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The iconic crest worn by Messi and Argentina’s soccer team was designed by a Jewish superfan 50 years ag
(JTA) — BUENOS AIRES — Soccer fans around the world are familiar with the crest worn by Argentina and its star Lionel Messi: a vertical shield with laurel branches symbolizing victory and glory at the bottom and three stars at the top representing the team’s three World Cup titles.
But few are aware that the crest has its roots in Argentina’s close-knit world of Jewish sports clubs, where its designer developed his affinity for soccer.
Norberto “Toto” Rud was in his late 20s and a member of Club Náutico Hacoaj, a Jewish club, when he proposed the crest in 1976, drawing on the branding acumen and graphic design skills he would use throughout his career as a businessman and soccer aficionado in Buenos Aires.
Rud has long been credited with developing the crest after observing that while many European soccer teams wore distinctive emblems, his own beloved Argentina’s jerseys were notable only for their sky blue-and-white colors.
Watching international soccer in the era of black-and-white television, Rud noticed that supporters could instantly recognize teams such as West Germany by its eagle or the Soviet Union by its CCCP lettering, but Argentina could easily be confused with clubs wearing similar striped shirts. He concluded that the national team needed a visual identity equal to its footballing tradition.
Rud prepared approximately 20 design proposals and submitted them to the Argentine Football Association, in a proposal that reached its president and executive committee. The crest made its debut on Nov. 28, 1976, just days after it was approved, in a 0-0 friendly against the Soviet Union in Buenos Aires.
Fifty years later, the crest is basically unchanged and is one of the most widely worn team logos in the world, as Messi jerseys are popular across the globe.
“As a son and a member of the Jewish community and as an Argentinean, it’s a source of pride,” Toto Rud’s son Oliver Rud told the Jewish Telegraphic Agency. He added, “Every time I see Argentina’s national team crest, it still amazes me.”
Toto Rud got to see Argentina wear his crest to two World Cup championships, in 1978 and 1986. But he did not live to see the third in 2022. He died in 2010 at age 61 and is buried in Buenos Aires’ La Tablada, Latin America’s largest Jewish cemetery.
Oliver Rud said his father’s mother came to Argentina from Ukraine, a common pathway for Jewish migrants in the first half of the 20th century. Toto Rud was born in March 1948 and was a longtime member of Hacoaj, where he played club soccer himself.
Founded in 1935 by Jewish immigrants to Buenos Aires, Club Náutico Hacoaj is a sports and cultural club with around 10,000 members and five facilities, one in Buenos Aires city and four in Tigre, a city in the north of the Buenos Aires province. Hacoaj, which means “strength” in Hebrew, has been the launch pad for a number of prominent Jewish athletes, including tennis star Diego Schwartzmann. Oliver Rud said a tree dedicated to his father is planted on Hacoaj’s sprawling campus.
“For Hacoaj, it is a tremendous source of pride that one of our members was the creator of the Argentine Football Association’s crest,” the club’s president, Osvaldo Ofman, told JTA. “His design not only represents the jersey of the Argentina national team, the reigning World Cup champions, but also gives us the feeling that a small part of Hacoaj and the Jewish community lives on in an emblem recognized around the world.”
Now, Argentina will face off in the Round of 16 against Egypt, whose coach Hossam Hassan waved a Palestinian flag after defeating Australia in a 4-2 shootout on Friday. Footage of him walking across the field with the flag while chants of “Free, free Palestine” were heard quickly went viral. In a post-match interview, Hassan said his “heart and soul” were with the Palestinian people and dedicated the win to both Egyptians and Palestinians.
Tuesday’s match represents something of a de facto Israeli-Palestinian showdown in a tournament in which neither the Israelis nor the Palestinians are playing. In addition to the show of support for the Palestinians from Egypt, the Argentine government staunchly supports Israel, which Messi, a Catholic, has visited. And a recent poll by an Israeli magazine found that Argentina was the clear favorite among Israeli World Cup viewers, named by 38% of respondents as the team they hope wins the tournament.
The knockout game comes a decade after Messi ignited a backlash in Egypt after announcing on an Egyptian television program that he was donating his shoes to a charity in Cairo. Presenters on the TV show accused Messi of being Jewish and aligned with Israel, which he had visited three years earlier.
