Uncategorized
This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
—
The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
Uncategorized
New York Times hires Atlantic’s Yair Rosenberg to cover Jewish American life
(JTA) — The New York Times has hired Atlantic staff writer Yair Rosenberg to launch a national beat covering Jewish American life, bringing a widely known journalist on antisemitism and Jewish affairs to a newspaper whose coverage of Israel and the Jewish community has been under unusually intense scrutiny since the Oct. 7, 2023, Hamas attack.
The appointment, announced Monday by National Editor Nestor Ramos, creates a dedicated beat focused on American Jews at a moment when questions of antisemitism, Israel, religious identity and political polarization have moved to the center of public debate.
It is the first time that the newspaper, published in the city with the world’s largest Jewish population, has a beat dedicated to Jews.
“Over the course of 15 years chronicling Jewish life in America and abroad, Yair has taken on the biggest, thorniest stories on the beat,” Ramos wrote in a memo to staff. “Now, Yair will bring that boundless energy and deep expertise to a new religion beat on National focused on Jewish American life, chronicling a period of extraordinary tension but also possibility and reinvention.”
The move brings Rosenberg to a publication that he has occasionally criticized for its coverage of Jewish affairs, but without echoing some critics’ charges of institutional bias.
For the past five years Rosenberg has written The Atlantic’s “Deep Shtetl” newsletter, blending coverage of antisemitism, American politics and Jewish culture with essays on history, religion and popular culture. Before joining The Atlantic in 2021, he spent nearly a decade at Tablet, a magazine of Jewish affairs.
Over the years, Rosenberg has broken or advanced reporting on online extremism and antisemitism while also becoming known for explaining Jewish issues to a broad audience. His work has ranged from investigations into antisemitic disinformation networks to historical features. He has written about antisemitism on the far left and on the Republican right.
During the 2016 presidential campaign, an Anti-Defamation League study found Rosenberg was among the Jewish journalists most frequently targeted with antisemitic abuse on Twitter. Rosenberg became known for responding publicly to trolls and for developing technological tools — including an “Impostor Buster” bot — designed to expose white supremacists posing online as minorities in order to inflame social tensions. The effort drew widespread attention before Twitter eventually suspended the tool.
He later described those experiences in a New York Times guest essay titled “Confessions of a Digital Nazi Hunter,” and has remained a frequent public speaker on combating online hate while preserving free expression.
Ramos’s announcement emphasized that Rosenberg’s beat would extend beyond antisemitism.
“Yair knows better than most that these fraught moments are not all that define Jewish life today—not even close,” Ramos wrote, citing stories on Hanukkah traditions, Jewish representation in popular culture and other facets of American Jewish life.
The Times, through a spokesman, declined to comment beyond Monday’s announcement. Rosenberg did not respond to a request for an interview by press time.
The hire comes as The New York Times continues to navigate a complicated relationship with many Jewish readers.
For decades the newspaper has occupied an outsized place in American Jewish public life, employing prominent Jewish reporters and editors while producing influential coverage of religion, Israel and antisemitism. Yet the newspaper has also faced sustained criticism from parts of the Jewish community over its Israel coverage, criticism that intensified after Oct. 7 and the subsequent war in Gaza.
Media watchdog organizations, some Jewish communal leaders and a number of current and former journalists have accused the Times of factual errors, headline framing and insufficient skepticism toward claims made by Hamas officials in some early coverage of the conflict.
A May 2026 column by Nicholas Kristof, alleging systemic sexual violence by Israeli authorities against Palestinian detainees, was widely criticized for amplifying unverified claims and platforming biased sources. The Times stood by Kristof’s column in an editorial note.
Defenders of the Times argue that accusations of institutional anti-Israel bias often conflate disagreement over editorial judgments with evidence of systemic prejudice.
At Tablet and The Atlantic, Rosenberg occasionally criticized aspects of the Times’ reporting on both Israel and antisemitism. In a 2018 Tablet article he criticized The New York Times Book Review for offering a platform for the novelist Alice Walker to recommend a book by the English author David Icke that was heavily saturated in antisemitic conspiracy theories.
The next year he called out the Times for a profile of former CIA officer and would-be congressional candidate Valerie Plame that failed to mention her history of tweets sharing antisemitic theories. He has also regretted that the Times in 1937 dropped its subscription to the Jewish Telegraphic Agency syndication service because of the perception at the time that JTA’s coverage of Nazi Europe was alarmist.
