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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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‘Israel is politics’: Was a woman kicked out of a salon for supporting Israel or being Israeli-American?
An Israeli-American woman who was denied service at a Northern Virginia eyebrow salon is now taking legal action against the business.
The Brandeis Center for Human Rights Under Law is filing a civil rights complaint on behalf of Jessica Walton, who was at Karimi Brows in Alexandria, Virginia, on Aug. 6 when Fatana Karimi, the shop’s owner, recorded and posted a video of her telling Walton to leave the store. The video has received more than 270,000 likes and garnered concern from antisemitism watchdog groups.
“This case is about a basic civil rights principle,” says Omer Wiczyk, senior counsel at the Brandeis Center. “A business that is open to the public cannot reclassify a customer’s Israeli identity as objectionable politics.”
The two sides disagree about whether Karimi’s decision was made based on Walton’s ethnicity, identity or politics.
Karimi said in a TikTok video that her decision to deny service to Walton was not about Walton’s identity but her politics. “Any ethnicity or nationality or person who comes from a certain religion, any religion, comes to me and tells me that they support Israel, I would kick them,” she said.
Karimi said she “would have, you know, let it slide by” if Walton had denounced the Israeli government and called the Israel-Hamas war a genocide.
Walton, in the video taken at Karimi Brows, characterized the dispute as being about her identity. “I had no idea that you would do this based on my ethnicity,” she said.
According to the complaint, Walton said she did not discuss politics and only mentioned she was Israeli-American before Karimi asked her to leave the studio.
In another video, Karimi explained that Walton said she was Israeli-American “three different times” before Karimi started “throwing shots back at her.” Karimi said that in that moment, she was imagining Palestinian people, “looking at me saying, ‘But I thought you supported us? Why are you playing nice with the girl that is the reason we’re going through this?’”
“I was like, ‘the gloves are f—ing off,’” Karimi said. “‘I’m not doing your f—ing brows. Get out of my f—ing face.’”
The complaint also says that before the camera started rolling, “Ms. Karimi stated that, for her, ‘Israel is politics.’ ”
Politics-based discrimination would not necessarily constitute a civil rights violation, said Michael Helfand, a professor at the Pepperdine Caruso School of Law. However, if Karimi was placing special scrutiny on Walton’s beliefs because of her Israeli identity, it would — facts that the parties dispute.
“I think this gets you into the question of how you want to classify anti-Zionism,” says Helfand. “I think that’s a bigger question that the law hasn’t fully wrapped its head around.”
Both women said they have received violent messages online following the incident, including death and rape threats. Karimi said her Yelp reviews were spammed with negative comments from users she doubted had been to the store.
The post ‘Israel is politics’: Was a woman kicked out of a salon for supporting Israel or being Israeli-American? appeared first on The Forward.
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Vance meets with Temple Israel rabbi on Michigan visit
(JTA) — Vice President JD Vance recently met with representatives of Temple Israel in Michigan to offer “his support in the wake of the attack on our community,” clergy from the synagogue told the Jewish Telegraphic Agency.
Vance’s Monday meeting with representatives of the suburban Detroit synagogue that had been attacked by a terrorist in March came as the vice president has upped his outreach to Jewish voters ahead of a likely 2028 presidential run. He also invited a rabbi and security guard to a rally Monday in the Detroit suburb of Sterling Heights, where he called them out from the podium and said he was “honored” to have them attend.
The Reform synagogue’s clergy later offered more details about his outreach, telling JTA that he had met with one rabbi, as well as with a security officer who had stopped the assailant from harming anyone at the preschool that was in session.
The meeting was held at Vance’s request, Rabbi Jen Lader told JTA, and the vice president did not visit the synagogue itself.
“This was an important opportunity to ask for the Vice President’s support in the fight against antisemitism, and for additional security funding through the Jewish American Security Act,” Lader wrote in an email to JTA, referring to a bipartisan bill introduced in the U.S. House this summer to increase federal funds for both Jewish organizations and synagogue security.
Lader continued, “We’ve made the same requests to elected officials on both sides of the political aisle.”
Later that day the vice president traveled to Las Vegas, where he met in a closed-door session with members of the Republican Jewish Coalition, who have been riled by his close relationship with podcaster Tucker Carlson and other points of contention.
Vance sought to draw a contrast with Abdul El-Sayed, Michigan’s Democratic U.S. Senate candidate, who spent the weekend offering apologies for his earlier comments about the temple attack, when he appeared to describe the attack as a response to Israel’s incursion in Lebanon.