“I know he’s Jewish, he donated to Israel and visited the Wailing Wall and whatever,” then-Egyptian Football Federation spokesman Azmi Mogahed phoned in to say. “We don’t need his shoes and Egypt’s poor don’t need help from someone with Jewish or Zionist citizenship.” Mogahed died in 2020.
Messi, who plays for Inter Miami during the regular season, is 39 and is widely expected not to play in another World Cup after this one, meaning that an Argentina loss could be his last game in international competition.
For Oliver Rud, the game will be an opportunity to reflect not only on Messi’s contributions but on his father’s, as well.
“Every time I see Argentina’s national team crest, it still amazes me,” he said. “In fact, my brother Guido and I were just talking about it the other day — how incredible it is to think that Toto designed the crest for the national team some 50 years ago. It’s really extraordinary. Every time I see the crest, I feel a little piece of him in my heart. It’s a beautiful way to remember him.”
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What Muhammad Ali taught me from his Jerusalem hotel
The one time I got to talk to Muhammad Ali was a summer evening when I was working at one of my favorite college internships — in the McClurg Court newsroom of WBBM Newsradio 78, the Chicago affiliate of CBS Radio.
The scene came to mind earlier this week when I released a new audio documentary called Broken Hologram about Ali and his brief stint as a Broadway star. But back then, I was one of a quartet of interns who included a cool girl from Hyde Park named Gwen Billings with whom I occasionally took lunch at a nearby hot dog stand and discussed important news figures like, say, Depeche Mode and The Smiths. There was also Linda, a hard-nosed news reporter in the mold of Holly Hunter in Broadcast News. Sometimes she came around to my cubicle and took sips of my Dr. Pepper. Not in a flirtatious way, more in a proto-Daniel Day-Lewis “I drink your milkshake” kind of way. There was a fratty guy named Scott who wore a class ring from (redacted). He went on to a lucrative career, just not in journalism. There was one other dude; he was from Crown Point, Indiana, but that’s just about all I remember.
My job consisted of answering phones, ripping wire copy from the AP and UPI machines, getting sources on the phone and calling every major fire and police station every night to see if there was a story to be reported (“Hi, Sergeant Kupka, it’s Adam from WBBM: Do you have anything working in your area?”).
Even though every sergeant told me the same thing every night, I kept calling because that’s what journalists do: You keep making the calls. In fact, I did pretty much whatever was asked of me, and turned feisty only when one of the few asshole reporters tried to get me to run downstairs to the loading area to fetch him a “Green Streak” edition of the Tribune so he could check on his stocks or intimated that my job description should include making him coffee.
“Sure could do with a cup o’ coffee right now, Adam.”
“Cool, why don’t you make yourself one?”
Note: The individual referred to is decidedly not John Cody, a truly great man who remains a friend to this day. (Fun fact: During Vietnam, John worked for Stars & Stripes alongside Seth Lipsky, founder of the English language edition of the Forward)
Nor am I referring to sports reporter Rich King, a prince of a man who always offered to get people sandwiches from the White Hen Pantry (“Anyone need anything from ‘The Hen?’”).
Sometimes, when the news day got super-slow — for example, when Notre Dame football coach Lou Holtz was in the studio doing a live call-in show — I passed the time by trying to guess the usually ridiculously easy passwords for the WBBM staff’s new computers and snooping in the reporters’ early version of email in a futile effort to find anything interesting. Apologies to the late Dale McCarren (DMC123).

I was working the evening shift when the top news story was about Father Lawrence Martin Jenco, a Catholic priest from Joliet, Illinois, who had been taken hostage in Beirut while he was working for a relief agency. Muhammad Ali was part of a delegation that had flown to the Middle East to try to arrange his release.
Meet Broken Hologram | RSS.com
My supervisor was a terrific guy named Duane Gray, an African-American Conservative who was big on conspiracy theories (“You should read this book. It’s called The Terror Network.”). He was a great manager and colleague who made sure that we kept to the schedule and that traffic, weather, sports and news headlines always came right when they were supposed to. On this particular night, Duane gave me a mission: “Get ‘The Champ’ on the phone.”
“Uh, how do I do that, Duane?”
“Call every hotel,” he said.
He scrawled a list of hotels in Tel Aviv and Jerusalem on a legal pad and I started calling Information to get their numbers. Advantage of working for a CBS affiliate: You got to make all the long-distance calls you wanted.
How many calls did I make? What were the names of all the hotels? I have no idea. But I do remember that one of them was the King David Hotel in Jerusalem because this time, when I asked to be transferred to Ali’s room, no one said, “Sorry, no one here by that name.”
