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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The Holocaust Torah that survived a Mississippi synagogue fire was brought there by the state’s only survivor
When firefighters cleared Beth Israel Synagogue after an arson attack this month, the library floor was slick with water and ash. Prayer books lay swollen and blackened. Smoke clung to the sanctuary walls.
Two Torah scrolls burned. A third Torah did not.
That Torah, displayed for decades in a glass case near the front of the synagogue, survived unscathed. Its presence at Beth Israel was not incidental. It was brought to Mississippi by Gilbert Metz, the state’s only concentration camp survivor — a man who retrieved it from Europe and brought it to the American South. It, too, had survived the Nazis.
“The million dollar question is: How in the hell did he get to Mississippi?” his grandson, Joseph Metz, recalled in an interview on Tuesday.
From Auschwitz to Jackson
Gilbert Metz was born in 1929 in Alsace-Lorraine, France. At 13, the family was forced into hiding. When people fled Nazi Germany, they often gathered silver or jewelry. Gilbert’s mom packed her prayer books and Rashi commentary instead. She had taught her son Hebrew and Talmud, and she refused to leave those books behind.
They snuck back and forth to their summer home in northeastern France, but were eventually captured by the Nazis and sent to an internment camp. From there, a 14-year-old Metz and his family were sent to Auschwitz. His mother and 10-year-old sister were murdered in the gas chambers shortly after their arrival. His father later met the same fate.
Metz survived multiple concentration camps, including Auschwitz and Dachau, and was liberated by American troops in April 1945. He was eventually bar mitzvahed after the Holocaust at 16, a delayed rite marking a childhood interrupted and then resumed.
Relatives who had settled in Mississippi sponsored Metz to come to the United States. He finished high school in Natchez, attended Tulane University, and served in the U.S. Army during the Korean War — at one point having to reapply for citizenship after being deployed overseas.
He eventually moved to Jackson, where he raised a family and became a traveling salesman before co-founding Metz Industries, a wholesale lingerie business that sold brassieres, hosiery and feather boas to stores across the region — the work of an ordinary American life rebuilt mile by mile. He and his wife, Louise, were married for more than 50 years.
Bringing the Torah to Mississippi
In 1992, Robert Berman, a longtime congregant and former Beth Israel president, heard about an international effort to restore and redistribute scrolls damaged, desecrated or orphaned during the Holocaust. He and his sisters, Joan and Brenda, along with their families donated the funds to acquire one. Shul leaders decided there was only one person who should retrieve it.
Metz and his son, Lawson, traveled to London to bring the Torah back to Jackson. At a restoration warehouse, he was shown piles of scrolls — some burned, some torn, some riddled with bullet holes — many painstakingly pieced together from fragments. They chose a Torah rescued from Prague and took turns carrying it on their laps during the international flight.
Other Torahs rescued from the Holocaust made similar southern journeys, to congregations in Alabama, Louisiana, and Tennessee. Joseph Metz said his grandfather felt honored to be the one chosen from Beth Israel to collect the Torah, and that bringing it to Mississippi was closure for him — a full-circle moment.
A welcoming committee from the shul — including Berman, the rabbi and others — greeted the Metzs and the Torah at Jackson’s airport. “They sang prayers,” recalled Berman, now 94.
Beth Israel held a dedication ceremony at the synagogue and the Torah was installed in a glass case near the front doors, where it remained for decades. The words “Memory sustains humanity” is etched across the top of the case. Next to it hangs a photograph of Metz as an adult wearing the yellow star he was forced to wear under Nazi rule.
The scroll is displayed unfurled to a chapter in Exodus that comes after the Red Sea has closed behind the fleeing Israelites and before the Ten Commandments are given — a narrow span of time when survival has been achieved but meaning has not yet arrived. The scroll has remained that way for years, suspended between catastrophe and covenant.
“The congregation understood exactly whose story that Torah represented,” said Stuart Rockoff, a historian and longtime member of the 165-year-old Beth Israel. “This was a synagogue with one Holocaust survivor.”
Behind its building, Beth Israel also maintains a Holocaust memorial garden, dedicated to Metz and to Gus Waterman Herrman, a U.S. Army officer from Mississippi who fought in Europe during World War II and later became a philanthropist. The garden, which features stained-glass sculptures and is used for Yom HaShoah commemorations, was not damaged in the fire.
Berman’s daughter, Deborah Silver, had her bat mitzvah and wedding at the synagogue. She’s now a jazz singer, nominated for a Grammy this year, and plans to perform charity concerts in New York City and Jackson to benefit the shul. “We will be back,” she said, “and we will recover.”
