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This Brooklyn family’s Hanukkah celebration is all over New York’s subway

(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.

Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.

The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”

The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.

Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)

The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)

“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”

For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.

“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”

Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.

“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.

“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.

Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.

“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav. 

Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said. 

Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.

Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)

The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.

Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.

Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.  

“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”

“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added. 

Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019. 

“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.” 

For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.

“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.  

The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.


The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.

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As the Bible and the news from the Strait of Hormuz tells us, our world is in dire straits

The most important traffic reports these days usually come from the Strait of Hormuz.

“Traffic through the Strait of Hormuz dropped significantly over the weekend, The New York Times reported, “as a four-day exchange of attacks between Iran and the United States left some shipowners deciding it was too risky to transit.”

What’s going on with the Strait of Hormuz affects gas prices, stock prices, Americans’ moods — and the world economy.

But what does “strait” mean, anyway?

The word has been with us for a long time, and intriguingly, it appears in many famous translations of the Torah. It also pops up in translations of the New Testament.

“Strait” comes from the Latin for “strict.” It first appeared in English in the 14th century, when, according to the Oxford English Dictionary, it referred to clothing — “a garment, etc.: Tight-fitting, narrow.”

Over time, the meaning changed a bit, but it always had something to do with narrowness. From 1561 to 1725, it meant:Of bonds, a knot: Tightly drawn.”

As the centuries passed, it attracted the attention of poets.

”It matters not how strait the gate,” wrote William Ernest Henley in his poem “Invictus.”  “How charged with punishments the scroll, I am the master of my fate; I am the captain of my soul.”

It turns out that Henley was kind of into the subject of what words meant.

“The poet, who was one of the leading slang lexicographers of his day, saw the gates of heaven as strait — tight, narrow, difficult to get through,” the late great language columnist William Safire observed in 1984, when he wrote a column on “strait” and “straits.”

Maybe Henley had the New Testament in mind, too.

Matthew 7:13 in The King James Bible advises: “Enter ye in at the strait gate: for wide is the gate, and broad is the way, that leadeth to destruction, and many there be which go in thereat.”

Today, according to Merriam-Webster, “strait” means “a comparatively narrow passageway connecting two large bodies of water — often used in plural but singular in construction.”

Henley, the poet, was using an archaic meaning — a narrow passage, without water.

In contemporary English, “strait” also has a secondary meaning — “a situation of perplexity or distress — often used in plural,” according to Merriam-Webster, but also according to anyone who has used the phrase “dire straits,” including, one would presume, the band Dire Straits.

Both physical and emotional space

“Strait” describes both a physical space — for example, a body of water — and an emotional space, like “dire straits.”

Perhaps that dual meaning is why the word “strait” appears in translations of the Torah. In the 1917 Jewish Publication Society translation, the Hebrew word tzar, or “narrow,” is translated as “strait.”

Consider 1 Samuel, 13:6, in the JPS translation from 1917:

“When the men of Israel saw that they were in a strait — for the people were distressed — then the people did hide themselves in caves, and in thickets, and in rocks, and in holds, and in pits.”

Tzar has both a literal descriptive meaning and a figurative emotional meaning. Sure, as an adjective, it means narrow, such as in the famous song about the entire world being “a narrow bridge” — gesher tzar me’od. 

But as ki tzar lo in Samuel 1 6:13 demonstrates, it can also refer to a tough circumstance, a strait. Similarly, perhaps, in contemporary Hebrew, someone might say, tzar li, or “I am saddened.”

These multiple meanings might lead a person to the hazardous question of whether one should say the “Strait of Hormuz” in the singular, or “Straits of Hormuz” in the plural.

That was what fascinated Safire in 1984. Today, his take feels like a postcard from another time — but it’s also soothing in this moment of, well, dire straits:

“My advice,”Safire wrote. “Go with the familiar; follow your ear. If you’re happy with the Straits of Gibraltar or Magellan, use the final s; if the place name is new to you, let the gazetteer crowd have its way.”

“Hormuz is unfamiliar to most Americans, and the Strait of Hormuz is therefore the name I would use, going along with Gary Hart and the stylebooks,” Safire continued. “But retain the singular sense: ‘The Straits of Gibraltar’ is a passage.’ ‘’The Strait of Hormuz’ is the next Quemoy and Matsu.”

