Uncategorized
This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
—
The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
Uncategorized
Deni Avdija might not win Most Improved Player. But he can achieve something greater.
In any other year Deni Avdija, the NBA’s reigning Israeli superstar and its most talented Jewish player in at least half a century, might be a shoo-in for the league’s Most Improved Player award. The 6-foot-8 forward inflated his scoring average from 16.9 to 24.2 — good for 14th in the NBA — as he made his first All-Star team and guided the Portland Trail Blazers to their first winning season in five years.
But in spite of his team’s social media campaigning, this year’s award seems most likely headed to the Atlanta Hawks’ Nickeil Alexander-Walker, whose 20 points-per-game more than doubled last year’s average. Sportsbooks made Alexander-Walker an overwhelming favorite to win, and while I would debate the merits — Avdija also raised his assist numbers, had a bigger role on his team and made a more difficult leap — I can’t really argue the odds.
Anyway, with the regular season over, Deni is onto more important things — starting Tuesday night, when his Blazers take on the Phoenix Suns in the biggest game of his career to date. The winner of Tuesday’s Play-In (10 p.m. ET on Amazon Prime) advances to the one place Avdija’s never been in his six seasons: the NBA Playoffs.
At stake is more than just Avdija’s drought of 425 games without a playoff appearance — the fifth longest streak of any active player. It’s also the 10 years Israeli fans watched Avdija’s Jewish countryman Omri Casspi play without seeing him in the postseason. Casspi’s 588 games with seven different teams are the fourth-most without playing in the playoffs in NBA history (and the most of any player born after 1950). An ignominious record, indeed.
As Jewish Telegraphic Agency has noted, Israeli-born journeyman TJ Leaf, who is not Jewish, made the playoffs as recently as 2021. And others have pointed out that Casspi’s team made the playoffs in 2014, but he did not play. But Avdija himself seems to regard this as a possible breakthrough.
“First taste of the playoffs — I think ever for an Israeli player,” he said — last year, before the Blazers barely missed the Play-In.
If the Blazers do end the Jewish Israeli playoff curse, it will be thanks to Avdija, who’s answered every call for the franchise this season. In two critical late-season games against the Los Angeles Clippers — their rival for the 8th playoff seed — Avdija led all players in scoring both times, including 35 points April 10 as Portland grabbed hold of the 8-seed.
Avdija’s work will be difficult against Phoenix, which in Dillon Brooks employs one of the stingiest wing defenders in the Association. Avdija was one of the best in the league at drawing fouls — he was third in the NBA in free throw attempts — and the game may depend on how closely the referees officiate contact. As for prior experience, Avdija only played one full game against the Suns this year, scoring 19 points in a 17-point loss; Portland split the other two matchups.
Because they secured the 8-seed, the Blazers will have a second chance at making the playoffs even if they lose. The winner of Wednesday night’s Clippers-Golden State Warriors matchup will face the loser of Blazers-Suns. Two chances to win one, and make (Jewish) Israeli hoops history.
The post Deni Avdija might not win Most Improved Player. But he can achieve something greater. appeared first on The Forward.
Uncategorized
German Court Drops Antisemitic Motive in Attack on Jewish Student, Sparking Outcry Over Reduced Sentence
A protester wrapped in an Israeli flag at a rally against antisemitism at the Brandenburg Gate in Berlin. Photo: Reuters/Lisi Niesner
More than two years after the brutal attack on Jewish student Lahav Shapira, a German court has acquitted the perpetrator of antisemitic-motivated charges and handed down a reduced sentence, in what appears to be yet another case of the justice system in Europe dismissing antisemitism as a driving factor in violent crime.
On Monday, the Berlin Regional Court sentenced Shapira’s 25-year-old classmate to two and a half years in prison for aggravated assault, delivering a lighter punishment than the one handed down during the initial ruling last year.
However, the court found no antisemitic motive behind the attack, overturning the previous ruling that had concluded otherwise, a decision that has prompted outrage and renewed criticism over how such cases are interpreted and prosecuted.
The court found there was not enough evidence to establish that the accused had expressed antisemitic views prior to the attack, and that investigators’ discovery of anti-Israel material and a pro-Palestinian map in his apartment could not be definitively tied to him or any of his family members.
Shapira strongly condemned the verdict, describing it as a reversal of perpetrator and victim, and expressed hope that the public prosecutor’s office would appeal so the case could be reconsidered “by competent people.”
“What other motive could there have been?” 33-year-old student Shapira said when leaving the courtroom. “I’m annoyed; it’s sad.”
The attack took place in February 2024, when Shapira was out with his girlfriend and was recognized by a fellow student of Arab descent who confronted him over posters he and other students had placed around the university regarding Israeli hostages taken during the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
As the argument escalated, Shapira was knocked to the ground with punches and kicked in the face, suffering a complex midface fracture and a brain hemorrhage.
During the first trial, the public prosecutor’s office argued that “Shapira was attacked because he is Jewish and stood up against antisemitism.”
Even though the accused admitted to the assault in both trials, he consistently denied that it was motivated by antisemitism.
Shapira has also tried unsuccessfully to force the Free University of Berlin (FU) to offer stronger protection against antisemitic discrimination. However, the Berlin Administrative Court rejected his lawsuit against the university as inadmissible.
This latest case is by no means the first in Europe to raise alarm bells among the Jewish community, as courts have repeatedly overturned or reduced sentences for individuals accused of antisemitic crimes, fueling public outrage over what many see as excessive leniency.
Like most countries across Europe and the broader Western world, Germany has seen a shocking rise in antisemitic incidents over the last two years, in the wake of the Oct. 7 atrocities.
