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This Brooklyn family’s Hanukkah celebration is all over New York’s subway

(New York Jewish Week) — For photographer and Instagram blogger Mordechai Rubinstein, seeing his face plastered all over the subway this holiday season has been an unexpected delight.

Rubinstein is decidedly not a dermatologist (a la subway-famous Dr. Zizmor), nor is he hawking subscription meds or beauty products. Rather, Rubinstein is featured in Nordstrom’s prominent “Make Merry” holiday campaign, where he’s seen celebrating Hanukkah alongside his wife Sara Brown-Rubinstein and their 5-year-old daughter, Isabella.

The ads have been prominently displayed in subway and bus lines across the city. “We first saw it in the wild — we didn’t even know until people started sending us pictures,” said Rubinstein, who assumed the family photo shoot, which happened over the summer in their Greenpoint, Brooklyn home, would be used exclusively on social media. “It was a huge surprise, I don’t know how else to say it.”

The ads spotlight the family of three eating latkes and lighting the menorah together. Rubinstein — who’s known to his 127,000 Instagram followers as @mistermort and describes himself in his bio as “SHMUCK AT LARGE, GARMENTOLOGIST, ANTHROPOLOGIST, photographer, photojournalist and author” — wears a bright pink sweater over a floral shirt and mustard pants, completing the look with a green knit kippah. Meanwhile, Sara and Isabella keep it more simple, wearing a black sweater and white maxi skirt, and a blue and white dress, respectively.

Each member of the family lights their own menorah on Hanukkah, the couple said. (Courtesy of Nordstrom)

The campaign features other notable New Yorkers celebrating the holidays, including actress Christina Ricci and her hairdresser husband, Mark Hampton, and actor and singer Leslie Odom, Jr., his wife Nicolette Robinson and their two kids. (Actress Robinson is Jewish, and though the Nordstrom ads mostly focus on their family’s Christmas situation, there is also a menorah in the photos.)

“When they came to us for the project, we actually didn’t realize how public facing it was going to be,” Brown-Rubinstein, an interior designer for Ralph Lauren stores, told the New York Jewish Week. “But we love Nordstrom and everything they stand for, and we feel like we’re just a great team of people. They are always featuring such great people from different communities and we love working with them.”

For the shoot, the couple said they had nearly complete creative control — they picked out the decor, food, prayer books and outfits they would be wearing for their pretend Hanukkah party.

“Everything was kosher, obviously. It’s pretty sick to have our yarmulkes and latkes in a Hanukkah ad and not some wack pajamas,” said Rubinstein. “They [Nordstrom] let it be authentic to us.”

Even the latkes — which one observer likened to a hockey puck — are legit: they brought them in from Russ and Daughters, Brown-Rubinstein said.

“Inclusivity is important to us as a company, and we know it is something our customers value too,” Red Godfrey, vice president of creative at Nordstrom, told the New York Jewish Week via email. “Our campaign spreads cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.

“We aimed to capture the authenticity of real families making merry together and giving us a glimpse of what the holidays look like in their homes,” Godfrey added.

Rubinstein is part of the Lubavitch community and was raised in Rhode Island, Maryland and Brooklyn — his parents now live in Crown Heights. Brown-Rubinstein, who grew up in Connecticut, attended Modern Orthodox synagogues as a child, but now considers herself more culturally Jewish. The couple is dedicated to raising their daughter with a strong Jewish identity.

“I’m Lubavitch — I live for mivtzoim,” Rubinstein said, referring to Chabad’s outreach to less observant Jews, such as the practice of Chabad emissaries asking New Yorkers on the street if they are Jewish during Sukkot and inviting them to shake the lulav. 

Rubinstein said the experience of representing and reaching out to other Jewish New Yorkers via the Nordstrom campaign felt very similar. “It’s an honor,” he said. 

Alongside the ads, Rubinstein collaborated with Nordstrom to design two handmade, luxury menorahs in the shape of a car and a truck that can be purchased on Nordstrom’s website for a cool $585 and $800 each.

Mordechai Rubinstein and Sara Brown-Rubinstein live in Greenpoint with their daughter Isabella and are committed to creating a Jewish life for her. (Courtesy of Nordstrom)

The couple also curated their ideal holiday entertaining items on Nordstrom’s website, including menorahs, cutlery, dishes, and other gifts and shared their Hanukkah traditions with Nordstrom, which include making a latke recipe courtesy of Rubinstein’s sister, Chani.

Now that the eight-day holiday is officially here, the family, just like in year’s past, will light their own menorahs; eat latkes, sufganiyot and gelt; and spend time with family and friends at Hanukkah parties.

Though they have worked with Nordstrom before on a Father’s Day campaign, this is the first time the Rubinsteins have showcased their Jewish identity in such a public, outward-facing way.  

