Connect with us

Uncategorized

This Brooklyn family’s Hanukkah celebration is all over New York’s subway

(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.

Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.

The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”

The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.

Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)

The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)

“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”

For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.

“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”

Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.

“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.

“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.

Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.

“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav. 

Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said. 

Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.

Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)

The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.

Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.

Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.  

“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”

“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added. 

Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019. 

“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.” 

For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.

“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.  

The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.


The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.

Continue Reading

Uncategorized

Ro Khanna and Thomas Massie team up to strip US-Israel military tech cooperation from defense bill

(JTA) — In one of the latest examples of political extremes converging over Israel, Reps. Ro Khanna and Thomas Massie joined forces this week to challenge a provision expanding U.S.-Israel defense cooperation.

Khanna, a progressive California Democrat, and Massie, a Kentucky Republican, both said over the weekend that they would seek to remove a provision from the House’s annual defense bill that would expand U.S.-Israeli defense technology cooperation.

“If the provision in the NDAA to integrate/synchronize the U.S. and Israeli militaries (section 224) makes it out of committee, I’ll offer an amendment to strip it from the bill on the floor,” Massie, who lost his bid for reelection last month against a President Donald Trump-endorsed primary opponent, wrote in a post on X. “We are a sovereign country…”

The section of the National Defense Authorization Act for 2027 that Khanna and Massie have taken aim at would require the Secretary of Defense to designate an “executive agent responsible for synchronizing cooperative efforts between the United States and Israel, including bilateral defense technology research, development, testing, evaluation, integration, and industrial cooperation.”

The cross-ideological alliance marked the latest instance of the progressive Democrat and libertarian Republican finding common cause on Israel-related foreign policy, after the pair previously teamed up to oppose U.S. involvement in Israel’s war in Iran last year.

The pledge by Massie, a leading anti-Israel Republican in Congress, was quickly joined by Khanna, who has been staunchly critical of Israel’s conduct during the war in Gaza and recently opposed American funding for Israel’s Iron Dome defense system.

“And I will be offering an amendment in the committee itself to strip section 224 out, @RepThomasMassie,” Khanna wrote in a post on X. “Trump can’t kill the Massie/Khanna partnership no matter how much he posts on Truth Social.”

Khanna lamented Massie’s primary loss on NBC’s “Meet the Press” last month, telling the outlet that he had been “taken out” because of the pair’s collaboration on opposing the war in Iran and the Epstein Transparency Act.

“Thomas is a real friend. He’s a good man, and he was taken out for two reasons,” Khanna said. “One, he had the courage to go after some very powerful people in working with me to get the Epstein Transparency Act passed. As he mentioned, that’s historic bipartisan legislation that finally got justice for the survivors, and he had people spend millions of dollars, and had the President of the United States after him. And second, he worked with me to stop this war in Iran.”

The post Ro Khanna and Thomas Massie team up to strip US-Israel military tech cooperation from defense bill appeared first on The Forward.

Continue Reading

Uncategorized

Hasan Piker blames Israel after UK bars him from entry, citing ‘potential risk’

(JTA) — Leading British Jewish groups are applauding the UK government’s decision to bar the influential anti-Israel streamer Hasan Piker as well as his controversial uncle Cenk Uygur from entering the country.

The British interior ministry revoked Piker’s and Uygur’s travel authorizations on Monday, saying in a statement that “their presence in the UK may not be conducive to the public good.”

The ministry’s statement did not specify its concerns about the men but added that decisions to refuse or cancel ETAs are based “solely on an assessment of the potential risk an individual may pose to UK society.”

The revocations follow advocacy by Jewish groups against Piker’s planned appearance this week at the South by Southwest London festival, where he was due to speak on “How the American Left Learned to Speak the Internet.”

A number of Jewish groups urged the government to block Piker’s entry. The Community Security Trust said that he “has a record of promoting rhetoric that includes antisemitic themes, denial of well documented atrocities and apparent support for extremist groups.” Last week, a lawmaker from the Labour party, David Taylor, publicly called on the Home Office to revoke Piker’s visa.

Piker has also drawn sharp opposition from U.S. Jewish groups in recent months, as he has played an increasingly prominent role in advocating for progressive Democrats. His critics note that he has said he prefers Hamas to Israel and said “I don’t have an issue” with Hezbollah. Hamas and Hezbollah are considered terrorist groups under UK law.

