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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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Don’t dismiss Israel’s most rage-baiting minister as fringe
As Israel drifts toward another election campaign, National Security Minister Itamar Ben-Gvir this week offered voters — and the world — a grotesque glimpse of where a large branch of Israeli politics is heading.
Touring a detention facility holding activists from a Gaza-bound flotilla intercepted by Israel, Ben-Gvir waved a large Israeli flag before rows of bound detainees forced to kneel, mocked them as cameras rolled, and declared Israel was “in charge here.”
The images sparked domestic and international outrage. European governments summoned Israeli ambassadors. U.S. Ambassador Mike Huckabee, a staunch supporter of the Israeli right, charged on X that “Ben-Gvir betrayed” the “dignity of his nation.” Even Prime Minister Benjamin Netanyahu, in a rare move, publicly rebuked his own minister.
That rebuke should not be taken as a signal that Ben-Gvir may fade in power. Because while many Israelis still prefer to think of the controversy-courting minister as a fringe embarrassment attached awkwardly to an otherwise respectable nationalist movement, he is the true face of the Israeli right today.
A week ago, Ben-Gvir ascended the Temple Mount in Jerusalem — one of his many violations of longstanding norms governing the holy site — as tens of thousands of ultranationalist Israelis marched through the Old City in an annual celebration of its 1967 capture, many chanting “Death to Arabs.” The rabble rouser — whose multiple convictions include support for terrorist groups — recently celebrated his 50th birthday with two cakes adorned with nooses, a nod to the death penalty legislation for terrorists that he played a major role in getting passed. No surprise: The law is worded in a way that makes clear it is aimed at Palestinians only. Legislators allied with his camp wore noose-shaped lapel pins while promoting it.
This madness is not some accidental byproduct of the right-wing movement Netanyahu has led for decades, but its natural consequence.
For years, the mainstream nationalist camp, with Netanyahu as its most prominent figure, has sold Israelis an illusion: Israel can permanently control the West Bank — and perhaps Gaza, once more, as well — while forever suppressing Palestinian national aspirations, and still somehow remain both democratic and fully accepted by the democratic world.
The terminology changes: “managing the conflict,” “security control,” “economic peace.” But the underlying proposition remains the same. And it is a fantasy.
A country that indefinitely controls millions of disenfranchised people — where almost half the population does not have the right to vote — does not remain a true democracy. A state ruling another nation forever does not remain democratic either, even if elections formally continue among the population allowed to vote.
There are now roughly 15 million people living between the Jordan River and the Mediterranean Sea. About half are Jews, and half are Arabs. That demographic reality sits at the center of every serious discussion about Israel’s future. Yet much of the Israeli right pretends this reality barely exists, and ignores the increasingly brazen Jewish terrorism and the illegal seizing of outposts in the West Bank. Netanyahu himself speaks the language of caution, realism and statecraft, striving to reassure centrists and foreign governments alike that Israel remains fundamentally part of the democratic West.
Not Ben-Gvir.
Ben-Gvir speaks for those on the right who see only two possibilities when it comes to Palestinians: permanent Israeli domination without equality, enforced by as much violence as needed — or expulsion. Officially, much of the far-right prefers the former; once the cameras stop rolling, almost all of them predict the latter.
I was speaking to one prominent right-winger the other day, and asked what they had in mind for the Palestinians in the West Bank and Gaza. “Those who don’t want to destroy Israel can stay,” they said.
Obviously, that definition might include none of them, I noted. “Then get the trucks,” was the reply.
That wasn’t moral, I said. The reply: “Is it moral to force my children to fight forever?”
Ben-Gvir’s outrageous behavior is meant to appeal to people with this mindset. And it’s working. Polls show his Otzma Yehudit party expected to get perhaps 13 seats in the next Knesset — more than double their current six.
Moreover, Netanyahu’s Likud party itself has undergone a gradual shift to the right, with many of its Knesset members starting to sound little different from Ben-Gvir. That is why Ben-Gvir was able to ram through the disgraceful bill mandating the death penalty for terrorists.
This political calamity was not unexpected. The occupation of the West Bank, like unchecked power everywhere, was always bound to corrode political culture over time. The sleight of hand of non-annexation is growing old — in part because of Ben-Gvir’s influence, the number of settlements is expanding rapidly — and much of the Israeli right, consumed by hubris, wants to rip off the mask. Ben-Gvir is the most authentic expression of that transformation.
