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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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NY woman charged with attempting to send over $30,000 to Palestinian Islamic Jihad
(JTA) — A New York woman was arrested and charged with attempting to provide financial support to “Palestine Islamic Jihad,” a U.S.-designated foreign terrorist group, the Justice Department announced Tuesday.
Catherine Beth Washburn, 37, of Irondequoit, New York, allegedly sent more than $30,000 in cryptocurrency across 80 transactions to an individual who identified as a Palestinian Islamic Jihad fighter in Gaza and claimed to have engaged in attacks against Israel, according to the Justice Department.
She was charged with attempting to provide material support and resources, namely currency, to a designated Foreign Terrorist Organization, a crime that carries a maximum penalty of 20 years in prison and a $250,000 fine.
“As alleged in the complaint, this defendant, fueled by her self-described hate of Israel and Jewish people, went to great lengths to attempt to provide financial support to terrorist organizations that use violence to further their agendas, including the Palestine Islamic Jihad,” Michael DiGiacomo, the U.S. Attorney for the Western District of New York, said in a statement.
Despite Washburn’s alleged attempts to “support violent extremism,” he added, she was “stopped.”
In February and March 2026, the FBI obtained alleged communications between Washburn and the Islamic Jihad fighter in which she told him that she wished “every day were October 7th.”
The Palestinian Islamic Jihad is an Iran-backed Palestinian terror group that attacked Israel alongside Hamas on Oct. 7, 2023, during which its fighters abducted and killed Israeli citizens, including Dror Or, who was killed in Kibbutz Be’eri, and Oded Lifshitz, who was killed in captivity, and Gadi Mozes and Arbel Yehud, who were abducted by the group and released in January 2025.
“[I]f I lived in Gaza, I would fight alongside the resistance,” Washburn allegedly wrote, adding that she hated Jews “very much,” and that she wished Israel “would disappear.”
In one message, Washburn allegedly stated, “I feel excited every time I see news of the killing of an occupation soldier.”
Attempts to reach Washburn for comment by the Jewish Telegraphic Agency were unsuccessful.
According to the criminal complaint, Washburn is a leader of the Direct Action Movement for Palestinian Liberation, an extremist anti-Zionist group. The group, which operates in the United States and abroad, was launched last spring and engages in “direct action” to “protest, attack, destory [sic], sabotage and shut down Zionist and U.S infrastructures & business and all its affiliates,” according to the Anti-Defamation League.
In August 2025, an affiliate of the group, Jermaiah Yusuf Sawaqed, 25, of Everett, Massachusetts, was charged with vandalizing the Massachusetts State House with paint.
Washburn made an initial appearance Tuesday afternoon before U.S. Magistrate Judge Mark W. Pedersen and was detained.
The post NY woman charged with attempting to send over $30,000 to Palestinian Islamic Jihad appeared first on The Forward.
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Columbia University pledged to revamp Mideast offerings. Students of the subject say fragmented courses fall short.
New president Jennifer Mnookin took the helm of Columbia University July 1, vowing to chart a steady course following a tumultuous Gaza War protest movement and Trump administration threats to pull funding that led the Ivy to make a controversial pledge for reforms.
The government also threatened a takeover of the department called Middle Eastern, South Asian, and African Studies Department (MESAAS), which has long been associated with the Palestinian cause and known as a hub for scholarship critical of Israel.
Columbia’s July 2025 agreement, issued in response to allegations that the protests amounted to discrimination against Jews on campus, pledged to “conduct a thorough review of the portfolio of programs in regional areas across the University, starting with the Middle East” to ensure offerings are “comprehensive and balanced.”
Nearly a year later, the department has been left untouched, according to its chair, Gil Hochberg.
“No requests, suggestions, recommendations, changes were made or enforced by the university on MESAAS as a department. Our academic autonomy has been respectfully preserved,” she said in an interview with the Forward. “The department itself has not been directly or indirectly affected.”
Columbia has made other moves to offer more courses that cover Israel. But undergraduates who study the region say that fragmentation makes pursuing a major challenging.
