Connect with us

Uncategorized

This Brooklyn family’s Hanukkah celebration is all over New York’s subway

(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.

Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.

The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”

The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.

Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)

The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)

“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”

For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.

“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”

Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.

“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.

“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.

Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.

“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav. 

Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said. 

Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.

Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)

The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.

Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.

Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.  

“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”

“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added. 

Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019. 

“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.” 

For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.

“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.  

The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.


The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.

Continue Reading

Uncategorized

In Congress, a measure to tighten U.S.-Israel military ties sparks backlash on both sides of the aisle

Next year’s National Defense Authorization Act has made its way to the House floor, and has some Democrats and conservatives alike rallying against a provision that critics in Congress say would embroil the U.S. in unprecedented levels of military integration with Israel.

The measure, Section 224 of the House Armed Services Committee’s version of the National Defense Authorization Act, was advanced by Chairman Mike Rogers, R-Ala., and ranking member Adam Smith, D-Wash., as part of the committee’s annual defense bill. If enacted, it would establish a framework for expanded U.S.-Israel defense cooperation. An official designated by the Pentagon would be responsible for coordinating collaboration with Israel on technologies ranging from missile defense and drones to artificial intelligence, cybersecurity and biotechnology. The provision also encourages joint research projects, shared manufacturing arrangements, military training exercises, and closer cooperation between American and Israeli defense companies.

While the proposal has generated controversy in its own right, it is also fueling a broader conversation about what the U.S.-Israel defense relationship should look like after 2028, when the current 10-year memorandum of understanding governing American military assistance to Israel expires.

The United States has provided military assistance to Israel since 1960, but since 1998, the bulk of that aid has been directed by a series of such memoranda negotiated between the two countries. Congress must still approve the funds annually, but lawmakers have historically funded the agreements as negotiated.

But in recent months, Israeli Prime Minister Benjamin Netanyahu has made clear that he does not wish to renew the 2016 MOU to its full extent, stating that he hopes to “taper off” U.S. aid over the next decade and wishes to focus instead on a more collaborative defense relationship.

His comments come as public support for Israel has declined in the United States and military aid has come under increasing political scrutiny, with many Democrats and some Republicans calling to reduce or cut off assistance. An April Pew Research Center survey found that 60% of Americans hold an unfavorable view of Israel, up from 53% a year earlier. Negative views have risen among both Democrats and Republicans, particularly among younger generations. Today, 57% of Republicans and 84% of Democrats ages 18 to 49 have an unfavorable view according to the Pew survey.

Rachel Brandenburg, managing director and senior policy analyst at the Israel Policy Forum, said Israeli leaders are likely aware that future aid packages could face greater scrutiny from both Democrats and an increasingly isolationist wing of the Republican Party, a factor that helps explain the Israeli interest in reducing its reliance on U.S. aid. At the same time, she said, Israel’s increasingly sophisticated defense industry and strong economy have made it less reliant on American financing than in the past.

Against that backdrop, supporters of Section 224 argue that deeper cooperation could help lay the groundwork for a future relationship based on mutual benefits.

“The United States has more to gain by harnessing Israel’s defense tech ecosystem, their innovative capabilities,” Brandenburg said. “Their economy is strong, so there’s quite a bit that they could be buying with their own dollars.”

Michael O’Hanlon, the Chair in Defense and Strategy and director of research in the Foreign Policy program at the Brookings Institution, told the Forward he believes the concerns that Section 224 would integrate the U.S.-Israel defense relationship to unprecedented levels are overblown. “My overall sense is that this would move the US-Israel relationship in the direction of AUKUS,” he said, referring to an existing trilateral security partnership between Australia, the United Kingdom and the United States.

“In theory, it shouldn’t really be needed because collaboration is already close,” he explained. “In practice, this kind of provision might help cut through bureaucratic red tape and speed up collaborations. But on balance, I don’t expect huge change because the partnership is already very tight.”

Critics, however, see the proposal very differently.

Its opponents worry that if the U.S. and Israel move away from a military-aid relationship and toward a more collaborative partnership, large parts of the U.S.-Israel defense relationship will be harder to scrutinize or limit. Instead of debating aid packages, lawmakers could find themselves dealing with defense projects that are already built into Pentagon programs and contracts.

“It’s taking one program that’s become unpopular and turning it into another program that those who would disapprove of an intensified U.S.-Israeli defense relationship won’t really know about,” said Steven Simon, a senior research fellow at the Quincy Institute.

If combined with Israel’s stated desire to reduce its reliance on aid and other efforts to deepen defense cooperation, Simon says Section 224 could produce a relationship that is “much more integrated, immutable, and immune to political pressures than has ever existed.”

Similar concerns have been raised by lawmakers on the left.

Sen. Bernie Sanders announced Monday that he intends to “strongly oppose” the provision, arguing that “Netanyahu is lobbying for Section 224 in the national defense bill, a provision that quietly expands U.S.-Israel military cooperation and weapons development with almost zero oversight.”

Rep. Ro Khanna, a California Democrat, also opposes the provision and introduced an amendment to strike Section 224 during committee markup, stating, “The American people are tired of the arrogance and insolence of Prime Minister Netanyahu telling America what we should do.”

