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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Democrats’ split over Israel in spotlight, as Chris Van Hollen challenges Chuck Schumer for Senate leader
Sen. Chuck Schumer helped Democrats win back the Senate with a historic gain of at least nine seats in the midterm elections, giving his party a 56-seat majority, just four votes short of overcoming most filibusters.
Yet the New York Democrat, who has led Senate Democrats since 2017, now faces a rare leadership challenge from Sen. Chris Van Hollen of Maryland — a contest that will not only determine who leads the chamber but also how Democrats use their regained power.
As majority leader, Schumer would have considerable influence over which bills receive floor time, which amendments get considered and how the party manages disagreements over Israel.
Schumer has largely held firm to his longtime support for Israel, trying to manage his caucus even as the party has grown increasingly divided over U.S. military assistance and weapons sales. Now, the leadership battle could force him to confront those divisions more directly, including whether to allow votes on legislation that would restrict aid to Israel. Schumer, the country’s highest-ranking Jewish elected official, has said defending Israel is a central part of his political identity. Van Hollen, meanwhile, has emerged as one of the Senate’s fiercest critics of the Israeli government.
The challenge to Schumer was sparked by a pair of Jewish Democrats: Sen. Bernie Sanders of Vermont, the progressive icon, and Sen. Elissa Slotkin of Michigan, both of whom called for a change in leadership. It comes at a moment when the Democratic Party is changing. A new generation of senators is entering Congress; progressive activists, emboldened by their victories in recent years, are demanding a more confrontational approach to President Donald Trump and the United States’ long and unwavering commitment to Israel.
On Election Day earlier this month, Trump himself announced his plan to end roughly $4 billion in annual U.S. military aid to Israel.
Does Schumer have the votes?
Senate Democrats will choose their leader in a secret-ballot election on Dec. 1. A candidate would need 29 votes to win if all 56 members participate.
Schumer expressed confidence that he has enough support to remain leader. Van Hollen has acknowledged that he is the underdog, and claims to have the backing of more than 10 senators.
A Punchbowl News tracker on Sunday showed 14 senators publicly supporting Schumer, five backing Van Hollen, three opposed to Schumer without expressing support for his challenger, and 36 who remain uncommitted. The Hill separately reported that at least 22 senators have privately indicated they will support Schumer.
Van Hollen has attracted support from several newly elected senators, including Abdul El-Sayed of Michigan and Peggy Flanagan of Minnesota, along with Sanders and Sen. Jeff Merkley of Massachusetts.
Opposition to Schumer or supporting a leadership contest does not automatically translate into support for his challenger.
Schumer has a significant advantage mathematically, given the relationships he has built over decades in the Senate. He also played an active role in recruiting candidates who won seats in red and purple states, including Sens. Sherrod Brown of Ohio, Roy Cooper of North Carolina, Josh Turek in Iowa and Scott Colom in Mississippi.
Israel becomes part of the leadership fight
Neither candidate has made Israel central to their campaign for Senate majority leader. But their differences on the issue have drawn attention from Jewish organizations and progressive groups, which are taking opposite sides.
Van Hollen has repeatedly called for restrictions on U.S. military aid to Israel, supported measures to block weapons sales and accused Israel of committing genocide in Gaza. In remarks at the New Jewish Narrative’s annual gala in Washington last month, Van Hollen said, “We’re doing nobody any favors by providing a blank check regardless of the conduct of the government of Israel.” The progressive Jewish group is backing Van Hollen’s bid.
Schumer has sharply criticized Israeli Prime Minister Benjamin Netanyahu, most notably in a March 2024 Senate speech calling for new Israeli elections. But he has continued to defend Israel’s security and preserve the U.S.-Israel relationship. In a 2024 interview with the Forward, Schumer said that “having a majority leader who’s committed to Israel is vital for Israel’s relationship with the U.S.” He faced online backlash earlier this year for saying his job as leader is to “fight” for Israel aid.
That distinction has become central to how Democratic-aligned organizations view the leadership contest — part of a larger debate over the direction of the party, particularly its relationship with Israel.
