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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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German Antisemitism Commissioner Targeted With Death Threat Letter After Arson Attack on Home
Andreas Büttner (Die Linke), photographed during the state parliament session. The politician was nominated for the position of Brandenburg’s anti-Semitism commissioner. Photo: Soeren Stache/dpa via Reuters Connect
Andreas Büttner, the commissioner for antisemitism in the state of Brandenburg in northeastern Germany, has been targeted the second attack in under a week after receiving a death threat, sparking outrage and prompting local authorities to launch a full investigation.
According to the German newspaper Potsdamer Neueste Nachrichten (PNN), the Brandenburg state parliament received a letter on Monday threatening Büttner’s life, with the words “We will kill you” and an inverted red triangle, the symbol of support for the Islamist terrorist group Hamas.
State security police have examined the anonymous letter under strict safety measures, determining that a gray substance inside was harmless. Authorities are now probing the incident as part of an ongoing investigation into threats against the German official.
Ulrike Liedtke, president of the Brandenburg state parliament, condemned the latest attack on Büttner, describing the death threats and harassment as “completely unacceptable.”
“Threats and violence are not a form of political discourse, but crimes against humanity,” Liedtke said. “Andreas Büttner has our complete support and solidarity.”
A former police officer and member of the Left Party, Büttner took office as commissioner for antisemitism in 2024 and has faced repeated attacks since.
On Sunday night, Büttner’s private property in Templin — a town located approximately 43 miles north of Berlin — was targeted in an arson attack, and a red Hamas triangle was spray-painted on his house.
The home of Germany’s antisemitism commissioner, Andreas Büttner, was set on fire overnight in a targeted attack.
His family was inside the house at the time.
This is the second attack against Büttner in the past 16 months. His car was previously vandalized with swastikas. This… pic.twitter.com/cAbFnMIwQ7
— Combat Antisemitism Movement (@CombatASemitism) January 5, 2026
According to Büttner, his family was inside the house at the time of the attack, marking the latest assault against him in the past 16 months.
“The symbol sends a clear message. The red Hamas triangle is widely recognized as a sign of jihadist violence and antisemitic incitement,” Büttner said in a statement after the incident.
“Anyone who uses such a thing wants to intimidate and glorify terror. This is not a protest, it is a threat,” he continued.
Hamas uses inverted red triangles in its propaganda videos to indicate Israeli targets about to be attacked. The symbol, a common staple at pro-Hamas rallies, has come to represent the Palestinian terrorist group and glorify its use of violence.
In August 2024, swastikas and other symbols and threats were also spray-painted on Büttner’s personal car.
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Harvard President Blasts Scholar Activism, Calls for ‘Restoring Balance’ in Higher Ed
Harvard University President Alan Garber speaks during the 374th Commencement exercises at Harvard University in Cambridge, Massachusetts, US, May 29, 2025. Photo: REUTERS/Brian Snyder
Harvard University president Alan Garber, fresh off a resounding endorsement in which the Harvard Corporation elected to keep him on the job “indefinitely,” criticized progressive faculty in a recent podcast interview for turning the university classroom into a pulpit for the airing of their personal views on contentious political issues.
Garber made the comments last week on the “Identity/Crisis Podcast,” a production of the Shalom Hartman Institute, a Jewish think tank which specializes in education research.
“I think that’s where we went wrong,” Garber said, speaking to Yehuda Kurtzer. “Because think about it, if a professor in a classroom says, ‘This is what I believe about this issue,’ how many students — some of you probably would be prepared to deal with this, but most people wouldn’t — how many students would actually be willing to go toe to toe against a professor who’s expressed a firm view about a controversial issue?”
Garber continued, saying he believes higher education, facing a popular backlash against what critics have described as political indoctrination, is now seeing a “movement to restore balance in teaching and to bring back the idea that you really need to be objective in the classroom.”
He added, “What we need to arm our students with is a set of facts and a set of analytic tools and cultivation of rigor in analyzing these issues.”
Coming during winter recess and the Jewish and Christian holidays, Garber’s interview fell under the radar after it was first aired but has been noticed this week, with some observers pointing to it as evidence that Harvard is leading an effort to restore trust in the university even as it resists conceding to the Trump administration everything it has demanded regarding DEI (diversity, equity, and inclusion), viewpoint diversity, and expressive activity such as protests.
