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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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France Moves to Criminalize Anti-Zionism Amid Surging Wave of Antisemitism Targeting Jews, Israelis
French Prime Minister Sebastien Lecornu delivers a speech at the National Assembly in Paris, France, Jan. 20, 2026. Photo: REUTERS/Sarah Meyssonnier
The French government is moving to criminalize anti-Zionism in a sweeping bid to confront a deepening surge in antisemitism targeting Jews and Israelis across the country, as officials warn of a growing climate of fear and intimidation nationwide.
Speaking at the annual gathering of the Representative Council of Jewish Institutions of France (CRIF), the main representative body of French Jews, Prime Minister Sébastien Lecornu announced that the government would introduce a bill criminalizing anti-Zionist expressions, signaling a move to tackle antisemitism in all its forms, not just traditional manifestations.
“To define oneself as anti-Zionist is to question Israel’s right to exist. It’s a call for the destruction of an entire people under the guise of ideology,” the French leader said.
“There is a difference between legitimate criticism of the Israeli government and rejecting the very existence of the Jewish state. This ‘blurring’ must stop,” he continued.
“Calling for the destruction of the State of Israel is calling to endanger the lives of a people and cannot be tolerated any longer,” Lecornu added. “Hatred of Jews is hatred of the Republic and a stain on France.”
The European Jewish Congress (EJC) commended Lecornu’s announcement, praising him “for his clear and principled commitment to criminalize calls for the destruction of any state, including Israel.”
“Calling for the destruction of the State of Israel is calling to endanger the lives of a people and cannot be tolerated any longer”
We commend
PM @SebLecornu for his clear and principled commitment to criminalize calls for the destruction of any state, including Israel. pic.twitter.com/dvCd2iMtUB
— European Jewish Congress (@eurojewcong) February 20, 2026
During the ceremony, CRIF president Yonathan Arfi warned that Jewish communities in France are under mounting threat, stressing the urgent need for action against the country’s rising antisemitism.
“Antisemitism knows no truce. The conflict in the Middle East has acted as a catalyst. But the hatred growing in our country is a French problem, and there is no reason to expect a rapid decline,” Arfi said.
In April, the French government is expected to endorse a private bill proposed by Jewish Member of Parliament Caroline Yadan, who represents French citizens abroad — including thousands living in Israel — with backing from right-wing parties likely ensuring the majority needed to pass the legislation.
Yadan explained that the bill is designed to combat emerging forms of antisemitism, emphasizing the urgent need for stronger legal measures to protect Jewish communities in France.
“This is a clear statement: Our Republic will not become accustomed, will not look the other way, and will never abandon the Jews of France,” the French lawmaker said.
« Il faut une étape supplémentaire : appeler à la destruction d’Israël, c’est appeler à la mise en danger de tout un peuple. »
Je remercie le Premier ministre @SebLecornu d’avoir annoncé, ce soir, lors du dîner du @Le_CRIF, l’examen, en avril prochain, de ma proposition de loi… pic.twitter.com/hruoRSP5iE
— Caroline Yadan (@CarolineYADAN) February 19, 2026
Like most countries across Europe and the broader Western world, France has seen a rise in antisemitic incidents over the last two years, in the wake of the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
According to the French Interior Ministry’s annual report on anti-religious acts, antisemitism in France remained alarmingly high last year, with 1,320 incidents recorded across the country.
Although the total number of antisemitic outrages in 2025 fell by 16 percent compared to 2024’s second highest ever total of 1,570 cases, the report warned that antisemitism remains “historically high,” with more than 3.5 attacks occurring every day.
The most recent figure of total antisemitic incidents represents a 21 percent decline from 2023’s record high of 1,676 incidents, but a 203 percent increase from the 436 antisemitic acts recorded in 2022, before the Oct. 7 atrocities.
Even though Jews make up less than 1 percent of France’s population, they accounted for 53 percent of all religiously motivated crimes last year.
Between 2022 and 2025, antisemitic attacks across France quadrupled, leaving the Jewish community more exposed than ever.
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Hamas Invokes Oct. 7 Conspiracies Blaming Israel in English — While Openly Taking Credit for the Attack in Arabic
The personal belongings of festival-goers are seen at the site of an attack on the Nova Festival by Hamas terrorists from Gaza, near Israel’s border with the Gaza Strip, in southern Israel, Oct. 12, 2023. Photo: REUTERS/Ronen Zvulun
As the US-backed peace plan for Gaza moves toward reconstruction, members of Hamas have invoked conspiracy theories to blame Israel for the Palestinian terrorist group’s Oct. 7, 2023, invasion of the Jewish state — a different story than the one that Hamas has told in Arabic celebrating its role in leading the massacre.
In a Feb. 9 interview, Hamas media representative Osama Hamdan alleged that “the real attack was by the Israeli forces, and they were shot by the helicopters, and there were missile strikes against them under the slogan that there were Hamas militants [among them].”
