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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories

LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.

On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook. 

The response was overwhelming.

Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them. 

As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business. 

“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.” 

She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.

Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.

Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple). 

Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself. 

The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)

“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”

Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in. 

Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews. 

Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)

Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.

“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”

After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.

“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.” 

She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.

Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)

“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”

But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah. 

As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.

“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”

Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community. 

As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city. 

Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend. 


The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.

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Holocaust Denial Is Best Predicted by Belief in Other Conspiracy Theories, New Research Shows

White supremacist Nick Fuentes with a crowd of supporters after speaking at the America First Political Action Conference 4 outside of Huntington Place in in Detroit, Michigan, on June 15, 2024, after he and his supporters were ejected from the Turning Point USA ”People’s Convention.” Photo: Dominic Gwinn/ZUMA Press Wire via Reuters Connect

The best predictor of Holocaust denial is belief in other conspiracy theories, which is driven by low trust in institutions, according to newly published research.

The report, released by The Center for Heterodox Social Science and written by Canadian professor Eric Kaufman, is titled, “Recreational Racists and Performative Antisemites? A Profile of Right-Wing Audiences from Fuentes to Carlson.”

In the report, Kaufman explores the audiences of far-right podcasters, including Tucker Carlson, Nick Fuentes, and Candace Owens. He also extensively goes through a recent Manhattan Institute report that included findings on antisemitism and other forms of hate.

“Fuentes and others are infotainers, with very little impact on public opinion,” the professor states. “First, Fuentes’ audience is no larger than Alex Jones. My new survey shows that just 2-3 percent of US adults and 7 percent of [US President Donald] Trump voters under 35 tune in regularly.”

And while Kaufman found in the data that the audiences of Carlson and Owens are larger, “There are few white nationalists among Fuentes or Tucker Carlson’s followers. Only 10-20 percent of Fuentes & Carlson’s regular viewers back zero immigration or say you have to be white to be a ‘true American.’”

In his article on the report for Compact Magazine, the researcher argued, “It’s time to press pause on the panic about antisemitic and racist influencers taking over young conservatism. We should worry more about how a collapse in trust is fueling nihilistic conspiracy theories.”

He goes on to explain that the audiences of many of these podcasters are not particularly ideologically or consistently hateful. For example, “Holocaust denial is linked to other conspiracy theories but not as clearly to attitudes toward Jews, with only 22 percent of Holocaust deniers saying that Jews are given too much support and favorable treatment in American society.”

Instead, “Their racism is superficial, transgressive, and performative,” and it is driven by a form of nihilism that expresses itself in conspiracy theories.”

“Researchers find that an important predictor of belief in conspiracy theories is low trust,” Kaufman writes. “After all, conspiratorial thinking is predicated on a lack of trust in powerful elites and institutions, notably mainstream media, and a suspicion that one’s fellow citizens have had the wool pulled down over their eyes.”

On that note, he notes in a summary of his findings on social media that “the strongest predictor of Holocaust denial is believing in other conspiracy theories (i.e. moon landings, 9/11 an inside job). This is even more predictive than identifying as an antisemite!”

He continues, “Similar pattern for beliefs about ‘Israel’s supporters’ controlling the media. The more conspiratorial accounts (Jones, Fuentes, Tucker, Owens, Bannon) are twice as likely to believe this.”

“The strongest predictor of Jewish conspiracism is general conspiracism,” he writes.

The consequences of his findings, Kaufman explains, is that “the right-wing cultural ecosystem faces a dilemma. A degree of populist disruption, mistrust, and skepticism is necessary to reform established institutions and challenge the power of special interests, entryism, and ideological capture.”

However, “the challenge,” Kaufman argues, “is to permit all theories to be advanced in the public square, but have commentators dismantle those which are ungrounded in systematic evidence.”

He sees this as a dilemma that needs to be solved to prevent his concern over “the emergence of a floating ‘conspiracy vote,’ leaning young and nonwhite, which could shape the political and cultural direction of today’s unprecedentedly low-trust America.”

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UN Rights Body Censures Iran’s ‘Brutal Repression’ of Protests; Tehran Threatens US Investments in Region

Members of the UN Security Council meet on Iran at the request of the United States at UN headquarters in New York City, US, Jan. 15, 2026. Photo: REUTERS/Eduardo Munoz

The UN rights body condemned Iran on Friday for rights abuses and mandated an investigation into a recent crackdown on anti-government protests that killed thousands of people.

