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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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Netanyahu Will Meet Trump on Dec. 29 to Discuss Second Phase of Gaza Plan, Spokesperson Says
US President Donald Trump and Israeli Prime Minister Benjamin Netanyahu reach to shake hands at a joint press conference in the State Dining Room at the White House in Washington, DC, US, Sept. 29, 2025. Photo: REUTERS/Jonathan Ernst
Israeli Prime Minister Benjamin Netanyahu will meet US President Donald Trump on Dec. 29 to discuss the next steps of the Gaza ceasefire, an Israeli government spokesperson said on Monday.
“The prime minister will meet with President Trump on Monday, Dec. 29. They will discuss the future steps and phases and the international stabilization force of the ceasefire plan,” Shosh Bedrosian said in an online briefing to reporters.
The prime minister’s office said on Dec. 1 that Trump had invited Netanyahu to the White House. Israeli media have since reported that the two leaders may meet in Florida.
The spokesperson’s comments came one day after Netanyahu said on Sunday that the second phase of a US plan to end the war in Gaza was close, but cautioned several key issues still needed to be resolved, including whether a multinational security force would be deployed.
Netanyahu, speaking to reporters alongside German Chancellor Friedrich Merz in Jerusalem, said that he would hold important discussions with Trump at the end of the month on how to ensure the plan‘s second phase was achieved.
Netanyahu said that he would discuss with Trump how to bring an end to Hamas rule in Gaza. A ceasefire between Israel and Hamas is entering its second month, although both sides have repeatedly accused each other of violating the truce agreement.
Netanyahu said that it was important to ensure Hamas not only upholds the ceasefire but also follows through on “their commitment” to the plan to disarm and for Gaza to be demilitarized.
Israel retained control of 53% of Gaza under the first phase of Trump‘s plan, which involved the release of hostages held by terrorists in Gaza and of Palestinians, many convicted of terrorism, detained by Israel. The final hostage remains to be handed over are those of an Israeli police officer killed on Oct. 7, 2023, while fighting Hamas-led Gazan militants who had invaded Israel.
“We’ll get him out,” Netanyahu said.
Since the ceasefire started in October, the terrorist group has reestablished itself in the rest of Gaza.
GERMAN CHANCELLOR: PHASE TWO MUST COME NOW
According to the plan, Israel is to pull back further in the second phase as a transitional authority is established in Gaza and a multinational security force is deployed, Hamas is disarmed, and reconstruction begins.
A multinational coordination center has been established in Israel, but there are no deadlines in the plan and officials involved say that efforts to advance it have stalled.
“What will be the timeline? What are the forces that are coming in? Will we have international forces? If not, what are the alternatives? These are all topics that are being discussed,” Netanyahu said, describing them as central issues.
Merz said that Germany was willing to help rebuild Gaza but would wait for Netanyahu‘s meeting with Trump, and for clarity on what Washington was prepared to do, before Berlin decides what it would contribute but that phase two “must come now.”
Israel has repeatedly carried out air strikes since the ceasefire came into effect that it says are fending off attacks or destroying terrorist infrastructure.
NETANYAHU: WEST BANK ANNEXATION REMAINS A SUBJECT OF DISCUSSION
Netanyahu said that he would also discuss with Trump “opportunities for peace,” an apparent reference to US efforts for Israel to establish formal ties with Arab and Muslim states.
“We believe there’s a path to advance a broader peace with the Arab states, and a path also to establish a workable peace with our Palestinian neighbors,” Netanyahu said, asserting Israel would always insist on security control of the West Bank.
Trump has said he promised Muslim leaders that Israel would not annex the West Bank, where Netanyahu‘s government is backing the development of Jewish settlements.
The “question of political annexation” of the West Bank remains a subject of discussion, Netanyahu said.
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US Congress Moves Toward Repeal of Tough ‘Caesar’ Sanctions on Syria
Syria’s interim President Ahmed al-Sharaa speaks during a Ministerial formation of the government of the Syrian Arab Republic, in Damascus, Syria, March 29, 2025. Photo: REUTERS/Khalil Ashawi
A set of tough US sanctions imposed on Syria under its former leader Bashar al-Assad could be lifted within weeks, after their repeal was included in a sweeping defense policy bill unveiled during the weekend and due for votes in Congress within days.
