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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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San Diego Group Apologizes for Disinviting Rabbi From MLK Jr. Event Over ‘Safety Concerns,’ Pro-Israel Stance
The Martin Luther King Jr. Memorial in Washington, DC. Photo: Reuters / Allison Shelley.
Organizers of a Martin Luther King Jr. Day event in San Diego, California, have apologized for disinviting a rabbi from speaking due to his stance on the Israel-Hamas war and “safety concerns.”
Alliance San Diego made the apology in a released statement after receiving widespread criticism for its treatment of Rabbi Hanan Leberman, the leader of Tifereth Israel Synagogue in San Diego. He was originally scheduled to lead the closing prayer at the city’s 38th annual All Peoples Celebration at the Balboa Park Activity Center on Jan. 19.
In a description for the event, Alliance San Diego invited the public to “choose Courage; to decide, with intention, to do what is right even when the fear and opposition are loud. Now more than ever, our voices must rise above hesitation. We must claim our dignity and echo the notion that any attack on one, is an attack on us all.”
A day before the event, Leberman wrote in a Facebook post he was “deeply upset” to learn he had been disinvited from presenting at the ceremony because of his “connection to Israel.” Alliance San Diego claimed Leberman was instead invited to attend the program as a guest, but the rabbi said he ultimately decided not to attend the event at all.
The decision to disinvite Leberman from presenting at the event was condemned by a coalition of nearly four dozen community-based organizations, social service providers, and synagogues in a joint statement published on Jan. 18.
While apologizing for the move in a statement shared on Instagram, Alliance San Diego also explained its decision, saying that event organizers faced “major disruption over two speakers’ public stances on the conflict in Israel-Palestine.”
“We hear the community’s concern that this decision felt to some like an exclusion of Jewish identity echoing historical traumas and antisemitic patterns present in many public spaces today. This was not our intention, and we apologize for reinforcing this pattern,” the group said. “To protect the attendees at the celebration and keep the focus on Dr. King, we asked both speakers to attend as our guests instead of present on the program. Our decision was based solely on safety concerns and was communicated in person conversations with the speakers. We recognize, however, that intent does not erase impact, and we take responsibility for the hurt caused … A deep source of regret is that our missteps have distracted us from our core work of creating a San Diego that is safe for all people.”
Leberman was born in Chicago, raised in Philadelphia, and ordained as a rabbi in Israel, where he lived and worked before moving to San Diego, according to the website for Tifereth Israel Synagogue. He moved to Israel at the age of 20 and served three years in the undercover counter-terrorist unit Duvduvan of the Israel Defense Forces, often serving as the unit’s cantor. Leberman studied at the Jerusalem Academy of Music, and aside from being a cantor, he is also a professional opera singer. He served as a rabbi and cantor for the Masorti movement in Israel and led congregations as a guest cantor in Israel, England, and the United States.
Alliance San Diego said in an earlier statement that it asked two speakers to give up their speaking roles at the event “in response to concerns about potential disruption related to Zionism and anti-Zionism,” but noted they had not been disinvited. The other speaker was not publicly identified but also ultimately decided not to attend the event.
“At the time, we believed we were acting in the best interest of protecting attendees and preserving the spirit of the event,” the group said in its statement. “Our intention was never to exclude Jewish faith leaders or Jewish voices from this space. As an organization working across many communities under immense strain and confronting assaults on immigrant communities, including Jewish and Israeli immigrants at a time of rising antisemitism and fear, we acknowledge that our decision contributed to that pain rather than alleviating it.”
Leberman said in his Facebook post on Jan. 18 that disinviting him from speaking at the event “runs counter to Dr. King’s message — particularly at this moment in history, when Jews are experiencing the most significant rise in hate crimes of any group.”
“The decision to disinvite me is, in my view, a disservice to the legacy of Dr. Martin Luther King Jr,” he added. “I believe the organization would benefit from deeper education about what Zionism truly is and about what the Jewish community is facing today — from both the left and the right.”
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Jessica Tisch affixes a mezuzah to her NYPD office on International Holocaust Remembrance Day
Jessica Tisch, New York City’s Jewish police commissioner, on Tuesday affixed a mezuzah to the front doorframe of her office at One Police Plaza, a NYPD spokesperson told the Forward. The brief ceremony took place on International Holocaust Remembrance Day.
