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The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories
LIMA, Peru (JTA) — The story of Lima’s only Jewish bakery begins on Christmas.
On the eve of the holiday in 2016, Deborah Trapunsky was baking challah for a non-Jewish friend who wanted a unique gift for her boyfriend. Her friends had always loved her challah, and she enjoyed sharing this aspect of her culture with them. But on that night, Trapunsky figured that she would see if anyone else would be interested in some challah to go with their Christmas dinner. So she posted on Facebook.
The response was overwhelming.
Trapunsky ended up receiving nearly 100 orders, and without a professional oven, she barely kept up with the demand. Using her parents’ small kitchen to complete the orders, Trapunsky said that she had to “colonize” her parents’ apartment — using every countertop to knead dough, laying out challahs throughout the rooms to cool down and then packaging them.
As she drove around Lima on Christmas day completing all the deliveries, as the majority of Peruvians were celebrating with their families, Trapunsky hatched a plan to turn the unexpected response into a business.
“I was really surprised when the orders started to grow and grow,” she said. “I had no idea about anything, no idea how much challah I could bake, no idea how to do the packaging…but that’s how it all started.”
She named her creation Oh-jalá — a bit of wordplay, as “ojala” means “I hope” and jalá is the Spanish word for challah, the braided Ashkenazi bread traditionally made on Shabbat and holidays.
Seven years after that Christmas Facebook post, the bakery has moved from a cramped 120-square-foot kitchen to a 1,200-foot brick and mortar space that opened in 2020 in a garage of an old colonial home in the posh neighborhood of San Isidro.
Trapunksy, who is 30, has gone from selling four flavors of challah to 12 — including vegan and nutella varieties — and has expanded from only selling challah to offering coffee, hamantaschen (for Purim), a variety of sweetbreads and even bagels. (She made sure to add the disclaimer that hers are not on par with New York bagels but that they suffice for the traveler in Peru who is craving the Jewish-American staple).
Over the years, Trapunsky’s clientele has also shifted from mostly Jewish customers — who found her after the initial Christmas rush — to mostly non-Jews. She therefore sees Oh-jalá as more than a job: it’s her attempt to combat stereotypes, encourage the integration of Jews into Peruvian society, and perhaps most importantly, it’s her attempt to forge a unique Jewish-Peruvian identity for herself.
The bakery is housed in a garage of an old colonial home in the posh neighborhood of San Isidro. (Courtesy of Deborah Trapunsky)
“Here in Peru people like ‘different’ [cultures and cuisines], and being Jewish in Peru is very different,” Trapunsky said. “And I really enjoy having a bakery that exists at the intersection between this minority community and the larger Peruvian world.”
Jewish Peruvians make up fewer than .01% of the country’s population of 34 million and are mostly concentrated in the capital Lima. Trapunsky and her family are currently close with other members of the community here, but they didn’t always fit in.
Like many South American Jews, her family mostly descends from Eastern Europe. Before 1998, they lived in Chile, but looking to leave financial struggles behind, the Trapunskys left for Peru. Siblings, parents, cousins, aunts and uncles all lived together in an old house in Lima. Trapunsky recalled these memories fondly, as she was only a child and enjoyed being with her cousins. But she also remembers the tension between her parents and uncles and aunts, as their economic hardships were compounded by feeling like outcasts among Lima’s Jews.
Oh-jalá includes bagels on the menu. (Courtesy of Deborah Trapunsky)
Lima’s Jewish community of around 2,000 is very wealthy, and the Trapunskys came to Peru with almost nothing. Starting from scratch, they had to fight for a place within a community that Deborah describes as “hermetic.” She spent much of her childhood feeling like she didn’t belong in the traditional but not Orthodox community that was supposed to embrace her. It made her bitter.
