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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Syrian State Forces Deploy in Kurdish-Run City Under Ceasefire Deal
Syrian Interior Ministry security forces vehicles travel to enter the city of Hasakah in northeastern Syria, following an agreement between Damascus and the Syrian Democratic Forces reached on Jan. 30, in Al-hasakah, Syria, Feb. 2, 2026. Photo: REUTERS/Khalil Ashawi
Syrian government security forces deployed in a Kurdish-controlled city in the northeast on Monday, a first step toward implementing a US-backed ceasefire deal that foresees the Kurdish–run regions being merged with Damascus.
The deal, declared on Friday, staved off the prospect of further confrontation between President Ahmed al-Sharaa’s government and the Kurdish-led Syrian Democratic Forces, which lost swathes of eastern and northern Syria to government troops in January.
Reuters journalists saw a convoy of more than 30 interior ministry vehicles begin moving towards the ethnically-mixed city of Hasakah from its outskirts in the early afternoon. Sources in the city said they entered shortly afterwards.
Members of the Kurdish Asayish security force observed as the convoy entered the city.
Government forces are expected to be stationed in Syrian state buildings in Hasakah’s so-called “security zone,” a Syrian official and a Kurdish security source told Reuters ahead of the deployment.
The accord declared on Friday foresees a phased integration of Kurdish fighters with government forces. The United States has hailed the agreement as a historic milestone towards unity and reconciliation after 14 years of civil war.
The SDF was once Washington’s main Syrian ally, playing a vital part in the fight against Islamic State terrorists.
But its status weakened as President Donald Trump built ties with Sharaa, a former al Qaeda commander who has now brought almost all of Syria back under the authority of Damascus.
The deal announced on Friday includes the formation of a military division that will include three SDF brigades, in addition to a brigade for forces in the SDF-held town of Kobani, also known as Ain al-Arab, which will be affiliated to the state-controlled governorate of Aleppo.
A convoy of 20 aid trucks entered Ain al-Arab, state–run Ekhbariya TV reported.
The deal also provides for governing bodies in SDF-held areas to be merged with state institutions.
The Syrian state news agency SANA reported that interior ministry forces had begun deploying in rural areas near Ain al-Arab on Monday.
Since rebels toppled President Bashar al-Assad 14 months ago, Sharaa’s efforts to bring the fractured nation under central rule have been complicated by deadly violence last year against Alawites and Druze, fuelling suspicion of his rule among minority communities despite his promises to protect them.
ANALYST SEES GAPS OVER INTEGRATION
SDF commander Mazloum Abdi, in comments to Kurdish broadcaster Ronahi published on Saturday, said there was an agreement on a limited number of government security forces entering the security zones of both Hasakah and Qamishli, another SDF-held city on the Turkish border.
Their mission would be only administrative, to follow up on the process of the integration of the Asayish, he said.
Abdi said government forces would not enter Kurdish villages and cities, adding that their administration would remain in the hands of their residents and local forces.
Nawar Rahawi, director of the government-affiliated Hasakah media center, told Reuters that some 125 to 150 members of the security forces had entered Hasakah on Monday, and another 15 to 20 vehicles would enter on Tuesday if the entry goes smoothly.
“If things go smoothly, as all Syrians hope, the process of integrating the Syrian Democratic Forces with the Syrian government forces will begin,” he said.
But Noah Bonsey, a senior adviser with the International Crisis Group think-tank, said statements from both sides since Friday indicated gaps over how the integration of the SDF and Kurdish–run governing bodies in the northeast will pan out.
“What the practical details of integration look like will determine what continuing role SDF elements play on the ground, how much autonomy they retain, and how significant and extensive government command and control is,” he said.
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Iran, US to Hold Nuclear Talks on Friday, Some Regional Countries to Participate
Iranian Foreign Minister Abbas Araqchi attends a press conference after meeting with his Turkish counterpart Hakan Fidan, in Istanbul, Turkey, Jan. 30, 2026. Photo: REUTERS/Dilara Senkaya
Iran and the United States will resume nuclear talks on Friday in Turkey, Iranian and US officials told Reuters on Monday, while a regional diplomat said representatives from countries such as Saudi Arabia and Egypt would participate.
