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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Iran appoints AMIA bombing suspect to National Security Council
(JTA) —
For the second time this year, Iran has named a wanted suspect in the 1994 bombing of the AMIA Jewish community center in Buenos Aires to a top security role.
A spokesman for the Islamic Republic’s president, Masoud Pezeshkian, said Monday that Mohsen Rezaei had resigned as an adviser to the supreme leader, Ayatollah Mojtaba Khamenei, and would assume the role of secretary of Iran’s powerful Supreme National Security Council. Rezaei is a former commander of the Islamic Revolutionary Guards Corps.
Rezaei is wanted by Argentina and is subject to an Interpol Red Notice issued at Argentina’s request over his alleged role in the 1994 attack, which killed 85 people and remains the deadliest terrorist attack in Argentina’s history.
Earlier this year, Ahmad Vahidi, another suspect in the AMIA case and also the subject of an Interpol Red Notice, was appointed IRGC commander.
In a landmark ruling in 2024, an Argentine court held Iran and its proxy in Lebanon, Hezbollah, responsible for the bombing, setting the stage for international legal action.
In June 2025, Argentina’s federal judiciary ordered that 10 Iranian and Lebanese suspects accused in connection with the deadly 1994 AMIA bombing be tried in absentia. Rezaei and Vahidi are among them.
The eight other suspects accused by the late AMIA special prosecutor, Alberto Nisman, are: former Iranian Intelligence Minister Ali Fallahijan, former Iranian foreign minister Ali Akbar Velayati, former Iranian ambassador Hadi Soleimanpour, former Iranian cultural attache in Buenos Aires Mohsen Rabbani and former Iranian diplomat Ahmad Reza Asghari, as well as suspected Hezbollah operatives Salman Raouf Salman, Abdallah Salman and Hussein Mounir Mouzannar.
The post Iran appoints AMIA bombing suspect to National Security Council appeared first on The Forward.
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Israel and AIPAC on the ballot in the Minnesota Senate and U.S. House races
(JTA) — A pair of Democratic primaries in Minnesota on Tuesday are among a string of high-profile battles between progressive and moderate candidates, where Israel and the pro-Israel lobby serve as key wedge issues.
The state’s highest-profile race is the U.S. Senate primary between Rep. Angie Craig, who has been endorsed by the pro-Israel lobbying group AIPAC, and Lieutenant Gov. Peggy Flanagan, who says she would reject AIPAC’s money and accuses Israel of committing a genocide.
The most recent data gathered in late July through early August has Craig with a 2-percentage point lead, within the 5.3% margin of error. Another poll, conducted in late July by a group supporting Flanagan, shows her with a 14-point lead. The Democratic nominee, whether it be Flanagan or Craig, is expected to win the general election in November.
The race, and the candidates’ sparring over AIPAC, comes as the lobby and Israel under the leadership of Prime Minister Benjamin Netanyahu have become increasingly unpopular among Democratic voters. Israel is also an issue in the Democratic gubernatorial primary in neighboring Wisconsin taking place on Tuesday.
Flanagan has referred to Craig as “AIPAC’s candidate” in the Senate race, which prompted Craig to distance herself from the group’s spending during a TV debate in June.
“AIPAC has not contributed at all, the PAC, to my Senate campaign,” said Craig, whose wife, Cheryl Greene, is Jewish. “Not one penny.”
Flanagan countered that, while AIPAC itself has not donated to Craig’s campaign, it has held fundraisers for the four-term congresswoman. AIPAC did not respond to a request for comment.
Just last week in Michigan’s Democratic Senate primary, progressive Abdul El-Sayed defeated the moderate Rep. Haley Stevens, whose AIPAC endorsement was the frequent target of opposition attacks.
Flanagan has drawn the support of American Priorities, a pro-Palestinian super PAC that aims to counter AIPAC. The group spent about $54,000 on ads boosting her candidacy, according to FEC filings.
Flanagan’s platform includes blocking offensive weapons sales to Israel — a position that all but seven Senate Democrats voted for in April — and advancing a two-state solution that “allows for a secure Israel and Palestinian self-determination.”
Craig, who also backs a two-state outcome, voted against the recent amendment proposed by Kentucky Rep. Thomas Massie that would have halted $3.3 billion in military aid to Israel.
In a statement explaining her vote, Craig panned Netanyahu and the war in Iran, but wrote that the amendment would endanger Israelis and American troops and allies in the region. After the vote, Flanagan wrote, “A vote to send $3.3 billion of taxpayer money to fund additional weapons of war to Benjamin Netanyahu is unconscionable. Enough.”
Craig has the endorsement of a number of Democrats in Congress and the Senate, including House Minority Leader Hakeem Jeffries. She is also endorsed by lobbying group Democratic Majority for Israel, former Democratic presidential contender Pete Buttigieg, and Minneapolis’ Jewish mayor, Jacob Frey, who rose to national prominence for his response to the deadly results of the deployment of immigrant enforcement officials in his city.