“I call on the Iranian authorities to reconsider, to pull back, and to end their brutal repression,” High Commissioner Volker Turk told an emergency session of the UN Human Rights Council in Geneva, voicing concerns for detainees.

The council passed a motion extending a previous inquiry set up in 2022 so UN investigators could also document the latest unrest “for potential future legal proceedings.”

Rights groups say bystanders were among those killed during the biggest crackdown since Shi’ite Muslim clerics took power in the 1979 revolution. Tehran has blamed “terrorists and rioters” backed by exiled opponents and foreign foes the US and Israel.

Iran‘s mission decried the rights council’s “politicized” resolution and rejected external interference, saying in a statement it had its own independent and robust accountability mechanisms to investigate “the root causes of recent events.”

Twenty-five states including France, Mexico, and South Korea voted in favor, while seven including China and India voted against and 14 abstained.

“This is the worst mass murder in the contemporary history of Iran,” Payam Akhavan, a former UN prosecutor of Iranian-Canadian nationality, told the meeting. He called for a “Nuremberg moment,” referring to the international criminal trials of Nazi leaders following World War II.

Iran‘s ambassador to the UN in Geneva, Ali Bahreini, told the Council its emergency session was invalid and gave Tehran’s tally of some 3,000 people killed in the unrest.

One Iranian official, however, has told Reuters that at least 5,000 people, including 500 members of the security forces, had been killed.

The US-based HRANA rights group said it has so far verified 4,519 unrest-linked deaths and had 9,049 additional deaths under review.

China, Pakistan, Cuba, and Ethiopia also questioned the utility of the rights session, with Beijing’s ambassador Jia Guide calling the unrest in Iran “a matter of internal affairs.”

It was unclear who would cover the costs of the extended UN inquiry amid a funding crisis that has stalled other probes.

Meanwhile, an influential Iranian cleric warned on Friday that Iran may target US-linked investments in the region in retaliation for any US attack on the Islamic Republic, Iranian news agencies reported.

President Donald Trump said on Thursday that the United States had an “armada” heading toward Iran but hoped he would not have to use it, as he renewed warnings to Tehran against killing protesters or restarting its nuclear program.

“The one trillion dollars you have invested in the region is under the watch of our missiles,” said Mohammad Javad Haj Ali Akbari, a leader of prayers that are held on Fridays in Tehran before a large gathering. He did not specify which investments he was referring to.

Separately, Iran‘s top prosecutor Mohammad Movahedi denied that Iran had called off 800 executions of people arrested in recent nationwide protests, as Trump has said.

“This claim is completely false. No such number exists, nor has the judiciary made any such decision,” Movahedi was quoted as saying by the judiciary’s news agency Mizan.

Iranian Foreign Minister Abbas Araqchi told Fox News last week “There is no plan for hanging at all” by Iran, when asked about the anti-government protests.

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US Threatens to Starve Iraq of Its Oil Dollars Over Iranian Influence, Sources Say

A general view shows al-Firdous Square in Baghdad, Iraq, July 27, 2022. Photo: REUTERS/Ahmed Saad

Washington has threatened senior Iraqi politicians with sanctions targeting the Iraqi state – including potentially its critical oil revenues – should armed groups backed by Iran be included in the next government, four sources told Reuters.

The warning is the starkest example yet of US President Donald Trump’s campaign to curb Iran-linked groups’ influence in Iraq, which has long walked a tightrope between its two closest allies, Washington and Tehran.

The US warning was delivered repeatedly over the past two months by the US Charge d’Affaires in Baghdad, Joshua Harris, in conversations with Iraqi officials and influential Shi’ite leaders, according to three Iraqi officials and one source familiar with the matter who spoke to Reuters for this story. The message was delivered to some heads of Iran-linked groups via intermediaries, they said.

Harris and the embassy did not respond to requests for comment. The sources requested anonymity to discuss private discussions.

Since taking office a year ago, Trump has acted to weaken the Iranian government, including via its neighbor Iraq.

Iran views Iraq as vital for keeping its economy afloat amidst sanctions and long used Baghdad’s banking system to skirt the restrictions, US and Iraqi officials have said. Successive US administrations have sought to choke that dollar stream, placing sanctions on more than a dozen Iraqi banks in recent years in an effort to do so.

