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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Netanyahu to confront Mamdani’s call to arrest him in U.N. address this week
(JTA) — Prime Minister Benjamin Netanyahu on Tuesday accused New York Mayor Zohran Mamdani of supporting Hamas and inciting violence against Jews, setting up a showdown between the Israeli leader and one of the most prominent American pro-Palestinian politicians ahead of Netanyahu’s visit to the city.
Netanyahu said he would respond to Mamdani’s criticism of him and Israel during his speech at the United Nations General Assembly on Thursday, when he will visit New York for the first time since Mamdani took office.
Mamdani on Monday renewed his demand for the arrest of Netanyahu, who he called “a war criminal and an architect of a horrific genocide of the Palestinian people” in an interview with CNN’s Christiane Amanpour. He acknowledged that he did not have the authority to carry out a warrant for Netanyahu issued by the International Criminal Court, but said the warrant should still be “honored” to protect “accountability” to international laws.
“If the International Criminal Court deems someone worthy of an arrest because of a violation of those laws, then who are we to say that anyone should be above that?” said Mamdani.
Netanyahu responded in a video statement, “Shame on you for supporting the Hamas terrorist monsters who butchered our people. Shame on you for inciting riots against New York Jews.” A number of prominent New York Jewish figures have asked Mamdani to tamp down his rhetoric about Israel, linking it to rising violent attacks on Jews. Mamdani has said that he is mayor for all New Yorkers, including Jews, and denounces antisemitism.
“I’m coming to the U.N., I’m going to tell the truth about our heroic soldiers, and I’m going to tell the truth about you,” added Netanyahu.
Mamdani pledged during his mayoral campaign last year that he would seek to arrest Netanyahu if he visited, but admitted in July that the city could not legally do so.
The ICC issued its warrant for Netanyahu in 2024, accusing him of war crimes and crimes against humanity in Gaza. The United States and Israel are not signatories of the treaty that created the ICC in 2002 and do not recognize its jurisdiction.
Netanyahu has prominently featured Mamdani in campaign ads as he currently seeks reelection in Israel, framing the mayor as both a pro-terror extremist and a leader reminiscent of Nazi Germany.
Netanyahu is set for one of his shortest trips to the United States, where he is not slated to meet with President Donald Trump, according to The Jerusalem Post. He is currently scheduled to leave New York on the same day he arrives. Protests are expected both outside the United Nations and inside during Netanyahu’s speech, which last year saw representatives from dozens of countries walk out.
Meanwhile, Mamdani had his third meeting with Trump on Monday, continuing a rapport between the two populist leaders on opposite ends of the political spectrum. Despite their stark differences on issues including immigration enforcement, Trump praised Mamdani during a press conference on the lawn of Gracie Mansion.
“I want him to be a great mayor, and he’s certainly got potential,” Trump told reporters before shaking Mamdani’s hand and patting his arm.
This article originally appeared on JTA.org.
The post Netanyahu to confront Mamdani’s call to arrest him in U.N. address this week appeared first on The Forward.
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Could going to synagogue help or hurt a Jewish candidate? This poll offers a clue
Voters may react differently to a Jewish politician who publicly practices their faith than to one who simply identifies as Jewish, a new poll found. The distinction could matter for Pennsylvania Gov. Josh Shapiro, a possible 2028 presidential candidate who has made his Jewish faith central to his public life and service.
The Politico poll of 2,002 U.S. adults showed that Democratic voters were less likely to vote for a candidate who regularly attends synagogue than for a candidate not practicing a religion or attending services once a year. Among Republicans, however, a candidate who regularly attends synagogue performed better than one who attends only once a year.
The survey, conducted online in partnership with the London-based polling firm Public First between August 8 and 14, asked respondents to choose between hypothetical candidates with different characteristics, including political ideology, age, race, profession, sexual orientation and religious practice. The sample has a reported margin of error of plus or minus 2.2%.
The poll offers a window into how religious observance may shape the way voters view a Jewish candidate. In an earlier poll conducted by the same firm in May, among 2,038 voters, candidates were identified simply by religion rather than how often or where they worshipped. Being identified as Jewish hurt a hypothetical candidate among voters in both parties compared with being identified as Christian.
The findings could be particularly relevant to Shapiro, the popular Pennsylvania governor running for reelection this fall. He maintains a traditional Conservative Jewish lifestyle, keeps kosher and is a longtime member of Beth Sholom Congregation in Elkins Park, outside Philadelphia. In his recent memoir, Where We Keep the Light, Shapiro detailed experiences shaped by and tied closely to his Jewish identity, including his vetting as a vice presidential candidate in 2024.
Shapiro has been viewed as a potential first Jewish president since his gubernatorial campaign in 2022 and is one of three prominent Jewish Democrats — along with Illinois Gov. J.B. Pritzker and former Chicago Mayor Rahm Emanuel — mentioned as possible 2028 presidential candidates.
