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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Iranian Artist Releases Song ‘Auschwitz’ About Regime’s Brutal Crackdown on Protesters
A demonstrator lights a cigarette with fire from a burning picture of Iran’s Supreme Leader Ayatollah Ali Khamenei outside the Iranian embassy during a rally in support of nationwide protests in Iran, in London, Britain, Jan. 12, 2026. Photo: REUTERS/Toby Melville
Iranian singer Mehdi Yarrahi released a new song on Wednesday titled “Auschwitz” about the Iranian government’s deadly crackdown on protesters.
The track’s lyrics were written by Hossein Shanbehzadeh, an Iranian blogger who was arrested in 2024 after posting a single dot in response to a tweet from Supreme Leader Ali Khamenei.
In the song “Auschwitz,” Yarrahi sings: “I come from Auschwitz of night transfers, I come from a killing field of youth … Before us rises the peak of a white morning. Behind us, bitter memories, deaths.”
A music video for the song shows images of protesters in the streets of Iran being attacked, as well as photographs of the many Iranian protesters who have been killed by the regime.
The anti-government protests started in Iran on Dec. 28 over economic hardship and developed into nationwide demonstrations calling for the end of the Iranian regime’s dictatorship. The US-based Human Rights Activists News Agency (HRANA) said on Wednesday that at least 7,000 people were killed in the unrest, with another 11,730 additional cases still under review. The group also noted that tens of thousands of people have been arrested.
However, two senior Iranian Ministry of Health officials told Time magazine that as many as 30,000 people could have been killed in the streets of Iran on Jan. 8 and 9 alone. Some reports have put the figure even higher, suggesting the regime could have perpetrated one of the deadliest crackdowns in modern history.
In March 2025, Yarrahi received 74 lashes as part of his sentencing for releasing a song titled “Rousarieto” (“Your Headscarf”) which criticizes the Iranian regime’s mandatory dress code for women, according to Iran International. The song was released in August 2023 and encourages Iranian women to remove their mandatory head scarves. It came out ahead of the first anniversary of the women’s rights nationwide protests in Iran that led to the Women, Life, Freedom movement, following the death of Mahsa Amini in September 2022. An image of Amini is featured in Yarrahi’s music video for “Auschwitz.”
Watch the music video for “Auschwitz” below.
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Israeli Athletes Rack Up Medals, Make History at Worldwide Competitions in Ju-Jitsu, MMA, Windsurfing
People stand next to flags on the day the bodies of deceased Israeli hostages, Oded Lifschitz, Shiri Bibas, and her two children Kfir and Ariel Bibas, who were kidnapped during the deadly Oct. 7, 2023, attack by Hamas, are handed over under the terms of a ceasefire between Hamas and Israel, in Tel Aviv, Israel, Feb. 20, 2025. Photo: REUTERS/Ammar Awad
Israeli athletes have been winning medals around the world this month in various international competitions while the Olympics are underway in Milan, Italy.
Maya Day and Maya Behar both won gold medals at the JJIF Genoa Open Ju-Jitsu Grand Prix in Italy while at the iQFOiL International Games in Lanzarote, Spain, which concluded on Wednesday, Israeli windsurfer and Olympic medalist Sharon Kantor won the silver medal, coming in second behind Emma Wilson from Great Britain. At the same time, 15-year-old Guy Pariente and Alon Avital both won gold medals in mixed martial arts at the IMMAF European Championship in Belgrade, Serbia.
Pariente took home gold in the under-16 –62kg division and competed against an Irish opponent in the finals. His win marked the first time an Israeli has won gold at the European MMA Championships in any age category, according to i24News. Pariente’s father Ido, president of the Israeli MMA Federation, presented the athlete with his gold medal while Israel’s national anthem “Hatikvah” was played for the first time ever in the history of the competition. Avital took home gold in the under-18, –79kg category, where he went up against an Austrian opponent in the finals.
The Israeli delegation won a total of 17 medals at the competition in Serbia, hosted by the International Mixed Martial Arts Federation. The winners included Uriel Barak, who took silver in the under-18 –70kg category; Yulia Schlesinger, who won silver in the –57kg category; Ori Zerbel, who secured a bronze medal in the under-18 –74kg division; and Tal Foris, who won bronze in the under-16 –48kg category.
Israeli athlete Jared Firestone competed in skeleton in the Milan Olympics on Thursday and after the second heat, he ranked 22nd. He will compete in the third leg of the competition on Friday. Firestone, who is also a lawyer, is the second Israeli to ever compete in skeleton in the Olympics behind AJ Edelman, who is competing in the Olympics this year as the pilot of the Israeli bobsled team.
Also competing in the Olympics on Team Israel is Barnabas Szollos, who raced in alpine skiing in the Super-G event on Wednesday and ranked 33rd out of 42 participants, marking his second event in the Olympics following the downhill competition where he finished in 30th place out of 36 participants.
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Does Jewish law say it’s OK to lie to the high-roller who wants to manage your rock ‘n’ roll band?
The year is 1986.
Last night, as I left for our gig at the Ritz, Migdalia — a stunning Puerto Rican hooker — was back on my stoop, proffering her nasty wares and services. Coming home later that night with an onion bagel and a half-gallon of milk, I see her again, this time with beard stubble pushing up through her makeup. She shoots me a forlorn look and continues pissing, upright, in the tiny foyer of my Hell’s Kitchen apartment.
