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This Brooklyn family’s Hanukkah celebration is all over New York’s subway

(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.

Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.

The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”

The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.

Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)

The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)

“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”

For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.

“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”

Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.

“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.

“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.

Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.

“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav. 

Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said. 

Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.

Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)

The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.

Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.

Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.  

“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”

“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added. 

Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019. 

“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.” 

For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.

“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.  

The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.


The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.

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Synagogue attacks were part of massive ISIS-inspired plot last week, FBI says

(JTA) — A 21-year-old man from Valencia, Pennsylvania, suggested poisoning food in synagogues as part of a mass attack in support of the Islamic State group last week, according to the FBI.

The suspect, Jonathan Kramer, said in an online forum using the pseudonym “Hamza Al Rashid” that “i wish to inject ricin or cyanide into places such as grocery stores inside water/food with a syringe, or going to food events, preferably synagogues and putting the chemicals in their food and drink…,” according to a sworn FBI affidavit.

The prospective poisoning was part of a broader plot of mass violence that included “repeated attempts to encourage and coordinate violence through encrypted platforms, such as advising others on attack methods, discussing chemical poisons, arson, vehicle attacks, drone delivery explosives and firearm based assaults,” FBI Special Agent in Charge Richard Evanchec said at a press conference last week.

The Jewish Federation of Greater Pittsburgh said in a security update on Friday that no synagogue had been specified by the FBI. , “We are in close contact with our law enforcement partners and federal prosecutors, and if we learn of anything concerning, we will share that immediately,” the organization noted.

Assistant Attorney General for National Security John Eisenberg announced last Tuesday that Kramer was “preparing for a mass shooting that could have taken many lives, having already secured a rifle and approximately 190 rounds of ammunition for what he called his ‘mission.”

Efforts to reach Kramer’s public defender Jake Morrison were unsuccessful.

FBI agents arrested Kramer in a hotel parking lot in Cranberry, Pennsylvania, the Justice Department said. They seized a semiautomatic rifle, five rifle magazines, a rifle bipod and scope, a total of 190 rounds of rifle ammunition and about 30 knives following a search of him, his house and his hotel room.

Kramer was charged with receiving a firearm and ammunition believing they would be used to commit terrorism. He appeared in court last Wednesday to waive a preliminary hearing, according to CBS News. A court date has not been set for Kramer’s next proceedings, the network reported.

Kramer had been on the FBI’s radar since 2023, when he was charged by Pennsylvania state authorities “for his role in a plot to commit a mass casualty incident” and sent to a juvenile detention facility, FBI special agent Gregory Battaglia said in a sworn affidavit.

Nearly eight years ago, 11 worshippers were killed at Pittsburgh’s Tree of Life synagogue in the deadliest antisemitic attack in U.S. history.

This article originally appeared on JTA.org.

The post Synagogue attacks were part of massive ISIS-inspired plot last week, FBI says appeared first on The Forward.

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Proposed U.S. $24.3 billion sale of F-35 fighter jets to Saudi Arabia advances

(JTA) — The State Department has approved a possible $24.3 billion sale of 48 F-35 fighter jets to Saudi Arabia — a move that would make the kingdom the second Middle Eastern country after Israel to have the world’s most powerful combat aircraft.

“This proposed sale will support the foreign policy and national security objectives of the United States by improving the security of a major non-NATO ally,” the department said in a statement.

Israel wants the sale attached to a normalization deal with Saudi Arabia, but that doesn’t appear to be on the horizon. However, there is a small chance that Congress could keep the sale from happening.

When President Donald Trump first confirmed that he was considering the sale last November, Israeli officials told Axios that while they don’t oppose the sale itself, they wanted it “to be subject to Saudi normalization with Israel.”

Although Israeli Prime Minister Benjamin Netanyahu reportedly brushed off the deal’s significance last fall, a security source at the time warned on CNN that the possibility of Saudi Arabia acquiring “the same capabilities” as Israel was “very concerning.”

The prime minister was more vocal in his opposition to a July announcement from Trump that he was weighing selling the advanced jets to Turkey as well, telling CNN that Turkish President Recep Tayyip Erdogan is “not exactly a model ally of the United States.”

