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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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A Saturday night in Portland, very close to the ICE building
ס׳איז געווען אַ שטילע נאַכט אין פּאָרטלאַנד, אָרעגאָן. מײַן חבֿר ברונאָ, אַ משפּחה־דאָקטער װאָס אַרבעט אויפֿן געביט פֿון עפֿנטלעכן געזונט פֿאַר דער שטאָט, האָט פּאַרקירט זײַן אױטאָ אין אַ טונקעלער גאַס אַ פּאָר בלאָקן פֿונעם „אײַס“־קאָמפּלעקס.
„אײַס“ זענען די ראשי־תּיבֿות פֿון דער אַמעריקאַנער אימיגראַציע־אַגענטור, וואָס האָט זינט אָקטאָבער 2024 אַרעסטירט מער ווי 185,000 אומדאָקומענטירטע אימיגראַנטן.
„װילסט טראָגן דעם האָן־קאָסטיום?“ האָט ער מיך געפֿרעגט. דאָס ערשטע מאָל אין מײַן לעבן הער איך אַזאַ פֿראַגע. איך זאָג זיך אָפּ, און ער קװעטשט זיך אַרײַן אין דעם אייגנאַרטיקן פֿאַרשטעלעכץ.
אין פּאָרטלאַנד בין איך געפֿאָרן צוליב אַ קאָנפֿערענץ. נישט געקוקט אױף די בויך־סבֿרות פֿון דאָנאַלד טראָמפּ, איז דאָס אַ שײנע שטאָט, פֿול מיט אײגנאַרטיקע װעגעטאַרישע רעסטאָראַנען, מאָדישע שענקען און אַ סך בריקן אַרום אַ בילד־שײנעם טײַך. מע האָט אויך געזען הײמלאָזע אױף די גאַסן אָבער דאָס איז שוין אַ טײל פֿון דער לאַנדשאַפֿט אין כּמעט יעדער גרויסער אַמעריקאַנער שטאָט, אַ סימן פֿון אונדזערע אומגלײַכקײטן.
נאָר צופֿעליק כאַפּט מען זיך אַז נישט אַלץ איז פֿױגלדיק. אָפּשטאַטנדיק אַ װיזיט אין אַ היגער קליניק, האָב איך באַמערקט די באַװוּסטע שילדן, װאָס װאָרנט „אײַס“ נישט אַרײַנצוטרעטן אָן אַ יורידישן באַפֿעל. פֿאַרבײַגײענדיק אױף דער גאַס, הער איך אונטער װי עס רעדט אַ פּאָרל. זי: „איך באָד זיך אין חובֿות. אַפֿשר זאָל איך זיך פֿאַרשרײַבן פֿאַר אַן אײַס־אַגענט, מע זאָל מיר פֿאַרגעבן די חובֿות.“ ענטפֿערט ער אַ שאָקירטער: „רעד נישט אַזעלכע רײד אין דער עפֿנטלעכקײט!“
װי באַװוּסט װערט פּאָרטלאַנד די טעג אָפֿט מאָל דערמאָנט אין די נײַעס, װײַל טראָמפּס אױפֿמערק האָט זיך פֿיקסירט אױף איר, װוּ עס בושעװעט כּלומרשט אַ מלחמה. כאָטש די אײנציקע קריג װאָס איך האָב דאָרט געזען איז געװען דאָס שטופּעניש אין מײַן האָטעלס לאָבי־באַר, האָב איך באַשלאָסן זיך אַריבערצוכאַפּן אין די בלאָקן לעבן „אײַס“־בנין. און דערפֿאַר האָט מײַן חבֿר זיך אָנגעטאָן דעם הון־קאָסטום.
צוליב דעם וואָס איך בין אָנגעקומען אין פּאָרטלאַנד נאָך שבת האָב איך פֿאַרפֿעלט די דעמאָנסטראַציע מיט אַ 100 מענטשן װאָס איז פֿריִער פֿאָרגעקומען, נאָר איך האָב יאָ געזען דעם עולם װאָס זאַמלט זיך דאָרט חדשים לאַנג, און װאָס טראָמפּ װיל באַקעמפֿן מיט דער נאַציאָנאַלער גװאַרדיע.