The Senate and House of Representatives included repeal of the so-called Caesar sanctions, a move seen as key to Syria‘s economic recovery, in a compromise version of the National Defense Authorization Act, or NDAA, a sweeping annual defense policy bill that was unveiled late on Sunday.
The provision in the 3,000-page defense bill repeals the 2019 Caesar Act and requires regular reports from the White House certifying that Syria‘s government is fighting Islamic State terrorists, upholding religious and ethnic minority rights within the country and not taking unilateral, unprovoked military action against its neighbors, including Israel.
The NDAA is expected to pass by the end of this year and be signed into law by President Donald Trump, whose fellow Republicans hold majorities in both the House and Senate and lead the committees that wrote the bill.
Lifting the sanctions is considered a key to the success of Syria‘s new government. Several Saudi Arabian firms are planning billion-dollar investments in the country as part of Riyadh’s drive to support the country’s recovery. The US sanctions have been a significant obstacle to Syria‘s economic revival.
Trump announced plans to lift all sanctions on Syria during a meeting with Syrian President Ahmed al-Sharaa in May, and his administration has suspended them temporarily. However, the Caesar sanctions, the most stringent restrictions, can only be removed permanently by an act of Congress.
The 2019 Caesar Act imposed wide-ranging sanctions on Syria targeting individuals, companies and institutions linked to Assad, who was the president of Syria from 2000 until his ouster in 2024 by rebel forces led by Sharaa.
Syrian central bank Governor AbdulKader Husrieh told Reuters last week that the country’s economy was growing faster than had been expected. He described the repeal of many US sanctions as “a miracle.”
The sanctions are named after a Syrian military photographer, code-named “Caesar,” who smuggled out thousands of gruesome photos documenting torture and war crimes by Assad’s government.
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EU Looking at Options for Boosting Lebanon’s Internal Security Forces, Document Says
Lebanese army members stand on a military vehicle during a Lebanese army media tour, to review the army’s operations in the southern Litani sector, in Alma Al-Shaab, near the border with Israel, southern Lebanon, Nov. 28, 2025. Photo: REUTERS/Aziz Taher
The European Union is studying options for strengthening Lebanon’s Internal Security Forces to help free up the Lebanese army to focus on disarming the terrorist group Hezbollah, according to a document seen by Reuters on Monday.
A 2024 truce between Lebanon and Israel remains fragile, with Israel carrying out regular strikes on Lebanese territory that it says are targeting Iran-backed Hezbollah’s efforts to rearm.
The document, produced by the EU’s diplomatic arm and circulated to the 27 member states, said it would pursue consultations with Lebanese authorities and that a scoping mission would take place in early 2026 on possible new assistance for the country’s Internal Security Forces.
EU efforts could “focus on advice, training and capacity-building,” the paper said, adding that the bloc would not take over the tasks of the UN Interim Force in Lebanon (UNIFIL), whose mandate is set to expire at the end of 2026, when it is expected to begin a year-long drawdown and withdrawal.
Instead, the EU “could contribute to the gradual transfer of internal security tasks” from the Lebanese Armed Forces to the Internal Security Forces, allowing the army to focus on its core defense tasks, the document said.
The UN secretary general is expected to produce a transition plan in June 2026 that will address risks stemming from UNIFIL’s departure.
EU, LEBANESE OFFICIALS TO MEET NEXT WEEK
The paper from the European External Action Service comes ahead of a planned meeting between senior EU and Lebanese officials in Brussels on Dec. 15.
“Through a combination of advice, training and possibly the provision of certain equipment, the overall objective would be to enable the Police and the Gendarmerie to fulfil their mandates in cities and rural areas across the country,” it said, adding the EU could also help Lebanon to better secure its land border with Syria.
French President Emmanuel Macron’s special envoy on Lebanon, Jean-Yves Le Drian, was in Beirut on Monday to propose a roadmap that aims to assess independently Hezbollah’s disarmament, diplomatic sources said.
Lebanese Prime Minister Nawaf Salam said last week that Lebanon wanted to see a ceasefire monitoring mechanism play a more robust role in verifying Israel’s claims that Hezbollah is rearming as well as the work of the Lebanese army in dismantling the armed group’s infrastructure.
Asked whether that meant Lebanon would accept US and French troops on the ground as part of a verification mechanism, Salam said, “of course.”