

Uncategorized

The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories

LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.

On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook. 

The response was overwhelming.

Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them. 

As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business. 

“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.” 

She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.

Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.

Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple). 

Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself. 

The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)

“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”

Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in. 

Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews. 

Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)

Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.

“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”

After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.

“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.” 

She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.

Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)

“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”

But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah. 

As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.

“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”

Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community. 

As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city. 

Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend. 


The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.

Continue Reading

Uncategorized

JD Vance refuses to disavow Tucker Carlson

(JTA) — Vice President JD Vance acknowledged that he has “political disagreements” with Tucker Carlson, the former Fox News personality who has spread antisemitic conspiracy theories and sparked a rift within the Republican Party.

But that won’t impact their friendship, Vance said during a press conference on Thursday at the White House.

“Everybody knows that Tucker Carlson and I are friends, and I think it’s very obvious that Tucker has said some things that I disagree with,” Vance said.

He pointed to Carlson’s criticisms of Vance’s boss, President Donald Trump, as well as Carlson’s suggestion that he would rather Democratic progressive Abdul El-Sayed win Michigan’s U.S. Senate seat than Republican Mike Rogers, as examples of where they disagree.

 

 

“Tucker is a friend despite the fact that we disagree on a number of things. And I’m not going to play the game where I throw friends under the bus because I have political disagreements with them,” Vance said.

Vance’s refusal to disavow Carlson comes days after he appeared in a closed-doors session in Las Vegas before hundreds of Republican Jewish Coalition members, some of whom have indicated that they would prefer Secretary of State Marco Rubio to Vance as Trump’s successor in 2028.

His RJC appearance started and ended with standing ovations for the vice president, and he spoke about the importance of the U.S.-Israel relationship and denounced antisemitism during the 35-minute conversation. He angered a number of attendees and Jewish conservatives, however, when he sidestepped a question about Carlson and other controversial right-wing podcasters.

On Thursday, a reporter asked Vance about “those who are uneasy” with his close relationship to Carlson and believe that he is avoiding addressing questions about it.

“I’m not avoiding anything,” Vance countered.

After declining to distance himself from Carlson, Vance said that his refusal to do so should be a model for how other Americans engage in discourse across lines of disagreement.

“If you have a disagreement with someone politically — even over a deeply held issue — you should still be friends with that person, because the whole republic depends on people of different perspectives being able to talk to one another,” Vance said.

This article originally appeared on JTA.org.

The post JD Vance refuses to disavow Tucker Carlson appeared first on The Forward.

Continue Reading

Uncategorized

Jerusalem cafe bows to Haredi protests, will no longer open on Shabbat

(JTA) — Cafe Basimta, the Jerusalem coffee shop that became a flashpoint in the city’s long-running dispute over Shabbat observance, will stop opening on Saturdays beginning this weekend after two months of weekly ultra-Orthodox protests.

The cafe said Thursday that the decision was made “after prolonged deliberation and with a heavy heart,” out of a desire to lower tensions and restore calm.

Eli Birnbaum, CEO of the messianic group Jews for Jesus, which runs the cafe, called the move a “difficult and painful decision” in the statement, saying it stemmed from a responsibility to its customers, its faith and Israeli society.

“Over the past few months, the cafe has become a focal point of friction and danger, a reality that contradicts our identity as Jews who believe in Jesus and our belief in loving others, respect and bringing people closer together, even with those who oppose us,” Birnbaum said.

 

 

He thanked Israel Police, the Jerusalem municipality and those who had come to support the cafe during the protests. “We now want to return Cafe Basimta to what it was intended to be: a calm, pleasant and open place for coffee, culture and dialogue.”

The decision marks a reversal for Cafe Basimta and its operator, Yoel Ben David, who said after the first protest on July 4 that the business would continue opening on weekends despite pressure from demonstrators. By late July, Ben David told the Jewish Telegraphic Agency that the protests had actually helped business financially, but added: “Me and the staff, we don’t love it. We’d all love it to just chill out.”

Basimta opened earlier this summer in Jerusalem’s central Nahlaot neighborhood, near the Mahane Yehuda market. It later emerged that the cafe was operated by Jews for Jesus, a missionary organization whose members identify as Jews who believe Jesus is the Messiah.

The demonstrations began July 4 and continued for nine consecutive Saturdays through Aug. 29. At the first protest, dozens of ultra-Orthodox demonstrators, many of them minors, surrounded the cafe, banged on its windows and overturned tables, according to staff and video from the scene.

