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This Brooklyn family’s Hanukkah celebration is all over New York’s subway

(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.

Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.

The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”

The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.

Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)

The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)

“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”

For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.

“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”

Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.

“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.

“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.

Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.

“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav. 

Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said. 

Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.

Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)

The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.

Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.

Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.  

“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”

“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added. 

Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019. 

“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.” 

For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.

“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.  

The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.


The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.

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The manosphere says women owe their husbands sex — Judaism says the opposite

The poll posted by writer Emily May on X asked: “Married women, have you ever said yes to sex because you didn’t want to deal with his moodiness if you said no?”

Over 5,000 people responded. The majority — 72% —  were men, despite the fact that the question was directed at married women. Manosphere influencers, including self-proclaimed misogynist and antisemite Andrew Tate, jumped in to use the post as a proof that women use sex to manipulate men, and generally denigrate any woman who turns a man down. Gendered ideas of marriage and sexual drive — that men need sex physically, that women want to “trap” men into marriage — percolate constantly in manosphere and incel circles, and May’s posts sent the internet into a predictable tizzy.

The question of sex within marriage — how often to have it, whether it requires consent, and whether women owe it to their husbands — has been a matter of debate for, arguably, centuries. Marital rape wasn’t outlawed in all 50 states until 1993. The U.S. imported British common law, in which, as 17th century English jurist Matthew Hale put it, a “husband cannot be guilty of a rape” because marriage means that “the wife hath given up herself in this kind to her husband which she cannot retract.” In short, a wife cannot turn down her husband.

Marital rape is illegal in the U.S. in the contemporary era, but the presumptions that women owe their husband sex have continued. And undergirding all of these assumptions in many of the discussions is a Christian idea of marriage and sex.

In Christian subreddits, people discuss the idea that, in marriage, the two become one flesh, and the women must submit to their husbands, concluding that this means the woman cannot refuse the man as her body belongs to him. They cite First Corinthians 7:4-5, which says a couple cannot “deprive” the other except by mutual agreement to abstain for prayer, and that the “wife’s body does not belong to her alone but also to her husband.”

It says the same of the husband’s body, though few commenters note this line. But in Judaism, this is in fact the main focus. While both religions agree that sex is a fundamental part of marriage, the emphasis in Judaism is not that the wife owes it to her husband. Instead, it’s that a husband owes it to his wife. Within limits.

The Talmud is very specific on those limits. First of all, there are the menstrual purity laws, which forbid sex during menstruation as well as for seven days after the bleeding has stopped, which means that for about two weeks out of the month, observant couples are forbidden from having sex.

More to the point of the current debate, the Talmud — in the Ketubot tractate, dealing with the laws of marriage — also speaks very explicitly to the realities of life: That people get tired, exhausted and aren’t in the mood for intimacy. Still, it says, there are limits on the excuses. And these relate to exactly how taxing one’s job and daily duties are.

The rules are as follows: A man who is unemployed must offer his wife sex every day, because there is nothing exhausting him. Workers or laborers must be available twice a week if they work in the city in which they live. Donkey drivers — e.g. those whose work requires traveling shorter distances — are obligated to offer once a week, while camel drivers, who must travel long distances, must return home and offer their wives sex at least once a month. Sailors must return home to do the same every six months. And students of the Torah may leave home to study for up to 30 days — but they must then spend a full month at home with their wife.

In each of these cases, the wife isn’t obligated to accept any offer of sex; in fact, the wife can give permission for her husband to be gone longer — perhaps to take a job in another city to support the family, which would result in less sex. But she can also demand he stay closer to home so he can fulfill his conjugal duties. Sex is her right, not her obligation.

Her pleasure is also the focus. Men are instructed to court their wives, not simply rush to sex — to learn from “the rooster, which first cajoles the hen and then mates with it.” In tractate Eruvim, a man is not only explicitly forbidden from having sex with his wife without her consent, but also from doing so in any way that causes her discomfort, emotional or physical — e.g. pushing for her consent or making her unhappy, or even having sex that isn’t pleasurable for her.

What is clear from all of the writing is that the presumption of the rabbis is that it is more likely that the man, for reasons of exhaustion or work or even another wife, might avoid having sex with a desiring woman. This isn’t to say that Jewish text is perfect in its conception of women; there are, of course, plenty of other problematic, less empowering ideas about women in Jewish text. A man has a right to divorce his wife, for example, for all kinds of reasons, including spoiling his dinner, while she cannot divorce him. Still, it’s fascinating that the Jewish approach to sex and gender turns the common gender expectations around sex in modern Western society upside-down.

