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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Tidbits: For the first time, a kosher restaurant has won a Michelin star
Tidbits is a Forverts feature of easy news briefs in Yiddish that you can listen to or read, or both! If you read the article and don’t know a word, just click on it and the translation appears. Listen to the report here:
צום ערשטן מאָל געווינט אַ כּשרער רעסטאָראַן אַ „מישעלין־שטערן“
ייִט״אַ. — ווען מע האָט באַשאָטן דעם ישׂראלדיקן קוכער רז שבתי (ראַז שאַבטײַ) מיט קאָנפֿעטי האָט ער זיך ממש צעוויינט — און זײַנע מיטאַרבעטער האָבן אים וואַרעם אַרומגענומען.
מיט עטלעכע מינוט פֿריִער האָט מען געמאָלדן, אַז זײַן רעסטאָראַן אין מיאַמי, וואָס הייסט „מוטראַ“, איז געוואָרן דער ערשטער כּשרער רעסטאָראַן צו באַקומען אַ „מישעלין־שטערן“ — דעם גרעסטן כּבֿוד אין דער רעסטאָראַן־אינדוסטריע.
„דאָס איז אַ מאָמענט פֿון שׂימחה און פֿון שטאָלץ,“ האָט שאַבטײַ געזאָגט דער ייִדישער טעלעגראַפֿישער אַגענטור. „דעם שטערן באַקומט נישט בלויז ׳מוטראַ׳, נאָר דאָס גאַנצע ייִדישע פֿאָלק.“
שבתי, וואָס האָט שוין געאַרבעט אין אַ צאָל קיכן איבער ניו־יאָרק און ישׂראל, האָט געעפֿנט „מוטראַ“ אין פֿעברואַר 2025, געבנדיק דעם רעסטאָראַן אַ נאָמען נאָך זײַן ירושלים־געבוירענער באָבען, וועמעס קאָכן האָט אינספּירירט זײַן מעניו.
„איך האָב ליב צו באַצייכענען דאָס עסן אין דעם רעסטאָראַן ווי ׳ירושלימער מאכלים׳ אַנטקעגן ׳מיטל־מיזרחדיקע אָדער ישׂראלדיקע מאכלים׳ ווײַל די טעמען וואָס איך פּרוּוו ברענגען צום טיש זענען די טעמען וואָס זענען פֿאַרבונדן מיט מײַנע זכרונות און מיט מײַנע עקסקורסיעס אין מאַרק מיט דער באָבען,” האָט שבתי געזאָגט. „איך דאַרף זײַן געטרײַ די פּאָטראַוועס וואָס די באָבע האָט מיך געהאָדעוועט.“
אַ באַשרײַבונג פֿונעם רעסטאָראַן אויף דער „מישעלין“־וועבזײַט לויבט זײַנע „פּרעכטיקע בוריקעס אין ‘אַהאָ בלאַנקאָ’ (אַ קאַלטע זופּ געמאַכט פֿון מאַנדלען, קנאָבל און עסיק)“ און „שאָפֿנפֿלייש־קאָבאַב מיט גערייכערטן פּאַטלעזשאַן־קרעם און פּאָמידאָרן־בוימל“.
אַ דאַנק דער אָנערקענונג איז „מוטראַ“ געוואָרן איינער פֿון די אָנגעזעענסטע רעסטאָראַנען און באַטרעפֿט אַן אמתן ווענדפּונקט פֿאַר דער כּשרער קיך. פֿאַר שבתי, וואָס האָט אָנגעהויבן היטן כּשרות מיט מער ווי 10 יאָר צוריק, איז די פּרעמיע אַ קלאָרער באַווײַז, אַז קולינאַרע אויסגעצייכנטקייט קען בליִען אין די ראַמען פֿון דער כּשרער קיך.
„איך האָף אַז די דערגרייכונג וועט אינספּירירן אַנדערע כּשרע קוכערס,“ האָט ער געזאָגט.
צו זען דעם אַרטיקל אויף ענגליש, גיט אַ קוועטש דאָ.
To see the article in English, click here.
The post Tidbits: For the first time, a kosher restaurant has won a Michelin star appeared first on The Forward.
