Connect with us

Uncategorized

This Brooklyn family’s Hanukkah celebration is all over New York’s subway

(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.

Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.

The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”

The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.

Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)

The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)

“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”

For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.

“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”

Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.

“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.

“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.

Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.

“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav. 

Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said. 

Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.

Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)

The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.

Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.

Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.  

“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”

“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added. 

Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019. 

“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.” 

For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.

“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.  

The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.

—
The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Uncategorized

Irish national soccer team won’t shake hands with Israel after win

(JTA) — It only took 25 minutes of play for the Irish national soccer team to build a 3-0 lead over Israel in the countries’ UEFA Nations League B match on Sunday. But there were decades of bad blood that preceded Ireland’s shutout victory in a game dominated more by the geopolitics of the Gaza war than about sports. One soccer writer described it as “arguably one of the most contentious football matches of this century.”

At the match, held in a mostly empty stadium in the neutral site of Debrecen, Hungary, the Irish players wore black armbands and bowed their heads in protest during the Israeli national anthem. There were no pre- or postgame handshakes, and one Irish player declined to participate altogether, citing his “personal belief that the killing of innocent people is wrong.”

Ireland’s soccer federation did not reserve tickets for its fans, and the country’s public broadcaster scaled back its coverage of the game. The teams are set to meet again on Oct. 4 in Serbia, this time with Ireland as the “home” team.

Ireland and Israel have a long history of icy relations. Ireland became the first member of the European Union to call for an independent Palestinian country in 1980, and was among the first of the Western European countries to recognize an official Palestinian state in 2024. Israel closed its embassy in Dublin in response. Irish Prime Minister Micheál Martin has rejected claims that his country’s sharp criticism of Israel bleeds into antisemitism.

In the months leading up to Sunday’s match, Ireland’s football governing body faced intense pressure to boycott the match. At a meeting in July, the Football Association of Ireland voted 75-32, with three abstentions, in favor of proceeding with the match, “while acknowledging the strength of feeling regarding support for Palestine.” The motion also noted that a boycott would come with UEFA sanctions, both financial and competitive: In League B matches, mid-tier nations seek to advance to the top division and boost their chances of qualifying for the quadrennial World Cup tournament. The Irish team itself also held a last-minute vote over whether to participate.

Earlier this month, more than 160 Irish athletes and sports figures signed an open letter calling on the national team to pull out of the match. The signatories included former Irish national team head coach Brian Kerr — who had led Ireland to a 2-2 draw against Israel in a 2005 match in Dublin that also took place amid protests.

Former Irish national team star Kevin Kilbane also authored a column in The Irish Times, writing, “Ireland should not play Israel. Not in Dublin, not in Hungary, not in Serbia. Not when Israel is committing genocide.” Israel denies the charge of genocide.

There were also a number of public barbs exchanged between leaders of the two countries and their football associations.

At a press conference last week, Irish coach Heimir Hallgrímsson replied to questions about the match by saying, “We are not playing with genocide, we are playing against genocide. We are playing against Israel; we are not playing with Israel.”

Israel’s football association responded to that comment with a post on X, writing, “We have contributed to the world and humanity in countless fields, earning an impressive number of Nobel Prizes along the way. Unfortunately, we have not yet found a cure for stupidity, ignorance and hypocrisy displayed by the @IrelandFootball team coach. We’re not playing with ignorance, hypocrisy and stupidity. We’re playing against the coach who embodies them.”

That drew a rebuke from Martin, who told reporters, “They are unacceptable remarks and should be withdrawn.”

And on Sunday, the morning of the match, Israeli Foreign Minister Gideon Sa’ar posted a lengthy tweet referencing the 1939 Irish squad that gave a Nazi salute before a game against the German national team.

“Almost 90 years have passed. Ireland’s unique talent for finding itself on the wrong side of history remains intact,” Sa’ar wrote. “Back then, they gave the Nazi salute. This time, they stand on the side of Palestinian terrorism. Above the black armbands the Irish players will wear tonight flies the black flag of jihadism.”

