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This Brooklyn family’s Hanukkah celebration is all over New York’s subway

(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.

Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.

The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”

The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.

Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)

The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)

“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”

For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.

“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”

Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.

“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.

“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.

Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.

“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav. 

Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said. 

Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.

Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)

The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.

Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.

Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.  

“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”

“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added. 

Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019. 

“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.” 

For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.

“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.  

The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.


The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.

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Trump national Shabbat divides America’s Jews ahead of National Mall prayer rally

(JTA) — As part of a 250th anniversary celebration of the United States, President Donald Trump is calling on Americans to pray together in a nine-hour marathon on the National Mall Sunday featuring a host of Christian speakers — and one rabbi.

But first, Trump is calling on Jews to mark Shabbat, the Jewish day of rest from sundown Friday to nightfall Saturday, and encouraging other Americans to consider embracing the ritual as well.

“In special honor of 250 glorious years of American independence and on the weekend of Rededicate 250 — a national jubilee of prayer, praise, and thanksgiving — Jewish Americans are encouraged to observe a national Sabbath,” Trump said in his Jewish American Heritage Month proclamation on May 4.

“From sundown on May 15 to nightfall on May 16, friends, families, and communities of all backgrounds may come together in gratitude for our great Nation,” he continued. “This day will recognize the sacred Jewish tradition of setting aside time for rest, reflection, and gratitude to the Almighty.”

The call marked the first time that an American president has formally urged the celebration of Shabbat. Trump’s daughter Ivanka, who converted to Judaism before marrying Jared Kushner, now a prominent Trump advisor, reportedly observes Shabbat according to traditional interpretations of Jewish law.

Trump’s call echoes the legacy of conservative Christian activist Charlie Kirk, who was fatally shot in September. Kirk’s book detailing his own observance of a “Jewish Sabbath” every week was published posthumously.

The exhortation has received mixed reviews from the American Jewish community. Some Jews have said they appreciate the gesture and recognition of a central tradition to Judaism, and even are promoting their own Shabbat services as part of “Shabbat 250.”

Others say Trump is appropriating Judaism to promote conservative political goals and Christian nationalism, a movement backed by a portion of Trump’s base that scholars say could push the country in a direction that is less hospitable to Jews.

Support for the initiative has been strongest among Orthodox Jews, who tend to be more politically conservative. Rabbi Josh Joseph, executive vice president of the Orthodox Union, endorsed Trump’s call soon after it was made.

“This weekend, following President Trump’s encouragement, we will mark Shabbat 250,” he said in a statement earlier this week. “We will pause to acknowledge all the blessings that the Almighty has provided American Jews through the unique devotion to liberty embedded in this nation.”

Some Orthodox synagogues, including many affiliated with the Chabad Hasidic movement, have announced “Shabbat 250” programming, such as dinners and special speakers. The group Young Jewish Conservatives, meanwhile, doled out $180 grants to conservative Jews under 35 who committed to hosting at least five people for a Shabbat dinner in their homes.

More than 7,500 people have declared on a new website, Shabbat250.org, their intention to observe Shabbat. Some Orthodox commentators tied Trump’s proclamation to the week’s Torah portion, which describes how the Israelites, having been freed from Egypt, took a census of themselves in the desert as their new nation came into focus.

“Today we celebrate the numbers, the 250th anniversary, but like a census, this milestone must also be a springboard from which to consider where America is going,” wrote Jonathan Feldstein, president of the Genesis 123 Foundation, a nonprofit that aims to build ties between Jews and Christians, on his Substack.

On the other side, Rabbi Jonah Pesner of the Religious Action Center of Reform Judaism is among the faith leaders scheduled to participate in a virtual event Friday morning that organizers say will “explain why so many religious Americans of diverse faiths are alarmed and alienated by attempts to use America’s 250th birthday as an opportunity to frame the US as a ‘Christian nation’ and to misrepresent the approach to religious tolerance and freedom adopted by our founders and Constitution.”

The perspective is shared widely on the Jewish left, where many leaders say it is inappropriate and harmful for Trump to involve himself in Shabbat.

“When the state meddles in our sacred affairs, blurring the already fuzzy lines between church and state, it doesn’t elevate the Sabbath; it diminishes the democracy that 250 years of history were supposed to protect,” Rabbi Amichai Lau-Lavie of the progressive Lab/Shul wrote in a blog post Wednesday. “I suggest we each adapt this ‘National Shabbat’ in our own unique way – not because a leader commanded it, but because our humanity demands it.”

The debate comes ahead of the prayer rally planned for the National Mall on Sunday. The event, called Rededicate 250, is organized by a nonprofit called Freedom 250, which is advertising an event lineup featuring Christian music as well as “Freedom Trucks” that provide educational material provided by the conservative advocacy group PragerU and the Christian classical school Hillsdale College.