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Jewish witchcraft isn’t as weird as it sounds
Madonna, incongruously, may be largely responsible for introducing the public to a mystical, magical image of Judaism — one that went beyond old men bent over books, studying laws for keeping kosher or Shabbat. Her red string bracelet and her studies of kabbalah gave the religion a new air of mystery and occultism.
But Judaism has always been full of mystical, magical traditions. Jews made amulets to protect against the evil eye, or for luck and prosperity. They beseeched and pacified the dead. Rabbis wrote protective charms for their flock. Psychics and palm readers told the fortunes of Jews and non-Jews alike.
A new exhibit, “Jews are Magic: Occult Practices from Palmistry to Psychics” from YIVO and the Center for Jewish History, delves into the history of the occult in Ashkenazi Judaism. The display, which pulls from YIVO’s archives, has examples of occultism drawing from two Jewish communities: the shtetl and the city.
One side of the exhibit showcases letters to great rabbis asking for blessings and remedies, as well as written spells and amulets protecting against demons like Lilith. The other features photos and biographies of professional Jewish clairvoyants and fortune tellers, who worked mostly in urban areas serving both Jews and gentiles with seances, palmistry and the like, advertising in newspapers and performing on stages.
It’s a lot to cover, and it’s complicated not only by the history but by a quote from Deuteronomy, highlighted in the exhibit. It explicitly forbids those who “useth divination” as well as those who are an “enchanter, or a witch, or a charmer, or a consulter with familiar spirits, or a wizard or a necromancer.” It is a comprehensive list, and doesn’t mince words, calling all of these magicians “an abomination.” Yet even great rabbis and Talmudists wrote charms. How could magic be so pervasive in Judaism when it is so expressly prohibited?
This is the fundamental question of the exhibit, but the show is small and has limited space to fully examine the contradictions. Its artifacts span so much time that it is difficult to intuit the connections between, say, Terfren Laila — a traveling psychic born Else Terese Frenkel who wore a ruby-adorned turban and pretended to be from Singapore by way of India (despite her Yiddish accent) — and letters asking a Talmud scholar to heal a loved one.
Thankfully, to open the exhibition, YIVO held a panel discussion between two scholars, Rokhl Kafrissen, an expert in Ashkenazi women’s folk magic, and Samuel Glauber, whose expertise is Jewish occultism in the late 1800s and early 1900s. Moderated by YIVO’s Eddy Portnoy, the panelists discussed the ways that superstitions arose in shtetls and were mined by those looking to make a few shekels.
Kafrissen explained that magic was a normal part of Jewish life for centuries, largely practiced by women; their domain was the home, encompassing everything from health to wealth, including charms and remedies. And just because these women’s rituals weren’t a “normative” part of Judaism — which is to say, institutional or recorded by official religious texts — they were certainly a normal part of life. Women led rituals such as cemetery measuring, a practice in which string was used to encircle the graveyard while praying and later used to make “soul candles” for Yom Kippur, and removed the evil eye from anyone concerned they had been cursed — what Kafrissen called “everyday Ashkenazi magic.”
But over time, these rituals — long central to Ashkenazi life — were pushed out as some Jewish leaders hoped to modernize their religion. Science rose to take the place of folk magic, and people began to dismiss these practices, which were rarely written down, as mere superstition.
This sense that Judaism was full of magic, however, fed easily into Christian suspicions about Jewish witchcraft, and perhaps encouraged some of the urban psychics and spiritualists to lean on Judaism to increase their mystery.
Glauber’s research focuses on this latter, urban category, a far cry from the shtetl folk magic. These Jewish men and women took part in a craze that enraptured far more than just Jews — seances and fortune-telling were trendy throughout the Victorian era and beyond, and its Jewish performers did not only serve Jews. (Though those suspected to be Jewish were covered hungrily by the Jewish press.) They worked magic on stage and sold their services to eager consumers hoping to speak to the dead or know the future.
Some of these performers tried to hide their Judaism, like the turban-wearing Laila, who managed to become famous enough to tell the fortunes of celebrity clients in Los Angeles and London. Another was trusted by Stalin.
