Uncategorized
The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
—
The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
Uncategorized
If Iran Won’t Deal, Trump Must Make the Cost of Refusal Unbearable
A US Navy sailor signals an F/A-18E Super Hornet on the flight deck of the Nimitz-class aircraft carrier USS Abraham Lincoln in support of the Operation Epic Fury attack on Iran at an undisclosed location, March 4, 2026. Photo: US Navy/Handout via REUTERS
The ceasefire with Iran is expiring. The talks collapsed after 21 hours in Islamabad. Iran has closed the Strait of Hormuz. Trump himself, speaking aboard Air Force One, put the choice plainly: “Maybe I won’t extend [the ceasefire]. So you have a blockade, and unfortunately, we’ll have to start dropping bombs again.”
That is the right instinct. But dropping bombs alone is not a strategy. It is a continuation of what has not worked. The question before the administration is not whether to apply pressure, but what kind of pressure actually changes Iran’s calculus. The answer requires being honest about what the war has so far failed to accomplish, and clear about what must follow.
Start with what the strikes achieved and what they did not. The United States and Israel killed Iran’s supreme leader, wiped out much of its senior military command, and damaged its nuclear facilities. These were historic accomplishments. But US intelligence assessments say Iran’s regime likely will remain in place for now, weakened but more hardline, with the Revolutionary Guard Corps (IRGC) exerting greater control. As one analyst put it: “When President Trump says he has changed the regime in Iran, he’s right in one sense: he’s changed it to a much more radicalized regime.” The war shifted who holds power in Tehran, but it did not shift what that power wants.
The IRGC, which now runs Iran more openly than at any point since 1979, looks at the nuclear question through the lens of survival. Analysts say the IRGC will be looking toward the example of North Korea, noting that the country has not been subject to attacks precisely because it possesses a nuclear deterrent. Former Supreme Leader Khamenei’s fatwa banning a nuclear bomb died with him, and for any military whose conventional deterrence has been degraded, the ultimate deterrent is now “a very attractive prospect.”
This is the central strategic reality the Trump administration must accept: Iran’s incentive to acquire a nuclear weapon has increased, not decreased, as a result of the war. Bombing alone will not change that. Only a combination of measures that makes the pursuit of the bomb more costly than abandoning it can.
The first requirement is maintaining the naval blockade unconditionally, regardless of Iranian announcements about Hormuz openings. Iran has been selectively admitting ships from China, Turkey, Pakistan, and India under bilateral arrangements while blocking others, converting the strait into a political instrument rather than surrendering the leverage it provides. A blockade that can be circumvented through side deals is not a blockade. It is theater. CENTCOM must enforce the blockade against all sanctioned traffic without exceptions, including Chinese tankers, and Trump must be prepared to make that enforcement the hill his presidency stands on, economically and diplomatically.
The second requirement is activating European snap-back sanctions immediately. Secretary of State Marco Rubio urged European countries on April 18 to quickly reimpose sanctions, warning that Iran is approaching nuclear weapons capability. This call should not have been made publicly as a request. It should have been delivered as a condition. Washington has leverage over European access to American markets and defense cooperation that it has consistently refused to use in Iran policy. That reluctance must end. A European sanctions regime that closes off the money that the blockade does not reach, will give Iran no economic off-ramp that does not run through US terms.
The third requirement is the most uncomfortable to name. The Iranian people have already done the work the administration hoped bombing would do. Surveys conducted inside Iran show that Iranians believe protests, foreign pressure, and intervention are more likely to bring about political change than elections and reforms. The regime is militarily weakened, culturally weakened, and economically weakened, with a plummeting currency. Protests that began in December 2025 over economic conditions grew into nationwide demonstrations in all 31 provinces, with hundreds of thousands participating and calls shifting from economic grievances to the overthrow of the Islamic Republic itself. This is the most significant popular uprising Iran has seen since 1979, and it is happening right now, under the weight of the war and the blockade.