After the match, Israeli captain Manor Solomon said the Irish players who bowed their heads during the Israeli anthem “don’t interest me.”

“We have a country 10 times better than theirs, stronger, an amazing country with amazing people,” said Solomon, who plays in the English Championship league. “We are proud to wear the team shirt and to be Israelis. We are proud of our state and of our soldiers. [The Irish] can play all their tricks. We are Israelis and love the country. And that will always be the case.”

The post Irish national soccer team won’t shake hands with Israel after win appeared first on The Forward.

Continue Reading

Uncategorized

Why is Karl Rove supporting a progressive Jewish candidate in Texas?

(JTA) — Progressive Jewish Texas state Sen. Jon Rosenthal has earned an unusual distinction: He is the first Democrat to win the vote of GOP guru Karl Rove in more than 30 years.

What did the only Jew serving in the Texas state house do to earn this distinction? It’s more what he didn’t do: run for statewide office with a track record of spewing racially charged and antisemitic comments.

Bo French, the Republican nominee for Texas Railroad commissioner, has a history of rhetoric targeting people of color, Muslims and Jews, including a social media poll last year asking whether “Jews” or “Muslims” pose “a bigger threat to America.”

He also faced bipartisan blowback for a recent post targeting college students of color, and this week a CNN investigation revealed that French, in since-deleted posts, had called for public executions for former President Barack Obama, Jewish California Sen. Adam Schiff and government workers targeted by the so-called Department of Government Efficiency last year.

The controversy has elevated the race for an obscure statewide office – albeit one that regulates the state’s all-important energy industry – into a larger referendum on the GOP’s tolerance for bigotry, including antisemitism, among its nominees.

Rove, for one, has made it clear where he thinks the party should stand.

“The GOP has a growing number of Bo Frenches — and not only in Texas,” Rove wrote in The Wall Street Journal earlier this month in explaining his decision to back Rosenthal.

Rove singled out growing antisemitism in the party: “There are ‘just asking questions’ Jew-haters, misogynists who worship hypermasculinity, conspiracy nuts seeking clicks for profit, and religious bigots who won’t differentiate between Muslim terrorists and Muslim American patriots.”

Rove isn’t the only GOP stalwart to turn on French.

“Are other Republican elected officials going to condemn the intolerance and racism, or look the other way while it becomes normalized,” outgoing Texas Sen. John Cornyn wrote in condemning French’s social media musings. “This is how great political parties self-destruct.”

Cornyn has stopped short of backing Rosenthal, instead saying he might leave the ballot blank.

Texas Rep. Jon E. Rosenthal inside the House Chamber at the Texas Capitol in Austin on Aug. 18, 2025. (Mikala Compton/Austin American-Statesman via Getty Images)

Rosenthal and French have agreed to a debate on Oct. 22. French leads the race in polling released last week from Texas Southern University, but by a much slimmer margin than GOP candidates are accustomed to in Texas. Rosenthal’s campaign could also see a boost from fellow statewide Democratic candidate James Talarico, who is polling neck-and-neck with his opponent in the U.S. Senate race.

On social media, Rosenthal celebrated Rove’s endorsement, writing, “When GOP architect Karl Rove breaks a 30-year voting streak to endorse our campaign, it proves this race isn’t about party lines, it’s about competence vs. chaos.”

A former county Republican Party chair who defeated the incumbent GOP state railroad commissioner in a runoff primary, French spurred widespread backlash earlier this month after posting a photo of students of color at the University of Texas celebrating a football win to the social network X.

“I heard UT graduation this year looked like this. I didn’t believe it,” French had captioned the photo on Sept. 13. “The problem is now obviously far worse than anyone imagined.” He has since doubled down on the sentiment, replying, “I weep for the families in Texas who can’t get into UT because they prioritize foreigners over Texans,” and using the backlash to solicit donations.