That is the dark reality hanging over the coming election, and the flotilla episode revealed the zeitgeist in its purest form. Israel already had complete control over the activists. They posed no meaningful threat. The performance was about domination, a theatrical display for a domestic political audience increasingly drawn to the aesthetics of vengeance and submission.
Challenged on Israel Radio about the wisdom of such a stunt at a time when Israel is facing a crisis in global public opinion, Yitzhak Kroizer, a Knesset member from Ben-Gvir’s party, offered this: “We’re done bowing our heads and apologizing.” He said the flotilla members were terrorists themselves for wishing to harm Israel, and that there is “great public support for an uncompromising stand.”
He’s right on that last point. Israel faces genuine enemies and genuine trauma. Hamas massacred civilians on Oct. 7, 2023. Hezbollah and Iran openly seek confrontation. Israelis have every reason to fear for their security.
But those realities still leave unanswered a central strategic question: What kind of country emerges from such prolonged conflict?
Ben-Gvir has given us one unsettling answer.
In 1995, a teenage Ben-Gvir famously brandished the hood ornament ripped from Prime Minister Yitzhak Rabin’s car and declared on Israeli television: “We got to his car, and we’ll get to him too.” Weeks later, assassin Yigal Amir did just that, and murdered Rabin.
Today, the target in Ben-Gvir’s sights isn’t Israel’s leader, but instead all of Israeli democracy.
The post Don’t dismiss Israel’s most rage-baiting minister as fringe appeared first on The Forward.
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Gaza and Israel go unmentioned in Democrats’ 2024 election autopsy report
(JTA) — Gaza and Israel go unmentioned in the Democrats’ 190-page autopsy of Kamala Harris’ 2024 presidential election loss that the Democratic National Committee released to CNN on Thursday.
Critics of the Biden administration’s support for Israel during the war in Gaza that began on Oct. 7, 2023, have alleged that the party was suppressing its internal findings about the election, which returned President Donald Trump to office, because it would show that Biden’s stance was deeply unpopular.
Axios reported in February that the top Democrats who worked on the report concluded that Harris “lost significant support because of the Biden administration’s approach to the war in Gaza.”
If that’s the case, it’s not reflected in the document that CNN published on Thursday morning. Portions of the document were not included, however, with notes saying that the executive summary and conclusion had not been shared by the authors.
The report points to 10 different “strategic implications” for Democrats, including that “anti-Trump sentiment has limits,” male voters “require direct engagement,” and that voter demographics are not enough to determine which candidate they’ll prefer.
CNN reported that the document was written by Democratic strategist Paul Rivera and annotated by the DNC. The DNC released the document following questions raised by CNN, the network reported.
DNC Chairman Ken Martin told CNN that the report was not yet ready to be publicly released, but concluded that withholding it would create a larger distraction than releasing an incomplete version. “I sincerely apologize,” he said.
“For full transparency, I am releasing the report as we received it, in its entirety, unedited and unabridged,” Martin said. “It does not meet my standards, and it won’t meet your standards, but I am doing this because people need to be able to trust the Democratic Party and trust our word.”
Halie Soifer, CEO of the Jewish Democratic Council of America, said she’d expected to see analysis related to Gaza and Israel in the report.
“As soon as it arrived in my inbox I immediately searched for the word ‘Gaza’ expecting there to be an entire section focused on this issue,” Soifer said in an interview. “So I was surprised that, in fact, there was nothing — on Gaza, Israel, Jewish voters, non-Jewish voters, it was just nothing.”
Though rumors had swirled about the role that Gaza played in the autopsy, Soifer said she heard from a DNC official that there was “never” a section focusing on the issue, “at least not in writing in this report.”
Meanwhile, the Institute for Middle East Understanding, a pro-Palestinian nonprofit, called on Martin to release “the information that the author of the autopsy told us clearly and unambiguously, which is that DNC officials’ review of their own data found Biden’s support to be a net-negative for Democrats in 2024.”
Rivera, the report’s author, met with the IMEU and told them that the war in Gaza hurt Democrats in the 2024 election, according to reporting by Axios.
Soifer said the JDCA was not contacted by Rivera, and did not meet with him.
The pro-Israel lobbying group Democratic Majority for Israel also said it had not met with Rivera. “Our current leadership has not met with the author and hasn’t been contacted,” communications chair Rachel Rosen told JTA.
While Soifer was surprised by the report’s omission of Gaza and Israel, DMFI took it as a sign that support for Israel does not have a detrimental effect on Democrats’ chances in elections.