Israel has already purchased 50 F-35 jets, in two procurement rounds that occurred in 2016 and in 2017, according to the Israeli Defense Ministry. However, local media reports indicate that two of the 50 have yet to arrive, meaning that just 48 are on the ground – the same number of planes that the State Department has approved for Saudi Arabia’s potential purchase.

Israel would have many more F-35s than Saudi Arabia for the time being, because its Defense Ministry announced in 2024 that it would be procuring 25 more of the planes, slated to begin arriving in 2028. Earlier this year, the Defense Ministry revealed that it would be procuring yet another squadron of the jets, although the quantity remained unclear.

Congressional approval is not assured; wariness of the Saudi regime, stemming in part from the state-sanctioned 2018 murder of a U.S.-based journalist in Turkey, crosses party lines.

The U.S. Arms Export Control Act requires the executive branch of the government to notify Congress regarding major defense equipment sales to most countries. Congress can then deem a country ineligible to participate in a sale through a joint resolution. The president can then veto the resolution, which Congress would need a two-thirds supermajority to override.

Additionally, U.S. law requires the president to ensure that Israel maintains “a qualitative military edge over military threats” when considering arms sales to other Middle Eastern countries. Israel, per the law, must be able “to counter and defeat any credible conventional military threat” from both other nations and “non-state actors.”

“The proposed sale of this equipment and support will not alter the military balance in the region,” the State Department said on Thursday. It called Saudi Arabia “a force for political stability and economic progress in the Gulf region,” adding that the sale would help “deter current and future threats by strengthening its homeland defense.”

The department maintained that not only would the sale improve Saudi Arabia’s defense capabilities, but it would also boost “interoperability” with both U.S. forces and other players from NATO and the region.

As for the potential deal’s logistics, Saudi Arabia has requested 48 of Lockheed Martin’s F-35 Lightning II Joint Strike Fighter Jets, as well as 49 Pratt & Whitney engines, according to the State Department.

The kingdom is also seeking to acquire other non-major defense equipment, such as cryptographic devices, precision navigation, secure communications, simple key loaders and support for electronic warfare databases, maintenance and personnel training.

Producing and delivering these planes can take many years.

Meanwhile, just a day before Trump’s announcement, The New York Times surfaced intelligence concerns that China could acquire F-35 technology by spying on Saudi Arabia or through its partnerships with the kingdom.

U.S. House Rep. Raja Krishnamoorthi, a Democrat from Illinois, warned in a statement on X that “Beijing has spent decades stealing American intellectual property” and that this deal could “help them do it.”

“Our own intelligence community is warning that it could put the crown jewels of American military technology within reach of the Chinese Communist Party,” Krishnamoorthi added.

The Biden administration reportedly ended a past F-35 deal with the United Arab Emirates — secured by the first Trump administration — due to similar concerns about the country’s connections to China, as well as to Russia.

This article originally appeared on JTA.org.

The post Proposed U.S. $24.3 billion sale of F-35 fighter jets to Saudi Arabia advances appeared first on The Forward.

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After outcry, Texas lieutenant governor says schools should teach Holocaust books ‘Night,’ ‘Anne Frank’

(JTA) — The lieutenant governor of Texas says his recent call for the state’s public schools to remove “over 2,000 titles” of “dirty, filthy and vulgar books” was not meant to include books about the Holocaust.

Dan Patrick’s statement, provided exclusively to the Jewish Telegraphic Agency on Friday, comes after a month of confusion following a press conference in which he and a conservative Christian activist threatened schools with potential loss of state funding if they did not comply with his directive to purge their libraries.

“I believe Texas students must learn about the Holocaust, and that includes reading books such as ‘Night’ by Elie Wiesel, ‘The Diary of Anne Frank,’ and other books about the Holocaust,” Patrick told JTA, singling out two books on the removal list he had promoted – one of which, “Night,” that he previously explicitly called for removal from middle schools.

Patrick added that his initiative was “focused on age-inappropriate, sexually explicit books in public school libraries across Texas.” At his earlier press conference, he had directed viewers to an online list compiled by an activist group that features several books about the Holocaust and Jewish identity.