“Hey,” I say. “Wouldn’t it be better for everyone to pee outside the entryway?”
Once inside, moonlight is glinting off what appear to be diamonds — dozens of them. On closer inspection, I see they’re just bits of glass. Some asshole shot out my back window again.
In the morning, out on 47th Street, a car honks and I head downstairs. It’s a gold stretch limousine. My roadie — and soon-to-be manager — Wess is sitting in back in torn Levi’s, his pasty knees poking through the holes. Today we’re heading to Caesars Atlantic City to meet Jimmy Valenti. Jimmy got my new record from his nephew Bobby, a DJ at a club in Bergen County, and now he wants to help. They say he’s got connections.
The limo driver starts the car and turns around in his seat. “You guys need anyting, jus’ ask. We got shrimp cocktails and plenty o’ booze in the fridge.”
“Thanks,” I say.
“Jimmy’s crazy excited to see the bot’ a youse. He wants ya to know you’ll be flyin’ back to the city in his private chopper.”
We arrive at Caesars and two bellmen with little white towels draped over their forearms greet us at the door. Each towel is embroidered with my last name in gold. I quickly notice Himelman has been misspelled — one m where there should be two. Wess and I trade what-the-hell looks as we ride the elevator to the penthouse.
“Enjoy your stay,” one of the bellmen says, leading us into a room big enough for a grade-school soccer game.
In the center of the penthouse is a kidney-shaped swimming pool overlooking the Atlantic Ocean. Draped over a chaise longue are a swimsuit and two enormous towels, both embroidered with my last name — again, spelled incorrectly.
The ornate double doors swing open. In walks Jimmy Valenti, a large, gregarious man with dyed black hair and a Buddhist mala bead bracelet around his left wrist.
“Sit down, boys. Relax,” he says. “I’ll have Scotty send up lunch. You like chops?”
He leads us to chairs near the pool. “Pete, ya know the difference between a stallion and a gelding?”
Before I can answer — and of course I have no idea — Jimmy says, “A gelding is a horse with its balls clipped off.”
He pauses, letting the thought hang there.
“Without capital, that’s exactly what you are — a ball-less perdente. Good news is, I’m here to give you some. What do you need? 500K? A million?”
“Actually,” I say, “I hadn’t really given it much thought.”
The doors open again and two long tables are wheeled in. On the first is a platter of lobster tails on ice alongside a trough of French-fried onion rings. On the other, a crystal bowl of jumbo prawns, three massive Caesar salads, and a tray with enough porterhouse steaks to feed a dozen men.
Jimmy spears a slab of meat with the tip of his steak knife and waves it in my face. “Mangiare!”
“Jimmy,” I struggle to say through bites of the tenderest steak I’ve ever eaten, “I already got a guy helpin’ us out. He’s kind of our manager. Kind of.”
“Oh yeah?” Jimmy says. “What’s he puttin’ in, cash-wise?”
“Well, considering his time and everything, probably around $1,500.”
With a mouthful of bloody meat, Jimmy laughs. In fact, he laughs so hard and for so long I think he’s going to choke to death. He finally catches his breath.
“I see you in a rock video with some big-titted broad, walkin’ hand-in-hand near that giant globe they got down at Epcot Center. Romantic as hell. You ever been there? We shoot a real classy video for your song, “Only You Can Walk Away” for around 100, 150 grand. Then we pull some strings and get MTV to play the shit out of it.”
He leans in. “Whaddya say, Pete? You a stallion or a gelding?”
Jimmy pulls out three cigars. “Cubans,” he says, and from under the table produces a gold bucket of matchbooks, each bearing a close-but-no-cigar version (Samson Laraunce) of my band’s name, Sussman Lawrence, embossed in gold letters.
He cuts the tip of a cigar with the steak knife and asks, “Pete, I gotta know. You a horse with balls or no balls? Which is it?”
He looks out at the dark waves.
As I struggle to come up with the right answer, I can’t help imagining some unfortunate future in which I’m forced, at the barrel of a gun, to sing at Jimmy’s cousin’s wedding, his uncle’s birthday, his nephew’s christening, and his great-aunt’s wake.
Clearly, I am the gelding.
“It sounds amazing,” I say. “I’ll just need a day or two to think it over.”
Jimmy reaches for the phone. “Scotty, can we fly these boys back to the city in the bird, or is the weather too rough?”
A couple days later, back in Hell’s Kitchen, I compose this simpering, utterly gelding-esque letter:
Dear Mr. Valenti,
Thank you for your graciousness and generosity. This past month I’ve been offered a position as a broker with Merrill Lynch, and today, regrettably, I’ve decided to join the firm.
Should I ever decide to pursue a career in music again, please know you’ll be the first person I call.
Today, decades later, I search for a justification for my lie. Since nothing else seems to apply, I turn to Halacha, Jewish law, and settle on this: pikuach nefesh — the saving of a life — overrides nearly every commandment. Given the circumstances, a credible argument can be made that my life would have been at risk if I failed to perform or show up when asked; therefore, lying was permitted.
That said, I should also mention that the man did not have the best personal hygiene. I’m not certain that alone rises to the level of pikuach nefesh, but it didn’t help.
As for the “bird,” Jimmy was right. The weather was too rough. Scotty had the limo we came down in “all refreshed ‘n’ replenished.” The same driver took us all the way back to Hell’s Kitchen. Migdalia was there, sitting on the front stoop. I stopped into a bodega and picked up a tuna sandwich for the both of us.
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