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This Brooklyn family’s Hanukkah celebration is all over New York’s subway

(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.

Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.

The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”

The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.

Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)

The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)

“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”

For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.

“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”

Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.

“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.

“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.

Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.

“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav. 

Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said. 

Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.

Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)

The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.

Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.

Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.  

“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”

“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added. 

Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019. 

“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.” 

For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.

“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.  

The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.


The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.

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Trump’s new Gaza plan marks a radical break from Israeli policy — can it succeed?

The United States has in effect broken with Israeli policy, cleverly engineering the Palestinian Authority’s return to Gaza.

President Donald Trump’s plan for the second stage of the Gaza ceasefire, the launch of which was announced Wednesday, involves the creation of a transitional Palestinian technocratic authority with strong ties to the PA. This collapses fictions Israel has sustained for years: that Gaza can be stabilized without the PA, which was ousted from the territory by Hamas in 2007; that the PA is no better than Hamas; and even that Palestinian governance itself is illegitimate, a belief held by the most extreme Israeli nationalists.

Reality has finally prevailed, and that reality is that the PA, flawed though it is, remains the only Palestinian political body capable of replacing Hamas in Gaza.

The logic expressed by those, like Israeli Prime Minister Benjamin Netanyahu, who aim to keep the PA out of Gaza, has brought Israel to the brink. Splitting Palestinian governance between Hamas and the PA, long Netanyahu’s strategy, led to unmitigated disaster, and public anger is at a boil.

Which means that the PA must return to Gaza not only for the sake of Palestinians, but also for Israelis. The Zionist project must be steered away from permanent war, international isolation and internal decay. That means finding a way to work toward a sustainable future with the Palestinians — which almost certainly means, in turn, accepting the PA as their legitimate government.

Decades of misleading rhetoric

Since the establishment of a ceasefire, brokered by Trump’s administration, in September, Hamas has reasserted control over large parts of Gaza. Militarily weakened, it survived politically — because Israel still refused to empower any viable Palestinian alternative.

That return to the status quo in many ways serves Netanyahu’s agenda. Keeping Hamas in power allows for a state of permanent emergency and despair about the chances for peace — the very forces that Netanyahu has, for decades, successfully turned into political capital. “There is no difference between the PA and Hamas” became a mantra — as if a political bureaucracy and a theocratic militia that massacres civilians and rejects coexistence on principle could be legitimately compared.

Now, as long as Hamas rules Gaza, its very presence constitutes an emergency narrative that Netanyahu can use to delay the accountability over his responsibility for Oct. 7: Wartime is no time for politics.

The Palestinian Authority, by contrast, has been treated as dangerous because it represents a measure of pragmatism.

The PA, ineffective as it has been, could be the basis of a functional political framework that would force Israel to confront the need for separation from the Palestinians, real borders, and eventual Palestinian statehood. That’s especially true because there’s the potential for actual peace with a Palestine run by the PA, which already coordinates with Israel at enormous political cost in the West Bank, where its security forces arrest militants and dismantle extremist cells.

New governance for Gaza

The technocratic committee put forward to govern Gaza under Trump’s second phase plan is formally nonpartisan, but its personnel and legitimacy are largely drawn from the ranks of the PA, with Ali Shaath, a former PA deputy minister, set to lead the effort. Others come from the same institutional ecosystem, because there is simply no other reservoir of Palestinian administrative experience. The PA has publicly endorsed the framework. Israel must now also meet its own obligations under the Trump plan — no matter how distasteful its leaders might find the plan’s endorsement of the PA to be.

That means, chiefly, that Israel must declare clearly that once Gaza is stabilized by the technocratic committee, it is prepared to enter negotiations toward a Palestinian state, with final borders to be determined later. Israel can openly state its intention to retain major settlement blocs in the West Bank and seek long-term security arrangements in the Jordan Valley. But it should also affirm in principle its readiness to recognize a Palestinian state and guarantee access arrangements in Jerusalem.

These statements would not resolve the conflict, by any means. But they would go some way toward restoring credibility.

To get there, Hamas must surrender its weapons in Gaza, with an international stabilization force present to keep the peace. The best chance for disarmament is if the weapons are handed to Palestinians. By default, the PA security forces will be the best candidates for the job, as the new technocratic government lacks a security arm. Hamas’s senior leadership should probably be allowed to exit into exile.

