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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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Israel’s best-case scenario in Iran may also be its worst
If the war in Iran ends with every objective achieved — and it won’t — Israel may still come to regret its victory. The warnings of an ancient Athenian writer, an early right-wing Zionist and an Orthodox Jewish professor of biochemistry illustrate why.
Since the Hamas attack of Oct. 7, 2023, Israel has dismantled nearly every adversary that once threatened it. Hamas can no longer effectively launch rockets. Hezbollah is degraded. The fall of Bashar al-Assad’s regime gave Israel an opportunity to destroy Syria’s weapons stockpiles. And now Iran: Ayatollah Ali Khamenei is dead, other key leaders have been assassinated, and the country’s ballistic missile and nuclear capabilities appear to be in tatters.
None of this is likely permanent. Hamas is regrouping, Hezbollah is launching rockets, Syria may yet radicalize, and Iranian regime change is a fantasy. But even if Israel really does defeat its foes, history teaches a painful lesson: it is victory, rather than defeat, that can set the stage for a country’s collapse.
An ancient analog for modern Israel
When the historian Thucydides documented the rise and decline of Athens some 2,500 years ago, he told a story that feels eerily applicable to Israel in 2026: that of a vibrant state poisoned by its own power.
Athens’ emergence as a military hegemon also marked the onset of its corruption and decline. Initial victories over strong enemies set the stage for later follies, arrogance, and cruelty. Flush with confidence, the Athenians embarked on the Sicilian Expedition and overextended catastrophically. Before that, even, they articulated a credo that almost perfectly encapsulates Israel’s current approach to the Palestinians: “the strong do what they can and the weak suffer what they must.”
This isn’t to say that any country should forego military power. But even right-wing architects of Zionism recognized that such power must eventually become a conduit to sustainable peace.
‘The iron wall’
In 1923, Ze’ev Jabotinsky, the ideological founder of the Zionist right, wrote a famous essay arguing that Palestinians would never voluntarily agree to convert what was then mandatory Palestine “from an Arab country into a country with a Jewish majority.”
Therefore, he wrote, a Jewish state “can proceed and develop only under the protection of a power that is independent of the native population — behind an iron wall.”
But while that part of Jabotinsky’s philosophy clearly aligns with that employed by today’s Israeli right, there are two crucial differences between the two.
The first is that Jabotinsky affirmed that it is “utterly impossible to eject the Arabs from Palestine” and that “there will always be two nations in Palestine” — a far cry from Israeli messianists’ current dreams of wholesale ethnic cleansing.
The second is that Jabotinsky saw the “iron wall” he envisioned as the first step to eventual agreement in which both sides “agree to mutual concessions.” Power was a precondition for safety, but eventually diplomacy would reap the fruits of long-term peace.
Yet in recent years, Israel has largely eschewed the second part of Jabotinsky’s vision in favor of a “strong do what they can” attitude towards the Palestinians — and the rest of the world.
A ‘secret-police state’
Which brings us to Yeshayahu Leibowitz, a brilliant and influential Orthodox Jewish philosopher and biochemist who foresaw the danger that a “might makes right” ideology would incur for Israel.
Leibowitz dared to challenge the euphoria of victory following the 1967 Six-Day War, in which Israel defeated a coalition of Arab armies and drastically increased its territory. Writing the following year, he warned that “a state ruling a hostile population of 1.5 to 2 million foreigners” — the Palestinians in Gaza and the West Bank — “would necessarily become a secret-police state, with all that this implies for education, free speech, and democratic institutions.”
Leibowitz was not naive: he firmly recognized the need to “continue to fortify ourselves in our Jewish state and defend it.” But he understood that the military victory of permanent occupation would erode Israeli democracy from within. Nearly 60 years later, Leibowitz is, sadly, vindicated: Settlers are on the rampage, public media and the judiciary are under attack, and some experts have suggested Israel can no longer be considered a true liberal democracy.
A deal in the works
Leibowitz warned that, under the wrong conditions, victory can corrode democracy. The question: Can the gains earned through military success ever justify that risk?
Some might argue that a potential Iran deal in the works would validate Israel’s strategy, because it shows that successful negotiation sometimes depends on military action. That is partially true. Israel has effectively negotiated with countries like Egypt after conflict. Long-term peace with Arab states has emerged precisely from the diplomacy that occurred after victory.