A mezuzah, a small scroll containing the Shema and V’ahavta in a decorative case, traditionally marks a Jewish home or office as sacred and serves as a public expression of Jewish identity. Tisch made the blessing before putting up the scroll in the presence of a small group of uniformed and civilian Jewish members of the police force.
In a statement, Tisch called it “a small but meaningful symbol of faith and resilience” that affirms that “Jewish faith and tradition endure with strength and pride” after the Holocaust.
Tisch, 44, comes from one of the city’s most prominent Jewish families. The family name was originally Tichinsky when her ancestors immigrated to the United States from Ukraine in 1904, and it was later shortened as a nickname when her great-grandfather Avraham was cheered as a captain of the City College of New York’s basketball team. Her grandfather, Rabbi Philip Hiat, a Reform rabbi known for his interfaith work, served as a police chaplain in the New York City Housing Authority Police Department.
Tisch said on Tuesday that placing the mezuzah, which was purchased in Israel and given to her by her mother Merryl, at her office is a “reminder that in this city, every community belongs, and every identity deserves to be lived openly and without fear.”
✡️ EXCLUSIVE: Marking International Holocaust Remembrance Day, NYPD Commissioner Jessica Tisch affixed a mezuzah to the front doorframe of her office at One Police Plaza.
Details ⬇️https://t.co/94SYmxPyAg pic.twitter.com/NXcGjav16f
— Jacob N. Kornbluh (@jacobkornbluh) January 27, 2026
Tisch has spoken openly and proudly about her Judaism in public appearances. When Tisch was sworn in as NYPD commissioner in 2024, she wore a Star of David necklace to the ceremony. Last year she told second and third graders at Ramaz School about her leadership role, “You can be anything you want to be, whether you’re a woman, a mother, or an observant Jew.” Five of her deputies are also Jewish.
The police commissioner is widely respected in the Jewish community for her record on public safety and for her strong support of Israel. Tisch agreed to remain in her post under Mayor Zohran Mamdani, who has come under growing scrutiny over his anti-Zionist worldview and his revocation of executive orders tied to antisemitism and pro-Palestinian protests.
According to a New York Times report, Tisch made the decision to work with Mamdani over a bowl of matzah ball soup during Shabbat dinner with her family
The post Jessica Tisch affixes a mezuzah to her NYPD office on International Holocaust Remembrance Day appeared first on The Forward.
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Pope Leo Says Catholic Church ‘Unwavering’ in Its Opposition to ‘Every Form of Antisemitism’
Pope Leo XIV holds a Jubilee audience on the occasion of the Jubilee of Sport, at St. Peter’s Basilica, at the Vatican June 14, 2025. Photo: REUTERS/Yara Nardi
Pope Leo XIV on Tuesday marked International Holocaust Remembrance Day with a statement reaffirming the Catholic Church’s “unwavering” opposition to antisemitism.
“On Holocaust Remembrance Day, I would like to recall that the Church remains faithful to the unwavering position of the Declaration #NostraAetate against every form of antisemitism,” the pope posted on the X social media platform. “The Church rejects any discrimination or harassment based on ethnicity, language, nationality, or religion.”
On Holocaust Remembrance Day, I would like to recall that the Church remains faithful to the unwavering position of the Declaration #NostraAetate against every form of antisemitism. The Church rejects any discrimination or harassment based on ethnicity, language, nationality, or…
— Pope Leo XIV (@Pontifex) January 27, 2026
The post concluded with a link to Nostra Aetate, a declaration from the Second Vatican Council and promulgated on Oct. 28, 1965, by Pope Paul VI that called for dialogue and respect between Christianity and other religions. The theological reform called for a position of Christian-Jewish brotherhood, advocating “the bond that spiritually ties the people of the New Covenant to Abraham’s stock.”
Leo offered his message opposing antisemitism as the Israeli Ministry of Diaspora Affairs and Combating antisemitism released its newest research into global hate against Jews.
The report documents 815 “serious” incidents around the world — including 21 murders of Jews — as well as 124 million antisemitic X postings and more than 4,000 anti-Israel demonstrations.
“On International Holocaust Remembrance Day, we are called not only to remember, but to act. The ministry stands alongside Jewish communities, monitors and collects information in real time, and pursues the perpetrators of antisemitism and hatred wherever they are,” Amichai Chikli, the Israeli minister of diaspora affairs and combating antisemitism, said in a statement.
