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The top 8 Jewish sports moments of 2022, from Sue Bird to Sandy Koufax
(JTA) — For Jewish sports fans, 2022 was a year of very high highs and particularly low lows.
The fall was dominated by an antisemitism scandal involving Brooklyn Nets star Kyrie Irving, who shared a link to an antisemitic film on Twitter and initially refused to apologize. Irving was suspended for eight games and brought increased attention to antisemitism, Black-Jewish relations and the Black Hebrew Israelite movement.
Off-court controversy aside, Jewish athletes enjoyed an All-Star caliber year in 2022. Jews across sports shined on the international stage at the Maccabiah Games, the Beijing Olympics and the World Cup. And as the sports world honored some of the best to ever do it — we’re looking at you, Sandy Koufax and Sue Bird — we also got a glimpse of the next generation of Jewish sports stars.
We also bid farewell to some familiar faces who retired, such as Jewish Super Bowl champions Ali Marpet and Mitchell Schwartz and the duo behind the Jewish Sports Review magazine. And we shared memories of those who died this year, including Jewish Olympic gold medalist “Ike” Berger, and Vin Scully and Franco Harris — two sports legends who are not Jewish but whose careers are cherished by Jewish fans.
But in the end, here are the Jewish Sport Report’s top Jewish sports moments of the year — plus one to look forward to in 2023.
8. Jason Brown performed to “Schindler’s List” at the 2022 Beijing Olympics
Jason Brown skates during the Beijing 2022 Winter Olympic Games at Capital Indoor Stadium, Feb. 10, 2022. (Lintao Zhang/Getty Images)
The 2022 Winter Olympics in Beijing kicked off the year in Jewish sports with flair. More than a dozen Jewish athletes from around the world competed in hockey, skating, snowboarding and more.
Perhaps the best known Jewish Olympian was Jason Brown, a figure skater who won a bronze medal at the 2014 Games in Sochi. Brown didn’t medal in 2022 (he finished sixth), but he did nab a personal best score, while skating to the theme from “Schindler’s List.”
Emery Lehman also represented the U.S. on the ice, winning a bronze team medal in speed skating.
7. Max Fried continued his MLB dominance
Max Fried flips the ball to first base during a game against the Philadelphia Phillies, July 25, 2022. (Mitchell Leff/Getty Images)
With four full seasons in Major League Baseball now under his belt, Atlanta Braves ace Max Fried has solidified himself as one of the sport’s best pitchers.
In 2022, Fried earned his first All-Star selection while winning his third straight Gold Glove award as the National League’s best defensive pitcher. He finished as the runner-up for NL Cy Young Award, given to the league’s best pitcher, and was named to the Second All-MLB team for the second straight year, by posting a 14-7 record in 2022 (identical to his 2021 output) with an MLB-seventh-best 2.48 earned-run average and 170 strikeouts.
The 28-year-old left-hander is a Los Angeles native, and his childhood hero was Dodger legend and fellow lefty Sandy Koufax, who had his own highlight this year — more below.
6. Greg Joseph made multiple historic game-winning field goals
Greg Joseph celebrates with teammates after kicking a game winning 61-yard field goal as time expired to beat the New York Giants 27-24 at U.S. Bank Stadium on Dec. 24, 2022 in Minneapolis, Minnesota. (Stephen Maturen/Getty Images)
The Minnesota Vikings owe much of their success this season to the right foot of Greg Joseph.
The Jewish kicker — who has engaged with Jewish communities in every city he has played in — has five game-winning field goals this season, including two in a row that each made history.
In Week 15, Joseph put a 40-yarder through the uprights to secure a 39-36 Vikings win over the Indianapolis Colts, capping off the largest comeback in NFL history. The Colts had led 33-0.
THE @VIKINGS CAP OFF THE LARGEST COMEBACK IN NFL HISTORY.
FROM 33-0 DOWN TO 39-36. #INDvsMIN pic.twitter.com/p4vtjhuPY7
— NFL (@NFL) December 17, 2022
Then in Week 16, Joseph blasted a 61-yarder just as time expired to beat the New York Giants, 27-24. The kick was the longest of Joseph’s career, the longest in Vikings franchise history and likely the longest ever by a Jewish player.
