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This Jewish couple ended their three-country wedding tour with a colorful Oaxacan ceremony
(JTA) — For the third of their three weddings, Hallie Applebaum and Elan Raffel set up a chuppah in Oaxaca, the Mexican city where they first confessed their love for each other.
Oaxaca is a vibrant hub of Mexican folk art and incredible food, but Jewish life? Not so much. Nonetheless the couple chose there to wed in an egalitarian Jewish ceremony led by the groom’s sister, Libby Smoler, on Feb 26. And when seven family members and friends gave their own interpretations of the seven traditional blessings, one of Applebaum’s sisters wished them a lifetime of adventures and delicious meals.
The wedding came just over three years after the pair met — online, from their parents’ houses early in the pandemic.
Applebaum’s parents weren’t subtle about wading into her dating life after she moved home to Portland, Maine, in early 2020, the only one of their four children to do so. Her father showed her a video about dating apps and her mother asked her for a demonstration.
Applebaum, 35, downloaded Hinge. The next thing she knew, her mother was hooked. “She’s swiping and swiping, and saying, ‘This is fabulous,’” Applebaum recalled, adding with a joke, “I told her, ‘You have to have some standards.’”
In Los Angeles, where Applebaum had been living, she had been focused first on her job as a producer of external communications for the educational technology division of the World Bank, and her all-consuming side project as the founder of Future of Women, which hosts breakfast events around the world and hosts a podcast for women leaders.
But in her childhood home, with no timeline for when life would resume, she decided to dive into dating, drawing on her extensive experiences living and traveling abroad to experiment with what would generate the most promising results.
“I put my location as different places, like Mexico City or London, for the fun of it,” she said. “When we were so isolated, to have contact with people in these places was nice. But, then, I put myself in a more realistic location.”
That location was New York City, where she soon encountered Raffel, an attorney in the tech industry.
Elan Raffel breaks the glass during his wedding ceremony with Hallie Applebaum, in Oaxaca, Mexico, Feb. 26, 2023. (Mónica Godefroy)
The pair matched and soon learned that they had a lot in common. Like Applebaum, Raffel had moved back in with his parents at the start of the pandemic — in his case Pikesville, a heavily Jewish suburb of Baltimore. Both had attended Jewish day schools growing up; both had spent time living abroad (Applebaum in Guatemala, Ecuador and while pursuing a master’s degree at the London School of Economics and Raffel in his mother’s native Israel); and both enjoyed fine food and off-the-beaten-path adventures.
After months of phone calls and probing conversations — some fueled by “The 36 Questions that Lead to Love” as appeared in The New York Times — they decided that Raffel would join Applebaum for a camping trip in Maine’s Acadia National Park.
“We had an out,” Raffel recalled. “If either of us had a terrible experience, we could back out.”
That wasn’t needed. Instead, they extended their time together — after kicking it off with an unplanned first meeting for Raffel with Applebaum’s parents when she forgot a cooler of food at their house.
“We joke that our first date was two weeks long,” said Raffel.
Soon after, Applebaum met Raffel’s family for Rosh Hashanah dinner. Then, Raffel rented a home in Los Angeles after Applebaum returned there.
With remote work the norm, and a few months dating now behind them, they began considering living and working elsewhere. They decided on Mexico, spending one month in Merida and one month in Oaxaca.
With its vibrant food scene and colorful arts and culture, the couple both fell in love with Oaxaca, and with each other. It was there that they first said, “I love you.”
Hallie Applebaum and Elan Raffel pose with dancers who joined their public wedding procession in Oaxaca. (Mónica Godefroy)
They returned to Mexico in the summer of 2022 while their new condo in Santa Monica was undergoing renovations; it was there that they became engaged. They now regularly host Shabbat dinners in their L.A. home through the nonprofit OneTable.
The first of their three wedding ceremonies took place on Sept. 30, 2022, when they were legally married at the Los Angeles County Courthouse.
The next event took place in Israel, where Raffel’s mother had long hoped that one of her three children would marry. He was her last hope, so the couple said yes to what they thought would be a small wedding there planned by her.
But Shuli Raffel’s plans grew larger and larger, until finally, Applebaum’s parents decided to come and her London-based sister, too. Rabbi Shira Levine of Kibbutz Hanaton, rooted in the Conservative movement of Judaism, officiated a religious ceremony on Oct. 14 at Bistro de Carmel in Zichron Ya’akov with 90 guests present.
Hallie Applebaum and Elan Raffel held one wedding ceremony in Israel, where Raffel’s mother is from. (Taylor Applebaum)
Levine had guided the couple via video calls in writing their own text for the Jewish wedding contract, the ketubah.
“We spoke to the rabbi about our relationship, our household, and how do we make this concrete and what traditional things do we want to modify and make more egalitarian,” Applebaum said, adding, “Since I do a lot of work in women’s empowerment, it was important to me to have a woman rabbi.”
Then, over Thanksgiving weekend, the couple held an Israeli brunch in Philadelphia, attended by their grandmothers — Applebaum’s is 102 — who would not be traveling to Mexico. From there, they flew directly to Oaxaca for a menu tasting, where, because Applebaum is vegetarian, it fell to Raffel to try all the fish and meat options they might offer their guests.
The couple returned to Oaxaca for the main affair — a multi-day event that included a day-long tour to a facility where mezcal, a Oaxacan spirit, is made; visits to craftspeople; and two nights of dinners.
On Feb. 26, they had their third and final wedding in front of 72 guests at Cardenal Oaxaca, an events venue. Spicy pineapple mezcal cocktails kicked off the celebration, and a festive meal that won accolades even from foodie guests followed the ceremony.
At their Oaxaca wedding, Hallie Applebaum and Elan Raffel served guests a native corn milk epazote sponge cake with lime cream. (Hallie Applebaum)
“It was amazing,” said Ori Zohar, a guest who is also the co-founder of spice company Burlap & Barrel. “The wedding meal was a procession of Mexican and Oaxacan specialties with an international twist. Beets were grilled and paired with pumpkin seeds and pickled mustard seeds. Duck enchiladas came slathered in a black mole sauce and aged cheese. The main dishes were shared plates, so each guest got to try a little of everything before going back and polishing off the rest of their favorite.”
In one highlight of the day, the couple partook in a local custom where tall likenesses of the couple are made out of paper maché and carried, and people toast the bride and groom. It was, Applebaum said, a perfect way to show off a beloved place to their friends and family.
“Our guests went from this beautiful ceremony that his sister put together,” she said, “to being immersed in this celebration in the streets.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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