Some Michigan Jewish leaders are publicly mobilizing against El-Sayed, a harsh critic of Israel: As of press time, more than 400 Jews in the state, including some who hold prominent community positions, have signed a petition pledging to vote for the GOP candidate, former U.S. Rep. Mike Rogers, in the Senate race.
A representative for Vance did not respond to a request for comment on the vice president’s Temple Israel meeting or for his views on the Jewish American Security Act.
At the RJC meeting, where he also received a standing ovation but did not address his Carlson ties, attendees told JTA that Vance highlighted his outreach to Temple Israel.
The nation’s largest Reform synagogue, Temple Israel was attacked in March by a man who had recently lost family in an Israeli strike on a Hezbollah position in Lebanon. In two statements following the attack, El-Sayed initially condemned it outright. He then changed his wording to include what he now says was “context” about Israel’s war in Lebanon, including the phrase, “Hurt people hurt people.”
Speaking with the state Democratic Party’s Jewish caucus at the party convention on Saturday, El-Sayed apologized for those remarks, saying, “I made a mistake.” He also attended the caucus’s “Summer Simcha” fundraiser the next day, where he repeated his apology and asked for forgiveness. He told JTA the “context” he’d sought to include in his initial remarks was related to “violence in all its forms, in all circumstances.”
Temple Israel clergy have declined to comment to JTA on El-Sayed’s two apologies for his past comments. Lader had penned an op-ed in The Free Press criticizing his response.
Vance’s Michigan visit also included a rally in Sterling Heights, where he discussed the synagogue attack and called it “a terrible, antisemitic terrorist attack.”
“It could have been so much worse, ladies and gentlemen,” Vance told the crowd, who had given the Temple Israel personnel a standing ovation. “That guy showed up at that synagogue, at that school with a desire to kill a lot of children, and he killed precisely zero children because of the brave security guards who did their job and did it very well.”
Vance also called El-Sayed, a progressive and a Muslim, “very, very evil” from the podium.
“Abdul El-Sayed made an apology for the very people who would perpetrate violence against hundreds of innocent American school children,” Vance told the crowd. “You’ve got to ask yourself, if he’s willing to empathize, not with the children who almost had their lives destroyed at the most innocent and what should be the safest place in the world, their school, what is he going to do when he goes to Washington, D.C. when the cameras aren’t on?”
Vance added, “What I see is a man who has sympathy and compassion for people who share his religion, but have nothing for people who don’t. A person who will apologize for a murderer so long as he looks the right way, but will not understand the plight of an innocent child if that person has the wrong faith.”
The Jewish voters petition, titled “Michigan Jews Against Extremism,” was spearheaded prior to El-Sayed’s apologies but has picked up more signatures in their aftermath.
The petition’s language states that “many” of the signatories “have been fiercely supportive of Democratic candidates and principles,” but that all of them “declare our intent to vote for Mike Rogers for US Senate in 2026.”
“If El-Sayed were to win the general election in this important swing state, we fear the far-left and anti-Jewish elements in the Democratic Party would become dominant, including in the imminent 2028 presidential race,” the petition says. “We cannot allow him to become the Democratic standard-bearer or Michigan’s senator.”
The petition specifies that their vote for Rogers “does not require that we agree with him on every issue or that we support President Trump.”
Benji Rosenzweig, a real-estate agent and music podcaster based in West Bloomfield, was one of the letter’s signers.
“I’ve watched Abdul El-Sayed, for the last number of months, surround himself with people who cheer for the destruction of our families and the annihilation of our community,” Rosenzweig told JTA. He signed the petition before El-Sayed’s apologies but wasn’t swayed by them: “What he said was, ‘I’m sorry that you were hurt.’ That’s not an apology.”
Rosenzweig describes himself as a “centrist” who holds “liberal values,” and who would have voted for El-Sayed’s primary opponent, U.S. Rep. Haley Stevens, in the general November election if she had won the nomination. He recently met Rogers at an event, he said, and told him that “I will be holding him accountable to the liberal values that I still value.”
As of press time, the petition’s signatories include Brian Hermelin, current president of the Jewish Federation of Metropolitan Detroit; Mark Davidoff, CEO of the Michigan Israel Business Accelerator; Rabbi Eli Mayerfeld, CEO of the Zekelman Holocaust Center in Farmington Hills; Amy Newman, CEO of Jewish Family Service of Metro Detroit; and David Victor, past president of the pro-Israel American Israel Public Affairs Committee.