Religious identity, particularly Christianity, has become more central in Republican politics since President Trump returned to the White House in 2025. Trump and his Cabinet have made religious faith a prominent part of his administration’s agenda. He created a White House Faith Office to work with religious organizations and established a Justice Department task force focused specifically on what the administration calls anti-Christian bias. At the same time, an increasingly vocal faction on the far right has made Christian nationalism and antisemitism central to its politics.
The Politico poll does not explain why Republican voters responded differently to Jewish candidates based on how often they attended synagogue. But the gap aligns with the broader split in positions among conservatives who have warmly embraced visibly religious and politically conservative Jews, while criticizing liberal or less observant Jews over their politics and commitment to Judaism.
Trump has repeatedly drawn that distinction himself. During the 2024 election, for example, he said that Jewish Americans who vote for Democrats “hate their religion.”
The post Could going to synagogue help or hurt a Jewish candidate? This poll offers a clue appeared first on The Forward.
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Nazi imagery nothing new for crypto casino behind Orlando fight with swastika flags and Hitler salutes
(JTA) — Nazi salutes. A swastika flag. Fights in the stands. They were all part of the scene at a recent combat sports event in Orlando that pitted an Israeli Jew against an avowed racist with SS bolts tattooed on his chest – and ended with the latter mocking his defeated foe as “a short little f–king Jew prick.”
The condemnation that followed the Aug. 29 event was aimed in a number of directions: at Paul Miller, the fighter who performed the Hitler salute after his win; at the attendees who returned the salute and displayed the Nazi flag; and at the Kia Center, the city-owned arena best known as the home of the NBA’s Orlando Magic, which hosted the fight night.
Politicians were shocked by the display and wrote statements condemning the event — but the Nazi symbols were nothing new for Duel, the online cryptocurrency casino behind the promotion.
Founded last year and billing itself as “the first casino that gives a f–k,” Duel has used Nazi symbols and racist language in its gambling programming. And its owner, Ossi Ketola, a Finnish high-stakes poker player, is himself a self-described First Amendment absolutist with his own history of racially charged comments. He celebrated his free speech devotion just one week after the Orlando event, in a social media post featuring a photo of himself with Donald Trump Jr.
One of Duel’s blackjack dealers, Nelli Levonyan, has worn a Nazi outfit with a swastika armband on multiple occasions while dealing cards on the blackjack stream. In a skit from the blackjack table that circulated online, a man, dressed up as an Orthodox Jew and holding an Israeli flag, attacked Levonyan by throwing coins at her. Levonyan’s character then sprayed something at the Jewish man — “Gassing!” he yelled — and said, “Go away from me, you dirty kike.”
In another blackjack stream, the dealer imitated one of the two San Diego mosque shooters, who killed five people in May. Levonyan has sung the lyrics to “Heil Hitler,” the Ye (formerly Kanye West) song, during a stream. She has also appeared alongside Miller while hosting the card game.
Earlier this month, Ketola joined a neo-fascist rally in Helsinki staged by the far-right party Sinimusta Liike, or the Blue-and-Black Movement. Ketola, who was dressed in a Spongebob costume, livestreamed the rally and posted the footage with the title “Saving white Finland.” Speaking about immigrants, he said that people “need to be educated about how the genes work, and how these people realistically cannot be integrated here.”
He then attended an anti-fascist rally held elsewhere in Helsinki simultaneously, prompting left-wing demonstrators to chase him and his video crew back to their car. Ketola could be heard off-camera yelling “Sieg heil” as they drove away.
“What f–king violent pussies. Imagine what f–ing leftists,” Ketola said after taking off the Spongebob costume. “You see? These right-wing people, white people, the most friendly people. I just walked there, we didn’t say anything, we didn’t do anything — we go to these leftists and they try to f–ing attack us. F–ing dumb stupid f–ing n–ers.”
The following night, Ketola attended the dinner with Trump and about a dozen others in Tallinn, Estonia, hosted by Studioworks, a company that develops software for online casino sites. Ketola posted a photo of himself and the U.S. president’s son on Instagram, and wrote that he discussed “Duel, the state of the world and current political climate with him and his staff.”
“The political situations in our respective countries have become increasingly similar, with a rising tide of violence and radical leftism in both America and Finland,” Ketola wrote. “As a firm 1st amendment absolutist and an individual with many values that coincide with Republicans and Donald Trump himself, this was a great chance to align on many things important to both.”
Neither the Trump Organization, Miller, Ketola nor Levonyan responded to requests for comment.

Duel was founded last summer and has featured some prominent personalities on its streams, including boxing great Mike Tyson — who told Levonyan, “You dumb b–h, you like Hitler” — and the “looksmaxxing” influencer Braden Peters, who is known as Clavicular.
The fight night that it organized and promoted in Orlando was its first foray into combat sports, and made for the company’s biggest splash yet. It also caught the attention of at least one watchdog and a local lawmaker.
“Right after the event there was a lot of criticism put on the venue, which didn’t have much responsibility in this, and not enough eyes on the people who actually made it happen,” Mark Pitcavage, senior fellow at the Anti-Defamation League’s Center on Extremism, told the Jewish Telegraphic Agency. (The city had said that, as an operator of public venues, it “cannot deny access because we disagree with the political ideology, opinion or perspective, regardless of the message.”)
