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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Houston synagogue and Jewish day school closed due to unspecified threats
(JTA) — A Houston synagogue and Jewish day school closed Wednesday after receiving threats to their shared campus.
The threats to Congregation Beth Israel, a Reform synagogue, and the Shlenker School, a preschool and elementary school, were communicated to the Houston Police Department, which informed the Jewish institutions.
The Shlenker School said on its website that it had closed “out of an abundance of caution,” and the Jewish Federation of Greater Houston said it did not believe there was a risk to the broader Jewish community.
“This situation is fluid, ongoing, and under investigation,” the federation said in a statement. “After significant discussions with both the FBI and HPD, we have been advised that it is safe for other local Jewish institutions to remain open. Local law enforcement agencies are increasing patrols around Houston-area Jewish institutions.”
The federation did not immediately describe the nature of the threats. The Houston Police Department did not respond to a request for comment.
The incident comes as security experts have warned of continued elevation of threats to global Jewish communities amid the Iran war, and it follows an attack on a Detroit-area synagogue last month by a man who had expressed sympathy for Hezbollah. It also reprises an extended string of hoax bomb threats to Jewish institutions across the United States that caused a large number of closures in 2023 and 2024, both before and after the start of the war in Gaza.
The federation said it would go forward with events that were planned to mark Israeli Independence Day.
“Federation Yom Ha’atzmaut events will occur as planned this afternoon/evening with appropriate security in place,” the Federation said in its statement. “The safety and security of the Houston Jewish community is of utmost importance to all of us.”
According to its website, Congregation Beth Israel is home to 1,500 families and is the oldest Jewish congregation in Texas.
This article originally appeared on JTA.org.
The post Houston synagogue and Jewish day school closed due to unspecified threats appeared first on The Forward.
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Canadian Senate Report on Antisemitism Calls for Hate Crime Units Nationwide, Guarding Synagogues From Protesters
People attend Canada’s Rally for the Jewish People at Parliament Hill in Ottawa, Ontario, in December 2023. Photo: Shawn Goldberg via Reuters Connect
Canada’s Senate on Tuesday released a report which offered a comprehensive roadmap for countering rising Jew-hatred across the country, urging multiple reforms including an expansion of law enforcement resources to investigate hate crimes, a boost in Holocaust education, and implementation of a digital literacy program for youth.
Jews remain the top targets of religiously motivated hate crimes, with Deborah Lyons, the former special envoy on preserving Holocaust remembrance and combating antisemitism, reporting that the Jewish community comprises one percent of the Canadian population but experiences 70 percent of all such hate crimes.
Jews are also the top targets for hate crimes overall in Canada.
Public Safety Canada documented 1,345 hate crimes targeting religious groups in 2023, a 75 percent leap from 2022, with 71 percent targeting Jews.
“Standing United Against Antisemitism: Protecting Communities and Strengthening Canadian Democracy,” the report from the Senate Standing Committee on Human Rights (RIDR), cites an alarming update from the Jewish Parents of Ottawa Students Association.
“Jewish students opt to conceal their identity rather than confront the distressing realities of derogatory name-calling, character assassinations, isolation, and peer rejection,” the group says. “In more extreme circumstances, children as young as seven years old have encountered harassment, intimidation, physical assault, threats of both physical and sexual violence, and even death threats.”
Justin Hebert, a former student and a former president of the Jewish Law Students Association at the University of Windsor, discussed encountering peers who advocated for atrocities. As documented by the Senate report, he asked, “How can I be expected to have a meaningful conversation with the student who told me the murder of Israelis is always justified while Israeli students are actively enrolled at the school, or that rape is a legitimate form of resistance, or that babies can be taken hostage if their parents are colonizers?”
The report also describes antisemitic incidents in medical settings and even at rape crisis centers.
According to a written brief submitted by Doctors Against Racism and Antisemitism, in one example “staff physicians at a major children’s hospital [were] being told to remove pins expressing solidarity with civilians held by Hamas in Gaza, but that pins expressing opposition to Israel were not restricted in the same way. The organization also cited examples of medical residents refusing to work with their Jewish colleagues, and of movements to boycott Israeli-produced pharmaceuticals, ‘compromis[ing] patient care and professional ethics.’”
Revi Mula, vice-president of Canadian Women Against Antisemitism, said that “rape crisis centers, shelters, and women’s organizations have” excluded Jewish women, linking their identity with Israel’s actions in Gaza. “Jewish women also face gendered antisemitism. They are subjected to slurs,” Mula said.
The report offers 22 recommendations to counter this revival of the world’s oldest hatred. Foremost among them is the reinstating of a “Special Envoy on Preserving Holocaust Remembrance and Combating Antisemitism.” Other key steps the report emphasizes include establishing a Digital Safety Commission and ensuring that the Advisory Council on Rights, Equality, and Inclusion includes a focus on antisemitism in its mandate.
The commission also explores expanding efforts to counter hate crimes through growing law enforcement resources.
The 15th recommendation calls for the Canadian government and Royal Canadian Mounted Police to “work with provincial and territorial governments to establish and effectively resource specialized hate crime units in all major cities and regions across Canada, with a focus on education, community outreach, investigation, disaggregated data collection, information sharing, prosecution, and deradicalization efforts.”
Nearly a third of the recommendations reference education. The 10th urges the Canadian government to “develop and support digital literacy and social media education initiatives, including model materials and funding for programs, that help young Canadians recognize misinformation, disinformation, radicalization, extremist narratives, and online hate.”
Independent Senator Paulette Senior chaired the committee which drafted the 73 pages of analysis and recommendations.