Orpaz Zamir, a Middle East Studies major at Columbia who hopes to pursue a career in Mideast policy, said courses focused on the conflict are limited. “If you want to study about Israel and Palestine, there are only two classes you can take,” referring to a sociology course taught by Professor Yinon Cohen and the course taught by Massad. He took both.
Massad, the only professor currently teaching about the conflict in MESAAS, has been the department’s chief lightning rod. His article a day after the Oct. 7 attacks, describing the Israeli victims as “colonists” and videos of the attacks as “awesome,” sparked a petition with 70,000 signatures to remove him from Columbia. Massad, who is tenured, has been teaching the course Palestinian and Israeli Politics and Societies for years. Among his students was Darializa Avila Chevalier, a former Columbia Gaza encampment leader who last week defeated a longtime New York congressman on an anti-Israel platform and drew criticism for her refusal to condemn the Oct. 7 attacks. As an undergrad, she called Massad her favorite professor.
In Spring 2024, a visiting professor, Mohamad Abdou, was fired amid the Congressional hearings on campus antisemitism because of a social media post he made shortly after the Oct. 7 attacks that read: “I’m with the muqawamah [the resistance] be it Hamas and Hezbollah and Islamic Jihad.”
Activist faculty made headlines but also spoke to a broader reality, as identified by an internal Columbia University antisemitism task force that found in its December 2025 report that “Columbia lacks full-time tenure line faculty expertise in Middle East history, politics, political economy, and policy that is not explicitly anti-Zionist.”
The same report concluded: “Many Jewish and Israeli students reported that if they want to study the Middle East at Columbia, there currently are not enough options that don’t treat Zionism and Israel as fundamentally illegitimate.”
Exam questions
Students interviewed by the Forward describe experiences consistent with those findings. Zamir said he found Cohen’s course on Israel more balanced than Massad’s, though concluded the assigned readings disproportionately favored the Palestinian perspectives.
“To the Palestinian side, he would give entire chapters and long readings, and then for the pro-Israel side it would be mostly a few pages of an article,” said Zamir. “There’s one book that they did give to us that was a bit more pro-Israeli, but it was pro-Israeli in the bad sense, like it justified ethnic cleansing. It’s not the kind of thing that I would support.”
In Massad’s course, Zamir saw discussions of the conflict reflect a particular ideological viewpoint.
He recalled Massad questioning evidence of Hamas sexual violence during the Oct. 7 attacks and disputing claims that Hamas intentionally targets civilians. Zamir also found the questions on exams to be problematic. On one exam, Zamir said, two out of three questions had to do with how Zionism collaborated with the Nazis. On the final exam, one of three questions asked students whether Israel had the right to exist.
“Because he didn’t give any reason in class for why Israel should exist, it’s very hard to answer that question with anything other than ‘no,’” Zamir said. He said he drew on arguments he had learned outside the course to argue that Israel did have that right — and received full credit for the answer.
Zamir noted that despite their ideological differences, Massad made an effort to make him feel welcomed as the only Israeli in the class, even when fellow students didn’t.
Other students interested in the subject described similar difficulties finding courses they viewed as balanced.
“I was looking up every professor and looking pretty scrutinizingly through the description of every class,” said Zev Huneycutt, a rising senior majoring in Middle East studies, economics and political science.
“In the Middle East studies department, when I would look them up, and they’d have leveled this kind of crazy criticism of Israel, and it’s not stuff like, ‘I have some issues with current Israeli government policies,’ it’s stuff that goes a little farther than that. It’s delegitimizing, and I’m like, ‘Okay, well, I’m not taking that professor then.’”
In February, as part of the agreement with the federal government, Columbia published an internal review committee’s recommendations and commitments from several academic departments to enhance Middle East-focused offerings — almost all of which are set to occur outside the MESAAS department.
Indeed, the first recommendation from the review committee reads: “Expand coursework on the Middle East … by developing offerings that complement — and are clearly differentiated from — courses offered by MESAAS.”
Hochberg concludes that this is because MESAAS is already fulfilling its mandate. She noted that the department was “rigorously reviewed” both internally and externally in 2024 during the standard review process that takes place for every department at Columbia every eight years.