“I’m like, very Jewy — I’m the most Jewish,” Rubinstein said. “I love sharing when I’m in Crown Heights with my family, or on Jewish holidays and stuff, I try to share as much as I can. But it’s not often that I get to incorporate it into work — like, never.”

“A big part of my work is documenting and capturing how people wear their clothes, so I’ll put up pictures [on Instagram] if I’m in Crown Heights or Hasidic Brooklyn. I’ll definitely photograph and post from there. But as far as modeling in a campaign like this, it’s something I’ve never really done. To be able to wear a yarmulke [in a campaign] is brand new,” he added. 

Interestingly, unlike many American department stores — Macy’s, Neiman-Marcus, Bloomingdales and Bergdorf Goodman, to name a few — Nordstrom does not have Jewish roots. Founded in Seattle 1901 by Swedish immigrants who made their first fortune during the Alaskan gold rush, Nordstrom has been expanding ever since. They opened a seven-story flagship store on 57th and Broadway at the end of 2019. 

“We’re proud to be a part of the community,” Godfrey said. “We’re particularly excited about the way this campaign is showing up in New York City and have received positive feedback from customers and local New Yorkers who are seeing the images on billboards, in the subway and on buses.” 

For the couple, who met at a concert at now-closed Hiro Ballroom in 2007, the reactions to the ad from friends, family and strangers have also been their favorite part of the experience — a teacher at Isabella’s school called with excitement after seeing the family’s photos on the subway. Even strangers have taken to posting and tagging Rubinstein on Instagram when they see spot the ad.

“It’s really been very heartwarming, so many we haven’t spoken to in a long time have reached out,” Brown-Rubinstein said.  

The family hasn’t seen the ad all together yet — Brown-Rubinstein and Isabella rarely take the subway — but Rubinstein said he travels on the train specifically so he can see it. “All I want is to get my family in front of the picture of ourselves on a city bus framed,” he said.


The post This Brooklyn family’s Hanukkah celebration is all over New York’s subway appeared first on Jewish Telegraphic Agency.

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He organized World Cup viewings in Gaza. Then an Israeli airstrike killed him

Soccer is a universal language. Billions of people around the world watch the game, which means that soccer fans everywhere can appreciate someone like Mohammed al-Wahidi, who enabled others to participate in that shared global experience.

Al-Wahidi was a Palestinian aid worker who organized public screenings of the FIFA World Cup in Gaza. He’s emerged from anonymity for the worst reason: An Israeli airstrike killed him last week, while he was on his way to watch a screening of the knockout stage match between Argentina and Egypt.

With the world’s attention focused on the World Cup in North America, al-Wahidi’s killing briefly brought Gaza back into the global frame.

For the people of Gaza who attended the screenings organized by al-Wahidi, World Cup matches offer a brief respite from the daily struggle to survive, the loss of loved ones, and the absence of any political horizon of hope. Cheering for Egypt against Argentina could not end Gazans’ suffering, but it provided a much-needed moment of escape. Until it didn’t.

It’s common to hear that “politics has no place in sports” — although frequently the governments and sporting institutions that make this claim, while recognizing soccer’s symbolic power, are really arguing that sports should not be used to advance political goals they oppose.

Al-Wahidi’s death made headlines because that refrain simply isn’t true. In fact, it’s both legitimate and necessary to politicize al-Wahidi’s death even further.

In reporting on al-Wahidi’s death, mainstream media outlets — including the BBC, The New York Times, and The Los Angeles Times — situated it within its broader context. They reminded readers that he was only one of more than 1,000 Palestinians killed by Israel since a ceasefire was announced 10 months ago. His death became an opportunity to highlight that, for Palestinians in Gaza, the so-called ceasefire has amounted to little more than a reduction in the scale of daily killing and ongoing dispossession.

At the same time, some Israeli officials have openly declared their intention to promote what they call the “voluntary migration” of Palestinians from Gaza. Violence against Palestinians — including the killing of al-Wahidi — is a central mechanism for creating the conditions under which such migration becomes possible.

The politics of soccer

The chronology of state violence and the chronology of soccer usually unfold independently, but at times they intersect. When they do, that intersection reveals soccer’s symbolic power, which manifests itself in diverse — and sometimes contradictory — ways.

In 2024, an Israeli airstrike killed Hani al-Masdar, an assistant coach of the Palestinian men’s Olympic national football team, earning an outpouring of international mourning. Both al-Wahidi and al-Masdar were humanized because of their publicly visible connection to soccer. Unlike most Palestinian victims, they had their names and faces shared broadly in Western media, and their deaths briefly resonated far beyond Gaza.

