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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Trump Says ‘Good Chance’ of Iran Nuclear Deal After Delaying Strike
US President Donald Trump delivers remarks on the White House campus in Washington, DC, US, May 18, 2026. Photo: REUTERS/Jonathan Ernst
US President Donald Trump said on Monday there was a “very good chance” the United States could reach an agreement with Iran to prevent Tehran from obtaining a nuclear weapon, hours after saying he had postponed a planned military attack to allow negotiations to continue.
“There seems to be a very good chance that they can work something out. If we can do that without bombing the hell out of them, I would be very happy,” Trump told reporters gathered for a drug price announcement.
Earlier in the day, Trump said he had paused a planned attack against Iran to allow for negotiations to take place on a deal to end the US-Israeli war, after Iran sent a new peace proposal to Washington.
Trump said he had instructed the US military that “we will NOT be doing the scheduled attack of Iran tomorrow, but have further instructed them to be prepared to go forward with a full, large scale assault of Iran, on a moment’s notice, in the event that an acceptable Deal is not reached.”
No such attack had previously been announced, and Reuters could not determine whether preparations had been made for strikes that would mark a renewal of the war Trump started in late February.
Under pressure to reach an accord that would reopen the Strait of Hormuz, Trump has previously expressed hope that a deal was close on ending the war, and similarly threatened heavy strikes on Iran if Tehran does not reach a deal.
In his post, he said the leaders of Qatar, Saudi Arabia, and the United Arab Emirates had requested that he hold off on the attack because “a Deal will be made, which will be very acceptable to the United States of America, as well as all Countries in the Middle East, and beyond.” He did not offer details of the agreement being discussed.
Trump’s post came after Iranian Foreign Ministry spokesperson Esmaeil Baghaei confirmed that Tehran’s views had been “conveyed to the American side through Pakistan” but gave no details.
A Pakistani source confirmed that Islamabad, which has conveyed messages between the sides in the war in the Middle East since hosting the only round of peace talks last month, had shared the latest proposal with Washington. But the source suggested progress had been difficult.
The sides “keep changing their goalposts,” the Pakistani source said, adding: “We don’t have much time.”
IRAN REMAINS DEFIANT
Iran remained defiant in statements issued on state media after Trump’s announcement, warning the US and its allies against making any further “strategic mistakes or miscalculations” in attacking Iran, while contending the Iranian armed forces were “more prepared and stronger than in the past.”
Iran‘s top joint military command, Khatam al-Anbiya, said Iran‘s armed forces are “ready to pull the trigger” in the event of any renewed US attack, according to Iran‘s Tasnim news agency.
“Any renewed aggression and invasion … will be responded to quickly, decisively, powerfully, and extensively,” the commander of Khatam al-Anbiya, Ali Abdollahi, was quoted as saying.
The Iranian peace proposal, as described by a senior Iranian source, appeared similar in many respects to Iran‘s previous offer, which Trump rejected last week as “garbage.”
It would focus first on securing an end to the war, reopening the Strait of Hormuz – a major oil supply route that Iran has effectively blockaded – and lifting maritime sanctions.
APPARENT SOFTENING BY WASHINGTON
Contentious issues around Iran‘s nuclear program and uranium enrichment would be deferred to later rounds of talks, the source said.
However, in an apparent softening of Washington’s stance, the senior Iranian source said on Monday that the United States had agreed to release a quarter of Iran‘s frozen funds – totaling tens of billions of dollars – held in foreign banks. Iran wants all the assets released.
The Iranian source also said Washington had shown more flexibility in agreeing to let Iran continue some peaceful nuclear activity under supervision of the International Atomic Energy Agency.
The US has not confirmed that it has agreed to anything in the talks.
Iran‘s Tasnim news agency separately quoted an unidentified source as saying the US had agreed to waive oil sanctions on Iran while negotiations were under way.
Iranian officials did not immediately comment on Tasnim’s report, which a US official, who declined to be named, said was false.
A fragile ceasefire is in place after six weeks of war that followed US-Israeli airstrikes on Iran, although drones have been launched from Iraq towards Gulf countries, including Saudi Arabia and Kuwait, apparently by Iran and its allies. Pakistan’s Foreign Ministry issued a statement on Monday condemning a drone attack on Sunday, in which Saudi Arabia said it had intercepted three drones that entered the country from Iraqi airspace.