Today, the dominant stereotypes presume men are horny and desirous at all times, and women are far less sexual. Those are not neutral ideas; just looking at the discourse raging online right now, it’s clear those presumptions drive a lot of misogynistic hate, like the idea that women would only use sex as a way to entrap men. People take these gendered beliefs about sex as though they’re unassailable truisms about the world.

But they’re clearly not; for millennia, Jewish culture has believed the opposite. The reality is nothing is so clearcut, and different people of any gender have different relationships to sex, and different libidos. The internet isn’t a great place for that kind of nuance, but maybe — just maybe — if people realized their conclusions aren’t as foundational, or as God-given, as they thought, they might reexamine their assumptions.

The post The manosphere says women owe their husbands sex — Judaism says the opposite appeared first on The Forward.

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Georgia’s Jewish senator called his newly minted GOP opponent an antisemite. Why?

(JTA) — After Rep. Mike Collins won a hard-fought Republican runoff election in Georgia Tuesday for the party’s Senate nomination in November, his opponent wasted no time going on the offensive.

“Donald Trump’s handpicked candidate Mike Collins is a notorious bigot, antisemite, and extremist,” Democratic Sen. Jon Ossoff posted on social media on Tuesday night.

Ossoff, who is Jewish, did not elaborate on the antisemitism allegation in the post, which continued with other attack lines against Collins. But Collins and some of his senior staff members have faced well-documented past allegations of antisemitism in a state that’s home to an estimated 100,000-plus Jewish adults.

“Whether he’s socializing with a known Nazi, speaking in antisemitic dog whistles, or doubling down after targeting a Jewish reporter, Mike Collins’ record of bigotry and antisemitism speaks for itself,” Valeria Rivadeneira-Crandell, a spokesperson for Ossoff’s campaign, told the Jewish Telegraphic Agency in a statement.

The Collins campaign did not return a request for comment for this article.

The Ossoff campaign provided links to multiple incidents. In one instance in 2024, Collins came under hot water after replying favorably to a tweet from an antisemitic account that appeared to reference a Washington Post reporter’s Jewish background. “Was never any doubt,” Collins, who has said he runs his own X account, wrote at the time.

Following backlash, including from some Georgia state lawmakers, Collins doubled down, writing, “I guess pointing out that a Washington Post journo excusing crime because she believes USA is on ‘stolen land’ makes her a garbage human is anti-Semitic? Y’all just see stuff that ain’t there.”

Collins, a Trump-endorsed MAGA loyalist with a trollish social media streak in a closely watched swing state, won his runoff with more than 55% of the vote, according to Associated Press tallies. His win came the same night as Trump’s preferred pick for governor of Georgia lost his own GOP primary runoff.

Collins has leaned heavily into nativist proposals and language, including sponsoring a bill to end birthright citizenship. He also approvingly shared a 2024 video of a University of Mississippi fraternity mocking a Black pro-Palestinian protester with monkey noises.

Collins also defended the New York Young Republicans shortly after that organization’s antisemitic group texts were leaked to the press. “I don’t care about some group chat,” Collins tweeted in October, accompanied by a picture of Laken Riley, the Georgia nursing student whose 2024 murder by an undocumented immigrant spurred a GOP-led push for harsher penalties on migrants.

Collins went on to attend a New York Young Republicans gala that also honored far-right German politician Markus Frohnmaier and featured appearances from several antisemitic figures, including the livestreamer Sneako.

The congressman has also come under scrutiny for some of his current and former staffers’ behavior.

Last month a report in Slate, citing leaked text messages, found that Collins’ chief of staff Kip Talley had participated in a group chat with white supremacist influencers Nick Fuentes and Richard Spencer. Talley wrote in December chats that his goal was to “try and use the levers of the legislative branch” to help Holocaust denier and right-wing activist Charles C. Johnson, who was then incarcerated on contempt of court charges related to falsely presenting himself as an FBI informant.

Talley told his chat mates that he was “reaching out to my people at FBI and DOJ” and “trying to get him out,” referring to Johnson. At the time, Talley was Collins’ deputy chief of staff. He was promoted to chief of staff in January. Johnson was released from prison in February.

Talley, who remains in his role with Collins, told Slate he had “acted solely in my personal capacity after hearing concerns that an acquaintance I have known for years was being mistreated in custody and denied basic medical care.” He added that he “did not act at the direction of Rep. Collins, use official resources, or coordinate with anyone else in the group chat.”