The petition included their names but not their titles, suggesting they were signing as individuals and not as representatives of their organizations. The list also includes the names of several people who had previously told JTA they would commit to fundraising for Rogers if El-Sayed won the Democratic primary.
Local rabbi Asher Lopatin, currently on leave from his role as community relations director for the Ann Arbor Jewish federation, has stumped for Rogers but told JTA he does not have a formal role with the campaign. In the Forward this week, Lopatin again urged the state’s Jewish Democrats to back Rogers over El-Sayed.
“To show the Democrats that such candidates should never be nominated, we must show them that such candidates can never win,” the rabbi wrote on Monday.
The El-Sayed campaign did not return a request for comment from JTA about the petition.
For the approximately 100,000 Jews in Michigan, the question of whether to vote for El-Sayed has proven hugely divisive. At the same Sunday event that hosted the candidate, state Attorney General Dana Nessel, who is Jewish and has publicly sparred with El-Sayed over his rhetoric, implored the crowd to “place the needs of the world above even our own self-interest and, yes, even our own survival” — suggesting that Jewish voters should put their own feelings of personal safety aside in order to elect a Democrat.
Nessel’s comment, coming one day after she sat out a state Democratic convention over what she said was fear of antisemitic harassment, has sparked some backlash outside of Michigan. Ron Halber, CEO of the Jewish Community Relations Council of Greater Washington, called the attorney general “an absolute embarrassment.”
Mark Goldfeder, who runs the litigation group National Jewish Advocacy Center, wrote on the social network X, “Jewish voters can care deeply about democracy, climate, health care and the welfare of their neighbors while still treating Jewish safety as entirely nonnegotiable.”
Rosenzweig said he had once been an admirer of Nessel but that he was “really sad” over what he interpreted as her suggestion that voting for Abdul “may put Jewish people in danger, but do it anyways.”
“If Abdul wins she gets to say, ‘Well, Jews are endangered,’” he said. “It’s just such a crazy place to put people in.”
This article originally appeared on JTA.org.
The post Vance meets with Temple Israel rabbi on Michigan visit appeared first on The Forward.
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Spain’s prime minister blames Israel, Russia for disinformation around Ceuta border crisis
(JTA) — MADRID — Spanish Prime Minister Pedro Sánchez said on Monday that Israel and Russia spread disinformation about Spain’s migration policy after a rush of migrants arrived in Ceuta, a Spanish exclave in North Africa.
Over 72,000 migrants crossed into Ceuta between July 30 and July 31, with at least 100 people dying in the attempt, according to local authorities. Sánchez, along with Morocco’s Interior Ministry, have blamed the surge on human trafficking networks that exploited misinterpretations of a change in Spain’s border policy.
In Sánchez’s first interview since the border crisis, he also said that Israel and Russia organized internet campaigns to undermine Spain’s government during the chaotic aftermath. Online theories proliferated widely after the Ceuta crossings, including some that said Israel orchestrated the crisis.
“After July 30th and 31st, there was an expansion of these hoaxes and this disinformation by social networks associated with both Russia and Israel, and with an international far-right movement that always uses migration, not only to attack Spain, but also to attack Europe and divide it,” Sánchez said in an interview with the Spanish radio network Cadena SER.
Sánchez said research from the European Union’s European External Action Service showed that Israel and Russia were behind disinformation campaigns, without giving further details on the evidence. The EEAS did not immediately respond to the Jewish Telegraphic Agency’s request for comment.
He added that it was “evident” that Israel and Russia were motivated by Spain’s political positions “regarding the genocide in Gaza and Putin’s invasion of Ukraine.”
Sánchez is among Europe’s most vocal critics of Israel’s conduct in Gaza and Iran.
Israeli Foreign Minister Gideon Sa’ar said Monday that Sánchez was “lying shamelessly,” adding that the statements “will not distract from Sánchez’s disgraceful failure to manage his country’s affairs.”
Kremlin spokesperson Dmitry Peskov also told the Russian state broadcaster RBC that Russia had no involvement in the migrant crisis or disinformation campaigns.
Spanish-Israeli diplomatic ties, first established in 1986, have deteriorated since the start of the Gaza war in 2023, with Madrid since recognizing Palestine as a state and banning ships carrying arms to Israel from docking in its ports. By 2026, both countries had recalled their ambassadors.
This article originally appeared on JTA.org.
The post Spain’s prime minister blames Israel, Russia for disinformation around Ceuta border crisis appeared first on The Forward.

