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The Jewish secret to affordable eyewear that isn’t so secret anymore
The business cards on the counter at Minzer’s Optical proclaim “45 years of 15-minute service.” If your wait drags on for longer than 15 minutes, you can pick up one of the prayer books that line a shelf beneath the counter. But there’s no need to pray that your eyeglasses won’t cost you an arm and a leg. Minzer’s is known for its low prices, so customers who are feeling charitable might slip a few shekels into one of the pushkes, the tin tzedakah boxes, on the counter.
Once known solely within Brooklyn’s ultra-Orthodox Jewish community, today a majority of Minzer’s customers are not Haredi Jews, let alone members of the tribe. According to Mordechai Minzer, who started the business when he was just 19, this is entirely the result of word of mouth. And Minzer’s has held on in an age where Internet competitors such as Zenni have come close to matching its prices but can’t offer its speedy, in-person customer service.
“There’s an old saying that if you want something fast, good, and cheap, pick any two out of the three. Minzer’s amazingly manages to do all three,” Cheryl Krauss, a Brooklyn jewelry maker who has been a customer for close to 20 years, told me.
Up a flight of stairs in a two-story building on a block of attached homes, customers peruse shelves and carousels displaying frames that run the length of the store, amid the drone of computerized edging machines that grind lenses. Customers stand across the counter from employees who peer through a pupilometer, a device which measures the distance from the center of one pupil to the center of the other, a critical measurement needed to make accurate lenses.
Mordechai Minzer, 64, was trained as an optician in Manhattan at the Bramson ORT Institute of Technology, which began in 1942 as a series of workshops for World War II refugees and is part of a global educational network driven by Jewish values. Early in his career, he worked at a Cohen’s Fashion Optical store in the Bay Ridge section of Brooklyn. Minzner said he stopped working for them because they wanted him to work on Shabbos. In 1981, a few years after the country western hit “Take This Job and Shove It” hit the airwaves, Minzer quit his job. It’s unlikely Minzer, the son of a Bobover Hasid, heard the song on the radio, but he sure did know the words to the chorus.
“I worked very hard there at Cohen’s and they schmatte-ed me,” he said, using the Yiddish word for “rag” as a verb.
So, Minzer started his own business by setting up a lab in the basement of his family home in Borough Park, making eyeglasses for wholesale customers. He also made glasses on the side for friends and students at his yeshiva.
“My customers told other people about it and before I knew it, it exploded. I charged a quarter of the price that Cohen’s charged for the same stuff and I did the glasses on the spot,” he said.
Shulem Deen, author of the memoir All Who Go Do Not Return, remembers going to Minzer’s when he was growing up in Borough Park where his family was part of the Krasna Hasidic community. Deen said he was about 11 when word of the new optician spread.
“Suddenly there’s this new place everybody was talking about and the prices for glasses were ridiculous,” he recalled. “I remember that every time I went there to the basement, the place was packed.”
Deen, a keen observer of the Haredi Jewish world he left behind, said that because Jewish boys focus on the tiny text during Talmud study, it’s no wonder that so many of them need spectacles.
Back then, Minzer’s served frum Jews exclusively. But, over the years, Mordechai Minzer said, many of his observant Jewish customers went elsewhere because they had gotten “spoiled.”
“They want certain very expensive frame styles like Lindberg and I don’t want to carry $500 frames here,” he said. “I don’t want to get involved with that. They still come here, but they’re only 30% of my clientele.”
Nevertheless, Minzer’s ties to Haredi Brooklyn remain strong. He owns two sefer torahs, one of which was written to honor his parents. The scrolls are lent to yeshivas in New Jersey that don’t own sefer torahs. Every year he goes to the yeshivas to inspect them.
“Whenever I go to check up on my sefer torahs, polish the silver a bit, this and that, they always ask me to make them glasses,” Minzer said.
This has been a routine for more than 20 years. He goes a few weeks before Purim, and brings a box of inexpensive frames and optical instruments. He then proceeds to make more than a hundred pairs of free glasses for the boys.
“I like to see the kids smiling,” he told me.
