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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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France, Spain Signal Support to Blacklist Iran’s IRGC as EU Moves Closer Toward Terrorist Designation
Commanders and members of the Islamic Revolutionary Guard Corps meet with Iran’s Supreme Leader Ayatollah Ali Khamenei in Tehran, Iran, Aug. 17, 2023. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency) via REUTERS
The European Union could soon label Iran’s Islamic Revolutionary Guard Corps (IRGC) as a terrorist organization, after France and Spain signaled a shift in support amid mounting international outrage over the Iranian regime’s violent crackdown on anti-government protests and shocking reports of widespread civilian deaths.
As two of the largest EU member states previously to oppose blacklisting the IRGC, France and Spain could tip the balance and pave the way for the designation, as the regime’s brutal suppression of dissent at home and support for terrorist operations abroad continues.
On Wednesday, a day before EU foreign ministers meet in Brussels to discuss the issue, French Foreign Minister Jean-Noel Barrot announced that France will back the move to blacklist the IRGC, saying the repression of peaceful protesters must not go unanswered and praising their courage in the face of what he described as “blind violence.”
“France will support the designation of the Islamic Revolutionary Guard Corps on the European Union’s list of terrorist organizations,” he posted on X.
After reversing its long-standing opposition to the move, France also urged Iran to free detained protesters, halt executions, restore digital access, and permit the UN Human Rights Council to investigate alleged abuses.
Multiple media outlets also reported that the Spanish government is expected to back the EU’s move to blacklist the IRGC, aligning with France in breaking its previous opposition.
The United States, Canada, and Australia have already designated the IRGC as a terrorist organization, while Germany and the Netherlands have repeatedly called on the EU to do the same.
Some European countries, however, have been more cautious, fearing such a move could lead to a complete break in ties with Iran, which could impact negotiations to release citizens held in Iranian prisons.
The EU has already sanctioned the IRGC for human rights abuses but not terrorism.
Labeling the IRGC as a terrorist organization would not only extend existing EU sanctions, including asset freezes, funding bans, and travel restrictions on its members, but also activate additional legal, financial, and diplomatic measures that would severely limit its operations across Europe.
Earlier this week, Italy also reversed its earlier hesitation and signaled support for the measure after new reports exposed the scale of Iran’s brutal crackdown on anti-government protests — a move that sparked diplomatic tensions, with the Iranian Foreign Ministry summoning the Italian ambassador.
According to local media, Iranian authorities warned of the “destructive consequences” of any labeling against the IRGC, calling upon Italian Foreign Minister Antonio Tajani to “correct his ill-considered approaches toward Iran.”
Tajani said the Iranian regime’s bloody crackdown on anti-government protests this month that reportedly killed thousands of people could not be ignored.
“The losses suffered by the civilian population during the protests require a clear response,” Tajani wrote on X. “I will propose, coordinating with other partners, the inclusion of the Revolutionary Guards on the list of terrorist organizations, as well as individual sanctions against those responsible for these heinous acts.”
As international scrutiny over the regime grows, new estimates show that thousands have been killed by Iranian security forces during an unprecedented crackdown on nationwide protests earlier this month, far surpassing previous death tolls.
Two senior Iranian Ministry of Health officials told TIME that as many as 30,000 people could have been killed in the streets of Iran on Jan. 8 and 9 alone.
The Iranian regime has previously reported an official death toll of 3,117. But new evidence suggests the true number is far higher, raising fears among activists and world leaders of crimes against humanity.
The US-based Human Rights Activists News Agency (HRANA), which tracks deaths by name and location, has confirmed 5,858 deaths, including 214 security personnel. Nearly 20,000 potential deaths are still under investigation, and tens of thousands of additional Iranians have been arrested amid the crackdown.
Established after Iran’s 1979 Islamic Revolution, the IRGC wields significant power in the country, controlling large sectors of the economy and armed forces, overseeing Iran’s ballistic missile and nuclear programs, and coordinating closely with the regime’s terrorist proxies in the region.
Unlike the regular armed forces, the IRGC is a parallel military body charged with protecting Iran’s authoritarian regime, ensuring its so-called Islamist revolution is protected within the country and can be exported abroad.