I liked being distracted for a moment from Iran and Trump with the mention of “Gary Hart.”

That nostalgia reminded me that today’s Strait of Hormuz news cycle, about a traffic jam for the fuel and food we need to live, is about both a location and a feeling.

Sure, the waterway may be physically open, or, at least of this writing, effectively closed because of fear, but its status has other meanings too — like whether the Iranian regime actually won this war, and whether that narrow space is also a symbol of future peril.

And in those multiple meanings, strait echoes the Biblical tzar —narrow, yes, but also dangerous.

In Hebrew and in English, narrowness, perilousness and sadness frequently go together, indicating a world or a situation that must be navigated carefully. Perhaps a word like strait — a little bit singular, a little bit plural — captures it all.

The post As the Bible and the news from the Strait of Hormuz tells us, our world is in dire straits appeared first on The Forward.

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Mamdani says ‘I can’t tell you I support’ Israel as a Jewish state

(JTA) — New York City Mayor Zohran Mamdani said he could not endorse states that privilege one religion over another, including Israel and Saudi Arabia, during a one-on-one interview with ABC’s Jonathan Karl on Sunday.

“Democratic Socialists of America now says they no longer favor a two-state solution. “Is that the way you see it as well? Karl asked in the interview, which came days after Mamdani’s endorsed Democratic socialist candidates for Congress swept their New York Democratic primaries.

Among them, Claire Valdez and Darializa Avila Chevalier campaigned on platforms that included opposition to U.S. military aid to Israel and support for Palestinian rights.

Mamdani replied to Karl: “The way I see it is equal rights for all people. And I think that that’s the truth for Israel. It’s the truth for any country in the world.”

When pressed by Karl that Israel is in fact a Jewish state and “that’s in the charter, that’s the way it is now,” Mamdani said he has consistently stated he supports “the state of Israel as a state with equal rights.”

However, he added, “I believe that any state that privileges one religion over the other is one that I can’t tell you I support, whether it be Israel or Saudi Arabia or anywhere else.”

The backlash to Mamdani’s comments was quick. In a statement Sunday, Ambassador Ofir Akunis, Consul General of Israel in New York, said, “Mamdani, we do not need your recognition of the Jewish state. If you knew a little history, instead of spending all day inciting and spreading hatred, you would know that Israel’s Declaration of Independence guaranteed full equality for all its citizens. That has been the reality since the day our state was established.”

Mark Dubowitz, CEO of the Foundation for Defense of Democracies think tank, posted on X, “Mamdani is either willfully ignorant or maliciously mendacious,” adding that “Israel has no official state religion.”

He also stated that there are multiple countries for which Islam is the state religion, with additional Muslim-majority countries declaring Islam as the state religion in their constitutions.

Karl also asked Mamdani about his broader views on Israel, which became a prominent issue during the New York Democratic primaries, particularly among candidates who support Israel and continued U.S. military aid.

Mamdani said voters made it clear that “they were tired of tens of billions of dollars being spent in our taxpayer dollars to violate international law to kill thousands of civilians.”

He added that currently “Palestine is described as if there is a ceasefire,” but more than 1,000 Palestinians have been killed during it. He said New Yorkers want to “follow international law, to believe in the humanity for all.”

Karl also pressed the mayor on the Poetica coffee shop incident in Brooklyn last week, where staff refused to take New York Democratic Rep. Dan Goldman’s money for a coffee purchase, calling him a “genocide enabler” because he supports Israel.

Mamdani said while he has “political disagreements” with Goldman (who lost his seat to Mamdani-backed Brad Lander), “I do believe that that’s a response that goes beyond that.”

And when asked about rising antisemitism in New York City, the mayor said that while Jews are a minority of the city’s population, they  constitute a majority of victims of the hate crimes committed in the city. ”That’s something that’s unacceptable,” he said.

Akunis said, however, that “The surge in antisemitism across the United States, and particularly in New York, is the result of ignorance and a lack of knowledge, combined with a fundamental hatred of the Jewish people.”