GREG JOSEPH 61-YARD FIELD GOAL FOR THE WIN! @VIKINGS #NYGvsMIN pic.twitter.com/a7JwsbirRX
— NFL (@NFL) December 24, 2022
5. Sue Bird brought her remarkable career to an end
Sue Bird drives to the basket against Team Japan in the final of the 2020 Tokyo Olympics in Saitama, Japan, Aug. 8, 2021. (Kevin C. Cox/Getty Images)
From her earliest college days to her final professional game in the WNBA, Sue Bird has been among the best of the best in any sport: She is a two-time NCAA champion, a four-time WNBA champion, a five-time Olympic gold medalist and a four-time FIBA World Champion. She is the all-time WNBA leader in assists, games played, minutes played, All-Star appearances and seasons played.
Bird announced in June that she would retire after the season, and her Seattle Storm lost in the playoff semifinals to the Las Vegas Aces, ending her 19-year career in the WNBA.
Bird, who obtained Israeli citizenship in 2006 in part so she could play for European teams, became a respected entrepreneur, activist and basketball executive even before her playing career ended, setting her up for a successful next chapter.
4. The sports world marked the 50th anniversary of the Munich massacre
Israeli fans at the infamous 1972 Olympics in Munich, Sept. 5, 1972. (Klaus Rose/picture alliance via Getty Images)
This year was the 50th anniversary of the Munich Olympics massacre, the terrorist attack at the 1972 Games that took the lives of 11 Israelis after an hours-long hostage standoff.
After a tense negotiation process, the Israeli families of the victims reached a compensation deal with Germany in time for the official 50th anniversary ceremony. Meanwhile, the Israeli marathon team won gold at the European Championships in Munich, and ESPN produced a documentary about Shaul Ladany, an Olympic racewalker who survived both the Holocaust and the Munich attack. The episode, reported and narrated by Jewish Emmy winner Jeremy Schaap, told the story of the massacre to a mainstream audience on the network’s “E:60” series.
3. Sandy Koufax was immortalized at Dodger Stadium
The new Sandy Koufax statue at Dodger Stadium is unveiled, June 18, 2022. (Jacob Gurvis)
Sandy Koufax’s legacy as the greatest Jewish athlete ever has never been in question. But this past summer, almost 60 years after the Hall of Fame pitcher sat out a World Series game to observe Yom Kippur, Koufax, now 86, was given one of his most meaningful tributes yet: a permanent statue at Dodger Stadium.
The Dodgers unveiled the Koufax statue — next to one of his former teammates, Jackie Robinson — with a pregame ceremony June 18, three years after the statue was originally announced. The unveiling had been postponed due to the pandemic.
Koufax’s Jewish identity — and his famous Yom Kippur sit-out — were highlighted at the ceremony alongside his many career accolades, which include three Cy Young Awards and three seasons each with more than 300 strikeouts and an earned run average below two.
2. Ryan Turell began his professional basketball career, with a kippah
NBA G League player Ryan Turell signs a fan’s yarmulke following his game with Detroit’s Motor City Cruise, Nov. 17, 2022. (Andrew Lapin/JTA)
Ryan Turell, the former Yeshiva University basketball phenom, took a big step toward his goal of becoming the NBA’s first-ever Orthodox player.
Turell was selected by the Motor City Cruise in October’s G League draft, joining the minor-league affiliate of the Detroit Pistons. He became the first known Orthodox player in the league.
For Jewish fans in Detroit, Turell’s ascension has provided a boost of excitement and enthusiasm. And for the NBA organization, it created an opportunity to engage with the local Jewish community. The Pistons are offering kosher concessions at the Cruise arena and celebrated Jewish Heritage Night and Hanukkah this month.
In the Cruise’s regular season opener Dec. 27, Turell dropped 21 points in only 17 minutes.
1. The Maccabiah Games returned to Israel — with a special guest
Israeli President Isaac Herzog, President Joe Biden, and Israel’s caretaker Prime Minister Yair Lapid applaud and cheer as they attend the opening ceremony of the Maccabiah Games at Teddy Stadium in Jerusalem, July 14, 2022. (Ronen Zvulun/POOL/AFP via Getty Images)
The 21st Maccabiah Games, also known as the “Jewish Olympics,” took center stage in Israel in July.
Originally scheduled for 2021, the quadrennial international Jewish sports competition kicked off at Teddy Stadium in Jerusalem with an opening ceremony on July 14 — and U.S. President Joe Biden made an appearance, becoming the first American president to do so.
