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This Brooklyn family’s Hanukkah celebration is all over New York’s subway
(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.
Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.
The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”
The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.
Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)
The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)
“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”
For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.
“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”
Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.
“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.
“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.
Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.
“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav.
Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said.
Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.
Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)
The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.
Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.
Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.
“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”
“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added.
Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019.
“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.”
For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.
“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.
The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.
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The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.
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Trump announces deal with Iran is ‘now complete’
(JTA) — President Donald Trump announced Sunday that a deal to end the war with Iran and reopen the Strait of Hormuz is “now complete.”
“Congratulations to all! I hereby fully authorize the toll free opening of the Strait of Hormuz, and, simultaneously herewith, authorize the immediate removal of the United States Naval blockade,” Trump wrote in a post on Truth Social. “Ships of the World, start your engines. Let the oil flow!”
Pakistani Prime Minister Shehbaz Sharif, who has played a key mediating role in talks between the U.S. and Iran, also announced that a deal had been reached minutes before Trump made his post, adding that an official signing ceremony would take place Friday in Switzerland.
“Both sides have declared the immediate and permanent termination of military operations on all fronts, including in Lebanon,” Sharif wrote in a post on X.
The announcement comes more than three months since Israel and the U.S. launched its joint strikes on Iran in February. While the deal’s details have not yet been publicly announced, it is expected to extend a ceasefire between Iran and the U.S. for 60 days, during which the countries will negotiate a broader agreement addressing Iran’s nuclear program.
Israeli Prime Minister Benjamin “Bibi” Netanyahu did not immediately put out a statement following the announcement, but earlier Sunday he had posted a message on X celebrating Trump’s birthday.
Also earlier Sunday, Israel launched strikes on Hezbollah targets in Beirut, prompting Iran to vow retaliation and drawing a sharp rebuke from Trump, who said the strikes had “delayed the signing by a few hours.”
“Why did Bibi have to do a f–cking attack? I was so pissed off. I let him know. He has no fucking judgement. I let him know that,” Trump told Axios Sunday.
This article originally appeared on JTA.org.
The post Trump announces deal with Iran is ‘now complete’ appeared first on The Forward.
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Jane Yolen, children’s book author whose ‘The Devil’s Arithmetic’ became a Holocaust classic, dies at 87
(JTA) — Jane Yolen was already an award-winning author and illustrator of more than 100 titles for young readers when her editor suggested she write a Jewish children’s book.
At first, she resisted the idea. Sure, she was Jewish. But she didn’t grow up in a religiously observant family, and she insisted she didn’t know enough about Judaism to take on the project.
Finally, she relented. Drawing on a spark of an idea about a Holocaust time-travel fantasy, Yolen turned in the first draft of what would become “The Devil’s Arithmetic,” her 1988 young adult novel. “I thought, ‘OK, I’m going to try this,’” Yolen recalled to the Jewish Telegraphic Agency years later.
The book won immediate acclaim and garnered multiple awards. Today, it’s seen as a classic of the genre — and one that remains caught up in banned-book lists.
For Yolen, who died Thursday at 87 in her home in Western Massachusetts, “The Devil’s Arithmetic” became her signature title. Still in print, the book was also made into an Emmy Award-winning Showtime feature starring Kirsten Dunst. It was the cornerstone of a titanic legacy in children’s literature, her family said in a statement.
“It is with profound sadness that I, along with my brothers, Adam Stemple, and Jason Stemple, share the news of our mother, Jane Yolen’s passing,” her daughter Heidi Stemple wrote on Facebook, adding that Yolen had “passed gently with no pain or stress” and her family by her side, reading one of her books to her.
Yolen was born on Feb. 11, 1939, in New York City. Her father was a journalist and her mother was a psychiatric social worker until Yolen was born.
An alumna of Smith College, where she won poetry and journalism awards, she worked first as an editor in New York City, writing at her breaks and time off. Her first published book, “Pirates in Petticoats,” a nonfiction work about women on the high seas, was published when she was 22.
She soon pivoted to children’s literature, becoming one of the most prolific authors in the genre. She went on to publish 450 children’s books, including more Jewish titles, and was known as “the Hans Christian Andersen of America.” She won the prestigious Caldecott Medal for her 1987 picture book, “Owl Moon,” and her “How Do Dinosaurs …” series is a staple in many preschool classrooms. (It includes one Jewish title: “How Do Dinosaurs Say Happy Chanukah?” Her 450th title was published just this year, her children said.
But it was “The Devil’s Arithmetic,” scholars have said, that cemented her legacy as a leading author for young Jews. The novel was a trailblazer for its blending of time-travel with historical veracity, according to the late Norman H. Finkelstein, a National Jewish Book award winner who was a children’s librarian himself.