“It would be very strange to have another, and the university would never do that,” she said, adding that the review done in 2024 generated a file of 20 pages of recommendations detailing the strengths and weaknesses of the department. According to Hochberg, none of the recommendations made in internal and external reviews had to do with how Israel is taught at MESAAS.
Hochberg, who was born in Israel and identifies as an anti-Zionist, has previously taught courses on Israeli culture. Serving as chair of MESAAS for the past six years, she said, administrative responsibilities have required her to step back from teaching those courses, contributing to what she acknowledges as a gap in the department’s offerings on Israel.
She contends much of the criticism of an anti-Israel bias within MESAAS has been overblown. “It’s a very vigorous department,” she said. “The picture of it as being like a propaganda machine, it’s just not fair.”
Arab Studies search
Though Columbia has left MESAAS largely untouched, it has made additions to other departments and institutes, including bringing on a visiting professor in the economics department to teach about the Middle East, and arranging a visiting appointment in the History Department to teach the history of modern Israel. Its School of International and Public Affairs has appointed a visiting professor, jointly with Columbia’s Institute for Israel and Jewish Studies, to teach on the Jewish world and Middle East policy with courses beginning this fall.
The university also plans to hire a new Edward Said Professor in Modern Arab Studies and Literature, a tenured position that was vacated last August by Rashid Khalidi, a leading scholar of Palestinian history. Khalidi cited the university’s adoption of the IHRA definition of antisemitism as part of its agreement with the federal government — which equates denying Jews their right to self-determination in Israel with antisemitism — as his reason for resigning.
One potential candidate, Max Weiss, was active in Princeton’s pro-Palestinian movement, serving as a spokesperson when faculty occupied Princeton’s Clio Hall in April 2024 and 13 people were arrested. Another, Rosie Bsheer, was removed from her leadership post at Harvard after she organized a panel that former Harvard President Lawrence H. Summers described as “very likely” antisemitic under the IHRA definition.
The university also plans to launch a new undergraduate major in Global Affairs and Public Policy, which it says will expand Middle East course offerings. But the proposal has drawn criticism. In a June 15 statement, the Student Affairs Committee of the University Senate, a body that sets campus policy, questioned “the role of the Global Affairs and Public Policy major in regard to the federal resolution agreement’s commitment to offer politically prescribed curricula on the Middle East.”
To help expose students to a range of analyses of the Middle East, the internal review committee encouraged cross-listing among the Jewish studies institute, MESAAS and the proposed new program.
But this upcoming school year, the Institute for Israel and Jewish Studies is offering several courses that pertain to the Middle East, including a course on the history of modern Israel and a course on Jews living in North Africa, that are not cross-listed with MESAAS. (The Institute’s director declined to speak with the Forward, saying that she does not discuss Columbia in the media.)
The only Israel-focused course that MESAAS will cross-list for the upcoming year is the sociology course taught by Cohen.
According to Hochberg, “There are absolutely no political barriers to including courses offered by Jewish and Israel studies in the department, and there never have been.”
She said, “I don’t think it’s a hostile relationship between MESAAS and IIJS. There’s just no substantial relationship. But we do cross-list some courses.”
For Zamir, Columbia’s new reforms are unlikely to address what he views as the underlying problem.
“Adding some classes in the Israel Institute won’t change things, because no one will take a class in the Israel Institute unless they are pro-Israeli to begin with,” he said. “If it’s in the Middle East department, it’s like ‘okay, well, it sounds neutral,’ even though it’s definitely not.”
Lishi Baker, who graduated this spring with a major in history and a specialization in the Middle East, said he largely built his Middle East studies education outside the MESAAS department. He sees the university’s efforts to expand Middle East offerings in other departments as a welcome development.
“A lot of people do what I did, which is study the Middle East through other departments,” Baker said.
He pieced together courses from the History Department, political science, policy school and Jewish studies, ultimately earning a minor in Jewish studies because many of the courses he took related to Israel did not count toward his major.
“I think now, the best place to study the Middle East at Columbia is everywhere but the Middle East Studies Department,” said Baker.
The post Columbia University pledged to revamp Mideast offerings. Students of the subject say fragmented courses fall short. appeared first on The Forward.