“The Jewish community here is very closed-minded. When [my family] arrived in Peru, we didn’t have any money…I was young but I remember feeling the struggle of my family trying to exist in an unwelcoming community,” Trapunsky said. “So although I’ve always felt grateful for being Jewish and for the Jewish community here, I also have always felt a little resentment.”
After graduating from Peru’s only Jewish high school, she went to university and immersed herself in the non-Jewish world. She quickly discovered that the majority of Peruvians know very little about Jewish people, and what they do know is often based in stereotypes and anachronisms. She often tried to educate her peers about Jewish holidays, traditions and food, and through that process felt more Jewish than she ever had.
“Sharing my culture with friends helped me discover what made me feel Jewish. When I was only spending time with other Jews, I lost the ability to identify myself by contrasting myself to others,” she said. “But being immersed in Peru’s secular world gave me the opportunity to connect to my Judaism in a very different way.”
She added that she thinks the insularity of Lima’s Jewish community leads non-Jewish Peruvians to view the community with suspicion and reinforces negative stereotypes about Jewish people. With Oh-jalá, Trapunsky is trying to change that — to foster interaction between local Jews and others, and to show Peruvians how Jews enrichen their society.
Trapunsky is shown with some of her employees inside Oh-jalá. (Courtesy of Deborah Trapunsky)
“Food is a safe and secular space,” she said. “It gives me the opportunity to share cultural information in a non-political manner.”
But Oh-jalá’s physical space is not the only tool that Trapunsky uses in her mission — she also uses the bakery’s Instagram account to educate Peruvians about Judaism. With more than 18,000 followers, she does educational Instagram stories on Sukkot, Pesach, and other Jewish holidays. She even did an Instagram live video on “Judaism 101.” In a series of highlighted stories on her page, she talked about topics ranging from the fasting on Yom Kippur to why Jews don’t celebrate Christmas to, of course, the origins of challah.
As a result, she has received hundreds of positive direct messages from Peruvians eager to learn more about the religion and compare Judaism to their own Catholicism. She said this was her exact goal.
“I want to overturn the hermetic reputation of the Jewish community and turn it into something accessible, open to the public, and even trendy,” she said. “I want everyone in Peru to be able to get to know us… and explore our culture.”
Starting Oh-jalá has also helped her let go of the resentment. She now not only feels more secure in her identity as both Peruvian and Jewish, but also more of a valued member in the Lima Jewish community.
As the financial success continues, Deborah is focused on the future. She wants to franchise her bakery and plans to open another one on the other side of the city.
Ever the entrepreneur, she also made sure to tell the Jewish Telegraphic Agency that she’s looking for investors — and for a Jewish boyfriend.
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The post The founder of Peru’s only Jewish bakery looks to educate non-Jews through food — and Instagram stories appeared first on Jewish Telegraphic Agency.
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For a few terrifying minutes, Israelis were heroes again
For a few terrifying minutes aboard a Flydubai flight bound for Tel Aviv on Wednesday, a group of Israeli passengers found themselves with a problem that was considerably more immediate than the usual arguments about Israel. Someone in the cockpit had become violent, the airplane was descending rapidly and the people aboard had to figure out what to do. They did.
According to the emerging account, Israeli passengers helped overpower the attacker and restrain him, while pilots traveling as passengers assisted in getting the aircraft safely onto the ground in Saudi Arabia. Other passengers provided medical assistance. A flight that could have ended in catastrophe instead became one of those extraordinary stories in which ordinary people discover that the few seconds available for a decision are the only seconds that matter.
There is something refreshing about the simplicity of the story. The passengers were confronted with a danger that required immediate action, and some of them acted. Israelis watching the story unfold saw a familiar national trait emerge in circumstances where slogans had very little use.
Former Israeli spokesman Eylon Levy captured the comic quality of it perfectly. “Overall, the probability that a plane full of Israelis will contain a trained assault team, two additional pilots, and, statistically, at least one cardiac surgeon, psychologist, lawyer, and diamond dealer is substantially higher than 50%.”