Ali picked up. His voice had that raspy quality it got after he retired from boxing. “Hullo?”
“Hi, I’m calling from Newsradio 78. I was hoping one of our anchors could speak with you.”
“You’re calling from Chicago?” he asked.
“Yeah.”
“Man,” Ali told me, sounding weary but amiable. “It sounds like you’re calling from right next door.”
Duane could be a wise-ass and a cynic, but now he was star-struck. He sprang to his feet. “Is that the Champ?”
I nodded.
Duane grabbed the phone. “How’re you doin, Champ? You’re gonna be on with Dale McCarren. I’m gonna patch you through, Champ.” He gave me a hearty high-five.
Some time later — perhaps after a week, perhaps after two — when Madonna was in town for some concert, movie junket or photo shoot and Duane told me he wanted to get her on the air, I knew exactly what to do.
After I got her on the phone at her hotel and transferred the call to Duane, he shouted: “This kid,” he said, complimenting both me and his own managerial talent, “has the best news instincts of anyone in this newsroom!”
“Hello, Madonna?” Duane said into the phone. “You’re gonna be on with Dale; let me patch you through.”
The post What Muhammad Ali taught me from his Jerusalem hotel appeared first on The Forward.
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Rock legend Steven Van Zandt’s new gig: Holocaust education
(JTA) — Steven Van Zandt is worried about the Jews.
“There is that pre-Holocaust vibe,” the Rock and Roll Hall of Famer told the Jewish Telegraphic Agency recently about what he sees on social media, where he is a prolific user. “They spread lies around year after year after year, and if you say something often enough, people start to believe it.
“And that’s what happened that led to the Holocaust in the first place, and that’s what’s going on now.”
For a man equally beloved for his longtime work with Bruce Springsteen in the E Street Band and his role as Silvio on HBO’s “The Sopranos,” such a detour might seem unusual. But Van Zandt is looking to make his own mark in the world of Holocaust education, via his education initiative TeachRock, which since 2013 has provided K-12 lesson plans on a range of subjects built around popular music.
Titled “Jewish Heritage and the Holocaust: Exploring an Enduring Culture Through Music,” the initiative’s four-day lesson plan, launched this week, includes the onset of antisemitism in prewar Europe, survivor testimony and Jewish values. Anchoring the lessons are rock songs from the likes of KISS, the half-Jewish glam metal band, beloved Jewish folk singer Leonard Cohen and contemporary New York pop band Lawrence, which is fronted by two Jewish siblings.
It’s a departure from the somber tone of most Holocaust education programs, a space that the Jewish community has heavily invested in despite mounting questions about the effectiveness of such lessons in curbing antisemitism. Other contemporary Holocaust learning initiatives have employed video games, artificial intelligence and similarly novel approaches as educators struggle to adapt to a near future without living survivors to share their testimonies.
For Van Zandt, the lessons aren’t just teaching about the Holocaust, but also about highlighting positive Jewish influence in the world of popular culture. He rattled off a list of Jewish artists he admires, including Bob Dylan and the pop songwriting team Lieber and Stoller.
“I have a lot of gratitude for what they have contributed to my life, just in terms of enjoyment,” he said. “Show business doesn’t exist without the Jewish contributions.”
The guitarist founded TeachRock in 2013 alongside other big names from the world of music and the arts, including Springsteen, U2 frontman Bono, Jackson Browne and the director Martin Scorsese. On Thursday, the organization piloted its new Holocaust education lesson plan to 50 high school students at the Florida Holocaust Museum in St. Petersburg, timed to the state’s Holocaust Education Week. Florida’s Holocaust education task force is promoting the material to districts across the state.
“We always want to be educating in a way that feels like you’re not being taught. And I think this captures that,” Michael Igel, a contributing author on the TeachRock lesson plan who also chairs the statewide task force, told JTA.
For Igel, a descendant of survivors, the project fits neatly into his own efforts to bring Holocaust education into unconventional spaces. He’s planning future courses that incorporate food and theater.
“It’s still standards-based Holocaust education. But it’s being delivered to students in these different portals,” he said.
It was through Igel’s promotion of such nontraditional methods that he was approached by a member of TeachRock’s leadership council a year ago. TeachRock had recently been looking to offer lessons on Jewish heritage, and saw an opportunity to broach the subject of the Holocaust through Igel.