Organizers are also promoting performances by U.S. military bands as well as participation from several Trump administration officials, including Secretary of State Marco Rubio and Defense Secretary Pete Hegseth. Trump himself is set to appear by video, and House Speaker Mike Johnson, a Republican from Louisiana, will also take the stage.

Of the 33 prayer leaders set to appear, about half are of evangelical or non-denominational evangelical Christian practice. Baptist, Catholic and Seventh Day Adventist speakers will also speak.

The only non-Christian speaker on the lineup is Rabbi Meir Soloveichik, an Orthodox rabbi and senior scholar at the Tikvah Fund, a politically conservative Jewish think tank, who also sits on the Religious Liberty Commission that Trump created last year.

Rachel Laser, the Jewish CEO of Americans United for the Separation of Church and State, denounced the rally as part of a rising tide of Christian nationalism.

“If President Trump and his allies truly cared about America’s legacy of religious freedom, they would be celebrating church-state separation as the unique American invention that has allowed religious diversity to flourish in our country,” she said in a statement. “Instead, they continue to threaten this foundational principle by advancing a Christian Nationalist crusade to impose one narrow version of Christianity on all Americans.”

The rally comes as Americans are growing more appreciative of religion, even if they do not necessarily practice any themselves. A new Pew Research Center report out this week shows that an increasing minority of American adults say religion is “gaining influence in American life” and more than half of Americans say religion plays a positive role in society.

The proportion of Americans who believe Christianity should be declared the official religion of the United States has grown slightly in recent years and now stands at 17%, according to the survey. A much larger proportion of Americans, 43%, said they believe Christianity should not be an official religion but that the government should promote Christian moral values.

The White House will host a reception to mark the start of Shabbat 250 late Friday afternoon.

The attention to Shabbat jolted by Trump’s proclamation has spurred a wave of non-political attention to Shabbat, too. The writer Daniella Greenbaum Davis, for example, explained rabbinic teachings in a column in the Washington Post urging non-Jews to consider adopting Shabbat as a mindfulness practice.

“Shabbat is a Jewish tradition,” Davis wrote. “But the case for a weekly day of rest, taking a formal break from worldly concerns, is universal.”

This article originally appeared on JTA.org.

The post Trump national Shabbat divides America’s Jews ahead of National Mall prayer rally appeared first on The Forward.

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Talarico won’t campaign with Democratic House candidate who wants to open ‘a prison for American Zionists’

(JTA) — Maureen Galindo, the housing activist and conspiracy theorist whose rants about “billionaire Zionists” have defined her pursuit of a U.S. House seat in Texas, is within spitting distance of winning a Democratic runoff in a competitive San Antonio-area district.

But if Galindo becomes the nominee, she’ll be without the support of the state’s most prominent Democrat: U.S. Senate candidate James Talarico.

“This antisemitic rhetoric has no place in our politics. We need leadership in both parties willing to stand up and call out hate wherever it rears its ugly head,” the Texas state representative, whose own surging campaign has garnered national attention, said in a statement to the Jewish Telegraphic Agency when asked about Galindo.

Talarico’s campaign confirmed to JTA that he would not campaign with Galindo if she wins her May 26 runoff, in a district Democrats are hoping to flip following Republican-led redistricting in the state.

Talarico, a pastor, has sought to carve out a lane for himself as a religious progressive. While his interactions with the Jewish community have been minimal, his rejection of Galindo comes after he swore off support from pro-Israel lobbying group AIPAC and expressed criticism of Israeli Prime Minister Benjamin Netanyahu.

It was a forceful rebuke of an outsider candidate who has quickly personified an extreme in antisemitic rhetoric among Democrats as the party, caught up in hopes for a “blue wave” in the midterms, is also facing a delicate moment in its relationship with Jews.

Galindo, a sex and family therapist and single mother who rose to local prominence after fighting a proposed redevelopment project affecting her affordable housing, so far has spent only around $11,000 on her campaign. Yet she came in first in the 35th District’s heated Democratic primary in March with 29.2% of the vote.

Her runoff opponent, sheriff’s deputy Johnny Garcia, received 27% of the vote. The third- and fourth-place finishers endorsed Galindo after conceding. Local progressives have suggested that Garcia’s early endorsement from Democratic Majority for Israel along with his positioning as an establishment moderate may have hurt his standing among Democratic voters, while Galindo’s anti-establishment stances may have helped her.

Asked about Talarico’s rejection of her, Galindo told JTA that his stance “says he might be Zionist affiliated so I’ll move around him accordingly.”

“I wouldn’t have been running with anyone anyway,” she wrote in an email. “I run autonomous campaigns so I can maintain my freedom. That’s what people like about me.”

