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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Mamdani visits Holocaust survivor at her apartment on Holocaust Remembrance Day
New York City Mayor Zohran Mamdani on Tuesday made a private visit to the Manhattan apartment of an 82-year-old Holocaust survivor, a gesture to a Jewish community divided over his positions, and reflecting his focus on affordability and dignity for New Yorkers living on fixed incomes.
Marking International Holocaust Remembrance Day, Mamdani spent 40 minutes talking with Olga Spiegel, who was born in France in 1943 after her family fled there, believing French children would not be separated from their parents. Her father was later deported to a concentration camp. Spiegel escaped with her mother into Italy, hiding for months in a stable before being sheltered by a priest in Rome until liberation, according to Blue Card, an organization that assists Holocaust survivors in need and organized the visit.
Mamdani allocated discretionary funds to the organization while serving as a member of the New York State Assembly, and its executive director, Masha Pearl, was a member of Mamdani’s transition team.
New York is home to the largest population of Holocaust survivors outside of Israel, with an estimated 14,000 to 15,000 living in the metropolitan area. More than 5,000 are at or below the poverty line, most live alone and many are homebound. Nearly 40% struggle to meet basic needs such as food, housing and medical care, according to the organization, and 84% survive on less than $24,000 a year, largely from Social Security and modest pensions.
City Hall described the private visit, which was not listed on the mayor’s public schedule, as warm and welcoming.
“It was an incredibly powerful meeting,” said Monica Klein, a spokesperson for the mayor, “and drove home that the Holocaust is not simply a thing of the past, but something that impacts countless New Yorkers every single day.”
An artist, Spiegel settled in New York in the mid-1960s and has spent the past 48 years in the same rent-stabilized apartment on the lower east side of Manhattan. Spiegel showed Mamdani her studio and artwork, and the two bonded over their shared love of art. The mayor also shared his family’s immigration story.
The visit came amid growing scrutiny of Mamdani’s approach to Jewish issues. His anti-Zionist worldview and revocation of executive orders tied to antisemitism and pro-Palestinian protests on his first day in office were met with criticism from mainstream Jewish organizations.
During the mayoral primary last year, Mamdani faced backlash over his decision not to co-sponsor a resolution commemorating the Holocaust in the state legislature. Mamdani pushed back, saying he voted in favor of the Holocaust Remembrance Day resolution every year since he entered the Assembly in 2021 “to honor the more than 6 million Jewish people murdered by the Nazis.”
In a statement posted on X earlier Tuesday, Mamdani said Holocaust Remembrance Day “calls on us to do more than reflect; it calls on us to act — to confront antisemitism wherever it exists and to reject all forms of hatred and dehumanization.”
The post Mamdani visits Holocaust survivor at her apartment on Holocaust Remembrance Day appeared first on The Forward.
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ISIS Threat Surges Across Syria and Beyond, Raising Alarm Bells From Iraq to Sub-Saharan Africa
Islamic State – Central Africa Province released documentary entitled “Jihad and Dawah” covering group’s campaigns in northeastern Democratic Republic of Congo and battles against Congolese and Ugandan armies. Photo: Screenshot
US and Iraqi officials are warning of a resurgent terrorist threat posed by Islamic State (ISIS), with the number of militants in Syria reportedly soaring to 10,000 and regional instability raising concern from Iraq to Sub-Saharan Africa.
Earlier this week, Iraqi intelligence services sounded the alarm over the surging ISIS threat, warning of a sharp increase in the terrorist group’s fighters in northern Syria, the country’s western neighbor, and expressing growing concerns among officials.
In an interview with the Washington Post, Iraqi intelligence chief Hamid al-Shatri revealed that ISIS fighters in Syria have skyrocketed from roughly 2,000 to 10,000 in just one year.
This number far surpasses last year’s estimate in the UN Security Council report, which placed the total of ISIS fighters in Syria and Iraq at roughly 3,000 as of August.
“This represents a real danger for Iraq, because ISIS — whether in Syria, Iraq, or anywhere else in the world — is a single organization and will likely seek to establish a new foothold to launch attacks,” al-Shatri told the Washington Post.
He also noted that the terrorists who joined ISIS in Syria over the past year include men previously linked to Syrian President Ahmed al-Sharaa and al-Qaeda, many of whom have expressed dissatisfaction with the current political leadership.
As the Syrian government advances to retake territory long controlled by Kurdish forces, Iraqi officials are increasingly concerned about a resurgent ISIS threat.
In the wake of escalating violent clashes across Syria over the past few weeks, chaos erupted in regional prisons holding thousands of ISIS members, allowing many to escape into the desert.
Even though many escaped ISIS members were later recaptured, the Iraqi government rapidly deployed thousands of troops to bolster its border with Syria, warning that the threat of further attacks remained high.
Last week, the US military began relocating ISIS detainees from northeastern Syrian prisons, formerly controlled by the Kurdish-led Syrian Democratic Forces (SDF), to Iraqi facilities following the SDF’s withdrawal as Syrian government forces advanced into the area.
On Sunday, Iraqi Prime Minister Mohammed Shia al-Sudani said the decision to temporarily transfer ISIS detainees to local prisons aims to safeguard both Iraq’s national security and the stability of the broader region.
According to the US Central Command, around 2,500 ISIS fighters remained at large in Syria and Iraq in 2024, but no updates have been released since.
These latest warnings from the Iraqi government come amid rising concerns following the departure this month of the last US troops from Ain al-Asad Airbase in western Anbar province, bringing to a close a mission that had supported local forces in combating ISIS terrorism.