The interview was conducted in English for the Norwegian Broadcasting Company (NRK) by Afghan-Norwegian anchor Yama Wolasmal. Following Hamdan’s comments, Wolasmal appeared in disbelief, pressing Hamdan in connection to videos published by Hamas’s armed wing, the Qassam Brigades, that show insignia-wearing militants shooting civilians at the Nova music festival in southern Israel.
“If these [Palestinian men donning Qassam Brigades headbands] were not your fighters, then who were they?” the anchor asked.
Hamdan repeatedly claimed they were Israeli forgeries, even when asked to clarify for the record.
The comments echo conspiracy theories that have circulated primarily in English-language activist spaces, which claim that most Israeli civilian casualties in the Oct. 7 onslaught were either self-inflicted or the result of Israeli fire, while Hamas fighters targeted only soldiers.
Coming from a senior Hamas official, the claim marks a departure from the organization’s usual messaging. In Arabic media, Oct. 7 is a major source of pride for Hamas’s leadership, and one of the main triumphs of its ruling tenure in Gaza. In video of a speaking engagement commemorating the one-year anniversary of the Oct. 7 attack, Hamdan himself commended the “1,400 fighters who chose to enter” and attack Israel.
Other prominent Hamas officials have referred to the success of the Oct. 7 invasion and used the attack as a rallying cry. In one of many such instances, the chairman of the Hamas Political Bureau, Khalil al-Hayya, bragged that the Islamist group was planning a “new Oct. 7” against Israel. In a propaganda pamphlet published by Hamas titled “Al-Aqsa Flood: Two Years of Perseverance and Wishing for Liberation,” the Oct. 7 massacre was described as “a blessed moment of rebirth.”
In contrast, the message that Hamas and allied militant factions were responsible for few civilian casualties is far more prevalent among Western pro-Palestinian audiences. While Hamas attempts to project an image of military might, daring, and resilience to its domestic and Arab audience —positioning itself as the leader of a historical assault and ensuing national war — it has also made use of the media to project weakness and victimization to its Western audience.
In order to sustain the latter image in Western media spaces, Hamas has denied or recast documentation of its fighters’ actions on Oct. 7. To this end, Western sympathizers of the organization have pushed claims that minimize and deny the actions of Hamas terrorists and attribute them to Israeli misinformation. They insist that Qassam Brigades fighters killed only Israeli military personnel and did not participate in wanton violence and sexual cruelty, despite extensive documentation from Israeli investigations, survivor testimony, and statements by Hamas fighters themselves.
Proponents of this narrative, including Hamdan in his interview earlier this month, frequently point to an article published in Haaretz in November 2023, which claimed that Israeli helicopters accidentally opened fire on some festivalgoers at Nova amid operational chaos. Another line from the investigation mentioned that pilots at one point “fired indiscriminately,” although this referred to shooting at the gap in the border fence to prevent the passage of fighters to and from Gaza.
Even as the initial report was preliminary, it was quickly picked up by numerous anti-Israel media figures and decontextualized to imply that Israeli helicopters had been the chief killers at Nova and elsewhere — committing a “false flag” massacre that could then be blamed on Hamas to justify the ensuing Israel–Hamas war in Gaza.
Some proponents of this theory often invoke the so-called “Hannibal Directive” — an Israeli military protocol introduced in 1986 to prevent the capture of Israel Defense Forces personnel by terrorist groups. It was abandoned by the military’s top brass in 2016. The protocol reportedly sanctioned use of force to prevent soldiers from being taken hostage, even if it resulted in increased civilian and military casualties.
Critics of Israel have cited the Hannibal Directive to falsely imply that Israeli forces deliberately fired on kidnapped civilians to prevent them being taken hostage. Figures across the political spectrum, from far-left journalist Max Blumenthal to far-right internet personality Nick Fuentes, have amplified such claims. Variations of these arguments have also appeared in coverage by outlets such as Al Jazeera and Middle East Eye, which have highlighted the helicopter-fire allegations and questioned Israeli casualty narratives.
Hamas diplomat Bassem Naim made similar claims to Hamdan’s on Oct. 9, 2023, when he alleged that “Hamas have not killed any civilians” in an English interview with Sky News.
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U2’s New EP References Holocaust, Hitler, Women’s Rights Protests in Iran, Deceased Palestinian Activist
The Irish rock band U2. Photo: BANG Showbiz
The Irish rock band U2 released an EP on Wednesday titled “Days of Ash” that addresses a wide range of topics, including the “Women, Life, Freedom” uprising in Iran, the Holocaust, the killing of a Palestinian activist, ICE raids in the United States, and the Russia-Ukraine war.