Galindo also told JTA that “coordinated media attacks declaring my anti-Zionist rhetoric as anti-Semitic” were “causing MORE harm to the Jews of San Antonio by playing into all the stigmas that they own the media.”

“Zionists WANT us to blame all Jews to shield them from the violence they perpetrate on Semites across the Middle East,” Galindo continued. “I’m not falling for it and will continue to protect all Jews from their corrupted leaders by constantly reminding folks that its NOT ALL JEWS. We need to be LOUD about our anti-Zionism in these times to protect our neighbors.”

The candidate has also disparaged other groups, including Latino men, whom she has said have a “colonizer mentality.”

When it comes to Jews and Zionists, the candidate has made no secret of her views.

“It’s all very complex. But it’s my perception that Zionist billionaires run the world,” she told the San Antonio Current this week, several days after The New York Times and other outlets publicized her past rhetoric to a national audience. “They’re of all religions. But especially Israeli, Jewish billionaire Zionists who disproportionately and factually own a lot of Hollywood production studios, media companies and banks.”

On social media this week she wrote, “ZIOS=GENOCIDAL EUROPEAN COLONIZER FREAKS.” She has elsewhere referred to the “synagogue of Satan,” a phrase with Biblical origins that was popularized by Louis Farrakhan to promote the idea that today’s Jews are inauthentic, and said that “Israeli leaders are not real Jews.”

On Instagram Wednesday Galindo wrote that, if elected, she would “write legislation so that all Zionism and support of Zionism is undoubtedly Anti-Semitic, since it’s Zionists harming the Semites.” The candidate added that she would turn a local immigrant detention center “into a prison for American Zionists and former ICE officers for human trafficking,” adding in parentheses, “It will also be a castration processing center for pedophiles which will probably be most of the Zionists.”

Appearing on Texas Public Radio this week, she refuted accusations of antisemitism while reaffirming that she opposes “Zionist Jews.”

“I’m not antisemitic. In fact my last serious relationship was with a Jewish man,” Galindo said. “I’m against Zionist Jews. When I said that the Jews who own Hollywood are doing this, do all Jews own Hollywood? No. The Zionist Jews do. The Zionist Jews own our media, our banks and all of our politicians.”

She added, “There’s plenty of evidence for what I’m saying in the Epstein files.”

On the same program, Garcia, Galindo’s opponent, condemned her for having made “antisemitic remarks” and said he had spoken to concerned local Jews about her rhetoric.

“It gets people to sit out of elections and lose faith in the Democratic Party,” Garcia said. “And my reassurance to them was, look, I understand how bad we lost you in 2024. We saw people leaving our party in droves. … These comments, it’s hurtful, and it does nothing good for our Democratic Party.”

On social media, Galindo has gone after Garcia by depicting him standing in front of U.S. and Israeli flags and saying he “took money from Israel to get into Congress & fund Israeli wars.”

Democratic Majority For Israel is mounting an 11th-hour mobilization effort against Galindo, launching a new six-figure ad campaign for Garcia. “Johnny Garcia is a coalition builder who supports a strong U.S.-Israel relationship and has been clear in standing against antisemitism,” DMFI head Brian Romick told Jewish Insider. “His opponent, on the other hand, proudly embraces vile, antisemitic conspiracies and if she advances could put a Democratic House majority at risk.”

Galindo has received support from Lean Left, a new Florida-based super PAC with unclear origins that has been linked to Republicans.

Asked about Galindo, the San Antonio Jewish Community Relations Council told JTA that it “condemns any and all hateful speech, including the use of antisemitic tropes, in public discourse.” It did not name any candidate in its statement.

San Antonio is home to an estimated 11,000 Jews, who were shaken last year by a mass shooting threat directed at a Jewish community center.

Since Galindo’s record of remarks has come to light, one of her former primary opponents rescinded his endorsement of her. “Over the course of the runoff, I have become increasingly troubled by a series of derogatory, inflammatory and conspiratorial statements directed toward Jewish people and others,” John Lira, a former Small Business Administration staffer, said in a statement.

Lira did not endorse Garcia, instead affirming he would “remain neutral in this runoff election.”

This article originally appeared on JTA.org.

The post Talarico won’t campaign with Democratic House candidate who wants to open ‘a prison for American Zionists’ appeared first on The Forward.

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Cornell trustees back Jewish president after confrontation with pro-Palestinian protesters

(JTA) — Cornell University’s Jewish president will not be penalized for a recent campus altercation with pro-Palestinian protesters who had surrounded his car following a campus debate on Israel, an investigation by the university concluded Friday.

The Ivy League school’s Board of Trustees issued a statement of support for Michael Kotlikoff following an investigation into the April 30 incident. Kotlikoff had recused himself from the investigation, which wrapped after eight days.

