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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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Hezbollah enters Iran war, firing on Israel’s north, as US officials say more fighting is to come
(JTA) — Hezbollah fired on Israel for the first time since a 2024 ceasefire on Sunday, opening a new front in the U.S.-Israel war on Iran that began on Saturday.
Israel hammered Hezbollah positions in Lebanon overnight and said it had killed the group’s head of intelligence, Hussein Makled. Israeli officials said they expected further salvos from the Iranian proxy to the north.
The escalation comes as new missile attacks from Iran caused fresh damage and injuries in Beersheba and as the scope of the damage from the first two days of the war have come into focus. That includes sweeping damage in central Tel Aviv, where one woman was killed; a direct strike on a shelter in Beit Shemesh that killed nine, including three teen siblings; and strikes in Jerusalem that both injured Arab Israelis and sent shrapnel close to the holy sites of the Western Wall and Al-Aqsa Mosque.
Both Israeli and U.S. officials say they expect operations to last for some time, with President Donald Trump suggesting a four-week timeline even as he indicated that Iranian officials had indicated a willingness to return to the negotiating table. Iran’s top security official, whom Ayatollah Ali Khamenei had identified as a leader in the case of his assassination, denied Trump’s characterization.
Military officials including War Secretary Pete Hegseth said on Monday morning that they could not offer a timeline or details about the operations but said they were happy with the operations so far, which are designed to thwart Iran’s nuclear ambitions and topple its Islamic Republic regime. Asked about the significance of the fact that Israel killed Khamenei, Hegseth responded, “I think Israel did a great job in the conduct of that operation.”
A fourth U.S. service member who was wounded over the weekend died on Monday, while multiple U.S. planes were shot down by friendly fire over Kuwait; their passengers survived.
The incident in Kuwait comes as Iran continues to fire on Arab states in the region, in a new escalation of regional conflict. An Iranian drone also crashed into a British base in Cyprus, causing Prime Minister Keir Starmer to agree to a U.S. request to use British bases to support efforts to destroy Iranian weapons. German Chancellor Frederich Merz is visiting Trump on Monday and may also agree to play a role in supporting the U.S.-Israeli operations.
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Jewish Democrats split over Trump’s Iran military strikes as Congress weighs war powers
The joint U.S.-Israel military campaign against Iran, launched with a stealth strike early Saturday, has also prompted a political battle in Washington over waging war without authorization from Congress as required by the constitution.
President Donald Trump has offered mixed signals about the operation’s duration, suggesting that it could be prolonged but also floating a possible immediate return to negotiations with Tehran.
At least 10 Israelis and four U.S. servicemembers were killed in Iranian missile strikes over the weekend.
In recent weeks, as the likelihood of war loomed, Jewish Democrats on the Hill highlighted the need for congressional oversight and a formal vote before the U.S. deepens its role in a war with Tehran. Now, as Israeli civilians shelter under sirens and endure repeated missile strikes, the divide has sharpened between members of Congress with longstanding personal and political ties to Israel and those firmly opposed to expanding American involvement in another Middle East conflict.
The divide reflects wider tensions within the Democratic Party in the wake of the Gaza war that are likely to shape the midterm elections. Recent national polls show that Democratic voters as a group have become less sympathetic to the Jewish state. The latest Gallup annual survey found that only 17% of Democrats sympathize more with the Israelis in the Israeli-Palestinian conflict, while 65% say they are more aligned with the Palestinians. A new Reuters poll showed that 74% of Democrats disapprove of the attack on Iran, and 87% of them think Trump is willing “too much” to use military force to advance U.S. interests.
Rep. Jerrold Nadler of New York, co-chair of the Congressional Jewish Caucus, called the joint US-Israeli mission an “illegal” and unjustified war that “will bring needless death and destruction.” Nadler is among 84 members who co-sponsored the bipartisan War Powers Resolution, introduced by Republican Rep. Thomas Massie of Kentucky, an open critic of Israel. The measure reasserts the 1973 war powers law, which would limit the president’s ability to deploy U.S. forces or declare war without congressional approval.
The House and the Senate could vote on such a measure this week, though the Republican leadership is opposed to it.