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VIDEO: Literature scholar Nathan Cohen speaks about ‘shund’ literature
נתן כּהן, דער אָנגעזעענער פֿאָרשער פֿון דער ייִדישער ליטעראַטור בײַם בר־אילן אוניווערסיטעט, האָט לעצטנס געהאַלטן אַ רעפֿעראַט אויף ייִדיש אין מינכן, דײַטשלאַנד, וועגן דער ייִדישער מאַסן־ליטעראַטור (דער עיקר, שונד־ליטעראַטור) צווישן 1860 און 1914.
דער נאָמען פֿונעם רעפֿעראַט, „ביכער פֿאַר אַלע“, איז געווען אַ רמז אויפֿן פֿאַרלאַג פֿונעם זעלבן נאָמען, וואָס זײַן שליחות איז געווען צו מאַכן די וועלטלעכע ייִדישע ליטעראַטור מער צוטריטלעך און וואָלוועלער פֿאַר די אָרעמע ייִדישע מאַסן.
די לעקציע, וואָס כּהן האָט געהאַלטן דעם 17טן יוני אינעם לודוויג־מאַקסימיליאַנס־אוניווערסיטעט, איז געווען טייל פֿון אַ יערלעכער טראַדיציע אין מינכן, אײַנגעפֿירט אין 2011 — דעם שלום־עליכם־רעפֿעראַט אין אָנדענק פֿון עוויטאַ וויעצקי, ז״ל. אַרום זיבעציק מענטשן זענען געקומען הערן דעם רעפֿעראַט, און נאָך אַ פֿופֿציק האָבן זיך צוגעהערט דורך דער אינטערנעץ. די אונטערנעמונג איז געשטיצט געוואָרן דורכן קולטור־צענטער פֿון דער מינכנער קהילה און דורך דער קושנער־פֿונדאַציע.
מיט אַ טאָג פֿריִער האָט כּהן געגעבן אַן אַרײַנפֿיר צו דער טעמע פֿאַר אַ גרופּע אָרטיקע ייִדיש־סטודענטן. ווי מע האָט געהערט פֿון די אָפּרופֿן נאָכן קלאַס, האָט נישט נאָר דער תּוכן, נאָר אויך כּהנס אופֿן רעדן גופֿא פֿאַרכאַפּט די תּלמידים. בײַ עטלעכע סטודענטן איז דאָס געווען צום ערשטן מאָל וואָס זיי הערן אַ גאַנצענע לעקציע אויף ייִדיש, און דערצו נאָך – פֿון אַן אומבאַקאַנטן לערער.
אינעם רעפֿעראַט גופֿא דעם צווייטן טאָג האָט כּהן אָנגעהויבן מיט אַ היסטאָרישן אַרײַנפֿיר, דערקלערנדיק ווי אַזוי און ווען עס האָט זיך אָנגעהויבן פֿאַרשפּרייטן די ייִדיש־וועלטלעכע ליטעראַטור און וואָסער ראָלע האָט אין דעם געשפּילט די ייִדישע פּרעסע, אָנהייבנדיק מיטן אַמאָליקן ייִדישן וואָכנבלאַט „קול מבֿשׂר“.
אין צוואַנציקסטן יאָרהונדערט האָבן זיך די ייִדישע צײַטונגען גענומען פֿאַרשפּרייטן אַלץ מער און מער. אין וואַרשע אין 1906 האָט מען אַרויסגעגעבן אַ סך מער ייִדיש־שפּראַכיקע צײַטשריפֿטן ווי העברעיִשע אָדער פּויליש־ייִדישע. האָבן די ייִדישע צײַטונגען געמוזט אויסהאַלטן אַ שטאַרקע קאָנקורענץ, און איין מיטל אין קאַמף איז געווען צו דרוקן די ראָמאַנען אין המשכים (אָדער, ווי מע פֿלעגט עס רופֿן אויפֿן דײַטשמערישן שטייגער – „אין פֿאָרזעצונגען“). אַ בולטער בײַשפּיל פֿון אַזאַ „ראָמאַנען“־קאָנקורענץ געפֿינט מען אין די צוויי וואַרשעווער טאָגצײַטונגען, „הײַנט“ און „מאָמענט“.