He added, “I once again warn that Mamdani’s inflammatory rhetoric will end in very serious and violent acts against Jewish and Israeli communities throughout the city.”

This article originally appeared on JTA.org.

The post Mamdani says ‘I can’t tell you I support’ Israel as a Jewish state appeared first on The Forward.

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In North Carolina, a memorial project will honor Martin Luther King and Holocaust victims

(JTA) — Two people lean down from an abstract version of a rail car. Their outstretched hands reach towards a family gathered around the car’s opening. The adults on the ground reach back, either to get help stepping into the car or to say good-bye.

That’s one side of the artist rendering of what will be a Holocaust monument. On the other side, train tracks lead to the entrance of the Nazis’ largest death camp, Auschwitz-Birkenau. A message across the top reads, “They were here. We remember.”

The sculpture by artists David Wilson and Stephen Hayes, called “In Transit: The Weight of Absence,” is emotional on its own. But what makes the project planned for Charlotte, North Carolina, especially noteworthy is what will be alongside it.

Charlotte is the planned home for what its organizers believe is the first memorial plaza in the United States to both honor Dr. Martin Luther King Jr. and remember the Holocaust in the same space. The Circle of Humanity: Monuments for Unity and Remembrance in Marshall Park will feature the 8-foot bronze statue of King currently in the park plus the new Holocaust monument.

Linking the two will be paved walkways, educational reflections and digital resources on the Holocaust, the Civil Rights movement and the combined history of African Americans and Jews in the U.S. School and tour groups will take part in interactive educational experiences.

To those who might wonder why these monuments belong together, Rabbi Ya’aqov Walker points to a common inheritance. “You could just describe it plainly: white supremacy in continental Europe and white supremacy in the southeastern United States,” said Walker, who is Black and serves on the project’s education committee.

The groups also share deep resilience and desire for change, he said, which led to a significant Jewish presence in the civil rights movement in the United States 20 years after the Holocaust.

“It was very prescient in their minds, from King to any major civil rights leader who was committed to nonviolence, to study and learn what the Jewish experience was, and to build relationships with rabbis as fellow spiritual leaders,” said Walker, who co-leads the Charlotte Black/Jewish Alliance.

The new monument will replace a small one dedicated in 1979 that’s hidden in overgrown foliage. Project partners include the Charlotte Black/Jewish Alliance, Mecklenburg County, Queens University of Charlotte, the Stan Greenspon Holocaust Education Center, and the Charlotte-Mecklenburg branch of the NAACP.

After a national search for artists that yielded 57 design proposals, a review committee narrowed the choices to eight finalists. Wilson and Hayes, who are Black and live in Durham, North Carolina, were one of two teams asked to submit their concepts. Though they had never designed a sculpture based on a Jewish theme, they were compelled by its juxtaposition to the King monument, “creating a broader dialogue about injustice, courage and the consequences of hatred,” Wilson told county commissioners during a recent public meeting.

David Wilson, left, and Stephen Hayes are the designers of “In Transit: The Weight of Absence,” the winning design for the Circle of Humanity memorial in Charlotte’s Marshall Park. (Courtesy Circle of Humanity)

Their presentation moved Commissioner Leigh Altman, who is white, to reveal that her great-grandparents and many of their children were murdered in the Holocaust. About 25 to 30 Holocaust survivors live in the Charlotte area today.

“This shared partnership for me is a reminder across one of history’s worst genocides and the worst legacy of what America has done wrong, and brought it together to find a commonality, which was a failed obligation to recognize the humanity of others and to fight for it,” she said.

The second finalist team, Miriam Gusevich and Sal Pirrone from Washington, D.C., envisioned an abstract sculpture with thousands of silver circles to represent those killed by the Nazis. The proposed structure opened to a skylight in the shape of a Star of David. Members of Gusevich’s family died in the Holocaust.

“Circle of Humanity” organizers held 12 community feedback sessions, including at synagogues, a Black church and Johnson C. Smith University, a historically Black university. About 850 community members participated. More than 100 completed written surveys on their preferences. Ultimately, a majority favored the rail car image. At one session, participants audibly gasped when “In Transit” was revealed.