Trump called on the Iranian people to take their government at the outset of the war. He should not abandon that call as a diplomatic inconvenience. Materially supporting the opposition, providing Internet access to circumvent the regime’s blackout, and making unambiguous public commitments to the protesters that American pressure will not cease while the IRGC shoots demonstrators in the street are actions within the administration’s power. They cost nothing militarily and they impose a political cost on the regime that no bomb can replicate.
A deal that leaves Iran with a five-year enrichment window and underground missile cities under reconstruction is not a deal. It is a countdown. Trump knows what the alternative looks like. He should pursue it.
Amine Ayoub, a fellow at the Middle East Forum, is a policy analyst and writer based in Morocco. Follow him on X: @amineayoubx
Uncategorized
Podcast Hosts and Others Must Continue to Call Out Tucker Carlson for His Hatred
Tucker Carlson speaks on July 18, 2024, during the final day of the Republican National Convention at the Fiserv Forum in Milwaukee, Wisconsin. Photo: Jasper Colt-USA TODAY via Reuters Connect
Patrick Bet-David, host of the PBD podcast, made an open video to Tucker Carlson in which he offered to have accountants check Bet-David’s finances as well as his wife’s, to see if Israel has given him money. At the same time, the accountants would look into Carlson and his wife to see if Qatar or other countries have given Carlson money.
Though Carlson will certainly not agree to it, it is a good step to put pressure on Carlson. Carlson’s goal is to turn Christians against Israel — and right now, against Trump. It’s not by chance that he falsely claimed Israeli President Isaac Herzog was on Epstein island. There’s no evidence of it, and Carlson made it up out of his desire to vilify Israel.
Bet-David did an interview with Netanyahu, and didn’t call him a genocider — which was tough for Carlson to handle. Carlson absurdly thought Netanyahu would sit for an interview with him. It will never happen because Carlson, whether motivated by money, revenge, or something we don’t know, has been on the warpath against Israel and Jews, obsessively speaking about these two topics. In addition, he is suddenly buddies with those on the far-left who also hate Israel. Known as the horseshoe effect, those on the far-right and far-left can disagree on everything under the sun, but unite in their hatred of Jews.
Carlson is charismatic and has great delivery, though I’m not sure why his absurd laugh hasn’t thrown people off. In this attention economy, it’s about starting conversations. Bet-David smartly put it out there for Carlson to show transparency, which he will not do. What makes this interesting is that when Carlson was first ousted from Fox News, Bet-David made it publicly known that he was offering Carlson a huge amount of money to work for him. This was before Carlson became anti-Israel.
Bet-David was born in Iran, and fled the country to come to America. Bet-David was also right to question why Carlson was downplaying the harms of Sharia law, and focusing on what Carlson thought were its benefits.
My hope is that this leads to Carlson coming on Bet-David’s show. I doubt he will, although there is a small chance because he may think Bet-David is not as intellectual as Douglas Murray or Ben Shapiro. While that’s true, Bet-David is charismatic, can make good points at times, and his experience seeing the evils of Iran firsthand would make for an interesting conversation with Carlson.
It is hard to understand why people believe the things that Carlson and Candace Owens say, though their personalities can be entertaining, and someone unaware of facts perhaps might think they were correct.
Irrespective of the outcome of the Iran war, Carlson is ready with the narrative that it is a disaster. He said that millions could die if America attacked Iran’s nuclear facilities before Trump took action last June. Of course, that didn’t happen. Being wrong has no consequences in Carlson’s mind; it’s about ratcheting up hatred of Israel and positioning it as an enemy of America. At times, it seems Carlson is the one standing against America. As Bet-David pointed out, Carlson said that Sharia law was leading the Muslim world to thrive, while it was declining under America. Carlson also had everyone believing that he was a big fan of President Donald Trump, until text messages revealed he hated him.
