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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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Tidbits: Traces of a ghetto bunker uncovered in Będzin, Poland
Tidbits is a Forverts feature of easy news briefs in Yiddish that you can listen to or read, or both! If you read the article and don’t know a word, just click on it and the translation appears. Listen to the report here:
אַ גרופּע אַרכעאָלאָגן, וואָס האָט געהאַלטן אין מיטן אויסגראָבן אַ בונקער פֿון דער צווייטער וועלט־מלחמה אינעם פּוילישן שטעטל בענדין, האָט אַנטדעקט שפּורן פֿון אַן אונטערערדישן באַהעלטעניש און טונעל, וואָס ייִדן האָבן געניצט קעמפֿנדיק קעגן די דײַטשן אין 1943.
„מיר האָבן אַנטדעקט שטיינערנע טרעפּ, וואָס פֿירן אַרײַן אין אַ באַהעלטעניש אונטער אַן אַמאָליקער געבײַדע,“ האָט די אַרכעאָלאָגישע פֿירמע „וויקאָפּ נאַ פּאָזיאָמיע“ געמאָלדן אויף פֿייסבוק. זיי האָבן אויך אַנטדעקט אַ טונעל, וואָס האָט געדינט ווי אַ זיכער אָרט אונטער ד׳רערד.
די אַרכעאָלאָגן האָבן געזאָגט, אַז זיי האָבן זיך געריכט צו געפֿינען „אַרכעאָלאָגישע עלעמענטן“ אָבער זענען געווען דערשטוינט, וואָס אַלץ האָט זיך אַזוי גוט פֿאַרהיט. אינעם טונעל קען מען נאָך זען די פֿריִערדיקע הילצערנע פּאָדליגע און שפּורן פֿון די ווענט.
דער בונקער איז גלײַך לעבן דעם „הויז פֿון די געטאָ־קעמפֿער“, וואָס געפֿינט זיך הײַנט אויף 24 רוטקאַ־לאַסקיער גאַס. בשעת דער צווייטער וועלט־מלחמה, ווען די נאַציס האָבן פֿאַרטריבן די ייִדן אין געטאָ, איז דער בנין געוואָרן דאָס געהיימע פֿאַרזאַמלונג־אָרט פֿון די ציוניסטישע יוגנט־גרופּעס און דער „ייִדישער קאַמף־אָרגאַניזאַציע“. די מיטגלידער פֿון דער אָרגאַניזאַציע, מיט פֿרומקע פּלאָטניצקאַ בראש, האָבן דורכגעפֿירט אַ ווידערשטאַנד אין אויגוסט 1943, בעת די דײַטשן האָבן אָנגעפֿירט מיט די לעצטע דעפּאָרטאַציעס און מיט דער פֿאַרטיליקונג פֿונעם געטאָ. דרײַ טעג האָבן די ייִדן געקעמפֿט, ביז די דײַטשן האָבן דעם ווידערשטאַנד אײַנגעבראָכן.
אין 2024 האָט די צוקערמאַן גייט פֿונדאַציע געקויפֿט דאָס אייגנס, כּדי דאָרט צו בויען אַן אָנדענק־מוזיי. די פֿונדאַציע איז שוין יאָרן לאַנג אַקטיוו אין בענדין און האַלט דאָרט אויף אַ פּריוואַטע שיל אין אַ טעמעמענט־בנין.
לייענט דעם אַרטיקל אויף ענגליש.
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Netanyahu, IDF condemn Israeli soldier’s bludgeoning of Jesus statue in Lebanon
(JTA) — Israeli Prime Minister Benjamin Netanyahu is denouncing an incident in which a soldier bludgeoned a statue of Jesus in southern Lebanon, igniting criticism at a time when some Christians believe Israel discriminates against them.
A photograph of the incident spread widely on Sunday after being shared by a prominent Palestinian journalist, Younis Tirawi. The photograph shows a soldier in an Israel Defense Forces uniform smashing a statue of Jesus, which has fallen from its cross and is lying partially on the ground.
The IDF said it had examined the photograph and determined that it was real. “The IDF views the incident with great severity and emphasizes that the soldier’s conduct is wholly inconsistent with the values expected of its troops,” it said in a statement.
Netanyahu said the photograph had shocked him.
“Yesterday, like the overwhelming majority of Israelis, I was stunned and saddened to learn that an IDF soldier damaged a Catholic religious icon in southern Lebanon. I condemn the act in the strongest terms,” he said in a statement on Monday. “Military authorities are conducting a criminal probe of the matter and will take appropriately harsh disciplinary action against the offender.”
The incident took place in Debel, a Christian village in the region of Bint Jbeil, where Israel said it killed 150 Hezbollah operatives, including a commander, on the day before a ceasefire was imposed last week. A church in Debel posted a picture of the statue when it was intact, along with the line, spoken by Jesus in the New Testament during his crucifixion, “Father, forgive them, for they know not what they do.”
The incident comes comes as Israel fends off criticism from even its allies that it is discriminating against Christians. Tensions flared last month when the Israel Police, citing wartime safety regulations, blocked top Catholic clergy from holding a Palm Sunday service in the Church of the Holy Sepulchre in the Old City of Jerusalem, eliciting oblique criticism from the pope. Netanyahu said in response that he had ordered that the clergy be given full access to the church.
