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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Man charged in a Jewish journalist’s death vandalized a Jewish business days before
The unsolved murder of a Jewish man in a public park, a synagogue desecrated with motor oil and feces, a bagel shop splattered with dirt, and the sudden and tragic death of a Jewish journalist.
Those incidents within a few miles of each other in a heavily Jewish neighborhood of Queens have put the Jewish community in that borough on alert since May. Ronnie Perry, who works at Benny’s Brick Oven Kosher Pizza in the neighborhood, said he can’t help but see a pattern.
“You know what the common denominator is, right?” Perry said.
Though investigators have not determined the motives in each case, prosecutors on Monday charged the same man who allegedly caused the death of the journalist with a hate crime for allegedly vandalizing the bagel shop.
“I was beyond horrified,” said Rachel Sales, daughter of the killed journalist, Cara Trager. “The fact that this guy did a hate crime … days before means that he could have been apprehended before my mom was killed.”
Perry, whose pizzeria is just a block from the vandalized bagel shop, told the Forward that the string of troubling incidents have rattled the community, and there’s not a lot visibly Jewish businesses like his can do to bolster security.
Nily Rozic, the Jewish state Assembly member who represents the Queens district where many of those attacks took place, said the incidents are more than just property damage or isolated violence.
“It really makes people feel like they’re being targeted as a community,” she said.
Last week, prosecutors charged Dawood Faisal, 22, with a hate crime for destroying property at Bagels & Co, a bagel shop on the corner of a major thoroughfare in Fresh Meadows that advertises itself as kosher in neon lights and displays Israeli flags. On two separate occasions in May, Faisal allegedly knocked over multiple plant stands outside the shop and, in one instance, hurled dirt at the outside wall of the store.
In May, Faisal was arraigned on charges of manslaughter for the death of Trager, a Queens-based journalist who was also active in her Jewish community. Faisal allegedly sped over 75 mph through two red lights and collided with two cars, propelling one into a crosswalk where it struck Trager and her husband, Michael, who survived.
Prosecutors have not presented any evidence that Trager was specifically targeted by Faisal, and authorities are not investigating the crash as a hate crime, according to a spokesperson for District Attorney Melinda Katz.
But even before the vandalism charge, Michael Trager told the Jewish Telegraphic Agency that he believed that Faisal had been “looking to do damage in a heavily Jewish area.”
Sales told the Forward her mom was passionate about fighting antisemitism, and the two often discussed the uptick in anti-Jewish hate crimes — including the bagel shop’s vandalism days before Cara Trager’s death on May 29.
“This is a tragedy for the entire Jewish community to understand, and beyond the Jewish community, this is a tragedy for New Yorkers, for Americans, to see that hate crimes don’t end at vandalism. People could die,” Sales said. “My mom died.”
Just a week before the car crash, Albert Itzkowitz, a local rabbi and former kosher bakery owner, was shot and killed while visiting Kissena Park in Queens. Police are investigating the incident as a murder but have not identified any suspects.
His family is calling for the killing to be investigated as a hate crime.
“Daddy was visibly Jewish. He was targeted in broad daylight. He was killed in a public park where he should have been safe,” his daughter, Leah Livshitz, said at a press conference in June. “His family deserves answers. The Jewish community deserves answers.”
Then in July, two Orthodox congregations in Queens were desecrated with feces and motor oil. Police are also investigating that vandalism as a hate crime.
Rozic, the first and only Israeli-born New York state Assembly member, said even as investigations are ongoing, she understands the incidents as “interconnected” and has heard from Jewish constituents who feel afraid.
“Context is important,” Rozic said. “When incidents like this are followed by additional violence, it compounds the fear and the trauma of the community.”
Anti-Jewish hate crimes have increased by 8.5% in New York City this year — with 205 reported versus 189 for the same period last year, according to data from the NYPD.
Mayor Zohran Mamdani, who previously represented a Queens district in the statehouse, has noted his administration’s 800% increased investment in the office of hate crime prevention. But in recent weeks, he has faced backlash from some Jewish New Yorkers after he released a video referring to Israeli Prime Minister Benjamin Netanyahu as a “war criminal” and calling on New Yorkers to protest the Israeli leader’s planned visit to the United Nations in September. Mamdani has defended his comments on Netanyahu as “critiques of a political leader, not of people of a specific faith.”