Unlike some Jewish media watchdog groups, however, Rosenberg has not argued that the Times is institutionally or inherently biased against Israel or Jews. Against that backdrop, Rosenberg’s hiring is likely to be watched closely by Jewish readers across the political spectrum.
According to Ramos, Rosenberg will begin work July 20 and will be based in New York while traveling nationally for the beat.
The post New York Times hires Atlantic’s Yair Rosenberg to cover Jewish American life appeared first on The Forward.
Uncategorized
Canadian Museum for Human Rights opens ‘Nakba’ exhibit amid pushback from Jewish leaders
(JTA) — After weeks of backlash from Jewish groups and leaders, the Canadian Museum for Human Rights this weekend opened its exhibit on the Nakba, the narrative of Palestinian defeat and displacement upon Israel’s founding.
The Winnipeg, Manitoba, exhibit is called “Palestine Uprooted: Nakba Past and Present” and features photography, poetry and everyday objects that document the experience of Palestinian-Canadians impacted by the Nakba. Palestinians use the term, meaning “catastrophe,” to describe their mass displacement upon Israel’s establishment.
The exhibit has drawn fierce condemnation from some Jewish groups, including the Centre for Israel and Jewish Affairs.
“Materials that are one-sided and driven by a political agenda can contribute to discrimination, bullying and even assault targeting Jewish students,” the group wrote in a post on X last week. “The federal government must hold the CMHR’s leadership accountable for this egregious mishandling.”
The museum’s only Jewish board member, Mark Berlin, was upset enough by the exhibit to resign.
“Because the museum chooses to proceed with this exhibit in its present form despite repeated concerns raised by myself and members of the mainstream Jewish community and others seeking a more balanced and historically complete presentation, I can no longer, in good conscience continue to serve as a Trustee,” Berlin wrote in a resignation letter dated June 22.
In the letter, Berlin argues that the exhibit omits the context that “hundreds of thousands of Jews from Arab lands” were also displaced during the 1948 Arab-Israeli war.
“A story detached from the surrounding factual details is not the truth, it is just a story,” Berlin continued. “The museum has a statutory and moral obligation to tell the full truth, not to sacrifice it at the altar of politics.”
The museum has vigorously defended the exhibit. In a statement to the Jewish Telegraphic Agency, Isha Khan, the CEO of the museum, said that “focusing in this one exhibit on the human violations faced by of Palestinian Canadians does not negate the human rights violations faced by Jewish people.”
“Sharing the stories of one community in no way minimizes the experiences of another,” Khan continued.
Khan added that the exhibit had drawn “both criticism and support from Jewish Canadians.”
Several progressive Jewish groups in Canada, including Independent Jewish Voices, the Jewish Faculty Network, and United Jewish Peoples’ Order, defended the exhibit in a joint statement Thursday, writing that it was the “result of dedication, persistence, care and advocacy, especially from the Palestinian Canadian community.”
“We are proud to celebrate a Canadian institution that has remained steadfast in the face of unfounded criticism and pressure and chose to move forward with integrity,” the statement continued. “We hope this historic opening, and the ongoing inclusion of the exhibition in the Museum, encourages learning, reflection and action.”
The dispute over the exhibit comes as Jews in Canada have faced a spate of antisemitic attacks in recent months, including in March, when shots were fired at three Toronto-area synagogues. In 2025, there were 6,800 antisemitic incidents in Canada, marking a 9% rise from 2024, according to B’nai Brith’s annual audit of antisemitic incidents.
The post Canadian Museum for Human Rights opens ‘Nakba’ exhibit amid pushback from Jewish leaders appeared first on The Forward.
Uncategorized
Jewish, LGBTQ and progressive groups denounce Pride harassment of Jewish politician Scott Wiener
(JTA) — A growing number of Jewish, Democratic and LGBTQ figures are condemning the harassment of Jewish congressional candidate Scott Wiener by anti-Zionists at the San Francisco Trans March on Friday.
Wiener’s political opponent, meanwhile, did not condemn the incident directly when asked, instead disavowing “threats of violence and hate speech” more generally.
Wiener had been filmed at the march while several activists, including the man filming him, surrounded him and yelled at him about Gaza and Israel; he ultimately left the scene. The incident followed another at which Wiener was accused of supporting genocide while at a sports bar, and preceded a filmed anti-Zionist harassment of another local Jewish LGBTQ politician at a San Francisco Pride march.