A huge E Street Band fan, Igel laughed as he recalled how the council member asked him if he had ever heard of Van Zandt.
The first of the curriculum’s four days opens with students listening to “Rock and Roll All Nite,” the 1975 hit by rock band KISS, before segueing into Jewish life in prewar Europe and the rise of antisemitism.
Igel noted the unique nature of the lesson. “When Gene Simmons with his tongue out is the first thing you see, you’re wondering, ‘What the heck happened to Holocaust education?’” he said.

Gradually the link becomes clear: The lesson explains that KISS frontman Gene Simmons is the son of a Holocaust survivor. Much of the curriculum is built around similar ideas of Jewish survival and resilience, as students are asked to contemplate how Simmons’ family background may have informed his outré stage persona. (Co-founder Paul Stanley is also Jewish.)
Such concepts, he said, help expand the idea of a Holocaust lesson beyond Jews as “victims in a snapshot of time.” In teacher training sessions, educators have responded well to the musical framing and excitedly discussed which songs they would want to pass down to future generations — a positive sign for Igel, who hopes to convince teachers to use the curriculum even outside of the state-mandated Holocaust Education Week lessons.
While Van Zandt, who is not Jewish, doesn’t craft the curriculum himself, he is friends with Simmons and the two have spoken before about wanting to use music to teach Jewish history. Max Weinberg, the E Street Band’s longtime drummer, is also Jewish.
The initiative comes at a moment when the world of popular music, like many other cultural sectors, has become engulfed in controversy over Israel. A recent dustup involved Ed Sheeran and Macklemore, in which Jewish venue owner Robert Kraft pressured Sheeran to drop the rapper from his tour over his onstage pro-Palestinian activism. That prompted many artists to support Macklemore, including Jewish actor Ilana Glazer, who spoke at one of his “Free Palestine” tour stops. Several leading musicians, including Lorde, Paramore and Björk, have also signed pledges to boycott Israel over its conduct in Gaza, while others including Pink and Boy George have taken opposite tracks.
All of this discourages Van Zandt, who famously led an international artist boycott of the South African resort venue Sun City in 1985 to protest Apartheid. The artists now backing the Boycott, Divestment Sanctions movement targeting Israel have cited the Sun City protests as a direct inspiration. (Sun City itself was founded by Sol Kerzner, the son of Jewish Russian immigrants.)
But Van Zandt says the two causes are different.
“Yes, I am known as the boycott king of the world,” he said. “It’s not the same situation. Trying to deny weapons for Israel to defend itself is obscene. It’s ridiculous. It’s terrible.”
He has feuded with Roger Waters, the Pink Floyd co-founder and outspoken pro-Palestinian activist, over BDS.
“I wrote him a very nice, detailed letter saying that it was misconceived, it’s a mistake, it’s not going to accomplish anything,” Van Zandt recalled. “I was very nice to him. Very diplomatic, very respectful. And then he starts just calling me names in the press.” (Waters has directed expletives at Van Zandt and other contemporaries who disagree with him about Israel in interviews.)
Igel, too, is thinking about how TeachRock’s lessons can address contemporary discourse over Israel, a subject that many Holocaust educators often are reluctant to bring up in the classroom even when students press the topic. His curriculum defines what a genocide is — “for a generation that needs to know what that word means, and what it doesn’t mean,” he said.
Following this week’s pilot program, both Igel and Van Zandt hope states beyond Florida will take an interest in their lessons. The rock star has ambitious goals for the initiative: to try to change the national conversation around Jews and Israel that has filled his social media feeds, which he describes as “lies on top of lies.”
“Eventually there’s got to be a national public conversation about this, which is not taking place,” he said. “So eventually it’s going to have to be. At that point, all bets are off.”
This article originally appeared on JTA.org.
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Were Leopold and Loeb inspired by Nietzsche, or Jewish self-loathing?
Any production of Patrick Hamilton’s popular thriller Rope, like any game of Clue, can be reduced to props, setting and culprits.
The central prop is a large chest, containing a freshly-murdered body. The setting can vary: Mayfair in Hamilton’s 1929 original, Manhattan in Alfred Hitchcock’s 1948 screen adaptation starring Jimmy Stewart. The names of the players are sometimes different, but there are always two students in their finely-appointed apartment with the titular murder weapon.
