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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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He sold a house to Justin Bieber. Now this LA investor has given Chabad $100M to build one of the world’s largest Jewish centers.
(JTA) — A Los Angeles real estate investor known for selling homes to celebrities has donated a $100 million office tower to Chabad, the global Orthodox Jewish outreach movement, to create what is slated to become one the world’s largest Jewish centers.
Alon Abady and his wife, Monique, transferred the 16-story, 300,000-square-foot complex at 9911 W. Pico Blvd. to Chabad of California, which plans to transform it into the Chabad Campus for Jewish Life.
The property sits in the Pico-Robertson neighborhood, the heart of Jewish Los Angeles, down the street from the Museum of Tolerance and near the Simon Wiesenthal Center, Fox Studios and, since 2023, the Ziegler School of Rabbinic Studies, a Conservative movement seminary.
Chabad officials say the building was appraised last fall at $103 million, making it one of the largest single gifts ever to a Jewish organization. The new campus is expected to serve as a regional hub for Jewish religious life, social services and education, as well as a global center for the Lubavitch movement’s worldwide network of emissaries.
The campus will include a synagogue, life-cycle venues, youth and senior programs, mental-health and social services, museums and support for Jewish students on college campuses, along with facilities for large communal and international gatherings.
“It will be an epicenter of Jewish life,” said Rabbi Chaim Nochum Cunin, one of the leaders of West Coast Chabad. “It will transform the landscape of Jewish life in Los Angeles and throughout the world.”
Abady, who works as a managing partner of Waterfall Bridge Capital, paid $35 million for the property in 2023 with plans to redevelop it. The current market value of $103 million reflects an appraisal by Partner Valuation Advisors conducted in September, according to Rabbi Motti Seligson, director of public relations for Chabad’s headquarters in Brooklyn.
Abady is best known for high-profile real estate deals in Los Angeles, including the $96 million purchase of the Sofitel Beverly Hills hotel in 2021. He has also been involved in a series of widely noted residential transactions, including buying and later selling Simon Cowell’s former Beverly Hills home and selling a property to Justin and Hailey Bieber.
The campus will rank among the largest Jewish institutions in the world. It will be smaller than Chabad’s 538,000-square-foot Menorah Center in Dnipro, Ukraine, but larger than most Jewish community centers in North America and comparable in scale to New York’s 92nd Street Y, which also includes residential and non-Jewish cultural facilities.
Abady said his gift reflects a long-standing relationship with Chabad that dates back to his family’s arrival in Los Angeles in the 1970s, when they were assisted by Rabbi Baruch Shlomo Cunin, Chabad’s West Coast director.
“This is a lifelong dream that also allows me to honor my parents and my children,” Abady said in a statement. “When my family immigrated to Los Angeles in the 1970s, Chabad was there for us. That was never forgotten.”
The announcement comes at a moment when many Jewish institutions are under financial strain. In Los Angeles, it follows the recent sale of the American Jewish University’s historic Bel Air campus. The 22-acre hilltop property was transferred in 2024 to Milken Community School, its neighboring Jewish middle and high school, and AJU’s rabbinical school, Ziegler, moved to Pico-Robertson.
While the final purchase price was not publicly disclosed, the sale was widely reported to be in the roughly $60 million range, allowing Milken to expand its campus as AJU consolidated its operations.
The post He sold a house to Justin Bieber. Now this LA investor has given Chabad $100M to build one of the world’s largest Jewish centers. appeared first on The Forward.
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Houston Texans linebacker Azeez Al-Shaair wears ‘stop the genocide’ eye black
(JTA) — In his postgame interview on Monday night, Houston Texans linebacker Azeez Al-Shaair said the things you’d expect to hear, like crediting his teammates for a dominant playoff win and praising his coach.
But on the Pro Bowler’s eye black was a message that you don’t see every day on ESPN: “STOP THE GENOCIDE.”
Al-Shaair, who is Muslim, has long been a vocal pro-Palestinian advocate.
In December 2023, as a member of the Tennessee Titans, Al-Shaair chose to support the Palestine Children’s Relief Fund through the NFL’s “My Cause, My Cleats” program.
“Given the recent events in Israel and Gaza, this nonprofit provides medical aid and essential supplies to children injured and left homeless by the bombings in Gaza,” he said in his entry about the charity.
Al-Shaair supported the same charity in 2024 and 2025 as a member of the Texans, and has worn cleats that read “FREE” on one side, referring to the “Free Palestine” movement, and “Surely to Allah we belong and to him we will all return” on the other. The cleats also featured the text, “AT LEAST 41,788 Palestinians killed, 10,000+ estimated to be under the rubble, 96,974 wounded.”
Al-Shaair has also signaled criticism for Hamas’ Oct. 7, 2023, attack on Israel that triggered the war in Gaza, about which he’s become an outspoken advocate on and off the field.
“I feel like it’s something that’s trying to be silenced,” Al-Shaair told the Houston news site Chron in 2024. “On either side, people losing their life is not right. In no way, shape or form am I validating anything that happened, but to consistently say that because of [Oct. 7] innocent people [in Gaza] should now die, it’s crazy.”
Al-Shaair was one of two active NFL players who signed onto the “Athletes for Ceasefire” letter, which called on President Joe Biden to call for a ceasefire in February 2024.
The Texans named Al-Shaair as their club winner for the 2025 Walter Payton Man of the Year Award, which recognizes “players who excel on the field and show exceptional dedication to uplifting their communities with consistent, positive impact.”
A post on the Texans’ website details Al-Shaair’s charitable work including support for homeless youth and adults, hosting a movie night at NRG Stadium for HYPE Freedom School students, and providing free tickets and food for students from the Muslim Organization of Sports, Socials and Education. His pro-Palestinian advocacy is not mentioned in the post.