Patrick’s threats have teeth. In Texas, lieutenant governors are more powerful than in many other states, playing central roles in shaping the budget and determining the legislative agenda.

Patrick also appeared to walk back some of the harsher proclamations from his Aug. 19 press conference, at which the Republican had stated, “We’re coming for the books.”

“As the law states, local communities have the right to make their own decisions about their public school libraries,” he told JTA Friday.

The lieutenant governor, who is up for reelection this fall, appeared at the conference with Bonnie Wallace, the head of the activist group Recover America, and told viewers to “go to RecoverAmerica.com.” That group has circulated a list of more than 2,100 “Harmful Books in Libraries.” Its list, which it describes as “books with harmful, sexually explicit, and vulgar content,” includes more than a dozen titles of particular import to Jewish readers.

Recover America’s flagged books include both volumes of Art Spiegelman’s “Maus,” a comic-book adaptation of Frank’s diary and Bernard Malamud’s novel of a blood libel “The Fixer” — all books that have been removed from school districts in Texas and other states in the past amid broader conservative-led library culture wars. In some cases those books were restored to the districts following public outcry, but spurred deeper dialogue about the state of Holocaust education and antisemitism awareness in public schools.

Patrick’s latest push would go much further than a handful of districts, affecting the more than 5.5 million students in public schools across the state.

The author and Holocaust survivor Elie Wiesel in his office in 1980, surrounded by books and papers
Political activist and writer Elie Wiesel on November 3, 1980 in New York, New York. (Santi Visalli/Getty Images)

One book of particular contention on Recover America’s list was “Night,” Elie Wiesel’s bestselling memoir of surviving Auschwitz and Buchenwald, which has been taught in schools for decades. After a Houston Chronicle story noted the book’s inclusion on the Recover America “harmful” list, Patrick initially doubled down on “Night,” saying that it was not appropriate for middle schools owing to its “violence.”

“If ‘Night,’ by Elie Wiesel, were made into a movie, it would likely be rated R,” Patrick wrote on the social network X on Aug. 26. “‘Night,’ which includes depictions of graphic violence and the machine-gunning of babies, should not be available to sixth graders in middle-school libraries. High school is more age-appropriate.”

His tweet appeared to contradict the state’s own K-12 required reading list, passed this summer, which mandates that “Night” be taught in the eighth grade beginning in 2030.

Now, in response to questions from JTA, the lieutenant governor said he would defer to the Texas State Board of Education on the appropriate grade to teach “Night.”

“The State Board of Education decides the appropriate grade level for books and will determine whether ‘Night,’ by Elie Wiesel, is at the appropriate grade level,” Patrick told JTA in his statement.

He continued to insist that books in schools should be held to “FCC standards,” referring to the Federal Communications Commission, an agency that governs broadcasting content and does not regulate publishing.

The head of the Texas Holocaust, Genocide and Antisemitism Advisory Commission, a governor-appointed panel which advised the state on the inclusion of “Night” and other Holocaust texts on its required reading list, did not return a JTA request for comment.

In a statement, the Texas Educational Authority, which drafted the required-reading list, told JTA, “When Texas students learn about the Holocaust, they will be exposed to the horrors of the Holocaust. That is why the SBOE placed the book in 8th Grade to ensure age appropriateness for students.”

Maria Cuomo Cole, Kim A. Snyder, winners of the Exceptional Merit In Documentary Filmmaking for “The Librarians”, Jimmy Kimmel, winner of the Outstanding Host For A Game Show award for “Who Wants To Be A Millionaire”, and Lois Vossen, Becky Calzada, Amanda Jones and Janique L. Robillard, winners of the Exceptional Merit In Documentary Filmmaking for “The Librarians”, poses in the Winner’s Walk during the 78th Emmy Awards Night 1 at Peacock Theater on September 05, 2026 in Los Angeles, California. Participants hold up books including “Night” and “Anne Frank’s Diary: The Graphic Adaptation.” (Amy Sussman/Getty Images)

At the Emmys this week, when “The Librarians,” a documentary about librarians facing book removal threats, won an award, retired Texas librarian Carolyn Foote joined the producers on the stage and held up a copy of “Night” in protest.

