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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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In the face of conflict over assimilation, appropriation, colonialism and hegemony, a plea for human dignity through dance
Some movies cut so close to home that they make it impossible to have an objective response. When I was watching Tatyana Tenenbaum’s debut feature documentary Everything You Have Is Yours, the moment of truth hit about halfway through.
The film’s protagonist, dancer and choreographer Hadar Ahuvia, is rehearsing in an empty studio, talking about doing her homework at the Jewish Community Center in Hawaii as a child, while her mother taught Israeli folk dance classes in another room. She’d only stop when she heard a favorite song.
“I’d rush out,” Ahuvia says in voiceover “to join a dance or two with women my mother’s age, tucking into their palms for ‘Mah Navu.”
I leaped up because I suddenly remembered dancing with my own Israeli mother, at a New Jersey JCC in the 80s, my small hand tucked into her palm, as we moved softly in a circle with American Jews, to the opening notes of “Mah Navu.” My middle-aged legs were convinced that they still knew what to do. They didn’t, and I slammed into the coffee table, leaving angry bruises on both shins that still refuse to heal.
It’s a little on-the-nose, but so is life:
Like Ahuvia, I’m the daughter of kibbutzniks who moved to the U.S. and raised me here, and I loved the old dances. Like Ahuvia, I knew very little then about the history of how they’d come into being. I only knew they belonged to us, just as Israel belonged to us. And like Ahuvia, I come from a family full of conflict over the war. We throw words at each other: genocide, terrorists, resistance, safety, peace, justice. We wield facts and figures as weapons, we challenge each other’s sources. We demand empathy while offering none; we yell, we sulk, we storm out of group chats, and then collapse into that most un-Jewish of compromises: silences that sometimes last weeks. And this is just with my parents. Don’t even get me started on the uncles.
Despite all our best and worst efforts, we never change each other’s minds.
But perhaps that’s the trouble. And part of what makes Everything You Have is Yours such a necessary offering. Tatyana Tenenbaum and Hadar Ahuvia, both of them dance artists, are interested in the body, not the mind. Over the course of seven years, Tenenbaum films Ahuvia’s trips from New York to Poland to Palestine and to her mother’s kibbutz in Israel — everywhere that Ahuvia can, in her own words, “exercise my freedom of movement,” in pursuit of her troubled, troubling lineage.
Tenenbaum’s camera dances with Ahuvia as she wrestles with the folk traditions on which she was raised. The film’s title is taken from one of Ahuvia’s own works in which she and her collaborators demonstrate and re-enact the ways in which early Israeli folk dances appropriated, assimilated, and finally claimed ownership of Palestinian and Jewish Arab traditions.
Everything You Have Is Yours is not a screed or polemic but rather a gorgeous, engrossing portrait of committed dancers — Israeli, Ashkenazi, Sephardi, Mizrahi, American and Palestinian — as they, like Ahuvia, claim their own “freedom of movement” within the shackles that bind past and present. And while Ahuvia’s performances draw from her specific identity and heritage — as her collaborators draw from theirs — her questions are universal: How does history live in our bones? What do we lose, and what do we gain, when we challenge the myths of our childhood? How do we carry the violence inflicted on us and the violence we inflict on others? And where do we go from here?
Ahuvia and Tenenbaum talked to me over Zoom about the film’s long journey to the screen, the impact of the past two years on their relationships and work, and why such a critically well-received project has yet to find a distributor.
I told them I’d connected with the film. I didn’t tell them it was the first movie I’ve seen about Israel that I could imagine watching with my own mother, across our differences, my palm tucked once more in hers.
When I first reached out to you for this interview, Tatyana, you expressed a very strong conviction that you and Hadar needed to be in the conversation together.
Tatyana Tenenbaum: Hadar and I are both dance artists, and that’s how we met, so the movie grew out of a horizontal friendship. Before I proposed to Hadar that we document her process, we had already worked together as performers.
Also, the themes we’ve explored are related: I’m not Israeli, but I do have Ashkenazi Jewish lineage, so for me this project was also a reflection of what it means as an American to have assimilated into a national project and into empire.
You shot and edited over seven years. What kinds of conversations did you need to have as you were working out accountability over the long haul, both to each other and to the other dancers on camera?
TT: So many! I’m a process-based artist and I had never made a film before, and at first I thought it would just be a 10-minute short. And then 15, and then 20, and it kept evolving. Hadar and I had a lot of catch-up work to do around consent. This is personal work and her relationships with her family are very tender. Ultimately the process mattered, not only because of the political ideas Hadar is grappling with and her beautiful artistry, but also her vulnerability.
Was it a shared editing process?
Hadar Ahuvia: No, I am really glad this is Tatyana’s film. I don’t think it would be an interesting thing to see a documentary that I made about myself.
The film has been very well received by audiences and critics, but there has been some struggle getting distribution and getting it shown, particularly by Jewish festivals. What do you think is happening there?
TT: Our struggles with distribution aren’t unique. Films that are critical of Zionism are not films that distributors want to take a risk on. There are exceptions: The Jewish Film Institute, for example, presented the movie in San Francisco for Winterfest, and they made a beautiful panel as the centerpiece of the weekend about it, which was lovely.