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Israeli flag attack ad prompts antisemitism charge in PA state race — yet boosts the Jewish candidate
Bradley Merkl-Gump, a former middle school social studies teacher and school board member running for Pennsylvania state senate in Tuesday’s primary, is seeking a state job that has little to do with global politics.
Yet voters received campaign mail plastered with an Israeli flag, portraying him as the candidate of an “Israel first” political machine.
The mail, paid for by the Protecting Our Democracy PAC, casts Merkl-Gump as the “hand-picked candidate of the corporate, Israel-first Democratic party boss and insiders” and a “party boss and special interest puppet.” It pictures him in the company of Pennsylvania Sen. John Fetterman, who is a stalwart Israel ally, and — embellished with the Israeli flag — Steve Santarsiero, a Jewish Democratic state senator from a neighboring district who endorsed Merkl-Gump.
Santarsiero, who converted and has a Jewish family, has twice introduced legislation to withhold funding from any Pennsylvania colleges that divest from Israel, but he is a relative moderate on Israel: He has also said he does “not support either Benjamin Netanyahu or his right-wing government,” and does “support the creation of a Palestinian state.”
Merkl-Gump took to Instagram earlier this month to condemn the flyers, accusing the PAC of “targeting his Jewish faith” and declaring “This has gone too far.” He has also has hinted at concerns about the anti-divestment resolution, saying in a recent debate: “We should never be preventing any institution in this state from using its free speech.”
He did not respond to the Forward’s request for comment.
Complicating the picture: the candidate Protecting Our Democracy PAC is promoting in the mailer, Lehigh County Controller Mark Pinsley, is Jewish.
He is also a vocal voice criticizing Israel. The flyer notes that Pinsley “spoke out against Netanyahu’s war crimes.” Like many in his Democratic Party, Pinsley has called Israel’s military campaign in Gaza a genocide.
Pinsley says he sees the mail as pushback on Israel-related policy rather than animus toward Jews.
“To me, it looks like a sharp criticism of a specific vote on a specific bill,” Pinsley said in an interview with the Forward, referring to Santarsiero’s anti-BDS legislation.
Pinsley noted that Pennsylvania Sen. John Fetterman, who is not Jewish but is one of the most outspoken Democrats in support of Israel, also appears in the flyer.
Still, Pinsley conceded that it was disingenuous to tie Fetterman, Merkl-Gump and Santarsiero together through Israel-related framing.
He also condemned the mail as an example of “dark money and outside groups poisoning our politics.”
But other Jews in the district expressed alarm.
Rabbi Moshe Re’em of Temple Beth El in Allentown, which has many congregants located in the district, said the PAC’s focus on Israel seemed intended to “demonize” and “create a kind of a panic.”
“The country that receives the second largest sum of foreign aid in terms of the military is Egypt, and one can have dual citizenship also with Egypt, but you don’t see anyone targeting Egyptian Americans as prioritizing funds for Egypt over local funding,” Re’Em told the Forward. “You have to really question and wonder if something’s being singled out, the extent to which it’s problematic.”
Stealth game?
Accusations that political candidates are “Israel first” have mushroomed with U.S. involvement in the Iran war and funding for Israel’s defense, invoking claims that Jews and their allies have un-American, pro-Israel dual loyalties. Those charges typically revolve around funding AIPAC, the mega pro-Israel campaign group, and the candidates who have received its support.
But state candidates don’t receive money from AIPAC and have no power over foreign policy. Candidates in the Pennsylvania race have largely focused on local issues like bringing down the cost of housing.
The winner of Tuesday’s primary will face off against Republican state Sen. Jarrett Coleman, who assumed office in 2023, and some in the district suspect that the mailer boosting Pinsley is intended to help Coleman get re-elected by prompting Democrats to elect someone too far to the left to win the general election.
The “Israel first” line of attack against Merkl-Gump may also serve an entirely unrelated interest.
The Protecting Our Democracy PAC has links to the “skill game” industry — games similar to slot machines but involve a higher level of player input, avoiding gambling regulation and taxes.
Public records list Joseph Calla, the owner of game supplier Capital Vending in Mechanicsburg, Pa., who wrote an op-ed in January against a proposed tax on the skill games industry, as the chairperson of the Protecting Our Democracy PAC. Calla declined to comment to the Forward.