Zenni and other online eyewear retailers have taken a toll on his business in recent years, Minzer said, adding that one of the big advantages he has is that customers who come to the store can try on the frames and see how they look before deciding whether to buy them. And in an era when fewer and fewer opticians still have a lab on the premises, Minzer’s can often make customers new glasses while they wait, and even dip them into sunglass tints on the spot.
One Jewish customer told me she felt uncomfortable as a non-Orthodox single woman walking into Minzer’s wearing pants but added, “that may be me projecting.” Another Jewish woman, whose husband advised her to dress modestly before her first visit, scoffed at the advice after seeing other customers wearing tank tops and shorts.
A Manhattan painter who had never been to Minzer’s recently paid less than $300 to have lenses made for her complex progressives prescription. The previous pair she had purchased at another store cost between $700 and $800. Pamela Hecht was reluctant to make the 40-minute subway ride from her loft in Manhattan to Borough Park but decided to make the schlep after learning what her new lenses would cost.
“It’s a long trip out there on the train but I will do it again because my lenses cost so much less than what I have been paying,” she told me. “I was very dubious that the quality was going to be sufficient. How could the price be so low without cutting corners? But the quality is very good. I’m very satisfied.”
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Israeli-Arab influencer behind ‘Nas Daily’: Anti-Zionism is antisemitism
(JTA) — DENVER – Israeli-Arab social media entrepreneur Nuseir Yassin, of the viral vlog “Nas Daily,” said he believes “anti-Zionism is a form of antisemitism” and stressed his commitment to overturning “misguided hate” against Jews, at a conference devoted to the subject this week.
Yassin, 34, was speaking with the Jewish Telegraphic Agency on the sidelines of the conference, hosted by the David Merage Foundation for Confronting Antisemitism. A self-described “village boy” from the Lower Galilee town of Arraba in Israel, he achieved massive success through viral short-form videos that attracted viewers from all over the world. Today he boasts more than 68 million followers across numerous social networks.
Yassin is a Muslim of Palestinian origin, although he said he is not religious. Asked why it was important for a non-Jewish person to participate in a conference about combatting antisemitism, Yassin equated this battle to fighting for his family, noting that “the success of Israel and the Jewish people is also my success as an Israeli citizen.”
“I’m not a fan of the Israeli government, and I’m not here to defend it, just like I’m not a fan of many governments,” Yassin noted, but he asserted that the reaction to the government “is absolutely fueled by antisemitism.”
“I do believe anti-Zionism is a form of antisemitism,” he added.
He said he views Zionism as “the most vanilla thing in the world – a group of people wanting a place to live,” and has therefore concluded that Israel’s detractors “just really don’t like Jews.”
Yassin, who first broke through in 2016, has become increasingly outspoken in recent years about his combined Israeli and Palestinian identity. During the conference, he recalled that he grew up labeling himself Arab-Israeli. After the Hamas attacks of Oct. 7, 2023, he started listing Israeli first and Palestinian second.
“I could not relate to the extremism that I saw, and I wanted to distance myself from it without erasing my identity connected to it,” Yassin said. “I’m not just Israeli because I think it removes a little bit of spice, but I’m also not just Palestinian anymore.”
“A lot of Israeli culture is inside me,” he continued. “I never agree with people. I’m always disagreeable. That’s Israeli. I speak up.”
Yassin noted that he was “the first guy to go study in the United States out of my entire lineage,” graduating from Harvard University in 2014 with a degree in economics and a minor in computer science. Despite having grown up in Israel, Yassin said that Harvard was the place where he made his first Jewish friend.
After working as a software developer for Venmo in New York, Yassin left his job in 2016 to travel and document his journeys. Ultimately, he launched a Facebook page called Nas Daily – using the word for “people” in Arabic – where he posted one-minute videos for 1,000 days, telling the stories of communities around the world.
What was once a personal brand has since expanded into the parent Nas Company, which offers platforms for solo entrepreneurs to build and monetize their online businesses.
Yassin earned an honorary degree from Ben-Gurion University of the Negev in 2025 in recognition of his advocacy work for Israeli and Palestinian coexistence. This past August, he also joined the advisory board for the Genesis Prize Foundation, which each year celebrates inspiring Jewish individuals for their achievements.
“I do not relate to hundreds of men on the street shouting ‘Allahu Akbar,’” Yassin told JTA, adding that there needed to be more women and fewer religious fanatics participating in the Israeli-Palestinian conversation.