The incidents have retriggered discourse about Jewish inclusion in LGBTQ and other left-wing spaces as anti-Zionist activists become more numerous and strident.
Assigned Media, a popular trans news outlet, denounced the Trans March harassment of Wiener led by local activist Dimitry Yakoushkin as “left antisemitism.”
“We need to reckon with the fact that Yakoushkin was able to incite an outpouring of rage against a Jewish man by mentioning Gaza,” the author, Evan Urquhart, wrote on Monday. “The only explanation for that is antisemitism. Enough attendees at the Trans Pride March were open to seeing a Jewish man as a proxy for Israel that Yakoushkin was able to whip them into a frenzy for his own purposes.”
Donations have also poured into Wiener’s campaign following the incident, with his campaign telling the San Francisco Standard that he received his highest single-day donation numbers afterward. Yet the harassment has raised questions about the viability of Jewish candidates like Wiener, who has said Israel committed genocide in Gaza while still seeking to maintaining a liberal Zionist identity.
Wiener, who is gay and is running for the seat being vacated by former U.S. House Speaker Nancy Pelosi, wrote in a lengthy statement that he had been chased out of the annual Trans March event while on his way to a Pride Shabbat. It was, he said, the first time he had been unable to participate in the event since it launched 22 years ago.
“They were so physically and verbally aggressive that it was impossible for me to safely remain in the park,” Wiener said in his statement, noting the protesters had “made statements about my ‘Israeli handlers,’ among many other inaccurate, extreme, and vile statements.”
The California Senate’s Democratic statehouse caucus condemned the harassment as “unacceptable,” calling Wiener “a fearless champion for the LGBTQ+ community even when it was not politically popular.” The caucus did not mention Israel or antisemitism in its statement.
“We are saddened and appalled that Senator Scott Wiener experienced antisemitic invectives, harassment, and physical intimidation while attempting to join the Trans March,” Jaimie Krass, president of the LGBTQ Jewish organization Keshet, said in a statement to the Jewish Telegraphic Agency.
San Francisco’s Jewish mayor Daniel Lurie, the local Jewish Community Relations Council, and The Nexus Project, a national antisemitism watchdog group that is more forgiving of anti-Zionist critiques than the Anti-Defamation League, all called Wiener’s harassment antisemitic.
At a Pride breakfast Sunday morning hosted by a historic San Francisco LGBTQ Democratic group, other local and national leaders expressed support for Wiener.
“Hate has no place in our community,” Imani Rupert-Gordon, president of the National Center for LGBTQ Rights, told Wiener at the breakfast, according to the Bay Area Reporter, a local LGBTQ news site. “Scott, you were treated horribly.”
San Francisco Board of Supervisors president Rafael Mandelson, who is gay and Jewish, said that what happened to Wiener “happens to gay Jewish electeds far too often. It is about Jew hatred. It is wrong.” Wiener himself did not mention either of his harassment incidents in his speech at the breakfast, according to the Reporter.
A spokesperson for Wiener did not respond to a JTA request for further comment. A request for comment to the Trans March was also unreturned; the march has released a statement on a separate incident, in which several participants were arrested following an altercation with police.
The targeting of Wiener was especially notable given that he has been celebrated locally for years as a lawmaker with a strong record on trans rights — something acknowledged by Yakoushkin, who in a video he filmed and posted, yells, “I think your policy on the genocide in Gaza is terrible,” as others yell expletives at the state senator.
“It’s sad because while he’s written some good legislation for queers, hes [sic] ultimately a genocidal-supporting center right shill,” Yakoushkin wrote on social media in a post accompanying his video of himself harassing Wiener. On Instagram, Yakoushkin called Wiener a “Yimby zionist,” using a shorthand for activists who push for more housing.
A JTA request to Yakoushkin for comment was not returned. A life coach, Yakoushkin told one critic on X, “i[f] he was great on Gaza I’d still roast his ass.”
Wiener had said during his primary campaign earlier in the month, in which he came in first, that he believed Israel had committed genocide in Gaza — a shift that came after pressure from the left and one that cost him a leadership role in the statehouse’s Jewish caucus and led to backlash from the Bay Area Jewish community.
