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The real story behind Jewish family comedy ‘iMordecai’ and its unusual path to the big screen

(JTA) — The real Mordecai Samel, at the time in his late 70s, really didn’t want an iPhone in 2015.

The Holocaust survivor who had been living in South Florida since 2004 didn’t see a need. His taped-together flip phone worked fine. But his son Marvin insisted.

One thing that helped convince Mordecai to give in: the ability to listen to the klezmer music of his youth that the iPhone provided.

“One day I got off a plane, and I called my dad, and all I could hear was static,” Marvin Samel said. 

Soon Mordecai was going to iPhone lessons at a local store six times a week. 

“It’s there that I see my father holding court, telling stories,” Marvin said about the lessons, “and I said, this is it. This is the vehicle to tell the story as a screenplay.” 

Thus sprung an unusual comedy film that hits theaters Friday inspired directly by first-time director Marvin Samel’s life, centered on a Jewish family that is split by a stark generational divide. 

In the film — as in the Samels’ real lives — Marvin (played by Sean Astin) attempts to sell his cigar company while his father’s antics continually get in the way and his mother (Carol Kane), who has Alzheimer’s Disease, sometimes wanders off. 

“I had to tone him down for the movie, because no one would believe me if I actually printed the truth. He’s always getting himself into trouble,” Samel said of the real Mordecai, a retired plumber who is played onscreen by Tony and Emmy Award winner Judd Hirsch. 

At the same time, Marvin’s wife, who has just given birth to twins, is upset with him about delays in the company sale and the family’s resulting cash crunch. Mordecai agrees to take the iPhone lessons and befriends the instructor (Azia Dinea Hale) who he calls “Einstein Nina,” someone with a surprising family backstory of her own. 

Mordecai tells her some stories about his family’s escape from the Nazis when he was a child, showing her family pictures from before the war and noting that he can’t remember his mother’s face. These stories, Marvin Samel said, were inspired more by the stories told by Mordecai’s brother, who was older when the family fled, than by his own. The family left Poland in 1939, when Mordecai was three and his older brother was six. They first went to the Soviet Union and eventually to Brooklyn. 

Mordecai’s family was from Janów Podlaski, a small town in Poland at the center of the territory split by Hitler and Stalin in 1939. Some flashback sequences are presented in animation. 

Marvin Samel sold his company, Drew Estate Cigars, back in 2014. The film was mostly self-financed, in part from the proceeds of the cigar company’s sale, “all the way through distribution.” While Samel has always loved the movies, even seeing movies like “Taxi Driver” and “Hair” when he was much too young to do so  — “my Temple, growing up, was the movie theater,” he said — he had never before set foot on a movie set prior to the first day of filming of “iMordecai.” 

Samel taught himself filmmaking, in part, by taking online courses through MasterClass from the likes of Martin Scorsese, Ron Howard and Jodie Foster, and he also had a chance meeting at a dinner with retired basketball star Ray Allen, who had made a novice acting appearance in Spike Lee’s “He Got Game” when he was in his early 20s. Allen’s advice was to spend some time on movie sets to get a feel for things, but not much was filming in South Florida at the time. 

Sean Astin, right, plays Marvin Samel’s character. (FeMor Productions)

“iMordecai” was shot in 23 days in late 2019, meaning that Samel filmed a movie that starred Hirsch as a heavily-accented, old-world Jewish immigrant inspired by a relative of the filmmaker at least a year before Steven Spielberg did the same for “The Fabelmans.” Hirsch is nominated for an Oscar for his role in that movie, his first Academy Award nomination since “Ordinary People” more than 40 years earlier. 

Samel’s film, which features the city of Miami extensively, has been a hit so far in Florida. It had its world premiere in January 2022 at the Miami Jewish Film Festival, where it won the audience award for best narrative film. 

“I think that this film has the capacity to possibly impact and resonate with people of all ages,” said Igor Shteyrenberg, executive director of the festival.

Samel is taking the film on a tour that criss-crossed the Sunshine State this month, including a run of 10 shows at The Villages, the world’s largest retirement community. That tour, in which the real Mordecai has been on stage at times, headed to New York’s Quad Cinemas this week, and a limited theatrical release — also heavy in Florida — starts Friday. Tour dates in such markets as Dallas, Phoenix, Chicago are next, prior to a return to Florida, Samel said. 