Because we were on their roster, all the Jewish festivals then solicited the film. But none of them programmed it. I think it’s worth saying, and worth naming that. It’s a missed opportunity.
HA: And we invite them to reconsider.
While the film has a point of view, it also features Israeli and American dancers rehearsing and performing together while navigating political disagreement. That diversity of thought feels both satisfying and precarious. How have the past two years of fracture, both between and amongst Israeli and American Jews, impacted these dancers and your relationships with them?
TT: It’s been hard. But we’re still in relationship with everyone in the film.
HA: We knew right from the start that we didn’t all sit in the same place politically. Even if we disagree about the exact makeup of what political futures should look like, we believe in the humanity and dignity of all people. And I think that continues to be true for everybody who participated, which enables us to continue to be in relationship.
On the other hand, while the Palestinian-Americans in Freedom Dabka Group are featured prominently, they only appear in parallel. There’s never an intersection, or a moment of seeing the two sets of dancers come together.
HA: It would have been superficial to try to invite Palestinians into my work. That wouldn’t change the power dynamics of it still being my work, and my authorship. Also, the politics in the real world are such that this kind of collaboration in my work about Israeli dance didn’t feel possible. It would have been superficial for me to rush to solutions.
I even thought about putting videos of Palestinians in different pieces, and that didn’t feel right either, because it wouldn’t give them the agency of representing themselves. And so what I decided to do instead was to “notice the absence.” The absence of relationship with Palestinians comes from the way that apartheid in the State is actualized in my body.
There’s a particularly arresting scene featuring Hadar’s on-stage breakdown of how early Israeli folk dances altered and absorbed Yemeni Jewish steps, and how this represents a “de-Arabization” of the form. Then there is a similar process through which Palestinian dabka becomes Israeli debka. When asked about it on camera, Amer Abdelrasoul of the Freedom Dabka Group says “I don’t know about Israeli Debka, and I don’t wanna see it. Because I’m gonna get pissed.”
TT: Amer didn’t explicitly know about those Israeli dances. At the same time, he wasn’t surprised about them, because they reminded him of other cultural appropriations. That moment creates a visceral response in audiences, but I thought it was a great answer: direct, clear and honest.
I can imagine a critique from the left that within the context of what Palestinians are currently experiencing in Gaza, the occupied territories and elsewhere, art that focuses on Israeli perspectives — even critically — might be problematic. How would you respond to that?
HA: I think it’s important for us to do this work, so that Palestinians don’t have to. As Jews, it’s our responsibility to speak to our people.
How would you respond to the other side, to those who might feel that the critiques embedded in this film harm Jewish safety, and delegitimize Israeli experience?
HA: We really center Israelis. We humanize Israelis and show our diversity. And that itself could actually be critiqued from the Left. But from the Right, what I’ve heard most is, well, cultural exchange is good, isn’t it? Even some of the dancers you see in the movies disagree with my critique of the cultural appropriation in these dances.
I think that cultural exchange is great too. But, again, this is about power dynamics. For example when I see Christian Zionists appropriating Jewish culture — as we see them do with my mother’s dancing in the film’s archival footage — it makes the dangers really clear to me.
TT: The largest Zionist voting bloc in the U.S. are evangelical Christian Zionists. It’s a fact that is often obscured politically, and I actually learned it from Hadar. We hope that the film also gives audiences a tangible experience with the way that, under Christian hegemony, there are people claiming to support us but who do not actually care about Jews.
When you ask the dancer and choreographer Ze’eva Cohen about her identity, she says that the answer to the question of where you come from lies not in your citizenship but in your heritage. What heritages do you invoke in this film?
TT: I am going to say… Somatic abolitionism.
HA: And especially the work of Resmaa Menakem.
I was expecting the answer to be Poland, or Eastern Europe.
TT: Hadar and I share an education in postmodern dance, and we share the idea of being with the body on the level of sensation and function and integration. This is where Menakem has been so important for our dance field. The need for reintegration only emerges because of colonialism. Without colonialism, we wouldn’t need to reintegrate: Our bodies would just be there.
This brings us back to Ze’eva Cohen saying that in Yemeni Jewish culture “if you didn’t dance, if you didn’t sing…you didn’t believe in God, unless it was embodied.”
HA: Dance continues to be a way that I process grief and anger. I’ve been researching Ashkenazi culture, and especially Ashkenazi vernacular and cantorial music, reclaiming this long chain of transmission.
As I’ve been dancing, I’ve been active with Rabbis for Ceasefire, and I’m also in rabbinical school. So, davening and prayer has been another way that I feel I stay connected to being Jewish — to being deeply rooted, while also holding what’s happening in the world, and ultimately being able to envision what else is possible.
Mor Mandel, an Israeli collaborator and dancer featured in the film, says of leaving Israel: “I left the ship sinking, but I still dream in Hebrew.” Hadar, are you still able to dance in Hebrew?