Yassin argued that he’s “not a weird Arab for saying this” and that “the entire country of the UAE says the same thing,” referring to one of the Gulf countries that signed onto the Abraham Accords normalizing relations with Israel. He also challenged “Free Palestine” activists to envision a concrete future for Palestinians rather than fixating on Israel’s transgressions.
“We should all be ‘Free Palestine’ – but from what?” Yassin asked. “We disagree on the solution, not on the problem. We don’t want suffering. Nobody wants suffering.”
“I’m a free-Palestine-from-Hamas guy,” he continued. “Just free Palestine,” he said, ”is not an answer. I’m free-Palestine-from-extremism.”
Yassin affirmed that there is room for criticism of Israel’s government, noting, for example, that he would like to see an Israeli-Arab presence in the government.
But he marveled at the notion that an alien visiting Earth would likely guess that the most hated country in the United Nations is North Korea, when in fact “It’s not – It’s Israel.”
That struck him as absurd because “the Israel-Palestine conflict is not a big deal when you compare it to everything else that’s happening on planet Earth. The only thing that makes it a big deal is that we, as Palestinians, have the perfect enemy.”
That enemy, he continued, is “the most hated type of enemy, which is the Jews.”
As part of his appearance at the conference, Yassin presented a recap of a fellowship he launched this past spring in partnership with the David Merage Foundation to help 50 content creators – 25 Jewish and 25 Muslim – produce meaningful material.
Participants received $1,000 and spent a month learning from the Nas Daily team about viral and impactful storytelling during the fellowship, named for Yassin’s first Jewish friend, Zaki Djemal, who recently died of a sudden heart attack.
To Laura Merage, the Iranian-born Jewish co-founder of the foundation, Yassin was a natural partner for this bridge-building effort. Given his social media following and “infectious personality,” Merage said she felt “that’s what we need more of in the world.”
At the conference on Tuesday, Yassin announced two winners of the fellowship’s influencer competition: recent McGill University graduate Raihaana Adira, a Canadian Muslim, and Grace, a Jewish-American digital content creator who preferred to use only her first name for privacy reasons. Grace tells stories about unique public figures, such as the first Arab “Miss Israel.” Adira, meanwhile, began posting about antisemitism and Muslim-Jewish relations after witnessing anti-Zionist protests at McGill.
“When I see a Jewish person being attacked on campus or online, it feels like I’m watching someone from my own community hurt,” Adira told JTA, noting that she started posting because no one believed her when she talked about incidents on campus.
“I wanted the protests and the graffiti on the walls that said ‘Death to the IDF’ to be seen,” she continued. “I am a Canadian, I am a Muslim, and when people at school on the streets say, ‘Death to Canada, We are Hamas, Hamas is heroic’ – that is not me.”
Adira said she received many death threats when she first started posting. While acknowledging how difficult that was, she also emphasized an influx of support that has helped “drown out the hate.”
Yassin offered a similar perspective, noting that at the beginning of his career, he “used to amplify the blowback and talk a lot about it,” referring to the criticisms he’d receive for promoting coexistence and calling out antisemitism. But after realizing that this deterred others from speaking out, he deemed the threats insignificant, calling them “the smallest price to pay for the largest outcome you can possibly imagine.”
During his travels around the world, Yassin said he has witnessed how flawed people’s perceptions of Jews can be and that he feels “a responsibility to set the record straight.” He also noted that he is dating a Jewish woman, author and influencer Aija Mayrock, whom he is marrying next year and with whom he expects to have children.
“They’re going to be Jewish, so that’s my family – literally, my family,” Yassin said.
This article originally appeared on JTA.org.
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Four Seats or No Seats? Why Israel’s Final Polls Disagree Over Amcha Yisrael
Conflicting projections for Ofer Winter’s party illustrate the uncertainty of measuring public support near an electoral threshold.
A Channel 12 poll gives Ofer Winter’s Amcha Yisrael four parliamentary seats.
An i24NEWS survey reaches the same seat total.
Other final polls find that the party does not qualify for representation.
How can surveys conducted close to the same election produce such different results?
The answer lies partly in the difference between measuring a vote share and converting it into parliamentary seats.