“President Kotlikoff has shown a steadfast commitment to Cornell’s values and principles, and we are confident he will continue to lead with integrity,” a Friday statement from the board’s ad-hoc investigation committee concludes.

The investigation also cleared the protesters, a mix of students and non-students, of any wrongdoing, even as it found that their actions “are inconsistent with university policies governing expressive activity and our standards for respectful conduct, safety, and the prohibition of intimidation.”

Kotlikoff will not be pursuing any complaints against the students involved, Cornell’s board said. The president himself did not immediately release a statement on the investigation’s results, and a spokesperson for the university declined to comment further.

The report’s release sought to quickly close the book on a whirlwind controversy at the Ithaca, New York, university, as long-simmering tensions between Kotlikoff and the campus’s pro-Palestinian contingent boiled over into a rare physical altercation between students and a college president.

The incident that prompted the investigation was the second part of a two-session debate on Israel, sponsored by the non-partisan Cornell Political Union. Kotlikoff was present to introduce the guest speaker, Jewish pro-Palestinian academic and activist Norman Finkelstein.

Multiple video sources from the Finkelstein event showed that, following the talk, members of the protest group Students for a Democratic Cornell followed the president to his car and appeared to try to block its path. When he did edge his way out of his parking spot, they said he bumped some of the protesters with his vehicle, releasing video to the student newspaper The Cornell Daily Sun to back up the allegation.

Kotlikoff issued a statement the next day calling the incident one of “harassment and intimidation,” while some of the protesters accused him of injuring them and running over one person’s foot. The university released its own footage from a security camera in a scene that presented a different view than that of the students, though the exact nature of the confrontation remains murky.

The Cornell trustees who conducted the investigation said the protesters’ initial claims of wrongdoing on Kotlikoff’s part could not be verified by campus police, in part because the affected individuals “refused medical treatment from the EMS team and refused to provide sworn statements as to their account of the incident.”

The board added, “None of the individuals at the scene have provided sworn statements to CUPD [campus police], despite CUPD’s repeated attempts to collect sworn statements in the days following the incident.” The Jewish Telegraphic Agency has reached out to Students for a Democratic Cornell for comment.

Some campus groups including the graduate student union and its affiliated labor union had called on Kotlikoff to resign. Some campus graduate student associations cited what they called an “explicit act of violence against these students” and what they felt was the “misleading nature” of Kotlikoff’s own statement. Cornell’s chapter of the American Association of University Professors also criticized the president’s actions.

But Kotlikoff had his supporters, too. National outlets including The Washington Post’s editorial board celebrated him for having “stood up to campus bullies.” A faculty and student petition supporting him also circulated this week. The petition, which was shared with JTA, says Kotlikoff acted appropriately in the face of “physical intimidation.”

“If we characterize the obstruction of a vehicle and the pursuit of an individual as ‘peaceful protest,’ we erode the safety of our entire campus,” reads the petition, whose signatories, including the number, have not yet been made public. “This is not a matter of siding with a specific policy or a specific person. It is about whether Cornell remains a place where any member of our community (student, faculty or staff) can move freely without fear of being surrounded or harassed.”

Since his appointment as Cornell’s president in 2024, initially on an interim basis, Kotlikoff has weathered a series of Israel-related controversies. He drew blowback from academic freedom advocates for criticizing a planned class to be taught on Gaza by a Jewish pro-Palestinian professor, and in March vetoed two anti-Israel student government resolutions. Under his watch the university also struck a controversial deal to pay $60 million to the Trump administration to resolve antisemitism investigations.

Menachem Rosensaft, an adjunct professor at Cornell’s law school and former general counsel of the World Jewish Congress, is one of Kotlikoff’s backers on campus. Rosensaft told JTA that, though Kotlikoff has made clear his own pro-Israel views, he remains committed to free expression on campus — which he argued the protesters were trying to silence.

“People who have an agenda don’t like those who don’t have an agenda, and who just want to play it straight down the middle,” Rosensaft said. “Mike has played it straight down the middle and he is doing it appropriately. The university is lucky to have him and I’m pleased to say that the board agrees.”

Kotlikoff’s commitment to the debate series on Israel, despite his personal disagreements with Finkelstein, was proof of this, Rosensaft suggested. The first part of the series had featured Israeli historian Benny Morris, and the debate series boasted an unusually diverse list of ideological partners, ranging from Students for Justice in Palestine to the Zionist Organization of America, pro-Israel advocacy group StandWithUs and Cornell’s Jewish Studies program.

Cornell’s commencement is set for May 23. Kotlikoff is scheduled to deliver an address.

This article originally appeared on JTA.org.

The post Cornell trustees back Jewish president after confrontation with pro-Palestinian protesters appeared first on The Forward.

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