With 10,000 Jewish athletes from around the world convening for two weeks, there were plenty of stories to follow. Here are a few highlights:
Ahead of the 21st Maccabiah Games, explore photos from ‘Jewish Olympics’ history
At the ‘Jewish Olympics,’ Argentine athletes made a splash playing for their country — and for many others
Footwear designer Stuart Weitzman is a Maccabiah pingpong medalist
How the Maccabiah Games supported a Jewish family in the face of tragedy
And here’s something to look forward to in 2023
Cody Decker playing for Team Israel in a 2016 World Baseball Classic qualifier game at MCU Park in Brooklyn, N.Y., Sept. 23, 2016. (Alex Trautwig/MLB via Getty Images)
Lastly, as the calendar turns to a new year, there is (at least) one major Jewish sports storyline on deck: the 2023 World Baseball Classic, which will take place in Miami in March.
After its Cinderella run in 2017 and an Olympic appearance in 2021, Team Israel returns to the international stage with more major league talent than ever, including All-Star outfielder Joc Pederson and pitchers Dean Kremer and Eli Morgan.
—
The post The top 8 Jewish sports moments of 2022, from Sue Bird to Sandy Koufax appeared first on Jewish Telegraphic Agency.
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US, Iran No Closer to Ending War as Tehran’s Response Awaited
A billboard with a graphic design about the Strait of Hormuz on a building in Tehran, Iran, May 6, 2026. Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
A state of relative calm prevailed around the Strait of Hormuz on Saturday, after days of sporadic flare-ups, as the United States waited for Iran’s response to its latest proposals to end more than two months of fighting and begin peace talks.
US Secretary of State Marco Rubio said on Friday that Washington expected a response within hours. But a day later, there was no sign of movement from Tehran on the proposal, which would formally end the war before talks on more contentious issues, including Iran’s nuclear program.
With US President Donald Trump due to begin a long-awaited visit to China next week, there has been mounting pressure to draw a line under the conflict, which has thrown energy markets into turmoil and posed a growing threat to the world economy.
Recent days have seen the biggest flare-ups in fighting in and around the Strait of Hormuz since a ceasefire began a month ago, and the United Arab Emirates came under renewed attack on Friday.
CLASHES TEST CEASEFIRE
On Friday, there were sporadic clashes between Iranian forces and US vessels in the strait, Iran’s semi-official Fars news agency reported. The Tasnim news agency later cited an Iranian military source saying the situation had calmed but warning more clashes were possible.
The US military said it struck two Iran-linked vessels attempting to enter an Iranian port, with a US fighter jet hitting their smokestacks and forcing them to turn back.
Tehran has largely blocked non-Iranian shipping through the strait since the war began with US-Israeli airstrikes across Iran on February 28. Before the war, one-fifth of the world’s oil supply passed through the narrow waterway.
The US imposed a blockade on Iranian vessels last month. But a CIA assessment indicated Iran would not suffer severe economic pressure from a US blockade of Iranian ports for about another four months, according to a US official familiar with the matter, raising questions over Trump’s leverage over Tehran in a conflict that has been unpopular with voters and US allies.
A senior intelligence official characterized as false the “claims” about the CIA analysis, which was first reported by The Washington Post.
Clashes extended beyond the waterway. The UAE said its air defenses engaged with two ballistic missiles and three drones from Iran on Friday, with three people sustaining moderate injuries.
Iran has repeatedly targeted the UAE and other Gulf states that host US military bases. In what the UAE called a major escalation, Iran stepped up attacks this week in response to Trump’s announcement of “Project Freedom” to escort ships in the strait, which he paused after 48 hours.
Trump said on Thursday the ceasefire, announced on April 7, was still holding despite the flare-ups, while Iran accused the US of breaching it.
“Every time a diplomatic solution is on the table, the US opts for a reckless military adventure,” Foreign Minister Abbas Araqchi said on Friday.
US PURSUES DIPLOMACY, STEPS UP SANCTIONS
The US has found little international support in the conflict. After meeting with Italian Prime Minister Giorgia Meloni, Rubio questioned why Italy and other allies were not backing Washington’s efforts to reopen the strait, warning of a dangerous precedent if Tehran were allowed to control an international waterway.
Speaking in Stockholm, German Chancellor Friedrich Merz said European countries shared the aim of stopping Iran from getting nuclear weapons and said they were working to bridge differences with Washington.
While pursuing diplomacy, the US also ratcheted up sanctions to pressure Iran.
