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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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A famed rabbi’s yeshiva reopens for students for the first time since World War II
(JTA) — Dovid Hofstedter was visiting Belarus five years ago when he discovered that a historic Jewish school had turned into something else.
Hofstedter, a Canadian rabbi, was joining a group of rabbis from around the world at the Radin Yeshiva, nestled in the small town of Radun in western Belarus. The school was founded in 1869 by the famed Lithuanian rabbi Israel Meir Kagan, known as the Chofetz Chaim, and housed 300 students before World War II.
As Hofstedter delivered a lecture in the building, he was surprised to see it fill up with locals, who then gradually wandered out. He realized they didn’t know the building had once housed a yeshiva in a town where no Jews live today.
Instead, people had walked in expecting a play — and left when they didn’t get one.
The Radin Yeshiva had been converted into a theater, with a stage and red seats, Hofstedter told the Jewish Telegraphic Agency. Like many Jewish sites across Eastern Europe, where the Nazis’ annihilation was followed by decades of Soviet rule that stifled Jewish memory and communal life, the school’s history had been buried.
“In other places that I’ve been to in Eastern Europe, some yeshivas were used as a post office,” said Hofstedter. “Some were used as government buildings.”
This month, Hofstedter and another group of 100 international rabbis filled the building again, this time to inaugurate the reopened Radin Yeshiva, now fully restored to serve Torah students as a functioning school.
Yad Yisroel, a nonprofit dedicated to strengthening Jewish life in Belarus, bought the yeshiva building from the municipality of Radun (or Radin, according to its Yiddish pronunciation) in 2025. That spurred a year of planning and construction, headed internationally by Hofstedter, who founded the Torah study organization Dirshu, and locally by Moshe Fhima, who directs Yad Yisroel’s projects and leads a yeshiva in the southern city of Pinsk.
The restoration team replaced the building’s roof and windows, which had deteriorated over years of neglect. Inside, they installed a new Torah ark and recreated the wooden lecterns and chairs that filled the yeshiva before World War II. A library of books is being transported from Israel to stock the school’s shelves.
The Radin Yeshiva closed after the outbreak of World War II, when the Soviet Union occupied the region and Soviet authorities seized the building. Nazi Germany captured Radun in 1941. Some yeshiva students escaped to Japan, where they received aid from the American Jewish Joint Distribution Committee. Rabbi Mendel Zaks, the Radin Yeshiva’s then-leader and the Chofetz Chaim’s son-in-law, fled in 1941 to the United States and reestablished the yeshiva in New York City. In the 1950s, the new school moved upstate to Suffern, New York, where it remains active.
Meanwhile, more than 2,000 Jews from Radun and neighboring villages were interned in a ghetto; most were killed by the Germans and local police.
Hofstedter believes that the Radin Yeshiva will draw interest from Jewish communities across Belarus. Though the country’s 30,000 to 50,000 Jews today are largely secular, Hofstedter said a subset of the community has shown interest in reconnecting with facets of their Jewish identity that were quashed under the Soviets, and the yeshiva can serve as a focal point for that rediscovery. Many of its students will also come from abroad, as Orthodox Jews make regular pilgrimages to study the Chofetz Chaim’s teachings and visit his gravesite.
The Chofetz Chaim, who lived from 1838 to 1933 and whose sobriquet is the title of his first and most famous book, was widely hailed as the leading Jewish scholar of his generation. His establishment of the Radin Yeshiva brought the town fame in the Jewish world of Eastern Europe, where current-day Belarus and Lithuania were home to many “Litvak” Jews who followed a rigorous, anti-Hasidic religious tradition. He remains influential among Orthodox Jews globally for his works codifying Jewish law and ethics, especially his guidance on refraining from “lashon hara,” or “evil speech” about others, said Hofstedter.
There are recent signs of renewed attention to Belarusian and Lithuanian sites of Jewish heritage, according to Alena Kuliounich, the deputy chair of the Union of Belarusian Jewish Public Associations and Communities. The Volozhin Yeshiva, another jewel of Lithuanian Jewish history founded in 1803, reopened as a museum in 2024. Today, no more than a handful of Jews are estimated to live in Volozhin, now in western Belarus.
“Volozhin demonstrates that a historic Jewish site can attract considerable interest even in the absence of a substantial local Jewish community,” Kuliounich told JTA.
Hofstedter, whose parents survived the Holocaust in Auschwitz and Mauthausen before rebuilding their lives in Toronto, had a different vision for the Radin Yeshiva. He explicitly did not want it to become a museum.
“We didn’t want to just have some sort of tribute to the past,” said Hofstedter. “We wanted to be in continuity with the future, the teachings of the Chofetz Chaim for future generations.”
At the Radin Yeshiva’s rededication ceremony, he was moved to watch rabbis from the United States, Israel, Britain, France and elsewhere join to celebrate the Chofetz Chaim. The Lithuanian sage’s teachings are followed by Jews across Orthodox movements. It was rare to see rabbis with a range of backgrounds and beliefs “come together with such a feeling of solidarity,” said Hofstedter.