“Canadians must stand united against antisemitism,” she said in a statement. “It is only by coming together to celebrate our shared values that we can thrive as a country. Antisemitism is a clear and present danger to our free and democratic society.”
Richard Robertson, director of research and advocacy at B’nai Brith Canada, praised the report, noting the inclusion of the organization’s ideas.
“B’nai Brith Canada applauds RIDR for elevating our recommendations to confront hate in this country,” he said. “We will continue to work with the Senate to ensure that these recommendations result in changes on the ground that benefit everyone in our society.”
According to the group’s latest audit of antisemitism in Canada released last year, antisemitic incidents in 2024 rose 7.4 percent from 2023, with 6,219 adding up to the highest total recorded since it began tracking such data in 1982. Seventeen incidents occurred on average every day, while online antisemitism exploded a harrowing 161 percent since 2022. As standalone provinces, Quebec and Alberta saw the largest percentage increases, by 215 percent and 160 percent, respectively.
B’nai Brith Canada cited four of its recommendations appearing in the Senate report: the call for an interdepartmental task force to address antisemitism in Canada, the digital literacy program for youth, the antisemitism focus on the Advisory Council, and an increase in antisemitism education for students.
“The Senate has listened to the community and produced pertinent and tangible recommendations to confront antisemitism in this country,” Simon Wolle, the Jewish advocacy group’s chief executive officer, said in a statement. “Now, it falls on the government to translate these recommendations into action.”
Noah Shack, CEO of the Center for Israel and Jewish Affairs (CIJA), also urged swift implementation.
“The Senate’s report on antisemitism comes at a moment of crisis. As Jewish institutions face violent attacks and Jewish Canadians experience unparalleled levels of hate crimes, antisemitism is no longer confined to the margins — it has spread across our society and institutions,” Shack said. “In fact, the committee’s report and the hearings platform extremist voices calling for the destruction of those who support Israel.”
Shack emphasized that CIJA especially appreciated “the rooting of recommendations in agencies dedicated to law enforcement and intelligence, as this is crucial to combat antisemitism and the growth of radicalism both at our borders and inside our country.”
The 17th recommendation calls for the establishment of “narrowly tailored ‘safe access’ or ‘bubble zone’ measures where appropriate to protect access to certain religious institutions, places of worship, and community spaces.” This instruction came following years of objections by Jews attending synagogues when anti-Israel demonstrators would specifically disrupt and intimidate services.
Conservative Senator Mary Jane McCallum noted this problem, saying that “everyone in Canada deserves to feel safe. The increase in antisemitic rhetoric and attacks at places of worship and education is beyond troubling — it is a cry for action.”
The commissioners also considered the threat of antisemitism spreading on social media.
“Social media has been a conduit for antisemitic ideas, exposing young people, who may lack an understanding of history, to an unregulated and unverified source of information,” said Independent Senator Mary Robinson. “Education, by ensuring students know how to critically evaluate online content, is a powerful inoculant against the cheap pull of hatred.”
At a press conference on Tuesday morning announcing the report, Independent Saskatchewan Senator David Arnot insisted on “no dithering,” adding, “We have to have action. The time is now.”
“The plain truth is that Jewish Canadians are under attack in this country,” added Conservative Senator Leo Housakos. “They are under attack where they live, where they worship, and in their schools. And it seems that every day seems to bring in new events that might have been unthinkable just a few short years ago.”
Emphasizing the role law enforcement plays in the fight, Housakos said the report also recommends “training for police and judges to improve their ability to identify and respond to hate crimes and to better react when mobs of protesters feel entitled to march through Jewish neighborhoods chanting hateful slogans, and when synagogues and schools get shot at.”
Housakos added, “To be a Jew in Canada should not mean that you become a target. It’s time to acknowledge this and to swiftly respond, so that Jews in Canada no longer have to live in fear.”
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An Orthodox Jewish hooper famous for viral dunks aims to break Division-I boundaries
A yarmulke-wearing basketball prospect who gained online fans with highlight-reel dunks announced his next major leap Wednesday: He’ll try to be the first Orthodox player to play four years of Division-I college basketball.
Chaim Galbut, a 6-foot-7 wing who played high school basketball for Miami Country Day School, a nondenominational Jewish K-12 school, before graduating in 2025, announced in an Instagram post that he will attend Duquesne University in the fall.
A post from the basketball outlet DraftExpress reported that Duquesne, a Catholic university in Pittsburgh, had discovered Galbut on social media.
Galbut said last year that his refusal to compete on Shabbat had meant turning down offers from other colleges.
“I’m like, I don’t play on Shabbos, they’re like, ‘Well, we don’t want you,’” Galbut told the Yeshiva League Pass Tip Off podcast in September. “It’s happened so many times, I can’t tell you. I’m like, ‘All right, that’s cool. Like, don’t worry, you’ll see me soon.’”
Galbut did not immediately respond to an inquiry.
Largely unknown outside of the Orthodox world during high school, Galbut’s moment in the spotlight did not come until after he graduated, when video of him throwing down dunks on the summer travel circuit, posted by a popular basketball channel, received more than 100,000 likes on TikTok.
He spent the next school year studying at a yeshiva in Israel.
Duquesne finished last season with 18 wins and 15 losses. The university last appeared in the NCAA Tournament in 2024, when they lost in the round of 32.
At least one other Orthodox hooper has played in Division I: Tamir Goodman, who started his career at Towson University in 2000 but left the program after two years.
And other Orthodox players have played for Christian schools in Division III — Ze’ev Remer played four years at California Lutheran University, graduating this year.
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