In social media posts, both Piker and Uygur blamed Israel for their being barred from entering the UK.

“I’ve been banned for criticizing Israel. Are we free anymore?” Uygur tweeted, in one of multiple posts making the claim. “This is oppression of Western citizens by our own governments on behalf of a different country!” He later said it was “an honor to have made Israel’s enemies list.”

Piker responded to his uncle’s post on X, saying, “The uk has revoked my visa as well. all at the behest of israel. the west is betraying ‘liberal values’ for a genocidal fascist foreign government. soon we will all become Israel.”

The revocations come as the British government is under extreme pressure to demonstrate strong opposition to antisemitism, following a string of attacks that have unsettled British Jews. In recent weeks, the government has allocated new resources for security in Jewish communities and canceled the travel authorization for Ye, the American musician with a history of antisemitic remarks and a recent single called “Heil Hitler.”

Multiple Jewish leaders said they were pleased that the government had moved to block Piker’s entry.

“The government is right to ban those who seek to spread hatred from entering the UK,” the Jewish Leadership Council’s director of public affairs, Russell Langer, said in a statement. He added, “When Jews are being stabbed on the streets of London and Manchester, we should not be importing more antisemitism into this country.”

The acting president of the Board of Deputies of British Jews, Adrian Cohen, applauded the decision in a statement. “Where there is clear risk of individuals breaking UK laws and stoking community tensions, by showing support for banned terrorist groups or inciting hatred, and where event organisers have failed to show responsibility, it is right that government step in,” he said.

And the CST said that while criticizing Israel can be legitimate, Piker had exceeded the bounds of acceptable discourse.

“There must be consequences when public figures cross into hate speech,” the group said in a statement. “Piker has a record that goes far beyond robust or controversial political speech, including rhetoric that contains antisemitic themes, the denial of well-documented atrocities and language that risks fuelling antisemitism.”

The interior ministry said anyone who has an ETA revoked can apply for a visa, which would afford them a reconsideration.

The post Hasan Piker blames Israel after UK bars him from entry, citing ‘potential risk’ appeared first on The Forward.

Continue Reading

Uncategorized

New York’s Israel Day parade was a shanda — but not because of Mamdani

Mayor Zohran Mamdani made the right decision in skipping the city’s annual Israel Day Parade — because of the specific Israeli officials the parade honored.

American Jews have the right to celebrate Israel’s existence, if they find it to be a meaningful part of their personal Jewish identities. But Mamdani’s specific decision not to march in this specific parade, this year, alongside far-right ministers Bezalel Smotrich, Amichai Chikli and Ofir Sofer, is defensible. Those painting that choice as a sign of antisemitism have a lot of explaining to do about whose company they choose to keep.

Chikli, Israel’s minister of diaspora affairs and combating antisemitism — the man who is supposed to be the voice of diaspora Jews in Israel — has used his platform to spread hatred. He has described LGBTQ+ Pride events as “disgraceful vulgarity”; courted far-right European extremists like Tommy Robinson while parroting their Islamophobic statements; and called antisemitic dog whistles deployed against George Soros by the like of Elon Musk “anything but antisemitism” — while serving as the minister tasked with combating antisemitism.

His behavior has been so outrageous that in 2025, hostage families and Jewish community leaders across Europe signed letters calling him an “inappropriate representative,” citing his statements calling for the expulsion of people from Gaza and southern Lebanon, which they said amounted to support for ethnic cleansing.

Smotrich’s record of inflammatory statements is even more extensive. In 2023, he called for the Palestinian village of Hawara in the West Bank to be destroyed by the state, saying “I think the village of Hawara needs to be wiped out” shortly after a shocking settler attack there that some compared to a pogrom. The United States State Department decried those remarks as “repugnant” and “disgusting.”

Smotrich has since called for Gaza to be emptied of its Palestinian population, and has spearheaded the radical expansion of Israeli settlements in the West Bank, advocating for annexation with the explicit intent of preventing the establishment of a Palestinian state. He himself says the International Criminal Court’s Office of the Prosecutor has reportedly filed a secret arrest warrant application against him for alleged war crimes and crimes against humanity in the occupied West Bank.