Surviving another act of antisemitism
Saturday’s fire at Beth Israel is being investigated by federal authorities as a possible hate crime. A local teen, Stephen Spencer Pittman, confessed to igniting the blaze.
The bulk of the damage was concentrated in the library and administrative offices, which are also home to the Institute of Southern Jewish Life. It’s the same part of the building targeted in a 1967 Ku Klux Klan bombing.
After the fire, the congregation moved the Torahs to the nearby Northminster Baptist Church, which offered its space. There, five Torah scrolls from the sanctuary were carefully unfurled and laid out across long tables, allowing soot and smoke to dissipate.
On the advice of a sofer, a ritual scribe, the Holocaust Torah was not unrolled.
“It’s extremely delicate,” said Sarah Thomas, Beth Israel’s vice president. She said it appeared to have no visible damage and is now wrapped and stored for safekeeping until the congregation is able to move back into the building.
The Torah’s survival can be explained without invoking a miracle: it was protected by its glass case and by where it stood. Still, for those who know its history, the moment carried weight.
What survives
Gilbert Metz spent decades speaking publicly about his Holocaust experience. His oral testimony is preserved in Holocaust archives, and his story has been taught in schools across Mississippi.
That inheritance was also ritual: For decades at Beth Israel, the shofar on the High Holidays was blown by Metz’s son, Lawson, and later by his grandson, Joseph.
Joseph Metz — now the president of the Jewish federation in Mobile, Alabama — has written a book about his grandfather’s survival, Behind the Silent Doors — a phrase Gilbert used to describe the gas chambers. Joseph regularly appears at Holocaust remembrance events and in classrooms. When he does, he pins his grandfather’s yellow star to his jacket before he speaks — the same object that once marked Gilbert for death now marking the story as one that refuses to disappear.
Metz, who died at 78 in 2007, bore the tattooed number the Nazis assigned him at Auschwitz for the rest of his life: 184203. Joseph and his sister, Caroline, each later chose to replicate the number on a tattoo of their own, as an inheritance. He said his grandfather survived so the story would not end with him, but be carried forward.
The Torah Metz carried across an ocean — and across a lifetime — remains.
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This California synagogue was just vandalized with anti-Zionist graffiti, one year after being destroyed by wildfire
(JTA) — The remains of a synagogue in southern California destroyed in last January’s Eaton wildfire were vandalized over the weekend with anti-Zionist messages.
The rabbi of the Pasadena Jewish Temple and Center and the Anti-Defamation League decried the vandalism as antisemitic.
“The vandalism of the Pasadena Jewish Temple and Center is antisemitism — full stop,” ADL Los Angeles senior regional director David Englin said in a statement. “This was a deliberate act of hate meant to intimidate a Jewish community already rebuilding after last year’s fire, and it comes at a time when antisemitism is already at unprecedented levels in California and nationwide. Targeting a synagogue is simply unacceptable and represents an attack on our entire community.”
Photographs of the graffiti showed that it was scrawled in black spray paint on an exterior wall fence and read “RIP Renee” followed by “F— Zionizm” [sic].
This is the remaining outside wall of the Pasadena Jewish Temple and Center. The Temple burned down last year in the Eaton fire. Intersectionality in all its glory. pic.twitter.com/4Z3CbfdUVl
— Gregg Mashberg (@gregg_mashberg) January 12, 2026
The first words appeared to be a likely reference to Renee Good, the 37-year-old unarmed Minneapolis resident shot whose killing by Immigration and Customs Enforcement is igniting a nationwide spate of anti-ICE activism.
Anti-Zionist graffiti has been painted on synagogues around the country over the last two years amid a spike in anti-Israel sentiment during the war in Gaza.
The vandalism came days after congregants from the Conservative synagogue gathered at the burnt site of their spiritual home to commemorate one year since the wildfire tore through their synagogue. Dozens of members also lost their homes or were forced to evacuate due to last year’s fire, which was the second-deadliest in the state’s history.
The vandalism also came a day after an arson attack at a Mississippi synagogue that had been bombed by the Ku Klux Klan in 1967 in retaliation for the rabbi’s involvement with civil rights activism. The man charged with the crime said he targeted that synagogue due to its “Jewish ties.”
No suspect has yet been named in the Pasadena vandalism, which the Altadena station of the Los Angeles County Sheriff’s Department first received a call about on Sunday at 9 a.m.
“Acts of antisemitism and hate have no place in our diverse communities,” Altadena Station Captain Ethan Marquez said in a statement. “Crimes motivated by bias impact far more than a single victim, they harm the sense of safety and unity of our entire community. The Los Angeles County Sheriff’s Department takes all hate-motivated incidents seriously and is committed to thoroughly investigating these acts and holding individuals accountable. The community of Altadena has endured significant hardship over the past year and acts of hateful vandalism will not be tolerated.”
