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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Why France celebrated a Jewish avenger of Ukrainian pogroms
Some 81 years ago this month, a person in Warsaw would have enjoyed the odd spectacle of a mob of Jews surrounding France’s Polish embassy, wildly proclaiming the greatness of the French Republic. The occasion: Jews everywhere were celebrating France because, after a sensational eight-day trial (which even made the front page of The New York Times), a jury of 12 petit-bourgeois Parisians had astonishingly acquitted the Ukrainian-born Jewish immigrant and anarchist Sholom Schwartzbard of the charge of murder for shooting to death former Ukrainian president Symon Petliura in the middle of the Latin Quarter, an act the accused fully acknowledged committing.
Schwartzbard had declared to the police (who in turn informed the press) that he had killed Petliura to avenge the slaughter of tens of thousands of Jews in the 1919 Ukrainian pogroms. The massacres had been perpetrated by armies fighting in the civil war that erupted after the Russian Revolution — among them troops of the short-lived Ukrainian National Republic, which Petliura headed. (To this day, historians debate the extent of Petliura’s responsibility for the pogroms.)
In court, Schwartzbard’s attorneys managed to turn the tables, and effectively put Petliura on trial. The defense successfully argued that Schwartzbard should not be held guilty of murder, because Petliura was responsible for the pogroms, which claimed the lives of 15 of Schwartzbard’s relatives. A French law review of the day described the argument on Schwartzbard’s behalf as yet another crime-of-passion defense.
This defense worked because France rallied to Schwartzbard’s cause, in an outpouring of pro-Jewish, anti-pogrom sentiment. Seventeen months passed between Petliura’s assassination on May 25, 1926 ,and Schwartzbard’s trial, which ran from October 18 through October 26, 1927, and all that time France’s newspapers mainly kept up sympathetic coverage, with the notable exception of right-wing stalwarts Le Figaro and l’Action Française. The country’s most respected intellectuals flocked en masse to the Schwartzbard camp, publicly endorsing the justice of his deed.
Today, that national outburst of pro-Jewish sentiment would likely strike most American Jews as surprising and somewhat unbelievable, sandwiched as it was between France’s notorious antisemitic episodes — the Dreyfus trial over 30 years before and the Vichy government’s deportations of Jews to German concentration camps 15 years later. What is more, in recent years, Jews have been reminded of this ugly history by high-visibility anti-Jewish violence coming from France’s Muslim youths — often poor, disaffected and furious about the Palestinian-Israeli conflict. The frequency of violence probably peaked in 2004, but the 2006 kidnapping-torture-murder of a 23-year-old French Jew, Ilan Halimi, left more American Jews than ever convinced that France is an antisemitic country.
How is it, then, that the world saw such an upswell of philosemitism in France around the Schwartzbard case? Was this an aberration, merely a time-out from prejudice?
Actually, things were going well for Jews in general in France in the 1920s. So much so that one American Jewish tourist, fresh off the ship from Europe, declared to the Forward newspaper, “There is no antisemitism in France.”
Those were halcyon days partly because the country was relatively prosperous, which tends to enhance tolerance. France had near-full employment and the economy and the wages of workingmen were growing. During the 1927 trial, the French were enjoying a particularly strong sense of well-being because the return to power of Prime Minister Raymond Poincaré in July 1926 had brought an end to years of financial crises and stabilized the franc, which had been ruined by war.
At the same time, Jews had become curiously chic. A circle of Jewish literary lions came of age and sold their books to a wide audience. These included books about Jews and Judaism, such as Edmond Fleg’s (né Flegenheimer) “Why I Am a Jew.” Best-selling writer Albert Londres, a gentile, spent months visiting the world’s Jewish communities in order to write “Le Juif errant est arrivé” (“The Wandering Jew Has Arrived”).