The United States is now focusing on Sub-Saharan Africa, where analysts have identified rising Islamist terrorist threats, making the region a central concern in the fight against global jihadist terrorism.
Last week, the deputy commander of US Africa Command (AFRICOM), Lt. General John Brennan, said Washington is stepping up equipment shipments and intelligence support to Nigeria as part of a wider government effort to strengthen its presence across the region and assist African forces in combating Islamic State-linked militants.
Brennan also revealed that the US military continues to engage closely with the armed forces of the junta-led Sahel nations — Burkina Faso, Niger, and Mali.
Under US President Donald Trump, “we’ve gotten a lot more aggressive and are working with partners to target … [regional] threats, mainly ISIS,” Brennan told reporters.
“From Somalia to Nigeria, the problem set is connected. So, we’re trying to take it apart and then provide partners with the information they need,” he continued. “It’s been about more enabling partners and then providing them equipment and capabilities with less restrictions so that they can be more successful.”
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Antisemitism Witnessed by 78% of EU Teachers in Classrooms, UN Survey Finds
Krakow, Poland – Oct. 5, 2024: Pro-Palestinian activists in front of the Institute of Sociology at Jagiellonian University. Photo: Artur Widak via Reuters Connect
Teachers across the European Union are witnessing antisemitism as a near daily social occurrence in the classroom and the workplace, according to a new survey issued by the United Nations Educational, Scientific, and Cultural Organization (UNESCO).
Released on Tuesday, the survey of 2,030 teachers found that 78 percent have “encountered at least one antisemitic incident between students,” and 27 percent have “witnessed nine or more such incidents.” It added that 61 percent saw students promoting Holocaust denialism, while others had students who drew or wore Nazi symbols. Forty-two percent witnessed “other teachers being antisemitic.”
“Hate speech, notably antisemitism and Holocaust denial, has reached levels not seen since World War II,” UNESCO Director-General Khaled El-Enany said in a statement. “Most teachers have never received specific training to confront this reality, including the consequences related to AI development. UNESCO provides policymakers with unique tools to empower teachers in more than 30 countries — from classrooms and campuses to sports clubs — and soon even more.”
Included in a UNESCO report titled “Addressing Antisemitism Through Education: A Survey of Teachers’ Knowledge and Understanding,” the survey comes amid a global rise in antisemitism following Hamas’s Oct. 7, 2023, massacre across southern Israel.
Since then, many European antisemitic incidents have occurred on college campuses, including someone assaulting a group of Jewish students while shouting “Zionist fascists” at the University of Strasbourg and the University of Vienna hosting an “Intifada Camp,” a pro-Hamas encampment. At the Free University of Brussels campus in Solbosch, a pro-Hamas group illegally occupied an administrative building and renamed it after a terrorist. Elsewhere across Europe, anti-Zionists damaged property to the tune of hundreds of thousands of Euros, desecrated Jewish religious symbols, graffitied Jewish students’ dormitories with swastikas, and carried out gang assaults on Jewish student leaders.
Violence in the streets of Europe’s major cities is also a regular occurrence. In July 2025, a group of people wielding knives attacked Jews walking home from an event on the Greek island of Rhodes; in Davos, Switzerland a man spat on, attacked, and verbally abused a Jewish couple— an offense he reportedly perpetrated multiple times against other Jewish people.
European governments are responding to the antisemitism crisis by paying closer attention to its linkage with the politics and ideology of anti-Zionism, a connection many political leaders hesitated to acknowledge and which UNESCO, despite having exuded anti-Zionist hostility in the past, also cited as a leading cause of rising antisemitism.
“Almost half of teachers (43.6 percent) had encountered students articulating hateful comments in relation to the State of Israel either once or twice, or often,” the report, summarizing the survey results, stated. “Hateful comments targeted at the State of Israel might not necessarily be antisemitism and may be motivated by other forms of hostility. However, comments motivated by hate are significantly more likely to include prejudice, or incite further dehumanization and violence.”
The document added, “Moreover, the prevalence of emotionally charged comments around the conflict in the Middle East highlights the salience of this topic and the need for targeted training and guidance for teachers on how to handle difficult conversations in an increasingly polarized environment.”
Across the Atlantic, teachers in the US have seen a surge of antisemitism in K-12 schools.
According to another survey conducted by the StandWithUs Jewish advocacy organization, 61.6 of teachers have been both targets and witnesses of antisemitic conduct in a professional setting. Meanwhile, nearly half suffered antisemitism perpetrated by their teachers unions, purportedly their advocates and representatives in collective bargaining.
School districts, obligated to comply with civil rights laws which proscribe discrimination, fail at prevention, according to the data. Of the 65 percent of respondents who said they are required to take anti-bias trainings, only 10 percent said those trainings address antisemitism.
“This first of its kind empirical study sought to understand antisemitism experienced by Jewish educators in K-12 education. Over 60 percent of respondents reporting that they personally experienced or witnessed antisemitism in their profession is an astounding number,” StandWithUs data and analytics director Dr. Alexandra Fishman said in a statement. “StandWithUs is deeply committed to rigorous research that serves both academic and lay audiences.”
Civil rights groups have argued that pushing anti-Zionism in the classroom can have a profound impact on students, who in many cases perpetrate antisemitic incidents. On Thursday, for example, local media reported that two 15-year-olds were arrested on suspicion of having graffitied 60 swastikas all over a playground in Brooklyn, New York.
Follow Dion J. Pierre @DionJPierre.