While I have my criticisms of Bet-David for not asking tougher questions to idiotic and Jew-hating guests, he deserves credit for calling out Carlson and outing him under the microscope. Because when that is done, what we find is quite ugly. Carlson, through charisma and absurdity, is trying to mainstream the idea that Israel is the enemy of America. He is hoping to reel people in on the lie that Israel bullied America into the war. That’s not the case — and everyone who knows that must continually question Tucker on it.
The author is a writer based in New York.
Uncategorized
The Media Is Biased Against Israel; What Should We Do About It?
The New York Times building in New York City. Photo: Wikimedia Commons
Where do we turn when we want to understand Israel as it actually is? Many people still instinctively answer with confidence: newspapers.
It feels rational, grounded, almost automatic. Yet the deeper you look into the global media landscape, the more that confidence begins to erode. What appears to be information often carries something more subtle beneath the surface. It carries intention, framing, and sometimes an agenda that quietly reshapes reality.
Across Israeli media alone, the range is undeniable. Haaretz represents a distinctly left-leaning voice, often sharply critical of Israeli policy and identity. Israel Hayom stands firmly on the right, reflecting a more nationalist perspective. Between them sit publications with all kinds of views.
Diversity in the media is often celebrated as a cornerstone of democracy. In theory, it should strengthen understanding. In practice, it can create confusion when the same reality is presented through completely different lenses. The problem is not that perspectives differ. The problem is that language itself becomes a battleground, shaping perception long before facts are even considered.
Words define the limits of thought. When certain terms are repeated often enough, they stop being questioned. They become accepted truth. The choice between “West Bank” and “Judea and Samaria” is not simply semantic. It reflects history, identity, and legitimacy. One term suggests a modern political construct, the other connects to thousands of years of Jewish presence. The same applies when Jewish communities are labeled as settlements while Arab communities are described as towns. These are not neutral distinctions. They carry implicit judgments that influence how readers interpret reality.
There is a third category: outlets that challenge the normalization of narratives that undermine Israel’s legitimacy. News outlets that refuse to adopt language that distorts historical context do not eliminate bias, but make their perspective transparent rather than disguising it as objectivity.
The broader issue extends beyond terminology. In much of the global media, there is an undercurrent that frames Israel as an outsider, a disruptor, even a colonial presence. This framing is rarely stated outright, yet it appears through emphasis, omission, and tone. Running negative stories about Israel, and positive stories about Gaza is one example that shapes how a country is perceived. Over time, repetition turns suggestion into assumption. Readers absorb these narratives without realizing how deeply they have been shaped.
At the same time, the boundaries of acceptable speech have shifted. On social media platforms, expressing certain criticisms can lead to immediate consequences. Yet hostility toward Israel often circulates freely, sometimes crossing into open antisemitism without similar repercussions. This imbalance does not create fairness. It creates distortion.
Education, which should serve as a safeguard against such distortion, is not immune either. In parts of Europe, including the Netherlands, concerns have emerged about how Holocaust education is approached in increasingly diverse classrooms. When historical truth becomes something to be softened or avoided, the consequences extend far beyond the classroom. Memory fades, context disappears, and space is created for narratives that would otherwise be challenged.
Against this backdrop, the role of media becomes even more critical. Journalism should not be about shaping reality to fit a narrative. It should be about presenting facts with clarity and context. Yet when neutrality becomes a mask for selective framing, trust begins to erode.
This is why clarity matters. Not forced neutrality, not artificial balance, but honest positioning. Readers are not misled by perspective. They are misled by the illusion of objectivity when it does not truly exist.
The responsibility does not lie solely with journalists. Readers must also engage actively, questioning what they read, recognizing patterns, and seeking context beyond headlines. Passive consumption allows narratives to take root unchecked. Critical thinking challenges them.
Standing for Israel in today’s information landscape is not simply about defending policies or decisions. It is about defending the integrity of language and the accuracy of history. It is about refusing to accept distortions simply because they are repeated often enough.
Sabine Sterk is the CEO of Time To Stand Up For Israel.