In addition, it was crucial to the trial that the terrible war of 1914 to 1918 remained the foremost fact in French consciousness through the 1920s. All of France had pulled together for the war effort, making taboo antisemitism and other forms of prejudice. And Schwartzbard himself was emblematic of the French cause in the war — no one could miss the Croix de Guerre he wore to court, which had been awarded him when he was wounded in battle after volunteering to fight for France (as had 36,000 other Jewish immigrants).
Even the staunchly right-wing and hitherto antisemitic newspaper La Liberté ran a front-page editorial calling for Schwartzbard to be acquitted — as a noble soldier who had fought for France. Whereas, as the defense never missed an opportunity to remind the court, Petliura had allied his army with Germany in 1918.
Paradoxically, the Dreyfus Affair deserves major credit for Schwartzbard’s acquittal. First of all, it recruited intellectuals into a leadership role in civic affairs and institutionalized them as a lobby that Schwartzbard’s lawyer, Henry Torrès, was able to activate for Schwartzbard in a massive public relations campaign. They included the likes of the writer Joseph Kessel (perhaps best known today for his novel “Belle de jour”) and future prime minister Léon Blum (one of the five French Jews who, over the course of the country’s history, have served as its head of government, a record unmatched outside of Israel).
Perhaps more important, the years of Dreyfusard activism institutionalized, for many in France, the notion that antisemitism was a distinct evil that there was an absolute duty to oppose — everywhere, all the time. Therefore, when Schwartzbard came along, they had to stand up against pogroms. (The defense, remember, had already converted the trial into a trial of pogroms, not of a man.)
Indeed, the Dreyfusards transfigured the fight against antisemitism into a fight to defend the Republic — and Republicanism. The fight became symbolically enshrined in the official Republican creed when the ashes of leading Dreyfusard and “J’accuse” author Emile Zola were laid to rest in the Panthéon in 1908. Thus, at the very end of Schwartzbard’s trial, Torrès could successfully implore the jury, “You are today, gentlemen, responsible for the prestige of our nation and the thousands of human lives that will depend on the verdict of France.”
France’s Dreyfusard legacy is not dead. True, there are still antisemites in France — including a representation of right-wing French Catholics, along with the angry Muslims. But France also deserves credit for tolerance. France’s Jews are well-integrated into the fabric of French society, and for all the news of anti-Jewish attacks, there are also considerable well-springs of good will, rooted in the very essence of the French Republican tradition. In 1791, the French revolutionaries made their country the first in Europe to grant equal rights and the franchise to its Jewish population. Indeed, among the reasons that many French Jews returned after World War II and that many Jews still love France today is that they know that the best of human impulses can be found there, and not only the worst.
Deborah Waroff is a New York-based writer. She is completing a biography of Sholom Schwartzbard.
The post Why France celebrated a Jewish avenger of Ukrainian pogroms appeared first on The Forward.
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Yiddish Glory resounds in China and Korea
די שאַפֿער פֿונעם מוזיקאַלישן פּראָיעקט „ייִדיש גלאָרי‟ — דער מוזיקער פּסוי קאָראָלענקאָ און די ייִדיש־פֿאָרשערין אַנאַ שטערנשיס — האָבן לעצטנס זיך אומגעקערט פֿון זייערע ערשטע אַזיאַטישע גאַסטראָלן איבער כינע און דרום־קאָרעע.
צום ערשטן מאָל האָט אַ ברייטער עולם אין אָט די לענדער דערהערט אַ גאַנצע ריי חורבן־לידער אויף ייִדיש, אַרײַנגערעכנט גאָר זעלטענע, וועלכע זענען אין קיין אַלבאָם נאָך נישט אַרײַן: למשל, די קופּלעטן „אַדאָלף היטלער – ברוינער המן‟. אין אַן אַנדער ליד ברענגט מען אַ קאַטיושע היטלערן פֿאַר אַ כּלה.