The progressive organization Our Revolution endorsed Van Hollen, calling for an agenda that includes ending U.S. military aid to Israel and reducing the influence of wealthy donors.
Track AIPAC, a group that monitors contributions from the pro-Israel lobbying organization, also pledged to help Van Hollen win. “The voters who delivered this majority want a leader who answers to them, and Chris Van Hollen has shown he will,” Casey Kennedy, the group’s co-founder, said in a statement.
On the other side, the Jewish Democratic Council of America announced Friday that it supports Schumer’s continued leadership, along with Rep. Hakeem Jeffries’ bid to become House speaker. “Advancing these priorities will require experience and steady leadership,” said Halie Soifer, the organization’s CEO.
Winning may be the easy part
Schumer remains the favorite to win. But the vote could mark a difficult political chapter for the 75-year-old senator, who may also face a primary challenge if he seeks reelection in 2028.
If Van Hollen attracts only a small number of votes, Schumer will emerge with a stronger mandate to lead. If his challenger wins substantial support, Schumer could begin his new term with a fractured and more progressive caucus seeking a different approach.
Schumer might face pressure to allow more debate on Israel-related legislation, even if he personally opposes it. But there are also limits to how far those debates would likely go. The new majority also includes moderates, longtime supporters of Israel and senators representing swing and red states that flipped blue in this cycle.
The post Democrats’ split over Israel in spotlight, as Chris Van Hollen challenges Chuck Schumer for Senate leader appeared first on The Forward.
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When a Jewish prisoner died in Ohio in 1918, four fellow inmates left the penitentiary in civilian clothes to ensure he got a proper burial
Jack Nast wanted to be buried in a Jewish cemetery.
He died in April 1918 while incarcerated at the Ohio Penitentiary in Columbus. Little is known about the circumstances that brought him there, but another prisoner, Morris Hess, preserved an account of his final days.
As he lay ill, Nast cried out that he was a Jew, Hess wrote. He expressed pride in Jewish history and its achievements, faith in the teachings of Judaism, and regret that his own life had not lived up to its principles. He wished to receive a burial befitting someone “born in the House of Israel.”
With the aid of others, his request was granted.
Isaac B. Jashenosky and Jacob Myers, two men who regularly visited the Jewish prisoners, were with Nast before he died. Jashenosky, whom the prisoners called “rabbi,” conducted the funeral service at an unidentified Jewish cemetery, likely in Columbus. When Nast’s relatives, whom Hess described as wealthy, refused to contribute toward the expenses, Warden Preston E. Thomas permitted the prison’s Jewish inmates to contribute to a collection for the funeral.
Four prisoners were also allowed to attend the burial in civilian clothing. They listened as Jashenosky delivered his remarks and Nast’s remains were returned to the earth.
“Kaddish was said and will be said every week for him,” Hess wrote.
The account appeared in The American Israelite, a Cincinnati Jewish newspaper, under the heading “Prisoners in Ohio Penitentiary are Grateful.” Hess signed the letter with his name and prison number, 45511.
Jewish life behind prison walls
The men who helped bury Nast were part of a larger effort to sustain Jewish religious life inside Ohio’s prisons. By 1899, prisoners were being excused from work for Jewish holidays and provided with special food. In 1902, about ten Jewish inmates received matzo for Passover. By 1913, religious services were also being arranged at correctional institutions in Mansfield and Lancaster.
In 1915, Charles Albert Rosenbaum wrote to The American Israelite about B’nai B’rith’s efforts to reach Jewish prisoners in Ohio.
For years, Rosenbaum wrote, Jewish prisoners had watched representatives of other faiths visit their institutions, “not with envious but with saddened eyes.” They wondered why their own people had been so neglectful. In prison libraries, they read of “the beauties and the godlike charities of the Jewish peoples,” but turned from those pages, looked at “the cold steel walls of their cells” and doubted.
“How all of this has been changed!” Rosenbaum declared.
Rosenbaum credited Jashenosky, Myers and other Columbus volunteers with organizing visits and religious services. With Warden Thomas’ permission, more than 100 services had been held over the preceding two years, he reported, without guards present.