It’s yet to be determined which materials will be used to render the piece. Options range from cast and fabricated metal to large-scale 3-D printing. What likely won’t change is the sculpture’s bronze hue and structure.

“The skin tones can be interpreted in many ways, and it looks very similar to an auction block” used in the trafficking of enslaved people, Walker noted. He recalled that during a feedback session at a Black church, some church members teared up to see the reminder of family separation.

Urban Design Partners in collaboration with Groundworks Studio will develop the plaza, in a design called “Woven Histories.” Potential elements include a stone walkway with a plaid design. The plaid pays tribute to the dress that civil rights pioneer Dorothy Counts-Scoggins wore on the day in 1957 when she faced down an angry white mob to become the first Black student to attend a segregated high school in Charlotte.

The plaza will include benches and may incorporate decorative stone books. Like the monument design, the concept is still open to changes based on additional community feedback. The planned budget is just under $1 million, including a $100,000 endowment for programming and maintenance. If fundraising efforts are successful and the timeline stays on track, the plaza is scheduled to open in May 2027.

Marshall Park has particular resonance as the setting. It is part of the former Brooklyn, a Black neighborhood razed in the 1960s in the name of urban renewal. More recently, Marshall Park has been a familiar site for protests and political demonstrations.

The idea for the innovative combination began with a discussion between Rev. Corine Mack, president of the Charlotte-Mecklenburg NACCP, and Rabbi Judy Schindler, Sklut professor of Jewish studies at Queens University of Charlotte and executive director of Spill the Honey, a national non-profit which produces arts and educational materials intended to empower the Black-Jewish alliance to combat racism and antisemitism.

The Dr. Martin Luther King Jr. memorial statue in Charlotte’s Marshall Park, created by renowned sculptor Selma Burke, was dedicated on April 5, 1980. (Courtesy Arrowmount School of Arts and Crafts)

“It all came out of the same conversation, looking at the Civil Rights movement, looking at the rise in racial slurs and antisemitism, and just really understanding that we have to do something to elevate the importance of not only our cultures, but what love would look like in this country,” Mack said. “I thought it was important that we went back to the root of the civil rights movement, which was us collaborating.”

She acknowledges a few phone calls from members of Charlotte’s Black community who expressed concern about the collaboration in light of the war and political divides opened after the Hamas attacks on Israel on Oct. 7, 2023. Others were unclear about the benefits of bringing the two histories together. But no vocal opposition has emerged to the project. Organizers say on-site education about the history of Black-Jewish ties in America is essential.

Charlotte has its own claims to this history. Humorist and social critic Harry Golden lived in the city and published his commentaries in The Carolina Israelite, a newspaper whose subscribers included Congressional members and well-known writers. In “The Vertical Negro Plan” in 1956, he pointedly noted that whites seemed to have no trouble standing next to Black Americans. It was only when Black people wanted to sit “that the fur begins to fly.” His tongue-in-cheek solution? Remove the seats at schools and lunch counters.

In 1971, attorney Adam Stein, father of N.C. Gov. Josh Stein, was part of the legal team who argued Swann v. Charlotte-Mecklenburg Board of Education before the Supreme Court. The case began the era of busing for school integration nationwide. Busing for that purpose officially ended in Charlotte in 2002, when the Supreme Court declined to take up a challenge to  lower-court ruling recognizing local schools as adequately desegregated .

Now, supporters hope the Circle of Humanity will be a catalyst for Black-Jewish collaborations in other cities. Schindler, named after a great-aunt who was killed during the Holocaust, wants the gathering spot to be a place not only for remembrance, but for inspiration and beginnings.

“It’s really important to me that we bring joy to this work,” she said, envisioning the opening ceremony filled with klezmer music as well as both soul food and Jewish noshes. She cautions against “letting those to seek to harm us control our thoughts and our struggles and our fears. We need to celebrate our culture and who we are with pride and joy, so I pray that this will be a centerpiece for cultural celebration of all sorts.”

This article originally appeared on JTA.org.

The post In North Carolina, a memorial project will honor Martin Luther King and Holocaust victims appeared first on The Forward.

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