Detectives with the department’s Major Crimes Bureau will be taking over the investigation, the Altadena station said in a statement.
During the fire recovery process, PJTC, a century-old congregation, welcomed a new senior rabbi, Joshua Ratner, a former lawyer who became the synagogue’s permanent religious leader in August.
A representative from the synagogue did not respond to a request for comment. But in an email to congregants, Ratner described the vandalism as “hateful and antisemitic.”
“It was devastating in many ways,” Ratner said about the graffiti to The New York Times. He also told the newspaper that in his prayer for the dead over the weekend’s services, he had included Renee Good’s name.
Local political figures joined in condemning the vandalism.
“I am horrified by the vandalism of the Pasadena Jewish Temple and Center, especially coming just days after we marked the one-year anniversary of the Eaton Fire that tragically destroyed its entire campus,” Rep. Judy Chu, a Democrat who represents the district in Congress, shared on X. “For over a century, the Pasadena Jewish Temple and Center has been a beloved community institution and safe haven for our Jewish neighbors and loved ones. I stand with the congregation and the Jewish community as we await the results of the Los Angeles County Sheriff’s Department’s investigation. Hate has no place in the San Gabriel Valley.”
The Jan. 5 commemoration was the first time most congregants had been back to their synagogue building since last the fire. For the past year, services have been held in a neighboring church; Hebrew school services have also been held offsite. PJTC is home to about 450 member families, mostly from Pasadena and neighboring Altadena.
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Australian writers’ festival collapses — and apologizes — after boycott over disinvited Palestinian activist
(JTA) — The organizers of an Australian literary festival pulled the plug on this year’s event on Tuesday, after nearly 200 authors said they would boycott over the disinvitation of a Palestinian-Australian author and activist who has justified “armed struggle.”
The board of the Adelaide Writers’ Week announced last week that they had disinvited Randa Abdel-Fattah, saying they felt her presence “would not be culturally sensitive” in the wake of the Bondi massacre, where 15 people were killed by two gunmen at a Hanukkah event.
Following the board’s announcement, roughly 180 of 240 writers slated to appear at the festival announced they were boycotting it over the decision, including British author Zadie Smith and former New Zealand Prime Minister Jacinda Ardern.
On Tuesday, the festival’s board put out another statement, apologizing to Abdel-Fattah, announcing that all but one of its members had resigned and canceling the writers’ week altogether.
“We also apologise to Dr Randa Abdel-Fattah for how the decision was represented and reiterate this is not about identity or dissent but rather a continuing rapid shift in the national discourse around the breadth of freedom of expression in our nation following Australia’s worst terror attack in history,” the statement said.
Abdel-Fattah rejected the apology in a statement on X.
“I refuse and reject the Board’s apology. It is disingenuous. It adds insult to injury,” she said. “The Board again reiterates the link to a terror attack I had nothing to do with, nor did any Palestinian. The Bondi shooting does not mean I or anyone else has to stop advocating for an end to the illegal occupation and systemic extermination of my people — that is an obscene and absurd demand.”
While the board did not cite specific statements by Abdel-Fattah in its initial decision, Australian Jewish groups have called for her exclusion from public appearances in the past, citing a March 2024 post on X where she wrote that “armed struggle is a moral and legal right of the colonised and brutalised.”
Jewish Community Council of South Australia public and government liaison Norman Schueler, who called for Abdel-Fattah’s removal in a letter to the festival’s organizers, condemned those that boycotted the festival.
“I think for everyone who has dropped out that it’s rather pathetic because that means they agree with what Dr Fattah is on about… Namely, that Israel should not exist,” Schueler told The Adelaide Advertiser.
The dustup comes as Australia’s parliament prepares to consider harsher speech laws devised in the wake of the Bondi massacre.
Louis Adler, a Jewish Australian and the director of Adelaide Writers’ Week, announced her resignation in an op-ed in The Guardian where she said the disinvitation of Abdel-Fattah “weakens freedom of speech and is the harbinger of a less free nation.”
“I cannot be party to silencing writers so, with a heavy heart, I am resigning from my role as the director of the AWW. Writers and writing matters, even when they are presenting ideas that discomfort and challenge us,” wrote Adler.
Another Jewish board member, Tony Berg, had announced his resignation in October, appearing to cite Abdel-Fattah’s invitation.
“I cannot serve on a board which employs a Director of Adelaide Writers’ Week who continues to deal with the board inappropriately and who programs writers who have a vendetta against Israel and Zionism,” wrote Berg, according to the Australian outlet InDaily.
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