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This Brooklyn family’s Hanukkah celebration is all over New York’s subway

(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.

Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.

The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”

The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.

Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)

The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)

“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”

For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.

“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”

Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.

“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.

“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.

Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.

“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav. 

Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said. 

Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.

Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)

The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.

Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.

Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.  

“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”

“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added. 

Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019. 

“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.” 

For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.

“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.  

The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.


The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.

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US Defends Israel’s Right to Recognize Somaliland, Likens Move to Palestinian State Recognition

A demonstrator holds an image depicting Israeli Prime Minister Benjamin Netanyahu as Somalis attend a demonstration after Israel became the first country to formally recognize the self-declared Republic of Somaliland as an independent and sovereign state, a decision that could reshape regional dynamics and test Somalia’s longstanding opposition to secession, in Hodan district of Mogadishu, Somalia, Dec. 28, 2025. Photo: REUTERS/Feisal Omar

The United States has defended Israel’s decision to recognize the self-declared Republic of Somaliland amid international backlash, comparing the move to the recognition of a Palestinian state by numerous countries.

“Israel has the same right to conduct diplomatic relations as any other sovereign state,” Tammy Bruce, deputy US ambassador to the United Nations, said during an emergency UN Security Council meeting on Monday.

Bruce’s comments came in response to widespread criticism of Israel’s formal recognition of the breakaway territory of Somaliland. Several Arab, Islamic, and African countries, organizations, and entities publicly rejected the move, as did other nations such as China. The European Union also opposed the decision, saying it “reaffirms the importance of respecting the unity, the sovereignty, and the territorial integrity” of Somalia.

US President Donald Trump has said he opposes recognition of Somaliland, and Bruce added on Monday that Washington had no announcement or change in American policy regarding the self-declared country. However, Bruce chided other nations for recently welcoming recognition of a “nonexistent Palestinian state” against Israel’s wishes while condemning Israel for its latest diplomatic move, calling out what she described as a “double standard” against the Jewish state.

“Earlier this year, several countries, including members of this council, made the unilateral decision to recognize a nonexistent Palestinian state. And yet, no emergency meeting was called to express this council’s outrage,” she noted.

Many Western countries — including France, the UK, Australia, and Canada — recognized a Palestinian state at the UN General Assembly in September, a move Israeli and US officials criticized as “rewarding terrorism.” Hamas praised the decision, even describing recognition as “the fruits of Oct. 7,” citing the Palestinian terrorist group’s invasion of and massacre across southern Israel on Oct. 7, 2023, as the reason for increasing Western support.

“This council’s persistent double standards and misdirection of focus distract from its mission of maintaining international peace and security,” Bruce said.

However, Slovenian Ambassador Samuel Zbogar, whose country has recognized Palestinian statehood, rejected Washington’s comparison.

“Palestine is not part of any state. It is illegally occupied territory, as declared by the International Court of Justice, among others,” Zbogar said, describing Somaliland as “part of a UN member state” and arguing that “recognizing it goes against” the UN Charter.

Israel on Friday became the first country to officially recognize the Republic of Somaliland as an independent and sovereign state.

Somaliland is an unrecognized state in the Horn of Africa, situated on the southern coast of the Gulf of Aden and bordered by Djibouti to the northwest, Ethiopia to the south and west, and Somalia to the east.

“The State of Israel plans to immediately expand its relations with the Republic of Somaliland through extensive cooperation in the fields of agriculture, health, technology, and economy,” Israeli Prime Minister Benjamin Netanyahu wrote in a post on X.

Although no other country has formally recognized Somaliland, several — including the United Kingdom, Ethiopia, Turkey, the United Arab Emirates, Denmark, Kenya, and Taiwan — have maintained liaison offices, allowing them to engage diplomatically and conduct trade and consular activities without full formal recognition.

“It is not a hostile step toward Somalia, nor does it preclude future dialogue between the parties. Recognition is not an act of defiance. It is an opportunity,” Israel’s Deputy UN Ambassador Jonathan Miller told the UN Security Council on Monday.

According to experts, the growing Israel-Somaliland partnership could be a “game changer” for Israel, boosting the Jewish state’s ability to counter the Yemen-based Houthi terrorist group while offering strategic and geographic advantages amid shifting regional power dynamics.

Unlike most other states in the region, Somaliland has relative security, regular elections, and a degree of political stability — qualities that make it a valuable partner for international allies and a key player in regional cooperation.

Last month, the Institute for National Security Studies (INSS), a prominent Israeli think tank, released a new report arguing that Somaliland’s strategic position along the Red Sea, its closeness to Houthi-controlled areas in Yemen, and its willingness to work with pro-Western states make it a key ally for Israel, benefiting both sides amid rising regional volatility.

“Somaliland’s significance lies in its geostrategic location and in its willingness — as a stable, moderate, and reliable state in a volatile region — to work closely with Western countries,” the INSS report said.

“Somaliland’s territory could serve as a forward base for multiple missions: intelligence monitoring of the Houthis and their armament efforts; logistical support for Yemen’s legitimate government in its war against them; and a platform for direct operations against the Houthis,” it continued.