But they’re among more than 900 Palestinian athletes and coaches killed by Israel since October, 2023. The fact that most of us have only heard two of their names, at most, is a tragedy.

Israel has long turned to soccer as a public relations instrument, a way to divert international attention from the long-term process of Palestinian dispossession.

As one senior Israeli minister said after inviting the Argentine team, with star Lionel Messi, to play in Israel in 2018: “When we fight over moving embassies to Jerusalem, there is no question. One of the most popular players in the world, who has billions of followers—surely, it is the right thing to see him playing in Jerusalem. What better public relations tool do we have?” (The match was eventually cancelled, after pushback from pro-Palestinian parties.)

FIFA has occasionally lent credibility to these efforts. Despite the fact that official United Nations bodies have described Israel’s actions in Gaza as genocide, and that Israeli and international human rights organizations have documented systematic abuses against Palestinians, FIFA has declined to apply the same standard to Israel as it has to other countries, like Russia, which it suspended in 2022 following the full-scale invasion of Ukraine. In doing so, it has contributed to the normalization of violence against Palestinians.

In an awkward attempt to appease critics, FIFA even proposed that an under-15 match between Israel and Palestine serve as the opening fixture of a new global youth tournament in the United States this September — a proposal that many Palestinians regarded as adding insult to injury.

Palestinian activists, by contrast, have made calls for soccer-related sanctions against Israel an important component of efforts to raise international awareness of the Palestinian struggle for justice. One of their most notable successes came in 2018, when they persuaded Argentina to cancel that planned friendly match against Israel in Jerusalem. Although repeated attempts to suspend Israel from international soccer have so far failed, such efforts are likely to continue.

The possibility of sporting sanctions

Israel has faced few meaningful consequences for these policies, and without sustained international pressure, like in South Africa decades ago. they are unlikely to change. One possible form of such pressure is the imposition of sporting sanctions — a prospect that, for understandable reasons, Israeli officials have worked hard to prevent.

But as long as it doesn’t seriously consider those sanctions, the international sporting community sends the message that there is no meaningful price for the continuous and systematic violation of Palestinian human rights.

Al-Wahidi dedicated himself to bringing the world’s game to Gaza. The symbolic significance of his death should now help bring the world’s attention to Gaza — and to the question of whether Israel should continue to enjoy the privileges of international sport while denying Palestinians their most basic rights.

The post He organized World Cup viewings in Gaza. Then an Israeli airstrike killed him appeared first on The Forward.

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A radical idea to bridge Chicago’s Black and Jewish communities

I have strong Southern roots. Both sets of my grandparents, with the exception of my Philadelphia-born maternal grandmother, were descendants of enslaved people who later became sharecroppers. I visited the South often as a child, and being different in a place like that could be difficult. There was no Black Jewish community there at the time. I was usually its sole representative.

Or so I thought.

I was a teenager when I first learned about Julius Rosenwald‘s philanthropic efforts that helped build thousands of schools for Black children throughout the rural South, including many of the places I grew up visiting. After that, I began looking for Rosenwald schools whenever I traveled. I was always happy to find them. They were old and mostly dilapidated, but somehow still seemed to quietly defy time and the elements.

This was the first time I remember understanding how Black people and Jews could do meaningful work together. Those faded clapboard buildings, once whitewashed and full of possibility, had housed the education system that helped generations of Black children and laid part of the groundwork for the civil rights movement that would follow.

I was born in the late 1970s. I have no memory of the storied alliance between Blacks and Jews during the civil rights era. By the time I came along, much of that coalition had faded, and people were already asking how those bridges might be rebuilt.

I never experienced the Black-Jewish relationship that the teachers and staff at my Jewish day school recalled so fondly. But whenever I traveled through the South, I saw those schools. They stood as proof that the two communities I come from had once worked together to accomplish something extraordinary. They filled me with hope and pride, and with the certainty that if it happened once, it could happen again.

That is why, at a time when antisemitism and racism are once again on the rise, I find myself returning to the example set by earlier generations of Jewish philanthropists and community leaders. They understood that investing in Black communities was not simply an act of charity. It was an act of solidarity. They recognized that prejudice thrives when people remain strangers to one another, and that real change requires shared investment in a common future.

Today, we find ourselves confronting many of the same challenges. Distrust is growing. Division is growing. Fear is growing.

Which is why I want to build a Jewish Community Center on the south side of Chicago.

Not in a neighborhood where many Jews already live, but in a neighborhood where they can come to build new relationships, and new solidarity. A neighborhood where children from the two communities I hold in my heart can grow up seeing one another as neighbors instead of strangers.

The groundwork for this kind of bold community building is already in place. More than a decade ago, I started Mothers and Men Against Senseless Killing on the south side, as a response to violence, hopelessness and despair. From the beginning, that work was shaped by Jewish values, and Jews from across the Chicagoland area have stood alongside me in that work.