But Washington has never curtailed the flow of dollars from the oil revenues of Iraq, a top OPEC producer, sent via the Federal Reserve Bank of New York to the Central Bank of Iraq. The US has had de facto control over Iraq’s oil revenue since it invaded the country in 2003.

Iraqi Prime Minister Mohammed Shia al-Sudani’s office, the Central Bank of Iraq, and Iran‘s mission at the United Nations did not respond to requests for comment.

“The United States supports Iraqi sovereignty, and the sovereignty of every country in the region. That leaves absolutely no role for Iran-backed militias that pursue malign interests, cause sectarian division, and spread terrorism across the region,” a US State Department spokesperson told Reuters, in response to a request for comment.

The spokesperson did not answer Reuters questions about the sanction threats.

Trump, who bombed Iran‘s nuclear facilities in June, threatened to again intervene militarily in the country during protests last week.

NO ARMED GROUPS IN NEW GOVERNMENT

Among the senior politicians to whom Harris’ message was passed were Prime Minister Sudani, Shi’ite politicians Ammar Hakim and Hadi Al Ameri, and Kurdish leader Masrour Barzani, three of the sources said.

The conversations with Harris started after Iraq held elections in November in which Sudani’s political bloc won the single-largest bloc of seats but in which Iran-backed militias also made gains, the sources said.

The message centered on 58 members of parliament views by the US views as linked to Iran, all the sources said.

“The American line was basically that they would suspend engagement with the new government should any of those 58 MPs be represented in cabinet,” one of the Iraqi officials said. The formation of a new cabinet could still be months away due to wrangling to build a majority.

When asked to elaborate “they said it meant they wouldn’t deal with that government and would suspend dollar transfers,” the official said.

The US has had de facto control over oil revenue dollars from Iraq, a top OPEC producer, since it invaded the country in 2003.

Iran has long supported an array of armed factions in Iraq. In recent years, several have entered the political arena, standing for election and winning seats as they seek a slice of Iraq’s oil wealth.

Renad Mansour, director of the Iraq Initiative at London’s Chatham House think tank, said armed groups were increasingly benefiting from positions in Iraq’s massive bureaucracy and so took the threat of cutting dollar flows seriously.

“The US has significant leverage,” he said. “The threat of the loss of access to US dollars, which is how Iraq’s economy functions through the sale of oil, has made it very concerning.”

WASHINGTON OPPOSES FIRST DEPUTY SPEAKER

One of the people Washington objects to is Adnan Faihan, a member of the powerful, Iran-backed political and armed group Asaib Ahl al-Haq (AAH), who was elected first deputy speaker of parliament in late December, the Iraqi official and the source with knowledge of the matter said.

They said the US opposed Faihan’s appointment to the post.

In a sign the pressure campaign was working, AAH leader Qais al-Khazali communicated a willingness to the Americans to remove Faihan as deputy speaker, the Iraqi official said. Faihan currently remains in his position.

The AAH media office and Faihan did not immediately respond to a request for comment and neither did Faihan.

In the last government, AAH held the education ministry, and Iraqi officials say it is seeking to participate in the next government too.

AAH was a key group in a sophisticated oil smuggling network generating at least a $1 billion a year for Iran and its proxies in Iraq, sources previously told Reuters.

Khazali was sanctioned by Washington in 2019 for AAH’s alleged role in serious human rights abuses, related to the killing of protesters in Iraq that year and other violence, including a 2007 attack that killed five US soldiers. At the time, he dismissed the sanctions as unserious.

DOLLAR CONTROL

Iraq holds the bulk of proceeds from its oil export sales at a Central Bank of Iraq account at the Federal Reserve Bank of New York.

Though it is a sovereign account of the Iraqi state, the arrangement gives the US practical control over a critical choke point of Iraqi state revenues, making Baghdad reliant on Washington’s goodwill.

“US efforts to achieve stability in the region are focused on ensuring states retain their sovereignty and can achieve security through mutual economic prosperity,” the State Department spokesperson said in their reply to Reuters questions.

The move to pressure Baghdad with a possible suspension of dollars takes place as the US begins marketing Venezuelan oil, which followed the capture of Venezuelan leader Nicolas Maduro in Caracas by US forces and his transfer to New York to be put on trial in relation to drug charges.

The US Department of Energy has said all proceeds from Venezuelan oil sales would be initially settled in US-controlled accounts at globally recognized banks.

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