Days before Trump travels to China to meet President Xi Jinping, the US Treasury on Friday announced sanctions against 10 individuals and companies, including several in China and Hong Kong, for aiding efforts by Iran’s military to secure weapons and raw materials used to build Tehran’s Shahed drones.
Treasury said in a statement it was prepared to act against any foreign company supporting illicit Iranian commerce and could impose secondary sanctions on foreign financial institutions including those connected to China’s independent oil refineries.
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Tehran Could Withstand Blockade for Four Months, CIA Report Shows, as Fighting Flares
A woman walks past an anti-U.S. mural on a building in Tehran, Iran, May 8, 2026. Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
Efforts to end the war between the US and Iran appeared to stall as the two sides traded fire in the Gulf on Friday, while a US intelligence analysis concluded Tehran could withstand a naval blockade for months.
A CIA assessment indicated that Iran would not suffer severe economic pressure from a US blockade of Iranian ports for about another four months, according to a US official familiar with the matter, suggesting that US leverage over Tehran remains limited as the two sides seek to end a conflict that has been unpopular with US voters.
The Washington Post first reported the assessment.
A senior intelligence official called the “claims” about the CIA analysis “false,” saying the blockade “is inflicting real, compounding damage – severing trade, crushing revenue, and accelerating systemic economic collapse.”
Recent days have seen the biggest flare-ups in fighting in and around the Strait of Hormuz since a ceasefire began a month ago, and the United Arab Emirates came under renewed attack on Friday.
Washington is awaiting Tehran’s response to a US proposal that would formally end the war before talks on more contentious issues, including Iran’s nuclear program.
“We should know something today,” US Secretary of State Marco Rubio told reporters in Rome earlier in the day. “We’re expecting a response from them.”
Iran’s foreign ministry spokesperson said Tehran was still weighing its response, and none was reported by mid-afternoon in Washington, just before midnight in Tehran.
SPORADIC CLASHES IN STRAIT
Meanwhile, more sporadic clashes between Iranian forces and US vessels took place in the Strait of Hormuz, Iran’s semi-official Fars news agency reported. The Tasnim news agency later cited an Iranian military source saying the situation had calmed, but warning more clashes were possible.
The US military said it struck two Iran-linked vessels attempting to enter an Iranian port, with a US fighter jet hitting their smokestacks and forcing them to turn back.
Iran has largely blocked non-Iranian shipping through the strait since the war began with joint US-Israeli airstrikes across Iran on February 28. The US imposed a blockade on Iranian vessels last month.
Oil prices rose, with Brent crude futures above $101 a barrel, though still down more than 6% for the week.
Trump said on Thursday the ceasefire was still holding despite the flare-ups in the strait, which before the war handled one-fifth of the world’s oil supply.
The confrontation extended beyond the waterway. The United Arab Emirates said its air defenses engaged with two ballistic missiles and three drones from Iran on Friday, with three people sustaining moderate injuries.
During the war, Iran has repeatedly targeted the UAE and other Gulf states that host US military bases. In what the UAE called a “major escalation,” Iran stepped up attacks this week in response to Trump’s announcement of “Project Freedom” to escort ships in the strait, which he paused after 48 hours.
IRAN ACCUSES US OF BREACHING TRUCE
Iran accused the US of breaching the ceasefire, which had largely held since it was announced on April 7 but has come under strain this week.
“Every time a diplomatic solution is on the table, the US opts for a reckless military adventure,” Foreign Minister Abbas Araqchi said on Friday. Iran’s Mehr news agency reported that one crew member was killed, 10 wounded and four missing after a US Navy attack on an Iranian commercial ship late on Thursday.
Rubio, after meeting with Italian Prime Minister Giorgia Meloni, questioned why Italy and other allies were not backing Washington’s efforts to re-open the strait.
“Are you going to normalize a country claiming to control an international waterway? Because if you normalize that, you’ve set a precedent that’s going to get repeated in a dozen other places,” he said.
US IMPOSES SANCTIONS
While pursuing diplomacy the US also ratcheted up sanctions to pressure Iran.
The US Treasury on Friday announced sanctions against 10 individuals and companies, including several in China and Hong Kong, for aiding efforts by Iran’s military to secure weapons and raw materials used to build Tehran’s Shahed drones.
Treasury said in a statement it remains ready to take economic action against Iran’s military industrial base so Tehran cannot reconstitute its production capacity and project power abroad.