As previously reported by The Algemeiner, Garber has spent the past two years fighting factions from within and without the university that have demanded to steer its policies and culture — from organizers of an illegal anti-Israel encampment to US President Donald Trump, who earlier this year canceled $2.26 billion in public money for Harvard after it refused to grant his wishlist of reforms for which the conservative movement has clamored for decades.
Even as Harvard tells Trump “no,” it has enacted several policies as a direct response to criticisms that the institution is too permissive of antisemitism for having allowed anti-Zionist extremism to reach the point of antisemitic harassment and discrimination. In 2025, the school agreed to incorporate into its policies a definition of antisemitism supported by most of the Jewish community, established new rules governing campus protests, and announced new partnerships with Israeli academic institutions. Harvard even shuttered a DEI office and transferred its staff to what will become, according to a previous report by The Harvard Crimson, a “new Office of Culture and Community.” The paper added that Harvard has even “worked to strip all references to DEI from its website.”
Appointed in January 2024 as interim president, Garber — who previously served in roles as Harvard’s provost and chief academic officer — rose to the top position at America’s oldest and, arguably, most prestigious institution at a time when the job was least desirable. At the time, Harvard was being pilloried over some of its students cheering Hamas’s Oct. 7, 2023, massacre across southern Israel and even forming gangs which mobbed Jewish students wending their way through campus; the university had suffered the embarrassment of its first Black president being outed as a serial plagiarist, a stunning disclosure which called into question its vetting procedures as well as its embrace of affirmative action; and anti-Israel activists on campus were disrupting classes and calling for others to “globalize the intifada.”
Garber has since won over the Harvard Corporation, which has refused to replace him during a moment that has been described as the most challenging in its history.
“Alan’s humble, resilient, and effective leadership has shown itself to be not just a vital source of calm in turbulent times, but also a generative force for sustaining Harvard’s commitment to academic excellence and to free inquiry and expression,” Harvard Corporation senior fellow Penny Pritzker said in a statement issued on behalf of the body, which is the equivalent of a board of trustees. “From restoring a sense of community during a period of intense scrutiny and division to launching vital new programs on viewpoint diversity and civil discourses and instituting new actions to fight antisemitism and anti-Arab bias, Alan has not only stabilized the university but brought us together in support of our shared mission.”
Follow Dion J. Pierre @DionJPierre.
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Holocaust Survivors Sent Care Packages to Oct. 7 Hostages for Hanukkah
The Menorah for Hanukkah on the Square 2025 in Trafalgar Square, London, United Kingdom, Dec. 14, 2025. Photo: Matthew Chattle/Cover Images via Reuters Connect
Survivors of the Holocaust spread holiday cheer this Hanukkah by delivering care packages to a group of 20 hostages whom the terrorist group Hamas recently released from captivity to fulfill the requirements of a ceasefire which suspended hostilities with Israel.
The gifts, dropped off at the Israeli consulate office in New York City, was made possible by The Blue Card, the only US-based charity organization which provides financial assistance and other services to survivors of the Holocaust. Originally founded in 1934 to assist Jews who had fled Germany to escape Hitler’s persecution of the country’s Jews, it has operated ceaselessly for nearly a century.
Over the past two years, the world has seen a revival of antisemitism unlike any since the period in which The Blue Card was founded, sparked by the Hamas-led Oct. 7, 2023, massacre that claimed the lives over of 1,200 Israelis and stole years and even more lives from 251 more who were kidnapped and held hostage in Gaza.
Some of the hostages who survived captivity have been released in stages since Israel and Hamas agreed on a ceasefire in October, and on Monday, Blue Card executive director Masha Pearl said the organization felt it necessary to reach out to them due to their having experienced a plight that is painfully familiar to what its clients endured in Europe during the Holocaust. Pearl also discussed the Bondi Beach mass shooting, in which a father and son inspired by Islamism opened fire on Jews celebrating the start of Hanukkah, murdering 15 people and injuring 40 others.
“Holocaust survivors and former hostages share a uniquely painful bond shaped by survival and resilience,” Pearl said. “After witnessing a mass shooting at a Chanukah event in Sydney, it felt even more urgent for our survivors to deliver these care packages now, spreading light at a moment that feels dark for the entire Jewish world. The resilience of the Holocaust survivors we assist, the former hostages, and now the survivors of the attack in Australia remind us that even in the face of hatred and violence, the Jewish people remain united.”
In a press release Blue Card said the care packages “carried profound meaning,” being filled to the brim with goods of all sorts, from blankets and water bottles to chap stick and even handwritten notes from the Holocaust survivors who sent them.
Follow Dion J. Pierre @DionJPierre.