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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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Trump Confirms Conversation with Venezuela’s Maduro
Venezuela’s President Nicolas Maduro holds Simon Bolivar’s sword as he addresses members of the armed forces, Bolivarian Militia, police, and civilians during a rally against a possible escalation of US actions toward the country, at Fort Tiuna military base in Caracas, Venezuela, November 25, 2025. Photo: REUTERS/Leonardo Fernandez Viloria
US President Donald Trump confirmed on Sunday that he had spoken with Venezuelan President Nicolas Maduro, but did not provide details on what the two leaders discussed.
“I don’t want to comment on it. The answer is yes,” Trump said when asked if he had spoken with Maduro. He was speaking to reporters aboard Air Force One.
The New York Times first reported Trump had spoken with Maduro earlier this month and discussed a possible meeting between them in the United States.
“I wouldn’t say it went well or badly, it was a phone call,” Trump said regarding the conversation.
The revelation of the phone call comes as Trump continues to use bellicose rhetoric regarding Venezuela, while also entertaining the possibility of diplomacy.
On Saturday, Trump said the airspace above and surrounding Venezuela should be considered “closed in its entirety,” but gave no further details, stirring anxiety and confusion in Caracas as his administration ramps up pressure on Maduro’s government.
When asked whether his airspace comments meant strikes against Venezuela were imminent, Trump said: “Don’t read anything into it.”
The Trump administration has been weighing Venezuela-related options to combat what it has portrayed as Maduro’s role in supplying illegal drugs that have killed Americans. The socialist Venezuelan president has denied having any links to the illegal drug trade.
Reuters has reported the options under US consideration include an attempt to overthrow Maduro, and that the US military is poised for a new phase of operations after a massive military buildup in the Caribbean and nearly three months of strikes on suspected drug boats off Venezuela’s coast.
Human rights groups have condemned the strikes as illegal extrajudicial killings of civilians, and some US allies have expressed growing concerns that Washington may be violating international law.
Trump said he would look into whether the US military had carried out a second strike in the Caribbean that killed survivors during a September operation, adding he would not have wanted such a strike.
U.S. Defense Secretary Pete Hegseth has said the strikes are lawful but are intended to be “lethal.”
Trump told military service members last week the US would “very soon” begin land operations to stop suspected Venezuelan drug traffickers.
Maduro and senior members of his administration have not commented on the call. Asked about it on Sunday, Jorge Rodriguez, the head of Venezuela’s National Assembly, said the call was not the topic of his press conference, where he announced a lawmaker investigation into US boat strikes in the Caribbean.
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US Sees Progress After Talks in Florida with Ukraine, but More Work Needed to Reach Deal
US Secretary of State Marco Rubio, US Special Envoy Steve Witkoff, and US President Donald Trump’s son-in-law Jared Kushner meet with a Ukrainian delegation in Hallandale Beach, Florida, US, November 30, 2025. Photo: REUTERS/Eva Marie Uzcategui
US and Ukrainian officials held what both sides called productive talks on Sunday about a Russia peace deal, with Secretary of State Marco Rubio expressing optimism about progress despite challenges to ending the more than 3-year-long war.
Rubio met with a Ukrainian delegation led by a new chief negotiator in Florida, his home state, for talks that he said were meant to create a pathway for Ukraine to remain sovereign and independent.
“We continue to be realistic about how difficult this is, but optimistic, particularly given the fact that as we’ve made progress, I think there is a shared vision here that this is not just about ending the war,” Rubio told reporters after the talks concluded. “It is about securing Ukraine’s future, a future that we hope will be more prosperous than it’s ever been.”
The discussions were a follow-up to a new set of negotiations that began with a fresh US blueprint for peace. Critics said the plan initially favored Russia, which started the conflict with a 2022 invasion of Ukraine.
Special envoy Steve Witkoff and US President Donald Trump’s son-in-law, Jared Kushner, were also present representing the US side. Witkoff leaves on Monday for Moscow, where he is expected to meet Russian counterparts for talks this week.