Perhaps the success with the older Florida crowd has to do with the universality of the film’s subject matter. Even Warren Buffett, the famed investor, turned in his flip phone for an iPhone back in 2020, when he was nearly 90, even though he had bought many billions of dollars in Apple stock by that point. 

Yvette Miro, a 99-year-old who lives in Tamarac, Florida, said it’s “hard to remember not having” an iPhone after getting one to replace her flip phone about 10 years ago. A Brooklyn native — she attended Eastern District High School at the same time as Mel Brooks, who was a couple of years younger — Miro has lived in Florida since 1999, and even at her age continues to host weekly Shabbat dinners with her family, including her nine grandchildren and more than 30 great-grandchildren. 

But unlike Mordecai, rather than badgered into getting the iPhone, she got one herself. 

“I heard about it, I wanted it. I’m old, but I had to keep up with the times,” she said.

She now uses it for “everything… especially FaceTime, where I can see [the kids]. I use it even more than my regular phone.” 


The post The real story behind Jewish family comedy ‘iMordecai’ and its unusual path to the big screen appeared first on Jewish Telegraphic Agency.

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At Eurovision, Israel’s near triumph shows the limits of tolerance

VIENNA — A keffiyeh was blocking my view, and it bothered me less than I would have expected.

It was around 9:45 pm, and I was standing outside Vienna’s city hall, where the city had erected a “Eurovision village.” The pan-European singing competition was taking place in the former Habsburg capital, grand architecture framing massive public viewing screens.

Security was tight. Visitors weren’t allowed to bring bags inside the area, and we were patted down by two separate guards before we were allowed to enter. In August 2024, a foiled terror attack led to the cancellation of three Taylor Swift concerts, an international embarrassment authorities were keen not to repeat.

And then there were the protests over Israel’s participation.

The day before, an anti-Israel solidarity concert had featured a video call with Unorthodox author Deborah Feldman, who said she was protesting the “whitewashing” of a genocide. A separate “song protest” reportedly escalated from chants of “One love” to “Death, death IDF.” Earlier that day, demonstrators had marched along Vienna’s main shopping boulevard. By the time evening rolled around, a group of clowns had gathered outside the parliament, practicing creepy, Joker-like laughs and holding signs that said “United by Genocide,” a play on the Eurovision Song Contest’s slogan. “United by Music.”

Darina Nikolaeva Yotova, aka Dara representing Bulgaria with the winning song ‘Bangaranga.’ Photo by performs during the dress rehearsal for the grand final of the Eurovision Song Contest 2026 (ESC) at Wiener Stadthalle in Vienna, Austria on May 16, 20HELMUT FOHRINGER / APA / AFP via Getty Images / Austria OUT

For a contest that insists on being apolitical, Eurovision had become unmistakably political.

I didn’t care much for the music, but world events were unfolding here in Vienna, and I wanted to see them up close.

Israeli singer Noam Bettan was the third to perform. As he got on stage and started singing “Michelle,” a couple of people in the crowd I was standing in started shouting “Free Palestine” at the screen. The chants weren’t loud enough to drown out the performance

Then, someone in front of me raised a keffiyeh, stretching it between both hands and waving it in the air. It blocked my view. I considered asking him to lower it. But did I really want to risk a confrontation? Instead, I stepped sideways – slightly annoyed, but telling myself this was the price of tolerance.

Only later that night did I begin to wonder whether tolerance was, in fact, a shared value.

Back home, I watched the voting. Just before 1 a.m. the audience vote catapulted the Israeli act into the lead. In the previous two years, Israeli entries had also performed strongly with viewers, placing first and second in the public vote without winning overall. The reasons have been debated: diaspora support, savvy promotion, or simply songs that fit the Eurovision formula — catchy, theatrical, sung with a powerful voice. (Israel has won the competition four times, most recently in 2018.)

Israel’s promotional efforts have drawn criticism, but no evidence of manipulation has emerged, and the public broadcaster KAN has responded quickly to European Broadcasting Union reprimands.

It didn’t matter. Social media filled with accusations that Israel had cheated. In the arena, just before Bulgaria’s points were announced, the booing aimed at Israel’s entry grew so loud it was clearly audible on the broadcast.

Bulgaria won, Israel came in second, and I felt something close to relief. At a time when several countries had already stayed away and others were wavering, it seemed less like a celebration than a breaking point. I wouldn’t want to witness what would happen if Eurovision were to be held in Israel next year.

