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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Boston-area Jewish day school to close after 25 years, saying its model is ‘no longer sustainable’
(JTA) — For two decades, MetroWest Jewish Day School eked out an existence in the suburbs of Boston, providing what parents say was a warm and nurturing Jewish education to just dozens of children.
Now, the school says it simply cannot go on. MetroWest will shutter at the end of the academic year, officials announced last week.
“Despite extensive and sustained efforts by our Board, school leadership, faculty, staff, and committed community members to identify a viable path forward, we have concluded that our model of highly individualized Jewish day school education is no longer sustainable in the Metrowest area of Boston,” wrote board chair Steven Finn and head of school Brian Cohen wrote. “This decision was made with great care and reflection.”
Located in Framingham, Massachusetts, MetroWest Jewish Day opened in 2003 and enrolls students in pre-K through eighth grade. In its closure announcement, the school said it has served more than 300 students from over 30 towns in the greater Boston area over 25 years. According to social media posts, graduating eighth grade classes are typically between five and 10 students.
Currently, there are only about 20 students enrolled across all grades, school officials said. The school’s website shows 15 faculty and staff members.
“It’s a well-respected school,” Cohen told the Jewish Telegraphic Agency. “But in the end, if there’s not a demand for the product, the quality of the product doesn’t necessarily matter, because you don’t have customers wishing to participate.”
The closure follows a spate of recent closures of small Conservative or pluralistic Jewish day schools across the country, including in New Jersey, New York City and Arizona. Many of the schools had seen enrollment dwindle sharply. (Orthodox schools are faring better.)
Prizmah, the nonprofit network supporting Jewish schools, said it believed interest in day school enrollment had risen in the wake of Hamas’ Oct. 7, 2023, attack on Israel, as families gained new appreciation for Jewish community. But Cohen said there had been no “surge” at MetroWest, which already suffered during the Covid era.
“A lot of schools have substantially lower enrollment now than they did at the same time 10 or 20 years ago,” Cohen added. “We just are the one that is in the most critical condition right now.”
Now, MetroWest’s families must find other schools for next year. The school says founders Steven and Renée Finn “have generously committed to providing tuition scholarship support for current students who continue their Jewish day school education through eighth grade.”
Where the students might land is an open question. The Boston area is home to 13 other day schools, according to Combined Jewish Philanthropies, the city’s Jewish federation. (A “diasporic” day school that does not support Israel as a Jewish state is also in development; its founder has declined to speak with JTA but has said she believes there is adequate demand for such a school.)
MetroWest is about 15 miles from its most similar alternative, another pluralistic primary school called Jewish Community Day School of Boston. Commuting in the city’s notorious traffic could take up to an hour.
“The end of the MetroWest Jewish Day School leaves a huge hole for the local community,” said Paul Bernstein, CEO of Prizmah. “Steven and Renee Finn, working with Brian Cohen and so many others, created a wonderful school and built a proud 25-year legacy for the students and families whose lives it enriched.”
For now, the school is being mourned by the families that used it. Aviva Fellman, a rabbi at Congregation Beth Israel in Worcester, Massachusetts, is a parent of four. Her children attended MetroWest for eight years, commuting about 60 miles roundtrip.
Last year, after her oldest daughter graduated the family opted to put all of the children in schools closer to their home.
“They are still close to the friends that they made there, and we are grateful to the school for the education and social-emotional support that they received as they are all thriving and able to self-advocate and stay on top of their schooling through these changes,” Fellman said. “We also continue to be impressed with how each of our children are critical thinkers, enthusiastic learners, kind to others, and feel strongly and proudly Jewish and we thank the school for supporting and being part of all of that.”
The post Boston-area Jewish day school to close after 25 years, saying its model is ‘no longer sustainable’ appeared first on The Forward.
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France issues arrest warrants against 2 right-wing French-Israeli activists for ‘complicity in genocide’
(JTA) — France has issued arrest warrants for two French-Israeli activists for “complicity in genocide,” a charge that stemmed from the pair allegedly blocking humanitarian aid from entering the Gaza Strip.
The arrest warrants were issued in July against Nili Kupfer-Naouri, the president of the organization Israel Is Forever, and Rachel Touitou, an activist with the organization Tsav 9, a right-wing Israeli group that was sanctioned by the United States in June 2024 for destroying humanitarian aid for Gaza.
The two have been charged with “complicity in genocide” and “public and direct incitement to genocide,” the French newspaper Le Monde reported on Monday. They are accused of trying to block humanitarian aid trucks from entering Gaza between January and November 2024 and in May 2025.
An array of activists, including military reservists and family members of some hostages, sought to block the aid trucks from entering Gaza on the theory that helping Gazans would alleviate pressure on Hamas.
In an interview with i24News, Kupfer-Naouri said, “I blocked trucks that were supplying Hamas. If I had to do it again, I would do it again.” (Israel accused Hamas of stealing aid shipments to Gaza during the conflict.)
The warrants are notable because they represent a success by advocacy organizations seeking to hold Israelis responsible for what they say are war crimes. The warrants stemmed from a complaint made last year by the Palestinian Center for Human Rights and the groups Al-Mezan and Al-Haq, which were all sanctioned by the United States in September for having “directly engaged in efforts by the International Criminal Court to investigate, arrest, detain, or prosecute Israeli nationals, without Israel’s consent.”
In a joint statement with the French Jewish Union for Peace, which joined the complaint, the groups called the arrest warrant against Kupfer-Naouri “a historic step forward in the fight against impunity.”
