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This Brooklyn family’s Hanukkah celebration is all over New York’s subway

(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.

Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.

The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”

The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.

Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)

The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)

“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”

For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.

“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”

Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.

“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.

“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.

Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.

“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav. 

Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said. 

Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.

Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)

The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.

Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.

Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.  

“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”

“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added. 

Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019. 

“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.” 

For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.

“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.  

The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.


The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.

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Trump Warns of More Strikes on Iran’s Kharg Island, Pressures Allies to Secure Oil Chokepoint

An LPG gas tanker at anchor as traffic is down in the Strait of Hormuz, amid the U.S.-Israeli conflict with Iran, in Shinas, Oman, March 11, 2026. Photo: REUTERS/Benoit Tessier/File Photo

US President Donald Trump threatened more strikes on Iran’s main oil export hub Kharg Island and said he was not ready for a deal with Tehran to end the war which has shut off the vital Strait of Hormuz and caused chaos in global energy markets.

With the US-Israeli war on Iran in its third week, Trump said US strikes had “totally demolished” much of the island and warned of more, telling NBC News on Saturday, “We may hit it a few more times just for fun.”

The comments marked a sharp escalation from Trump, who had previously said the US was targeting only military sites on Kharg, and dealt a blow to diplomatic efforts to end a war that has spread across the Middle East and killed more than 2,000 people, most in Iran and Lebanon.

Trump called on countries that have been impacted by the choking off of oil supplies through the Strait of Hormuz to join efforts to reopen shipping lanes. The Financial Times reported that European Union foreign ministers would discuss widening of the EU’s regional Aspides naval mission.

Washington has brushed aside attempts by Middle Eastern allies to open talks, three sources told Reuters, and Iran’s Revolutionary Guards said on Sunday they had fired more missiles at Israel and three US bases in the region.

Trump, who has made a series of varying demands, including a say in choosing Iran’s leader and an end to its nuclear and ballistic missile programs, told NBC News that Tehran appeared ready to make a deal to end the fighting but that “the terms aren’t good enough yet.”

In his interview with NBC, Trump raised the possibility that Supreme Leader Mojtaba Khamenei may have been killed, but Iranian Foreign Minister Abbas Araqchi said Khamenei was in full health and managing the situation.

WAR, ENERGY CRISIS LOOK SET TO PERSIST

As missile and drone exchanges continued on Sunday and shipping remained blocked, US Energy Secretary Chris Wright said he expected the war to end within “the next few weeks,” bringing a swift rebound in supplies and lower prices.

But with global air transport heavily disrupted and no clear end in sight, Iran’s ability to choke off traffic through the Strait of Hormuz, the conduit for a fifth of global oil and liquefied natural gas, has emerged with increasing urgency as a decisive threat to the global economy.

Although some Iranian vessels have continued to pass, the passage has been effectively closed for most of the world’s shipping since the United States and Israel attacked Iran on February 28 at the start of an intensive bombing campaign that has hit thousands of targets across the country.

Khamenei, who succeeded as supreme leader after his father Ayatollah Ali Khamenei was killed on the first day of the attacks, has said the Strait of Hormuz should remain closed.

The International Energy Agency said last week the closure of the narrow passage along Iran’s coast had triggered the largest disruption to global oil markets in history, and was expected to cut around 8% of global supplies in March.

Underlining the impact the war has had on energy infrastructure in the region, the global ship-refueling hub of Fujairah in the United Arab Emirates was closed after barrages on Saturday but resumed oil-loading operations on Sunday, a Fujairah-based industry source said.

With crude oil prices above $100 a barrel and expected to rise further next week, the issue has hung over Trump’s Republican Party, which faces a major test at midterm elections in November.

Trump himself has dismissed worries about spiking gas prices for American consumers, saying they will fall back quickly. But he has called on China, France, Japan, South Korea, Britain and others to send warships to the Strait of Hormuz to ensure shipping can pass.

“The Countries of the World that ​receive Oil through the Hormuz Strait must take care of that passage, and we will help – ⁠A LOT!” Trump wrote in a social media post on Saturday. “The U.S. will also coordinate with those Countries so that everything goes quickly, smoothly, and well.”