Coleman’s campaign has received nearly $400,000 from skill-game executives and has argued that taxing the industry would hurt organizations that rely on revenue from skill games, such as fraternal clubs that serve veterans. Coleman did not respond to the Forward’s request for comment.
“These guys are just trying to create chaos,” Pinsley said. “It’s unfortunate that politics has turned into such a nasty game.”
The post Israeli flag attack ad prompts antisemitism charge in PA state race — yet boosts the Jewish candidate appeared first on The Forward.
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Cornell University Clears President of Wrongdoing After Incident With Anti-Israel Protesters
Cornell University students walk on campus, November 2023. Photo: USA TODAY NETWORK via Reuters Connect
Cornell University absolved its president, Michael Kotlikoff, of wrongdoing following an incident in which anti-Israel protesters accused him of lightly impacting a student and an alumnus with his car as they participated in a mob which had surrounded the vehicle to prevent his leaving a parking space.
As seen in viral footage shared on social media and reported in local outlets, Kotlikoff was walking to his car on April 30 when an anti-Zionist group converged on him, demanding a chance to interrogate him about free speech and the Israeli-Palestinian conflict. Kotlikoff resolved to go home, however, telling the group that he would not answer any more questions and asked them to stop recording.
After the protesters refused to comply, Kotlikoff denied the protesters their move to form a blockade around his parking spot, reversing out of it even as the student and alumnus held their positions to hold him still.
All the while, the mob banged on the vehicle, creating what the school described as a sense of imminent danger.
“The actions taken by these individuals on April 30th, which included following President Kotlikoff from an evening event into a parking lot and impeding his ability to leave, are inconsistent with university policies governing expressive activity and our standards for respectful conduct, safety, and the prohibition of intimidation,” the university’s Ad Hoc Special Committee of the Board of Trustees said in a statement on Friday announcing its decision after reviewing the incident. “President Kotlikoff has declined to pursue a complaint against the students involved.”
Noting it considered evidence gathered by the Cornell University Police Department (CUPD), including video footage and a sworn statement from Kotlikoff, the committee said the person at the scene who reported that Kotlikoff’s vehicle had made contact refused treatment from the EMS team and would not provide a sworn statement to CUPD. None of the individuals at the scene gave sworn statements about the incident.
The committee added that “appropriate action” was taken against at least one of Kotlikoff’s “non-student” harassers and called on students to appreciate the importance of “robust debate” and “peaceful protest,” values it extolled Kotlikoff for upholding “over the course of his decades long tenure at Cornell.”
Cornell University is no stranger to radical anti-Zionist activity. In 2023, a history professor there cheered Hamas’s Oct. 7, 2023, massacre across southern Israel — a cornucopia of evils which included torture and gang rape. That same semester, an ex-student, Patrick Dai, threatened to perpetrate mass murder and sex crimes against Jewish students.
Anti-Zionists activists at Cornell have also heavily featured blood in their political messaging. Last year, they doused a statue in red paint and left behind a graffitied message which said “occupation=death.”
Kotlikoff, whom trustees appointed to the university’s top position in 2024 at the peak of student protests over the Israel-Hamas war, is a veteran of several clashes with the school’s anti-Israel faction.
Having enacted a zero-tolerance disciplinary policy, Kotlikoff has pursued criminal investigations against protesters who break the law, as happened in September 2024 when a mass of them disrupted a career fair because it was attended by defense contractors Boeing and L3Harris. The incident resulted in at least three arrests, and, later, severe sanctions, including classifying five students as “persona non grata,” which, Cornell says, bans from campus “a person who has exhibited behavior which has been deemed detrimental to the university community.”
Anti-Zionist student groups have tried and failed several times to initiate mass demonstrations or make other big moves during these final weeks of the academic year.
At Occidental College in Los Angeles, Students for Justice in Palestine (SJP) “peacefully” took down an encampment it established in April to protest the institution’s financial ties to Israel after school officials rushed to the scene to take names and issue disciplinary referrals, deterring others joining in.
At Smith College in Massachusetts, SJP activists last month were granted a meeting with high-level officials at a later date in exchange for the group’s ending an unauthorized encampment established on campus to protest the board of trustees’ decision to reject a proposal inspired by the boycott, divestment, and sanctions (BDS) movement against Israel.
Follow Dion J. Pierre @DionJPierre.