Chikli urged a proactive strategy, arguing that “antisemitism is rising in various arenas – yet our responsibility is not to remain on the defensive, but to go on the offensive.”
Leo has repeatedly spoken out against antisemitism and promoted Nostra Aetate since he began his papacy last year.
In October, the pontiff condemned antisemitism and affirmed the Catholic Church’s commitment to combating hatred and persecution against the Jewish people, arguing his faith demands such a stance.
Speaking in St. Pete’s Square at the Vatican, Leo acknowledged the 60th anniversary of Nostra Aetate, saying, “I too confirm that the Church does not tolerate antisemitism and fights against it, on the basis of the Gospel itself.”
“This luminous document teaches us to meet the followers of other religions not as outsiders, but as traveling companions on the path of truth; to honor differences affirming our common humanity; and to discern, in every sincere religious search, a reflection of the one divine mystery that embraces all creation,” Leo continued.
He then added that the primary focus of Nostra Aetate was toward the Jewish people, explaining that Pope John XXIII, who preceded Paul VI, intended to “re-establish the original relationship.”
Nostra Aetate details the close bonds between Jews and Christians.
“The Church, therefore, cannot forget that she received the revelation of the Old Testament through the people with whom God in His inexpressible mercy concluded the Ancient Covenant,” the proclamation states. “Nor can she forget that she draws sustenance from the root of that well-cultivated olive tree onto which have been grafted the wild shoots, the Gentiles. Indeed, the Church believes that by His cross Christ, Our Peace, reconciled Jews and Gentiles making both one in Himself.”
The document also opposes antisemitism, proclaiming that “in her rejection of every persecution against any man, the Church, mindful of the patrimony she shares with the Jews and moved not by political reasons but by the Gospel’s spiritual love, decries hatred, persecutions, displays of antisemitism, directed against Jews at any time and by anyone.”
Jewish leaders have expressed optimism for interfaith relations under Leo’s leadership.
Rabbi Noam Marans, director of interreligious affairs at the American Jewish Committee (AJC), told The Algemeiner in May that “his remarks to the Jewish people have actually been extraordinary.”
At the time, just after being elected to the papacy, Leo met with Jewish leaders and other faith representatives at the Vatican. “Because of the Jewish roots of Christianity, all Christians have a special relationship with Judaism,” he said during the meeting. “Even in these difficult times, marked by conflicts and misunderstandings, it is necessary to continue the momentum of this precious dialogue of ours.”
Before the beginning of Leo’s pontificate, Israeli-Vatican relations had come under strain due to the late Pope Francis’s statements about the war to defeat Hamas in Gaza, including his suggestion that the Jewish state was committing genocide.
There has been a recent rise in promoting antisemitism among some Catholic podcasters and social media influencers, especially on the political right. Nick Fuentes, for example, has praised Adolf Hitler and even called for the extermination of Jewish people from American civilization.
The Anti-Defamation League (ADL) wrote that Fuentes “frequently makes his support known for the Traditionalist Catholic view that rejects the Nostra Aetate, the papal document that declared that modern Jews bear no guilt for the death of Christ.”
The ADL revealed that in March 2024 on Telegram, “Fuentes wrote that he and his followers ‘rightly defend the traditional Catholic view,’ blaming Jews for ‘crucifying our Lord.’”
Nostra Aetate explicitly rejects such rhetoric, stating that the death of Jesus cannot be charged “against all the Jews, without distinction, then alive, nor against the Jews of today.” It also states that “the Jews should not be presented as rejected or accursed by God, as if this followed from the Holy Scriptures.”
Recent Catholic convert Candace Owens, who joined the church in April 2024, has also used her platforms which enable her to influence millions of followers to demonize the Jewish people. A study released in December showed how Owens and fellow podcaster Tucker Carlson boosted their anti-Israel content last year.
US Vice President JD Vance also converted to Catholicism in recent years, joining the church in 2019. Vance has disputed the rise of antisemitism on the political right and failed to counter antisemitic statements when confronted with them in public settings. On Friday, Axios published secret recordings of US Sen. Ted Cruz (R-Texas) telling donors last year that “Tucker created JD. JD is Tucker’s protégé, and they are one and the same.”