But we should be extraordinarily skeptical that Prime Minister Benjamin Netanyahu is the man to manage that process. Prime Minister Menachem Begin, who returned the Sinai to Egypt to secure peace, had to muster extreme political courage to go against settler elements within his Likud party. Netanyahu, on the other hand, has folded over and over again to the radical demands of his ultra-right wing coalition.
The man who at this very moment is allowing Hamas to regroup in Gaza because he is avoiding a postwar plan should not be trusted to manage any kind of victory with Iran.
The paradox of victory
What’s even more worrying is that the more successful the campaign in Iran is, the more the Israeli right will likely weaponize victory as proof that force is the only strategy that works for Israel, and that all external critics can be safely ignored.
They will be wrong. And we know that, because that’s exactly the same argument that the right offered during and after the Second Intifada: unilateral security, achieved through Israeli might.
The Oct. 7 attack showed the folly of that promise.
Israeli military strength has perhaps never been greater, and its regional foes have never been less powerful. And yet the country’s international standing is at historic lows, and its people are being harassed, injured and killed by Iranian ballistic missile launches that persist despite the country’s best defensive efforts.
No, Israel should not lay down its arms. No, peace with the ayatollahs was never possible. And yes, sometimes force is the only option.
But long-term security, like the kind we’ve seen Israel successfully build with some Arab states like Egypt, comes from resisting the temptations of radicalization that military success brings.
Israel’s current government lacks the wisdom to take advantage of those successes. It will, in fact, warp a win into a reason to double down on isolationist thinking that will push the country further away from liberal democracy.
In other words: victory in Iran — a best-case scenario for Israeli security in the short run — may turn out to be the worst-case scenario for Israeli democracy long-term.
The post Israel’s best-case scenario in Iran may also be its worst appeared first on The Forward.
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Hundreds of Diaspora leaders call for action against ‘Jewish-extremist terror in the West Bank’
(JTA) — Over 1,000 Diaspora Jews are petitioning Israeli President Isaac Herzog to intervene against settler violence in the West Bank, saying that the settlers are threatening Israeli security.
“Mr. President, the terror, death and destruction inflicted by Jewish-Israeli extremists against innocent Palestinians across the West Bank is an abomination,” says an open letter published Thursday. “It is not only morally shameful but a strategic threat to the future of Israel. It damages world Jewry and the relationship of future generations with Israel.”
The letter continues, “Sadly, based on events and on the statements of the most extreme coalition partners it can be concluded that the violence now engulfing the West Bank is not only condoned by the government but is in fact policy.”
The letter was organized by the The London Initiative, a liberal Zionist network founded earlier last year to “strengthen Israeli democracy, advance a fairer shared future for all citizens of Israel, revive hope in the prospects of achieving secure peace, and improve relations between all Israelis and world Jewry.”
It comes as violence against Palestinians in the West Bank — often unpunished by Israeli authorities — has reached new heights, with settlers allegedly killing seven Palestinians in the last month, including one on Thursday, and driving others from their homes.
The situation has grown so extreme that the Israeli army this week took the unprecedented step of diverting soldiers from Lebanon, where Israel is battling Hezbollah, to the West Bank. Both the chief of staff of the Israeli Defense Forces and the Central Command chief have warned in recent days that conditions in the West Bank are contributing to a dire manpower shortage in the army.
The issue has also ignited concern from the United States, and from Israel’s U.S. ambassador, Rabbi Yechiel Leiter, who told Ynet that he believed the situation was deterring some in Washington from supporting Israel. He called on the rabbis of the West Bank to constrain their disciples.
“I’m so angry about the issue of Jewish riots in Judea and Samaria,” Leiter said. “It’s a handful of a few hundred people who are staining an entire enterprise — and everyone is silent.”
The new letter signed by Diaspora Jews calls on Herzog to advocate for change with Prime Minister Benjamin Netanyahu and his far-right ministers who have not interceded to stop the violence. The signatories include prominent philanthropists including Charles Bronfman; liberal rabbis from multiple countries; and former British and Canadian ambassadors to Israel.
“Mr. President, Pesach is upon us. As we have for millennia, Jews everywhere will reflect on the promise of freedom and responsibilities of power,” the letter says. “We call on you to use your position to implore the government to put an end to the abomination of Jewish-extremist terror and the era of impunity for its perpetrators.”
The post Hundreds of Diaspora leaders call for action against ‘Jewish-extremist terror in the West Bank’ appeared first on The Forward.