The FT said EU foreign affairs ministers holding a regular meeting on Monday would discuss potentially widening the EU Aspides naval mission that protects shipping against Houthi attacks in the Red Sea to include the Strait of Hormuz.

France has been seeking to assemble a coalition to secure the strait once the security situation stabilizes, while Britain is discussing a range of options with allies to ensure the security of shipping, officials have said.

Araqchi told his French counterpart that countries must refrain from anything that could escalate the conflict. He also said Iran would respond to any attack on its energy facilities.

ISRAEL DENIES TALKS WITH LEBANON

Araqchi denied Iran was targeting civilian or residential areas in the Middle East and said it was ready to form a committee with its neighbors to investigate the responsibility for such strikes. Gulf countries have suffered damage to energy facilities and residential areas during the two-week war.

But as the standoff continued, Iran’s Revolutionary Guards said it had fired more missile and drone barrages at targets in Israel and at US military bases in the region, where Saudi Arabia said it had intercepted 10 attacks.

Israel said its jets hit more targets in western Iran, including headquarters of the Revolutionary Guards and Basij militia forces in the city of Hamadan.

A source briefed on Israel’s military strategy told Reuters that Israel had begun targeting roadblocks and bridges it believed Revolutionary Guards commanders were using. Iranian security forces detained dozens of people accused of sharing information with Israel, Iranian media reported.

Israel’s Foreign Minister Gideon Saar rejected claims that Israel had told the United States it was running low on interceptors and dismissed a report that it could soon hold direct talks with Lebanon, where it has resumed its campaign against the Iranian-backed Hezbollah movement.

In Iran, at least 15 people were killed when an airstrike hit a refrigerator and heater factory in the central Iranian city of Isfahan, the semi-official Fars news agency said on Saturday. The Revolutionary Guards promised further retaliation for workers killed in Iran’s industrial areas.

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IDF Says Brother of Michigan Synagogue Attacker Was Hezbollah Commander

FBI agents work on the site after the Michigan State Police reported an active shooting incident at the Temple Israel Synagogue in West Bloomfield, Michigan, US, March 12, 2026. Photo: Rebecca Cook via Reuters Connect

i24 News – The IDF said the brother of Ayman Mohamad Ghazali, who carried out last week’s attack on a Michigan synagogue, was a Hezbollah commander who managed weapons operations and was killed in an Israeli airstrike last week. The IDF added that the Hezbollah unit Ghazali served in had launched hundreds of rockets toward Israel.

Ghazali, 41, rammed a vehicle into Temple Israel in West Bloomfield, Michigan, on March 12. He later died of a self-inflicted gunshot wound during a gunfight with police, the FBI said. The agency is investigating the incident as a targeted act of violence against the Jewish community.

The FBI reported that Ghazali had large quantities of commercial-grade fireworks and several jugs of flammable liquid in his truck, which ignited during the attack. No children or staff at the synagogue and its preschool were injured. A security guard sustained injuries and was expected to recover, while police officers were treated for smoke inhalation.

Before the IDF published the confirmation of the “elimination” of the attacker’s brother, Dearborn Heights Mayor Mo Baydoun said the suspect had suffered “devastating and personal losses overseas.”

The mayor also stressed that “this is not an excuse” for the attack, adding that his actions “do not reflect our values as a city.”

Temple Israel Rabbi Jen Lader described the scene as “sheer terror” and emphasized the necessity of full-time armed security. “American Judaism is such these days that every synagogue is a target. Every synagogue is aware that we need to take precautions to keep our people safe,” she said, adding that the temple had prepared for similar incidents.

The IDF’s statement links the Michigan attack to broader Hezbollah operations and highlights the ongoing threat the group poses to Israel and Jewish communities abroad.

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After attacks, Jewish security watchdogs warn of ‘most elevated and complex threat environment’ in recent history

(JTA) — A string of recent synagogue attacks across North America and Europe has left security officials sounding the alarm bells.