די לעקציע האָט כּהן אילוסטרירט מיט אָן אַ שיעור בילדער, ניט נאָר פֿון די צײַטונגען, נאָר דער עיקר אויך פֿון די שיינע שער־בלעטלעך פֿון די אַרומגערעדטע ראָמאַנען; צווישן זיי — ניט ווייניק ווערק פֿון די ייִדישע „שונד“־מחברים אײַזיק־מאיר דיק און שמר. אָט נעמט למשל אַזאַ טיטל: „די בלינדע יתומה, אָדער צווישן טיגערן“ פֿון שמרן, געדרוקט אין 1892.
גרויס הנאה האָט דער עולם געהאַט קוקנדיק אויף ייִדישע באַאַרבעטונגען פֿון אַזעלכע באַקאַנטע ווערק ווי „שערלאָק האָלמס“, „ראָבינזאָן קרוזאָ“ און „מאַקס און מאָריץ“ — אַן אילוסטרירטע דײַטש־שפּראַכיקע דערציילונג פֿון 1865. כּהן האָט זיך באַזונדער אָפּגעשטעלט אויף די דעמאָלטיקע נאָרמעס פֿון איבערזעצן, אויף דער נטיה צו פֿאַרייִדישן פֿרעמדשפּראַכיקע ווערק: אָט הייסט למשל ראָבינזאַן קרוזאָס געפֿונענער חבֿר ניט „פֿרײַטיק“ ווי אין אַנדערע לשונות, נאָר דווקא „שבת“.
מיט פֿילצאָליקע קאָמישע בײַשפּילן האָט כּהן געפֿירט דעם עולם דורך דער געשיכטע פֿון ייִדישער ליטעראַטור, און בולט אָנגעוויזן ווי אַזוי זי האָט אַלע מאָל געזוכט אַ מיטל־ליניע צווישן די אַמביציעס און פֿאָדערונגען פֿון דער הויכער ליטעראַטור מיטן געוואַלדיקן נאָכפֿרעג בײַ די מאַסן נאָך אַ מער „צוטריטלעכער“ ליטעראַטור.
כּהן האָט אַזוי שיין און דראַמאַטיש באַשריבן די שונדראָמאַנען מיט זייערע סענסאַציאָנעלע קעפּלעך, אַז דער עולם איז שוין, דאַכט זיך, גרייט געווען צו קויפֿן און צו לייענען די ביכער. אַ שאָד וואָס קיין מוכר־ספֿרים איז דאָרטן ניט געווען!
דערצו האָבן אַ סך צוהערערס זיך געפֿרייט אַז זיי קענען הערן אַ לאַנגע לעקציע אויף ייִדיש. עטלעכע האָבן זיך אַפֿילו נאָכגעפֿרעגט וועגן ייִדיש־קורסן – וואָס דאָס איז אפֿשר די שענסטע פּעולה פֿון כּהנס רעפֿעראַט.
כאָטש מע האָט אין אָנהייב 20סטן יאָרהונדערט אָפֿט געהאַלטן ייִדיש פֿאַר אַ „זשאַרגאָן“ קען מען זאָגן אַז טיילווײַז „זשאַרגאָניזירט“ מען ייִדיש ביז הײַנט צו טאָג, ווײַל ס’רובֿ פֿונעם עולם אַסאָציִיִרט ייִדיש ראשית־כּל מיט מוזיק (און געוויינטלעך בלויז מיט איין געוויסן טיפּ מוזיק – קלעזמער) אָדער וויצן. מיט זײַן רעפֿעראַט האָט כּהן דערוויזן דעם היפּוך — אַז ייִדיש טויג יאָ פֿאַר אַן אַקאַדעמישער בינע, און אַז אַפֿילו וועגן אַזאַ „נידעריקער“ טעמע ווי שונד, קען אַ פּראָפֿעסאָר האַלטן אַן ערשטקלאַסיקע לעקציע.
כּדי צו הערן דעם גאַנצן רעפֿעראַט, גיט אַ קוועטש דאָ.
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