Gordon Greenberg’s new adaptation, now playing off-Broadway at the New Group’s space at St. Clement’s, presents a novel clue as to what prompted the crime: a Christmas tree upstage right. In his take on this “well-made play,” which Greenberg believes has its deficiencies, the central characters, inspired by University of Chicago students Nathan Leopold and Richard Loeb, are once again Jewish, but doing their best to conceal that fact.
Hamilton, who wrote his play shortly after Leopold and Loeb’s conviction, was struck by the men’s alleged lack of motive, beyond a desire to pull off the perfect crime based on their nihilistic misreading of Friedrich Nietzsche’s philosophy. Greenberg doesn’t buy that the killing was dispassionate, and believes a crisis of identity was at play.
“What drew me to it was thinking about what the factors might have been that went into this murder that I personally find hard to believe was just theoretical,” said Greenberg, a director and playwright, who recently revived Joseph Stein and Stephen Schwartz’s The Baker’s Wife off-Broadway. “I don’t think anyone does anything for purely theoretical reasons. We can extrapolate them later, but in the moment we are going on gut impulses and human needs and sexuality and jealousy and all of these fiery emotional poles that make us human.”
Greenberg, who is gay and Jewish, had long been fascinated by the Leopold and Loeb case, wondering what led two well-bred, cerebral Jews to commit a supposedly “motiveless” murder. (In the real crime, notably fictionalized in Meyer Levin’s Compulsion, Nathan Leopold and Richard Loeb killed a 14-year-old boy, Robert Franks; in Rope, they kill a wealthy classmate.)

Hamilton’s play, which Greenberg found to be “antiseptic,” de-Judaized and stripped of queerness, is not concerned with the “why” of the killing.
His murderers, Brandon, described as “tall, finely and athletically built, and blonde” and Granillo, “a Spaniard” with the “shrug of the shoulders characteristic of his race,” are in it for the thrill. They convene a dinner party and serve the meal on the chest containing their victim, certain they won’t be caught.
In Greenberg’s version, set in 1957 Manhattan, Brandon is Garret Stern (Cameron Monahan), a working-class striver who declaims, in a break of the fourth wall, that he “wants to be mistaken for the son of assimilated German Jews, not the shtetl Jews with bent vowels and calloused hands from whom he actually descends.” (As part of the ruse, he’s abandoned his given name of Gary.)
Granillo is now Nate Singer (Corey Fogelmanis), the Yekke scion of a garment district macher who, to his upwardly-mobile mother’s delight, “can almost pass for gentile.” Both are students at Princeton and plan to drop the body back in Jersey after their macabre dinner party.

Like the real Leopold and Loeb, they are also involved sexually and sadomasochistically. Greenberg says he was partially inspired by Tom Kalin’s 1992 film Swoon, which revisited the killers through a queer lens.
Nate’s instilled self-hatred likely feeds into his desire to be dominated by Garret, whose rough upbringing as a Jew in postwar Skokie taught him the utility of violence. (His school principal praised him for breaking a boy’s nose, saying “your people aren’t exactly known for defending themselves.”)
Greenberg, who said that, as an actor he played “every Herb Gardner and Neil Simon play around,” chose to move the action up to the era Lavender Scare and a resurgence of casual, clubby antisemitism following the “chemotherapy of World War II” that briefly put it into remission.
Nate and Garret’s guests, for their post-Christmas shindig, whose centerpiece is a chest containing a corpse, include a polished, pedigreed classmate; a droll Sarah Lawrence student; their closeted professor, who will catch them in the lie; and a Mayflower-descendant judge who happens to be the father of Ronald Kentley, the deceased.
Driving the boys’ motive and cue for passion is Nate’s tormented attraction to Ronald, who he fears might out him and land him on McCarthy’s list. Garret is jealous, but sees an opportunity: In bumping Ronald off, he hopes to take his place as the judge’s surrogate son, gaining entry to the patrician world to which he aspires.
But their guests’ routine macroaggressions show the futility of trying to overcome their backgrounds. The Christmas tree is fooling no one. Greenberg is similarly unconvinced that Leopold and Loeb’s murder was merely a Nietzschean performance, undertaken to prove that morality need not apply to superior intellects.
“No one really knows what was going through their mind, and no one ever will,” Greenberg said of Leopold and Loeb’s crime. “But taking one of these fascinating true crime stories and positing what the humanity is behind it, what’s all the flesh on the bone, is to me the fascination and the fun exercise.”
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