It also said it was prepared to act against any foreign company supporting illicit Iranian commerce and could impose secondary sanctions on foreign financial institutions including those connected to China’s independent “teapot” oil refineries.
The announcement came days before Trump plans to travel to China for a meeting with President Xi Jinping.
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What the private equity takeover means for the bagel industry
The bagel’s stock is, apparently, rising — literally.
Private equity investors have decided, apparently en masse, that bagels are the new frontier for expansion.
A fund called Stripe invested $8 million into PopUp Bagels shortly after the trendy bagel shop, which hawks “rip and dip” bagels, first opened in 2023. A year later, they added $24 million to their contribution and became the majority owner. Now, PopUp Bagels boasts 30 locations.
Invus, an asset management fund, is now the majority owner of Call Your Mother, which began in D.C. but has expanded to 15 locations across the D.C. metro area and, for some reason, Denver. And Manhattan Funds, a large private equity firm, has a specific Bagel Equity Fund devoted to taking over bagelries. The industry is, they write on their site, “under-optimized at the national level.”
Even H&H Bagels, the iconic New York City institution — famed for its cameos in shows like Seinfeld and Sex in the City — has gotten shoveled onto private equity’s giant bagel baking tray. Though Wall Street investor Jay Rushin bought the brand over a decade ago, H&H, too, is beginning its boom era, opening dozens franchises outside of the city.
It’s time, these investment firms all contend, to scale bagels. But can the art of the perfect New York bagel be scaled?
Making the New York bagel in bulk is famously hard. The rings are finicky to roll out, they require boiling, and — perhaps most importantly — the long mythos to the New York bagel has at its core the premise that New York bagels cannot be made without New York water.
Many connoisseurs believe there is an alchemical process to the sought-after chew and crust only achievable with the particular water flowing in the city’s pipes, cascading down from the Catskill reservoirs almost unadulterated. Food science has somewhat debunked that concept, but the legend remains so strong that H&H is promising to par-boil its bagels in NYC water before shipping them to its new franchise locations to be finished in the oven. Even if it’s only marketing, that marketing is powerful.

This is far from the first time that companies have attempted to scale the bagel. In fact, it has worked, in a way: “bagels” can be found, at mass scale, in every major grocery store in the country, offered in plastic sleeves of a half-dozen.
The problem is that those bagels are gross. They’re made by machine, and steamed instead of boiled, which gives a glossy surface, yes, but none of the chew of a true boiled crust. The grocery store bagels are convenient and shelf-stable, sure, but they’re the Wonder Bread of the form: mushy and milquetoast. They have none of the hallmarks of a true bagel.
It’s possible that the private equity masterminds have landed on a secret to scaling the bagel without eventually reducing it to a wan grocery store offering. The results of the Wall Street takeover of the form are still emerging, and the business model could be dependent — at least at first — on devising the perfect product, and not just a passable one.
It just seems unlikely. The investment firms are built around, well, investors, not consumers. Their goal is producing equity and capital for their investors, not making the perfect bagel.
The term “enshittification,” coined by writer Cory Doctorow, has been around for a few years. It describes exactly what it sounds like — the phenomenon of everything growing, uh, worse. Specifically, it describes the way that large companies, often funded by venture capital and private investors, make their products worse over time in the process of wringing money out of the business to serve their CEOs and investors.
Doctorow, in his book on the subject, Enshittification, focuses largely on tech platforms as he examines the term. There’s Amazon: Long gone are the days of a well-priced product you could find more easily online than in a store. Now, search results are polluted by whatever someone has paid to boost to the top of the page, and it’s not even that cheap anymore. Or Twitter, which once bought by Elon Musk, fired its content moderation team to cut costs and turned its user verification, which was once limited to public figures, into a pay-to-play feature. As a result, the platform may have more income streams, but any regular user can attest that their feed is now full of neo-Nazis who shelled out for an algorithmic boost.
But it’s not just platforms — culture and aesthetics are targets for cash extraction now, too, with bad results. Netflix now churns out a constant stream of shows that are, instead of cultural touchstones, basically interchangeable, a far cry from their acclaimed early efforts like Orange is the New Black. Clothing brands like Reformation and even high-end designers like Escala, once symbols of luxury, taste and quality, are turning to lower quality materials and production in an attempt to churn out more designs, faster, and make more money. I’m trying to buy a couch right now, and have found through my research that age-old companies once lauded for their design and durability have been bought by private equity and changed their frames from hardwoods to particle board. (That information took a lot of research because you know what else has fallen prey to enshittification? Review sites.)