To build a Palestinian consensus in this direction, regional powers — Qatar, Egypt, Saudi Arabia, the United Arab Emirates, and Turkey — must make reconstruction conditional on disarmament. The choice must be unmistakable: real recovery without any trace of a Hamas militia – or years in tent cities.

If all this is achieved, the real work begins. Areas under the new authority must visibly improve. Adequate housing, electricity, water, education, employment, and free movement must return in ways Palestinians can measure. The comparison with Hamas rule must be obvious.

Reformations in the PA — and Israel

Such a process with the PA should also be made conditional.

As existing U.S. proposals suggest, the PA must be required to undertake concrete reforms, including by overhauling educational materials that appear to condone violence against Israelis and ending payments to the families of imprisoned militants.

Senior PA officials have already signaled willingness to move on both fronts. These are achievable changes,

The payoff would be immense, potentially including normalization with Saudi Arabia, broader reconciliation of Israel the Arab and Muslim worlds, the gradual erosion of the global delegitimization campaign against Israel, and renewed international cooperation — especially in confronting Iran’s nuclear program, ballistic missiles, and regional militias. In time, Zionism would once again be seen as a serious national project capable of difficult, mature decisions.

The catch: Little of this is likely to happen under the current Israeli government.

That is the central truth of 2026, an election year: a change of leadership in Israel is not optional for anyone who wants a better future. The disaster of the Oct. 7, 2023 attack was the culmination of years of strategic failure, ideological paralysis, and the reckless empowerment of Hamas. This is what happens when complacent societies repeatedly elevate unfit leadership in the face of existential danger.

So Israelis must decide: will they support a government that thrives on permanent conflict, or endorse the possibility of peace?

The post Trump’s new Gaza plan marks a radical break from Israeli policy — can it succeed? appeared first on The Forward.

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California’s Gavin Newsom Proposes Budget Increase for State Universities Amid Federal Funding Threats

California Gov. Gavin Newsom in Sacramento, California, US, on Aug. 8, 2025. Photo: REUTERS/Carlos Barria

California Gov. Gavin Newsom, a rumored potential candidate for US president in 2028, has proposed hundreds of millions of dollars in new funds for state universities amid the Trump administration’s policy of canceling federal grants and contracts held by institutions which it accuses of failing to combat campus antisemitism.

Newsom previously sought to cut funding to the University of California (UC) and California State University (CSU) by 8 percent during the 2025-2025 fiscal year (FY), before dropping that figure to 3 percent. Then on Friday, the governor proposed a new budget which would increase next year’s appropriation by $350.6 million for UC and $365.7 million for CSU, raising the state’s general fund for the schools to $5.3 billion and $5.6 billion, respectively.

“The budget introduced today by Gov. Newsom continues to provide critical support for the university and our students,” UC president James B. Milliken said in a statement responding to the news. “State support is more important than ever, as we face tremendous financial pressures stemming from rising costs and unprecedented federal actions. UC campuses rely on funding stability to serve students and maintain the academic and research excellence that has made UC the world’s greatest research university.”

He added, “An investment in UC is an investment in California’s future. I look forward to our ongoing partnership with Gov. Newsom and the legislature to ensure that our students have what they need to succeed at UC and beyond.”

The move, even as it defers $129.7 million for UC and $143.8 million for CSU to a later date, gives the schools breathing room as they fear the Trump’s administration’s confiscation of funds. Last year, for example, the administration impounded $250 million from the University of California, Los Angeles (UCLA).

US President Donald Trump ordered the money canceled in August after determining that the school exposed Jewish students to discrimination by refusing to intervene when civil rights violations transpired or failing to correct a hostile environment after the fact. He ordered the move even after UCLA agreed to donate $2.33 million to a consortium of Jewish civil rights organizations to resolve an antisemitism complaint filed by three students and an employee.