HA: In my research around Yiddish dance, I’ve discovered that there exists a beautiful sense of pride in each dance. I’ve reconnected to Jewish strength through that posture rather than through Zionism. So no, I no longer dance Israeli folk dance for fun.
Except that it felt meaningful to me at my wedding to do “El Ginat Egoz,” a dance by Sarah Levi Tanai, with my mom. It felt like a gesture that acknowledges our shared language. Context matters, right? So I don’t do these dances on the fields of the kibbutz, but it felt right to me to do them at my wedding, with my mom. It felt good to acknowledge this particular dance that…
TT: …that she loves.
HA: Yes, exactly. That she loves.
Everything You Have Is Yours screens on March 5 and 8 at the Laemmle Theater in Los Angeles. Information on further screenings is available on the film’s website.
The post In the face of conflict over assimilation, appropriation, colonialism and hegemony, a plea for human dignity through dance appeared first on The Forward.
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Britain Sends Destroyer and Helicopters With Counter-Drone Tech to Cyprus
Entrance to the RAF Akrotiri, a British sovereign base in Cyprus, which was hit by an unmanned drone overnight, causing limited damage, after sirens sounded, in Cyprus, March 2, 2026. Photo: REUTERS/Yiannis Kourtoglou
Britain is deploying HMS Dragon, an air defense destroyer, to Cyprus after the runway of its Akrotiri base there was hit by an Iranian-made drone.
Prime Minister Keir Starmer said on Tuesday he was sending the naval vessel along with helicopters with counter–drone capabilities to the region, as the conflict in the Middle East intensifies.
France and Greece said they would also send anti-missile and anti-drone systems after the British base on the island was hit on Monday.
“The UK is fully committed to the security of Cyprus and British military personnel based there,” Starmer said in a post on X, adding that he had spoken with Cypriot President Nikos Christodoulides about the move.
“We’re continuing our defensive operations and I’ve just spoken with the President of Cyprus to let him know that we are sending helicopters with counter drone capabilities and HMS Dragon is to be deployed to the region,” the British prime minister said.
HMS Dragon is a Type 45 air-defense destroyer equipped with the Sea Viper missile system and advanced radar designed to track and neutralize airborne threats, according to the Royal Navy’s website.
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Trump Awards Medal of Honor to ‘Righteous Among the Nations’ World War II Soldier With ‘Unsurpassed Courage’
US President Donald Trump speaks during a visit at Fort Bragg, North Carolina, US, Feb. 13, 2026. Photo: REUTERS/Elizabeth Frantz
President Donald Trump bestowed the Medal of Honor to three former US Army soldiers on Monday at a White House ceremony and they included a World War II veteran who was recognized by Yad Vashem as “Righteous Among the Nations.”
Trump posthumously awarded the Medal of Honor to Master Sgt. Roderick (Roddie) W. Edmonds, who refused to single out the Jewish servicemen he fought alongside when he was held by Germans in a prisoner-of-war (POW) camp during World War II. The president said the three US soldiers receiving the Medal of Honor — only one of whom is still living – demonstrated “unsurpassed courage.”
In 1941, Edmonds enlisted in the US Army and soon became one of the youngest master sergeants in the military, Trump said. The native of South Knoxville, Tennessee, led a unit that fought in Europe during World War II and they were captured by German forces on Dec. 19, 1944. Edmonds was held with other American POWS, including Jews, at Stalag IX-B in Bad Orb, Germany. Germans tried to separate Jewish POWs and many of them were sent to Nazi extermination camps or killed. Edmonds was in charge of the American barracks in Stalag IXA, according to the US Army, but refused to help single out Jewish POWs.
“On July 26, 1945, a Nazi SS officer issued an order over the camp loudspeaker, loud and strong, he said that only American Jews were to show up to roll call. Following this morning, he added ‘all who disobey this order will be shot immediately,’” Trump explained at the Medal of Honor ceremony. “There were more than 200 Jewish American soldiers in the camp, and Roddie knew their separation from the group would mean certain death. So that night he summoned his team and devised a plan. The next morning, all 1,200 American men fell in line together, shoulder to shoulder.”
“Enraged, the Nazi commandant rushed forward, drew his Luger pistol, and pressed the barrel between Sgt. Edmond’s eyes,” the president added. “He barked at Roddie, ‘They cannot all be Jews!’ He screamed loud and again and again. And, staring straight back into the raging face of evil, Sgt. Edmonds replied fearlessly, ‘We are all Jews here.’ The Nazi officer lowered his weapon and the soldiers erupted in cheers.”
The president noted that “with total disregard for his own life, Roddie had saved over 200 of his fellow service members.” Stalag IXA was liberated two months later.
Edmonds died on Aug. 8, 1985, in Knoxville. His son, Chris, accepted his Medal of Honor on Monday at the White House ceremony. Trump also posthumously awarded the Medal of Honor to Staff Sgt. Michael H. Ollis and Command Sergeant Major Terry P. Richardson.
Yad Vashem recognized Edmonds as Righteous Among the Nations in 2015. A year later, a ceremony was held at the Israeli embassy in Washington, DC, and the Righteous medal and certificate of honor was presented to Edmond’s son.