Flanagan has drawn endorsements from a swath of major progressive figures including Vermont Sen. Bernie Sanders, Massachusetts Sen. Elizabeth Warren, and outspoken pro-Palestinian Reps. Ro Khanna of California and Ilhan Omar of Minnesota. Flanagan is also endorsed by the state’s Democratic Party affiliate, the Democratic Farmer Labor Party.
On Sunday Sanders posted on X,”There is a reason why the super PACs and billionaires are flooding Minnesota with $20 million to defeat Peggy Flanagan. Same thing as Michigan. They do not want somebody in the Senate who will stand up for the working class.”
Spending by political action committees affiliated with AIPAC has also come to the fore in the Democratic primary race for the House seat that Craig is vacating.
The most moderate of the three leading candidates is State Sen. Matt Klein, who has expressed support for the U.S.-Israel relationship and is endorsed by DMFI. Last-minute spending by outside groups has sparked accusations that AIPAC is indirectly involved.
“AIPAC is coming after me,” said former Lakeville mayor Matt Little, one of Klein’s opponents, in a video.
Klein’s two opponents — Little and state Rep. Kaela Berg — both accuse Israel of committing a genocide, and have both speculated that AIPAC is behind some of the Klein spending.
Berg supports placing conditions on U.S. aid to Israel and halting weapons sales, and Little says the U.S. must end all military aid and weapons sales to the country. On the policy page of his campaign website, Little refers to Hamas’ Oct. 7 attack as “an act of wanton slaughter against innocent civilians” and says that people should condemn “the anti-Semitism that followed.”
Berg is listed as “primary approved” by the liberal Jewish Middle East advocacy group J Street, while Little has been boosted by American Priorities, which has spent about $64,000 in his favor. He is also endorsed by the DFL and Congressional Progressive Caucus leader Rep. Pramila Jayapal.
The latest polling in the district — conducted at the end of May by a group that favors Klein — found Little leading Klein with a 7-percentage point lead, and Berg trailing by another 3 points. 39 percent of voters were undecided, and Little and Klein were about even after voters received more information about the three candidates.
Craig has declined to endorse any of the candidates to replace her.
The post Israel and AIPAC on the ballot in the Minnesota Senate and U.S. House races appeared first on The Forward.
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Sister of pro-Israel stalwart Lindsey Graham wins runoff slot
(JTA) — South Carolina Sen. Darline Graham and a second Republican candidate will advance to a special primary runoff in two weeks, when voters will decide which GOP candidate might take the vacant seat of her late brother Lindsey Graham.
Just over an hour after polls closed, at about 8:15 pm, the Associated Press declared that Darline Graham would advance to a runoff election, noting that “one additional candidate will also advance.” At that point Graham had secured 32.6% of the vote, with 39% of ballots counted.
Graham was up against nine fellow Republicans, with her biggest competition including U.S. House Reps. Ralph Norman and Russell Fry, who were closely vying for the second spot in the runoff at the time of the AP’s call. In South Carolina, the top contender would have needed to win a majority of votes in order to avoid the two-candidate runoff, scheduled for August 25.
In the November general election, the winner will face Democrat Annie Andrews, a pediatrician who is unlikely to prevail in this solidly Republican state.
Tuesday’s race marked the second time in two months that GOP voters came to the polls to select a Senate candidate, and now they will need to do so a third time. Longstanding Sen. Lindsey Graham, a top ally of Israel in the U.S. Senate and supporter of military action against Iran. won the original primary in June but died suddenly from an aortic dissection on July 11.
Graham, who was 71 years old, served 23 years in the Senate and eight in the U.S. House. He was a member of the Senate’s Armed Services and Budget committees and had traveled to Israel about a dozen times since Hamas’s Oct. 7, 2023 attack on Israel.
Heading into Tuesday’s primary, analysts expressed no doubt that the winner would be pro-Israel. They stressed, however, that matching Graham’s level of foreign policy experience and focus on Israel, a place he often visited, would be a formidable task.
“Whoever wins this is going to be an ally of Israel,” Christopher Cooper, a political science professor at Western Carolina University, told the Jewish Telegraphic Agency in the lead-up to the race. “The question is whether they will be the champion for Israel that Lindsey Graham was.”
A few days after Graham’s death, South Carolina Gov. Henry McMaster, a Republican, appointed Darline Graham to complete the late senator’s term. Despite having minimal policy experience, such as a past role on the South Carolina Commission for the Blind, she earned President Trump’s support and soon declared her candidacy in the full race.
While 10 candidates were running in the Tuesday primary, only about two others were considered serious competition for Graham, Norman and Fry: businessman Mark Lynch and Mark Sanford, whose governorship was plagued with scandals and who briefly ran against Trump in the 2020 presidential primaries.
The post Sister of pro-Israel stalwart Lindsey Graham wins runoff slot appeared first on The Forward.