“Congress must do everything in our power to stop Trump from continuing his illegal war,” Nadler said in his statement on Saturday. ”I will vote to pass the resolution to bring an end to these illegal attacks, and I urge my colleagues to do the same.”
In contrast, Reps. Josh Gottheimer of New Jersey and Jared Moskowitz of Florida, two Democrats who have at times crossed party lines in support of Israel, have offered forceful support for action against the Iranian regime both before and after the strikes began.
But after previously declaring their opposition to congressional restrictions, Gottheimer is now urging the Trump administration to follow the war powers law, while Moskowitz is asking the president to follow the provision that requires briefing the full Congress within 48 hours of military action. Rep. Debbie Wasserman Schultz of Florida echoed Moskowitz, saying that Trump should immediately consult and fully brief Congress before any further action is taken. “President Trump does not possess a blank check to act without consulting Congress or telling the American people what comes next,” she said.
Rep. Brad Schneider of Illinois, the other co-chair of the Jewish Caucus, said he shifted his position in favor of the war powers resolution after Trump ordered the first wave of strikes in Iran and supported the killing of Ayatollah Khamenei without any engagement with Congress. Yet, like House Democratic leader Hakeem Jeffries and Senate Minority Leader Chuck Schumer, he did not explicitly condemn the strikes.
Sen. Elissa Slotkin of Michigan highlighted Trump’s lack of communication in a speech on Saturday. “He’s taken more military action in his first year than any president in our history,” Slotkin, a former CIA intelligence analyst who served three tours in Iraq, said.
“He’s really become a foreign policy president. He seems to like it and seems to sort of easily engage in it,” added Slotkin, a former Pentagon official who served in the Central Intelligence Agency. “I don’t think he’s interested in the views of many others beyond his maybe inner circle. But whether it’s Venezuela or Iran or the Caribbean, he has shown that he is quick to military action, quicker than most presidents we’ve seen in their first year.”
Sen. Bernie Sanders of Vermont, a longtime critic of U.S. military action and Israeli policy, claimed that Israel and Saudi Arabia pressured the United States into attacking Iran. He added that Israeli Prime Minister Benjamin Netanyahu’s conduct in Gaza and Saudi Crown Prince Mohammed bin Salman’s authoritarian rule are at odds with their declared support for freedom in Iran.
What Jewish groups are saying
The divide was reflected in the statements from Democratic-aligned Jewish groups. The Jewish Democratic Council of America said the need to confront Iran’s nuclear ambitions requires close coordination with Congress and said it backed the bipartisan measure to limit Trump’s executive powers. “We are gravely concerned about the safety and security of American troops, Israelis, and other civilians in the region, given the lack of a clearly articulated strategy from this White House about its military objectives and what comes next,” JDCA said in a statement.
Meanwhile, J Street, the self-described pro-Israel, pro-peace organization, said it was opposed to open-ended military action, claiming “Iran does not present an imminent threat that requires launching a ‘preventive’ war.”
Speaking at J Street’s annual conference in Washington, D.C. on Sunday, Sen. Chris Van Hollen of Maryland thanked the Jewish advocacy group for its stance on the war. “I would argue it’s not in the interest of the people of Israel or the region.” He added, “We should not be sending America into war for the political ambitions of Prime Minister Netanyahu and the Saudi Crown Prince.”
The Democratic Majority for Israel called the action against Iran a “positive development.” It also urged the Trump administration to consult with Congress and outline a “credible plan” to prevent escalation and “clear criteria for success and drawdown.”
National Democrats on the war in Iran
Jewish Democratic leaders outside of Congress, including Illinois Gov. JB Pritzker, Pennsylvania Gov. Josh Shapiro and former Chicago Mayor Rahm Emanuel — all considered possible presidential candidates in 2028 — also chimed in.
“Americans asked for affordable housing and health care, not another potentially endless conflict,” Pritzker posted on X.
Shapiro, whose staunch defense of Israel and criticism of the pro-Palestinian protests after the Oct. 7, 2023, Hamas attacks made him a target of progressive backlash, criticized Trump for what he described as a lack of clear objectives and insufficient international backing for the mission.