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NYC Council approves ‘buffer zone’ legislation insulating houses of worship from protests
(New York Jewish Week) — The New York City Council passed legislation on Thursday aimed at protecting synagogues from disruptive protests, marking a decisive victory following a months-long push by Jewish and local leaders to strengthen safeguards around houses of worship.
The “buffer zone” legislation for religious institutions, which was introduced by Council Speaker Julie Menin following a pro-Palestinian demonstration outside of Park East Synagogue in November, was passed with a vote of 44-5, reaching a super-majority that will make it immune from a potential veto by New York City Mayor Zohran Mamdani.
The bill, which was altered from its initial format to exclude any mention of distance following concerns from the NYPD, will require NYPD Commissioner Jessica Tisch to “establish a plan to address and contain the risk of physical obstruction, physical injury, intimidation and interference in places of religious worship, while preserving and protecting the rights to free speech, assembly and protest,” Menin said during the introduction of the legislation.
“The increase in hateful acts around the city is absolutely abhorrent, and we have to do something about it,” Menin said.
Another measure included in the package of legislation, which would establish buffer zones for protests outside of schools, was also passed with a majority of 30 to 19, making it subject to a potential veto from Mamdani.
Mamdani has not confirmed whether he will pass the legislation. Ahead of the vote, Dora Pekec, a City Hall spokesperson, told the Jewish Telegraphic Agency in a statement that the mayor “wants to ensure both the right to prayer and the right to protest are protected here in New York City.”
She continued, “The Mayor is keenly aware of the serious concerns regarding these bills’ limiting of New Yorkers’ constitutional rights, and he will keep these concerns in mind for any bills that land on his desk.”
On the steps of city hall ahead of the vote, roughly three dozen protesters gathered as part of a demonstration organized by Jewish Voice for Peace NYC, Jews for Racial & Economic Justice and the New York Civil Liberties Union to object to the legislation.
Opponents of the legislation have said that it would have a chilling effect on First Amendment protections, including Donna Lieberman, the executive director of the New York Civil Liberties Union, who said during the demonstration that “this is no time for the political leaders of our city to be pressing for legislation that could put our right to protest in danger.”
“Let’s be clear, the rise of antisemitism is real, hate is real, and we must confront it,” Lieberman said. “But no speech zones, restricting speech and assembly are simply not the solution.”
Audrey Sasson, the executive director of Jews For Racial & Economic Justice, called on Mamdani to veto both pieces of legislation in a statement following the vote.
“We’re extremely disappointed that the City Council voted to pass Intros 001 and 175, bills that serve to generate headlines and convey concern, but not to materially make our city safer for all New Yorkers, including Jews,” Sasson said. “At best, the legislation changes little. At worst, it restricts New Yorkers’ free speech rights and empowers the NYPD to engage in discriminatory policing of protest outside houses of worship and educational facilities.”
But proponents of the bill have argued that it will offer an added layer of protection amid a rapidly escalating climate of antisemitism.
“The explosion of antisemitism in the past, let’s say four or five, six months, especially from Nick Fuentes becoming a major figure and Tucker Carlson going completely off on that has made the rhetoric so much more unstable that I think we just have to have a time where synagogues and all places of faith are protected,” Eitan Szteinbaum, a 25-year-old Jewish New York resident, said outside of City Hall.
Council Member Eric Dinowitz, who introduced the protest bill for educational sites, welcomed the outcome of the vote, saying, “I look forward to the conversation the mayor may want to have about how we protect our students’ safe access to schools.”
The passage of the bills was also welcomed by the Anti-Defamation League of New York and New Jersey, which wrote in a post on X that the measures were an “essential first step to keep Jews — and all New Yorkers — safe.”
“ADL’s most recent audit showed a record 976 antisemitic incidents in NYC, many of which targeted synagogues and Jewish institutions, demonstrating a clear threat to religious freedom,” the statement continued. ‘We are grateful to @SpeakerMenin not only for sponsoring this legislation, but for her entire five-point plan to combat antisemitism.”
Rabbi Marc Schneier, a vocal critic of Mamdani, also celebrated the vote in a statement.
“I am proud of NYC Council Speaker Julie Menin for taking action so quickly, especially as it was clear the mayor once again flip-flopped when it comes to protecting New York’s Jewish community, and New Yorkers of all faiths,” Schneier said. “No one should have to be worried about protesters harassing them when entering a house of worship.”
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