Hess was among those who recorded these gatherings. In 1917, he described a service attended by Jashenosky and Myers, noting that one visitor, Mrs. I. J. Shatz, had distributed cigars to the prisoners.
Freedom in the penitentiary
In 1920, Hess described Passover services held with the cooperation of Warden Thomas and his wife, Mary Thomas. Women from Columbus’ Ezrath Nosheim Society provided a holiday meal.
Jashenosky preached that although everyone desired liberty, true freedom came through “the awakening of the soul.” He told the prisoners that, “Freedom is not alone a privilege, but a lifelong obligation.”
In December 1921, another prisoner, Harry Joseph, writing on behalf of the Jewish inmates, described the work of B’nai B’rith, the Council of Jewish Women and the Ezrath Nosheim Society.
He recalled the holiday meals that women from Columbus had prepared and served, including a dinner following Yom Kippur services. Their presence, he wrote, reminded the prisoners of “the Jewish fireside with its family love.”
He continued, “The knowledge that someone cares is an incentive to reach the end of this rocky road of adversity and become useful citizens.”
Jashenosky died in April 1930, at the age of 79. Newspapers reported that he had served as a prison chaplain for more than half a century.
Before he died, Jashenosky made one final request. He wanted two Jewish prisoners, Abe Shapiro and Adam Sikorski, to attend his funeral.
Warden Thomas granted permission.
The post When a Jewish prisoner died in Ohio in 1918, four fellow inmates left the penitentiary in civilian clothes to ensure he got a proper burial appeared first on The Forward.
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Houston Astros hire former Team Israel manager Brad Ausmus as skipper
(JTA) — The Houston Astros hired Brad Ausmus as manager, the team announced Wednesday, making the former Team Israel skipper the lone active Jewish manager in Major League Baseball.
This will be Ausmus’ third managerial stint in MLB. He previously led the Detroit Tigers from 2014-2017 and the Los Angeles Angels in 2019. Ausmus, 57, owns a 386-422 career managerial record. He will be introduced at a press conference at Houston’s Daikin Park on Friday.
Ausmus most recently served as the New York Yankees’ bench coach from 2024-2026 and also previously worked in the front offices of the San Diego Padres and Angels. He had interviewed for the Astros’ managerial opening in 2020 and for their general manager role in 2022.
Ausmus spent 10 of his 18 MLB seasons with the Astros. He finished his playing career with a .251 batting average, .325 on-base percentage and .344 slugging percentage. The New Haven, Connecticut, native managed Team Israel during the qualifiers for the 2013 World Baseball Classic, served on its coaching staff in the 2023 WBC and managed the team in the 2026 tournament.
“Regarding Aus, he is just a perfect big league manager in every way and there are not many people you can say that about,” Nate Fish, the CEO of Israel Baseball Americas and a former Israel player and coach, told the Jewish Telegraphic Agency. “He is smart. He is calm. He has the experience. He is a good fit for any team but a perfect fit in Houston considering he played 10 years there.”
Fish also pointed out that “this is the second time [Ausmus] has been hired to manage in the big leagues following a stint managing Team Israel. Just sayin’. There is a pattern!”
Israel won two of its four games in the 2026 tournament, securing a spot in the 2030 competition.
“I am honored and excited to take on this role,” Ausmus said before the March tournament. “I’ve been incredibly proud to be part of Team Israel’s journey. My focus remains exactly where it has always been: building a cohesive, competitive team that proudly represents Israel on the world stage. We have a solid foundation, and I’m ready to hit the ground running with our talented staff and players to achieve our goals for 2026.”
Ausmus, a former catcher, played for the Astros from 1997-1998 and again from 2001-2008. He won three Gold Glove Awards for his defense with Houston and was an All-Star in 1999 with Detroit. His 1,971 career MLB appearances are the most ever by a Jewish player, according to the Jewish Baseball Museum.
“I am very excited to be back in Houston,” Ausmus said in a statement. “The Astros and the city of Houston have been a huge part of my life, and I’m thrilled to create a new chapter as the team’s manager. I can’t wait to get to work.”
This article originally appeared on JTA.org.
The post Houston Astros hire former Team Israel manager Brad Ausmus as skipper appeared first on The Forward.