אַנאַ שטערנשיס האָט בעת אַ שמועס מיט מיר דערקלערט, אַז דער פּראָיעקט „ייִדיש גלאָרי‟ נעמט אַרום גאָר אַ סך לידער, בערך 260–300 פֿון משה בערעגאָווסקיס ריזיקן אַרכיוו, געזאַמלט בשעת דער צווייטער וועלט־מלחמה אָדער באַלד נאָך איר סוף. בלויז אַ קליינעם טייל פֿון די דאָזיקע אוצרות האָט מען שוין וווּנדערלעך אויסגעשפּילט אין זייער ערשטן אַלבאָם „די פֿאַרלוירענע לידער פֿון דער צווייטער וועלט־מלחמה‟, וועלכער איז אַרויס אין 2018 און נאָמינירט געוואָרן פֿאַר אַ „גראַמי־פּרעמיע‟ (די אָנגעזעענע פּריזן פֿאַר מוזיק), און אינעם צווייטן אַלבאָם, „די פֿאַרשוויגענע לידער‟, וואָס איז אַרויס אין מאַרץ 2026.
בסך־הכּל, זענען זיי בשותּפֿות אויפֿגעטראָטן מיט זעקס לעקציע־קאָנצערטן: פֿאַר יעדן ליד, וואָס קאָראָלענקאָ האָט אויסגעזונגען, זיך באַגלייטנדיק אויף דער פּיאַנע, האָט שטערנשיס דאָס ליד דערקלערט אויף ענגליש. דער עולם האָט אויך געקענט לייענען די איבערזעצונגען פֿון די לידער אויף אַן עקראַן. אַחוץ דעם, האָט די פּראָפֿעסאָרין אויפֿגעטראָטן מיט צוויי אייגענע רעפֿעראַטן.
איין לעקציע־קאָנצערט איז פֿאָרגעקומען אינעם קאָרעיִש־ישׂראלדיקן ביבלישן אינסטיטוט – אַ קריסטלעכע געזעלשאַפֿט, וואָס געפֿינט זיך אין דער שטאָט פּאַדזשו לעבן סעול. דער פֿאַרזאַמלטער עולם, ווי שטערנשיס האָט איבערגעגעבן, איז כּמעט דורכאויס באַשטאַנען פֿון פּאַסטאָרן. די קאָרעער האָט באַזונדערט גערירט די טעמע פֿון צעריסענע משפּחות, ווײַל בײַ אַ סך פֿון זיי זענען קרובֿים געבליבן אָפּגעריסן אין אַן אַנדער לאַנד – צפֿון־קאָרעע.
אינעם שאַנכײַער אינטערנאַציאָנאַלן אוניווערסיטעט זענען שטערנשיס און קאָרעלענקאָ אויפֿגעטראָטן מיט צוויי לעקציע־קאָנצערטן: וועגן די ייִדישע לידער פֿון געטאָ און וועגן הומאָר – אויפֿן סמך פֿונעם זעלבן אַרכיוו „ייִדיש גלאָרי‟. אַזאַ טעמע איז באַזונדערס שווער צו דערקלערן אַן עולם, וואָס פֿאַרשטייט נישט קיין ייִדיש און ווייסט נישט, אַז אַפֿילו אין די ערגסטע צײַטן פֿון רציחה און טויט, האָבן ייִדן ווײַטער געפֿונען כּוח זיך צו וויצלען אָדער נאָך מער – געשעפּט כּוחות און האָפֿענונגען פֿונעם הומאָר.
נאָך איין לעקציע־קאָנצערט איז פֿאָרגעקומען אינעם שאַנכײַער מוזיי פֿון ייִדישע פּליטים, געווימדעט די לעבנס פֿון בערך 23 טויזנט ייִדן, וועלכע האָבן זיך געראַטעוועט פֿון די נאַציס אין שאַנכײַ.