UCLA was sued and excoriated by the public over its handling of a “Gaza Solidarity Encampment” that an anti-Zionist student group established on campus in the final weeks of the 2024 spring semester. Witnesses said that it was a source of antisemitism from the moment it became active, and according to the lawsuits, students there chanted “death to the Jews,” set up illegal checkpoints through which no one could pass unless they denounced Israel, and ordered campus security assigned there by the university to ensure that no Jews entered it.

Many antisemitic incidents occurred at UCLA before the institution was ultimately sued and placed it in the crosshairs of the Trump administration.

Just five days after Hamas’s Oct. 7, 2023, massacre across southern Israel, as previously reported by The Algemeiner, anti-Zionist protesters chanted “Itbah El Yahud” at Bruin Plaza, which means “slaughter the Jews” in Arabic. Other incidents included someone’s tearing a chapter page out of Philip Roth’s 2004 novel The Plot Against America, titled “Loudmouth Jew,” and leaving it outside the home of a UCLA faculty member, as well as Students for Justice in Palestine (SJP) staging a disturbing demonstration in which its members cudgeled a piñata, to which a picture of Israeli Prime Minister Benjamin Netanyahu’s face was glued, while shouting “beat the Jew.”

On the same day that UCLA settled the suit, the US Department of Justice’s Civil Rights Division ruled that UCLA’s response to antisemitic incidents constituted violations of the Equal Protection Clause of the Fourteenth Amendment of the US Constitution and Title VI of the Civil Rights Act.

“Our investigation into the University of California system has found concerning evidence of systemic antisemitism at UCLA that demands severe accountability from the institution,” Attorney General Pamela Bondi said in a statement at the time. “This disgusting breach of civil rights against students will not stand: the [Department of Justice] will force UCLA to pay a heavy price for putting Jewish Americans at risk and continue our ongoing investigations into other campuses in the UC system.”

Newsom has positioned himself as an ally of higher education throughout its clash with Trump. In August, he demanded that Harvard University president Alan Garber resign rather than reach a deal with the Trump administration that would restore federal funding to Harvard in exchange for the school’s agreeing to conservative demands for addressing campus antisemitism and shuttering diversity, equity, and inclusion (DEI) programs.

“You don’t work with Donald Trump — only FOR Donald Trump,” Newsom protested, writing on the X social media platform. “Looks like Harvard has chosen to surrender. Alan Garber must resign. An absolute failure of leadership that will have demonstrable impacts to higher education across our country. He should be ashamed.”

He added, “California will never bend the knee.”

Newsom had days earlier criticized Trump’s effort to combat antisemitism and reform higher education, denouncing it as “disgusting political extortion.”

Follow Dion J. Pierre @DionJPierre.

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Ex-Yale Law School Professor Dismisses Iran Protests Over ‘Zionist’ Backing, Justifies Regime Oppression

Protesters march in downtown Tehran, Iran, Dec. 29, 2025. Photo: Screenshot

A former Yale University professor who was fired over her connection to a fundraising front for the Popular Front for the Liberation of Palestine, a US-designated terrorist organization, has drawn scrutiny again for dismissing anti-regime protests in Iran due to “Zionist endorsement,” defending Tehran’s crackdown on dissent, and castigating US law enforcement.

“In the imperial countries, the police function as the domestic arm of the empire,” Helyeh Doutaghi wrote in an essay published by the far-left Progressive International on Jan. 6. “They suppress dissent, criminalize resistance, and enforce accumulation through violence particularly against Black, Indigenous, and other Peoples of Color.”

Doutaghi then claimed that law enforcement in New Haven, Connecticut, the location of Yale, is “trained by the Israeli military” and that “policing is inseparable from imperial colonial violence.”

In contrast, she argued, Iran’s “Law Enforcement Command,” notorious for atrocities such as killing a young woman who was in custody for not wearing a head covering in accordance with the country’s Islamic dress code, “exists within a radically difference context,” having faced “sustained attempts at regime change operations and color revolution tactics.”

Doutaghi appears to see Jewish maneuvering behind the Iranian people’s efforts to resist their government’s theocratic, authoritarian rule. She argued that the “Woman, Life, Freedom” protests of 2022, which erupted in the wake of the regime’s killing of 22-year-old Mahsa Amini, were commandeered by “Zionist endorsement, coordinated diasporic networks, and sustained media warfare” to achieve “regime change.”