Others, such as Abraham Hochman, were open about their Judaism; Hochman helped the Jewish immigrant community in New York by using his supposed psychic abilities to help women who had arrived in the city find runaway husbands. (The problem was so pervasive that the Forverts had a “Gallery of Missing Husbands” column to do the same.) One branded himself a mystical rabbi, leaning into Judaism’s mystique, which led to an audience, Glauber said, made up mostly of Christian barmaids.
Much of this information discussed by Glauber and Kafrissen is not included in the exhibit, which largely consists of fragments of papers from YIVO’s archives. The end of their discussion touched briefly on yet another rich source of magic: modern Hasidism. But neither the discussion nor exhibit had space to expand on this topic, making it hard to find the throughline between demon-warding amulets and today’s Judaism.
Still, no exhibit or discussion can capture the subject in its entirety. What “Jews are Magic” does best is spark curiosity, and a desire to learn more. That, in itself, is a kind of Jewish magic.
The exhibit ‘Jews are Magic’ is on display from May 26 to Dec. 31 2026 at the YIVO Institute for Jewish Research in the Center for Jewish History in New York City.
The post Jewish witchcraft isn’t as weird as it sounds appeared first on The Forward.
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Staunch Israel critic and Gaza trauma surgeon Adam Hamawy wins NJ-12 primary
(JTA) — Adam Hamawy, the staunch Israel critic who served as a trauma surgeon in Gaza, is expected to join Congress after winning the Democratic primary in New Jersey’s 12th district on Tuesday.
The political novice held a 12-point margin ahead of second-place candidate Brad Cohen with 86% of the vote in, even as he faced questions over his past ties to Omar Abdel-Rahman, the “Blind Sheikh” convicted on terrorism charges in 1995. Hamawy’s camp had called the questions “gross and bigoted” and said the attacks against him were “getting more desperate than ever.”
At a time when Israel is becoming increasingly unpopular among Democratic voters, Hamawy’s victory makes him the latest in a string of vocally pro-Palestinian progressives to win Democratic elections in blue districts in this year’s midterms, following fellow New Jersey candidate Analilia Mejia and Chris Rabb in Pennsylvania.
“The Democratic establishment just got a wake-up call!” wrote PAL PAC, a pro-Palestinian group that had endorsed Hamawy, on X. “This victory proves what we have known all along: Standing firmly and unapologetically for Palestinian freedom is a WINNING platform.”
Hamawy, who is credited with having saved Sen. Tammy Duckworth’s life during the Iraq War, was also boosted by $2 million in spending by American Priorities, a super PAC that aims to counterweight the pro-Israel lobbying group AIPAC by installing pro-Palestinian progressives in Congress. He was endorsed by a slew of left-wing politicians and campaigned alongside the streamer Hasan Piker, who’s been accused of antisemitic rhetoric. He is set to succeed Rep. Bonnie Watson Coleman, who is retiring at the end of her term.
As an opponent of Israel’s Iron Dome missile defense system and a supporter of a complete arms embargo and the right of return for Palestinian refugees, Hamawy will become one of Congress’ sharpest Israel critics if he wins November’s general election, which he is expected to do in the deep-blue district.
Hamawy said that he finds antisemitism “abhorrent” and that he is “deeply worried about its continued rise” in a statement to the Jewish Telegraphic Agency last week.
“As a Muslim, I understand what it feels like to face bigotry, to feel unsafe in your community and to have your loyalty to this country questioned,” Hamawy said. “In this country, we have seen recent attacks at both synagogues and mosques. I see our safety as intertwined.”
Asked about Jewish constituents who disagree with his stance on Israel, Hamawy told JTA, “I hope we can still connect on shared values and goals, including peace, justice, safety and dignity.” He added that his door “will always be open.”
Ken Martin, chair of the Democratic National Committee, did not mention Hamawy’s pro-Palestinian advocacy in a statement congratulating him on his win.
“As a veteran, combat surgeon, and small business owner, Adam Hamawy has continually served his community and our country. He is a proven fighter for working families,” Martin said. “We look forward to welcoming him to Congress, where he will continue the fight to lower costs, expand access to healthcare, and make life more affordable for New Jersey families.”
This article originally appeared on JTA.org.
The post Staunch Israel critic and Gaza trauma surgeon Adam Hamawy wins NJ-12 primary appeared first on The Forward.