It had been easy to move when the keffiyeh blocked my view. One step to the side, and the problem was gone. However, there was no stepping aside from what came later. Freedom of speech is about making space, but it can also be used to close it.

The post At Eurovision, Israel’s near triumph shows the limits of tolerance appeared first on The Forward.

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Israel’s Noam Bettan takes 2nd at Eurovision, buoyed by scrutinized public vote

(JTA) — The Israeli contestant in the Eurovision Song Contest won second place for the second year in a row, drawing a strong public vote despite protests over Israel’s inclusion in the contest.

Noam Bettan and his song “Michelle” ranked third in the public vote and eighth in the jury vote, which combined to give him second place behind the entry from Bulgaria, which won the contest for the first time.

Bettan thanked his fans in a post on Instagram after leaving the stage.

“I’m still processing everything and trying to find the words for this incredible journey. You guys are amazing and this is all because of you. I love every single one of you!” he wrote. “This is just the beginning, there are so many amazing things in the way! 🤍Am Israel Chai!!!”

Five countries boycotted the contest this year over Israel’s inclusion, citing Israel’s military operations in Gaza. After the competition, a spokesperson for VRT, Belgium’s national broadcaster, said the country was unlikely to participate next year unless the European Broadcasting Union, which runs the contest, makes “a clear statement against war and violence and for respect for human rights.” Belgium came in 21st of 25 competitors in the final.

Bettan faced a smattering of boos both during the semifinal on Tuesday and during the final on Saturday in Vienna, as well as when Israel briefly led the leaderboard during the announcement of the audience votes. He told the Jewish Telegraphic Agency ahead of the final that he believed he had more fans than detractors and that he would focus on them.

Israel scored 220 points in the public vote after drawing a formal warning from the EBU for its campaign urging supporters to send all 10 of their votes to Bettan. Israel’s broadcaster called off the campaign after being told it was “not in line with our rules nor the spirit of the competition.”

Israel also drew 123 points from national juries, more than twice what it earned last year when 22 countries awarded Israel no points at all in a result seen as driven in part by political tensions.

This article originally appeared on JTA.org.

The post Israel’s Noam Bettan takes 2nd at Eurovision, buoyed by scrutinized public vote appeared first on The Forward.

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It looks like a kaffiyeh, but this pro-Israel influencer wants you to wear a sudra

In a recent viral Jubilee video viewed more than 1.5 million times, pro-Israel activist Rudy Rochman sits across from a group of 20 pro-Palestinian activists, debating the Israeli-Palestinian conflict. Draped around his neck is a black-and-gray checkered scarf that looks almost identical to a kaffiyeh.

Look closer, and the pattern resolves into something else: tiny Stars of David clustered together, alongside Hebrew lettering spelling out Am Yisrael Chai — “the people of Israel live,” which has became a mantra after Oct. 7 and the hostage crisis. It’s not a kaffiyeh, Rochman says, but a modern twist on the sudra, a cloth head covering once worn by Jews across the Middle East — and he wants to bring it back.

Since the Gaza War, the kaffiyeh has become an increasingly visible symbol of pro-Palestinian activism. Now, Rochman is part of a small but growing effort to revive the sudra as a marker of Jewish identity rooted in the Middle East. He runs the company My Sudra, promoting and selling the garment online. It has been embraced by a niche but visible group of young pro-Israel influencers.

Rochman, a 32-year-old Jew of Moroccan and Algerian descent, said he and his family wore sudras during celebrations like bar mitzvahs and weddings. In old family albums, Rochman says most photos of his grandfather and great-grandfather show them donning the garment in Morocco.

Rudy Rochman’s great-grandfather in Morocco wearing a sudra Courtesy of Rudy Rochman

As a child, Rochman understood the head covering as Middle Eastern rather than distinctly Jewish. Once he learned about its connection to Judaism, he set out to revive it, beginning to create sudras in 2016 while a student at Columbia University.

The term sudra appears in rabbinic literature, including the Mishnah and Talmud, as a general term for a cloth typically worn as the religiously prescribed head covering, though some sources describe Jews wearing it around their necks. Experts say Jews across the Middle East wore sudras, likely before the Middle Ages, with styles varying by region and period.

From the Middle Ages into the modern era, Jews in the Middle East, classified as dhimmis, sometimes faced legal restrictions on dress. One notable prohibition during certain periods was the wearing of a headscarf or turban by Jews, including the sudra.