אינעם כינעזישן אוניווערסיטעט פֿון האָנג־קאָנג איז פֿאָרגעקומען נאָך אַ קאָנצערט און דערנאָך האָט אַנאַ שטערנשיס אַליין דורכגעפֿירט אַ סעמינאַר וועגן מוזיק און גוואַלד, ווי אויך אַ לעקציע אינעם האָנג־קאָנגער ייִדישן קהילה־צענטער. אַחרון אַחרון חבֿיבֿ, זענען שטערנשיס און קאָראָלענקאָ אויפֿגעטראָטן אין ביידזשין; דאָס איז געווען אַ בשותּפֿותדיקע אונטערנעמונג פֿון דער שטאָטישער ייִדישער קהילה און סטודענטן פֿונעם פּעקינער אוניערסיטעט.
שטערנשיס האָט באַמערקט, אַז די כינעזער האָט באַזונדערס פֿאַרחידושט דער פֿאַקט, וואָס משה בערעגאָווסקי איז פֿאַרמישפּט געוואָרן אויף 10 יאָר סטאַלינס לאַגערן בלויז פֿאַרן זאַמלען פֿאָלקסלידער. פֿאַרשטייט זיך, זענען געווען אַ סך פֿראַגעס וועגן דער ייִדישע מוזיקאַלישער טראַדיציע און אירע וואָרצלען. „צי זענט איר אַליין ייִדן?‟ האָט מען זיי כּסדר געפֿרעגט.
דאָס איז נישט קיין איבעריקע קשיא. הײַנט טרעפֿן זיך אין כינע מענטשן, וועלכע שטודירן ייִדיש, נישט האָבנדיק קיין ייִדישע וואָרצלען. אין 2015 האָט דער פֿאָרווערטס דערציילט וועגן דער יונגער כינעזישער סטודענטקע יאַנג מענג, וועלכע האָט צום ערשטן מאָל איבערגעזעצט אַ קלאַסיש כינעזיש ליד אויף ייִדיש. שפּעטער, מיט עטלעכע יאָר צוריק, האָט זי געפֿירט ייִדיש־לימודים אינעם פּעקינער אוניווערסיטעט, און איצט פֿירט זי אָן מיטן קורס „די ייִדישע ציוויליזאַציע‟. פּונקט זי, צוזאַמען מיט דער אָרטיקער ייִדישער קהילה־פֿירערין ראָבערטאַ ליפּסאָן, האָט אָרגאַניזירט דעם אויפֿטריט פֿון קאָראָלענקאָ און שטערנשיס אין ביידזשין.
קאָראָלענקאָ האָט מיר דערציילט וועגן זײַן נסיעה אויף ייִדיש. ער האָט איבערגעגעבן, אַז דער אינסטיטוט אין פּאַדזשו איז פֿאַקטיש אַ מין פּראָטעסטאַנטישער קלויסטער, וועלכער האָט אויסגעבויט דעם ערשטן און איינציקן חורבן־מוזיי אין קאָרעע. נאָכן קאָנצערט האָט מען זיי געבראַכט אינעם מוזיי פֿון דער קאָרעיִשער מלחמה, וווּ מע האָט זיי געוויזן פֿאָטאָגראַפֿיעס פֿון אַמעריקאַנער ייִדישע סאָלדאַטן.
אין שאַנכײַ האָט זייערע צוויי אונטערנעמונגען אָרגאַניזירט די פּראָפֿעסאָרין אַנרואָ באַאָ, אַ לערערין פֿון ייִדיש־ליטעראַטור. זי פֿירט אַ קורס וועגן מענדעלע, פּרץ, באַשעוויס און בערגעלסאָן. אויף אַלע קאָנצערטן, האָט קאָראָלענקאָ באַמערקט, זענען אַ סך צוהערער געווען כינעזישע סטודענטן, וואָס לערנען זיך ייִדיש. אַ טייל פֿון די כינעזישע ליבהאָבער פֿון ייִדיש האָבן אים געזאָגט אַז מאַאָ האָט שטאַרק ליב געהאַט שלום־עליכמען. ס׳איז טאַקע אמת, אַז אין מאַאָס צײַטן זענען אַ צאָל ווערק זײַנע פּובליקירט געוואָרן אויף כינעזיש — מסתּמא ווײַל שלום־עליכם האָט מיט וואַרעמקייט געשילדערט פּשוטע אָרעמע לײַט.