The post Man charged in a Jewish journalist’s death vandalized a Jewish business days before appeared first on The Forward.
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He stumbled upon Leonard Bernstein’s stubble on his way to finding a ‘Lost Mozart’
David Israel needed an electric razor, so he borrowed Leonard Bernstein’s.
It was the early ‘90s and Israel was about to make his first trip overseas as a representative of the Bernstein estate at the London Symphony Orchestra. He knew that European outlets had a different voltage and so he phoned up the maestro’s daughter Jamie to ask if he could use the one at the Dakota, where Israel worked as an editor, preparing the definitive scores for Mass, West Side Story and On the Town after Bernstein’s death in 1990.
“I took a red eye, so I’m there in the morning, and I was going to shave,” Israel told me in a video call from his home in Malibu. “All of Lenny’s gray stubble comes falling out into the sink. And I thought, ‘Well, if I get a piece of Scotch tape, I could save this, and we could clone him at some point.’ And so I did.”
Israel, who has composed music for Paul Taylor and Twyla Tharp, knew he had a story to tell about his picaresque early days in the world of classical music. His second novel, The Lost Mozart is a kunstleroman that borrows quite a bit from life and, like the stubbly attempt to revive Leonard Bernstein, is about an effort to bring genius back to life.
The story follows Noah Wideman, like Israel a graduate of the Hartt School of Music in Hartford, Connecticut, who stumbles on a fragment of an unfinished Mozart string quartet. An unprecedented 627th composition from a life that lasted only 35 years.
Together with a crew of older men — a legendary classical music radio announcer, his partner and their collector friend in possession of the titular sketch — Noah works to finish what Amadeus started.
Noah, a gifted pasticheur, is primed for the task and, due to an early job at ASCAP, where he surreptitiously recorded the music playing at strip clubs that failed to pay their annual licensing fee, his skills as a detective.
Completing the work of one of the greatest musical geniuses is an act of chutzpah, something Israel knows something about. His own lost Mozart moment came shortly after college, when he made a play for the legacy of another great.
He knew Bernstein socially through the dean of the Hartt School, and chose the college in part because he knew the maestro often came to visit. Israel was scheduled to have dinner with him in 1990, but Bernstein died a month earlier. Israel produced a memorial concert and, on March 13, 1991, was at a party where he ran into Bernstein’s former assistant, who ran the publishing arm of his estate.
“We were just chit-chatting in the kitchen after this concert at this party, and he said, ‘What are you going to do when you graduate?’” Israel recalled. “And I said, ‘ I’m going to work for you,’ and that’s how the job came to be.”
Israel immersed himself in Bernstein’s scores and correspondence, in much the same way Noah dives into the Mozart archive. Bernstein was an idol, but Israel reveres Mozart, and picked him as a subject over Bach or Beethoven in part because of how prolific he was.
“The reason why I felt like this was good material for a novel is because by 2023, which is when I was writing the book, it seemed like the only way you could experience new Mozart was through fiction,” Israel said.
Not anymore. In June, just a couple of months before Israel’s pub date, a curator at France’s National Library found a notebook with sketches from the 22-year-old Mozart, who was in Paris to audition as a court musician at Versailles.
There’s more to the story, Israel said, including Wolfgang’s oft-overlooked older sister Maria Anna, a composer and musician in her own right who got top billing in the siblings’ early tours through the courts of Europe.
The sequel, Israel tells me, will feature her as another “lost Mozart,” and draw from Israel’s own time working on Bernstein’s archive, including his impromptu jam session with Yo-Yo Ma.
“It’s one of the funniest scenes in the first few chapters,” Israel promises. He can’t yet say more about what happens at the Dakota. Readers will have to discover those lost movements for themselves.
The post He stumbled upon Leonard Bernstein’s stubble on his way to finding a ‘Lost Mozart’ appeared first on The Forward.