What began as an effort to keep children safe, based on the corner of 75th Street and Stewart Avenue, has evolved into an open air community center where children receive hot meals after school, where they can play safely throughout the summer, and where parents can find diapers, formula and other necessities for their families.

Our corner has also become a place where we can have open and sometimes difficult conversations about race, and life in America. Those conversations are often also about Judaism. We host Yom Kippur services, Passover seders, and an annual Christmahanukkwanzukah toy giveaway.

This corner has become an oasis that welcomes both Black people and Jews, and of course Black Jews, and invites them to spend time together.

I grew up watching my friends go to the JCC, even though my family could never afford it. It was important to me that my own children had that experience. At a JCC far from the neighborhood where we live, they deepened their Jewish identities, learned to get along with people different from themselves, got exercise, and made lifelong friends.

It’s time to bring that opportunity to the area where we live, and where MASK has already begun to serve some of the purposes that JCCs often fill — primarily that of giving children a safe place to learn and play.

It’s time to take things to the next level. We need a place where Black and Jewish families can gather with intention to build more communal services that help us all. Yes, we need bridges between our communities.But those bridges also need to lead somewhere. And I cannot think of a better destination than a place where Black and Jewish children can learn, grow, and build a future together.

The post A radical idea to bridge Chicago’s Black and Jewish communities appeared first on The Forward.

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Fight wildfires and other climate crises with this spiritual guide to catastrophe

As smoke from Canadian wildfires blankets much of the Northeast and Midwest in a hazy fog, some Jews are observing this Tisha B’av by mourning a different kind of destruction: that of a planet in crisis.

Tisha B’av, the saddest day on the Jewish calendar that commemorates the destruction of the First and Second Temples, deals with themes of grief and resilience relevant to today’s climate crisis, said Rabbi Laura Bellows, director of spiritual activism and education at Dayenu: A Jewish Call to Climate Action.

In advance of Tisha Ba’av, Dayenu this week released a spiritual guide for the aftermath of extreme weather — including floods, storms, heatwaves and fires. It was a grim coincidence, Bellows said, that the guide’s publication coincided with a time when those prayers would be of particular use.

“The grief is real,” Bellows said. “Jewish tradition is really good at encouraging us not to ignore it, but actually to make space and time to be with that grief.”

The guide includes an adapted version of Mi Shebeirach, the prayer for healing, written by Rabbi Daniel Scher at Kehillat Israel in the Palisades. Scher wrote the prayer for his congregation after wildfires caused significant smoke damage to the synagogue’s building, leading it to close for several months. Roughly 250 synagogue members — and all three clergy — lost their homes.

“The fire has seared through our homes and hopes, yet we stand together in our pain, trusting that new life can blossom in our midst,” the prayer reads.

Other texts in the guidebook offer hope for rebuilding. Rabbi Zoe Klein of Temple Isaiah in Los Angeles adapted the daily prayer, “May it be your will that the Temple be speedily rebuilt in our own time,” into a plea for wildfire survivors: “May it be Thy will that homes be rebuilt in our own time.”

Another ritual offers a hand-washing ceremony for survivors of water-related natural disasters. Participants wash their hands and recite the Birkat HaGomel, a prayer traditionally said after surviving a life-threatening event.

It’s not the first year rabbis have linked the climate crisis to Tisha Ba’av. More than a decade ago, Rabbi Tamara Cohen, chief of program and strategy at the Jewish youth group Moving Traditions, co-wrote “Eikha for the Earth,” which adapts the Book of Lamentations traditionally read on Tisha Ba’av as a “lament for the Earth.”

“Checkerspot butterflies flee their homes; polar bears can find no rest. Because our greed has heated Earth,” the text reads.

The adapted text aims to “welcome in Jews who are not so connected to the idea of mourning for the ancient temple, which doesn’t necessarily move lots of people today,” Cohen told the Forward.

But the timing of this year’s Tisha B’av makes the text feel eerily relevant, she said, pointing to the line “forest fires reach down and spread like fury.”

Jakir Manela, CEO of the nonprofit Adamah, which leads immersive Jewish experiences grounded in nature, said he’s also feeling particular grief for the earth this Tisha B’av. Manela lives in Baltimore, where he and his kids have been unable to go outside due to the unhealthy air.

“This is destruction in front of our very eyes, and affecting the largest population centers on the planet,” Manela said. “If folks have trouble connecting with Tisha B’av and the grief and mourning that it calls us to do, maybe this year is the time when it will hit home.”

The post Fight wildfires and other climate crises with this spiritual guide to catastrophe appeared first on The Forward.

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