In his statement about the statue incident, Netanyahu emphasized that Christians in the Middle East face danger from Islamic fundamentalists, including in Lebanon.
“Israel is the only country in the region that the Christian population and standard of living is growing. Israel is the only place in the Middle East that adheres to freedom of worship for all,” he said. “We express regret for the incident and for any hurt this has caused to believers in Lebanon and around the world.”
The Lebanon incident adds to a number of incidents in which Israeli soldiers have been photographed or filmed desecrating religious objects or sites in areas where they have been fighting, including in Gaza. (The IDF has urged soldiers not to take or share photographs of their activities.) The Israeli army has denounced the incidents, but even those who have resisted the most strident criticisms of Israel say a pattern is adding up.
“The lack of discipline, professional conduct, and antagonizing of Christians in Lebanon and elsewhere is an entirely unnecessary and deeply harmful behavior that will further erode support for Israel and fuel those who believe this is a religious war of conquest,” tweeted Ahmed Fouad Alkhatib, a Palestinian writer and advocate in the United States who has criticized both Hamas and Israel.
The Lebanon incident also comes amid a number of incidents suggesting growing influence by religious Jewish leadership in the IDF. In recent days, soldiers were jailed for barbecuing on their base on Shabbat, when traditional Jewish law prohibits cooking; women soldiers were penalized for wearing immodest clothing to their discharge ceremonies; and the army was accused of barring women from wearing shorts while running in a race associated with the Jerusalem Marathon.
This article originally appeared on JTA.org.
The post Netanyahu, IDF condemn Israeli soldier’s bludgeoning of Jesus statue in Lebanon appeared first on The Forward.
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Police eye Iran involvement as 3 London synagogues are targeted in arson attacks
(JTA) — Two teenagers have been arrested in connection with an arson attack on a London synagogue on Sunday, the third within days on Jewish targets in the city.
No one was injured at Kenton United Synagogue after police said a “bottle with some sort of accelerant” was thrown through a window. A fire was extinguished before it could do significant damage.
Police offered few details about the men arrested beyond their ages, 17 and 19. But they said they saw emerging evidence that the attack and others in recent days may have been conducted in exchange for payments from Iran, which has said it would strike targets abroad in response to the U.S.-Israeli war against it.
“We’ve seen a pattern,” Matt Jukes, the police force’s deputy commissioner, said on the BBC on Monday. He said there had been 15 arrests related to incidents targeting the Jewish community in recent weeks and most appeared to be of “people taking cash as it looks like quick and easy money” to stage an attack.
Many of the attacks, including the most recent one, have been claimed by a new group, The Islamic Movement of the People of the Right Hand, that appears Iran-linked and says it is behind arsons and explosives targeting synagogues across Europe.
Jukes and Vicki Evans, the Metropolitan Police’s senior national coordination for counterterrorism, addressed the drumbeat of London attacks during a press conference on Sunday outside the Kenton synagogue. There, Evans spoke directly to Brits who might be considered as a get-rich-quick scheme.
“To anyone even considering getting involved, my message to you would be this: The stakes are high — and it is absolutely not worth the risk for a small reward,” she said. “Those tasking you will not be there when you are arrested and face court. You will be used once and thrown away without a second thought.”
The Kenton arson followed multiple other incidents in recent days. Two people were arrested after throwing bottles containing liquid at Finchley Reform Synagogue last week, and on Friday a fire was set at a nearby building that formerly held a nonprofit called Jewish Futures and still bears its sign. Suspicious material was also found near the Israeli embassy.
Last month, arsonists set fire to ambulances owned by Hatzola, an emergency service operated by a Jewish nonprofit. At least five people, including several young adults and one person who does not hold British citizenship, have been arrested in connection with the arson. Police also arrested multiple men who they said had been spying on British Jewish communities on behalf of Iran.
British Jewish leaders have responded to the incidents with growing alarm, even as police have worked to apprehend the perpetrators and calm tensions.
“A sustained campaign of violence and intimidation against the Jewish community of the UK is gathering momentum. This sustained attack on our community’s ability to worship and live in safety is an attack on the values that bind us all together,” Chief Rabbi Ephraim Mirvis said in a statement. “Thank God, no lives have been lost, but we cannot, and must not, wait for that to change before we understand just how dangerous this moment is for all of our society.”
The Campaign Against Antisemitism, an advocacy group, criticized the government for failing to designate and ban Iran’s Islamic Revolutionary Guard Corps as a terrorist group. British lawmakers tabled a proposal to adopt such a designation, which other countries including the United States and the European Union have adopted as a tool to fight Iran’s malign influence, earlier this year.
“It is shocking that concern for the sensitivities of a violent Iranian regime is more important to the Government than the welfare of Jewish people in this country,” the Campaign Against Antisemitism said.
And the Board of Deputies, a group representing Jewish communities, urged British Jews to follow security guidelines and vowed to defy the violence.
“Our community will not be intimidated by these cowardly acts of hate, which are an attack on Britain and its values, and on the security and cohesion of everyone in our country,” it said.
This article originally appeared on JTA.org.
The post Police eye Iran involvement as 3 London synagogues are targeted in arson attacks appeared first on The Forward.