Texas Gov. Greg Abbott and state House Speaker Dustin Burrows were among the other Republicans who criticized French for the post, though neither formally rescinded their support, and French continues to list Abbott’s endorsement on his site.

It was not French’s first brush with bigotry. In 2025, during his stint as Tarrant County GOP Chair, French posted an online “poll” asking his followers whether “Jews” or “Muslims” pose “a bigger threat to America.” In a follow-up post, he argued, “You may not like Jews, but to suggest they are a bigger threat to Americans is Jew Derangement Syndrome.”

French later deleted both posts, and has few visible tweets about Jews today. In later posts, he claimed, of himself, “There has never been any evidence of antisemitism. It would certainly be surprising to my Jewish partners.”

Jewish Republicans in the state and beyond are largely keeping their distance from French, with one exception. His campaign site currently touts an endorsement from American Jewish Conservatives, whose only listed chapter is in Dallas.

Neither French nor the group, formerly Dallas Jewish Conservatives, responded to JTA requests for comment on the endorsement. A spokesperson for the Republican Jewish Coalition also did not return a request for comment on French.

Last month French cited a desire to combat antisemitism when arguing that Texas should not use mosques as polling places. In other posts, he accused a university in the state of “harboring radical left/antisemitic professors,” identified himself as both pro-Israel and pro-Tucker Carlson, the talk show host who has platformed antisemites and anti-Jewish conspiracy theories, and told one follower, “I have never served Israel. Don’t be a retard.”

Texas Lt. Gov. Dan Patrick was among the GOP officials who condemned French’s tweet about Jews last year, calling on him to resign as county chair. “Antisemitism and religious bigotry have no place in Texas,” Patrick said then. French ultimately resigned months later in order to run for railroad commissioner.

Today, French lists Patrick as one of his endorsements. A spokesperson for Patrick, who recently told JTA he supported Texas schools assigning books on the Holocaust after public remarks apparently to the contrary, did not return a Jewish Telegraphic Agency request for comment.

French’s other listed endorsements include Texas congressional candidate Brandon Herrera, who has made jokes about Hitler and the Holocaust in YouTube videos.

Rove’s essay led to President Donald Trump wading into the controversy, calling Rove “so bad for the Republican Party, and completely wrong so often,” in a post on his social network Truth Social. Trump’s post did not mention French, nor address his past post about Jews.

The Texas railroad commission, composed of three members, oversees the state’s large and powerful oil and gas industry. It has no oversight into immigration or religion. Even so, French’s campaign has drifted far afield from energy issues: One of his pledges is “Stop the Islamic Invasion of Texas.”

French’s controversies have elevated the profile of Rosenthal, who was raised a Reform Jew in an interfaith household and whose Houston-area district is home to large Muslim communities. This year Rosenthal marked Rosh Hashanah and Yom Kippur by sharing links to Chabad-Lubavitch webpages about the holidays.

Rosenthal’s campaign did not respond to a JTA request for comment, but he told the Forward last year that he identifies as agnostic and “multireligious,” and attends synagogues as well as mosques and churches.

Rosenthal is also a trained mechanical engineer, a background he has drawn on in his bid for railroad commissioner: one campaign ad, quoting a conservative radio host, approvingly calls him “a ‘drill, baby, drill’ Democrat.” He has accused French of “overt racism,” while French has dubbed his opponent “Radical Rosenthal” and posted images, generated using artificial intelligence, of cross-shaped Texas oil wells to promote his blending of energy policy with Christian iconography.

Last year, Rosenthal cited his Judaism in response to legislation that would require the Ten Commandments to be displayed in every public school classroom. Rosenthal introduced an amendment that would have required a “Jewish” version of the commandments to be displayed alongside the “Protestant” one. The amendment failed, and the bill passed.

The post Why is Karl Rove supporting a progressive Jewish candidate in Texas? appeared first on The Forward.