Later protests saw demonstrators break through police barricades and try to approach the cafe, while a bag containing feces was thrown at its entrance on another weekend. In August, a woman was accused of putting glue in the front-door lock, delaying the cafe’s opening.

Supporters meanwhile began turning up each Saturday to patronize the cafe, at times forming long lines outside, while police deployed officers and barricades to separate the two sides. Politicians including Yisrael Beytenu Chairman and former Defense Minister Avigdor Liberman and Democrats Chairman Yair Golan, a former IDF deputy chief of staff, also visited or backed supporters of the cafe.

Golan denounced Thursday’s decision as the result of “haredi terror,” saying weeks of violence, demonstrations and threats had ultimately forced the cafe to give in. Liberman said the closure showed growing religious coercion, writing on X that in “Israel 2026,” drinking coffee on Shabbat was forbidden while “hating, attacking and rioting on Shabbat was permitted.”

Jerusalem Deputy Mayor Adir Schwartz, who heads the pluralist Hitorerut municipal faction, also criticized the closure. Hitorerut said it was examining ways to operate a cafe on Saturdays in response to Basimta’s closure.

A spokesperson for Jews for Jesus told JTA that any such initiative was unrelated to Basimta or the organization.

Basimta’s ties to Jews for Jesus have also prompted a separate campaign against the cafe by anti-missionary activists. Rabbi Binyamin Vulcan, who heads the counter-missionary activities of Or LeAchim, told JTA in July that the organization was planning a weekday demonstration focused specifically on the cafe’s connection to Jews for Jesus and was seeking to have it closed through municipal channels.

This article originally appeared on JTA.org.

The post Jerusalem cafe bows to Haredi protests, will no longer open on Shabbat appeared first on The Forward.

Continue Reading

Uncategorized

Spain’s Jewish federation reports over 200 antisemitic incidents in 2025

(JTA) —

MADRID — Spain’s Jewish umbrella organization and a watchdog group have reported that antisemitic incidents rose 14.5% in 2025, warning that hatred was being “normalized.”

The Federation of Jewish Communities of Spain (FCJE) recorded 221 antisemitic incidents in Spain last year, up from 193 in 2024, in a report released Wednesday together with the Movement Against Intolerance (MCI), a Spanish human rights group. Spain is home to an estimated 40,000 to 70,000 Jews.

The trend matches an increase in hate incidents documented by the Spanish government. Spain’s Interior Ministry said in June that Jews were targeted in 69 hate crimes and incidents in 2025, jumping from 37 in 2024. Data from the Interior Ministry reflects crimes that are formally reported or detected by police, while the FCJE monitors incidents collected from community members, social media and other sources.

 

 

The new report came from the Observatory of Antisemitism, a joint initiative by the FCJE and the MCI to track antisemitism since Hamas’s attacks on Israel on Oct. 7, 2023, and Israel’s ensuing assault in Gaza. The initiative has followed incidents such as the vandalism of Holocaust memorials with swastikas, the desecration of Jewish graves and the individual targeting of Jews, including a group of French tourists who were harassed and spat on in July while leaving a synagogue in Barcelona.

“Since October 7, 2023, Spanish Jews have had to go to our gathering places with special security measures,” FCJE president David Obadía said in a statement. “Our children are the only ones who go to school with a police presence, and insults and discrimination are part of our reality practically every day.”

María Royo, a spokesperson for the FCJE, blamed “campaigns against Israel” for the rise in antisemitic incidents. She told the Jewish Telegraphic Agency that some groups, saying Israel has committed genocide in Gaza, also “blame all Jews.”

“The security forces are doing everything within their power, but the government, politicians, media and opinion leaders could be much more rigorous and careful to prevent this situation,” said Royo.

Spanish Prime Minister Pedro Sánchez is among Europe’s most vocal critics of Israel, which he says has committed genocide. The Israeli government has repeatedly said the Spanish government is antisemitic, an accusation that Spain strongly rejects.

Esteban Ibarra, the president of the MCI, said in a statement that antisemitism should be distinguished from debates about Israel.

“Antisemitism is not an opinion or a political disagreement: it is a form of hatred and discrimination against Jews,” said Ibarra. “When it is tolerated, normalized or minimized, coexistence deteriorates and democracy is weakened.”

This article originally appeared on JTA.org.

The post Spain’s Jewish federation reports over 200 antisemitic incidents in 2025 appeared first on The Forward.

Continue Reading

Copyright © 2017 - 2023 Jewish Post & News