Collins also formerly employed William Paul, who last month made a series of antisemitic comments to Jewish GOP Rep. Mike Lawler. Paul, son of Sen. Rand Paul, had been Collins’ digital director in early 2025 but had not been on the congressman’s staff for nearly a year at the time of his altercation with Lawler.

Amid such comments and associations, Collins has also maintained a resolutely pro-Israel stance within a MAGA movement that is quickly fracturing over Israel. He spoke at a memorial event in his home state marking the one-year anniversary of the Oct. 7, 2023, Hamas attack, vowing to “make sure that Israel has the resources to defend themselves,” and he has continued to refer to Israel as “our ally.” Prior to the 2024 election, he tweeted, “I bet money Iran wouldn’t be attacking Israel if Trump was president.”

Ossoff, too, has positioned himself as an Israel supporter, but he has recently voted against some weapons sales to the country. That has upset many Georgia Jewish organizations, who in 2024 penned an open letter — signed by several synagogues, Jewish schools, the local Anti-Defamation League and other groups — opposing the senator’s vote against arms sales.

The post Georgia’s Jewish senator called his newly minted GOP opponent an antisemite. Why? appeared first on The Forward.

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Alex Bores’ supporters disagree on Israel. They agree on him.

(New York Jewish Week) — Alex Bores, who’s running to succeed Rep. Jerry Nadler in Congress, is threading a very delicate needle.

On the one hand, Bores, a two-term New York State Assembly member from the Upper East Side, has garnered support from a number of Jewish leaders and political moderates who tout his support for Israel. He marches annually in the city’s Israel Day Parade and has resisted growing calls for Democratic politicians to support conditioning military aid to Israel.

At the same time, he’s being backed by a number of the left-wing groups and individuals calling for those very conditions.

Those two camps seldom coexist on a single candidate’s list of endorsements, especially as Israel has become a major wedge issue this midterm election cycle. But Bores, who has put a promise to regulate artificial intelligence at the center of his campaign for New York’s 12th Congressional District, has managed to maintain the coalition.

“You could make a sitcom,” said Cameron Kasky, a former candidate in the race who’s now backing Bores, referring to what he called the “Boalition.” “If you put 12 Alex Bores endorsers in a mansion together and showed up with a reality TV crew, you could make the most must-watch television in the entire world.”

Scroll through the “Endorsements” page on Bores’ campaign website and you’ll find Chi Osse, the democratic socialist City Council member who’s called for divesting city pension funds from Israel bonds, just a couple rows down from Carolyn Maloney, the former Upper East Side representative who was a staunch supporter of Israel in Congress.

Progressive groups such as Bernie Sanders’ Our Revolution and PSC-CUNY, the City University of New York’s staff-faculty union, are backing the same candidate who drew the support of ActJew, which supports more centrist candidates and calls itself “a response to a political and social landscape that normalizes antisemitic and anti-Israel activity and rhetoric.” (ActJew endorsed both Bores and Micah Lasher in the race.)

Bores’ endorsers include some of Mayor Zohran Mamdani’s political allies, such as failed City Council candidate Lindsey Boylan, and vocal critics of the mayor including Fabien Levy, a Jewish spokesperson for Mamdani’s predecessor, Eric Adams.

“I can’t imagine the Bores campaign hasn’t occasionally looked at each other and been like, ‘What is happening right now?’” Kasky said.

So how is Bores pulling it off?

For progressive groups, the answer lies, at least in part, in Bores’ work on AI.

“He put forward the country’s strongest regulation of the AI industry to protect Americans from those who want no rules and only care about unfettered power and profit,” wrote Our Revolution’s executive director, Joseph Geevarghese, in an endorsement announcement. Geevarghese was referring to the RAISE Act, a state law that Bores introduced to impart transparency and safety regulations on AI models.

As an elected official, Bores is no political outsider, though the 35-year-old’s background in the tech industry differentiates him from fellow frontrunner Lasher, who’s spent decades working for politicians such as Nadler, Gov. Kathy Hochul and Mike Bloomberg, the former mayor.

Bores’ resume includes a nearly five-year stint at the tech company Palantir, starting as a data scientist in 2014 and working his way up to become the U.S. government lead. That gig has complicated how some progressives see Bores, given Palantir’s work with ICE, the Immigration and Customs Enforcement agency that Bores himself has called to abolish. He has repeatedly said that he quit Palantir over its contract with ICE back in 2019, and that he chose “principle over my career and millions of dollars.”

Pundits such as center-left commentator Matthew Yglesias — who has also joined the Bores coalition — say there is a “unique value” to him winning because of his promise to enforce AI regulations and the message that it would send to the anti-regulation PACs that have been spending against him. Yglesias added that Lasher, too, would be “an above-average House member.”