Local anti-Zionist activists have continued to target him. The Trans March incident was the second such harassment Wiener faced in the past week. Days earlier, a local artist filmed himself confronting the candidate at a sports bar, shouting, “Wiener, you gotta get the f-ck up out my hood, bro,” and “It’s free Palestine here, you already know what it is — we against the genocide.”
The artist, Jesus “Frisco Lens” Coba, did not return a JTA request for comment. In his statement, Wiener said that Coba had in 2023 “stalked me on a plane and in an airport, shouting at me about my ‘tainted bloodline.’”
San Francisco Supervisor Connie Chan, who is running against Wiener in the November congressional runoff, did not directly address Wiener’s harassment in a statement she sent after JTA requested comment.
“As an elected leader, and a candidate running for office, I have experienced the rough and tumble of San Francisco politics including folks who disagree with us publicly and sometimes vehemently,” she said. “And I accept and understand this responsibility. And as someone who has been a target of hate and threats of violence, I stand firm against threats of violence and hate speech. There is no place for hate and violence in our City.”
Chan had also attended the Trans March and was feted there, including by some of the activists who harassed Wiener on camera. Asked by JTA if the harassment of Wiener was antisemitic, a Chan spokesperson responded, “In this moment, what matters is how State Senator Scott Wiener felt and feels about the interactions. We must stand in solidarity against hate whenever someone tells us they are experiencing hate.”
Democratic Rep. Ro Khanna, who represents a different Bay Area district, called the harassment of Wiener “simply wrong.” In the same statement, he promoted legislation to end the sale of military weapons to Israel.
“There is no place for harrasment [sic] or physical violence in our democracy,” Khanna, among the House’s fiercest Israel critics, wrote on X. “Let’s focus on passing @RepThomasMassie amendment to zero aid to Israel. Hold elected officials accountable. But do so in the spirit of building a politics of conviction and dignity, not insult and aggression.” A representative for Khanna did not return a JTA request for further comment.
Also over the weekend, an anti-Zionist activist filmed themselves harassing Manny Yekutiel, a local Jewish restaurateur running for San Francisco’s board of supervisors, while Yekutiel marched in a Pride event. The activist criticized Yekutiel, who is also queer, over having hosted Hen Mazzig, an LGBTQ pro-Israel activist, at his restaurant, because Mazzig served in the Israel Defense Forces.
Yekutiel’s campaign did not return a JTA request for comment; Yekutiel’s restaurant, Manny’s, has been targeted multiple times by anti-Zionists in the past.
“The person that you’re talking about, he was Israeli. I didn’t know that he was an IDF soldier,” he told the activist who confronted him in video from the march. The activist responded, “Well, maybe having Israelis at the cafe isn’t a good idea because it’s an apartheid state committing a genocide.”
Some local politicians jointly condemned the harassment of both Wiener and Yekutiel, linking their identities as Jews.
“The harassment campaign against Jewish candidates @Scott_Wiener + Manny Yekutiel is gross and unacceptable,” Trevor Chandler, a member of the San Francisco Democratic County Central Committee, wrote on X. Chandler added that the local Democratic group “condemns antisemitism.”
The day after Wiener’s harassment, two different groups of LGBTQ Jews had contrasting receptions at a New York Pride march.
One, Jewish Queer Youth, experienced a largely peaceful march; a second, fronted by Zioness, a more explicitly Zionist group, faced harassment. Another prominent Pride event, the NYC Dyke March, was staged on Saturday without many of its longtime Jewish participants, the Forward reported, after organizers stated for the second year in a row that anti-Zionism was a core value of the event; many Jewish former Dyke March organizers split away to form their own group.
Some Jewish LGBTQ leaders say the majority of such spaces remain welcoming. Krass, the Keshet president, said in her statement to JTA that “nearly every instance” of the “nearly 100 Pride events Keshet has organized this year” were “met almost entirely with celebration.”
In a newsletter on Monday, Krass told Keshet’s followers that she was “appalled” by some of the reactions to Wiener’s harassment.
“Some people are refusing to acknowledge that antisemitism played any role. Others are using this incident as an opportunity to project false, harmful generalizations onto the entire trans community,” Krass wrote. “I have even seen fellow Jews call for the Jewish community to abandon the LGBTQ+ community and our shared fight for equality. This is not the way.”
The post Jewish, LGBTQ and progressive groups denounce Pride harassment of Jewish politician Scott Wiener appeared first on The Forward.