“This form of headgear by Jewish men was not tolerated in many communities,” said Gillian Vogelsang-Eastwood, a textile historian specializing in Middle Eastern dress. “Men could wear the kippah, but nothing significant in public on the head.”

Over time, she said, those constraints contributed to the fading of the custom.

“For me, it’s about reviving an aspect of our culture that was beaten out of us by force,” said Rochman. “It’s not like we consciously made a decision. ‘Hey, we want to stop wearing sudras.’ We were forced to stop wearing it.”

Historically, sudras did not usually feature identifiably Jewish symbols. The Kurdish sudra is an exception, incorporating circles and dots with religious meaning. Even in Rochman’s own family photos, his ancestors typically wore plain white sudras.

Rochman, however, has deliberately added Jewish symbols to make the garment legibly Jewish to contemporary eyes.

Rochman sells sudras in various colors, including a black and white version that looks exceptionally similar to the Palestinian version of the kaffiyeh. Instead of the pattern of zig-zag stripes and criss-crossed squares that can be found on that kaffiyeh, Rochman’s sudra has stars of David juxtaposed to create a similar checkered pattern, as well as Jewish symbols like the menorah, along with the phrase Am Yisrael Chai.

The resemblance to the kaffiyeh is not accidental.

The kaffiyeh is widely seen today as a symbol of Palestinian identity and resistance, but it did not always carry that meaning.

According to Vogelsang, “The kaffiyeh is basically regarded as a 19th-century development worn by farmers in Syria,” she said. “The Jordanian army later adopted it as part of their uniforms.”

Vogelsang says its political symbolism developed in the 20th century, particularly through its association with Palestinian nationalism and figures such as PLO leader Yasser Arafat, who popularized the black-and-white kaffiyeh widely worn today.

Palestinian leader Yasser Arafat sits at his office in the West Bank city of Ramalla during an official meeting, 22 September 2004. Photo by Jamal aruri/AFP via Getty Images)

Some say the patterns on the Palestinian black-and-white kaffiyeh represent different aspects of Palestinian culture. The criss-cross lines represent the Palestinian ties to the Mediterranean Sea because of their resemblance to fishnets; the black stripes symbolize trade routes through Palestine; and the curved lines are said to symbolize olive trees.

But Vogelsang and other experts say that this symbolism is a modern interpretation of older patterns. “They didn’t have these meanings. The Palestinian community has given them these meanings,” she said.

Patterns like checks and stripes were often used for garments in the Middle East, not because of any particular symbolism, but because “they are just an easy, convenient design to make,” said Vogelsang. Both Jews and Muslims used whichever fabrics were locally available, often checkered and striped patterns commonly associated with the modern-day kaffiyeh.

In a similar way, Rochman’s sudra takes on explicit political meaning through the inclusion of the phrase Am Yisrael Chai, popularized in the 1960s as a rallying cry for Soviet Jewry and now widely used at pro-Israel demonstrations. In that sense, his garment does not just revive a historical practice, but imbues it with ideological significance.

Rudy Rochman wearing a sudra while wrapping tefillin Courtesy of Rudy Rochman

“Being a Zionist outwardly was kind of seen as excessive before Oct. 7, but after Oct. 7 it became something that was cool again,” Rochman said, adding that interest in — and sales of — his sudras increased following the attacks and the war in Gaza that followed.

I asked Rochman if he’s ever worried about being mistaken for wearing a kaffiyeh or accused of cultural appropriation. Dozens of Reddit threads are dedicated to the topic online. In the Jubilee video, one Palestinian activist tells him, “Are you going to pretend that the kaffiyeh you’re wearing is not a culturally appropriated kaffiyeh? And you just added the Hebrew and all of that to it.”

But he is not particularly bothered by either accusation.

“I look at it as just an opportunity to tell that person, whether a Jew or not a Jew, that doesn’t know anything about a part of Jewish culture, who we are and what we are.”

And while Rochman’s main goal is to help younger generations of Jews understand a part of their history that has faded, he hopes that more Jews wearing the sudra will also foster a greater understanding of Jewish history in the Middle East.

“We need to know where we’re from,” Rochman said. “And if it helps us connect with other Middle Eastern peoples, that’s amazing too.”

The post It looks like a kaffiyeh, but this pro-Israel influencer wants you to wear a sudra appeared first on The Forward.

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