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Michigan’s Senate race has become a referendum on Israel — and the future of the Democratic Party
Tuesday’s primary contest for an open U.S. Senate seat in Michigan has become a proxy fight over the Gaza war and a referendum on Israel supporters’ influence in Democratic politics. Democratic voters will decide whether to nominate Dr. Abdul El-Sayed, who is leading in the polls after assailing his opponent as beholden to the campaign fundraising group AIPAC, or Rep. Haley Stevens, a reliable supporter of Israel who has condemned what she called “inflammatory rhetoric” from El-Sayed.
Following a string of primary victories by insurgent Democrats who made condemning Israel central to their campaigns — from New York to New Jersey, Pennsylvania and Colorado — the outcome will become the clearest test yet of whether the vocally anti-Israel progressive movement may come to define the Democratic Party.
Recent polls show El-Sayed with growing momentum, leading Stevens by as much as 16 points.
Michigan, home to one of the country’s largest Arab-American communities, was already a national hot spot for voter pushback on pro-Israel politics as the birthplace of the 2024 “uncommitted” movement that protested President Joe Biden’s support for Israel’s war in Gaza by submitting blank ballots in the presidential primary.
It also has an influential Jewish community that has become deeply invested in the race — and with some El-Sayed supporters among them.
Tuesday’s winner will have to prevail in the November general election, and success is not guaranteed: While Democrats are a majority of registered voters in Michigan, Republican President Donald Trump won the state in 2016 and 2024.
With Democrats counting on winning Michigan as they aim to retake the Senate, the questions looming over Tuesday’s primary aren’t just about the party’s direction on Israel — they’re also about whether running against Israel is a winning message in a swing state.
Democrats are facing a difficult path to winning Senate control even as polls show growing dissatisfaction with the Republican agenda.
A look at three possible scenarios shows the high stakes of the race for the Democratic Party and the place of Israel in U.S. politics:
An El-Sayed victory

An Emerson College survey of 700 voters shows El-Sayed leading Stevens by 16 points, despite more than $60 million of outside spending attacking him. AIPAC’s super PAC, United Democracy Project, has spent $30.6 million backing Stevens, according to recent FEC filings. AIPAC also raised several million dollars for Stevens by directing its donors to online portals that funnel money directly to the candidate’s campaign. All in all, the Michigan contest is AIPAC’s largest investment this election cycle.
If El-Sayed wins, he would become the first Muslim nominated by a major party for the U.S. Senate and would immediately become one of the most prominent figures on the Democratic left. It would echo the victory of Zohran Mamdani in last year’s mayoral race as the city’s first Muslim mayor and the most prominent democratic socialist in office, with Jews divided between fierce opposition and fiery support.
But the immediate political meaning would be about AIPAC.
The progressive frontrunner has transformed AIPAC’s investment in the race into a centerpiece of his campaign message. Backed by Sen. Bernie Sanders of Vermont, El-Sayed used AIPAC as a political foil and a symbol of everything he says is wrong with Democratic politics: super PAC money, billionaire influence and demands for unconditional support for Israel. A poll of Michigan voters conducted by Data for Progress in April found that 64% of likely Democratic primary voters would be less inclined to support a candidate backed by AIPAC.
At a recent virtual town hall hosted by Progressive Democrats of America, El-Sayed compared his possible victory to David defeating Goliath. “AIPAC, if you’re listening, burn your money, come back and burn it again in the general,” he said. “I’m happy to burn your money for you, and then we can get onto the business of governing and asking whether or not our foreign policy ought to be dictated to us by the interests of a foreign government.”
An El-Sayed win would mark a reversal from AIPAC’s last confrontation with Stevens’ opponents in Michigan. In 2022, Stevens defeated Jewish Rep. Andy Levin by 20 points in a rare incumbent-versus-incumbent House primary after redistricting. Levin argued that the group was trying to punish him for criticizing Israeli policy and supporting Palestinian rights. AIPAC celebrated Levin’s defeat as proof that even a Jewish incumbent could not survive after crossing the organization. (Levin is supporting El-Sayed.)
It would also create immediate questions about how El-Sayed would operate in Washington.
Would he support Sen. Chuck Schumer, the highest-ranking Jewish elected official in American history and one of Stevens’ most powerful allies, as Democratic leader if Democrats win the majority? And would he give Senate progressives new leverage over key votes on Israel?
What if El-Sayed loses the general election?

For Democrats worried about electability, the primary is only the first test.