While the linebacker has been vocal about his pro-Palestine views, Monday night’s postgame interview with Scott van Pelt — during which he said nothing about Israel or Gaza, but had an eye black message big enough to read during his close-ups — may have been his loudest form of advocacy yet, as it came shortly after a nationally televised playoff game on ESPN. Video of the interview has circulated on social media and drawn praise from pro-Palestinian activists.
“This is how you use your platform. Proud of you brother,” wrote Omar Suleiman, an imam and activist with over 1 million followers.
According to the NFL rulebook, players are “prohibited from wearing, displaying, or otherwise conveying personal messages either in writing or illustration, unless such message has been approved in advance by the League office.” The rule also states that the league “will not grant permission” to players displaying a message “to political activities or causes, other non-football events, causes or campaigns, or charitable causes or campaigns.”
The most notable case of political activism in the NFL in the last decade came when Colin Kaepernick, protesting police brutality, refused to stand for the national anthem. Kaepernick was not issued a fine or suspension by the NFL, though no teams signed him as a 29-year-old free agent, leading to debate over whether he was blackballed by the league for his stance.
Players have previously been fined for wearing eye black with personal messages, though they had not gotten league approval before their games. Al-Shaair has not been issued a fine.
The post Houston Texans linebacker Azeez Al-Shaair wears ‘stop the genocide’ eye black appeared first on The Forward.
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What the ‘synagogue of Satan’ slur tells us about Christian antisemitism
The man charged with arson in the burning of Beth Israel Congregation in Jackson, Miss., called the institution a “synagogue of Satan” in an interview with authorities, according to an FBI affidavit.
The phrase, originating in the New Testament book of Revelation, has been used in recent years to attack Jews, making its way into graffiti on Jewish institutions, antisemitic conspiracy theories and in far-right commentator Candace Owens’ criticism of Jewish figures.
But its meaning is not necessarily consistent: “Synagogue of Satan” has been used to refer to a supposed Jewish conspiracy to control the U.S. government, as a broad indictment of Jewish people as Satanic and as a narrow critique against Jewish people perceived as behaving badly. It has been used by Christian nationalists and by Nation of Islam leaders.
It remains unclear how the term made its way into the vocabulary of Stephen Spencer Pittman, who was arrested the day of the attack. Pittman, 19, followed dozens of Instagram accounts that share motivational Bible quotes and created a website promoting “scripture-backed fitness.” But his public social media activity apparently only turned antisemitic on Jan. 10, when he shared an antisemitic cartoon and confessed to setting fire to Beth Israel.
Origin of a slur
The book of Revelations, the last book of the New Testament, uses the phrase twice in a message of comfort to Jesus’ followers facing persecution, castigating “the synagogue of Satan who say that they are Jews and are not.” The implication is that the early Christians’ persecutors are perverting the meaning of Judaism to further their ends.
Christian scholars note that the author of Revelations was likely Jewish. Nevertheless, the phrase has come to serve as a catch-all to justify antisemitism by claiming that Jews are inherently Satanic, or out of favor with God’s plans for the world.
Its popularization as an antisemitic term may originate in the Christian Identity movement, a group of white evangelical extremists who believe that the true descendants of Adam are the white race, and the Jews are descendants of Cain — who in their view, is the offspring of Eve and Satan. The Christian Identity movement, which dates back to the early 20th century, peaked in the 1980s and 1990s, but it left a lasting impression on far-right theology.
The influential Evangelical leader Rev. Billy Graham — known as “America’s pastor” for his ubiquitous TV presence — infamously used the phrase in a 1973 conversation with then-President Richard Nixon, who at the time was complaining about Jews purportedly controlling the US media. (Graham apologized for his comments nearly 30 years later, after a recording of the conversation became public.)
Graham’s use of the term underscored a key connection between Christian Zionism and antisemitism. He told Nixon in that recorded conversation that while he supported Israel, Jewish people didn’t understand his real feelings about them, which is that there were two types of Jews: conservative ones who supported Graham and his ministry, and the “synagogue of Satan” — liberal-minded ones and especially Jews who worked in media.
Fuel on the fire
In recent years, the term has come to be applied more creatively. Controversial rapper Jay Electronica used it in a song in 2014. Nation of Islam leader Abdul Haleem Muhammad blamed the synagogue of Satan in 2016 for a supposed plot to de-masculinize American black men through marijuana. A group of neo-Nazi agitators that has flyered neighborhoods around the country with propaganda draped a banner over a Los Angeles freeway with the phrase in Oct. 2022.
If the term can be said to have a “power user” today, it would be Owens, the far-right commentator who has promoted a range of antisemitic conspiracy theories, including Frankism and the notion that Israel was behind Charlie Kirk’s assassination.
Owens has accused Jewish conservative commentator Ben Shapiro, Israeli Prime Minister Benjamin Netanyahu, Rabbi Shmuley Boteach, and “radical Zionists” of being members of the synagogue of Satan.
But Owens is merely one of a slew of right-wing agitators who have accelerated use of the term in recent months.
Andrew Torba, the chief executive officer of the far-right social media hotbed Gab, posted an entire essay last fall — titled “Naming the Synagogue of Satan” — saying Christendom was under threat because the US had been captured “with AIPAC donations” and “Hollywood propaganda.”
As recently as Dec. 2025, a far-right podcaster in Colorado called for the execution of Gov. Jared Polis and other Jewish state democrats, referring to them as “Synagogue of Satan Jews.”
Just a few weeks later, Beth Israel Congregation, the oldest synagogue in Mississippi, was slapped with the moniker the day it went up in flames.
The post What the ‘synagogue of Satan’ slur tells us about Christian antisemitism appeared first on The Forward.