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Petition Calls for US Investigation Into Immigration Status of Daughter of Former Iranian President
Former Iranian President Mohammad Khatami, right, and his daughter, Leila Khatami. Photo: Screenshot
A petition circulating online that has garnered tens of thousands of signatures is calling on US authorities to investigate the immigration status of Leila Khatami, the daughter of former Iranian President Mohammad Khatami, arguing that relatives of senior figures tied to Iran’s ruling establishment should not benefit from life in the United States while Iranians at home face repression.
The petition, launched by an anonymous activist identifying as an “Iranian Patriot,” urges the Department of Homeland Security and Immigration and Customs Enforcement to review Khatami’s residency or visa status and to consider revocation and deportation if any legal grounds exist.
“This is not personal revenge. This is justice,” states the petition, which as of this writing has 84,919 verified signatures. “You cannot chant ‘Death to America’ through your political system while your own family enjoys safety, stability, and prosperity in America.”
Mohammad Khatami served as Iran’s president from 1997 to 2005 and has been described as a reformist figure within the Islamic Republic’s political system. Despite his reformist reputation, however, critics note that the Iranian state remained responsible for widespread human rights abuses at home and support for terrorist proxies abroad during his time in office.
Under Iran’s authoritarian, Islamist system, the Guardian Council, a 12-member body composed of clerics and jurists appointed either directly or indirectly by the supreme leader, bars any candidate from running for office not considered acceptable by the regime.
According to publicly available information cited in the petition, Leila Khatami, born in 1976, has pursued an academic career in the United States and has reportedly worked as a mathematics professor at Union College in New York. The petition argues that her presence in the US exemplifies a broader pattern of children of senior Iranian officials living in Western democracies while ordinary Iranians face repression at home.
Human rights activists have long documented abuses by the Islamic Republic, including the use of torture, suppression of protests, and severe restrictions on political freedoms.
Over the past few weeks, however, the Iranian regime has gone to unprecedented lengths to crush nationwide anti-government protests with a bloody crackdown. More than 30,000 people may have been killed by security forces earlier this month, according to new estimates that far exceed earlier death tolls.
Senior Iranian Ministry of Health officials told TIME that the scale of the killings and executions has overwhelmed the state’s capacity to dispose of the dead, saying that as many as 30,000 people could have been killed in the streets of Iran on Jan. 8 and 9 alone.
Aligned with the Ministry of Health’s new figures, Iran International reported that security forces killed over 36,500 Iranians during the Jan. 8–9 nationwide crackdown, marking the deadliest two-day massacre of protesters in modern history. The news outlet cited newly obtained classified documents, field reports, and accounts from medical staff, witnesses, and victims’ families.
The US-based Human Rights Activists News Agency (HRANA), which tracks deaths by name and location, has confirmed 5,858 deaths, including 214 security personnel. Nearly 20,000 potential deaths are still under investigation, and tens of thousands of additional Iranians have been arrested amid the crackdown.
The Iranian regime has reported an official death toll of 3,117.
The nationwide protests, which began with a shopkeepers’ strike in Tehran on Dec. 28, initially reflected public anger over the soaring cost of living, a deepening economic crisis, and the rial — Iran’s currency — plummeting to record lows amid renewed economic sanctions, with annual inflation only getting worse.
However, the demonstrations quickly swelled into a broader anti-government movement calling for the fall of Supreme Leader Ayatollah Ali Khamenei, Iranian President Masoud Pezeshkian and even a broader collapse of the country’s Islamist, authoritarian system.
The online petition does not allege that Leila Khatami herself has committed crimes in the United States. Instead, it argues that allowing family members of senior Iranian political figures to live in the US undermines accountability and sends the wrong message amid ongoing tensions between Washington and Tehran.
The campaign reflects growing anger within segments of the Iranian diaspora, particularly after the latest protests in Iran were met with deadly force. Activists argue that pressure should extend beyond sanctions on Iranian officials to include scrutiny of their family members living abroad.
The petition also comes on the heels of Emory University terminating Dr. Fatemeh Ardeshir-Larijani, the daughter of Ali Larijani, the secretary of the Supreme National Security Council of Iran. The termination came after US Rep. Buddy Carter (R-GA) argued that her presence posed national security and patient trust concerns.