אַלץ איז געװען גאַנץ פֿרידלעך, כאָטש אַקטיװ. מ׳איז געשטאַנען אין קרײַזלעך, רעדנדיק, אַ מאָל גאַנץ הױך. עטלעכע „יוטובער“ טיפּן האָבן פֿילמירט.
ניק שירלי, אַ 22-יאָריקער װידעאָ־בלאָגער און „קאָנטענט־שאַפֿער“, האָט מיר געזאָגט, „איך בין דאָ צו רעדן מיט מענטשן [אױפֿן אינטערנעט] צו זאָגן זײ װאָס דאָ קומט פֿאָר. אַנטי־פֿאַ און פּראָטעסטירער פֿאַרנעמען די געגנט צו פּראָטעסטירן ׳אײַס׳.“ אַזעלכע פֿילמירערס, אַרומשפּאַנענדיק מיט אַפּאַראַטן אין דער האַנט און מאָבילקעס אױף סעלפֿי־שטעקנס, האָבן געשאַפֿן גיכער אַ מין צירק־געפֿיל, איידער אַן אײַנדרוק פֿון אַ קאָכעדיקן פּראָטעסט.
אַפֿשר אַ פֿופֿציק מענטשן זײַנען געשטאַנען אױף דער גאַס לעבן דעם „אײַס“־בנין יענעם שבת־צו־נאַכט, שרײַענדיק אױף די אַגענטן װאָס האָבן זיך אַװעקגעשטעלט אױפֿן דאַך. טעראָן, אַ 19-יאָריקער, האָט געזאָגט אַז ער איז געקומען כּדי זיך אַקעגנצושטעלן קעגן „אײַס.“ ניקאָל, 22 יאָר, האָט געזאָגט, „מע נעמט אַװעק אונדזערע קאָנסטיטוציאָנעלע רעכט. דערפֿאַר זײַנען מיר דאָ.“
ברי, אַ יונגע, נידעריקע פֿרױ איז געשטאַנען אין מיטן אַ קרײַזל מענטשן, האַלטנדיק פֿעסט אין דער הײך אַ מעקסיקאַנער פֿאָן. „װאָס טוסטו דאָ?“ האָב איך זי אַ פֿרעג געטאָן. „מיר פּראָטעסטירן קעגן דעם ׳אײַס׳־בנין און לאָזן פֿלאַטערן די פֿאָן כּדי אַרױסצוּװײַזן סאָלידאַריטעט מיט אונדזערע מעקסיקאַנער ברידער און שװעסטער, װאָס װערן עטניש גערײניקט.“
אַז אַ פֿרױ, װאָס האָט נישט געװאָלט געבן איר נאָמען, האָט געהערט אַז איך שרײַב פֿאַר אַ ייִדישער צײַטונג, האָט זי האַסטיק אַ פֿרעג געטאָן, „װאָס מײנסטו װעגן עזה? האַלטסטו דאָס פֿאַר אַ גענאָציד?“
אױפֿן װעג צום עולם טראָפּמיסטן (אַ היפּשע צאָל, כאָטש אַ קלענערער װי די לינקע – מיט טראָמפּ־ און אַמעריקאַנער פֿאָנען), האָב איך געטראָפֿן אַ יאַט אָנגעטאָן אין שװאַרץ. „איך װיל גאָר נישט זאָגן, נאָר ס׳איז אַ מזל אַז קײנער איז דאָ נאָך נישט דערהרגעט געװאָרן.“
אַ פּאָליצײ־אױטאָ איז אַדורכגעפֿאָרן. „בלאָקיר נישט די גאַס! זײַט אײדל אײנער צום צװײטן!“ האָט מען געפֿאָלגט. מײַן חבֿר מיטן הון־קאָסטיום האָט געטאַנצט צו דער מוזיק װאָס עמעצער האָט געשפּילט.
אַ פֿאָן־טרעגער צווישן די טראָמפּיסטן האָט מיר באַשריבן זײַנע צילן. „איך בין דאָ צו פֿאַרברענגען, אָנצוקוקן דעם עולם און פֿאַרטײדיקן די פּאַטריאָטן.“
אַ פֿרױ און אַ בחור זענען געשטאַנען אױפֿן ראַנד טראַטואַר. „פֿאַר װאָס זײַט איר דאָ?“ האָב איך אַ פֿרעג געטאָן.