US Special Envoy Steve Witkoff and Iranian Foreign Minister Abbas Araqchi will meet in Istanbul in an effort to revive diplomacy over a long-running dispute about Iran‘s nuclear program and dispel fears of a new regional war.
Turkey and other regional allies have sought de-escalation.
“Qatar, Saudi Arabia, UAE, and Egypt, as well as some other countries, will attend the Istanbul meeting. There will be bilateral, trilateral, and other meetings,” the diplomat said.
US NAVAL BUILDUP NEAR IRAN
Tensions are running high amid a US naval buildup near Iran, following a violent crackdown against anti-government demonstrations last month, the deadliest domestic unrest in Iran since its 1979 revolution.
US President Donald Trump, who stopped short of carrying out threats to intervene during the crackdown, has since demanded Tehran make nuclear concessions and sent a flotilla to its coast. He said last week Iran was “seriously talking,” while Tehran’s top security official Ali Larijani said arrangements for negotiations were under way.
Iranian sources told Reuters last week that Trump had demanded three conditions for resumption of talks: zero enrichment of uranium in Iran, limits on Tehran’s ballistic missile program, and ending its support for regional proxies.
Iran has long rejected all three demands as unacceptable infringements of its sovereignty, but two Iranian officials told Reuters its clerical rulers saw the ballistic missile program, rather than uranium enrichment, as the bigger obstacle.
PREPARATIONS FOR POTENTIAL US–IRAN TALKS
Iranian Foreign Ministry spokesperson Esmaeil Baghaei said Tehran was considering “the various dimensions and aspects of the talks,” adding that “time is of the essence for Iran as it wants the lifting of unjust sanctions sooner.”
A Turkish ruling party official told Reuters that Tehran and Washington had agreed to re-focus on diplomacy and possible talks this week, in a potential reprieve for potential US strikes.
Witkoff was expected to visit Israel to meet Prime Minister Benjamin Netanyahu and Israel’s military chief, two senior Israeli officials said separately on Monday.
‘BALL IN TRUMP’S COURT’
The Iranian official said “diplomacy is ongoing. For talks to resume, Iran says there should not be preconditions and that it is ready to show flexibility on uranium enrichment, including handing over 400 kg of highly enriched uranium, accepting zero enrichment under a consortium arrangement as a solution.”
However, he added, for the start of talks, Tehran wanted US military assets moved away from Iran.
“Now the ball is in Trump’s court,” he said.
SATELLITE IMAGERY SHOWS SOME REPAIR WORK AT IRANIAN SITES
Tehran’s regional sway has been weakened by Israel’s attacks on its proxies – from Hamas in Gaza to Hezbollah in Lebanon, the Houthis in Yemen and militias in Iraq – as well as by the ousting of Iran‘s close ally, former Syrian President Bashar al-Assad.
In June last year the United States struck Iranian nuclear targets, joining in at the close of a 12-day Israeli bombing campaign. Since then, Tehran has said its uranium enrichment work has stopped.
Recent satellite imagery of two of the targeted sites, Isfahan and Natanz, appears to show some repair work since December, with new roofing over two previously destroyed buildings. No other rebuilding was visible, according to the imagery provided by Planet Labs and reviewed by Reuters.
Washington-based think tank ISIS said satellite images from late January showed construction work on tunnel entrances at Isfahan that could “indicate a preparation for additional military strikes” as was seen ahead of last year’s US strikes.
It could also signal the movement of assets from other facilities, it added.
NUCLEAR TALKS STANDOFF
After five rounds of talks that have stalled since May 2023, several hard-to-bridge issues remained between Tehran and Washington, including Iran‘s insistence on maintaining uranium enrichment on its soil and refusal to ship abroad its entire existing stockpile of highly enriched uranium.
The UN nuclear watchdog has called on Iran repeatedly to say what happened to the highly enriched uranium stock since the June attacks.
Western countries fear Iran‘s uranium enrichment could yield material for a warhead. Iran says its nuclear program is only for electricity generation and other civilian uses.
The Iranian sources said Tehran could ship its highly enriched uranium abroad and pause enrichment in a deal that should also include the lifting of economic sanctions.
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Iran Fears US Strike May Reignite Protests, Imperil Rule, Sources Say
People walk on a street in Tehran, Iran, Jan. 31, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
Iran’s leadership is increasingly worried a US strike could break its grip on power by driving an already enraged public back onto the streets, following a bloody crackdown on anti-government protests, according to six current and former officials.
