Uncategorized
The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
—
The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
Uncategorized
Why the Jews Survived When so Many Civilizations Collapsed
Pro-Israel demonstrators gathered at Bebelplatz in central Berlin on Nov. 30, 2025, before marching toward the Brandenburg Gate. Participants held Israeli flags and signs condemning rising antisemitism in Germany. Photo: Michael Kuenne/PRESSCOV/Sipa USA via Reuters Connect
Arnold Toynbee, the great 20th century historian, devoted his life to studying civilizations — how they rise, how they flourish, and then, inevitably, how they fall.
His conclusion was disarmingly simple: Civilizations rarely collapse because they are conquered from the outside. They collapse because they fail to adapt. They mistake their moment in the spotlight — even if it lasts for centuries — for permanence.
And almost always, that confidence attaches itself to a particular place — a city, a capital, a sacred center that seems to radiate eternity.
For the Aztecs, that center was Tenochtitlan — an island city rising out of Lake Texcoco. Majestic white temples gleamed in the sun, with the great central shrine, the Templo Mayor, dominating the skyline.
Priests in feathered headdresses moved through the sacred area with ritual precision. This was an empire utterly convinced that heaven and earth met right there — in the middle of its city.
Then, in 1519, a few hundred Spaniards appeared on the horizon. At their head was Hernán Cortés, a young, ambitious, calculating adventurer who had no interest in the Aztecs’ view of themselves as an eternal people. Within two years, Tenochtitlan was rubble. The sacred precinct was stripped — its stones repurposed to build churches.
Today, if you stand in Mexico City, you can see excavated fragments of the Templo Mayor beside traffic lights and fast-food stands. The empire that believed it stood at the center of the world survives only in stone, in memory, and in the scattered descendants of a civilization that long ago lost its sacred center.
It’s a similar story with the Incas — a civilization of perhaps 12 million people stretching down the western spine of South America. They, too, had their version of eternity. Their bustling center, brimming with wealth, was Cusco, in the Peruvian Andes. Their vast empire stretched across mountains, deserts, and jungles — all radiating outward from Cusco, which they called the “navel of the world.”
Then, in the 1530s, another small Spanish expedition arrived, this one led by Francisco Pizarro. The timing could not have been worse. A brutal civil war was already tearing the Inca empire apart. Smallpox — a disease carried unknowingly by Europeans — had spread ahead of them, weakening the Inca population and destabilizing their leadership.
But even that did not prepare the Incas for the ruthless rampage of the conquistadores. Pizarro seized the emperor, Atahualpa, holding him hostage until an enormous ransom room was filled with gold and silver. The ransom was delivered as promised, but Atahualpa was executed anyway, and by 1533, Cusco was in ruins.
As in Mexico, temples were stripped of their treasures, and the gold was melted down and dispatched to Spain. Churches rose where sun temples once stood. The imperial order that seemed as solid as Andean granite unraveled with astonishing speed.
And this is not just a story about the New World. It is the rhythm of history. Mesopotamia believed itself to be eternal. Assyria did. Egypt did. Greece did. Carthage did. Rome certainly did.
Each, in its moment, assumed it stood at the gravitational center of human civilization. And then it didn’t. Monuments rise. Architecture declares permanence. Believers insist: “We are not going anywhere.” And then the center of gravity moves. It always moves.
The Jewish story should have followed the same pattern. In fact, by any reasonable civilizational metric, we were the least likely people to survive.
We began in Egypt as slaves. We wandered through the desert. We settled in the Land of Israel. We split into two kingdoms. We were exiled by the Assyrians. Conquered by the Babylonians. Rebuilt. Destroyed again by the Romans. Scattered across continents. Ruled by ruthless powers we did not control, living under laws we did not write.
No nation in history has experienced so many shifts in its center of gravity. And yet — we are still here. The question is not only why – it is how. The answer, I think, begins in Parshat Terumah. Before there was even a single stone laid on the Temple Mount, we were given something else — a sacred center that was real, but not fixed.
At the beginning of Terumah, God commands the construction of a sanctuary — not a monumental edifice carved into mountains or anchored to bedrock, but something built of curtains and poles, rings and sockets, designed to be dismantled and rebuilt wherever the people found themselves.