On the right, political figures and commentators have framed the measure as a threat to American sovereignty.

Former representative Marjorie Taylor Greene tied the provision to the recent reports of Israeli espionage against the U.S., stating on X, “The Pentagon raised threat of Israeli spying on the U.S. to the highest level and AIPAC is openly cheering Republicans for section 224 in the NDAA that merges our military with Israel’s military.” Kentucky Representative Thomas Massie — who this week held a hearing premised on the conspiracy theory that Israel intentionally killed U.S. soldiers on the USS Liberty during the Six Day War — pledged to offer a floor amendment to strike the section.

The debate has also been picked up by far-right commentators, including podcaster Alex Jones, who stated: “This is beyond treason. This is absolutely a foreign government merging with us. Israel is now the main threat to the existence of this country.”

Brandenburg pushed back on concerns that the proposal would weaken oversight. Rather than moving cooperation further from public view, the legislation calls for additional reporting to Congress and public disclosure of some forms of existing coordination between the two countries, Brandenburg noted.

“That’s new,” she said, “in the sense of adding the accountability and transparency to these elements of the relationship in ways that didn’t exist previously.”

She also asserts many critics have overstated the significance of Section 224, noting that many of the forms of cooperation described in the legislation — including collaboration on missile defense, cyber security and counter-drone technology — are already taking place.

“Those who want to counter the idea that Israel and the United States should be working together have exaggerated what this legislation is actually saying,” she said. “They are accusing it of things like integrating the U.S. and Israeli militaries, or subjugating the U.S. military to the Israeli military. None of that is actually called for in here.”

The post In Congress, a measure to tighten U.S.-Israel military ties sparks backlash on both sides of the aisle appeared first on The Forward.

Continue Reading

Uncategorized

Israel names a street after renowned Yiddish poet Abraham Sutzkever

The Israeli city of Netanya has renamed one of its streets Rechov Avrom Sutzkever (Abraham Sutzkever Street), after the renowned Yiddish poet and Vilna partisan.

The event on June 10 marked an important cultural moment, recognizing the legacy of a poet who devoted his life to Yiddish language and Jewish culture. During his lifetime, Sutzkever was celebrated not only for his poetry, but also for editing the storied Yiddish literary magazine Di goldene keyt (The Golden Chain) for 46 years. His work remains a fixture in the field of Yiddish literature today.

Sutzkever was born in 1913 in the shtetl of Smorgon, in what is now Belarus. During World War I, his family moved to Siberia, where his father, Hertz Sutzkever, died. In 1921, his mother Rayne moved the family to Vilnius, where Sutzkever attended cheder.

Sutzkever survived the Vilna Ghetto. He was a leader of the “Paper Brigade” that rescued Jewish cultural treasures from the Nazis and later became the only Jewish witness called by the Soviets to testify at the Nuremberg Trials.

His poetry chronicled his childhood in Siberia, his life in the Vilna ghetto and his escape to join the Jewish partisans. In 1947 he settled in Palestine, later Israel.

In Israel, he continued to create, publish and preserve Yiddish culture for decades. Yet, despite his immense influence around the world, he remained less known in Israel because he chose to write and fight for the Yiddish language rather than switch to Hebrew.

This is the first time a street in Israel has been named after him. Even Tel Aviv never did so, despite the fact that Sutzkever lived there for many years and the city was once a hotbed of Yiddish cultural activity, due to the influx of Yiddish-speaking immigrants who settled there after the Holocaust.

The street-naming ceremony was attended by the Mayor of Netanya, Avi Slama; representatives of the Lithuanian Embassy; public figures, artists, and members of the family, including Sutzkever’s granddaughter, Hadas Kalderon.

In the past decade, Kalderon has been instrumental in keeping Abraham Sutzkever’s memory alive, most notably through two documentary films: Ver Vet Blaybn? (Who Will Remain?) in 2021, and Black Honey: The Life and Poetry of Avraham Sutzkever in 2018.

Kalderon told me that she was very moved by Netanya’s decision to name the street after her grandfather, in a garden overlooking the Mediterranean Sea. “It was not only a tribute to Sutzkever himself, but also a powerful moment of recognition for Yiddish language and culture within the State of Israel,” she said.

 

 

The post Israel names a street after renowned Yiddish poet Abraham Sutzkever appeared first on The Forward.

Continue Reading

Uncategorized

At the dawn of the World Cup, the story of the Jews who helped bring soccer to America

When the North American FIFA World Cup starts in Mexico City on June 11, the story will largely be told through the familiar lenses of Lionel Messi, the geography of the 48 participants and three hosts, and — because 75% of the games will be played there — the continuing rise of soccer in the United States. But there is another, less familiar story woven through the tournament: the long, strange and often overlooked history of Jews in North American soccer.