The article came out as the Iranian regime began cracking down on a new round of anti-government protests with an unprecedented scale of violence, reportedly killing thousands of demonstrators over the past two weeks.

In a viral post, Paul Mason, contributing editor for The New World, said Doutaghi’s essay represents the “logic of decolonization’ theory,” in which, he added, “Western cops bad; Iranian cops good. Woman rights good — but not if it leads to revolution in Iran.”

Yale Law School (YLS) fired Doutaghi in March after independently verifying a report by Jewish Onliner which exposed her membership in Samidoun, which identifies itself as a “Palestinian prisoner solidarity network.”

Founded in 2011 in the Canadian province of British Columbia, Samidoun is a “front group” for the PFLP — which gained infamy in the 20th century for perpetrating a series of airplane hijackings — according to the US and Canadian governments. The US and Canada each imposed sanctions on Samidoun in October 2024, labeling the organization a “sham charity” and accusing it of fundraising for designated terrorist groups such as PFLP.

Samidoun also described the Palestinian terrorist group Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel as “a brave and heroic operation.”

Yale noted that Doutaghi was publicly listed on Samidoun’s website as a member.

Doutaghi denounced the inculpatory facts uncovered by the university as “fabricated claims” and lodged counteraccusations which blamed her being outed on Zionists.

“Yale has engaged in bad faith throughout this ‘process,” she wrote in a statement posted on X after being placed on leave. “YLS’s singular concern with maintaining the approval of the Zionist backers who bankroll their complicity in genocide led the organization to pressure me into an interrogation that I had every reason to believe was designed not to uncover the truth, but to justify a predetermined outcome.”

She continued, “What is clear is that YLS actions constitute a blatant act of retaliation against Palestinian solidarity — a violation of my constitutional rights, free speech, academic freedom, and fundamental due process rights. I am being targeted for one reason alone: for speaking the truth about the genocide of the Palestinian people that Yale University is complicit in.”

Doutaghi is another example of the higher education establishment’s embrace of scholars who promote anti-Israel animus, an issue that is driving the campus antisemitism crisis, according to a recent survey conducted by the Anti-Defamation League (ADL) and the Academic Engagement Network (AEN).

Fifty percent of survey respondents said that anti-Zionist faculty have established de facto, or “shadow,” boycotts of Israel on campus even in the absence of formal declaration or recognition of one by the administration. Among those who reported the presence of such a boycott, 55 percent noted that departments avoid co-sponsoring events with Jewish or pro-Israel groups and 29.5 percent said this policy is also subtly enacted by sabotaging negotiations for partnerships with Israeli institutions. All the while, such faculty fostered an environment in which Jewish professors were “maligned, professionally isolated, and in severe cases, doxxed or harassed” as they assumed the right to determine for their Jewish colleagues what constitutes antisemitism.

Meanwhile, the faculty’s activism provided an academic pretext for the relentless wave of antisemitic incidents of discrimination and harassment which pro-Hamas activists perpetrated against Jewish and Israeli members of campus communities following the Hamas-led Oct. 7, 2023, massacre across southern Israel, the groups said.

Another faculty source of campus antisemitism is the Faculty and Staff for Justice (FSJP) group.

FSJP is a spinoff of Students for Justice in Palestine (SJP), a group with links to Islamist terrorist organizations. FSJP chapters have been cropping up at colleges since the Oct. 7 atrocities, and throughout the 2023-2024 academic year, its members, which include faculty employed by the most elite US colleges, fostered campus unrest, circulated antisemitic cartoons, and advocated severing ties with Israeli companies and institutions of higher education.

In September 2024, AMCHA Initiative, a higher education watchdog, published a study offering evidence that FSJP inspired antisemitic hate crimes, anti-Israel divestment measures, and the collapse of discipline and order on college campuses. Using data analysis, AMCHA found a correlation between a school’s hosting an FSJP chapter and anti-Zionist and antisemitic activity. For example, the researchers found that the presence of FSJP on college campuses increased by seven times “the likelihood of physical assaults and Jewish students” and increased by three times the chance that a Jewish student would be subject to threats of violence and death.

Follow Dion J. Pierre @DionJPierre.

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