The joke survives the caution that is always needed with stereotypes because anyone who has spent time around Israelis recognizes the type. Put 180 Israelis in a metal tube in the skies and you have a statistically improbable concentration of people who have served in the military, flown aircraft, treated patients, run companies, handled emergencies, argued with authority and developed the conviction that whatever has gone wrong can probably be fixed if everyone stops panicking and starts doing something.
For Israelis, that quality has long been part of the national mythology. The country was built around the idea that its people would have to improvise their way through circumstances that seemed to offer very little room for error. The mythology produced its own cliches: the engineer who can repair anything, the doctor who appears when somebody needs one, the stranger who immediately assumes responsibility because waiting for an official response seems inefficient.
In the military, it is the officer who shouts “after me” – aharai! – rather than leading from behind.
This is the Israel that was admired after the 1967 Six Day War – or for the 1977 commando raid on Entebbe Airport that rescued over 100 hostages held by pro-Palestinian hijackers.
Sadly, much of the world has encountered a very different Israeli stereotype in recent years. Israelis have increasingly become symbols in arguments about war, occupation, nationalism and international law. Israel itself has become increasingly isolated, and Israelis have experienced insults and worse while traveling abroad.
October 7 added another layer to the picture. The country that had spent decades cultivating an image of military competence suddenly had to confront an astonishing failure of intelligence and security. The image of the Israeli who always knows what to do became harder to sustain when the country itself had been caught so badly unprepared.
And Israel has been widely and wildly vilified around the world – by the far left, by the far right, by antisemites of every stripe and activists who have made Zionism a dirty word and have turned Israel into an avatar for everything that is wrong in the world.
Then came the FlyDubai flight.
The flight’s landing in Israel was top news all over the world. CNN reported the event as a miraculous act of heroism. Even The Guardian, not known for its pro-Israel coverage of late, gushed about the “daring rescue.”
That may explain why Prime Minister Benjamin Netanyahu moved so quickly to meet the returning passengers. Whatever one thinks of Netanyahu’s politics, his instincts for symbolism are unusually sharp. For a man far behind in the polls ahead of Oct. 27, it was a godsend. He understood the importance of attaching himself to bravery.
There is an old Israeli sensibility that can be difficult to explain to people who have never lived there. It combines self-confidence with improvisation, anxiety with humor and a stoicism before dire circumstances.
The Flydubai passengers offered a particularly vivid demonstration of that quality.
But there is a larger lesson here, although it is a modest one. Countries become caricatures when their people are reduced to the arguments surrounding them. Israelis have been seen increasingly through the prism of the Israeli-Palestinian conflict, and sometimes through the actions of the government that happens to represent them. A plane full of passengers offers a different perspective.
They were scared. They were ordinary. They were resourceful. Some of them were brave. And the world was reminded of another side of Israel.
The post For a few terrifying minutes, Israelis were heroes again appeared first on The Forward.
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Ohio GOP gubernatorial nominee appeared at church whose pastor called modern Judaism ‘fake’
Vivek Ramaswamy, the Republican nominee for governor of Ohio, campaigned twice at a church whose pastor compared COVID-era restrictions to Nazi Germany and whose members took part in a protest outside the home of a Jewish state lawmaker who described it as an antisemitic act of intimidation.
Ramaswamy, 41, is running against Amy Acton, a Jewish Democrat who faced antisemitic attacks and Nazi comparisons while serving as Ohio’s health director during the COVID-19 pandemic.
The Republican candidate most recently appeared on May 21 for a campaign event at Liberty Valley Church in Northfield, which describes itself as a “Bible-Believing Non Denominational Patriotic Church,” for a discussion about “The Future of Religious Liberty.” Ramaswamy appeared alongside the church’s pastor, the Rev. Jeff Tauring, who has preached there for more than two decades, according to the church’s website.