“Days of Ash,” which was released on Ash Wednesday and is now available on all streaming platforms, is the first time U2 is releasing a collection of new music since 2017. The EP features five new tracks – “American Obituary,” “The Tears Of Things,” “Song Of The Future,” “One Life At A Time,” and “Yours Eternally” (ft. Ed Sheeran & Taras Topolia) – and the recitation of the poem “Wildpeace,” written by Israeli poet Yehuda Amichai. The poem is read on the EP by Nigerian artist Adeola Fayehun. It begins with the following lines: “Not the peace of a ceasefire / not even the vision of the wolf and the lamb / but rather as in the heart when the excitement is over / and you can talk only about a great weariness.”
In a new interview with the U2 fanzine “Propaganda,” which is being relaunched as a one-off digital zine to accompany the new EP, lead singer Bono talked about the music referencing Nazi leader Adolf Hitler, concerns about antisemitism, his condemnation of the Hamas-led terrorist attack in southern Israel on Oct. 7, 2023, and his criticism of Israeli Prime Minister Benjamin Netanyahu for how he is managing the Israel-Hamas war.
The title for “The Tears of Things” is a reference to the 2025 book by Richard Rohr titled The Tears of Things: Prophetic Wisdom for an Age of Outrage. The book is about the Jewish prophets and imagines a conversation between Italian sculptor and artist Michelangelo and his marble statue of the Bible’s King David.
“If you put a man into a cage and rattle it long enough/A man becomes the kind of rage that cannot be locked up … The tears of things/Let the desert be unfrozen,” Bono sings in the track. He also sings about “six million voices silenced in just four years,” which is a reference to the six million people killed in the Holocaust. Bono told “Propaganda” the same song includes a reference to a true story about Mussolini and Hitler meeting. Hitler’s name in the song is replaced by the word “shadow,” Bono explained.
“Mussolini came to see me/A shadow by his side,” Bono sings. “Church bells ring, a vanishing/Then the vanishing denied/Six million voices silenced in just four years/The silent song of Christendom/So loud everybody hears.”
The track concludes with the lyrics: “River, sea and mountain/Desert, dust and snow/Everybody is my people/Let my people go.”
Bono told “Propaganda” it is “the moral force of Judaism that helped shape Western civilization.”
“Some of my favorite bits … some of the greatest hits of Western civilization … were gifted to us by brilliant Jewish minds … mathematicians, scientists … writers … not to mention singwriters,” added the singer-songwriter, who said he comes from a “Judeo-Christian tradition.”
“There has never been a moment when we have needed the moral force of Judaism more than right now,” he explained. “And yet, it has rarely in modern times been under such a siege. From where I stand, as a person with a limited view, Judaism, one of the great and noble religions, is being slandered by far-right fundamentalists from within its own community … I could argue the same about Christianity or Islam.”
Antisemitism “has been a scourge for millennia,” and “was rising long before Oct. 7 and the resulting war in Gaza,” Bono said. “As with Islamophobia, antisemitism must be countered every time we witness it. The rape, murder, and abduction of Israelis on Oct. 7 was evil, but self-defense is no defense for the sweeping brutality of Netanyahu’s response,” he continued.
The musician also talked about how the Israel-Hamas war has resulted in “deep knock-on effects for the Jewish diaspora and their safety … As if all Jews are to blame for the actions of Netanyahu, Smotrich, and Ben Gvir.” He was referring to Israel’s Finance Minister Bezalel Smotrich and National Security Minister Itamar Ben Gvir.
When asked later on in the interview about criticism he has faced, especially in Ireland, for not speaking out enough against the conflict in Gaza, Bono said, “I’ve written on Israel and Gaza, but in terms of actions I’ve been focused on the things I know more about.”
Bono also told “Propaganda” that the song “One Life at a Time” on the new EP is inspired by Palestinian activist and filmmaker Awdah Hathaleen, whose was killed last year by an extremist Israeli settler in the West Bank. Hathaleen was featured in the Oscar-winning documentary “No Other Land,” which focuses on Israel’s demolition of Palestinian homes in the West Bank village of Masafer Yatta and criticizes Israel’s military actions. The lyrics of “One Life at a Time” do not reference Hathaleen by name, but the band’s lyric video for the track features a picture of Hathaleen’s face, as well as image of Israel’s West Bank security barrier and the Dome of the Rock.
“Song of the Future” honors the 2022 Women, Life, Freedom movement and uprising in Iran as well as the protesters killed, including 16-year-old Iranian Sarina Esmailzadeh, who was beaten to death by Iranian security forces. Esmailzadeh is the “star of our song,” Bono told “Propaganda.”
“This new EP is a response to current events, inspired by the many extraordinary and courageous people fighting on the frontlines of freedom,” U2 said. “Four of the five tracks are about individuals – a mother, a father, a teenage girl whose lives were brutally cut short – and a soldier who’d rather be singing but is ready to die for the freedom of his country.”
The first track of the EP, “American Obituary,” is dedicated to Renee Good, a mother of three and protester who was fatally shot on Jan. 7 in Minneapolis, Minnesota, by a US Immigration and Customs Enforcement (ICE) agent during a protest.
The track “Yours Eternally” is about the war in Ukraine.