Connect with us

Uncategorized

This Brooklyn family’s Hanukkah celebration is all over New York’s subway

(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.

Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.

The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”

The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.

Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)

The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)

“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”

For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.

“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”

Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.

“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.

“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.

Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.

“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav. 

Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said. 

Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.

Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)

The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.

Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.

Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.  

“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”

“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added. 

Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019. 

“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.” 

For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.

“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.  

The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.


The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.

Continue Reading

Uncategorized

Peter Lorre, decades after ‘Casablanca,’ is the breakout star of ‘Coyote Vs. Acme’

The character actor Peter Lorre died in 1964. The doctor Peter Lorre is alive, quite possibly immortal and has never looked better.

In Coyote Vs. Acme, the long-awaited legal comedy in which Wile E. Coyote sues the mega-corporation behind all his contraption needs for decades of grievous injury, the Good Doctor is seen smuggling evidence outside of Acme labs. Soon thereafter, the company’s security forces him to step into a black hole in the ground that is then rolled up like an old carpet.

As a man who knows too much, he’s a threat to the business.

If it seems strange that the Hungarian-born Jewish performer known for his turn as a child murderer in M and black market peddler Ugarte in Casablanca should be revived as a whistleblower, you may be forgetting his earlier appearances in the Looney canon.

The first was as himself, voiced by Mel Blanc, sitting with a crowd of celebs in Ciro’s nightclub and admiring an oversized bubble covering up a burlesque performer. That short from 1941 scans as uncomfortably close to the house style of the Der Stürmer cartoonists. In subsequent episodes, Lorre was caricatured as a mad scientist, though shrunk down considerably even as his role grew.

In Hair-Raising Hare, Dr. Lorre lures Bugs Bunny into his castle in the hopes of feeding him to the gargantuan red monster Gossamer. (A flashing neon sign on his lair indicates that he is an “Evil Scientist.”) Bugs gets the upper hand by providing a manicure to the tennis-shoed behemoth, jousting him into a tin can and ultimately spooking him by drawing his attention to the fourth wall.

When Daffy Duck tricks his way into Lorre’s suburban home in Birth of a Notion, the diminutive doc tries through a series of booby traps to recover his wishbone for a science experiment. (Stan Freberg voices Lorre in this one.) When Daffy manages his escape, Lorre’s eyes turn toward his dog, Leopold, prompting the pooch to make his exit.

In these treatments Lorre is a lonely, depressive psychopath of the sort Lorre excelled at playing. His revival for 2003’s Looney Tunes: Back in Action reimagined him as a different sort of villain: an underling for the Acme Corporation.

What Coyote Vs. Acme does is revolutionary not just for exploring the liability implications of cartoon case law, but for the redemption it offers Lorre, a kind of fitting tribute to a Hollywood legend whose life and career was cut tragically short by chronic pain and addiction.

This Lorre, who’s had a bit of a glow-up, sacrifices himself to sound the alarm for Acme’s evil R&D methods. It’s an apt arc for a refugee from Nazi Germany, among whose most recognizable work is his role in perhaps the greatest anti-fascist film of all time. While Ugarte takes advantage of refugees desperate for exit visas in Casablanca, the real Lorre helped many flee Europe ahead of World War II, just as cartoon Lorre works on behalf of his fellow toons. (His role as a complicit scientist also recalls his lone directorial effort, The Lost One, in which he plays a Nazi chemist haunted by the war.)

Coyote Vs. Acme’s Lorre also plays piano — not with a disembodied hand — and is revealed to be in a long-lasting — 80-plus years! — marriage with Tweety’s doting owner Granny.

With the film marking the largest-ever opening for Ketchup Entertainment, which snagged the distribution rights after Warner Bros opted to ditch the flick for a tax write-off, it’s too soon to tell if it will herald a Looney Tunes renaissance. However it shakes out, it has singlehandedly upped Peter Lorre representation in the films of 2026.

For those who don’t despise him — or who give him any thought — that’s victory enough.

The post Peter Lorre, decades after ‘Casablanca,’ is the breakout star of ‘Coyote Vs. Acme’ appeared first on The Forward.

Continue Reading

Uncategorized

Bedouin shepherds found it. A bishop sold it. An Israeli agent bought it. Now you can see it up close.

The magnificent 717-centimeter ancient Isaiah scroll on view right now at The Israel Museum, for the first time in 60 years, is drawing so many people that the museum has set strict guidelines for visitors.

To see the scroll — meaning the original, handwritten, non-facsimile, version that survived for two thousand years in jars hidden in a cave — with your own eyes, all 23 1/2 feet of it, you need to register by 8 a.m.