The church drew attention in 2021 after several members showed up outside the home of Casey Weinstein, a Democratic state representative who is Jewish, during protests over the coronavirus restrictions. Weinstein described it as a “show of force” intended to intimidate him and said the explicitly Christian messages — including a “kneel before the cross” banner and a call to “make Casey Weinstein be better” — directed at the home of a Jewish lawmaker made the demonstration antisemitic
Tauring, in an interview with the Cleveland Jewish News at the time, denied that the demonstration was antisemitic or intended to intimidate Weinstein, saying his church supported Jews and Israel. But he added that it was an obligation of his congregation to speak out, likening the vaccine mandates and other government health policies to the policies of the Nazi regime that preceded the Holocaust. “We feel like if somebody would have stood up for the Jews earlier, and it should have been the church, if they would have done that earlier,” he said, “I’m not sure if the catastrophe would have happened.”
Earlier this year during a sermon, Tauring described the modern practice of Judaism as “fake” and called Israeli Prime Minister Benjamin Netanyahu a ”wicked person” because “he doesn’t believe in Jesus Christ and he should.”
At the Ramaswamy event in May, Josh Mandel, a Jewish ally of the pastor who campaigned on “Judeo-Christian values” during his failed Senate bid against JD Vance in 2022, told the audience that Ramaswamy would govern according to the values practiced inside the church.
“I know Vivek. He’s not just going to campaign in churches once he’s governor; he’s going to keep coming back,” Mandel said, according to a recording of the event obtained by the Forward. “And he’s going to govern based on what is worshiped right here in this church.”
Ramaswamy also appeared at the church last December.
In an interview on Wednesday at the campaign’s request, Mandel said he organized the event at the church and described the pastor and Ramaswamy as great friends of the Jewish people.
He wasn’t familiar with the pastor’s past remarks and didn’t address them when the Forward shared them.
Mandel shared a clip of Ramaswamy answering a question at the event about antisemitism, in which he called it a “cancer” in society and said it must be confronted on both the left and by “some people who claim to be on the right.”
“I think that a society that turns towards blaming a successful group of people in our country and in many other cultures in our history is a society that actually is allergic to success,” Ramaswamy said at the town hall. “And a society that is allergic to success, a real victim of that is not just the Jewish people — who are the recipients of that hatred. The real victim is the entire society itself, because it is a cancer that will eat that nation from within.”
Ramaswamy’s complicated record with Jewish voters
Ramaswamy, a biotech entrepreneur who has never served in public office, has had his own complicated relationship with Jewish voters and has taken controversial positions on Israel.
During his 2024 presidential campaign, Ramaswamy broke with much of the Republican field by proposing that the United States eventually phase out its annual $3.8 million military assistance to Israel after the current agreement expired in 2028. He later softened that position, telling the Forward that aid should end only when Israel was strong and secure enough that it no longer needed American assistance.
Aligned with the “America First” worldview, Ramaswamy developed close relationships with figures like Tucker Carlson, the former Fox News host who has promoted antisemitic tropes and conspiracy theories, associated with white nationalists, and called for stripping citizenship from Americans who served in the Israeli army. Ramaswamy was reportedly on a shortlist to become secretary of state in Donald Trump’s second administration, supported by Donald Trump Jr., tech billionaire Elon Musk and Carlson.
Ramaswamy, a Hindu who was a member of Shabtai, a Jewish leadership society at Yale founded in 1996 as an alternative to the “secret societies” at the university, also faced criticism from Jewish groups for appearing on a podcast hosted by Albert Faleski, known online as An0maly, who had promoted antisemitic stereotypes and conspiracy theories. Ramaswamy told the Forward at the time that he had not known about the host’s statements before appearing on the show and argued that speaking with someone did not amount to endorsing that person’s views.
Jewish conservatives and Republican officials have spent much of the past year publicly confronting antisemitism within parts of the MAGA movement, particularly the growing influence of Carlson, Nick Fuentes and other online personalities who attack Israel and traffic in antisemitic conspiracy theories. An increasingly vocal faction on the far right has made Christian nationalism and antisemitism central to its politics.
