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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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IDF Strikes Hezbollah Weapons Sites in Lebanon After Army Denied Its Existence
Israeli strikes targeting Hezbollah’s terror infrastructure. Photo: Via i23, Photo from social media used in accordance with Clause 27a of the Copyright Law.
i24 News – The Israel Defense Forces carried out airstrikes on a site in southern Lebanon that the Lebanese Army had previously declared free of Hezbollah activity, Israeli officials said on Sunday, citing fresh intelligence that contradicted Beirut’s assessment.
According to Israeli sources, the targeted location in the Kfar Hatta area contained significant Hezbollah weapons infrastructure, despite earlier inspections by the Lebanese Armed Forces (LAF) that concluded no military installations were present.
Lebanese officials had conveyed those findings to international monitoring mechanisms, and similar claims were reported in the Lebanese newspaper Al-Akhbar.
Israeli intelligence assessments, however, determined that Hezbollah continued to operate from the site.
During a second wave of strikes carried out Sunday, the IDF attacked and destroyed the location.
Video footage released afterward showed secondary explosions, which Israeli officials said were consistent with stored weapons or munitions at the site.
The IDF stated that the strike was conducted in response to what it described as Hezbollah’s ongoing violations of ceasefire understandings between Israel and Lebanon. Military officials said the targeted structure included underground facilities used for weapons storage.
According to the IDF, the same site had been struck roughly a week earlier after Israel alerted the Lebanese Army to what it described as active terrorist infrastructure in the area. While the LAF conducted an inspection following the warning, Israeli officials said the weapons facilities were not fully dismantled, prompting Sunday’s follow-up strike.
The IDF said it took measures ahead of the attack to reduce the risk to civilians, including issuing advance warnings to residents in the surrounding area.
“Hezbollah’s activity at these sites constitutes a clear violation of the understandings between Israel and Lebanon and poses a direct threat to the State of Israel,” the military said in a statement.
Israeli officials emphasized that operations against Hezbollah infrastructure would continue as long as such threats persist, underscoring that Israel retains the right to act independently based on its own intelligence assessments.
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Some US Senators Skeptical About Military Options for Iran
Demonstrators and activists rally in support of nationwide protests in Iran, outside the White House in Washington, D.C., U.S., January 10, 2026. REUTERS/Tom Brenner
Some US lawmakers in both major parties on Sunday questioned whether military action against Iran is the best approach for the United States as Iranian authorities face growing turmoil.
US President Donald Trump in recent days has left open the possibility of American intervention in Iran, where the biggest anti-government protests in years have led to the Revolutionary Guards blaming unrest on terrorists and vowing to safeguard the governing system.
But at least two US senators sounded notes of caution during interviews on TV networks’ Sunday morning programs.
“I don’t know that bombing Iran will have the effect that is intended,” Republican Senator Rand Paul said on ABC News’ “This Week” show.
Rather than undermining the regime, a military attack on Iran could rally the people against an outside enemy, Paul and Democratic Senator Mark Warner said.
Warner, appearing on “Fox News Sunday,” warned that a military strike against Iran could risk uniting Iranians against the United States “in a way that the regime has not been able to.” History shows the dangers of US intervention, said Warner, who argued that the US-backed 1953 overthrow of Iran’s government set in motion a chain of events that gradually led to the rise of the country’s Islamic regime in the late 1970s.
The Wall Street Journal on Sunday reported that US military and diplomatic officials will brief Trump on Tuesday about options for Iran, including cyberattacks and potential military action.
Iran has said it will target US military bases if the United States launches an attack. But Republican Senator Lindsey Graham, who has often touted a muscular approach to foreign policy, said Trump “needs to embolden the protesters and scare the hell out of the [Iranian] regime.”
“If I were you, Mr. President, I would kill the leadership that are killing the people,” Graham said on Fox News’ “Sunday Morning Futures” show. “You’ve got to end this.”
Reza Pahlavi, the US-based son of the Iranian shah who was ousted in 1979, said on Sunday he is prepared to return to Iran to lead a shift to a democratic government.
“I’m already planning on that,” Pahlavi said on “Sunday Morning Futures.” “My job is to lead this transition to make sure that no stone is left unturned, that in full transparency, people have an opportunity to elect their leaders freely and to decide their own future.”
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Bob Weir, Grateful Dead Co-Founder and Rhythm Guitarist, Dead at 78
Bob Weir poses at the red carpet during the 67th Annual Grammy Awards in Los Angeles, California, U.S., February 2, 2025. REUTERS/Daniel Cole
Veteran rock musician Bob Weir, the Grateful Dead’s rhythm guitarist who helped guide the legendary psychedelic jam band through decades of change and success, has died at age 78, his family said in a statement on Saturday.
He was diagnosed with cancer in July and “succumbed to underlying lung issues” surrounded by loved ones, according to the statement, posted on Weir‘s verified Instagram account. It did not mention when or where he died.
Just weeks after starting cancer treatment last summer, Weir had returned to his “hometown stage” at Golden Gate Park in San Francisco to play in a three-night celebration of his 60 years in music, his family recalled. Those shows turned out to be his final live public performances, according to Rolling Stone magazine.