You might imagine the Mishkan as a temporary solution — a stopgap until the “real” thing in Jerusalem could be constructed. But that is to misunderstand it entirely. The Mishkan was not a placeholder. It was a principle. Long before we had a permanent Temple, we were taught something far more revolutionary: Wherever you are, build Me a center there — and I will be among you. As the Torah puts it (Ex. 25:8): “Let them make Me a sanctuary, and I will dwell among them.” Not in it — but among them.
The Temple in Jerusalem would later become the focal point of Jewish life. It was magnificent. It was the beating heart of the nation. Pilgrims streamed toward it three times a year. The Divine Presence rested there in revealed intensity.
And yet here is the astonishing fact: When the First Temple was destroyed, and the nation was exiled across the Persian Empire, we survived. When the Second Temple was destroyed by Titus in 70 CE, and the nation was scattered across the Roman world, we survived again.
Civilizations do not usually survive the destruction of their sacred center. The Aztec temples fell — and their world collapsed. Cusco fell — and the Inca nation unraveled. When Jerusalem fell, the Jewish people did not disappear. We regrouped. In Yavneh. In Sura. In Pumbedita. In Toledo. In Aleppo. In Frankfurt. In Warsaw. In Vilna. In New York. Even in Los Angeles!
The Temple may have been our center of gravity, but it was never the source of our gravity. That source had been implanted much earlier — in the wilderness — in the Mishkan.
The Mishkan precedes permanence. Long before we possessed a fixed center, we were taught how to create one that moves with us. Portable holiness was written into Jewish DNA. While other civilizations anchored holiness to geography, Judaism anchored holiness to covenant.
This does not diminish our longing for the Temple in Jerusalem. We pray daily for its rebuilding, and we turn toward Jerusalem in every Amidah. The Temple matters profoundly. But our survival without it proves something radical: God’s presence — and our identity as God’s people — was never confined to masonry.
The prophet Ezekiel, speaking in exile, refers to the synagogue as a מִקְדָּשׁ מְעַט — a miniature sanctuary (Ez. 11:16). In other words, a Mishkan. Wherever Jews gathered — in Babylon or Spain, in Poland or America — the portable sanctuary reappeared. In a synagogue. In a study hall. Around a Shabbat table. And God dwelt in our midst.
Which is why it is no accident that our first national sanctuary was made of curtains and poles, dismantled and reconstructed again and again over 40 years of wandering. Exile was written into the Jewish story from the beginning — but so was the architecture of survival.
And so today, as the global center of gravity threatens to shift yet again, the Jewish people remain what we have always been: a nation capable of carrying its center with it.
Wherever Jews gather — in Los Angeles, New York, London, Sydney, in a grand synagogue or a makeshift minyan in a dorm room, a hospital ward, or even a military base — if there is prayer, if there is Torah, if there is yearning for God — then God dwells among us.
The author is a rabbi in Beverly Hills, California.
Uncategorized
Qatar’s Olympic Ambitions: Soft Power Meets Hard Questions
Qatari Prime Minister and Foreign Minister Sheikh Mohammed bin Abdulrahman Al Thani speaks after a meeting with the Lebanese president at the presidential palace in Baabda, Lebanon, Feb. 4, 2025. Photo: REUTERS/Emilie Madi
As athletes gather in Italy for the 2026 Winter Olympics, an unusual presence should be sparking concern. Over 100 Qatari public security officers, along with 20 camouflage SUVs and three snowmobiles, arrived in Italy this month to help safeguard the Winter Games, though the country has no athletes competing.
The presence of US Immigration and Customers Enforcement (ICE) officials in Italy has drawn much of the flack around the Olympic security forces. But on a global level, it’s the chasm between Qatar’s carefully cultivated image and its actual conduct that deserves greater scrutiny.
The Qatar contingent’s arrival in Milan – marked by the Qatari military cargo plane hitting a lighting tower upon landing – is the latest example of Doha’s expanding role in global sports event security. That role reflects a calculated strategy to position the small energy-rich Gulf state as securing global cultural events while obscuring a troubling record of supporting Islamic fundamentalism.
Qatar has put in a lot of effort – and cash – to look like a solid Western ally, a respectable citizen of the world. But a closer look at the protection Doha has provided for terrorists over decades indicates that the respectability goes no deeper than a chicken costume worn by a fox – and is likely to prove at least as dangerous.