State Rep. Anna Eskamani called for the Florida Athletic Commission to revoke Duel Arena’s license. The commission’s members were appointed by Florida Gov. Ron DeSantis, who has not commented on the event. The governor’s office did not respond to multiple requests for comment from JTA.
DeSantis’ immediate predecessor and fellow Republican, U.S. Senator Rick Scott, posted that the event was “utterly disturbing” and that “Antisemitism has NO PLACE in Florida.”
Pitcavage said that combat sports are “a draw for far-right extremists and white supremacists” who often view themselves as “white warriors.” He noted, however, that they make up a small portion of the participants and fans.
“It’s not at all surprising that some of them will get into various types of what they would consider manly, or warrior-like athletics,” he said.
Duel’s involvement in the Orlando event put the intersection of online gambling sites and far-right ideologies on his radar. “It’s something we’re starting to look into,” Pitcavage said. He noted that Duel is registered and licensed offshore on the autonomous island of Anjouan, making it more difficult to investigate.
Eskamani, who is running for mayor of Orlando, told JTA that Duel should not be allowed to operate in Florida, citing reasons that she says would beat the city’s First Amendment defense.
“These offshore cryptocurrency — I mean, there are so many red flags in how this entity is operating that from a purely financial security position for a public venue, I would not want to accept a reservation,” Eskamani said.
Duel set and promoted the matchups on the fight card, which included the kickboxing match between Miller, who goes by the moniker “Gypsy Crusader,” and his fellow influencer Ben “King” Azoulay.
Miller, who has made numerous appearances on Duel’s casino games streams, has been known to use racial slurs and denigrate minority groups in his online content. He was convicted in 2021 of felony weapons charges, and sentenced to 41 months in federal prison. He had posted about initiating a race-based civil war.
During a livestreamed conversation with Adin Ross, a Jewish streamer who has interviewed or maintained friendly relationships with controversial figures including Nick Fuentes and Andrew Tate, Miller said there are no exceptions in his feelings toward Jews.
“I respect you for having an opinion that is different from the Jews,” Miller told Ross. “But that doesn’t mean that I would not laugh if I see you in a gas chamber.”

Clips from the Orlando event showed Miller performing the Nazi salute twice after his victory — something he has done after winning previous fights — prompting a number of attendees to do the same. One fan brought a Nazi Germany flag and waved it in his seat.
“He’s not a tough guy, he’s not an alpha male. He’s a short little f–ing Jew prick,” Miller declared about his opponent Azoulay in his post-fight interview, eliciting some cheers from the crowd.
U.S. Rep. Randy Fine, the Jewish Republican firebrand whose district includes Palm Coast and Daytona Beach, posted a video of the Nazi flag being unfurled and wrote, “This is not a joke and it is not edgy. The guy who did this is old enough to know exactly what that symbol means and to know that it’s not funny. We will make an example out of him.”
Asked what he meant by making an example of the attendee, Fine told JTA, “We put the video out so he would be recognized and be held publicly accountable. Most folks are unwilling to associate with Nazis.”
Cheering Miller on ringside was Jake Shields, a former mixed martial artist-turned far-right influencer who has espoused conspiracy theories about Jews and Israel. Shields wore a shirt reading “FCK ISRL.” Myron Gaines, a prominent streamer who has spread similar conspiracy theories and performed Nazi salutes, was in the stands, and told Miller before the fight, “You fight for the goyim,” according to clips shared on social media.
Pitcavage said he has been tracking a trend of the far-right getting involved in combat sports since the late 1990s, as mixed martial arts and UFC became a more mainstream phenomenon and amateur gyms became widespread and increasingly accessible.
The ADL has flagged that in recent years “active clubs,” or “localized white supremacist crews” that gather for fight training, have become more common. The ADL writes that these groups “see themselves as fighters training for an ongoing war against a system that they claim is deliberately plotting against the white race.”
As news outlets covered backlash to the Orlando fight night, Duel issued its own statement saying it was horrified “to learn that a group of viewers were displaying symbols of hate at our event.” The company criticized the city’s “shocking remarks that the ‘First Amendment’ applies and that ‘free speech’ is permitted at their arena,” and pledged to “work with local activist groups to push back on this and ensure that this kind of hate does not fester ever again.”
The statement appeared to be an example of Duel trolling with deadpan, buttoned-up language. Before the fight, Ketola had similarly released a promotional video that appeared to be condemning Miller’s views. “Paul Miller is a Nazi. Being a Nazi is bad,” Ketola narrated, over footage of him shaking his head. “We cannot support this. The only reason we are allowing him to fight is to ensure the good guys get to add another victory to their record.”
Then, after Miller’s win, Duel’s Instagram account left a comment that told a different story.
“The good guys won,” Duel wrote.
This article originally appeared on JTA.org.
The post Nazi imagery nothing new for crypto casino behind Orlando fight with swastika flags and Hitler salutes appeared first on The Forward.