נאָך אַ טשיקאַוועס: דער קאָנצערט אין ביידזשין האָט זיך געשלאָסן מיטן קאָלעקטיוון זינגען „לאָמיר אַלע אין איינעם‟. דערנאָך האָט איינער אַ קהילה־מיטגליד אָנגעהויבן זינגען דניאל קאַנס ווערסיע פֿונעם ליד „אוי, איר נאַרישע ציוניסטן‟, וואָס שטאַמט אויך פֿון בערעגאָווסקיס אַרכיוו. „נו, האָב איך אַוודאי מיטגעזונגען‟, האָט פּסוי קאָראָלענקאָ געזאָגט.
ער האָט צוגעגעבן, אַז זייערע גאַסטראָלן האָבן אַרויסגערופֿן אַ גרויסן אינטערעס בײַ דער כינעזישער מעדיאַ. אי יאַנג מענגס סטודענטן נאָכן ביידזשינער קאָנצערט, אי די צײַטונג „מינג פּאַאָ‟ האָבן אים געפֿרעגט: וואָס האָט אים מאָטיווירט זיך אויסצולערנען ייִדיש? האָט קאָראָלענקאָ געענטפֿערט, אַז אַ סך סאָוועטישע קינדער־לידער, מיט וועלכע ער איז אויפֿגעוואַקסן ווי אַ קינד, זענען טיף פֿאַרבונדן מיט דער ייִדישער פֿאָלקסמוזיק. ווען אין בערעגאָווסקיס אַרכיוו זענען נישט געווען קיין נאָטן, האָט די סאָוועטישע פּאָפּולערע קולטור באַגײַסטערט אים צו שאַפֿן נײַע ייִדישלעכע מעלאָדיעס.
דאָס איז טאַקע גאָר אַ ברייטע טעמע פֿאַר פֿאָרשונגען און חידושים; למשל, דער באַקאַנטער ייִדישער קאָמפּאָזיטאָר משה ווײַנבערג האָט געשאַפֿן די מוזיק פֿאַר צענדליקער סאָוועטישע קינדער־פֿילמען און אַנימאַציעס. בײַ אַ ריי אַנדערע סאָוועטישע קינדער־קאָמפּאָזיטאָרן איז דאָס מאַמע־לשון אויך געווען ייִדיש.
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Yad Vashem chooses Germany for first overseas education centers
(JTA) — BERLIN – For the first time in its 73-year history, Yad Vashem, Israel’s Holocaust memorial museum and archive, is establishing educational centers outside the Jewish state.
The institution announced in a statement Thursday that the first centers will be in Germany — one in Munich, and a subsidiary in Leipzig.
The Conference of European Rabbis, which moved to Munich from London in 2023, said it looked forward to working together with the new center.
And Rabbi Zsolt Balla, State Rabbi of Saxony, said the decision to open an extension in Leipzig “sends a strong signal in support of a culture of remembrance, education and the protection of Jewish life.”
The sites will be shaped in consultation with partner organizations in Germany, Yad Vashem added. A brainstorming meeting is tentatively planned for early next year, with programming expected to begin in three years.
“Working together with our German partners, this center will help ensure that the truth of the Holocaust is preserved and passed on to future generations,” said Yad Vashem Chairman Dani Dayan.
Wenzel Michalski, chair of the Berlin-based Friends of Yad Vashem, participated in talks leading to the decision.
“We’re coming to an era where the witnesses are dying,” Michalski said. His late father, Franz, spoke with many school groups in Germany about his experiences during the Holocaust.
German Education Minister Karen Prien, who has Jewish roots, said that one of the goals of the centers is to help “combat antisemitism across Germany and Europe.” She added that many young people in the country “still know too little about the Shoah.”
“In a world without Holocaust survivors, one needs new ways to tell the story,” said Michalski. “It is the chief obligation and task of Yad Vashem” to ensure that they do.
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