The US Department of the Treasury this month sanctioned her father for his role in coordinating the Iranian government’s violent crackdown on the protests throughout the country. According to the Treasury, Larijani publicly called on security forces to use force against demonstrators demanding basic rights, and his actions are tied to thousands of deaths and injuries.
The Algemeiner has reached out to the Department of Homeland Security for comment for this story.
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Federal building with murals by Jewish artists at risk of sale, demolition
(JTA) — A federal building in Washington D.C. known for its murals crafted by important Jewish artists is at risk of demolition.
Now, activists are calling on New York City’s Jewish Museum for support to prevent the sale — and possible destruction — of the Wilbur J. Cohen Building.
The Jewish Museum recently concluded a retrospective of one artist whose work appears in the building, Ben Shahn.
In a letter to Jewish Museum leadership, artist-activists asked for support, citing President Donald Trump’s previous destruction of artistic landmarks as a real estate developer in New York City and a broader, nationwide record of preservation failures in the past.
“The United States has a woeful record of respecting, preserving, and restoring its public art, especially compared with older and less wealthy countries,” the letter said. It added, “We’d like to ask you to join in calling for a halt to the sale and destruction of this landmark building and its inspirational art.”
The letter was spearheaded by a trio of Jewish artists — Elise Engler, Joyce Kozloff and Martha Rosler — and currently has more than 300 signatures. Another petition aiming to preserve the building was launched in November, led by a group called the Living New Deal.
The Jewish Museum has expressed sympathy to the cause but not said whether or how it might heed the activists’ calls.
“The Jewish Museum, like all other collecting museums, is deeply committed to the stewardship of art and architecture as part of our shared cultural legacies,” director James Snyder said in a statement.
He added, “We have been attentive to this issue since it emerged, and we stand with other art world leaders, artists, and preservationists in advocating for the protection and preservation of these historic murals, while we also work to advance further strategies to ensure their safekeeping.”
The Cohen Building, which houses staffers from multiple government agencies, is sometimes referred to as the “Sistine Chapel of the New Deal” due to the style and content of the frescoes painted directly onto the walls. Completed in 1940, the building was a project of President Franklin Roosevelt’s economic and social plan known as the New Deal. Artwork for New Deal projects celebrated the working class in a new American style and were made to be accessible to the public.
Jewish artists including Shahn, Philip Guston, and Seymour Fogel contributed murals to the Cohen Building. Sculptures by archaeologist/sculptor Emma Lu Davis, German-American sculptor Henry Kreis and Richmond Barthé, a fixture of the Harlem Renaissance, can also be found throughout the building, which was placed on the National Register of Historic Places in 2007. It is extremely difficult to remove frescoes from the walls they are painted on.
The agency that oversees the U.S. government’s real estate, called the General Services Administration, began selling other federal buildings on its list late last year in a process called “accelerated disposition.” This would permit a quick sale with limited public input.
The Trump administration is in the process of moving staff out of the Cohen building, a requirement for its sale. Should the Cohen building ultimately be sold to a private buyer, there is no guarantee that the artworks will be preserved, the activists say. But the GSA says otherwise.
“As designated by Congress, the Wilbur J. Cohen Federal Building is required to be sold within two years of the building being vacated,” Marianne Copenhaver, a spokeswoman, said in a statement to JTA. “The building is still occupied. GSA has engaged art conservation professionals to evaluate the current condition of the New Deal art and identify any necessary conservation measures.”
The building’s namesake helped write the 1935 Social Security Act and later served as the U.S. Secretary of Health, Education, and Welfare under President Lyndon B. Johnson.
The provision that permits the sale was tacked onto a water bill passed in January 2025. The sale reflects the GSA’s sweeping mandate to cut costs under the Trump administration. One of the officials playing a leading role in that effort is Josh Gruenbaum, a Jewish attorney who was appointed commissioner of the Federal Acquisition Service, the GSA office that makes purchases on behalf of the government. Gruenbaum has been named a senior advisor to Trump’s Board of Peace, and has said he is using his FAS role to counter antisemitism.
The post Federal building with murals by Jewish artists at risk of sale, demolition appeared first on The Forward.