“I felt like it was very symbolic to bring ‘Night,’” Foote, a subject of the film and a co-founder of the librarian activist group FReadom Fighters, told JTA. “Having read it, I just know the importance of not forgetting our past. And that’s part of Elie Wiesel’s whole legacy, is remembrance, and so it just felt very important for me to carry that book, coming from Texas.” Another librarian onstage for the win held up “Anne Frank’s Diary: The Graphic Adaptation.”

Elisha Wiesel, Elie’s son and chair of the Elie Wiesel Foundation, told JTA that “Texas deserves credit for recognizing that Holocaust education belongs in the eighth-grade curriculum.” Yet, the younger Wiesel suggested, Patrick’s concerns about the book’s violence were misplaced.

“‘Night’ contains violence because the Holocaust was violent; its purpose is not to shock young people, but to help them understand where hatred and indifference can lead,” he wrote in an email. “With context and guidance, students should not be shielded from this history. They should be equipped to confront it.”

Despite having directed viewers to Recover America’s book list during his press conference, Patrick’s new statement to JTA said, “I do not have a book list.” He pointed instead to a law passed in the state legislature in 2025 regulating school books that he said districts were required to follow.

Yet some districts in the state have removed every book on Recover America’s list from their own libraries out of fear of losing funding, Foote told JTA. While the list nominally contains a ratings system, many of the books do not have a rating.

A book cover
“Anne Frank’s Diary: The Graphic Adaptation” (Courtesy Anne Frank Fonds)

Besides “Night,” “Maus,” “Anne Frank’s Diary” and “The Fixer,” other books about Judaism and the Holocaust on Recover America’s list of “Harmful Books” include:

  • “Annexed,” a young-adult novel about Peter van Pels, who hid in the Amsterdam annex with Anne Frank
  • “The Berlin Boxing Club,” a young-adult historical novel based on German boxer Max Schmeling, who helped young Jews during Hitler’s rise to power
  • “Black, White and Jewish,” a memoir by Rebecca Walker, the mixed-race Jewish daughter of author Alice Walker
  • “Caste: The Origins of our Discontents,” a nonfiction book analyzing the “caste systems” of Nazi Germany. “Caste” had been included on an earlier, Wallace-spearheaded list of books for removal from a Texas public library in a case that the U.S. Supreme Court declined to hear in 2025, allowing the removals to proceed.
  • “Kasher in the Rye,” a memoir by Jewish comedian Moshe Kasher
  • “Pride: the story of Harvey Milk and the Rainbow Flag,” a children’s picture-book biography of the pioneering Jewish LGBTQ legislator
  • “Sophie’s Choice,” the bestselling Holocaust novel for adults
  • “The Violin Maker’s Daughter,” a historical novel about a Jewish family of musicians during the Holocaust
  • “White Bird,” a young-reader graphic novel about a Jewish girl in Nazi-occupied France

In response to JTA sharing a list of the above books, Patrick’s statement mentioned only “Night” and Anne Frank by name. The Recover America list is largely made up of romance and fantasy novels, many with an LGBTQ element, while also including classics such as “The Glass Menagerie” and “Cat’s Cradle” and some picture books for children.

Recover America did not immediately return a JTA request for comment Friday on Patrick’s new statement. Wallace, the group’s leader who has also appeared on Patrick’s podcast, previously told the Houston Chronicle that she had “thought long and hard” about including “Night” on her list.

She ultimately did so, she said, because “an eighth-grade student is 13 years old. Do they need to read about soldiers massacring, throwing up babies, and killing them with machine guns?”

She added, “It’s not to say this doesn’t happen in life. And the Holocaust was maybe the worst tragedy in the history of the world.”

For Cameron Samuels, a Jewish alum of Texas public schools and founder of the activist group Students Engaged in Advancing Texas, such efforts do not help Jewish students.

“Non-Jewish people are deciding for us what’s best, and making this public policy,” Samuels said. “We can’t readily access these books and stories. And that makes students feel alone. It also means that our classroom peers are not learning authentic Jewish narratives.”

This article originally appeared on JTA.org.

The post After outcry, Texas lieutenant governor says schools should teach Holocaust books ‘Night,’ ‘Anne Frank’ appeared first on The Forward.

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