Emanuel, who was White House chief of staff to former President Barack Obama, said Trump’s remarks that he would seek regime change were a declaration of war that required authorization. It’s a change of government and overthrowing a government,” he said on CNN. “This is not a limited military action.”
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Irish Jews report 143 antisemitic incidents in 6 months through a new reporting system
(JTA) — Jews in Ireland reported over 100 antisemitic incidents through a communal reporting system within six months after it launched, according to a new report.
The findings published early Monday by the Jewish Representative Council of Ireland constitute the first attempt to document antisemitic incidents in Ireland.
Irish Jews, a small community of about 2,200, reported 143 incidents between July 2025 and January 2026. These were dominated by verbal abuse, vandalism, threats, exclusion or discrimination and direct digital hate messages. Physical assault was less common, with only three instances reported.
All incidents were self-reported to the JRCI, which cannot independently investigate or adjudicate them. Ireland does not have an official state mechanism for recording antisemitic incidents, the group said. And while the police record hate crimes based on nationality, ethnicity or religion, they do not isolate crimes motivated by antisemitism.
The JRCI said that 30% of incidents were triggered by cues of Jewish identity or Israeli origin, such as a Jewish symbol, an accent or speaking Hebrew in public. Such patterns often crossed the boundaries of hate driven by nationality, ethnicity and religion.
“These dynamics cannot be adequately addressed through generalized anti-racism frameworks alone,” JRCI chair Maurice Cohen said in a statement. “Antisemitism presents distinct characteristics requiring targeted policy responses.”
Cohen called for “a dedicated, standalone national plan to combat antisemitism in Ireland.”
Of the reported incidents, 25 included “Holocaust distortion” or antisemitic conspiracy theories. These findings add to a Claims Conference survey in January, which said that 9% of Irish adults believed the Holocaust was a myth, while another 17% believed the number of Jews killed had been greatly exaggerated. Half of Irish adults did not know that 6 million Jews were killed in the Holocaust.
At the same time, a November 2025 survey by the European Commission surfaced broad recognition of antisemitism in Ireland. 41% of respondents said that antisemitism was a problem in the country and 47% said it had increased over the past five years.
At a ceremony for International Holocaust Remembrance Day in January, Ireland’s taoiseach (or prime minister) Micheál Martin said, “I am acutely conscious that our Jewish community here in Ireland is experiencing a growing level of antisemitism. I know that elements of our public discourse has coarsened.”
Martin has strenuously criticized Israel’s actions in Gaza, saying at the United Nations last year that Israel committed genocide and demonstrated “an abandonment of all norms, all international rules and law.” Catherine Connolly, a socialist politician who has faced backlash for saying Hamas is “part of the fabric of the Palestinian people,” was elected as Ireland’s president in October.
Ireland has historically supported the Palestinians, a stance often linked to the country’s own history of British imperial rule, and formally recognized a Palestinian state in 2024.
In Martin’s Holocaust commemoration speech, he also condemned the most recent event to inflame the Irish Jewish community. Late last year, a proposal to rename Herzog Park in Dublin — named for Chaim Herzog, the son of the first Irish chief rabbi who became Israel’s sixth president in 1983 — was decried by Irish Jews who said it would erase Irish Jewish history. The proposal was later tabled.
Martin, who also denounced the proposal when it was active, said the Jewish community “has every right to be deeply concerned and to express that concern.”
Gideon Taylor, president of the World Jewish Restitution Organization and an Irish Jew who grew up in Dublin, said the JRCI report showed a picture of antisemitic incidents that were separate from “a debate about the policies of Israel or a debate about the Palestinian state.”
“When you have discontinuation of service because somebody is heard speaking Hebrew, or has a Jewish-identifying symbol on them, that’s not about a political position on the spectrum towards Israel,” said Taylor. “That’s something that crosses into antisemitism.”
Ireland’s chief rabbi Yoni Wieder said the report reflected experiences he already heard from his congregants.
“The report does not claim that antisemitism has become a daily reality for all Jewish people in Ireland — it has not,” said Wieder. “What it does show is that antisemitism surfaces often enough, and in ordinary enough settings, that it cannot be dismissed as rare or confined to the margins of society. This means that for many, Jewish belonging in Ireland feels more fragile than it should.”
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