Acton’s experience with antisemitism
The tension is particularly relevant in Ohio, where Ramaswamy is running against a Jewish Democrat who has spoken openly about her faith and has faced antisemitic attacks. If elected, Acton would become Ohio’s first Jewish governor.
While serving as Ohio’s health director during the COVID-19 pandemic, Acton became a target of antisemitic abuse and Nazi comparisons as she enforced the state’s public health restrictions.
Earlier this month, an armed man lunged toward Acton while she was speaking at a campaign event. The suspect, Partick Havas, was charged with assault, disorderly conduct and inducing panic. Authorities did not specify whether they believed the incident was motivated by antisemitism. Ramaswamy’s campaign condemned the episode, calling political violence “completely unacceptable.”
While the state has been governed by a Republican since 2021 and has been leaning GOP in recent elections, recent polls show Acton expanding her lead over Ramaswamy.
The post Ohio GOP gubernatorial nominee appeared at church whose pastor called modern Judaism ‘fake’ appeared first on The Forward.
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What is flydubai and will it continue to link Israel and the Emirates?
(JTA) — TEL AVIV – The apparent hijacking attempt aboard flydubai Flight 1073 has put a spotlight on the Emirati airline, which has become a main air link connecting Israelis to the rest of the world.
The incident could also test the relationship between Israel and one of the airlines that has come to symbolize the ties forged by the 2020 Abraham Accords, in which the United Arab Emirates was one of a small number of Arab countries that recognized Israel.
Flydubai, a Dubai government-owned airline, began operating in 2009 and launched regular flights to Israel in 2020, shortly after the UAE and Israel established diplomatic relations.
When war broke out in Israel in October 2023, many foreign airlines suspended flights to the country for extended periods. Flydubai and other UAE airlines continued operating flights to and from Israel through much of the conflict, providing an important connection for Israelis seeking to travel abroad at a time when international air service to the country was severely reduced.
The airline has also become an important hub for Israelis traveling beyond the UAE itself. Through Dubai, passengers can connect to destinations across Asia, Africa and other regions. The airline operates dozens of flights between Tel Aviv and Dubai each week.
According to Ben Gurion Airport data for August, flydubai carried roughly 90,000 passengers during the month. Since the beginning of 2026, more than 420,000 passengers have flown with the airline to or from Ben Gurion, accounting for roughly 4% of the airport’s international passenger traffic and placing it third among international airlines operating at the airport by passenger volume.
The incident aboard Flight 1073 could now put that relationship under scrutiny.
Israel’s Transportation Minister Miri Regev has reportedly asked Prime Minister Benjamin Netanyahu to immediately suspend flydubai flights to Israel until the circumstances of Wednesday’s incident are clarified, according to Israeli news outlet Ynet.
Regev said flydubai had violated the countries’ aviation agreement, which she described as requiring pilots operating flights to Israel to be citizens of countries with which Israel maintains diplomatic relations. Israeli and international media have reported that the co-pilot who instigated the incident was an Omani national.
Former Israeli Ambassador to the UAE Amir Hayek pushed back against calls to suspend the flights, however. In a post on X, Hayek wrote that flydubai and Etihad were the only two airlines in the world that continued flying to Israel “even during the most difficult times,” and argued that the UAE and the airline should be allowed to fully investigate what happened rather than face action based on speculation.
“I trust them,” he wrote.
The episode comes as Flydubai continues to expand its global network. The airline said this month that it was operating an average of 2,200 flights a week and serving more than 125 destinations in 56 countries. Its partnership with the major airline Emirates gives passengers access to a combined network of more than 214 unique destinations in more than 100 countries, with more than 4,600 possible connections through Dubai.
This article originally appeared on JTA.org.
The post What is flydubai and will it continue to link Israel and the Emirates? appeared first on The Forward.