Qatar has made clear its interest in the soft power of global sporting events. In January, Sheikh Joaan bin Hamad Al Thani became president of the Olympic Council of Asia, and Qatar is bidding for the 2036 summer Olympics after hosting the men’s FIFA World Cup in 2022.
Those upstanding roles on the global scene run in parallel to blatant support of antisemitism. As Italy prepared for the Games, Qatar hosted the Web Summit tech conference, which showcased the creator of a new social media platform who told the audience he doesn’t need to rely on “Zionist money” and deployed the classic antisemitic trope that Jews control the media.
Corruption scandals abound, with Qatar standing accused of buying its way into hosting the World Cup. Former FIFA vice president Reynald Temarii was banned by soccer’s world governing body for eight years for accepting hundreds of thousands of euros from a Qatari billionaire, and was indicted by France in 2023 on charges of entering into a 2010 pact to support Qatar’s bid to host the 2022 World Cup. Qatari media also plays a part, with France investigating the role that a $400 million deal between FIFA and Al Jazeera, the flagship network of Qatar’s powerful media arm, may have played in the country’s selection as host.
Qatar’s support for terrorism goes back at least to the pre-9/11 era. Qatar has regularly been in the business of moving money to terror organizations, and was an early supporter of Al Qaeda founder Osama bin Laden, broadcasting his exhortations on Al Jazeera. Top Qatari government officials are thought to have tipped off 9/11 mastermind Khalid Sheikh Mohammed, allowing him to escape an FBI manhunt years before, when he was being investigated for his role in the 1993 bombing of the World Trade Center and plots to blow up international flights.
He was not the only terrorist the country accommodated. In 2013, Doha also became a safe haven for leaders of the Taliban, where they stayed as honored guests living in luxury even after exploratory peace talks with the US broke down, and of course for top Hamas leaders, including Khaled Meshaal, Khalil al-Hayya, and Hamas political chief Ismail Haniyeh.
Qatari officials have expressed support for Hamas, with the mother of the emir eulogizing the architect of the Oct. 7, 2023, massacre in southern Israel. Members of Qatar’s Shura Council declared that the events of Oct. 7 were merely a “preview.”
In another bid for an international leadership role, Qatar recently became a member of US President Donald Trump’s Gaza Executive Board, in one of the Gulf state’s latest attempts to build its reputation as a global keeper of the peace. But Qatar is not a neutral mediator. Giving Qatar a role in the future of Gaza means giving a role to a group that will likely support Hamas’s continued influence over Gaza. This is antithetical to Middle Eastern stability, which requires Hamas to be disarmed and removed from power. Giving Qatar a role perpetuates terrorism and corruption, and puts the security of the Middle East, the US, and the world at risk.
Qatar – which exports more liquefied natural gas than any other country and is one of the richest nations on earth – has managed to maintain good ties with the West, however, in part through the purchase of influence. For example, the US recently announced it will allow Qatar to build an Air Force facility in Idaho, and Doha is a major backer of US think tanks, universities, and politi
Soccer fields and ski slopes may seem like innocent enough playgrounds in which to let Doha romp. But such involvement only allows Qatar to polish its image and extend its influence, letting it build more empty legitimacy of the sort that allows it to be included in the Gaza peacekeeping force. Let’s also not forget that enabling Qatar to bill itself as a safeguard of international sporting events means that a committed sponsor of global terror is actively working to develop a reputation as a protector of some of the world’s most prominent terror targets. Before accepting the next offer of cash from Qatar or inviting the country to participate in peacekeeping activities, it’s well worth considering whether it’s really such a good idea to keep letting the fox guard the henhouse.
Dr. Ariel Admoni is a researcher specializing in Qatari policy at the Jerusalem Institute for Strategy and Security.
Uncategorized
VIDEO: Actor Allen L. Rickman reviews ‘Marty Supreme’ in Yiddish (English subtitles)
Actor Allen L. Rickman, known best for his appearance in the dybbuk scene opening of the film A Serious Man, gives you his take on Josh Safdie’s hit movie Marty Supreme about an ambitious table tennis player who’ll do anything to win the championship, in this Yiddish video with English subtitles.
The post VIDEO: Actor Allen L. Rickman reviews ‘Marty Supreme’ in Yiddish (English subtitles) appeared first on The Forward.