Once you are at the exhibit entrance, you need to wait your turn; you have to watch a film first about the incredible story of how the Isaiah scroll was found by Bedouin shepherds in a remote cave near the Dead Sea, sold to Archbishop Samuel, head of the Syrian Orthodox Monastery of St. Mark in Jerusalem, then read and evaluated by a professor whose son became Israeli military royalty, photographed by an American scholar, sent by the bishop to the U.S. for a tour of several leading universities in the hope of snaring a very high price, and then at long last, clandestinely purchased by an agent hiding that he was representing Israel from a small and seemingly innocuous ad in The Wall Street Journal. Then you have exactly 10 minutes in a temperature-controlled room with the scroll.

Visitors to the Israel Museum inspect the Isaiah Scroll. Photo by Aviya Kushner

There is something spiritual and moving about seeing this gigantic, complete, handwritten scroll that was literally hidden in a cave for millennia. What is remarkable about it, Professor Noam Mizrahi of the Hebrew University in Jerusalem explains in a video you can watch after you check the scroll out for yourself, is first of all its age.

“It is over two thousand years old,” he explains. To be precise, the scroll was written in 125 BCE. The other amazing aspect of it is its fullness — not only are all 66 chapters there, but the Hebrew is written in a full way.

What does that mean, exactly? Consider the first line, “This is the vision of Isaiah the son of Amotz,” written in the scroll as “Yishayahu ben Amotz.” You can see with your own eyes that the original scribe wrote “Yeshaya,” and that another, later, scribe, added a letter, the ayin, so that it now reads “Yishayahu” as Isaiah is pronounced in today’s Hebrew.

It offers a glimpse into ancient pronunciation, Mizrahi explained. I would add that it also offers a glimpse into editing — writers are never done.

And maybe the Jewish people are never done discussing what the vision of Isaiah is, and what it means. This particular scroll wasn’t a museum artifact in the early days.

“It was in use for at least 100 years,” Mizrahi said — you can tell from the corrections.

But back to that fullness. This is a neatly written scroll of a text so many of us recognize — timeless, the curator Hagit Maoz commented in the video, and about peace, and justice. Maybe my vision is failing, but it was hard to make out psukim, or verses, I knew by heart.

This is not because the handwriting wasn’t neat — each aleph was distinct and perfect — but because the letters are small. I found myself cheating by taking a picture with my phone and enlarging it. Then I felt guilty for wasting a bit of my precious ten minutes on technology.

My group included a woman with a seeing-eye dog. If I could barely make out the letters, what could she see?

But the scroll is not just about seeing. It is about feeling. You can feel that this text is connected to this place. It’s the feeling of being here, of being near something written thousands of years ago by hand, something ours, something whole. There is the feeling that this is where Isaiah roamed, and this is where this incredible book — this timeless piece of Jewish literature — began.

Once the ten minutes are up, visitors are ushered into another room with a copy of the Isaiah scroll enlarged, and with key verses highlighted. There was the dream of peace, I thought as I looked at individual verses — the wolf dwelling with the lamb — and then there is the reality. The other day, I heard a young guy tell a date he had done 600 days of miluim, or reserve service.

I found myself refocusing on the true story of how the Isaiah scroll made it to the public. I couldn’t get enough of the details.

From shepherds to The Wall Street Journal

When Bedouin shepherds chased a sheep sometime in early 1947, they reached challenging terrain across from the northwest rim of the Dead Sea that no one else was willing to enter.

They heard a piece of pottery in a cave crack.

Photo by Aviya Kushner

Curious, they went inside and found seven scrolls inside jars in the cave. They took them out, not knowing what they were. The museum explains that the bishop, who purchased the scrolls, consulted Eleazar Sukenik of the Hebrew University of Jerusalem, who immediately realized he was looking at an ancient Isaiah scroll and copied some sections; he told the bishop he was interested in purchasing the scrolls, both the ones in his possession and those still with the shepherds.

According to the Israel Antiquities Authority website when Sukenik learned of the scrolls’ discovery, he set out to investigate their significance. “Braving Arab-Jewish tensions, he travelled to meet the Armenian dealer at the British divided military zone of the Jerusalem border. In this clandestine meeting, the dealer held up a fragment of leather for the professor to examine. As Sukenik peered through the wire, he recognized the ancient writing.”

Incredibly, on Nov. 29, 1947, on the very same day as the United Nations vote on the Partition Plan, the historic vote which led to the establishment of Israel, Prof. Sukenik bought three of the seven scrolls.