“There was an enormous amount of emotion at that gathering,” he said. “After almost 100 years, to be able to come back to the Chofetz Chaim’s yeshiva, to rejuvenate it and have the yeshiva functioning — it was just incredible.”
This article originally appeared on JTA.org.
The post A famed rabbi’s yeshiva reopens for students for the first time since World War II appeared first on The Forward.
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Police shoot dead assailant outside Israeli Embassy in Serbia
(JTA) — An assailant with knives attacked a police officer guarding the Israeli Embassy in Serbia overnight before the officer shot him dead, according to Serbian authorities.
Interior Minister Ivica Dačić called the incident a “terrorist attack.” The attacker had two knives and shouted “Allahu Akbar” at the officer 15 minutes after midnight Wednesday morning at the embassy in Belgrade. One knife hit the officer’s face.
The officer, a member of the Gendarmerie unit who was identified only by the initials D.S., killed the assailant on the spot, according to the Higher Public Prosecutor’s Office in Belgrade. The attacker, who was dressed in black and whom Dačić described as a minor, has not been identified and was believed to be from the western city of Šabac.
Dačić said he raised Serbia’s terrorism threat level to “red,” the highest degree, triggering heightened security monitoring and increased police presence around infrastructure facilities and places where large crowds gather.
Dačić added that Serbian security services had been monitoring the attacker, who was “known to be a supporter of the Islamic State” and had posted an image of the terror group’s flag on his Instagram account.
Avivit Bar-Ilan, the ambassador of Israel to Serbia, said she was “deeply disturbed and shocked by the terrorist attack.” She thanked the member of the Gendarmerie for “his courage and decisive response.”
The attack was the second on Belgrade’s Israeli Embassy in two years. In June 2024, a man seriously wounded a police officer outside the embassy by shooting him in the neck with a crossbow.
Wednesday’s incident came the day after Israel held parliamentary elections, with preliminary results suggesting that neither Prime Minister Benjamin Netanyahu’s coalition nor the opposition bloc had secured a governing majority.
Serbia had its own pivotal election on Sunday, with the country’s student-led protest movement defeating the bloc led by longtime nationalist leader Aleksandar Vučić. Under Vučić, Serbia deepened ties with Israel, including through a new joint combat drone manufacturing plant.
The victorious Student List movement said in its platform, “We will not be complicit in the systematic attempt to destroy the Palestinian people that Israel is carrying out in the Gaza Strip, and we will intensify the delivery of humanitarian aid to Palestine in order to save lives and reduce the number of casualties.”
This article originally appeared on JTA.org.
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Netherlands reverses course, will sit out Eurovision again over Israel’s participation
(JTA) — The Netherlands is withdrawing from the Eurovision Song Contest, reversing an announcement that it would join the event and citing “sensitivity” over Israel’s participation.
The Dutch organization that oversees public broadcasting, the Nederlandse Publieke Omroep, or NPO, said on Tuesday that it failed to find sufficient support from broadcasters to ensure a Dutch artist could go to Eurovision.
“We have known for some time that Israel’s participation elicits various reactions in society and causes discussion and division,” said Jurre Bosman, NPO’s media director. “This is also the case among broadcasters and staff, and we understand that sensitivity.”
NPO said last month that the Netherlands would reenter Eurovision in 2027, when the world’s largest music competition will take place in Burgas, Bulgaria. The Netherlands boycotted the contest in May 2026, alongside Spain, Ireland, Iceland and Slovenia, because of Israel’s inclusion.
NPO’s pledge to rejoin Eurovision overrode a decision by the Dutch network Avrotros, which usually oversees the Dutch entry. Avrotros withdrew from Eurovision in August, saying the event “can no longer be considered neutral” with Israel taking part amid “the severe humanitarian suffering in Gaza and the ongoing restrictions on press freedom.”
Initially, NPO believed there was “sufficient support” among public broadcasters to allow the Netherlands to return, said Jet de Ranitz, the chair of NPO’s executive board. But the decision sparked backlash. Earlier this month, about 400 public broadcasting employees signed a letter titled “#NotMyEurovision” to NPO’s management and board, urging the organization to reconsider returning to the contest.
“We only want to send an artist or artists and staff to the festival if they can count on the full support of one or more broadcasters,” Bosman said.
The contest will still be broadcast in the Netherlands by the network NOS, as it was this year.
Eurovision director Martin Green said he was “deeply sorry” that the Netherlands would not participate, adding that the organizers understood the decision and “respect the strength of feeling behind it in the Netherlands.”
Ireland will also remain absent from Eurovision next year. The country’s broadcaster RTÉ said in September that “Ireland’s participation cannot be justified given the appalling and ongoing loss of lives in Gaza and the humanitarian crisis there.” In Spain, the head of broadcaster RTVE also said he favored a continued boycott.
Czechia pulled out of the event this month, but its public broadcaster cited budget cuts as the reason.
The controversy over Israel’s inclusion in Eurovision has prompted mass protests. The 2026 contest drew 131 million viewers, down 35 million from the previous year.
This article originally appeared on JTA.org.
The post Netherlands reverses course, will sit out Eurovision again over Israel’s participation appeared first on The Forward.