“We need to learn the lessons of 2024 so we can be successful in 2026, 2028 and beyond,” said Brian Romick, DMFI’s president.
“What is clear — autopsy or not — is a majority of Americans, including Democrats, support the U.S.-Israel relationship, and that support was not the reason Vice President Harris lost the election,” he said.
A DMFI staffer pointed to polling from last fall showing that a majority of Democrats support the U.S.-Israel relationship.
And Soifer pointed to a poll published Friday by the Jewish Voters Resource Center, a nonpartisan firm, that found that more than two-thirds of Jewish voters plan to vote for Democrats this November — suggesting that Israel was not significantly moving votes in one of the demographics most likely to be invested in the issue.
“The poll also demonstrated that the top issue driving the Jewish vote in 2026 – just as it was in 2024 – is the future of democracy, followed by the cost of living. While 70% of Jewish voters have an emotional attachment to Israel, 55% opposed Israel’s conduct of the war in Gaza,” she said. “There is little evidence that the war in Gaza has impacted the Jewish American vote.”
A spokesperson for the Republican Jewish Coalition pointed to the episode as an example of infighting among Democrats.
“The Democrats are tearing themselves apart as they appease the ascendant far-left extremists in their party, from Maine to Pennsylvania,” wrote Sam Markstein, alluding to candidates Graham Platner and Chris Rabb.
“It’s bad policy and it’s bad politics. The GOP is the only party where it’s safe to be proudly Jewish and pro-Israel,” Markstein wrote. “Republicans are righteously taking on the tough fights and winning, while Democrats continue to whistle past the political graveyard.”
The post Gaza and Israel go unmentioned in Democrats’ 2024 election autopsy report appeared first on The Forward.
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Argentine official who investigated death of AMIA prosecutor charged with covering up evidence
(JTA) — The former prosecutor who led the investigation into a mysterious 2015 death that unnerved Argentina’s Jewish community has been charged with concealing evidence in the case.
Viviana Fein was indicted on May 12 on charges of “aggravated concealment” over her handling of the investigation into the death of Alberto Nisman, a special prosecutor appointed to investigate the 1994 bombing of the AMIA Jewish community center in Buenos Aires that killed 85 people.
On Jan. 18, 2015, Nisman was found dead in his Buenos Aires apartment with a bullet hole above his right ear, having been shot at point-blank range. His body was discovered hours before he was scheduled to present evidence before Argentinian lawmakers accusing then-President Cristina Fernández de Kirchner and other senior officials of allegedly covering up Iran’s role in the AMIA attack.
At the time, Fein declared Nisman’s death a suicide, but in May 2016 she slightly amended her view saying that he may have been forced to kill himself. Then, in 2017, forensic investigators issued a report stating that Nisman was assassinated. Jewish institutions have also maintained that he was murdered.
Under the Argentine Penal Code, a person charged with aggravated concealment must not have actively participated in the original crime but joined in the aftermath, and Judge Julián Ercolini ruled that Fein allegedly failed to properly preserve the crime scene at Nisman’s apartment.
According to court filings, dozens of people entered and exited the apartment without proper controls, potentially contaminating evidence and compromising the investigation.
The controversy surrounding the handling of the original crime scene has persisted for years. Judicial investigations and expert reports described the apartment as chaotic in the hours after Nisman’s death, with allegations that evidence may have been mishandled or destroyed.
Fein, who could face up to three years in prison if found guilty, has denied any wrongdoing. A week prior to her indictment, her attorney, Lucio Simonetti demanded the charges be dropped, stating that in the case of a cover up, “There must necessarily be a connection between the perpetrator of the underlying crime and the person covering it up, since it is absurd to assume that someone would cover up for a complete stranger.”
He added that the ruling “says nothing about any prior relationship existing between my client and the individuals who allegedly took part in the supposed murder of Natalio Alberto Nisman.’”
The prosecution comes as Argentina’s government takes a newly aggressive stance against Iran and Hezbollah, which are widely understood to have planned the bombing. Since Javier Milei, a conservative supporter of Israel, was elected in 2023, the country has officially declared Iran and Hezbollah responsible for the AMIA attack and another attack two years earlier on the Israeli embassy; designated Iran’s Revolutionary Guard a terrorist organization; and decided to pursue a trial in absentia for suspects implicated in the case.
The post Argentine official who investigated death of AMIA prosecutor charged with covering up evidence appeared first on The Forward.