The winner will face former Republican Rep. Mike Rogers, who narrowly lost Michigan’s 2024 Senate election and is now running with a largely unified Republican Party behind him.
Michigan remains one of the country’s key battlegrounds. President Donald Trump carried it in 2016, lost it in 2020 and won it again in 2024. Sen. Elissa Slotkin, a moderate Democrat who was an intelligence analyst in the CIA and served three tours in Iraq, won her race even as Trump carried the state.
Recent polls found Rogers leading El-Sayed by single digits.
Some Michigan Jewish Democrats are already considering whether they could support El-Sayed, vote for the Republican, or leave their ballot blank in November. Jewish voters make up just 1.4% of the electorate in the state.
Stevens has sharpened those concerns in the final days of the campaign. She accused El-Sayed of blaming “all of your problems on Jewish Americans,” warning that his rhetoric would lead to defeat in the face-off with Rogers. El-Sayed, who has courted Jewish voters without moderating his views on Israel, rejected accusations of antisemitism.
“I love and revere Judaism and the Jewish people,” he said.
A November loss would have consequences far beyond Michigan.
Democrats are already facing an uphill battle for Senate control after the collapse of Graham Platner in the competitive Maine Senate race.
Losing the seat being vacated by Sen. Gary Peters would further divide Democrats. Party leaders would almost certainly blame El-Sayed’s ideology, his vocal opposition to Israel and the progressive groups that elevated him for losing a swing state. AIPAC, meanwhile, would claim vindication despite losing the primary.
Speaking with reporters on Sunday, El-Sayed said he’s confident Democratic voters will rally behind his candidacy as they reckon with what is at stake.
What if Stevens survives?

A Stevens victory would offer a very different lesson.
It would show that experience, establishment support and a strong general-election argument can still overcome anger about AIPAC, even in the state where the uncommitted movement began. Even a narrow victory would preserve AIPAC’s reputation as one of the most effective forces in Democratic primaries.
But it would say more about Stevens and her personality. She first entered Congress in the 2018 Democratic wave, capturing a Republican-held suburban district. She then survived redistricting and defeated Levin in the bruising 2022 primary.
Stevens has the backing of Gov. Gretchen Whitmer, Schumer and much of Michigan’s Democratic establishment. And she leads Rogers in a November matchup.
By Wednesday morning, Democrats will know who won Michigan. It may take until November or even longer to know whether Tuesday’s vote marked the beginning of a new era in Democratic politics or another chapter in the party’s divide over Israel. Nonetheless, Democratic leaders still have to reunite a coalition fractured over Gaza and manage a growing progressive wing in the House.
The fight extends down the ballot
The Senate contest is not the only Michigan race testing the strength of the progressive left.
In Detroit’s 13th Congressional District, state Rep. Donavan McKinney, a member of the Democratic Socialists of America, is challenging incumbent Rep. Shri Thanedar with the support of Justice Democrats. The group, which helped launch Alexandria Ocasio-Cortez and other members of the Squad, made McKinney its first congressional endorsement in four years.
In Michigan’s 7th District, former climate activist William Lawrence is running against two centrist Democrats in the primary, making an end to all U.S. military aid to Israel a key part of his campaign. The seat was previously held by Slotkin.
On a state level, Abbas Alawieh, one of the leaders of the uncommitted movement in Michigan, is running for a seat in the state legislature in a Dearborn-area district with a large Arab and Muslim population. In a sign of his growing profile, Alawieh recently met with former Vice President Kamala Harris.
AIPAC and the debate over Israel is also spilling into a neighboring state Senate race. Pro-Israel donors are spending heavily to back Justin Onwenu against former State Rep. Abraham Aiyash, an outspoken critic of Israel’s war in Gaza.
It has also reached the University of Michigan’s Board of Regents. Michigan Democrats nominated Amir Makled, an attorney who represented pro-Palestinian protesters, after he defeated incumbent Regent Jordan Acker at the party convention. Makled faces scrutiny for past Hezbollah praise and antisemitic posts. Republican regent candidates Lena Epstein and Michael Schostak, both Jewish, have campaigned on antisemitism and campus safety. That race will be decided in November.
The post Michigan’s Senate race has become a referendum on Israel — and the future of the Democratic Party appeared first on The Forward.