Continue Reading

Uncategorized

California Gov. Gavin Newsom signs bill to create safe spaces around synagogues

(JTA) — California Gov. Gavin Newsom, a Democrat, has signed a law that will create protective spaces around religious institutions, after a pro-Palestinian protest at a Los Angeles synagogue last year turned violent.

The legislation, AB 2664, establishes 100-foot zones around the entrances to houses of worship. Within the zones, no one will be allowed to come within eight feet of a congregant without consent to distribute leaflets, hold a sign or engage in oral protests that aim “to harass, obstruct, threaten or intimidate the person.”

Failure to comply could result in fines of up to $1,000 and/or imprisonment of no more than six months, with second violations raising those bars to $5,000 and one year, per the law.

“Every Californian should be able to walk into a synagogue, church, mosque, or other house of worship without fear,” Newsom said in a statement.

“California is continuing to protect these organizations and the people they serve, and we’re strengthening that work from the front door to expanding security resources to community events statewide.”

Newsom’s status as a leading Democrat – and one considering a 2028 presidential run – makes his enthusiastic endorsement notable. Progressives in other locales, including New York City, have pushed back against similar laws, saying they endanger speech protections.

The bill’s signing came less than a year after a violent protest rattled the Wilshire Boulevard Temple in Los Angeles. At the December event, pro-Palestinian demonstrators blocked people from entering the synagogue and cut off parental access to the religious school. Protesters destroyed property and assaulted a security guard; one person was arrested for battery and another for vandalism.

At the time, Mayor Karen Bass denounced the incident, which took place at one of the largest synagogues in the city, as both “abhorrent” and antisemitic.

The following spring, California Assembly member Rebecca Bauer-Kahan, a Democrat, introduced the legislation, drafted by Jewish California, a lobby representing a number of the state’s Jewish groups.Newsom signed the bill on Friday inside Wilshire Boulevard Temple, joined by Jewish California leaders, synagogue clergy and members of the California Legislative Jewish Caucus and the broader community.

The legislation advanced despite vocal opposition. The Council on American-Islamic Relations slammed the bill for infringing upon free speech by creating “new criminal penalties that would put peaceful protesters and community advocates at risk.”

In a statement following Newsom’s signing ceremony, the council’s California CEO, Hussam Ayloush, argued that some sales of “illegally occupied land” are occurring “exclusively to Jewish Americans at events hosted by American synagogues.”

“If a house of worship in America chooses to serve as a platform for illegal land sales meant to normalize Palestinian displacement, Americans should be able to peacefully demonstrate against that immoral activity,” Ayloush said. The protest at the Wilshire Boulevard Temple did not target land sales, but a public safety and technology event organized by the Consulate General of Israel.

Jewish California stressed that the legislation not only gained support from dozens of Jewish groups but also from Muslim, Sikh, Christian and Hindu organizations. Ultimately, the bill passed with 34 out of 40 State Senate votes and 61 of 80 State Assembly votes.

“With the Governor’s signature, California is sending a clear message: everyone has the right to practice their faith safely and freely,” Bauer-Kahan said in a statement.

“Antisemitism is rising, and so is hostility towards other religious communities,” she added. “This law protects all worshippers of all faiths, and it ensures that faith can be practiced without fear.”

AB 2664 was one of six bills relevant to the Jewish community that passed in California’s state legislature last month. Newsom signed one of the other bills, AB 1853, on Monday afternoon — enacting a ban on including misleading or threatening information, like hate speech, in California voter guides.

The governor has until Sept. 30 to either sign or veto the other four pieces of legislation. Among the most contentious is SB 1387, a bill that would expand the definition of ethnicity “to include Jewish identity” on state agency data collection forms.

The post California Gov. Gavin Newsom signs bill to create safe spaces around synagogues appeared first on The Forward.

Continue Reading

Copyright © 2017 - 2023 Jewish Post & News