At the Sunday parade, Smotrich approvingly told attendees that the event reminded him of the Jerusalem Flag March, an ultra-nationalist procession where participants this year chanted “Death to Arabs” and attacked Palestinian residents.

And Ofir Sofer, Israel’s immigration and absorption minister, has called for changes to Israel’s Law of Return, complaining that many new immigrants to Israel are not Jewish under Orthodox halachic standards. His vision of Israel includes no room for Reform Jews, secular Jews or partial-heritage Jews.

These are the people Mamdani was supposed to join in celebration?

Mamdani did not refuse to celebrate Jewish life. He refused to endorse these deeply problematic Israeli officials by appearing alongside them. That is not a slap in the face to Jewish New Yorkers. It is, if anything, a gesture of respect toward the many Jewish New Yorkers, including me, who find Chikli, Smotrich and Sofer an embarrassment and a threat to the diverse, pluralistic, egalitarian Judaism we actually practice.

Mamdani has stated clearly that he believes Israel has a right to exist, although not as a hierarchy that favors Jewish citizens over others. He has backed his administration’s Office to Combat Antisemitism and proposed expanded funding for hate crime prevention. He guaranteed a robust police presence at the Israel parade, spending weeks planning to ensure it proceeded, in his words, “seamlessly and peacefully” — as it did.

None of this fits the profile of an antisemite.

And those who criticized Mamdani’s refusal to participate are failing to grapple with an important truth: Mamdani’s politics, whatever one thinks of them, are not alien to American Jewish life. They are, instead, increasingly central to it.

A poll by the Jewish Voter Resource Center, released just this week, found that almost half of American Jews under 35 support a binational state: a single country in Israel, the West Bank and Gaza, governed by all its inhabitants together. Among non-Orthodox Jews under 35, that figure reaches 51%.

This is not a fringe position on the left flank of the community. It is a near-majority position among the next generation of American Jews. Add to that the fact that a 2025 survey by Jewish Federations of North America — not a left-wing organization — found that only 37% of American Jews overall identify as Zionist at all, while among young Jews aged 18 to 34, the share identifying as anti-Zionist or non-Zionist has reached nearly a third.

As J Street president Jeremy Ben-Ami put it: “The growing disaffection of younger Jewish Americans from Israel is a direct consequence of the policies of Bibi Netanyahu and the way the American Jewish establishment has demanded an ‘Israel right or wrong’ loyalty.”

When we ask whether Mamdani’s absence alienates Jewish New Yorkers, we need to ask: which Jewish New Yorkers? Did Mamdani marginalize himself from American Jewish life — or did the parade organizers, by welcoming these ministers, marginalize themselves from a large and growing portion of it?

The questions at the heart of this controversy — what Zionism means, whether anti-Zionism is compatible with Jewish solidarity, and how to honor Israeli independence while acknowledging Palestinian catastrophe — are genuine, difficult and deeply contested. I have colleagues I respect on multiple sides. I have family members who would disagree with everything I have written here.

But a parade is the worst possible venue for this conversation. A parade is not a symposium. It is not a town hall. It is a celebration, a statement of solidarity, an embodiment of a particular political position. Attending it is an endorsement of that position. And when the parade features ministers who demean Reform Jews, court European neo-fascists, advocate for the further reduction of Palestinian rights and liberties, and favor restricting who counts as Jewish enough to return to a Jewish state, the act of marching becomes an endorsement of those things, too.

We do need richer, more honest, more nuanced conversations about Zionism, anti-Zionism, Israel, and diaspora Jewish identity. Those conversations are happening, in synagogues, in classrooms and in the pages of Jewish publications like this one. They deserve serious venues and serious interlocutors.

Fifth Avenue on a Sunday afternoon, with Chikli, Bezalel and Sofer as honored guests, is not that venue.

Mamdani was right to decline to issue that endorsement. To the Jewish establishment that has called him an antisemite for it: I would ask you, with all due respect, to look again at who you invited to the party.

The post New York’s Israel Day parade was a shanda — but not because of Mamdani appeared first on The Forward.

Continue Reading

Copyright © 2017 - 2023 Jewish Post & News