Meanwhile, the bishop decided to get another opinion on his four scrolls, from an American scholar in Jerusalem who was the first to photograph them. By March 1948, convinced of the scrolls’ value and concerned for their safety as the War of Independence raged, the bishop had his assistant take the scrolls to a bank in Beirut, where they were held in a safe.

In Dec. 1948, the bishop headed to Beirut, picked up the scrolls, when gone to New Jersey, where he hoped to sell them.

Echoes of history

Learning of the scrolls, I couldn’t help but think of the great Yiddish poet Avrom Sutzkever and the Paper Brigade in Vilna.  As the Nazis tried to annihilate the Jewish people, great writers risked their lives to save Jewish literature and culture, to hide it for the future. It’s a repeating theme in Jewish history — the military battle and the cultural battle, continuing at the same time.

Sadly, Professor Sukenik lost a son to battle in the war.

Then the professor himself died.

But the family’s passionate connection to the Isaiah scroll was not over. The professor’s other son, Yigael Yadin, who would become both a major scholar and a military leader, was in New York in the early 1950s and happened to read a small advertisement in The Wall Street Journal offering four scrolls. He guessed that the Isaiah scrolls his father wanted had been spirited off to the United States; he wired Israel to tell the new government to find $150,000. (Here, some Jewish philanthropy helped.)

It turns out that the bishop’s representative had tried to sell — to the Library of Congress, the Walters Gallery in Baltimore, Duke University, and The University of Chicago — but all refused. He failed because Jordan claimed the scrolls belonged to it because of where they had been found, while Israel claimed they were theirs because of cultural heritage.

Yadin hired an agent to conceal that Israel was the actual buyer, and the four were purchased on July 1, 1954. On July 9, the Isaiah scroll was separated and spirited to Israel by plane, with other planes escorting it for safety.

The Israel Museum built the Shrine of the Book to house the scroll, and it was opened to the public in 1955. But in 1968, the real scroll was replaced with a very good facsimile for the scroll’s continued safety.

Now, in honor of the museum’s 60th anniversary, the real thing is on view. My advice — don’t miss it.

“A Voice from the Desert: The Great Isaiah Scroll” is on view at the Israel Museum through Oct. 3.

The post Bedouin shepherds found it. A bishop sold it. An Israeli agent bought it. Now you can see it up close. appeared first on The Forward.

Continue Reading

Uncategorized

When Gloria Steinem identified as a Jew most

Gloria Steinem, the journalist and organizer who became the most recognizable face of America’s modern women’s movement, died Wednesday at her New York City home. She was 92.

For more than half a century, Steinem pushed American women to imagine lives beyond the limits society had set for them. She co-founded Ms. magazine, helped establish the National Women’s Political Caucus and turned phrases like “sexual harassment” from unnamed experiences into subjects of national debate.

Steinem was the daughter of a Jewish father, Leo Steinem, and a Protestant mother, Ruth Nuneviller. She was raised without much religion and generally described herself as secular, but she was unequivocal about where she stood when Jews were targeted: “Never in my life have I identified as a Christian,” she said, “but wherever there is antisemitism, I identify as a Jew.”

Her mother taught her to value her Jewish roots. Steinem told the Forward in 2015 that her father rarely discussed his heritage; it was her non-Jewish mother who presented Judaism to her as something positive — “She also told me Jewish men made better husbands” — and taught her about her paternal grandmother.

That grandmother was a feminist pioneer in her own right. Pauline Steinem, who kept kosher, was an educator, suffragist, delegate to the 1908 International Council of Women and the first woman elected to Toledo’s school board — and during the Nazi’s rise in the mid-1930s, she worked to rescue members of her family from Europe.

A feminist Seder became her strongest connection to Jewish ritual. Steinem participated for decades in an annual women’s Seder, calling it the first spiritually centered experience of her feminist life. What drew her to Judaism, she said, wasn’t the law — it was “the mystical part, the Kabbalah, the Shechinah.

She recognized how antisemitism and misogyny fed each other. In her memoir, Steinem recalled a cabdriver telling her that feminism was a Jewish plot to destroy the Christian family. Her response to such hatred was not to distance herself from Jews, but to identify with them more strongly.

That identification outlasted her. Gloria and her sister, Susanne, donated a catalog of jewelry seized from Nazi victims to the U.S. Holocaust Memorial Museum — in honor of their grandmother.

Steinem continued writing and advocating for equality into her 90s. Her final book, An Unexpected Life, is scheduled to publish later this month.

 

The post When Gloria Steinem identified as a Jew most appeared first on The Forward.

Continue Reading

Copyright © 2017 - 2023 Jewish Post & News