But in a race with little daylight between the two frontrunners — particularly regarding the U.S.-Israel relationship — Bores’ AI focus is setting him apart. And rather than sit out the race due to differences on Israel, a number of progressive groups are backing him anyways.

“I think progressives see something in Alex that is a testament to a resolve he’s going to bring,” said Kasky, who has advocated for policies such as an arms embargo on Israel. “And I think that that is enough for progressive groups to cede ground on the issue of Israel-Palestine, and frankly the issue of Israel and the Middle East region as a whole, which is getting increasingly severe.”

The makeup of the district itself plays a role as well: As one of the country’s most heavily Jewish districts, NY-12 is seen as less hospitable than other deep-blue districts for a “Squad”-type insurgent candidate. John F. Kennedy’s grandson Jack Schlossberg is the only major candidate who calls for conditioning aid and blocking weapons sales to Israel, but he has dropped in recent polls as he’s faced questions over his lack of experience.

Bores, Lasher and Schlossberg are all listed as “primary approved” candidates by J Street, the liberal pro-Israel organization.

Bores has confirmed that Our Revolution asked him about Israel and gave him its endorsement despite not being aligned on the issue. During a candidate forum in May, he said that “we need to make it acceptable for there to be people in progressive spaces that still believe in the right of Israel to exist and to defend itself.”

Michael Miller, who was CEO of the Jewish Community Relations Council of New York for 36 years, is endorsing Bores and wrote in a Facebook post that Bores is a “steadfast supporter of Israel as a Jewish and democratic state.”

In an interview, Miller — whom Bores named in a recent Temple Emanu-El forum as a Jewish American that he admires — said he felt assured that Bores’ support from groups such as Our Revolution had mostly to do with his AI work.

“The fact that he’s receiving support from a coalition that includes decidedly left-wing supporters doesn’t trouble me for as long as the issues of central concern to me — antisemitism and support for Israel — are those issues where he has given his support, and with which he has identified,” Miller said.

Miller added that he believes Bores’ Jewish family — his wife, Darya (who recently appeared in a campaign ad), and son, Charlie, are both Jewish — plays a “large role in how he thinks about matters of concern to the Jewish community.”

A number of Jewish celebrities in the district have embraced Bores. The Oscar-winning songwriter Benj Pasek and Jewish cookbook author Jake Cohen posted photos on social media showing them at a Bores event in a private home that included a conversation with journalist Laurie Segall about AI.

On the same day, Miller and more than 20 other local Jewish leaders and elected officials signed a letter endorsing Bores. The letter emphasized his record of combating antisemitism, pointing to measures such as securing funds for Holocaust survivor programs, funding security for synagogues and Jewish institutions, and organizing trips for students to Jewish museums.

But for some Jewish groups, Bores’ support from left-wing groups critical of Israel has given them pause.

Moshe Spern, a board member of the group ActJew, called on Bores to drop his PSC-CUNY endorsement back in March, saying the union is “consistently calling for divestments from Israel” and has “downplayed and ignored Jewish students/faculty experiences since 10/7.” PSC-CUNY revoked a pro-BDS resolution against Israel in February 2025, after its initial passage sparked backlash, including from Hochul and CUNY itself. Spern told JTA he pushed for the group to rescind its endorsement, but was outvoted.

Bores replied to Spern’s tweet, writing that “every major candidate pursued” PSC-CUNY’s endorsement, and that his endorsement interview focused on funding public education and regulating AI. Bores added that he has “spoken out against antisemitic incidents on campuses (including CUNY specifically) and will continue to do so.”

Meanwhile, some progressive groups have refrained from endorsing Bores because of his pro-Israel politics.

“It’s pretty much a non-starter for us to endorse someone who wouldn’t sign on to the Block the Bombs,” said Sophie Ellman-Golan, director of communications of Jews for Racial and Economic Justice, referring to the Block the Bombs to Israel Act that would prohibit certain weapons sales to the country. She added that Bores also voted for a statewide “buffer zone” bill meant to curb protests outside houses of worship, which Lasher introduced, and which JFREJ has vehemently opposed throughout the year.

According to the latest polling data, despite Bores’ greater support from the left, there’s been little difference in the number of voters who are responding to each candidate.

“You go into any Jewish WhatsApp chat — I see this as an Upper East Side resident myself — and there’s no consensus,” said Michael Harris, ActJew’s CEO. “The consensus is Bores or Lasher.”

The post Alex Bores’ supporters disagree on Israel. They agree on him. appeared first on The Forward.

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