“There’s more work to be done. This is delicate,” Rubio said. “There are a lot of moving parts, and obviously there’s another party involved here … that will have to be a part of the equation, and that will continue later this week, when Mr. Witkoff travels to Moscow.”
Trump has expressed frustration at not being able to end the war. He pledged as a presidential candidate to do so in one day and has said he was surprised it has been so hard, given what he calls a strong relationship with Russian President Vladimir Putin, who has largely resisted concessions to stop the fighting.
Trump’s team has pressured Ukraine to make significant concessions itself, including giving up territory to Russia.
The talks shifted on Sunday with a change in leadership from the Ukrainian side. A new chief negotiator, national security council secretary Rustem Umerov, led the discussions for Kyiv after the resignation on Friday of previous team leader Andriy Yermak, chief of staff to Ukrainian President Volodymyr Zelenskiy, amid a corruption scandal at home.
“Ukraine’s got some difficult little problems,” Trump told reporters on Air Force One on Sunday, referring to the corruption scandal, which he said was “not helpful.” He repeated his view that both Russia and Ukraine wanted to end the war and said there was a good chance a deal could be reached.
Umerov thanked the United States and its officials for their support. “US is hearing us, US is supporting us, US is walking besides us,” he said in English as the negotiations began.
After the meeting, he declared it productive. “We discussed all the important matters that are important for Ukraine, for Ukrainian people and US was super supportive,” Umerov said.
The Sunday talks took place near Miami at a private club, Shell Bay, developed by Witkoff’s real estate business.
Zelensky had said he expected the results from previous meetings in Geneva would be “hammered out” on Sunday. In Geneva, Ukraine presented a counter-offer to proposals laid out by US Secretary of the Army Dan Driscoll to leaders in Kyiv some two weeks ago.
Ukraine’s leadership, facing a domestic political crisis fueled by a probe into major graft in the energy sector, is seeking to push back on Moscow-friendly terms as Russian forces grind forward along the front lines of the war.
Last week, Zelensky warned Ukrainians, who are weathering widespread blackouts from Russian air strikes on the energy system, that his country was at its most difficult moment yet but pledged not to make a bad deal.
“As a weatherman would say, there’s the inherent difficulty in forecasting because the atmosphere is a chaotic system where small changes can lead to large outcomes,” Kyiv’s first deputy foreign minister Sergiy Kyslytsya, also part of the delegation, wrote on X from Miami on Sunday.
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Netanyahu’s Pardon Request: What Happens Next?
Israeli President Isaac Herzog speaks during a press conference with Latvian President Edgars Rinkevics in Riga, Latvia, Aug. 5, 2025. Photo: REUTERS/Ints Kalnins
i24 News – Prime Minister Benjamin Netanyahu on Sunday submitted a formal request for a presidential pardon to President Isaac Herzog, i24NEWS Hebrew legal commentator Avishai Grintzig revealed.
What happens next? The request now enters a detailed, multi-stage review process involving the Ministry of Justice, law-enforcement bodies, and the President’s Residence.
Once a request is filed, it is first transferred to the Pardons Department in the Ministry of Justice.
The department begins gathering extensive information, seeking input from the Prison Service, Israel Police, the State Attorney’s Office, welfare and medical authorities, and the Enforcement and Collection Authority.
After assembling the material, the Pardons Department submits its opinion to the Minister of Justice. The minister then issues his own recommendation. If a conflict of interest arises, the government must appoint another minister to handle the matter.
The minister’s recommendation is then sent to the legal department at the President’s Residence, where the file is reviewed, supplemented as needed, and passed on to the President’s Legal Advisor.
The Legal Advisor prepares an independent opinion and may conduct additional inquiries with the Pardons Department or other relevant bodies. Once complete, the full file — including all opinions and documentation — is presented to the President for a final decision.
If the President approves the pardon, he signs a clemency document, which is then countersigned by the Minister of Justice (or a substitute minister). The applicant is notified in writing and receives the signed document.
If the President rejects the request, the applicant receives a written notice explaining the decision.