A Statistical Boundary
Israel’s electoral threshold is 3.25 percent.
For a party receiving substantially more than that percentage, modest sampling fluctuations may change its expected number of seats without calling its parliamentary presence into question.
For a party whose support lies near 3.25 percent, the same type of fluctuation may change its projected representation from several seats to zero.
This does not necessarily mean the polls are measuring completely different political realities.
They may be producing estimates close to the same threshold but on opposite sides of it.
Sample Size Is Only One Factor
The i24NEWS survey conducted on October 22 included 5,124 adult respondents and reported a sampling error of plus or minus 1.4 percentage points at the 95 percent confidence level.
That is a substantial sample by conventional political polling standards.
But a larger sample does not eliminate every source of uncertainty.
Different pollsters may employ different recruitment methods, weighting systems and procedures for estimating turnout.
They may also differ in how they handle respondents who are undecided or reluctant to state their preferences.
These choices can matter particularly for smaller parties.
The Problem of Turnout
Opinion polls generally estimate voting preferences before actual voting takes place.
Election results reflect the ballots cast by people who participate.
Differences between intended and actual turnout can affect parties in different ways.
Analysts must therefore consider not only how many respondents express support for a party, but also whether the poll’s turnout model accurately reflects the eventual electorate.
Without transparent, comparable information about the methods used by each polling organization, it is difficult to identify which methodological difference is responsible for a particular disagreement.
Reading the Final Surveys
The appropriate interpretation of Amcha Yisrael’s polling is neither that its parliamentary representation is guaranteed nor that exclusion is certain.
The available surveys demonstrate uncertainty around a legally decisive boundary.
The four-seat projections reported by Channel 12 and i24NEWS are meaningful observations.
So are the below-threshold findings published by Channel 13, Maariv and Zman Yisrael.
Each survey is a measurement of electoral intentions under a particular methodology, not a count of actual votes.
For readers following Israel’s election, this makes Amcha Yisrael an instructive case study in how polling uncertainty interacts with electoral law.
The final result will provide the definitive seat allocation. The polls explain why the outcome was difficult to measure in advance.
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As Trump betrays Ukraine, it’s beginning to feel a lot like Munich
In Munich on Sept. 30, 1938, the leaders of Britain and France signed an agreement with Adolf Hitler that caved to the Nazi leader’s demand that Germany be given a chunk of Czechoslovakia. Five months later, Hitler ordered the German military to forcibly take the remainder of the neighboring country.
On Oct. 9, 2026, Donald Trump and Vladimir Putin struck a deal allowing Russia to sell diesel fuel to global markets, most importantly to the US. Then Trump waived a package of sanctions on Russia that had been passed by Congress. By replenishing Russia’s war coffers, it is likely more Ukrainians will die because of these twin gifts from America’s president to the warmongering Russian autocrat.
Why is Trump doing this? He seems to be hoping the diesel deal will help him avert disaster in the upcoming midterms. Or maybe there’s more to it than that. Perhaps Trump seriously thinks that this will get him the Nobel Peace Prize by ending the war in Ukraine through helping Putin win it. Perhaps it’s one more scheme to further enrich himself and his family. Or maybe Putin really does have something on Trump.
In any event, it feels like Munich all over again.
There are some remarkable parallels between Czechoslovakia’s predicament in 1938 and Ukraine’s nine decades later: separatists in two vulnerable Central European democracies were encouraged and supported by a neighboring authoritarian regime that sought to seize adjacent territory under the pretext of protecting a minority from oppression.
And at the center of both narratives is betrayal: of Czechoslovakia by Britain and France, and Ukraine by Trump.
In the spring and summer of 1938, Konrad Henlein, leader of the Nazi-allied Sudeten German Party in Czechoslovakia, held secret meetings with Hitler and other Nazi officials. They concocted a plan: Cause so much disorder in the Sudetenland that the Czech government would declare martial law, thus creating an excuse for German troops to march in to protect the ethnic German minority.
Tensions that had long existed along the Czech frontier erupted into gunfire and death in the Sudeten town of Habersbirk on the morning of Sept. 13, 1938. A mob of German separatists hung a swastika banner from a church tower, stormed the police station, kidnapped the wife of a cop, and engaged in gunfights with police officers that lasted hours. Four Czech police officers and four insurgents died. Outbreaks of violence, terror and torture raged along the border for days, backed by Freikorps paramilitary troops who crossed from Germany and by SA and SS men who took part in cross-border sabotage and armed attacks.