“It was a different Holocaust book,” Finkelstein told JTA in 2018, on the occasion of the title’s 30th anniversary. “It was not strictly factual, it was not a memoir. Jane did a superb job in taking the story of the Holocaust down to a level that ordinary American kids could understand. The characters were realistic, not paper cutouts.”
Other titles of hers included “Meet Me at the Well: The Girls and Women of the Bible,” with Barbara Diamond Goldin, and “Jewish Fairy Tale Feasts,” with her daughter Heidi, who developed and illustrated the hands-on recipes.
Yolen relished the collaborations with her daughter. They lived next door to each other, along with Stemple’s family, with two grandchildren who were taste-testers of Stemple’s recipes.
“Jane was a treasure, and it is difficult to think of the world of books — indeed the world itself – without her,” Richard Michelson, an award-winning author of Jewish children’s books and Yolen’s friend and neighbor, wrote on Facebook. Describing her as a cherished mentor of younger writers, he added, “Jane created classics as if it were as easy as breathing.”
While often assigned in schools as part of lessons on the Holocaust, Yolen’s titles are not without controversy. In 2025 a Texas school district, using artificial intelligence, flagged “The Devil’s Arithmetic” for removal as a title containing “DEI,” or diversity, equity and inclusion content. The book became one of several well known Holocaust titles to be pulled from schools in the last few years.
Though she had initially resisted the idea of being a Holocaust author, Yolen would go on to publish a trilogy of unconventional young-adult novels about the subject. She incorporated elements of “Sleeping Beauty” into 1992’s “Briar Rose.” “Mapping the Bones” followed in 2018 as a riff on “Hansel and Gretel.”
“Whenever we think of the Holocaust, we think of remembering,” Yolen told JTA in that same 2018 interview. “We think of never forgetting. Soon all we will have are the stories.”
In addition to her children, Yolen is survived by six grandchildren. Her husband, David Stemple, to whom she was married for 44 years, died in 2006.
This article originally appeared on JTA.org.
The post Jane Yolen, children’s book author whose ‘The Devil’s Arithmetic’ became a Holocaust classic, dies at 87 appeared first on The Forward.
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Hebrew Union College claims Ohio’s charity-law suit violates its First Amendment rights
(JTA) — The Reform movement’s central rabbinical seminary filed a motion to dismiss the state of Ohio’s lawsuit against the school Friday, claiming the suit violates “foundational Jewish religious doctrine.”
It was the latest escalation in a pitched battle between Hebrew Union College and the state attorney general’s office, which has accused HUC of violating nonprofit law by shuttering degree-granting programs on its historic Cincinnati campus.
The suit, HUC argues, “violates the First Amendment by entangling government and religion.”
The suit was originally filed in April by then-Ohio AG Dave Yost — his second against the college related to its controversial plan to wind down its Cincinnati operations in favor of its New York and Los Angeles campuses. Yost claimed HUC’s actions in Cincinnati misled its donors by leaving a city where they were actively fundraising to support operations, and also violated its charter, which states that the school would “permanently maintain” a residence there.
The state seeks to seize HUC’s assets in Ohio and redirect them to a new, yet-to-be-decided nonprofit with a similar mission; an upstart rabbinical school founded by HUC alums says it wants them.
Such a move “is an unconstitutional and illegal governmental assault upon religion,” HUC’s strongly worded motion reads.
It continues, “The Attorney General has no role in dictating the religious affairs of institutions like HUC. The Court should reject his overreach into religious matters and should dismiss the Complaint because it is unconstitutional and unlawful.”
HUC also argues its vote to shutter the Cincinnati campus was done in full compliance with the law, adding that it intends to maintain the campus’s other assets, including the Klau Library, the American Jewish Archives and the Skirball Museum. In addition, citing a passage in the Torah that states “God will come to his people wherever they welcome him,” the school argues that considering “Jewish demographic realities” is part of its religious mission.
“These decisions were made thoughtfully and responsibly to ensure the long-term success of the institution and our ability to continue graduating strong Jewish leaders,” HUC president Andrew Rehfeld said in a statement accompanying the motion. The lawsuit, he added, “improperly seeks to interfere in the decisions of a religious organization, and this cannot be allowed to go unchallenged.”
Yost himself resigned as AG this week to join the Alliance Defending Freedom, a conservative Christian legal group that, in 2022, represented a Tennessee adoption agency that refused to foster a child to a Jewish couple. The suit against HUC continues under the state AG’s office.
This article originally appeared on JTA.org.
The post Hebrew Union College claims Ohio’s charity-law suit violates its First Amendment rights appeared first on The Forward.