Along with his late fellow Grateful Dead co-founder and lead guitarist Jerry Garcia, who was at the center of the universe for “Deadheads,” as diehard Dead fans are known, Weir was one of the group’s two frontmen and main vocalists for most of the band’s history.
It was Weir who sang the verses on the band’s trademark boogie anthem, “Truckin’,” and who wrote such key songs as “Sugar Magnolia,” “Playing in the Band” and “Jack Straw.”
The youthful, ponytailed “Bobby” grew into an eclectic songwriter whose handsome appearance and diverse musical influences helped broaden the band’s appeal. British newspaper the Independent called Weir “arguably rock’s greatest, if most eccentric, rhythm guitarist.”
After Garcia’s death at age 53 in 1995, Weir carved out an interesting if somewhat neglected solo career – much of it with his band, RatDog – and participated in reunions of surviving Dead members in different configurations.
LONG STRANGE TRIP
“As the one good-looking guy in the Dead, baby-faced Weir was always what passed for the band’s sex symbol,” the San Francisco Chronicle‘s Joel Selvin wrote in 2004. “He didn’t care about that, either. In fact, he always seemed to secretly relish subverting that image.”
Weir was the subject of the 2014 documentary “The Other One: The Long, Strange Trip of Bob Weir,” which made a case for the Dead’s “other” guitarist as a musical force. Though some Deadheads adopted the trappings of tie-dyed psychedelia, the group itself was deeply attached to American roots music and was credited with bringing experimental improvisation to rock music.
Weir‘s own musical tastes ranged from Chuck Berry to cowboy songs to R&B and reggae.
Thanks to relentless touring, constant musical evolution and a passionate fan base, the Grateful Dead – who existed from 1965 to 1995 – did not have to rely on producing hit records.
“Bob was the wild one,” journalist Blair Jackson wrote in 2012. “He was the rock ‘n’ roller, but also the confident, smooth-voiced narrator on all those dramatic country-rock numbers about desperadoes and fugitives; a perfect fit for those tunes. He was the guy who would screech and scream himself hoarse at the end of the show, whipping us into a dancing frenzy.”
Weir, whose birth name was Robert Hall Parber, was born on October 16, 1947, and raised by adoptive parents in Atherton, California. He did not excel in school, due in part to his undiagnosed dyslexia. In 1964 at age 16, he met Bay Area folk musician Garcia, with whom he formed the Warlocks, who soon morphed into the Grateful Dead.
THE KID
The athletic Weir, who enjoyed football, was the youngest member of the original band and was sometimes referred to as “the kid.”
He was still in high school when he joined up with Garcia, bass guitarist Phil Lesh, organist-vocalist-harmonica player Ron “Pigpen” McKernan and drummer Bill Kreutzmann.
Lesh recalled in his 2005 autobiography that he and Garcia had to make a promise to young Bob‘s mother. “The long and short of it was that if Jerry and I promised to make sure that Bob got to school every day, and that he got home all right after the gigs, she would allow him to remain in the band,” wrote Lesh, who died in October 2024 at age 84. “We somehow convinced her that we would indeed see that he got to school every day. In San Francisco. At 8:00 a.m.”
Eventually Weir moved in to the communal Dead house at 710 Ashbury Street in San Francisco. The group’s first album, “The Grateful Dead,” was released in March 1967.
According to some accounts, Weir was briefly fired from the band in 1968 because his guitar skills were deemed lacking. But he either redoubled his efforts or the others had second thoughts, because he was soon back in. By the time of the band’s two famous 1970 albums, “Workingman’s Dead” and “American Beauty,” Weir was a key contributor.
His 1972 solo album, “Ace,” was a de facto Grateful Dead album that featured Garcia and the others and included well-regarded Weir songs including “Cassidy,” “Black-Throated Wind,” “Mexicali Blues” and “Looks Like Rain.” Many of his best-known songs were co-written with his old school friend, John Perry Barlow, who died in 2018.
As the band’s rhythm guitarist, Weir often played little fills, riffs and figures instead of straight chords. “I derived a lot of what I do on guitar from listening to piano players,” he told GQ magazine in 2019, citing McCoy Tyner’s work with saxophonist John Coltrane. “He would constantly nudge and coax amazing stuff out of Coltrane.”
Even decades after Garcia’s death, Weir never forgot the influence of his old friend. He told GQ that Garcia was still present when Weir played guitar. “I can hear him: ‘Don’t go there. Don’t go there,’ or ‘Go here. Go here,’” Weir said. “And either I listen or I don’t, depending on how I’m feeling. But it’s always ‘How’s old Jerry going to feel about this riff?’ Sometimes I know he’d hate it. But he’d adjust.”
In 2017, Weir was appointed as a United Nations Development Program goodwill ambassador to support the agency’s work to end poverty while fighting climate change.
Weir married Natascha Muenter in 1999. They had two daughters.
“Looking back,” Weir once said, “I guess I have lived an unusual life.”