That means, regardless of whether these bought-out businesses have suffered yet, bagels are likely to fare poorly in the private equity boom eventually because of the need to extract increasing amounts of cash out of the project; the product itself is ultimately secondary. The Bagel Equity Fund is running trials on steaming their bagels instead of boiling them in its projected 400 shops it runs, the exact strategy that led to the mushy grocery store bagel. And a Washington Post review for the hyped new H&H location in D.C. was brutal, calling the bagels “generally unappealing” and “flavorless.”
But the bagel itself is only part of the mystique of the food. Which brings me to the more spiritual offerings of a good bagel: an ephemeral cultural cachet. That may be at even greater risk.
Having a favorite bagel shop or loudly defending your bagel order as the only possible correct way to eat a bagel — untoasted, scallion schmear, with capers, red onion and lox, and anything else is heresy, thank you for asking — makes you a real New Yorker. Or, if you don’t live in New York, it’s the mark of a devout cultural (and maybe religious) Jew.
Other, earlier attempts to innovate on the theme, and make it trendier and more lucrative, were all one-and-done fads that eventually crashed and burned, becoming a kind of scarlet letter of cringe. (Remember the vanilla-flavored rainbow bagels that were all over social media in the 2010s? They came with funfetti cream cheese. Disgusting, and also deeply uncool.)

Bagel shops are not just places that produce chewy bread with a hole in the center. They have a cultural value. Each is often unique, with its own set of delightful quirks — the place selling Lactaid loosies behind the counter, the brusque man who nevertheless remembers your order. They’re a symbol of uniqueness and authenticity — which, of course, is definitionally impossible to buy. The more constructed something is, the less authentic.
Yet that’s really what the private equity investors are trying to monetize: the idea of a bagel. If it didn’t have that symbolic power, it wouldn’t be a particularly interesting business, given how difficult the baking is to scale well.
The Bagel Equity Fund describes its target market as “fragmented, inconsistent, and devoid of a dominant brand.” But isn’t that the charm of your local bagel place? Not to those investors, which promise to rebrand every store they take over as “Go Bagels,” likely alienating the exact “strong customer bases and community presence” at the stores they aim to acquire.
Bagels have long been a metonym both for New York and for Jewishness. See: the phrase “pizza bagel,” describing people of mixed Italian and Jewish heritage. Good bagels inspire poetic food reviews — and literal poetry — but also lengthy cultural takes. There are dissertations on its history — and I don’t mean that as a kind of humorous exaggeration, I mean actual papers filed to receive a doctorate.
They were also core to unionization of American workers. The Beigel Bakers Local, which conducted its meetings in Yiddish, led strikes over pay and conditions, and standardized the bagel’s form into the icon we all know. That union was so powerful that its members put the city, during strikes, into what is memorialized as a “bagel famine” — a near-emergency for the city’s devoted consumers. The bagel and its attendant culture is a product of the blood, sweat and tears of New York City’s Jewish workers.
The union was ultimately undone by the mechanized mass production of grocery store bagels — an inferior product, yes, but one accessible at a mass scale, exactly what private equity is attempting to reproduce. The fact that a paltry imitation of a bagel still had enough financial power to destroy a once-powerful union is also worrying. People in cities other than New York — cities, that is to say, with a poor selection of bagels — will probably eat the sub-par private equity bagels, because there’s no other option, a key element of enshittification, as Doctorow observes.
But once the big conglomerates have the power, will they be so strong that the bagels they produce take over even on the bagel’s home turf? Will they exterminate the original New York bagel, and with it, its cultural history?
I don’t want to overstate the symbolic power of private equity buying the bagel brand. But at a time when antisemitism is rising, and Jews are increasingly being accused of, once again, greed, malicious control and undue influence, it certainly can’t help. If the bagel represents Jews, and the bagel has sold out, well, that’s a bad look.
But the real deal can still shine through the enshittification haze. “I just stayed in Brooklyn for the first time and felt so alive surrounded by all those bagel shops!” wrote one user on Reddit. They were there to complain — about Denver’s newest private equity bagel. Clearly, the New York bagel’s brand remains strong, even to outsiders.
The post What the private equity takeover means for the bagel industry appeared first on The Forward.