The warrants call for Kupfer-Naouri and Touitou, who were both born in France and live in Israel, to appear before an investigating judge, but not for their detention, according to the French news agency AFP.
Touitou condemned the arrest warrant in a post on X Monday.
“If peacefully demonstrating with an Israeli flag against a terrorist organization seizing humanitarian aid, diverting it, and reselling it at exorbitant prices to Gazans is a crime—then there’s no need to look down on the Mullahs, France is just like Iran!,” she wrote. “I will always fight to defend the truth, my people, and my country 🇮🇱.”
In an interview posted on X last month, Kupfer-Naouri called the investigation an “antisemitic delusion,” adding, “I will no longer be able to set foot in France because I have no intention of going to French jails, neither in police custody, nor anything else.”
Kupfer-Naouri said the investigation could set a “very dangerous precedent” for French-Israeli soldiers in the Israeli military who return home to France.
Some Israeli soldiers traveling abroad have faced war crime inquiries for their actions in Gaza. Over the summer, some Canadian IDF soldiers also reported that they feared returning home after the Royal Canadian Mounted Police announced it had opened an investigation into crimes committed by Canadians during the war in Gaza.
The post France issues arrest warrants against 2 right-wing French-Israeli activists for ‘complicity in genocide’ appeared first on The Forward.
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Islamic State Terrorist Attack on Niger Airport Potentially More Deadly Than Government Revealed
Members of the Nigerien army walk near the motorcycles seized from the attackers, following an attack on Niamey International Airport, in Niamey, Niger, Jan. 29, 2026, in this screengrab from a video. Photo: ORTN/Reuters TV/Handout via REUTERSISIS
Islamic State’s attack on the airport in Niger‘s capital Niamey last week may have been more severe than the Nigerien government claimed, according to recent reports and a video released by a media outlet affiliated with the terrorist group.
More than 30 members of the Islamic State branch in the Sahel region targeted the Diori Hamani International Airport and Air Base 101 shortly after midnight on Thursday using guns, drones, and explosives. The jihadist group on Friday took credit for the assault in a short statement released online through its propaganda outlet, Amaq News Agency.
US forces had previously used the air base in Niamey — located six miles from the presidential palace — for maintaining drones until withdrawing in 2024 following the previous year’s coup d’état orchestrated by former Presidential Guard commander General Abdourahamane Tchiani, who now serves as the landlocked country’s 11th president.
Niger’s military and Russia’s Africa Corps mercenary group, which was also stationed at the base, said they combated the attack. Niger has so far reported four of its troops suffered injuries and there was little damage. The government said it killed 20 attackers and captured 11, at least one of whom was a French national, leading Nigerien authorities to blame France and the Economic Community of West African States (ECOWAS) for the attack.
“We remind the sponsors of those mercenaries, who are Emmanuel Macron [president of France], Patrice Talon [president of Benin], and Alassane Ouattara [president of the Ivory Coast], we have sufficiently heard them bark, and they should now in turn be prepared to hear us roar,” Tchiani said in a statement on national television.
While the government’s reason for ignoring Islamic State was not immediately clear, Niger has previously blamed its neighbors and former colonial ruler France for internal instability.
However, following its initial claim of responsibility, Islamic State published a 90-secoind video of the attack through Amaq News Agency, depicting far more damage than what Nigerien authorities claimed.
The video showed that some attackers came in on motorcycles and attacked aircraft hangars in Air Base 101, burning and shooting the planes. The video also presented a burning helicopter, and an additional statement from the terrorist group claimed the torching of a drone.
Local reports and accounts circulated on social media aligned with Islamic State’s account of greater damage, describing hits on civilian aircraft and a destroyed ammunition depot.
The base is a key military hub in the region, reportedly hosting a contested stockpile of uranium and the headquarters for the Niger-Burkina Faso-Mali Joint Force.
Caleb Weiss, an analyst who focuses on the spread of the Islamic State in Central Africa, reported in the Foundation for Defense of Democracy’s Long War Journal that unconfirmed social media reports reveal “a much higher death toll for both local Nigerien security forces and men from Russia’s Africa Corps who were also stationed at the airbase” — specifically, at least 24 Nigerien soldiers and three Russian mercenaries.
At the same time as the Niger attack, Islamic State’s West Africa Province perpetrated a similar strike in Nigeria’s Sabon Gari army base in Borno, leaving at least nine dead and more wounded.
The assaults came amid a surge of Islamic State terrorist activity across Africa, including the Sahel region, which stretches from the Horn of Africa to the Atlantic Ocean, just under the Sahara Desert. The Islamic State regional affiliate there has killed more than 120 people in the Tillabéri territory in September and also kidnapped an American in October.
“From Somalia to Nigeria, the problem set is connected. So, we’re trying to take it apart and then provide partners with the information they need,” the deputy commander of US Africa Command (AFRICOM), Lt. General John Brennan, said in January.
Terrorism in western Africa has exploded in recent years following three coups which have led their military leaders to create a confederacy aligned with Russia. Niger has joined with Burkina Faso and Mali to create the Association of Sahel States (AES), as an alternative to the ECOWAS. Reports have emerged of alleged atrocities committed by Russian mercenaries in Mali.
A November report from the Combating Terrorism Center at West Point revealed that Africa had become the global hot spot for terrorist killings. Analysts explained that “where once the global terror threat was concentrated in the Middle East and North Africa, today it is centered in the Sahel, specifically in the tri-border region between Burkina Faso, Mali, and Niger.”
The data showed that 86 percent of deaths caused by terrorism happened in 10 countries with 7 in Africa and 5 in the Sahel.