According to newly released figures, the number of antisemitic offenses in the country reached a record high in 2025, totaling 2,267 incidents, including violence, incitement, property damage, and propaganda offenses.
By comparison, officially recorded antisemitic crimes were significantly lower at 1,825 in 2024, 900 in 2023, and fewer than 500 in 2022, prior to the Oct. 7 atrocities.
Officials warn that the real number of antisemitic crimes is likely much higher, as many incidents go unreported.
In one of the latest incidents, unknown perpetrators defaced a home over the weekend in Berlin’s Prenzlauer Berg district with a swastika and the slogan “Kill all Jews,” prompting an investigation by the State Security Service.
Last week, an Israeli restaurant in the German city of Munich was attacked when assailants smashed multiple windows and threw pyrotechnic devices inside in what authorities suspected was an antisemitic assault.
Uncategorized
Majority of Israelis Oppose Iran Ceasefire, Back Continued Campaign, Polls Find
An Israeli air defense system intercepts a ballistic missile barrage launched from Iran to central Israel during the missile attack, March 1, 2026. Photo: Eli Basri / SOPA Images via Reuters Connect
A poll released ahead of Israel’s Holocaust Remembrance Day found that a majority of Israelis – 61 percent – oppose the ceasefire with Iran, despite nearly six weeks of missile fire, mass disruption, and repeated trips to shelters.
Some 73 percent of respondents in the poll conducted by the Institute for National Security Studies said they believe Israel will have to renew military action against Iran within the next year, while 76 percent said negotiations with the Islamic Republic would not accomplish the war’s stated aims of crippling Iran’s ballistic missile array, dismantling its nuclear weapons program, and bringing an end to the regime in Tehran
A separate survey by Agam Labs at the Hebrew University in Jerusalem pointed to even stronger opposition, with only 15 percent backing the ceasefire. Two-thirds said they oppose it.
Two other polls, by Kan and Channel 13, suggested that only a minority of Israelis believe the US and Israel have won the war. In the Kan survey, roughly one-third said they view the outcome as a victory. In the Channel 13 poll, that figure fell to a quarter, while 40 percent said they do not know.
On Lebanon, more than 61 percent of Israelis said the truce with Iran should not be extended to include the fighting with Hezbollah, a condition Tehran has pushed in its talks with Washington, according to the Agam poll.
That was broadly in line with findings from the Israel Democracy Institute (IDI), which reported that four out of five Jewish Israelis believe Israel should continue its campaign against Hezbollah.
Arab Israelis, by contrast, stood well apart in all of the polling. They overwhelmingly indicated they support the ceasefire with Iran, and only a small minority, less than a fifth according to the IDI poll, back continuing the fighting against Hezbollah.
Although missile alerts have eased across much of Israel since the halt in launches from Iran, communities in the north are still coming under sustained fire, with sirens continuing around the clock. A Hezbollah rocket that was not intercepted struck Nahariya on Monday afternoon, causing heavy damage to a residential building and lightly injuring two people. Days earlier, rocket fire hit the remains of a 1,500-year-old Byzantine church in the northern Israeli city.
The Lebanese and Israeli ambassadors to the United States are due to meet in Washington on Tuesday for discussions on the possibility of direct negotiations between the two countries. Hezbollah leader Naim Qassem called on Lebanon to cancel the meeting, accusing the Lebanese government on Monday of turning itself into “a tool for Israel.”
Israel’s former national security adviser Meir Ben-Shabbat warned that expectations for the talks should be limited, arguing that “security without an agreement is preferable to an agreement without security.” Ben-Shabbat, who now heads the Misgav Institute for National Security, warned that the Lebanese government is not capable of removing the threat posed by Hezbollah and would also be unable to grant Israel the operational freedom it would need to act independently.
“The outcome of the negotiations may result either [in] an agreement lacking adequate security arrangements, or a crisis in which Israel is portrayed as refusing the demands of the Lebanese government,” he cautioned, adding that Israel should avoid making any security concessions before or during the talks.
The Israeli military said it had killed 250 Hezbollah operatives in a major operation in southern Lebanon in recent days, including more than 100 in the Bint Jbeil area alone, most of them in close-quarters combat. The Israel Defense Forces (IDF) said the battle for the southern Lebanese city, long considered a Hezbollah stronghold, was nearing its final stages. It added that some of the terrorists may have been preparing for an incursion into Israeli territory.
The IDF says the fighting has again exposed what it describes as Hezbollah’s entrenched use of civilian sites for military activity. According to the military, weapons are stored beneath homes and launchers are brought out into courtyards to fire toward Israel and then moved back inside. Israeli forces say they are working to identify those sites, destroy the weapons, and kill the operatives using them amid continuing clashes on the ground.
Bint Jbeil carries particular symbolic weight in the conflict. After Israel withdrew from southern Lebanon in May 2000, then-Hezbollah chief Hassan Nasrallah delivered a triumphal address at the city’s soccer stadium, using it as a stage to cast Israel as fragile and beatable.
“Israel has nuclear weapons and the most powerful air force in the region, but in truth, it is weaker than a spider web,” Nasrallah said at the time.
Brigadier General Guy Levy, commander of Division 98, addressed troops from the ruins of that same stadium, which was hit in the latest round of fighting: “In Bint Jbeil in 2000, someone made a speech here and bragged about spider webs. Today, that man does not exist, the stadium doesn’t either, and his words are worth nothing. Now our forces control the area, destroying terror infrastructure and dozens of terrorists.”
Writing on X, IDF Arabic-language spokesman Avichay Adraee said that “glory is not built with speeches, but with the impact of soldiers’ footsteps. Controlling the Bint Jbeil stadium is not merely a military achievement, but a dismantling of its arrogant symbolism.”