„איך בין אַ שטיצער פֿון די פּאַטריאָטן,“ האָט זי זיך אָפּגערופֿן. „אָנגעקומען בין איך אין פּאָרטלאַנד צו 18 יאָר װי אַ נישט־חתונה־געהאַטע מאַמע. איך האָב געדאַרפֿט שפּעטער פֿאַרלאָזן די שטאָט װײַל איך האָב מער נישט געקענט פֿאָרן מיט דער צופֿאָר־באַן. דראָג־אַדיקטן. ווילדע אומרוען. מע באַגנבֿעט אײנער דעם צװײטן. איך הייס בעט. אָט איז מײַן זון לאָראַן.“
„מעג איך אַראָפּנעמען אײַער בילד?“
„װאָסער צײַטונג, װידער?“
„אַ ייִדישע.“
„אין דעם פֿאַל, דאַרף איך ענדיקן מיט דעם: יעזוס איז דער מלך.“
איך האָב אַ קוק געגעבן אױפֿן האַנטזײגער און זיך געכאַפּט אַז ס׳װערט שפּעטלעך. איבערגעכאַפּט אַן אינדיש־װעגעטאַרישע װעטשערע, זײַנען מיר צוגעפֿאָרן צום פֿליפֿעלד. מײַן חבֿר איז שױן געװאָרן אױס האָן.
כ׳בין אַהײמגעפֿאָרן מיט פּאָרטלאַנדער זכרונות פֿון פֿאָנען און פֿאָטאָגראַפֿן.
The post A Saturday night in Portland, very close to the ICE building appeared first on The Forward.
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Michigan Lt. Gov. Garlin Gilchrist Attacks Israel During Democratic Primary Campaign for Governor
Michigan Lt. Gov. Garlin Gilchrist speaks at a “Hands Off” protest at the Michigan Capitol in Lansing, Michigan, on April 5, 2025. Photo: Andrew Roth/Sipa USA via Reuters Connect
Michigan Lt. Gov. Garlin Gilchrist has sparked backlash among the state’s Jewish community in recent weeks over his fierce condemnations of Israel while running in the Democratic primary to be Michigan’s next governor.
Gilchrist has sharpened his rhetoric against Israel, falsely accusing the Jewish state of both committing a “genocide” against the Palestinian people and purposefully inflicting famine across Gaza.
Since entering the race, Gilchrist has embarked on a full-court press to galvanize Michigan’s Arab community behind his campaign. Gilchrist recently spoke at events held by the American-Arab Anti-Discrimination Committee and ArabCon, in which he condemned Israel for supposedly committing a “genocide” in Gaza. He has also vowed not to accept money from organizations that support Israel’s war against Hamas, including the American Israel Public Affairs Committee (AIPAC), a lobbying group that seeks to foster bipartisan support for the US-Israel alliance.
“This is not a matter of opinion; it is a matter of fact,” Gilchrist said to a cheering audience at ArabCon last month. “This has been established by the global leaders who study genocide. This is not something we should support. American taxpayer dollars should not fund offensive weapons of war while children are starving, while medical resources are being blocked to civilians, and while lineages of families are being erased.”
ArabCon, an annual convention held in Dearborn, Michigan to address issues affecting the Arab American community, featured several speakers connected to terrorist organizations. Some featured speakers referred to Zionists as “vile” and dismissed the Jewish people’s connection to Israel.
At last year’s event, Mohammed Maraqa, data strategist for the American-Arab Anti-Discrimination Committee, said that “the Jewish community is led by their business people, by their moneyed interests.”
Gilchrist further condemned Israel in fundraising emails, claiming that the Jewish state has oppressed Palestinians and accusing AIPAC, the foremost pro-Israel lobbying organization in the US, of collaborating with “billionaire allies” to silence him.
“What’s happening in Gaza is a genocide. Families are starving. Children are being bombed. And our federal government is writing the checks that fund it,” Gilchrist’s campaign wrote in a fundraising email. “I stand for human rights, dignity, and safety. That is why I am standing with the Palestinian people and their family, friends, and allies in Michigan – even knowing that AIPAC and its billionaire allies will flood Michigan with attack ads to try to shut me up.”
The Jewish Federation of Detroit issued a statement accusing Gilchrist of peddling “antisemitic” tropes and mischaracterizing Israel’s military campaign against the Hamas terrorist group in Gaza.