The uprising had the desired impact. Just 17 days later — on Sept. 30, 1938 — Britain, France, Italy and Nazi Germany signed the Munich Agreement, yielding to Hitler’s demand that the Sudetenland be ceded to him. After landing at an airport outside London, Prime Minister Neville Chamberlain waved a document in his hand and jubilantly proclaimed:
“The settlement of the Czechoslovak problem which has now been achieved is, in my view, only the prelude to a larger settlement in which all Europe may find peace.”
“I believe it is peace for our time,” Chamberlain said later that day.
But it didn’t take long for Hitler to show he could not be trusted. Hitler’s army marched into Czechoslovakia on March 15, 1939. Germany’s invasion of Poland followed less than six months later, and by 1942 German forces controlled territory spanning from the Atlantic Ocean to deep inside the Soviet Union.
Ethnic Germans’ uprising in Czechoslovakia in 1938 found an echo nine decades later in Ukraine’s Donbas region, where unrest that began with pro-Russia protests in 2014 evolved into the war Russia has been waging on its neighbor for nearly five years.
In the spring of 2014, paramilitary units led by Russian intelligence officers stormed government office buildings in several towns and cities in Donbas, seizing weapons and clashing with police. In a scene reminiscent of the Habersbirk siege of 1938, on April 14, 2014, pro-Russian militants seized the police station in Horlivka, beat up the police chief, and murdered a member of the city council, whose body was found in a river. Similar clashes occurred throughout Donbas.
Two Kremlin-backed pseudo-states soon emerged: the Donetsk People’s Republic and the Luhansk People’s Republic. Russia funneled tanks, artillery, air defense systems and fighters into Donbas, fueling a war between separatists and Ukrainian forces that dragged on for years.
Like Hitler in the Sudetenland, Russia’s de facto occupation of Donbas was not enough for Vladimir Putin. His eyes were on all of Ukraine, and he spent years manufacturing pretexts for the full-scale invasion that began on Feb. 24, 2022.
Trump has been buttering up Putin for more than a decade, starting with his 2015 campaign for president, when he effusively praised the ruthless Russian autocrat’s leadership style. Putin is a “strong leader,” is “far more respected than our president,” meaning the immensely popular Barack Obama, and was someone he “would get along with very well,” Trump said back then.
Trump’s admiration for Putin took on ominous tones after becoming president. During a press conference after the two leaders’ 2018 Helsinki summit, Trump questioned intelligence findings on Russian election interference and said he believed Putin’s denial. “I don’t see any reason it would be Russia,” Trump told reporters, with the Russian strongman standing at his side.
After Russia’s invasion of Ukraine in 2022, during Biden’s presidency, Trump called it “a pretty smart move,” praised Putin as a “genius,” and also said it wouldn’t have happened if Trump was still president, remarks that were amplified by Russian state media.
During Trump’s second term, his buddy-buddy relationship with Putin has turned into a virtual strategic alliance, as the American president repeatedly makes moves and statements that seem designed to please the Russian autocrat. There are Trump’s threats to abandon NATO, his humiliation of Ukraine President Volodymyr Zelensky during a February 2025 meeting inside the Oval Office, and most recently Trump’s demand that Ukraine cease its drone attacks on Russian oil refineries, his call for Zelensky’s ouster, and envoy Steve Witkoff thanking Putin for being a “humanitarian.”
Putin has proposed a summit between himself, Trump, and Chinese leader Xi Jinping to discuss ending the war in Ukraine. It’s notable that Ukraine has not been invited. This is also what happened in Munich nine decades ago, when Czech delegates were excluded from the room, and others decided Czechoslovakia’s fate.
Last October, aboard Air Force One, Trump told reporters the Donbas region should be “cut up,” leaving most of it in Russian hands.
“Let it be cut the way it is,” he said. “They can negotiate something later on down the line.”
It seems the fate Trump envisions for Ukraine is similar to the one Hitler envisioned for Czechoslovakia. It would be naïve to think that Putin’s expansionist ambitions would stop there.
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