“We are in the midst of the most elevated and complex threat environment the Jewish community and this country has seen in modern history,” said Kerry Sleeper, chief of threat management and information sharing for the Secure Community Network, a Jewish security organization.

Sleeper’s comment came during an SCN webinar on Friday, held in response to the previous day’s attack on Temple Israel in West Bloomfield, Michigan, where an assailant rammed into the synagogue armed with rifles and smoke bombs.

Though the attack was successfully thwarted by existing security measures, Mitchell Silber, executive director of the Community Security Initiative, said in an interview that Jewish institutions may now need additional layers of protection.

“This might be a bit of a tipping point where we’ve gone to a new level, where really what’s required to secure a Jewish institution in the U.S. starts to look like almost a Europeanization of security,” Silber said.

That would include posting multiple armed guards outside entrances and requiring increased screening before entry, he said. Many European synagogues also require attendees to go through security screening at some distance from the building, rather than at their doors.

“Unfortunately that seems to be where we are right now — the Jewish community has to up its game in terms of the external security of its locations,” he said.

Currently, a shutdown at the Department of Homeland Security since Feb. 14 is halting the review of millions of dollars in security funding for nonprofits, constraining the ability of Jewish institutions and other vulnerable groups to upgrade their security infrastructure.

The Temple Israel attack came within two weeks of attacks in Austin, Texas, and at Old Dominion University in Virginia. Those other attacks were not on Jewish institutions, but Sleeper, a former FBI assistant director, said the “various motivations of the attackers appear to be affiliated with the war between the U.S., Israel and Iran.” He added that the assassination of Ayatollah Ali Khamenei in Iran, and President Donald Trump’s stated desire to facilitate a regime change, have “contributed to the extremely high threat environment.”

Meanwhile, things have escalated outside the United States. Three Toronto-area synagogues were hit with gunfire over the last couple of weeks, and a synagogue in Rotterdam was targeted by an arson attack early Friday morning, allegedly by a group that has also claimed credit for an explosion at a synagogue in Belgium.

The flurry of attacks has the entire Jewish world on edge going into Shabbat — and some watchdogs say things could soon get worse.

“It is not entirely shocking to those of us who’ve watched this space for a long time,” said Mike Jacobson, a senior fellow at the Washington Institute for Near East Policy who served in the State Department’s Counterterrorism Bureau. “I would think things would continue to ratchet up again, at least in the short term.”

He pointed to the Iranian Revolutionary Guard Corps’ activation of sleeper cells — their agents lying in wait until called to action to commit an attack — across the West, as a danger to vulnerable targets, which includes Jewish communities.

Another source of danger, Jacobson said, comes from copycat attacks.

“There’s also this mix that makes it really hard to sort out in the initial stages, where you’ve got people, not only who may be directly tied to Iran, but people who are so-called ‘inspired’ by this,” Jacobson said. “Those are often really hard for law enforcement to get advance notice on.”

Not always does the threat come from direct orders from Iran, he said. “It’s often difficult to tell: Is this something that is directly tied to the organization, or is this something that is more by someone inspired [by the IRGC]?”

He added, “They are trying to inflict pain in as many directions as they can.”

As security organizations encourage increased caution and awareness of suspicious activity, they are also emphasizing that those measures shouldn’t come at the expense of gathering in communal Jewish spaces.

“We’re not going to let the terrorists take away our confidence or the ability to embrace our religion,” said Michael Masters, SCN’s national director, during the Zoom webinar.

Masters’ sentiment is also shared by congregational leaders like Rabbi Adam Roffman, of Congregation Shearith Israel in Dallas.

“Sure, security is something we think a lot about, and we’ve done our best to protect ourselves,” Roffman said. “And at the same time, the life of this community goes on.”

At Temple Israel, Shabbat services are being streamed from the nearby country club that served as a reunification center for families after the attack. The synagogue wrote on Facebook: “We’re so glad you’re joining us tonight as our community comes together to welcome this much needed Sabbath.”

The post After attacks, Jewish security watchdogs warn of ‘most elevated and complex threat environment’ in recent history appeared first on The Forward.

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