“Gilchrist promotes an inaccurate and offensive narrative that also omits the horrific attacks of October 7th and ignores those that remain hostage in Gaza,” the Jewish Federation of Detroit said in a statement, referring to Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel.
“This inflammatory language is an attempt to foster divisiveness as a campaign tool. We expect our elected representatives to reject political rhetoric that plays into antisemitic tropes and instead promote peace and understanding among all Michiganders,” the group continued.
US Rep. Rashida Tlaib (D-MI), one of the most vocal critics of Israel in the US Congress, endorsed Gilchrist on Tuesday.
“I trust Garlin [and his] lived experience, not only as a father, but as someone who understands what it means when we don’t have people in office defending us and fighting on our behalf,” Tlaib said.
Skeptics have suggested that Gilchrist’s repudiation of Israel is an effort to inject life into his fledgling gubernatorial campaign. Despite serving as the running mate of sitting Gov. Gretchen Whitmer (D-MI), Gilchrist has failed to secure her endorsement. Earlier this year, Whitmer refused to throw her weight behind Gilchrist, breaking a longstanding tradition of Michigan governors endorsing their second in command.
According to polls, Gilchrist faces a steep uphill climb to win Michigan’s Democratic nomination for governor. A recent poll conducted by Impact research showed Michigan Secretary of State Jocelyn Benson leading Gilchrist by a whopping 39 points. Unlike Gilchrist, Benson has refused to call Israel’s actions in Gaza a “genocide.”
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US-Backed Efforts Bring Longtime Foes Israel and Syria Closer to Security Pact
Members of Israeli security forces stand at the ceasefire line between the Golan Heights and Syria, July 16, 2025. Photo: REUTERS/Ammar Awad
Israel and Syria are reportedly in the final stages of months-long negotiations over a security agreement that could establish a joint Israeli, Syrian, and US presence at key strategic locations.
Jerusalem and Damascus have agreed to form a joint Israeli-Syrian–American security committee to oversee developments along their shared border and uphold the terms of a proposed deal, Israeli officials told Saudi media outlets Al-Arabiya and Al-Hadath.
Following the fall of longtime Syrian President Bashar al-Assad in December, Israel deployed troops into a buffer zone along the Syrian border to establish a military position aimed at preventing terrorists from launching attacks against the Jewish state.
The previously demilitarized zone in the Golan Heights was established under the 1974 Disengagement of Forces Agreement between Damascus and Jerusalem that ended the Yom Kippur War. However, Israel considered the agreement void after the collapse of Assad’s regime.
After months of negotiations and rising tensions, both countries appear close to finalizing an agreement based on the 1974 framework, with minor adjustments to reflect current realities — one of the most promising efforts yet to reach a lasting security arrangement.
For its part, Israel assured US and Syrian officials that it will not support any destabilizing forces within Syrian territory, according to reports.
Meanwhile, the Syrian government pledged to protect the Druze population while providing Sweida, a Druze region in the country’s south, with the support and resources needed to maintain stability.
Under a US-backed proposal, a humanitarian corridor from Israel to Sweida has reportedly been ruled out, with any aid route instead planned to run from Damascus to ensure all movement passes through officially sanctioned channels.
Earlier this year, tensions escalated after heavy fighting broke out in Sweida between local Druze fighters and regime forces amid reports of atrocities against civilians.
At the time, Israel launched an airstrike campaign to protect the Druze, which officials described as a warning to the country’s new leadership over threats to the group — an Arab minority with communities in Syria, Lebanon, and Israel whose religion is derived from Islam.
Jerusalem has pledged to defend the Druze community in Syria with military force if they come under threat — motivated in part by appeals from Israel’s own Druze minority.
But the Syrian government has accused Israel of fueling instability and interfering in its internal affairs, while the new leadership insists it is focused on unifying the country after 14 years of conflict.
Describing Syria’s new rulers as barely disguised jihadists, Israel has consistently vowed to prevent them from deploying forces in the country’s southern region, which borders northeastern Israel.
Despite lingering reservations about the newly established Syrian regime, Israeli officials have signaled interest in pursuing formal diplomatic relations if specific conditions are met.
Under the Trump administration, Washington has lifted sanctions on the Syrian government to support the country’s reconstruction efforts and pushed for Damascus to normalize relations with Israel.