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Hundreds of Israeli Medical Professionals to Gather in Miami for Conference Following Mass Exodus From Israel

An ambulance is seen at the entrance to the emergency room of Sheba Medical Center in Tel Hashomer, Israel, July 15, 2023. Photo: REUTERS/Rami Amichay

Hundreds of Israeli health-care professionals who have moved out of Israel and now live in the United States will participate in the ScienceAbroad Conference in Miami, Florida, next month to address the exodus of Israeli researchers and scientists who have left the Jewish state.

Israeli physicians, researchers, medical students, residents, fellows, and other health-care professionals living in the US are all expected to attend the conference in Florida on Jan. 16 to address the issue of Israel’s “growing brain drain,” according to ScienceAbroad, an organization that connects more than 11,000 Israeli scientists and physicians in over 30 countries.

According to data from Israel’s Central Bureau of Statistics (CBS) released earlier this month, almost 55,000 Israelis with academic degrees, from bachelor’s to PhD, have been living overseas for three or more years as of 2024. There has also been a steady decline in the number of academics returning to Israel. The numbers reflect a growing trend of Israelis leaving the country in recent years amid Israel’s war with Hamas-led terrorists in the Gaza Strip and political tensions in the country.

The upcoming conference is led by ScienceAbroad in partnership with the Sheba Research Authority (Tel HaShomer), the Israeli Medical Association, and Nefesh B’Nefesh, which promotes and facilitates Jewish immigration from the US and Canada to Israel. ScienceAbroad, which is working to bring Israeli scientists and physicians back to Israel’s research and health-care systems, will hold its first-ever conference in Miami as part of the 2026 IAC National Summit.

“This conference brings together Israel’s medical and scientific leaders living in north America to confront one of the most urgent challenges facing Israel today – how to sustain its research, health care, and innovation future by reconnecting with its global talent,” said Nadav Douani, executive director of ScienceAbroad.

Speakers at the conference will include IDF Chief Medical Officer Brig. Gen. Dr. Zivan Aviad-Beer; Prof. Joel Mokyr, a Nobel Prize-winning economist from Northwestern University; and CEO of Israel’s Soroka Medical Center Prof. Shlomi Codish. Additional speakers will include Dr. Zeev Feldman, who is chairman of the State Physicians Organization and vice chair of the Israeli Medical Association, as well as Prof. Itai M. Pessach, who is associate director general of the Sheba Medical Center and CEO of the Edmond and Lily Safra Children’s Hospital, both in Israel.

Established in 2006, ScienceAbroad supports collaboration between Israeli scientists and medical professionals abroad and partners in Israel.

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Former Hamas Hostages Matan Zangauker and Ilana Gritzwesky Get Engaged in Florida

Former hostage Matan Zangauker, who was released from Hamas captivity as part of the Trump deal, arrives at the weekly rally at the Hostages Square. Photo: Yael Guisky Abas / SOPA Images via Reuters Connect

Former Hamas hostages Matan Zangauker and Ilana Gritzwesky got engaged on Sunday in Florida, according to a post on X by Zangauker’s mother.

The couple were both abducted by Hamas-led Palestinian terrorists on Oct. 7, 2023, from Kibbutz Nir Oz in southern Israel. Gritzwesky, 31, was freed on Nov. 30, 2023, and Zangauker, 26, returned home on Oct. 13 of this year, after 738 days in captivity. He was released along with the 19 remaining living hostages as part of a ceasefire deal between Israel and Hamas.

In August, while Zangauker was still in captivity, Gritzwesky staged a mock wedding during a rally at Hostages Square in Tel Aviv that called for Zangauker’s release from captivity. She stood under a chuppah while wearing a wedding dress and a veil, and held a photo of Zangauker. His mother stood by her side, dressed in black.

Zangauker proposed to his life partner on a rooftop near the Seminole Hard Rock Hotel in Hollywood, Florida, as seen in a photo of the proposal shared on social media by his mother, Einav, who campaigned tirelessly for his release. In the picture, the couple is drinking champagne and standing in front of a “Will you marry me” sign inside a flower-decorated wreath that is in the shape of a heart. “My picture of victory, Matan and Ilana,” Einav wrote in the caption.

Israel’s President Isaac Herzog congratulated the young couple on their engagement in a message posted on X.

“Dear Matan and Ilana: From unimaginable pain, you chose life, love, and hope,” he wrote. “Your decision to build a future together is a moment of profound light for the people of Israel. Let the world see this and understand: the people of Israel choose life. Even after terror, we choose love, renewal, and hope. Mazal Tov to Matan and Ilana, and to your families.”

During the Hamas-led deadly massacre on Oct. 7, 2023, the couple jumped out of the window of the safe room in their home and ran in separate directions after terrorists fired shots at their door. They were separately kidnapped and held apart from each other during their captivity in the Gaza Strip. Gritzewsky has talked publicly about being sexually assaulted by her captors during her abduction and while in captivity.

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