In high-level meetings, officials told Supreme Leader Ayatollah Ali Khamenei that public anger over last month’s crackdown — the bloodiest since the 1979 Islamic Revolution — has reached a point where fear is no longer a deterrent, four current officials briefed on the discussions said.
The officials said Khamenei was told that many Iranians were prepared to confront security forces again and that external pressure such as a limited US strike could embolden them and inflict irreparable damage to the political establishment.
One of the officials told Reuters that Iran‘s enemies were seeking more protests so as to bring the Islamic Republic to an end, and “unfortunately” there would be more violence if an uprising took place.
“An attack combined with demonstrations by angry people could lead to a collapse [of the ruling system]. That is the main concern among the top officials and that is what our enemies want,” said the official, who like the other officials contacted for this story declined to be named due to the sensitivity of the matter.
The reported remarks are significant because they suggest private misgivings inside the leadership at odds with Tehran’s defiant public stance toward the protesters and the US.
The sources declined to say how Khamenei responded. Iran‘s Foreign Ministry did not immediately respond to a Reuters request for comment on this account of the meetings.
Multiple sources told Reuters last week that US President Donald Trump is weighing options against Iran that include targeted strikes on security forces and leaders to inspire protesters, even as Israeli and Arab officials said air power alone would not topple the clerical rulers.
PEOPLE ARE EXTREMELY ANGRY, SAYS FORMER OFFICIAL
Any such uprising in the wake of a US strike would stand in contrast to Iranians’ response to Israeli and US bombing attacks on Iran‘s nuclear program back in June, which was not followed by anti-government demonstrations.
But a former senior moderate official said the situation had changed since the crackdown in early January.
“People are extremely angry,” he said, adding a US attack could lead Iranians to rise up again. “The wall of fear has collapsed. There is no fear left.”
Tensions between Tehran and Washington are running high. The arrival of a US aircraft carrier and supporting warships in the Middle East has expanded Trump’s ability to take military action if he so wishes, after repeatedly threatening intervention over Iran‘s bloody crackdown.
‘THE GAME IS OVER,’ SAYS FORMER PRIME MINISTER
Several opposition figures, who were part of the establishment before falling out with it, have warned the leadership that “boiling public anger” could result in a collapse of the Islamic system.
“The river of warm blood that was spilled on the cold month of January will not stop boiling until it changes the course of history,” former prime minister Mirhossein Mousavi, who has been under house arrest without trial since 2011, said in a statement published by the pro-reform Kalameh website.
“In what language should people say they do not want this system and do not believe your lies? Enough is enough. The game is over,’” Mousavi added in the statement.
During the early January protests, witnesses and rights groups said, security forces crushed demonstrations with lethal force, leaving thousands killed and many wounded. Tehran blamed the violence on “armed terrorists” linked to Israel and the US.
Trump stopped short of carrying out threats to intervene, but he has since demanded Iran make nuclear concessions. Both Tehran and Washington have signaled readiness to revive diplomacy over a long-running nuclear dispute.
SIMMERING ANGER, ‘DANGER OF BLOODSHED’
Analysts and insiders say that while the streets are quiet for now, deep-seated grievances have not gone away.
Public frustration has been simmering over economic decline, political repression, a widening gulf between rich and poor, and entrenched corruption that leaves many Iranians feeling trapped in a system offering neither relief nor a path forward.
“This may not be the end, but it is no longer just the beginning,” said Hossein Rassam, a London-based analyst.
If protests resume during mounting foreign pressure and security forces respond with force, the six current and former officials said they fear demonstrators would be bolder than in previous unrest, emboldened by experience and driven by a sense that they have little left to lose.
One of the officials told Reuters that while people were angrier than before, the establishment would use harsher methods against protesters if it was under US attack. He said the result would be a bloodbath.
Ordinary Iranians contacted by Reuters said they expected Iran‘s rulers to crack down hard on any further protests.
A Tehran resident whose 15-year-old son was killed in the protests on Jan. 9 said the demonstrators had merely sought a normal life, and had been answered “with bullets.”
“If America attacks, I will go back to the streets to take revenge for my son and the children this regime killed.”