Tomer Chencinski of the Shamrock Rovers. Photo by Stephen McCarthy/Sportsfile via Getty Images

Mostly that’s been in the United States where players and owners have included a larger proportion of Jews than in Canada and Mexico. By my count, no Jewish players have represented Mexico, and only two Jewish men have represented Canada at senior international level and one of them, Tomer Chencinski, only did so once, in a friendly game where Canada lost 2-0 to Belarus in Doha. (Daniel Haber played 5 international games in his career).

For whatever reason, whether more closely linked to Europe, denied entry to other sports, or just arbiters of excellent taste, Jewish Americans have been at the forefront of soccer in the United States for over a century. The first American to play for a major European team was Eddy Hamel for Ajax Amsterdam in 1922. Hamel was a New York-born winger who became a star for Ajax in Amsterdam during the 1920s. An injury forced his retirement in the 1930s and, after the Nazi occupation of the Netherlands, he was deported and murdered at Auschwitz in 1943. His story remains one of the most tragic intersections of Jewish history and world football.

Jews also comprised the largest soccer crowd in America when 46,000 New Yorkers watched Hakoach Vienna play New York All Stars in 1926. That record stood for over 50 years but it also encouraged a number of members of the Hakoach team to emigrate to the US and start a New York team that was a crucial part of the American Soccer League of the era.

Pelé of New York Cosmos in 1977. Photo by 4Imagens/Getty Images

Later, in the 1970s, the National American Soccer League — the glitzy NASL — became a success thanks to the glamorous New York Cosmos. As head of Warner Communications, their CEO Steve Ross, born Rechnitz, was the person who brought Pele over and made the league the star-studded affair it became. After Herman Sarkowsky co-founded the Seattle Sounders, the continent was almost ready for football.

When the NASL faded and folded, soccer dwindled as a major sport in the United States. Alan Rothenberg saw an opportunity to revive the sport by hosting the 1994 World Cup and founding the MLS as a reset. As president of the U.S. Soccer Federation and the chief executive of the World Cup USA 1994 organizing committee, he made both of those happen and laid the foundations for the current shape of U.S. soccer.

The success of the MLS was not a foregone conclusion, though; indeed, it barely survived to the millennium. It was founded in 1993 but only started playing in 1996 — losing an estimated $350 million between its founding and 2004. The league initially turned to Don Garber, a former NFL executive, in August 1999 but even he couldn’t turn it around. By late 2001, it looked like the league would fold like its predecessors but it was able to secure new financing from owners Lamar Hunt, Philip Anschutz, and the Kraft family to take on more teams. Over the past 20 years, it has become robust, enjoying the general boom of all things soccer, riding the coattails of the English Premier League.

Without Robert Kraft and Anschutz, Major League Soccer might not exist today. During the league’s precarious early years, the two billionaire owners absorbed enormous losses to keep the fledgling competition alive. Kraft, the owner of the NFL’s New England Patriots, was also a central figure in bringing the 2026 World Cup to North America. As chairman of the United Bid Committee, he played a crucial role in securing the tournament for the United States, Canada and Mexico.

If Kraft represents one side of the Jewish soccer story, Chuck Blazer represents another.

The larger-than-life American soccer executive helped expose corruption inside FIFA, serving as a key witness in the investigations that ultimately toppled some of the most powerful figures in world football. Yet Blazer was a product of the very system he later helped unravel. His spectacular rise and fall remains one of the strangest chapters in soccer history, a tale of luxury apartments, exotic pets and global corruption.

Unlike baseball, basketball or boxing, soccer never became known as a major arena of Jewish achievement in the United States. Perhaps that has been due to the historic lack of status for soccer in the country. Despite the excellence of Yael Averbuch West for the USWNT and a number of Jewish players for the USMNT including Jonathan Bornstein, Benny Feilhaber, Dan Calichman, DeAndre Yedlin, Kyle Beckerman and the maverick Yari Alnutt there have been no soccer equivalents of Sandy Koufax or Hank Greenberg.

Hwang Sun Hong of South Korea and Jeff Agoos of the USA . Photo by Simon Bruty/Anychance/Getty Images)

The stalwart defender Jeff “Goose” Agoos came closest with 134 international appearances and six more for the U.S. soccer Olympic team. But playing with a mediocre USMNT, he enjoyed few legendary moments. In fact, arguably no professional moments outshone the bizarre story of his 1989 NCAA championship ring in his junior year, the season that he played in the Maccabiah. On Dec. 3 of that year, his Virginia Cavalier team (playing for future USMNT coach Bruce Arena) met the top ranked, undefeated Santa Clara team  in a freezing cold stadium in Piscataway, N.J. The teams were still tied 1-1 after FOUR overtimes and, with no penalties on the books, they shared the spoils. It was the third time that two teams shared the championship and has never happened again.

This year’s USMNT squad does include the only Jewish player at this summer’s tournament — reserve goalkeeper Matt Turner. If, as coach Mauricio Pochettino plans, Turner exclusively warms the bench, he will take his place alongside many of America’s notable Jewish soccer figures who have furthered the game, even if not on the field.

The post At the dawn of the World Cup, the story of the Jews who helped bring soccer to America appeared first on The Forward.

Continue Reading

Copyright © 2017 - 2023 Jewish Post & News